ME Printer December Issue 142 by ME Printer Magazine

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬ Registered with IMPZ

Vol. 13 / Issue 142/ December 2016

Finishing a key aspect of

signage workflow

How PSPs can seize the opportunity in tomorrow’s retail landscape Mathew Faulkner

Wall of Fame’ to showcase global campaigns SGI Dubai 2017

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫اللمسات النهائية‬ ‫أهم مكونات سير عمل طباعة الالفتات‬ ‫ فالر ريبورتس‬،‫ نيكوالس هيلموث‬.‫د‬

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Contents Trends

News Regional

UAE prepares for Fourth Industrial Revolution

Offering print analysis as part of big data

Xerox seeks to increase digital press market share in Oman

Dynagraph and Flint Group to set up sheetfed spot color mixing facility in Dubai

International

Photo book tells the story of design at Apple

Two Sides intensifies global anti-greenwashing campaign

Konica Minolta strengthens its industrial printing business

Buyers Lab and InfoTrends join to form new market intelligence company

Arabs read 35 hours per year, reveals survey

UAE CEOs believe that growth over the next three years will be organic and driven by new products

Opinion 16

How PSPs can seize the opportunity in tomorrowâ&#x20AC;&#x2122;s retail landscape

How the print media industry can use the digital age to its advantage

Insight 18

Finishing is a key aspect of signage workflow

Products and Applications

Tribute

In remembrance of a life lived in abundance

UV LED 3.2m printer for creative applications

High-speed production printer with substrate flexibility

Photo impact printer and gift kit for the personalization market

Leather like and smooth papers for luxury printing and packaging

Products and Applications

ISSN 2304-117X The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

New tools for 3D packaging design

Vol. 13 / Issue 142/ December 2016

Arabic Inclusive

Registered with IMPZ

ME Printer FZ L.L.C.

Neon yellow toner for eye-catching effects

Printing on the front or side edges of a book

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Vol. 13 / Issue 142/ December 2016

Group Publishing Director

Sublimation inks for direct and transfer printing Impose programs for digital and offset printing

Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team

Finishing a key aspect of

Editor Dennis Mathew dennis@meprinter.com

signage workflow

HOW PSPS CAN SEIZE THE OPPORTUNITY IN TOMORROW’S RETAIL LANDSCAPE MATHEW FAULKNER

Technical Editor - English Section Rod Hayes rod.hayes@me.com

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Advertising Manager

‘Wall of Fame’ at SGI Dubai 2017 to showcase global campaigns FESPA and ESMA to launch new industrial printing conference

Anil Nath K R +971 4 391 1206 meprinter@meprinter.com

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Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

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All the attention in the world of wide format inkjet is focused on the printer. Ink is also a crucial topic especially since today so many new inks are becoming available. In all this world of ink chemistry and printer technology, we all forget about having to handle the print after it is printed. “Finishing” is the jargon, especially in giclee, but also in signage, for everything you need to think about after the print comes out of the platen. Just because the sign is “printed” does not really mean it has been finished.

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk Dr. Younes Shokr Khah younes@meprinter.com

Events

WALL OF FAME’ TO SHOWCASE GLOBAL CAMPAIGNS SGI DUBAI 2017

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

4/25/2011

7:17:09 PM

News Regional

UAE prepares for Fourth Industrial Revolution The Fourth Industrial Revolution council will report directly to the Cabinet and will be supervised by the Ministry of Cabinet Affairs and the Future

Mohammed Abdullah Al Gergawi

The UAE has launched a six-pillar plan to adopt Fourth Industrial Revolution technologies and spearhead a global movement in collaboration with the World Economic Forum (WEF). Mohammed Abdullah Al Gergawi, Minister of Cabinet Affairs and the Future, announced the plan during the annual meeting of the Global Future Councils in Dubai. “The UAE Government realises the importance of planning for the future and it is leading the world when it comes to adopting Fourth Industrial Revolution technologies,” he said. First Pillar: The UAE Government will establish the Fourth Industrial Revolution Council, the first of its kind in the world. The Council will report directly to the Cabinet and will be supervised by the Ministry of Cabinet Affairs and the Future. Council members will include representatives from government, private-sector, and academic organisations. Second Pillar: Working closely with the World Economic Forum (WEF) and through the Global Future Councils to formulate a

global governance framework that regulates legislative and executive efforts to implement Fourth Industrial Revolution technologies, and to create global markets for them in collaboration with governments and relevant private-sector organisations. Third Pillar: In collaboration with the World Economic Forum, the UAE Government will work to establish Fourth Industrial Revolution Councils, which aim to provide advisory support to decision makers around the world. These councils will be tasked with studying the effects of Fourth Industrial Revolution technologies on economic and social systems, determining economic and investment opportunities within key sectors where these technologies can be implemented, and providing advisory support for governments looking to set legislative and executive frameworks – along the lines of the governance framework formulated through the plan’s second pillar – in order to implement these technologies. Fourth Pillar: Launching a pro-

gramme that seeks to include governments from around the region in the network of experts that take part in the Global Future Councils and, consequently, enhancing the event’s role in supporting economic development in those economies. Fifth Pillar: The UAE will be the first country in the world to experiment with and implement the technologies of the Fourth Industrial Revolution, creating new markets for them. This builds on the steps the government has already implemented through initiatives and strategies promoting technologies such as blockchain, smart transportation, 3D printing, and artificial intelligence. Sixth Pillar: The UAE Government will be the first in the world to design and build a framework within its national agenda that aims to prepare governments for the future, in collaboration with the World Economic Forum. The framework focuses on measuring the readiness of governments in the next ten years against six main criteria: technology and innova

Offering print analysis as part of big data

ME‌Printer December 2016

Meltwater is integrating print analysis into its platform to enable users to search and analyze up to five years of print data for any keyword

Global media intelligence firm Meltwater is offering print and broadcast news analysis in partnership with Media Observer to help companies make better, more informed decisions from big data. This is in addition to the existing digital and online monitoring services offered by Meltwater. The integration of print analysis into Meltwater’s platform enables users to search and analyze up to five years of print data for any keyword. Broadcast media analysis will also be offered from January 2017 onwards, while print analysis is available immediately. These data additions will give companies a comprehensive analysis of informa-

tion across various types of media. Zubair Timol, partner & area director for India, Middle East & Africa, Meltwater, said: “Today’s messaging campaigns are data driven and social, but we cannot ignore the importance of information disseminated by print and broadcast media. Every organization has to ensure they are adequately capturing all of their marketing and public relations efforts; therefore, we are extending our services to include print media analysis, followed by broadcast. What we are offering is more than just news clips. Our platform will enable organizations to analyse up to five years of print data, using different keywords as

they go along. This will aid companies in identifying marketing and consumer trends and do better competitor analysis. They can then use the information to develop comprehensive business strategy and campaigns.” “The know-how and sufficient integrated technologies that we at Media Observer possess make us excel in helping partners and clients make better decisions. We achieved high growth percentages since inception and we are on track to further increase our growth,” said Fadi Aldeeb, MD of Media Observer, which was established in 2010 in Jordan as a company specialized in media monitoring services.

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News Regional

Xerox seeks to increase digital press market share in Oman Bishara Est., Xerox’s exclusive distributor in the Sultanate, projects strong demand for high volume digital solutions and personalized communication Xerox Middle East and Africa has launched its Versant 80 production digital press in Oman, in collaboration with Bishara Est., Xerox’s exclusive distributor in the Sultanate. Bishara Est. is a Member Company of the Prestigious Omar Zawawi Establishment (OMZEST). Bishara Est. was established in 1983 and is one of Oman’s leading information technology, total office solutions, total security solutions, educational laboratory equipment, supplies and stationery providers. “The new ‘V80’ press is ideal for any organisation that produces high quality documents of up to 1,000 pages or wishes to harness the power of personalized communication,” said Simon Howells, regional general manager, Xerox Middle East

and Africa Operations. “Oman is one of the most important markets for us in the Middle East, where Xerox continues to lead in the digital press solutions segment. Our current market share in the Sultanate is 80% in digitally printed documents segment and we are determined to grow beyond the existing mark in the nearest future,” he added. “We foresee a great potential for Versant 80 within the Oman market. Our main focus is on the government and commercial print sectors. Our customers produce an array of high quality and critical documents on their Xerox digital press systems, and the new product comes equipped to address the market demand,” said Viju Philips, general manager, Bishara Est.

Dynagraph and Flint Group to set up sheetfed spot colour mixing facility in Dubai

ME‌Printer December 2016

Dynagraph will be linked to Flint Group’s Global Colour Centre in Poland, which provides a web-based automated colour matching solution

Dynagraph and Flint Group will soon open a brand new sheetfed spot colour mixing facility in Al Quoz Industrial Area, Dubai. Flint Group’s service strategy focuses on creating a consistent, high quality and reliable partnership with end user customers globally, particularly packaging printers working with large brand owners who must be able to faithfully reproduce a wide variety of customers’ house colours, regardless of substrate or production deadlines. “We realised some time ago that the Middle East region was in need of a high quality spot colour mixing service,” said Steven Haig, Flint Group’s sheetfed sales director for the region. “So we began discussions with Dynagraph at the beginning of 2015, and it’s very pleasing to now see this project finally come to fruition.”

Antoine El Kara, managing director of Dynagraph, said, “This service answers a growing demand for special colours with short delivery times and has a yearly production capacity of around 150-200 tonnes. This new venture into sheetfed spot colour production only enhances our product range, technical capabilities and market footprint.” At the heart of the fully automated system is a Vale Tech HP35 ink dispenser, which accurately measures each base colour according to pre-determined recipes. A Color-Mix Jet Mixer then perfectly blends those dispensed base colours and Teknimek proofers help the operators to ensure the shade is correct. X-Rite Spectrophotometers accurately measure the original colour shade to help specify the correct ink formula to programme

the Vale Tech computer. As part of the partnership agreement, Flint Group technicians will support Dynagraph through the installation and start-up phase, to provide training, guidance and advice. In addition to this, Dynagraph will be linked to Flint Group’s Global Colour Centre in Poland, which provides a web-based automated colour matching solution. The system consists of a dedicated, managed internet production server running X-Rite Ink Formulation software in which colourant files for widely used ink systems and substrates have been installed. It is designed to reduce costs and, at the same time, improve the efficiency and accuracy of colour matching done at remote locations such as Flint Group authorised distributor partners and end users.

In remembrance of a life lived in abundance

F arewell to Ramzi N. Kteily

1940â&#x20AC;&#x201C;2016

he printing industry has lost one of its most exemplary icons with the recent passing away of Ramzi N. Kteily, founder and managing partner of Giffin Graphics. Ramzi N. Kteily was a man loved, admired and respected by everyone. A passionate, intelligent and dedicated entrepreneur, Kteily is the epitome of how dedication and perseverance can breed success. However, more than being an accomplished businessman, he was an idol father, a mentor and a friend to so many people whose lives he has touched over the years. He was an inspiration to many and embodied the highest standards of being a leader. Innovative, and pioneering he led his company to new heights in his four decades within the graphic arts industry, all the while cultivating a safe, conducive working environment that made him a friend and a father figure to his employees The dynamic passion of Ramzi, was evident even whenhe was young. Growing up in Lebanon, he placed great value in his education and graduated from the prestigious American University of Beirut. He began his career in the printing equipment sales department of the National Cash Register (NCR) company, where he was able to expand his knowledge, skills and expertise in the industry. In a move to challenge himself and achieve his dreams, Ramzi set out to enter the GCC market, eventually becoming one of the pioneers within the region. He started by joining Abu Dhabi-based Gulf Printing Services in 1976. This became an incubation period that led to his partnership with the Al Dhahiri family and to the eventual launch of Giffin Establishment in 1978, the forerunner of Giffin Graphics. In the beginning, the company started with 7 people and the paper stock as capital, with Ramzi working singlehandedly as a manager, accountant, and fulfilling other duties and responsibilities. Through hardwork and dedication, the company was able to overcome a myriad of challenges, such as financial crises, currency fluctuations and stagflation, among others. In the face of all this, Giffin not only survived, it thrived. From less than 10 employees, it has now over 350 personnel and branches in key cities across the GCC region growing tobecome one of the leading providers in the industry. The success of Giffinrests on the values espoused by its founder who ensured that the company remainsflexible, transparent and able to adapt to the emerging trends within the market in an efficient and sustainable manner. However, Ramzi himself attributes the prosperity and rapid expansion of the company to the loyalty and

dedication exhibited by his very employees. This very loyalty is, indeed, a reflection of Ramziâ&#x20AC;&#x2122;s fair and just treatment of his people. He did not impose his authority, and by all accounts, he was known for his sincere humility. He was committed to creating a positive change in the lives of the people he encountered, as well as to their families, and took great satisfaction in helping enhance his employeeâ&#x20AC;&#x2122;s quality of life. Ramzi is remembered as a man who emanated love, and in turn inspired love among those around him, all of whom he had infected with his smile, humor, and positive energy. He treated and cultivated the employees of the company as one big family. To his own nuclear family, a wife and son he doted upon, he imparted unparalleled commitment and dedication. Ramzi was known to embrace people from all walks of life, and was known to celebrate Christmas with the Christians, Eid with the Muslims, and Diwali with the Hindus. Moreover, he inspired strength among others, encouraging people to look to the future by providing numerous chances for their development and advancement within the organization according to their hard work. Ramzi championed education and sponsored underprivileged youth to achieve their dreams by covering their tuition at his Alma Mater, AUB. Always eager to pay his respect in the university that molded him, he was also the organizer of the AUB alumni in Abu Dhabi from 1987, until his final days, all while engaging in various activities for the Canadian Business Council, and the Lebanese Business Council. The distinguished businessman was lauded across all circus for his sincere commitment to give back, often going to prisons to aid convicts. Ramzi treated these people, most of whom have been shunned and ostracized by society with respect, aiding them and helping them. Ramzi was a pioneer of the industry, who left a mark not only in the regional business landscape but also in the memory of those whose life he haschangedfor the better. He was driven and ambitious, championing the importance of perseverance and holding steadfast ethical values among all his transactions, which has earned him the respect of his partners, shareholders, colleagues and contemporaries. Aside from his massive success in business, the triumph of Ramzi Kteilyâ&#x20AC;&#x2122;s life is in the people whose lives he has invariably changed for the better, the humanity he expressed and the love he spread into this world. He will be sorely missed and fondly remembered by all those whose lives he has touched. May he rest in eternal peace.

News International

Photo book tells the story of design at Apple “Designed by Apple in California” chronicles 20 years of Apple design through 450 photographs A new hardbound book released by Apple chronicles 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation. The book is dedicated to the memory of Steve Jobs. “The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.” The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer An-

drew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products. In the book’s foreword, Ive explains: “While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say. We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.” “Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linenbound, hardcover volume was developed over an eight-year period. It is published by Apple.

Two Sides' anti-greenwashing campaign

ME‌Printer December 2016

Major corporations ignore the unique sustainable features of print and paper

Claims like, ‘go paperless, go green’ and ‘go paperless, save trees’, are commonplace as major corporations promote electronic services and products to reduce costs. However, such claims are not backed up by any analysis, they ignore the unique sustainable features of print and paper, and they do not consider the fact that all communication channels have an environmental impact. Greenwash is an environmental claim which is unsubstantiated or irrelevant. It is often used by organisations to mislead consumers or distract them from the truth, according to Two Sides, a not-for-profit organisation created to promote the sustainability of the graphics

communication supply chain and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium. In a joint statement, Two Sides country managers stated: “Our global anti-greenwash campaign, targeted at major banks, utilities, telecoms and other Fortune 500 companies, has investigated nearly 500 organisations worldwide. Of these, 63% have been found to be using greenwash in their marketing, usually in breach of local regulations, and after being challenged by Two Sides, 70% have voluntarily

amended their messaging – a great success story!” “We intend to carry on this important work, which, if left unchallenged, would leave millions of consumers believing that the use of paper is environmentally unfriendly. The reality is that paper is produced by a highly responsible industry which manages forests for the benefit of future generations.” Two Sides is supported by leading companies and associations worldwide, spanning the graphic communications value chain and covering industry associations, inks and chemicals, envelopes and mail, merchants, print equipment, printers, converters, and pulp and paper producers.

News International

Konica Minolta strengthens its industrial printing business

ME‌Printer December 2016

The company aims to accelerate open innovation through partnerships with digital printing equipment and post-press equipment manufacturers in Europe

Konica Minolta has opened a strategic business base in France to facilitate the growth of its industrial printing business. Established as part of a global management strategy, this is Konica Minolta’s first overseas business base in its core business area, where the company will formulate medium- and long-term strategies to strengthen its industrial printing business by evaluating customer value propositions. As more and more companies turn to marketing strategies that motivate customers to buy using exclusive label and packaging designs, Konica Minolta is determined to evolve into a problem solving digital company capable of facilitating workflow transformation in industrial printing. The company aims to deliver new value to the industrial printing industry and expand its digital printing business by leveraging its digital technologies to meet the need for high-mix small-lot production and shorter lead-time, and also by offering solutions to enhance efficiency of printing operations. With a business base in Europe, the center of the global industrial printing market, Konica Minolta aims to accelerate the development of solutions for industrial printing through a cyclic process of creating new customer values and business models and then evaluating the values and business models jointly

with customers. This customercentric cyclic process, which Konica Minolta has employed as its original framework to evaluate customer values, has been making meaningful contributions to the company’s business and technical development in recent years. In the label and packaging printing industry, digitalized high-mix small-lot production is also expected to largely enhance the efficiency of the post-press process of varnishing, laminating, foil stamping, and die cutting. Konica Minolta will seek opportunities to accelerate open innovation in this field through its existing alliance with MGI Digital Technology (MGI), a leading high value-added digital printing equipment manufacturer based in France, and also by strengthening partnerships with a number of post-press equipment manufacturers in Europe. In addition, Europe accounts for more than 50% of the world’s digital textile printing market and leads the world in the digitization in printing of wallpaper and construction materials. While Konica Minolta has been offering inkjet digital textile printers and inkjet printheads to the European market, the company is confident it can develop new solutions for workflow transformation by being closer to the market. Since launching high-quality, compact production print systems with low introduction cost in 2003, Konica

Minolta has largely expanded the digital printing market in the areas of commercial printing and in-house volume printing. For over a decade since then, Konica Minolta has created a digital commercial printing market and expanded the scope and range of its business activities, while developing print systems for various usage (from light to heavy) focusing on color printers. As a result, the company has increased the size of its production print business more than fivefold. In this process, Konica Minolta has implemented its own unique measures to strengthen the commercial and industrial printing business ahead of its competitors in the industry. These measures include applying its prowess in inkjet technology to the production print area, launching the marketing production management (MPM) service that helps customers improve the printing process and supports planning and production of high value-added printed materials tailored to specific purposes such as sales promotion, entering into a financial and strategic alliance with MGI, acquiring additional stake in MGI and consolidating the financial results of MGI. Under its mid-term business strategy, Konica Minolta plans to expand its business by offering new solutions in industrial printing as well as value-added services in commercial printing to achieve its target to increase the total revenue in the production print business to 360 billion yen in fiscal 2020. Especially in the label and packaging markets, high-mix small-lot production has become available at an accelerated pace. Placing importance on the label and packaging markets that are likely to continue to steadily grow in the future, Konica Minolta has already prepared itself to cater to the needs of this promising market with the official launch of the Bizhub Press C71cf on-demand label printer and the AccurioJet KM-1 B2 digital inkjet press, as well as by entering into a financial and strategic alliance with MGI.

Buyers Lab and InfoTrends join to form new market intelligence company Keypoint Intelligence offers marketing insights and responsive tools for the digital imaging industry Buyers Laboratory (BLI) has announced a new milestone in its acquisition of InfoTrends: a new corporate brand identity. Buyers Lab and InfoTrends have come together to form Keypoint Intelligence, a new market intelligence company offering market insights and responsive tools to clients in the digital imaging industry. “It’s always been our mission to help our clients grow their businesses and become more profitable. Together, we are even better positioned to help them make every decision with confidence,” said Gerry Stoia, chief executive officer of Keypoint Intelligence. “While customers have shown great loyalty to both Buyers Lab and InfoTrends, we felt the combined company needed a new identity—one that

reflects the power of our union and the comprehensive scope of services we provide.” The combined business brings together Buyers Lab’s expertise in evaluation and testing with InfoTrends’ leadership in market research and strategic consulting, while offering clients enhanced efficiency and expert knowledge at every stage of a product’s life cycle. “Our new brand identity is a strong representation of what sets us apart in the global digital imaging intelligence marketplace,” said Deanna Flanick, chief revenue officer. “Our new double diamond mark represents the two companies coming together, and the vibrant orange spot where they overlap indicates a ‘Keypoint,’ one of the many deep insights that only

we can provide.” After the new brand is launched on December 1, both Buyers Lab and InfoTrends will continue as product lines under the Keypoint Intelligence name. “Both names are widely respected by our customers around the world, and we want them to know they can expect the same unbiased information, depth of knowledge, and dedicated support that Buyers Lab and InfoTrends have always delivered,” said Flanick. “We are now able to provide our customers with the insights, data, market intelligence, and responsive tools that no one else can,” said Stoia. “We’re truly excited about delivering the full benefits of our combined strength under the Keypoint Intelligence banner.”

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Trends

Arabs read 35 hours per year, reveals survey

ME‌Printer December 2016

The top five countries in terms of reading were Lebanon, Egypt, Morocco, the UAE, and Jordan

Arabs read 35 hours per year on average, according to the results of the Arab Reading Index, produced through a partnership between the Mohammed bin Rashid Al Maktoum Foundation (MBRF) and the Regional Bureau for Arab States of the United Nations Development Program (UNDP). The Arab Reading Index is the first of its kind in the region; it is a scientific and standardised tool that tracks reading patterns in the Arab World, all in a bid to assign quantifiable numerical data to the process of cultural development in the region. Jamal bin Huwaireb, managing director of MBRF, said: “We had always heard these statistics being cited, claiming that Arabs only read six minutes on average every year and that, statistically, it takes 80 Arabs to read one book every year. We were very sceptical and sought to determine the source of these statistics only to find that there was virtually no sound evidence to support them. This is why we launched the Arab Reading Index, and set out to find the accurate data ourselves – and from all Arab countries.” The survey conducted to put the Index together canvassed 148,000 people across all 22 Arab-League countries. “The sample is massive,” said Dr. Hany Torky, chief technical advisor of the United Nations Development Program (UNDP); “normally, a sample would be 1,000 respondents per country, which means we only needed 22,000 individuals for the Index to be considered reliable. We had 148,000.”

“The Index is not a statistic, it is a scientific tool with strictly applied standards,” Dr. Torky explained. “We used electronic polling in order to reach segments of society we couldn’t have reached otherwise – namely, non-students. It usually takes two to three years to develop such a sophisticated index; we did it in just one year, obliging a specific request from H.E. Jamal bin Huwaireb.” Dr. Najoua Ghriss, Professor at the Higher Institute of Education and Continuous Training in Tunisia and main author of the Arab Reading Index, said: “It is important to have many initiatives to improve education in the region, but it is more important to find ways to synergistically integrate them. I believe the Arab Knowledge Project succeeded in doing just that; it created an infrastructure to foster knowledge and sustainable development. Seeking knowledge without reading is simply inconceivable. This is why, if we are serious in our efforts to spread knowledge, we must establish tools to measure and monitor reading. This is where the Arab Reading Index comes in; its legitimacy comes from the fact that it was borne out of the Arab Reading Challenge.” The Arab Knowledge Index revealed that the average number of books read across all Arab countries amounted to 16 per year – seven of them were read at schools and universities, while the remaining nine were read in respondents’ free time. Moreover, the average number of Arabic books read was 11, while the average number of foreign-language books was nearly six. Meanwhile, the 35 hours that respondents spent reading every year comprised 15 hours in schools or university and 20 hours outside academic institutions. The Index measured accessibility to books in each of the countries at home, in school, and in society in general – in other words, it measured how much families, school administrations, and societies encourage and facilitate reading across the Arab World. On average, 46% of respondents asserted that they have access to books at home, 52% enjoy access at school, while 37% felt that society at large encourages reading. The Arab Knowledge Index also examined the effect that personal traits have on people’s reading habits – namely, the ability to read (literacy rate), motives to read, and personal views and opinions. The polls revealed that 65% of respondents view reading as a necessity, and 70% of them consider it to be no less important than education. The top five countries in terms of reading were Lebanon with a score of 90, followed by Egypt with 89,

Morocco with 87, the UAE with 82, and Jordan with 71. The Index also revealed that the population of the 22 Arab-League countries favours digital means of reading over traditional ones, where 16 of the 35 hours spent on reading every year were dedicated to reading paper books while 19 hours were dedicated to digital. In terms of paper material, polls showed that 28% of them were books, 20% were novels, 20% were specialised magazines, 17% were newspapers, and 14% were comic books. As for digital sources, 23% of read material was on social media, another 23% on news websites, 21%

were e-books, 15% e-magazines, 9.3% blogs, and 7.78% professional networks. Commenting on the discrepancy between digital and paper reading sources in the Arab world, Jamal bin Huwaireb said: “In Europe, paper is making a comeback and actually surpassing digital material. Over there, they publish by the thousands and millions, whereas in our region, we publish by the hundreds. This is why Arab readers resort to e-books and other digital sources. We must make it a priority to print more books and to make them more affordable to all segments of society.”

KPMG 2016 CEO Outlook UAE CEOs believe that growth over the next three years will be organic and driven by new products

“While some of the UAE findings reinforce global trends and leading practices, we find UAE CEOs are generally more optimistic about the next three years than their global counterparts. This is indicative of the UAE’s shift towards a knowledge-based economy that aims to foster growth and development across non-oil sectors.” Vikas Papriwal, head of markets, KPMG Lower Gulf said: “It is very encouraging that UAE CEOs across key sectors remain confident of their ability to successfully transform their business despite a challenging economic backdrop. The time for change is ‘now or never’ and UAE CEOs know what they need to do to stay successful in the short term and emerge as winners.”

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The KPMG 2016 CEO Outlook also reveals that 88% of UAE CEOs believe that a persistently low oil price could have strong implications for the UAE economy. The vast majority of UAE CEOs are confident about prospects for their organisations over the next three years, the KPMG 2016 CEO Outlook has found. The survey findings reveal that 76% of polled UAE CEOs - compared to 41% of global CEOs -believe that their business will change significantly over the next three years. The survey also found that UAE CEOs believed that growth over the next three years was mainly going to be organic and driven by new products. The survey also found that most UAE CEOs have identified a strong client focus as a key strategic priority. Interestingly, three-quarters of UAE CEOs think their organization will be significantly different in three years’ time –almost twice as many as the global response. UAE CEOs stated that regulatory, talent and reputation were their top three areas to look out for the next three years. CEOs also believed that there was likely to be a significant gap for workers with a range of strategic skills in the short-term, including cyber security, digital, innovation and data and analytics. While financial incentives were seen as the most effective way of attracting and retaining staff, non-financial methods of securing talent including fostering a collaborative environment and offering new career paths were found to be more effective in the long term. Vijay Malhotra, the CEO of KPMG in the UAE and Oman, commented: “Change is a constant theme in the UAE. Following the recent announcement that the UAE Innovation Week will run for a month beginning 2018, it is encouraging to note that the findings of our UAE CEO Outlook mirror the UAE Government’s vision for the next three years – with a focus on disruption, innovation and digitisation.

Opinion

How PSPs can seize the opportunity in tomorrow’s retail landscape

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Mathew Faulkner, European marketing manager for Wide Format Group, Canon Europe

The world of retail has seen an enormous shift in the past two decades. Advances in technology, ecommerce and the expanding range of channels that retailers can use to reach their customers are increasing both competition and opportunity. Today's consumers are more connected than ever. They are aware of the latest trends and the best deals. As a result, retailers have to stay on top of trends – and also understand what they mean for their businesses. And there is no bigger trend for modern retailers than the consumers' path to purchase. Often the first to respond to changing consumer behaviours, retail will continue to see steady growth - eMarketer predicts worldwide retail sales will reach $28,300 trillion in 2018.1 However, as competition increases, there is a need to rethink the strategy of the traditional store experience and look at new ways to innovate and interact to keep consumers’ attention and custom. The future shopping experience has the potential to include all the best innovative thinking of today – from retailers predicting what household items customers will need and delivering them to their doorsteps automatically, to providing personalised shop windows showcasing targeted offers and products to capture attention on the High Street. We will also no

doubt see robotic sales assistants and an increase of instore 3D printers that will deliver customised products in real-time. Whatever the future holds, it includes large opportunities for print service providers (PSPs) to tap into this dynamic, fast-moving and lucrative market. Although emerging digital channels continue to be big factors in the evolution of the consumers' path to purchase it does not mean that print marketing is withering. Global research from Nielsen2 has found that shopper engagement with product and sales circulars – mailed or delivered print marketing, in-store materials, and newspaper ads – is significantly higher across all generations than digital and should remain so for the foreseeable future. Retailers therefore need to balance their marketing strategies across several channels rather than simply abandon one for the other. According to PAC3 , 73% of major European retailers believe the physical branch will become increasingly important by 2020. In fact, in a multichannel world, physical stores can actually provide a competitive advantage4, particularly when aided by new technology trends such as beacons (small wireless sensors that connect the online with offline worlds). Stores have the opportunity to be the leading players in the multichannel shopping experience – and it is here that PSPs can add real value. For example, localisation is set to play a far bigger role in the future. There has been a huge push in recent years to encourage consumers to ‘shop local’. This is likely to continue as a new breed of independent retailers and entrepreneurs providing tailored customer service, local knowledge and specialist goods will offer unique selling points that appeal to today’s increasingly conscious consumer. Furthermore, with customers valuing the kind of personal service that bigger brands can’t offer, enabling independent retailers to flourish in this new era of retail should be part of the forwardthinking PSP’s strategy. But how does a retailer – particularly those that may be larger or part of a chain – achieve a ‘local’ feel when customers are in-store? The advances in digital print have a large role to play here. Ninety-five per cent of retailers already use posters for in-store communication5 and these are changed on average every 4.5 weeks6 with wide-ranging opportunities to use them to better effect. Localised POS campaigns for example, can involve the local community by referring

1 http://www.emarketer.com/Article/Retail-Sales-Worldwide-Will-Top-22-Trillion-This-Year/1011765 2 http://www.nielsen.com/us/en/insights/news/2014/todays-empowered-shopper-and-opportunities-to-reach-them.html 3 https://www.pac-online.com/omnichannel-retail-europe-strategies-challenges-measuring-success 4 http://www.mckinsey.com/industries/retail/our-insights/making-stores-matter-in-a-multichannel-world 5 Opportunity for Large format printers (UK), Euromonitor International, 2014 6 Opportunity for Large format printers (UK), Euromonitor International, 2014

to upcoming local events or integrating social buying habits by having ‘trend of the day’ posters taken from popular Instagram posts. Physical stores of one retailer can provide consumers with access to local producers, craftsmen and artists and even goods exchange systems through in-store Pop-Up shops, which in turn may attract a bigger footfall. As turnaround can be both fast and cost-effective, with short print runs increasingly seen as standard, it won’t be long before we begin to see more localised campaigns as part of the future of retail. The shopping model and stores of the near future are poised to look radically different from just a decade ago, with the proliferation of technology providing customers with a personalised experience through the

use of loyalty card and social media insights. Retailers have increased access to their shoppers’ information, including spending habits, location, and even how they feel while shopping. Stores that can combine these insights with print innovations such as attentiongrabbing signage, 3D prototyping or personalised wallpaper will be those that will achieve greater loyalty and revenues. Putting the customer first will remain the retailer’s mantra and print will continue to play a key role in aiding the personalised and localised shopping experience customers expect. But it will be the PSPs who embrace the opportunity that digital brings to print today that will be best placed to be the preferred strategic partners of the progressive retailers of tomorrow.

How the print media industry can use the digital age to its advantage Data means customers, and IT-based interface management with customers is vital

underlined the importance of using web portals in the data interface to customers. “As simple printers and suppliers, we’re replaceable, but not if we control the interface to the customer,” he pointed out. Steffen Setzer from Berlin-based online print shop Laserline added: “We need to network all customerrelated processes, especially when it comes to service. Intelligent use of data already makes it possible to take significant steps in the right direction. Data means customers.” According to him, there is actually no longer any need for conventional web shops. “Why shouldn’t it be possible for a secretary to simply order more letterheads at the touch of a button?” he asked, looking ahead to the digital future of customer relations.

Professor Klaus Thaler

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“Data is the new raw material for our industry,” stressed Michael Neugart, chairman of the Board of Heidelberger Druckmaschinen Vertrieb Deutschland GmbH, at a recent convention of the print and media associations (VDM) for the German states of BadenWürttemberg and Bavaria in Wiesloch. Under the banner “This is the Future! Printing Industry 4.0”, around 150 experts explored the question of how the print media industry can use the digital age to its advantage. “As yet, there’s no conclusive definition of what Industry 4.0 actually means for the printing industry,” explained Alexander Lägeler, managing director of the VDM in Baden-Württemberg. He said that companies were still finding this out. Bernhard Niemela, editor-in-chief of the Deutscher Drucker trade journal, confirmed there were, in any case, “a whole host of excellent opportunities” on offer, including for SMEs. “The opportunities in our sector may well be even better than elsewhere, because we’ve been working with digital data for some time and don’t have to start from scratch,” he added. It will be virtually impossible for printers to do without an IT infrastructure in the future. For Professor Klaus Thaler from Stuttgart Media University, Printing 4.0 represents “nothing more and nothing less than a paradigm shift, breaking the old rules and defining completely new ones.” The speakers agreed that digitization means far more than printing digitally or automating print processes. “It’s no longer sufficient to say we can print well,” said Thaler. He stressed that market players need to provide services “extending far beyond printing technology” and said that personalized print products were a good start. Torben Schanz from Star Corporation, a media logistics service provider in Stuttgart,

Insight

Finishing is a key aspect of signage workflow Dr Nicholas Hellmuth, FLAAR Reports Finishing is a crucial part of printing workflow

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Dr. Nicholas Hellmuth at the Trendvision factory reviewing the printing quality of their UV-LED ink

80% of the people who write us to ask for assistance request help with selecting a printer. Many people ask what ink they should consider. A small percent ask about a RIP software; fewer ask about color management. Only about 1% ask about the products they will eventually need to use every day: finishing equipment. In other words, all the attention in the world of wide format inkjet is focused on the printer. Ink is also a crucial topic especially since today so many

new inks are becoming available. In all this world of ink chemistry and printer technology, we all forget about having to handle the print after it is printed. “Finishing” is the jargon, especially in giclee, but also in signage, for everything you need to think about after the print comes out of the platen.

The primary components of finishing are: ■■ Drying (if water-based or solvent) ■■ Final curing (if UV) ■■ coating, spot varnish ■■ laminating, laminating tables ■■ mounting ■■ cutting, creasing, or edging

Printing is only the first step in producing a finished inkjet product

Space for trimming, cutting, lamination and mounting is usually overlooked when a family or company start a new print shop. Finishing your images will require more space than printing them. Finishing means everything that has to happen to your print before it leaves your shop. The present discussion is to help, especially new print shop start-ups, with tips on the reality of the entire workflow. Mounting the print on the wall or billboard or car wrap: that is an entire separate issue, and is well covered in car wrap zones at many trade shows or in the booths of manufacturers of car wrap substrates. Today we will review the sequence of steps to finishing a print, after the inkjet printer is turned off. But…. just because the sign is “printed” does not really mean it has been finished. Many printers lay down so much ink the print must dry first. Now you see why HP latex ink has fans: it is dry to the touch upon leaving the printer (of course this takes time inside the printer, which is why latex printers are a bit slow).

some media dries more slowly than others, such as glossy material. Although technically the concept of “finishing” means what to do with the supposedly finished print, in the true facts of workflow, you need to understand each ink and what post-printing action must be taken (even if the action is letting it emit VOCs for a while).

Allowing the Ink to fully cure UV-cured prints with the ink chemistry of several years ago also were not fully cured on the printer. Perhaps “dry” but not cured. They gave off odor so unpleasant that some clients returned them, as the odor was offensive to many people. Some of the newer UV-cured inks and UV-curing systems today are better and have (hopefully) less odor. If your solvent or UV print is rolled up, its tough to get it to finish outgassing or to finish curing if a UV print. So again, be sure you allow for all this when you plan the space needed for your printing business. We will assume your printshop already has air extraction and/or an air purification system. Some of the newest UV-cured inks and UV-curing systems today are better and have (hopefully) less odor. A Trendvision demo room UV-LED ink printing sample

Dr. Nicholas Hellmuth is the Director of the Foundation for Latin American Anthropological Research (F.L.A.A.R). Dr Hellmuth and key members of his staff have served as consultants for Fortune 500 companies as well as midsized companies who wish to prosper and grow, and also for family-run businesses around the world. Dr Nicholas has been consultant to museums, national parks, universities, as well as distributors, manufacturers, and end-users of wide-format inkjet inks, media, substrates, laminators, coaters, printers, and cutters.

Drying time (and space)

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Thermal printers, especially old ColorSpan and Encad technology, lay down lots of ink. If you do not limit the ink (via color management and/or your RIP software) then you will lose many prints because the wet ink sticks to any surface, including other parts of the same roll of media (and that pulls the ink off or otherwise smears). The newer HP, Epson, and Canon printers are not quite as bad, but nonetheless, some prints need time (and space) to dry. However most vehicle wrap is going to be accomplished with some form of solvent ink. Then you have the drying issues with solvent prints. Many printers are sold at cheap prices to entice the buyer. So the printer manufacturer skimps on heaters and on-board dryers. Even some new Japanese printer brands have a sly add-on heater option. Naturally most people buy the bare basics, and only find out the printer can’t dry the sign once the machine is installed. So you may need an add-on heater or dryer, and still, your image (if with solvent inks) may not be fully dry. Perhaps dry to the touch, but not yet ready for lamination. So you need to allow time, and space, for your prints to dry thoroughly. Some media dries more quickly than others. The other side of the coin is that

Insight

After you have your print, you might like to add spot varnish

Spot varnish sample, printed with a Dilli Neo Titan 2504D-W2V UV printer

In past years spot varnish would be considered part of finishing. Today some wide-format inkjet printers can print spot varnish before you remove the print from the printer. Just realize that merely having a printer which lists spot varnish in the spec sheet is no total guarantee that the spot varnish will work flawlessly. Spot varnish is a chemical challenge, comparable to keeping your white ink functional. If you find a printer brand that can really handle spot varnish, you are ahead of some of your competitors. In other words, do not assume that the spot varnish on your printer will function flawlessly if your printer is low-bid. Manufacturers of cheap printers often add white ink and varnish to their machines in the hope that buyers will assume these cheap printers can accomplish the same as a Durst or efi VUTEk printer. So always be sure to ask other print shops, who already have a mid-priced or entry-level printer, to learn if the spot varnish (or white ink) really functions.

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Once your print is dry (and cured), you can start true “finishing”

Finishing usually means cutting, trimming, coating, and/or lamination. Trimming is when you cut the images to size. You can print them to size, but then you may still have to trim the image on a table, by hand. Your printer may have a trimmer, but it cuts only in one dimension, and only roughly. No matter what, you will need a trimmer and a substantial table area to lay out your prints. If your table is not large enough, and a single millimeter of the print goes over the edge of the table, that edge of the print will pick up a ding. You often can’t get rid of such a crease, even with lamination. Most prints can be totally trashed within a few minutes unless someone is really careful. Merely picking the prints up out of the printer can destroy the image in any of the following manners: If the image is not yet absolutely totally dry, if one part of a large print touches any other print (or touches the other end of itself), it will stick, pulling off the ink. If the image is large, it will sag. You will get a ding mark where it sags. You will get countless more ding marks and creases when you attempt to pick it up.

Lamination and coating Coating and laminating and varnish are similar yet different. Varnish is often for specific dedicated lo-

cations: spot varnish. Coating is primarily for effects, and for the entire surface: more glossy or less glossy, smooth or textured. Coating will protect the print to some degree but is not total protection against the sun. To protect against the sun you need lamination. Coating can be brushed on by hand, sprayed by hand, or you can obtain a coating machine. We spoke with a person who had a Drytac coating machine in his signage printshop and he said it was “my secret weapon.” He said he often got jobs because his competitors could not provide the diverse range of surface finishes. Since about 2012 Drytac no longer offers coaters. But there is a more expensive German brand now available. With some inks, such as UV-cured, you can tweak settings to achieve satin or matte. But some brands of UV-cured ink are not very capable of offering the full range of finishes. For these you need a coater, to put a liquid coating on top of the print. Another example of some coating or lamination of UV-cured printers is that in some cases it will hide minor banding, especially bi-directional banding. In addition to coatings for surface texture (or surface appearance) you can also select coatings for moderate surface protection. For example you can opt for an anti-graffiti material (often a laminate is best). But please realize that not all coating systems can really handle all kinds of material. Glass is not

You can print to size, but then you may still have to trim the image. Aristo CNC flatbed cutter

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Many clients will not accept a print with this many creases and dings in it. Students at the university here are a bit more forgiving since obviously we don’t charge them commercial prices. Your table will need a cutting mat, or glass, and special cutting rulers (so you don’t slice off your finger tips). I had no trimmer and no laminator for the first few years that FLAAR operated the university printshop in Ohio. But if you intend to operate a commercial venture, you will need a trimmer for sure. So we eventually bought a trimmer. These come in every size and shape you can imagine: some are horizontal; others are vertical. Earlier in this report, in the section on how much space you will need, we mentioned you need to be sure to recognize the space requirements for your finishing the prints. Your prints will be damaged if you attempt to move them across the room. Large prints get pinched, creased, scraped very easily (especially on some media). If your layout table is too small and the print goes over the edge, it may pick up the long mark of where it flopped over the corner of the table.

ATC UV liquid coating system at ISA 2016

easy to coat, as but one example. And a cheap coater may leave an uneven coating (which most clients will not accept).

Decorative coating for giclee

Some clients are content with what they are already getting. But if you wish to grow your business, experiment with decorative coating and special effects coating. Surface finishes can mimic the texture of natural materials such as wood grain you can produce unique results. If you are doing giclee, if you are clever enough to find the appropriate coating material, you can create brush strokes. Normally brush strokes are best captured with a Cruse scanner or Better Light system, with cross lighting. But if your image lacks good image capture, you can recreate the lost brush strokes with clever application of pertinent coatings.

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Decorative coating for signage

Some surface effects can be achieved by the underlying media, such as metallic effects. You can also use a metallic ink (just realize that the metallic ink of which comes with a Roland or Mimaki is very slow; there is another brand of metallic ink which is much better and faster). Since coating and coaters are almost never discussed in articles, it is tough to learn about these techniques. Now many distributors even offer coating systems. The entire focus in the world of wide-format is on printers and inks, and media and cutters. Coaters have simply not become a major focus. Yet if you have a good coater, you can offer your clients features on their signage and POP that your competitors don’t even know exist.

Lamination is a reality that printer companies try to avoid It is no surprise that a printer manufacturer prefers you to spend your budget on the printer. This is human nature (and hence corporate policy). If you have $50K or $150K or whatever, the printer manufacturer will tend to focus on the most expensive printer that fits your budget. Only once you have this printer in your shop do you realize the pre-print or post-print tools that you will also need. Many printer advertisements, or sales pitches claim openly that “no lamination is needed.” But others are more ethical when they are clever enough not to put the claim into print. But in reality you still need lamination for many signage applications, such as car wrap. Three to five years is what an honest lamination company offers for outdoors. So get your laminating equipment only from reputable sources: Seal and comparable companies are brands to start with. For liquid laminators consider those brands plus Lumina or Neschen. But also realize that 90% of the entry-level laminators today are made in China. Canvas should be top-coated with liquid or spray, not laminated with film. Most art looks terrible if laminated, so you need to learn what your clients want. A top coating (also called clear coating) is a liquid preservative, applied by spray, brush, or dipping. You have to be sure that the top coating works with the media and inks you intend to use it on. Some top coating materials are worse than solvent ink in terms of odor, VOC, and health risks. As you begin to understand all these steps,

remember that you will need more space for your trimming and finishing than for any other part of your operation.

Thermal-formed could also be considered finishing

Another dramatic way to show that your sign shop is innovative is to offer thermal-formed signage. The original solvent-based ink for this is from South Africa. Many years ago it was offered with a special Oce printer. Then circa 2011 I saw an updated form of this ink at Sign Africa, but now as UV-cured. Since 2012 efi VUTEk has also offered a special thermoforming system. You can see thermo-forming in the SGI 2017 expo in the booths of efi VUTEk (saga digital), in the booth of Fujifilm, and the booth of Canon Oce. Since 3D visualization is important, you should look at this. We at FLAAR are also studying pseudo3D media: flat media that needs no lenticular print style. Lenticular software produces images that makes many people dizzy. Frankly an overdone lenticular print makes me nauseous. But now Mireco and other companies are offering better alternatives. We can discuss 3D digital signage in another

article if requested. But frankly the true raised relief of the efi VUTEk thermo-forming system is the most realistic and reliable.

How to monetize these aspects of workflow besides printing Be prepared to lose money when first laminating, since laminating will not always remove the dings in a print. Prints get dings when the large sheets are moved carelessly around a print shop. Actually even when the staff are conscientious and careful you can still get dings. Photo glossy material seems to pick up dings just by you looking at it! Besides, you will not usually laminate your fine art prints; at least, not with sheet lamination Instead, most artists and photographers use the clearcoat method, which you should to learn, sooner or later. Learning involves practice and eventually, you will reach a point where you get it perfect. But at the beginning you will get ripples, bubbles, ridges, media that feeds into the laminator crooked, and all other kinds of problems during the learning curve.

Three to five years is what an honest lamination company offers for outdoors. So get your laminating equipment only from reputable sources

Be wary of one company which promise archival lamination. Nothing lasts that long, especially not outside. Several people have told us about scams in lamination claims by one specific company (which was infamous in claims in the US a decade ago). But they cleverly did not exhibit at trade shows, so people could not complain in-person! So hopefully this brand is not advertising in the Middle East!

Insight

Another dramatic way to show that your sign shop is innovative, is to offer thermal-formed signage. EFI thermo-forming sample

Then you will get laminated jobs back, from irritated clients. They will wish to know why the laminate came unstuck! This means that you need to learn how to reduce the ink load. Lamination will not readily stick to an excess of ink laydown. Reducing ink laydown entails learning color management and having the proper densitometer or spectrophotometer, ICC color profile software, and everything that goes with this in your RIP software. This can sound intimidating, but a lot depends on how picky your clients are. Artists are demanding clients because they want the colors in the print to reproduce their inspiration. Corporate clients need their logos precisely the same color as the original. Other clients will possibly be more flexible, especially if you let them know the true costs to match a color. FLAAR does not laminate very much, nor do we allow any liquid laminate materials in our facilities due to the stink and related health issues. This is all the more reason to consider partnering with a company that already has sophisticated liquid lamination system in-place. Look at them as allies instead of as competitors. Lamination, especially spray and liquid laminating, (including dipping when they are small enough prints) can get very complex very quickly. You can ruin a giclĂŠe print quite easily by smearing it with some lacquer or varnish that turns a tacky yellow with age. But many signs really need to be laminated. In other cases the lamination can do similar effects as coating: make the printed image look better, unless your client does not like a glossy look. Then select a satin or matte appearance.

The challenge is how to monetize this form of improvement to the image.

Mounting 15 years ago, there were no UV-cured printers. So you had to print on roll-fed material and separately mount the image to a rigid backing material. Now, today, you can print directly on many thick or rigid materials. So mounting by hand is not as common today as it was in past years. Foam-cor, Gator Board and other brands are popular mounting materials. Foam-cor is cheap material that bends or sags quickly. It makes your photograph or sign look cheap. Use only rigid material that stays rigid. Sintra, aluminum composite material and acrylic sheets may also be used for mounting. Each has a different pro and con and price point. We are beginning to study aluminum composite material both as mounting backing, as architectural material, and for using with a flatbed UV-cured machine for direct printing. Today many people prefer to print directly onto thick rigid materials with UV-cured inks in a flatbed printer. This way you save the step in mounting. Plus nowadays you can cut most rigid materials with a top quality brand of flatbed cutter. Just realize that each cutter tool is for specific kinds of cutting: no one tool, and no one brand, can cut everything perfectly. So be sure you test, IN PERSON, the cutter with precisely every single kind of rigid material that you would ever desire to cut. If you print with a mild-solvent or solvent ink, you can get higher color pop than with UV-cured ink. Seiko II ColorPainter is a good example of top

color gamut. But then you would need to mount since only UV-cured can print to rigid material (there are exceptions, but non-UV-cured flatbeds are highly specialized). So a good reason for still using traditional inks is that their color gamut is wider and you can achieve most logo colors more easily with pigmented waterbased inks or with mild-/lite-solvent inks. UV cured has its own distinct color gamut. Latex ink has a different color gamut and different color saturation (depending significantly on what kind of media it is printed). So the color you see in an expo booth is no guarantee you can achieve the same color in your own printshop on different materials.

Finishing on a flatbed table

Mounting a giclee print is totally different than mounting a sign. Whether stretching your canvas or doing final mounting, this finishing stage is an art in itself. I would prefer to focus on signage now, and handle giclee and fine art photography finishing in a separate report. There you also need to learn about how to frame a print.

Space needs for storage

Storage of media and laminate is another space guzzler. Acres of space are needed for storing media. If you lay rolls of media flat, it may develop the flat tire shape. Media should be stored standing up. Foam-cor and other types of mounting board can be tough to store. It will sag if you stand it on the long edge, which means you cannot ever get that curve out of it. If you lay it flat, it will take up a lot of costly space, but at least it will not curl as much. If your mounting board does sag or curl and you wish to print directly on it, the raised edge may

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Six years ago I never noticed a flatbed table rollover application system. Four years ago I started to notice one brand. Then at VISCOM Germany several years ago I saw two more totally new brand names (Bobis Multi Applicator and ModulMounter). So it will be interesting to see these additional brands of roll-over application tables at future expos here in the Middle East.

Mounting your artwork

Rollover flatbed applicator booth. SGIA 2016.

Insight

Rollsroller flatbed applicator booth. SGIA 2016.

cause a head strikeâ&#x20AC;Ś that will cost you between $550 and $1000 to have one or both piezo heads repaired. It is not a user-replaceable accident either. So you are down and out of business until a service technician can schedule to come and get your printheads replaced. Of course, if you have thermal heads, you can just unplug them, toss in the wastebasket, and plug the replacement head into the socket. 5 minutes, HP heads costs less than $200. You still want to avoid head crashes. Media and ink have a short shelf life, especially pigmented ink. The particles may settle out eventually.

MEâ&#x20AC;&#x152;Printer December 2016

Considerations on packing and shipping

Remember that large prints get dinged very easily (especially on some media). If your layout table is too small and the print goes over the edge, it will pick up the line of where it flopped over the edge of the table. You will therefore need a table larger than the size of your largest print. The oily fingers of your packing crew can ruin a print. Wear gloves at all times when handling media. Glossy media printed with pigmented ink is the

most fragile surface of all. If you donâ&#x20AC;&#x2122;t ruin it, the client will probably deface it. So be sure the client is aware how fragile it is, and that the client signs-off that he/she has received the print in good condition. Packing and shipping a large inkjet print is a service you need to charge for.

The SGI 2017 expo is a good place to learn about finishing

Plenty of major distributors offer the major international brands of flatbed cutters. For example, Zund flatbed cutters tend to be exhibited. Kongsberg is a leading brand which is usually available for inspection here also. For wooden signage you may use a CNC router; for plastic signage you may use a CO2 laser engraver. But for inkjet printed signage you will tend to get better results from A to Z: Aristo through Kongsberg to Zund; three of the better known brands that I tend to see every year at most expos. Most laminators are made in China nowadays. Their reputation varies from okay to embarrassing. Be absolutely sure to find at least two, and try to find three print shops which have the brand of laminator that you are looking at. If these printing companies have success with a brand, that brand is a good choice.

Products and Applications

UV LED 3.2m printer for creative applications The LDP is a 3-in-1 printer for indoor, outdoor and special applications printing with flatbed option The LDP UV LED printer enables printing of over 20 layers of ink, which has several unique creative special applications such as embossing and debossing, dual images for day and night, instant mirror effect printing, varnish printing, glossy & matt finishing, white printing, and printing on colored media. The printer has 8 Ricoh Gen5 printheads using CMYK as well as white and glossy transparent ink. It can print on any soft media such as frontlit banner, backlit flex, vinyl sticker, paper, clear film, leather, canvas, wall paper and backlit fabric. It can also print on rigid media such as corrugated sheets, forex, acrylic, wood, aluminum, and carton. All special applications are embedded in the software. This does not require manual interference, media positioning adjustment, or realignment of the layers during the printing process. Egygrafx Gulf, the distributor of LDP and other large format digital printing solutions in the MENA region, recently installed the LDP at Saudi Signs, a signage solutions company in Saudi Arabia.

High-speed production printer with substrate flexibility Ricohâ&#x20AC;&#x2122;s Pro 8200s series prints on thick and coated media for attractive inserts, runs NCR sheets and produces banners

MEâ&#x20AC;&#x152;Printer December 2016

Ricoh has launched the Ricoh Pro 8200s series to help print service providers manage varied content in books and brochures, offer a greater number of production sizes and handle more media. These allow the high-speed black and white digital print platform to enhance and expand the print production capabilities possible. A wider variety of substrates are now supported, and a more creative product mix is enabled by a high capacity interposer. It allows front and back covers or inserts, printed on offset or digital printers, to be added post-fusing, into books and manuals. This inline capability also streamlines

production. Another service expanding capability is the long sheet (banner) printing of up to 700mm while an improved stacker allows heavier media use. The Ricoh Pro 8200s series can be tailored to suit client needs. It offers users active registration to help ensure more precise, clean output. It can run at speeds of up to 136 ppm, maintain 1,200 x 4,800 dpi VCSEL quality on a wide variety of media, including coated media, up to 350 gsm. It supports NCR and pre-printed media. The Ricoh Pro 8200s series will be commercially available in Europe from January 2017.

Photo impact printer for the personalization market Roland DGâ&#x20AC;&#x2122;s Metaza MPX-95 can personalize metallic items with photos, logos, names, messages and other decorations The MPX-95 can imprint on a wide variety of materials, including stainless steel, iron, titanium, platinum and softer substrates such as gold, silver, copper, nickel and aluminum with its diamond stylus. Possibilities include personalized pens and stationary, smart devices, industrial plates, jewelry and pendants, trophies and awards, watches and belt buckles. The MPX-95 and gift kit were developed as a compact solution for kiosks, gift shops, jewelry store and other outlets selling products on-demand. The MPX-95 employs a removable base table and plate

allowing it to work with a greater range of items, including golf club heads, vases and tumblers. It comes standard with Metaza Studio software and a laser pointer that assists in identifying the area to be marked so that anyone can easily and accurately imprint items with no special training required. The gift kit includes both large and small clamp pins, a standard vise and a movable center vise to hold items in place while they are being marked. The movable center vise allows the position of the item to be fine-tuned by aligning it with the laser pointer after it has been clamped.

Organised by:

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Supporting Sponsors:

P.O.Box 50006, Dubai, UAE | Tel:+971 4 343 5777 | Fax: +971 4 343 6115 | E-Mail: sgidubai@iecdubai.com

Products and Applications

Leather like and smooth papers for luxury printing and packaging Gruppo Cordenons has launched two brands of papers – Leatherlike and BlackGold Gruppo Cordenons and Sona Papers have launched two new papers in the UAE market. Leatherlike is a paper that resembles real leather. It is inspired by the fashion sector and dedicated to luxury printing and packaging. On the surface the leather-like designs are highly visible, giving both a distinctive style and a unique tactile experience. Leatherlike is an environmentally friendly product, carrying FSC certification. It is available in three shades (Black, Brown and White); four embossed finishes (Classic, Ethnic, Minimal and Vintage) and three grammages (120, 230 and 360gm). BlackGold is a deep black paper distinguished by its high smoothness. It is produced using woodfree primary pulp obtained from responsible sources. BlackGold carries FSC certification. It is carbon black free, finger print resistant and possesses high abrasion durability. It is particularly suitable for hot foil printing (the product prevents foil oxidation, which results in extended brightness).

New tools for 3D packaging design

ME‌Printer December 2016

Esko Studio 16 has new features enabling higher working speed

Esko Studio 16, part of the Esko Software Platform 16, has introduced new tools to create 3D packaging designs. Studio is available in two bundles: Studio Essentials to create cartons, bottles, trays and displays; and Studio Advanced for agencies or departments that need to handle every packaging shape imaginable, including difficult to create realistic flexible bags and shrink sleeves.

The new features of Studio 16 include: ■■ The ability to create 3D compositions 50% faster with new user tools such as snap to align while moving, vertical collision edge and detection, and a nudge tool for fast manipulation. ■■ Fast artwork application in scenes, so designers can apply different artwork to the same structures in product line ups and multi-product combinations. ■■ Studio 16 includes tools to select materials and apply print effects. Users can check finishing effects by using a switch to turn on and off - and compare - finishing, to see how finishing effects apply and perform in isolation. ■■ Faster creation of realistic visuals, with the ability to add and adjust realistic floor shadows and light source angles. ■■ A faster way to create and output very highresolution pack shots by adding automated scripting in Adobe Illustrator with new export options. The software is able to display barcodes; pricing and other metadata associated with each of the imported products. Even fine text is legible, and poster-sized images can be created. These are particularly helpful for artwork repurposing such as marketing and campaign use - creating product images even before a single package is produced.

Neon yellow toner for eye-catching effects Heidelberg is offering an optional new neon yellow spot color for its Versafire CV digital printing system The toner glows under UV light, enabling it to attract more attention and add unexpected touches to printing applications. Heidelberg claims that the effect can also be used as a security feature, since the toner is almost impossible to copy. This enables printing of admission tickets or wristbands, for example, and other applications in the event industry that only light up under UV light. In total, three additional toners can now be used in addition to CYMK: white, varnish, and neon yellow. Customers are required to have the toner and an additional developer unit. The new toner can also be retrofitted to all Versafire CV and Linoprint CV systems already in the market.

Printing on the front or side edges of a book Edge Printing is a new feature available with the latest upgrade of HP SmartStream Designer The new feature, part of HP’s SmartStream Designer variable data printing tool, automatically divides a selected image into slices, according to the number of pages in the book, before printing the slices consecutively on the edge of each page. The new application also has the capability to print a continuous image across the spines of a book collection, for an impressive visual impact when collections are on display. HP Edge Printing is one of a host of new features introduced as part of the latest upgrade of HP SmartStream Designer. The latest edition, HP SmartStream Designer 11, also features an upgrade of its renowned HP SmartStream Mosaic plug-in, which enables the automatic creation of millions of unique designs based on core patterns – famously utilised by brands such as Diet Coke, Bud Light and BrandOpus. “At HP Indigo, we are always looking to

reinvent the possibilities of print, making sure that our customers can deliver products that go above and beyond expectations. The new Edge Printing feature of SmartStream Designer is a perfect example of this,” commented Gershon Alon, workflow solutions manager, HP Indigo. “We have already been able to complete the first customer order for products created with HP Edge Printing, and have seen a lot of interest in the new applications that are being made possible. We look forward to seeing many more customers enjoy the new creative freedom that this technology provides.” Spanish Commercial and Book printing specialist, Tórculo Comunicación Gráfica (Santiago de Campostela, Galicia, Spain), was the first HP Indigo customer to trial the technology, exploring the potentials for personalised products such as notebooks and novels.

ME‌Printer December 2016

Products and Applications

Sublimation inks for direct and transfer printing The Digistar Display ink range developed by Kiian Digital is compatible with all Epson print heads Digistar Display is a sublimation ink for direct and transfer printing comprising 8 colours; 4 process, 2 light colours and 2 spot colours. Applications include direct printing onto synthetic fabrics and transferring onto synthetic fabrics and blended fibres. “Extensive research and development has produce an ink which is exceptionally stable and enables consistent printability even in changing operating conditions,” said Marco Girola, Kiian Digital Marketing Specialist. “Many customers will also have the benefit of being able to use one ink for two applications, reducing inventory and achieving cost savings.” Alessandra Borghi, Kiian Digital sales director added: “The textile industry strives for a future without hazardous chemicals. We contribute to this challenge by designing inks with reduced hazardous chemical content which comply with global textile standards for the Restricted Substance Lists of global brands. We are working with our customers to build a better future. An example of this is our best-selling ink series, Digistar HI-PRO that recently passed Nike’s Restricted Substance Lists (RSL) for both apparel and footwear.”

Impose programs for digital and offset printing

ME‌Printer December 2016

PlugAutoImposein developed by OneVision has a new feature which saves time for PDF file imposition

German software producer OneVision has developed two solutions for PDF file imposition: the PlugAutoImposein and Speedflow Impose programmes are suitable for digital and offset printing with rollers and sheets. The substantial difference between the two software solutions is found in the degree of automation: the PlugAutoImposein connection to the Asura "data cleansing tool" and the Workspace workflow management software processes and optimises the PDFs. Naturally this process makes use of the Workspace job ticket function. The page format for an imposition template for PlugAutoImposein is variable to a certain extent, and can be automatically transferred to a PDF document awaiting processing. If the document page format goes beyond the defined value, it can be adjusted or transferred to a better-suited imposition template. This way, fewer templates are necessary to correctly process a multitude of different page formats. In addition to the many possible barcode options (e.g. DataMatrix, QR), the "Cut and Stack" option offers users of digital printing in particular added flexibility, allowing version "1" to be produced cheaply. As a new

highlight PlugAutoImposein includes the feature "template editor". The module makes it possible to put together individual templates according to customer needs and to impose them automatically afterwards. The 64Bit architecture supports output files of over 2 GB. In all, PlugAutoImposein offers over 1,000 different imposition and printing combinations for the professional page and sheet assembly of books, magazines and job printing. For printers and publishers not yet working with the Asura PDF optimisation software or the Workspace workflow management system, imposition tasks can still be processed quickly and easily. The Speedflow Impose programme is compatible with all current workflow software options, and can be integrated into an existing workflow.

New dataset and profiles for XCMYK four-color expanded gamut printing XCMYK, part of Idealliance’s new Expanded Gamut Project, is a four-color printing method, dataset, and ICC profile Idealliance, the industry association representing all facets of the global media supply chain, has released a new dataset and profiles supporting XCMYK four-color expanded gamut printing. After 26 international test runs over 15 months, Idealliance has released the XCMYK profile and announced XCMYK, a new colorspace representing XCMYK expanded gamut printing that can be achieved on offset and digital devices. The XCMYK dataset and profiles can reproduce a larger gamut than that of GRACoL, the industry’s current standard for print quality. The XCMYK dataset and profiles can also be used directly in digital front ends for presses, proofers, and other devices. Profiles can be used on traditional four-color presses as well as on a variety of digital devices to produce a colorspace larger than current traditional printing. “GRACoL continues to meet the quality needs of the majority of printing today, but many devices can now print to a larger colorspace,” said

Tim Baechle, Idealliance director of global print media markets and technologies. “Because of this, Idealliance and its GRACoL Working Group sought to develop a colorspace for the future that can be used both by digital devices as well as traditional offset presses.” The output space of XCMYK represents an expanded gamut based on 26 dedicated pressruns conducted on offset presses using standard IS0 12647-2 compliant inks and non-traditional (e.g., FM) screening, as well as a wide variety of digital devices. The project was overseen by the GRACoL Working Group and a special task force of more than 100 professionals from 88 companies, and conducted over a 15-month period in 2015-16 involving test runs from all over the world, including Hong Kong, China, Singapore, Malaysia, Pakistan, Canada, and the United States. The XCMYK project involved contributions of pressruns, time, labor, and raw materials from printers, manufacturers, and Idealliance volunteers.

Integrated offset and digital workflow with packaging capabilities Kodak Prinergy Workflow 8 enables production decisions based on real-time press information Kodak has announced significant enhancements across its Unified Workflow Solutions (UWS) portfolio including the new Prinergy Workflow 8, which offers a single workflow for both offset and digital printing. In addition, it includes the new universal Digital Job Ticket Editor, which enables production decisions based on real-time press information. The UWS software upgrades have been optimized for Kodak’s packaging customers. New improved capabilities include:

InSite Prepress portal: ■■ Now supports Prinergy Workflow’s Preflight+ which allows print-service providers to detect and correct errors upon job submission ■■ HTML5 replaces flash components providing a better user experience ■■ Preps imposition software: raises the productivity bar again with automation capabilities that have never been done before: ■■ Custom fold pattern enhancements for web and ribbon printing signatures ■■ Shingling and bottling rule management ■■ Smart collation marks

ME‌Printer December 2016

Prinergy Workflow: ■■ Maxtone SX Screening for four-color applications delivers higher resolution and greater control for top quality packaging. ■■ Support for XMP Screening assignments from other workflow systems, enabling Kodak customers to use industry leading screening technologies through automation. ■■ Compliance with the latest Ghent Workgroup packaging industry standards, enabling the worldwide consistency demanded by multi-national brands.

■■ Pandora step-and-repeat software: New Smart Layout technology cuts layout creation from hours to minutes, reduces down time with Die Waste Smart Mark and reduces paper waste with Split Color Bar Smart Mark. ■■ ColorFlow software: New G7 certification enables print-service providers to expand their customer base to a global level. Additional UWS software enhancements

Products and Applications

Protection against cyberattacks HP’s redesigned MPS deploys advanced security solutions to address people, processes and compliance requirements HP has redesigned its managed print services (MPS) to help protect corporate print environments against cyberattacks. New services and capabilities include: ■■ Print Security Implementation Service— HP will provide its own specialized security support technicians to implement corporate print security plans. ■■ Print Security Advisory Retainer Service— HP’s credentialed security advisors will deliver ongoing security expertise, risk profile updates and support to evaluate security plans on a regular basis and provide ad hoc support for compliance audits. ■■ Print Security Governance & Compliance— HP will help meet compliance via new remote management of security settings as well as monitor the print fleet for potential issues and supply proof of compliance reporting on fleet security status. ■■ Increased Training—HP has invested to raise the level of security expertise with MPS employees and HP technical teams with industry security certifications such as CompTIA. ■■ Enhanced Reporting & Reviews—HP is embedding security into MPS tracking and

reporting processes for greater visibility to the print fleet status and to review security best practice recommendations. ■■ New Remote Management Tools & Services— HP’s new tools within HP MPS software automate security actions such as firmware updates and password management so companies can outsource tedious IT security actions as part of the MPS contract. The company has started to ship printers with less-secure interfaces closed, requiring customers to open the ports and protocols if they are needed when deploying new printers on their network. ■■ New approach to device settings— HP has started the process of closing older, less-maintained interfaces including ports, protocols and cipher suites as identified by NIST as less-secure including FTP and Telnet. With HP’s November FurtureSmart firmware update, it has improved admin password and encryption settings for both new and existing HP Enterprise printers and MFPs. ■■ Partnering with the software community—HP is working with software developers to modify their applications to utilize newer, stronger interfaces in order to close additional interfaces in the near future.

Integrated solution for the production of highsecurity ID cards

ME‌Printer December 2016

Absolut-ID, launched by Agfa and LCsys, are considered impossible to counterfeit or manipulate

Agfa Specialty Products and LCsys Systèmes Industriels have launched the Absolut-ID, their solution for the integrated production of high security ID cards, resulting from a collaboration partnership between the companies that includes the solution’s development and sales. Agfa supplies the technology and consumables for the printing of personalisation data, and LCsys provides process engineering and equipment manufacturing. Agfa’s print technology allows positioning the personalisation image and data on Absolut-ID cards underneath the traditional guilloche printing instead of on-top. This considerably facilitates the visual detection of tampering and increases the reliability thereof because the smallest flaw or interruption of a single guilloche line will indeed instantly reveal fraud. Additionally, since the personalisation data of each individual card are generated in a half tone resolution without pixels or screen dots, AbsolutID cards are considered virtually impossible to

counterfeit or even to manipulate. The production of Absolut-ID cards, using consumables on roll, is a web-based process that integrates all the customary stages of card production: printing of the personalisation image and data, lamination, die cutting and chipping. This continuous process offers tremendous time and cost efficiency as well as security benefits compared to the conventional approach of sequential and often geographically distributed steps. And because the process starts with the personalisation stage, the Absolut-ID concept eliminates the cost of laborious card preparations before a single card can be issued. It also avoids the storage of semi-finished cards that have high value only in terms of immobilised cash and represent a high risk of security breach in case of theft; a risk that can only be countered by increasing the cost even more with security infrastructure investments or surveillance.

Let your imagination fly with print FESPA Eurasia | 8-11 December 2016 | CNR Expo Istanbul

Attend the most focused regional exhibition. See the latest technology for wide format digital printing, screen printing, textile printing, signage and garment decoration.

World Wrap Masters Partner

In Partnership With

THIS EXHIBITION IS ORGANISED UNDER THE PERMISSION OF TOBB ACCORDING TO THE LAW 5174.

Packaging Design Innovation and Technology Conference 16-17 December 2016 – BEC Mumbai

“Saving food is the most sustainable activity for our society which will lead to overall savings in the use of every input from seeds, to fertilizer, water and energy. The delivery of better nutrition to the largest part of the population will also be a huge stride for sustainability since it will increase overall health and productivity.” – Debabrata Deb

Sponsors

16 December 2016 Keynote on Save Food Werner Dornscheidt United Nations Food and Agriculture Organization Research of Food Wastage in India ◆ Case Study on Food losses and Potential Solutions in the Rice, Milk, Mango and Chickpea value chain in Andhra Pradesh Venu Gopal Chintada

Cheryl Harrison, PopPack LLC

Deepak Manchanda, Firstouch Solutions

Debabrata Deb, Future Formats

Gérard Caron, Carré Noir

Rob Vermeulen, VermeulenCoppen Design and Innovation

Swati Singh Sambyal, Centre of Science and Environment

Sukhdev Singh Saini, General Mills International

Venu Gopal Chintada, Sathguru Management Consultants

Werner Matthias, Messe Düsseldorf

Dr. Prabodh Halde, Marico Ltd.

Design, innovation and sustainability ◆ The global trends Gérard Caron Packaging design looks at the Save Food issues ◆ Dare to make the difference Rob Vermeulen Food safety orders, laws, compliances and new sustainable materials Dr. Prabodh Halde Innovations, applications and solutions searching for each other Sukhdev Singh Saini

17 December 2016 Innovations in food processing, packaging and logistics, nutrition and sustainability ◆ Technology meets the food packaging supply chain Customer-driven sustainable innovations in packaging Bill Perell ◆ New packaging paradigms ◆ Reducing the packaging carbon footprint Amit Kale Filling and sealing, counterfeiting and track and trace ◆ Appropriate technologies for emerging economies and the new food supply chain Automation and innovations in intelligent and interactive packaging ◆ Why India needs active packaging! Debabrata Deb Managing packaging quality ◆ Optimization and standardization ◆ Simplifying packaging structures Deepak Manchanda Design, sustainability, safe food and Save Food supply chain Deepak Manchanda, Gerard Caron, Rob Vermeulen, Cheryl Harrison, Swati Singh Sambyal

CONFERENCE FEES Rs. 5,500 + 15% service tax Contact: Gaurav Mishra, eMail: research5@ippgroup.in Mobile: +91-9540975239 IPP Star Pvt Ltd, N10, Sector XI, Noida 201 301, UP, India. www.ippstar.org

Organizers

Colocated with

Events

‘Wall of Fame’ at SGI Dubai 2017 to showcase global campaigns The 20th edition of SGI Dubai will be held on January 15–17, 2017

The SGI Dubai 2017 exhibition, organized by International ExpoConsults (IEC), will feature a ‘Wall of Fame’ to showcase creative campaigns from across the globe. The opportunity is open to all the exhibitors participating in SGI Dubai 2017. The organiser has specified the following requirements for exhibits. The

size of the canvas should be 4ft by 3ft and should be the best creative. A brief explanation of the work needs to be mentioned at the bottom of the artwork. The wooden/metal panel (not weighing more than 8 kilograms) should have a provision at the back of the frame to hang the artwork on the ‘Wall of Fame’. The artwork shouldn’t have a glass frame as there is a tendency that it might break in transit. The winners of the ‘Wall of Fame’ will be chosen by an independent panel of judges, SGI’s social media platforms and trade visitors at the show. Exhibitors can showcase their best campaign, artwork that was developed in 2016 from January to December 2016. SGI participants can also send images of the artwork by December 15 via email and install the final creative on the wall during the previous night of the show. Antonello Cristofori, marketing manager at Roland

DG commented on the company’s presentation of the ‘Shimmerdisc’ for the ‘Wall of Fame’ at SGI Dubai 2017: “The ‘Shimmerdisc’ artwork uses one of the most innovative techniques available in the current market and has proved that creative boundaries are constantly being pushed in our industry. When used in conjunction with a Roland DG VersaUV UV-LED flatbed printer, the impressive effect of the sequins shimmering in the light produces a captivating visual result.” Sharif Rahman, CEO of IEC, said, “The idea is to generate awareness around the global campaigns that our exhibitors have created to make an impact on the minds on the consumers in their markets. It is important to know what has worked well for brands across the globe, and our platform will help the industry to view and learn from such a collection of masterpieces.”

FESPA and ESMA to launch new conference

ME‌Printer December 2016

The Industrial Print in Production conference will take place from 7 to 9 March 2017 in Hamburg, Germany

FESPA and ESMA are working in partnership to launch an all-new conference, aimed at industrial printers, manufacturers and brand owners. The Industrial Print in Production conference (7-9 March 2017, Hamburg, Germany) will explore the innovative use of print and related techniques within the production process. The programme will address multiple market sectors including telecoms, automotive, aeronautics, architecture, white goods, healthcare, printed electronics and sports equipment. Speakers will be drawn from both the manufacturing and printing communities, with the

aim of sharing informative and inspirational examples of how print can be used in production processes. Roz McGuinness, divisional director at FESPA commented: “Industrial print came out as one of the top growth areas for specialty printersinFESPA’sPrintCensus,while ESMA has also seen considerable demand from its members for an educational event of this nature. Together, FESPA and ESMA believe we have a responsibility to drive industrial printing forward and promote the amazing and rapidly evolving capabilities of print in manufacturing design and production.”

The Industrial Print in Production conference will take place from Tuesday 7th to Thursday 9th March 2017 at the Grand Elysée Hotel in Hamburg, Germany, comprising one full-day and two half-day conference sessions, as well as multiple opportunities for delegates to network, share experiences and build new contacts. The conference programme will be complemented by a ‘tabletop’ exhibition area, enabling delegates to speak directly to leading technology and consumables manufacturers about how to turn the opportunities described in the conference sessions into reality.

Visit Hall 5 to experience firsthand the technology that is set to revolutionise healthcare. Hosting leading global research groups and pioneering technology companies showcasing their cutting-edge products, this feature area is bringing innovation to a brand new audience at Arab Health.

CONFERENCE 30 Jan - 2 Feb 2017

Featuring: Opportunities to get hands-on with ground-breaking 3D printing technologies

Featuring leading international experts giving insight into how 3D printing is being used to create revolutionary advances in healthcare across the world.

Live demonstrations of 3D printing 3D printed medical devices on display Case studies of how 3D medical printing has changed lives

www.3dmedprinting.com

Visit www.ahcongress.com to find out more about attending the conference.

Calendar

Trade shows

conferences & events December 2016 FESPA Eurasia Istanbul, Turkey 8 – 11 December, 2016

Saudi Print & Pack Jeddah, KSA 27 February – 2 March, 2017

March 2017

Paper Arabia Dubai, UAE 13 – 15 December, 2016

Printing South China Guangzhou, China 1 – 3 March, 2017

Packaging Design Innovation & Technology Conference Mumbai, India 16 – 17 December, 2016

Sino Label Guangzhou, China 1 – 3 March, 2017

January 2017 Sign & Graphic Imaging Dubai, UAE 15 – 17 January, 2017 Saudi Paper & Converting Show Riyadh, KSA 22 – 24 January, 2017 Arab Health Dubai, UAE 30 January – 2 February, 2017

February 2017 PrintPack India Delhi, India 4 – 8 February, 2017

APPPExpo Shanghai, China 8 – 11 March, 2017 Paperworld Middle East Dubai, UAE 14 – 16 March, 2017 Gulf Print & Pack Dubai, UAE 26 – 29 March, 2017

April 2017 SinoCorrugated Shanghai, China 11 – 14 April, 2017 RT Imaging Summit & Expo - EMEA Cairo, Egypt 23 – 24 April, 2017

mark your calendar book your tickets Hong Kong International Printing & Packaging Fair Hong Kong 27 – 30 April, 2017

May 2017 Interpack Dusseldorf, Germany 4 – 10 May, 2017

Sign China Shanghai, China 20 – 22 September, 2017 Labelexpo Europe Brussels, Belgium 25 – 28 September, 2017

October 2017

FESPA Hamburg, Germany 8 – 12 May, 2017

Sign Istanbul Istanbul, Turkey 4 – 8 October, 2017

China Print Beijing, China 9 – 13 May, 2017

Eurasia Packaging Istanbul, Turkey 25 – 28 October, 2017

3D Printing Europe Berlin, Germany 10 – 11 May, 2017

IPEX Birmingham, UK 31 October – 3 November, 2017

Pacprint Melbourne, Australia 23 – 26 May, 2017

November 2017

June 2017 PPPExpo Africa Nairobi, Kenya 2 – 4 June, 2017

September 2017 FESPA Africa Johannesburg, South Africa 13 – 15 September, 2017

Inprint Munich, Germany 14 – 16 November, 2017

December 2017 Print Pack Arabia Sharjah, UAE 11 – 14 December, 2017

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looking for a female secretary with knowledge in accounts and Ms Office. Email: infosmsprint@ gmail.com Graphic Designer / Project Coordinator Digital agency in Dubai looking for a graphic designer/project coordinator with a minimum experience of 4 years in a similar role. Candidates should have strong communication skills and be performance driven. Highquality sketching and line drawing will be a plus. Email: careers@branex.ae Senior graphic designer Creates designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Minimum of 4 years’ relevant experience, preferably in higher education; excellent English; Arabic both spoken and written is an advantage; very good communication and interpersonal skills; proficient in MS Office applications; must possess required computer knowledge

and abilities required to perform the job effectively. Email: bbmcreation@gmail.com Machine printing operator Machine Printing Operator, with 2 years UAE experience, can speak English, required for a company. Email: toyskids@toyskids.ae Large Format Printing Operator Urgently required Larger Format Printing Operator, with experience in digital printing for outdoor & indoor machines; installation applicator for vinyl graphics such as vehicle stickers, pop-ups, roll-ups, banners & all graphics related jobs. Email: info@fairytale-adv.com Pre-press Designer A well-established Printing Press in Ajman urgently requires Pre-pressdesigner Email: hropp2005@gmail.com KBA Printing machine operator A Group of Companies requires the following staff: KBA Printing Machine Operator. Email: vigcareers@gmail.com

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Marketing Job Vacancy We are looking for a pleasant and competitive marketing person (he/she) that thrives in attracting new customers. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. You must be comfortable in making product presentations, generating interest and qualifying sales prospects. Responsibilities: Demonstrate and provide information on the product. Create a Positive image and lead consumers to use it. Identify interest and understand customersâ&#x20AC;&#x2122; needs and requirements. Requirements: 0-2 years working experience in Marketing Strong communication, presentation and social skills. Preferably Arabic Speaking. Send your CV to: careers4you@hotmail.com

Equipment For Sale Digital Printing Machine & laminator for sale One year old, less used digital Indoor and outdoor printing and lamination machine for sale. Printer Brand : Twinjet. 2015 Model. printable length : 1.8M , Both indoor and outdoor and suitable for all kind of media. Lamination machine Brand: Welcare , 1.8m width. Contact: 055 1889080

Contact: 0527154470

HP5500 Indoor Printer Bulk Ink Supply HP5500 Indoor printer with Bulk Ink supply; ideal for indoor printing including Canvas printing, Rollups and Backlit displays. Vivid colors and excellent quality print outs. Contact: 055 6863398

Offset printing press for sale An offset printing press with single colour GTO mechine, cutting mechine, stitching machine gathering machine and plate developer for sale. Single owner, easy documentation; only serous buyer with immediate transaction only . Contact: 052 8222021

Screen Printing Machine GF - 4896 LF - Screen Printing Machine (Print area 52" x 96") Pneumatic Fabric Stretching Unit Washing Tank Stainless Steel Screen Dryer. Large Format Automatic Emulsion machine. Large Format Exposing Machine Contact: 052 7154470 Large format digital printing machine AED 19,000 Indoor digital printing machine. HP5500;1.5 Metr. Dye ink; with bulk ink system Contact: 050 9609414 Canon printer iPF 6400 24 inch roll 12 colours AED 9,200 Almost brand new only few hours test printing Contact: 056 1490470 Wide format digital printer and lamination machine for sale AED35,000 Three wide format 60 inch machines; HP5500 Indoor printer, Sigma EcoSolvent outdoor machine and Polar Sign lamination machine; ideal for starting your wide format printing business; can be used for canvass and other indoor photo quality printing. With Eco solvent outdoor printer you can do all outdoor jobs including vehicle branding Contact: 055 6863398 Vutek Flatbed EfI Printer - QS3220 Sheet and continuous feed, up to 126.5 inches (3.2 meters) wide; flexible or rigid substrates up to 2 inches (5.08 cm) thick; six color plus white for outstanding clarity high definition, 1080 dpi printing.

Factory printers for sale Factory printers ordered from Germany bought 3 years ago at AED1million; best for starting your own factory. Contact: 0554747868

Grab the Finest Prospects to enhance your career

meprinter@ meprinter.com

Printing services business/ binding house Binding House For Sale with License Includes: 10 Staff members, Offices at Gallery, Die Cutting & Foiling Machine, Lamination Machine, 104 cm Cutting Machine, Pressing Machines, Gluing Machine, Manual Die Making machines and other Equipment. Company is completely clear without any liability from ANY bank and without any defaulted background. Contact: 050 2878450 Printing center in for sale Printing Center fully equipped running and ready with monthly income 35,000 to 50,000 AED Shop space 833 sqft and with rent agreement valid up to Feb 2020 Machines include Konica Minolta C70hc; Oce TDS 600; HP T-610; Epson T-shirt printing; Canon 5055; finishing equipment; computers Includes valid license up to 28/11/2017, ready to handover to the new investors Contact: 056 5049245 Advertising business Advertising business for sale having 2 printing machine and 1 lamination machine. With trade lenience valid till April 2017. Contact: 055 4001051 Digital Printing machines AED 460,000 Flat bed 5 colour printing machine, Jaguar GCC cutting plotter, Laminating machine, Indoor and Outdoor printer for sale Contact: 0526474558

MEâ&#x20AC;&#x152;Printer December 2016

Large format digital printing machines We sell all Large format printing machines, for outdoor and advertising 1-Roland XC-540, 1.37M print and cut machine 35,000AED 2-Roland XJ-640, 1.6M printer for 38,000AED 3-Eco max ink Gen 1 & 2 for 300AED 4-EFI Rastek H-650, a hybrid 1.6M

flatbed and roll to roll printer for 95,000AED 5-EFI Vutek QS-2000, a hybrid 2M flatbed and roll to roll printer for 100,000AED 6-EFI Vutek 5330, a 5M roll to roll printer for 250,000AED Contact: 0551634125

‫كيف سيغتنم مز ودي خدمات الطباعة‬ ‫الفرصة في مشهد بيع التجزئة؟‬ ‫ماثيو فولكنير‪ ،‬مدير تسويق أوروبي لمجموعة ‪ ،Wide Format Group‬كانون أور وبا‬

‫‪ME‌Printer December 2016‬‬

‫ش��هد عال��م التجزئ��ة تح��والت ضخم��ة ف��ي‬ ‫العقدين الماضيين من تط��ورات تقنية وظهور‬ ‫التج��ارة االلكتروني��ة وتوس��يع نط��اق ش��بكة‬ ‫القنوات التي يمكن لتجار التجزئة اس��تخدامها‬ ‫ّ‬ ‫تس��عر‬ ‫للوص��ول لزبائنه��م والت��ي أدت إل��ى‬ ‫المنافس��ة وازدياد الفرص‪ .‬أمسى زبائن اليوم‬ ‫ً‬ ‫أكث��ر اتص��اال ببعضه��م م��ن ذي قب��ل وعل��ى‬ ‫اطالع بأح��دث الصيحات وأفضل الصفقات‪،‬‬ ‫لذل��ك يجب عل��ى تج��ار التجزئ��ة مواكبة هذه‬ ‫الصيح��ات ويج��ب أن يعلم��وا أهمي��ة ه��ذه‬ ‫الصيحات بالنسبة لمشاريعهم‪ ،‬إذ ليس هناك‬ ‫صيح��ة أكب��ر من س��بيل الش��راء للمس��تهلك‬ ‫ً‬ ‫وهي ما يتأثر بتغيرات س��لوك المس��تهلك أوال‪.‬‬ ‫ً‬ ‫ويتوق��ع أن تش��هد تج��ارة التجزئ��ة اس��تمرارا‬ ‫ً‬ ‫ف��ي النم��و المس��تقر‪ ،‬إذ وفق��ا لتوقع��ات خبراء‬ ‫التس��ويق االلكتروني ستصل مبيعات التجزئة‬ ‫ف��ي العالم إلى ‪ 28300‬تريلي��ون دوالر في حلول‬ ‫ع��ام ‪ .2018‬ولكن مع وجود المنافس��ة الكبيرة‬ ‫يجب إعادة تش��كيل االس��تراتيجية التقليدية‬ ‫للبي��ع ف��ي المتاج��ر والبحث عن س��بل أخرى‬ ‫لالبتكار والتفاعل للحفاظ على اهتمام الزبائن‬ ‫وعاداتهم‪ .‬كما يمكن أن تجمع تجربة التبضع‬ ‫في المس��تقبل كل األف��كار اإلبداعية التي تظهر‬ ‫ّ‬ ‫اليوم‪ ،‬من تمكن باعة التجزئة توقع الحاجيات‬ ‫المنزلية التي س��وف يحتاجها الزبائن وبالتالي‬ ‫توصيله��ا لهم إلى بيوتهم بص��ورة اتوماتيكية‪،‬‬ ‫أو تصمي��م واجه��ات المتاجر الش��خصية التي‬ ‫تعرض المنتجات والعروض المس��تهدفة للفت‬ ‫االنتب��اه ف��ي مراك��ز المدن‪ .‬ع�ل�اوة عل��ى ذلك‬ ‫من الممكن أن نش��هد ظه��ور الروبوتات لتحل‬ ‫مح��ل الباع��ة أو زي��ادة ف��ي انتش��ار الطابعات‬ ‫ثالثي��ة األبعاد في المتاجر والت��ي توفر منتجات‬ ‫مصممة وفق تفضيالت الزبائن بالفور‪.‬‬ ‫ً‬ ‫إن كان المس��تقبل يضمر ش��يئا فهو بال ش��ك‬ ‫الف��رص الكبي��رة الت��ي تنتظر م��زودي خدمات‬ ‫ً‬ ‫س��وق‬ ‫الطباع��ة دون س��واهم‪ ،‬خصوص��ا في‬ ‫ٍ‬ ‫ديناميكي��ة ومتط��ورة ومربح��ة‪ .‬وبالرغ��م م��ن‬ ‫أن القن��وات الرقمي��ة الحديث��ة تس��تمر بكونها‬ ‫ً‬ ‫جزء كبير من تطور س��بل المس��تهلك للش��راء‬ ‫لكن��ه ال يعني ب��أن س��بل التس��ويق المطبوعة‬ ‫ت��ذوي وتذب��ل‪ .‬إذ أوج��د بحث عالم��ي قامت‬ ‫ّ‬ ‫المتسوق للمنتج و‬ ‫به"نيلسون" بأن اس��تجابة‬ ‫المبيعات غير المباش��رة‪ ،‬من وسائل التسويق‬ ‫المرس��لة بالبري��د أو م��ن خ�ل�ال التوصي��ل أو‬

‫الم��واد الموجودة ف��ي المتاج��ر واإلعالنات في‬ ‫الصحائ��ف أكب��ر بكثي��ر ف��ي كل األزم��ان من‬ ‫استجابتهم للوس��ائل الرقمية ويجب أن يبقى‬ ‫الحال كذلك في المستقبل القريب‪ .‬وبالنتيجة‬ ‫يجب على باعة التجزئة موازنة اس��تراتيجيات‬ ‫ً‬ ‫التسويق في عدد كبير من القنوات عوضا عن‬ ‫واحدة من أجل أخرى‪.‬‬ ‫إهمال‬ ‫ٍ‬ ‫ً‬ ‫ووفق��ا لتقري��ر ‪ ،PAC‬يؤم��ن ‪ 73%‬م��ن أكبر باعة‬ ‫ّ‬ ‫الفعلية س��تصبح‬ ‫التجزئ��ة في أوروبا بأن الفروع‬ ‫ّ ً‬ ‫مهم��ة بش��كل متزاي��د م��ع حل��ول ع��ام ‪.2020‬‬ ‫عالم م��ن القن��وات المتعددة‪،‬‬ ‫وف��ي الواق��ع‪ ،‬في ٍ‬ ‫ّ‬ ‫الفعلي��ة تقدي��م‬ ‫يمك��ن أن تقدرف��روع المتاج��ر‬ ‫ً‬ ‫مميزات تنافسية‪ ،‬خصوصا إن ّزودت بأحدث‬ ‫الصيح��ات التقني��ة مثل الحساس��ات الدقيقة‬ ‫الالس��لكية الت��ي تق��وم بوص��ل العال��م الواقعي‬ ‫باإلنترن��ت وتدع��ى ال��ـ‪ .Beacons‬كم��ا يمك��ن‬ ‫للمتاجر أن تكون من أهم ركائز تجارب التبضع‬ ‫متعددة القن��وات وهنا يأتي دور مزودي خدمات‬ ‫الطباعة في تقديم القيمة المضافة الحقيقية‪.‬‬ ‫فلنأخ��ذ التوطينعل��ى س��بيل المث��ال‪ .‬فم��ن‬ ‫ً‬ ‫المتوق��ع أن يؤدي دورا أكبر في المس��تقبل‪ .‬إذ‬ ‫كان هن��اك اندف��اع كبير في الس��نوات األخيرة‬ ‫ً‬ ‫نح��و تش��جيع المس��تهلكين للتبض��ع محليا‪.‬‬ ‫وم��ن المتوقع أن يس��تمر هذا عل��ى صورة نوع‬ ‫جدي��د م��ن باع��ة التجزئ��ة المس��تقلين ّ‬ ‫ورواد‬ ‫األعمال مم��ن يقدمون خدم��ة زبائن مصممة‬ ‫ً‬ ‫ّ‬ ‫المحلي��ة‪،‬‬ ‫خصيص��ا‪ ،‬ويتمتع��ون بالدراي��ة‬ ‫ويقدم��ون البضائ��ع المتخصص��ة ونقاط بيع‬ ‫فريدة تجتذب المس��تهلك بإدراكه المتزايد في‬ ‫يومنا هذا‪.‬‬ ‫ً‬ ‫إضاف��ة إل��ى ذل��ك‪ ،‬التقدي��ر الكبير ال��ذي ّ‬ ‫يكنه‬ ‫الزبائ��ن تج��اه نوعي��ة الخدمات الش��خصية‬ ‫الت��ي ال تس��تطيع العالم��ات التجاري��ة توفيرها‬ ‫ّ‬ ‫مكن باعة التجزئة المستقلين في هذا المجال‬ ‫الجديد‪ .‬يجب أن تصب��ح التجزئة من ضمن‬ ‫التفكي��ر التقدم��ي الس��تراتيجيات م��زودي‬ ‫خدمات الطباعة‪.‬‬ ‫أما الس��ؤال فهو‪ :‬كيف يس��تطيع بائ��ع التجزئة‬ ‫أن يخلق الش��عور المحليعندم��ا يكون الزبائن‬ ‫ً‬ ‫ف��ي المتج��ر‪ ،‬خصوص��ا م��ن ق��د ينتم��ي إلى‬ ‫سلس��لة تجارية كبيرة؟ التقدم الذي تش��هده‬ ‫ً‬ ‫ً‬ ‫الطباع��ة الرقمي��ة ي��ؤدي دورا كبي��را ف��ي ه��ذه‬ ‫ً‬ ‫النقطة تحديدا‪ ،‬إذا ماتزال نسبة ‪ 95%‬من باعة‬ ‫التجزئة تس��تعمل اللوحات اإلعالنية ألغراض‬

‫التروي��ج داخل المحل ويت��م تبديلها كل ‪ 4‬أو ‪5‬‬ ‫أسابيع مع احتماالت كبيرة إلعادة استخدامها‬ ‫لخل��ق تأثير أكبر‪ .‬على س��بيل المثال‪ :‬حمالت‬ ‫ّ‬ ‫المحلية قد تشمل المجتمع المحلي‬ ‫نقاط البيع‬ ‫ّ‬ ‫المحلي��ة‬ ‫م��ن خ�ل�ال اإلش��ارة إل��ى الفعالي��ات‬ ‫القادم��ة أو حصر عادات الش��راء عبر وس��ائل‬ ‫التواصل االجتماعي��ة من خالل وضع لوحات‬ ‫إعالنية تش��ير إلى "صيحة اليوم" المس��توحاة‬ ‫من أحد مناش��ير تطبيق "انستغرام" الشهيرة‪.‬‬ ‫الفعلية لتاج��ر تجزئة م��ا ّ‬ ‫ّ‬ ‫تخول‬ ‫ف��إن المتاج��ر‬ ‫الزبائ��ن التع��رف عل��ى المنتجي��ن المحليي��ن‬ ‫والحرفيين والفنانين وأنظمة تبادل السلع من‬ ‫خ�ل�ال الحواني��ت المؤقتة داخ��ل المتجر والتي‬ ‫ً‬ ‫بدورها ق��د تجتذب إقباال أكبر‪ .‬وبما أن لوحات‬ ‫ً‬ ‫اإلع�ل�ان ّ‬ ‫ال��دوارة يمكن أن تكون س��ريعة وغير‬ ‫مكلف��ة على حد س��واء‪ ،‬وم��ع انتش��ار الطباعة‬ ‫ً‬ ‫قصيرة األمد كونه��ا المعيارية‪ ،‬لن ننتظر كثيرا‬ ‫حتى نش��هد تح��ول الحم�ل�ات المتمرك��زة إلى‬ ‫جزء من مستقبل بيع التجزئة‪.‬‬ ‫كما إن ش��كل التبضع والمتاجر في المستقبل‬ ‫القري��ب س��تختلف كل االخت�ل�اف ّ‬ ‫عم��ا كانت‬ ‫عليه منذ عقد مضى وذلك مع االنتشار السريع‬ ‫للتكنولوجي��ا والت��ي توف��ر للزبائ��ن التج��ارب‬ ‫ً‬ ‫المصمم��ة خصيص��ا ع��ن طريق اس��تخدام‬ ‫بطاق��ات الوفاء ومعلوم��ات وس��ائل التواصل‬ ‫االجتماعي‪.‬فقد س��مح تج��ار التجزئة الدخول‬ ‫إل��ى المعلوم��ات الش��خصية للزبائ��ن بصورة‬ ‫أوس��ع‪ ،‬منه��ا‪ :‬عاداته��م ف��ي اإلنف��اق وأماك��ن‬ ‫تواجدهم وحتى المش��اعر الت��ي تراودهم أثناء‬ ‫التس��وق‪ .‬ف��إن المتاج��ر الت��ي تس��تطيع جمع‬ ‫ه��ذه المعلومات م��ع أحدث تقني��ات الطباعة‪،‬‬ ‫مث��ل الالفت��ات الملفت��ة لالنتب��اه‪ ،‬أو صناع��ة‬ ‫النماذج األولية ثالثي��ة األبعاد‪ ،‬أو صور الحائط‬ ‫ً‬ ‫المصممة خصيصا س��يحققون عائدات أكبر‬ ‫ويعززون ً‬ ‫وفاء أقوى‪.‬‬ ‫وض��ع الزبائ��ن ف��ي المرتب��ة األول��ى س��تبقى‬ ‫القيم��ة الت��ي يكررها باع��ة التجزئة باس��تمرار‪،‬‬ ‫وس��تواصل الطباعة تأدية الدور األساس��ي في‬ ‫ً‬ ‫دع��م تج��ارب التس��وق المصمم��ة خصيصا‬ ‫والمتمرك��زة الت��ي يتطل��ع له��ا الزبائ��ن‪ .‬ولك��ن‬ ‫م��زودي خدم��ات الطباعة هم من س��يحظون‬ ‫بالف��رص التي تتيحه��ا الرقمنة للطباع��ة اليوم‬ ‫والتي تجعلها أفضل ش��ريك استراتيجي لتجار‬ ‫التجزئة المستقبليين المتقدمين‪.‬‬

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‫آراء‬

‫ً‬ ‫ّ‬ ‫تتضمن رؤوس��ا حراري��ة‪ ،‬يمكن��ك فصلها عن‬ ‫وإذا كان��ت آل��ة الطباع��ة‬ ‫ّ‬ ‫المقبس لمدة ‪ 5‬دقائق فقط ورميها في سلة المهمالت‪ ،‬ومن ثم توصيل‬ ‫ال��رأس البدي��ل‪ ،‬ألن رؤوس الطباع��ة التي تحم��ل العالم��ة التجارية ‪HP‬‬ ‫تود ّ‬ ‫تكل��ف أقل من ‪َ ،$ 200‬ب ْيد ّأنك ما تزال ّ‬ ‫تجنب األخطاء التي ُيحدثها‬ ‫رأس آلة الطباعة بسبب تكاليفه الباهظة الثمن‪.‬‬ ‫ّإن ّ‬ ‫ّ‬ ‫م��دة صالحي��ة وس��ائل الطباع��ة واألحبار قصي��رة األم��د‪ ،‬وخاصة‬ ‫ّ‬ ‫ّ‬ ‫األحب��ار ّ‬ ‫الملونة‪ ،‬حيث أن ألواح الطباعة ال ب��د أن تخرج عن الخدمة في‬ ‫نهاية المطاف‪.‬‬

‫‪ME‌Printer December 2016‬‬

‫تعويضات التعبئة والشحن‬

‫‪45‬‬

‫ّ‬ ‫تذك��ر أن آالت الطباع��ة الكبيرة بإمكانه��ا وضع الزخرفة بغاية الس��هولة‬ ‫ّ‬ ‫الرقمية)‪ .‬فإذا كان لوح التصميم الذي‬ ‫(وخصوصا عبر بعض الوسائل‬ ‫ً ً‬ ‫تس��تخدمه صغيرا جدا والطباعة تعلو الحافة‪ ،‬فهي سوف تلتقط الخط‬ ‫حيث تنقلب على حافة اللوح‪ .‬لذا‪ ،‬سوف تحتاج إلى لوح أكبر من حجم‬ ‫أكب��ر طابع��ة تس��تخدمها‪ .‬فالمؤش��رات الزيتية ضمن مجموع��ة التعبئة‬ ‫ً‬ ‫ً‬ ‫ُ‬ ‫ربم��ا ُتحدث أضرارا بالطباعة‪ .‬إذ يجب عليك ارت��داء قفازات دائما عند‬ ‫ّ‬ ‫التعامل مع وسائل الطباعة الرقمية‪.‬‬ ‫البراقة التي تستخدم الطباعة بالحبر ّ‬ ‫إن وسائل الطباعة الرقمية ّ‬ ‫الملون‬ ‫ّ‬ ‫تتضمن األسطح األكثر هشاشة ضمن العديد من األلواح‪.‬‬

‫وفي حال لم تفس��دها‪ ،‬فربما يقوم العميل بتش��ويهها‪ .‬لذا‪ ،‬يجب التأكد‬ ‫ً‬ ‫من ّأن العميل يدرك مدى هشاشة تلك األلواح‪ .‬إضافة إلى وجود دالئل‬ ‫ّ‬ ‫تلقوا المواد المطبوعة وهي في حالة ّ‬ ‫جيدة‪.‬‬ ‫توضح أنهم‬ ‫ّ‬ ‫ّإن توفير خدمة الطباعة النافثة للحبر من خالل الطابعات ذوات الحجم‬ ‫ّ‬ ‫تتطلب دفع تكاليف ّ‬ ‫معينة‪.‬‬ ‫الكبير والتي ُتستخدم في التعبئة والتغليف‬

‫ُيع ّ��د مع��رض‪ SGI 2017‬الم��كان األفضل للتع��رف على‬ ‫مواد الزخرفة الطباعية‪.‬‬

‫يعت��زم الكثير م��ن كبار الموزعين تقدي��م كبرى العالم��ات التجارية الدولية‬ ‫من وس��ائل الطباعة المس��طحة‪ ،‬كآلة الطباعة ‪ Zund‬والتي ّ‬ ‫تتميز بالعالمة‬ ‫التجاري��ة الرائ��دة ‪ ،Kongsberg‬كما ُتس��تخدم في اإلج��راءات الخاصة‬ ‫بالرقابة‪.‬‬ ‫هناك ثالثة عالمات تجارية رائدة ُ‬ ‫أشهدها كل عام في معظم المعارض‪.‬‬ ‫فعن��د طباع��ة الفتات خش��بية يمكن��ك اس��تخدام آل��ة ‪ CNC‬من خالل‬ ‫اس��تخدام الحاسب اآللي‪ .‬بينما يمكنك اس��تخدام آلة الطباعة الليزرية‬ ‫‪ CO2‬عند طباعة الفتات بالس��تيكية‪ .‬أما لطباع��ة الالفتات النافثة للحبر‬ ‫فإنك س��وف تحصل على نتائج أفضل وذلك باس��تخدام كل من آلتي‬ ‫الطباع��ة ‪Aristo‬و ‪ ،Zund‬حي��ث ينضوي كل منهما تحت اس��م العالمة‬ ‫التجارية ‪.Kongsberg‬‬

‫ً‬ ‫األل��وان الخاصة بها‪ ،‬كذل��ك أحبار التكس‪ ،‬إضافة إل��ى امتالك األخيرة‬ ‫ّ‬ ‫تشبع ألوان مختلف(ذلك يعتمد بشكل كبير على نوع الوسائل اإلعالنية‬ ‫التي يتم طباعتها)‪.‬‬ ‫ف��ي النتيج��ة‪ ،‬ال يمكن��ك أن تضمن أن تحق��ق نفس األل��وان التي تراها‬ ‫ف��ي الحجرات في المع��ارض التجارية داخل مطبعتك باس��تخدام مواد‬ ‫أخرى‪.‬‬

‫الزخرفة عبر ّ‬ ‫منصات الطباعة المسطحة‬

‫زخرفة األعمال الفنية الخاصة بك‬

‫ً‬ ‫إن الزخرف��ة المتاحة وفق آلة الطباع��ة ‪ Giclee‬تختلف تماما عن زخرفة‬ ‫أي��ة الفت��ة س��واء في تمدي��د القم��اش أو وض��ع اللمس��ات األخي��رة من‬ ‫ُ ّ ُ‬ ‫الزخارف‪ ،‬السيما أن هذه المرحلة األخيرة هي ّ‬ ‫فضل‬ ‫فن بحد ذاته‪ .‬إذ أ‬

‫الحاجة لمساحات كافية للتخزين‬

‫ّ‬ ‫تتطل��ب وس��ائل التخزي��ن والتغليف مس��احة أخ��رى‪ ،‬حي��ث ّأن هناك‬ ‫حاجة لمس��احات كافية لوس��ائل التخزين‪ .‬فإذا كنت تضع أسطوانات‬ ‫ّ‬ ‫المسطح‪،‬‬ ‫عبر الوس��ائل الرقمية المس��طحة‪ ،‬فإنها قد تأخذ شكل اإلطار‬ ‫ً‬ ‫ً‬ ‫ُ‬ ‫حيث يجب أن ّ‬ ‫يتم تخزين تلك الوس��ائل وفق��ا لما يتوافق معها‪ ،‬إضافة‬ ‫إل��ى أنواع أخرى من أل��واح الزخرفة والتي ربما تلق��ى صعوبة بالتخزين‪،‬‬ ‫يتعرض لالنثناء إذا أسندته إلى حافة طويلة ما ُي ُ‬ ‫حيث أن اللوح ّ‬ ‫ثبت عدم‬ ‫قدرتك على إخراج ذلك ّ‬ ‫التقوس منه‪ ،‬بينما إذا وضعتها بش��كل مس��طح‬ ‫فس��وف يس��تغرق ذلك الكثير من المس��احة المكلفة‪ ،‬ولك��ن على األقل‬ ‫ً‬ ‫فإنه لن ينثني كثيرا‪.‬‬ ‫ّ‬ ‫إذا تدل��ى لوح الزخرف��ة الذي تعمل به أو انثنى وكن��ت ترغب في الطباعة‬ ‫ً‬ ‫عليه مباشرة ّ‬ ‫‪،‬فإن الطرف المنتصب سيلحق أضرارا برأس آلة الطباعة‬ ‫ما س��يكلفك من ‪ $ 550‬إلى ‪ $ 1000‬دوالر لرأس الطباعة الواحد من مادة‬ ‫بي��زو (‪ )Piezo‬أو كليهما ُبغية إصالحهما‪ .‬وذلك ال يحدث ّ‬ ‫جراء اس��تبدال‬ ‫ً‬ ‫ً‬ ‫المس��تخدم‪ .‬لذلك‪ ،‬س��تكون محبطا و عاجزا عن القيام بفعل أي شيء‬ ‫يتسنى ّ‬ ‫إلى أن ّ‬ ‫لفني الخدمة الحضور و استبدال رؤوس الطباعة‪.‬‬

‫‪ME‌Printer December 2016‬‬

‫لم يس��بق أن الحظت نظ��ام تطبيق منصات الطباع��ة المتعددة األوجه‬ ‫ُ‬ ‫ب��دأت أالحظ عالم��ة تجارية واح��دة قبل أربع‬ ‫قبل س��ت س��نوات‪ .‬فقد‬ ‫س��نوات‪ ،‬وذلك بع��د أن رأي��ت نوعين من األس��ماء التجاري��ة الجديدة‬ ‫ًّ‬ ‫كليا ضمن معرض‪ VISCOM‬في ألمانيا منذ عدة س��نوات وهما (‪Bobis‬‬ ‫‪ Multi Applicator‬و ‪ .)ModulMounter‬لذل��ك س��يكون م��ن المثي��ر‬ ‫لالهتم��ام أن نش��هد مثل ه��ذه العالم��ات التجارية والتي ُ‬ ‫س��تضاف إلى‬ ‫سلسلة التطبيقات المتعددة األوجه ضمن المعارض القادمة في الشرق‬ ‫األوسط‪.‬‬

‫ًّ‬ ‫ّ‬ ‫ّ‬ ‫س��أتطرق لذكر كيفية التعامل‬ ‫حاليا‪ ،‬حيث‬ ‫التركي��ز على زخرفة الالفتات‬ ‫م��ع آلة الطباع��ة ‪ Giclee‬وزخرفة الصور الفوتوغرافي��ة الخاصة بالفنون‬ ‫ً‬ ‫الجميلة في تقرير منفصل‪َ ،‬ب ْيد ّأننا بحاجة أيضا إلى معرفة كيفية تأطير‬ ‫الطباعة‪.‬‬

‫‪46‬‬

‫آراء‬

‫وج��ود برامج إدارة األلوان ووجود مقياس كثافة الصور‪ ،‬ومقياس الطيف‬ ‫الضوئ��ي‪ ،‬و برام��ج ‪ ICC‬لملف��ات تعريف األل��وان‪ ،‬وما يتوف��ق معها من‬ ‫ً‬ ‫برام��ج ‪ .RIP‬قد تب��دو هذه األمور مخيفة‪ ،‬ولك��ن الكثير يعتمد على مدى‬ ‫اهتم��ام زبائن��ك بالتفاصي��ل‪ .‬الفنان��ون على س��بيل المثال ه��م زبائن‬ ‫ً‬ ‫متطلبي��ن جدا ألنهم يري��دون أن تعكس ألوان المطبوع��ات إلهامهم‪ .‬أما‬ ‫ً‬ ‫الش��ركات فتريد أن تظهر ألوان شعاراتها تماما كاألصل‪ .‬بينما يمكن أن‬ ‫ً‬ ‫ً‬ ‫تس��اهال‪ ،‬خصوصا إن أخبرتهم عن التكلفة‬ ‫يكون الزبائن اآلخرين أكثر‬ ‫الحقيقية لمطابقة األلوان‪.‬‬ ‫ف��ي "فالر" ال نق��وم بالتصفي��ح بصورة كبيرة‪ ،‬وال نس��مح بدخ��ول مواد‬ ‫التصفيح الس��ائلة إلى منشآتنا بسبب رائحتها والمشاكل الصحية التي‬ ‫ت��ؤدي لها‪ .‬هذا هو الس��بب وراء التعاقد مع ش��ركة أخ��رى تملك بالفعل‬ ‫راق‪ .‬ونعتبرها حليفة لنا‪ ،‬ال منافسة‪.‬‬ ‫نظام تصفيح سائل ٍ‬ ‫ً ً‬ ‫كم��ا يمكن أن ُيمس��ي التصفيح معقدا جدا بس��رعة كبيرة في التصفيح‬ ‫ً‬ ‫الس��ائل والتصفي��ح بال��رش خاصة‪(،‬وتقني��ة التغطي��س إن كان��ت‬ ‫ً‬ ‫المطبوع��ات صغيرة بما فيه الكفاية)‪ ،‬إذ قد تتل��ف مطبوعات "جيكلي"‬ ‫بسهولة كبيرة عند تغطيسها بالورنيش أو البرنيق‪ ،‬اللذان يتحول لونهما‬ ‫مع الوقت إلى لون أصفر رديء‪.‬‬ ‫ً‬ ‫ولكن‪ ،‬تحت��اج العديد م��ن المطبوعات حقا إلى التصفي��ح‪ .‬وفي حاالت‬ ‫أخرى‪ ،‬قد ُيعطي التصفيح تأثيرات مماثلة لتأثيرات التغشية‪ ،‬أي إعطاء‬ ‫ً‬ ‫الص��ور مظهرا أجمل‪ ،‬إال إن كان زبونك ال يرغب بالمظهر الالمع‪ ،‬في هذه‬ ‫الحالة قم باختيار المظهر الغير المع‪ ،‬أو المظهر الحريري‪.‬‬ ‫والتحدي يكمن في كيفية استثمار تحسينات الصور‪.‬‬

‫التدعيم‬

‫ً‬ ‫لم يك��ن هناك طابعات معالجة باألش��عة فوق البنفس��جية منذ ‪ 15‬عاما‬ ‫مضت‪ ،‬إذ كان عليك الطباعة على المواد الملفوفة على شكل اسطوانات‬ ‫ومن ثم تدعيم الصور بش��كل منفصل على الم��واد الداعمة‪ .‬أما اليوم‪،‬‬ ‫ً‬ ‫تس��تطيع الطباعة مباش��رة على الكثير من المواد الثخينة والقاسية‪ .‬ولم‬ ‫ً‬ ‫يعد التدعيم اليدوي رائجا كما في السابق‪.‬‬

‫والعالم��ات مثل‪" :‬فوم‪-‬ك��ور" و"جاتور بورد" وغيرها‪ ،‬ه��ي عالمات رائجة‬ ‫لمواد التدعيم‪ ،‬إذ إن م��واد "فوم‪-‬كور" هي مواد رخيصة تتمدد وترتخي‬ ‫بس��هولة مما يجعل صورك ومطبوعاتك تبدو رخيصة‪ .‬لذلك اس��تخدم‬ ‫المواد القاسية التي تبقى كذلك فقط‪.‬‬ ‫ّ‬ ‫كما يمكن اس��تخدام مواد "س��ينترا"‪ ،‬والم��واد المكونة م��ن األلومنيوم‪،‬‬ ‫وأل��واح األكريليك ألغراض التدعيم‪ .‬ولكل نوع منها محاس��نه ومس��اوئه‬ ‫ّ‬ ‫المكونة من‬ ‫المختلف��ة‪ .‬وس��عر الش��راء‪ .‬وقد ش��رعنا في دراس��ة الم��واد‬ ‫األلمنيوم كمواد تس��تعمل للتدعيم‪ ،‬مثل‪ :‬مواد البناء‪ ،‬وكمواد تس��تعمل‬ ‫ّ‬ ‫المس��طحة للطباع��ة‬ ‫م��ع آالت المعالج��ة باألش��عة ف��وق البنفس��جية‬ ‫المباشرة‪.‬‬ ‫ً‬ ‫ّ‬ ‫وف��ي يومنه��ا هذا‪ ،‬يفض��ل الكثيرون الطباعة مباش��رة على م��واد ثخينة‬ ‫قاس��ية باس��تخدام األحب��ار المعالج��ة باألش��عة ف��وق البنفس��جية في‬ ‫ّ‬ ‫المس��طحة‪ .‬إذ تخلصك ه��ذه الطريقة من خط��وة التدعيم‪.‬‬ ‫الطابع��ات‬ ‫كما تس��تطيع اليوم ّ‬ ‫قص الكثير من المواد القاس��ية باستخدام ّقطاعات‬ ‫ً‬ ‫ّ‬ ‫مس��طحة عالية الجودة‪ .‬علم��ا أن كل أداة من أدوات القطع مخصصة‬ ‫لصن��ف خاص من التقطي��ع‪ ،‬إذ ال يمكن ألداة واحدة‪ ،‬أو عالمة واحدة‪،‬‬ ‫أن تقطع كل شيء بصورة مثالية‪ .‬لذلك تأكد أن تختبر آلة القطع بنفسك‬ ‫مع كل صنف من أصناف المواد القاسية التي قد ترغب بقطعها‪.‬‬ ‫أما إن كنت تس��تخدم حبر ش��به مذاب‪ ،‬أو مذاب بالكامل‪ ،‬فستحصل‬ ‫ً‬ ‫على ألوان فاقعة أكثر من الحبر المعالج باألشعة فوق البنفسجية‪.‬‬ ‫ً‬ ‫ً‬ ‫وتعتب��ر طابع��ة "س��يكو ‪ 2‬كولور برن��ت" مثاال جي��دا عن سلس��لة األلوان‬ ‫الممت��ازة‪ .‬لك��ن عند اس��تخدامها س��تحتاج إل��ى التدعيم بم��ا أن الحبر‬ ‫المعالج باألش��عة فوق البنفس��جية فق��ط يمكن اس��تخدامه على المواد‬ ‫ّ‬ ‫المسطحة غير‬ ‫القاس��ية(مع وجود بعض االس��تثناءات‪ ،‬لكن الطابعات‬ ‫ً‬ ‫عال من التخصص)‪.‬‬ ‫المعالجة باألشعة فوق البنفسجية على مستوى ٍ‬ ‫لهذا‪ ،‬هناك سبب وجيه لالستمرار في استخدام األحبار التقليدية وهو أن‬ ‫سلسة ألوانهم أوس��ع‪ ،‬وقادرة على إنتاج معظم ألوان الشعارات بسهولة‬ ‫أكبر من األحبار الصباغية مائية األس��اس‪ ،‬أو الش��به مذاب��ة‪ ،‬أو المذابة‬ ‫الخفيفة‪ .‬كما تمتلك األحبار المعالجة باألش��عة فوق البنفسجية سلسلة‬

‫ً‬ ‫ّ‬ ‫عندم��ا تبدأ بفه��م كل هذه الخط��وات‪ ،‬تذكر بأنك تحتاج مس��احة أكبر‬ ‫للتقلي��م وإضف��اء اللمس��ات النهائي��ة أكث��ر من أي ج��زء م��ن العمليات‬ ‫األخرى‪.‬‬

‫الرقمية ثالثية األبعاد في مقالة أخرى إن ُطلب منا ذلك‪.‬‬ ‫ً‬ ‫لكن‪ ،‬صراحة‪ ،‬الطريقة النافرة لنظام التشكيل الحراري لطابعات "إيفي‬ ‫ً‬ ‫فوتيك" هو األكثر واقعية وموثوقية‪.‬‬

‫التش��كيل الحراري يمكن تصنيفه من اللمس��ات النهائية‬ ‫ً‬ ‫أيضا‬

‫كي��ف تجعل مراحل س��ير العمل هذه ت��رد عليك الربح إلى‬ ‫جانب الطباعة‬

‫ً‬ ‫ٌ‬ ‫ّ‬ ‫توفي��ر الالفت��ات المش��كلة حراري��ا هي طريق��ة فين��ة أخرى لتظه��ر إبداع‬ ‫مطبعت��ك‪ ،‬وإن هذه الطريق��ة تحتاج الحبر ذو األس��اس المذاب األصلي‬ ‫ومص��دره إفريقي��ا‪ .‬عل��ى مدى س��نين ع��دة‪ ،‬تم ع��رض ه��ذا الحبر مع‬ ‫ً‬ ‫طابع��ة "أوس" الخاص��ة به‪ .‬بعد ذلك‪ ،‬في س��نة ‪ 2011‬تقريبا‪ ،‬ش��اهدت‬ ‫ً‬ ‫ً‬ ‫نس��خة مطورة من هذا الحبر في معرض "س��اين أفريقي��ا"‪ ،‬أما اآلن فقد‬ ‫ح��ل محله الحبر المعالج باألش��عة البنفس��جية‪ .‬وقدم��ت "إيفي فوتيك"‬ ‫نظام تش��كيل حراري خاص من��ذ ‪ .2012‬كما تس��تطيع أن تجد طريقة‬ ‫التش��كيل الحراري في مع��رض "إس جي آي ‪ "2017‬ف��ي حجرات "إيفي‬ ‫فوتيك"(س��اغا ديجيت��ال)‪ ،‬وحج��رة "فوج��ي فيل��م"‪ ،‬و حج��رة "كانون‬ ‫أوس"‪.‬‬ ‫ًّ‬ ‫وبما أن التصوير ثالثي األبعاد بات مهما‪ ،‬يجب عليك االطالع على التالي‪.‬‬ ‫ً‬ ‫نحن في "فالر" ندرس أيضا وس��ائل اإلعالن ثالثية األبعاد الزائف‪ :‬وهي‬ ‫وس��ائل إع�ل�ان مس��توية ال تحتاج إلى أس��لوب طباعة عدس��ي‪ .‬البرامج‬ ‫ُ‬ ‫ّ‬ ‫َ‬ ‫الناظر إليها يشعر بالدوار‪ .‬وألن جرعة كبيرة‬ ‫العدس��ية تنتج صورا تجعل‬ ‫من المطبوعات العدس��ية قد تفقدني وعيي‪ .‬واليوم باتت ش��ركات مثل‬ ‫"ميريك��و" وغيرها بتقديم بدائل أفضل‪ .‬وس��نقوم بالتطرق إلى الالفتات‬

‫اس��تعد ليكبدك التصفيح الخس��ائر المادية عندم��ا ال يخفي كل عيوب‬ ‫المطبوع��ات‪ .‬تتش��وه األوراق المطبوع��ة الكبي��رة عندما يت��م نقلها من‬ ‫ً‬ ‫مكان إلى آخر في المطبعة‪ .‬وهو ٌ‬ ‫أمر البد منه مهما كان طاقم العمل حذرا‪.‬‬ ‫ً‬ ‫ٌ‬ ‫كما أن مواد التصوير الالمعة حساسة جدا وقد تنبعج بسهولة بالغة‪.‬‬ ‫ً‬ ‫إلى جانب ذلك‪ ،‬لن تستطيع دوما تصفيح القطع الفنية‪ ،‬على األقل ليس‬ ‫باس��تخدام التصفيح باس��تخدام الصفائح‪ .‬إذ يعتم��د معظم الفنانون‬ ‫والمصوري��ن طريقة بديلة وهي طريقة التغش��ية الصافي��ة التي يجب أن‬ ‫عاج�ل�ا أم ً‬ ‫ً‬ ‫آجال‪ ،‬وذلك من خالل ممارس��تها‪ ،‬حيث ستس��تطيع‬ ‫تتعلمه��ا‬ ‫في النهاية الوصول إلى المثالية‪ ،‬لكنك س��تواجه في البداية مشاكل مثل‬ ‫ظهور التجعدات‪ ،‬وفقاعات الهواء‪ ،‬والنتوءات‪ ،‬وانثناء الوس��ائل اإلعالنية‬ ‫عن��د دخولها ف��ي آل��ة التصفيح‪ ،‬وش��تى المش��اكل التي تتخل��ل منحى‬ ‫التعلم‪.‬‬ ‫كما‪ ،‬في وقت الحق‪ ،‬سيبدأ الزبائن بإعادة المواد التي قمت بتصفيحها‪.‬‬ ‫وسيتمنون معرفة سبب فشل التصفيح‪.‬‬ ‫ه��ذا يعن��ي أن��ك بحاجة لتتعل��م تخفي��ف كمية الحب��ر‪ ،‬إذ ل��ن يلتصق‬ ‫ّ‬ ‫التصفيح على الحبر الزائد‪ .‬وإن تعلم تخفيف اس��تهالك الحبر سيتطلب‬

‫‪Be wary of one‬‬ ‫‪company which‬‬ ‫‪promise archival‬‬ ‫‪lamination. Nothing‬‬ ‫‪lasts that long,‬‬ ‫‪especially not outside.‬‬ ‫‪Several people have‬‬ ‫‪told us about scams in‬‬ ‫‪lamination claims by‬‬ ‫‪one specific company‬‬ ‫‪(which was infamous in‬‬ ‫‪claims in the US a decade‬‬ ‫‪ago). But they cleverly‬‬ ‫‪did not exhibit at trade‬‬ ‫‪shows, so people could‬‬ ‫!‪not complain in-person‬‬ ‫‪So hopefully this brand‬‬ ‫‪is not advertising in the‬‬ ‫!‪Middle East‬‬

‫آراء‬

‫ً‬

‫يصاح��ب طابع��ات "روالن��د" أو "ميماكي" بط��يء ج��دا‪ ،‬ويوجد عالمات احذر من الشركة التي تعد بالتصفيح األرشيفي‬ ‫أخرى متخصصة بالحبر المعدني أسرع وأفضل)‪.‬‬ ‫كما يندر ذكر عمليات وآليات التغش��ية ف��ي المقاالت‪ ،‬لذلك من الصعب‬ ‫ً‬ ‫ّ‬ ‫التعرف على هذه التقنيات‪ .‬في حين يقوم معظم الموزعون حاليا بتوفير‬ ‫أنظمة للتغش��ية‪ .‬في حين ينصب كل اهتمام عالم الطباعة باستخدام‬ ‫األوفس��ت عل��ى الطابع��ات والحب��ر‪ ،‬ووس��ائل اإلع�ل�ان والتقطي��ع‪ ،‬ول��م‬ ‫تستحوذ التغشية على اهتمام كبير‪ .‬ومع ذلك‪ ،‬إن كنت تملك آلة تغشية‬ ‫جي��دة‪ ،‬فإنك تس��تطيع توفير خي��ارات أخ��رى لزبائن��ك ُليضيفوها على‬ ‫ً‬ ‫الفتاتهم ونقاط البيع الخاصة بهم ال يملك منافسيك أدنى فكرة عنها‪.‬‬

‫‪ME‌Printer December 2016‬‬

‫التصفيح ٌ‬ ‫واقع تحاول الشركات تجنبه‬

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‫من دون أدنى ش��ك‪ ،‬يفضل المعمل أن تنفق كل أموالك على الطابعة‪.‬‬ ‫ً‬ ‫هذه هي طبيعة النفس البشرية(وسياس��ة الش��ركات أيض��ا)‪ .‬فإن كنت‬ ‫تمل��ك ‪ 50‬أل��ف دوالر‪ ،‬أو ‪ 150‬ألف دوالر‪ ،‬أو أي مبل��غ كان‪ ،‬فإن المصنع‬ ‫ً‬ ‫طابعة تكلفة تالئم ميزانيتك‪.‬‬ ‫سيسعى لكي يوجه تركيزك على أكثر‬ ‫ٍ‬ ‫وحالما تضع هذه الطابعة في مطبعتك س��تعرف بأن��ك ربما بحاجة إلى‬ ‫أدوات ما قبل‪ ،‬أو بعد الطباعة‪.‬‬ ‫تقدم الكثير من إعالنات الطابعات أو العبارات الترويجية على تصريح "ال‬ ‫يوجد حاجة للتصفيح"‪ ،‬بينما ُيبدي آخرون الحنكة واألخالق الحس��نة‬ ‫عندم��ا ال يقوم��ون بطباع��ة تصريح كهذا‪ ،‬وف��ي جميع األح��وال‪ ،‬عملية‬ ‫ً‬ ‫التصفيح البد منها‪ .‬خاصة في بعض التطبيقات‪ ،‬مثل أغلفة السيارات‪.‬‬

‫ً‬ ‫ال ش��يء يبقى عل��ى حال��ه لفترة طويل��ة‪ ،‬خاص��ة عند تعرض��ه لعوامل‬ ‫خارجية‪.‬‬ ‫أخبرنا عدد من األش��خاص عن ِخداع ادعاءات التصفيح التي تقوم بها‬ ‫إحدى الشركات(شركة اش��تهرت باالدعاءات في الواليات المتحدة في‬ ‫العقد الماضي)‪ .‬لكن دهاءها جعلها ال تش��ارك ف��ي المعارض التجارية‪،‬‬ ‫يقدم ٌ‬ ‫كي ال ّ‬ ‫أحد ش��كواه ضدها بش��كل ش��خصي‪ .‬نأم��ل أال تقوم هذه‬ ‫العالمة بإعالنات لها في الشرق االوسط‪.‬‬ ‫إن م��دة الصالحية الت��ي تعد بها ش��ركة تصفيح صادق��ة ال تتجاوز الـ‪5‬‬ ‫س��نوات‪ .‬لذل��ك ح��اول الحص��ول عل��ى أدوات التصفي��ح م��ن مصدر‬ ‫موثوق‪ ،‬مثل "س��يل" والش��ركات المماثلة‪ .‬أما للتصفيح السائل فتوجه‬ ‫ً‬ ‫إل��ى عالمات مث��ل "بلس لومين" أو "نيسش��ن"‪ ،‬علم��ا أن ‪ 90%‬من آالت‬ ‫التصفيح البدائية من صنع الصين‪.‬‬ ‫ّأما األقمش��ة‪ ،‬يجب تغش��يتها باس��تخدام الس��ائل أو بالرش‪ ،‬وال يمكن‬ ‫ً‬ ‫تغش��يتها بالجليدة‪ .‬معظم األعمال الفنية تب��دو قبيحة عند تصفيحها‪،‬‬ ‫لذل��ك تحتاج لتع��رف تفضي�ل�ات زبونك‪ .‬التغش��ية العلوية(أو التغش��ية‬ ‫الصافية) تحتفظ بالس��وائل ويتم تطبيقها باستخدام الرش أو الفرشاة‬ ‫أو التغطيس‪ .‬كما يجب عليك التأكد من أن التغش��ية العلوية تتوافق مع‬ ‫األحبار ووس��ائل اإلع�ل�ان التي س��تطبقها عليها‪ ،‬فقد تك��ون بعض مواد‬ ‫ً‬ ‫ً‬ ‫التغشية العلوية أسوأ رائحة من األحبار المذابة وأكثر خطرا على الصحة‬ ‫ً‬ ‫‪ ،‬وتطلق موادا عضوية طيارة أسوأ‪.‬‬

‫التغشية الفنية في آلة "جيكلي"‬

‫بع��ض الزبائ��ن راض��ون بالنتائج التي يحصل��ون عليها‪ .‬لك��ن إن كنت‬ ‫تتمنى توسيع أعمالك‪ ،‬عليك الخوض في مجال التغشية الفنية وتغشية‬ ‫التأثي��رات الخاص��ة‪ .‬إذ تس��تطيع م��ن خ�ل�ال خي��ارات األس��طح تقليد‬ ‫نقشات بعض المواد الطبيعية مثل‪ :‬جذع خشبي‪ .‬ستحصل على نتائج‬ ‫ممي��زة‪ .‬وإن كن��ت تعتمد آلة من ط��راز "جيكلي"‪ ،‬وكن��ت تتمتع بالحنكة‬ ‫الكافية لتختار مواد التغشية المناسبة‪ ،‬فستستطيع إنشاء نقشات تشبه‬ ‫ً‬ ‫آثار الفرش��اة‪ ،‬وأفضل ما يمكن التقاطها به عادة هو ماسحة ضوئية من‬ ‫طراز "كروز" أو نظام "بيتر اليت" ومن خالل أضواء متعاكسة‪ .‬أما إن كان‬ ‫ينقص صورك اللقطة الجيدة‪ ،‬فإنك تس��تطيع إعادة إنش��اء النقش��ات‬ ‫الناقصة عن طريق استخدام مواد التغشية الصحيحة بصورة ذكية‪.‬‬

‫التغشية الفنية لالفتات‬

‫بعض تأثيرات السطوح يمكن الحصول عليها من خالل المواد السفلية‪،‬‬ ‫مثل إنشاء تأثير معدني‪.‬‬ ‫ً‬ ‫كم��ا يمكنك اس��تخدام الحب��ر المعدني( علم��ا أن الحب��ر المعدني الذي‬

‫‪ME‌Printer December 2016‬‬

‫ً‬ ‫يك��ون التلميع عادة في مناطق محددة فقط‪ :‬تلميع جزئي‪ ،‬أما التغش��ية‬ ‫تكون إلضافة التأثيرات‪ ،‬وتش��مل السطح كله‪ ،‬أي جعل السطح أكثر أو‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫أق��ل لمعانا‪ ،‬أو جعله أملس��ا أو منقوش��ا‪ .‬بحيث تعمل ه��ذه التقنية على‬ ‫حماية المطبوعات من أشعة الشمس حماية غير كاملة‪ ،‬فإنك ستحتاج‬ ‫إل��ى التصفي��ح لتحص��ل عل��ى حماي��ة كامل��ة للمطبوعات ضد أش��عة‬ ‫الشمس‪.‬‬ ‫ويمكن اتمام عملية التغش��ية من خالل الفرش��ة أو ّ‬ ‫الرش اليدوي‪ ،‬أو من‬ ‫خالل امتالك آلة خاصة بالتغشية‪.‬‬ ‫ً‬ ‫و تحدثنا س��ابقا مع أحد األش��خاص ممن يمتلكون آلة تغشية من طراز‬ ‫"درايت��اك" في مطبعت��ه المتخصصة بطباعة الالفت��ات‪ ،‬إذ وصفها بأنها‬ ‫"س�ل�احه ّ‬ ‫السري"‪ .‬وقد ذكر بأن الزبائن يتوجهون إليه في أغلب األحيان‬ ‫ألن منافسيه ال يستطيعون تقديم نفس المجموعة الكبيرة من الخيارات‬ ‫لألسطح‪.‬‬ ‫ولك��ن‪ ،‬من��ذ ع��ام ‪ ،2012‬توقف��ت ش��ركة "درايت��اك" ع��ن صناعة آالت‬ ‫التغشية‪.‬‬ ‫كم��ا أنه مع بع��ض أنواع األحب��ار‪ ،‬مثل األحب��ار المعالجة باألش��عة فوق‬ ‫البنفسجية‪ ،‬يمكنك تعديل اإلعدادات لتحصل على نتيجة المعة أو غير‬ ‫المع��ة‪ ،‬لكن بعض عالمات األحبار المعالجة باألش��عة فوق البنفس��جية‬ ‫قادرة بش��كل كبير على تقدي��م مجموعة كاملة من الخي��ارات النهائية‪،‬‬ ‫وف��ي ه��ذه الحال��ة س��تحتاج إل��ى آلة تغش��ية لوض��ع طبقة س��ائلة فوق‬ ‫المطبوعات‪.‬‬ ‫كما أن عمليتا التغشية أو التصفيح في الطابعات المعالجة باألشعة فوق‬ ‫البنفس��جية س��يعمالن على إخفاء س��وء تدرج األلوان‪ ،‬وبش��كل خاص‬ ‫ثنائية االتجاه‪.‬‬

‫كما يمكن اس��تعمال التغش��ية ألغ��راض الحماية البس��يطة‪ ،‬إلى جانب‬ ‫إضافة النقش��ات إلى السطوح‪ ،‬على س��بيل المثال‪ :‬يمكنك اختيار مواد‬ ‫مض��ادة للرس��م فوقها (لك��ن التصفيح ف��ي ه��ذه الحالة يك��ون الخيار‬ ‫األفضل)‪.‬‬ ‫مع ذلك‪ ،‬يجب أن تعرف أن ليس جميع أنظمة التغشية تتوافق مع جميع‬ ‫المواد‪ً ،‬‬ ‫مثال‪ :‬ليس من الس��هل إجراء عملية تغش��ية عل الزجاج‪ .‬كما قد‬ ‫تقوم آلة رخيصة بتغشية غير متساوية(وهو شيء يرفضه الزبائن)‪.‬‬

‫‪50‬‬

‫آراء‬ ‫المش��تر أن هذه‬ ‫بإضاف��ة الحب��ر األبي��ض ونظ��ام تلميع له��ا لكي يظ��ن‬ ‫ِ‬ ‫الطابعات الرخيصة تضاهي طابعات "ورس��ت" أو إيفي فوتيكس"‪ .‬لذلك‬ ‫ً‬ ‫اس��أل دوما المطابع األخرى ممن يستخدمون طابعات متوسطة الثمن‬ ‫أو طابعات بدائية حول نظام إضافة اللمعة‪ ،‬أو الحبر األبيض‪ ،‬هل يعمل‬ ‫ً‬ ‫حقا؟‬

‫ُ‬ ‫فقط عندما تجف المطبوعات‪ ،‬أو تعالج‪ ،‬تس��تطيع البدء‬ ‫بإضفاء اللمسات النهائية الحقيقية‬

‫ً‬ ‫اللمس��ات النهائية تش��مل ع��ادة التقطي��ع والتقلي��م و\أو التصفيح‪ .‬أما‬ ‫التقلي��م فه��و العملي��ة التي يت��م فيها قط��ع الص��ور بحجم معي��ن‪ ،‬بينما‬ ‫تس��تطيع طباعتهم بالحجم الذي توده‪ ،‬لكنك س��تحتاج على أي حال‪،‬‬ ‫ً‬ ‫أن تقلمه��م فوق الطاولة يدويا‪ .‬ربما تق��وم طابعتك بالتقليم لكن باتجاه‬ ‫ً‬ ‫واحد فقط وبصورة غير مهذبة‪ .‬إذا س��تحتاج آللة تقليم ومس��احة كافية‬ ‫لطاولة لبسط مطبوعاتك‪.‬‬ ‫وفي حال كانت طاولتك صغيرة وال تتس��ع لكامل المطبوعات‪ ،‬يمكن أن‬ ‫يتس��بب ذلك بظهور طية ف��ي األطراف لن تس��تطيع التخلص منها حتى‬ ‫عند التصفيح‪.‬‬ ‫كما إن احتمال تل��ف المطبوعات خالل الدقائق األولى من انتهائها كبير‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫ج��دا‪ ،‬إال إن كنت حذرا ج��دا‪ ،‬مجرد إخراج المطبوع��ات من الطابعة قد‬ ‫يتسبب في تلفها بطرق متعددة‪:‬‬ ‫ًّ‬ ‫إن ل��م تكن الص��ورة جافة بالكامل‪ ،‬ثم لمس��ت أحد أج��زاء الطابعة‪ ،‬أو‬ ‫جزء من أجزاء الورقة المطبوعة الكبيرة أو طرفها اآلخر‪ ،‬فس��وف تلتصق‬

‫ببعضها وينتزع الحبر من مكانه‪.‬‬ ‫ً‬ ‫ّ‬ ‫تدل��ي الصورة إن كان حجمها كبيرا‪ .‬إذ س��تظهر عالمة في المنطقة التي‬ ‫تدل��ت فيها الورقة‪ ،‬وكثي��ر من التجعدات عندما س��تحاول التقاط الورقة‬ ‫المتدلية‪.‬‬ ‫الكثير م��ن الزبائن يرفضون المطبوعات التي به��ا الكثير من التجعدات‬ ‫والكرمش��ات‪ ،‬بينم��ا ال يك��ون طلب��ة الجامع��ات به��ذا الحزم بم��ا أننا ال‬ ‫ً‬ ‫نتقاضى منهم أسعارا تجارية‪.‬‬ ‫وباإلضاف��ة إل��ى الطاول��ة‪ ،‬س��تحتاج لس��جادة تقطي��ع أو ل��وح زجاج��ي‬ ‫للتقطيع‪ ،‬و مسطرة خاصة بالتقطيع لحماية أصابعك‪.‬‬ ‫خالل السنوات األولى من عمل "فالر" مع مطبعة الجامعة في والية أوهايو‬ ‫ل��م يكن لدي آل��ة تقليم أو تصفيح‪ .‬لكن إن كنت تنوي إنش��اء مش��روع‬ ‫ً‬ ‫تجاري‪ ،‬فإن وجود آلة للتقليم البد منه‪ .‬لذلك قمنا بش��راء واحدة‪ .‬علما‬ ‫أن آالت التقليم آالت متوافرة بكل األحجام واألش��كال الممكن تخيلها‪.‬‬ ‫بعضها عامودي وبعضها أفقي‪.‬‬ ‫ً‬ ‫لق��د ذكرنا س��ابقا ف��ي ه��ذا التقرير‪ ،‬في القس��م المخصص بالمس��احة‬ ‫الالزمة‪ ،‬أهمية معرفة المس��احات الالزمة إلضفاء اللمسات النهائية على‬ ‫مطبوعات��ك‪ .‬إذ ربم��ا تتل��ف مطبوعاتك إذا حاولت نقله��م من مكان إلى‬ ‫آخر‪ ،‬فقد تتسبب في ثقب أو تجعد أو قشط المطبوعات الكبيرة بسهولة‪،‬‬ ‫وخاصة في أنواع محددة من وس��ائل اإلع�ل�ان‪ .‬وإن كانت الطاولة التي‬ ‫ً‬ ‫تبس��ط عليه��ا المطبوع��ات أصغر حجما منه��ا‪ ،‬قد يتس��بب ذلك بظهور‬ ‫ً‬ ‫عالمة دائمة في المكان الذي تدلت به الورقة من على حافة الطاولة‪.‬‬

‫التصفيح والتغشية‬

‫عمليتا التصفيح والتغش��ية تش��بهان عملية التلميع مع وجود االختالف‪.‬‬

‫ً‬ ‫عادة يتم التغاضي عن المس��احات الالزمة لعمليات التقطيع والتصفيح‬ ‫والتدعي��م‪ ،‬عندما تقوم ش��ركة أو عائلة ما بتأس��يس مطبعة جديدة‪ ،‬إذ‬ ‫إن إضفاء اللمس��ات النهائية يحتاج لمس��احة أكثر من المساحة الالزمة‬ ‫لطباعتهم في المقام األول‪ ،‬فهي مجموعة العمليات التي تطرأ على المواد‬ ‫المطبوعة قبل أن تغادر مطبعتك‪.‬‬ ‫عب��ر هذه المقال��ة‪ ،‬أس��عى لتقديم النصائ��ح التي تهم مش��اريع المطابع‬ ‫الناشئة‪ ،‬وتوضيح واقع سير العمل ّ‬ ‫برمته‪.‬‬ ‫إن تثبي��ت المطبوع��ات عل��ى الج��دران أو اللوح��ات اإلعالني��ة أو أغلفة‬ ‫الس��يارة قضي��ة منفصل��ة بحد ذاته��ا تتناوله��ا المناط��ق المتخصصة‬ ‫بأغطية الس��يارات في العديد من المعارض التجارية أو حجرات مصانع‬ ‫أغطي��ة الس��يارات‪ .‬أما اليوم فسنس��تعرض تس��لس الخط��وات الالزمة‬ ‫ً‬ ‫إلنت��اج م��واد مطبوعة نهائية بعد إطف��اء الطابعة النافثة للحب��ر‪ ،‬علما أن‬ ‫مجرد طباعة المطبوع��ات ال يعني بأنها أصبحت "نهائية"‪ ،‬فالمطبوعات‬ ‫ً‬ ‫تحتاج لتجف أوال‪ .‬إذ تس��تخدم الكثي��ر من الطابعات كميات كبيرة من‬ ‫الحب��ر‪ ،‬وه��ذا ما يجذب الكثيري��ن لطابعات التكس م��ن "إتش بي" التي‬ ‫ً‬ ‫ً‬ ‫ًّ‬ ‫ُتخ��رج المطبوع��ات جافة تماما‪ ،‬وهذا أيضا الس��بب ف��ي كونها طابعات‬ ‫ً‬ ‫بطيئة نظرا للوقت الذي يستغرقه التجفيف داخل الطابعة‪.‬‬

‫وقت التجفيف (والمساحة الالزمة)‬

‫ً‬ ‫تس��تخدم الطابعات الحرارية‪ ،‬طراز "كولور س��بان" و "إنكاد" خصوصا‪،‬‬ ‫الكثير من الحبر‪ ،‬حيث إن لم تقم بتحديد كمية الحبر‪ ،‬من خالل برامج‬ ‫إدارة األل��وان وبرام��ج ‪ ،RIP‬فإنك ستخس��ر الكثير م��ن المطبوعات ألن‬ ‫الحب��ر الرطب س��يلتصق بأي ش��يء‪ ،‬مث��ل األجزاء األخرى ألس��طوانة‬ ‫وس��ائل اإلع�ل�ان المس��تعلمة‪ ،‬مم��ا يقد ين��زع الحب��ر أو يتس��بب بتلطخ‬ ‫المطبوع��ات‪ .‬في الجانب اآلخر طابعات "إتش بي" األحدث‪ ،‬و"إبس��ون"‬ ‫ً‬ ‫ً‬ ‫و"كانون" أفضل حاال‪ ،‬ولكن حتما ستحتاج بعضها للوقت (والمساحة)‬ ‫للتجفيف‪ .‬على أي حال‪ ،‬س��يتم إنجاز أغطية المركبات باستخدام نوع‬ ‫من أنواع الحبر ُ‬ ‫المذاب‪.‬‬ ‫ُ‬ ‫بعد ذل��ك‪ ،‬هناك مش��كلة التجفيف في األحب��ار المذابة‪ .‬إذ تب��اع الكثير‬ ‫م��ن الطابع��ات بأس��عار رخيص��ة به��دف ترغيب ُ‬ ‫ش��تر‪ ،‬لذل��ك تقوم‬ ‫الم‬ ‫ِ‬ ‫ّ‬ ‫مصانع الطابعات بإهمال المس��خنات الحراري��ة والمجففات المدمجة‪.‬‬ ‫حت��ى بع��ض العالم��ات الياباني��ة الجدي��دة لديه��ا خيار م��راوغ إلضافة‬ ‫ً‬ ‫ّ‬ ‫ُ‬ ‫المس��خنات‪ ،‬فالناس عادة يقومون بش��راء األمور األساسية فقط‪ ،‬ومن‬

‫السماح للمعالجة ّ‬ ‫التامة للحبر‬

‫المطبوع��ات المعالج��ة باألش��عة ف��وق البنفس��جية التي اس��تخدم فيها‬ ‫ً‬ ‫تراكي��ب أحبار قديمة لم تكن تعالج بش��كل كامل داخل الطابعة أيضا‪،‬‬

‫بعد الطباعة‪ ،‬قد ترغب في إضافة بعض التلميع الجزئي‬

‫ً‬ ‫عملي��ة التلمي��ع الجزئي��ة كان��ت تعتب��ر س��ابقا إح��دى مراح��ل إضفاء‬ ‫اللمسات النهائية‪ ،‬ولكن اليوم‪ ،‬كما هو الحال في بعض طابعات النسق‬ ‫العريض النافثة للحبر‪ ،‬أصب��ح من الممكن إضافة التلميع الجزئي أثناء‬ ‫الطباع��ة‪ ،‬ولكن يج��ب أن تعي بأن اقتناء طابعة توف��ر هذا الخيار ضمن‬ ‫خصائصها ال يعني بأن التلميع الجزئي سيعمل بشكل مثالي‪.‬‬ ‫ً‬ ‫ً‬ ‫ولك��ن هذه العملية‪ ،‬عملية التلميع‪ ،‬تعتب��ر تحديا كيميائيا مقارنة بجعل‬ ‫ً‬ ‫الحب��ر األبيض لديك يعمل بش��كل جيد‪ .‬إن كنت تمل��ك طابعة يمكنها‬ ‫ً‬ ‫إنجاز التلميع حقا‪ ،‬فهذا يعني بأنك متقدم على الكثير من منافسيك‪.‬‬ ‫بتعبي��ر آخر‪ ،‬إياك افتراض أن نظام التلميع في طابعتك س��يعمل بمثالية‬ ‫إن كان��ت الطابع��ة رديئ��ة‪ .‬إذ تق��وم مصانع ه��ذه الطابع��ات الرخيصة‬

‫د‪ .‬نيكوالس هيلموث‬ ‫دكتور نيكوالس هيلموث حاصل على درجة‬ ‫الدكتوراة في تاريخ الفن من جامعة كارل‬ ‫فرانسيس من النمسا‪ ،‬وهو مؤسس ورئيس‬ ‫مؤسسة البحوث األنثروبولجية ألمريكا الالتينية‪،‬‬ ‫ومعهد البحوث التعليمية الخاص بالتصوير‬ ‫الرقمي المتقدم “التصوير والمسح الضوئي‬ ‫والطباعة كبيرة الحجم” الخاص بتاريخ الفن‬ ‫المعماري وعلم اآلثار وعلم الحياة النباتية‬ ‫والحيوان ألمريكا الوسطى‪.‬‬

‫‪ME‌Printer December 2016‬‬

‫ثم يكتشفون أن الطابعة ال يمكنها تجفيف المطبوعات‪.‬‬ ‫ّ‬ ‫المس��خنات أو ُ‬ ‫المجفف��ات‪ ،‬ومع ذلك لن تجف‬ ‫لذلك س��تحتاج إلضافة‬ ‫مطبوعاتك بشكل كامل‪ ،‬إن تم استخدام الحبر المذاب‪ ،‬حتى إن بدت‬ ‫ً‬ ‫ّ ً‬ ‫ً‬ ‫جاف��ة عند اللمس إال أنها لن تكون جاه��زة للتصفيح‪ .‬وقد تحتاج أيضا‬ ‫ً‬ ‫ً‬ ‫للوقت والمس��احة لمطبوعاتك كي تجف تماما‪ ،‬عالوة على ذلك‪ ،‬بعض‬ ‫وس��ائل اإلعالن تجف أس��رع من غيرها‪ ،‬وبعضها اآلخ��ر يجف بصورة‬ ‫أبطئ مثل المواد الالمعة‪.‬‬ ‫ً‬ ‫وبالرغم من أن مفهوم "إضفاء اللمس��ات النهائية" عمليا يعني العمليات‬ ‫الت��ي يت��م إجرائها على المطبوع��ات النهائية‪ ،‬إال أنه في واقع س��ير العمل‬ ‫يج��ب أن تعرف كل نوع من األحبار‪ ،‬و إج��راءات مرحلة ما بعد الطباعة‬ ‫الالزم��ة‪ ،‬حت��ى إن كانت ه��ذه اإلجراءات تش��مل الس��ماح للمطبوعات‬ ‫بإطالق المواد الطيارة العضوية لفترة قصيرة‪.‬‬

‫قد تجف لكنها لم ُتعال��ج‪ ،‬حيث كانت تنبعث منها روائح مزعجة وجدها‬ ‫بع��ض الزبائ��ن جارحة‪ ،‬مما دف��ع الكثير منه��م إلى إع��ادة المطبوعات‪.‬‬ ‫لكن بعض األحبار المعالجة باألش��عة فوق البنفسجية الجديدة وأنظمة‬ ‫ً‬ ‫ً‬ ‫المعالجة باألشعة فوق البنفسجية أفضل حاال وأخف رائحة‪.‬‬ ‫إن كانت مطبوعاتك التي استخدم فيها الحبر المذاب أو المعالج باألشعة‬ ‫فوق البنفس��جية ملفوفة س��يصبح م��ن الصعب جعلها تطل��ق الغازات‬ ‫بش��كل كام��ل أو ُتعالج بالكام��ل‪ .‬لذلك تأكد من تخصيص المس��احة‬ ‫الالزمة لهذه العمليات عندما تخطط لمشروعك الجديد‪.‬‬ ‫ٌ‬ ‫عل��ى فرض أن مطبعتك مزودة بالفعل بأنظمة س��حب اله��واء‪ ،‬أو أنظمة‬ ‫تصفية للهواء‪.‬‬

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‫آراء‬

‫اللمسات النهائية‬ ‫أهم مكونات سير عمل طباعة الالفتات‬ ‫د‪ .‬نيكوالس هيلموث‪ ،‬فالر ريبورتس‬ ‫األهمية الكبيرة للمسات النهائية في سير عمل الطباعة‬

‫‪ME‌Printer December 2016‬‬

‫أغلب طلبات المس��اعدة التي تصلنا تكون حول كيفية اختيار الطابعات‬ ‫(‪ ،)80%‬إذ يس��ألنا الكثي��رون ع��ن الحب��ر الذي يجب اس��تخدامه‪ ،‬فيما‬ ‫تتس��اءل نس��بة أق��ل ع��ن برام��ج ‪ ،RIP‬والقلي��ل يس��ألون ع��ن أنظمة‬ ‫إدارة األل��وان‪ ،‬بينم��ا ‪ 1%‬فق��ط يرس��لون أس��ئلتهم ح��ول المنت��ج الذي‬ ‫سيس��تخدمونه بصورة يومية‪ ،‬وهو‪ :‬األدوات الخاصة بوضع اللمس��ات‬ ‫النهائية‪.‬‬ ‫بعب��ارة أخرى‪ ،‬ينص��ب كل اهتمام عال��م طباعة النس��ق العريض على‬ ‫ً ً‬ ‫الطابع��ة وحدها‪ .‬في الحقيقة تعتبر األحبار موضوعا مهما‬ ‫ً‬ ‫ً ً‬ ‫أيض��ا نظرا إلى أن��واع األحب��ار الجديدة المتوف��رة حاليا‪،‬‬ ‫لكن في وسط عالم تركيب األحبار وتقنيات الطباعة هذا‪،‬‬

‫‪53‬‬

‫ً‬ ‫دائما ننسى العمليات الالزمة لمعالجة المطبوعات بعد طباعتها‪.‬‬ ‫إن عبارة "اللمسات االخيرة" هي ليست سوى مصطلح فني متخصص‬ ‫ً‬ ‫ّ‬ ‫ُمتعل��ق بطابع��ات "جيكل��ي" وطباعة الالفت��ات أيض��ا‪ ،‬ألن كل ما عليك‬ ‫التفكير به بما يتعلق بالطباعة مصدره أسطوانة الطابعة‪.‬‬ ‫حيث إن اللمسات النهائية تشمل‪:‬‬ ‫ً‬ ‫ُ‬ ‫ •التجفيف ( إن كان الحبر مائيا أو مذاب)‬ ‫ •المعالجة النهائية (في حالة المعالجة باألشعة فوق البنفسجية)‬ ‫ •التغشية‪ ،‬التلميع الجزئي‬ ‫ •التصفيح‪ ،‬طاوالت التصفيح‬ ‫ •التثبيت‬ ‫ •التقطيع‪ ،‬أو الطي‪ ،‬أو التحديد‬

‫مصر‪ :‬زيـادة تكاليف الطباعة ترفع أسعار الصحف‬ ‫بعد إصدار الحكومة لق ��رار تعويم الجنيه المصرى‪،‬‬ ‫هن ��اك أزمة جدي ��دة تنتظ ��ر المؤسس ��ات اإلعالمية‪،‬‬ ‫الت ��ي تص ��در الصح ��ف والمج�ل�ات الورقي ��ة‪ ،‬بع ��د‬ ‫الزيادات الت ��ي طالت خامات الطباعة‪ ،‬س ��واء الورق‬ ‫أو األحبار‪.‬‬ ‫وخاطبت مؤسس ��ة األه ��رام جميع الصح ��ف‪ ،‬التي‬ ‫تطب ��ع إصداراته ��ا الصحفي ��ة بمطابعه ��ا‪ ،‬بارتف ��اع‬ ‫تكالي ��ف الطباع ��ة بنس ��بة ‪ 80%‬بداية من ديس ��مبر‬ ‫الج ��ارى‪ ،‬وتس ��بب ذل ��ك فى حال ��ة من الج ��دل فى‬ ‫األوس ��اط الصحفي ��ة‪ ،‬ح ��ول مس ��تقبل الصحاف ��ة‬ ‫المطبوع ��ة ال ��ذي أصب ��ح مه � ً‬ ‫�ددا ف ��ى ظل األس ��عار‬ ‫الجدي ��دة‪ ،‬والت ��ي س ��تصل إل ��ى نح ��و ‪ 4‬جنيه ��ات‬ ‫للنسخة الواحدة‪.‬‬ ‫وف ��ي تعلي ��ق م��ن األمي ��ن الع ��ام للمجل ��س األعل ��ى‬ ‫للصحافة صالح عيس ��ى قال‪”:‬إن أس ��عار الخامات‬ ‫الت ��ي تس ��تخدم ف ��ى طب ��ع الصح ��ف خرج ��ت ع ��ن‬ ‫الس ��يطرة‪ ،‬وارتفعت بش ��كل كبير‪ ،‬خاص ��ة بعد قرار‬ ‫ً‬ ‫مؤخرا‪ ،‬لذلك‬ ‫تعويم الجنيه الذي أصدرت ��ه الحكومة‬ ‫فإن هن ��اك خياري ��ن‪ :‬إم ��ا أن تتدخل الدول ��ة وتدعم‬ ‫الصح ��ف الت ��ي له ��ا إص ��دارات ورقي ��ة‪ ،‬أو أن تضطر‬ ‫الصح ��ف لرف ��ع س ��عر النس ��خة إل ��ى الس ��عر العادل‬

‫ً‬ ‫الذي ال يجعل ش ��راء الجورن ��ال عبئا على المواطن‪..‬‬ ‫كما صرح الس ��كرتير العام لنقابة الصحفيين جمال‬ ‫عبدالرحي ��م ً‬ ‫قائال‪“ :‬أزمة ارتفاع س ��عر ال ��ورق واألحبار‬ ‫واألل ��وان المس ��تخدمة ف ��ى طباع ��ة الصح ��ف تهدد‬ ‫مستقبل الصحافة الورقية بمصر‪ ،‬وإذا لم يكن هناك‬ ‫َ‬ ‫حل س ��ريع لتلك األزمة‪ ،‬فس � ُ�يغلق عدد من الجرائد‬ ‫خالل األس ��ابيع القلية المقبلة‪ ،‬لذلك فإن هناك ً‬ ‫عددا‬ ‫من االقتراح ��ات من الممكن أن تس ��اعد فى الخروج‬ ‫من تلك األزمة‪ ،‬أبرزها إنش ��اء شركة مساهمة محلية‬ ‫تمتلكها الجرائد والصحف التي لها إصدارات ورقية‪،‬‬ ‫بحي ��ث تصن ��ع الم ��واد الخام المس ��تخدمة بش ��كل‬ ‫محلي‪ ،‬مما يساعد على حل األزمة‪.‬‬ ‫ًّل�ًّاً‬ ‫وأض ��اف أن هناك ح� آخر‪ ،‬وه ��و أن تق ��دم الدولة‬ ‫ً‬ ‫دعما للصحف التي لها إصدارات ورقية أو للصحف‬ ‫القومية التي تمتلك مطابع‪ ،‬وتتحمل الدولة الزيادات‬ ‫األخي ��رة‪ ،‬بحيث تحافظ على اس ��تمرارية الصحف‬ ‫الورقية الخاصة والقومية‪ ..‬وعن زيادة سعر النسخة‬ ‫أكد أنه يرفض هذا المقترح؛ حيث يؤثر بالسلب على‬ ‫نس ��بة التوزيع الت ��ي وصلت إلى أقل مس ��توياتها فى‬ ‫تاري ��خ الصحافة‪ ،‬حيث أصبحنا نطبع أقل من ‪700‬‬ ‫ألف نسخة لكل الصحف الورقية بمصر‪ ،‬فى حين‬

‫أن هذا الرقم كانت تطبع��ه جريدة األهرام وحدها‪..‬‬ ‫عل��ى صعي��د آخ��ر اعتبر رؤس��اء التحري��ر الصحف‬ ‫القومية والحزبية والخاص��ة‪ ،‬أن القرار بمثابة تدمير‬ ‫للصحافة الورقية‪.‬‬ ‫وق ��ال الكات��ب الصحف��ى عص��ام كام��ل رئي��س‬ ‫تحري��ر جري��دة “فيتو” أن��ه “يجب عل��ى الدولة‪ ،‬أن‬ ‫لاً‬ ‫تدع��م الورق ً‬ ‫دعم��ا كام للصحاف��ة الورقية وطالب‬ ‫كامل‪ ،‬الدولة بأن تدع��م صناعة الكتب والصحف‬ ‫ومختلف الصناعات الثقافية‪ ،‬وأن تقدمها للمواطن‬ ‫بأس��عار منخفض��ة‪ ..‬واتف��ق مع��ه جم��ال الدي��ن‬ ‫حس��ين‪ ،‬رئيس تحرير “األخبار المسائي”‪ً ،‬‬ ‫قائال إن‬ ‫“الصحافة الورقية تواجه أزمة كبيرة‪.‬‬ ‫وطالب عم��اد الدين حس��ين رئيس تحري��ر جريدة‬ ‫“الش��روق”‪ ،‬الدول��ة ب��ـ “التدخ��ل لدع��م الصحافة‬ ‫الورقي��ة‪ ،‬فى ظ��ل تقلص حص��ة اإلعالن��ات ً‬ ‫حاليا‪،‬‬ ‫ومعان��اة الصح��ف القومي��ة والخاص��ة م��ن زيادة‬ ‫تكالي��ف الطباع��ة من قب��ل ق��رار التعوي��م‪ ..‬وتابع‪:‬‬ ‫“الصحافة هى أحد مصادر القوى الرئيسية للدولة‪،‬‬ ‫وأوض��ح‪ ،‬أن “وج��ود صحاف��ة مس��تقلة ومختلف��ة‬ ‫األصوات فى مصر‪ ،‬أم��ر يصب فى صالح الحكومة‬ ‫قبل أن يكون فى صالح المواطن‪.‬‬

‫‪th‬‬

‫اﻹﺳﺗﻔﺎدة ﻣن أﺷﮭر اﻟﻣﺎرﻛﺎت اﻟﻌﺎﻟﻣﯾﺔ اﻟﻣوﺟودة ﻓﻲ اﻟﻧﺳﺧﺔ اﻟﻌﺷرﯾن‪.‬‬ ‫ﻟﻘﺎء ﺻﻧﺎع اﻟﻘرار وﻗﺎدة اﻟﺻﻧﺎع اﻻﻗﻠﯾﻣﯾﯾن واﻟﻌﺎﻟﻣﯾﯾن‪.‬‬ ‫ﯾﺷﮭد اطﻼق ﻋدد ﻣن اﻟﺣﻠول ﻷﻋﻣﺎل اﻟﺗﻘﻧﯾﺔ اﻟﻣﺑﺗﻛرة ﻣن ﻣﺧﺗﻠف أﻧﺣﺎء اﻟﻌﺎﻟم‪.‬‬

‫اﻟﺗواﺻل ﻣﻊ أﺻﺣﺎب اﻟﺧﺑرة ﻓﻲ ﻣﺟﺎل اﻟﺷﺎﺷﺎت اﻟرﻗﻣﯾﺔ و طﺑﺎﻋﺔ اﻟﻧﺳﯾﺞ‬ ‫واﻟﻠوﺣﺎت اﻟرﻗﻣﯾﺔ واﻟﺗﺷطﯾب وﻗﺎدة ﺣﻠول ﺗﺟﺎرة اﻟﺗﺟزﺋﺔ ﺗﺣت ﻣﻧﺻﺔ واﺣدة‪.‬‬ ‫اﻹﺳﺗﻔﺎدة اﻟﻘﺻوي ﻣن ﻓرص اﻟﺗواﺻل ﻣﻊ اﻟرواد واﻟﻣﺧﺗﺻﯾن ﻓﻲ اﻟﻣﻌرض‪.‬‬

‫ﻃﺒﺎﻋﺔ‬ ‫ﻃﺒﺎﻋﺔ اﳌﻨﺴﻮﺟﺎت‬

‫اﻟﺼامم‬

‫ﻻﻓﺘﺎت إﻋﻼﻧﻴﺔ‬ ‫طﺑﺎﻋﺔ رﻗﻣﯾﺔ‬

‫ﻗﻄﺎع اﻟﺘﺠﺰﺋﺔ‬

‫وﯾﻌﺗﺑر اﻟﻣﻧﺻﺔ اﻟﻣﺛﺎﻟﯾﺔ ﻟﻧﻣو وﺗطوﯾر ﻓرص ﻋﻣﻠك ﺑوﺗﯾرة ﺳرﯾﻌﺔ ﺟدا‬ ‫اﻟﺗﺻﻣﯾﻣﺎت اﻻﻋﻼﻧﯾﺔ‬ ‫واﻟﻘﺎﻋﺎت و و و و ﻣرﻛز دﺑﻲ اﻟﺗﺟﺎري اﻟﻌﺎﻟﻣﻲ‪ -‬اﻻﻣﺎرات اﻟﻌرﺑﯾﺔ اﻟﻣﺗﺣدة‬ ‫و و ﯾﻧﺎﯾر‬ ‫اﻧﱰﻧﺎﺷﻴﻮﻧﺎل اﻛﺴﺒﻮ ﻛﻨﺴﻠﺘﺲ )ش ذ م م (‬ ‫ﺗﻮاﺻﻞ اﻟﻔﺮص‬

‫ﻋﻀﻮ ﰲ "ﻓﻠﻚ اﻟﻘﺎﺑﻀﺔ"‬

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‫األخبار‬

‫اإلمارات‪ :‬ألفا داتا تدعم البركة القابضة بخدمات الطباعة ُ‬ ‫المدارة‬ ‫هذا يسهم في خفض التكاليف ورفع اإلنتاجية وفق أعلى مستويات األمن والمواصفات‬ ‫الصديقة للبيئة‬

‫نعيم بدوي‬ ‫مدير المبيعات في شركة ألفا داتا‬ ‫كش ��فت "ألف ��ا دات ��ا (‪ ،)Alpha Data‬ش ��ركة األنظم ��ة‬ ‫المتكاملة والم ��زود الرائد للخدمات ُ‬ ‫الم ��دارة في دولة‬ ‫اإلم ��ارات‪ ،‬ع ��ن اس ��تكمال أعم ��ال تطبي ��ق خدمات‬ ‫الطباعة ُ‬ ‫المدارة في ش ��ركة "البركة القابضة"‪ ،‬إحدى‬ ‫أب ��رز الش ��ركات الرائدة في مج ��ال تطوير المش ��اريع‬ ‫الس ��كنية العمالي ��ة في أبوظب ��ي ودب ��ي‪ ،‬وذلك بهدف‬ ‫تزويد الشركة ببيئة طباعة ّتتسم بأعلى معايير األمن‬ ‫والفعالي ��ة ف ��ي تزويد كافة الف ��روع التابعة له ��ا بخوادم‬ ‫طرفي ��ة عالي ��ة الجودة‪ ،‬بما من ش ��أنه أن يس ��هم في‬

‫خفض التكاليف ورفع اإلنتاجية وفق أعلى مستويات‬ ‫األمن والمواصفات الصديقة للبيئة‪.‬‬ ‫وسعت"البركةالقابضة"فيمامضىإلىإنشاءمكتبال‬ ‫يتم فيه استخدام الورق على نحو واسع وذلك في إطار‬ ‫دعم جهود االس ��تدامة آخذة بعي��ن االعتبار مختلف‬ ‫الحلول في هذا المجال‪ ،‬حيث اشتمل مشروعها على‬ ‫طابعات من عالمات تجارية عديدة لخدمة مجموعة‬ ‫ش ��ركاتها المنتش ��رة في مختلف أنحاء اإلم��ارات‪ ،‬ما‬ ‫أدى إلى ارتفاع في النفقات التشغيلية والمالية‪ .‬وقامت‬ ‫"البركة القابضة" باختيار خدمات الطباعة ُ‬ ‫المدارة من‬ ‫"ألفا داتا" كحل مناس ��ب يقدم أعلى مستويات األمان‬ ‫والرقابة والتحكم وتوفي ��ر دعم طباعي كامل من أجل‬ ‫تحس ��ين اإلنتاجية عبر االس��تخدام األمث��ل للموارد‪.‬‬ ‫ً‬ ‫كما تم اختيار حلول الطباعة ُ‬ ‫المدارة نظرا لمجموعتها‬ ‫الكاملة من األجهزة والبرمجيات والخدمات الداعمة‪،‬‬ ‫بما في ذلك قطع الغيار والمواد االس��تهالكية وخدمات‬ ‫الدعم والصيانة في الموقع‪.‬‬ ‫وق ��ال نعيم ب ��دوي‪ ،‬مدير المبيع��ات في ش��ركة "ألفا‬ ‫دات ��ا"‪" :‬عملن ��ا على تمكي��ن "البرك��ة القابض��ة" من‬ ‫اإلرتقاء بالبنية التحتية للطباعة في الشركة وتحسين‬

‫س��ير العمل وخف��ض التكالي��ف ذات الصلة‪ .‬ونحن‬ ‫س��عداء باختيارن��ا من قب��ل "البركة القابض ��ة"‪ ،‬كما‬ ‫ّ‬ ‫نؤكد التزامنا تجاهها بمواصلة تقديم أفضل الحلول‬ ‫ً‬ ‫ّ‬ ‫ّ‬ ‫والمصممة خصيصا لضم��ان توفير بيئة‬ ‫المتط��ورة‬ ‫طباعة على درجة عالية من المرونة واألمن والفعالية‪.‬‬ ‫لاّ‬ ‫وعلى الرغم من ضيق الوقت‪ ،‬إ ّأننا استطعنا تطبيق‬ ‫جمي��ع البرمجي��ات واألجه��زة ضم��ن فت��رة قصيرة‬ ‫وتس��ليم المش��روع بإقتدار ف��ي الموعد المح � ّ�دد‪ ،‬مع‬ ‫الح��رص على اس��تخدام أحدث األجه��زة المختارة‬ ‫بما يتناس��ب مع "نظ��م تخطيط موارد ّ‬ ‫المؤسس ��ات"‬ ‫(‪ )ERP‬وخططنا المستقبلية"‪.‬‬ ‫ُويذك��ر أن "ألف��ا دات��ا"‪ ،‬الحائ��زة عل��ى ش��هادة "أيزو‬ ‫��زود معتم��د لخدم��ات الطباع��ة ُ‬ ‫‪ "27001‬كم ّ‬ ‫الم ��دارة‬ ‫العامة‪ ،‬قد بدأت المش��روع في منتصف شهر يونيو‪/‬‬ ‫حزيران الماضي ونجحت في اس��تكماله خالل شهر‬ ‫ّ‬ ‫المحدد‪ّ .‬‬ ‫وتتميز خدمات الطباعة‬ ‫واحد ضمن الموعد‬ ‫ّ‬ ‫ُ‬ ‫الم��دارة‪ ،‬التي تم تطبيقها في "البركة القابضة"‪ ،‬بأنها‬ ‫تش��مل خدمات رصد األجهزة الطرفية وتس ��تند إلى‬ ‫مركزي ّ‬ ‫ّ‬ ‫مزود بأحدث التكنولوجيا للحد‬ ‫خادم طباعة‬ ‫من التكاليف‪.‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬

‫األخب ــار‬ ‫اإلمارات‪ :‬ألفا داتا تدعم البركة القابضة‬ ‫بخدمات الطباعة ُ‬ ‫المدارة‬ ‫هذا يسهم في خفض التكاليف ورفع اإلنتاجية‬ ‫وفق أعلى مستويات األمن والمواصفات‬ ‫الصديقة للبيئة المزيد على دنيا الوطن‬

‫‪55‬‬

‫مصر‪ :‬زيـادة تكاليف الطباعة ترفع أسعار‬ ‫الصحف‬

‫‪54‬‬

‫السنــة الثالثة عشرة ‪ /‬العدد ‪ / 142‬ديسمبر ‪2016‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬

‫مرتضى كريميان‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫آراء‬

‫مدير اإلعالنات‬

‫اللمسات النهائية‬ ‫أهم مكونات سير عمل طباعة الالفتات‬ ‫د‪ .‬نيكوالس هيلموث‪ ،‬فالر ريبورتس‬

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‫انيل نات ك ر‬ ‫‪+971 4 391 12 06‬‬ ‫‪meprinter@meprinter.com‬‬

‫كيف سيغتنم مزودي خدمات الطباعة‬ ‫الفرصة في مشهد بيع التجزئة؟‬

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‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+971 50 528 9267‬‬ ‫‪info@meprinter.com‬‬

‫ماثيو فولكنير‪ ،‬مدير تسويق أوروبي لمجموعة‬ ‫‪ ،Wide Format Group‬كانون أوروبا‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬

‫ُطبعت في مطبعة النسر للنشر‬ ‫وزعت من قبل شركة النسر للنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬ ‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

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‫‪Gulf Print 01 new.pdf‬‬

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Supremely consistent colour every time you print. Xerox Confident Colour makes it simple. With Confident Colour from Xerox, colour management is a thing of beauty—no matter how straightforward or complex the job. With the broadest portfolio of digital colour printers and presses in the industry, we offer a spectrum of colour management technologies. This, along with our consultants and training support, ensures you can embrace digital colour with confidence that satisfies every customer from page 1 to 1,000,000.

xerox.com