The New Normal

The New Normal

Adjusting to the shifting climate

OPTIMIZED MENU

Sales are critical, here are some valuable tips on revamping your menu to keep up with the ever changing climate of our industry. Limit your menu offerings for maximum efficiency and profitability and focus on strategically planned limited time offers (LTO’s) to drive business and boost sales.

Understand customer expectations. They will be looking to see the steps you’re taking to ensure their safety and comfort – this includes your menu format.

Aside from digital QR code menus, single sheet disposable menus, menu boards, and digital menu displays, show consumers that safety and sanitation are a top priority.

For dine-in service, consider introducing online ordering and payment options from the table. If you already implement contactless payment options, re-evaluate to ensure it’s optimized to be user friendly.

TAKEOUT SURGE

Post-COVID dining favors delivery and contactless pickup, though customers will expect chef-driven meals, dishes and culinary experiences at home. Communal or shared kitchen spaces and “virtual kitchens” are rising in popularity, creating an opportunity for restaurateurs to cater to the demand of their customers for delivery and pickup, while minimizing overhead and labor costs.

TIME TO INCREASE YOUR PRICES

Going to favorite takeout spots and noticing a massive increase in price? With the industry affected, consumers expect price increases and will gladly pay the price for food they love and experiences to match.

Groceries have gone up 15%-20%, and with the cost of operating increasing with more setbacks, the time to increase prices is now. Talk with your local Sysco Sales Consultant about Sysco Marketing Services and how we can help revamp your menu and analyze pricing!