Restaurant Menu Design - MOM's CHICKEN Branding - Design by JAI.VN

brandguide MOM’S Chicken Brand Guideline

Logo designed by JAI CREATIVE DIGITAL AGENCY www.jai.vn

creative introduction

MOM chicken Brand Guideline Book

01 02

logo identity & usage

logo final version

03 04

sizing

logo variations

6a

05 06

a

1/2a

2a+1/2a

7a+1/2a

3a+1/2a

a

16a+1/2a

primary brand colors

BLACK 100% BLACK

FOR WEB USE R: 0 G: 0 Blue: 0 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 100

PANTONE: P 179-3 C LIGHT GREY

FOR WEB USE R: 217 G: 218 Blue: 219 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 20

PANTONE: P 53-16 C SOFT RED

WHITE BLUE

07 08

FOR WEB USE R: 176 G: 22 Blue: 40 FOR PRINTING USE C: 00 M: 97 Y: 80 K: 30

PANTONE: P 179-1 C FOR WEB USE R: 255 G: 255 Blue: 255 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 00

typography

hierachy

FONT FOR OTHER LANGUAGE

Montserrat

Century Gothic

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

SECONDARY FONT

REPLACE FONT

Bellota Text

Gotham

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

123456789£$?!<>{}[]#¢™®

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

09 10

”’‘

printmedia

business card

11 12

letter head

letter head

13 14

envelop

envelop

15 16

promotional materials

printed mug

17 18

staff card t-shirt

19 20

21 22 Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

FOR DELIVERY 99-98989898

FOR DELIVERY 99-98989898 Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn

Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

99-98989898

FOR DELIVERY

FOR DELIVERY 99-98989898

burger box

chicken box

Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn

Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

FOR DELIVERY 99-98989898 Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

FOR DELIVERY 99-98989898

23 24 Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

Good thing take time

Good thing take time

pizza box pizza box

Good thing take time

Good thing take time

FOR DELIVERY 99-98989898

reversible placemat

rice box

Good thing take time Go od t h

Y ER 8 LIV 89 DE 89 R 89 FO 9-9 9

ing

66 .vn 88.00.

02143 tgroup Tel: +84 n@hongpha Cai. chicke 6, TP.Lào Cai. -mom cocleu Lào bao Ngã Lếu, TP. 16, đường 01: Lô Liên, Cốc Cơ sở Hoàng 02: 009, Cơ sở

Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn

Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn

Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.

25 26

take

time

membercard

27 28

restaurant menu

29 30

using guidebook ID: MC-1 .

Member Card

MC-1

31 32

NHÀ HÀNG MOM’S CHICKEN

E-mail: www.hongphatgroup.vn

www.jai.vn BRANDING DESIGN by JAI CREATIVE DIGITAL AGENCY