brandguide MOM’S Chicken Brand Guideline
Logo designed by JAI CREATIVE DIGITAL AGENCY www.jai.vn
creative introduction
MOM chicken Brand Guideline Book
01 02
logo identity & usage
logo final version
03 04
sizing
logo variations
6a
05 06
a
1/2a
2a+1/2a
7a+1/2a
3a+1/2a
a
16a+1/2a
primary brand colors
BLACK 100% BLACK
FOR WEB USE R: 0 G: 0 Blue: 0 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 100
PANTONE: P 179-3 C LIGHT GREY
FOR WEB USE R: 217 G: 218 Blue: 219 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 20
PANTONE: P 53-16 C SOFT RED
WHITE BLUE
07 08
FOR WEB USE R: 176 G: 22 Blue: 40 FOR PRINTING USE C: 00 M: 97 Y: 80 K: 30
PANTONE: P 179-1 C FOR WEB USE R: 255 G: 255 Blue: 255 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 00
typography
hierachy
FONT FOR OTHER LANGUAGE
Montserrat
Century Gothic
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
SECONDARY FONT
REPLACE FONT
Bellota Text
Gotham
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
123456789£$?!<>{}[]#¢™®
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
09 10
”’‘
printmedia
business card
11 12
letter head
letter head
13 14
envelop
envelop
15 16
promotional materials
printed mug
17 18
staff card t-shirt
19 20
21 22 Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
FOR DELIVERY 99-98989898
FOR DELIVERY 99-98989898 Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn
Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
99-98989898
FOR DELIVERY
FOR DELIVERY 99-98989898
burger box
chicken box
Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn
Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
FOR DELIVERY 99-98989898 Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
FOR DELIVERY 99-98989898
23 24 Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
Good thing take time
Good thing take time
pizza box pizza box
Good thing take time
Good thing take time
FOR DELIVERY 99-98989898
reversible placemat
rice box
Good thing take time Go od t h
Y ER 8 LIV 89 DE 89 R 89 FO 9-9 9
ing
66 .vn 88.00. 02143 tgroup Tel: +84 n@hongpha Cai. chicke 6, TP.Lào Cai. -mom cocleu Lào bao Ngã Lếu, TP. 16, đường 01: Lô Liên, Cốc Cơ sở Hoàng 02: 009, Cơ sở
Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn
Tel: +84 02143 88.00.66 cocleu-momchicken@hongphatgroup.vn
Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
Cơ sở 01: Lô 16, đường bao Ngã 6, TP.Lào Cai. Cơ sở 02: 009, Hoàng Liên, Cốc Lếu, TP. Lào Cai.
25 26
take
time
membercard
27 28
restaurant menu
29 30
using guidebook ID: MC-1 . Member Card
MC-1
31 32
NHÀ HÀNG MOM’S CHICKEN
E-mail: www.hongphatgroup.vn
www.jai.vn BRANDING DESIGN by JAI CREATIVE DIGITAL AGENCY