ME Printer August Issue 138

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬ Registered with IMPZ

Vol. 13 / Issue 138/ August 2016

The big questions

raised at drupa & where the industry should be heading Consumers still love print and paper trends indicate strong return to print

Refocus on what’s truly important

By Rod Hayes

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫أعد تركيزك على ما هو مهم‬

‫« بينما تقدم المعارض التجارية مثل‬Drupa» ،‫مجموعةمنالخياراتلمستقبلالطباعة‬ ً ‫هي أيضا تقدم الكثير من الطرق المسدودة‬ ‫ر ود هايز‬

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Organized by

Contents Trends

News Regional

Publishing

Xerox announces new head of marketing for MEA Pui Chi joins Xerox senior leadership team responsible for MEA’s business and market strategy

4

King Faisal Center for Research and Islamic Studies switches to digital printing Canon Middle East suggested the idea of switching from offset to digital printing and changing the business model of the Center

4

10

U.S. publishing industry’s 2015 revenue indicates a strong return to print

12

The UK’s love affair with the printed book is far from over

13

Book fairs continue to be an essential driver of the publishing business The 2016 IPA Book Fair Report looks at some of the world’s standout fairs, and asks the people behind them how they will stay ahead of the curve Print and digital consumption

International Sun Chemical opens new production facility in Turkey The 50,000sqm site is dedicated to the production of solvent-based inks

6

Fujifilm’s plate making facility powered entirely by wind energy Wind turbines drive the manufacturing capability of the Tilburg plant in Netherlands

6

UK moving to polymer banknotes The thin, flexible plastic material is cleaner, safer, and stronger than paper notes

7

14

Consumers still love print and paper, but environmental misunderstandings persist A survey commissioned by the Two Sides initiative provides an insight into how consumers perceive and use paper in their daily lives

16

Digital media may be changing how you think New study finds users focus on concrete details rather than the big picture when they read on digital devices Security printing

18

Events

Worldwide market for security printing expected to reach $37 billion by 2020 The Middle East market will almost double across the decade – from $1 billion in 2010 to just short of $2 billion in 2020 Industrial printing

20

FESPA to host Digital Textile Conference in Milan The event will be delivered with the support of leading Italian fashion and textile associations

8

InPrint 2016 to showcase industrial printing opportunities to the manufacturing sector The expo in Milan will have five key technology streams – speciality, screen, digital, inkjet, and 3D printing

9

InPrint 2016 survey indicates accelerated growth for industrial printing As both a functional and decorative process, industrial printing empowers the manufacturing industry to adapt to constantly changing consumer demand

Expert Talk

ISSN 2304-117X

Change Management

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Refocus on what’s truly important While trade shows such as Drupa offer a pathway of choices for the future of print, they also offer a real plethora of dead ends

24

Vol. 13 / Issue 138 / August 2016

Arabic Inclusive

Registered with IMPZ

ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

By Rod Hayes

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

Vol. 13 / Issue 138/ August 2016

Group Publishing Director Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team

THE BIG QUESTIONS

Editor Dennis Mathew dennis@meprinter.com

CONSUMERS STILL LOVE PRINT AND PAPER

Technical Editor - English Section Rod Hayes rod.hayes@me.com

drupa

TRENDS INDICATE STRONG RETURN TO PRINT

26

Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Advertising Manager

Anil Nath K R +971 4 391 1206 meprinter@meprinter.com

Production Manager Ahmed Boushi +971 4 391 1207 ahmed@meprinter.com

Classifieds & Subscription +971 4 391 1210 +971 50 528 9267 info@meprinter.com

ME Printer Media Partner

Printed by Al Nisr Publishing LLC Distributed by Al Nisr Distribution LLC

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

42

REFOCUS ON WHAT’S TRULY IMPORTANT

BY ROD HAYES

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫أعد تركيزك على ما هو مهم‬

»Drupa« ‫بينما تقدم المعارض التجارية مثل‬ ،‫مجموعةمنالخياراتلمستقبلالطباعة‬ ‫أيضا تقدم الكثير من الطرق المسدودة‬ ً ‫هي‬ ‫رود هايز‬

Considering that the best technology and products are available for the printing, publishing, and packaging sectors, the big questions on everybody’s mind post-drupa should be about business strategy, growth, and adaptability to gain a competitive edge in the marketplace. As Rod Hayes so aptly points out in his article inside, because all businesses, large or small, are on the cusp of change, the key to survival and success is looking inward and addressing organizational challenges before going on an investment spree.

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk

Post Show Report The drupa effect: where the industry should be heading

RAISED AT DRUPA & WHERE THE INDUSTRY SHOULD BE HEADING

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

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All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

1

4/25/2011

7:17:09 PM

News Regional

Xerox announces new head of marketing for MEA Pui Chi joins Xerox senior leadership team responsible for MEA’s business and market strategy Xerox announced the appointment of Pui Chi Li as the head of marketing for Middle East and Africa (MEA). Chi, the first woman to hold this position, will oversee Xerox marketing and communications activities, technology product and offering management, strategic pricing, sales enablement and lead generation initiatives across the MEA region.

“MEA is one of the most important and strategic markets for Xerox and we are confident Chi will continue driving this market towards further success as well as expanding our strong channel network,” said Mark Duffelen, vice president and general manager at Xerox MEA. Chi joined Xerox in 2007 as a product manager for the developing markets region where she oversaw

the product life cycle management printers and A4 multifunction devices. In 2012, Chi assumed the role of business line manager for Entry Products, managing high volume

business in the MEA and the Central Eastern Europe Distributor Group (CDG) region by working with partners to drive business growth.

“I joined Xerox because it is a company with strong core values, vision and leadership that truly values diversity and women empowerment,” Chi said. She noted that last year Ursula Burns, the chairman and chief executive of Xerox, told the Abu Dhabi Crown Prince’s Court that diversity is the driver of innovation. “I am proud to be part of such a strong vision that enables superior business results and continuous growth of Xerox Corporation globally,” Chi said.

In her new role, Chi will join Xerox senior leadership team responsible for MEA’s business and market strategy.

King Faisal Center for Research and Islamic Studies switches to digital printing Canon Middle East suggested the idea of switching from offset to digital printing and changing the business model of the Center

The King Faisal Center for Research and Islamic Studies in Saudi Arabia has transformed its offset printing press into a fully integrated digital printing press by investing in Can4

on digital printing solutions – the imagePress C800; Océ VarioPrint 6000; and Océ Prisma prepare.

“As an organisation that has always heavily relied on offset as a medium for printing, moving to digital was a huge step for us as it meant a significant change in our business model,” said Ibrahim Mohamed Hassanien, account manager at King Faisal Center for Research and Islamic Studies.

“The time-consuming process of making and mounting offset plates, and the makeready involved in getting the job right, was simply not cost effective for short runs.

Digital print, on the other hand, had the potential to reduce our costs significantly. By producing shorter, more targeted runs, the potential for returns would be lowered dramatically. We knew that

digital would also open up creative opportunities for in-line customization, personalization, and real-time marketing activities such as crossselling or promotional material inclusion,” added Ibrahim.

Founded in 1983, the King Faisal Center for Research and Islamic Studies Center provides a variety of services in line with the vision for the King Faisal Foundation. The center aims to support research and studies and develop a vision for the deployment of King Faisal – expanding the horizon of knowledge about topics related to Islamic studies, politics, sociology and inheritance.

The center includes a central printing press to print a variety of materials including publications, and brochures for distribution on a global level.

News International

Sun Chemical opens new production facility in Turkey The 50,000sqm site is dedicated to the production of solvent-based inks

Sun Chemical has opened a $30 million production centre in Aliağa, Izmir in Turkey dedicated to serving the growing demand for solventbased flexible packaging solutions.

The 50,000sqm site employs over 90 staff and is dedicated to the production of solvent-based inks serving both local and international customers. The multi-million dollar investment provides a brand new state of the art production facility, which is fully automated with the latest equipment and technology to ensure consistent and exceptional ink quality.

Traditionally manufactured at Sun Chemical’s Çiğli site, alongside its water-based inks, the move to Aliağa for solvent ink production, according to the company, is driven by increased demand from Turkey and the Middle East for solventbased flexible packaging products.

Sun Chemical has split the sites to provide dedicated premises for both its solvent and water-based products. The Çiğli plant will continue to manufacture water-based inks for the local markets.

Arinç Aktan, general manager at Sun Chemical Turkey, said: “The new facility in Aliağa will be a hub for our solvent-based inks serving customers directly as well as other Sun Chemical sites in Turkey, the surrounding territories and the Middle East. Splitting our solvent and water-based plants means that we can meet the increased demand from the flexible packaging sector and serve both sets of customers efficiently.”

Fujifilm’s plate making facility powered entirely by wind energy

ME‌Printer August 2016

Wind turbines drive the manufacturing capability of the Tilburg plant in Netherlands

6

Fujifilm’s production facility in Tilburg, the Netherlands, which manufactures a number of Fujifilm products, including printing plates, is now entirely powered by wind energy. Partially powered by wind since 2011, Fujifilm, in partnership with Dutch energy supplier Eneco, has now succeeded in powering its entire Tilburg operation by wind power.

The wind turbines that drive the plant’s manufacturing capability are located on-site and in nearby Zeeland, and the 100 gigawatt hours of energy they generate for the Fujifilm facility is enough to power 30,000 homes.

“Our motto is that if we can do it green, we will do it green,” said site director, Peter Struik. “With that objective in mind we have come to an agreement with our energy supplier Eneco to provide us with 100 percent renewable

energy. They share our commitment to green energy, and with their help and expertise we have been able to make this vision a reality.”

Eneco board member Marc van der Linden said: “Fujifilm is showing commendable courage and leadership in having taken this bold step. They are setting an excellent example to their industry and to other businesses in the surrounding area. Like Eneco, Fujifilm is a

forward-thinking company which recognises that economy and ecology have to go hand in hand.

They have long demonstrated this in their products, and now they are doing so with their energy supply as well.”

Fujifilm and Eneco are also now investigating the possibility of producing bio-mass steam on the Fujifilm site, to further enhance the renewable and green credentials of the plant.

UK moving to polymer banknotes The thin, flexible plastic material is cleaner, safer, and stronger than paper notes The Bank of England, following a three year research programme and consultation with both the cash industry and general public, has announced the next £5, £10 and £20 banknotes will be printed on polymer.

Polymer banknotes are manufactured from a transparent plastic film, specially coated with an ink layer that enables it to carry the printed design features of banknotes. The material allows the inclusion of ‘windows’ or clear portions in the design which enhance protection against counterfeits.

The new £5 note will be issued on 13 September 2016. The £10 note will be issued in summer 2017 and the £20 note by 2020. The paper £5 note can be used until its legal tender status is withdrawn in May 2017. The current £50 note was issued in 2011 and there are no plans to replace it in the near future.

Polymer banknotes have been selected because they are cleaner, more secure, and more durable than paper banknotes. Over 30 countries currently issue polymer notes. These include Australia (who introduced them in 1988), New Zealand, Mexico, Singapore, Canada and Fiji.

The Bank commissioned an independent study from PE International to assess the environmental impact of the Bank’s current paper

banknotes and polymer banknotes.

The study considered the impact of each stage of the banknote life cycle on 7 environmental indicators, including global warming potential, water and energy usage, ozone creation and environmental toxicity.

Polymer showed benefits over cotton paper for all the main phases of the life cycle. For the majority (6 from 7) of the indicators covered by the study it has been shown that polymer banknotes have a lower environmental impact than paper banknotes. Polymer banknotes last at least 2.5 times longer than paper banknotes and this is the main factor leading to their stronger environmental performance.

This is mainly due to the reduced environmental burdens associated with raw material production and processing of new banknotes to replace unfit ones.

The new notes will be around 15% smaller than the current paper notes but will retain the traditional look of the existing notes. Polymer notes will also have areas of raised print which will give them a tactile quality and reduce the slippery feel.

Some of the key security features for the new £5 note are (1) a large see-through window containing an image of the Queen and a foil Elizabeth Tower; (2) The Elizabeth Tower (Big Ben) is gold on the front and silver on the back; (3) The silver foil

patch at the bottom of the tower has a hologram of the word ‘Five’ changing to the word ‘Pounds’; (4) The Silver foil patch at the top of the tower has an image of the coronation crown which appears 3D; and (5) Under ultra-violet light, the number 5 appears in bright red and green.

The polymer for the new fiver is made by Innovia who have a plant in Wigton, Cumbria. The notes are printed by De La Rue at the Bank of England’s print works in Essex.

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News Events

FESPA to host Digital Textile Conference in Milan

ME‌Printer August 2016

The event will be delivered with the support of leading Italian fashion and textile associations

8

FESPA will hold its next Digital Textile Conference on 30 September 2016 in Milan, Italy. The event will be delivered with the support of the FESPA Italia Association and in close collaboration with Sistema Moda Italia, the Italian Fashion and Textile Federation, and Associazione Italiana Disegnatori Tessili, the Italian Textile Designers Association, both of which will field speakers. The event is also sponsored by MS Italy.

The one-day conference builds on the success of a series of FESPA-led Digital Textile Conferences which have taken place over the course of the last eight years. These conferences have been designed to help members of FESPA’s global speciality printing community realise the growth opportunities in digital printing on textile substrates for a range of applications.

FESPA Digital Textile Conferences offer a focused environment in which to learn and network, both for printers already active in digital textile printing and for those still seeking to explore the opportunity.

The September 2016 conference programme will provide print service providers with insights into the diverse market segments of digital textile printing, feedback from printers who have successfully entered the sector and technical guidance on how to address the opportunity, including updates on the latest technology develop-

ments in machinery, software, inks and textiles.

The conference programme will be delivered in English and Italian.

Confirmed speakers and panellists so far include Enrico Barboglio (FESPA Italia); Duncan MacOwan (FESPA); Ron Gilboa (InfoTrends); Fulvio Alvisi (AIDT); Andrea Ferrero (Miroglio Textiles); Lorenzo Zottar (The Color Soup); Gianluca Brenna (Stamperia di Lipomo); Dario Garnero (Stamperia Serica Italiana) and Andrea Barbiani (MS Italy).

The event will be moderated by respected Italian industry journalist Paola Bonfanti. The September 2016 Digital Textile Conference is co-located with FESPA Italia Day, the event for members of FESPA’s Italian association, enabling members to efficiently combine participation in both events.

The FESPA Print Census, results of which were published in May 2015, clearly indicated textile as the dominant growth application for the community, with 81% of printers at that time seeing growth in this segment, the highest of any growth application. Digital technology was identified as the key enabler, with over 50% of respondents expecting digitally produced garments to become an important alternative to traditional screen printing in the next two years. Textile printers featured prominently in investment plans, with 21% of respondents specifi-

cally focussing spend in this area, supported by 12% planning to acquire thermal transfer equipment.

Decorative and industrial textile applications also featured heavily, with 78% of those surveyed reporting growth in textiles for décor applications. Textile substrates were continuing to make inroads in the signage and graphics space, with 67% observing sustained growth in soft signage.

FESPA has collated further feedback from its community since the March 2016 FESPA Digital exhibition in Amsterdam, which incorporated FESPA Textile. Responses indicate that digital textile printing is now of immediate interest to nearly two-thirds of wide format printers, with 40% already printing on textile, and a further 20% actively interested in entering the sector.

Fashion and garment printing was indicated as the primary area of interest, followed by interior decor and soft signage.

FESPA CEO Neil Felton commented: “A year on from the FESPA Census, printers are turning interest into action, as we saw from the tremendous buzz in the FESPA Textile halls in Amsterdam a few months ago. Today, digital accounts for only a small proportion of all textile printing, but this is forecast to grow substantially in the years ahead, with estimates suggesting that digital could account for 5% of textile printing by 2020, up from 2% today. Clearly that’s a significant diversification opportunity for printers already invested in digital output technology and supporting workflows.”

The choice of Milan as the location of the next FESPA Digital Textile Conference reflects the significance of Italy, and the Como region in particular, as a centre of European textile manufacturing and decorating excellence, accounting for 55% of the European digital textile market and producing more than 180 million square metres of digitally printed textiles in 2015, according to Fibre2Fashion.

InPrint 2016 to showcase industrial printing opportunities to the manufacturing sector The expo in Milan will have five key technology streams – speciality, screen, digital, inkjet, and 3D printing InPrint Italy, the only exhibition in Italy dedicated exclusively to industrial printing technology, is coming to Milan. From 15 to 17 November at the MiCo Milano Congressi Exhibition Centre, leading Italian and international players will showcase cutting-edge technologies and provide technical expertise for digital, inkjet, 3D, screen and speciality printing, aiming to attract professionals searching for new processes and products for decorative and functional industrial printing.

The three-day exhibition, plus its accompanying conference sessions, meetings and discussions,

have been created to inspire the manufacturing sector with the presence of innovative industrial printing technology and a focus on the promising Italian market, recognised worldwide for printing on textiles, ceramics, wood, packaging and in other manufacturing sectors.

Around 110 exhibitors, among them the biggest players such as Agfa, Xaar, Fujifilm, Canon, Tonejet and Konica Minolta, as well as specialists such as Metis, Kuei, Bergstein and Staedtler, will showcase industrial printing solutions and production equipment for the

functional, decorative and packaging printing segments.

InPrint Italy has five key technology streams: speciality, screen, digital, inkjet and 3D printing. Within these five processes, exhibitors will showcase equipment, products and services for printing on metal, plastics, foil, fabrics, glass, ceramics, wood and other substrates. The latest printing machinery and systems available will be on show, as well as inks and other products, hardware and software solutions, pre-press systems, processing plant and materials, and a wide range of services for the industrial sector.

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Trends Publishing

ME‌Printer August 2016

U.S. publishing industry’s 2015 revenue indicates a strong return to print

10

The U.S. book and journal publishing industry generated $27.78 billion in net revenue for 2015, representing 2.71 billion in units (volume), according to the Association of American Publishers (AAP) StatShot Annual survey. Revenues and unit volume were essentially flat with a decrease of 0.6% from $27.96 billion in revenue from 2014, and a 0.5% increase in units from 2.70 billion units in 2014.

Produced by AAP, StatShot Annual estimates the total size of the U.S. publishing industry by collecting sales data in dollars and units from nearly 1,800 active U.S. publishers. Data is collected directly from publishers, with the help of distributors. Estimates are used for publishers who do not participate directly, based on their company financial reports, government filings, BooksinPrint, press releases, third party research services, and other third party sources.

The data include sales and volume for all tracked categories, including trade (fiction/non-fiction/religious), K-12 instructional materials, higher education course materials, university presses and professional books.

Trade books grew slightly in both revenue and volume in 2015 (chart below). The industry’s relative

revenue decline was largely due to a challenging year in the education markets, which comprise about one-third of tracked revenues.

Adult books grow, children’s/young adult books decline

The area of largest growth for the trade category was Adult Books, which grew by 6.0% from $9.87 billion in 2014 to $10.47 billion in revenue in 2015.

For the second consecutive year, Adult non-fiction books, which includes adult coloring books, was the category that sold the most units and provided the most revenue in the trade category. Within the Adult Books category, the fastest growing formats in terms of units sold were downloaded audio (up 45.9%), hardback (up 15.1%) and paperback (up 9.1%).

“StatShot Annual 2015 has confirmed print’s marked return. The paper book, just like the eBook, is here to stay,” said Tina Jordan, vice president, Association of American Publishers. “While young adult titles were very popular last year, in 2015 adult books led the charge with successes like The Girl on the Train and Go Set a Watchman. Those, and adult coloring books

like The Secret Garden, helped the Adult Books category grow by nearly $90 million in revenue.”

Children’s/Young Adult Books declined slightly in revenue, from $4.42 billion in 2014 to $4.27 billion in 2015. The fastest growing category in terms of units sold were board books (up 14.0%). Some formats saw increases: downloaded audio was up 1.2% and hardback was up 1.0%. Children’s/Young Adult eBooks saw a 35.0% decline in units sold in 2015 vs. 2014.

Downloaded audio grew significantly, eBooks declined

Downloaded audio: Revenue for downloaded audio has nearly doubled since 2012, growing from $299 million to $552 million in 2015. From 2014 to 2015, the growth was substantial: 37.6% in revenue and 41.1% in units. eBooks: After peaking in 2013 at $3.24 billion, eBook revenue declined to $3.20 billion in 2014 and again in 2015 by 11.3% to $2.84 billion. Unit sales also declined by 9.7%, with eBooks now making up 17.3% of the trade book market.

Paperback books: Paperbacks remain the most popular format in terms of units sold, comprising 40.6% of the market. Mass market adds another 7.3%. Revenue was up for paperbacks in 2015 to $5.23 billion from $5.09 billion in 2014.

Hardback books: Underscoring the return to print, hardback books saw growth in both revenue and units over 2014. Revenue was up 8.3% from $4.98 billion in 2014 to $5.40 billion in 2015.

Number of units sold by format • Paperback & Mass Market: 1.18 billion • Hardback: 577 million • eBook: 424 million • Children’s Board Books: 89 million • Physical Audio & Downloaded Audio: 81 million • Other: 107 million

Physical store sales up, but online still top sales channel Online retail remained the top sales channel for publishers’ revenue in the trade category, with 37.4% of the market. About 806 million units were sold online in 2015.

Publishers saw increased revenue from trade book sales at physical retail stores for the second year in a row. In 2015, physical store sales grew 1.8% from $4.08 billion to $4.15 billion. More than 610 million trade book units were sold in 2015. Physical store sales comprise about 26.2% of publisher revenue.

These sales channel numbers reflect how publishers get books into the marketplace, not retailers’ revenue from consumers. While StatShot channel sales data can provide directional information about trends, the data is limited for trade books, as much of the business occurs through wholesale and distribution.

Trends Publishing

ME‌Printer August 2016

The UK’s love affair with the printed book is far from over

12

New figures released by The Publishers Association shows that the UK publishing industry is in good health with total sales or book and journal publishing up to £4.4bn in 2015. The figures also revealed the UK’s love affair with the printed book is far from over as for the first time since the invention of the ebook, overall physical book sales increased while digital sales decreased.

The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Membership comprises 120 companies from across the trade, academic and education sectors.

Highlights of the research include: • Sales of physical books from publishers increased for the first time in four years while digital sales fell for the first time since The PA started collecting figures • Export revenues dropped slightly by 3% to £1.42bn with education, academic and ELT (English Language Teaching) accounting for two thirds of this • There was particularly strong growth in sales of physical non-fiction/reference books which saw sales increase by 9% to £759m • Academic journal publishing also continued strongly up by 5% to £1.1bn with digital revenues accounting for 95% of this • School books sales were up overall by 9% to £319m with growth in physical and digital both home and abroad.

• Audiobook downloads had another good year with 29% growth in 2015.

Stephen Lotinga, chief executive, The Publishers Association, said: “These figures show that the UK publishing industry continues to go from strength to strength. Digital continues to be an incredibly important part of the industry, but it would appear there remains a special place in the consumer’s heart for the aesthetic pleasure that printed books can bring.”

“2015 was a great year for learned journals sales and demonstrates the strength of academic publishers in driving new innovative business models that contribute towards maintaining the UK’s position as a hub of global research excellence. The performance of educational publishers, who saw increased sales across all formats, both at home and overseas, is testament to the outstanding learning resources the UK continues to create. Whether it is the latest fiction bestseller, our world renowned scientific journals or textbooks for the classroom, the UK publishing industry continues to punch well above its weight. At a time when the Government is looking for world leading sectors to drive growth in the UK economy, they could do a lot worse than look to the success of our publishing industry,” added Stephen.

Ed Vaizey MP, Minister of State for Culture and the Digital Economy, said: "The UK's publishing industry is a huge success story, and I'm delighted the sector is continuing to flourish. The publishing industry contributes £10.2bn a year to the UK economy, and these latest figures are welcome news, particularly in a year when we're celebrating one of the UK's most famous literary exports, William Shakespeare."

Book fairs continue to be an essential driver of the publishing business The 2016 IPA Book Fair Report looks at some of the world’s standout fairs, and asks the people behind them how they will stay ahead of the curve In an age of video conferencing and digital networking, book fairs are a real-life moment that brings publishing people together. Relationships are formed, contracts signed and hands shaken. Moreover, book fairs open a window on the publishing world, capturing public interest and drawing the attention of a media more concerned with publishing's products than its mechanics.

In 2015 the International Publishers Association (IPA) released a special report on the Future of Book Fairs, asking if they still bring value to modern publishing.

The report found that book fairs are still the engine that keeps the wheels of publishing turning. In an age of video conferencing and digital networking, book fairs are a real-life moment that brings people in publishing together.

Relationships are formed, contracts signed and hands shaken. Moreover, book fairs open a window on the publishing world, capturing public interest and drawing the attention of a media more concerned with publishing’s products than its mechanics.

The 2016 IPA Book Fair Report looks at some of the world’s standout fairs, and asks the people behind them how they will stay ahead of the curve. The report is designed to help publishing professionals understand the evolution of book fairs and to guide their organizers towards an ever better performance of an essential service to publishers and publishing.

What are book fairs?

Most visited book fairs by professionals 2014: 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Frankfurt London Bologna / BookExpo America Guadalajara Beijing / Sharjah Paris Abu Dhabi Delhi Istanbul Cairo

Most visited book fairs by professionals 2015: 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Frankfurt London Bologna Guadalajara Paris BookExpo America Beijing Gothenburg (Göteborg) Moscow / Seoul / Taipei Delhi / Istanbul

ME‌Printer August 2016

All book fairs are not the same. Some are heavily consumer slanted, others more for publishing professionals. But whatever their target audience, their common goal is to showcase authors, books and brands, and connect suppliers with buyers. For example, the Salon du Livre de Genève, one of the francophone world’s leading book fairs, is almost entirely geared towards consumers. Effectively, it is a vast two-day bookshop, with retailers and publishers selling their wares side by side. Authors give presentations and speeches, but its broad purpose is to win the attention of a French-speaking public and sell books. Many fairs are hybrids, staging trade-only days before granting access to the public. Professional book fairs are, in essence, a marketplace where literary agents pitch titles to publishers and rights are traded. In addition, trade book fairs commonly offer seminars and debates on industry trends and a programme of social and

networking encounters.

Many countries have at least one book fair that serves as a rights marketplace on a national, regional or linguistic basis. For instance LIBER, in Spain, and Guadalajara, Mexico, prevail in the Spanishlanguage publishing industry, while Beijing, Hong Kong and Taipei lead the Chinese market. In the Arab World, Abu Dhabi, Sharjah and Dubai are all growing in stature, while Cairo is the oldest and still the largest. In 2015 the IPA asked its members what their must-attend book fairs were, and the results were clear: Frankfurt, London and Bologna consistently lead the field in terms of attendance, content, facilities and services. Frankfurt Book Fair is the world’s biggest international trade book fair and a world hub for the rights business. It generates extensive media coverage every year, offering publishers an excellent platform to announce book deals and innovations. London Book Fair is the largest spring fair and another very important forum for rights acquisitions. And the Bologna Children’s Book Fair is considered the most important for children’s literature.

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Trends Print and digital consumption

Consumers still love print and paper, but environmental misunderstandings persist

ME‌Printer August 2016

A survey commissioned by the Two Sides initiative provides an insight into how consumers perceive and use paper in their daily lives

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Organisations and governments are increasingly driving communications online and either withdrawing paper-based documents such as bills and statements, charging consumers who wish to receive them, or making paper more difficult to access. As the world of communication continually shifts towards digital, many consumers are being given a message that this is better for the environment.

A survey commissioned by the Two Sides initiative and carried out by international research company Toluna in June 2016, provides an insight into how consumers view these initiatives, including the environmental impacts of digital versus paper-based communications, and how they perceive and use paper in their daily lives. The survey questioned more than 7000 consumers worldwide – across 6 European countries: Austria, France, Germany, Italy, Spain, and the UK – and internationally in; Australia, Brazil, New Zealand, North America and South Africa.

Among the findings, the survey reveals that many consumers want to retain the choice of using print and paper, at no additional cost, and that many question or feel misled by "go paperless - go green" and similar greenwash claims - believing cost savings to be the primary driver for organisations looking to phase out paper-based communications.

Although there are concerns about the environmental impacts of print and paper, many respondents prefer paper-based communications to digital options for a variety of reasons including ease of reading and a lack of internet access. A large majority recognise that paper-based communications can be a sustainable way to communicate when produced and used responsibly, including recycling.

More education is needed to raise awareness about the industry’s positive environmental message related to sustainable forest management and recycling. For example, despite European forests growing in size (44,000 square kilometres - an area bigger than Switzerland in the past 10 years or the

7. Compared with other products, what is the record of the paper industry on recycling?

(Lowest = recycles the least. Highest = recycles the most)

equivalent of 1,500 football pitches a day), 65% of UK respondents perceive that European forests are shrinking. The majority of respondents do not know that paper is one of the most recycled products in Europe with recovery rates of 72%.

There is a preference for print on paper in all age groups, indicating a more fundamental and more human way that we react to the physicality of print on paper.

Compared to the 2011 Two Sides surveys, the following positive trends are apparent showing that messages from the industry are gaining traction: • 79% agreed that print on paper is more pleasant to handle and touch when compared to other media (compared to 70% in 2011) • 73% agreed that paper is based on a renewable resource (65% in 2011) • 16% believe that our forests have either stayed the same or increased in size (vs. 10% in 2011) • 31% believe that the paper industry has a higher than average recycling rate (25% in 2011) • 14% have seen adverts related to the effectiveness and sustainability of print and paper (vs. 8% in 2011), and a large majority rated the ads as credible and useful.

The UK consumer’s view

The survey gathered the following data from 528 respondents across the UK. 39% of respondents were male and 61% female. Individuals working in the paper, printing or allied industries were excluded from the survey.

“Go Paperless-Go Green” claims are questioned by many There is clearly some consumer cynicism when they see environmental claims being linked to an encouragement to stop receiving paper bills and statements: • 83% of respondents receiving environmental claims like; “Go Paperless – Go Green”, or “Go Paperless – Save trees”, or “Get your bills on line - it’s better

 49% of consumers believe industry has are an average or low record on recycling Compared with other products, for the environment” believethecompanies seeking  21% are unsure how the industry performs what is the record of the paper to save costs.  31% think the industry is higher than the average industry on recycling?

• 40% feel misled by these claims (Lowest = recycles the least.

• 50% question the validity of these claims Highest = recycles the most)

Home Printing Continues Clearly online billing is now established and many consumers don’t generally print bills at home.

However, there is still a significant amount of home printing for various bills and statements • 41% print some or all of their financial services bills and statements at home • 38% print some or all of their utility bills and statements at home • Even at the lower end of home printing, 30% print out some or all of their mobile phone bills Many people need a paper option and don’t want to be forced into “digital only” There is a clear resistance to being unwillingly moved to online communications • Page 77% 14 would be unhappy if they were asked to pay a premium for paper bills and statements • 74% of respondents want the option to continue receiving printed information as it provides a permanent record for important documents.

• 56% are unhappy that the responsibility to print valuable documents is being passed to consumers • 46% would consider changing provider if they are being asked to move to paperless communication.

• 42% of all respondents still don’t have a reliable internet connection and want paper records

ME‌Printer August 2016

Consumers see print and paper as sustainable but concerns about forestry persist Print and paper is still a preferred communication channel and whilst consumers are concerned about the effect on forests by the production of paper they understand the natural and recyclable characteristics of print and paper and believe it is a sustainable way to communicate.

• 94% feel recyclability is an important characteristic for environmentally responsible products

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Trends Print and digital consumption • 91% of respondents believe new forests are necessary to counteract global warming • 89% agreed that, when responsibly produced, used and recycled, print and paper can be a sustainable way to communicate • 86% believe that when forests are responsibly managed it is environmentally acceptable to use trees to produce products such as wood for construction and paper for printing • 80% still prefer reading print on paper than from a screen.

• 79% of consumers enjoy the tactile experience of paper and print • 78% are concerned about the effect on forests by the production of print and paper • 73% consider that paper is based on a renewable resource.

• 47% believe paper records are more environmentally sustainable than electronic storage of information Forest growth in Europe is still misunderstood Consumers are unaware of the fact that European forests have grown by more than 30% in size over the last 50 years • 5% of consumers believe European have grown in

size over the past 50 years • 76% believe that they had stayed the same or reduced in size The great recycling story of print and paper is not well known Consumers are not aware that 72% of European paper is recycled and have a very mixed opinion of the percentage of paper recovered for recycling across Europe.

• 66% believe that less than 50% of waste paper is recovered for recycling • Only 8% of consumers believe that the industry recycling rate is more than 60% • Only 31% believe the industry recycling rate is higher than average, whereas the paper industry has one of the highest recycling rates of all More people are seeing ads promoting print and paper 14% saw ads related to the effectiveness and sustainability of print and paper (vs. 8% in 2011) and the large majority rated the ads as credible and useful.

Whilst this is an improvement, there is clearly more to be done to educate the UK general public.

Digital media may be changing how you think

ME‌Printer August 2016

New study finds users focus on concrete details rather than the big picture when they read on digital devices

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Digital platforms such as tablets and laptops for reading may make users inclined to focus on concrete details rather than interpreting information more abstractly, according to a new study published in the proceedings of ACM CHI '16, the ACM Conference on Human Factors in Computing Systems. The findings serve as another wake-up call to how digital media may be affecting our likelihood of using abstract thought.

The research tested the basic question: would processing the same information on a digital versus non-digital platform affect ‘construal levels’— the fundamental level of concreteness versus abstractness that people use in perceiving and interpreting behaviors, events and other informational stimuli.

In order to study the basic question of whether processing the same information on one platform or the other would trigger a different baseline ‘interpretive lens’ or mindset that would influence construals of information, the research tried to hold as many factors as possible constant between the digital and non-digital platforms. Reading material and other content for the study for example, was published using the same print size and format in both the digital and non-digital (print) versions.

The research was comprised of four studies that evaluated how information processing is affected by each platform. A total of more than 300 participants, ages 20 to 24 years old, took part in the studies, which were comprised of 60 to 100+ participants.

Reading comprehension and problem solving success were affected by the type of platform used.

Highlights from the studies include the following: • Participants were asked to read a short story by author David Sedaris on either a physical printout (non-digital) or in a PDF on a PC laptop (digital), and were then asked to take a pop-quiz, paper-andpencil comprehension test. For the abstract questions, on average, participants using the non-digital platform scored higher on inference questions with 66 percent correct, as compared to those using the digital platform, who had 48 percent correct. On the concrete questions, participants using the digital platform scored better with 73 percent correct, as compared to those using the non-digital platform, who had 58 percent correct.

• Participants were asked to read a table of information about four, fictitious Japanese car models on either a PC laptop screen or paper print-out, and were then asked to select which car model is superior. Sixty-six percent of the participants using the non-digital platform (printed materials) reported the correct answer, as compared to 43 percent of those using the digital platform.

• Triggering a more abstract mindset prior to an information processing task on a digital platform appeared to help facilitate a better performance on tasks that require abstract thinking. Specifically, 48 percent of participants reported the correct answer to the Japanese car judgement task after

completing a priming activity intended to activate a high-level of construal in which they were tasked to take on an abstract mindset, as compared to the 30 percent, who answered correctly without the priming activity.

The research was conducted by Dartmouth College's Tiltfactor lab, an interdisciplinary innovation studio that designs and studies games for social impact, and was led by Geoff Kaufman, an assistant professor at the Human-Computer Interaction Institute at Carnegie Mellon University, who was a postdoctoral researcher in psychology at Tiltfactor at the time of the study; and Mary Flanagan, Sherman Fairchild Distinguished Professor in Digital Humanities at Dartmouth and founding director of Tiltfactor.

"There has been a great deal of research on how digital platforms might be affecting attention, distractibility and mindfulness, and these studies build on this work, by focusing on a relatively understudied construct," said Geoff Kaufman. "Given that psychologists have shown that construal levels can vastly impact outcomes such as self-esteem and goal pursuit, it's crucial to recognize the role that digitization of information might be having on this important aspect of cognition," he added.

The study on digital versus non-digital platforms was prompted by earlier research by the co-authors, which revealed that players of the digital version of the public health strategy game, POX: Save the People, were more inclined to respond with localized solutions, rather than looking at the big picture.

"Compared to the widespread acceptance of digital devices, as evidenced by millions of apps, ubiquitous smartphones, and the distribution of iPads in schools, surprisingly few studies exist about how digital tools affect our understanding – our cognition. Knowing the affordances of digital technologies can help us design better software," said Mary Flanagan. "Sometimes, it is beneficial to foster abstract thinking, and as we know more, we can design to overcome the tendencies – or deficits –inherent in digital devices," added Flanagan.

Trends Security printing

Worldwide market for security printing expected to reach $37 billion by 2020

ME‌Printer August 2016

The Middle East market will almost double across the decade – from $1 billion in 2010 to just short of $2 billion in 2020

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Market research from Smithers Pira shows significant market opportunities for security printing the Middle East. The Smithers report The Future of Global Security Printing Markets to 2020 tracks evolution across a worldwide market that will grow from $20.4 billion in 2010 at a compound average annual growth rate (CAGR) of 6.0% to reach $37.0 billion in 2020. A number of factors like the growing pressure of digital technologies supplanting traditional print solutions, and the slowing of large-scale passport upgrade programmes mean expansion in the second half of the decade will be slightly less than in the first.

Middle East

The same data shows that the market in the Middle East will almost double across the decade under study – from $1 billion in 2010 to just short of $2 billion in 2020. The region will follow the wider trend

of a downturn in growth towards the end of this tenyear period, but with a CAGR still slightly above the global mean. With the exception of Africa it will be the fastest growing region covered by the Smithers Report.

Globally two-thirds of growth in security printing can be attributed to two end-use markets – banknotes and tax stamps.

Banknotes

Banknotes – the largest end-use segment – are forecast to witness a slight decline in expansion.

This is partially due to monetary policies and socioeconomic conditions creating a more competitive printing environment, but the deeper threat for the future will come from greater use of card and mobile payments reducing the need for hard currency.

Banknote printers will to a certain degree be able to compensate for the declining rate of growth in

terms of volume through higher prices charged for durable banknotes and premium security features.

On a positive note the financial end-use market in the Middle East can still be characterised as cashintensive. Analysis has found that in most counties a strong attachment to cash remains – with 75–80% of retail transactions completed via this medium, and in some countries like Egypt the rate is even higher.

Regional instability also favours a preference for cash – especially as a medium for holding value – meaning banknotes and coins circulated and are less likely to be returned to the commercial or central bank. This results in central banks having to print more banknotes compared to less cash-intense societies – which increases their costs.

One disruptive trend in banknote printing is the replacement of conventional cotton paper with plastic substrates. This option has been adopted

by Australia and Canada; the UK will join the trend in September 2016 with the issue of a new £5 note printed on the Guardian polymer base supplier by Innovia. Plastic banknotes pose new problems for forgers, but their main advantage is enhanced longevity with lifecycles 2-4 times longer than paper reported.

Plastic banknotes made an early appearance in the Middle East with a commemorative 1 dinar issued by the Central Bank of Kuwait in 1993 following its liberation during the first Gulf War. Hitherto the Arab states have not followed up on this trend, though Israel did begin issuing plastic 20 shekel notes in 2008, joining the paper denominations already in circulation.

Tax stamps

Ticketing

An end-use segment where the Middle East, if not the world market, is set for a marked increase is in ticketing. This will flow from project to replace of aging transportation infrastructure in several countries.

ID documents

Moving forward, the prognosis for passports, national identity cards and driving licences is less buoyant, despite double-digit growth in the first half of the decade. This is principally due to major upgrade projects for passports –driven by mandates originating at the International Civil Aviation Organisation (ICAO) to implement electronic passports with embedded integrated circuits.

Many Gulf states have also adopted national ID card programmes carry chips and, in some instances like Qatar, biometric data. Enrolment for such initiative is not yet complete and simultaneously represents an opportunity and a threat to the wider security print market. This is because these electronic security documents, like the Bahraini national ID, can also operate as driving licences, voter identification and health cards – shrinking the number of cards demanded by the national market.

Moving forward, a similar effect will be seen from an increasing reliance on biometric data stored on integrated circuits and linking to national or international databases. This shift creates less of an onus to rely on conventional anti-counterfeiting print features, as even if plausible fakes can be produced any user will not be able to replicate the fingerprint or iris data linked to an individual identity.

The Future of Global Security Printing is available for purchase online. We are offering ME Printer readers an exclusive discount of 10% on this report until 31st August 2016. Please visit http://www.smitherspira.com/industrymarket-reports/printing/the-future-of-global-printingmarkets-to-2020 quoting discount code: ME10OFF

Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance. For more information please visit www.smitherspira.com

ME‌Printer August 2016

For the global security print market Smithers Pira identifies tax stamps as the second high-growth segment for the next five years. Tax stamps are issued to producers and importers of taxed goods like alcoholic and tobacco products to indicate government duty has been paid.

The forthcoming increase is principally due to an anticipated surge in demand towards the very end of the decade as track-and trace mandates for products like medicines and cigarettes are implemented. These will be both global, as with the UN worldwide Framework Convention on Tobacco Control (FCTC) due to become effective 2018; and regional, as is the case with the European Union’s Falsified Medicines Directive.

Today paper stamps with security features such as micro-lettering are widely used, but also widely counterfeited. Enhanced tax stamps with track-andtrace capabilities are significantly more expensive to deploy and operate, but are very effective in ensuring authorities earn their tax revenue. In the long run these systems are very cost-effective, prevent

contraband trafficking, help to protect public health and reduce smoking by stopping illegal cigarette sales at below-market prices.

As enhanced tax stamp platforms are demanded it is likely to create greater demand for holographic security features and digital – non-print technologies.

Middle Eastern security printers are set to benefit from this increased demand. Smithers’ data charts how the combined regional demand for tax and postage stamps will increase at a rate of around 25% year on year across the study period.

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Trends Industrial printing

InPrint 2016 survey indicates accelerated growth for industrial printing

ME‌Printer August 2016

As both a functional and decorative process, industrial printing empowers the manufacturing industry to adapt to constantly changing consumer demand

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InPrint Show, the exhibition for industrial print technology, in partnership with IT Strategies, has launched an industry survey completed by 150 respondents from across the globe to highlight key trends and insight for the continued development of industrial print production.

The objective of the survey was to gain insight and understanding of the pace of development within the marketplace, in addition to unearthing the key issues and discovering what kind of future industrial print technology can look forward to. The survey and report features analysis on growth opportunities for new markets and tackles the challenges confronting a sector under intense pressure for high quality production in challenging and changing manufacturing conditions.

Marcus Timson, InPrint Show co-founder comments: “The survey results and report analyses the challenges, trends and highlights the opportunities for

industrial print technology. The results reveal a sector rich in innovation and one that is developing at a fast pace. However respondents also felt that there were some key challenges and initiatives required in order for industrial print to continue to develop including improved collaboration and improved knowledge of industrial inkjet. In addition, a core challenge for the industry is in making the right investment decision for the next stage of industrial inkjet development and InPrint has a clear role to play in this regard as the show continues to inspire the sector to grow and develop.�

Growth predictions

Industrial print continues to be the rising star of the printing technology sector. The adoption of new technology has been consistent over the past 18-24 months. The unique capabilities of industrial printing as both a functional and decorative process

your prediction for growth for industrial print?

Steady growth (5-10%)

50.98%

Double digit growth (+10%)

33.99%

Slight growth (1-5%)

No growth

13.07%

1.96%

g indicators towards growth for industrial printing, it is therefore unsurprising that the overwhelming pondentsmeans believe growth is 5% or above. This suggests that the technology sector is developing it performs a critical role in the production this is highly valued. Therefore lower production cost is not driver. of nearly 10% on 2014 where 25% of of multiple and processes 34% believe thisproducts to be double digitempowering growth which is the anmain increase the manufacturing industry to adapt to constantly lieved growth to be 10% or above. Less thanOpen 2% believe there to be no growth. changing consumer demand. collaboration Given the strong indicators towards growth for By some margin (72.48%), respondents believe industrial printing, it is therefore unsurprising that more open collaboration between suppliers that the overwhelming majority of respondents is required in order for the market to continue to believe growth is 5% or above. This suggests that develop effectively. This is closely followed by the the technology sector is developing quickly. Nearly need for greater knowledge from the entire supply 34% believe this to be double digit growth which chain. Collaboration is really essential for industrial is an increase of nearly 10% on 2014 where 25% of print. No one vendor has all of the answers and a respondents believed growth to be 10% or above. number of different providers must collaborate This is due to the continued evolution of industrial in order successful development to be achieved. inkjet capability and rapid change in manufacturing It is clear industrial printing could benefit from production. This is also believed to be in line with more open collaborative development in order to consumer change and the need for flexible, just in increase effective integration into manufacturing. A time manufacturing which is transforming a num- high level of secrecy coupled with an unwillingness Q.3) there When investing in new technology what benefit ber of industries. Less than 2% believe to be to work together could slow development. no growth.

A desire for new applications to unlock ment of market considerable InPrint 2014 to 2015 new business isfrom key driver

are you looking ttended both InPrint 2014 and InPrint 2015 do you think the market and show had d during this time?

New applications

New application possibilities More flexible production

74.64%

38.93% 51.45%

Lower production 30.87% costs More customised production 26.85% output Better quality reproduction More automated production output

46.38%

38.41%

32.61%

28.99%

ME‌Printer August 2016

There are a number of key benefits that the investor is looking for when acquiring new industrial Iprint did not attendHowever the benefits one would technology. bothtoshows consider be perhaps the strong USP’s of digital production are not necessarily the main drivers. For example, the potential for automated production Yes,out as the least important. Howwith (29%) came evermoderately what is regarded as the lead benefit, by some distance, is the ability to print onto new applications (75%). This is perhaps due to a desire to add value, diversify or indeed Yes, open up entirely new markets.

The second is flexible production, which is a key considerably digital benefit with (51%) and lower production costs with (46%) rounding off the top 3. For industrial screen printing It has not this suggests it has retained a 3.36%importance in the high value due to its continued evolved manufacturing process of many products. For industrial digital and inkjet printing it is an indication of the fact that new value is being created and that

21

There are2015) a number of key benefits that the investor looking when acquiring n hibitors that attended both (2014 and shows clearly thought the showisand the for market had

However the benefits one would consider to be perhaps the strong USP’s of digital p

Trends Industrial printing

Q.4) Industrial print is currently in a growth phase but what is required by the marke develop in the most effective way?

More open collaboration between suppliers (heads, inks, system integrators, printers and end manufacturers) is needed in order to best solve complex production problems

72.48%

A greater knowledge of industrial printing from the entire supply chain is needed for innovation to be successful A greater awareness of industrial print is needed in order for adoption to accelerate

55.03%

32.21%

More hybrid solutions of screen and digital inkjet in order to create the best solutions now

25.50%

More opportunities to connect with key people in industrial print supply chain is needed

24.16%

Packaging and textile Technological By some margin (72.48%), respondents believe that more open collaboration between suppliers is requir Packaging (60%) is perceived to lead as it continues innovation and changing for the market to continue to develop effectively. This is closely followed by the need for greater knowled to enjoy a period of investment by suppliers to the consumer trends entire supply chain. Collaboration is really essential for industrial print. No one vendor has all of the ans

industry particularly in relation to industrial printing. Technological innovation is driving new possibilities number ofbrands different providers must importance collaborate in successful development to be achieved.

Consumer continue to place oforder production in a whole host of industries.

Print It is clea printing could benefit from more open collaborative development in order to increase upon its position within the marketing of products technology seems rather blessed in this effective regard to integratio and print is clearly aA key technique distinguishing havean anunwillingness analogue process such together as screen could printing manufacturing. high level of for secrecy coupled with to work slow develo and enhancing a product from a sales perspective. As that is particularly suited to a wide range of applicawell as product decoration and the growth of direct to tions including new markets such as smart technolshape printing, which is attracting plenty of attention, ogy. In addition, inkjet technology is maturing and it should also be noted that coding and marking and becoming ripe for use in multiple applications security printing is also growing in its importance. mostly to create new value that compliments rather FMCG brands are keen to protect their products from than displaces analogue printing. a trade mark perspective but also to be able to ef- From these results, it is clear that the main drivers fectively track and trace for security purposes. Digital of change are two-fold. Technological innovation inkjet printing affords retailers and brands the ability leads with (69.54%) and is a result of vendors seekto manage stock levels and distribution, controlling ing new markets, enabling new potential never cost, optimising sales and minimising waste. previously possible. This isn’t entirely digital’s Perhaps as exciting as textiles is the high level of domain. New market formation in consumer respondents who believe that interior decor onto electronics, smart technology and the inevitabilnew surfaces with (47.79%) are set to make consider- ity that this will grow means that sectors such as able gains. This is supported by the growth in decor automotive are pushing industrial screen printing printing particularly evident at InPrint. Further down to meet an innovation need for smarter technolPackaging, in particular direct to shape the list, but still credible and is the leading rising star application noticeable is functional ogy. But in order for any new technology to be printing (29%). However despite the hype surround- adopted, there must also be a pull from the top ing 3D Printing, this is still languishing far behind all of the supply chain, the consumer (56.29%). This other processes in terms of real life, real time use. climate is essential for change. New industrial Q.5) Which industry segments are currently enjoying most printing solutions are clearly required in order to significant growth for industrial inkjet? meet a more diverse and fragmented set of needs from a continually evolving consumer who has sophisticated knowledge, taste and requirements.

Packaging - in particular direct to shape 60.14% And this trend is particularly well suited to digital production. Not far behind (42.38%) these twoINPRINTS Textile, dye sub and direct to garment INP R INT / / S URV E Y & REPORT 2016 53.38% inkjet, home textiles key trends, a changing manufacturing segment is restructuring in order to meet a need for Industry Interior decor onto new surfaces 47.97% including wood, plastic, metal, glass, 4.0 and digitization of manufacture. wall papers

Functional printing for automotive, electronics, medical and pharmaceutical

29.73%

Prototyping (additive manufacturing, 3D printing) Other

28.38%

4.05%

Development of inks and materials

In order for industrial inkjet to grow in its use it makes sense that continuing improvement of the core technology is needed. The incredibly demanding nature of industrial printing means that quality and

These results demonstrate that industrial print in general is in a growth phase and forecasts are that this will continue.

Technological innovation coupled with changing c trends is creating conditions for change Q.6) Demand for industrial print is growing, in your opinion, what are the main drivers for this growth?

durability must be of the highest standard. From this survey 60.40% believe the main issue is improved choice of inks and materials for industrial inkjet.

Technological innovation 69.54% The development and growth of industrial inkjet is clearly challenging ink and material manufacturers to adapt and innovate to meet new demands. This Changing consumer trends and demand 56.29% is not an easy task given the diversity of different applications and industries. This challenge is howChanges in manufacturing (industrie 4.0 42.38% ever being met, but this will remain a leading issue and the shift to digital manufacturing for some time to come. Industrial printing is both engineering and chemistry.

Re-shoring and localisation 12.58% So, advancement in engineering capability will not always coincide with convenient development in chemical manufacturing. Secondly, improved Other 7.28% quality (51.01%) is deemed as important which is no surprise given the intolerance for less than perfect Development of inks and materials production. In third place is faster systems (47.65%) will accelerate adoption of technology inkjet to thrive in industrial conditions, the conwhich is an important facet of any industrial process. trial Technological innovation is driving new possibilities of production in a whole host of indu siderable challenge of both producing high quality Whilst these challenges are being met seems rather blessed in this regard to have an analogue process such as screen printing at speed must be met in order for increased with the advent of single pass systems and general print to a wide range of applications including new markets such as smart technology. In addit to occur.

Q.7) What in your is the key tofor increasing growth for inkjet in industrial applications? improved speed and opinion head development, indus- adoption maturing and becoming ripe for use in multiple applications mostly to create new value t than displaces analogue printing.

Improved choice of inks and materials for industrial printing Improved quality of industrial printing finish (more robust, more effective printing)

More integrated technology provision

Improved automation

28.19%

ME‌Printer August 2016

Faster systems

From these results, it is clear that the main drivers of change are two-fold. Technologica 60.40% (69.54%) and is a result of vendors seeking new markets, enabling new potential never p entirely digital’s domain. New market formation in consumer electronics, smart technolo this will grow means that sectors such as automotive are pushing industrial screen print 51.01% need for smarter technology. But in order for any new technology to be adopted, there m the top of the supply chain, the consumer (56.29%). This climate is essential for change. solutions are clearly required in order to meet a more diverse and fragmented set of nee 47.65% evolving consumer who has sophisticated knowledge, taste and requirements. And this tr suited to digital production. Not far behind (42.38%) these two key trends, a changing ma 29.53% restructuring in order to meet a need for Industrie 4.0 and digitization of manufacture.

23 In order for industrial inkjet to grow in its use it makes sense that continuing improvement of the core technology is needed. The incredibly demanding nature of industrial printing means that quality and durability must be of

Expert Talk Change Management

Refocus on what’s truly important

While trade shows such as Drupa offer a pathway of choices for the future of print, they also offer a real plethora of dead ends

By Rod Hayes

ME‌Printer August 2016

Rod Hayes has been at the helm of such iconic trade magazines as British Printer and Printing World. A hands-on printer with considerable industry experience, he has been working with ME Printer since its inception. He is a popular figure at industry events throughout the world and is still active as an industry consultant. He also writes regularly for ME Printer and some of the top European trade journals.

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From time to time, I’ve crossed paths with several industry observers and advocates; and in the crossing, my thoughts often drift to the comment widely attributed to the British literary giant George Bernard Shaw that runs along the lines: “Those who can, do – those who can’t teach.”

Now such an observation would suggest that I am making a not very veiled criticism of such experts, who I have widely admired for their observations on the printing industry and the way they can succinctly point to trends and almost invariably reinforce their observations with data, statistics and industry wide observations.

Sure, they are right to suggest that Drupa offers a pathway of choices for the future of print, but Drupa, like any trade show also offers a real plethora of dead ends.

The skill of course lies in being able to distinguish the difference.

This is important for the printing industry in the Middle East, which is very fragmented. Some print houses appear to be successful, equipped with high-quality machinery working feverishly, while round the corner, an artisan type of printer, possibly with a couple of Sormzs, a GTO, and a platen for die-cutting, stays just as busy.

Yet all business, large or small, are on the cusp of change: print has always been that way. Competition means margins are generally small and receiving payment often extends out to 90 days. Firms buying print see their print spend as a cost or overhead. Think about it – brochures, banners, magazines, and stationery forms are a cost to winning sales; so any reduction in the cost of printing will be mercilessly pursued. A printer who allows one client in particular to be responsible for 25% or more of monthly sales is taking an enormous risk and eventually is certain to go out of business. This is an axiom of print; it applies as readily to the big printer as to the modest provider.

The problem is twofold – not reading a trend and/or having too many eggs in one basket.

Drupa probably had the answer to conundrums such as this, but it wasn’t specifically offered in the halls housing KBA or Heidelberg or by the showman Benny Landa, although each would have provided answers to virtually all the challenges facing the modern day print house.

No, the challenge lies in your head and it is this.

As the main decision maker or owner of a print business, on any

given day, could your business be capable of throwing up the type of data that answers the following questions: at the click of a finger, could you show how much revenue is generated per employee or how long is it from the time a client places an order until the money is in the bank.

Could you, using the Occam’s razor principle, slice each operating task within your factory down to the point where you can identify the revenue and contribution to profit each slice makes?

Probably not, yet many will have gone to Drupa or read the coverage of Drupa, prejudiced with the wrong search questions buzzing in their heads. The most common one is: what machine will do the main production tasks faster so I can increase my throughput?

Going to Drupa or studying the coverage should be from a perspective of what business information system can be installed that quickly provides the best trading information, where potential profit is coming from, and where are the weak points capable of either bringing a business down, or conversely, solving a weakness that will lead to many years of increased profitability.

Sort that out and then go on an investment spree.

drupa Post Show Report

ME‌Printer June August 2016 2016

The drupa effect where the industry should be heading

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Newsmakers @drupa 2016

Part

2

Analog-to-digital future is now Single-pass inkjet press for corrugated board production

Guy Gecht

colors, including white, and provides high-quality output with resolutions up to 360x720 dots per inch with four-level grayscale imaging. An in-line primer gives control over dot gain and ink absorption on different types of corrugated top sheets.

An in-line image quality inspection system on the press is tied to print optimization technologies, including inkjet nozzle, alignment and uniformity correction. The Nozomi press's permanent head architecture eliminates the downtime associated with replacing consumable printheads.

In addition to the new corrugated packaging press, EFI will incorporate its core Nozomi inkjet technology platform into new, high-volume printers for the signage market and other industries.

Collaboration with Esko to provide unified workflow for packaging

EFI and Esko announced that they have signed a letter of intent to bring a combined workflow solution to market that will enable companies to produce packaging with a single seamless and

ME‌Printer August 2016

EFI announced its biggest inkjet product development to date – the new EFI Nozomi single-pass LED technology, which can reach speeds up to 75 linear meters (246 linear feet) per minute.

According to the company, the 1.8m-wide EFI Nozomi C18000 inkjet press will help corrugated manufacturers and brands access a wide color gamut and broader design options in corrugated board work with fast turnaround times, all while maintaining low production costs. The sheetfed, digital packaging press has run speeds up to 8,100 m2 / hour and can print on boards up to 1.8mx3m in size.

"While other inkjet technologies are often developed to address signage or document printing and then adapted to corrugated packaging uses, this new EFI LED inkjet press has been designed from the ground up specifically for a $130 billion corrugated packaging industry that has more than 200 billion square meters of printed output per year — a figure that is more than 25-times greater than the estimated amount of annual signage and graphics output produced. When commercially available next year, the Nozomi C18000 press will finally give the corrugated packaging market a unique solution to establish a profitable business around on-demand, customized digital printing," says Guy Gecht, CEO, EFI. To create the press, EFI combined some of the best features from many of its development operations, including precision, single-pass inkjet imaging systems from U.S.-based EFI Jetrion digital press facilities and the company's Cretaprint ceramic decoration printer operations in Spain; advanced LED inkjet innovations from EFI's global ink development centers; superwide-format press technology from the company's U.S.-based VUTEk operations; scalable Fiery digital front end (DFE) processing and management technology from EFI's Silicon Valley development center; and cloud-based remote diagnostics and support advancements from the company's Bengaluru, India, technical hub.

The corrugated board press prints in up to seven

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drupa Post Show Report

integrated workflow.

This collaboration will connect EFI Fiery digital front ends (DFEs), Esko workflows, and EFI ERP/ MIS solutions to provide a unified production eco-system for packaging companies. In addition, customers using the Esko workflow will be able to prepare jobs once for output and use EFI's optimization tools to route them to their Fiery driven digital production devices with a single seamless experience.

EFI and Esko intend to develop a unified workflow for digital printing of packaging using EFI's Fiery DFE combined with Esko's workflow automation platform. The combined offering will be integrated to EFI's ERP/MIS and Web-to-Print solutions to provide an end-to-end workflow from design to delivery for commercial print customers.

Beyond the DFE and workflow integration, EFI and Esko will also enhance their existing integration between Fiery DFEs and the full platform of Esko workflow tools as well as EFI's ERP/MIS and Web-to-Print products.

"We've heard from many of our commercial print customers that their existing workflow tools, most of which were purchased with a CTP device, are just not flexible enough to help them expand the vast opportunity in digital packaging production," says Toby Weiss, senior vice president and general manager, EFI Fiery. "Packaging is a key area of growth for EFI and our customers and

many of our Fiery partners now offer great digital printers that are suitable for packaging production. We believe a Fiery and Esko combined solution will be the best way to meet this need in the packaging workflow space."

"By combining the expertise and technology of two undisputed market leaders, EFI and Esko, we believe together we will offer a great solution for companies that want to enter packaging, as well as those packaging companies that already have an Esko workflow and want to get into digital printing," says Bernard Zwaenepoel, senior VP, Software Business, Esko.

ERP-based packaging solutions

The EFI Packaging Suite 4.0 is the company's latest ERP-based suite of software solutions which include 20 certified workflows that provide business and production automation for label and package converting environments. Each certified workflow combines the core EFI Radius ERP solution with modular, integrated components from EFI’s industry-leading portfolio, as well as with third-party technologies, such as Esko’s Automation Engine. Packaging operations are able to configure their individual Packaging Suite workflow to address the specific production management needs for products they offer, including folding cartons, labels, shrink sleeves, in-mold labels, flexible packaging and blown film extrusion products.

“The Packaging Suite takes complexities out of the software implementation process, improving the day-to-day experience for users in their end-to-end label and packaging converting workflows,” says David Taylor, general manager, enterprise segment, EFI Productivity Software.

“Converters and the brands they serve will benefit from key advancements in customer engagement and management, order acquisition, scheduling production, data collection and financial and business reporting.”

Digital is changing the economics of the graphics industry With the largest exhibit space at the show, HP featured more than 50 digital printing solutions from across its portfolio highlighting the innovation, speed, performance and power of digital printing.

“Digital innovations are redefining the role of printing and changing the economics of the graphics industry. HP’s range of digital printing solutions introduced at drupa has been designed to inspire and empower print service providers (PSPs) to reinvent their possibilities,” says Mike Salfity, general manager and global head, HP Graphics Solutions Business.

Digital press for corrugated board printing

The new HP PageWide C500, an industrial postprint corrugated solution powered by HP PageWide Technology, is designed to integrate into a standard production environment, from large integrated packaging converters with centralized or distributed printing, to small, independent sheet plants. The press joins HP’s growing port-

Indigo Digital Combination Printing

This new concept incorporates HP Indigo print and digital embellishments in one press, creating a fully-digital, single-pass solution to deliver labels and packaging production.

HP Indigo Digital Combination Printing adds digital embellishments to the printing pass, enabling a fully digital production line with a single point

Mike Salfity

folio of digital solutions for packaging from thin films to cartons and corrugated. HP plans to start testing the HP PageWide C500 Press at customer sites in 2017, and the press is expected to be commercially available in 2018.

of control for labels including foil, spot varnish, and tactile silk screen-like effects.

According to HP, this one-pass solution brings the full advantages of digital print to label embellishment processes. Indigo’s digital combination printing will support multiple levels of production capacity: up to 40 meters a minute for the HP Indigo WS6800 Digital Press and 80 meters a minute on the HP Indigo 8000 Digital Press.

ME‌Printer August 2016

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drupa Post Show Report Finishing 4.0 applies as much to conventional production as it does to digital should not require manual intervention by the machine operator if possible, and transitions from one job to the next should be touchless.

“There is major potential for development in customized, variable and high-quality printed matter. However, it needs to be produced efficiently. The numerous advantages of Finishing 4.0 solutions are by no means limited to digital or hybrid systems. Fully automatic systems that reduce interventions by machine operators to an absolute minimum both during and between production runs are also called for in conventional print finishing,” says Bruno Muller, CEO, Muller Martini.

Primera MC saddle stitcher

ME‌Printer August 2016

Bruno Muller

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In line with the themes ‘Industry 4.0’, which stands for the digitization and connectivity of processes and systems, and ‘Finishing 4.0’, which stands for numerous innovative, intelligently combined industrial solutions for print finishing in both the digital and offset segments, Muller Martini presented solutions that optimize touchless workflows in the production of magazines, brochures, books, and newspapers.

Like Industry 4.0, Finishing 4.0 is about producing customized and variable print products costeffectively and efficiently using means of industrial production. It was highlighted that amid the excitement about customized and personalized (hybrid) print products in ultra-short runs, it is often forgotten that the offset segment still accounts for some 90 percent of the global printing volume. In fact, the exact same (touchless) workflow requirements apply to conventional printing and print finishing as in the digital segment: make-ready times should be short, production

The new Primera MC saddle stitcher enables short processing times with Motion Control Technology. The feeder and gathering chain are automatically synchronized, and servo drive technology for all stations (feeder, stitching machine, gathering chain, three-knife trimmer) reduces the setup times. The modular saddle stitcher can be easily converted to the Primera MC Digital for the efficient processing of digitally printed products.

Thread sewing automation

The Ventura MC Digital has been added to the thread sewing machine range (consisting of the Ventura MC 160 and Ventura MC 200). It is coupled with a flat pile feeder, pocket folder/processing folder for products from digital sheet-fed or web printing presses (with a sheeter) up to a signature size of B2 and a speed of 9,600 cycles per hour.

Three-knife trimmer

The InfiniTrim three-knife trimmer, with its unit drive technology for all grippers and knives, enables full size and thickness variability from book to book and ensures the correct positioning and pressing of every single product fully auto-

Primera MC saddle stitcher

matically. The InfiniTrim comes into its own as the perfect inline companion to Muller Martini’s new three-clamp Vareo perfect binder.

For the production of individual softcover and liner brochures, the material to be trimmed is first fed horizontally, and the dimensions for the head trim and the finished trimmed size are registered via barcode. The subsequent infeed wheel positions the book vertically. It is then conveyed by a servo-driven gripper from that position to the first trim zone for the head trim. The desired stopping point corresponds exactly to the position of the trimming line. Straight after the head trim, the book is conveyed using servo-driven transfer units to the specified position for the front trim and then to the foot trim zone. Following the foot trim, the book is transferred to the delivery belt, without the machine operator having to intervene during the entire process.

New connectivity options for digital workflow

SigmaLine featuring three new functions

The SigmaLine digital book production system has three new functions. The top speed of the SigmaFolder II is now 1,000 feet. The newly developed on-the-fly format change function ensures that format changes are performed as a seamless, touchless workflow, without the printing press having to be halted or the machine operator having to intervene. Three new modules of the Connex process and data management system enable VDP production. Personalized book blocks, each with a completely different page count, size, book thickness and content, can be produced in sequence in runs of one copy using the SigmaLine digital book production system.

The book titles can then be perfect bound in sequence using the Vareo perfect binder, which has a servo motor for each of its three clamps and are individually driven. Finally, the three-sided trimming of books that vary from product to product can be performed using the InfiniTrim.

InfiniTrim

ME‌Printer August 2016

The Connex data and process management system offers new standard interfaces to three partners – Prinect by Heidelberg, HP Production Center and Switch by Enfocus – in addition to standard integration via JDF and JMF, in order to meet the requirement for connectivity of individual process steps.

Features of Connex include (1) Connex.Info, which makes production transparent by providing a constant overview of the production lines and status of the various jobs; (2) Connex LineControl for the SigmaLine, which integrates digital printing with print finishing at the highest level; and (3) Connex LineControl for saddle stitching/perfect binding/ hardcover (production planning and control), which distributes job data to the connected Muller Martini production lines for the automated preadjustment of these production lines.

“Shorter runs and the capabilities of printing presses today make a seamless workflow essential for many applications. That is because it is only possible to make products in one operation and therefore cost-effectively if the entire process is completely automated and integrated. With the Connex data and process management system, it is possible to optimally automate all Muller Martini systems, from a standalone machine to complex production lines. With new standard interfaces, Connex can facilitate communication between Muller Martini machines and the workflows of other manufacturers,” explains Bruno.

Ventura MC

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drupa Post Show Report

SigmaLine

Customer portal and support glasses for troubleshooting

MPower, a customer portal which can be used via a PC, tablet or smartphone, enables troubleshoot-

ing and provides customers with integrated solutions as part of Muller Martini’s after-sales service.

Live View, for instance, gives a current overview of the machines and provides real-time information about their performance and production status (production, malfunction, stop). In addition to a status report of the current e-call, there is also an overview of the latest inspection and maintenance reports.

MPower is an integral part of Muller Martini support agreements, which come with every purchase of a new Muller Martini machine during the warranty period.

Support Glasses are WiFi data glasses featuring a microphone and headphones for interactive troubleshooting. By visualizing the malfunction using live streaming technology, customers receive suggestions through the data glasses on how to fix the problem efficiently. A video camera integrated into the Support Glasses enables production processes to be analyzed in detail and targeted advice to be given accordingly.

Conventional offset printing and digital printing will continue to merge in the form of hybrid production systems incoming print job is checked and assigned to the production unit where it can be produced most economically and efficiently. Digital printing and offset systems in any printing house can be integrated with new software products tailored to hybrid workflows, which control production planning, and automates and updates job scheduling.

The company has structured its service offerings in three business fields: solutions, support and store.

“Conventional offset printing and digital printing will continue to merge in the form of hybrid production systems. Our strategy is clear – a further strengthening of our market leadership in web offset printing and further development of our digital printing business – and our mission is automation and networking. We are investing 7% of our turnover revenues from new machine sales into research and development,” says Alexander Wassermann, managing director of manroland web systems.

Alexander Wassermann

Manroland web system reiterated that as an integration partner, it connects the complete printing system with its core competences, folding technology and workflow networking. Each

Compact newspaper press

The compact Geoman e:line was developed with a focus on economy, with short changeover times

and inline control systems for the automatic control of quality in production runs. This makes it suited for medium-sized newspaper printing houses.

The principles of the Colorman e:line are now also used for the Geoman e:line: the press is adapted to individual requirements and the economic situation of the newspaper printer with different configuration packages. The infeed unit is integrated to the printing unit and therefore does not need a lot of space; as a result, building expanses and costs for air conditioning can be saved.

Manroland web systems offers an upgradable automation degree with options like PPL, APL or plate lift for automatic changeovers.

Strong market position in China

Revamped online store for spare and wear parts

Manroland has revamped its online store to meet demands of modern printing houses that require a flexible spare and wear part management with short response times. The manroland web store features a comprehensive product portfolio showing customers successor products, alternative and related products, different packaging units, additional accessories, and graduated prices. Many products also come with detailed descriptions, data sheets, pictures, animated drawings, and videos. The web store can be connected to the internal customer ordering and processing system, making all relevant data available directly in the customer-specific inventory control system.

“The customer sees the availability of selected products in the shopping cart in the manroland web store and can select partial delivery of the immediately available products, or wait for the complete delivery. For shipping, the customer can choose from various service providers, including DHL and FedEx. Each order is confirmed by e-mail; the separate shipping confirmation contains the tracking number,” explains Alexander Wachter, vice president sales & service support, manroland web systems.

ME‌Printer August 2016

The Chinese market for rotary presses is still one of the largest in the world today. China continues to play an important role in manroland web systems’ strategy. With a total of more than 60% market share for imported rotary press systems and almost 500 installed printing systems, the company is highly successful in the Chinese market. In order to strengthen the company’s presence and further expand its market position, manroland web systems opened its sales and service company manroland web printing equipment (Beijing) Co. Ltd. in China in April 2016.

Over the past few years manroland web systems served the Chinese market together with manroland (China) Co. Ltd., a subsidiary of manroland sheetfed GmbH that now belongs to the British company Langley and focuses mainly on sheetfed customers. Manroland web systems’ cooperation agreement with manroland sheetfed in China was recently dissolved through a mutual agreement and in favor of its own, new market organization.

In the future, both now independent companies will concentrate on their own specific core competence.

“Considering that there is a very large installed base in the country and that despite the increase in difficulties in making new investments the past few years, Chinese customers will continue to invest in the key technological areas of web offset and digital printing, the logical action to establish an organization in China had been clear for a long time. And of course in the future there will be other changes to the Chinese economy towards a more qualitative growth. We want to ensure optimal support to our existing and new customers,” says Dr. Frank Tietsche, managing director of the new company and vice president sales at manroland web systems.

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drupa Post Show Report Digital cutting and finishing can double productivity Dual beam cutting system

any time to meet changing cutting requirements.

New tools, modules or automated load/off-load devices can be added to an existing configuration. When combined with the Zünd Cut Center software, the D3 cutter is offered as a cutting and finishing solution.

“The trend towards automation involving different phases of production also demands seamless data flow. By combining the new Zünd D3 ultra high-performance cutter with Zünd Cut Center – ZCC software, we can offer obvious added value to customers looking to make their production both more efficient and more profitable,” says Stefan Lang, head of sales & marketing, Zund.

Simplified tool and bit handling

thereby ensuring constant, precise routing depths.

The ARC also offers automatic wear tracking so the operator knows at all times how long each bit has been in use. The magazine of the ARC can accommodate eight router bits. In the standard configuration, six positions are available for regular bits and two for specialty bits, e.g. for v-grooving.

If necessary, the magazine can be configured with two replacement holders so all eight slots accommodate standard bits. A cleaning station adjacent to the magazine ensures that each bit is cleaned with compressed air before being returned to its slot. During routing, the ARC is automatically lowered and sealed with a protective flap to keep out dust and debris.

The Zund D3 cutter is a new, dual-beam system for high-volume, industrial applications. The twin beams operate independently and simultaneously in a single production workflow, with each beam carrying up to three different tool modules. Depending on the specifics of the job, this can result in twice the throughput of the single-beam system.

The D3 cutting systems are available in 4 different sizes ranging from the D3 L-3200 with a working area of 1800 x 3200 mm to the D3 3XL-3200 with a working area of 3210 x 3200 mm. Zünd's modular design concept enables D3 cutters to be adapted

ME‌Printer August 2016

The automatic router bit changer (ARC) is an automation tool for making high-volume routing, milling, polishing, and engraving reliable and user friendly. Compared to manual processes, automated bit changes are dramatically faster and setup times are reduced to a minimum. The router bits required for processing are automatically selected, clamped, initialized, and cleaned after use, which reduces the time required for bit changes.

While the cutter is operating automatically with maximum efficiency, quality control is ensured at all times: the integrated initialization system ITI verifies the zero point after each tool fitting,

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The future of printing to be built on core image processing technologies Screen focused on its ‘integrated imaging for innovation’ development strategy by presenting a range of production solutions which will transform the industry's existing expectations of print. The Screen GP i3 concept embodies the speed, precision and reliability delivered by the proprietary core image processing technologies developed by the company in areas such as optics, image analysis and electronic control.

Jet520NX high-speed rollfed inkjet press

The Screen Truepress Jet520NX roll-fed inkjet press is equipped with newly developed 5 inch printhead module and supports a maximum resolution of 600 by 1,200 dpi plus advanced ink amount control. In addition to the standard printheads for four ink colors, the Truepress Jet520NX can be fitted with an extra printhead for a ‘fifth color’ that enables the use of MICR black ink, invisible UV fluorescent ink, and other special inks. These combined technologies support the creation of product manuals, direct mail and invoices based on customer databases as well as printing that incorporates various effects intended to prevent counterfeiting.

Screen has specifically designed the Truepress Jet520NX to facilitate smooth replacement of ex-

isting Truepress Jet520. It expects the new system to become a key element in printing companies’ ongoing efforts to realize the potential of new printed products and solutions. The Jet520NX is currently scheduled for market release in February 2017.

New ink for Jet520HD

extremely close to offset across all colors.

Eight page platesetters for high throughput

The new PlateRite HD 8900N range builds on the features of Screen GP’s flagship PlateRite HD 8900 series. The new lineup includes the Z, S and E models, with each type designed to meet specific needs. The high-end Z model features a 1,024 channel imaging head that helps it to improve output from 67 to 70 plates per hour.

The S and E models are equipped with 512 chan-

ME‌Printer August 2016

Screen also presented its new inks for high-speed roll-fed inkjet that can be used for printing to standard offset coated paper without treatment or primers. Screen’s Truepress Jet 520HD will be the first press to use the new inks. The new inks boast high resistance to water, heat, light and chemical abrasion. High-density pigments for each color give more vibrant hues, expanded process color gamut and smoother solid area ink coverage, which according to Screen, achieves densities

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drupa Post Show Report

corrugated board industry

nel imaging heads and are capable of producing 48 and 36 plates per hour, respectively. For the S model, this represents an increase of more than 10 percent compared to the current throughput.

The series also accommodates a wide variety of plate sizes, ranging from 304 x 305 mm up to a maximum 1,165 x 950 mm.

Inline digital printing solutions for the

BHS Corrugated and Screen announced an exclusive partnership to develop the BHS Corrugated Inline Digital Printing Solution for corrugated box plants. A new company – Screen GP IJC Ltd. – has been established to develop the print engine technology which will be integrated into a BHS Corrugated inline digital print solution. It is based close to Screen GP subsidiary company Inca Digital’s manufacturing facility in the UK. The BHS Corrugated Inline Digital Printing Solution will be a reel-to-printed sheet in real time process that is an integral part of the corrugated board manufacturing process (where printed sheets are stacked in the stacker). The single-pass, aqueous inkjet system will print onto widths up to 2.8 m wide at speeds of up to 300 m/minute. It will be available as an option for new BHS Corrugators, or as upgrade to existing installations. Integrating digital printing inline on the corrugator is capable of generating two main value propositions: quick turnaround to enable fast and flexible order processing and saving on total cost of ownership. The Beta machine will be launched in 2019.

ME‌Printer August 2016

Inline print color control for analog and digital presses

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Techkon's SpectroEdge ES7500 is a continuous scanning spectrophotometer which captures full 31 point, spectral data at speeds of up to 3,000 measurements per second. It delivers real time, continuous, spectral data at actual printing speeds of up to 305 m/min (1,000 ft/min).

Designed in response to customer demands for a higher speed, inline, measurement device, the new SpectroEdge minimizes make-ready times and ensures color consistency throughout a press run by providing real-time measurement data for closed-loop color control of the press, early detection of print problems and adherence to industry print standards or brand color tolerancing.

Based on the new and highly accurate Techkon spectral module, the ES7500 can accommodate industry standard M0, M1, and M2 measurement conditions and report full spectral, colorimetric, density, and tone value information from color patches, bars, and specific image regions.

“Designed for harsh printing environments with

wide thermal operating ranges, the measurement speed and compact size of the ES7500 makes it the perfect, non-contact, spectral measurement device for digital press manufacturers who wish to implement a closed-loop process for enhanced color consistency of their printing solution” says George Adam, president of Techkon USA.

Sustainable innovation that focuses on ecology, economy, and convenience

The Energy Elite Eco plate is compatible with all standard processing equipment, yet performs optimally in combination with the advanced Arkana smart processor.

High imaging speed at low drum rotation velocity Agfa Graphics has added the Avalon N8-90 to its family of computer-to-plate systems. The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options (E, S, and XT). Its engines are equipped with the latest GLV (Grating Light Valve) imaging technology, featuring both the GLV and a solid-state diode bar and up to 1024 beams in the XT model. The Avalon N8 series is compatible with all thermal plates from Agfa Graphics. To reach a throughput speed of 70 plates per hour, printers can combine the Avalon N8-90 XT with Agfa Graphics’ Energy Elite printing plates. According to Agfa, the Avalon N8-90 XT is the fastest thermal drum CtP on the market.

The entry-level Avalon B8 manual thermal platesetter system, now also introduced to the European market, comes in two versions: Avalon B8-24 S and Avalon B8-24 XT. Both models combine manual plate loading with pre-staging. All Avalon platesetters integrate with Agfa Graphics’ PDF-based Apogee workflow to provide automated plate production control for commercial, packaging and publishing printing business.

ME‌Printer August 2016

Agfa Graphics underlined its commitment to sustainable innovation that focuses on ecology, economy, and extra convenience, coined ECO³ aiming at the development of cleaner and costeffective solutions that are easier to operate and maintain, both for chemistry-free and for conventional plate systems.

Energy Elite Eco is a printing plate that eliminates the need for any pre- or post-baking. Its technology also features high sensitivity for future-proof compatibility with all high-speed thermal platesetters. The plate offers a run length of up to 600,000 prints (or up to 150,000 copies using UV ink) for a variety of applications and print conditions. Even in harsh environments, it affords photorealistic imaging quality, supporting up to 340lpi Sublima and FM10 screening technologies.

Energy Elite Eco provides printers with consistent results at 1-99% dot resolution, without dot loss.

The new Agfa Graphics Arkana smart processor features a small developer tank, drastically lowering the replenishment rates and considerably reducing the use of chemicals. In addition by deploying Agfa Graphics’ patented gum cascade system, Arkana no longer requires water for plate rinsing. Instead, the cascaded gum has a dual function, cleaning the plate and protecting the plate with a finishing layer.

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drupa Post Show Report Integration of gravure and digital printing is inevitable

Arturo Bergamaschino and Costanza Cerutti

Cerutti Packaging Equipment showcased its rotogravure presses for packaging and specialty printing, in addition to its full range of converting, finishing, and die cutting equipment. The message highlighted was that the packaging industry continues to grow irrespective of changes in consumption and consumer spending patterns and that customization and automation are more important than ever.

As emerging economies offer new opportunities for industrial investments in the printing industry, Cerutti’s strategy has also changed; focusing on research and expansion of products related to ‘specialties’ with higher added value and growth potential (such as security printing, tipping paper

and transfer paper for the fashion industry) and on converting, which follows the printing operation for every gravure, flexo or digital technology.

“It’s too early to say whether the rotogravure, flexography, offset, or digital is the future of the converting industry. The flexography vs gravure debate continues in Europe, but we need to look at the integration of different technologies, whether it’s a combination of gravure or flexo and digital printing in order to offer the best value to our customers. There’s a race to cut costs across the entire supply chain. Therefore, we’re employing the best technologies to increase flexibility and automation, while reducing costs and energy consumption,” observes Arturo Bergamaschino, executive board member, Cerutti Packaging Equipment.

“Packaging requirements are now dictated by marketing activities, which demand the flexibility of variable data printing. Packaging formats, particularly in food and grocery, are becoming smaller targeting singles and health conscious consumers. New consumption trends give rise to new marketing tactics that involve packaging innovation to reach communicate more effectively through colors, graphics, personalized messages, barcodes, and QR codes, offering brands an edge over their competition while influencing buying decisions in stores. This can be achieved only with the true integration of gravure and digital technologies,” adds Costanza Cerutti, marketing and communications manager, Cerutti Packaging Equipment.

Trolley-type gravure press for job changeover flexibility

The R98X is a trolley type gravure press, to minimize machine downtime and personnel required for off-line setting and during job change-over.

The gravure trolley carries the printing cylinder (bearing fitted to the printing unit side frames) and complete inking system, including ink pan(s), ink splash guards, ink tank with pump. The trolley replacement is carried out by a single operator because of a servo mechanism. The same trolley allows the semi-automatic change-over of the printing cylinder only (no bearings and bearing housings are needed); the inking system only; and both printing cylinder and inking system at the same time (ink tank on board of the trolley).

Trolley-type gravure press for carton board printing

The R983 enables quick job change-over with its specialized gravure trolley. The gravure trolley carries the printing cylinder with with bearings and bearing housings and complete inking system including ink pan(s), ink splash guards, ink tank with pump. The trolley replacement is carried out by a single operator because of a servo mechanism, pneumatically operated. The press is available in the following versions: reel to reel (with creasing and punching subunits for liquid packaging); reel to sheeter; and reel to die cutter (rotary – flat bed).

Entry level press for flexible packaging

The R1081 is marketed as off-the-shelf solution for flexible packaging. The trolley carries the printing cylinder and inking system. Both of them can be loaded and removed from the printing unit sideframes simultaneously.

The automatic register control equipment, viscosity controls, camera web viewing system, corona treatment station, LEL control system (option) are fully integrated in the press functions and controls. The ‘air chuck’ version is available for flexible material printing.

From dazzling neon to beyond CMYK OKI’s portfolio of printing solutions was aimed at the graphic arts market and small businesses such as a retailer looking for fast cost-effective solutions to attract customers to your retail space, or a print-shop /creative business looking for new revenue opportunities

Bringing designs alive with Neon

The Pro6410 NeonColor printer is a versatile device that enables the printing of super-bright, fluorescent designs on transfer media for use on a range of products including garment and product decoration, personalisation, packaging and proofing, point-of-sale and in-store signage and education. The Pro6410 NeonColor’s unique features can be used to create fluorescent effects on either light or dark backgrounds, with the added option of using OKI’s neon white toner as a security mark, only revealed when checked under UV black light.

According to the company, neon printing gives graphics studios and point-of-sale manufacturers

the ability to produce visually-impactful new designs, breaking free of the standard CMY spectrum to enter a new realm of product specialisation.

5-color printing

OKI also demonstrated the 5 colour printing capabilities of its Pro9541 and Pro9542 printers.

Both printers combine high definition digital LED with 5 colour (CMYK+1) technology, offering an affordable level of performance traditionally only achievable with expensive production equipment.

“These pioneering printers unlock incredible new opportunities for graphic arts businesses.

As affordable solutions using award-winning, creative technology, they empower more businesses to produce outstanding print quality on a wide range of non-standard materials including coloured and transparent media. OKI’s 5 colour devices take printing beyond CMYK, challenging traditional print processes, while offering a highly lucrative revenue stream for creative businesses and print shops,” says Guy Boxall, senior product manager EMEA, OKI Europe.

ME‌Printer August 2016

39

drupa Post Show Report Bridging the gap between speed and cost for variable digital print

Wim Maes

ME‌Printer August 2016

Xeikon, the digital printing solutions of Flint Group, introduced the Trillium One, which harnesses Xeikon’s liquid toner printing process Trillium, first presented at drupa 2012.

A joint development project between Xeikon and Miyakoshi, Trillium One combines Miyakoshi’s strengths in the mechanics of a printing press and Xeikon’s pioneering approach to digital imaging, high speed electronics, high resolution LED technology, workflow and toner technology.

The four-colour Trillium One press is capable of running at 60 meters (200 feet) per minute at 1200 dpi, with a print width of 500 mm (19.7 inches).

Direct marketing materials, and catalogues have

40

been identified as high quality markets for Trillium One, with more target markets and applications expected to be added over time.

“Trillium One takes us to a new technological level in terms of speed and cost for variable digital print. It is the culmination of our three pillars of operation. In imaging, we are continuously improving speed combined with print quality. In toners, we have been working on our own developments to increase our portfolio to meet customer demands. In workflow, we have our own proven DFE, the X-800. Together, these comprise a high quality, robust solution that will help our customers acquire new business and cement existing customer relationships,” says Wim Maes, president of Xeikon.

Trillium’s high resolution printing is made possible by the imaging heads (1200 dpi) and the small toner particle sizes of less than 2 microns used in the Xeikon-crafted high viscosity liquid toner. Toner particles transfer from one roller to the other with extreme precision and at a very high speed as the substrate progresses through the imaging process, which improves register and image quality and creates increased density stability.

“Trillium One combines the strengths of offset litho in delivering high print quality, ink densities, and image coverage on different substrates, with the strengths of digital printing which enables variable data printing at higher volumes with lower costs and easy operation, thus creating a powerful production solution,” says Wim. Xeikon has announced that the first Trillium One machines will ship from Q2 2017.

New value arises if all things and functions are linked by ‘connected print’ Evolving from a specialist offset press manufacturer to a total solution provider, Komori proposed new business models for its customers by presenting solutions for offset and digital printing, printed electronics, and printing materials and equipment.

Komori intends to keep offset on top with a new generation of offset press, configurations, instant curing systems, automation, and quality control systems. The entire lineup is compatible with its latest software and workflow solutions.

H-UV L (LED)-equipped four-color 37" offset press

Since introducing the H-UV curing system in 2009, now LED version has been added to the H-UV lineup. The 37-inch H-UV L (LED)-equipped four-color Lithrone G37 features a maximum sheet size of 640 x 940 mm. The instant curing capability means work can be immediately sent for postpress processing. The press is aimed at a wide range of printing needs, from printing on light stock in publishing and commercial applications to printing on heavy stock. In particular, color can be controlled by including a color bar in the margin even with 8-up impositions of A4 or US letter size paper, making this press ideal for high quality paged items.

H-UV-equipped five-color 29" offset press

Sheetfed UV inkjet digital printer

The key machine in Komori OnDemand’s melding of offset and digital is the Impremia IS29 inkjet

B1-size sheetfed Nanographic printing system

The B1-size Impremia NS40 digital printing system uses nano technology under license from Landa Corporation. The printing process employs Landa NanoInk colorants, a proprietary water-based ink with nano-pigment particles that measure tens of nanometers in size. The Nanographic Printing process begins with the jetting of billions of droplets onto a blanket from ink ejectors.

As each ink droplet lands on the heated blanket, it spreads and very quickly loses its water, becoming thinner as it does so. When all of its water has been evaporated, the ink becomes an ultra-thin, dry polymeric film on the blanket. When pressed into contact with the printing substrate upon transfer, this thin 500 nm layer of ink instantaneously bonds tenaciously to the substrate without penetrating it. The formed images are tough, abrasion resistant, need no post-drying and leave no residual ink on the blanket.

ME‌Printer August 2016

The 29-inch H-UV-equipped five-color Lithrone G29 with coater offers a maximum printing speed of 16,500 sph with high-speed stability with heavy stock. Equipped with the latest systems and automatic devices for short makeready and reduced total lead time, the press offers exible solutions for high added value printing applications.

Komori OnDemand is the Komori vision of combining offset and digital printing to meet the needs of the evolving print landscape. To make this vision a reality, Komori developed a high-end digital printing system based on the technology and know-how acquired in manufacturing offset presses.

digital printing system, jointly developed with Konica Minolta. The Impremia IS29 is suitable for a wide range of stocks and sizes and enables printing on the same stocks with offset and inkjet without any precoating or special processing. It is also capable of single-sided or double-sided high quality printing.The gripper-to-gripper paper transfer device ensures high register accuracy. The UV instant curing system makes possible one-pass double-sided printing. The work is sent to postpress right after printing. This enables small lots of many different items and short turnarounds.

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meprinter@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Jobs Job Vacancy Graphic designer and other offset machine operator Graphic designer should Be Indian/ Nepali who can type Arabic Also Plus full knowledge of Adobe Illustrator; must have 2 to 4 Year UAE experience. 2) Well Experienced Four Color Roland 300 machine operator currently working In UAE with 7 to 10 year printing experience.

Contact: 0529256946 Business development executive A free zone company in Dubai requires a business development executive. Candidate must be fluent in English, with min. 2 yrs. experience in the same field, preferably in the printing & publishing industry.

Email: secretary@jmbrgroup.com Graphic Designer Advertising & printing company in UAE, Ajman requires Graphic Designer, with minimum 1 year experience.

Contact: 06-7311656 Email: printajman@gmail.com Acrylic & signage fabricator An established advertising and signage company based in Dubai is seeking an acrylic & signage fabricator, highly skilled, with minimum 3 years experience in this field and must have good communication skills.

Email:marketing.brandin@gmail. com

ME‌Printer August 2016

Business development executive Business development executive required for an established advertising agency in Dubai. *Minimum 3 years UAE advertising or printing press experience; good local market contacts; in-depth knowledge of BTL advertising; unfaltering command over the English language; valid UAE driving license Competitive remuneration and yearly benefits.

Email: shalini@markonellc.com

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Designer for prepress Graphic designer required for prepress dept of flexographic printing plate making company Email: rcbpllc@gmail.com Driver Driver required for printing company with office in Sharjah and Dubai.

Contact: jobs@mtc.ae

Sales executive

Heidelberg Gulf Est. is looking for a young dynamic sales executive to promote flexo printing consumables and small format equipment in the region with the following qualifications/experience: Graduate/Diploma holder preferably in Printing/ Science/Engineering Minimum 1–3 years of related experience in UAE with a valid UAE driving license Email: hdge.hr@heidelberg.ae Outdoor salesperson Female accountant & outdoor salesperson reqd. for an advertising Co. in Sharjah. Email: channelt@ emirates.net.ae Marketing executive Marketing executive and marketing manager, gulf experienced, required for a printing press in Ajman.

Contact: 055-7235641 Email: bestina.bestin@gmail.com Graphic designer Graphic designer, required urgently for a hotel supplies company in Dubai.

Email: hr@zat-world.com Printing supervisor Printing Press based in Sharjah requires candidate for the following position: printing supervisor. Should have minimum 2 years experience in packaging UV offset printing; and in-depth knowledge & troubleshooting experience in printing will be preferred.

Email: hr.printpack@gmail.com Male/female outdoor sales Required for a leading publishing company in Dubai and Abu Dhabi male/female outdoor sales executives for Advertising (UAE driving licence is a must).

Email: abrarh@atninfo.com Indoor & outdoor salesman Indoor & outdoor salesman, with experience in AutoCAD plotting, photocopying, printing, typing, etc., required for a copy centre in Dubai. cv.alfurqantrading@yahoo.com

Graphic designer A large format digital printing company in Abu Dhabi is looking for a well experienced graphic designer, with minimum 3 years Gulf experience and good knowledge of relevant field. Attractive salary provided.

Email: atienza_f@yahoo.com.ph Graphic designer Graphic Designer required for an advertising company. Should have flaur for designing web-sites, e-mailers, print ads and able to convert design to HTML. Email: career@ewa-me.com Graphic designer Graphic designer, qualified, professional, with exp required.

Contact: 056-2998784 Sales executive Sales executive, preferably MBA, Keralite, required for an established printing press in Abu Dhabi. Email:hr. aljaliya@gmail.com Sales executives Printing Press in Sharjah urgently requires the following for their New Location: sales executives (male / female) any nationality - 5 nos.

Attractive package offered based on Industry Experience. Email: careersahpp@gmail.com Contact: 056-6368929 Salesman Salesman required for an advertising company in Al Ain. E-mail: info@agp-adv.com Secretary / office administrator Printing and promotional gift company in Dubai is looking for office administrator / secretary.

Email: jobs@mtc.ae Telesales executives Printing Press in Sharjah Urgently requires the following for their New Location: Telesales Executives - 2 Nos. Female (Arab / Non Arab) Email: CV to: careersahpp@gmail.com Graphic designers Graphic Designers, with knowledge of machine operation & signage installation, urgently required for a signboard advertising company in Dubai.

Email: gulshanahoque@yahoo.com

Jobs

Machinery

Opportunities

Services

Business

Equipment

For Sale

For Sale

Business for sale A well established printing company located in Sharjah is seeking a business partner to join hands with us and take our company to next level. I am seeking AED 250,000 as an investment.Those who are genuinely interested and having cash in hand only need to contact.

Monthly profit not less than AED 40K. Have very good client base with MNC's such as ZEE, WSS, Abela etc., and production is always busy.

Contact: 0544356355 Well running advertising company for sale Operating since last nine years, a very well established advertising company for Sale. With 9 years of vast client data base, own web site, along with Indoor, outdoor printers and all necessary equipment Indoor out door printers, lamination machine and including printing media, lamination sheets, promotional table and roll up stands, indoor/outdoor ink. Plenty of work samples and other material to be shown as samples to prospective clients for any future inquiries.

Company is listed with the Indian Embassy - makes it easier to get employees from India. Location is opposite to Hyatt Regency in Deira hub, with walk in customers.

Running with five staff: operations manager, designer, marketing executive, applicator, and labourer.

Contact: 0529117972 Running offset printing setup for sale Running Offset Printing Setup For Sale. Contact: 0556674234 Offset printing press for sale Single colour GTO machine, polar cutting machine, stitching machine, gathering machine at good location; enough space to locate more machines at Industrial area no 12, Sharjah.

Contact: 0528222021

SME running printing press for sale Well established company selling with license and property self build by owner 23,000 sqft with employees contracts. It's a very well running business for sale willing for serious buyers only who would like to own the property Contact: 0504515533 Digital printing shop for sale in Rolla, Sharjah Digital Printing Shop in Rolla for sale (near to KM Trading).

We are having the following machines with good working condition 1. Xerox Digital Machine; 2. HP indoor digital machine - 60" - with bulk ink system; 3. Lamination Machine (manual) - 60"; 4. T-shirt Heat transfer machine; 5. Mug Heat transfer machine; 6. Creasing Machine; 7. Punching machine (for Calendar); 8. Punching machine for spiral binding; 9. Lamination machine (A3) Contact: 0507297855 Copy Center for sale AED 550,000 Fully fledged digital Copy Center in the heart of Abu Dhabi, professional and well running for more than 12 years is available for sale with all equipment and clientele. Excellent scope to move on to the gift printing and advertising fields; ideal location; and reputation of quality.

Contact: 0502458095 Printing press for sale Printing machines - 5 color Heidelberg; 2 color GTO; 1 color heidelberg Contact: 0522572711 Running printing press for sale in Dubai Reputed, running printing press for sale in Dubai; Owner leaving the country.

Contact: 0564558838

Xerox ColorQube 9303 AED 20,000 Refurbished; 3 years old; Low/Mid Volume Decent condition; checked and certified by Xerox engineers; can be placed on a Full Service Maintenance Agreement from Xerox directly including consumables Contact: 0555336016 HP5000 AED 18,000 HP5000 - 60 inches - with bulk ink system - all printing heads are in perfect condition - good working condition manual lamination - 60inches Contact: 0507297855 Screen printing machine AED 8,000 Screen printing machine for t-shirts Contact: 0566984570 HP Designjet T1100 44inch plotter/printer AED 5,000 Price is negotiable; printer is in excellent condition; dryer built in; 44 inch max plotting/printing width.

Contact: 0503973712 Printing and lamination machine AED 35,000 HP 5500 Large format printing machine with upgraded bulk ink system and all accessories. Cold lamination machine large format size 1.5 with all accessories.

Contact: 0551300068 Plotter HP Designjet 500 Plus 42" AED 3,800 Plotter HP Designjet 500 Plus 42" with continuous refill ink system + 4 bottles of ink Contact: 050 2986512

Grab the Finest Prospects to enhance your career

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‫مقالة خبير‬

‫وبا ‪2016‬‬ ‫در‬ ‫التغيير‬ ‫إدارة‬

‫أعد تركيزك‬

‫على ما هو مهم‬ ‫بينما تقدم المعارض التجارية مثل "‪ "Drupa‬مجموعة من الخيارات‬ ‫ً‬ ‫لمستقبل الطباعة‪ ،‬هي أيضا تقدم الكثير من الطرق المسدودة‬ ‫رود هايز‬

‫‪ME‌Printer August 2016‬‬

‫رود هايز لطالما كان على رأس العديد من‬ ‫المجالت التجارية من مثل ‪ British Printer‬و‬ ‫‪ ،Printing World‬وكخبير في مجال العمل مع‬ ‫المطابع‪ ،‬عمل هايز مع مجلة مي برنتر منذ بداية‬ ‫إصدارها‪ ،‬وهو شخصية معروفة في مجمل‬ ‫فعاليات الصناعة في جميع أنحاء العالم‪ .‬وال يزال‬ ‫يعمل بوصفه استشاري للصناعة‪ .‬كما أنه يكتب‬ ‫بانتظام لمجلة مي برنتر وعدد من أهم المجالت‬ ‫التجارية االوروبية‪.‬‬

‫‪45‬‬

‫م���ن وقت آلخر‪ ،‬تقاطعت س���بلي مع العديد من‬ ‫المراقبي���ن و الدع���اة الصناعيي���ن حيث كانت‬ ‫ً‬ ‫غالبا تأخذني أفكاري الى المقولة التي تنس���ب‬ ‫الى عمالق األدب البريطاني "جورج برنارد شو"‬ ‫والت���ي تق���ول " الذي���ن يق���درون س���يفعلون – و‬ ‫ّ‬ ‫الذين ال يقدرون سيعلمون"‪.‬‬ ‫هك���ذا مالحظ���ة توح���ي أن انتق���ادي له���ؤالء‬ ‫الخب���راء لي���س بخف���ي‪ .‬ه���ؤالء الخب���راء الذي‬ ‫لطالم���ا أعجب���ت به���م بس���بب مالحظاتهم في‬ ‫الصناع���ة المطبعية والطريقة التي يس���تطيعون‬ ‫به���ا أن يوضح���وا \ يش���يروا إل���ى أه���م التيارات‬ ‫الرائج���ة بإيج���از و أن ّ‬ ‫يدعم���وا مالحظاته���م‬ ‫بالبيانات واالحص���اءات والمالحظات الكثيرة‬ ‫في الصناعة‪.‬‬ ‫بالطب���ع‪ ،‬هم محقين بقوله���م أن "‪ "Drupa‬تقدم‬ ‫مجموع���ة م���ن خي���ارات متع���ددة لمس���تقبل‬ ‫الطباعة‪ ،‬لكن "‪ "Drupa‬مثل أي معرض تجاري‬ ‫ً‬ ‫يق���دم أيض���ا مجموع���ة كبي���رة م���ن النهاي���ات‬ ‫المس���دودة‪ .‬بالطب���ع تكم���ن المهارة ف���ي القدرة‬ ‫على تمييز الفرق‪ .‬هذا أمر مهم بالنسبة للصناعة‬ ‫المطبعية في الش���رق األوسط والتي تعتبر مفتتة‬ ‫ً‬ ‫جدا‪ .‬تبدو بع���ض دور الطباعة ناجحة ومجهزة‬ ‫ب���آالت ذات تقني���ات عالي���ة الج���ودة تعم���ل بال‬ ‫هوادة‪ ،‬بينما في مكان قريب ستجد متخصص‬ ‫طباع���ة حرف���ي يمل���ك ربم���ا زوج م���ن طابع���ات‬ ‫"‪ "Sormz‬و طابع���ة م���ن ن���وع "‪ "GTO‬و صفيحة‬ ‫للتقطيع و تجده يملك نفس كمية العمل‪.‬‬

‫م���ع ذلك كل األعمال التجارية كبيرة كانت أم‬ ‫صغيرة‪ ،‬ه���ي على أعتاب التغيير‪ .‬لطالما كانت‬ ‫الطباعة هكذا‪ .‬المنافسة تعني هوامش صغيرة‬ ‫ً‬ ‫ً‬ ‫عموما و مهلة دفع تمتد أحيانا إلى ‪ 90‬يوم‪.‬‬ ‫الش���ركات التي تبت���اع الطابعات تعتب���ر نفقات‬ ‫ه���ذه الطابعات من التكاليف و النفقات العامة‪.‬‬ ‫فك���ر باألم���ر‪ ،‬تعتب���ر الكراس���ات‪ ،‬و الالفت���ات‪،‬‬ ‫والمج�ل�ات‪ ،‬والقرطاس���ية بأنها ثم���ن المبيعات‬ ‫الناجح���ة‪ ،‬ل���ذا ف���إن أي انخفاض ف���ي تكلفة‬ ‫الطباعة س���يتم الس���عي إليه بال هوادة‪ .‬تعرض‬ ‫دور الطباعة التي تسمح لزبون محدد واحد أن‬ ‫ً‬ ‫يكون مس���ؤوال عن ‪ 25%‬من مبيعاتها الش���هرية‬ ‫نفسها لمخاطر هائلة ومن المؤكد أنها ستغلق‬ ‫أبوباه���ا ف���ي نهاي���ة المط���اف‪ .‬يعتبر ه���ذا األمر‬ ‫بديهي في مجال الطباعة ويطبق على المطابع‬ ‫الكبي���رة أو المزودي���ن المتواضعين‪ .‬المش���كلة‬ ‫ً‬ ‫ذات ش���قين‪ :‬أوال عدم دراسة التيارات رائجة‪،‬‬ ‫و\ أو االعتماد على خطة واحدة‪.‬‬ ‫ربم���ا تمل���ك "‪ "Drupa‬إجاب���ات األلغ���از كهذه‪،‬‬ ‫ولكن لم يت���م تقديم هذه الحلول في القاعات‬ ‫الت���ي اس���تقبلت "‪ "KBA‬أو "‪ "Heidelberg‬أو‬ ‫المق���دم "‪ "Benny Landa‬عل���ى الرغ���م م���ن‬ ‫ق���درة كل واح���د منه���م عل���ى توفي���ر الحل���ول‬ ‫ل���كل المصاع���ب الت���ي تواج���ه دور الطباع���ة‬ ‫المعاصرة‪.‬‬ ‫ال‪ ،‬التح���دي يكمن ف���ي عقل���ك\ مخيلتك وهو‬ ‫هذا‪.‬‬

‫كون���ك صان���ع الق���رار الرئيس���ي ومالك ش���ركة‬ ‫الطباع���ة‪ ،‬ف���ي أي ي���وم ال عل���ى التحدي���د‪ ،‬هل‬ ‫بإم���كان ش���ركتك أن تكون ق���ادرة على إخراج‬ ‫البيان���ات التي ستس���اعد على إيج���اد األجوبة‬ ‫لألسئلة التالية‪ :‬بنقرة إصبع فقط‪ ،‬هل سيظهر‬ ‫ك���م أدخ���ل كل موظف م���ن اإلي���رادات أو كم‬ ‫يس���تغرق وصول األم���وال إلى البن���ك بعد قيام‬ ‫الزبون بتثبت طلب؟ هل بإمكانك‪ ،‬باستخدام‬ ‫مب���دأ نص���ل "أوكام"‪ ،‬أن تق���وم بتش���ريح كل‬ ‫ّ‬ ‫مهمة عمل في مصنعك إلى الحد الذي يمكنك‬ ‫م���ن تحديد اإليرادات و المس���اهمة في الفائدة‬ ‫التي تقدمها كل قطعة؟‬ ‫على األغلب ال تس���تطيع‪ ،‬و لكن الكثيرون كان‬ ‫ليتوجه���وا إل���ى "‪ "Drupa‬أو االط�ل�اع عل���ى مدى‬ ‫ش���مولية"‪ "Drupa‬بينما يتحاملون و في رأسهم‬ ‫تط���ن أس���ئلة بحثي���ة خاطئ���ة‪ ،‬و أكثر األس���ئلة‬ ‫ً‬ ‫ش���يوعا ه���و‪ :‬ماه���ي اآلل���ة الت���ي س���تقوم بمهام‬ ‫اإلنتاج الرئيسية بشكل أسرع فأستطيع بها أن‬ ‫ازيد من إنتاجيتي؟‬ ‫الذهاب الى "‪ "Drupa‬أو دراس���ة مدى ش���مولها‬ ‫يج���ب أن يك���ون من منظور البح���ث عن نظام‬ ‫المعلوم���ات ال���ذي يوف���ر أفض���ل المعلوم���ات‬ ‫التجاري���ة بس���رعة‪ ،‬و مكام���ن نق���اط الضعف‬ ‫التي قد تسقط الش���ركة أو بالعكس إيجاد حل‬ ‫لنقط���ة ضعف قد يقود الش���ركة لس���نوات من‬ ‫الفائدة المتزايدة‪.‬‬ ‫ً‬ ‫خطط لألمر مليا و بعدها انخرط باالستثمار‪.‬‬

‫ّ‬ ‫على الصعيد اإليجابي ّ‬ ‫فإن األسواق المالية في منطقة الشرق األوسط ما‬ ‫ّ‬ ‫ّ‬ ‫ت���زال توصف ّأنها ذات كثافة ّ‬ ‫المضمنة‬ ‫نقدية‪ .‬حي���ث أكدت التحليالت‬ ‫ًّ‬ ‫في التقري���ر ّأن ارتباط معظم الدول باألموال ّ‬ ‫الن ّ‬ ‫قدية ما يزال قويا بنس���بة‬ ‫‪ 75-80٪‬م���ن معام�ل�ات البي���ع الت���ي ُأ َ‬ ‫نج���زت خ�ل�ال االعتماد عل���ى تلكَ‬ ‫ُ‬ ‫الوسيلة‪ ،‬حيث ُس ّجلت نسب أعلى في بعض البلدان مثل مصر‪.‬‬ ‫ً‬ ‫ّ‬ ‫كم���ا ّ‬ ‫النقدية أيضا‬ ‫يتميز ع���دم االس���تقرار اإلقليمي باس���تخدام األم���وال‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫وخاص���ة أنها وس���يلة ذات قيمة كبيرة ‪ -‬م���ا يعني أن األوراق المالية‬ ‫–‬ ‫ّ‬ ‫ّ‬ ‫النقدية ه���م أقل عرضة لق���درة المصرف التج���اري أو المركزي‬ ‫والقط���ع‬ ‫على اس���تعادتها‪ .‬ما ّ‬ ‫ّ‬ ‫المركزية لطباعة المزيد من‬ ‫يؤدي إلى حاجة البنوك‬ ‫ً‬ ‫ّ‬ ‫ّ‬ ‫النقدية مقارنة مع المجتمعات األقل استخداما لها والذي بدوره‬ ‫األوراق‬ ‫ّ‬ ‫يؤدي إلى زيادة في التكاليف‪.‬‬ ‫ّأم���ا عل���ى ّ‬ ‫ّ‬ ‫النقدية فهو اس���تبدال أوراق‬ ‫الصعيد الس���لبي لطباع���ة األوراق‬ ‫ّ‬ ‫القط���ن التقليدية مع ركائز البالس���تيك‪ ،‬حيث تم اعتم���اد هذا الخيار من‬ ‫أستراليا وكندا؛ كما ستحذو المملكة المتحدة حذوهم في شهر سبتمبر‪/‬‬ ‫أيلول من عام ‪ 2016‬من خالل طرح فكرة طباعة فئة نقدية جديدة وهي‬ ‫َ‬ ‫فئ���ة ‪ 5 £‬يورو ع���ن طريق ّ‬ ‫المعتمد البوليم���ر الجارديان‬ ‫المورد األساس���ي‬ ‫ُ ّ‬ ‫ّ‬ ‫من خالل (إنوفيا) ‪ .INNOVIA‬إذ تش���كل األوراق النقدية البالس���تيكية‬ ‫ً‬ ‫عرضة للتزوي���ر‪ ،‬إلاّ ّأنها ّ‬ ‫تتميز بطول األمد‪ ،‬من‬ ‫مش���اكل جديدة وتجعلها‬ ‫‪ 2-4‬مرات أكثر من العملة الورقية النقدية‪.‬‬ ‫لق���د كانت بداية ظهور األوراق ّ‬ ‫النقدية المصنوعة من البالس���تيك قديمة‬ ‫التذكارية ّ‬ ‫ّ‬ ‫الصادرة عن‬ ‫في الش���رق األوسط من خالل طباعة فئة ‪ 1‬دينار‬ ‫بن���ك الكويت المركزي في عام ‪1993‬عق���ب تحريرها خالل حرب الخليج‬ ‫األول���ى‪ .‬حيث ل���م ّتتخذ ال���دول العربية نهجه���ا‪ ،‬بيد ّأن إس���رائيل بدأت‬ ‫ّ‬ ‫النقدي���ة البالس���تيكية حيث أصدرت فئة ‪ 20‬ش���يكل في‬ ‫إص���دار األوراق‬ ‫عام ‪ ،2008‬بعد أن حذت حذو متداولي العملة النقدية‪.‬‬

‫ّ‬ ‫ّ‬ ‫الطوابع الضريبية‬

‫استصدار التذاكر‬

‫لق���د ش���هدت أس���واق الش���رق األوس���ط‪ ،‬إن ل���م تكن ش���هدته األس���واق‬ ‫ً‬ ‫ً‬ ‫ّ ً‬ ‫تط���ورا ملحوظ���ا ف���ي اس���تصدار التذاك���ر‪ ،‬ما س���يكون نتاجا‬ ‫العالمي���ة‪،‬‬ ‫ّ‬ ‫لمشروع استبدال البنية التحتية للنقل في العديد من البلدان‪.‬‬ ‫ً‬ ‫ُ‬ ‫انخفاضا ّ‬ ‫تشهد ّ‬ ‫بالطلب على جوازات ّ‬ ‫السفر‪ ،‬وبطاقات‬ ‫األيام القادمة‬ ‫إذ‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫الهوية الش���خصية الوطنية‪ ،‬ورخص القي���ادة‪ ،‬على الرغم من تضاعف‬ ‫ً‬ ‫النم���و ف���ي ّ‬ ‫النصف األول من العقد‪ .‬والذي ُي ّ‬ ‫عد نتاجا لمش���اريع حديثة‬ ‫ّ‬ ‫رئيس���ية الستصدار جوازات ّ‬ ‫السفر‪ ،‬وذلك بإشراف الواليات الناشئة في‬ ‫منظم���ة الطيران المدني الدول���ي (‪ )ICAO‬لتنفيذ إصدار جوازات الس���فر‬ ‫ّ‬ ‫السجالت الممنوحة‪.‬‬ ‫اإللكترونية من خالل‬ ‫ّ‬ ‫ً‬ ‫وقد ّ‬ ‫تبنت العديد من دول الخليج أيضا البرامج المتعلقة بإدخال بيانات‬ ‫ّ‬ ‫الوطنية من خالل ش���يفرات الكترونية‪ ،‬وف���ي بعض الدول‬ ‫بطاق���ة الهوية‬ ‫مثل قطر التي استخدمت البيانات البيومترية‪.‬‬ ‫إن عدد المش���تركين ضمن هذه المبادرة لم يكتمل بعد‪ ،‬كما ّأنه يتيح‬ ‫المج���ال أكثر وين���ذر بازدياد س���وق ّ‬ ‫الطباع���ة اآلمنة على نطاق أوس���ع‪.‬‬ ‫ّ‬ ‫الش���خصية الوطنية‬ ‫وذلك ألن هذه الوثائق األمنية اإللكترونية كالبطاقة‬ ‫ً‬ ‫البحرينية‪ ،‬ويمكن أيضا أن تس���تخدم في إصدار رخص القيادة‪ ،‬حيث‬ ‫ّ‬ ‫الخاص���ة بتحدي���د هوية‬ ‫ّأن االزدي���اد الكبي���ر ف���ي اس���تصدار البطاق���ات‬ ‫ّ‬ ‫ّ‬ ‫الصحي���ة ّأدى إلى تقل���ص عدد البطاق���ات التي‬ ‫الناخبي���ن والبطاق���ات‬ ‫ّ‬ ‫الوطنية‪.‬‬ ‫تطلبها السوق‬

‫وثائق الهوية‬

‫و ستش���هد النتائ���ج ذاته���ا م���ن خ�ل�ال االعتم���اد الكبي���ر عل���ى البيان���ات‬ ‫ّ‬ ‫المخزنة في السجالت المتكاملة وربطها بقواعد بيانات وطنية‬ ‫البيومترية‬ ‫ّ‬ ‫أو دولي���ة‪ ،‬حيث س���يؤدي هذا التحول إلى التخفيف م���ن عبء االعتماد‬ ‫عل���ى ّميزات الطباع���ة التقليدية لمكافحة تزييف العم�ل�ات‪ ،‬وحتى ّإن ّتم‬ ‫تزييفه���ا بش���كل معقول‪ ،‬حينها ل���ن يكون ّ‬ ‫أي مس���تخدم قادرعلى تكرار‬ ‫البيانات ُ‬ ‫المدخلة ّإما عن طريق بصمة اإلصبع أو بصمة العين المرتبطة‬ ‫بالهوية الفردية‪.‬‬

‫ّإن مستقبل الطباعة اآلمنة العالمي متاح للشراء عبر اإلنترنت‪.‬‬ ‫ً‬ ‫ً‬ ‫نحن نقدم لقراء مجلة "مي برنتر" خصما خاصا بنسبة ‪٪10‬‬ ‫والمتوفر مع هذا التقرير حتى ‪ 31‬أغسطس‪/‬آب من عام ‪.2016‬‬ ‫يرجى زيارة موقعنا‪http://www.smitherspira. :‬‬ ‫‪com/industry-market-reports/printing/the‬‬‫‪future-of-global-printing-markets-to-2020‬‬ ‫رمز الخصم‪ME10OFF :‬‬

‫ُ‬ ‫سميثر ز بيرا هي الجهة المسؤولة عن ّ‬ ‫التعبئة والتغليف واألوراق والعديد من إمدادات صناعة الطباعة في جميع أنحاء العالم‪ .‬إذ أنشئت عام ‪ ،1930‬حيث تمنح سميثر ز بيرا االستشارات‬ ‫ّ‬ ‫ّ‬ ‫والتقنية‪ ،‬و إجراء االختبارات‪ ،‬وتبادل المعلومات واألحداث لمساعدة العمالء بالحصول على ر ؤ ى األسواق‪ ،‬وتحديد الفرص المواتية‪ ،‬وتقييم أداء المنتج و إدارة التنفيذ‪.‬‬ ‫االستراتيجية‬ ‫لمزيد من المعلومات يرجى زيارة ‪www.smitherspira.com‬‬

‫‪ME‌Printer August 2016‬‬

‫وق���د ّ‬ ‫الطواب���ع الضريبية لس���وق حماي���ة ّ‬ ‫ح���ددت س���ميثرز بي���را ّ‬ ‫الطباعة‬ ‫ً ّ ً ًّ‬ ‫العالم���ي باعتبارها جزءا ثنائي���ا مهما للنمو على مدى الس���نوات الخمس‬ ‫المقبل���ة‪ ،‬حيث تصدر طوابع ضريبية لمنتجي ومس���توردي ّ‬ ‫الس���لع التي‬ ‫تس���تلزم ّ‬ ‫الكحولي���ة ّ‬ ‫ّ‬ ‫والتبغ لتثبت دف���ع الواجبات‬ ‫الضرائ���ب كالمنتجات‬ ‫ّ‬ ‫المترتبة على الحكومة‪.‬‬ ‫ً‬ ‫ُ‬ ‫ّ‬ ‫وس���تكون الزيادة المقبلة اعتم���ادا على ّ‬ ‫الزيادة المتوقع���ة على الضرائب‬ ‫المفروض���ة عن���د تصدي���ر واس���تيراد العدي���د م���ن المنتج���ات كاألدوي���ة‬ ‫س���يتم تنفي���ذه عل���ى ّ‬ ‫ّ‬ ‫الصعيدين العالم���ي‪ ،‬كما هو‬ ‫والس���جائر‪ .‬وه���ذا ما‬ ‫ّ‬ ‫الح���ال ف���ي ُبني���ة ّاتفاقية األم���م المتحدة العالمي���ة لمكافح���ة التبغ والتي‬ ‫ً‬ ‫س���تصبح نافذة بحلول عام ‪ .2018‬وأيضا عل���ى الصعيد اإلقليمي‪ ،‬كما‬ ‫ه���و الحال في هيئة ّ‬ ‫ّ‬ ‫والخاصة بالكش���ف‬ ‫التوجيه التابعة لالتحاد األوربي‬ ‫عن األدوية ّ‬ ‫المزيفة‪.‬‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫نش���هد في هذه اآلونة الطوابع المرفقة بميزات أمنية كالحروف الصغيرة‬ ‫الت���ي تس���تخدم على نطاق واس���ع إال ّأنه ّ‬ ‫يت���م تزويرها على نطاق واس���ع‬ ‫ً‬ ‫ّ‬ ‫أيضا‪ .‬فالطواب���ع الضريبية المرفق���ة مع إمكانيات االس���تيراد والتصدير‬ ‫ًّ‬ ‫هي أكثر تكلفة من حيث انتش���ارها واس���تخدامها إال ّأنه���ا ّفعالة جدا في‬ ‫ً‬ ‫ضمان تحقيق األرباح الضريبية حيث س���تكون ه���ذه ّ‬ ‫النظم ّفعالة جدا‬ ‫على المدى الطويل من حيث تحقيق ّ‬ ‫التكاليف‪ ،‬ومنع االتجار بالبضائع‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫الصحة العامة والحد من التدخين من‬ ‫المهربة‪ ،‬والمساعدة على حماية‬ ‫ّ‬ ‫خالل وقف مبيعات الس���جائر غير المش���روعة بأس���عار أقل من األس���عار‬ ‫المطروحة في األسواق‪.‬‬

‫ّ‬ ‫كم���ا ّ‬ ‫متخصص���ة لتطوير ط���رق اس���تصدار الطوابع‬ ‫يتم طل���ب وس���ائل‬ ‫الضريبي���ة حي���ث يفترض وضع المزيد من ّ‬ ‫ّ‬ ‫الطلب���ات على ّميزات األمان‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫الرقمية الثالثية األبعاد والوسائل التقنية غير المطبوعة‪.‬‬ ‫وق���د وضع���ت ّ‬ ‫الطابعات اآلمنة في منطقة الش���رق األوس���ط لالس���تفادة‬ ‫ّ‬ ‫م���ن هذا ّ‬ ‫الطل���ب المتزايد‪ .‬حي���ث أوضحت البيانات الت���ي تضمنها تقرير‬ ‫س���ميثرز ّ‬ ‫كيفي���ة اإلجماع على الطل���ب اإلقليمي المتزاي���د للحصول على‬ ‫ّ‬ ‫ّ‬ ‫الضرائ���ب والطواب���ع البريدي���ة والتي س���تزداد بمعدل ما يق���ارب ‪ 25٪‬في‬ ‫ّ‬ ‫ّ‬ ‫السنة خالل فترة دراسة هذه المتطلبات‪.‬‬

‫‪46‬‬

‫إتجاهات‬

‫الطباعة اآلمنة‬

‫ّ‬ ‫ّ‬ ‫السوق العالمية للطباعة اآلمنة قد‬ ‫يبلغ ‪ 37‬مليار دوالر بحلول عام ‪2020‬‬ ‫ُ‬ ‫تضاعف سوق الشرق األوسط من ‪ 1‬بليون دوالر إلى ما ُيقارب‬ ‫‪ 2‬بليون دوالر بحلول عام ‪2020‬‬

‫‪ME‌Printer August 2016‬‬

‫أظه���رت األبحاث الت���ي أجرتها "س���ميثرز بيرا" وهي الجهة المس���ؤولة عن‬ ‫ّ‬ ‫التعبئ���ة والتغلي���ف واألوراق والعديد م���ن إمدادات صناع���ة الطباعة في‬ ‫ً‬ ‫جمي���ع أنحاء العالم على األس���واق إتاحة فرصا ّ‬ ‫مهمة لألس���واق لضمان‬ ‫الطباع���ة اآلمنة في الش���رق األوس���ط‪ ،‬حي���ث أظه���ر التقرير الص���ادر عن‬ ‫سيحدث نقلة ّ‬ ‫سميثرز أن مستقبل أسواق الطباعة اآلمنة العالمية ُ‬ ‫نوعية‬ ‫في الس���وق العالمية بحلول عام ‪ ،2020‬حيث س���ترتفع م���ن ‪ 20.4‬مليار‬ ‫دوالر من���ذ عام ‪ 2010‬في ما يقارب ّ‬ ‫معدل النمو الس���نوي اإلجمالي والذي‬ ‫بلغت نس���بته ‪ 6.0٪‬لتصل إلى ‪ 37.0‬مليار دوالر في عام ‪ .2020‬إذ يثبت‬ ‫العديد من العوامل كالضغط المتزايد الذي تحدثه وس���ائل التكنولوجيا‬ ‫ّ‬ ‫ّ‬ ‫التقليدية‪ ،‬وتباطؤ البرامج الخاصة‬ ‫الرقمي���ة إليجاد حلول بديلة للطباعة‬

‫‪47‬‬

‫بتطوي���ر طريقة اس���تصدار جوازات الس���فر الواس���عة النطاق م���ا يعني أن‬ ‫التط���ور الذي سيش���هده النصف الثاني من العقد س���يكون أقل مما كان‬ ‫عليه في البداية‪.‬‬

‫ ّ‬ ‫الشرق األوسط‬

‫ً‬ ‫ووفق���ا للبيان���ات المذك���ورة ف���ي تقرير س���ميثرز والت���ي ُتظه���ر ّأن موضوع‬ ‫تضاعف األس���واق في منطقة الش���رق األوس���ط في العقد قيد الدراس���ة‪.‬‬

‫حي���ث يتضاع���ف من ‪ 1‬بلي���ون دوالر خالل ع���ام ‪ 2010‬إلى م���ا ُيعادل ‪2‬‬ ‫ً‬ ‫بلي���ون دوالر بحل���ول عام ‪ ،2020‬حيث ّأن المنطقة س���وف ّتتخذ اتجاها‬ ‫أوس���ع من االنكماش الذي ش���هدته العشر سنوات األخيرة‪ ،‬ولكن معدل‬ ‫السنوي اإلجمالي ال يزال أعلى ً‬ ‫ّ‬ ‫قليال من ّ‬ ‫النمو ّ‬ ‫المعدل العالمي‪ .‬باستثناء‬ ‫ً‬ ‫نموا أسرع كما ّ‬ ‫أفريقيا التي ستشهد ّ‬ ‫تضمن التقرير‪.‬‬ ‫ّ‬ ‫ّ‬ ‫ّأما على الصعي���د العالمي فإن ثلثي النمو في طباعة األوراق ّ‬ ‫المالية ُيعزى‬ ‫َ‬ ‫والطوابع ّ‬ ‫لسوقي األوراق النقدية ّ‬ ‫الض ّ‬ ‫ريبية‪.‬‬ ‫إلى تزايد االحتياج‬

‫ّ‬ ‫الن ّ‬ ‫قدية‬ ‫العمالت‬

‫ً‬ ‫الم ّ‬ ‫وم���ن ُ‬ ‫ّ‬ ‫الورقية‪ ،‬وه���ي الفئة األكثر اس���تخداما‪،‬‬ ‫رجح أن تش���هد العم�ل�ات‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫ّ‬ ‫السياس���ات الن ّ‬ ‫التوس���ع‪ .‬ويعزى ذلك ّ‬ ‫جزئيا إلى ّ‬ ‫انخفاضا طفيفا في ّ‬ ‫قدية‪،‬‬ ‫ُ‬ ‫ّ‬ ‫والظ���روف االجتماعية واالقتصادي���ة لتكوين بيئة طباعة أكث���ر قدرة على‬ ‫ّ‬ ‫المنافسة‪ ،‬ولكن التحذير األكبر لما ستؤول إليه األمور في المستقبل نتيجة‬ ‫قدية ّ‬ ‫والس���يولة ّالن ّ‬ ‫زيادة اس���تخدام البطاقات الخاص���ة بالدفع ّ‬ ‫للحد من‬ ‫ّ‬ ‫الحاجة إلى العملة الصعبة‪ .‬بيد ّأن طابعات األوراق النقدية ستكون قادرة‬ ‫معدل ّالنمو إلى ّ‬ ‫على تعويض انخفاض ّ‬ ‫حد ّ‬ ‫معين من خالل فرض ارتفاع‬ ‫األسعار على األوراق ّ‬ ‫َ‬ ‫النقدية الثابتة ُ‬ ‫ستخدمة ّ‬ ‫والميزات اآلمنة‪.‬‬ ‫الم‬

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10

ME‌Printer August 2016

NOT TO BE MISSED FEATURES

48

> Get the latest regional and international news > Read articles and blogs by industry specialists > Learn about trade events around the region and globe > Access job opportunities > Get the resume of the perfect candidate for your job > Check our library of insightful white papers > Post comments > Read ME Printer Magazine online > Search and post your classifieds ads online > Share ME Printer’s website content with your friends and colleagues

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‫إتجاهات‬

‫الطباعة واالستهالك الرقمي‬

‫الس���بب في هذا إلى التقدم المس���تمر إلمكانيات نافثة الحبر الصناعية و‬ ‫ً‬ ‫التغير الس���ريع ف���ي إنتاج التصنيع‪ .‬كما ُيعتقد أيضا أن هذا يتماش���ى مع‬ ‫تغير المس���تهلكين و الحاجة لتصنيع مرن و فوري الشيء الذي أدى إلى‬ ‫تحول عدد من الصناعات‪ .‬تؤمن نس���بة أقل من (‪ )2%‬بعدم وجود نمو‬ ‫ً‬ ‫إطالقا‪.‬‬

‫تطبيقات جديدة‬

‫هناك عدد من الفوائد الرئيس���ية التي يبحث عنها المستثمر عند اقتنائه‬ ‫لتقنية الطباعة الصناعية‪ .‬ولكن هذه الفوائد التي يمكن أن يظن أحدهم‬ ‫أنه���ا ميزات بيع اإلنتاج الرقمي ليس���ت بالضرورة الدافع الرئيس���ي‪ً ،‬‬ ‫مثال‪:‬‬ ‫تبي���ن أن إمكانيات اإلنتاج اآللي (‪ )29%‬هي األقل أهمية‪ .‬ولكن‪ ،‬ما ُيعتقد‬ ‫بأن���ه‪ ،‬إلى ح���د ما‪ ،‬الفائدة األساس���ية هو بالحقيقة الق���درة على الطباعة‬ ‫على تطبيقات جديدة (‪ .)75%‬هذا ربما بس���بب الرغبة في إضافة القيمة‬ ‫و التنوع و بالفعل فتح أسواق جديدة بالكامل‪.‬‬ ‫أم���ا الفائدة الثاني���ة فهي اإلنتاج المرن وهو فائدة رقمية رئيس���ية بـ (‪)50%‬‬ ‫ً‬ ‫و تكاليف انتاج منخفضة بـ (‪ )46%‬متمة بذلك المراتب الثالث األولى‪.‬‬ ‫يش���ير هذا ب���أن الطباعة المس���امية الصناعية قد احتفظ���ت بقيمة عالية‬ ‫بس���بب أهميته���ا المتواصل���ة في عملية تصني���ع العديد م���ن المنتجات‪.‬‬ ‫بالنس���بة للطباع���ة الصناعية الرقمي���ة والنافثة للحبر يعد ه���ذا ً‬ ‫دليال على‬ ‫ً‬ ‫ً‬ ‫خل���ق قيم جديدة‪ ،‬و بأن ه���ذا ينال تقديرا عاليا‪ ،‬لذا ف���إن تكلفة اإلنتاج‬ ‫المنخفضة ليست الدافع الرئيسي‪.‬‬

‫التعاون المفتوح‬

‫يعتقد المش���اركون في االستطالع(‪ ،)72،48%‬مع وجود هامش‪ ،‬بضرورة‬ ‫وج���ود تع���اون مفت���وح بي���ن المزودين م���ن أجل اس���تمرار تطور الس���وق‬ ‫بفعالي���ة‪ .‬يتبع هذا الحاجة لوجود معرفة أكبر من طرف سلس���لة اإلمداد‬ ‫ً‬ ‫ككل‪ .‬التعاون مهم جدا في مجال الطباعة الصناعية‪ ،‬ال يملك بائع واحد‬ ‫كل اإلجابات و يجب على ع���دد من المزودين التعاون من أجل تحقيق‬ ‫تط���ور ناجح‪ .‬من الواضح أن باس���تطاعة الطباعة الصناعية االس���تفادة‬ ‫من تط���ور التعاون المفتوح بهدف رفع الدمج الفع���ال في التصنيع‪ .‬بينما‬ ‫ق���د تبط���ئ التطور مع���دالت الس���رية المرتفعة و غي���اب الرغبة ف���ي العمل‬ ‫المشترك‪.‬‬

‫‪ME‌Printer August 2016‬‬

‫األغلفة و األقمشة‬

‫‪49‬‬

‫يعتب���ر التغلي���ف(‪ )60%‬المج���ال الرائد فه���و مواصل بش���غل حصة من‬ ‫اس���تثمارات مزودي الصناعة وخاصة بما يتعلق بالطباعة الصناعية‪.‬‬ ‫تس���تمر عالمات المس���تهلكين التجارية بفرض أهمية عل���ى مكانتها في‬ ‫تس���ويق المنتج���ات و م���ن الواض���ح أن الطباعة ه���ي التقني���ة التي تميز‬ ‫و تحس���ن المنتج م���ن منظور المبيع���ات‪ .‬و يجب باإلضاف���ة إلى تزيين‬ ‫المنت���ج و نم���و الطباعة المباش���رة على القوالب \ العب���وات الذي يجذب‬ ‫الكثي���ر م���ن االنتباه‪ ،‬اإلش���ارة إل���ى ازدي���اد أهمي���ة التش���فير و التعليم \‬ ‫التأشير و الطباعة األمنية‪.‬‬ ‫تمي���ل عالمات الس���لع التجارية س���ريعة الت���داول إلى حماي���ة منتجاتهم‬ ‫ً‬ ‫م���ن حي���ث العالم���ة التجارية و أن يس���تطيعوا أيض���ا التتب���ع و تقفي األثر‬ ‫بفعالية لغايات أمنية‪ .‬تمنح الطباع���ة النافثة للحبر الرقمية باعة التجزئة‬ ‫و العالم���ات التجاري���ة الموثوقية في إدارة مس���تويات األس���هم و التوزيع و‬ ‫السيطرة على التكلفة و زيادة البيع و تخفيض التبديد‪.‬‬ ‫و ربم���ا الش���يء المثي���ر غي���ر األقمش���ة ه���و المس���توى المرتف���ع م���ن‬ ‫المش���تركين(‪ )47،79%‬في االس���تطالع الذي���ن يعتقدون ب���أن التصميم‬ ‫الداخلي على أس���طح جديدة س���يحقق أرباح كبي���رة‪ .‬يحظى هذا بدعم‬ ‫من النمو في طباعة الديكور الظاهرة بش���كل خ���اص في "‪ ."InPrint‬وفي‬

‫أس���فل القائمة تأتي الطباعة الوظيفية(‪ )29%‬ولكنها تبقى ملحوظة و ذات‬ ‫مصداقي���ة‪ .‬ولك���ن عل���ى الرغم م���ن الجلب���ة المصاحبة للطباع���ة ثالثية‬ ‫األبع���اد مات���زال متخلف���ة ع���ن كل العملي���ات األخرى من حي���ث الحياة‬ ‫الواقعية و االستخدام الحقيقي‪.‬‬

‫اإلبداع التقني و تغيير ميول العمالء‬

‫يحرك اإلبداع التقن���ي فرص إنتاج جديدة في مجموعة من الصناعات‪.‬‬ ‫يبدو أن تقنية الطباعة محظوظة في هذا الشأن المتالكها عملية تناظرية‪،‬‬ ‫مث���ل الطباعة المس���امية‪ ،‬المناس���بة لمجموعة واس���عة م���ن التطبيقات‬ ‫تش���مل أس���واق جديدة كالتقني���ة الذكي���ة‪ .‬باإلضافة إلى ذل���ك‪ ،‬تنضج‬ ‫ً‬ ‫تقنية نفث الحبر ش���يئا فش���يء و تصبح جاهزة لالستعمال في تطبيقات‬ ‫متع���ددة وباألخص في خلق قيمة جديدة تتمم فيه���ا الطباعة التناظرية‬ ‫بدل أن تحل محلها‪.‬‬ ‫م���ن الواضح من هذه النتائج أن الدافع األساس���ي ف���ي التغيير يتضمن‬ ‫بندين اثنين‪.‬‬ ‫اإلب���داع التكنولوجي ف���ي المقدمة (‪ )69.54%‬و جاء نتيج���ة لبحث الباعة‬ ‫ً‬ ‫عن أسواق جديدة و توفير إمكانيات جديدة لم تكن ممكنة سابقا‪ .‬هذا‬ ‫ليس كله نطاق الرقمية‪ .‬تكوين سوق جديدة في إلكترونيات المستهلك‬ ‫و التقني���ة الحديث���ة و حتمية نم���و هذا كله يعن���ي أن القطاعات مثل قطاع‬ ‫وس���ائل النقل\الس���يارات تدف���ع الطباع���ة المس���امية الصناعي���ة لتلب���ي‬ ‫الحاج���ة لإلبداع م���ن أجل تقنية أذك���ى‪ .‬ولكن من أجل تبن���ي أي تقنية‬ ‫ً‬ ‫حديث���ة يجب أيض���ا أن يكون هناك جاذبية من أعلى سلس���لة اإلمداد‪،‬‬ ‫أي م���ن المس���تهلك (‪ .)56،29%‬هذه البيئة أساس���ية من أج���ل التغيير‪.‬‬ ‫من الواضح وج���ود الحاجة لحلول جديدة للطباعة الصناعية من أجل‬ ‫تلبي���ة مجموعة متنوعة و مج���زأة من االحتياجات من قبل مس���تهلكين‬ ‫يتطورون باستمرار و ذوي معرفة و ذوق و متطلبات معقدة‪ .‬و يناسب هذا‬ ‫ً ً‬ ‫التي���ار بالتحديد اإلنتاج الرقم���ي‪ .‬وليس بعيدا جدا ع���ن هاذان التياران‬ ‫الرئيس���يان (‪ )42،38%‬يعيد قس���م تصنيع متغير هيكلت���ه من أجل تلبية‬ ‫االحتياجات من أجل "‪ "Industry 4.0‬و رقمنة الصناعة‪.‬‬

‫تطوير األحبار والمواد‬

‫م���ن أجل أن تنمو النافثة للحبر الصناعية في اس���تعماالتها من المنطقي‬ ‫وجود الحاجة إلى التطوير المتس���مر للتقنية األساس���ية‪ .‬الطبيعة الملحة‬ ‫ً‬ ‫ج���دا للطباع���ة الصناعي���ة تعني ب���أن الج���ودة و المتانة يج���ب أن تكون‬ ‫بأعل���ى معاييره���ا‪ .‬يعتق���د (‪ )60،40%‬مم���ن في االس���تطالع أن المس���ألة‬ ‫األساسية هي اختيار أفضل لألحبار و المواد لنافثة الحبر الصناعية‪.‬‬ ‫م���ن الواضح أن تط���ور و نمو النافثة للحب���ر الصناعية هو تحدي مصانع‬ ‫األحبار والمواد للتأقلم و التجديد لتلبية المتطلبات الحديثة‪ .‬هذه ليست‬ ‫ً‬ ‫بالمهمة الس���هلة نظرا لتنوع التطبيق���ات المختلفة و الصناعات‪ .‬تتم على‬ ‫أية حال مواجهة هذا التحدي ولكن ستبقى هذه مسألة أساسية لبعض‬ ‫الوق���ت في المس���تقبل‪ .‬الطباع���ة الصناعية هي هندس���ة و كيمياء بنفس‬ ‫الوقت‪.‬‬ ‫ً‬ ‫لذا‪ ،‬التقدم في اإلمكانيات الهندس���ية ل���ن يتزامن دوما مع التطور المالئم‬ ‫ً‬ ‫في التصني���ع الكيميائي‪ .‬ثانيا‪ ،‬تعتبر الجودة المحس���نة (‪ )51،01%‬ذات‬ ‫ً‬ ‫أهمي���ة وهو ليس بالش���يء الجديد عليه���ا نظرا لعدم الرض���ى بإنتاج أقل‬ ‫من المثالي‪ .‬في المرتبة الثالثة تأتي األنظمة األس���رع (‪ )47،65%‬وهو وجه‬ ‫مه���م ألي عملي���ة صناعية‪ ،‬ف���ي حين يت���م مواجهة كل ه���ذه التحديات‬ ‫م���ع مج���يء أنظم���ة المس���ارات الواح���دة و الس���رعة العامة المحس���نة و‬ ‫تطوي���ر الرؤوس تحتاج النافث���ة للحبر الصناعية لك���ي تزدهر في الظروف‬ ‫الصناعية مواجه���ة التحدي الكبير إلنتاج صور عالية الجودة و بس���رعة‬ ‫من أجل زيادة التبني‪.‬‬

‫ُ‬ ‫ً‬ ‫ّ‬ ‫الذهن‪ .‬إذ أ َ‬ ‫ّ‬ ‫جريت اعتمادا على‬ ‫الرقمية على االنتباه‪ ،‬وتشتيت‬ ‫الوس���ائل‬ ‫ّ‬ ‫ّ‬ ‫هذا النشاط وذلك من خالل التركيز على وضع دراسة نسبية للسلوك"‪.‬‬ ‫وأض���اف ً‬ ‫قائال‪ّ ":‬إن علماء النف���س أظهروا ّأن مراحل إنش���اء المعلومات‬ ‫ّ‬ ‫ّ‬ ‫تؤثر عل���ى ّردات الفعل إلى ّ‬ ‫ح���د كبير كتقدير الذات ّ‬ ‫والس���عي‬ ‫يمكنه���ا أن‬ ‫لتحقي���ق األه���داف‪ .‬فم���ن ّ‬ ‫الض���رورة إدراك ّ‬ ‫ال���دور ال���ذي تلعب���ه رقمن���ة‬ ‫المعلومات في هذا الجانب ّ‬ ‫المهم من اإلدراك‪".‬‬ ‫ُ‬ ‫و في دراس���ة أ َ‬ ‫ّ‬ ‫ّ‬ ‫جريت للمقارنة بين الوس���ائل الرقمية وغي���ر الرقمية والتي‬ ‫ّ‬ ‫أجراه���ا المؤلف���ون المش���اركون ف���ي البح���ث م���ن خ�ل�ال اعتمادهم على‬ ‫الس���ابقة‪ ،‬أظهرت فيها ّأن مستخدمي ّ‬ ‫الر ّ‬ ‫النسخة ّ‬ ‫األبحاث ّ‬ ‫قمية في لعبة‬ ‫ً‬ ‫العام���ة لحماية ّ‬ ‫الصح���ة ّ‬ ‫ّ‬ ‫ّ‬ ‫الن���اس كانوا َ‬ ‫أكثر َمي�ل�ا إلعطاء‬ ‫اس���تراتيجيات‬

‫ً‬ ‫بدال من األجوبة ّ‬ ‫العامة‪.‬‬ ‫حلول دقيقة‬ ‫ً‬ ‫ّ‬ ‫وقال���ت ماري فالناغان ‪" :‬وفقا لنس���بة التقبل الكبير الس���تخدام األجهزة‬ ‫الر ّ‬ ‫ّ‬ ‫اإللكتروني���ة ّ‬ ‫قمي���ة كم���ا ّيتضح لنا من خ�ل�ال اإلقبال على اس���تخدام‬ ‫الماليي���ن من ّ‬ ‫ّ‬ ‫التطبيقات واألجهزة ّ‬ ‫اللوحية في‬ ‫الذكية ومنح الحواس���يب‬ ‫ّ‬ ‫ّ‬ ‫الم���دارس‪ ،‬فق���د أثبتت الدراس���ات كيفي���ة تأثير تلك األجه���زة على مدى‬ ‫ً‬ ‫فض�ل�ا عن م���دى قدرتها على مس���اعدتنا في‬ ‫انتباهن���ا‪ ،‬وس���عة إدراكنا‪،‬‬ ‫للبرمجي���ات‪ .‬إذ ُي ّ‬ ‫فضل في بعض األحيان تعزيز ّ‬ ‫ّ‬ ‫النظرة‬ ‫تصميم أفضل‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫الش���مولية‪ .‬فكلم���ا كنا عل���ى دراي���ة أكب���ر ازدادت قدرتنا عل���ى التصميم‬ ‫ّ ً‬ ‫تجنبا للغايات أو نقاط الضع���ف التي تهدف إليها‬ ‫بش���كل أفضل وذل���ك‬ ‫ّ‬ ‫الرقمية‪".‬‬ ‫األجهزة‬

‫أشار استطالع أجرته "‪ "InPrint‬لعام (‪)2016‬‬ ‫إلى نمو متزايد في مجال الطباعة الصناعية‬ ‫كونها عملية وظيفية و زخرفية بنفس الوقت تخول الطباعة الصناعية‬ ‫قطاع التصنيع من التكيف مع متطلبات المستهلكين المتغيرة باستمرار‬

‫توقعات النمو‬

‫تس���تمر الطباعة الصناعية بكونها نجم قطاع تقنيات الطباعة الصاعد‪.‬‬ ‫بق���ي تبني التقني���ات الجدي���دة متين خالل األش���هر الـ‪ 18-24‬الس���ابقة‪.‬‬ ‫اإلمكاني���ات الفريدة الت���ي تتمتع بها الطباعة الصناعي���ة بكونها وظيفية و‬

‫ً‬ ‫ً‬ ‫زخرفي���ة تعني بأنها ت���ؤدي دورا حساس���ا في إنتاج منتج���ات و عمليات‬ ‫متع���ددة تمك���ن به���ا قط���اع التصنيع م���ن التأقل���م بش���كل متواصل مع‬ ‫متطلبات المستهلكين المتغيرة باستمرار‪.‬‬ ‫ً‬ ‫نظرا إلى المؤش���رات القوية التي تبشر بنمو الطباعة الصناعية فإنه ليس‬ ‫م���ن الغري���ب أن األكثرية العظمى ممن ش���ملهم االس���تطالع يعتقدون أن‬ ‫نس���بة النمو تبلغ (‪ )5%‬أو أعلى من ذلك‪ .‬يش���ير هذا إلى أن القطاع التقني‬ ‫ً‬ ‫ف���ي تطور س���ريع‪ .‬يؤم���ن (‪ )34%‬تقريبا بأن ه���ذا نمو ثنائي الرقم\س���ريع‬ ‫أي زي���ادة قد تبلغ (‪ )10%‬في عام (‪ )2014‬ف���ي حين\حيث اعتقد (‪)25%‬‬ ‫ممن ش���ملهم االس���تطالع بأن نس���بة النم���و س���تبلغ (‪ )10%‬أو أكثر‪ .‬يعود‬

‫‪ME‌Printer August 2016‬‬

‫أص���در مع���رض "‪ ، "InPrint‬وه���و معرض لتقني���ات الطباع���ة الصناعية‪،‬‬ ‫ً‬ ‫اس���تطالع صناعي���ة بالتعاون م���ع "‪ "IT Strategies‬س���اعد عل���ى إكمالها‬ ‫(‪ )150‬ممن شملهم االستطالع من كل أنحاء العالم بهدف إبراز التيارات‬ ‫والمعارف الرئيسية عن إنتاج الطباعة الصناعية المتطور باستمرار‪.‬‬ ‫كان ه���دف االس���تطالع الحص���ول على المعرف���ة و الفهم لس���رعة التطور‬ ‫في الس���وق باإلضافة إلى استخراج المش���اكل الرئيسية و اكتشاف نوع‬ ‫المس���تقبل الذي بإمكان تقني���ة الطباعة الصناعية أن تتطل���ع إليه‪ .‬أبرز‬ ‫االس���تطالع و التقري���ر تحليالت تتعلق بف���رص النمو للس���وق الجديدة و‬ ‫عالج���ت التحديات التي تواج���ه هذا القطاع تحت الضغط الش���ديد من‬ ‫أج���ل ج���ودة عالية ف���ي اإلنتاج في ظل ظ���روف تصنيع صعب���ة و متبدلة‬ ‫باستمرار‪.‬‬ ‫علق "ماركوس تيمسون" أحد مؤسسي معرض "‪:"InPrint‬‬ ‫ركز االستطالع والتقرير على تحليل الصعوبات و التيارات‪ ،‬و أبرزا الفرص‬ ‫ً‬ ‫الت���ي تملكه���ا تقني���ة الطباعة الصناعي���ة‪ .‬أظه���رت النتائج قطاع���ا يزخم‬ ‫باإلبداع و يتطور بس���رعة كبيرة‪ ،‬ولكن قد ش���عر المشاركون باالستطالع‬ ‫وجود تحديات رئيسية و حتمية وجود مبادرات معينة من أجل استمرار‬ ‫الطباعة الصناعية في النمو ش���املة على تعاونات أفضل و معرفة أفضل‬ ‫ً‬ ‫بالنافث���ة للحبر الصناعية‪ .‬و أيضا من التحديات األساس���ية التي تواجه‬ ‫الصناعة هي أخذ قرار االستثمار الصحيح للمرحلة التالية من أجل تطور‬ ‫ً‬ ‫ً‬ ‫الطباعة النافثة للحبر‪ ،‬تلعب "‪ "InPrint‬دورا واضحا بما يخص ذلك في‬ ‫حين يستمر المعرض بإلهام القطاع لكي ينمو ويتطور‪.‬‬

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‫إتجاهات‬

‫الطباعة واالستهالك الرقمي‬

‫ّ‬ ‫وسائل اإلعالم الرقمية‬ ‫ّ‬ ‫قد تؤثر على االنتباه‬

‫‪ME‌Printer August 2016‬‬

‫الرقمية أثناء القراءة ّ‬ ‫ّ‬ ‫يصبون‬ ‫أظهرت دراسة حديثة أن مستخدمي الوسائل‬ ‫ّ‬ ‫ً‬ ‫ُجل تركيزهم على التفاصيل الدقيقة بدال من استنباط الفكرة العامة‪.‬‬

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‫ً‬ ‫ووفقا لدراس���ة ُنش���رت ضم���ن وقائع المؤتمر الس���ادس عش���ر لالقتصاد‬ ‫والحس���اب والذي ُيعن���ى بالعوامل البش ّ‬ ‫���رية لنظم الحوس���بة‪ ،‬أوضحت‬ ‫الر ّ‬ ‫ّأن اس���تخدام الوس���ائل ّ‬ ‫قمية كاألجهزة اللوحي���ة اإللكترونية‪ ،‬وأجهزة‬ ‫ّ‬ ‫ّ‬ ‫الكمبيوت���ر المحمول���ة أثناء الق���راءة جع���ل المس���تخدمين يصبون جل‬ ‫ً‬ ‫تركيزه���م عل���ى التفاصي���ل الدقيقة بدال من تفس���ير المعلوم���ات بطريقة‬ ‫ّ‬ ‫ّ‬ ‫عامة‪ .‬إذ س���لطت تلك النتائج الضوء على كيفية تأثير تلك األجهزة على‬ ‫ّ‬ ‫ّ‬ ‫تجريدية‪.‬‬ ‫احتمالية استخدامنا لألفكار بصورة‬ ‫ًّ‬ ‫ً‬ ‫ّ‬ ‫وقد ناقش البحث س���ؤاال أساس���يا حول تأثير عملية معالجة المعلومات‬ ‫بي���ن األجه���زة الرقمية وغي���ر الرقمية على مراح���ل اس���تنباط المعلومات‬ ‫وتفسيرها وهي مرحلة أساسية بين الواقعية والتجريدية والتي يستخدمها‬ ‫ّ‬ ‫الس���لوكيات‪ ،‬واألح���داث‪ ،‬ومثي���رات المعلومات‬ ‫األش���خاص ف���ي إدراك‬ ‫األخ���رى وتفس���يرها‪ .‬وذلك لمعرفة م���ا إذا كانت معالج���ة المعلومات عبر‬ ‫رقمية أو غيرها من ش���أنها أن ّ‬ ‫وس���يلة ّ‬ ‫تؤدي إلى نتيجة مختلفة في نطاق‬ ‫تفسير المعلومات أو العقلية التي ستؤثر في بناء المعلومات‪.‬‬ ‫ّ‬ ‫لقد كان البحث محاولة لمناقشة العديد من العوامل األساسية المتباينة‬ ‫بين الوسائل ّ‬ ‫الرقمية وغير الرقمية‪.‬‬ ‫وذلك باالطالع على معلومات أو موضوع ما إلجراء تلك الدراس���ة‪ ،‬بعد أن‬ ‫ّ‬ ‫الرقمية‬ ‫ُنشرت باس���تخدام حجم وش���كل الطباعة ذاتهما في الوس���ائل‬ ‫ّ‬ ‫الرقمية‪ .‬إذ ش���مل ذلك البحث أربع دراس���ات والذي استطاع تقييم‬ ‫وغير‬ ‫ً‬ ‫كيفية تأثير معالجة المعلومات تبعا لكل وسيلة‪ ،‬حيث ضم ذلك البحث‬ ‫ً‬ ‫ما يفوق ال‪ 300‬مش���ترك تتراوح أعمارهم بين ‪ 20‬و‪ 24‬عاما‪ .‬إذ كانت كل‬ ‫دراسة تضم بين ‪ 60‬إلى ‪ 100‬مشترك‪.‬‬ ‫ّ‬ ‫إن النج���اح في القراءة واإلدراك‪ ،‬وحل المش���كالت يرتب���ط بنوعية األداة‬ ‫ّ‬ ‫الرقمية المستخدمة‪.‬‬

‫ّ‬ ‫تضمنته ّ‬ ‫الدراسات‪:‬‬ ‫فمن أبرز ما‬ ‫ّ‬ ‫ لق���د ُط ِل َب من ُ‬‫المش���اركين ق���راءة ّ‬ ‫قصة قصيرة كتبه���ا المؤلف ديفيد‬ ‫سيداريس ّإما على نسخة مطبوعة ما (األداة غير الرقمية)‪ ،‬أو عن طريق‬ ‫ّ‬ ‫الرقمي���ة)‪ّ ،‬ثم ُط َ‬ ‫لب‬ ‫كت���اب إلكترون���ي على جهاز كمبيوت���ر محمول (األداة‬ ‫ً‬ ‫ً ًّ‬ ‫ورقيا سريعا لقياس مدى إدراكهم‪.‬‬ ‫منهم إجراء اختبارا‬ ‫ً‬ ‫ووفق���ا لألس���ئلة ّ‬ ‫العام���ة المطروح���ة‪ ،‬فق���د حص���ل المش���اركون الذي���ن‬ ‫َ‬ ‫اس���تخدموا األجهزة غير ّ‬ ‫الرقمية على نتائج أعلى باإلجابة على األس���ئلة‬ ‫ُ ً‬ ‫ّ‬ ‫االستنتاجية بنسبة ‪ % 66‬من اإلجابات الصحيحة مقارنة بأولئك الذين‬ ‫ّ‬ ‫الرقمية بنسبة ‪ 48%‬من اإلجابات الصحيحة‪.‬‬ ‫يستخدمون األدوات‬ ‫أم���ا باإلجاب���ة عل���ى األس���ئلة الدقيق���ة‪ ،‬فق���د س���جل المش���اركون الذين‬ ‫ً‬ ‫ّ‬ ‫الرقمي���ة نتائ���ج أفض���ل بنس���بة ‪ 73%‬مقارن���ة‬ ‫يس���تخدمون الوس���ائل‬ ‫بمس���تخدمي األدوات غير الرقمية مم���ن حصلوا على ‪ 58%‬من اإلجابات‬ ‫الصحيحة‪.‬‬ ‫ ُط ِل َ‬‫���ب من المش���اركين قراءة ج���دول بيانات عن أربعة نم���اذج وهمية‬ ‫لس���يارات يابانية إما من شاش���ة الكمبيوتر الش���خصي المحمول أو من‬ ‫ورقة مطبوعة‪ ،‬ومن ّثم ُط َ‬ ‫لب منهم تحديد النموذج األفضل‪ .‬إذ ذكر ‪66%‬‬ ‫من المشاركين من مستخدمي الوسائل غير الرقمية (المواد المطبوعة)‬ ‫ً‬ ‫اإلجاب���ة الصحيح���ة مقارن���ة م���ع ‪ 43%‬م���ن أولئ���ك الذين يس���تخدمون‬ ‫ّ‬ ‫الرقمية‪.‬‬ ‫األدوات‬ ‫ّ‬ ‫ّ‬ ‫ تحفيز عقلية أكثر ش���مولية قبل البدء بمهم���ة معالجة المعلومات على‬‫ّ‬ ‫وس���يلة ّ‬ ‫رقمية والتي أس���همت بإيجاد أداء أفضل في المهام التي تتطلب‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫التفكي���ر الع���ام‪ .‬وخاصة أن هن���اك ‪ % 48‬ممن ذك���روا اإلجابة الصحيحة‬ ‫ُ‬ ‫َ‬ ‫ّ‬ ‫ّ‬ ‫اليابانية‬ ‫للس���يارات‬ ‫في المهم���ة التي أ ِوكلت لهم بتحديد األداء األفضل‬ ‫عال من‬ ‫مس���توى‬ ‫تفعيل‬ ‫بعد االنتهاء من ذلك النش���اط الذي يهدف إلى‬ ‫ٍ‬ ‫ّ‬ ‫أوكلوا بمهم���ة إعطاء الفكرة‬ ‫اس���تنباط األفكار وتفس���يرها‪ ،‬وذلك بع���د أن ِ‬ ‫ً‬ ‫مقارن���ة م���ع ‪ّ % 30‬‬ ‫ّ‬ ‫ممن أجابوا بش���كل صحيح دون االس���تعداد‬ ‫العام���ة‬ ‫للقيام بمثل ذلك النشاط‪.‬‬ ‫ُ‬ ‫وقد أ َ‬ ‫جري البح���ث بمخبر‪ Tiltfactor‬في كلية دارتم���وث‪ ،‬وهو عبارة عن‬ ‫غرفة ّ‬ ‫خاصة ُتعنى بتصميم ودراس���ة األثر االجتماعي لأللعاب بإش���راف‬ ‫ُ‬ ‫ّ‬ ‫جي���ف كوفم���ان وهو أس���تاذ مس���اعد في المعه���د المتخصص بدراس���ة‬ ‫تفاع���ل ّ‬ ‫الناس مع الحواس���يب ف���ي جامعة كارنجي ميل���ون‪ ،‬والذي كان‬ ‫ً‬ ‫باحثا ف���ي علم النفس بع���د حصوله على درجة الدكت���وراه وكان يجري‬ ‫أبحاث���ه ف���ي مخب���ر ‪ ،Tiltfactor‬وماري فالغ���ان ‪..‬األس���تاذة الخبيرة في‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫المؤسس���ة لمخبر‬ ‫اإلنس���انية‬ ‫العلوم‬ ‫الرقمية في كل ّية دارتموث‪ ،‬والمديرة ّ ِ‬ ‫‪.Tiltfacto‬‬ ‫ُ‬ ‫جريت العديد من األبحاث حول ّ‬ ‫وقال جي���ف كوفمان‪ ":‬لقد أ َ‬ ‫كيفية تأثير‬

‫ •يظ���ن ‪ 31%‬ب���أن صناعة ال���ورق تملك مع���دل إعادة تدوي���ر أعلى من‬ ‫متوسط (‪ 25%‬في‪)2011‬‬ ‫ •ش���اهد ‪ 14%‬إعالن���ات تتعلق بفعالية و اس���تدامة المطبوع���ات و الورق‬ ‫(على عكس ‪ 8%‬في ‪ )2011‬و صنفت الغالبية هذه اإلعالنات بأنها موثوقة‬ ‫و مفيدة‪.‬‬

‫وجهة نظر المستهلك في المملكة المتحدة‬

‫جمع االس���تطالع البيانات التالية من (‪ )528‬مس���تطلع م���ن جميع أرجاء‬ ‫المملكة‪ .‬يش���كل الذكور ‪ 39%‬ممن ش���ملهم االس���تطالع و تشكل اإلناث‬ ‫‪ .61%‬تم اس���تثناء األفراد العاملين ف���ي الصناعات الورقية أو المطبعية أو‬ ‫الحليفة معها من االستطالع‪.‬‬

‫ً‬ ‫يشكك الكثيرون بدعوات "تخلى عن الورق‪ ،‬كن محافظا على البيئة"‬ ‫من الواضح وجود بعض السخرية من قبل المستهلكين عندما يتم ربط‬ ‫الدع���وات البيئية بالتش���جيع على إيقاف اس���تالم الفواتير و الكش���وفات‬ ‫الورقية‪:‬‬ ‫ •تؤم���ن نس���بة ‪ 83%‬ممن ش���ملهم االس���تطالع بأنهم عندما يس���تلمون‬ ‫ً‬ ‫دع���وات مثل "تخلى عن ال���ورق‪ .‬كن محافظا على البيئ���ة" أو تخلى عن‬ ‫ال���ورق‪ .‬أنقذ األش���جار" أو خذ فاتورتك على االنترن���ت هذا أفضل للبيئة"‬ ‫بأن الشركات تبحث من خاللها عن تخفيض التكلفة‪.‬‬ ‫ •يشعر ‪ 40%‬بالتضليل بهذه االدعاءات‪.‬‬ ‫ •يشكك ‪ 50%‬بصالحية هذه االدعاءات‪.‬‬ ‫الطباعة المنزلية تتواصل‬ ‫م���ن الواضح بأن الفواتي���ر االلكترونية معروفة اآلن‪ ،‬و بش���كل عام الكثير‬ ‫من المس���تهلكين ال يقومون بطباع���ة الفواتير في المن���زل‪ ،‬ولكن ما يزال‬ ‫هناك كمية كبيرة من الطباعة المنزلية لفواتير و كشوفات متعددة‪:‬‬ ‫ •يقوم ‪ 40%‬بطباعة فواتير خدماتهم المالية و الكشوفات في المنزل‬ ‫ •يق���وم ‪ 38%‬بطباع���ة بع���ض أو كل فواتي���ر و كش���وفات الخدم���ات في‬ ‫المنزل‪.‬‬ ‫ •و ف���ي أدنى حدود الطباع���ة المنزلية‪ ،‬يق���وم ‪ 30%‬بطباعة بعض أو كل‬ ‫فواتير هواتفهم النقالة‪.‬‬

‫ما يزال يساء فهم نمو الغابات في أوروبا‬ ‫يجهل المستهلكون حقيقة أن الغابات األوروبية قد نمت بالحجم بنسبة‬ ‫أكثر من ‪ 30%‬خالل الـ‪ 50‬سنة السابقة‪.‬‬ ‫ •يؤمن ‪ 5%‬من المس���تهلكين ب���أن الغابات األوروبية ق���د نمت بالحجم‬ ‫خالل السنوات الـ‪ 50‬الماضية‪.‬‬ ‫ •يؤمن ‪ 76%‬بأنها قد بقيت بنفس الحجم أو صغر حجمها‪.‬‬ ‫القص���ة العظيمة إلعادة تدوي���ر المطبوعات و الورق ليس���ت معروفة‬ ‫بشكل جيد‬ ‫يجهل المس���تهلكون بأن ‪ 76%‬م���ن الورق االوروبي يتم إع���ادة تدويره‪ ،‬و‬ ‫ً‬ ‫يملكون آراء مختلطة جدا بش���أن نس���بة الورق الذي يتم اس���تعادته من‬ ‫أجل إعادة التدوير في أوروبا‪.‬‬ ‫ •يؤم���ن ‪ 66%‬ب���أن أقل من ‪ 50%‬م���ن نفايات الورق يتم اس���تعادتها من‬ ‫أجل إعادة التدوير‪.‬‬ ‫ •يؤمن فقط ‪ 8%‬من المس���تهلكين ب���أن معدل عمليات إعادة تدوير في‬ ‫الصناعة هو أكثر من ‪.60%‬‬ ‫ •يؤمن فقط ‪ 31%‬بأن معدل عمليات إعادة التدوير أعلى من متوسط‪،‬‬ ‫بينما تملك صناعة الورقة أعلى معدل إعادة تدوير بين الصناعات‪.‬‬ ‫المزيد من الناس يشاهدون إعالنات تروج للورق و المطبوعات‬ ‫ش���اهد ‪ 14%‬إعالنات تتعلق بفعالية و استدامة المطبوعات و الورق (على‬ ‫عك���س ‪ 8%‬في ‪ )2011‬و صنفت الغالبية العظمى اإلعالنات بأنها موثوقة و‬ ‫ً‬ ‫مفيدة‪ ،‬في حين يعتبر هذا تقدما‪ ،‬من الواضح وجود الكثير ليتم انجازه‬ ‫من أجل تثقيف العوام في المملكة المتحدة‪.‬‬

‫‪ME‌Printer August 2016‬‬

‫يحت���اج العدي���د للخيار الورق���ي و ال يري���دون أن يفرض عليه���م اختيار‬ ‫"الخيار الرقمي"‬ ‫مقاوم���ة واضحة تجاه التوجيه االجباري نحو التواصل االلكتروني\على‬ ‫االنترنت‪.‬‬ ‫ •س���يصبح ‪ 77%‬غير راضيين إن طلب منهم دفع قيمة الفرق للفواتير و‬ ‫الكشوفات الورقية‪.‬‬ ‫ •يري���د ‪ 74%‬من المس���تطلعين أن يك���ون لديهم الخيار باالس���تمرار في‬ ‫ً‬ ‫ً‬ ‫سجال دائما لمستنداتهم المهمة‪.‬‬ ‫استالم المعلومات المطبوعة فهي توفر‬ ‫ •يش���عر ‪ 56%‬بع���دم الرض���ى ألن مس���ؤولية طب���ع المس���تندات القيم���ة‬ ‫أصبحت على عاتق المستهلك‪.‬‬ ‫ •سيفكر ‪ 46%‬بتغيير مزود خدماتهم إن طلب منهم االنتقال إلى عمليات‬ ‫التواصل بال الورق‪.‬‬ ‫ •ال يزال ‪ 42%‬من كل المس���تطلعين ال يملكون اتصال انترنت موثوق و‬ ‫ً‬ ‫ً‬ ‫سجال ورقيا‪.‬‬ ‫يريدون‬

‫ي���رى المس���تهلكون المطبوع���ات و ال���ورق بأنهم���ا مس���تدامتان ولكن‬ ‫المخاوف بشأن الغابات ماتزال موجودة‬ ‫مات���زال المطبوعات و الورق قن���اة التواصل المفضلة و ف���ي حين يواجه‬ ‫المس���تهلكون المخ���اوف بش���أن آث���ار إنتاج ال���ورق على الغاب���ات‪ ،‬يدرك‬ ‫المس���تهلكون الخصائص الطبيعية وقابلية إعادة التدوير للمطبوعات و‬ ‫الورق‪ ،‬و يؤمنون بأنها طريقة مستدامة في التواصل‪.‬‬ ‫ •يش���عر ‪ 94%‬بأهمية خاصية قابلية إعادة التدوير للمنتجات الصديقة‬ ‫للبيئة‪.‬‬ ‫ •يؤم���ن ‪ 91%‬من المس���تطلعين بضرورة الغاب���ات الجديدة في التغلب‬ ‫على االحتباس الحراري‪.‬‬ ‫ •أقر ‪ 89%‬بأن المطبوعات و الورق عند انتاجها ‪،‬و اس���تخدامها‪ ،‬وإعادة‬ ‫تدويرها‪ ،‬بشكل مسؤول يمكن أن تكون طريقة مستدامة للتواصل‪.‬‬ ‫ •يظ���ن ‪ 86%‬أن���ه عن���د إدارة الغابات بمس���ؤولية س���يصبح اس���تخدام‬ ‫األش���جار في انتاج منتجات مثل الخش���ب في البناء و الورق للطباعة أمر‬ ‫ً‬ ‫مقبول بيئيا‪.‬‬ ‫ •م���ازال ‪ 80%‬يفضلون ق���راءة المطبوعات على ال���ورق على القراءة من‬ ‫خالل شاشة‪.‬‬ ‫ •يتمتع ‪ 79%‬بالتجربة الحسية للورق و المطبوعات‪.‬‬ ‫ •يواجه ‪ 78%‬مخاوف تجاه أثر انتاج الورق و المطبوعات على الغابات ‪.‬‬ ‫ •يعتقد ‪ 73%‬باعتماد الورق على مصادر قابلة للتجدد‪.‬‬ ‫ً‬ ‫ •يؤمن ‪ 47%‬بأن الس���جالت الورقية مس���تدامة بيئي���ا أكثر من التخزين‬ ‫االلكتروني للمعلومات‪.‬‬

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‫إتجاهات‬

‫الطباعة واالستهالك الرقمي‬

‫ما يزال المستهلكون يعشقون‬ ‫المطبوعات و الور ق ولكن االعتقادات‬ ‫الخاطئة البيئية تأبى الز وال‬

‫‪ME‌Printer August 2016‬‬

‫قدم استطالع تم اجراءه بتفويض من مبادرة "‪ "Two sides‬معلومات‬ ‫عن كيفية ينظر المستهلكين و يستعملون الورق في حياتهم اليومية‬

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‫ً‬ ‫تق���وم المنظم���ات و الحكومات تدريجي���ا بإجراء عملي���ات التواصل عبر‬ ‫اإلنترن���ت و س���حب المس���تندات الورقية مث���ل الفواتير و الكش���وفات‪ ،‬أو‬ ‫تقاض���ي األموال م���ن المس���تهلكين الذي يرغب���ون باس���تالمها‪ ،‬أو عدم‬ ‫تأمي���ن وصول س���هل للورق‪ .‬مع اس���تمرار عالم التواص���ل باالنتقال إلى‬ ‫التواصل الرقمي‪ ،‬يتلقى المس���تهلكون رس���ائل تفيد بفائدة هذا االنتقال‬ ‫بالنسبة للبيئة‪.‬‬ ‫ق���دم اس���تطالع أجرت���ه ش���ركة البح���ث العالمي���ة "‪ "Toluna‬ف���ي ش���هر‬ ‫يوني���و\‪ ،2016‬بتفوي���ض من مب���ادرة "‪ "Two Side‬معلومات عن الطريقة‬ ‫التي ينظر بها المس���تهلك له���ذه المبادرات ومنها التأثي���ر البيئي للتواصل‬ ‫الرقم���ي عل���ى عك���س التواص���ل الورق���ي‪ ،‬و كيف يس���تهلكون ال���ورق في‬ ‫حياتهم اليومية‪ .‬استجوب االستطالع أكثر من (‪ )7000‬مستهلك من كل‬ ‫أنحاء العالم تضمن (‪ )6‬دول أوروبية (النمسا‪ -‬فرنسا‪ -‬ألمانيا ‪ -‬إيطاليا‬ ‫ إس���بانيا ‪ -‬المملك���ة المتح���دة)‪ ،‬و دول عالمية (أس���تراليا ‪ -‬البرازيل ‪-‬‬‫نيوزيلندا ‪ -‬أمريكا الشمالية ‪ -‬جنوب إفريقيا)‪.‬‬

‫و أح���د اكتش���افات االس���تطالع أظهر ب���أن العديد من المس���تهلكين يودون‬ ‫االحتفاظ بحق االختيار بين استخدام المستندات الورقية أو الرقمية بدون‬ ‫تكلفة إضافية‪ ،‬كما يشكك الكثيرون أو يصفون مقولة "تخلى عن الورق‪ ،‬كن‬ ‫ً‬ ‫محافظا على البيئة" بالمضللة و ادعاءات المحافظة على البيئة المشابهة‪ ،‬و‬ ‫يعتقدون بأن الدافع األساسي للشركات التي تسعى إلى التخلي عن عمليات‬ ‫التواصل المعتمدة على الورق هو بهدف تقليل التكاليف‪.‬‬ ‫عل���ى الرغم من وجود المخاوف حول التأثير البيئي للمطبوعات و الورق‪،‬‬ ‫يفضل الكثير ممن ش���ملهم االستطالع عمليات التواصل المعتمدة على‬ ‫ال���ورق على الخيار الرقمي ألس���باب مختلفة منها س���هولة الق���راءة و عدم‬ ‫توفر اتص���ال باإلنترنت‪ .‬تظن الغالبية بأن عملي���ات التواصل المعتمدة‬ ‫عل���ى الورق يمكن أن تكون طريقة مس���تدامة ف���ي التواصل عند انتاجها‬ ‫واستخدامها بمسؤولية كإعادة التدوير‪.‬‬ ‫الحاجة تتطل���ب المزيد من التثقيف من أجل زيادة الوعي حول رس���الة‬ ‫الصناعة اإليجابية المتعلقة بإدارة الغابات المس���تدامة و إعادة التدوير‪،‬‬ ‫على س���بيل المثال‪ :‬برغم نمو حجم الغاب���ات األوروبية (‪ 44000‬كيلو متر‬ ‫مربع في الس���نوات العش���ر الماضية ‪،‬أي كمنطقة أكبر من سويس���را ‪ ،‬أو‬ ‫م���ا يعادل مس���احة ‪ 1500‬ملع���ب كرة قدم ف���ي اليوم)‪ ،‬تظن نس���بة تبلغ‬ ‫(‪ )65%‬من البريطانيين الذين ش���ملهم االس���تطالع بأن الغابات األوروبية‬ ‫تتقل���ص‪ .‬و ال يع���رف أغلبية المس���تطلعين أن مادة الورق ه���ي من أكثر‬ ‫ً‬ ‫المواد إعادة للتدوير في أوروبا بمعدالت استعادة تبلغ (‪.)72%‬‬ ‫هن���اك تفضيل تجاه المطبوع���ات الورقية في كل الفئ���ات العمرية و ذلك‬ ‫يدل على الطريقة األساس���ية و االكثر إنس���انية التي نس���تجيب بها تجاه‬ ‫مادية المطبوعات الورقية‪.‬‬ ‫و بالمقارنة مع اس���تطالعات "‪ "Two Sides‬في س���نة (‪ ،)2011‬االتجاهات‬ ‫اإليجابي���ة التالي���ة واضح���ة و تظه���ر ب���أن رس���الة الش���ركة تحصل على‬ ‫االهتمام‪:‬‬ ‫ •أق���ر ‪ 79%‬بأن الطباعة على الورق أمتع ف���ي التعامل و اللمس بالمقارنة‬ ‫مع الوسائط األخرى (بالمقارنة مع‪ 70%‬في ‪)2011‬‬ ‫ •أقر ‪ 73%‬بأن الورق يعتمد على مصادر قابلة للتجدد (‪ 65%‬في ‪)2011‬‬ ‫ •يؤمن ‪ 16%‬بأن حجم الغابات إما بقي نفسه أو ازداد (على عكس ‪10%‬‬ ‫في ‪)2011‬‬

‫إبسون تعزز قوتها في مجال طباعة المنسوجات في الشرق األوسط‬ ‫انضمام شركة "روباستيللي" إلى مجموعة إبسون سوف يعزز قدرات إبسون التصنيعية ويضيف‬ ‫إلى قيمة ما تقدمه لعمالئها حول العالم في مجال الطباعة الرقمية للمنسوجات بالحبر النفاث‬ ‫بع ��د اتفاق إبس���ون إيطاليا ش ��ركة عام ��ة محدودة–‬ ‫لالستحواذ على كامل رأس مال فراتيللي روباستيللي‬ ‫ش ��ركة ذات مسؤولية محدودة (روباس ��تيللي) رائدة‬ ‫في مج ��ال طباعة المنس ��وجات‪ ،‬تتطلع إبس ��ون إلى‬ ‫تحقي ��ق نم ��و متصاعد ف ��ي مجال أعماله ��ا الخاصة‬ ‫بالطباع ��ة الرقمي ��ة ف ��ي منطقة الش ��رق األوس ��ط‪ .‬إن‬ ‫الغ ��رض م ��ن االتف ��اق ال ��ذي وقعت ��ه إبس ��ون إيطاليا‬ ‫ه ��و توجي ��ه عمليات الت ��آزر التنظيم ��ي وزي ��ادة القيمة‬ ‫المضاف ��ة في أعمال إبس ��ون عن طريق ُّ‬ ‫التوس ��ع في‬ ‫قدرات الش ��ركتين مجتمعتين وزيادة وتيرة تعاونهما‬ ‫الممت ��د من ��ذ زمن ف ��ي مجال دع ��م الطباع ��ة الرقمية‬ ‫للمنسوجات بالحبر النفاث لتلبية متطلبات السوق‪.‬‬ ‫إن انضم ��ام روباس ��تيللي إل ��ى مجموع ��ة إبس ��ون‬ ‫س ��وف يعزز ق ��درات إبس ��ون التصنيعي ��ة ويضيف‬ ‫إل ��ى قيمة ما تقدم ��ه لعمالئها ح ��ول العالم في مجال‬ ‫الطباع ��ة الرقمي ��ة للمنس ��وجات بالحب ��ر النف ��اث‪.‬‬ ‫تتمتع روباس ��تيللي بخبرة ومهارة وكف ��اءة لها تاريخ‬ ‫مما يمنح إبس ��ون الفرصة الس ��تخدام تل ��ك المزايا‬

‫في التعجيل بتطوي ��ر طابعتها الرقمية للمنس ��وجات‬ ‫ً‬ ‫الت ��ي تعمل بالحبر النفاث‪ ،‬كما يع ��زز ذلك أيضا من‬ ‫قدرات إبس ��ون لتفي باحتياجات عمالئها عن طريق‬ ‫توفي ��ر خط متن ��وع ومتكامل من المنتج ��ات في هذا‬ ‫ً‬ ‫المجال‪ .‬لقد اتفقت الش ��ركتان عل ��ى التخطيط معا‬ ‫للتركيز على عمليات أبحاث وتطوير مشتركة بينهما‬ ‫لتحقيق هدف التعجيل بالتطوير‪.‬‬ ‫يق ��ول مدي ��ر ع ��ام إبس ��ون الش ��رق األوس ��ط خليل‬ ‫الدلو‪" :‬سوف تحدد تقنية الطباعة الرقمية مستقبل‬ ‫طباع ��ة المنس ��وجات‪ ،‬ألن منطقة الش ��رق األوس ��ط‬ ‫بم ��ا نراه م ��ن توجه ق ��وي فيه ��ا نحو عال ��م الموضة‬ ‫ً‬ ‫واألزياء وتن ��وع منافذ بيعهما‪ ،‬أصبحت س ��وقا مهمة‬ ‫لشركة إبس ��ون وجاء اس ��تحواذنا على روباستيللي‬ ‫ليمنحن ��ا الفرصة لتوفير منتج ��ات عالية الجودة في‬ ‫مجال طباعة المنس ��وجات"‪ .‬و م ��ن المتوقع أن تنمو‬ ‫س ��وق الطباع ��ة الرقمية للمنس ��وجات ح ��ول العالم‬ ‫بمعدل س ��نوي يقترب من ‪ ،25%‬وس ��وف تستخدم‬ ‫إبس ��ون ش ��بكتها للمبيعات والخدمة العالمية لتوفير‬

‫"موناليزا"ف���ي أس���واق أكث���ر ح���ول العال���م باإلضافة‬ ‫إل ��ى تطوي���ر ش���بكتها الخاص���ة بالتصني���ع للوف���اء‬ ‫باحتياجات العمالء المتزايدة‪.‬‬ ‫م ��ن المقرر أن يت���م تعيين صون���او مورات���ا‪ ،‬الرئيس‬ ‫التنفي���ذي للتش���غيل والعملي���ات في قط���اع عمليات‬ ‫ً‬ ‫الطابع���ات االحترافي���ة في ش���ركة إبس���ون‪ ،‬رئيس���ا‬ ‫ً‬ ‫لش���ركة روباس���تيللي‪ .‬يق���ول مورات���ا معلق���ا عل���ى‬ ‫ً‬ ‫االس���تحواذ‪" :‬إنه تطور مثير لمجموعة إبس���ون نظرا‬ ‫للتوس���ع الح���ادث ف���ي س���وق طباع���ة الرقمي���ة ذات‬ ‫الج���ودة العالي���ة للمنس���وجات‪ .‬أعتق���د أن إضف���اء‬ ‫الطاب���ع الرس���مي عل���ى ش���راكتنا م���ع روباس���تيللي‬ ‫بتلك الطريقة س���وف يمكن إبس���ون بقوة من تلبية‬ ‫احتياجات األع���داد المتزايدة من عمالئها الباحثين‬ ‫عن س���بل تعزيز مزاي���ا التقدم الحادث ف���ي الحلول‬ ‫ً‬ ‫الرقمية كي يدفعوا أعمالهم نحو النمو قدما‪ .‬س���وف‬ ‫نعمل عن ق���رب مع زمالئنا في روباس���تيللي لنصعد‬ ‫ً‬ ‫بمونالي���زا إلى مس���توى تقن���ي أعلى ونظ���ل دائما في‬ ‫الصدارة في هذا المجال"‪.‬‬

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‫‪2017‬‬

‫‪edition‬‬

‫‪" ٢٠١٧‬‬

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‫‪٢٠١٧‬‬ ‫اﻧﱰﻧﺎﺷﻴﻮﻧﺎل اﻛﺴﺒﻮ ﻛﻨﺴﻠﺘﺲ )ش ذ م م (‬ ‫ﺗﻮاﺻﻞ اﻟﻔﺮص‬

‫ﻋﻀﻮ ﰲ "ﻓﻠﻚ اﻟﻘﺎﺑﻀﺔ"‬ ‫‪50006 . .‬‬

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‫‪ME‌Printer August 2016‬‬

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‫األخبـــار‬

‫ً‬ ‫ً‬ ‫زيروكس ّ‬ ‫تعين رئيسا جديدا لقطاع التسويق في منطقة الشرق األوس���ط و إفريقيا‬ ‫مدير التسويق الجديد لزيروكس الشرق األوسط و إفريقيا ّ‬ ‫يثمن التنوع واالبتكار‬

‫ً‬ ‫أعلنت زيروكس عن تعيين "بوي تش ��ي لي" رئيس ��ا‬ ‫لقطاع التسويق في منطقة الشرق األوسط وإفريقيا‪.‬‬ ‫ومن المزمع أن ُتشرف تشي‪ ،‬وهي أول امرأة تشغل‬ ‫هذا المنصب‪ ،‬على أنش ��طة التس ��ويق واالتصاالت‬ ‫ف ��ي زيروك ��س‪ ،‬وكذل ��ك إدارة منتج ��ات التكنولوجيا‬ ‫والع ��روض‪ ،‬والتس ��عير اإلس ��تراتيجي‪ ،‬وتمكي ��ن‬ ‫المبيع ��ات وتبني مبادرات الش ��ركة في دول الش ��رق‬ ‫األوسط وإفريقيا‪.‬‬ ‫وعن هذه الخطوة‪ ،‬قال مارك دافيلين‪ ،‬نائب رئيس‬ ‫الش ��ركة ومدير ع ��ام في زيروكس الش ��رق األوس ��ط‬ ‫وإفريقيا‪" :‬الش ��رق األوس ��ط وإفريقيا واحدة من أهم‬ ‫األس ��واق اإلس ��تراتيجية لش ��ركة زيروك ��س‪ ،‬ونحن‬ ‫واثقون من أن تش ��ي س ��تواصل قيادة هذه السوق‬ ‫نحو المزيد من النجاح وكذلك توس ��يع نطاق شبكة‬ ‫قنوات التوزيع القوية"‪.‬‬ ‫انضم ��ت تش ��ي إل ��ى زيروك ��س ف ��ي الع ��ام ‪ 2007‬في‬ ‫منص ��ب مدي ��ر منتجات لمنطق ��ة األس ��واق النامية‪،‬‬

‫حي ��ث أش ��رفت عل ��ى إدارة دورة حي���اة المنتج���ات‬ ‫من طابع ��ات وأجهزة متع���ددة الوظائ���ف‪ .‬وفي عام‬ ‫‪ ،2012‬تول ��ت تش ��ي منص���ب مدير الخ���ط التجاري‬

‫ً‬ ‫للمنتج���ات الجديدة‪ ،‬لتدير أعماال كبيرة الحجم في‬ ‫الشرق األوسط وإفريقيا ومنطقة مجموعة الموزعين‬ ‫ف���ي أوروبا الوس���طى والش���رقية من خ�ل�ال العمل مع‬ ‫الشركاء لدفع نمو األعمال التجارية‪.‬‬ ‫تقول تش���ي‪" :‬انضممت إلى زيروكس ألنها ش ��ركة‬ ‫ذات قيم أساس���ية قوية ورؤية وقي���ادة تقدر التنوع‬ ‫وتمكين المرأة"‪ .‬وأش ��ارت إلى أن أورس ��وال بيرنز‪،‬‬ ‫رئيس مجل���س اإلدارة والرئيس التنفيذي لش ��ركة‬ ‫زيروك���س‪ ،‬تحدثت ف���ي العام الماض���ي في ديوان‬ ‫ول���ي عه���د أبوظب���ي ع���ن أن التن���وع ه���و المح ��رك‬ ‫ً‬ ‫لالبت���كار‪ .‬وقالت‪" :‬أنا فخورة ب ��أن أكون جزءا من‬ ‫تلك الرؤي���ة القوية الت���ي تمكننا م���ن تحقيق نتائج‬ ‫ً‬ ‫ً‬ ‫متواصال لش���ركة زيروكس في‬ ‫تجاري���ة فائقة ونموا‬ ‫أنحاء العالم"‪.‬‬ ‫جدير بالذكر أن تش���ي ستلتحق من خالل منصبها‬ ‫الجدي���د بفري���ق اإلدارة العليا المس���ؤول عن أعمال‬ ‫الشرق األوسط وإفريقيا ووضع استراتيجية السوق‪.‬‬

‫مصر‪ :‬ارتفاع أسعار الورق والطباعة‬

‫‪ME‌Printer August 2016‬‬

‫ارتفعت أسعار الورق واألحبار بنسبة تتراوح بين ‪ 35‬و‪40%‬‬

‫‪55‬‬

‫ق ��ال عضو غرفة صناعة الطباع ��ة والورق والتغليف‬ ‫باتحاد الصناعات المصرية‪ ،‬وليد رياض‪ ،‬إن أسعار‬ ‫الورق واألحبار ارتفعت بنسبة تتراوح بين ‪ 35‬و‪،40%‬‬ ‫تأثرا بزيادة أسعار الدوالر أمام العملة المحلية‪ ،‬الفتا‬ ‫إلى أن صناعة الورق والتعبئة والتغليف تعتمد عليها‬ ‫جميع الصناعات المصرية بدون استثناء‪ ،‬وبالتالي‬ ‫س ��تتأثر جميع الس ��لع بزيادات جديدة خالل الفترة‬ ‫المقبلة‪.‬‬ ‫وأض ��اف ري ��اض‪ ،‬أن المص ��رف المرك ��زي ال يوف ��ر‬ ‫ال ��دوالر لصناع ��ة الطباعة ويعتبرها م ��ن الصناعات‬ ‫غي ��ر االس ��تراتيجية‪ ،‬وبالتالي ال يضعه ��ا في أولويات‬ ‫توفير الدوالر‪.‬‬ ‫وأش ��ار إل ��ى أن الش ��ركات كان ��ت تعم ��ل بالمخزون‬

‫القدي ��م‪ ،‬لكنه أوش ��ك على النفاد‪ ،‬وبالتالي س���تكون‬ ‫هن ��اك زي ��ادات جدي ��دة ف���ي كل المنتجات حس���ب‬ ‫نس ��بة مكون ال ��ورق واألحب���ار بها‪ ،‬وم���ن المتوقع أن‬ ‫ترتف ��ع أس ��عار الكت ��ب والمج�ل�ات والجرائ���د الورقية‬ ‫بشكل مباشر خالل الفترة القليلة المقبلة‪.‬‬ ‫وأوضح رياض‪ ،‬أن سعر الورق المخصص للطباعة‬ ‫"‪ 80‬غ ��رام" ارتفع بنس ��ة تجاوزت ‪ 20%‬خ�ل�ال الفترة‬ ‫األخيرة‪.‬‬ ‫وأش ��ار إل ��ى أن العدي ��د م���ن المصان���ع والش���ركات‬ ‫اتجه ��ت لتقليل طاقاته ��ا اإلنتاجية‪ ،‬ومنه���ا ما توقف‬ ‫بالفعل عن العمل وتم تسريح عمالتها‪.‬‬ ‫وق ��ال ري ��اض‪ ،‬إن قط ��اع التعبئ���ة والطباع���ة‪ ،‬م���ن‬ ‫أكث ��ر الصناعات الت ��ى تضررت بس���بب ارتفاع قيمة‬

‫ال���دوالر وندرته لكونها صناعة محورية وس���يطة بين‬ ‫كاف���ة الصناع���ات‪ ،‬حيث تدخل ف���ي صناعة الدواء‬ ‫والغذاء واألجهزة وكاف���ة الصناعات الحيوية الالزمة‬ ‫للمستهلك العادي‪.‬‬ ‫ً‬ ‫ً‬ ‫وشهد الدوالر ارتفاعا كبيرا في السوق السوداء حيث‬ ‫ً‬ ‫بلغ أكثر من ‪ 11‬جنيها في حين يبلغ س���عره الرسمي‬ ‫‪ 8.88‬جنيهات‪.‬‬ ‫ومن جانب���ه‪ ،‬قال عضو مجلس إدارة غرفة الطباعة‬ ‫األسبق‪ ،‬وليد السيد‪ ،‬لـ"العربي الجديد"‪ ،‬إن مشكلة‬ ‫ال���دوالر أثرت س���لبا على تج���ارة الورق‪ ،‬م���ا أدى إلى‬ ‫ارتفاع س���عر المنتج النهائي على المستهلك‪ ،‬خاصة‬ ‫في ظل ع���دم توفير احتياج���ات التج���ار الفعلية من‬ ‫الدوالر بالسعر الرس���مي واضطرارهم للجوء للسوق‬ ‫السوداء لتوفير احتياجاتهم‪.‬‬ ‫وأوض���ح الس���يد‪ ،‬أن مص���ر تس���تورد ‪ 55%‬م ��ن ورق‬ ‫الكتابة والطباعة المس���تخدم فى الكراسات والكتب‬ ‫بإجمالي نحو ‪ 280‬ألف طن س���نويا‪ ،‬وتستورد الورق‬ ‫الخ���اص بالصحف من الخارج بنحو ‪ 150‬ألف طن‬ ‫سنويا‪.‬‬ ‫وحس���ب اإلحصائيات الرس���مية‪ ،‬يبلغ حجم إنتاج‬ ‫ش���ركة قنا ‪ 120‬أل���ف طن س���نويا‪ ،‬وش���ركة إدفو ‪60‬‬ ‫أل���ف طن‪ ،‬والمصانع الصغيرة ‪ 20‬ألف طن‪ ،‬ليصل‬ ‫ً‬ ‫إجمالي اإلنتاج المحلي إلى ‪ 200‬ألف طن سنويا‪.‬‬ ‫وأض���اف الس���يد‪ ،‬أن زي���ادة ال���دوالر أث���رت عل ��ى‬ ‫التعاق���دات القديم���ة للمطابع التى لديه���ا أوامر توريد‬ ‫باألس���عار القديمة وسببت لها خسائر فادحة‪ ،‬فضال‬ ‫عن حالة ركود كبيرة بالسوق‪.‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫إتجاهات‬

‫األخب ــار‬ ‫ً‬ ‫ً‬ ‫زيروكس ّ‬ ‫تعين رئيسا جديدا لقطاع التسويق في‬ ‫منطقة الشرق األوسط و إفريقيا‬ ‫مدير التسويق الجديد لزيروكس الشرق األوسط و‬ ‫إفريقيا ّ‬ ‫يثمن التنوع واالبتكار‬

‫السنــة الثالثة عشرة ‪ /‬العدد ‪/ 138‬أغسطس ‪2016‬‬

‫‪55‬‬

‫الطباعة اآلمنة‬ ‫‪47‬‬

‫مصر‪ :‬ارتفاع أسعار الورق والطباعة‬ ‫ارتفعت أسعار الورق واألحبار بنسبة تتراوح بين‬ ‫‪ 35‬و‪%40‬‬

‫‪54‬‬

‫إبسون تعزز قوتها في مجال طباعة المنسوجات‬ ‫في الشرق األوسط‬ ‫انضمام شركة "روباستيللي" إلى مجموعة‬ ‫إبسون سوف يعزز قدرات إبسون التصنيعية‬ ‫ويضيف إلى قيمة ما تقدمه لعمالئها حول العالم‬ ‫في مجال الطباعة الرقمية للمنسوجات بالحبر‬ ‫النفاث‬

‫‪53‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬

‫ّ‬ ‫ّ‬ ‫العالمية للطباعة اآلمنة قد يبلغ‬ ‫السوق‬ ‫‪ 37‬مليار دوالر بحلول عام ‪2020‬‬ ‫ُ‬ ‫تضاعف سوق الشرق األوسط من ‪ 1‬بليون‬ ‫دوالر إلى ما ُيقارب ‪ 2‬بليون دوالر بحلول‬ ‫عام ‪2020‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬

‫مرتضى كريميان‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫إتجاهات‬

‫مقالة خبير‬

‫الطباعة واالستهالك الرقمي‬ ‫ما يزال المستهلكون يعشقون المطبوعات‬ ‫و الورق ولكن االعتقادات الخاطئة البيئية‬ ‫تأبى الزوال‬ ‫قدم استطالع تم اجراءه بتفويض من مبادرة‬ ‫"‪ "Two sides‬معلومات عن كيفية ينظر‬ ‫المستهلكين و يستعملون الورق في حياتهم‬ ‫اليومية‬ ‫ّ‬ ‫وسائل اإلعالم ّ‬ ‫الرقمية قد تؤثر على االنتباه‬ ‫أظهرت دراسة حديثة أن مستخدمي الوسائل‬ ‫ّ‬ ‫الرقمية أثناء القراءة ّ‬ ‫ّ‬ ‫يصبون ُجل تركيزهم على‬ ‫ً‬ ‫التفاصيل الدقيقة بدال من استنباط الفكرة‬ ‫العامة‪.‬‬ ‫أشار استطالع أجرته "‪ "InPrint‬لعام (‪ )2016‬إلى‬ ‫نمو متزايد في مجال الطباعة الصناعية‬ ‫كونها عملية وظيفية و زخرفية بنفس الوقت‬ ‫تخول الطباعة الصناعية قطاع التصنيع من‬ ‫التكيف مع متطلبات المستهلكين المتغيرة‬ ‫باستمرار‬

‫إدارة التغيير‬

‫‪53‬‬ ‫‪45‬‬

‫أعد تركيزك على ما هو مهم‬ ‫بينما تقدم المعارض التجارية مثل "‪"Drupa‬‬ ‫مجموعة من الخيارات لمستقبل الطباعة‪،‬‬ ‫ً‬ ‫هي أيضا تقدم الكثير من الطرق المسدودة‬

‫رود هايز‬ ‫‪51‬‬

‫مدير اإلعالنات‬

‫انيل نات ك ر‬ ‫‪+971 4 391 12 06‬‬ ‫‪meprinter@meprinter.com‬‬

‫مدير اإلنتاج‬

‫أحمد بوشي‬ ‫‪+971 4 391 12 07‬‬ ‫‪ahmed@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+97 50 528 9267‬‬ ‫‪info@meprinter.com‬‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫طبعت في مطبعة مسار للطباعة والنشر‬

‫‪50‬‬

‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬ ‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

‫‪1‬‬

‫‪Gulf Print 01 new.pdf‬‬

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‫‪M‬‬

‫‪Y‬‬

‫‪CM‬‬

‫‪MY‬‬

‫‪CY‬‬

‫‪CMY‬‬

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