ME Printer April issue 134 by ME Printer Magazine

ISSN 2304-117X

Arabic Inclusive ‫مجلة متخصصة في عالم الطباعة في الشرق‬

Registered with IMPZ

Vol. 13 / Issue 134/ April 2016

Print 4.0 - the mega trend at drupa 2016 By Claus BolzaSchünemann

Digital versus traditional packaging print By Michael Seidl

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫كيف يمكن لوسائل التواصل‬ ‫االجتماعي أن تكسبك زبائن كان‬ ‫من المستحيل لك أن تكسبهم؟‬

YOU

WANT TO KEEP AN OVERVIEW WITH COST TRANSPARENCY AND QUICK SAVINGS.

PROVIDE YOU WITH AN EASY AND RELIABLE PRINT COST CONTROL THAT PROVIDES YOU WITH VITAL INSIGHT.

Making the future easier. At the touch of a button. Easy and fast use of our products. Easy and efficient control of your processes and applications. All integrated in one clever system. We call it: Simply Smart. › heidelberg.com/drupa

BIZHUB PRESS C1060/C1070 Central reprographic departments and print providers will welcome Konica Minolta’s colour digital presses, which combine high-speed colour print production with an extensive range of professional integrated finishing facilities. With its amazing imaging capabilities and absolutely consistent print quality, the bizhub PRESS C1060 and bizhub PRESS C1070/P opens up a new era of superb quality colour production. Inimitable modularity provides unmatched versatility and ensures perfect adaptability to the entry production environment. www.konicaminolta.eu

drupa 2016 in Hall 1. 31 May to 10 June.

Heidelberger Druckmaschinen AG Gutenbergring, 69168 Wiesloch, Germany Phone +49 6222 8267456, www.heidelberg.com

Contents News

Market Research

Regional

3D Printing

Masar integrates Manroland FoldLine with Kodak Prosper 6000C The investment is aimed at production flexibility as well as adaptability to readers’ behavior

Mobile and multilingual support to boost office productivity Xerox’s ConnectKey-enabled MFPs offer apps to print from mobile devices and translation services in 35 languages

Additive manufacturing, 3D printing this disruptive trends worth following 3D printing expansion unveils growth opportunities for superior materials Material suppliers must move from a product-based approach to an end-industry based approach, according to Frost & Sullivan

Innovation

ISSN 2304-117X

Sustainability

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Epson PaperLab seeks to revolutionize office recycling The office papermaking system can securely destroy documents and turn waste paper into new paper using a dry process

International

3D Printing 18

Kodak in talks to sell Prosper enterprise inkjet business The company will continue to invest in Prosper during the sale process

Heidelberg to drive digitisation with EUR 100 million loan from European Investment Bank The funding will support R&D activities in automating the entire value chain

A new business opportunity for everybody “As the 3D printing technology evolves with higher speeds and improved user experience, its adoption will become easier”

Sharjah and Paris to promote intercultural dialogue through book fairs Sharjah Book Authority participated at Paris International Book Fair organizing workshops on Arabic calligraphy

Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team

Trends

Editor Dennis Mathew dennis@meprinter.com

Technical Editor - English Section Rod Hayes rod.hayes@me.com

3D fab + print touchpoint new to drupa 2016 The session will present what 3D printing has to offer 2D printing and packaging production industries

Print 4.0 – the mega trend at drupa 2016 Printers need solutions adapted to their individual needs, and these solutions must be able to network with other machines and systems By: Claus Bolza-Schünemann Chairman of the drupa Committee and Chief Executive of Koenig & Bauer AG

Aether to make bioprinting more accessible and affordable

PRINT 4.0 - THE MEGA TREND AT DRUPA 2016 BY CLAUS BOLZASCHÜNEMANN

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Advertising

Digital versus traditional packaging print A growing numbers of producers and customers are recognising the benefits of digital packaging print and implementing the technology By Michael Seidl

Rahul Revandikar +971 4 391 1206 sales@meprinter.com

Production Manager Ahmed Boushi +971 4 391 1207 ahmed@meprinter.com

Classifieds & Subscription +971 4 391 1210 +971 50 528 9267 meprinter@meprinter.com

ME Printer Media Partner

Printing: Masar Printing and Publishing

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Expert talk

Gulf Print 01 new.pdf

Stratasys partners with Adobe to simplify design-to-3D print workflow

Kodak and Carbon to develop new offerings for additive manufacturing

Dremel expands 3D printing applications in STEM education

CMY

Change Management Organic or planned it’s up to you With every new dawn you have the chance to sweep clean By: John Hadfield Managing Consultant, Control Zone Consulting

DIGITAL VERSUS TRADITIONAL PACKAGING PRINT BY MICHAEL SEIDL

Additive manufacturing genuinely deserves to be classified as a disruptive technology for traditional manufacturers. Its presence on the market today is still nascent. A value of $5 billion represents around just 0.04% of global manufacturing added value, which was roughly $13 trillion in 2015. This highlights that there is a huge market for 3D print to grow into as and when market opportunities are identified, and the cost profile and performance of a 3D printed part can be justified.

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk Dr. Younes Shokr Khah younes@meprinter.com

3D Printing

Vol. 13 / Issue 134/ April 2016

Group Publishing Director

Packaging Print

Events

Registered with IMPZ

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Expert Talk

Innovation

ISSN 2304-117X

Arabic Inclusive ‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

ME Printer FZ L.L.C.

drupa 2016

Trends

Vol. 13 / Issue 134 / April 2016

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

4/25/2011

7:17:09 PM

News Regional

Masar integrates Manroland FoldLine with Kodak Prosper 6000C The investment is aimed at production flexibility as well as adaptability to readers’ behavior

(from left): Mike Ziegler, Dynagraph for Printing, Dubai; Samer Abdel Qader, Chief Operating Officer, and Faisal Salem Bin Haider, Executive Director at Masar Printing & Publishing; Alwin Stadler, Vice President Digital Printing and Christoph Blank, Executive Sales Manager, manroland web systems

Masar Printing & Publishing in Dubai, UAE, has integrated the folding solution FoldLine from manroland web systems into its new digital printing workflow with a Kodak Prosper 6000 C. The software plugins (WorkflowBridge and MasterQ) from manroland web systems as an extension to the Kodak workflow enables the optimization, sorting, and verification of job sequences. The entire configuration is designed inline to fully utilize the processing benefits of digital printing at a maximum production speed. Book blocks and newspapers, glued as well as stitched commercial products, can be produced with the folding aggregate. “Masar is the first in the world to acquire the fastest digital press,

Kodak Prosper 6000 C. That is why we decided to also invest in the highly developed FoldLine from manroland web systems for comprehensive flexibility between printing and finishing. We aim to run the Kodak Prosper 6000 C in multi-shift-operations, a one shop-stop from reel to delivering the final product – which exceeds the customers’ expectations,” comments Faisal Bin Haider, Chief Executive Officer, Printing & Distribution Sector, Dubai Media Inc. According to the Masar, this investment will provide production flexibility as well as adaptability to readers’ behavior. Faisal adds: “Markets and customers are variable factors; their requirements may change in minutes. This is why the Kodak Prosper 6000 C was built to handle

the full range of today’s print applications while still meeting the business goals of newspaper and book publishers as well as those of direct-mail service providers. By gathering these technologies under one roof, Masar Printing & Publishing will have a competitive advantage, providing the local and regional customers with key solutions for making minute differences in delivering the product at the right cost, quality, and quantity, and right on time.” “Masar is always committed to getting the best out of digital printing technology, setting a standard early on with investments in digital printing. This way, the customer can digitally rebuild products from the offset sector and additionally develop in-house digital innovations. Masar responds to the changes in media behavior with its entrance and investments in digital printing. Right now, it is very important for the printer to establish flexible business models. These include personalized advertisements in newspapers, as well as personalized flyers, booklets, and brochures. They also aim to boost production of book blocks. We want to support them in this, with our digital know-how in hardware and software,” says Christoph Blank, Executive Sales Manager at manroland web systems.

News Regional

April 6th & 7th - 2016

Mobile and multilingual support to boost office productivity

The H Hotel- Dubai

Xerox’s ConnectKey-enabled MFPs offer apps to print from mobile devices and translation services in 35 languages

ME‌Printer April 2016

Dan Smith, head of integrated marketing for the Middle East and Africa region of Xerox

Xerox is expanding the capabilities of its multifunction printers (MFPs) through advancements to its ConnectKey technology. The 14 Xerox ConnectKey-enabled i-Series MFPs are equipped with ready-to-use apps on the user interface to speed up paper-dependent business processes. According to Xerox, MFPs built on the ConnectKey platform – a combination of technology and software – enables companies to streamline how they communicate, process and share important information, and simplify complex paper-driven tasks. The new Xerox Easy Translation Service app lets users scan a document through their MFP, snap a photo from their phone or upload it to a web portal. The service can then translate business-critical information securely to 35 languages. The Xerox App Studio 3.0 allows channel partners to build and tailor MFPs using simple templates that modify and customize the user interface to synchronize to their business processes. For more sophisticated customization, the Personalized Application Builder (PAB) program lets users connect with partners to build complex apps to meet their unique workflow requirements. Xerox recently launched an Arabic

user interface for all its ConnectKey technology-enabled MFPs, providing users access to native functionalities entirely in Arabic, such as completing important tasks with the help of the MFP through the user interface’s touch points and menus; enhanced address book that stores all email, fax and scan information in a unified address book; and integrated workflow software such as ConnectKey for Sharepoint and Xerox DocuShare. Xerox also offers online support in multiple languages for downloading drivers. The i-series of machines also has features that provide online support in multiple languages direct from the touch screen of the device. Dan Smith, head of integrated marketing for the Middle East and Africa region of Xerox’s developing markets operations, indicates that language services can unlock new revenue opportunities for business partners. “The new Xerox Easy Translation Service application supports businesses to take advantage of the $38 billion market for language services and technology and gain a competitive edge. It allows businesses to go beyond printing, scanning, faxing and copying, and gives channel partners the tools they need to capture new recurring revenue streams. Xerox has its own in house translators in our Language Services operations. This helps to ensure consistency of translated material, especially where a technical vocabulary is used,” Arabic language is not yet part

of the list covered by Translation Services App, but Xerox is looking into it. “It is still hard to say when such a service will be available on the regional market,” says Dan. Dan shares projections for mobile printing adoption in the UAE and Middle East considering the high smartphone penetration in the region. “According to IDC, half of smartphone users and 35 percent of tablet users don't know how to print from their devices. Take a look at the user review section of any mobile print app, and you will encounter plenty of comments around printing issues (e.g., app doesn’t work, formatting is incorrect, printer isn’t supported). However, developed markets are printing less, and page volume is expected to being held flat by growth in emerging markets until 2017. Incremental page volume is also starting to come from mobile devices,” says Dan. To give businesses the tools they need to print from mobile devices, the ConnectKey-enabled i-Series MFPs are designed with readyto-use MFP apps right on the user interface. With the PrintByXerox App, employees and visitors can securely print from any mobile or network connected device to an MFP by way of a single email address without IT support. The QR Code App lets users connect and pair to a ConnectKey-enabled MFP with a scan of a QR code from their phone or tablet to print and scan documents. The Mobile Link App lets users create one-touch, automated workflows on their mobile devices to remotely control a Xerox MFP and transmit documents to fax, email and cloud hosted services like Box, Dropbox and Google Drive. A new camera capture feature squares and straightens photos of documents taken with a mobile device, and workers can route them directly to relevant departments.

Printers

News International

Kodak in talks to sell Prosper enterprise inkjet business Investment in Prosper will continue during the sale process Kodak is in talks with prospective buyers about offers to purchase its Kodak Prosper enterprise inkjet business, with its highly acclaimed Prosper Press Platform, Prosper S Series Imprinting Systems and related products. Sagent Advisors, an independent investment bank, and DC Advisory, a European corporate finance adviser, which share Daiwa Securities, a Japanese investment bank, as a common shareholder, have been engaged by Kodak to manage the sale process.

“The Prosper business has significant potential for accelerated growth,” said Jeff Clarke, Kodak Chief Executive Officer. “To achieve its full economic potential, Prosper will be best leveraged by a company with a larger sales and distribution footprint in digital printing markets.” “We have received strategic interest in the Prosper business from companies and their financial representatives,” Clarke stated. “We will continue to invest in Prosper during the sale process. This is an exceptional technology and

product set, highly valued by the printing industry.” “The market opportunity for Prosper will expand even further with the planned introduction of Kodak Ultrastream, a next-generation inkjet writing system with significantly enhanced performance,” said Philip Cullimore, President of Kodak’s Enterprise Inkjet Systems Division and the Micro 3D Printing & Packaging Division. “Ultrastream will move production inkjet into the mainstream of commercial printing and packaging.”

Heidelberg to drive digitisation with EUR 100 million loan from European Investment Bank

ME‌Printer April 2016

The funding will support R&D activities in automating the entire value chain

A EUR 100 million loan from the European Investment Bank (EIB) is to support the research and development (R&D) activities of Heidelberger Druckmaschinen AG (Heidelberg), focusing on digitisation, software integration and expansion of the digital printing portfolio. To help finance the R&D program, which will span several years, the EIB is providing the company with a development loan that can be drawn down in tranches,

each with a seven-year term. This is the first time a large German company has benefited from the European Fund for Strategic Investments (EFSI) – the centrepiece of the Investment Plan for Europe. “We see the digitised and industrially organised print shop as an essential element for successful business models in our sector in the future. Working with our partners, we want to develop futureproof products and services that will help

our customers to be successful,” said Gerold Linzbach, Heidelberg’s CEO. “I’m delighted that our first EFSI project for a German corporate customer allows us to support a company whose products and services have long enabled it to stand its ground in a challenging market,” said Ambroise Fayolle, EIB VicePresident responsible for lending in Germany. “Heidelberg proves that it pays to invest in research and development, and EFSI is helping to keep this innovative spirit alive in Europe.” The EIB funding will help Heidelberg drive digitisation in the industry and further expand the packaging, digital and services growth segments. One focal point in this respect is making print shops more competitive by integrating and automating the entire value chain of industrial customers. To that end systems, combined with appropriate services, will in future operate ever more autonomously. Another aim is to enable the company’s customers to expand their business models with new digital printing solutions.

Xerox Emirates and ME Printer

Keynote address: Digital Printing & Packaging Trends Frank Romano Frank Romano has spent over 50 years in the printing and publishing industries. He is the author of over 52 books,including the 10,000-term Encyclopedia of Graphic Communications. He has consulted for major corporations, publishers, government, and other users of digital printing and publishing technology. One of the industry's foremost keynote speakers and thought leaders, Frank has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He continues to teach courses at RIT and other universities and works with students on unique research projects.

Present

Rendezvous with

Romano

An audience with printing industry thought leader and visionary Frank Romano

n o i t a t i v n i InsigHts future intointo thethe future of of By ly InsigHts on Printing and Packaging ration t s i g e r e Pr quired re

Printing and Packaging

For more information, email: mar keting@ xeroxuae.ae or mepr inter@mepr inter.com

on 18 April 2016 Venue: Raffles Dubai

Hear from industry leaders Digital, Personalized, Intelligent Printing

Technology and workflow in harmony

Responding to changing market conditions and customer requirements with speed and agility

Making operations more automated, more integrated, and driving value-added applications

Touch the Future > Whatâ&#x20AC;&#x2122;s new at drupa 2016

Events

Sharjah and Paris to promote intercultural dialogue through book fairs

ME‌Printer April 2016

Sharjah Book Authority participated at Paris International Book Fair organizing workshops on Arabic calligraphy

Sharjah Book Authority (SBA) has concluded its participation at the Paris International Book Fair. Held annually, the four-day event that takes place in one of the world’s most culturally and intellectually rich countries is one of the most important book fairs in Europe. The visit of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to the SBA stand at the fair was the highlight of the organisation’s participation. His Highness was received at the SBA stand by a number of local and foreign officials, ambassadors, diplomats, publishers and authors who were briefed about Sharjah’s projects and initiatives that promote intercultural dialogue. HE Ahmed bin Rakkad Al Ameri, Chairman of SBA said; “The Paris International Book Fair is one of the most important literary events in which we participate. A huge number of attendees take part every year, making it the perfect opportunity to highlight the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, in building a platform for communication between all nations and cultures around the world.”

SBA made use of its participation at the event to highlight the Sharjah International Book Fair (SIBF) Translation Grant, an initiative launched in 2011 to commemorate the 30th anniversary of SIBF, with the goal of enhancing cultural exchange and supporting copyright. The delegation also invited participating publishers to take part in SIBF and other activities organised by SBA. Alongside SBA’s participation at the Paris International Book Fair, an SBA delegation visited the National Library of France, which contains more than 125,000 Arabic and Islamic manuscripts. Among these are Arabic graphic manuscripts such as Maqamat Al Hariri, which was illustrated by Al-Wasti, Panchatantra manuscripts and numerous others with equestrian, medicine, astronomy, geography and theoretical and applied science themes. The delegation discussed possible ways of cooperating in the future by co-organising major exhibitions and hosting unique and rare books and manuscripts borrowed from the library to display to the specialists, researchers and the public in Sharjah. Hind Abdullah Lenaid, Manager of Fairs and Festivals at Sharjah Book Authority, said, “This exhibi-

tion, which we are negotiating to organise soon, will allow the public, students, researchers in the UAE to take a close look at precious Arabic manuscripts. More than 7,000 Arabic manuscripts in the National Library of France in Paris were collected centuries ago by merchants, nomads and French diplomats and delegated to Arabic and Islamic countries.” The SBA delegation also visited the Arab World Institute in Paris and toured its various divisions and departments. They visited the museum, the library and the auditorium and explored avenues of cultural cooperation with the institute, discussing the organising of joint events and initiatives in Paris and Sharjah. SBA organised various workshops on Arabic calligraphy at its participating stand at the Paris International Book Fair. The workshops drew the attention of many visitors and raised the interests of non-Arab attendees, many of whom expressed amazement at the beauty of the Arabic calligraphy. Visitors contemplated the paintings and requested to know their meanings, while others had the courage to try and rewrite the letters their own way. Established in 2014, SBA is dedicated to encouraging investment in creative industries and provides a platform for the exchange of knowledge and ideas between people from different countries and cultures. It is also entrusted with emphasising the significant role of writers and their influence in spreading awareness of technological advancement and the availability of various sources of knowledge. SBA aspires to attract relevant bodies and figures operating in the cultural sector in general and in the publishing, printing, translation, documentation and children’s books in particular.

3D fab + print touchpoint new to drupa 2016 The sessions will present what 3D printing has to offer 2D printing and packaging production industries At drupa 2016, the 3D fab + print touchpoint organized by Netherlands-based KCI Publishing will form a meeting ground where thought leaders, industry professionals, exhibitors, and visitors working in both the 2D printing/ packaging production, and 3D printing industries can come together to discuss thought-provoking ideas, share technologies, and knowledge. The objective of the touchpoint is to encourage new technological integrations, even leading to new brand and production collaborations and partnerships between these three important industries. In this way, the 2D printing and packaging production industries will be able to come along and examine not only their present potential, which may not as yet have been

fully realized, but also be able to look at what 3D printing has to offer their businesses both now and for the future. The touchpoint will encompass a daily schedule of interactive presentation sessions. Companies such as SDD/AMR Europe, Gartner, Doob, Smithers, and Massivit will address themes such as: what 3D technologies are relevant to the 2D printing and packaging production industries?; what added business potential is there for 2D printing services to integrate 3D printing into their available services?; and what opportunities does 3D printing represent as a new business model? In addition overviews will be given of 3D printing and 3D printing service bureaus; technology trends with case studies (including those for traditional 2D printer

manufacturers); and new business opportunities. Presentations will also be given on 3D market forecasts and how these relate to 2D printing manufacturers in terms of market drivers and inhibitors, both consumer and enterprises, and market trends. “drupa’s realignment is shifting the focus towards innovation in the sector and providing a special platform for pioneering interdisciplinary technologies like 3D printing. It was important for us to pick up and focus on this topical issue. The potential of 3D printing in many vertical markets shouldn’t be underestimated. In particular, spare parts for mechanical engineering or packaging design offer huge opportunities for machine builders, users and also print providers,” said Sabine Geldermann, Director of drupa.

31.05. – 10.06. Come and visit us at drupa, Duesseldorf

hall 2, stand A04

inno.vation

PARTNER IN PRINT technotrans will present its innovative solutions for various fields in cooling and fluid technology – four areas of particular importance: cooling systems for digital printing and UV printing applications, sustainable and resource-efficient solutions, and interconnected, smart control systems. www.technotrans.com

Member of the technotrans group

Market Research 3D Printing While much of the public focus for additive manufacturing – commonly known as 3D printing – has been on the home hobbyist market the true value for the technology in the next decade will come from supplementing and displacing existing manufacturing processes. These new business models, and the opportunities they will create for material suppliers, are analysed and quantified in the forthcoming Smithers market report – The Future of 3D Printing Materials for Industrial Applications to 2026.

The first industrial applications for 3D printing were in rapid prototyping. This rests on the capabilities of 3D print to accelerate early-stage product development by cutting the time to design and machine the multiple experimental iterations required for optimising the design for a complex engineered part or product. Today, prototyping with 3D print is being extended to allow more accurate production of moulds and tooling, as well as creating the prospect for new approaches towards the final design of a product. The advantages of prototyping will be felt in all industries, but as new 3D processes and higher performance materials come to market there is scope for them to replace existing commercial production processes. Smithers’ exclusive analysis identifies the market application sectors that across the next decade will create the largest market for additive manufacturing materials as: • Aerospace, • Automotive, • Medical These industries are already among the earliest adopters of 3D machinery for prototyping – representing of 50% of market value in 2016 – which will accelerate the technology’s transition into higher-volume production. As this happens there are six horizontal technology and

Disrupting manufacturing

Additive manufacturing genuinely deserves to be classified as a disruptive technology for traditional manufacturers as it has the potential to replace traditional plastic and metal moulding, and could eliminate the need for multi-part assembly of complex engineered structures altogether. Its presence on the market today is still nascent however. A value of $5 billion represents around just 0.04% of global manufacturing added value, which was roughly $13 trillion in 2015. This highlights that there is a huge market for 3D print to grow into as and when market opportunities are identified, and the cost profile and performance of a 3D printed part can be justified.

Expanding material sets

Additive manufacturing is a highly competitive market. This has the benefit of pushing further innovation in 3D printer design, and reducing the price of equipment, and the materials they consume. In 2016, 3D printing has already developed rapidly beyond its initial basic polymer material set. Additive manufacturing systems have been demonstrated that work with at least 20 different types of plastics, photopolymers, various metal and metal alloys, ceramics, and even human tissue. The burgeoning range of options will help open a myriad of markets, especially as equipment suppliers also respond to the demand to deliver platforms capable of finer resolution, higher print speeds, larger print areas, and depositing multiple materials form a single print array.

Lightweighting designs

Over the past 20 years, many industries, but especially the aerospace and automotive sectors, have been driving to design lower weight parts. Less weight translates into greater fuel efficiency, which is increasingly important for customers like airlines and fleet operators. In some markets this coincides with tightening environmental regulation, like the European Union’s private vehicle emission reduction targets. Early weight reduction strategies involved finding ways to use lighter weight metals, such as aluminium, to replace heavier steels; or replacing metal altogether with plastic where feasible. In high-performance applications like the wings of aircraft carbon fibre has arrived to present a viable, if expensive solution. Other light-weighting strategies involve designing parts in a way that uses less material, by for example reducing the thickness by, for example, replacing traditional sheet-metal with an advanced high-strength steel (AHSS). The market imperative means that simple material switch strategies have now largely been exhausted. The new frontier is to use 3D print to produce lighter weight parts, as it enables complex part designs that traditional plastic or metal moulding is unable to reproduce. This can include moving to hollow parts that require complex, precisely positioned interior strengthening components – such as cross bars – that are impossible with moulding manufacturing. As 3D printing is additive, interior reinforcement of a part can simply be printed in an additive component, as well as hidden from the external view of the design. This is an option for both plastic and metal parts.

Shifting value points

Market acceptance of 3D printing in manufacturing is based on the understanding that it is cheaper

ME‌Printer April 2016

Nascent market

market trends which will pull 3D printing and materials into the market and spur its deployment for high-value industrial applications. These will help power the transformation of a market valued at $5 billion in 2015 to one worth $60 billion in 2026.

Market Research 3D Printing manufacturing economics so that 3D printing can increasingly compete at higher-scale part counts when compared to today.

Finishing time

than existing plastic processing techniques – such as injection moulding – for fabricating single parts or a limited number of parts. As part count increases, traditional plastic or metal processing technologies become much more economical compared to 3D printing. This is focusing the industrial 3D print market towards applications with higher unit values and limited part counts. Over the next 5 to 10 years, manufacturing sectors are looking to change the way they view their own supply chains. As this happens 3D printing processes will slowly be added to realise faster time to market, both for finished parts, and in the creation of moulds for higher volume production. While injection-moulded parts can be made much faster than 3D parts, there are times when the thermal conductivity or thermal dissipation within the injection mould is insufficient. This can seriously affect the overall integrity of the part – leading to a high level of rejections. In such applications, a 3D printed part can offer better efficiency as its incremental construction does not suffer from these thermal dissipation factors.

Better time to market

Faster time to market, and justin-time delivery for finished products are becoming drivers in the manufacturing supply chain, with 3D printing processes and technologies poised to help meet this. It will therefore be very important for manufacturers to appreciate the advantages and disadvantages of different 3D printing equipment and materials, and ensure they select the platform that aligns with their specific manufacturing needs. This concept of faster time to market in the supply chain is also supported by the increasing use of online product ordering in B2C and B2B models. In some cases it may be practical for the consumer or business to order the finished product or part online, and have it printed locally or near to the end-use location. This distributed manufacturing model is already done on a very limited basis by government and military entities, but is also being developed commercially for remote location repairs, like in offshore oil and gas facilities. Caption: As 3D printing technology evolves it will drive improved

Conclusion

No technology exists in a static landscape, and this is particularly true 3D printing. As demand grows, larger material suppliers will enter, driving innovation to overcome the issues identified above. The prospects for this occurring and exclusive market data on how the global 3D industrial print material market will evolve across the next 10 years will be available in the Smithers Pira’s report The Future of 3D Printing Materials for Industrial Applications to 2026.

Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.

Material suppliers must move from a product-based approach to an end-industry based approach, according to Frost & Sullivan As 3D printing, or additive manufacturing (AM), moves from prototyping to end-part manufacturing, the companies supplying printing materials will be looking to develop products that are application-based rather than adopt a one-material-fits all strategy. The suppliers are keenly aware that better performing materials are required to accommodate customer specifications and help 3D printing achieve its potential in the direct manufacturing of finished parts. System suppliers and chemical companies have already introduced superior materials such as polyetherimide (PEI), polyaryletherketone (PAEKs), carbon-fiber reinforced grades and a wide range of performance metal powders. Product innovation and differentiation will go a long way in enhancing the use of 3D printing for functional part manufacturing or mass customization. Recent analysis from Frost & Sullivan, Emergence of 3D Printing Materials, finds that the additive manufacturing formulations market earned revenues of $428.1 billion in 2014 and estimates this to reach $920.4 billion in 2020. AM has taken off in North America and Europe, as they are the hubs of key industries such as aerospace, medical/dental and electronics that have embraced the 3D printing revolution. Similarly, China and South Korea are expected to become 3D printing hotspots for materials and equipment manufacturing. In response, global chemical companies need to formulate a viable, long-term strategy that involves establish-

Market Drivers

ing manufacturing facilities in Asia as well. “While opportunities are expanding, the chemicals market is held back to some extent because most chemical manufacturers supplying raw materials and formulations do not have a dedicated supply strategy in place for the 3D printing market,” said Frost & Sullivan’s Visionary Science Industry Manager Deepak Karthikeyan. “This can be attributed to the low volumes in the market and the relatively huge investments the suppliers need to make.” Furthermore, 3D printing material suppliers, notably those that provide formulation services, observed that even though the current volumes are low, there is high demand for technical support from system manufacturers and users. This, in turn, compels suppliers to place a heavy price tag on their materials. To mitigate the price and raw material challenges, solution suppliers have to scout for possible acquisition oppor-

tunities based on the product portfolio and market expertise. Increasing adoption of fused filament fabrication and laser sintering technologies in the industrial and the consumer space are driving the demand for plastic filaments and powders respectively. Simultaneously, even though the market for metal powders is small, they are finding uptake in industries such as aerospace, automotive and medical, which are increasingly using direct metal laser sintering (DMLS) and electron beams. “With concepts such as smart factories and digital manufacturing picking up pace 3D printing is expected to gain further traction across various end-user industries pushing the envelope for higher performance materials,” noted Karthikeyan. “Solution suppliers that provide a holistic solution to end users will dominate the market due to their proximity to the end user and comprehensive understanding of market challenges.”

ME‌Printer April 2016

As 3D printing technology evolves it will drive improved manufacturing economics so that 3D printing can increasingly compete at higher-scale part counts when compared to today. Source: Smithers Pira

Though 3D print is likely to always be a slower process than mass blow moulding, it currently requires post-fabrication actions that are further retarding its market entry, which can be overcome. The first issue is that 3D print technologies can leave a rough surface finish, which means parts often require extra finishing steps, adding both cost and time to production budgets. An additional cost element for 3D technologies is that most printed parts require some type of ‘support structures’, which are usually an extra printed ancillary component that literally supports the part as it is being printed to prevent sagging and changes in orientation. This adds extra cost of raw material, and again requires additional post-build processing to remove the supports. This is a major requirement for stereolithography (SLA) processes, other liquid-born polymers technology and even fused filament fabrications (FFF). The exceptions are powder bed fusion (PBF) machines, where a part can be supported by the surrounding powder bed out of which is it fabricated.

3D printing expansion unveils growth opportunities for superior materials

Trends 3D Printing

A new business opportunity for everybody “As the 3D printing technology evolves with higher speeds and improved user experience, its adoption will become easier”

Business owners are increasingly educating themselves about the technology and applications of 3D printing. The awareness and excitement around 3D printing innovation and brands are making entrepreneurs think about how how they can integrate it into their existing business model or help them create new revenue streams. Ashish Panjabi, COO, Jacky’s Business Solutions, indicates that early adopters of 3D printing will be people thinking outside the box, discovering new applications and identifying new opportunities to offer something new to the market. Jacky’s which respresents international 3D printer brands Mcor Technologies, BigRep, Concept Laser, MarkForged, Stratasys, and MakerBot in the Middle East region, is betting on the 3D printing revolution to transform every industry in the region. “Personalization, one of the biggest advantages of 3D printing, has become an attractive starting point for investment in 3D printers for businesses looking to add value to their existing product

requirements of volume, cost, and speed. Furthermore, with the continuous evolution of 3D printers and material, investment in one or two 3D printers alone will not serve the needs of any industry. “While outsourced 3D printing is the answer to new business opportunities, PSPs are not likely to enter the business due to the abovementioned challenges. Sign makers, however, could replace their milling machines and CNC routers with 3D printers in the near future. PSPs which decide to venture into 3D printing must invest in training and skill development required to manage the entire process from preparation of the file on a computer, selection of the right printers and materials and understanding the properties of various materials, and post processing,” says Ashish. Ashish emphasizes that entering the 3D printing business requires a thorough understanding of 3D design, manufacturing materials, and finishing processes. As a result, 3D printing service bureaus have emerged globally and in this region. They usually specialize in 3D printing applications for one or more industries. Some companies specialise in only 3D prototyping. “Advancement in 3D printing technology is making the process faster and cheaper. Currently, there’s a disconnect between 3D printing hardware and software, but the progress has been rapid with regard to the development of compatible systems that offer a great user experience. Tremendous growth in the desktop 3D printing market is an indiator of the next wave of growth,” he says.

ME‌Printer April 2016

Ashish Panjabi COO, Jacky’s Business Solutions

range. For manufacturers and retailers, personalization offers the opportunity to charge a premium for their creativity and create additional revenue by introducing special editions of products,” says Ashish. Currently, the UAE government is among the biggest proponents of 3D printing in the region, having generated interest and demand among it several departments to invest in the technology and its growing applications. In 2015, Dubai announced plans to build the world’s first fully functional 3D printed building. The Dubai government is ambitious about playing a major role in reshaping the construction and design sectors and making Dubai a global hub for innovation in 3D printing. “There’s a lot of interest in the education and healthcare sectors. Universities took the lead a few years ago by introducing 3D printers into their training and research curriculum. Secondary and primary schools have started including 3D printing to their STEM (science, technology, engineering, and math) curriculum. Several other training providers are incorporating it into their art and design courses. As the technology evolves with improved user experience, minimal investment and training would be required to install and operate 3D printers and their adoption will become easier,” observes Ashish. But how can print service providers (PSP) take advantage of this growing opportunity? The majority of PSPs have built their business models on volume, output speed, and cost per square meter. 3D printing has not yet been able to address the market

Aether to make bioprinting more accessible and affordable

Stratasys partners with Adobe to simplify design-to-3D print workflow

The Aether 1 3D printer also has applications in food printing, art, and prototyping

The new Stratasys Creative Colors Software, powered by the Adobe 3D Color Print Engine, helps Adobe Photoshop CC users directly access Stratasys Objet Connex3 3D printers

US technology company Aether has introduced the Aether 1 3D bioprinter combining the ability to 3D print with an unprecedented 10 materials, with the ability to mix multiple fabrication methods in a single print, all from one 3D file. The 3D printer combines 12 cutting-edge machines into a desktop device, including an advanced 8 syringe-equipped bioprinter, with a dual-Bowden extruder FFF printer, a laser assisted bioprinter, laser engraver, CNC milling machine, UV-curing 3D printer, 400F degree chocolate/food printer, 3D electronics printer, 4,000 Hz droplet-jetting printer, universal modular fabrication device that allows users to use 8 of their own tools or extruders, full-color robotic drawing, painting and calligraphy machine, and a photo to fabrication art machine. Aether 1 utilizes a machine vision powered automatic air pressure calibration system. The printer automatically retracts inactive syringes and tools, and includes automatic stage leveling with optical sensor, and dual automatic nozzle cleaning and

unclogging stations. For highresolution printing, Aether 1 can be equipped with optional highresolution motors capable of a 0.4 nanometer Z-axis resolution, well over 10,000x, as well as a 50-micron minimum layer diameter. Aether 1 comes in an anodized aluminum and glass sealed exterior and is equipped with sterility filtration to create a sterile printing environment for bio-materials or food. Features include a fullcolor LED lighting system including blacklight LEDs, wi-fi enabled 7-inch 480p touchscreen display, 13-megapixel camera as well as an optional 230x optical 700x digital UV-enabled microscope attachment, and optional customized machine vision object recognition capabilities, able to recognize cells and other objects. Aether 1's mobile app allows users to monitor and control their print from any smartphone or mobile device. Bioprinting: Aether 1 claims to be the only one offering syringe extrusion, LAB, and droplet jetting in a single machine. The printer’s 8 pneumatic syringe extruders more than double the number of syringe extruders on most highend competitors. Furthermore, according to the company, Aether 1’s price can make bioprinting technology accessible to the vast majority of researchers. Food printing: Chefs, caterers, and food professionals can use 8 food materials all in one print, onto a hot, cold, or roomtemperature printing surface. An all-glass heated syringe extruder allows melting of chocolate, sugar, cheese, or any other material. Photo to Fabrication allows

a restaurant to take a photo of a customer when they arrive for dinner, and print their portrait in up to 8 materials for dessert. Art: Users can download or create digital design files, and then watch them get created in the physical world onto any kind of canvas, paper, or medium, using up to 8 art tools at once. They can combine multiple fabrication methods into one design to make mixed media art, such as using a canvas of wood to combine CNC milling, laser engraving, multi color ceramic extrusion, and painting, all in a single print from one file. Prototyping: users can print with any 8 viscous materials and 2 filament materials, all together in one print, all from one 3D file. They can perform CNC milling or laser engraving on their prototype. Aether has announced the Aether 1 will be priced below $9,000. Retail units will be available early in the second half of 2016. The company will launch a filesharing website in April 2016 for sharing multi-material and multifabrication type files. "Aether 1 is over 10 years ahead of what other companies are developing, but we're selling it at an extremely low price to get it into the hands of as many innovators as possible. Imagine a single machine that can make beautiful art in entirely new ways, turn photos into paintings and sculptures, even turn food into a work of art, that can also be used to save lives, conduct critical research, and pursue the integration of biology and electronics," said Ryan Franks, CEO of Aether.

3D printing and additive manufacturing solutions company Stratasys has released the Stratasys Creative Colors Software, powered by the Adobe 3D Color Print Engine, for its Objet Connex3 3D Printing solutions. The new software solution combines advanced color management with a direct design-to-3D print workflow, and is an important step in Stratasys and Adobe’s shared vision of making 3D printing more accessible and easier to use while increasing creativity. According to Stratasys, the Creative Colors Software brings the power and freedom of 3D printing to more designers around the world. By forming a direct bridge between Adobe Photoshop CC and Objet Connex3, it enables designers to easily 3D print their imaginative creations without cumbersome 3D printing workflows. Stratasys Creative Colors empowers designers with an enhanced color experience, including vibrant gradient color palettes with expanded color spectrums, improved textures and patterns support, as well as accurate, time-saving color

previews. Furthermore, it unleashes the potential of the Objet Connex3 for producing models and parts with ultra-realistic results that have never been possible before. By incorporating multiple gradient colors, patterns, and textures, combined with the 3D printer’s multi-material capabilities, a model produced on the Objet Connex3 can have the same look and feel as the final intended product, vastly reducing product development times while increasing product quality. The inclusion of Stratasys Creative Colors currently makes the Objet Connex3 the only 3D printer series that benefits from Adobe Color Management and experience. “Partnering with Adobe, a world leader in creative software products, aligns with Stratasys’ vision to make the color 3D printing experience as simple, powerful and rewarding as possible. The integration of Objet Connex3 with Stratasys Creative Colors Software and the resulting explosion of color possibilities is an important milestone in fulfilling

this vision,” said Dan Yalon, EVP Business Development, Strategy and Vertical Solutions, Stratasys. “Furthermore, our relationship with Adobe not only continues to push the envelope of 3D printed realism, it also promotes our goal to make 3D printing more accessible, bringing enhanced color solutions to new important communities, such as Adobe’s creative designers.” Stratasys is also announcing a new direct color workflow from Photoshop CC to the Stratasys Direct Manufacturing parts-ondemand service. It enables users for the first time to send their colorful 3D files directly to Stratasys Direct Manufacturing from within Photoshop CC for Objet Connex3 3D printing. The experience is further enhanced with features such as direct quoting, validation and previewing. Stratasys Creative Colors is now bundled with all new Objet Connex3 3D Printers and can also be purchased for existing Objet Connex3 systems. “Adobe Photoshop CC users can now directly access Stratasys Objet Connex3 3D printers – whether locally or through Stratasys Direct Manufacturing - and easily produce their designs with gorgeous gradient color and fine details. The combination of Adobe’s unmatched color expertise with Stratasys’ multi-color, multi-material 3D printing is a true gamechanger for the creative design industry,” said Adil Munshi, VP and GM, Print and Publishing Business Unit, Adobe.

ME‌Printer April 2016

Innovation 3D Printing

ME‌Printer April 2016

Dr. Joseph DeSimone CEO and Co-Founder, Carbon3D

Kodak and Carbon to develop new offerings for additive manufacturing

Dremel expands 3D printing applications in STEM education

The partnership will drive innovation and expand market opportunities for Carbon’s CLIP technology

The Idea Builder 3D40 is designed for out-of-the-box classroom implementation

Kodak has signed a joint development agreement with Carbon3D to work together on materials development to address new opportunities for Carbon’s innovative Continuous Liquid Interface Production (CLIP) technology. According to Carbon, CLIP eliminates the shortcomings of conventional 3D printing by using a tunable photochemical process to rapidly transform 3D models into physical objects. CLIP works by carefully balancing the interaction of light and oxygen to grow parts with excellent mechanical properties, resolution, and surface finish. The joint development agreement aligns Carbon’s breakthrough material development capabilities with Kodak’s longstanding experience in material formulation and integration into complex systems to drive continued innovation of novel materials. “Current 3D printing technology has failed to deliver on its promise to revolutionize manufacturing,” said Dr. Joseph DeSimone, CEO and Co-Founder, Carbon3D. “Our CLIP technology offers the gamechanging speed, consistent mechanical properties and choice of materials required for complex commercial quality parts. We are excited to have Kodak as a partner as we continue to bring our technology to an array of industries including automotive, aerospace, athletic shoes and life sciences. This collaboration further proves our dedication to the development of breakthrough additive materials.” “Together, Carbon and Kodak are well positioned to develop and

expand market opportunities for CLIP-based additive manufacturing,” said Kodak CEO Jeff Clarke. “Kodak is a world leader in materials development and we are excited to be working with an innovative and progressive company like Carbon.”

How CLIP works

Traditional 3D printing requires a number of mechanical steps, repeated over and over again in a layer-by-layer approach. Existing 3D printing, or additive manufacturing, technology is really just 2D printing, over and over again. As a result, 3D printed parts take many hours, even days, to produce and are mechanically weak due to their shale-like layers. CLIP is a chemical process that carefully balances light and oxygen to eliminate the mechanical steps and the layers. Using a tunable photochemical process instead of the traditional mechanical approach, CLIP eliminates these shortcomings to rapidly transform 3D models into physical objects. By carefully balancing the interaction of UV light, which triggers photopolymerization,

and oxygen, which inhibits the reaction, CLIP continuously grows objects from a pool of resin at speeds 25-100 times faster than traditional 3D printing. At the heart of the CLIP process is a special window that is transparent to light and permeable to oxygen, much like a contact lens. By controlling the oxygen flux through the window, CLIP creates a “dead zone” in the resin pool just tens of microns thick (about 2-3 diameters of a red blood cell) where photopolymerization cannot occur. As a series of cross-sectional images of a 3D model is played like a movie into the resin pool from underneath, the physical object emerges continuously from just above the dead zone. Conventionally made 3D printed parts are notorious for having mechanical properties that vary depending on the direction the parts were printed because of the layer-by-layer approach. Much more like injection-molded parts, CLIP produces consistent and predictable mechanical properties, smooth on the outside and solid on the inside.

The Dremel Idea Builder 3D40 features multiple access points to enable simple and complete classroom implementation. Advancements include USB- and WiFi-enabled printing, active filament monitoring, a maintenance-free extruder and assisted leveling. A larger building platform enables greater flexibility in designing and scaling 3D models. To provide students the freedom to design 3D objects remotely, the Dremel Idea Builder 3D40 will be compatible with the new Dremel 3D iOS and Android apps launching in May. The printer can also be used with Print Studio software, enabling students to optimize

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object design and make modifications based upon functionality. “As classrooms continue to approach education through hands-on learning, the advancements we’ve made to the Dremel Idea Builder 3D40 provide an unprecedented experience with 3D printing technology,” said George Velez, manager, Dremel 3D Education. “We wanted to give educators and students the ability to engage with 3D printing in a limitless capacity.” The retail version (3D40-01) includes one Flash Drive with Print Studio software, build tape and environmentally friendly PLA filament. The EDU version

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drupa 2016

Wait for May to grab your copy!

Innovation Sustainability PaperLab Features

1. Office-based recycling process Ordinarily, paper is recycled in an extensive process that typically involves transporting waste paper from the office to a papermaking (recycling) facility. With PaperLab, Epson is looking to shorten and localize a new recycling process in the office. 2. Secure destruction of confidential documents Until now enterprise has had to hire contractors to handle the disposal of confidential documents or has shredded them themselves. With a PaperLab, however, enterprise will be able to safely dispose of documents onsite instead of handing them over to a contractor. PaperLab breaks documents down into paper fibers, so the information on them is completely destroyed.

Epson PaperLab

seeks to revolutionize office recycling

Seiko Epson Corporation has developed what it believes to be the world's first*1 compact office papermaking system capable of producing new paper from securely shredded waste paper*2 without the use of water*3. Epson plans to put the new "PaperLab" into commercial production in Japan in 2016, with sales in other regions to be decided at a later date. Businesses and government offices that install a PaperLab in a backyard area will be able to produce paper of various sizes, thicknesses, and types, from office paper and business card paper to paper that is colored and scented.

The enduring universal appeal of paper lies in its simplicity as a communication tool. Recent research carried out by Epson in Europe, revealed that 77% of employees across Italy, France, Spain, Germany and the UK, saw printers as vital in terms of helping them effectively work with 49% stating that not having printing capabilities would significantly impact their productivity. Information on the highly portable and always convenient medium of paper is easy to read, easy to digest, and easy to remember. Furthermore, 61% of survey respondents said that they believe “there is more

chance of making errors when editing an electronic document than editing a print-out” with 88% of respondents printing on average around 21 items per day which equates to around 83 pages. On the other hand, this essential tool is also produced from a limited resource. As a leading company in the world of printing, Epson has been deeply involved with paper used for its printer products. With this in mind, the company set out to develop technology that would change the paper cycle. With PaperLab, Epson aims to give new value to paper and stimulate recycling.

4. Environmental performance PaperLab makes paper without the use of water. Ordinarily it takes about a cup of water to make a single A4 sheet of paper. Given that water is a precious global resource, Epson felt a dry process was needed. In addition, recycling paper onsite in the office shrinks and simplifies the recycling loop. Users can expect to purchase less new paper and reduce their transport CO2 emissions.

PaperLab technology

Epson's foundation of compact, energy-saving and high-precision technologies enables the company to achieve small, energy-efficient products that offer outstanding accuracy and performance. With

Fiberizing Using an original mechanism, waste paper is transformed into long, thin cottony, fibers. This process immediately and completely destroys confidential documents. Since the PaperLab does not use water, it does not require plumbing facilities. That, plus its compact size, makes it easy to install in the backyard of an office. Binding A variety of different binders can be added to the fiberized material to increase the binding strength or whiteness of the paper or to add color, fragrance, flame resistance, or other properties needed for a given application. Forming Users can produce sheets of A4 or A3 office paper and even paper for business cards thanks to forming technology that allows them to control the density, thickness, and size of paper. Epson aims to help customers increase operational efficiency by providing high-speed, low-power business inkjet printers that deliver images of amazing quality at a low cost per print. And by employing PaperLab to convert used paper into new, the company believes that offices of all types will fundamentally change the way they think about paper. 1. Epson believes it is the world's first paper production system to use a dry process. 2. The system can use ordinary A3- and A4-sized copy paper as raw material. 3. A small amount of water is used to maintain a certain level of humidity inside the system.

Main Specifications of the Prototype Product Name

The PaperLab office papermaking system

Dimensions (w x d x h)

2.6 x 1.2 x 1.8 meters (excluding projecting parts)

Paper production speed

14 sheets per minute (A4 sheets)

Paper that can be produced

Sizes: A4 & A3 Types: Office paper, business card paper, and other paper of various thicknesses. Color paper (cyan, magenta, yellow, and colors formed by mixing these colors).

Paper that can be recycled

Ordinary copy paper (A4 & A3)

Commercialization

2016

Note: These specifications are for a product that is still in development and are subject to change without notice.

ME‌Printer April 2016

The office papermaking system can securely destroy documents and turn waste paper into new paper using a dry process

3. High-speed production of various types of paper PaperLab produces the first new sheet of paper in about three minutes of having loaded it with waste paper and pressing the Start button. The system can produce about 14 A4 sheets per minute and 6,720 sheets in an eight-hour day. Users can produce a variety of types of paper to meet their needs, from A4 and A3 office paper of various thicknesses to paper for business cards, color paper and even scented paper.

printer business operations spanning the consumer, office, commercial and industrial sectors, Epson has an immense storehouse of ink and media expertise, as well as the ability to produce reliable, durable systems that will operate stably. In addition to these, Epson has developed Dry Fiber Technology without water, a new group of technologies for the PaperLab. Dry Fiber Technology consists of three separate technologies: fiberizing, binding, and forming.

Trends drupa 2016

Print 4.0 – the mega trend at drupa 2016 Printers need solutions adapted to their individual needs, and these solutions must be able to network with other machines and systems

Between 31 May and 10 June 2016, Düsseldorf will once again be the centre of the printing world. Everyone is getting excited about drupa, the world's leading event in the printing industry, which gives exhibitors the perfect platform to present new products and services, network and nurture customer relationships. This year's tagline, "Touch the Future," is particularly relevant to us as a machine and systems manufacturer. We see it as our job to build bridges to the future and translate technology trends into products for the benefit of our customers. drupa allows visitors to discover these innovations for themselves. For many users, it's their first exposure to them. drupa is growing into a showcase for the future of the printing industry, which is already a pioneer of Industry 4.0 with its networked process chains. In fact, we talk about Print 4.0., an end-to-end digital workflow made possible by the intelligent networking of our machines and systems. Print 4.0 is the enabler for individualisation and personalisation in digital printing. For high-quality packaging that makes the crucial difference at the point of sale. Our industry is opening up new markets with the fast-growing range of solutions in industrial and functional printing. And last but not least, 3D printing, with its seamless digital process chains, is part of a new world of printing that pushes existing boundaries. The five letters of the word d r u p a represent the key technology trends in our industry: • D for Digitalisation of printing techniques and processes • R for Rapid Manufacturing and 3D printing

• U for Utilities, i.e. new consumables, substrates etc. • P for the growth market of Packaging • A for new Applications in functional and industrial printing At drupa it's not just about the packaging, but what's inside, too! Let's take these five keywords one at a time for a closer look at these technology and industry trends to find out how our industry is approaching them.

Industry 4.0 is on everyone's lips, but what is only in the very early stages in many industries is already being put into practice in modern print shops. Intelligently networked machines and systems are linked to form continuous process chains. Quality is monitored in the production line itself by sophisticated sensors. The necessary standardisation is already very advanced. It is no exaggeration to say that the printing and paper industry is the pioneer of Industry 4.0 – with a continuous digital workflow from preliminary workflows to end product. It might be the personal photo book with photos uploaded online, converted into a high-quality product in a modern printing centre on fully networked systems in a largely automated process and then delivered to the customer. Or it might be the annual report, sent to the printer as digital pdf files and then printed, folded, cut, bound and prepared for delivery in an end-to-end process. This is the new quality: the intelligent networking of machines and systems has advanced to a point where automation is economically viable even for small jobs. Print 4.0 optimises the process, helping printers to minimise downtimes and significantly increase the utilisation of their systems. Sensor-based remote monitoring solutions in the machines sound the alarm before a component fails, allowing the equipment to be proactively serviced. Closed-loop colour management solutions alert the operator when color begins to drift, even before it is visible to the eye. Machine manufacturers also link, structure and analyse the data from service, sales and marketing to offer printers informative performance comparisons and more tailored advice and training. VPN connections have been in use for years, not only for remote analysis but also for troubleshooting, updates and upgrades. Another megatrend is the rapid progress of digital printing processes. Recent market studies predict that the digital printing market will grow by 7.5% per year over the next 10 years, and the technology will spread from graphic printing to many industrial applications. Digitalisation is the key to small print runs of individualised and personalised print products. However, analogue printing will remain the method of choice for high-quality, cost-effective printing in large volumes. In spite of the growth of digital printing, analogue printing remains the guarantor of sales in our industry. drupa 2016 will show how machine and system constructors are responding to the digital transformation. Manufacturers are increasingly turning to modular solutions to meet the requirements of

customers in different sectors. Digital technology comes in many forms: in addition to system networking in fully automatic printing centres, it allows continuous processes in multichannel publishing, wide-ranging possibilities for individualisation, print-on-demand solutions and online printing services, digital decorative and laminate printing and digitally controlled high-speed cutting of large formats on a wide variety of substrates. For smaller print runs and flexible formats, there are new solutions for speedy and even automatic conversion. This creates new challenges, but also opportunities in the finishing chain. In response to the many different forms the technology takes, members of the German engineering association VDMA are currently developing a manufacturer-neutral digital interface that will enable a seamless process and data chain from prepress to the finished product. It will allow print shops to operate entirely without paper-based job tickets. This process chain will be demonstrated live at drupa 2016, with the printed material being distributed to visitors.

Rapid manufacturing and 3D printing

Industrial 3D printing is also a digital process, but rather than printing digital documents, it involves printing complex three-dimensional components from a design file. This is known as rapid or additive manufacturing. The process is described as additive because the material is added one layer at a time. In principle, hundreds or even thousands of 2D layers are stacked on top of each other and usually fused together with a laser. The umbrella term '3D printing' covers a wide range of processes, which at present are mostly used to process various plastics and metals. The process is already being used in a number of industries; for example, to make individually adapted implants and prostheses, complex special parts for machinery, selected components for the aerospace industry, jewellery and every imaginable kind of prototype. Users value the advantages of the additive process because unlike moulding or injection moulding, no mould construction is required. Prototypes and parts for pilot series or small production runs can be printed directly from the appropriately modified design files. And because they are formed layer by layer, very complex constructions can be achieved. It's easy to create cavities for weight reduction; ducts for coolant, pneumatic or hydraulic media; integrated connections or cable supports on the part. In addition to this design flexibility, additive manufacturing makes it possible to produce spare parts on an as-needed basis, at the location where they are required. In future, it might be enough to store the design data instead of maintaining a spare

ME‌Printer April 2016

By Claus Bolza-Schünemann Chairman of the drupa Committee and Chief Executive of Koenig & Bauer AG

Digital printing technology and workflow

Trends drupa 2016

parts warehouse. On-demand, on-site part manufacturing could also help to minimise logistics costs, transport times and distances. Machine and system manufacturers are only just beginning to sound out the possibilities of additive manufacturing. As future users, they could produce highly complex, previously unachievable components for their systems. Bionic lightweight structures can help to increase speed and precision. Functional integration will allow construction spaces to be used more efficiently and enable further miniaturisation. But industrial 3D printing isn't just of interest to printing system manufacturers from a user standpoint: with their know-how, they can make an important contribution to the development of this young, still immature technology. At drupa 2016, 3D printing will be a focal area in its own right for the first time. There will be live demonstrations where small giveaways will be printed for visitors to take home. There will also be the chance to learn about the possibilities and limitations of additive manufacturing. Experts predict that the young technology will have a profound impact on industrial value-added chains. In addition to this industrial dimension, additive processes also have considerable market potential in the end consumer market, with scope for new business models. For example, 3D printing service providers are reporting rapidly increasing demand from hobby model makers, jewellery designers and other creative professionals for print-outs of their designs. A digital workflow is already emerging for requirements of this type. Designs are sent as files to online 'print shops,' which then print them threedimensionally and ship them to customers all over the world. Another market, difficult to estimate at present, is 3D printers for private households. The quality of consumer devices is still modest, but the same was true of early inkjet printers. Today inkjet technology is well established and in many areas has replaced laser printers as the leading technology. Print shops should keep an eye on 3D printing and assess what opportunities there are for them in this emerging market.

Nowadays there is high demand for direct printing on glass bottles, plastic films, metals, laminates, fittings and a wide range of other substrates. In order to print on the growing number of substrates with consistently high precision and cycle speed, the development of printing inks is progressing all the time. Industrial digital printing is one of the main

Packaging – global growth

Unpackaged foodstuffs spoil quickly. It is estimated that 1.3 billion tonnes of food is wasted globally every year because it spoils on the journey from field to consumer. The amount of available food that spoils due to inadequate packaging varies from 20% to 40% depending on region. Preserving food in foil-coated cartons, plastic film, cans or bottles can make a vital contribution to fighting hunger and preventing disease caused by poor hygiene. Packaging also protects non-perishable goods against damage that could reduce their value or even make them unsaleable – an important, often overlooked contribution to the protection of resources. However, packaging does a lot more than perform this basic function. It also serves as a means of communication. It provides patients with important information about medications. In logistics, information about the content of a box is printed on the

outside. And of course, manufacturers use packaging to convey marketing messages to their customers. Thanks to QR codes, augmented reality and other tools that make packaging interactive, these messages can be integrated in multimedia form. Informative and attractively designed packaging plays an important role in the product experience. The packaging design influences the picture that consumers form of a brand. Positive, high-quality packaging often constitutes a decisive incentive to buy at the point of sale. According to studies, it also plays a significant role in brand loyalty. In the case of mature products, where there is little to distinguish between competing products in terms of quality, external appearance becomes especially important. Printing techniques combined with new materials and inks enhance not only the look but also the physical feel of the packaging. Printing technology is also the key to intelligent packaging. It can help to show the actual shelf life of a product, eliminating the impreciseness of 'best before' dates. Thanks to printed sensors, smart packaging can register interruptions to the cold chain or indicate the freshness of meat, fish or vegetables. Printed GPS transmitters make it possible to track the transport of high-value products and reduce the risk of theft. Holograms and seals printed on packaging make life more difficult for counterfeiters. According to current forecasts, the growing demand for packaging will boost sales by US $ 187 billion between 2013 and 2018, causing the global packaging market to grow to US$ 975 billion. This is being driven by the urgent need for non-perishable foods and a growing awareness of hygiene, as well as increasing consumption by the growing middle classes in newly industrialising and developing countries. To create loyalty to their brands among these new customers, manufacturers use attractive packaging. At drupa 2016, there will be a focal area dedicated to this trend and the growth market of packaging.

Applications – new approaches in functional and industrial printing

Printing is fulfilling more functions all the time. Printing machines and systems structure and finish surfaces, create very fine functional layers with high precision, are used to make touch displays and diabetes test strips, and decorate every imaginable type of product. In the ceramic, furniture and textile industries, printing is taking the place of conventional methods of decoration. Today there are more than 5,000 tile printing facto-

ries worldwide and more than 170 gravure printing presses printing laminate floors. At the world's largest textile printer IKEA, printing is the method of choice for decorating fabrics, shower curtains and coverings for beds and upholstered furniture. Nowadays motorcycle helmets, skis, snowboards, car dashboards and keypads on electrical appliances are also directly printed on. According to forecasts from market researchers at PIRA, by 2020 the sales volume of industrial printing will double to more than US$100 billion. In this market, printing press manufacturers often supply modules for a particular application which other manufacturers can then integrate seamlessly into their own systems and thus the customer's own processes, thanks to appropriate interfaces. Printing is also exploring new dimensions. For example, direct printing on three-dimensional objects is increasingly replacing the use of labels. Systems for the personalised printing of plastic objects are appearing on the market and will be on show at drupa. The growing number of often highly specialised applications is due to a key industry trend: Print 4.0. In the highly developed, always distinct production environments in the printing industry, 'off-the-shelf’ printing presses can no longer meet requirements, or only to a limited extent. Printers need solutions adapted to their individual needs. These solutions must be able to network with other machines and systems, receive control signals through digital interfaces and monitor process quality and performance with their own sensors and intelligence. They must also be aligned with customers' cost structures. Faced with stagnating or even declining sales, printers need more productive technology. But they often have limited capital for investment. The manufacturers of printing and paper technologies respond to this by offering to modernise existing equipment. This is because of the success of the equipment: modern printing technology is so durable that it often makes economic sense to upgrade existing systems with new features embodying the best available technology rather than buying new equipment. In response, a growing number of manufacturers are offering their customers the option of adapting their intact old systems to today's requirements by integrating modern modules. As a machine and system manufacturer, we, too, are responding to our customers' changing needs in this way. We offer the solutions you will need to achieve customer satisfaction in the years to come. Tomorrow, as today, we will exploit every technical opportunity to fulfil your requirements. drupa 2016 will provide ample evidence of this.

ME‌Printer April 2016

Utilities – a growing variety of consumables and substrates

drivers of development. One example is inkjet printing on tiles: one in every two tiles manufactured worldwide is already printed using inkjet technology. The machines used consume up to a tonne of ink per week. Digital processes are also becoming more prevalent in large-format textile printing. Machines with hundreds of print heads apply individual patterns and colours with extremely high precision. The choice of ink is very important in this process. Chemicals and nanotechnology will be key technologies in the years ahead as companies seek to optimise the adhesion properties, viscosity and drying of inks to suit a given application. The market for inkjet printing inks is growing by 10% to 15% per year. Demand for water-soluble and UV-curable inks is rising particularly rapidly. The latter are hardened in seconds by mercury vapour lamps during the manufacturing process. Because this requires a lot of energy, machine manufacturers are implementing energy-efficient UV LEDs where possible. In addition to colour, utilities will also have a key role to play in future markets such as printed electronics, bioprinting and organic photovoltaics. Conductive inks allow RFID chips and other circuits to be printed, while thin layer photovoltaic cells and battery electrodes can be printed using the roll-to-roll technique. Manufacturers of biochips for medical and biotechnology labs are also increasingly resorting to printing methods that allow them to apply 'bio toner' to a substrate with maximum precision. While these are markets of the future whose sales potential has still to be ascertained, we can already see a steadily growing variety of substrates and printing inks in markets such as packaging.

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Expert Talk Packaging Print

Digital versus traditional packaging print A growing numbers of producers and customers are recognising the benefits of digital packaging print and implementing the technology By Michael Seidl

Whereas digital printing has succeeded in establishing its value in the traditional areas of the print media industry, adoption has been a bit slower in the packaging industry with the exception of the label printing market, which began adopting digital print technologies relatively early. This is due to multiple factors: there were no relevant digital systems available; the requirements of the packaging industry are completely different from those in the traditional printing industry; and the players in the slightly conservative packaging industry have taken a little more time to adopt a digital future than their commercial printing counterparts. But the tide is beginning to turn. A growing numbers of producers and customers are recognising the benefits of digital packaging print and implementing the technology. Without a doubt, one of the "breakthrough moments" was the now legendary Coca-Cola Share-a-Coke campaign. Just a few months following Coke’s innovative approach to placing names on coke cans, for example, Ferrero followed suit with variable Nutella labels.

According to the latest forecasts, the volume of the worldwide print market is set to grow to 420 billion euros by 2020 from a current level of around 407 billion – following the significant sharp decline in the years between 2008 and 2010 from 438 billion euros to 407 billion euros. Within the global print market, packaging print is the only area that will grow significantly, with an increase of 3.3% per year, for a share of the overall market of 141 billion euros by the year 2020. This includes folding boxes, labels and flexible packaging. In terms of specific printing processes, flexo printing is projected to see 2.6% growth, and digital printing 8%. Today, only 7% of packaging is printed digitally, but that share is projected to grow significantly. For packaging converters, digital printing can be a logical adjunct to analogue printing and simultaneously allow them to develop new applications. "Just how much digital print technologies will impact production depends on how quickly digital printing presses for the industrial production of packaging are developed. A further – very important – factor is the cost of procurement, maintenance and repair, as well as the cost of the printing inks. In addition, it has not yet been possible to achieve all Pantone colours with digital printing. Printing onto coated papers and the drying that requires also remains a serious challenge. Once these challenges are resolved,

Packaging trends

The choice for consumers has become considerably greater and brands are anxious to differentiate themselves from competitors to acquire market share. Packaging is playing an increasingly important role in acquiring consumers “at the shelf” when the final buying decision is made. Packaging increasingly must influence consumers and engage all of their senses. Hubert Marte comments: "The growing trend toward smaller packaging units, ever stricter safety regulations for packaging and booming online sales will continue to drive growth in the packaging market over the next few years. For this reason, it will become increasingly important that packaging is more environmentally friendly, recyclable, printed in high quality and intelligent, integrated into the Internet of Things with features like QR codes, more customization and more.” "The packaging market continues to be marked by integration and consolidation. Overcapacity and resultant price wars are the order of the day. Growth in the entire sector really depends on consumer behaviour. Their buying decisions are often driven by complicated graphical and colour representations at the point of sale. This requires a high level of investment in value added processes by packaging converters in order to create packaging that stands out," says Eduard Fischer, Managing Director, Schwarzach.

Michael Seidl Michael Seidl is the publisher and editor-in-chief of various specialist publications in Central and Eastern Europe. These include media such as Print & Publishing, Packaging and Visual Communication. He is extremely well-connected within the print and media industry, and in Austria and beyond is a renowned publisher and specialised journalist, speaker and organiser of various industry awards as well as a member of several industry organisations. As a co-founder of the IMA – International Media Alliance – where media from Asia, Australia and Europe combine to form an industry alliance, he has taken an important step toward achieving global influence.

The European view

The European packaging market is continuing to expand due to growing population and converters are using all available print technologies. "The key market trends we see are ever more products on the shelves and micro-segmentation to address a variety of consumer demographics,” reports Francois Martin, responsible for worldwide Marketing Graphic Business Solutions at HP. “For many years, HP has enjoyed double-digit growth in the number of pages printed digitally as a result.”

ME‌Printer April 2016

The market is growing

digital packaging printing will impact production significantly, even revolutionise it," says Hubert Marte, Forum Wellpappe Österreich (Austrian Corrugated Cardboard Forum). It is also worth mentioning that the report ‘The Future of Package Printing to 2019’ by Vlad Savinov, Smithers Pira, 2014, anticipates an annual growth of 17% for digital printing. This makes it the fastest growing technology within packaging print, projected to reach a volume of 19 billion U.S. dollars by 2019.

Expert Talk Packaging Print

the flexibility and efficiency of digital printing combined with the benefits of flexo printing. Also unique to this solution, in addition to outstanding print quality, is the integration of inline finishing modules. The Gallus DCS 340 prints digitally from roll to the finished, die-cut label; all in one pass. French company Autajon bought and tested the first system, and has now ordered three further systems. Label print shops increasingly recognise that digital printing can be used as a logical adjunct to the long print runs in flexo or offset printing. Designs can also be changed rapidly. It's almost as if label design is turning into fashion design. Some wine bottles are becoming style icons as a result. And the next digital wave is already on the horizon: flexible packaging, folding cartons and corrugated will also be riding this tide.

Flexible packaging

The packaging market – including the related digital printing solutions – can essentially be divided into four sectors: labels, flexible packaging, folding cartons and corrugated. Each of these areas has its own dynamics and characteristics. The label market was the first to recognise the benefits of digital printing. The other markets are now following suit, but not at the same speed or via the same route. The label market has a 10- to 12-year head start on corrugated in terms of digital printing implementation.

ME‌Printer April 2016

Advantages of digital printing for packaging

Today's media fragmentation means that consumers are continuously bombarded with information and messages that they virtually ignore as a matter of course. Packaging is certainly one of the last media channels that still attract consumer attention. But to achieve this, products must stand out on the shelf; and brand owners are responding with ever-faster product cycles and more relevant packaging, which also contributes to smaller lot sizes, shorter production cycle times and more demand for digital printing technologies. What also drives more interest in digital printing are demographic developments, including increasing numbers of single-person households with purchasing behaviours that differ from those of larger families, including quantities purchased and shopping budget. In addition, households of the 50-plus generation have unique requirements for packaging. Plus consumers are more sensitive

cost and environmental issues as well as convenience. For packaging producers, this means handling an increasing number of smaller orders. The turnaround times are becoming shorter as a result, and production planning is becoming more complex. "Digital printing helps companies meet these new challenges and optimise their production as compared to analogue methodologies,” says Francois Martin. Stephan Ratt, CEO of the Ratt Pack Group in Austria, agrees. "We currently see growth in minimum order sizes in the non-food sector,” he says. “That means more firms here are entering the fray by acquiring digital printing presses."

The world of digital labels

HP has now installed more than 1,000 digital presses in the market, and considers that digital printing has become mainstream. Xeikon has well over 300 systems installed, and more than 50% of its sales now come from the packaging industry. Traditional companies such as Heidelberger Druckmaschinen have gone down the digital path via Gallus, and since Labelexpo 2015 are fully on-board with digital with the Gallus DCS 340. This converting system, developed in a joint project by Heidelberg and Fujifilm, is equipped with the latest generation of inkjet print heads and prints at a quality level that was previously only achievable in offset printing. It delivers high-end UV inkjet print quality with a native resolution of 1200 dpi at a speed of 50 metres per minute, with

The market for flexible packaging is significant and will continue to develop digitally in the coming 5 years, but it is also subject to social change (primarily due to external mobility). People eat and drink on the move (nomadic mobility). Flexible packs are gaining popularity and increasingly replacing fixed packaging. In the food sector in particular, flexible packs are easy to handle, and they fulfil the current trend for less waste and a smaller carbon footprint. The convenience factor cannot be ignored in this segment, either. Digital printing provides manufacturers of flexible packaging the opportunity to grow their businesses. The formula is a simple one: high quality packaging, produced digitally, with just-in-time delivery. This is why the technology is currently gaining ground, supported by presses such as the HP Indigo 20000 that issued a clear signal to the packaging market with its launch. Swiss firm O. Kleiner KG was the first company in the world to install an Indigo 20000 and specialise in the production of flexible packaging using flexo, gravure and more recently, digital printing. "Digital printing is gaining importance in flexible packaging printing," says CEO Martin Kleiner. "The HP Indigo 20000 introduced a quantum leap in digital production of flexible packaging and opens up many new opportunities for flexible packaging print with its printing width of 736 millimetres." O. Kleiner KG has leveraged its HP Indigo 20000 to produce small runs as add-ons and to provide new options for customers in the smaller run sector. A good example of this is closures for small jam jars. Whilst flavours such as strawberry are produced in large runs, other flavours such as raspberry have smaller batch sizes. These will in

future be produced using digital printing. Further applications include test packages or personalised packaging.

Colourful world of folding cartons

Digital printing is still relatively new in this market sector within the packaging world, even though there are now several excellent examples of applications here. The folding carton industry tends to use the technology for small and differentiated runs; print runs before or at the end of large, conventional runs are another application. Digital folding carton printing is currently still considered to be in the early adopter stage; in other words, the users who have recognised the trends and developed the first applications. A good example of this is Peter Sommer from Elanders in Germany who, together with Ritter Sport chocolate, concocted a fascinating project. A special website was set up where consumers were able to order personalised packaging for their Ritter Sport chocolate. This was a venture that really paid off, as customers were willing to pay considerably more for this chocolate. The project also gained recognition from Mediaware in Ireland who implements packaging projects for Microsoft. There are now a growing number of

Expert Talk Packaging Print use with beta testers just a little over three years later, specifically at Model in Switzerland and at Schumacher in Germany. This industrial digital solution for printing packaging and displays made from corrugated material uses Kodak's Stream Inkjet technology and offers not only intense colour reproduction and one of the highest print resolutions available, but also functions with food-compatible printing inks. The digital sheet press designed for four-colour printing on a wide range of uncoated and coated corrugated permits the personalisation of runs large and small of packaging and displays at high speeds. At an outstanding speed of up to 200 metres a minute, the new press delivers high quality on sheets up to a maximum size of 1.3 x 2.1 metres.

Special applications

projects of this nature as brand owners recognise the potential and savvy print shops are helping them to realise creative ideas.

Packaging made from corrugated

Firms processing corrugated have been slow to adopt digital printing technologies, with the exception of those using flatbed systems (HP Scitex, Durst, Mimaki, swissQprint). However, this is more due to the fact that until now there had not been many systems available on the market that could be used for corrugated. But this will be changing relatively quickly due to providers such as Bobst or the HP / KBA joint venture, both of which will be exhibiting at drupa 2016. And the large players in the industry very clearly see the advantages of being able to respond to market requirements more quickly and thus being able to offer a higher level of service. The use of digital technology is also helping to optimise workflows and potentially also re-design production sites – following the principle of using the right technology for the right jobs.

Following barely two years of development, HP and KBA presented the world's first HP PageWide Web Press T1100S to a group of visitors in Würzburg in November 2015. This gigantic inkjet rotation with a web width of 2.80 metres and with digital pre-printing of the top layer is opening up

Looking ahead to drupa

Visitors to drupa 2016 will certainly see several solutions that demonstrate the implementation of digital technology in the packaging industry. One example of this is Bennty Landa’s nanotechnology that this time will be shown with a complete system for packaging production. It is a fascinating sector that will be stimulated by all of these developments. And above all… this is a growth market. Good news for the industry!

ME‌Printer April 2016

Digital Colossus in pre-print

new options for the flexible production of corrugated packaging in different sizes and run lengths that were not economically feasible before. "Finishers and their customers need to develop both customer-appropriate and effective packaging whilst reducing costs," comments Eric Wiesner, General Manager, PageWide Web Press Division at HP. "With the combined expertise of HP and KBA, we have now launched the world's most productive roll printing press for corrugated. The HP PageWide Web Press T1100S allows finishers in the high-end sector to offer added value by combining pre-print and digital printing in one machine." The first customer for the HP T1100S was DS Smith Packaging. The company was interested because in comparison to standard analogue printing technologies, the system offers considerably greater productivity and flexibility, particularly with small and medium sized runs. Thanks to its high productivity of over 30,000 square meters of printed area per hour, the press can be used cost-effectively for large runs as well. The Brits are clearly taking the project very seriously as they have already been experimenting for a year with the T400 system purchased specifically for this purpose. Another current example in the corrugated card market comes from Bobst. At the last drupa in 2012, CEO Jean-Pascal Bobst announced that his company was developing a digital printing system. The project, shrouded in secrecy, is now in

These days, digital packaging printing is not restricted to just the areas mentioned above. Labels and codes are not covered in this article as that would be far beyond its scope. However, there is a range of special applications that shows just how versatile and creative digital printing can be in practical use. Here are two examples: The German start-up company mymuesli recently installed a Heidelberg Jetmaster Dimension at its site in Heidelberg for the customised printing of muesli packaging. That means you can not only buy your favourite muesli but you can also design your own muesli container yourself with a picture and text. The Jetmaster Dimension was modified for mymuesli’s special requirements and installed

in the company's Heidelberg print shop. It is the first machine of this type that Heidelberg has installed directly in a retail outlet. The filling machine manufacturer KHS has, together with Xaar, implemented a project where printing is carried out directly onto PET bottles at the Belgian Martens Brouwerij. The digital direct printing system uses Xaar 1002 GS6 print heads and achieves a physical resolution of 360 dpi where text and graphics are printed using low-migration LED inks in 4C plus white. This means that 12,000 bottles an hour can be printed directly. "The system now allows us to change graphics in just minutes rather than weeks," confirms Phil Johnson at NMP, the KHS subsidiary that developed this system. "The use of digital technologies gives the packaging industry the ability to participate in the micro marketing trend. The option to add new designs to bottles on the fly is a powerful marketing tool that permits brands to localise and personalise their products in a customer-oriented manner," says Phil Johnson.

Expert talk Change Management

Organic or planned it’s up to you With every new dawn you have the chance to sweep clean

Have you noticed the rate of change in your business is speeding up, yet the productivity and profits are seemingly drifting apart? Perhaps there are some obvious reasons like - we are slaves to mobile phones, we are online and connected 24/7. We have an overload of information, phone calls, people asking you questions, quotes to do today, job sheets to process, clients to visit, just stuff to do and loads of stress… and your effectiveness and output has declined. They are the obvious reasons. We are suggesting it is YOU who lets this happen. The following may serve as a template to let you consider how you arrived there and how perhaps you can clear the decks and make life easier, more fun and more profitable. If you are interested, then read on.

Your business may have morphed into a situation that can be either: 1. Organic: originally you probably designed your factory and offices taking great delight in getting it just right. Over years another machine arrives, new people join your business and so on. These resulting slow and gradual changes are potentially like a creeping cancer robbing the health of the efficiencies you planned. While worst of all robbing your productivity and profits. 2. Planned: Whereas just as the new machine and people are necessary for growth, ponder that specific moment in time when you introduced those assets to your layout and employment pool. I’m all for grow and increases profits and by taking a few moments to plan at critical times may pay huge dividends to

your business. When your company grows, the levels of complexity, management and production process exponentially multiply. Many lose sight of simple yet highly critical changes while struggling to comprehend why the frustration of additional mistakes, production delays and lost profits causes such pain! I put to you if you have one staff member and you are a sole trader that is a 100% change! Or another example – you invest in a new printer – your old printer output was 20 metres and hour, the new on produces 45 meters per hour – that is a 125% increase in capacity. Just two of my questions are “where are you going to sell it? and how is the output going to be designed, prepressed, printed, laminated, packed and installed?”

How can you look to evaluate changing Organic to Planned where needed? The more co-ordination required and more complex the process becomes then obviously in hindsight the more refinements are needed. Consider the end to end view from the sales operation, quoting, office administration, production planning, print, assemble though to goods outward and delivery have become an increasingly complex and

ever-changing batch of processes dependent on sites, time frames and the like. While developing processes polices and systems, they must be a tailored for your specific needs and desired outcomes. Typically, they must be driven in co-ordination with all areas including the clients, suppliers and stakeholders. Yes, involving the whole end-to-end operation and people can add unnecessary complexity. There is a saying my son Ben often uses in software development – “Complex is easy, developing simplicity is complex!” I stand by his comment and what are your alternatives? That is why planning in the beginning is far simpler than retrospectively! These are 6 quick approaches that may help:

Trends

1. Change direction: Over the last few years, many of businesses have survived mainly cutting prices – this is dangerous and ineffective. Profits and costs have bottomed out. Businesses will have to change how they engage the customers to develop clients and learn to find profit and growth through selling value, NOT just price. 2. Everybody in the team should be onboard: It is very naive to think your people don't see the pain. However it is reflected in static wages for one. Try to educate and encourage them to understand everyone is responsible to create the product with perfect results. Build responsibility to increase output, pride of work and effectively customer delight! Focus culture on “Everyone supports the sale” – NEVER accept comments like “it’s not my job.” 3. Merge, Sell or Buy: Right now the smart money is on the move. If you ended up in the organic quagmire and just don't have the energy, passion or will to continue as you are then perhaps it’s time to PLAN what your future is? Who knows you might find very exciting opportunities that you have overlooked and reinvent a happier and more fulfilled life

for you and your family by just considering – “What is the future for you?”

Actions

1. Shake it up: If you have the energy for it, we highly recommend – wake up tomorrow, go to work with a new ethos and throw out those old rose coloured glasses and change! Create your own mantra that ensures you excite your team whether you employ 2 or 200 people. 2. De-Junk and De-clutter: Whether it’s your office, factory or even that messy car, frankly I don't care where you start; it’s all about where you finish. In all honestly the process actually never finishes as if you truly embrace improvements then you will soon get your head around “the process of continuous improvement.” 3. Optimize everything: Yes, it's a big call. It is more about looking at a single piece of your own personal puzzle and drilling down to achieve the best results! Let’s look at systems briefly – if you can’t find a quote of job sheet for “xyz customer” in a few seconds, copy it, pdf to email then once accepted convert to a job in under a minute or so – well you are costing yourself time and therefore money – find a software system that will help optimize your time or better still allow the process to be passed on to someone else dedicated to client fulfillment! What is the answer? Start now, not tomorrow. The speed of the changes is breathtaking, and above all, is increasing not slowing. Your challenge is - each company, each proprietor has their own set of in-house, usually unwritten, rules that will require consideration and an understanding of your own circumstances to achieve successful results. My very best advice is just don't sit on your hands and think in past tense like how great it was yesterday – think tomorrow and act. So, talk to your consultant, mentor, or association to help you plan your new sunny future.

John Hadfield John Hadfield is a managing consultant at Australia-based consulting, mentoring, software development, and website design business – Control Zone Consulting. He works across the main areas of business development and innovation for creative professionals. John is also the director of KiM Software, which aims to set the standard for the management of people, information, files, resources and data management of sign and graphics projects.

ME‌Printer April 2016

By: John Hadfield Managing Consultant, Control Zone Consulting

Let’s consider a case study: Rapid Organic growth: A 30+ years of highly successful trading Company “A” which prides itself on agility and customer focus is offered an instant and huge opportunity. In reaction - Company “A” installs new high output large format printers increasing the factories capacity around 10+ fold – that is equal to 100’s of square meters per hour. So, what is the problem one may ask? Potential Risks: In previous growth phases, the old formula always resulted in success; however, 2016 brings many changes – from massive capital investment, rapid staff increases and many more issue. Although many hundreds of thousands have been invested in machinery, little has been invested in people, understanding the space, skill sets, processes, increase in space and logistics required. Threat: This opportunity opens the door to becoming an enormous risk if deadlines and installs are missed. The new client can easily move to another printer, yet company “A” will face serious issues to find work to feed those hungry machines and repayments! Potential Solution: Hopefully it is not too late to revise the “ROG” (rapid organic growth) and re-planned certain areas, which offer the greatest risks, and this is always achieved by careful planning, although it is a complex process by planning the end to end work flow can ensure they are minimizing risk and building layers of safe guards to protect all area from risk.

meprinter@meprinter.com

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Graphic Designer Graphic designing- UAE work experience in brand management. Large format printing – In store / Outdoor / Vehicle branding (operating Scitex LX 850 machine, Latex machines), all print media. Contact: 0505047953 Production Manager Production manager with experience in handling press and man power with superb communication skills. Indian graduate in printing and packaging UAE industry for last 10 years. Experienced in Six Sigma, reduction cycle time and waste control. Email: chetudarji@yahoo.co.in Contact: +971 50 3735138 (UAE) Contact: +91 9601604369 (India) Graphic Designer Experienced graphic designer looking job in Dubai based companies. I have good knowledge in advertising, print, brand design. Excellent knowledge of design principles, practices, and methods of digital art, graphic design, and arrangement. Comprehensive knowledge of production procedures, printing system, and industry terminologies. Email: dxbcreation@gmail.com

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Job Vacancy Printer For Heidelberg Machine Wanted experienced Heidelberg printing machine operator for 2 colour and 4 colour GTO machines for a established printing press in Sharjah. Email: lal@unitedppsharjah.com Contact: 055 5589469 PRINTERS For Heidelberg A printing press in Sharjah requires well-experienced professionals for the following position: PRINTERS for Heidelberg CD 102, UV machine (expert in colour mixing) Email: hralrawi1997@gmail.com Contact: 050-7464971 Storekeepers A printing press in Sharjah requires well-experienced professionals for the following position: Storekeepers Email: hralrawi1997@gmail.com Contact 050-7464971 Professional Book Binders Urgently Required for a Leading printing press in Dubai Professional Book Binders – 2 Nos Contact: 00971552366150 Email: careers@veesham.com Sales Executive (Female) Required for an advertising company Sales Executive (Female) with 2 years Abu Dhabi experience & UAE D/L. Email: alnoor.adv1@gmail.com Multiple Vacancies Required Graphic Designer, Salesman, sign fitters, for an advertising Co. in Abu Dhabi. Contact: 050-3136525 Email: poshemirates@gmail.com Printer For Heidelberg Machine Wanted experienced Heidelberg printing machine operator for 2 colour and 4 colour GTO machines for a established printing press in Sharjah. Email: lal@unitedppsharjah.com Contact: 055 5589469

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PRINTERS For Heidelberg A printing press in Sharjah requires well-experienced professionals for the following position: PRINTERS for Heidelberg CD 102, UV machine (expert in colour mixing) Email: hralrawi1997@gmail.com Storekeepers A printing press in Sharjah requires well-experienced professionals for the following position: Storekeepers Email: hralrawi1997@gmail.com Contact 050-7464971

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DIGITAL MEDIA EXECUTIVE a reputed sharjah based advertising agency requires: digital media executive - candidates with latest trending knowledge in seo/sem, marketing database, email, social media and display advertising campaigns. Email: adsmartjobs@gmail.com Driver Driver required for an advertising agency in Al Rigga, Deira, Dubai. Email: arrowemirates@gmail.com

Professional Book Binders Urgently Required for a Leading printing press in Dubai Professional Book Binders – 2 Nos Contact: 00971552366150 Email: careers@veesham.com

DYE CUTTERS A printing press in Sharjah requires well-experienced professionals for the following position: DYE CUTTERS Email: hralrawi1997@gmail.com Contact 050-7464971

Sales Executive (Female) Required for an advertising company Sales Executive (Female) with 2 years Abu Dhabi experience & UAE D/L. Email: alnoor.adv1@gmail.com

Requires For GCC: 4 Graphic Designers Requires for GCC: 4 Graphic Designers (3D) - Male Indian / Philippine / Sri Lankan nationals for Silk Screen Printing. Fax: 04 2208473 officecv@dynamicmanagement.ae

Multiple Vacancies Required Graphic Designer, Salesman, sign fitters, for an advertising Co. in Abu Dhabi. Contact: 050-3136525 Email: poshemirates@gmail.com Graphic Designer Graphic Designer required for a Sharjah-based printing press. Email: rejithazhamon@gmail.com Accountant A printing press in Sharjah requires well-experienced professionals for the following position: INDIAN accountant well-versed in Tally software. Email: hralrawi1997@gmail.com Contact: 050-7464971 Offset Printing Machine Operator Offset printing machine operator and binder or cutting machine operator (2 Nos.), with 1-2 years experience required in Abu Dhabi for a well-known printing press. Email: hr.aljaliya@gmail.com

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Graphic Designer Arabic-Speaking Candidates required for below position Graphic Designer able to work with different mediums (print & online media) Email: chizo@foreverliving.ae Outdoor Salesman Outdoor Salesman required for a local advertising agency. Dealing in signage, brochures & events and on commission basis. Email: trl49785@gmail.com Graphic Designer / Type Setter Graphic Designer / Type Setter (English and Arabic), required for a printing press in Sharjah. Email: spp09@eim.ae Polar Cutting Machine Operator Urgently Required for a Leading printing press in Dubai Polar Cutting Machine Operator. Contact: 00971552366150 Email: careers@veesham.com

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Tel: +971 4 391 1210, Fax: +971 4 390 9561 Mobile: +971 50 5289267, BBM: 2a9acdc7

Tel: +971 4 391 1210, Fax: +971 4 390 9561

Equipment For Sale Konica Minolta Digital Printing Machine AED 35,000 Konica Minolta Digital Printing Machine Bizhub PRO -C6500 Monthly Cycle: 30000 Maximum paper capacity: 7500 Maximum Paper Size 330* 480 MM Minimum Paper Size 140*182 MM Paper Weight 64 to 300 g/mm 65 Copies per min Resulution 600 dpi Contact: 0556889402 Roland Print & Cut Machine - AED 38,000 Roland Printer and cutter Model # SP 540v. The machine can accurately perform printing or cutting or printing and contour cutting at one step. The machine is 100% calibrated and under the dealership warrant. The machine is ready for inspection for serious buyers only. Contact: 0507158903 Offset Printing Material For Sale Stock of offset inks cmyk and pantone. Chemicals, packing tapes and adhesives. Thermal lamination films. Contact: 0505651286 HP Designjet 5500 ps 60" Printer For Sale AED 15,000 HP Designjet 5500ps 60" Printer with Bulk Ink System Condition: Printing daily Reason for sale: To replace with an outdoor printer (shortage of space in the showroom) Contact: 0507648400

ME‌Printer April 2016

Offset Printing Press For Sale AED 400,000 Reputed printing press in Sharjah GTO single colour machine, polar cutting machine Stitching machine, gathering machine Single owner with local easy documentation With License and existing customers Contact: 050 5992136

Well Running Printing Press For Sale AED 485,000 Well running printing press for sale in Ajman. Please contact for more info. All Heidelberg machines. Contact: 052 8899905

Digital Printing & Advertising Business For Sale AED 500,000 2 large format Challanger digital printing machines. 3.2 meter mint condition with laminating machine and complete office setup Contact: 0551093255 For Sale Kodak Nexpress M 700 AED 50,000 Kodak Nexpress Production machine in excellent running condition for Printing industry Contact: 0562849103 Offset Printing Machines/ Cutting Machines Heidelberg GTO-52 Singile Colour 1996 Heidelberg GTO-46 Singile Colour 1979 Polar 115 Cutting Machine EM 115 1985 IDEAL Cutting Machines 4850-95 IDEAL Cutting Machines 5250-95 Wohlenberg Cutting Machines ADAST Maxima 76 cutting Machine 76 Contact: 0556889402 Large Format Printing Machine Lamination And Computer Large format machine out door 2.5 Meter with colorgate rip + 152 cm cool lamination machine + computer everything looks new, hardly used for 1 year. Closing the company as soon as possible. Clearance sale. Only cash Free items: furniture,paper media , tools & some clients Contact: 050 2259310 Running Advertising/Printing Processing Shop For Sale AED 150,000 Very good location in Dubai, Deira, near fish R/A. Printing shop for sale with the following machines with shop & trade license 1. Digital Printer Konica C6500 2. Digital Printer OKI C931 (Can Print Business Card 360gsm Paper) Brand New Condition 3. HP Laser Printer 4. Canon Digital Printer 5. Paper Cutting Machine 6. Die Cutting Machine 7. Lamination Machine (52 cm Width) 8. Spiral Binding Machine 9. Paper Drill Machine (Use for Garments Tag Making) 10. Business Card Corner Cutting Machine 11. Heat Transfer Mug Printing Machine 12. Cap Printing Machine Contact: 0559774974

Gallus Label Press R 160 B AED 90,000 Gallus label press R 160 B 1986 Gallus R160B 4 colour rotary letterpress 1 x rotary screen coater 4 x UV dryers Flat bed die cutter Corona Treatment unit Web width 180mm Printing width 170mm Printing length 9” – 18”, steps 1/8” Die-cutting width 170mm Die-cutting length Flatbed diestation 165 mm Rotary diestation 9” – 18”, steps 1/8” Contact: 0525263903

Print Buyers Guide NUMBER ONE RESOURCE FOR MEDIA BUYING COMMUNITY

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Fully operational Print Shop For Sale Digital print shop fully operational for sale. With Ricoh 651EX digital printer with Fiery system, Ricoh L4160 wide format printing machine with PC, Champion 52cm cutter, champion perfect binder, Morgana 50 auto creasing and folding machine, Enduro card printing machine, lamination machine, two office desks with tables and shelves. For sale -debt free in a premium location on al Ittihad road Contact: 0508791516 Large Format Printing Press + Rip + Computer + Media Large format outdoor printing machine 2.5 meter + rip + 1 computer + media+ some clients. Contact: 0502259310 Laser Cutting and Engraving Machine Model of non metal laser engraving machine is used to cut and engrave, application in various industries, such as printing and package industry, craft gift industry, leather and clothing industry. Applicable Materials: wood, bamboo, jade, marble, PMMA, crystal, plastic, garments, paper, leather ,rubber, ceramic ,glass and other non metal materials. Located in Dubai (Ajman) Contact: 0562701258 Heidelberg Printing Machine Heidelberg printing machine for sale. Contact: 0561525519 SM-52 Heidelberg Offset Printing Machine AED 200,000 SM-52-2+ , Heidelberg machine. Very good condition - in production Contact: 0528899905

ME Printer, the leading print communication magazine in Middle East is pleased to present to you the Print Buyers Guide, a valuable resource guide to print service providers in UAE A great and affordable marketing solution for printers to place their products and services in front of thousands of potential print buyers Find the finest: Offset Printers Digital Printers Large Format Printers Package Printers Label Printers Repro Houses Finishing Houses

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‫الطريق الى دروبا‬

‫معرض فيسبا ديجيتال ‪2016‬‬

‫‪45‬‬

‫بطبقة أصبح باإلمكان تنفيذ التشكيالت المعقدة جدا‪.‬‬ ‫ومن الس ��هل صناعة التجويفات من أجل تقليص الوزن وقنوات‬ ‫من أج ��ل محل��ول التبريد والضغ��ط بالهواء من أج��ل اإلعالنات‬ ‫الهيدروليكي��ة ‪،‬فالتصني��ع اإلضاف��ي يجعل إنتاج أج��زاء إضافية‬ ‫على أساس االحتياج إليها وعلى الموقع عند طلبهم في المستقبل‪،‬‬ ‫ً‬ ‫لربما تكون كافية لتخزين بيانات التصميم بدال من حفظ األجزاء‬ ‫اإلضافي ��ة ف��ي المس��تودع كم��ا أن تصنيع األج��زاء عل��ى الموقع‬ ‫وحس ��ب الطلب يقل��ص من النفقات اللوجيس��تية وأوق��ات النقل‬ ‫والمسافات ‪.‬‬ ‫هذا وب ��دأ مصنع��و اآللة والنظ��ام باس��تطالع إمكاني��ات التصنيع‬ ‫اإلضاف ��ي‪ ،‬وبصفته��م مس��تخدمين ل��ه ف��ي المس��تقبل أصب��ح‬ ‫بإمكانهم انتاج مكونات عالية التعقيد لم يتم انتاجها من قبل من‬ ‫أجل أنظمتهم‪.‬‬ ‫تس ��اعد الهياكل ذات التركيب الصناعي الحي��وي الخفيفة الوزن‬ ‫في زيادة الس��رعة والدق��ة فالتكامل الوظيفي سيس��مح بفراغات‬ ‫بنائية لتس ��تخدم بش��كل أكث��ر فعالية أذ يق��وم بتمكين التصغير‬ ‫بش ��كل أوس��ع لكن الطباعة الصناعية الثالثية األبعاد فهي ليست‬ ‫ً‬ ‫أحد اهتمامات مصنعي أنظم��ة الطباعة فقط‪ ،‬فانطالقا من وجهة‬ ‫نظر المس ��تخدم مع إمكاني��ة معرفة كيفيتها أصب��ح بإمكانهم أن‬ ‫يصنع ��وا مس��اهمة هام��ة لتطوير ه��ذه التقني��ة الحديث��ة والتي لم‬ ‫ً‬ ‫تصل إلى مرحلة النضوج الكلي أيضا‪.‬‬ ‫ً‬ ‫ف��ي "دروبا ‪ "2016‬س��يكون للطباعة الثالثية األبع��اد حيزا للتركيز‬ ‫عليها بحد ذاتها للمرة األولى‪ ،‬فسيكون هناك عروض حية حيث‬ ‫سيتم توزيع هدايا صغيرة س��يتم طباعتها للزوار ليأخذوها معهم‬ ‫ً‬ ‫إلى منازلهم‪ ،‬وس��يكون هناك أيضا فرصة للتعلم حول إمكانيات‬ ‫وح ��دود التصني��ع اإلضاف��ي‪ ،‬إذ يتوق��ع الخب��راء له��ذه التقني��ة‬ ‫ً‬ ‫ً‬ ‫الحديث ��ة أن تت��رك أث��را عميق��ا على سالس��ل القيم��ة المضافة‬ ‫‪،‬وباإلضاف ��ة إلى ه��ذا البعد الصناع��ي فإن العملي��ات اإلضافية‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫محتمال في س��وق المستهلك مع‬ ‫أيضا س ��يكون لها س��وقا معتبرا‬ ‫مجال لموديالت العمل الجديدة‪ ،‬على س��بيل المثال ‪ :‬يتحدث‬ ‫متعه ��دو خدم��ة الطباعة الثالثية األبعاد عن الزيادة الس��ريعة في‬ ‫الطل ��ب على صانع��ي المودي�ل�ات الهاوية ومصمم��و المجوهرات‬ ‫وغي ��ر هم م��ن المحترفين المبدعين والنم��اذج من أجل النماذج‬ ‫المطبوع ��ة لتصميماتهم فتدفق العم��ل الرقمي بالفعل لمتطلبات‬ ‫هذا النوع ‪ .‬إذ يتم إرسال التصميمات كملفات عبر النت "محالت‬ ‫الطباع ��ة " والتي تق��وم بطباعتهم باألبعاد الثالثية وش��حنهم إلى‬ ‫جميع أنحاء لعالم‪.‬‬ ‫هذا ويوجد س��وق أخرى‪ ،‬م��ن الصعب تقدير حجمه��ا في الوقت‬ ‫الحال ��ي‪ ،‬أال وه��ي الطباع��ة الثالثي��ة األبع��اد الخاص��ة بالعائالت‬ ‫ً‬ ‫فجودة قطع المس��تهلك التزال متواضعة لكن األمر نفسه ينطبق‬ ‫عل ��ى الطابعات النافث��ة للحبر كتقنية رائ��دة وينبغي على محالت‬ ‫الطباع ��ة أن تولي الطباعة الثالثية األبعاد االهتمام وأن تقدر ماهية‬ ‫الفرص الموجودة ألجلهم في هذا السوق الناشيء‪.‬‬

‫ً‬ ‫حالي��ا هناك طلب عالي الطباعة المباش��رة على القناني الزجاجية‬ ‫ً‬ ‫ً‬ ‫والشرائط البالستيكية والمعادن والالمينيه واألجهزة وعددا واسعا‬ ‫من الركائ��ز المختلفة من أجل الطباعة عل��ى العدد المتنامي من‬ ‫الركائ��ز بثبات مع الدقة العالية و الس��رعة الدورانية‪ ،‬فتطوير أحبار‬ ‫الطباع��ة يتقدم في كل األوقات‪ ،‬والطباع��ة الصناعية الرقمية هي‬ ‫واحدة من من محركي التطوير وأحد األمثلة‪ :‬هو الطباعة بالرؤوس‬ ‫النافثة للحبر على الب�ل�اط‪ .‬هذا و إن واحدة من اثنتين من البالط‬ ‫المصنع على امتداد العالم هي بالفعل مطبوعة باستخدام التقنية‬ ‫ً‬ ‫النافث��ة للحبر‪ ،‬ف��اآلالت المس��تخدمة تس��تهلك طنا م��ن األحبار‬ ‫ً‬ ‫أسبوعيا وقد أصبحت العمليات الرقمية سائدة في آالت الطباعة‬ ‫عل��ى القماش بالصيغ��ة العريضة مع المئات م��ن رؤوس الطباعة‬ ‫ً‬ ‫التي تطبع أش��كاال فردية بدقة بالغة الوضوح فاختيار األحبار بالغ‬ ‫األهمية في هذه العملية فالكيماويات وتقنية النانوس��تكون مفتاح‬ ‫التقنيات في الس��نوات القادمة كالش��ركات اللتي تطلب تحسين‬ ‫خصائص االلتصاق واللزوجة والجفاف لألحبار لتناسب التطبيق‬ ‫المعطى ‪،‬فسوق األحبار للطباعة بنافثة الحبر ينمو بنسبة ‪ %10‬إلى‬ ‫ً‬ ‫‪ %15‬سنويا‪ ،‬والطلب على األحبار المعالجة بالـ‪ UV‬والمنحلة بالماء‬ ‫بش��كل خاص يرتفع بس��رعة إذ أن الحرف يتصلب في غضون‬ ‫ثوان��ي باس��تخدام بواس��طة مصابي��ح ميرك��وري للتبخير خالل‬ ‫عملي��ة التصنيع وألن هذا يتطل��ب الكثير من الطاقة يعمد مصنعو‬ ‫اآلالت إلى استخدام الـ ‪LED‬و ‪ UV‬عند اإلمكان‪.‬‬ ‫ً‬ ‫ً‬ ‫إضاف��ة إلى األل��وان أيضا س��يكون للمراف��ق دور هام��ا لتلعبه في‬ ‫المس��تقبل كاإللكتروني��ات المطبوعة والطباع��ة الحيوية والخاليا‬ ‫الكهرضوئي��ة العضوي��ة‪.‬إذ أن األحب��ار التوصيلية تمك��ن رقائق‬ ‫‪ RFID‬وغيره��ا من الدارات أن تطبع ‪،‬في حي��ن أن طباعة الخاليا‬ ‫الكهرضوئية ذات الطبقة الرقيقة واألقطاب الكهربائية للبطارية تتم‬ ‫باس��تخدام تقنية االس��طوانات ‪،‬فالمصنعين للرقاق��ات الحيوية‬ ‫لمختب��رات التقني��ة الحيوية والطبي��ة يلجؤون إلى ط��رق الطباعة‬ ‫التي تس��مح لهم أن يطبقوا مسحوق الحبر العضوي (‪)Bio toner‬‬ ‫على الركي��زة بأقصى دقة ‪،‬وفي الوقت الذي الت��زال فيه إحتمالية‬ ‫ً‬ ‫تحقي��ق المبيعات قيد التثبت‪ ،‬أصب��ح باإلمكان ً‬ ‫فعال أن ترى نموا‬ ‫ً‬ ‫ثابتا في تنوع الركائز وأحبار الطباعة في األسواق كالتغليف‪.‬‬

‫التغليف ‪ -‬النمو العالمي‬

‫إن الم��واد الغذائي��ة غي��ر المغلفة تفس��د بس��رعة‪ ،‬إذ أن ‪1.3‬مليار‬ ‫ً‬ ‫ط��ن من الطعام يتم رمي��ه في جميع أنحاء العالم س��نويا ألنه قد‬ ‫فس��د أثن��اء الرحلة م��ن الحقل إل��ى المس��تهلك‪ ،‬فكمي��ة الطعام‬ ‫الفاس��دة بس��بب التغليف غير الكافي تتراوح نس��بته من‪ %20‬إلى‬ ‫‪ %40‬حس��ب المنطقة‪ ،‬فحف��ظ الطعام في الكرت��ون المغلف بورق‬ ‫األلمنيوم أو بالش��ريط البالس��تيكي والعلب المعدنية أوالزجاجات‬ ‫يس��هم بفعالية في محاربة الجوع ويمنع األمراض التي يتسبب به‬ ‫ً‬ ‫النقص ف��ي النظافة‪ ،‬كما أن التغليف أيض��ا يحمي البضاعة غير‬ ‫القابلة للفس��اد التي قد تتعرض للضرر و ه��ذا قد يحد من قيمتها‬

‫التطبيقات ‪-‬الطرق الجديدة في الطباعة الصناعية‬ ‫والوظيفية‬

‫تلب��ي الطباعة المزيد من المهام في كل األوقات وتس��تخدم آالت‬ ‫الطباعة وهيكل األنظمةوس��طوح التش��طيب الت��ي تصنع طبقات‬ ‫وظيفي��ة رقيقة للغاي��ة وبدقة عالي��ة ‪ -‬لصناعة شاش��ات العرض‬ ‫التي تعمل باللمس وش��رائط فحص مرض السكري ولتزيين كل‬

‫‪ME‌Printer April 2016‬‬

‫من ملفات التصميم المعدلة بش��كل مناسب وألنها ًمصممة طبقة االستخدامات _ المواد االستهالكية والركائز‬

‫ً‬ ‫أو حت��ى يجعل منها غي��ر قابلة للبيع وهو أمر ه��ام‪ .‬فالمراقبة غالبا‬ ‫مهم��ة لحماية الموارد‪ .‬إال أن التغليف اليكتفي بفعل هذه الوظيفة‬ ‫ً‬ ‫األساسية فقط ‪،‬فهو أيضا يعمل كوسيلة للتواصل ويمد المرضى‬ ‫بالمعلومات حول العالج‪.‬‬ ‫أما بم��ا يتعلق باألم��ور اللوجيس��تية فالمعلومات ح��ول مضمون‬ ‫الصن��دوق تك��ون مطبوع��ة عل��ى الخ��ارج‪ ،‬وبالطب��ع يس��تخدم‬ ‫المصنع��ون التغلي��ف لنق��ل الرس��ائل التس��ويقية إل��ى زبائنه��م‬ ‫وبفضل رموز ‪ QR‬اللتي تعزز الواقع وغيرها من األدوات التي تجعل‬ ‫ً‬ ‫التغلي��ف تفاعلي��ا ‪،‬فه��ذه الرس��ائل يمك��ن أن تتكامل لتتش��كل‬ ‫ً‬ ‫ً‬ ‫ف��ي صيغ إعالمي��ة‪.‬إذ يلع��ب التغلي��ف المصم��م تصميماجذابا‬ ‫ً ً ً‬ ‫ومعلوماتيا دورا هاما في خبرة المنتج‪ .‬هذا ويؤثر تصميم التغليف‬ ‫على صورة العالمة التجارية التي يكونها المس��تهلكين ‪،‬فالتغليف‬ ‫ً‬ ‫العال��ي الج��ودة ذو الصف��ة اإليجابي��ة غالب��ا م��ا يتضم��ن الدافع‬ ‫ً‬ ‫ً‬ ‫الحاسم للش��راء عند نقطة البيع ‪،‬وتبعا للدراسات فهو يلعب دورا‬ ‫ً‬ ‫هاما في الوالء للعالمة التجارية‪.‬‬ ‫أما بما يتعلق بالمنتجات العريقة فالفروق بين المنتجات المنافسة‬ ‫ً‬ ‫ضئيال وخاصة بمايتعل��ق بالجودة والمظهر الخارجي وهي‬ ‫يكون‬ ‫أم��ور ذات أهمية خاص��ة‪ .‬هذا وال تعزز تقني��ات الطباعة المضاف‬ ‫ً‬ ‫لها المواد الجديدة واألحبار المنظر الخارجي فحس��ب لكنها أيضا‬ ‫تعزز الملمس الحسي للتغليف‪.‬‬ ‫ً‬ ‫فتقني��ة الطباعة هي أيضا المفتاح للتغليف الذكي فهو يس��اهم في‬ ‫ع��رض حياة البضاعة للتخلص من عدم الدقة تاريخ الصالحية‬ ‫وهذا بفضل حساسات الطباعة التي تستطيع تسجيل التوقفات‬ ‫في سلس��لة التبريد أو أن تش��ير إلى مدى طزاجة اللحم والس��مك‬ ‫أو الخضار‪.‬‬ ‫فمرس�ل�ات ‪ GPS‬المطبوعة تجعل أمر تتبع نق��ل المنتجات عالية‬ ‫ً‬ ‫القيم��ة ممكنا‪ ،‬وتحد من خطر الس��رقة‪ ،‬فالهولو غرامات واألختام‬ ‫المطبوعة على التغليف تجعل األمر أكثر صعوبة على المقلدين‪.‬‬ ‫ً‬ ‫هذا وتبعا للتو قعات الحالية فالطلب المتنامي على التغليف سيدعم‬ ‫المبيع��ات ب ‪ 187‬ملي��ار دوالر بين ع��ام ‪ 2013‬وعام ‪ 2018‬مس��ببة‬ ‫في نمو الس��وق العالمية للتغليف لتصل إلى ‪ 975‬مليار دوالر‪ ،‬وهذا‬ ‫يس��ببه الحاجة الملحة للطعام غير القابل للفساد والوعي المتزايد‬ ‫ح��ول الصح��ة باإلضافة إل��ى االس��تهالك المتزايد ف��ي الطبقات ا‬ ‫لوس��طى في البلدان المتطورة والصناعي��ة الحديثة‪،‬ولخلق الوالء‬ ‫بين الزبائن الجدد يقوم المصنعون باستخدام التغليف الجذاب‪.‬‬ ‫وسيكون هناك حيز مخصص للتركيز على هذا التوجه وعلى سوق‬ ‫التغليف المتنامي في "دروبا ‪."2016‬‬

‫أنماط المنتجات التي يمكن تخيلها‪.‬‬ ‫وف��ي كل م��ن الس��يراميك واألث ��اث وصناع ��ات األقمش ��ة تأخ ��ذ‬ ‫الطباع��ة مكان الطرق التقليدية في التزيين‪ ،‬واليوم هناك أكثر من‬ ‫‪ 5000‬معم��ل للطباعة على البالط ف ��ي جميع أنحاء العالم وأكثر من‬ ‫‪ 170‬كليش��ة مطبوعة لطباعة األرضيات‪ ،‬وفي عالم أكبر الطابعات‬ ‫‪ IKEA‬تك��ون الطباعة طريق ��ة الختيار األقمش ��ة التزيينية وبرادي‬ ‫ً‬ ‫الحم��ام وأغطية األس��رة واألثاث المنج ��د‪ ،‬وتطبع حالي ��ا كل من‬ ‫خوذات الدراجات النارية والواح التزلج ولوحات عدادات السيارات‬ ‫ولوحات المفاتيح على األجهزة الكهربائية بشكل مباشر‪.‬‬ ‫ً‬ ‫تبع��ا للتنبؤات الباحثين في الس ��وق من ‪ PIRA‬و م ��ع حلول العام‬ ‫‪ 2020‬س��يتضاعف حجم المبيعات للطباع ��ة الصناعية ألكثر من‬ ‫‪ 100‬مليار دوالر في هذه الس ��وق‪ .‬إذ يوفر مصنعو طباعة الصحافة‬ ‫ً‬ ‫غالب��ا وح��دات لتطبي��ق مح ��دد األم ��ر ال ��ذي يمك ��ن المصنعين‬ ‫اآلخرين فيما بعد دمجها بش ��كل دائم مع أنظمتهم وهكذا تجري‬ ‫العمليات الخاصة بالزبائن بفضل الواجهات الداخلية المناسبة‪.‬‬ ‫هذا وتس��بر الطباعة األبعاد الجديدة مثل الطباعة المباش ��رة على‬ ‫األغراض الثالثية األبعاد والذي يحل محل استخدام اللصاقات‬ ‫وتظهر أنظمة الطباعة حسب التوصية على األغراض البالستيكية‬ ‫ً‬ ‫في السوق وهذا أيضا سيتم عرضه في دروبا‪.‬‬ ‫إن الع��دد المتنامي للتطبيقات العالية التخصص بس ��بب التوجه‬ ‫الصناع��ي الرئيس��ي برن��ت‪ 4.0‬في بيئ ��ات اإلنت ��اج العالي ��ة التطور‬ ‫والدائم��ة التميز ف صناع ��ة الطباعة الجاهزة لم تع ��د قادرة على‬ ‫ً‬ ‫تلبي��ة المتطلبات أو عل��ى األقل جزءا مح ��دودا منه ��ا‪ ،‬فالطابعون‬ ‫بحاج��ة إلى حل��ول تتوافق واالحتياج ��ات الفردي ��ة‪ ،‬وينبغي لهذه‬ ‫الحل��ول أن تكون قادرة على أن تكون في ش ��بكة عمل مع اآلالت‬ ‫واألنظمة وأن تتلقى إش��ارات التحكم خالل واجهات اإلس ��تخدام‬ ‫الرقمي��ة ونوعي��ة وأداء عملي ��ة المراقب ��ة مع حساس ��ات واألجهزة‬ ‫ً‬ ‫الذكي��ة الخاصة بهم‪ .‬إذ يجب عليه ��م أيضا أن يكونو ا متوافقين‬ ‫وهيكلي��ة التكلف��ة الخاص ��ة بالزبائ ��ن‪ ،‬وللوقوف في وج ��ه الركود‬ ‫وحت��ى المبيع��ات المتراجع ��ة يحت ��اج الطابعون للمزيد م ��ن تقنية‬ ‫ً‬ ‫اإلنت��اج لكنه��م غالب��ا يمتلكون رأس م ��ال محدود لالس ��تثمار‪ ،‬إذ‬ ‫يستجيب مصنعو تقنيات الورق والطباعة لهذا بتحديث المعدات‬ ‫الموج��ودة وه��ذا بس��بب نجاح ه ��ذه المع ��دات‪ ،‬فتقني ��ة الطباعة‬ ‫ً‬ ‫ً‬ ‫الحديث��ة صام��دة للغاي��ة‪ ،‬وغالبا ما تب ��رر إقتصاديا س ��بب ترقية‬ ‫األنظمة الموجودة مع الميزات الجديدة لتجسد التقنية الموجودة‬ ‫ً‬ ‫األفضل بدال من شراء معدات جديدة‪.‬‬ ‫ً‬ ‫ً‬ ‫وه��ذا مايح��دث إذ أن ع��ددا متنامي ��ا م ��ن المصنعي ��ن يقدم ��ون‬ ‫ً‬ ‫لزبائنهم خيارا لتعديل أنظمتهم القديمة الصحيحة بما يتناس ��ب‬ ‫م��ع متطلبات الوح��دات الحديث ��ة المتكامل ��ة‪ .‬وكمصن ��ع للنظام‬ ‫ً‬ ‫واألجهزة نح��ن أيضا نعمد إلى االس ��تجابة الحتياج ��ات الزبائن‬ ‫المتغي��رة به��ذه الطريق��ة ‪،‬فنح ��ن نق ��دم الحل ��ول الت ��ي نحتاجها‬ ‫ً‬ ‫لتحقي��ق الرض��ا للزب��ون في الس ��نين القادم ��ة‪ ،‬وغدا كم ��ا اليوم‪،‬‬ ‫س��وف نس��تثمر كل فرص ��ة تقنية لتلبي ��ة احتياجاتكم وس ��يقدم‬ ‫ً‬ ‫ً‬ ‫معرض "دروبا‪"2016‬برهانا كافيا على هذا‪.‬‬

‫‪44‬‬

‫اتجاهات‬

‫معرض در وبا ‪2016‬‬

‫برنت ‪4.0‬‬

‫التوجه الهائل في"در وبا"‪2016‬‬ ‫يحتاج الطابعون إلى حلول تتالءم واحتياجاتهم الشخصية وينبغي أن‬ ‫تكون هذه الحلول متصلة بشبكة عمل مع اآلالت واألنظمة األخر ى‬

‫‪47‬‬

‫ف ��ي الفترة الممتدة بين ‪ 31‬مايو و‪ 10‬يونيو من عام ‪ 2016‬س��تكون‬ ‫ً‬ ‫ً‬ ‫"دوس ��لدروف" مج��ددا مرك��زا للطباع��ة ف��ي العال��م‪ ،‬والجمي��ع‬ ‫متحمس ��ون حول"معرض دروبا" فه��ذا الحدث الرائد في صناعة‬ ‫الطباع ��ة يمن��ح العارضي��ن منص��ة رائع��ة ليقدم��وا منتجاته��م‬ ‫وخدماتهم وعالقات الزبائن وشبكة العمل‪.‬‬ ‫فشعارنا لهذا العام‪ ،‬هو "المس المستقبل" ‪ ،‬مرتبط بشكل خاص‬ ‫بن ��ا كوننا مصنع��ون لألنظمة واآلالت‪ ،‬فنحن ن��رى أنه من واجبنا‬ ‫ً‬ ‫أن نبني جس��ورا نحو المستقبل وأن نترجم التوجهات التقنية إلى‬ ‫منتجات بما يعود بالفائدة على الزبائن‪ .‬إذ أن"دروبا"يسمح للزوار‬

‫باكتش��اف هذه االبتكارات بأنفس��هم‪ ،‬وقد كان ه��ذا للعديد من‬ ‫ً‬ ‫مماثال‪.‬‬ ‫المستخدمين المرة األولى التي يعرض عليهم أمرا‬ ‫ينمو"دروبا" في مجال العرض من أجل مستقبل صناعة الطباعة‬ ‫وال��ذي ه��و رائ��د ف��ي “‪ ”Print 4.0‬م��ع سالس��ل ش��بكة عمله��ا‪.‬‬ ‫ه��ذا وف��ي الحقيقة عندم��ا نتحدث ع��ن“‪ ”Print 4.0‬فه��ي نهاية‬ ‫ً‬ ‫النهاية بالنس��بة لتدف��ق العمل الرقم��ي األمر الذي أصب��ح ممكنا‬ ‫بواس��طة شبكة العمل الذكية ألنظمتنا وآالتنا فإن “‪ ”Print 4.0‬هو‬ ‫المس��اعد على عملية الطباعة الرقمية حسب الرغبة الشخصية‪،‬‬ ‫ً‬ ‫وأما بالنس��بة للتغلي��ف ذو النوعية العالية فس��وف يصنع اختالفا‬ ‫ً‬ ‫ً‬ ‫محوريا ف��ي نقطة البيع فبضاعتنا تفتح أس��واقا جديدة لعدد من‬ ‫ً‬ ‫الحلول المتس��ارعة النمو في الطباعة الصناعية والوظيفية وأخيرا‬ ‫ً‬ ‫ولي��س آخرا ف��إن الطباع��ة الثالثية األبع��اد مع سلس��لة المعالجة‬ ‫الرقمية المس��تمرة ج��زء من عال��م الطباعة الجدي��د العالم الذي‬ ‫يتخطى جميع الحواجز الموجودة‪.‬‬ ‫فاألح��رف الخمس��ة الموج��ودة لكلم��ة ‪ drupa‬المفت��اح التقن��ي‬ ‫للتوجهات في صناعتنا‪:‬‬ ‫‪ D‬والت��ي تمث��ل ‪ Digitalisation‬أو التحوي��ل الرقم��ي للتقني��ات‬ ‫وعمليات الطباعة‬ ‫‪ R‬والت��ي تمث��ل ‪ Rapid Manufacturing‬أو التصني��ع الس��ريع‬ ‫والطباعة الثالثية األبعاد‬ ‫‪ U‬والتي تمثل ‪ Utilities‬أو المرافق والمعنى لهذا المواد المستهلكة‪،‬‬ ‫الركائز إلخ‪..‬‬ ‫‪ P‬والتي تمثل ‪ the growth market of Packaging‬نمو سوق التغليف‬ ‫‪ A‬والت��ي تمث��ل ‪ new Applications‬أي التطبيق��ات الجدي��دة‬ ‫للطباعة الصناعية والوظيفية‬ ‫ه��ذا وف��ي دروب��ا ال يتعلق األم��ر بالتغلي��ف فقط ب��ل بمايوجد في‬

‫تقنية الطباعة الرقمية وتدفق العمل‬

‫إن صناع��ة “‪ ”Print 4.0‬حدي��ث الجمي��ع لك��ن مايك��ون ف��ي‬ ‫المراح��ل األولى ف��ي العديد م��ن الصناعات يتم وضع��ه بالفعل‬ ‫قي��د التطبيق ف��ي مح�ل�ات الطباع��ة الحديثة ف��اآلالت واألنظمة‬ ‫المتصل��ة بش��بكة العم��ل بالطريقة الذكي��ة يتم وصلها لتش��كل‬ ‫سالس��ل التش��غيل المس��تمر فالنوعي��ة مراقبة في خ��ط اإلنتاج‬ ‫نفس��ه عبر حساس��ات متط��ورة فعملية التوافق م��ع المعايير هي‬ ‫بالفع��ل متقدم��ة للغاية ‪.‬ه��ذا وإنه ليس م��ن المبالغة في ش��يء‬ ‫أن نق��ول أن صناع��ة الطباع��ة والورق ه��ي الرائدة ف��ي صناعة‬ ‫“‪”Print 4.0‬فم��ع تدف��ق العم��ل الرقمي المس��تمر م��ن تدفقات‬ ‫ً‬ ‫العم��ل األبتدائي��ة وحتى نهاي��ة المنتج‪ .‬فقد تك��ون ألبوما للصور‬ ‫الش��خصية م��ع صور ت��م تحميلها عل��ى النت ومن ث��م تحويلها‬ ‫إل��ى منتج ذو جودة عالية في مرك��ز الطباعة المعاصر على أنظمة‬ ‫متصل��ة بش��بكة العم��ل بش��كل كامل ف��ي عملي��ة مؤتمتة ومن‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫مرس�ل�ا إلى الطابع‬ ‫ث��م تقديمها للزبون أو قد تكون تقريرا س��نويا‬ ‫بصيغ ‪ pdf‬ومن ثم تطبع وتوضع في ملفات وتقص وتربط وتعد‬ ‫من أج��ل تقديمها في عملية نهائية‪ .‬فه��ذه هي النوعية الجديدة‬ ‫أي األنظمة واآلالت التي يتم ربطها بش��بكة عمل بالطريقة الذكية‬ ‫ً‬ ‫ق��د تقدمت إلى نقط��ة حيث أن األتمتة قابل��ة للتطبيق اقتصاديا‬ ‫حتى بالنسبة لألعمال الصغيرة‪.‬‬ ‫ه��ذا وتحس��ن “‪ ”Print 4.0‬العمل لتصل به إلى الكمال وتس��اعد‬ ‫الطابعي��ن ف��ي تقلي��ص أوقات التوق��ف عن العمل وتزيد بش��كل‬ ‫ملح��وظ م��ن اس��تخدام أنظمته��م فحل��ول المراقب��ة ع��ن بع��د‬ ‫القائمة على الحساس��ات وصوت التحذير في اآلالت قبل إخفاق‬ ‫المحتوى تسمح لألجهزة أن تخدم بشكل فعال‪.‬‬ ‫فحل��ول إدارة اللون ف��ي الدائرة الكهربائية المغلقة تنبه المش��غل‬ ‫ً‬ ‫عندم��ا يب��دأ الل��ون باالنحراف حت��ى قب��ل أن يصبح ه��ذا مرئيا‬ ‫ً‬ ‫للعيان‪ ،‬فمصمموا اآللة أيضا يوصلون الهيكل ويحللون البيانات‬ ‫ف��ي كل م��ن الخدم��ة والمبيع��ات والتس��ويق ليقدم��وا للطابعين‬ ‫مقارن��ة إخبارية في األداء والمزيد من النصائ��ح والتدريب كما أن‬ ‫توصي�ل�ات ‪ VPN‬كانت قيد االس��تخدام لس��نوات وهذا ليس من‬ ‫أجل التحليل البعيد فحسب بل من أجل التدخل لحل المشاكل‬ ‫والتحديث والترقية‪.‬‬ ‫ً‬ ‫ً‬ ‫ه��ذا و إن هن��اك توجه ضخم آخر يحقق تقدما س��ريعا في عملية‬ ‫ً‬ ‫الطباعة الرقمية فدراس��ات األس��واق الحالية تتوق��ع نموا للطباعة‬ ‫ً‬ ‫بنسبة ‪ %7.5‬س��نويا على مدى العشر الس��نوات القادمة وستمتد‬ ‫ً‬ ‫ه��ذه التقني��ة انطالق��ا م��ن الطباع��ة الغرافيكي��ة إل��ى العدي��د من‬ ‫التطبيق��ات الصناعي��ة فالتحوي��ل إل��ى الرقمي��ة ه��و مفت��اح إدارة‬ ‫عمليات الطباع��ة الصغيرة للمنتجات المصنوعة حس��ب الرغبة‬

‫التصنيع السريع والطباعة الثالثية األبعاد‬

‫ً‬ ‫ً‬ ‫إن الطباع��ة الثالثي��ة األبعاد هي أيض ��ا عملية رقمي ��ة لكن عوضا‬ ‫ً‬ ‫ع��ن طباعة الوثائ��ق رقميا فهي تعنى بالطباع ��ة المكونات المركبة‬ ‫والثالثي��ة األبع��اد من مل��ف التصميم وه ��ذا مايع ��رف بالتصنيع‬ ‫اإلضاف��ي الس��ريع وتوصف ه ��ذه العملية باإلضافي ��ة ألن المادة‬ ‫يض��اف إليها طبق��ة إضافية في كل مرة وأما أس ��اس العمل يقوم‬ ‫على أن تكدس المئات واآلالف من الطبقات فوق بعضها البعض‬ ‫ً‬ ‫وتدمج سويا باستخدام الليزر ‪.‬‬ ‫ً‬ ‫تغط��ي المظل��ة أو مايصطلح ب� �ـ "الطباع ��ة الثالثية األبع ��اد" مجاال‬ ‫ً‬ ‫واسعا من العمليات التي تستخدم في الوقت الحالي وعلى األغلب‬ ‫ف��ي العمل على المع��ادن واللدائن‪ ،‬وتس ��تخدم ه ��ذه العملية في‬ ‫العدي��د من الصناعات كزراعة األعض ��اء واألعضاء االصطناعية‬ ‫وكذل��ك األج��زاء الخاص��ة المعقدة م ��ن أجل صناع ��ة الطيارات‬ ‫والمجوهرات وكل مايمكن تخيله من أنواع النماذج‪.‬‬ ‫ويقدر المستخدمون فوائد العملية اإلضافية فهي ليست كالقولبة أو‬ ‫حقن القولبة بحاجة إلى تشكيل قالب‪ ،‬فالنماذج واألجزاء لسالسل‬ ‫اإلرش��اد أو لعمليات اإلنتاج الصغيرة التي يمكن أن تطبع مباش ��رة‬

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‫كالوس بولزا شونمان رئيس لجنة "دروبا"والمدير التنفيذي لـ كي بي اي‬

‫ً‬ ‫الداخ��ل أيض��ا ودعن��ا نأخذ ه��ذه الكلمات الخمس��ة الرئيس��ية‬ ‫ً‬ ‫ً‬ ‫معا ف��ي وقت واحد لنلق نظ��رة أكثر قربا عل��ى توجهات الصناعة‬ ‫والتكنولوجيا لنكتشف كيف سيكون بإمكان صناعتنا أن تصل‬ ‫إليها‪.‬‬

‫الفردي��ة وبالطاب��ع الش��خصي الموص ��ى علي ��ه إال أن الطباع ��ة‬ ‫التناظرية س��تبقى طري��ق اإلختي ��ار للطباعة ذات الج ��ودة العالية‬ ‫والتي تستحق مايدفع ألجلها وبأحجام كبيرة ‪،‬ورغم نمو الطباعة‬ ‫الرقمي��ة ال تزال الطباع��ة التناظرية الكفيل لتحقي ��ق المبيعات في‬ ‫صناعتنا‪.‬‬ ‫هذا وسيعرض "دروبا ‪ "2016‬طريقة استجابة منشئي النظام واآللة‬ ‫ً‬ ‫للتحول الرقمي‪ .‬كما يتجه المصنعون تصاعديا للحلول المعيارية‬ ‫لتلبي��ة متطلب��ات الزبائن في مختل ��ف القطاعات إذ تأت ��ي التقنية‬ ‫الرقمي��ة في صيغ عديدة باإلضافة إلى ربط النظام بش ��بكة عمل‬ ‫ً‬ ‫مؤتمتة كليا في مراكز للطباعة‪ ،‬فهذا يس ��مح للعمليات المس ��تمرة‬ ‫في النش��ر المتعدد القنوات وس ��عة في تن ��وع اإلمكانيات من أجل‬ ‫العمل حسب التوصية الشخصية وحلول الطباعة حسب الطلب‬ ‫وخدم��ات الطباعة عبر اإلنترنت والتزيين الرقمي وطباعة الالمينيه‬ ‫ً‬ ‫والق��ص عالي الس��رعة والذي يتحك ��م فيه رقميا للصي ��غ الكبيرة‬ ‫عل��ى امتداد واس��ع م��ن الركائز المختلف ��ة وأما بالنس ��بة لعمليات‬ ‫الطباع��ة والصيغ المرن��ة األصغر فهناك حلول جدي ��دة للتحويل‬ ‫ً‬ ‫الس��ريع وحتى األوتوماتيكي فهذا يخلق تحديات جديدة وفرصا‬ ‫ً‬ ‫أيضا في سلسلة التشطيب‪.‬‬ ‫وأم��ا بما يتعلق بالعديد من الصيغ المختلفة التي تتخذها التقنية‬ ‫ً‬ ‫يطور حاليا أعضاء من الجمعية األلمانية للهندسة ‪ VDMA‬واجهة‬ ‫ً‬ ‫للمصنع محايدة لالس��تخدام رقميا األمر الذي سيفعل التشغيل‬ ‫الدائ��م وسلس��لة البيان��ات م ��ن مرحل ��ة ما قب ��ل الطباع ��ة وحتى‬ ‫انه��اء المنتج ‪ ،‬كما ستس��مح لمح�ل�ات الطباعة بالعم ��ل بالمطلق‬ ‫دون تذاكر العمل المس��تندة على الورق هذا وس ��تعرض سلس ��لة‬ ‫التش��غيل هذه بش��كل حي ومباش ��ر في معرض "دروب ��ا‪ "2016‬مع‬ ‫مواد مطبوعة توزع على الزوار ‪.‬‬

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‫تسويق‬ ‫الملف‬

‫وسائل التواصل االجتماعي‬

‫كيف يمكن لوسائل التواصل‬ ‫االجتماعي أن تكسبك زبائن كان‬ ‫من المستحيل لك أن تكسبهم؟‬

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‫ماثيو باركر‬ ‫ّ‬ ‫المدرة‬ ‫المدير المؤسس للعالقات المطبعية‬ ‫لألرباح‪ ،‬ومستشار في صناعة الطباعة‬ ‫ومدرب‪ .‬بعد مضي العديد من السنين‬ ‫من شراء للخدمات المطبعية (عندما‬ ‫تلقى أكثر من ‪ 1,400‬خطاب ترويجي من‬ ‫شركات للطباعة) يقوم اآلن بمشاركة‬ ‫وجهة نظر المشتري بالصناعة المطبعية‪.‬‬ ‫يدرب ماثيو طاقم عمل خدمة الزبائن و‬ ‫موظفي المبيعات من ّرواد الطباعة كما‬ ‫يلقي خطابات في العديد من المناسبات‬ ‫الخاصة بالصناعة المطبعية‪.‬‬

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‫ماثيو باركر‬

‫أتمنى لو كان بوس��عي أخبارك أن الطقس كان مثلج‪ ،‬إال‬ ‫أن المطر كان ينهال بغزارة‪.‬‬ ‫جالسا خلف مكتبي‬ ‫آنذاك كانت ليلة عيد الميالد‪ ،‬كنت‬ ‫ً‬ ‫�اوال بذل قصارى جهدي ألق��وم باألعمال التي كان‬ ‫مح � ً‬ ‫يترت ��ب عل��ي القيام بها خ�ل�ال العام‪ ،‬عندم��ا ظهر فجأة‬ ‫بريد إلكتروني في صندوق رسائلي الواردة‪.‬‬ ‫قد يجول في ذهنك بأنه ما من شيء غير اعتيادي على‬ ‫بري��د إلكترون��ي‪ ،‬إال أن هذا‬ ‫وج ��ه الخص��وص إزاء تلقي ٍ‬ ‫البري ��د كان فريد من نوعه‪ ،‬إذ أنه ُأرس��ل من قبل مدير‬ ‫المش ��تريات إلحدى أهم العالم��ات التجارية العالمية‪ ،‬و‬ ‫فحواه هو فيما إذا كان بإمكاني مساعدتهم بمشروع ما‪،‬‬ ‫كما طلبوا مني االتصال بهم‪ .‬‬ ‫دار بيننا اتصال هاتفي خالل الفترة الواقعة ما بين عيد‬ ‫المي�ل�اد و الس��نة الجديدة‪ ،‬فف��ي الثاني من ش��هر يناير‬ ‫‪ 2015‬باشرت العمل في مكاتبهم‪ ،‬و كنت أساعدهم في‬ ‫مشروع استشاري ًّ‬ ‫مدر لألرباح‪.‬‬ ‫كيف حصلت على زبون رفيع المستوى كهذا؟‬ ‫لم أكن أحاول بيعهم أي شيء‪ ،‬حتى أنني لم أكن أدري‬ ‫أنهم علموا بمن أكون!‬ ‫تبي ��ن أنه ��م عث��روا علي م��ن خ�ل�ال وس��ائل التواصل‬ ‫االجتماعي‪ ،‬ثم س��جلوا في قائمتي الخاصة بالنشرات‬ ‫اإلخباري ��ة‪ .‬و عندم��ا أتيحت هذه الفرص��ة‪ ،‬أدركوا على‬ ‫الف ��ور بأنني الش��خص المناس��ب ألس��اعدهم‪ .‬لم أكن‬ ‫ألحل ��م ببي��ع خدمات��ي‪ ،‬أي بي��ع خدمات مطبعي��ة‪ ،‬إلى‬ ‫زبون كهذا‪.‬‬ ‫ها هي قصة نجاح مبيعات عيد الميالد التي من الممكن‬ ‫تطبيقها خالل العام بأكمله؟‬ ‫كان ل ��دى مدي��ر المش��تريات حوال��ي خمس��ة ح��راس‬ ‫بوابات إعالمية على األرجح‪ ،‬و كان أش��به بالمستحيل‬ ‫جميع��ا مال��م يرغ��ب مدي��ر المش��تريات‬ ‫أن أجتازه��م‬ ‫ً‬ ‫بالحديث معي مباشرة‪.‬‬ ‫لنواجه األمر‪ ،‬من المؤكد أنهم سوف يرغبون بالحديث‬ ‫مع ش ��خص مثلي‪ .‬بغض النظر عن كل ش��يء‪ ،‬يمتلك‬ ‫فريقه ��م العديد من المه��ارات الش��رائية و المطبعية‪ ،‬إال‬

‫أنهم احتاجوا فقط في هذه المناسبة الوحيدة مساعدة‬ ‫م��ن خ��ارج نط��اق فريقه��م‪ ،‬و أن أح��اول التواصل مع‬ ‫أش��خاص كهؤالء باتباع أس��لوب بيع تقليدي قد يكون‬ ‫مضيعة لوقتي ‪.‬‬ ‫و لك��ن وج��ودي عل��ى مواق��ع التواص��ل االجتماع��ي و‬ ‫المحت��وى التس��ويقي أكس��بني زب��ون ل��م أك��ن ألحلم‬ ‫بالحصول عليه على اإلطالق‪.‬‬ ‫إذا؟‬ ‫فهل حالفني الحظ ّ‬ ‫كان��ت تل��ك ثال��ث عالم��ة تجاري��ة عالمية مهم��ة قامت‬ ‫فضال عن الش��ركات‬ ‫بالتواصل معي خالل ذلك العام‪،‬‬ ‫ً‬ ‫أيضا‪.‬‬ ‫الصغرى التي تواصلت معي‬ ‫ً‬ ‫جمي��ع تلك الش��ركات كانت مهتمة بالعم��ل معي ألنهم‬ ‫علم��وا ب��ي من خالل نش��اطي عل��ى وس��ائل التواصل‬ ‫االجتماع��ي‪ ،‬إذ أن ملف��ي عل��ى مواق��ع التواص��ل‬ ‫محفزة لهم ‪ ،‬كما أظهرت‬ ‫االجتماعي كان بمثابة رس��الة ّ‬ ‫لهم مدوناتي اإللكترونية بأنني أمتلك المعرفة المناس��بة‬ ‫و الخبرة ألساعدهم‪.‬‬ ‫أن يكون لك وجود جيد على مواقع التواصل االجتماعي‬ ‫ألمر أساسي‬ ‫أنه��ا الطريق��ة المنش��ودة لتجع��ل الزبائ��ن المناس��بين‬ ‫يتواصلون معك‪ .‬فمن األسهل أن تبيع زبائن محتملين‬ ‫مهتمي��ن و من األس��هل أن تبيع أناس س��بق و أن كانوا‬ ‫مهتمي��ن بك و بخدماتك‪ ،‬و لكن من الضروري أن تهتم‬ ‫بوج��ودك على مواق��ع التواص��ل االجتماع��ي بالطريقة‬ ‫المناسبة‪.‬‬ ‫ها هي الخط��وات التي عليك أن تتبعها لتس��اعدك على‬ ‫خلق وجود مالئم لك على مواقع التواصل االجتماعي‬ ‫ق��م بإع��ادة النظ��ر ف��ي ملف��ك الش��خصي عل��ى مواقع‬ ‫التواصل االجتماعي‪.‬‬ ‫تأك��د من اس��تخدامك لوس��ائل التواص��ل االجتماعي‬ ‫باس��تمرار‪ .‬ينبغ��ي علي��ك عل��ى األق��ل أن تتفق��د عل��ى‬ ‫ال��دوام من قام برؤية ملفك عل��ى موقع لينكدإن و تعمل‬ ‫عل��ى التواص��ل معهم‪ .‬كم ع��دد المرات الت��ي تقوم بها‬ ‫بالتواصل معهم بعد االتصال األول بينكم؟‬

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‫اتجاهات‬

‫الطباعة الرقمية‬

‫تطبيقات الطباعة الرقمية في‬ ‫المتناول أكثر من أي وقت مضى‬ ‫ً‬ ‫ً‬ ‫إن عددا متزايدا من الشركات في الشرق األوسط يختارون الطباعة‬ ‫ً‬ ‫في مطابعهم الخاصة بدال من االستعانة بطرف ثالث خارجي‬

‫ياسر الفرا‬

‫المدير العام لتيناوي لتجارة الشرق األوسط‬

‫أيمن علي‬

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‫صناع ��ة الطباع��ة ف��ي الش��رق األوس��ط‬ ‫تبتع ��د ع ��ن أس��لوب األوفس��ت التقليدي‬ ‫ً‬ ‫ً‬ ‫ف ��ي الطباع��ة وتعتنق بق��وة أس��لوبا رقميا‬ ‫ً‬ ‫جدي ��دة‪ .‬وع�ل�اوة على ذلك ف��إن اإلمارات‬ ‫العربية المتحدة ُتعتبر على قدم المس��اواة‬ ‫أو متقدمة على أوربا فيما يتعلق بتطبيقات‬ ‫الطباع ��ة كبي��رة القي��اس‪ ،‬وق��د تم��ت‬ ‫مش ��اركة هذه االتجاهات ووجه��ات النظر‬ ‫م ��ن قب ��ل خب��راء الصناع��ة ف��ي اجتم��اع‬ ‫طاول ��ة مس��تديرة لوس��ائل اإلع�ل�ام تمت‬ ‫ً‬ ‫اس ��تضافته مؤخرا من قبل كانون الشرق‬ ‫ً‬ ‫األوس ��ط مركزا عل��ى "االتجاه��ات النامية‬ ‫في الطباعة كبيرة القياس ‪ LFP‬في الشرق‬ ‫األوسط" واس��تهدف الكش��ف عن طريق‬ ‫ً‬ ‫المضي قدما للصناعة في عام ‪.2016‬‬ ‫ويالح ��ظ ش��ادي بخور وه��و المدي��ر العام‬ ‫لكان ��ون اإلم��ارات أن عوام��ل مث��ل زم��ن‬

‫شادي بخور‬

‫المدير العام لكانون اإلمارات‬

‫مجدية التكلفة وس��ريعة (‪ 1000-500‬نسخة‬ ‫ً‬ ‫ف��ي دقيقتي��ن) األمر ال��ذي أصب��ح ممكنا‬ ‫بالطباعة الرقمية"‪.‬‬ ‫ياس��ر الف��را وه��و المدي��ر الع��ام لتين��اوي‬ ‫لتج��ارة الش��رق األوس��ط‪ ،‬وال��ذي كان‬ ‫ً‬ ‫موزعا لتكنولوجيا وخدمات كانون الشرق‬ ‫األوس��ط لمدة س��نتين‪ ،‬يش��عر بأن هناك‬ ‫ً‬ ‫نموا أكثر هنا في اإلمارات العربية المتحدة‬ ‫ً‬ ‫مقارنة بأوروبا‪.‬‬ ‫فيق��ول ياس��ر‪" :‬ثم��ة العدي��د م��ن الحلول‬ ‫التي يمكن��ك استكش��افها بالطباعة كبيرة‬ ‫القي��اس ‪ ،LFP‬ويقي��د العديد م��ن عمالئنا‬ ‫أنفس��هم بالطباع��ة والبي��ع فق��ط‪ ،‬بينم��ا‬ ‫يمكنك القي��ام بأكثر من ذلك بكثير‪ .‬فعلى‬ ‫س��بيل المثال س��وق الفن��ون ال��ذي ينمو‬ ‫ً‬ ‫ً‬ ‫بش��كل متزايد إقليميا وعالميا‪ .‬فاللوحات‬ ‫الفني��ة والص��ور الفوتوغرافية أصبحت في‬

‫جلب الطباعة‬ ‫الرقمية إلى الشركات‬ ‫تس��لط كان��ون الض��وء عل��ى االتج��اه‬ ‫المتزاي��د عل��ى الطباع��ة ف��ي الش��ركات‬ ‫ً‬ ‫وتعتب��ر ذلك طريق المضي قدما بالنس��بة‬ ‫للصناع��ة‪ .‬وتتضم��ن مي��زات الحصول‬ ‫عل��ى ح��ل ‪ LFP‬المنزل��ي س��رعة زم��ن‬ ‫ال��دوران إلنه��اء المش��اريع وتكلفة وعبء‬ ‫عم��ل أق��ل‪ .‬وعل��ى كل ح��ال ف��إن ق��رار‬ ‫الطباع��ة داخ��ل المنزل يعتم��د على عدة‬ ‫عوامل حسب قول شادي‪.‬‬

‫ووتر كينغما‬

‫مصور فوتوغرافي مستقل وزبون لكانون‬

‫بنفس ��ي دون الحاج ��ة إل ��ى االتص ��ال‬ ‫والتنس ��يق مع مزود‪ ،‬ففي بع ��ض األحيان‬ ‫ال يفه ��م المزودون رؤيت ��ك وهنا يصبح حل‬ ‫الطباعة في الشركات ذات عون كبير"‪.‬‬ ‫ويشير ياس ��ر إلى أن الحاجز الوحيد لمزيد‬ ‫من التبني لتطبيق ��ات ‪ LFP‬في المنطقة هو‬ ‫نقص الوعي من جانب العميل‪.‬‬ ‫ويق ��ول ياس ��ر‪ " :‬م ��ن أكب ��ر المس ��ائل التي‬ ‫يجب أن يتم تناولها هو نقص فهم وسائل‬ ‫اإلعالم المطبوعة من قبل المس ��تخدمين‬ ‫النهائيي ��ن‪ ،‬فالس ��ؤال األول ال ��ذي يس ��أله‬ ‫المس ��تخدمون النهائي ��ون ه ��و ك ��م تكلف‬ ‫وس ��ائل اإلع�ل�ام المطبوعة ف ��ي حين أنهم‬ ‫من الناحية المثالية يجب أن يسألوا حول‬ ‫خصائ ��ص وس ��ائل اإلع�ل�ام المطبوع ��ة‬ ‫الت��ي يقوم ��ون بش ��رائها وكي ��ف تتماش ��ى‬ ‫م��ع أه ��داف عمله ��م‪ .‬ويحت ��اج ه ��ذا النهج‬ ‫إل��ى التغيي ��ر ويمك ��ن عمل ذل ��ك فقط عبر‬ ‫التعليم‪".‬‬ ‫ويش ��ير ش ��ادي إل ��ى أن تعلي ��م العم�ل�اء‬ ‫والمس ��تخدمين النهائيي ��ن ه ��و تركي ��ز‬ ‫ً‬ ‫كانون الجدي ��د في المضي قدم ��ا‪ .‬ويقول‬ ‫ش ��ادي‪" :‬أكثر من مجرد بي ��ع التكنولوجيا‬ ‫والمنتج ��ات فإنن ��ا نعتق ��د أننا نحت ��اج إلى‬ ‫بي��ع قيم ��ة العم ��ل الت ��ي تجلبها مث ��ل هذه‬ ‫التكنولوجيات إلى ش ��ركة م ��ا‪ .‬وهذا تحول‬ ‫كبي ��ر لكان ��ون كاس ��تراتيجية عم ��ل أثن ��اء‬ ‫تقاربنا من العمالء ليس باقتراح الحصول‬ ‫على منتج ��ات أفضل فحس ��ب بل كذلك‬ ‫كيفي ��ة قيام تل ��ك المنتجات بمس ��اعدتهم‬ ‫عل ��ى تقلي ��ل التكالي ��ف وتطوي ��ر النوعي ��ة‬ ‫وإيجاد عمليات عمل ضعيفة"‪.‬‬

‫‪ME‌Printer April 2016‬‬

‫مدير التسويق في كانون الشرق األوسط‬

‫الدوران ونس��خ الطباعة النوعية وس��يطرة‬ ‫وأم��ان أكث��ر فاعلي��ة لبنية الطباع��ة تمكن‬ ‫الشركات من التوجه إلى الطباعة الرقمية‪.‬‬ ‫ً‬ ‫ً‬ ‫وحس��ب قوله فإن هذا ليس اتجاها جديدا‬ ‫بل إنه تطور طبيعي أكثر‪.‬‬ ‫ويقول ش��ادي‪" :‬إن متطلبات واحتياجات‬ ‫تل��ك الش��ركات والت��ي تعتم��د بش��كل‬ ‫كبي��ر عل��ى الطباعة تتط��ور‪ ،‬فهن��اك طلب‬ ‫متزاي��د عل��ى طباع��ة البيان��ات المتغي��رة‬ ‫والتخصيص وإضفاء الطابع الشخصي‪،‬‬ ‫فالشركات تقوم بتجربة مجموعة متنوعة‬ ‫من طباعة اإلعالم متبعة متطلبات العمالء‬ ‫األم��ر ال��ذي يجعله��م بالتال��ي يفك��رون‬ ‫بالطباعة الرقمية بسبب الميزات المتنوعة‬ ‫التي توفرها"‪.‬‬ ‫ويواف��ق أيم��ن عل��ي وه��و مدير التس��ويق‬ ‫في كانون الش��رق األوس��ط عل��ى أن توفر‬ ‫األنماط المختلفة من التقنيات كالطابعات‬ ‫التي تقوم على مس��حوق الحبر والتي تقوم‬ ‫على الحبر السائل قد ساعد بتشكيل هذا‬ ‫االتجاه‪.‬‬ ‫ويقول أيم��ن‪" :‬إن تكلفة الطباع��ة الرقمية‬ ‫قد انخفضت بش��كل كبي��ر‪ ،‬فمنذ خمس‬ ‫ً‬ ‫س��نوات كان اخت�ل�اف النوعي��ة كبيرا بين‬ ‫طباعة األوفس��ت والطباعة الرقمية‪ ،‬ولكن‬ ‫ه��ذه الفج��وة تقلصت بش��كل كبير اآلن‪.‬‬ ‫فيما يتعلق بنوعي��ة الطباعة وإدارة األلوان‬ ‫والتخصي��ص فإن الطباعة الرقمية تزودك‬ ‫بطبع��ات صور نظيف��ة عالي��ة الدقة بنمط‬ ‫‪ ،HD‬وبه��ذا ف��إن الطباع��ة الرقمي��ة ه��ي‬ ‫المس��يطرة به��ذه الطريق��ة‪ .‬وهن��اك طلب‬ ‫كبير نراه من قبل عمالئنا بالحصول على‬ ‫نس��خ طباعة على الم��دى القصي��ر كونها‬

‫كل مكان حولنا؛ ف��ي منازلنا ومكاتبنا وفي‬ ‫الهواء الطل��ق‪ .‬ويمكن للعمالء اس��تخدام‬ ‫تقنيات ‪ LFP‬لالس��تفادة من هذا االتجاه‪.‬‬ ‫ويمكن كذل��ك لصناعات أخرى كصناعة‬ ‫األح��داث واإلعالن��ات اس��تخدام ‪LFP‬‬ ‫إلحداث ثورة في أس��واقهم وتحقيق أرباح‬ ‫أعلى"‪.‬‬ ‫ويق��ول أيم��ن‪" :‬إن اإلم��ارات العربي��ة‬ ‫المتح��دة على ق��دم المس��اواة أو متقدمة‬ ‫على أوربا فيما يتعلق بتطبيقات ‪ ،LFP‬ففي‬ ‫أوربا وصلت بعض الدول إلى حد اإلشباع‬ ‫والذي بس��ببه يتراجع نم��و األعمال‪ ،‬بينما‬ ‫في اإلمارات العربية المتحدة ثمة مجاالت‬ ‫جديدة الستكش��افها األمر الذي يساعدنا‬ ‫ً‬ ‫عل��ى النم��و‪ ،‬وإذا نحين��ا جانب��ا ال��دول‬ ‫"الخمس��ة الكبي��رة" ف��ي أورب��ا فإنن��ا نقوم‬ ‫ً‬ ‫بعمل جي��د جدا مقارنة باألج��زاء األخرى‬ ‫وبخاصة مقابل الدول الشرقية‪".‬‬

‫ويوضح ش��ادي ً‬ ‫قائال‪" :‬هن��اك وعي متزايد‬ ‫بين العمالء‪ ،‬لكن هناك الكثير من التعليم‬ ‫ال��ذي يل��زم تزوي��ده‪ ،‬فع��ادة م��ا نالح��ظ‬ ‫أن العم�ل�اء يفهم��ون خصائ��ص المنت��ج‬ ‫ولكنهم ال يعرفون م��ا يكفي حول الحلول‪،‬‬ ‫ويمكن تقدي��م حلول الطباعة ف��ي المنزل‬ ‫أو م��ن مص��ادر خارجية‪ ،‬ولكن ه��ذا القرار‬ ‫يعتمد على متطلبات العميل وعوامل مثل‬ ‫زمن ال��دوران وحساس��ية التطبي��ق وأمن‬ ‫الم��كان‪ .‬وباعتباره��ا م��زودة حل��ول ف��إن‬ ‫كانون تس��اعد عمالءها على التفكير بهذه‬ ‫المتغيرات ومساعدتهم على تقرير الطباعة‬ ‫المنزلية أو االستعانة بمصادر خارجية"‪.‬‬ ‫وكان ووت��ر كينغما وهو مص��ور فوتوغرافي‬ ‫مس��تقل وزب��ون لكان��ون يس��تخدم آالت‬ ‫‪ LFP‬بطريق��ة مبدع��ة ف��ي الش��ركة إلنتاج‬ ‫الص��ور الفوتوغرافي��ة والبطاق��ات وكت��ب‬ ‫طاولة القهوة‪.‬‬ ‫ويق��ول ووت��ر‪" :‬إن التصوي��ر الفوتوغراف��ي‬ ‫ه��و جوهر عم��ري‪ ،‬فأنا أصن��ع كتب طاولة‬ ‫القه��وة وأدي��ر متج��ر وي��ب عل��ى ش��بكة‬ ‫اإلنترنت باإلضافة إلى مدونة‪ .‬وإن الشيء‬ ‫الواض��ح بالنس��بة ل��ي للقيام به بواس��طة‬ ‫طابعت��ي ذات القي��اس الكبي��ر ه��و طباع��ة‬ ‫الصور وهذا م��ا نعرضه على متجر الويب‪.‬‬ ‫وعلى أية حال فهن��اك أكثر من ذلك بكثير‬ ‫نس��تطيع القيام ب��ه بواس��طة ‪ ،LFP‬فعلى‬ ‫س��بيل المث��ال نس��تطيع اس��تخدام ‪LFP‬‬ ‫لطباع��ة بطاق��ات ش��كر بس��يطة لعمالئنا‬ ‫بعد إنهاء مش��اريعنا‪ ،‬وكت��ب طاولة القهوة‬ ‫ه��ي مثال آخ��ر والتي نس��تخدم فيها عادة‬ ‫طباع��ة األوفس��ت ولكن باس��تخدام ‪LFP‬‬ ‫نس��تطيع طباعته��ا ف��ي الش��ركة وإعطائها‬ ‫للعم�ل�اء المحتملي��ن‪ .‬وبالتال��ي يمك��ن‬ ‫اس��تخدام حلول ‪ LFP‬إلنت��اج العديد هذا‬ ‫الضمان التس��ويقي وهي مجدي��ة الفعالية‬ ‫ً‬ ‫جدا بالنسبة لشركتنا‪".‬‬ ‫وحسب قول ووتر فإن الحصول على حل‬ ‫‪ LFP‬في الشركة يضمن له الحصول على‬ ‫طبع��ات بزم��ن دوران س��ريع ويوف��ر عليه‬ ‫المال الذي ينفق على الطباعة باالستعانة‬ ‫بمص��ادر خارجي��ة باإلس��ناد إل��ى ط��رف‬ ‫ثالث مزود وتوظيف أش��خاص أكثر للقيام‬ ‫بالمهام‪.‬‬ ‫ً‬ ‫ويق��ول ووت��ر‪" :‬كوني فنانا فأن��ا أعلم كيف‬ ‫يج��ب أن تب��دو طباعت��ي داخ��ل إط��ار‪،‬‬ ‫والحص��ول عل��ى طابع��ة ‪ LFP‬ف��ي المنزل‬ ‫يعني أنن��ي أس��تطيع إدارة طباع��ة الصور‬

‫‪50‬‬

‫‪THE MOST COMPREHENSIVE‬‬

‫زيروكس اإلمارات توقع إتفاقية شراكة مع مجموعة ألمو‬ ‫شركة ألمو متخصصة في الحلول السمعية والبصرية وتكنولوجيا المعلومات‬ ‫أعلنت زيروكس اإلمارات عن شراكتها مع شركة ألمو‬ ‫للحل��ول الرقمية ‪ ،ADS‬وهي الش ��ركة المتخصصة‬ ‫ف��ي الحل��ول الس ��معية والبصري ��ة وتكنولوجي ��ا‬ ‫المعلومات ضمن مجموعة ألمو‪.‬‬ ‫وباإلضاف��ة إل ��ى الش ��ركة ف ��ي مج ��ال مبيع ��ات‬ ‫ً‬ ‫التكنولوجيا‪ ،‬فقد أصبحت ألمو شريكا لزيروكس في‬ ‫مبيع��ات الورق الذي تنتج ��ه زيروكس‪ .‬ومن المتوقع‬ ‫أن ت��ؤدي ه��ذه الش ��راكة ف ��ي مبيع ��ات ال ��ورق بين‬ ‫زيروك��س اإلمارات وألمو إلى إح ��داث قفزة نوعية في‬ ‫عائ��دات المبيعات للش ��ركتين‪ .‬وعن ه ��ذا االتفاق‪،‬‬ ‫يقول أن��درو ه��ورن‪ ،‬مدير ع ��ام زيروك ��س اإلمارات‪:‬‬ ‫"نح��ن نعتقد أن زيروك ��س اإلمارات بهذه الش ��راكة‬ ‫الجدي��دة تضي ��ف قيمة لع ��روض ألم ��و‪ ،‬بما يصب‬

‫في خدمة مجموعة واس ��عة من العمالء والموزعين‪.‬‬ ‫وس ��وف تساعدنا هذه الشراكة في مزيد من توسيع‬ ‫وجود شركتنا في مختلف القطاعات بما فيها القطاع‬ ‫الحكومي وقطاع التعليم على وجه الخصوص"‪.‬‬ ‫ومن جانبه‪ ،‬يقول جمال صبري‪ ،‬الرئيس التنفيذي‬ ‫لمجموعة ألم ��و‪" :‬لقد أثبتت زيروك ��س موقفها القوي‬ ‫ً‬ ‫في الس ��وق من خالل أكثر من ‪ 75‬عام ��ا من الخبرة‬ ‫والج ��ودة الممتازة الت ��ي تواكبها‪ .‬ونح ��ن على يقين‬ ‫م ��ن أن هذه الش ��راكة س ��تفتح األبواب أم ��ام المزيد‬ ‫م ��ن اتفاقي ��ات تعاون بي ��ن ألمو وزيروك ��س اإلمارات‬ ‫مس � ً‬ ‫�تقبال‪ .‬وف ��ي ه ��ذه المرحلة‪ ،‬ف ��إن اتفاقي ��ة توريد‬ ‫ال ��ورق س ��تكون بالتأكي ��د قيم ��ة مضاف ��ة لمجموعة‬ ‫المنتجات والخدمات‪ ،‬وسوف تدعم نمو سوقنا"‪.‬‬

‫‪GRAPHIC ARTS‬‬

‫جمال صبري‪ ،‬الرئيس التنفيذي لمجموعة ألمو‬

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‫بعد أربع��ة أيام حافلة بالنش ��اطات الثقافية والفنية‪،‬‬ ‫واللق��اءات م��ع الناش ��رين والمفكري ��ن والمؤلفي ��ن‪،‬‬ ‫اختتم��ت هيئ��ة الش ��ارقة للكت ��اب مش ��اركتها ف ��ي‬ ‫مع��رض باري��س الدول ��ي للكت ��اب‪ ،‬وال ��ذي تحرص‬ ‫ً‬ ‫على المشاركة فيه سنويا‪ ،‬باعتباره األهم في جنوب‬ ‫ً‬ ‫وغ��رب القارة األوروبية‪ ،‬نظرا لكون ��ه يقام في واحدة‬ ‫ً‬ ‫من أعرق دول العالم ثقافة‪ ،‬وأكثرها اهتماما باإلنتاج‬ ‫المعرفي والفكري‪.‬‬ ‫ّ‬ ‫وش��كلت زي��ارة صاح ��ب الس ��مو الش ��يخ الدكت ��ور‬ ‫سلطان بن محمد القاسمي‪ ،‬عضو المجلس األعلى‬ ‫حاكم الش��ارقة‪ ،‬إلى جن ��اح هيئة الش ��ارقة للكتاب‪،‬‬ ‫الح��دث األب��رز ف ��ي مش ��اركتها المتميزة ه ��ذا العام‪،‬‬ ‫ً‬ ‫حيث اس��تقبل سموه في جناح الهيئة عددا من كبار‬ ‫الضيوف من الس ��فراء والناشرين والمثقفين العرب‬ ‫واألجان��ب‪ ،‬الذين تعرف ��وا على جانب من مش ��اريع‬ ‫الش��ارقة الثقافي ��ة‪ ،‬واطلع ��وا عل ��ى بع ��ض مبادراتها‬ ‫الرامية إلى تعزيز الحوار بين الثقافات‪.‬‬ ‫وق��ال س��عادة أحم ��د ب ��ن ركاض العام ��ري‪ ،‬رئيس‬ ‫هيئ��ة الش��ارقة للكت ��اب‪" :‬يعتب ��ر مع ��رض باري ��س‬

‫الواس ��طي ومخطوط ��ات كليل ��ة ودمن ��ة إل ��ى جان ��ب‬ ‫مخطوط ��ات الفروس ��ية والط ��ب والفل ��ك والجغرافيا‬ ‫وغير ذلك من أفرع العلوم النظرية والتطبيقية‪ ،‬وذلك‬ ‫لبحث س ��بل التعاون المش ��ترك وتنظي ��م المعارض‬ ‫الكبرى الت ��ي يتم من خاللها اس ��تضافة أندر الكتب‬ ‫والمخطوط ��ات الت ��ي تقتنيه ��ا المكتب ��ة لعرضها على‬ ‫الجمهور والمختصين والباحثين في الشارقة‪.‬‬ ‫وقال ��ت هن ��د ليني ��د‪" :‬سيس ��اهم مثل ه ��ذا المعرض‬ ‫المتوق ��ع االتف ��اق عل ��ى تنظيمه ف ��ي غض ��ون الفترة‬ ‫المقبل ��ة‪ ،‬ف ��ي تمكين الباحثي ��ن والطلب ��ة والمهتمين‬ ‫وحتى أفراد الجمهور في إمارة الشارقة ودولة اإلمارات‬ ‫والمنطقة من اكتشاف نفائس المخطوطات العربية‬ ‫واإلس�ل�امية التي جمعتها المكتبة الوطنية الفرنس ��ية‬ ‫عل ��ى م ��دار عدة ق ��رون عن طري ��ق التج ��ار والرحالة‬ ‫والدبلوماس ��يين الفرنس ��يين ف ��ي الب�ل�اد العربي ��ة‬ ‫واإلس�ل�امية‪ ،‬والت ��ي يق ��در عدده ��ا بأكثر م ��ن ‪7000‬‬ ‫مخطوط"‪.‬‬ ‫كما زار الوفد المشارك معهد العالم العربي في باريس‬ ‫وتفق ��د األقس ��ام المختلف ��ة للمعهد وال ��ذي كان من‬ ‫أبرزه ��ا متح ��ف المقتنيات والمكتب ��ة الكبرى وصالة‬ ‫العروض والفعاليات‪ ،‬وبحث سبل التعاون المشترك‬ ‫م ��ع المعهد في الش ��أن الثقافي وفي تنظي ��م فعاليات‬ ‫مش ��تركة بين الهيئة والمعهد سواء في باريس أو في‬ ‫الشارقة‪.‬‬ ‫ونظمت هيئة الشارقة للكتاب في جناحها بالمعرض‪،‬‬ ‫ورش عم ��ل متنوع ��ة ف ��ي الخ ��ط العرب ��ي‪ ،‬لمختلف‬ ‫محب ��ي هذا الف ��ن العري ��ق م ��ن زوار المع ��رض‪ .‬وقد‬ ‫ً‬ ‫ش ��هدت هذه الورش اهتماما من جميع الجنسيات‪،‬‬ ‫بم ��ا في ذل ��ك غير الناطقي ��ن باللغة العربي ��ة‪ ،‬والذين‬ ‫س ��حرهم جمال الخط العربي‪ ،‬ووقفوا دقائق طويلة‬ ‫أم ��ام اللوح ��ات المعروض ��ة محاولي ��ن اكتش ��اف‬ ‫معانيه ��ا‪ ،‬فيما تش ��جع البع ��ض منهم وح ��اول إظهار‬ ‫مهاراته ف ��ي تقليد اللوح ��ات وإعادة رس ��م الحروف‬ ‫بطريقته الخاصة‪.‬‬

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‫هيئة الشارقة للكتاب تختتم مشاركتها في «معرض باريس الدولي للكتاب»‬ ‫الدول ��ي للكتاب من أهم المعارض التي نش ��ارك فيها‬ ‫ً‬ ‫بش ��كل منتظم‪ ،‬نظرا لما يشهده من حضور رسمي‬ ‫ودبلوماس ��ي كبي ��ر‪ ،‬وتواج ��د م ��ن النخ ��ب الثقافي ��ة‬ ‫ف ��ي الجمهوري ��ة الفرنس ��ية‪ ،‬وه ��و ما يمنحن ��ا فرصة‬ ‫مثالي ��ة لتس ��ليط الضوء عل ��ى رؤية صاحب الس ��مو‬ ‫الشيخ الدكتور س ��لطان بن محمد القاسمي‪ ،‬عضو‬ ‫المجل ��س األعل ��ى حاك ��م الش ��ارقة‪ ،‬ح ��ول ض ��رورة‬ ‫التواصل بين مختلف الشعوب والثقافات"‪.‬‬ ‫وأكد العامري أن جناح الهيئة في المعرض ال يقتصر‬ ‫عل ��ى ع ��رض مش ��اريعها ومعارضه ��ا ومهرجاناته ��ا‬ ‫فحس ��ب‪ ،‬بل يتس ��ع ليمث ��ل الجهات والمؤسس ��ات‬ ‫الثقافية في إمارة الش ��ارقة‪ ،‬وم ��ن بينها دائرة الثقافة‬ ‫واإلعالم‪ ،‬ومنش ��ورات القاسمي‪ ،‬ومجموعة كلمات‪،‬‬ ‫ومش ��روع ثقاف ��ة ب�ل�ا ح ��دود‪ ،‬ويتي ��ح لل ��زوار فرص ��ة‬ ‫الحص ��ول على أحدث إصدارات هذه المؤسس ��ات‬ ‫الص ��ادرة باللغ ��ة العربي ��ة والمترجمة إلى الفرنس ��ية‬ ‫واإلنجليزية‪.‬‬ ‫ً‬ ‫ً‬ ‫وش ��هد الجن ��اح إقباال الفت ��ا من قب ��ل ال ��زوار‪ ،‬الذين‬ ‫توجهوا إليه للتعرف على خدمات ومش ��اريع الهيئة‪،‬‬ ‫واستفس ��ر الناش ��رون م ��ن بينه ��م عن كيفي ��ة حجز‬ ‫المس ��احات الت ��ي يرغب ��ون به ��ا ف ��ي ال ��دورة المقبلة‬ ‫من مع ��رض الش ��ارقة الدول ��ي للكت ��اب‪ ،‬إضافة إلى‬ ‫تزويده ��م بمعلومات عن منحة الترجمة التي تقدمها‬ ‫الهيئ ��ة ضم ��ن برنام ��ج الترجم ��ة وصن ��دوق من ��ح‬ ‫الترجم ��ة المدعوم م ��ن حكومة الش ��ارقة‪ ،‬والهادف‬ ‫إل ��ى تطوير حركة الترجمة‪ ،‬وتعزي ��ز الثقافة في جميع‬ ‫أنحاء العالم‪.‬‬ ‫وعلى هامش مشاركة الهيئة في معرض باريس‪ ،‬قام‬ ‫الوف ��د المش ��ارك ال ��ذي تضمن كل من هن ��د لينيد‪،‬‬ ‫مدي ��ر إدارة المع ��ارض والفعالي ��ات‪ ،‬ومحم ��د مهدي‬ ‫تنفي ��ذ محتوى وب ��ر امج ف ��ي الهيئة‪ ،‬بزي ��ارة المكتبة‬ ‫الوطني ��ة في باريس الت ��ي تمتلك أكثر م ��ن ‪ 125‬ألف‬ ‫مخطوط عربي وإس�ل�امي‪ ،‬من أبرزه ��ا المخطوطات‬ ‫العربي ��ة المص ��ورة كمقام ��ات الحريري التي رس ��مها‬

‫‪ONLINE‬‬ ‫‪RESOURCE ON‬‬

‫‪52‬‬

‫األخب ــار‬

‫من اليمين إلى اليسار‪:‬‬ ‫هيثم عبده‪ ،‬مدير عام شركة زيروكس مصر‬ ‫و باسم مجاهد‪ ،‬الرئيس التنفيذي لشركة راية‬

‫مصر‪ :‬زيروكس تحتفل بتوقيع عقد شراكة جديد مع شركة راية‬

‫توقيع إتفاقية شراكة بين كانون الشرق األوسط و شركة إنفست إن أفريكا‬

‫بموجب هذا التعاقد بين الشركتين ستصبح فروع راية بمثابة مراكز صيانة لبعض‬ ‫منتجات زيروكس كالطابعات و األجهزة متعددة الوظائف مقاس ‪A4‬‬

‫يهدف األتفاق إلى دعم الشركات الصغيرة والمتوسطة العاملة في قطاع الطباعة في غانا‬

‫ً‬ ‫أقام��ت ش��ركة زيروك ��س احتف ��اال بمناس ��بة توقيع‬ ‫عقد ش��راكة جديد مع شركة راية‪ ،‬الموزع الرئيسي‬ ‫لمجموعة منتجات زيروكس‪ ،‬حيث س ��تقوم شركة‬ ‫راية بتقديم خدمات الصيانة لمجموعة من أجهزة‬ ‫زيروك��س ‪A4‬متعددة الوظائ ��ف‪ ،‬وذلك بعد النجاح‬ ‫ال��ذي حققت��ه راي ��ة عل ��ى م ��دار أع ��وام طويل ��ة من‬ ‫الش��راكة م��ع زيروكس ف ��ي توزيع طابعته ��ا متعددة‬ ‫الوظائف وغيرها من المستلزمات األخرى للطباعة‬ ‫ك��ورق التصوي ��ر‪ .‬و قد أقي ��م االحتفال ي ��وم الثامن‬ ‫والعش��رين م��ن ش ��هر فبراي ��ر بفن ��دق فورس ��يزونز‬

‫بالقاه ��رة بحض ��ور الس ��يد هيث ��م عب ��ده مدير عام‬ ‫زيروك ��س مص ��ر و الس ��يد باس ��م مجاه ��د‪ ،‬الرئيس‬ ‫التنفيذي لش ��ركة راية باإلضاف ��ة إلى عدد كبير من‬ ‫موظفي الشركتين‪.‬‬ ‫وبموج ��ب ه ��ذا التعاقد بين الش ��ركتين‪ ،‬س ��تصبح‬ ‫ف ��روع راي ��ة بمثاب ��ة مراكز صيان ��ة لبع ��ض منتجات‬ ‫زيروك ��س كالطابع ��ات و األجهزة متع ��ددة الوظائف‬ ‫مق ��اس ‪ ،A4‬وس ��يتم تنفي ��ذ كافة عملي ��ات الصيانة‬ ‫بأفرع راية تحت اش ��راف كامل من ش ��ركة زيروكس‬ ‫باإلضاف ��ة إل ��ي تفعيل عملي ��ات مراقب ��ة الجودة من‬ ‫قب ��ل الش ��ركتين‪ .‬ويع ��د توقي ��ع ه ��ذا العق ��د امتدادا‬ ‫للش ��راكة الحالية بي ��ن زيروكس وراي ��ة؛ حيث تعمل‬ ‫زيروكس على استثمار شبكة أعمال راية وحضورها‬ ‫الق ��وي بالس ��وق باإلضاف ��ة إل ��ى س ��معتها الجيدة‪،‬‬ ‫وذلك بهدف تس ��هيل خدمات ما بعد البيع للعميل‪.‬‬ ‫كم ��ا تلتزم زيروكس بتزويد راية بالدعم الالزم للتأكد‬ ‫ً‬ ‫م ��ن تقديم الخدم ��ات للعم�ل�اء بأعلى ج ��ودة ووفقا‬ ‫لمعايير زيروكس‪ .‬وس ��يتم تفعيل هذه الش ��راكة في‬ ‫القاهرة واإلس ��كندرية ف ��ي المرحلة األول ��ي‪ ،‬ثم تمتد‬ ‫إلي باقي محافظات الجمهورية و سوف تعلن شركة‬ ‫زيروكس قريبا ع ��ن موديالت األجهزة التي يش ��ملها‬ ‫هذا التعاقد‪.‬‬ ‫وفي الكلم ��ة االفتتاحية لالحتفال‪ ،‬صرح هيثم عبده‬ ‫المدي ��ر العام لزيروك ��س مصر ً‬ ‫قائال‪" :‬نحن س ��عداء‬ ‫بتوقي ��ع هذا العقد الجديد بي ��ن زيروكس وراية ونعتز‬

‫بش ��راكتنا مع راية وبالنجاح الذي استطعنا تحقيقه‬ ‫ً‬ ‫س ��ويا خالل الس ��نوات الماضية‪ .‬و نأمل أن يستمر‬ ‫ه ��ذا التعاون المثم ��ر بين الطرفين والذي من ش ��أنه‬ ‫أن يق ��وي م ��ن دور الش ��ركتين وقدرتهما عل ��ى تلبية‬ ‫احتياجات العمالء في ش ��تى محافظات مصر"‪ .‬كما‬ ‫أش ��اد بالفريق القيادي لشركة راية ورؤيتها المبتكرة‬ ‫الت ��ي مكنتها م ��ن أن تصبح أحد الش ��ركات الرائدة‬ ‫ف ��ي مص ��ر ف ��ي مج ��ال توزي ��ع منتج ��ات تكنولوجيا‬ ‫المعلوم ��ات في مصر وأس ��رعهم م ��ن حيث معدالت‬ ‫النمو والقدرة على التطور‪.‬‬ ‫ً‬ ‫وعل ��ى الجانب اآلخر‪ ،‬أع ��رب أيضا باس ��م مجاهد‪،‬‬ ‫الرئي ��س التنفي ��ذي لش ��ركة راي ��ة قائ�ل ً�ا‪" :‬إن راي ��ة‬ ‫باعتباره ��ا أحد الش ��ركات الرائدة ف ��ي مجالها و بعد‬ ‫حصولها على لقب "الش ��ريك الع ��ام" لزيروكس لعام‬ ‫ً‬ ‫‪ ، 2015‬دوم ��ا تس ��عى إل ��ى تطوير اعماله ��ا من خالل‬ ‫عقد شراكات مع الكيانات االقتصادية الكبرى مثل‬ ‫ً‬ ‫زيروكس مصر‪ ،‬الش ��ريك الذي نعتز به ونتطلع دائما‬ ‫لتنمي ��ة هذه الش ��راكة وط ��رح المزيد م ��ن المنتجات‬ ‫ذات القيم ��ة المضافة التي تلبي احتياجات الس ��وق‬ ‫المحلي وترفع من مستوى رضاء عمالئنا‪.‬‬ ‫ً‬ ‫جدير بالذكر أن هذا التعاقد يعد امتدادا للتعاون الذي‬ ‫ب ��دأ بين الش ��ركتين في عام ‪ 2003‬وأس ��فر عن زيادة‬ ‫مبيع ��ات زيروكس وحصتها الس ��وقية م ��ن الطابعات‬ ‫واألجه ��زة متع ��ددة الوظائ ��ف ومس ��تلزمات الطباعة‬ ‫والتي كانت راية أحد الموزعين الرئيسيين لها‪.‬‬

‫السعودية‪ :‬اختتام معرض الكتاب الدولي بالرياض‬

‫أسدل الس��تار على فعاليات معرض الرياض الدولي‬ ‫للكت��اب ‪ ،2016‬الذي نظمته وكالة الش ��ؤون الثقافية‬ ‫بوزارة الثقافة واإلعالم تحت شعار "الكتاب ذاكرة ال‬ ‫تش��يخ" ‪ ،‬بعد أن قدمت الثقافة نفسها بمثالية طوال‬ ‫‪55‬‬

‫بالطباع��ة‪ .‬وعلى الرغم من التحدي��ات الكبيرة التي‬ ‫تواجهها الش��ركات في هذا البل��د‪ ،‬فإن توقعات النمو‬ ‫ف ��ي قطاع الطباع��ة مرتفعة ف��ي المس��تقبل القريب‪.‬‬ ‫وتبحث الشركات عن خدمات طباعة محلية قادرة‬ ‫على تقديم جودة عالية وااللتزام بمواعيد التسليم‪.‬‬ ‫ونح��ن على ثقة ب��أن برنامج التدري��ب الذي نقدمه‬ ‫سيس��اعد الش��ركات الصغيرة والمتوسطة لتصبح‬ ‫أكثر كفاءة من حيث الجودة والتسليم والتكلفة"‪.‬‬ ‫ويش��كل المش��روع ج��زءا ًم��ن برنام��ج ميرايش��ا‬ ‫‪ Miraisha‬لالس��تدامة‪ ،‬ال��ذي يه��دف لبن��اء قدرات‬ ‫و مهارات الس��كان في ال��دول األفريقية‪ .‬واس��توحي‬ ‫البرنام��ج من الفلس��فة المؤسس��اتية كيوس��ي التي‬ ‫تعتمده��ا كان��ون‪ ،‬والت��ي تش��جع عل��ى التع��اون‬ ‫المشترك من أجل تحقيق المصلحة العامة‪.‬‬

‫اإلمارات‪ :‬اختتام فعاليات معرض " بايبر ورلد الشرق األوسط "‬

‫شارك في المعرض ‪ 500‬دار نشر وحضره ‪ 350‬ألف زائر‬ ‫‪ 10‬أيام في العاصم ��ة الرياض الذي تم انعقاده من‬ ‫ً‬ ‫‪ 9‬الى ‪ 19‬مارس‪ ،‬مؤكدة أن الكتاب ذاكرة ال تش ��يخ‪،‬‬ ‫ال س ��يما وقد عاش ��ها أكثر من ‪ 350‬ألف زائر‪ ،‬اطلعوا‬ ‫عل ��ى ما قدمته ‪ 500‬دار نش ��ر‪ ،‬اجتمعت في مس ��احة‬ ‫‪ 7‬آالف مت ��ر مرب ��ع‪ ،‬لع ��رض أكث ��ر م ��ن ملي ��ون و‪200‬‬ ‫وبرنامج ثقافي مصاحب تضمن ‪ 40‬فعالية‬ ‫عن ��وان‪،‬‬ ‫ٍ‬ ‫�يات ش ��عرية‬ ‫�‬ ‫س‬ ‫وأم‬ ‫عمل‬ ‫وورش‬ ‫ندوات‬ ‫بين‬ ‫متنوعة‬ ‫ٍ‬ ‫ٍ‬ ‫ٍ‬ ‫ومسرحية‪ ،‬تولى إحياءها نخبة من العلماء والكتاب‬ ‫والش ��عراء واألدباء والفناني ��ن والمثقفين من داخل‬ ‫المملك ��ة وخارجها‪ ،‬وفعاليات للطف ��ل والمرأة قدمت‬ ‫جملة من البرامج الثقافية والتربوية واالجتماعية‪.‬‬ ‫ً‬ ‫وزاد "كتاب الرياض" تألقا ومثالية‪ ،‬ربطه بين ماضي‬ ‫التأس ��يس وتضحيات ��ه وحاض ��ر الح ��زم وبطوالته‪،‬‬ ‫ّلم ��ا أخ ��ذت إدارة المع ��رض م ��ن الري ��اض القديمة‬ ‫هوي ��ة للمع ��رض‪ ،‬م ��ن خ�ل�ال البواب ��ات الرئيس ��ية‬ ‫الحامل ��ة ألس ��ماء بوابات ش ��هيرة تحي ��ط بالرياض‬ ‫التاريخي ��ة‪ ،‬وتفض ��ي مباش ��رة إلى مم ��رات اتخذت‬ ‫بدورها أسماء ش ��وارع رئيس ��ة كالمصمك والصفاة‬ ‫والثمي ��ري ودخن ��ة‪ ،‬في مح ��اكاة جغرافي ��ة تنظيمية‬

‫وقعت كانون وس ��ط وشمال أفريقيا‪ ،‬الشركة الرائدة‬ ‫في مجال حلول التصوير‪ ،‬إتفاقية شراكة مع شركة‬ ‫إنفس ��ت إن أفري ��كا ‪ Invest in Africa‬إلطالق برنامج‬ ‫التميز في الطباعة االحترافية بهدف دعم الش ��ركات‬ ‫الصغي ��رة والمتوس ��طة العامل ��ة ف ��ي قط ��اع الطباعة‬ ‫في غان ��ا من خالل منحها برامج تدريبية وإرش ��ادية‬ ‫متخصصة‪.‬‬ ‫ويه ��دف البرنام ��ج بش ��كل رئيس ��ي إل ��ى تحس ��ين‬ ‫المه ��ارات الفني ��ة والتجارية لقطاع الطباع ��ة المزدهر‬ ‫في غانا‪ .‬وسيس ��اعد ‪ 20‬ش ��ركة صغيرة ومتوس ��طة‬ ‫محلية مؤهلة لتحقيق النمو في تطوير عملها لتصبح‬ ‫ً‬ ‫مؤسس ��ات أكبر حجما‪ ،‬وقادرة على توفير منتجات‬ ‫وخدمات رفيعة المستوى‪.‬‬ ‫وف ��ي هذا الش ��أن ق ��ال روكوس ف ��ان إبري ��ن‪ ،‬الرئيس‬ ‫التنفيذي في كانون لمنطقة أوروبا والش ��رق األوس ��ط‬ ‫ً‬ ‫وأفريقي ��ا‪" :‬نتطلع قدما إلى العمل مع ش ��ركة إنفس ��ت‬ ‫إن أفري ��كا به ��دف تزويد الش ��ركات العامل ��ة في غانا‬ ‫بالمه ��ارات والمعرفة الت ��ي تحتاجها لخدم ��ة عمالئها‬ ‫المحليين بش ��كل أفض ��ل‪ .‬ونحن ملتزم ��ون بدعم‬ ‫هذه المنطقة من خالل تقوية المهارات المهنية وتوفير‬ ‫ً‬ ‫فرص عمل أكثر‪ ،‬ويظهر التزامنا جليا في هذا المجال‬ ‫من خالل تعاوننا مع إنفست إن أفريكا"‪.‬‬ ‫وم ��ن جانبه قال س ��ام براندفول‪ ،‬مدير إنفس ��ت إن‬ ‫أفري ��كا في غان ��ا‪" :‬يمهد ه ��ذا البرنام ��ج الطريق لبناء‬ ‫ق ��درات عدد م ��ن الش ��ركات الصغيرة والمتوس ��طة‬ ‫العامل ��ة ف ��ي مج ��ال الطباع ��ة‪ ،‬ومس ��اعدتها في رفع‬ ‫ً‬ ‫فضال ع ��ن منح هذه‬ ‫الكف ��اءة‪ ،‬وزي ��ادة اإلي ��رادات‪.‬‬ ‫الش ��ركات فرص ��ة أفض ��ل للحصول عل ��ى التمويل‬

‫خالل برنامج ‪."Africa Partner Pool‬‬ ‫وفي إطار هذه الش ��راكة‪ ،‬س ��تقدم كان ��ون تدريبات‬ ‫متخصص ��ة ف ��ي الطباع ��ة ل� �ـ ‪ 20‬ش ��ركة صغي ��رة‬ ‫ومتوس ��طة ابت � ً‬ ‫�داء م ��ن الرب ��ع الثال ��ث وحت ��ى الرب ��ع‬ ‫الرابع من العام الحالي‪ ،‬يليها برنامج إش ��راف خالل‬ ‫الع ��ام ‪ .2017‬وبدوره ��ا س ��تعمل إنفس ��ت إن أفريكا‬ ‫عل ��ى تقدي ��م تدريبات ف ��ي تطوير األعم ��ال وأفضل‬ ‫الممارس ��ات اإلدارية‪ .‬كما س ��تتمكن هذه الشركات‬ ‫م ��ن الحص ��ول عل ��ى تفاصي ��ل ع ��ن المناقص ��ات‬ ‫الخاص ��ة بالش ��ركات العالمي ��ة ف ��ي غان ��ا من خالل‬ ‫برنام ��ج ‪ ،Africa Partner Pool‬الذي يمنحها فرصة‬ ‫الفوز بالمزيد من المناقصات‪ ،‬التي لم يكن الفوز بها‬ ‫ً‬ ‫ممكنا من دون البرنامج التدريبي‪.‬‬ ‫ً‬ ‫وأطلق برنامج ّ‬ ‫التميز في الطباعة االحترافية استنادا‬ ‫إلى دراس ��ة أجرتها ش ��ركة ميلوارد براون ‪Millward‬‬ ‫‪ Brown‬لش ��ركة كان ��ون أوروبا به ��دف التعرف على‬ ‫قطاع الطباعة المهني في غانا‪ .‬ووجدت الدراسة بأن‬ ‫بعض الشركات تستخدم مزودي خدمات الطباعة‬ ‫في البلدان المجاورة لتلبية احتياجاتها‪.‬‬ ‫ّ‬ ‫وبين ��ت الدراس ��ة بأن ‪ 96%‬م ��ن الش ��ركات تعتقد بأن‬ ‫قطاع األعم ��ال في غانا س ��ينمو خالل األع ��وام الثالثة‬ ‫ً‬ ‫وفضال عن ذلك‪ ،‬أش ��ارت ‪64%‬‬ ‫إلى الخمس ��ة المقبلة‪.‬‬ ‫من الشركات المشاركة في الدراسة بأنها سوف تقوم‬ ‫بعملي ��ات طباعة أكبر في ح ��ال تمكنت من الحصول‬ ‫على خدمات طباعة ّ‬ ‫نوعية وذات جودة عالية في غانا‪.‬‬ ‫ومن جانب ��ه قال روم ��ان ترويدثان ��دل‪ ،‬المدير العام‬ ‫لش ��ركة كان ��ون وس ��ط وش ��مال أفريقي ��ا‪" :‬ال تمتلك‬ ‫أغلب الش ��ركات العاملة في غانا أقسام متخصصة‬

‫ً‬ ‫ً‬ ‫تس ��تلهم تاريخ ��ا عريق ��ا على أرض مع ��رض الكتاب‬ ‫وبين جنباته‪ ،‬مقدمة للزائر رحلة تاريخية افتراضية‬ ‫ال تق ��ل ف ��ي جمالها ع ��ن رحلت ��ه الثقافية بي ��ن أروقة‬ ‫الكتاب‪.‬‬ ‫وأكمل ��ت األجنج ��ة المش ��اركة ف ��ي المع ��رض التميز‬ ‫ً‬ ‫ً‬ ‫اكتم ��اال وحض ��ورا‪ ،‬تؤك ��ده إحصائية وزعته ��ا إدارة‬ ‫المع ��رض بالتزامن م ��ع ختام الفعالي ��ات‪ ،‬حيث وزع‬ ‫مركز الملك س ��لمان للش ��باب خالل مشاركته‪ ،‬أكثر‬ ‫من ‪ 3‬آالف نسخة من كتاب "ورشة الكتابة" ضمن‬ ‫مب ��ادرة أطلقها المركز لدعم الش ��باب المقبلين على‬ ‫التألي ��ف‪ ،‬في حين بلغ ع ��دد الش ��باب العاملين في‬ ‫ً‬ ‫العملية التنظيمية بما فيها النقل الترددي ‪ 350‬ش ��ابا‬ ‫وفت ��اة‪ ،‬خضع ��وا ل ��دورات تدريبية في مرك ��ز عالمي‬ ‫متخصص ف ��ي تنظيم الفعاليات لمدة ‪ 10‬س ��اعات‬ ‫تدريبي ��ة خصصت الـ ‪ 5‬س ��اعات األولى في التعامل‬ ‫مع الحش ��ود‪ ،‬بينما خصصت الـ ‪5‬س ��اعات األخرى‬ ‫كتدريب متخصص في عمليات التنظيم‪ ،‬باإلضافة‬ ‫إلى ‪ 12‬س ��اعة أخرى تم فيها عمل تجربة افتراضية‬ ‫قبل الحدث‪.‬‬

‫شهد المعرض مشاركة ‪ 306‬عارضين في مجال القرطاسية والورق ولوازم المكاتب‬ ‫اختتم ��ت فعالي ��ات مع ��رض " بايب ��ر ورل ��د الش ��رق‬ ‫األوسط " ‪ 2016‬الذي نظمته الشركة األلمانية ميسي‬ ‫فرانكفورت بمركز دبي الدولي للمؤتمرات والمعارض‬ ‫الذي انقعد في ‪ 1‬حتى ‪ 3‬من شهر مارس الماضي‪.‬‬ ‫وش ��هد المع ��رض الذي اس ��تمر ثالثة أيام مش ��اركة‬ ‫‪ 306‬عارضي ��ن في مجال القرطاس ��ية والورق ولوازم‬ ‫المكات ��ب من ‪ 36‬دولة من بينهم ‪ 31‬عارضا من دولة‬ ‫اإلمارات العربية المتحدة‪.‬‬ ‫وأوض ��ح أحم ��د باول ��س الرئي ��س التنفيذي لش ��ركة‬ ‫ميس ��ي فرانكفورت أن اإلمارات سجلت أسرع معدل‬ ‫نمو في اس ��تهالك الورق في منطقة الش ��رق األوس ��ط‬ ‫مس ��جلة زيادة بواقع ‪ 30‬في المائة خالل العام ‪2014‬‬ ‫مقارن ��ة بالعام ‪ 2013‬فيما بلغت نس ��بة النمو نحو ‪23‬‬ ‫في المائة في باقي دول الخليج‪ .‬الفتا إلى أن صناعة‬ ‫الورق تعتبر من أهم الصناعات المطلوبة في منطقة‬ ‫الخلي ��ج العرب ��ي إذ أدى ارتف ��اع اس ��تهالك المنطق ��ة‬ ‫للورق إلى زيادة الطلب عليه‪.‬‬

‫وق ��ال إن ��ه على الرغم م ��ن التوجه الس ��ائد نحو بيئة‬ ‫خالية م ��ن األوراق حفاظا عل ��ى البيئة وحرص بايبر‬ ‫ورلد عل ��ى االهتمام بع ��رض التقني ��ات الجديدة في‬ ‫عالم الورق والمنتجات صديقة البيئة فإن الصناعة‬ ‫ال ت ��زال تنم ��و وذل ��ك بفض ��ل المنتج ��ات اإلبداعي ��ة‬ ‫والمبتكرة التي تساعد على نمو الصناعة‪.‬‬ ‫وأض ��اف باول ��س أن مع ��رض بايب ��ر ورل ��د الش ��رق‬ ‫األوس ��ط يمث ��ل واح ��دا م ��ن أه ��م المع ��ارض‬ ‫المتخصصة في ه ��ذا المجال على الصعيد العالمي‬ ‫وهو ما توضحه نس ��بة المش ��اركة وتنوعه ��ا من كل‬ ‫بلدان العالم‪.‬‬ ‫وأش ��ار إل ��ى أن هذا الزخ ��م الذي يتمتع ب ��ه المعرض‬ ‫نتيج ��ة أن العال ��م أصب ��ح ينظر إلى اإلم ��ارات كمركز‬ ‫تجاري عالمي وسوق مفتوحة وجسر يربط األسواق‬ ‫العالمي ��ة من الش ��رق إلى الغ ��رب ومن الجن ��وب إلى‬ ‫الشمال‪.‬‬ ‫ولفت إلى أن نس ��خة العام الحالي من معرض بايبر‬

‫ورل��د مثلت نقل��ة نوعية في حج��م ومش��اركة الزوار‬ ‫القادمين من أفريقيا‪.‬‬ ‫‪54‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫األخب ــار‬

‫اتجاهات‬

‫مصر‪ :‬زيروكس تحتفل بتوقيع عقد شراكة‬ ‫جديد مع شركة راية‬ ‫بموجب هذا التعاقد بين الشركتين ستصبح فروع‬ ‫راية بمثابة مراكز صيانة لبعض منتجات زيروكس‬ ‫كالطابعات و األجهزة متعددة الوظائف مقاس ‪A4‬‬

‫‪55‬‬

‫السعودية‪ :‬اختتام معرض الكتاب الدولي‬ ‫بالرياض‬ ‫شارك في المعرض ‪ 500‬دار نشر وحضره ‪350‬‬ ‫ألف زائر‬

‫‪55‬‬

‫توقيع إتفاقية شراكة بين كانون الشرق‬ ‫األوسط و شركة إنفست إن أفريكا‬ ‫يهدف األتفاق إلى دعم الشركات الصغيرة‬ ‫والمتوسطة العاملة في قطاع الطباعة في غانا‬

‫‪54‬‬

‫اإلمارات‪ :‬اختتام فعاليات معرض " بايبر ورلد‬ ‫الشرق األوسط "‬ ‫شهد المعرض مشاركة ‪ 306‬عارضين في مجال‬ ‫القرطاسية والورق ولوازم المكاتب‬

‫‪54‬‬

‫زيروكس اإلمارات توقع إتفاقية شراكة مع‬ ‫مجموعة ألمو‬ ‫شركة ألمو متخصصة في الحلول السمعية‬ ‫والبصرية وتكنولوجيا المعلومات‬

‫‪53‬‬

‫هيئة الشارقة للكتاب تختتم مشاركتها في‬ ‫«معرض باريس الدولي للكتاب»‬

‫‪53‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬ ‫السنــة الثالثة عشرة ‪ /‬العدد ‪/ 134‬أبريل ‪2016‬‬

‫الطباعة الرقمية‬ ‫‪51‬‬

‫تطبيقات الطباعة الرقمية في المتناول‬ ‫أكثر من أي وقت مضى‬ ‫ً‬ ‫ً‬ ‫إن عددا متزايدا من الشركات في الشرق‬ ‫األوسط يختارون الطباعة في مطابعهم‬ ‫ً‬ ‫الخاصة بدال من االستعانة بطرف ثالث‬ ‫خارجي‬

‫‪ME Printer FZ L.L.C‬‬

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‫مرتضى كريميان‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬

‫تسويق‬ ‫وسائل التواصل االجتماعي‬ ‫‪49‬‬

‫كيف يمكن لوسائل التواصل االجتماعي‬ ‫أن تكسبك زبائن كان من المستحيل لك‬ ‫أن تكسبهم؟‬

‫ماثيو باركر‬

‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫اإلعالنات‬

‫راهول ماهاديف ريفانديكار‬ ‫‪+971 4 391 12 06‬‬ ‫‪sales@meprinter.com‬‬

‫مدير اإلنتاج‬

‫اتجاهات‬ ‫معرض دروبا ‪2016‬‬ ‫‪47‬‬

‫برنت ‪ 4.0‬التوجه الهائل في"دروبا"‪2016‬‬ ‫يحتاج الطابعون إلى حلول تتالءم‬ ‫واحتياجاتهم الشخصية وينبغي أن‬ ‫تكون هذه الحلول متصلة بشبكة عمل‬ ‫مع اآلالت واألنظمة األخرى‬

‫كالوس بولزا شونمان رئيس لجنة‬ ‫"دروبا"والمدير التنفيذي لـ كي بي اي‬

‫أحمد بوشي‬ ‫‪+971 4 391 12 07‬‬ ‫‪ahmed@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+97 50 528 9267‬‬ ‫‪meprinter@meprinter.com‬‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫طبعت في مطبعة مسار للطباعة والنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

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