ME Printer March Issue 133

ISSN 2304-117X

Arabic Inclusive ‫مجلة متخصصة في عالم الطباعة في الشرق‬

Registered with IMPZ

Vol. 13 / Issue 133 / March 2016

Revive your business with digital printing

Fespa Digital 2016

Digital technology gives printers superpowers”

are you ready to change or perish?

By: John Hadfield

‫إقـرأ فـي قسم اللغة العــربيـة‬ 2016 ‫معرض فيسبا‬

‫التقنية الرقمية تعطي الطابعات قو ى‬ ‫خارقة إضافية‬

YOU

Speedmaster. Get Inspired.

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The key to our customers’ success lies in the perfect interplay between people, machines, materials, and processes. Speedmaster technology creates impressive business models that in turn yield a crucial competitive edge.

Discover the opportunities the Speedmaster offers and let yourself be inspired! www.SpeedmasterGetInspired.com

Contents Business strategy

News

Expert Talk

ISSN 2304-117X

Digital Printing

Regional

12

Mohammed bin Rashid library to house over 4.5 million books The AED1 billion project is aimed at transforming the UAE into a global cultural and learning centre

4

Al Ain National Printing Press installs the Xerox Versant 80 The company aims to widen its ondemand printing capabilities

6

Jordan Computer Forms Company finds Lombardi The business forms printing company has invested in the Synchronline 330 flexo press

6

Heidelberg restructures its digital printing portfolio The ‘Fire’ product line includes the new B1 format Heidelberg Primefire 106

Market Research

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Change Management Why has your business changed and why this must continue – or perish?

Realistically, there is almost infinite number of reasons why people struggle with change By: John Hadfield

24

Vol. 13 / Issue 133 / March 2016

Registered with IMPZ

ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

14

Optimism for growth in Africa and Middle East The 3rd drupa Global Trends Report 2016 indicates that digital technologies are growing fastest on average by 28% per annum

Morteza Karimian karimian@meprinter.com

Digital press profits vs traditional offset Are you still wondering whether digital printing is right for you, and what the ROI truly is? Or, at what run length should you put a job on an offset press vs. a digital press?

By: Jim Aust

16

Going paperless does not save trees The time has come for serious reconsideration of the erroneous 'save paper-save trees' movement, according to a new study

8

Changing the face of promotional calendars The Video YouBook-Video Calendar combines print and video, with light sensor technology

8

18

Editor Dennis Mathew dennis@meprinter.com

Technical Editor - English Section Rod Hayes rod.hayes@me.com

Digital Printing

USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Digital Printing 20

Advertising

Preview

Rahul Revandikar +971 4 391 1206 sales@meprinter.com

Production Manager Ahmed Boushi +971 4 391 1207 ahmed@meprinter.com

Fespa Digital 2016 “Digital technology gives printers additional superpowers” Fespa Digital continues to champion digital printing in its 10th edition, embracing signage and graphics, textiles, and decorative applications

30

Classifieds & Subscription +971 4 391 1210 +971 50 528 9267 meprinter@meprinter.com

Contact us Hollanders Printing Systems

Meerenakkerplein 31

Digital printing applications more accessible than ever

De Hurk 8630 5652 BJ Eindhoven T

+31(0)40 711 0 711

F

+31(0)40 711 0 717

E

info@hollanders-ps.nl

Events Fashion meets digital printing in New York The annual Epson Digital Couture event during New York Fashion Week showcased designer collections created using the Epson SureColor F-series of printers

10

Print4All to debut in Milan in June 2018 The show combines Converflex, Grafitalia and Inprinting

11

@HollandersPS

Investment initiative and education will drive the digital adoption Masar Printing and Publishing is influencing customers to relook at the applications of digital printing

HollandersPS hollanders-printing-systems HollandersPS

ColorBooster DS

Maximum media thickness Roll weight Roll diameter Environment Media type

Media transport

Power supply Air supply Weight Overall dimensions Installed space requirements

2100mm / 3170mm 500mm to 2100mm / 3220mm Up to 80 m2, double sided per hour 360x360, 720x360, 720x720 DPI Uni- directional, bi-directional Seiko 508GS Standard 12 heads per side, available up to 16 heads 12 to 36 picoliter 6, 7 or 8 colours High energy disperse, low energy disperse (sublimation) 3mm 250KG 550mm Temperature between 15-35 Celcius, humidity between 20% and 75% Polyester based textiles, open and closed Horizontal 1200mm depth IR (middle wave) actuators for precise temperature control Proprietary media handling system developed Hollanders for optimum handling of textile, soft signage fabrics, technical textile, tenting etc.

400VAC, 3 phase 63 Amps, 50Hz – 60Hz 8 Bar 5000 KG / 7500 KG W 5520mm (DS210) W 6520mm (DS320); H 2640mm; D 3370mm W 8000mm (DS210) W 9000mm (DS320); H 3200mm; D 6500mm

Gulf Print 01 new.pdf

C

M

Y

SMB PRESSURE POINTS Evolution in how and where people work.

Change required to benefit from a mobile workforce.

MY

CY

CMY

OVER HALF OF THE WORKFORCE IS ALREADY MOBILE REACHING

75% BY 2018

3

Promotional gifting evolves with consumer tastes “It is important to offer new, creative solutions for marketers to reach their consumers”

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

CM

Promotional Merchandise 23

ME Printer Media Partner

Printing: Masar Printing and Publishing

S P E C I F I C A T I O N S Maximum print width Min. and max. media width Speed Printing resolution variable drop Printing direction Head type Number of heads Variable drop size Ink settings Ink types

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

38

THERE ARE MORE TABLETS SHIPPING THAN NOTEBOOKS IN EMEA (72 million vs 58 million in 2014)

RESOURCE OPTIMISATION Cloud Services = affordable SMB access to sophisticated technology.

The need to do more with the same, or less, resources.

Sponsored by OKI Europe Ltd

ARE YOU READY TO CHANGE OR PERISH? BY: JOHN HADFIELD

‫إقـرأ فـي قسم اللغة العــربيـة‬ 2016 ‫معرض فيسبا‬

‫التقنية الرقمية تعطي الطابعات قو ى‬ ‫خارقة إضافية‬

Digital is growing because it can offer advantages that analogue print cannot provide. Digital print can incorporate variability that makes it more effective than the static alternative. Users of digital print are innovating with applications and exploring new ways to offer novel functions and features to print buyers. Innovative users will find more applications and niches to exploit the advantages of digital – some at the expense of offset printing, but also by opening totally new opportunities.

UK - Laurel Brunner lb@digitaldots.org

W www.hollanders-ps.nl

22

DIGITAL TECHNOLOGY GIVES PRINTERS SUPERPOWERS”

Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu

Trends

FESPA DIGITAL 2016

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk

Employee mobility a strong driver for digitization of business processes

Transition from offset to digital printing set to accelerate In 2020, digital will be 17.4% of value and 3.4% of all print and printed packaging volume

REVIVE YOUR BUSINESS WITH DIGITAL PRINTING

ME Printer Editorial Team

28

Mobile printing

International

Vol. 13 / Issue 133 / March 2016

Group Publishing Director

Digital Printing Economic outlook

ISSN 2304-117X

Arabic Inclusive ‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

K

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

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7:17:09 PM

News Regional

KBA-Sheetfed Solutions

Mohammed bin Rashid library to house over 4.5 million books The AED1 billion project is aimed at transforming the UAE into a global cultural and learning centre includes eight specialised libraries: for Children, Youth, Family, Business, Arabic, International, Popular and Multimedia.

The second pillar is promoting reading; the library will pursue the Arab reading challenge project, launched earlier by Sheikh Mohammed, following the initiative of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, announcing 2016 as the year of reading. The challenge includes 2.6 million students from 20,000 schools within the Arab world.

It will also host over 100 annual cultural events.

The third pillar will focus on spreading content via an e-library with over 2 million titles, and 1 million audio books. The library will also print and distribute 10 million books in the next few years, which will be distributed to people in need. The fourth pillar will focus on supporting authoring and translation, through its initiative, which aims to translate 15,000 titles into Arabic every year.

The fifth pillar focuses on protecting the Arabic language. This will be done by hosting the main headquarters of The International Council for the Arabic Language and publishing the Mohammad Bin Rashid Contemporary Arabic Language Dictionary.

The sixth pillar will include preserving cultural heritage by displaying rare publications, including a special section for the collection of Al Maktoum and an exhibition for Arab arts.

Best in Class The new KBA Rapida 105 PRO Even better kit and more automation defines the Rapida 105 PRO. Preset capabilities, enhanced productivity, more format, a raft of equipment options up to 5-over-5 or double-coating technology all position this new KBA sheetfed offset press firmly in the upper performance segment.

With the raft of special packages available it can be tailored to a variety of applications. Want HR- or LED-UV? No problem!

KBA.R.645.e

His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister and ruler of Dubai has launched an AED1 billion project to build the largest library in the region.

The seven-storey, one million square feet Mohammed bin Rashid Library will be built in Al Jaddaf area in Dubai. It is scheduled to open in 2017 and will house more than 4.5 million books and include several areas for interaction, events, activities, educational and cultural festivals. The library will also host several cultural and cognitive initiatives, such as the Dh2.4 million 'Arabic Language Award', launched recently to help people embrace their Arab identity.

There will also be a museum of the Arab heritage and the history of human civilisation as well as venues for arts and literary exhibitions, heritage preservation initiatives and a 500-seat theatre for lectures, seminars and launching of intellec-

tual and cultural initiatives regionally and globally.

"We are the leaders of civilisation, duty and culture, and so we need to revive the spirit of learning and curiosity within our culture through innovative initiatives that push our boundaries," said Sheikh Mohammed at the grand launching event.

"This is why we decided to start the Year of Reading by launching this state-of-the-art library and to let everyone know that we will transform the UAE into an Arab and global cultural and learning centre while strongly establishing reading as a societal norm.

"We want a dynamic library which will reach you before you reach it, visit you before you visit it, and which encourages you to start reading from childhood, while supporting you as a scientist, researcher or specialist, when older.

The library will be a compound for books, a community for readers and writers, and an association for content, culture and thought owners," Sheikh Mohammed added.

The library will also serve as a platform for hosting and launching the most significant intellectual and cultural initiatives regionally and globally.

"The human mind is the centre of development and the book is the tool used to renew the mind. A nation can never grow without a renewed mind and a lively, knowledgeable spirit," Sheikh Mohammed noted.

The library is based on six pillars: the first is the main library, which

Egypt: +20 2 2589-1259, khaaa@kheiashy.com Iran: +98 21 8853 5244, saeid.alirezaei@noortec.com Kuwait: +965 1802 882, makspe@mak-ped.com.kw Saudi Arabia: +966 1 292 0440, loay_jassim_k@hotmail.com Turkey: +90 212 698 5100, rkoehle@dereligraphic.com UAE: +971 6 543 6222, machinery@giffingraphics.com www.kba.com

Come and see us at drupa 2016 May 31 - June 10 Hall 16, Stand C47

News Regional

Al Ain National Printing Press installs the Xerox Versant 80 The company aims to widen its on-demand printing capabilities Al Ain National Printing Press (AANPP) has installed a Xerox Versant 80 production colour press from Xerox Emirates and commercial printing specialist Skytech.

The installation enables AANPP to streamline workflow and improve business operations.

The acquisition also helps the company boost business offerings and take on high-quality, on-demand printing capabilities in an increasingly competitive commercial print sector.

The Versant 80 press widens AANPP’s options for printing, boosting precise and consistent colour profiling across broad applications, platforms and formats.

Powered by Fiery Xerox EX-i 80 Print Server, the press will further support in-house printing options

by enabling cost savings. Accordign to Xerox, by investing in this device, AANPP will be able to undertake and deliver on high-end projects for its customers and offer prompt round the clock service, resulting in significant cost savings with lesser downtime.

Feras Fenari, owner and managing director, AANPP, comments: “While the technological superiority of this press is clearly evident, what stood out for us during its installation was Skytech and Xerox Emirates’ excellent support. The team spent considerable time understanding our business and workflow challenges and offered us a tailor-made solution.

We’re certain that with this investment, we’ll be able to widen our scope of services and expand busi-

ness in the UAE.” “Xerox Emirates aims to support its customers in streamlining work processes, allowing them to focus on their core business.

AANPP is now able to widen its business proposition with the new cutting-edge Versant 80 press.

Their investment opens up new business opportunities for the company. It enables them to satisfy varied customer requirements in a cost effective manner without compromising quality and creativity,“ says Andrew Horne, general manager, Xerox Emirates.

Founded in 1976, AANPP focuses on service-driven, value-added print production. The company caters to a wide range of corporate clientele across diverse sectors in the UAE.

Jordan Computer Forms Company finds Lombardi

ME‌Printer March 2016

The business forms printing company has invested in the Synchronline 330 flexo press

8

Jordan Computer Forms Company, one of the largest business forms printing company in Jordan catering to banks, airline companies, health sector and governmental institutions, has opted for the Synchroline 330, a flexo machine from Italian company Lombardi Converting Machinery, which specializes in high-precision flexographic narrow-web presses.

The flexo printing machine is characterized by a smart setting and maintenance and control of the printing register, that adjust in real time any micrometrical deviations, allowing for print on a variety of materials such as BOPP, PVC, PE, PET, paper, adhesive or thermal paper, cardboard, and laminates.

Jordan Computer Forms Co (JCF), founded by Radwan Mohaisen in 1987, specialises in forms printing.

The company started with a small single colour offset press. Within a

few years, JCF became a specialist in Jordan for printing bank checks, flight tickets and boarding pass, banks ATM secret number envelops and security printing on thermal paper, cash register rolls.

The production grounds increased from 3000sqm to 6500 square meters. Today, the company has six offset machines and employs 70 staff.

Engineer Khalil Muhaisen, director, Computer Forms Co., comments: “We looked at buying our first flexographic press to complement our existing six web offset presses.

We discovered Lombardi on the Internet while doing a research of potential brands for our investment. We decided to implement a new advanced and updated flexo machine as an answer to increased demand for printing on many different substrates, including paper and synthetic flexible films among others.”

“The dynamic market changes and changes in technology, that have occurred especially in the paper converting industry, have been so rapid that it is hard to predict what the coming years will bring about.

The main mission of JCF is to provide protection and financial security for the highest quality product at a competitive price,” adds Khalil.

505, Dubai National Insurance Building P.O.Box: 49284, Dubai, UAE Tel: +971-4-25 000 72 Fax: +971-4-25 000 73 info@grapho-line.com www.grapho-line.com Kingdom of Saudi Arabia - United Arab Emirates - Bahrain - Kuwait - Qatar- Oman

News International

Going paperless does not save trees The time has come for serious reconsideration of the erroneous 'save papersave trees' movement, according to a new study Two Sides North America, a nonprofit organization promoting the sustainability of the graphics communications industry, has released a new study outlining key facts on why paperless initiatives do not save trees. The findings point to mounting evidence that loss of markets for paper and other wood products, a large portion of which are produced from wood harvested on privately-owned land, increases the risk of forest loss. The study was conducted by Dovetail Partners, an environmental think-tank specializing in forestry research and analysis.

"This study is another example of why slogans such as 'go paperless -- save trees' or 'go green -- go paperless' are not only misleading, but false. Over the past 60 years, the number of trees on managed U.S. forest lands has been increasing considerably due to responsible forestry practices. Wood is a valuable renewable resource that

we are taking care of," explains Phil Riebel, President of Two Sides North America. Key facts from the study show that, even in a declining market for printing and writing paper: • Using less paper does not mean that wood harvesting will be reduced.

• Similar or rising volumes of wood are being harvested in key forest regions of North America for other uses including lumber, fuel pellets, and pulp for use in production of packaging, tissues, and textiles.

• The market focus is likely to shift to other opportunities besides paper given the broad utility of wood, global needs for raw materials, and incentives of many forest owners to derive income from their lands.

Private forest ownership and stable paper markets create a synergy that has long yielded tens of thousands of jobs, rural income, and strong incentives for continued investment in forests for the near

and long term. However, if efforts to reduce wood markets succeed over an extended period, the result would likely be loss of forest lands rather than the reverse.

Summarizing the research results, Dr. Jim Bowyer, lead author of the Dovetail study, states, "A common and simplistic, yet erroneous view, is that using less paper will lead to more trees across the landscape.

Just as eating fewer apples will result in fewer rather than more apple trees, decreased consumption of wood products will not yield more trees and forests. Similarly, claims that using 'tree-free' paper made from other fibers (ex: recycled fiber, wheat, sugarcane) will 'save trees' are equally misleading.

The development of markets for wood is essential to maintain forest lands as forest for the long term.

Meanwhile, the time has come for serious reconsideration of the erroneous 'save paper-save trees' movement."

Changing the face of promotional calendars

ME‌Printer March 2016

The Video YouBook-Video Calendar combines print and video, with light sensor technology

10

Technology-in-print innovator, manufacturer, and promotional products company Trackable Graphics has launched its IKYP line of Video Calendars to worldwide markets. Offering a new di-

mension in promotional calendar advertising, the Video YouBookVideo Calendar is an IKYP Line exclusive, combining video and print, with light sensor technology, creating a "first-of-its-kind" marketing tool for brands across all business verticals.

IKYP is a line of interactive devices that represent ‘Instantly Konnect to Your Promotion’ and digital media online. IKYP products are known for uniquely blending physical printbased media with webkey technology, and digital audio and video elements to educate, empower and engage audiences and consumers with meaningful information, while offering valuable tracking analytics

with real-time ROI. The Video Calendar uses proprietary light sensor technology and a patent-pending design. The user simply turns a page and a pre-loaded 1-2 minute video plays instantly and seamlessly on a 4" or 5" high definition LCD screen. A "Replay Video" button allows for instant replay. When the video is finished, the LCD screen goes into a slide show or screen saver mode.

"IKYP's desk top Video Calendar is an amazing new product which offers a full year, that's twelve months of dynamic video branding, for literally pennies a day," says Rich Butler, managing partner at Trackable Graphics.

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Fashion meets digital printing in New York

Print4All to debut in Milan in June 2018

The annual Epson Digital Couture event during New York Fashion Week showcased designer collections created using the Epson SureColor F-series of printers

The show combines Converflex, Grafitalia and Inprinting

Epson hosted its second annual Epson Digital Couture event in February in advance of Fashion Week in New York City. Showcasing 11 designers’ collections from North and Latin America created using Epson’s textile printing solutions, the runway experience was built around the theme “Harmony and Peace through Fashion.” The Epson Digital Couture event showcased the design freedom, efficiencies and capabilities of Epson’s digital printing technologies for the fashion and textile industry.

“Since Epson is not a textile brand, we started having runway shows at our printing trade shows.

Nobody expected that, and we started to create some noise,” recalled Catalina Frank, product manager for professional imaging at Epson, including the SureColor dye-sublimation product line.

“The next step was being part of Fashion Week Brazil, in São Paulo, where we were able to work with the well-known Brazilian designer Lino Villaventura.” Soon Epson was featuring their own runways at textile trade shows, a first for the company, in countries like Ecuador, Colombia and Peru.

Following its 2015 acquisition of For. Tex, a leader in the sales and marketing of textile inks, and leveraging its ongoing partnership with Robustelli, a company specializing in the development, manufacturing and sales of digital textile printers, Epson

also showcased an assortment of high-quality textile samples during the event. These relationships uniquely position Epson to further accelerate the growth of the global textile printing business.

“Digital technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry,” said Keith Kratzberg, executive vice president, Epson America. “The Epson Digital Couture event showcases the amazing creative potential and stunning color reproduction that designers are able to achieve using Epson’s textile printing technology.

Today this is a $7.5 billion market projected to grow more than 34 percent worldwide (InfoTrends 2014-2019 Digital Textile Forecast), and a tremendous opportunity for Epson and its partners.”

According to Epson, dye-sublimation and direct-to-garment technologies enable limitless design possibilities across the textile and fashion industry allowing entrepreneurs and established fashion brands to print on a variety of fabrics in real-time, including cotton and synthetic fibers, for a new level of creative freedom. The end result is original prints of the highest quality unique to each designer on fabrics that can define and convey their signature style.

“For the second year in a row, the Epson Digital Couture event showcased how today’s fashion designers are leveraging innovative printing technologies to bring their creative visions to life,” said Agustin Chacon, Epson America’s vice president of international marketing. “Epson’s digital textile printing technologies provide fashion designers with the flexibility to produce ultra-creative designs.”

“It was great to see that so many people were truly interested in the designers’ work, asking about what inspired them and how they liked working with the Epson printer for the project,” Catalina explained.

“And to hear the designers talk about how they saw their vision come to life because they used the technology and being able to differentiate themselves from the competition because they can create their own fabrics—that told me we were successful.”

Scheduled two years from now at Fiera Milano, Print4All will debut on May 29–June 1 2018, together with Ipack Ima, Plast, Meat Tech and Intralogistica Italia. Print4All is the result of the collaboration between associations ACIMGA (Italian Manufacturers’ Association of Machinery for the Graphic, Converting and Paper Industry) and Argi (the Graphic Industry Suppliers Association), and combines three long-standing brands showcasing specific industrial production chains with strong synergies between the respective target markets: Converflex, Grafitalia and Inprinting.

Print4All caters to the needs of a printing industry that is increasingly market-oriented and is developing cutting-edge services for the business communities of the target markets, against a background of growing cooperation among manufacturers of flexo and roto technology, the world of offset

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will be directly organized by Fiera Milano, to which we granted use of the brands. Both Acimga and Argi will do their part by encouraging their member companies to participate in the exhibitions. We believe in a business model where the exhibition venue deals with producing the exhibitions, leaving the task of planning the content as well as the production chain and inter-industry network to trade associations,” says Marco Calcagni, president of Acimga.

“Print4All with the events Converflex, Grafitalia and Inprinting represent the breakthrough the market has been needing for a long time: a different industry model that breaks away from the dynamics strictly connected to the exhibition area and embraces allcomprehensive projects designed for business growth,” concludes Roberto Levi Acobas, president of Argi.

Print4All to debut in Milan in June 2018 The great new event for the world of printing

The great event scheduled two years from now at Fiera Milano will feature the debut of Print4All, the latest addition exhibitions catering to the printing world held from May 29 to June 1 2018 together with Ipack Ima, Plast, Meat Te Intralogistica Italia. Print4All is the result of the collaboration between associations ACIMGA (Italian Manufacturers’ Asso of Machinery for the Graphic, Converting and Paper Industry) and Argi (the Graphic Industry Suppliers Associatio combines three long-standing brands showcasing specific industrial production chains with strong synergies betwe respective target markets: Converflex, Grafitalia and Inprinting.

Print4All caters to the needs of a printing industry that is increasingly market-oriented and is developing cutting-edge s for the business communities of the target markets, against a background of growing cooperation among manufa of flexo and roto technology, the world of offset and digital printing as well as serigraphy, pad printing and industria printing. The event will have a unique format unparalleled in the world and will showcase the industries of printing, communication, paper, converting and industrial and digital printing.

Print4All exhibitors will have the chance to present technology applicable across all of the production chains involved exhibition project. Visitors will get a comprehensive overview, in a single show, of the technological solutions availab segments of the industrial supply chain, with strong synergies in terms of market information, technological innovati best practices in every sector.

“Today converters’ and printers’ portfolios include clients from different channels and industries - says Andrea B Acimga director and Centrexpo Spa board member. Trade exhibitions need to consider this and offer a full ra technology supporting industrial printing, package printing, converting, labelling and more generally the entire grap commercial printing industry”.

For Acimga and Argi, the 2018 exhibitions are a stepping stone in a three-year project made of extensive collabo aimed at the production of documents on the development trends of industrial printing and the staging of annual c transfer meetings involving the different players in the industry.

“Print4All with the shows Converflex, Grafitalia and Inprinting will be directly organized by Fiera Milano, to which we g use of the brands - says Marco Calcagni, president of Acimga -. Both Acimga and Argi will do their part by encouragin member companies to participate in the exhibitions.

We believe in a business model - concludes Calcagni – where the exhibition venue deals with producing the exhib leaving the task of planning the content as well as the production chain and inter-industry network to trade associat

“The cooperation between Argi and Acimga was strongly promoted by both Governing Councils – adds Argi Secretary G Enrico Barboglio. By combining the competence of each association, our intent is to give the market a sign of dynami true modernity”.

“Print4All with the events Converflex, Grafitalia and Inprinting represent the breakthrough the market has been n for a long time: a different industry model that breaks away from the dynamics strictly connected to the exhibition ar embraces all-comprehensive projects designed for business growth” – concludes Roberto Levi Acobas, President of A

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and digital printing as well as serigraphy, pad printing and industrial inkjet printing.

The event will showcase the industries of printing, printed communication, paper, converting and industrial and digital printing.

Print4All exhibitors will have the chance to present technology applicable across all of the production chains involved in the exhibition project.

“Today converters’ and printers’ portfolios include clients from different channels and industries.

Trade exhibitions need to consider this and offer a full range of technology supporting industrial printing, package printing, converting, labelling and more generally the entire graphic and commercial printing industry,” says Andrea Briganti, Acimga director and Centrexpo Spa board member.

“Print4All, with the shows Converflex, Grafitalia and Inprinting,

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Your Navigator to

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Wait for May to grab your copy!

ME‌Printer March 2016

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Events

13

Business strategy Digital Printing

Heidelberg restructures its digital printing portfolio The ‘Fire’ product line includes the new B1 format Heidelberg Primefire 106

14

of the highest performance digital printing offerings in our industry,” said Jason Oliver, head of the digital division at Heidelberg.

The Heidelberg digital printing offering will therefore have the following structure: Heidelberg Primefire 106: The new digital inkjet printing system for the industrial production of digital and innovative printing applications in the B1 format.

Heidelberg Versafire CP/CV is the new name for the existing Linoprint CP/CV digital printing systems. The Heidelberg Versafire is an all-round system for the economic production of short and personalized runs in combination with a large choice of substrates. Heidelberg launched the system in cooperation with its partner Ricoh in 2011.

Gallus Labelfire 340 is the new product name for the former Gallus DCS 340 for the growth market of digital label printing. The machine

is distributed by Gallus, the Swiss subsidiary of Heidelberg.

Heidelberg Omnifire 250/1000 is the new name for Heidelberg’s 4D printing systems, replacing the former name Heidelberg Jetmaster Dimension 250/1000. Heidelberg uses the term 4D printing to describe the personalized and flexible printing on various threedimensional objects such as balls, drinking bottles, and other massproduced items, especially from the consumer goods industry. In addition, Heidelberg is working on the development of systems also suitable for industrial applications, for example in the automotive industry. The launch of the Heidelberg Omnifire 1000 is planned for the end of 2016.

The entire digital printing portfolio can be integrated into the overall workflow of a print shop together with the Heidelberg offset systems via the new Prinect Digital Front

End (DFE). Web-to-print applications as well as multi-channel publishing business models are also supported. According to Heidelberg, the Smart Print Shop is now a reality, with a solution where users can largely automate their offset and digital printing processes as well as manage them in a uniform and transparent way.

World premiere of the Heidelberg Primefire 106 at drupa A strategic partnership formed between Fujifilm and Heidelberg in late 2013 for the development of a new industrial digital inkjetprinting machine has resulted in the B1 format Heidelberg Primefire 106.

“In record time, Fujifilm and Heidelberg have jointly developed the world’s first B1 truly industrial inkjet digital printing press,” said Gerold Linzbach, CEO of Heidelberg. “Our original partnership was based on a joint evaluation of Fujifilm’s core inkjet technology, and after two years of co-development, we remain convinced Fujifilm is the best partner. Thanks to our close cooperation, we can now present the new digital printing system on our drupa booth, fully integrated into our ‘Smart Print Shop’ demonstrations.”

“Thanks to our strategic partnership with Heidelberg, the major provider and partner for the global printing industry, we are now

confident that we can meet the expanding needs of the industrial packaging market,” said Shigetaka Komori, chairman and chief executive officer of Fujifilm Corporation.

“The new B1 machine enhances the range and application of Fujifilm inkjet technology from our proven Jet Press 720 series in the B2 space.

Fujifilm will continue to innovate and deliver value to the growing digital printing industry by expanding our core inkjet technologies which is the cornerstone of this new B1 machine.”

The new print engine design will incorporate Samba state-of-theart MEMS printhead technology from Fujifilm Dimatix Inc. Fujifilm’s water-based pigment ink with Rapic technology for high-definition imaging will meet food packaging safety regulations. Fujifilm’s inkjet technology will work together with Heidelberg’s world-class developments in press manufacturing and system integration capabilities to achieve quality output comparable to offset with superior consistency and reliability. The new machine will be driven by the Heidelberg Prinect Digital Front End (DFE) to optimize workflow and quality.

The system design will enable printers to develop new applications from a fully digital-based system for customization, variable data printing, and targeted marketing applications. Fujifilm’s newly developed 7-color inks (CMYK, orange, green, and violet) and Heidelberg’s varnish will improve the range of

digital applications through a wide color space and accessibility to various commercial substrates.

“With the world premiere of the Heidelberg Primefire 106 we have reached another milestone in our digital strategy: achieving success in working with partners to bring systems to the market within the shortest time. This will help our customers to address the increased market challenges in a digitized world in the future also. Now we are the first provider to enable the industrial and integrated production of digital printed products in the Smart Print Shop.

At the same time, in doing so we are also opening up opportunities for the future growth of Heidelberg”, said Stephan Plenz, member of the management board and responsible for Heidelberg Equipment, during an advance presentation of the new system.

Heidelberg will showcase the machine and the end-to-end benefits of the new configuration during the upcoming drupa exhibition.

As a strategic partner, Fujifilm will exhibit their wide range of OEM capabilities with various inkjet products, including the Samba printhead with unique and highly sophisticated ink recirculation design, driving differentiation of the world-class innovative printing device. Commercialization for the new platform is planned in the latter part of 2017. The first machine installation for field-testing is planned after the drupa exhibition.

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ME‌Printer March 2016

As of drupa 2016, Heidelberg will be repeating its approach with the Speedmaster series by presenting its entire digital printing offering under a standardized family name, the “Fire” product line. While the Speedmaster range predominantly stands for maintaining the competitiveness of a print shop’s core business (operational excellence), the digital printing portfolio is aimed at particularly innovative business models and pioneering printing applications (business innovation). With this rename, Heidelberg intends to increase both the clarity of the entire offering and the recognition value of the brand for customers.

“The name “Fire” for our digital printing portfolio stands for performance, dynamism and growth – and also for digitally “transmitting” data and ink onto different surfaces.

We want to send a clear message to our customers that we have one

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Market Research Economic outlook

Optimism for growth in Africa and Middle East

there is a steady increase in the volume and value of digital print, with the exception of packaging where only 13% reported that it represents more than 25% of turnover, compared to 35% for commercial, 24% for publishing and 59% for functional. The ability of digital to print variable content is important, with 59% of functional printers and 35% of commercial printers reporting that more than 25% of their digital turnover was variable.

Web to print seems to have stalled, with only a percentage point of growth from 2014 (25% of printers had it) to 2015 (26%).

Only North America as a region and functional print as a sector saw significant increases in volumes going through web to print.

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The results of the 3rd drupa Global Trends report have been published. The report finds that although recovery from the financial crisis in 2008 is incomplete and uneven, printers everywhere are increasingly optimistic about their prospects throughout 2016, despite tightening margins and falling prices. This is influencing their plans for investment in production equipment.

The three reports have drawn on a global panel of about 750 printers to survey the state of the printing industry and expectations about its future over the three years leading up to drupa 2016.

Sabine Geldermann, director drupa, Messe Düsseldorf, says: “This year’s drupa is a showcase for the latest developments in the global

printing industry. By commissioning the series of drupa Global Trends reports, we are able to put these new developments into the context of the state of the industry as a whole. Anyone visiting drupa this year will find the reports make an invaluable backgrounder.”

The research and writing of the reports were handled by Richard Gray and Neil Falconer of the specialist consultancy and market research company Print Future.

“The previous report in 2015 was upbeat in general, globally,” says Richard Gray. “In 2016 the picture is patchier, with some regions thriving, such as North America, others are struggling, including some of the developing regions.

Similarly whilst packaging and functional markets are in general doing well, those in the commercial market are more challenged and those in the publishing market particularly so."

In each report the responses of printers have been gathered and averaged to produce a barometer of economic confidence. Some 37% of the global panel of printers described their current condition in 2015 as good, although a significant 12% said their condition was poor, giving a positive net balance of 25%. Looking ahead, printers were in general more positive with 50% expecting their economic condition to improve in 2016 compared with just 6%

Limits to growth expecting it to deteriorate – a positive balance of 44%.

Taken by region, everywhere is more optimistic for 2016 than 2015, but the biggest increases in positive feelings are in Africa, Australia/Oceania, Middle East and Asia. Taken by sector, all the 2016 forecasts are more optimistic on balance, with commercial and functional (sometimes called industrial) printing showing the greatest increase compared to 2015.

also doing very well in packaging (+18%), and gravure is also seeing a modest but definite growth (+3%) in this sector. Functional printing is a growth area for screen printing (+11%), though digital is very important here too.

While the bulk of turnover still comes from conventional print,

Both printers and suppliers cited strong competition as the biggest constraint to growth, with lack of sales being almost as large a factor. When asked the reason, the largest factor (58%) was finding new customers, with finding good sales staff second at 35%.

About 32% blamed lack of demand for conventional print, but only 10% said the same for digital.

Digital prospects

Looking at some 14 common print processes, the report found that, as might be expected, digital technologies are growing fastest (on average by 28% per annum), but that sheet fed offset lithography is also seeing significant growth, particularly in publishing (net positive growth of 7%) and packaging (+12%). Flexography is

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ME‌Printer March 2016

The 3rd drupa Global Trends Report 2016 indicates that digital technologies are growing fastest on average by 28% per annum

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Market Research Mobile printing

Employee mobility a strong driver for digitization of business processes A mobile workforce needs anytime, anywhere access to information to maintain and increase productivity

SMB PRESSURE POINTS Evolution in how and where people work.

Change required to benefit from a mobile workforce.

OVER HALF OF THE WORKFORCE IS ALREADY MOBILE REACHING

75% BY 2018

3

THERE ARE MORE TABLETS SHIPPING THAN NOTEBOOKS IN EMEA (72 million vs 58 million in 2014)

RESOURCE OPTIMISATION

The need to do more with the same, or less, resources.

Cloud Services = affordable SMB access to sophisticated technology.

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Three quarters of the Western European workforce will be mobile by 2018 and require the ability to access and process information quickly and securely in order to maintain and increase productivity, according to a new whitepaper from the analysts IDC and commissioned by OKI Europe.

In addressing this changing environment, the IDC whitepaper titled ‘Are your business processes stifling your market opportunity? Cost-efficient print and document management through smart MFPs’ states that smart multifunction printers (smart MFPs) need to provide the option to digitise documents while

safeguarding sensitive company data against any threats or viruses by providing secure printing from mobile devices such as tablets and smartphones.

One of the biggest evolutions in modern business is the rapid change to how and where people work, with bring-your-owndevice (BYOD) and cloud technol-

to use their own personal smartphones, laptops and tablets.

When IDC asked SMBs about their opinions on business process efficiency, a high number agreed that they needed to improve their processes, with employee mobility being a strong driver in support of digitised processes.

A 2014 study released by Atomik Research on behalf of OKI Europe has also pointed to a significant increase in the use of smart devices and flexible working among European SMBs. This research found that nearly half of the businesses surveyed (45%) had staff with a requirement to print from a mobile device.

Moving towards anywhere, anytime flexibility

Smart MFPs – the key to safeguarding business data

In order to manage the continued increase in mobility, the whitepaper confirms that organisations need to have control over how people work from their own personal BYOD and business mobiles. They must protect a company’s intellectual property while still allowing employees ‘anytime and anywhere’ access to maintain efficient working practices through the use of mobile print applications and configured data access.

Devices such as smartphones and tablets are an increasingly popular way for employees to access business information, with IDC research showing that overall shipments for tablets reached an all-time high of 76.1 million in the fourth quarter of 2014. As well as offering secure printing, smart MFPs therefore need to offer the functionality to enable small business users to print seamlessly from all types of modern devices.

In 2013, an IDC European usage study on print services market trends found that a third of companies allowed their employees

While today, most businesses continue to use a combination of paper-based and digital documents in their day-to-day operations, research by IDC shows a third of European companies are now planning for a digital world.

As this shift continues, smart multifunction printers (MFPs) can play an important role in helping firms move away from paperbased processes towards more collaborative, digitised processes.

As demand for productivity tools that meet the needs of the modern worker continues to rise, smart MFPs look set to move centre stage as a workplace technology. Acting as ‘on ramps and off ramps to the cloud’, IDC makes the case that they are no longer simply a printing and copying facility (or ‘dumb device’), but have now transcended to become a customisable digital transformation tool.

With access to scanning functionality, SMB users can digitise information for searchable access and scan direct to a specific destination, eliminating the need for a

paper trail.

The ability to scan direct to email, or a specified network or cloudbased folder for further use or archiving purposes also makes the devices well-suited to the 66% of European companies which say the ability to have archived documents in a single location is a key benefit of automating business processes.

Meanwhile, functions such as secure ID cards and secure PIN controls take away the security concerns raised by ‘anywhere and anytime’ access to information, giving peace of mind to SMB businesses that sensitive company and customer data is protected and handled in accordance with best-practice industry regulations.

The fact that smart MFPs respond to SMBs’ need for secure solutions and are equipped to meet productivity challenges makes them an intelligent choice for European SMBs navigating the changing demands of the modern workplace.

Confirming the role of smart MFPs in the modern business workplace, the whitepaper points out smart MFPs extend the utilisation of the device to a customisable digital transformation tool. They can act as a platform for growth by providing cost and time-efficient workflow solutions aligned with and in support of companies’ business objectives, such as improving compliance and security while supporting mobility and costcutting initiatives.”

Terry Kawashima, managing director, OKI Europe, says: “BYOD has changed from being a business trend to business reality. The fact that smart MFPs can be configured to streamline workflow and simplify document distribution and management makes them an important asset in the management of BYOD and workforce mobility.”

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Sponsored by OKI Europe Ltd

ogy paving the way for remote and flexible working structures.

Increasingly, many small to medium-sized businesses (SMBs) are also benefiting from affordable access to sophisticated technology.

However, in bringing about changing behaviour and workplace, the new digital era for business presents a number of pressure points for the modern SMB. In particular, a mobile workforce needs anytime, anywhere access to information to maintain and increase productivity. At the same time, SMBs are under pressure to do more with the same or fewer resources.

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Market Research Digital Printing

Transition from offset to digital printing set to accelerate In 2020, digital will be 17.4% of value and 3.4% of all print and printed packaging volume

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In 2015 digital print accounted for 13.9% of all print and printed packaging in value terms, but just 2.5% of the volume. This has grown from 9.4% of the value and 1.9% of the volume in 2010.

According to a new report from Smithers Pira, the offset to digital transition is accelerating: in 2020 digital will be 17.4% of value and 3.4% of all print and printed packaging volume.

According to report ‘The Future of Digital vs Offset Printing to 2020’, digital is growing because it can offer advantages that analogue

print cannot provide. As colour digital presses came to market the initial drivers were for low cost, short runs and quick turnaround. As more companies used the technology, new applications and business models developed for print-on-demand and shortrun books. There is increasing demand for photobooks and photo products, where digital print linked to online ordering has enabled a multi-billion dollar market to flourish.

The penetration of digital varies across particular market sectors.

to develop for analogue processes, but the major developments are taking place in digital printing – and particularly inkjet, which is enjoying major investments in R&D on heads, inks, and printing systems. There are also significant developments in enabling workflow technology – for all processes – and in substrates, with much emphasis on paper to improve the quality of water-based inkjet printing. The developments are changing the relative cost positions of digital and analogue printing. Generally the economic crossover point is getting higher and this will fuel further adoption of digital technology, at the expense of the established litho, flexo and gravure alternatives.

Smithers Pira has developed a costing model that compares digital and offset printing. This builds up the real production costs including capital cost, depreciation period, maintenance, shift pattern, labour rates, energy, make-ready time, plate costs, setup and running waste, print speed and press utilisation, and paper and ink or click cost at variable coverages. The final product can be varied and the model calculates the comparative cost as run lengths change, to show the economic crossover where one process becomes cheaper than another. As technology and prices change, this model is a useful tool for companies to select the most appropriate technology for their particular markets. It is also useful for equipment suppliers to

determine how their technology fits in to the supply market.

Digital print can mimic the output of analogue, generally at lower run lengths; but the economic crossover continues to rise, and should get a hike upward at drupa 2016. Using digital just to mimic offset or flexo print is not the best use of the technology, though. There are companies producing very high-quality, innovative products with variable content that buyers value.

Having both digital and analogue solutions means a company can offer the most appropriate solution to the customer. One successful medium-size print company explained that its litho capacity produced a lot of the volume for a particular customer in a very competitive, cost-conscious market.

It was the innovative digital solutions they provided that differentiated the company to become a valued supplier, rather than one competing on price. The digital work at high margins meant that overall the account was very profitable.

Digital printing will continue to grow in most print sectors across the world. Mono webfed electrophotography is being superseded by full-colour inkjet; but despite this drop, the volume and value of electrophotography will continue to rise as colour applications grow.

Innovative users will find more applications and niches to exploit the advantages of digital – some at the expense of offset printing, but also by opening totally new opportunities.

Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.

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ME‌Printer March 2016

Digital print penetration into the global print market by application 2010–20 ($, constant values and volume in A4 prints)

Advertising print and graphics have a higher proportion of digital print in the overall mix than for packaging and publishing where books are taking off and there is some newspaper inkjet printing. The varying take up is summarised in Figure 1 below. The adoption of digital is not just cost-based. While sheetfed litho shows stable pricing, there are significant drops for litho web, gravure and inkjet printing. Flexo pricing will rise as packaging products account for a larger share of the market and shorter runs are pushing the average upward.

Sheetfed litho has real productivity gains from new equipment, but the long life and active secondhand market for presses means there are many very old machines on the market. The changing product mix, with a greater proportion of more expensive packaging, evens the overall price development. Web offset litho pricing is falling, partly due to improvements from modern presses and use of lean manufacturing,

but more through the impacts of competition to chase the remaining market as volumes fall. The overall impact is a slight increase in the average price of all print between 2010 and 2020, through the adoption of more valuable digital printing and a change in the work mix to more highly priced products. The unit cost of packaging is much higher than for newspapers, where many publishers supply the paper which does not contribute to the print value figures.

Digital print can incorporate variability that makes it more effective than the static alternative. Users of digital print are innovating with applications and exploring new ways to offer novel functions and features to print buyers that are valued and sell at a premium.

Smithers Pira ran a market research programme in June-July 2015 to determine the status and to identify the key drivers and barriers to the adoption of digital printing. The continuing increase in shorter run lengths was identified as the most important issue; with the improvements in technology ranked second, equal with the low setup costs; while environmental benefits scored lowest. In terms of barriers to the adoption of digital printing, the cost of individual jobs scored most highly, followed by general issues of print quality and the cost of machinery. The respondents are still seeing potential problems on certain stocks and jobs that are hampering adoption in some quarters.

Printing technology is continuing

21

Trends Digital Printing

Digital printing applications more accessible than ever An increasing number of organisations in the Middle East are opting for in-house printing rather than outsourcing it to third parties

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The printing industry in the Middle East is moving away from traditional offset style of printing and embracing the new digital style more aggressively.

Furthermore, the UAE is on par or ahead of Europe with regard to large format printing applications.

These trends and views were shared by industry experts at a media roundtable hosted recently

by Canon Middle East focusing on the ‘Rising Trends of Large Format Printing (LFP) in the Middle East’ and aimed to reveal the way forward for the industry in 2016.

Shadi Bakhour, general manager

Ayman Ali Marketing Manager, Canon Middle East

A huge demand we see from our customers is to have shorter print runs, as it is cost-effective and fast (500-1000 copies in a couple of minutes) which has been made possible by digital,” says Ayman.

Yasser El Farra, managing director of Tenaui Middle East Trading, which has been a distributor of Canon Middle East technology and services for two years now, feels there is more growth here in the UAE as compared to Europe.

“There are many solutions you can explore with LFP. Many of our customers restrict themselves to only printing and selling, but

you can do so much more. For instance, the arts market which is increasingly growing regionally and globally. Artistic paintings and photographs are everywhere around us, in our houses, offices, and outdoors. Customers can use LFP technologies to take advantage of this trend. Also, other industries such as events and advertising can use LFP to revolutionise their markets and achieve higher profitability,” says Yasser.

“The UAE is on par or ahead of Europe with regard to LFP applications. In Europe, some countries have reached a saturation point because of which business growth is declining, whereas in the UAE, there are new areas to explore which is helping us grow.

Leaving aside the ‘Big 5’ countries of Europe, we are doing very well as compared to other parts, especially against the Eastern countries,” says Ayman.

Bringing digital printing in-house Canon highlights the rising trend of in-house printing and considers this to be the way forward for the industry. The advantages of having an in-house LFP solution include quick turnaround time to finish projects, lower costs and workload. However, a decision to print in-house depends on sev-

Yasser El Farra, Managing Director of Tenaui Middle East Trading

printing photos myself and need not liaise and co-ordinate with a supplier. Sometimes, suppliers do not understand your vision, and that where an in-house printing solution becomes of great help,” says Wouter.

Yasser points out the only barrier to further adoption of LFP applications in the region is the lack of awareness on the part of the consumer.

“One of the biggest issues that need to be addressed is the lack of understanding of printing media by end-users. The first question end-users ask is how much the printing media will cost when ideally they should be asking about the features of the print media they are buying and how they align with their business objectives. This approach needs to be changed and it can be done only through education,” says Yasser.

Shadi indicates that educating customers and end-users is the new focus of Canon moving forward.

“More than simply selling technology and products, we believe that we need to sell the business value such technologies bring to a company. This is a huge shift for Canon as a business strategy as we are approaching customers not only with the proposition of having the best products, but also how those products can help them reduce costs, improve quality, and create lean business processes,” says Shadi.

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Shadi Bakhour General Manager of Canon Emirates

of Canon Emirates, observes that factors such as faster turn-around times, qualitative print runs and more effective control and security of the printing architecture are enabling businesses to move to digital. According to him, this is not a new direction, but is more of a natural evolution.

“The requirements and needs of those businesses which heavily rely on printing are evolving.

There is higher demand for variable data printing, customization and personalization; businesses are experimenting with a variety of printing media following customer demands which is therefore causing them to consider digital printing for the various advantages it offers,” says Shadi.

Ayman Ali, marketing manager, Canon Middle East, concurs that the availability of different types of technologies such as tonerbased and ink-based printers has helped shaped this trend.

“The cost for digital printing has dropped dramatically. Five years ago, the quality difference was huge between offset and digital, but now this gap has reduced greatly. In terms of print quality, colour management and customisation, digital provides you with HD-type of clean photo prints; so digital is dominating in that way.

Wouter Kingma, an independent photographer and Canon customer

eral factors, according to Shadi.

“There is increasing awareness among customers, but there is still a lot of education that needs to be provided. Usually we notice that customers understand product features, but they don’t know enough about solutions.

Printing solutions could be offered in-house or outsourced, but that decision depends on the requirements of the client and on factors such as turnaround time, sensitivity of the application, and security of the place.

As a solutions provider, Canon helps its customers consider all these variables and help them decide whether to go in-house or get their printing outsourced," explains Shadi.

Wouter Kingma, an independent photographer and Canon customer, has been using LFP machines creatively in-house to produce photographs, cards, and coffee table books.

“Photography is core to my business. I do coffee table books; manage an online webstore as well as a blog. The obvious thing for me to do with my large format printer would be to print photos and that’s what we offer on the webstore.

However, there’s so much more we can do with LFP. For instance, we use LFP to print simple thank you cards for our clients after the completion of our projects.

Another example is coffee table books, which we usually give for offset printing; but using LFP, we can print them in-house and give it away to potential clients. LFP solutions can therefore be used to produce a lot of such marketing collateral and it is highly cost-effective for our company,” says Wouter.

According to Wouter, having an LFP solution in-house assures that he gets prints turned around quickly, and saves him money on outsourcing printing to a third party supplier and hiring more people to do the tasks.

“Being an artist myself, I know how my print should look in a frame. Having a LFP printer in-house means I can manage

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Trends Digital Printing

Promotional Merchandise

Investment initiative and education will drive the digital adoption Masar Printing and Publishing is influencing customers to relook at the applications of digital printing

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Digital printing is not a matter of choice anymore for print service providers, and investment in digital printing need not necessarily happen only when a traditional printing business runs out of options to grow. Considering that digital printing has overcome its previous limitations in productivity, quality, and attractive pricing, it should be a priority on every traditional printer’s agenda, and the focus should shift toward educating the customer about its benefits and applications, according to Samer Sabri Abdel Qader, COO, Masar Printing and Publishing.

“As there’s no doubt about the vast possibilities of digital printing and the opportunities for new revenue streams, it’s up to the print service provider to educate clients about how they can take advantage of these opportunities by integrating them into their marketing plans. How can your customers know all of this if you’ve not either communicated it to them or demonstrated it to

“For publishers, digital printing can offer the same quality of offset printing at comparable prices.

Consider how the newspaper printing is set to accept this trend.

Local publishers are looking at personalized, short run digital printing based on individual markets. “Content drives everything in the publishing industry, and personalized content is the future of this highly competitive industry. Readers will value the opportunity to select their topics of interest and a personalized newspaper with those topics delivered to their door every day,” says Samer.

According to Samer, one of the biggest opportunities yet relatively untapped is variable data printing. Marketers in the Middle East region are yet to be fully educated about how variable data printing can boost the response rates and ROI of their campaigns though personalized messages targeted at different customer segments.

“Globally, offset printer manufacturers are aligning their business models to integrate digital printing. To encourage this trend, printer manufacturers could offer printers and inks at lower costs. I believe such a step from manufacturers would revolutionize the industry and accelerate the adoption of digital printing.

Masar will continue to invest in digital printing, aimed at market leadership and an initiative to push boundaries and inspire our customers to do the same,” says Samer.

“It is important to offer new, creative solutions for marketers to reach their consumers” Gift giving is an old tradition, and along with evolution of consumer preferences, gifting has matured into a thriving business.

However, as times change, gifts need to match the expectations of consumers, and accordingly, suppliers have to keep themselves updated about consumer preferences and introduce new products and services constantly.

Growth in the business of promotional printed products depends entirely on keeping your finger on the pulse of consumer trends, according to Sina Haghi, general manager of UAE-based Magic Trading Company (MTC), which has been in the promotional gifts printing and supply business for over 25 years.

“Traditionally, the gifting business used to be seasonal and we depended heavily on festivals for orders, but today promotional gifts and giveaways are part of any gathering or event, irrespective of whether it’s a product launch, trade show, or celebration, because of their brand recall value. Companies have realized the impact of promotional gifts on branding. In several cases, this form of advertising can be more effective than outdoor advertising. Consumers who see the name and contact details of a brand on an item they like to use or carry with them every day are more likely to have higher brand loyalty,” says Sina.

With regard to the promotional merchandise, Sina believes it is important to offer new, creative solutions for marketers to reach their consumers, rather than repeat the same campaign and merchandise offered by several

other competitors in a market.

“It’s encouraging for us that the number of events of every kind is increasing the UAE. On the flip side, promotional merchandise bears the brunt of marketing budget cuts when there’s a downturn in the market. However, marketers and advertisers want what consumers want. Consider the impact of technology: as technology is increasingly becoming an integral part of our lives, people prefer tech gifts such as USB flash drives, power banks, speakers, and other IT devices and mobile accessories. We recommend gift items that are useful to consumers as well as serve as a powerful marketing platform,” explains Sina.

Sina points out that any printer today can enter the promotional merchandise business, because the cost of entry is low and the returns are high. According to him, it is easy to include promotional printing to a commercial printer’s portfolio, because it complements all the other printed marketing collateral.

“I’ve observed that promotional item printing is attractive to new entrepreneurs, who are not necessarily traditional printers, but looking to start small and grow steadily. Advertising agencies may choose to print their merchandise in-house, but they’d rather focus on their specialty and let us take care of the sourcing and printing of the items,” says Sina.

Magic Trading Company supplies machines and material for promotional merchandise printing as well as offers the printing service itself, establishing itself as

a one-stop-shop for everything in promotional gifts and branding. The supply of promotional items makes up the largest share of MTC’s business; the company imports items, stocks them, and supplies them either as printed or non-printed merchandise.

“We may create competition for ourselves in the market, but if we don’t offer everything from machines to merchandise, somebody else will. I believe there’s enough work in the market for everybody to thrive.

Promotional merchandise supply remains our biggest business, and it drives repeat business.

We have a large catalogue of promotional merchandise of all kinds sourced from all over the world. Because we stock items in the UAE, customers who wish to buy small and large quantities prefer to buy from us to save time and money instead of importing directly,” says Sina.

The promotional gift business can expand with the variety to items offered and the creativity in communicating a message using them to consumers, according to Sina. MTC is working on offering innovative packaging to add value to its range of merchandise.

“Often, the value of gift packaging often surpasses that of the gift itself. Packaging options, too, comes at different prices for various budgets. As long as we have unique, useful, and interesting products to impress consumers, we believe our business can keep growing. We enjoy tackling a different challenge every day when customers walk in with a request to print on a new item we haven’t done before,” says Sina.

Sina Haghi General Manager of Magic Trading Company (MTC)

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Samer Sabri Abdel Qader, COO, Masar Printing and Publishing

them?” opines Samer.

Masar Printing and Publishing took the initiative to lead the digital printing market by becoming the first in the EMEA region to install the Kodak Prosper 6000C press, among several other digital presses, aimed at offering readercustomized newspapers and advanced printing services.

“We have always been upbeat about the potential of digital printing, and approached the market with confidence, not because we had enough digital printing orders initially, but our understanding of consumer behaviour and how digital printing was positioned to satisfy certain unique demands. Because we marketed the benefits and ROI of digital printing, we have been able to acquire customers by offering the added value proposition of new applications, personalization, and variable data printing, explains Samer.

As a business expansion and diversification strategy, digital printing offers a strong growth path for Masar’s future, points out Samer. He concurs that as demand for conventional printing and print runs reduce in the price sensitive Middle East market, digital printing stands to benefit the most by offering a flexible and profitable alternative. Publishers are becoming environmentally conscious and they are printing just the quantities they need on demand at competitive prices as opposed to the earlier trend of printing large runs and maintaining unnecessary inventory.

Promotional gifting evolves with consumer tastes

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Expert Talk Change Management

Why has your business changed and why this must continue – or perish?

Realistically, there is almost infinite number of reasons why people struggle with change By: John Hadfield, Managing Consultant, Control Zone Consulting

Firstly let’s look at the word change: Verb: 1. make or become different. "a proposal to change the work we do" or 2. take or use another instead of. "The equipment we have may have to change its original output to produce another product" Noun: 1. an act or process through which something becomes different. "The change from a sign manufacturer to a graphic solutions provider."

The origin point for business failure can be defined by the organization’s inability to change. Why is change so difficult? Realistically, there is almost infinite number of reasons why people struggle with change.

Without delving too deeply here are a few ideas about change for you to tackle:

1. People – are you ready to change

Considering people are key to your operation, it is prudent to recognise they also need to be developed and assisted to understand the change, especially considering they make up a large percentage of your costs. Your ability to work with your team is paramount is the survival of your business.

• We have always done it this way – old habits die hard; your challenge is to develop those who want change.

• People resist losing control – many can work between being in control and following the pack; review your team.

• What’s in it for me? WIITFM – understand the process of change relative to the people involved and take time to educate the benefits and features for them.

• Exhaustion – businesses that continually change without balance often leave the team behind or just wear them out.

• Insecurity – stress often results from the unknown – keep your team informed appropriately.

• Reduction in power or loss or prestige – many fear change will reduce their skills, leave them feeling silly or inadequate or lower their self-esteem.

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Over the last three decades, we have seen a rate of change that I would like to propose is at least a 3000 percent increase from the starting point in signage, including wide format, while in small format print, it’s many times more!

Let’s look at the game changers over the last few decades:

3. Market areas – which sector can deliver profit and growth to your business?

I suggest it’s safe to say many existing business models are under threat – that is an accepted fact.

Your accrued business knowledge has witnessed many changes, increased business collapses, people struggling with what they once produce and assess-

John Hadfield John Hadfield is a managing consultant at Australia-based consulting, mentoring, software development, and website design business – Control Zone Consulting. He works across the main areas of business development and innovation for creative professionals. John is also the director of KiM Software, which aims to set the standard for the management of people, information, files, resources and data management of sign and graphics projects.

ME‌Printer March 2016

ME‌Printer March 2016

2. Equipment – output increases that will take your breath away

• Sign writing to vinyl lettering - Sign manufacturing for decades was performed using traditional techniques. From the early 80’s, we observed traditional hand sign-making skills that would normally take 1 1/2 hours for say 1m2 of normal lettering reduce to around 10 minutes. That is a change – an increase in output of 900%.

• Vinyl letters to digital print – In the late 90s, we witnessed the development of wide format digital printing equipment, initially with an output of approximately 1m2 per hour and rapidly increase to around 80 m² per hour for what are now termed commercial low volume printers, just like most small sign shops. Double that for mid-range to highvolume printers – let’s just say it’s a 200% increase.

• Offset print to small format print – Even a casual observer has to conclude this area has been in parallel to the revolution that has taken place in sign and wide format. The operators have been immersed in introducing totally new technologies. It’s fair to say most of those who have embraced change are the market leaders. While those who haven’t are languishing, merging, gone out of business or still have a niche market for them to survive. Yes, it’s obvious the technologies have merged the print industry and the sign industry.

• What next – hang on to your hat: I put to you it is not just about vinyl letters or wide format digitally printed signs at a per m2 rate as if you peek wider afield – with emerging printer head technologies like waterfall or other patented technologies its highly likely to break through the 500m2 -to 1000+ m2 rate over the next few years.

You can rest assured the many heavyweight international and local equipment suppliers will continue to dazzle us with further leaps forward in speed and quality – but what about other applications? Trust me, they are already on the drawing board or in prototype.

Ok, now we have a new ever merging industry dubbed “the Print, Sign and Graphic industry” I suggest it is not the end point but the acknowledgement of the start of a new beginning. – Are you ready? You can console and justify yourself with this comment – Well, you made it so far, so forearmed is the very start of enjoying the road ahead.

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Expert Talk Change Management

Technology Mix 2014 Entirely digital 38.9% Multi-technology, but mostly digital

24.1%

Multi- technology, with no single process 14.8% dominating Multi-technology, but most analog

13.0%

Entirely analog 9.3%

Technology Mix 2013 Entirely digital 28.9% Multi-technology, but mostly digital

34.0%

Multi- technology, with no single process 12.4% dominating Multi-technology, but most analog

10.3%

Entirely analog 14.4%

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1. Is your business ready to find new markets and develop customers in this brave new world?

2. If your business model is a proven and tested ask yourself: “will my methods work for 2020 – that's only five years away? “ Refer below to a recent USA survey by SGIAA. There is much you can take home from these figures – however for me the standout is the continuance of a 10% swing to entirely digital – therefore what is the next phase of digital?

That is The Big Question!

Therefore your challenge is to understand the growing markets and capitalize on them. The full evolution of disruptive technology is increasing it

hold more rapidly.

Therefore your challenge is – which of the rapidity evolving markets in digital technology are for you and your clients?

• 3D or additive printing – imagine a wide format 3D printer printing out an illuminated sign cabinet, showcase or sign. I was at a customer premise last week and they needed a bracket to wall hang a sign – Yes, they 3D printed it!

• Soft signage – This has been evolving and the future is unlimited.

• Digital advertising – Sure, it’s been around for a while, however, largely at the top end of town.

• Emerging digital printer trends – The ‘sign and graphics markets’ are a fraction of areas like the décor market place or packaging.

My glimpse into the future – the market needs agile, innovative and market focused entrepreneurs who will immerse themselves in the client’s problem and become their ultimate graphic solutions provider.

Yes, I will show a bias in this simple statement –“If you are not using computer software to develop your quotes, manage your job sheets, balance your production, integrate your marketing, produce your accounts and virtually every area of your work flow – why not? Simply put, if you can find a job for a banner in seconds, with the artwork linked and customer, well, you are burning money.

Likewise, compliance in all western countries is the new conundrum people in the sign and print business have pretended to ignore. Let me offer you a reality check – in light of recent Work, Health, and Safety (WHS) prosecutions in Melbourne and other high profile sign business being fined a large sum of money, its time to understand this high profile case will impact on you directly.

The simple reality is this case, with fines around $250,000, will more than likely lead to criminal charges and potentially prison time. Ignorance is not an excuse. WHS has been around for decades, and you need to act comprehensively – right now.

There are simple, effective methods to deliver compliance across the broader areas of your business.

You need to become a part of the solution and see this very clearly. WHS systems are not a burden they are the law; therefore, isn’t it the most intelligent option is to integrate WHS just like your business management software into a daily routine and see it as a productivity tool. If you think that you can continue to avoid compliance, and you can offer a million reasons why, then more than likely you are acknowledging you are breaking the law.

5. Where in your future plans are pathways that develop the real benefits for you, your business and your clients

Perhaps the key to the entire article, and if I may be so bold, is your future business? Once again, I challenge you to consider this simple statement – “the business which has the best relationship with the customer will triumph.”

This area is all about you understanding and listening to your customer’s needs. Well, you say that's nothing new, and yes I agree. However, in the coming years, we will see massive changes in technologies, speed of production, and increase in range of opportunities.

Are these for you, or will you let them slide by?

I offer just a few glimpses into the range of choices you need to make. These are just a few: • Have a clear vision for the business output you will

make, as without this you won’t know what kind of services and products to identify and develop for your customers.

• Decide what you want out of your business, define your products and requirements. Then, develop your customer base around that vision.

• What role does your business play in adding value to your customers business?

• Is your business just a supplier or should your forge a logistics partnership – your products, services and quality actually become part of your customer’s vital lifeline?

• Perhaps your future lies in ecommerce – you offer personalised e-ordering whereby the ordering portal you have developed once again is a part of your customer’s vital lifeline?

• Define the potential to increase the economic value of the business, and decide whether you need to pull or push, by way of a simple explanation: a customer wants to buy a product (pull), and your business (push) will satisfy the customer’s needs. Is this a sustainable model for the future for you? Or should your pull?

• Define any potential barriers which could arise to hinder a successful outcome – make a list • Do you have any fears and/or doubts? Make a list • Is there a transition phase, to change your marketing direction?

Put plans in place for managing the marketing and sales process; create policies that build trust, respect and connection to the right people within your customers business. The smart and easy path is to bring in an expert! Why? One of the most emotionally charged business environments you will ever find yourself in is being unstoppable and committed to reinvent a process you are comfortable with.

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ME‌Printer March 2016

ing its current relevancy. Many are taking the easy route – just spend their days complaining! - Hmm, maybe the dinosaurs complained about their changing circumstances too?

This is a great thing for those who love change!

Answer these questions:

4. How can your management style tackle the increasing challenges that technology and compliance is pushing you to accept?

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Expert talk Digital Printing

Digital press profits vs traditional offset Are you still wondering whether digital printing is right for you, and what the ROI truly is? Or, at what run length should you put a job on an offset press vs. a digital press?

By: Jim Aust, print industry consultant and business analyst

a common “unit.” We consider a page as one 8.5”x11”, one side.

The printer will almost always print the other side, but that counts as another page.

Consider the average sell rate for traditional offset in the commercial print industry to be 6 to 10 cents per page, with a modest profit of 2% to 4%. Short runs should sell for more than 10 cents per page, and long runs can sell for less than 6 cents per page.

The digital side of the business has a different set of numbers.

The average total cost per page is somewhere around 20 to 22 cents as an average for small to mid-size digital operations, but high volume printers might get it down to 10 to 14 cents a page.

Run lengths don’t have as much of an impact on cost on a digital press as on a traditional offset press.

If you are an offset printer and confronted with those numbers, you might be tempted to stay away from digital. However, the general economics and profit levels for digital print are very healthy.

Digital really does pay for itself with a relatively small amount of printing, at least when compared to offset. Further, digital profits can often contribute more to the economic health of the company than offset does.

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In analyzing a printer’s costs in a mixed work center environment (offset, digital, mailing/fulfillment), it’s generally necessary to go right down to the income statement level. I have learned that the vast majority of digital press users are extremely successful economically, even though it’s not always apparent to them because of the way their financial

reporting is organized.

We work with executive management to split their business into multiple P&Ls (one for each major work center) and generate a one-time snapshot of offset, digital, mailing, etc. That exercise takes several hours, but when we are done we find that the digital press, on average, is generating 20-25% net profit, while offset

is at 1-3%. I find this time and time again. The typical reaction is dismay. But they ultimately agree that the analysis is correct, in large part because their executive team and I did the analysis together.

Printers typically don’t think in terms of page counts, but I do because I work between the offset and digital worlds, and I need

Certainly, run lengths matter. The average run length for a sheetfed run in a commercial printer is between 5000 and 10,000 impressions. Runs can be as short as 500 impressions, or over 50,000 impressions.

As mentioned earlier, the sell rate of the average job might be in the 6 to 10 cent per page range, but the long- to shortrun sell range would be 4 to 40 cents per page range.

While the run length for offset will certainly affect the sell rate per

Why is digital printing growing in a down economy?

With the drop off in offset printing in a down economy, digital printing has been growing. As marketing looks to increase their return on investment and spend less money, they look to personalized marketing, and thus, digital printing. This may accelerate the change to digital print as marketing sees the higher return on investment that personalization provides because more marketing companies are adopting personalization as they are forced to do with shrinking budgets.

Certainly one of the reasons for the growth in digital printing is the profit of digital (20-40%) vs offset (1-4%). But other reasons for the growth in digital are more basic and linked to the changes within the print industry in general. Run lengths for offset are getting shorter. Ten years ago, the

average sheetfed run length in a commercial print operation was over 10,000 impressions. Today, the average run is under 10,000 impressions, and approx 30% less than 5 years ago, if not shorter.

As a result, a larger percentage of print runs are less than 1500 impressions. A 1000 impression run might take only 10-15 minutes on press to run, and the make-ready can take over 30 minutes.

This leads to an expensive run and cost per page.

What happens when you do a 1000 impression offset run? You can’t sell that for 9 cents a page and make a profit. As you get in the 500 to 1000 impression range on a typical offset press, the true cost of those jobs runs between 35-45 cents a page. At that point, digital becomes very attractive.

You can take a short run that is costing you 40 cents a page and move it to digital, which cuts the cost in half.

These economics are driving more work to digital, especially since new digital presses are generating offset-class quality. Further, industry leaders have long recognized that having a digital press (especially with web portals, mailing, and fulfillment) gives them the flexibility of producing the job on whatever press makes sense and at peak efficiency, and this configuration makes them more attractive to their customer base. They are viewed as a full service provider.

The true industry leaders are leveraging their production assets into positioning themselves as a marketing services provider to their customers rather than a print services provider. Another reason digital print is growing is variable data printing. Not only are offset print runs getting shorter, but marketing managers are looking for ways to maximize the impact of their message.

Targeted and personalized messaging is growing.

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ME‌Printer March 2016

The impact of run length

page, the profit margin is small for most printers. With a digital press, the run length will not have as much of an impact on job pricing. Even a short-run digital job will carry the same administrative costs as a long-run job, but press costs are more consistent, since make-ready time and materials are insignificant.

Plus, any digital jobs that are submitted through a web portal or storefront, significantly reduce the front office and prepress costs. The result is more consistent per-page pricing that does not move as much as offset jobs will due to run length. Further, with offset run lengths continuing to shrink, more jobs will migrate to digital. The demand for digital will continue to go up (and overall economics continue to improve) due to this shift, as well as the growing demand for variable data and personalized jobs.

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Preview Fespa Digital 2016

“Digital technology

gives printers additional

superpowers”

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Fespa Digital 2016 marks the 10 year anniversary of the Fespa Digital branded show, focused on digital technology and applications, in contrast to the larger and more comprehensive Global Expo. The inaugural Fespa Digital was in 2006 at the RAI, Amster-

dam, and since then the event has developed and grown over six further editions in Geneva (2008), Amsterdam (2009), Hamburg (2011), Barcelona (2012) and Munich (2014).

Fespa divisional director, Roz McGuinness, comments: “We’re

thrilled to be returning to Amsterdam for this year’s show, 10 years since we launched the spinoff Digital event. Back in 2006, Fespa championed digital printing and identified it as a growing area which would benefit from its own event, and it’s fantastic to see how

three superheroes, embodying the key technologies at the show; Digiman (digital printing), Textilewoman (textile printing) and ESEman (signage).

According to Roz, the ‘superhero’ story emphasises the fact that digital, along with textile and signage have become the real opportunities for wide format printers over the past 10 years. The traits we associate with superheroes can be applied to our digital print community. Digital technology gives printers additional superpowers and the potential to develop their businesses and just like our superheroes, they are stronger when combined. “Being adaptable to changes in technology and customer demand is a strength of our community, and at Fespa Digital 2016, visitors will be able to discover the tools and knowledge that will equip them for a powerful digital future,” says Roz. The 2016 edition, from 8 to 11 March, will cover the largest floor space of any event in the Digital show’s history, with 450 exhibitors occupying 42,000 sqm over seven halls at the RAI Exhibition

Centre, representing growth of 159% from the very first edition in 2006. Ricoh is one of these new additions to the exhibitor portfolio for 2016. Other first-time exhibitors at the show include AT Graphix, ATS Colore Digital, CWT Tools, Ex-cel Plastics, FH-Union UK, Impronta Gadget, Luscher Tschudi, Provis and Pals Print.

For visitors, particularly specialty printers, here’s a preview of new products that will be on display at Fespa Digital 2016.

Three new Océ Arizona UV flatbed printers from Canon

The Océ Arizona 1200 series – 1240, 1260 and 1280 models – of UV flatbed printers are aimed at businesses in the sign and display industry, speciality print producers, reprographers and photo labs.

This is the fourth generation of Océ Arizona machines, and the new range borrows features from the 6100 series launched at Fespa 2015 in Cologne and introduces a number of new features. There are two bed sizes: 1.25x2.5m and 2.5x3.08m and an additional roll

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ME‌Printer March 2016

Fespa Digital continues to champion digital printing in its 10th edition, embracing signage and graphics, textiles, and decorative applications

both the technology and event have matured in this timeframe.

Ten years on, our offering in digital printing is at its strongest yet, and with the complementary areas of Fespa Textile, European Sign Expo and Printeriors, there are more reasons than ever for speciality printers to come and investigate the event.”

The European Sign Expo will once again take place alongside Fespa Digital 2016, showcasing innovations in non-printed signage. The newly named Fespa Textile will offer visitors a hall dedicated to digital textile printing including garment decoration, soft signage and interior textiles. Printeriors, following its successful launch at last year’s Fespa Global Expo, has its own space within Fespa Digital 2016, highlighting creative, reallife interior applications that can be achieved with digital printing, for visitors to walk through and gain inspiration.

The Fespa Digital 2016 global marketing campaign has been inviting speciality print service providers (PSPs) to become a Digital Print Hero. This year’s multi-channel campaign features

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Preview Fespa Digital 2016

ColorBooster DS, a doublesided 3.2m-wide textile printer from Hollanders

Contact us Hollanders Printing Systems

Meerenakkerplein 31 De Hurk 8630 5652 BJ Eindhoven T

+31(0)40 711 0 711

F

+31(0)40 711 0 717

E

info@hollanders-ps.nl

W www.hollanders-ps.nl @HollandersPS HollandersPS hollanders-printing-systems

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2

Fascin8tor, a new 5m rollto-roll printer from Gandy Digital

Wide-format equipment manufacturer Gandy Digital will present the latest addition to its growing portfolio of high-quality, high-speed large format printers.

Set to make its global debut at the show, Gandy Digital’s new Fascin8tor 5m roll-to-roll printer promises to deliver large format prints with very low ink consumption, without compromising print quality and regardless of speed.

Utilising Gandy Digital’s advanced Blade technology, Fascin8tor combines eight Ricoh Gen4 print heads per colour to produce optimum print resolution. The printer uses fixed dot printing to ensure cost-effective, yet very high print quality in all printing modes and speeds.

According to the manufacturer, “printing with small fixed, high density ink dots results in cost savings for users due to lower ink consumption per square metre.

This allows customers to increase productivity, extend their application portfolio and maximise job profitability.”

Building on the success of Gandy’s other flagship printers, Fascin8tor enables printing directly onto mesh without a liner for applications including outdoor billboards.

Shmulik Lagziel, managing director EMEA at Gandy Digital comments: “At FESPA 2015, we launched Gladi8tor, a large format digital UV flatbed printer with increased application durability and flexibility. The combination of multiple speed and colour configurations combined with our 8-Blade print technology proved a tremendous success, enabling users to grow their businesses and increase profitability. The launch of Fascin8tor, underscores

our continued effort to deliver large format print solutions that meet the direct needs of users.”

Other products to be demonstrated at the Gandy Digital stand include: Gandy Digital Softjet: a direct to fabric roll-to-roll sublimation printer, using environmentally safe water based inks to provide vibrant and durable colours. Featuring the latest Ricoh Gen 5 print heads, Softjet is available in 3.3m (10'10"), 2.54m (8'4"), 1.88m (6'2") print widths.

Gandy Digital Sl8te: a hybrid roll-to-roll and flatbed LED printer. Available in 1.6m (5'3"), 2.2m (7'2"), 2.6m (8'6") and 3.2m (10'5") print widths, Sl8te utilises Ricoh Gen 4, six picoliter print heads to produce very sharp print quality.

Gandy Digital Termin8tor: A high-resolution, 3.2m (10’6’’) roll-to-roll printer. Offering high quality at fast printing speeds, Termin8tor comes with 4, 8, or 16 Ricoh seven picoliter print heads.

Printing at 320sqm/h, this printer uses environmentally-friendly inks and produces high-resolution prints in minimal time.

Four new SureColor range of largeformat printers from Epson

Epson will show its latest range of SureColor aqueous, solvent and

dye-sublimation inkjet printers, including the 1.62m-wide SCP200000. Fespa marks the European debut of four new 64-inch printers, following their recent launch: the 10-colour SureColor SC-S80600; the high-speed CMYK x 2 SureColor SC-S60600; the 4-colour SureColor SC-S40600; and the super-fast aqueous SureColor SC-P20000.

The SureColor SC-S series comprises three 64in (1.62m)-wide printers which the manufacturer says are designed to deliver increased quality, productivity and durability and lower running costs to professional print service providers (PSPs).

The new SureColor SC-S and new formulation UltraChrome GS3 ink range includes printers from 4-10 colours (including white and metallic), and they offer a choice of quality modes for backlit panels, POS materials, vehicle wraps, wallpaper and photo canvases and up to 95.3sqm/hr singlepass productivity for exhibition/ display graphics.

According to Epson, alongside a substantial reduction in ink price, PSPs should experience significantly lower ink consumption as a result of the improved chemistry in the new GS3 inks. The result will be a big improvement in total cost of ownership compared to other printer options on the market.

The new aqueous SureColor SC-

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ME‌Printer March 2016

HollandersPS

ColorBooster DS

media option for flexible media best ink economy in the market, with an average 8ml used per m². up to 2.2m-wide.

According to the company, the Pierre-Olivier Esteban, European director true flatbed S Parchitecture E C Iof Fthe I TDS/DGS C A Tmarketing I O N S at new series has been designed Canon Europe, comments: “There to deliver the most versatile is an enormous opportunity for mid-volume PSPs to continue platformMaximum in wide format printing. 2100mm print width / 3170mm Min. and max. media width to 2100mm / 3220mm growing their business – whether Print service providers (PSPs) can 500mm Speed Up to 80 m , double sided per hour they are focused on graphical print directly to unusual materials Printing resolution variable drop 360x360, 720x360, 720x720 DPI Printing direction such as can- Uni-communication, directional, bi-directional packaging, inwith varied shapes Head type Seiko 508GS dustrial or retail.

Howevvas, wood, ceramics Number of heads or glass and Standard 12 headsprinting per side, available up to 16 heads dropmultiple size 36 in picoliter order to remain competitive, are able Variable to print times in 12 toer, Ink settings 6, 7 or 8 colours to deliver a perfect registration for high den- Highthey Ink types energymust disperse,be lowprimed energy disperse range of high quality products, sity or textured applications, such (sublimation) Maximum media thickness 3mm quickly and cost-effectively. The as packaging or wall cladding.

Roll weight 250KG Roll diameter 550mm Océ Arizona 1200 series was A stronger vacuum system proEnvironment Temperature between 15-35 Celcius, between 20% 75% designed andanddeveloped specifivides drawdown of even warped, humidity Media type Polyester based textiles, open and closed cally1200mm with depth these requirements in rigid media, whilst the new UV Horizontal IR (middle wave) for precise temperature control mind.” curing system reduces surface actuators Media transport Proprietary media handling system developed Canon will handling also showcase the heat for printing up to the thin- Hollanders for optimum of textile, soft fabrics, technical textile, tentingMFP etc. imagePrograf iPF770 and nest, most heat-sensitive media, signage Power supply 400VAC, 3 phase 63 Amps, 50Hz – 60Hz making Air it supply suitable for retail dis- 8 BariPF770 MFP L24, two new entry5000 KG / 7500 KG level wide-format multi-function plays andWeight POS signage.

Overall dimensions W 5520mm (DS210) W 6520mm (DS320); printers aimed at office users The devices use up to six-colours H 2640mm; D 3370mm requirements 8000mm (DS210) W 9000mm (DS320); in sectors such as construction, and canInstalled also space be equipped with W H 3200mm; D 6500mm white and varnish. The optional engineering and architecture. addition of light cyan and light magenta ink enables superior print quality for photographic and fine art applications.

Both printers use the Océ VariaDot imaging technology to produce sharp text and lines, alongside smooth gradients and solid colours. According to Canon, the Océ Arizona 1200 series offers the

Dutch manufacturer Hollanders will unveil the ColorBooster DS, a double-sided 3.2m-wide textile printer capable to print with a precision of 0.07 mm.

“A 100% double-sided print is not common at all nowadays and we have succeeded in developing it.

The ColorBooster DS is the most unique printer available in the market place. Tested at four very different customer sites, on a range of polyester materials, we are not only opening the market for double-sided signage but also for double-sided home decoration and fashion,” says CEO Jacco Aartsen Tuijn.

CTO Peter Hollanders adds: “With dedicated ink amounts and profiling, we have succeeded in having exactly the same colour on the front and back. Highquality coloured woven fabrics can be printed in one step as with double-sided soft signage.

They are achievable at much lower production costs and will be therefore made available for a much wider consumer group, extending creative possibilities.”

The company will also showcase the single sided ColorBooster 320 digital textile printer, a modular and upgradable entry-level printer for dye-sub transfer and disperse direct to textile printing.

The ColorBooster 320 is designed to offer users flexible modularity that can be upgraded in the field as and when needed. A new offering at this year’s show will be the possibility to upgrade, in the field, to a stacked head configuration and a speed of 120 sqm/h.

Supplied with customer change-

able Ricoh Gen5 heads, the ColorBooster 320 will be delivered with water-based direct disperse dyes typically suitable for direct printing because of the high light fastness and production stability during fixation without bleeding or a halo.

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Preview Fespa Digital 2016

P20000 features the new Epson UltraChrome Pro 10-colour ink and delivers print speeds of up to 17.5sqm/hr. This printer is aimed at creation of high-quality, largeformat POS, short-term outdoor/ interior signage, exhibition/ display graphics, promotional graphics and photographs. The printer comes with a permanent PrecisionCore MicroTFP printhead for producing results up to 2400 x 1200 dpi at high print speeds.

In its textile zone, Epson will demonstrate its latest SureColor SC-F7200 and SC-F6200 dye sublimation printers. Both are aimed at producing high-quality printed textiles, such as soft signage, clothing, sportswear and home textiles, and also offer the flexibility needed to sublimate onto a range of hard and 3D substrates.

“At Fespa, our focus is showing companies not only how they can broaden the range of printed products they can produce using our latest printhead, ink and printer design technology, but also how they can seriously maxmise their production capabilities and their profits. We’ll showcase the considerable flexibility, performance, quality and efficiency of our extensive line up of new

large-format printers,” says Richard Barrow, senior product manager, Epson Europe.

Acuity LED 1600 II, an improved wide-format LED UV inkjet printer from Fujifilm

Fujifilm will demonstrate the new Acuity LED 1600 II roll printer unveiled in the Autumn of 2015.

The new Acuity builds on the best features of the popular Acuity LED 1600 with improved productivity and enhanced image output.

The Acuity LED 1600 II features a new fast printing mode of 33sqm/ hr, which is more than 50% faster than the previous model. Fujifilm says this addresses customer demands for quicker job turnarounds and lower output cost.

The machine, which has a maximum print width of 1,610mm, and a 1,200dpi maximum resolution, also offers simultaneous twolayer printing (white plus clear) and three-layer printing (colour plus white and clear) when combined with Caldera or ColorGate RIP software.

Other new features include an

automated jetting adjustment based on the gap between the printhead and media as well as two new vacuum modes to enable the printer to handle a wider variety of substrates, such as thin or low-strength media.

The Acuity LED 1600 features Fujifilm's Intelligent Curing Control which adjusts light from the LED lamp unit to manage the curing speed of the ink. The inks themselves are able to cover a wide colour gamut, assisted by the VersaDrop greyscale technology incorporated into the printheads. White and clear ink heads can also be disabled when not in use to reduce maintenance costs.

Fujifilm says that, because the droplets merge at the nozzle rather than on the substrate, image quality is superior. The inks employed are Uvijet LL LED UV-curable products made by Fujifilm Sericol, tailored specifically for this platform.

Tudor Morgan, sign & display segment manager at Fujifilm Europe comments: "visitors to the Fujifilm stand will have a great opportunity to see the very best in modern wide-format print technology which combines superb quality, versatility and productivity, and we are expecting to make a number of other new product announcements before the show opens to strengthen our portfolio."

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Roland DG will showcase its new addition to the VersaUV series, the LEF-300, aimed at the digital customisation of merchandise and promotional print products.

The LED UV inkjet flatbed printer, which is an addition to Roland's existing LEF-12 and LEF-20 models, was developed in response to customer demand within the personalization and custom printing markets for an LEF printer with significantly increased production capabilities.

To accommodate greater quanti-

cases and accessories. Kiosks offering on-site printing of photos taken by customers onto blank goods are also popping up at shopping malls around the world.

These are all ideal markets for the LEF-300. Furthermore, the LEF300 incorporates an input/output system that supports external devices like warning lights and custom production automation systems, making it perfect for high-volume environments."

Rhotex 500, a 5m dye sublimation printing system from Durst

Durst will debut the Rhotex 500 – the first 5-metre dye sublimation printing system on the market for seamless and extra-wide soft signage and fabric applications. Soft Signage is already a preferred advertising medium, because it easy to fold, transport, install, wash and even recycle. The printing is done with water-based dispersion inks on uncoated and coated polyester fabrics.

Durst will highlight its ‘Durst Water Technology’ and its expanded

UV portfolio of water-based, pollutant- and odour-free solutions to tap the LFP market with new and lucrative applications. In addition to the Rhotex 500, Durst will showcase the Rho 250 HS WT, which the company says is particularly suitable for sustainable POS and indoor advertising by offering offset printing quality on a variety of coated and uncoated paper surfaces.

The company will also showcase the Alpha 190, a new printing system from its traditional textile printing segment. Durst offers one-step pigment inks and automatic material pretreatment to create technological convergence designed to give even LFP specialists an easy route towards the production of home textiles, clothing and upholstery coverings.

Automation is also the crucial factor in the Durst UV portfolio for further increasing overall system efficiency. The Rho 1312 AF, which Durst says is the most versatile and fastest UV flatbed printer, sets new standards in this context with its feed, alignment

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ME‌Printer March 2016

LEF-300, a UVLED flatbed printer for giftware and promotional items from Roland DG

ties and larger-sized items, the LEF-300's printing area has been expanded to 30" (wide) by 13" (long) – 50 percent more than the LEF-20. With four print heads and two UV-LED lamps, the LEF-300 enables bidirectional printing.

The number of White and Clear (gloss) ink nozzles have been doubled for faster printing, increased density and opacity, and faster build-up of multiple layers for three-dimensional textures.

According to the company, users can print on a vast array of substrates like PET, ABS and polycarbonate, soft materials such as TPU and leather, and a host of three-dimensional items ranging from smart phone cases and laptop covers to signs, giftware and promotional items. The LEF-300's built-in vacuum table helps hold thin and soft materials in place, allowing for easier job setup and eliminating time-consuming errors.

Daniel Valade, Roland DGA's product manager for the VersaUV LEF Series points out how the growth of digital technology has facilitated the printing of photographs, illustrations and logos onto items that people wear or carry. He sees potential in the application of the LEF-300 for use in mass production.

“Digital technology advancements have made it easy for individuals to use these kind of items to express themselves, and to simply stay close to the things they value. The market for on-demand printing onto various articles is high, and we expect to see this growth continue in the years to come. More and more businesses are providing custom printing services for smartphone

37

Preview Fespa Digital 2016

and stacking units developed by Durst.

A new UV flatbed printer for industrial decoration markets from Compress

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Jetrix LX5, the first LED UV printer from InkTec

InkTec will debut the Jetrix LX5, which is equipped with 6-picolitre Konica Minolta printheads and is available with a four (CMYK), six (CMYK+2 white) or seven channel (as six channel but with +1 varnish/primer) colour

configuration.

Using InkTec’s specially formulated UV inks, the Jetrix LX5 has a printing speed of 39sqm/hr (production mode). It runs at 11sqm/ hr for fine art printing.

Ben Woodruff, head of national sales, says: “The Jetrix LX5’s ability to direct energy more efficiently and therefore reduce the overall power consumption means that the total cost of ownership over its lifetime makes it a realistic and affordable option.”

InkTec has developed a new version of the Jetrix General User Interface (GUI) to meet customers’ increased expectations. This innovative software is designed to achieve a higher quality print with faster speeds than the previous version. From now on, all of Jetrix machines print at least 10% faster than previous models and incorporates some newly designed functions such as drag and print.

Production and colour management solutions from Onyx

Onyx will show its latest production and colour management solutions for graphics, textile, décor and industrial print applications.

Onyx Thrive is a full featured, scalable workflow which is based on the Adobe PDF Print Engine and optimised for superior performance for all sizes of print service providers (PSPs). It offers the ability to add RIP power, independent of adding devices, and ensures printers and cutters are fed at maximum capacity. Onyx Thrive creates automation in your production with the power of Quick Sets, to eliminate manual steps and create new revenue opportunities.

Also included is Thrive Production Manager which provides a realtime, browser-based dashboard into your print production from any location.

Onyx Connect JDF (Job Definition Format) technology, an optional module for Onyx Thrive, is an open system that provides a simple developer interface to connect a PSP’s current business

workflow solutions to ONYX production software.

Onyx Connect technology enables business owners and production managers to gain greater insight into valuable production information such as estimated ink consumption, media usage and production times. It also includes the ability to automate job submission through JDF and hot folders providing control of critical job settings, and reducing errors introduced by manual intervention during the production process.

The Onyx Textile Edition is developed specifically for the largeformat textile printing market and includes additional functionality such as Step-and-Repeat, Colorways and Ink Configuration Builder to save time and reduce waste. High-performance software architecture harnesses the scalability of the AdobePDF Print Engine regardless of the number of output devices in the print production environment. It automates repetitive tasks, optimize media used and reduce waste using Quick Sets and advanced nesting.

Six new digital products by Avery Dennison

Six new digital products will be

launched by Avery Dennison under the theme 'Here for you' featuring the new MPI 1104 cast films. The company will also showcase a new digital wall film portfolio and its latest application trainings and workshops.

Shaun A Hobson, senior business director Graphics Solutions Europe, says: "we have some really interesting products, and we want to make sure that the graphics professionals who visit us can not only see our innovations in action, but also get a sense of potential applications.

These materials are designed to offer more creative freedom and better application results."

Key themes at the Avery Dennison stand will be speed of application, new choices in colours and textures, service and training intended to offer visitors everything needed to spark new ideas and open up new business opportunities.

Oliver Guenther, marketing director Graphics Solutions Europe, adds: "constant innovation is a crucial part of what Avery Dennison offers, and we think it is vital not only to make our customers aware of new options, but also to give them the full range of backup and support needed to create outstanding applications."

Avery Dennison is also high-

lighting its complete Reachcompliant signage portfolio that now includes all graphics materials from 500 Event Film through to premium 900 Super Cast films – and Supreme Wrapping Film.

World Wrap Masters competition to crown digital print heroes

Mimaki and Avery Dennison are joining forces as sponsors of the World Wrap Masters competition, which will run across the four days of the show. On 8-9 March, the competition begins with the Fespa European Wrap Masters competition, where wrappers will battle it out to participate in the World Wrap Masters Series Final on 10-11 March, where the European Wrap Master will join winners from South Africa, Mexico, Denmark, Eurasia, Brazil, Ireland and France, who have already qualified.

Series finalists will compete to become Fespa World Wrap Master 2016 by wrapping Audi A1 Sportback vehicles using materials printed by Mimaki, as well as more challenging items, including clogs and a superhero-related item.

ME‌Printer March 2016

ME‌Printer March 2016

Compress, a division of Impression Technology, Australia, will showcase its new entry into the promotional and industrial decoration UV printing market with the launch of the iUV-1200s UV flatbed printer.

Featuring an overall 1200mm x 604mm (47” x 24”) flatbed area and a wide 1100mm (43”) maximum printing width, the new Compress iUV-1200s UV flatbed printer boasts a robust and a powerful UV print system including new optional braille and texture printing capabilities.

The Compress iUV-1200s advanced print engine offers six independent color channels for CMYK, White and Clear UV inks with high resolution imaging up to 1440 dpi, providing users with exceptional and superb color imaging output onto a multitude of substrates. With a deeper material height thickness, the Compress iUV-1200s can accommodate and print onto substrates up to 305mm (12”) thick and at much faster print speeds of up to 35 sq meters per hour (over 300 sq ft).

Steve Richardson, managing director of Impression Technology, says: “we have a rapidly growing base of industrial decorators who have been very successful using our Compress iUV-600 UV printers. Many customers

have requested a larger size to accommodate the growth which they have experienced using our equipment. Our new iUV-1200s with its 1200mm x 600mm (47” x 24”) base certainly achieves this goal. Basically with our new iUV1200s our customers get two times more printer at an unbelievable price.”

Jerry Erich, director of sales, Compress, adds: “Without a doubt we have the strongest feature set for a product of this type and look forward to demonstrating its world class capabilities. The Compress iUV-1200s is truly a remarkable “game changing” solution for industrial decoration markets.”

Features of the Compress iUV1200s flatbed printer include third-generation dual UV LED lamp arrays for improved UV ink curing and adhesion, liquid cooled lamp system for enhanced lamp longevity, a bulk ink system in bottles with WIMS (White Ink Management System) for automated ink circulation and filtration, an inbuilt media height detector for reducing printhead strikes, a new Ink mist extractor that virtually eliminates excess ink mist and the InterWave Dot technology

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Jobs

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Jobs Job Wanted Professional Photographer Professional photographer with 12 years work experience looking for job. Experience in advertising, marketing, and creatives.

Contact: +971565376518 Email: aaron.earl.troy.fernandez@ gmail.com Sr.Graphic Designer Sr. Graphic Designer Looking for suitable job. SYED MUHAMMED YAQOOB AHMED. Software Skills: Photoshop, illustrator, InDesign, Freehand MX, etc. Expert in logo design, poster design, packaging design, web design, brochure design and creative Ad design Contact: 052 611 6428 Email: grafix8@hotmail.com Graphic Designer Noushad K from Kerala seeks a job in UAE. Total 8 years of experience in India and UAE (Ajman) with solid modern print technology and proficiency in a wide range of software applications. Can read and type in Arabic as well.

Contact: 971556993929 Email: noushadbv2@gmail.com

Jobs CTP Operator Professional graphic designer with knowledge of computers repairs, networking and formatting.

Experience with KODAK DIGITAL INT for 8 years as Photographer/ Video Editor. Knowledge of Adobe Photoshop, Adobe Premier, Adobe after effects, various digital cameras and a Photo Lab Printing Machine, mostly Noritsu, KIS and Frontier Machines. Trained to operate a CTP and CTF Machine and Senior Graphic/Layout Designer for 6 yrs.

Email: jinken2005@ gmail.com Graphic Designer 10 yrs Dubai experienced (working in an exhibition company) creative graphic designer seeking in house / advt agency graphic gesigner position. Experienced in magazine, branding, company ads, banners, all printing & publishing work.

Email: ajit777@hotmail.com Contact: 052 8785417 Graphic Designer PrePress graphic designer color separation specialist can work with digital printing, offset printing, rotogravure printing, flexo gravure printing, silk screen printing.

Contact: 050 8962825

Graphic Designer Graphic designing- UAE work experience in brand management.

Large format printing – In store / Outdoor / Vehicle branding (operating Scitex LX 850 machine, Latex machines), all print media.

Contact: 0505047953 Production Manager Production manager with experience in handling press and man power with superb communication skills.

Indian graduate in printing and packaging UAE industry for last 10 years.

Experienced in Six Sigma, reduction cycle time and waste control.

Email: chetudarji@yahoo.co.in Contact: +971 50 3735138 (UAE) Contact: +91 9601604369 (India) Graphic Designer Experienced graphic designer looking job in Dubai based companies. I have good knowledge in advertising, print, brand design. Excellent knowledge of design principles, practices, and methods of digital art, graphic design, and arrangement. Comprehensive knowledge of production procedures, printing system, and industry terminologies.

Email: dxbcreation@gmail.com

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Job Vacancy Multiple Vacancies REQUIRED A reputed printing press requires the following staff: * Offset Machine Operators (3 Nos.) * Screen Printers (2 Nos.) * Helpers (3 Nos.) Experienced Filipino candidates Email:careerdhbjob@gmail.com Contact: +97155-4130555 3D & 2D GRAPHIC DESIGNER Urgently required - 3D & 2D Graphic Designer. Sound knowledge and experience in 3Ds Max, Maya, Adobe Illustrator, Photoshop, InDesign, Corel DRAW, Dreamweaver, Flash etc. Minimum experience of 2-3 years designing of exhibitions stands will be an advantage. Based in Dubai - Attractive salary offered.

Dubai resident visa holders may apply.

Email: joan@tadgulf.com Bookbinders & Helpers A printing press in Sharjah requires the following well-experienced professionals 1) BOOKBINDERS 2) HELPERS Email: hralrawi1997@gmail. com Contact: 050-7464971 Multiple Vacancies A Sharjah-based advertising & corporate gift company requires the following staff: * Operations Manager With 5 years experience in a similar field * Accountant With 2 years experience * Outdoor Sales Executive With 2 years experience and UAE driving licence Email: hradvt24@gmail.com Marketing Executive Advertising company requires marketing executive for Abu Dhabi with experience.

Email: signature4adv@gmail.com Binding Supervisors A printing press in Sharjah requires well-experienced Binding Supervisors.

Email: hralrawi1997@gmail.com Contact: 050-7464971

Machinery

Opportunities

Services

Commercial Printing Press Manager A leading Company is looking for Commercial Printing Press Manager Required qualifications & experience - candidate must have a university degree (Masters degree preferable) in the same field - Minimum 20 years' experience in the field of pre-press and post-press works and marketing - Work experience in a reputed printing press - Good command of English and Arabic languages Attractive salary will be offered according to qualifications and experience.

Email: hrdepartmentcv@gmail.com

Graphic Designer Required arabic speaking candidates - graphic designer - able to work with different media (print & online media).

Email: chizo@foreverliving.ae

DIGITAL MEDIA EXECUTIVE A REPUTED SHARJAH BASED ADVERTISING AGENCY REQUIRES: DIGITAL MEDIA EXECUTIVE Candidates with latest trending knowledge in SEO/SEM, marketing database, email, social media and display advertising campaigns.

Capable of planning and executing digital media and social media campaigns.

Email: adsmartjobs@gmail.com

Graphic Designer / Type Setter Graphic Designer / Type Setter (English and Arabic), required for a printing press in Sharjah.

Email: spp09@eim.ae

Driver Driver required for a Sharjah-based printing press.

E-mail: rejithazhamon@gmail.com Driver Driver required for an advertising agency in Al Rigga, Deira, Dubai.

Email: arrowemirates@gmail.com

Grab the Finest Prospects to enhance your career

Graphic Designer Arabic-Speaking Candidates required for below position Graphic Designer able to work with different mediums (print & online media) Email: chizo@foreverliving.ae Outdoor Salesman Outdoor Salesman required for a local advertising agency. Dealing in signage, brochures & events and on commission basis.

Email: trl49785@gmail.com

Graphic Designer Graphic Designer required for a Sharjah-based printing press.

Email: rejithazhamon@gmail.com Accountant A printing press in Sharjah requires well-experienced professionals for the following position: INDIAN accountant well-versed in Tally software, With 5 years experience & good communication skills.

Email: hralrawi1997@gmail.com Contact: 050-7464971

DYE CUTTERS A printing press in Sharjah requires well-experienced professionals for the following position: DYE CUTTERS Email: hralrawi1997@gmail.com Contact 050-7464971

Offset Printing Machine Operator Offset printing machine operator and binder or cutting machine operator (2 Nos.), with 1-2 years experience required in Abu Dhabi for a well-known printing press.

Attractive salary provided.

Email: hr.aljaliya@gmail.com

G.T.O. OPERATORS A printing press in Sharjah requires well-experienced professionals for the following position: G.T.O. OPERATORS Email: hralrawi1997@gmail.com Contact 050-7464971

Polar Cutting Machine Operator Urgently Required for a Leading printing press in Dubai Polar Cutting Machine Operator – 1 Nos Contact: 00971552366150 Email: careers@veesham.com

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Tel: +971 4 391 1210, Fax: +971 4 390 9561 Mobile: +971 50 5289267, BBM: 2a9acdc7

Tel: +971 4 391 1210, Fax: +971 4 390 9561

Equipment For Sale Konica Minolta Digital Printing Machine AED 35,000 Konica Minolta Digital Printing Machine Bizhub PRO -C6500 Monthly Cycle: 30000 Maximum paper capacity: 7500 Maximum Paper Size 330* 480 MM Minimum Paper Size 140*182 MM Paper Weight 64 to 300 g/mm 65 Copies per min Resulution 600 dpi Contact: 0556889402 Roland Print & Cut Machine - AED 38,000 Roland Printer and cutter Model # SP 540v. The machine can accurately perform printing or cutting or printing and contour cutting at one step. The machine is 100% calibrated and under the dealership warrant.

The machine is ready for inspection for serious buyers only.

Contact: 0507158903 Offset Printing Material For Sale Stock of offset inks cmyk and pantone.

Chemicals, packing tapes and adhesives.

Thermal lamination films.

Contact: 0505651286 HP Designjet 5500 ps 60" Printer For Sale AED 15,000 HP Designjet 5500ps 60" Printer with Bulk Ink System Condition: Printing daily Reason for sale: To replace with an outdoor printer (shortage of space in the showroom) Contact: 0507648400

ME‌Printer March 2016

Offset Printing Press For Sale AED 400,000 Reputed printing press in Sharjah GTO single colour machine, polar cutting machine Stitching machine, gathering machine Single owner with local easy documentation With License and existing customers Contact: 050 5992136

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Well Running Printing Press For Sale AED 485,000 Well running printing press for sale in Ajman. Please contact for more info. All Heidelberg machines.

Contact: 052 8899905

Digital Printing & Advertising Business For Sale AED 500,000 2 large format Challanger digital printing machines. 3.2 meter mint condition with laminating machine and complete office setup Contact: 0551093255 For Sale Kodak Nexpress M 700 AED 50,000 Kodak Nexpress Production machine in excellent running condition for Printing industry Contact: 0562849103 Offset Printing Machines/ Cutting Machines Heidelberg GTO-52 Singile Colour 1996 Heidelberg GTO-46 Singile Colour 1979 Polar 115 Cutting Machine EM 115 1985 IDEAL Cutting Machines 4850-95 IDEAL Cutting Machines 5250-95 Wohlenberg Cutting Machines ADAST Maxima 76 cutting Machine 76 Contact: 0556889402 Large Format Printing Machine Lamination And Computer Large format machine out door 2.5 Meter with colorgate rip + 152 cm cool lamination machine + computer everything looks new, hardly used for 1 year. Closing the company as soon as possible.

Clearance sale.

Only cash Free items: furniture,paper media , tools & some clients Contact: 050 2259310 Running Advertising/Printing Processing Shop For Sale AED 150,000 Very good location in Dubai, Deira, near fish R/A. Printing shop for sale with the following machines with shop & trade license 1. Digital Printer Konica C6500 2. Digital Printer OKI C931 (Can Print Business Card 360gsm Paper) Brand New Condition 3. HP Laser Printer 4. Canon Digital Printer 5. Paper Cutting Machine 6. Die Cutting Machine 7. Lamination Machine (52 cm Width) 8. Spiral Binding Machine 9. Paper Drill Machine (Use for Garments Tag Making) 10. Business Card Corner Cutting Machine 11. Heat Transfer Mug Printing Machine 12. Cap Printing Machine Contact: 0559774974

Gallus Label Press R 160 B AED 90,000 Gallus label press R 160 B 1986 Gallus R160B 4 colour rotary letterpress 1 x rotary screen coater 4 x UV dryers Flat bed die cutter Corona Treatment unit Web width 180mm Printing width 170mm Printing length 9” – 18”, steps 1/8” Die-cutting width 170mm Die-cutting length Flatbed diestation 165 mm Rotary diestation 9” – 18”, steps 1/8” Contact: 0525263903

Print Buyers Guide NUMBER ONE RESOURCE FOR MEDIA BUYING COMMUNITY

Launching Soon Monthly Free distribution

Fully operational Print Shop For Sale Digital print shop fully operational for sale. With Ricoh 651EX digital printer with Fiery system, Ricoh L4160 wide format printing machine with PC, Champion 52cm cutter, champion perfect binder, Morgana 50 auto creasing and folding machine, Enduro card printing machine, lamination machine, two office desks with tables and shelves.

For sale -debt free in a premium location on al Ittihad road Contact: 0508791516 Large Format Printing Press + Rip + Computer + Media Large format outdoor printing machine 2.5 meter + rip + 1 computer + media+ some clients.

Contact: 0502259310 Laser Cutting and Engraving Machine Model of non metal laser engraving machine is used to cut and engrave, application in various industries, such as printing and package industry, craft gift industry, leather and clothing industry. Applicable Materials: wood, bamboo, jade, marble, PMMA, crystal, plastic, garments, paper, leather ,rubber, ceramic ,glass and other non metal materials. Located in Dubai (Ajman) Contact: 0562701258 Heidelberg Printing Machine Heidelberg printing machine for sale.

Contact: 0561525519 SM-52 Heidelberg Offset Printing Machine AED 200,000 SM-52-2+ , Heidelberg machine.

Very good condition - in production Contact: 0528899905

ME Printer, the leading print communication magazine in Middle East is pleased to present to you the Print Buyers Guide, a valuable resource guide to print service providers in UAE A great and affordable marketing solution for printers to place their products and services in front of thousands of potential print buyers Find the finest: Offset Printers Digital Printers Large Format Printers Package Printers Label Printers Repro Houses Finishing Houses

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‫الحدث الرقمي‬

‫معرض فيسبا ديجيتال ‪2016‬‬

‫‪45‬‬

‫ستعرض فوجي فيلم طابعة ‪Acuity LED‬‬ ‫‪ 1600 II‬الطابعة األسطوانية الجيدة والتي‬ ‫كش���ف النق���اب عنه���ا ف���ي خري���ف ‪.2015‬‬ ‫وصنع���ت الطابعة الجدي���دة ‪ Acuity‬على‬ ‫أفضل مميزات الطابعة المشهورة ‪Acuity‬‬ ‫‪ LED 1600‬م���ع تطوير في اإلنتاجية وتعزيز‬ ‫في الصور المخرجة‪.‬‬ ‫وتتمي���ز ‪ Acuity LED 1600 II‬بوض���ع‬ ‫الطباعة الس���ريعة الجديد والذي يبلغ ‪33‬‬ ‫مت���ر مربع بالس���اعة وه���و أكثر س���رعة من‬ ‫الس���ابق بنس���بة ‪ %50‬وتق���ول فوج���ي فيلم‬ ‫بأن ه���ذه الطابعة موجهة لطلبات الزبائن‬ ‫السريعة في أوقات العمل المكثف وبتكلفة‬ ‫انتاج ضئيلة‪.‬‬ ‫اآلل���ة الت���ي تطب���ع بع���رض للطباع���ة يبل���غ‬ ‫أقصاه ‪ 1.610‬ملم وبدقة أقصاها ‪1200‬نقطة‬ ‫ً‬ ‫باإلن���ش له���ا كما تق���دم أيضا طباع���ة آنية‬ ‫لطبقتين من الطباع���ة (البيضاء والالمعة)‬ ‫وثالث���ة طبق���ات م���ن الطباع���ة (الملون���ة‬ ‫باإلضاف���ة للبيضاء والالمعة)عندما تجمع‬ ‫مع برامج "كالديرا " و" كولور غيت ‪." RIP‬‬ ‫وممي���زات أخ���رى تتضم���ن النف���ث‬ ‫األوتوماتيك���ي باإلس���تناد على الف���راغ بين‬ ‫رأس الطباعة والم���ادة اإلعالمية باإلضافة‬ ‫لوضع األنبوبين الجدي���د لتمكين الطابعة‬ ‫م���ن التعامل م���ع مختلف الركائ���ز كالمواد‬ ‫اإلعالنية الرقيقة والقليلة القوة ‪.‬‬ ‫وتتميز ‪ Acuity LED 1600 II‬باإلنتلجنت‬ ‫كيورين���غ كونترول م���ن فوجي فيل���م والتي‬ ‫تع���دل الضوء م���ن وحدة مصب���اح الديود‬ ‫الضوئ���ي لتعال���ج س���رعة الحب���ر فاألحب���ار‬ ‫نفس���ها قادرة على تغطية سلس���لة واسعة‬ ‫م���ن األل���وان مدعوم���ة بتقني���ة الرم���ادي‬ ‫من"فيرس���ادروب" المدمج���ة م���ع رؤوس‬ ‫الطباع���ة ويمك���ن ايق���اف رؤوس الحب���ر‬ ‫البيض���اء والالمع���ة عند عدم االس���تخدام‬ ‫وهذا يقلل من تكاليف التصليح‪.‬‬ ‫ه���ذا وتقول فوج���ي فيلم أن دم���ج القطرات‬ ‫ً‬ ‫يت���م ف���ي الفوه���ة ب���دال م���ن الركائ���ز ه���و‬ ‫الس���بب وراء ج���ودة الص���ور الخارق���ة وأم���ا‬ ‫األحبار المس���تخدمة فه���ي ‪ Uvijet LL‬التي‬ ‫يمك���ن معالجته���ا بتقني���ة ال‪ UV‬وال‪LED‬‬

‫والمصنوعة من قبل فوجي فيلم سيريكول‬ ‫ً‬ ‫والمضبوطة خصيصا لهذه المنصة‪.‬‬ ‫هذا ويقول مدير قس���م الالفت���ات والعرض‬ ‫ً‬ ‫في فوجي فيلم تي���ودور مورجان معلقا "إن‬ ‫الزوار لمكان عرض فوجي فيلم سيحظون‬ ‫بفرصة عظيمة األفضل في تقنية الطباعة‬ ‫بالصيغ���ة العريضة الحديث���ة والتي تجمع‬ ‫الج���ودة العالية والتن���وع واإلنتاجية ونتوقع‬ ‫اإلع�ل�ان ع���ن المزيد م���ن المنتج���ات قبل‬ ‫افتتاح العرض لتعزيز مافي جعبتنا"‪.‬‬

‫الطابعة المسطحة ‪LEF-300‬‬ ‫التي تعمل بتقنية ال‪UV‬‬ ‫وال ‪ LED‬للقطع الترويجية‬ ‫والهدايا من روالند ‪DG‬‬

‫س���تعرض روالن���د ‪ DG‬اإلضاف���ة الجديدة‬ ‫لسلس���لة "الفيرس���ا‪ " UV‬الطابع���ة ‪LEF-‬‬ ‫‪ 300‬الموجه���ة نح���و إع���داد المنتج���ات‬ ‫الترويجي���ة والتجاري���ة المطبوع���ة والمعدة‬ ‫حس���ب الطلب بالتقنية الرقمي���ة فالطابعة‬ ‫المس���طحة النافث���ة للحب���رو الت���ي تعم���ل‬ ‫بتقني���ة ال‪ UV‬وال ‪ LED‬والتي تعد إضافة‬ ‫لمودي�ل�ات ال ‪ LEF-12‬و ‪ LEF-20‬م���ن‬ ‫روالن���د ق���د ت���م تطويره���ا اس���تجابة لطلب‬ ‫الزب���ون ضم���ن أس���واق الطباع���ة للزبون و‬ ‫حس���ب رغبت���ه إذ أن الطابعة ‪ LEF‬أتت مع‬ ‫ازدياد هائل في قدرات اإلنتاج‪.‬‬ ‫والحت���واء القط���ع م���ن الكبي���رة الحج���م‬ ‫والكميات هائلة تم توس���يع المساحة التي‬ ‫تطبعها ‪ 'LEF-300‬إلى ‪ 30‬عرض و‪ 13‬طول‬ ‫وهي زيادة أكث���ر بمقدار ‪ %50‬من ال ‪LEF-‬‬ ‫‪ 20‬مع أرب���ع رؤوس طباعة ومصباحي ‪UV‬‬ ‫و‪ LED‬تس���تطيع ال ‪ LEF-300‬الطباع���ة‬

‫باالتج���اه الم���زدوج فع���دد فوه���ات الحب���ر‬ ‫األبيض والالمع قد تم مضاعفته من أجل‬ ‫طباعة أس���رع وكثاف���ة متزايدة والش���فافية‬ ‫ومراكمة س���ريعة لع���دد م���ن الطبقات من‬ ‫أجل األغراض ذات القوام الثالثي األبعاد‪.‬‬ ‫ً‬ ‫وتبع���ا للش���ركة يس���تطيع المس���تخدم‬ ‫الطباعة على نس���ق واسع من الركائز مثل‬ ‫ال ‪ PET‬و ‪ ABS‬والبول���ي كارب���ون والم���واد‬ ‫الطري���ة كال ‪TPU‬و الجلد وأن توائم القطع‬ ‫ً‬ ‫الثالثي���ة األبعاد امت���دادا من علب الهواتف‬ ‫الذكي���ة وأغطي���ة الحواس���ب المحمولة إلى‬ ‫الالفت���ات والهدايا والقط���ع الترويجية‪ ،‬فال‬ ‫‪ LEF-300‬قد صنعت ضمن طاولة مفرغة‬ ‫لتس���اعد على حمل المواد الطرية والرفيعة‬ ‫لتس���مح بعم���ل أس���هل ولتالف���ي أخط���اء‬ ‫استهالك الوقت‪.‬‬ ‫وقد أش���ار مدي���ر اإلنتاج ف���ي روالند ‪DGA‬‬ ‫للسلس���لة ‪ VersaUV LEF‬دانيي���ل فاالد‬ ‫إل���ى أن النم���و في التقنية الرقمية قد س���هل‬ ‫طباع���ة الص���ور والرس���ومات التوضيحي���ة‬ ‫والش���عارات عل���ى القط���ع الت���ي يلبس���ها أو‬ ‫يحملها الناس فهو يرى إمكانية استخدام‬ ‫التطبي���ق ف���ي طابع���ة ‪ LEF-300‬من أجل‬ ‫اإلنتاج الضخم‪.‬‬ ‫"فالتطورات التي حدثت في التقنية الرقمية‬ ‫جعلت اس���تخدام هذه األن���واع من القطع‬ ‫ً‬ ‫ً‬ ‫س���هال لألف���راد ليعب���رو ع���ن أنفس���هم‬ ‫أم���را‬ ‫وليبق���وا بالقرب من األش���ياء التي يحبونها‬ ‫فس���وق الطباع���ة حس���ب الطل���ب عل���ى‬ ‫مختلف القطع ف���ي أوجها ونحن نتوقع أن‬ ‫ً‬ ‫نرى استمرارا للنمو في في السنين القادمة‬ ‫فالمزي���د والمزي���د م���ن األعم���ال خدم���ات‬ ‫الطباعة حس���ب التوصية م���ن أجل علب‬

‫الهواتف الذكية واإلكسسوارات‪.‬‬ ‫فع ��روض األكش ��اك للطباع ��ة الص ��ور ف ��ي‬ ‫م���كان العم ��ل والتي تؤخذ من قب ��ل الزبائن‬ ‫ً‬ ‫عل ��ى البضائ ��ع الفارغة ه ��ي أيضا تب ��رز في‬ ‫موالت التسوق حول العالم وهذه هي جميع‬ ‫األسواق المثالية من أجل ‪ LEF-300‬وهناك‬ ‫المزيد فقد دمج ��ت ‪ LEF-300‬نظام ‪input/‬‬ ‫‪ output‬األم ��ر ال ��ذي يدعم القط ��ع الخارجية‬ ‫كأض ��واء التحذي ��ر واألنظم ��ة األوتوماتيكية‬ ‫ً‬ ‫جاعال إياها مثالية‬ ‫لإلنتاج حس ��ب التوصية‬ ‫للبيئات ذات الحجم العالي‪.‬‬ ‫ ‬

‫منافسة ‪World Wrap Masters‬‬ ‫لتتويج أبطال الطباعة الرقمية‬

‫ميماك ��ي وأفي ��ري دينس ��ون ه ��ي الق ��وى‬ ‫المترابط ��ة م ��ن أج ��ل رعاي ��ة منافس ��ة‬ ‫‪ World Wrap Masters‬والت ��ي س ��تجري‬ ‫ف���ي األي ��ام األرب ��ع م ��ن العرض م ��ن ‪9-8‬‬ ‫مارس فالمنافسة ستبدأ ب ‪World Wrap‬‬ ‫‪ Masters‬فيس ��با يرورب حيث س ��تتنافس‬ ‫األغلفة لإلش ��تراك في نهائي ‪World Wrap‬‬ ‫‪ Masters Series Final‬ف ��ي ‪ 10‬و‪ 11‬م ��ارس‬ ‫حيث س ��يجمع ‪European Wrap Master‬‬ ‫الفائ ��زون م ��ن جن ��وب أفريقيا والمكس ��يك‬ ‫والدانم ��ارك وأوراس ��يا والبرازي ��ل وأيرلن ��دا‬ ‫وفرنسا والمشتركين سيتم تأهيلهم بالدور‬ ‫النهائ ��ي سيتنافس ��ون ليصبح ��و ‪Fespa‬‬ ‫‪ 2016 World Wrap Master‬م ��ن خ�ل�ال‬ ‫تغلي ��ف س ��يارات أودي ‪ A‬بغطاء رياضي‬ ‫مس ��تخدمين م ��واد مطبوع ��ة م ��ن قب ��ل‬ ‫ميماكي باإلضاف ��ة إلى أكثر المواد صعوبة‬ ‫بالطباع ��ة متضمن ��ة الس ��دادات والقط ��ع‬ ‫المرتبطة باألبطال الخارقية‬

‫‪ME‌Printer March 2016‬‬

‫‪ME‌Printer March 2016‬‬

‫الطابع ��ة الجدي���دة ‪SureColor SC-S‬‬ ‫وتركيب ��ة ‪ GS3 UltraChrome‬م���ن نس���ق‬ ‫م ��ن األحب ��ار يتضم���ن طابع���ات ب‪10 – 4‬‬ ‫أل ��وان (تتضم���ن األبي���ض والميتالي���ك)‬ ‫ويق ��دم خي���ارات م���ن وضعي���ات النوعي���ة‬ ‫للوحات اإلضاءة الخلفي���ة ومواد ال ‪POS‬‬ ‫و أغلف ��ة العرب���ات وورق الج���دران وكنفات‬ ‫الص ��ور بإنتاجي���ة تق���در ‪ 95.3‬مترمرب���ع‬ ‫بالساعة من أجل غرافيكيات العرض‪.‬‬ ‫ً‬ ‫ه ��ذا وتبع ��ا إلبس���ون باإلضاف���ة للح���د‬ ‫الملموس في أسعار األحبار سختبر متعهدو‬ ‫ً‬ ‫ً‬ ‫خدم ��ات الطباع���ة انخفاض���ا ملموس���ا‬ ‫ف ��ي اس ��تهالك الحب���ر كنتيج���ة للتركيب���ة‬ ‫الكيميائية المتطورة ألحب���ار ‪ GS3‬وبالتالي‬ ‫ً‬ ‫ً‬ ‫س ��يحدث ه���ذا تط���ورا كبي���را ف���ي التكلفة‬ ‫اإلجمالية للملكية إذا ماتم مقارنتها بغيرها‬ ‫من الطابعات في السوق‪.‬‬ ‫تميز الطابعة المائية الجديدة ‪SureColor‬‬ ‫‪ SC-P20000‬األحب���ار الجدي���دة ذات‬ ‫العش ��ر أل ��وان م���ن ‪Epson UltraChrome‬‬ ‫وتقدم س ��رعة في الطباعة تصل إلى ‪17.5‬‬ ‫مت ��ر مربع بالس���اعة وتهدف ه���ذه الطابعة‬ ‫إل ��ى القي ��ام بطباع���ة بالصيغ���ة الكبي���رة‬ ‫بج ��ودة عالي���ة عل���ى ال‪ POS‬والالفت���ات‬

‫الداخلي���ة والخارجي���ة ذات الم���دى‬ ‫القصي���ر وغرافيكيات الع���رض والمعارض‬ ‫والص���ورو الغرافيكي���ات الترويجي���ة وتأت���ي‬ ‫ه���ذه الطابع���ات م���ع رؤوس الطباع���ة‬ ‫‪ PrecisionCore MicroTFP‬إلنت���اج يصل‬ ‫ل ‪ 1200 x 2400‬نقطة باإلنش‪.‬‬ ‫في حيز األقمشة ستعرض إبسون طابعات‬ ‫الصبغ بالتبخي���ر ‪SureColor SC-F7200‬‬ ‫و ‪ SC-F6200‬فكالهم���ا تهدف���ان للطباع���ة‬ ‫على األقمش���ة العالي���ة الج���ودة كالالفتات‬ ‫القماش���ية والمالب���س واأللبس���ة الرياضية‬ ‫ً‬ ‫واألقمش���ة المنزلي���ة وال���ذي ويق���دم أيضا‬ ‫المرونة المطلوبة ليت���م نقلها على عدد من‬ ‫الركائز الصلبة والثالثية األبعاد‪.‬‬ ‫ه���ذا ويقول ريتش���ارد ب���ارو المدي���ر األعلى‬ ‫لإلنت���اج في فيس���با ي���وروب "في فيس���با لم‬ ‫ً‬ ‫يك���ن تركيزن���ا منصب���ا عل���ى كيفي���ة جعل‬ ‫الش���ركات توس���ع منتجاته���ا المطبوع���ة‬ ‫باس���تخدام أح���دث م���ا لدينا م���ن رؤوس‬ ‫الطباعة وتقنية تصميم الطابعات واألحبار‬ ‫فحس���ب ولكن كيفي���ة مضاعف���ة قدراتهم‬ ‫ً‬ ‫على اإلنتاج وأرباحهم أيضا‪ ،‬كما سنعرض‬ ‫المرون���ة واألداء والنوعي���ة والتأثير لنس���قنا‬ ‫المكثف من طابعات الصيغة الكبيرة "‪.‬‬

‫الطابعة ‪Acuity LED 1600 II‬‬ ‫الطابعة النافثة للحبر المطورة‬ ‫التي تعمل بتقنيتي ال‪UV‬‬ ‫وال‪ LED‬من فوجي فيلم‬

‫‪44‬‬

‫الحدث الرقمي‬

‫معرض فيسبا ديجيتال ‪2016‬‬

‫طابعة األقمشة التي تطبع‬ ‫على الوجهين ذات العرض‬ ‫‪ 3.2‬من "هوالندرز" الطابعة‬ ‫‪ColorBooster DS‬‬

‫‪ColorBooster DS‬‬

‫‪ME‌Printer March 2016‬‬

‫‪2‬‬

‫‪47‬‬

‫طابعة اإلسطوانات ذات األمتار‬ ‫الخمسة من غاندي ديجتال‬ ‫الطابعة ‪Fascin8tor‬‬

‫س���يقدم مصنع���و مع���دات الصيغ���ة‬ ‫العريض���ة غاندي ديجيتال أحدث إضافة‬ ‫لمجموعته���م المتنامي���ة م���ن طابع���ات‬ ‫الصيغ���ة الكبي���رة عالية الس���رعة والجودة‬ ‫الطابع���ة ‪ Fascin8tor‬طابعة اإلس���طوانات‬ ‫ذات األمتار الخمس���ة من غاندي ديجتال‬ ‫لتس���جل ظهوره���ا العالم���ي األول واع���دة‬ ‫بتقدي���م طباع���ات بالصيغ���ة الكبي���رة م���ع‬ ‫ً‬ ‫اس���تهالك قلي���ل ج���دا للحب���ر دون تقديم‬ ‫أية تن���ازالت بما يتعلق بالنوعية والس���يما‬ ‫السرعة‪.‬‬ ‫إذ تس���تخدم ‪ Fascin8tor‬تقني���ة "بلي���د"‬ ‫المتقدم���ة الخاص���ة بغان���دي ديجت���ال‬ ‫وتجم���ع ثماني���ة رؤوس ل"ريك���و جي���ن‪"4‬‬ ‫بالل���ون إلنت���اج درج���ة وض���وح إختياري���ة‬ ‫فالطابعة تستخدم الطباعة بالنقط الثابتة‬ ‫لتضم���ن طباعة تس���تحق مايدف���ع ألجلها‬ ‫ونوعي���ة طباع���ة عالي���ة الجودة ف���ي جميع‬ ‫أوضاع الطباعة وسرعاتها‪.‬‬ ‫ً‬ ‫وتبع���ا للمصن���ع "الطباع���ة بنق���ط‬ ‫الحبرالصغي���رة الثابت���ة والعالي���ة الكثاف���ة‬ ‫ً‬ ‫تس���بب توفي���را ف���ي التكالي���ف نتيج���ة‬ ‫لالستهالك المنخفض للحبر بالمتر المربع‬ ‫وهذا يسمح للزبائن بزيادة اإلنتاج وتوسيع‬ ‫محفظ���ة تطبيقاته���م ومضاعف���ة أرب���اح‬ ‫عملهم "‪.‬‬ ‫وبناء على نجاح طابعات غاندي الجديدة‬ ‫األخرى فإن الطابعة ‪ Fascin8tor‬تمكن من‬ ‫الطباعة مباشرة على الشبك دون بطانة بما‬ ‫يتعلق بطباعة اللوحات الخارجية‪.‬‬

‫ويقول شماغزيل الغزيل المدير اإلداري في‬ ‫ً‬ ‫غاندي ديجت���ال معلقا "لقد أطلقنا الطابعة‬ ‫‪ Gladi8tor‬في معرض فيسبا ‪ 2015‬الطابعة‬ ‫الرقمية المس���طحة بالصيغة الكبيرة والتي‬ ‫تعمل بتقنية ال ‪ UV‬مع التطبيقات المتزايدة‬ ‫في مرونتها وقدرتها على التحمل‪ ،‬فاجتماع‬ ‫تش���كيالت األل���وان والس���رعات المتع���ددة‬ ‫ً‬ ‫م���ع تقنيتن���ا "البليد‪ "8‬والت���ي أثبتت نجاحا‬ ‫ً‬ ‫هائال لتمكن المستخدمين لتنمية أعمالهم‬ ‫وزيادة أرباحها فانطالق���ة ‪ Fascin8tor‬تؤكد‬ ‫مجهودن���ا المتواص���ل إلعط���اء حل���ول في‬ ‫الطباع���ة بالصيغة العريضة والتي س���تلبي‬ ‫احتياجات الزبائن المباشرة "‪.‬‬ ‫كم���ا أن هن���اك منتج���ات أخ���رى س���يتم‬ ‫عرضها في مكان غاندي ديجتال للعرض‬ ‫وتتضمن‪:‬‬ ‫غان���دي ديجيت���ال ‪ :Softjet‬طابع���ة‬ ‫االسطوانات لألقمشة والتي تعمل بالتبخير‬ ‫واألحبار اآلمنة للبيئة ذات األس���اس المائي‬ ‫ً‬ ‫لتعطي ألوانا ثابتة ًو حيوية ً والطابعة سوفت‬ ‫جت والت���ي تميز رؤوس الطباعة "ريكو جين‬ ‫‪ "5‬تتوفر للطباعة بقياس���ات ‪ 3.3‬م (‪)"10'10‬‬ ‫و ‪ 2.54‬م (‪ ,)"4'8‬و‪1.88‬م (‪.)"2'6‬‬ ‫غاندي ديجيت���ال ‪ :Sl8te‬الطابعة الهجينة‬ ‫المسطحة التي تعمل بتقنية ال‪ LED‬وهي‬ ‫متواف���رة بالقياس���ات ‪2.2m )"3'5( 1.6‬‬ ‫(‪)"5'10( 3.2m and )"6'8( 2.6m ,)"2'7‬‬ ‫وتس���تخدم ‪ Sl8te‬رؤوس "ريك���و جي���ن‪" 4‬‬ ‫رؤوس الطباع���ة‪ 6‬بيكوليت���ر إلنت���اج طباعة‬ ‫ذات نوعية عالية الدقة‪.‬‬ ‫غان���دي ديجيت���ال ‪ :Termin8tor‬طابع���ة‬

‫االس ��طوانات‪ )’’6’10( 3.2m‬ذات الدق���ة‬ ‫العالية والتي توفر النوعية العالية في سرعات‬ ‫عالية ‪،‬وتأتي الطابعة ‪ Termin8tor‬ب‪ 4‬و‪ 8‬و‬ ‫‪" 16‬ريكو"رؤوس الطباعة ‪ 7‬بيكوليتر وتطبع‬ ‫هذه الطابعة بقدرة ‪ 320‬مترمربع بالس ��اعة‬ ‫فه ��ي تس ��تخدم األحب ��ار الصديق ��ة للبيئة‬ ‫وتنتج مطبوعات بدقة عالية في أقل وقت‪.‬‬

‫الطابعات األربع من نوع‬ ‫‪ SureColor‬نسق من‬ ‫طابعات الطباعة بالصيغة‬ ‫الكبيرة من إبسون‬

‫ً‬ ‫س���تعرض إيس ��ون ع ��ددا م ��ن أح ��دث‬ ‫طابعاته ��ا المائية وطابع ��ات نافثات الحبر‬ ‫تعم ��ل بالصبغ عبر التبخير والتذويب ومن‬ ‫ضمنه ��ا الطابع ��ة ذات الع ��رض ‪1.62m‬‬ ‫الطابع ��ة ‪ SC-P200000‬ويمي ��ز فيس ��با‬ ‫الع ��رض األوروب ��ي األول ألرب ��ع طابع ��ات‬ ‫بقي ��اس ‪ 64‬إنش يل ��ي إنطالقه ��م الحديث‬ ‫الطابع ��ة ‪ SureColor SC S80600‬ذات‬ ‫األل ��وان العش ��رة والطابع ��ة ‪CMYKx2‬‬ ‫‪ SureColor SC-S60600‬عالي ��ة الس ��رعة‬ ‫والطابع ��ة ‪ SureColor SC-S40600‬ذات‬ ‫األربع أل ��وان والطابعة المائي ��ة ‪SureColor‬‬ ‫‪ SC-P20000‬الخارقة السرعة‪.‬‬ ‫هذا وتشمل السلس ��لة ‪SureColor SC-S‬‬ ‫ثالث ��ة طابعات بعرض ‪ 64‬إن ��ش (‪)1.62m‬‬ ‫الطابعات التي يقول عنها المصنعين بأنها‬ ‫ً‬ ‫مصمم ��ة لتق ��دم أنتاجي ��ة ونوعي ��ة وثبات ��ا‬ ‫ً‬ ‫متزاي ��دا وكلف ��ة تصني ��ع قليل ��ة لمتعه ��دي‬ ‫خدمات الطباعة المحترفين‪.‬‬

‫‪ME‌Printer March 2016‬‬

‫على اختالف أش���كالها كالكنفا والخشب‬ ‫والس ��يراميك والزج���اج كم���ا أصب���ح‬ ‫الطباع���ة‪E‬أكث���ر‪P‬م���ن‪S‬م���رة ف���ي‬ ‫‪I C A T I O N S‬بامكان‪F‬ه ��م‪C I‬‬ ‫تس ��جيالت كاملة أج���ل التطبيقات ذات‬ ‫الق ��وام أو تلك العالي���ة الثخانة كالتغليف‬ ‫‪Maximum‬‬ ‫‪print width‬‬ ‫‪/ 3170mm‬‬ ‫وق���ام نظ���ام‬ ‫ه���ذا‬ ‫‪2100mm‬والج ��دران العازل���ة‬ ‫‪Min. and max. media width‬‬ ‫‪500mm to 2100mm / 3220mm‬‬ ‫‪Speed‬‬ ‫‪Up‬‬ ‫‪to‬‬ ‫‪80‬‬ ‫‪m‬‬ ‫‪, double sided per hour‬‬ ‫المضخة األقوى بخفض منس���وب حتى‬ ‫‪Printing resolution variable drop‬‬ ‫‪360x360, 720x360, 720x720 DPI‬‬ ‫الصلب���ة‪Printing‬‬ ‫‪Uni‬س ��ائل اإلع�ل�ام ‪direction‬‬‫والملتوي���ة في‬ ‫‪ directional, bi-directional‬و‬ ‫‪Head type‬‬ ‫‪Seiko 508GS‬‬ ‫‪Standard 12 heads per side, available up to 16 heads‬‬ ‫حي ��ن أن نظ���ام ‪of heads‬‬ ‫‪ UVNumber‬الذي‬ ‫المعالجة بال‬ ‫‪Variable drop size‬‬ ‫‪12 to 36 picoliter‬‬ ‫‪Ink settings‬‬ ‫للطباعة على‬ ‫‪6, 7 or 8 colours‬يحد م ��ن ح���رارة األس���طح‬ ‫‪Ink types‬‬ ‫‪High energy disperse, low energy disperse‬‬ ‫)‪(sublimation‬أرق وأكثر وسائل اإلعالم حساسية ضد‬ ‫‪Maximum media thickness‬‬ ‫‪3mm‬‬ ‫ً‬ ‫‪250KG‬ح ��رارة جاعال منه���ا ‪weight‬‬ ‫مناس���بة‪Roll‬الطباعات‬ ‫ال‬ ‫‪Roll diameter‬‬ ‫‪550mm‬‬ ‫‪Temperature between 15-35 Celcius,‬المفرقة والالفتات ال‪.POS‬‬ ‫‪Environment‬‬ ‫‪humidity between 20% and 75%‬‬ ‫حت���ى الس���ت‬ ‫‪Polyester based textiles, open and closed‬فاألجه ��زة الت���ي تس���تخدم‬ ‫‪Media type‬‬ ‫ً‬ ‫)‪Horizontal 1200mm depth IR (middle wave‬‬ ‫‪actuators for precise temperature control‬األل ��وان والتي يمكن أيضا أن تكون مزودة‬ ‫‪Media transport‬‬ ‫‪Proprietary media handling system developed‬‬ ‫‪Hollanders for optimum handling of textile, soft‬باألبيض والورني���ش فاإلضافة اإلختيارية‬ ‫‪signage fabrics, technical textile, tenting etc.‬‬ ‫‪Power‬الس���ماوي‬ ‫األزرق‬ ‫لألحب ��ار ذات الل���ون ‪supply‬‬ ‫‪400VAC, 3 phase 63 Amps, 50Hz – 60Hz‬‬ ‫‪Air supply‬‬ ‫‪8 Bar‬‬ ‫المضيئ يمكن‬ ‫���ري‬ ‫ه‬ ‫الز‬ ‫واللون‬ ‫�يء‬ ‫�‬ ‫ض‬ ‫الم‬ ‫‪Weight‬‬ ‫‪5000 KG / 7500 KG‬‬ ‫‪dimensions‬‬ ‫;)‪5520mm (DS210) W 6520mm (DS320‬‬ ‫‪Overall‬لتطبيقات‬ ‫المتفوقة‬ ‫;‪WH 2640mm‬الطباع ��ة ذات النوعي���ة‬ ‫‪D 3370mm‬‬ ‫‪Installed space requirements‬‬ ‫;)‪8000mm (DS210) W 9000mm (DS320‬‬ ‫;‪WH 3200mm‬الفنون الجميلة والتصويرية‪.‬‬ ‫‪D 6500mm‬‬ ‫كال الطابعتي���ن تس���تخدمان تقنية تصوير‬ ‫‪ Océ VariaDot‬إلنت���اج النص���وص دقيقة‬ ‫والخط ��وط باإلضاف���ة إلى األل���وان الصلبة‬ ‫ً‬ ‫والتدرج ��ات الملس���اء ‪ ،‬وتبع���ا لكانون فإن‬ ‫سلس ��لة ‪ Océ Arizona1200‬تقدم���ان‬ ‫افض ��ل توفي���ر في األحب���ار في الس���وق مع‬ ‫وسطي يقدر ب ‪ 8‬ملل بالمتر المربع‪.‬‬ ‫ه ��ذا ويقول بيي���ر اوليفيي���ر اس���تيبان مدير‬

‫‪Contact‬ف���ي‬ ‫‪ TDS/DGS‬األوروب���ي‬ ‫التس���ويق ل‬ ‫‪us‬‬ ‫ً‬ ‫ضخمة‬ ‫"كانون ي���وروب" أن هن���اك فرصا‬ ‫‪Hollanders Printing Systems‬‬ ‫لمتعه���دي خدم���ات الطباعة م���ن الحجم‬ ‫ً‬ ‫المتوس���ط ليتابع���و تنمية أعمالهم س���واءا‬ ‫كان تركيزه���م التواص���ل الغرافيك���ي‬ ‫‪Meerenakkerplein‬‬ ‫والتغلي���ف والطباعة ‪31‬‬ ‫الطباعة‬ ‫الصناعي���ة أو‬ ‫‪De Hurk 8630‬‬ ‫المنافس���ة‬ ‫بالمف���رق إال أن���ه وللبقاء ضمن‬ ‫‪5652 BJ Eindhoven‬‬ ‫أولئ���ك‬ ‫فعليه���م أن يكون���وا ف���ي مقدم���ة‬ ‫‪T +31(0)40 711 0 711‬‬ ‫‪F +31(0)40‬‬ ‫الذي���ن يقدم���ون ‪711 0 717‬‬ ‫نوعي���ة‬ ‫منتج���ات ذات‬ ‫‪E info@hollanders-ps.nl‬‬ ‫ألجلها‬ ‫عالية وس���ريعة وتس���تحق مايدف���ع‬ ‫‪W www.hollanders-ps.nl‬‬ ‫‪Océ Arizona‬‬ ‫فالسلس���لة ‪ 1200‬م���ن‬ ‫‪@HollandersPS‬‬ ‫ً‬ ‫‪HollandersPS‬‬ ‫صمم���ت وطورت خصيص���ا لمراعاة هذه‬ ‫‪hollanders-printing-systems‬‬ ‫المتطلبات"‪.‬‬ ‫‪HollandersPS‬‬ ‫ً‬ ‫هذا وس���تعرض كان���ون أيض���ا الطابعتين‬ ‫ذات خاصي���ة "إيم���اج بروغ���راف" الطابعة‬ ‫‪ iPF770 MFP‬والطابع���ة ‪iPF770 MFP‬‬ ‫‪ L24‬الطابعت���ان ذات مس���توى الدخ���ول‬ ‫الجدي���د والمتع���دد االس���تعمال واللت���ان‬ ‫تس���تهدفان اس���تخدامات المكات���ب ف���ي‬ ‫قطاعات كاإلنشاءات والهنسة واإلعمار ‪.‬‬

‫سيكش���ف هوالن���درز المصنع���ون األلمان‬ ‫النق���اب ع���ن الطابع���ة ‪ColorBooster DS‬‬ ‫طابعة األقمش���ة التي تطبع عل���ى الوجهين‬ ‫ذات الع���رض ‪ 3.2‬والق���ادرة عل���ى الطباعة‬ ‫بدقة ‪ 0.07‬ملم‪.‬‬ ‫هذا ويقول جاكو أرتيسان توجين الرئيس‬ ‫التنفي���ذي "إن الطباع���ة عل���ى الوجهي���ن‬ ‫ً‬ ‫ً‬ ‫بنسبة ‪ %100‬ليس أمرا شائعا في هذه األيام‬ ‫وق���د نجحنا ف���ي تطوي���ر ه���ذه الخاصية‪،‬‬ ‫فالطابع���ة ‪ ColorBooster DS‬هي الطابعة‬ ‫األكثر ف���رادة المتواجدة في الس���وق والتي‬ ‫تم اختبارها في أربع مواقع مختلفة للزبائن‬ ‫على عدد من مواد البوليستر فنحن النفتح‬ ‫لالفتات المطبوعة على الوجهين فحس���ب‬ ‫ً‬ ‫ولك���ن أيض���ا لديك���ورات المن���زل ذات‬ ‫الوجهين وكذلك األزياء‪.‬‬ ‫ويق���ول المدي���ر التنفي���ذي للتقني���ة بيت���ر‬ ‫ً‬ ‫هوالندر مضيفا "لقد نجحنا في الحصول‬ ‫ً‬ ‫على اللون نفسه تماما في األمام والخلف‬ ‫م���ع كمي���ة الحب���ر المخصص���ة وتش���كيل‬ ‫الجانبي���ة‪ ،‬أم���ا بالنس���بة لألقمش���ة الملونة‬ ‫والمنس���وجة ذات الج���ودة العالي���ة فق���د‬ ‫أصب���ح باإلمكان طباعته���ا بخطوة واحدة‬ ‫كح���ال الالفت���ات القماش���ية ذات الطرفين‬ ‫وكل ه���ذا يت���م إنج���ازه بكلف���ة إنت���اج أقل‬ ‫ً‬ ‫وأصبح متوفرا لمجموعة أوسع من الزبائن‬ ‫ويتسع هذا ليشمل إمكانات اإلبداع"‪.‬‬ ‫ً‬ ‫ه���ذا وس���تعرض الش���ركة أيض���ا طابع���ة‬ ‫األقمش���ة الرقمي���ة ذات الط���رف الواح���د‬ ‫‪ ColorBooster 320‬الطابع���ة المعياري���ة‬ ‫ذات مس���توى الدخل القابل للترقية لنقل‬ ‫الصب���اغ ونش���ره مباش���رة عل���ى القم���اش‬ ‫لطباعته وقد صممت ‪ColorBooster 320‬‬ ‫ً ً‬ ‫لتقدم للمس���تخدمين تنميط���ا مرنا يمكن‬

‫ترقيته في هذا المجال بالكيفية وفي الوقت‬ ‫ال���ذي تحتاج���ه في���ه إليها‪ ،‬وهن���اك عرض‬ ‫جديد لهذه السنة وسيكون هناك إمكانية‬ ‫لترقيته في هذا المجال إلى تشكيلة الرأس‬ ‫التراكمي وإلى سرعة تقدر ب ‪ 120‬متر مربع‬ ‫بالساعة وستقدم الطابعة ‪ColorBooster‬‬ ‫‪ 320‬م���زودة برؤوس "ريكو جين" الخمس���ة‬ ‫القابل���ة للتغي���ر م���ن الزبائ���ن م���ع األصبغة‬ ‫ذات األس���اس المائي و التي يمكن نش���رها‬ ‫مباش���رة بش���كل نموذج���ي والمناس���بة‬ ‫للطباع���ة المباش���رة وثب���ات الض���وء‬ ‫العال���ي واس���تقرار اإلنت���اج خ�ل�ال التتثبيت‬ ‫دون إخت�ل�اط لألل���وان أو إح���داث هال���ة‪.‬‬

‫‪46‬‬

‫الحدث الرقمي‬

‫معرض فيسبا ديجيتال ‪2016‬‬

‫التقنية الرقمية‬ ‫تعطي الطابعات‬ ‫قوى خارقة إضافية‬

‫‪49‬‬

‫يمي ��ز مع ��رض فيس���با ديجيت���ال ‪2016‬‬ ‫الذكرى الس���نوية العاش���رة للعرض الذي‬ ‫ً‬ ‫يحمل ماركة فيس���با ديجتي���ال مركزا على‬ ‫التطبيقات والتقنيات الرقمية على النقيض‬ ‫م ��ن "جلوب���ال إكس���بو " المع���رض األكب���ر‬ ‫واألكث ��ر ش���مولية كان التدش���ين لمعرض‬ ‫فيس ��با ديجتي���ال في ع���ام ‪2006‬ف���ي ‪RAI‬‬ ‫أمس ��تردام ومن���ذ ذل���ك الح���دث ق���د تطور‬

‫ونم���ا عل���ى م���دى س���تة إص���دارات زيادة‬ ‫ف���ي جني���ف (‪ )2008‬وأمس���تردام (‪)2009‬‬ ‫وهامبورغ (‪)2011‬وبرش���لونة (‪)2012‬وميونخ‬ ‫(‪.)2014‬‬ ‫ه���ذا وق���د عل���ق المدي���ر الفرع���ي روز م���اك‬ ‫غيني���س "نح���ن متحمس���ون للع���ودة للى‬ ‫أمس���تردام م���ن أجل عرض هذه الس���نة‪،‬‬ ‫فقد مضى عشرسنوات منذ أن أطلقنا هذا‬

‫الحدث الرقمي المفاجئ‪.‬‬ ‫و ه���ا ه���و يعود م���ن جدي���د في ع���ام ‪2006‬‬ ‫ليتص���در فيس���با البطول���ة ف���ي الطباع���ة‬ ‫ً‬ ‫الرقمية معرفا إياه���ا بالحيز المتنامي الذي‬ ‫سيس���تفيد من الحدث الخ���اص به‪ ،‬ومن‬ ‫المذه���ل أن ترى كيف أن التقنية والحدث‬ ‫قد وصال الى مرحلة النضوح‪ ،‬و خالل هذا‬ ‫اإلط���ار الزمن���ي العش���ر س���نوات حتى اآلن‬

‫الطابعات ‪Océ Arizona UV‬‬ ‫‪ flatbed‬الثالثة الجديدة من كانون‬

‫السلسلة ‪ - Océ Arizona 1200‬الموديالت‬ ‫‪ 1240‬و‪ 1260‬و ‪ – 1280‬م ��ن الطابع ��ات‬ ‫المس ��طحة ال‪ UV‬والتي تستهدف العمل‬ ‫ف���ي صناع ��ة الع ��رض والالفت ��ات ومنتجو‬ ‫الطباع ��ة المتخصص ��ة والريبروغراف ��ر‬ ‫الناسخون بالتصوير ومختبرات التصوير‪.‬‬ ‫ه���ذا ه ��و الجي ��ل الراب ��ع م ��ن آالت ‪Océ‬‬ ‫ً‬ ‫‪ Arizona‬ويقترض النس ��ق الجديد ميزاتا‬ ‫من السلسلة ‪ 6100‬التي انطلقت من فيسبا‬ ‫ً‬ ‫‪ 2015‬ف ��ي كولي ��ن ويق ��دم ميزات ��ا جدي ��دة‬ ‫وهن ��اك قياس ��ين للقاع ��دة م ‪1.25x2.5‬‬ ‫و‪2.5x3.08‬م والمخ ��روط اإلعالم ��ي كخيار‬ ‫إضاف ��ي م ��ن أجل إع�ل�ام م ��رن قائم حتى‬ ‫عرض ‪ 2.2‬م‪.‬‬ ‫ً‬ ‫تبع ��ا للش ��ركة فالهندس ��ة المس ��طحة‬ ‫للسلس ��لة الجدي ��دة قد صمم ��ت لتعطي‬ ‫ً‬ ‫أكث ��ر المنص ��ات تعددا لالس ��تخدام في‬ ‫الطباع ��ة بالصيغ ��ة العريض ��ة إذ أصب ��ح‬ ‫بمق ��دور متعه ��دي خدم ��ات الطباع ��ة أن‬ ‫يطبع ��و مباش ��رة على المواد غي ��ر العادية‬

‫‪ME‌Printer March 2016‬‬

‫‪ME‌Printer March 2016‬‬

‫يستمر معرض فيسبا ديجيتال في كونه بطل الطباعة الرقمية في إصداره‬ ‫ً‬ ‫مشتمال تطبيقات الالفتات والغرافيكيات واألقمشة والتزيين‬ ‫العاشر‬

‫والزال عرضن���ا ف���ي قوت���ه وم���ع المجاالت‬ ‫المكملة "لفيس���با تيكس���تايل" و "يوريبيان‬ ‫س���اين إكس���بو" و"برينتي���ورز " س���يكون‬ ‫هناك أس���باب أكثر من ذي قبل للطابعين‬ ‫المتخصصين لحضور الحدث وتحري‪.‬‬ ‫ً‬ ‫ومجددا س���يقام معرض "يوريبيان ساين‬ ‫ً‬ ‫إكس���بو آن���د" جنب���ا إل���ى جن���ب مع فيس���با‬ ‫ديجتيال ‪.2016‬‬ ‫هذا وس���يقدم معرض فيس���با تيكس���تايل‬ ‫ً‬ ‫المعرض الذي حصل على اس���مه حديثا‬ ‫قاع���ة مخصص���ة للطباع���ة الرقمي���ة على‬ ‫األقمش���ة وتزيي���ن األلبس���ة والالفت���ات‬ ‫القماشية واألقمشة الداخلية‪.‬‬ ‫أم���ا "برينتيورز" بعد انطالقت���ه الناجحة في‬ ‫فيس���با غلوبال إكس���بو العام الماضي فقد‬ ‫نال مكانه ضمن فيسبا ديجتال ‪2016‬وقد‬ ‫ألق���ى الض���وء عل���ى التطبيق���ات الداخلي���ة‬ ‫المبدعة والخاص���ة بالحياة الواقعية والتي‬ ‫يمك���ن أن تنج���ز بالطباع���ة الرقمي���ة للزوار‬ ‫ليمشو خالله ويتلقون اإللهام‪.‬‬ ‫قام���ت حمل���ة تس���ويق فيس���با ديجت���ال‬ ‫‪ 2016‬العالمي���ة بدع���وة متعه���دي خدمات‬ ‫الطباعة التخصصية (‪ )PSPs‬ليصبح هذا‬ ‫المعرض ديجتال برينت هيرو هذه السنة‪.‬‬ ‫إذ مي���زت الحمل���ة المتعددة األقني���ة ثالثة‬ ‫أبطال خارقين مجسدين التقنيات الهامة‬ ‫في الع���رض ديجيمان (الطباع���ة الرقمية)‬ ‫تيكس���تايل وم���ان (طباع���ة األقمش���ة) و‬ ‫ايسيمان (الالفتات)‪.‬‬

‫وبالنس���بة لروزفإن قص���ة " البطل الخارق"‬ ‫تؤك���د حقيق���ة أن الرقمي���ة باإلضاف���ة إل���ى‬ ‫ً‬ ‫األقمش���ة والالفت���ات قد أصبح���ت فرصة‬ ‫حقيقي���ة للطابعي���ن بالصيغ���ة العريض���ة‬ ‫عل���ى م���دى العش���ر س���نوات‪ ،‬فالس���مات‬ ‫المرتبط���ة باألبط���ال الخارقي���ن يمك���ن‬ ‫تطبيقه���ا على مجموعتنا الرقمية للطباعة‪،‬‬ ‫فالتقني���ة الرقمي���ة تمن���ح الطابعي���ن ق���وى‬ ‫خارق���ة إضافية واالمكاني���ة لتطوير عملهم‬ ‫وه���ي مث���ل أبطالن���ا الخارقي���ن ه���م أق���وى‬ ‫عندم���ا يجتمع���ون ويق���ول روز "إن القدرة‬ ‫عل���ى التكي���ف م���ع التغي���رات ف���ي التقني���ة‬ ‫ومتطلبات الزبائن ه���ي قوة لمجتمعنا وفي‬ ‫فيس���با ديجتيال ‪ 2016‬سيتمكن الزوار من‬ ‫اكتشاف األدوات والمعرفة التي ستزودهم‬ ‫بمستقبل رقمي خارق‪.‬‬ ‫إن إص���دار ‪ ،2016‬م���ن ‪ 8‬ال���ى ‪ 11‬م���ارس‪،‬‬ ‫سيغطي مساحة أرضية أكبر من أي حدث‬ ‫في تاريخ الع���روض الرقمية مع ‪450‬عارض‬ ‫يحتل���ون مس���احة تق���در ب‪42000‬متر مربع‬ ‫ومايزي���د ع���ن س���بع قاع���ات ف���ي "‪RAI‬‬ ‫ً‬ ‫إيكزيبشن سينتر" يمثل هذا نموا يزيد عن‬ ‫‪ %159‬عم���ا كانت عليه في اإلص���دار األول‬ ‫في ع���ام ‪ 2006‬ويمثل "ريك���وه" واحدة من‬ ‫اإلضاف���ات الجدي���دة لمحفظ���ة الع���ارض‬ ‫لع���ام ‪ 2016‬كم���ا كان هن���اك عارض���ون‬ ‫آخرون يعرضون للم���رة األولى في العرض‬ ‫يتضمن���ون ‪AT Graphix, ATS Colore‬‬ ‫‪Digital, CWT Tools, Ex-cel Plastics,‬‬

‫‪FH-Union UK, Impronta Gadget,‬‬ ‫‪Luscher Tschudi, Provis Pals Print‬‬ ‫وأم ��ا الزائ ��رون والس ��يما الطابع ��ون‬ ‫المتخصص ��ون فإليك ��م نظ ��رة عام ��ة‬ ‫تمهيدية عما س ��يعرض في معرض فيسبا‬ ‫ديجيتال ‪.2016‬‬

‫‪48‬‬

‫مقالة خبير‬

‫استراتيجيات التغيير‬

‫‪Technology Mix 2014‬‬ ‫‪Entirely digital 38.9%‬‬ ‫‪24.1%‬‬

‫ ‪Multi-technology, but mostly digital‬‬

‫ ‪Multi- technology, with no single process 14.8%‬‬ ‫‪dominating‬‬ ‫‪13.0%‬‬

‫ ‪Multi-technology, but most analog‬‬

‫‪Entirely analog 9.3%‬‬

‫‪Technology Mix 2013‬‬ ‫‪Entirely digital 28.9%‬‬ ‫‪34.0%‬‬

‫ ‪Multi-technology, but mostly digital‬‬

‫ ‪Multi- technology, with no single process 12.4%‬‬ ‫‪dominating‬‬ ‫‪10.3%‬‬

‫ ‪Multi-technology, but most analog‬‬

‫‪51‬‬

‫مناط���ق الس���وق – أي قط���اع يمك���ن أن‬ ‫يعود بالربح والنمو على عملك ؟‬ ‫إنن ��ي اعتق ��د أنه م���ن اآلمن أن تق���ول بأن‬ ‫العديد م ��ن نم���اذج العمل تح���ت الخطر‪،‬‬ ‫فه ��ذه حقيق���ة مقبول���ة فمعرفت���ك الدقيق���ة‬ ‫بالعم ��ل قد ش���هدت العديد م���ن التغيرات‬ ‫واالنهي ��ارات المتزايدة فالن���اس يكافحون‬ ‫ً‬ ‫بم ��ا قام ��وا بإنتاجه م���رة وتقيي���م االرتباط‬ ‫القائ ��م‪ ،‬والعدي���د منه���م يتخ���ذون الطريق‬ ‫الس ��هل ويمض���ون أيامهم بالش���كوى ‪...‬‬ ‫اممم ��م ربم���ا الديناص���ورات اش���تكو م���ن‬ ‫بيئتهم المتغيرة أيضا‪.‬‬ ‫هذا ش ��يء عظي���م ألولئ���ك الذي���ن يحبون‬ ‫التغيير!‬ ‫أجب عن هذه األسئلة ‪:‬‬

‫ً‬ ‫‪ .1‬هل عملك مس���تعد ليجد سوقا جديدة‬ ‫ويطور زبانه في هذا العالم الجديد الشجاع‬ ‫‪ .2‬اذا كان نم���وذج عمل���ك ق���د ت���م إثبات���ه‬ ‫واختب���اره إس���أل نفس���ك ه���ل منهج���ي‬ ‫س���يعمل ف���ي‪ - 2020‬وه���ذا فقط عل���ى بعد‬ ‫خمس سنوات فقط من اآلن؟‬ ‫باإلش���ارة إلى االعلى إلى استطالع حديث‬ ‫ف���ي الواليات المتحدة ت���م إجراؤه من قبل‬ ‫‪ SGIAA‬هناك الكثير مما يمكنك أخذه إلى‬ ‫موطنك من هذه القيم‪ ،‬إال أنه وبالنسبة لي‬ ‫فالرائع في هذا هو االس���تمرار في الميل الى‬ ‫الرقمية بش���كل كامل وله���ذا مالطور الذي‬ ‫يلي الرقمية ؟‬ ‫هذا هو السؤال كبير !‬ ‫لذل���ك فالتح���دي ال���ذي يواجهك ه���و فهم‬ ‫األس���واق المتنامية واالنتف���اع منها فالتطور‬

‫التقن���ي المناف���س ي���زداد ويحم���ل المزي���د‬ ‫بس���رعة لذل���ك فالتح���دي ال���ذي يواجهك‬ ‫هو – أي من األس���واق الس���ريعة التطور في‬ ‫التقنية الرقمية الذي يناسبك وزبائنك ؟‬ ‫• الطباع���ة اإلضافي���ة أو ثالثية األبعاد–‬ ‫تخي���ل طابع���ة ثالثي���ة األبع���اد للصيغ���ة‬ ‫العريض���ة تطبع واجه���ة مضيئ���ة أو واجهة‬ ‫ع���رض أوالفت���ة وق���د كن���ت في بن���اء ألحد‬ ‫الزبائن االس���بوع الماضي وكان���وا بحاجة‬ ‫لدعامة لتعليق الالفتة على الحائط – نعم‬ ‫لقد طبعوها بتقنية ال‪! 3D‬‬ ‫• الالفت���ات اللين���ة ‪ -‬ه���ذه ق���د تط���ورت‬ ‫ومستقبلها غير محدود‬ ‫• اإلع�ل�ان الرقم���ي ‪ -‬بالطب���ع لق���د كان‬ ‫ً‬ ‫موج���ودا لفت���رة م���ن الزم���ن إال أن���ه مرتفع‬ ‫الثمن بشكل كبير‬

‫‪ -4‬هل يمكن ألسلوب إدارتك أن‬ ‫يعالج ازدياد التحديات التي تفرضها‬ ‫عليك التقنيات ومسايرتها؟‬ ‫نعم سأريك التحيز في هذه العبارة البسيطة‬ ‫اذا ل���م تكن تس���تخدم برام���ج الكومبيوتر‬ ‫لتطوي���ركل م���ن اقتباس���اتك وإدارة أوراق‬ ‫عمل���ك وموازنة انتاجك وتكميل تس���ويقك‬ ‫وانت���اج حس���اباتك والتطوي���ر االفتراض���ي‬ ‫لجميع نواحي س���ير عملك فلم���ا ال تفعل؟‬ ‫ببس���اطة ضع إذا اس���تطعت أن تجد ً‬ ‫عمال‬ ‫على درج���ة قصوى في الج���ودة والصحة‬ ‫ً‬ ‫ً‬ ‫في ثواني‪ ،‬صورا مرتبطة والزبون‪ ،‬حس���نا‪،‬‬ ‫أنت تحرق النقود‪.‬‬ ‫وكذل���ك األمر بالنس���بة لاللت���زام في جميع‬ ‫ال���دول الغربي���ة فه���و لغ���ز جديد ف���ي عمل‬ ‫الطباع���ة والالفت���ة يدع���ي الن���اس ع���دم‬ ‫معرفت���ه‪ .‬دعن���ا نقوم بنظ���رة عل���ى الواقع‪،‬‬ ‫قواني���ن العمل والصح���ة واألمان (‪)WHS‬‬ ‫في ميلبورن وغيرها من األعمال المشهورة‬ ‫في الالفتة قد تم تس���بب في التغريم بمبلغ‬ ‫كبير من المال لذلك ق���د حان الوقت لفهم‬ ‫أن ه���ذه القضي���ة المش���هورة س���يكون لها‬ ‫تأثيرها المباشر عليك‪.‬‬ ‫إن الحقيق���ة البس���يطة ف���ي ه���ذه القضية‬ ‫تكمن في أن ضرائب بحوالي ‪250000‬دوالر‬ ‫س���تقود عل���ى األغل���ب التهام���ات قضائية‬ ‫ً‬ ‫وربم���ا الس���جن‪ ،‬فالجه���ل لي���س ع���ذرا‪،‬‬ ‫فقوانين العم���ل والصحة واألمان (‪)WHS‬‬ ‫موج���ودة منذ عق���ود وأنت بحاج���ة للعمل‬ ‫بالتوافق معها اآلن ‪.‬‬ ‫هذا وهناك طرق بسيطة ومؤثرة لتأدية هذا‬ ‫االلتزام ضمن أوس���ع الجوانب من عملك‬ ‫ً‬ ‫والتي ينبغي أن تصبح جزءا من الحل كما‬

‫‪ -5‬أين تكمن السبل التي تطور الفوائد‬ ‫الحقيقية العائدة عليك وعلى عملك‬ ‫وعلى زبائنك في مخططاتك المستقبلية‬ ‫ربم���ا النقطة الرئيس���ية للمق���ال بأكمله إن‬ ‫كن���ت أتح�ل�ا بالج���رأة الكافي���ة ه���و عملك‬ ‫المس���تقبلي؟ مرة أخرى أتحداك أن تأخذ‬ ‫هذه الجملة البس���يطة بالحسبان " العمل‬ ‫ال���ذي لديه العالقة األفضل م���ع الزبون هو‬ ‫العمل الذي سينتصر"‬ ‫ي���دور ه���ذا الموض���وع بأكمله ح���ول الفهم‬ ‫ً‬ ‫واإلصغاء لحاج���ات الزبائن‪ ،‬حس���نا ربما‬ ‫ق���د تق���ول أن ه���ذا لي���س بجديد ونع���م أنا‬ ‫مواف���ق عليه إال أن���ه في الس���نوات القادمة‬ ‫س���نرى تغيرات هائلة في التقنيات وسرعة‬ ‫ف���ي اإلنت���اج وزيادة ف���ي عدد الف���رص هل‬ ‫سيكون هذا لك أو ستتركه يتجاوزك؟‬ ‫س���أقدم لمح���ات صغي���رة ع���ن ع���دد‬ ‫الخي���ارات الت���ي تحتاج لعمله���ا وهذه فقط‬ ‫القليل منها ‪:‬‬ ‫• ق���م برؤي���ة واضح���ة النتاج العم���ل الذي‬ ‫س���تقوم ب���ه ألن���ك دونه���ا ل���ن تتمك���ن من‬ ‫معرف���ة مان���وع الخدمات والمنتج���ات التي‬ ‫ستتخصص بها وتطورها من أجل زبائنك‬ ‫• قرر مالذي ستحتاج إليه من أجل عملك‬ ‫ع���رف منتجات���ك واحتياجات���ك ث���م ط���ور‬ ‫زبائنك األساسيين حول هذه الرؤية‬ ‫• مال���دور الذي يقوم ب���ه عملك في إضافة‬ ‫قيمة لعمل زيائنك؟‬ ‫ً‬ ‫• ه���ل عملك فقط أن تكون موردا أو ينبغي‬ ‫أن تصي���غ ش���راكة لوجس���تية لمنتجات���ك‬ ‫ً‬ ‫ً‬ ‫وخدماتك ونوعيتها لتصبح واقعا جزءا من‬ ‫خط الخدمة للزبائن الفعال‬

‫• ربما كان مستقبلك قائم في التجارة عبر‬ ‫اإلنترن ��ت‪ ،‬أن تع ��رض الطل ��ب المضبوط‬ ‫ً‬ ‫ش ��خصياعبر اإلنترن ��ت حي ��ث أن تطوي ��ر‬ ‫ً‬ ‫بوابة الطلب سيكون جزءا من خط خدمة‬ ‫الزبائن الفعال‬ ‫• عرف احتمال زي ��ادة القيمة االقتصادية‬ ‫للعمل وقرر فيما إن كنت بحاجة إلى الشد‬ ‫أو الدفع وأما تفس ��ير هذا فهو ‪( :‬الش ��د) أي‬ ‫عندما يريد الزبون ش ��راء منتج ما و(الدفع)‬ ‫عندم ��ا يق ��وم عمل ��ك بتحقي ��ق حاج ��ة‬ ‫ً‬ ‫الزبون هل هذا النموذج س ��يكون مس ��تمرا‬ ‫للمس ��تقبل بالنس ��بة ل ��ك؟ أو س ��يكون‬ ‫شدك؟‬ ‫• عرف أي إعاقات محتملة التي يمكن أن‬ ‫تظهر فتعيق الصادر الناجح‪ ،‬إعمل قائمة؟‬ ‫• هل لديك أية مخاوف أو ش ��كوك؟ إعمل‬ ‫قائمة؟‬ ‫• ه ��ل س ��يكون هناك ط ��ور انتقال ��ي لتغيير‬ ‫وجهة التسويق ؟‬ ‫ض ��ع الخط ��ط إلدارة عملي ��ة التس ��ويق‬ ‫والمبيع ��ات ابتك ��ر سياس ��ات لبن ��اء الثق ��ة‬ ‫واالحت ��رام واالرتب ��اط بالناس المناس ��بين‬ ‫ضم ��ن عم ��ل زبائنك وأم ��ا الطري ��ق الذكي‬ ‫والس ��هل لفع ��ل ه ��ذا ه ��و بجل ��ب خبي ��ر !‬ ‫لماذا؟واح ��دة م ��ن أكث ��ر بيئ ��ات العم ��ل‬ ‫المش ��حونة بالعواط ��ف الت ��ي س ��تجد فيها‬ ‫نفسك ستستمر بال توقف وستلتزم بإعادة‬ ‫ً‬ ‫اختراع عملية ستكون مرتاحا معها‪.‬‬

‫‪ME‌Printer March 2016‬‬

‫‪ME‌Printer March 2016‬‬

‫‪Entirely analog 14.4%‬‬

‫• ظهور موضات الطابعة الرقمية ‪" -‬أسواق‬ ‫الالفت���ات والغرافيك" هي ج���زء من مناطق‬ ‫مثل مكان سوق الديكور أو التغليف‪.‬‬ ‫نظرتي نحو المس���تقبل – يحتاج الس���وق‬ ‫إل���ى رج���ال أعم���ال يتصف���ون بالنش���اط‬ ‫واإلب���داع والتركي���ز عل���ى الس���وق والذي���ن‬ ‫س���يظهرون أنفس���هم عندم���ا يص���ادف‬ ‫الزبائ���ن المش���اكل ويصبح���ون متعهدي‬ ‫الحلول الغرافيكية النهائيين‪.‬‬

‫ينبغ���ي ل���ك أن ترى ه���ذا بوض���وح فأنظمة‬ ‫ً‬ ‫(‪ )WHS‬ليست عبئاعليك فهي القانون‪.‬‬ ‫ً‬ ‫ألي���س الخي���ار األكث���ر ذكاءا ه���و أن تدم���ج‬ ‫قواني���ن العمل والصح���ة واألمان‪)l(WHS‬‬ ‫م���ع عمل���ك مث���ل برام���ج إدارة عمل���ك في‬ ‫روتين���ك اليوم���ي ورؤيتها كوس���يلة انتاجية‬ ‫فإن كن���ت تظ���ن أن بإمكان���ك أن تتجنب‬ ‫اإللت���زام و أن تقدم مليون س���بب لهذا‪ ،‬إذا‬ ‫ً‬ ‫م���ن المرجح كثيرا أن ه���ذا إقرار منك بأنك‬ ‫تخرق القانون‪.‬‬

‫‪50‬‬

‫مقالة خبير‬

‫استراتيجيات التغيير‬

‫لماذا األعمال‬ ‫تناضل من أجل التغير؟‬

‫ً‬ ‫في الواقع هناك تقريبا عدد ال متناه من األسباب‬ ‫للمكافحة من أجل التغيير‬ ‫جون هارفيلد المستشار اإلداري في "كونترول زون كونسلتينغ"‬

‫ً‬ ‫أوال دعنا نلق نظرة إلى تغير العالم‬

‫خلفها أو تستنزفهم‬ ‫ً‬ ‫• عدم األم���ان – إن الضغوط غالبا وليدة‬ ‫المجه���ول – لذلك أبق فريق���ك على اطالع‬ ‫بطريقة مناسبة‬ ‫• انحس���ار ف���ي الطاق���ة أو الخس���ارة‬ ‫أوالمظه���ر الع���ام ‪ -‬يخاف العدي���د التغيير‬ ‫من مهاراتهم ويتركهم يش���عرون بالسخف‬ ‫أو قل���ة الكف���اءة أو يخف���ض م���ن ثقته���م‬ ‫بأنفسهم‬ ‫‪ -2‬المعدات – زيادة في‬ ‫االنتاج سوف تدهشك‬ ‫على مدى العقود الثالثة الماضية لقد رأينا‬ ‫ً‬ ‫معدال ف���ي التغيير أرغب ف���ي عرضه ويقدر‬ ‫ب‪ 3000‬بالمية زيادة ع���ن نقطة البداية في‬ ‫الالفتات ويتضمن ه���ذا الصيغة العريضة‬ ‫وأما بالنس���بة للصيغة الصغي���رة للطباعة‬ ‫فقد كانت الزيادة أكث���ر من هذا بأضعاف‬ ‫كثيرة‪.‬‬

‫‪ -1‬الناس – هل أنتم جاهزون للتغيير ؟‬ ‫ً‬ ‫باعتبار الناس مفتاحا لعملك فمن الحكمة‬ ‫ً‬ ‫أن ت���درك أنه���م أيض���ا بحاج���ة للتطوي���ر‬ ‫ً‬ ‫والمس���اعدة لفه���م التغيي���ر خصوص���ا‬ ‫باعتباره���م يكون���ون نس���بة كبي���رة م���ن‬ ‫التكلف���ة فقدرتك أن تعمل م���ع فريقك هام‬ ‫لبقاء عملك‪.‬‬ ‫ً‬ ‫• لق���د كنا دائما نقوم ب���ه بهذه الطريقة –‬ ‫العادات القديمة صعب���ة التغيير والتحدي‬ ‫ال���ذي يواجه���ك ه���و تطوي���ر أولئ���ك الذين‬ ‫يريدون التغيير‪.‬‬ ‫• الن���اس يقاوم���ون العم���ل دون تفكير ‪-‬‬ ‫العديد يس���تطيعون العم���ل بين كونهم في‬ ‫التحك���م أو اتب���اع المجموع���ة أي مراجع���ة‬ ‫الفريق‬ ‫• مال���ذي يوج���د فيه���ا ألجل���ي؟ إن فه���م‬ ‫عملي���ة التغيي���ر مرتب���ط بالن���اس المعنيين‬ ‫والذي���ن يمض���ون وقتهم في تعل���م الفوائد‬ ‫والمميزات الموجودة ألجلهم‪.‬‬ ‫• االس���تنزاف‪ :‬األعم���ال الت���ي تتغي���ر‬ ‫ً‬ ‫باس���تمرار دون اتزان غالبا ما تترك الفريق‬

‫دعن���ا نلق نظ���رة عل���ى صانعي الق���رار في‬ ‫العقود القليلة الماضية‪:‬‬ ‫• كتاب���ة الالفتة إل���ى الكتاب���ة بالفينيل‪-‬‬ ‫كان���ت صناع���ة الالفت���ة لعق���ود تطب���ق‬ ‫باس���تخدام التقنيات التقليدي���ة في أوائل‬ ‫الثمانين���ات‪ ،‬وقد رأين���ا أن مهارات صناعة‬ ‫الالفت���ة التقليدية اليدوية والتي تأخذ عادة‬ ‫ساعة ونصف لواحد متر مربع من الكتابة‬ ‫العادي���ة قد تم تخفيض الم���دة إلى حوالي‬ ‫عش���ر دقائق وهذا هو التغيي���ر – أي زيادة‬ ‫االنتاج‪%900‬‬ ‫• أحرف الفينيل إل���ى الطباعة الرقمية –‬ ‫في أواخر التس���عينات شهدنا تطور معدات‬ ‫ً‬ ‫الطباع���ة الرقمية للصيغ���ة العريضة بداية‬ ‫م���ن إنتاج مايق���ارب ‪1‬مت���ر مربع بالس���اعة‬ ‫الذي تع���رض للزيادة بس���رعة ليصل إلى‬ ‫حوالي ‪80‬متر مربع بالس���اعة بالنس���بة لما‬ ‫يطل���ق علي���ه اآلن الطابع���ات االقتصادية‬ ‫المنخفض���ة الحج���م كم���ا ه���و الح���ال في‬ ‫معظ���م محالت طباع���ة الالفتات‪ ،‬وضعف‬ ‫ه���ذا االنت���اج لتلك المتوس���طة الم���دى إلى‬

‫جون هارفيلد‬ ‫جون هارفيلد المستش ��ار اإلداري لعمل‬ ‫االستش���ارة واإلرش ��اد وتطوي ��ر البرام ��ج‬ ‫وتصمي���م المواق���ع اإللكتروني ��ة ف ��ي‬ ‫"كونت���رول زون كونس ��لتينغ" اس ��تراليا‬ ‫ويعم���ل ضم���ن المناط ��ق األساس ��ية‬ ‫لتطوي���ر العمل واإلبداع للمه ��ن المبدعة‬ ‫ً‬ ‫كم���ا يعمل ج���ون أيضا كمدي ��ر ل "كيم‬ ‫ً‬ ‫سوفت وير" والتي تهدف لوضع مقياسا‬ ‫ألدارة الن���اس و المعلوم ��ات والملف ��ات‬ ‫والم���وارد وإدارة البيان ��ات لمش ��اريع‬ ‫الغرافيكس والالفتات‪.‬‬

‫‪ME‌Printer March 2016‬‬

‫الفعل ‪ -1 :‬أن تصن���ع االختالف أو تصبح‬ ‫ً‬ ‫مختلف���ا "اقت���راح لتغيير العم���ل الذي نقوم‬ ‫به " أو‬ ‫ً‬ ‫‪ -2‬أخ���ذ أو اس���تخدام آخ���ر عوض���ا عن���ه‬ ‫"يتوج���ب تغيير االنت���اج األصلي للمعدات‬ ‫ً‬ ‫التي لدينا لتعطي انتاجا آخر "‬ ‫االسم ‪ :‬هي العملية التي من خاللها يحدث‬ ‫االختالف "التغيير من مصنع للالفتات إلى‬ ‫متعهد حلول غرافيكية "‬ ‫إن السبب الرئيسي لفشل العمل يمكن أن‬ ‫يعرف بعدم ق���درة المنظمة عل���ى التغيير‪،‬‬ ‫فلماذا التغيير صعب للغاية ؟‬ ‫في الواقع هناك عدد ال متناه من األس���باب‬ ‫للمكافحة من أجل التغيير‬ ‫هن���ا يوج���د أف���كار قليل���ة ح���ول التغيي���ر‬ ‫الس���تعراضها دون التط���رء لس���بر األم���ور‬ ‫بعمق‪:‬‬

‫الطابعات ذات الحجم الكبير – دعنا نقول‬ ‫أن االنتاج قد ازداد بنسبة ‪%200‬‬ ‫• طباع���ة األوفس���يت لطباع���ة الصيغة‬ ‫الصغي���رة – حتى المراق ��ب العادي ينبغي‬ ‫أن يس ��تخلص أن ه ��ذه المنطقة ش ��بيهة‬ ‫بالث ��ورة الت ��ي حدثت ف ��ي صناع ��ة الالفتة‬ ‫والصيغ ��ة العريض ��ة إذ انغمس مش ��غلوها‬ ‫ً‬ ‫ف���ي تقدي ��م التقني ��ات الجديدة كلي ��ا ‪،‬إنه‬ ‫م���ن العدل أن نقول أن معظم هؤالء الذين‬ ‫انتهجوا التغيير هم قادة السوق‪.‬‬ ‫ف���ي حي ��ن أن أولئك الذين ل ��م يقوموا بهذا‬ ‫التغيي ��ر أخ ��ذو يضمحل ��ون أو يندمج ��ون‬ ‫ً‬ ‫أو يخس ��رون أو ال زال ��وا يمتلك ��ون س ��وقا‬ ‫خاصة به ��م للبقاء‪ ،‬نعم إنه م ��ن الواضح‬ ‫أن ه ��ذه التقنيات دمجت صناعة الطباعة‬ ‫وصناعة الالفتات‪.‬‬ ‫• مالتالي؟ اس���تعد للمفاجأة ‪ -‬سأضعها‬ ‫أمام ��ك فه ��ي ال تتعل ��ق بح ��روف الفينيل‬ ‫ً‬ ‫أو الالفت ��ات المطبوع ��ة رقمي ��ا بالصيغ ��ة‬ ‫العريض ��ة بمع ��دل القياس بالمت ��ر المربع‬ ‫كأن تل ��ق نظ ��رة بعي ��دة الم ��دى‪ ،‬م ��ع‬ ‫تقني ��ات رؤوس الطابع ��ة مثل الش�ل�ال أو‬ ‫غيره ��ا من التقني ��ات المس ��جلة فإنه من‬ ‫المرج ��ح له ��ا أن تصل م ��ن ‪ 500‬متر مربع‬ ‫إل���ى مع ��دل ‪1000‬مت ��ر مرب ��ع عل ��ى م ��دى‬ ‫الس ��نين القليلة الماضية‪.‬‬ ‫ً‬ ‫كم ��ا يمكن ��ك أن تبق ��ى متأك ��دا أن ب ��أن‬ ‫الكثي ��ر م ��ن م ��زودي المع ��دات الثقيل ��ة‬ ‫المحلية والعالمية ستس ��تمر في إدهاشنا‬ ‫بقف ��زات أبع ��د نح ��و األم ��ام بم ��ا يتعل ��ق‬ ‫بالس ��رعة والنوعي ��ة م ��اذا ع ��ن باق ��ي‬ ‫التطبيق ��ات؟ ث ��ق ب ��ي ه ��ي جاه ��زة عل ��ى‬ ‫طاولة الرس ��م أو في نموذج ابتدائي‪.‬‬ ‫ً‬ ‫حسنا واآلن لدينا تدعى "صناعة الطباعة‬ ‫والالفتات والغرافيك" وأعتقد بأنها ليس ��ت‬ ‫النهاي ��ة ولكنها تعلمنا بش ��ن بداية جديدة‬ ‫فهل أنتم مس ��تعدون ؟ يمكنك أن تواس ��ي‬ ‫ً‬ ‫وتب ��رر لنفس ��ك به ��ذا التعلي ��ق – حس ��نا‬ ‫لق���د فعلتها حت ��ى اآلن لذلك ف ��إن اإلعداد‬ ‫سيكون البداية األولى لالستمتاع بالطريق‬ ‫أمامه‪.‬‬

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‫األخب ــار‬

‫اإلمارات‪ :‬دبي تطلق مشروع أكبر مكتبة في العالم العربي‬ ‫تضم المكتبة ثماني مكتبات متخصصة و‪ 1.5‬مليون كتاب مطبوع ومليوني كتاب‬ ‫إلكتروني‪ ،‬ومليون كتاب سمعي وسيتم افتتاحها عام ‪2017‬‬

‫أطل���ق نائب رئيس دولة اإلم ��ارات العربية المتحدة‪،‬‬ ‫رئيس مجلس الوزراء حاكم دبي الش ��يخ محمد بن‬ ‫راش���د آل مكت ��وم‪ ،‬مش ��روع اكبر مكتبة ف ��ي المنطقة‬ ‫العربية باستثمار يبلغ ‪ 367‬مليون دوالر‪ ،‬ومساحات‬ ‫تتج���اوز المليون قدم مرب ��ع‪ ،‬و‪ 4.5‬مليون كتاب بين‬

‫كتب مطبوعة وإلكترونية ومسموعة‪.‬‬ ‫ويق ��وم مبنى المكتب ��ة التي ُتفتتح ع ��ام ‪ 2017‬في خور‬ ‫دبي بمنطقة الجداف‪ ،‬وستكون محطة ألكثر من ‪100‬‬ ‫ً‬ ‫ً‬ ‫فعالية ثقافية ومعرفية سنوية‪ ،‬ومعرضا دائما للفنون‪،‬‬ ‫ً‬ ‫وحاضن ��ا لمؤسس ��ات متخصصة بدع ��م المحتوى‬ ‫العرب ��ي‪ .‬وس ��تعمل عل ��ى طباع ��ة ‪ 10‬ماليي ��ن كتاب‬ ‫وتوزيعه ��ا في العال ��م العربي خالل الس ��نوات المقبلة‪،‬‬ ‫واحتضان «جوائز محمد بن راشد للغة العربية» التي‬ ‫تبل ��غ قيمتها ‪ 2.4‬مليون دره ��م‪ ،‬وإطالق برنامج لدعم‬ ‫المحتوى العربي بترجمة ‪ 25‬ألف عنوان‪.‬‬ ‫وس ��تدعم ك ��ذاك «تح ��دي الق ��راءة العرب ��ي» الذي‬ ‫يض ��م ‪ 2.5‬ملي ��ون تلمي ��ذ م ��ن ‪ 20‬ألف مدرس ��ة في‬ ‫العال ��م العرب ��ي يعمل ��ون عل ��ى ق ��راءة ‪ 125‬ملي ��ون‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫كت ��اب س ��نويا‪ .‬كما س ��تضم مرك ��زا خاص ��ا لترميم‬ ‫المخطوط ��ات التاريخية‪ ،‬ومكتب ��ة خاصة بمقتنيات‬ ‫آل مكت ��وم‪ ،‬ومع ��ارض أدبي ��ة وفني ��ة ط ��وال الع ��ام‪،‬‬ ‫ً‬ ‫وملتق ��ى للمهتمين بالثقافة والعل ��وم‪ ،‬ومتحفا للتراث‬ ‫وتاري ��خ الحض ��ارة اإلنس ��انية‪ .‬وستتس ��ع مراف ��ق‬ ‫المكتبة لـ ‪ 2600‬زائ ��ر في ّ‬ ‫أي وقت‪ .‬وتحوي تطبيقات‬

‫وتقنيات حديثة للغوص في ‪ 1.5‬مليون عنوان‪.‬‬ ‫وأكد الش ��يخ محمد بن راش ��د آل مكت ��وم أن العالم‬ ‫العرب ��ي يواجه فج ��وة معرفي ��ة حضاري ��ة وال بد من‬ ‫مش ��اريع كبي ��رة لردمه ��ا‪ .‬وق ��ال‪ »:‬نح ��ن أصح ��اب‬ ‫حض ��ارة ورس ��الة وثقاف ��ة‪ ،‬وال ب ��د م ��ن إحي ��اء روح‬ ‫المعرفة لدى ش ��عوبنا عبر مبادرات تتجاوز الحدود‪،‬‬ ‫فأحببن ��ا أن نبدأ ع ��ام القراءة بقوة عب ��ر إطالق هذه‬ ‫المكتب ��ة لنبع ��ث رس ��الة للجمي ��ع بأنن ��ا ج ��ادون في‬ ‫تحوي ��ل اإلمارات عاصم ��ة ثقافي ��ة ومعرفية‪ ،‬وجعل‬ ‫القراءة عادة مجتمعية راسخة»‪.‬‬ ‫وستس ��تضيف المكتبة اتحادات الناشرين‪ ،‬وتنظم‬ ‫ورش عمل لرفع مستوى مهنة النشر وتعزيز مضمون‬ ‫ّ‬ ‫العربي‪ .‬وس ��تعمل على حماي ��ة اللغة العربية‬ ‫الكتاب‬ ‫عبر استضافة المجلس الدولي للغة العربية‪ .‬إضافة‬ ‫إل ��ى مش ��روع معجم محم ��د بن راش ��د للغ ��ة العربية‬ ‫المعاصرة لتعريب المصطلحات األجنبية الجديدة‬ ‫وضمان اس ��تمرار اس ��تخدام العربية كلغة رئيس ��ية‬ ‫متداول ��ة ف ��ي الحي ��اة المعاص ��رة‪ ،‬ودع ��م األبح ��اث‬ ‫باللغة العربية‪.‬‬

‫أول صحيفة عربية لالجئين في ألمانيا‬

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‫أطلق مجموعة من الكتاب والصحفيين السوريين‬ ‫الذين لج���أوا إلى ألماني ��ا أول جريدة باللغ ��ة العربية‬ ‫في ألمانيا لتس ��اعد الوافدي ��ن الجدد على بدء حياة‬ ‫جديدة‪.‬‬ ‫وته���دف الجري ��دة إل ��ى "مس ��اعدة الالجئي ��ن عل ��ى‬ ‫التأقل���م عل���ى الحياة ضم ��ن هذا المجتم ��ع الجديد‬ ‫خاصة أنه من الصع ��ب للوافد الجديد أن يحصل‬ ‫عل���ى المعلوم���ة بالدرج ��ة األولى ألن ��ه ال يعرف كيف‬ ‫يق���رأ األلماني���ة‪ .‬الالج ��ئ الجديد ليس لدي ��ه انترنت‬ ‫ً‬ ‫دائم���ا في مخيم اللجوء وبالتالي ال يس ��تطيع تصفح‬ ‫المواق���ع‪ .‬األبواب تصل له مطبوعة وباللغة العربية"‪،‬‬ ‫كم���ا يقول رامي العاش ��ق ‪ -‬رئيس تحري ��ر الجريدة‪.‬‬ ‫ً‬ ‫ويضيف "نحن (الكتاب) أيضا الجئون"‪.‬‬ ‫ً‬ ‫حاليا توزع ‪ 45‬ألف نسخة من الجريدة الشهرية التي‬ ‫تغطي مواضيع مثل “الدراس ��ة في ألمانيا‪ ....‬الحلم‬ ‫و الحقيق���ة” أو “معلوم ��ات للجي ��ران الج ��دد” الت ��ي‬ ‫تجيب على األس ��ئلة التالية‪ ” :‬من يس ��اعدني؟ متى‬ ‫يحق لي العمل؟ أين يمك ��ن الحصول على الرعاية‬ ‫الطبي���ة؟” أو كي ��ف تبح ��ث عن س ��كن و كيف تجد‬ ‫بدائل للغذاء السوري في المحالت األلمانية‪.‬‬ ‫وال تتجن���ب الجريدة مناقش ��ة المواضي ��ع الصعبة‪.‬‬ ‫في العدد الجاري ً‬ ‫مثال هناك مقال للمفكر اإلس�ل�امي‬ ‫الدكتور محمد شحرور عن الوالء واالنتماء للمجتمع‬

‫المضي ��ف‪ .‬ومق ��ال للكاتب ��ة الس ��ورية خول ��ة الدنيا‬ ‫بعن ��وان‪“ :‬التح ��رش الجنس ��ي‪ :‬ثقاف ��ة أم جريمة؟”‬ ‫الذي يناقش االعتداءات الجنس ��ية التي حدثت في‬ ‫مدينة كولونيا األلمانية خالل رأس السنة‪.‬‬ ‫ً‬ ‫وتع ��د كولوني ��ا من أكث ��ر الم ��دن انفتاح ��ا من حيث‬ ‫االختالط بين جاليات مختلفة ولربما ليست صدفة‬ ‫أن “أبواب” تصدر من هذه المدينة‪.‬‬ ‫ويعي ��ش عدد كبير من المس ��اهمين في الجريدة في‬ ‫كولونيا ومدن ألمانية أخرى‪.‬‬ ‫وقال رئي ��س تحري ��ر الجري ��دة إن “المضمون ليس‬ ‫المش ��كلة‪ ،‬لكن التح ��دي األكبر ه ��و التمويل‪ .‬هناك‬ ‫بع ��ض اإلعالن ��ات لش ��ركات خاص ��ة تم ��ول طباعة‬ ‫الجريدة ولكن عمل الكتاب تطوعي حتى اآلن”‪.‬‬

‫وأض ��اف “الكتاب يس ��تطيعون التطوع ع ��دة مرات‬ ‫ً‬ ‫ولكن من بعدها س ��يكون الموضوع صعبا ألن هذه‬ ‫مهنتهم وهم يعيشون من الكتابة”‪.‬‬ ‫وص ��در الع ��دد الثاني من الجري ��دة في آخ ��ر يناير ‪/‬‬ ‫كان ��ون الثان ��ي ومن المق ��رر أن يصدر الع ��دد الثالث‬ ‫ً‬ ‫بنهاية الشهر فبراير‪ .‬وتوزع الجريدة مجانا في مراكز‬ ‫اللجوء ومراكز تعليم اللغة وبين المعارف واألصدقاء‬ ‫في مدن مختلفة في ألمانيا‪.‬‬ ‫ً‬ ‫وتحت ��وي الجريدة أيض ��ا على عدة مق ��االت باللغة‬ ‫األلمانية لمخاطبة الجمهور األلماني‪.‬‬ ‫وقال ��ت فدري ��كا جايدة‪ ،‬مدي ��رة نيو يوروبي ��ان ميديا‬ ‫وناش ��رة الصحيف ��ة‪ ،‬إن “فك ��رة المش ��روع تتعل ��ق‬ ‫بتأقلم الالجئين مع المكان الجديد”‪.‬‬ ‫وأضاف ��ت أن “ردود الفعل حت ��ى اآلن رائعة‪ .‬فهناك‬ ‫أش ��خاص وصلوا للتو إلى ألمانيا وإلى مراكز اللجوء‬ ‫هن ��اك م ��ن يرح ��ب بن ��ا كأش ��خاص ولي ��س فق ��ط‬ ‫كالجئي ��ن ويعلمنا ع ��ن ألمانيا في لغتن ��ا”‪ .‬وقد نالت‬ ‫الفك ��رة إعج ��اب العديدي ��ن أيض ��ا خ ��ارج ألماني ��ا‪.‬‬ ‫وتقول جايدة “هناك فكرة أن نوسع المشروع خارج‬ ‫نطاق ألمانيا”‪ .‬ويقول العاش ��ق إن “هناك استجابة‬ ‫من فرنس ��ا واليونان والسويد و هولندا” لبدأ مشاريع‬ ‫مش ��ابهة في بل ��دان أوروبية تحتوي عل ��ى عدد كبير‬ ‫من الالجئين الباحثين عن بلد بديل‪.‬‬

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‫‪ME‌Printer March 2016‬‬

‫‪ME‌Printer March 2016‬‬

‫ً‬ ‫توزع الجريدة مجانا في مراكز اللجوء ومراكز تعليم اللغة وبين المعارف واألصدقاء‬ ‫في مدن مختلفة في ألمانيا‬

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‫األخب ــار‬

‫راينر هيريت‬ ‫الرئيس التنفيذي للغرفة االلمانية العربية‬ ‫للتجارة والصناعة‬

‫مصر ستشارك في معرض دروبا الدولي للطباعة ‪2016‬‬

‫وقف إصدار النسخة المطبوعة من جريدة اإلندبندنت البريطانية‬

‫سينعقد معرض دروبا في مركز أرض معارض دوسيلدورف فى الفترة من ‪ 31‬مايو‬ ‫حتى ‪ 10‬يونيو ‪2016‬‬

‫من المتوقع أن يصدر العدد اليومي األخير يوم ‪ 26‬مارس‪ ،‬بينما يصدر العدد األسبوعي‬ ‫األخير يوم ‪ 20‬مارس‬

‫قال خالد عبده‪ ،‬رئيس غرفة صناعة الطباعة باتحاد‬ ‫الصناعات المصرية‪ ،‬إن مصر ستشارك فى معرض‬ ‫“‪ ،”drupa‬التج ��ارى الدولى للطباع ��ة‪ ،‬المقرر انعقاده‬ ‫ف���ى مركز أرض معارض دوس ��يلدورف فى الفترة من‬ ‫‪ 31‬ماي���و حتى ‪ 10‬يوني ��و المقبل‪ ،‬معلنا أن يوم ‪ 2‬يونيو‬ ‫سيكون "اليوم المصرى فى معرض دروبا"‪ .‬جاء ذلك‬ ‫خ�ل�ال كلمته مؤتم ��ر الغرفة األلماني ��ة العربية للتجارة‬ ‫والصناعة‪ ،‬بمناسبة إطالق المعرض التجارى الرائد‬ ‫الدول���ى للطباعة“‪ ،”drupa‬فى حض ��ور عدد كبير من‬ ‫ممثلى الشركات المحلية واألجنبية العامل في مجال‬ ‫الطباعة والتغليف فى مصر‪.‬‬ ‫وأض���اف عب���ده أنه م ��ن خالل المش ��اركة ف ��ى هذا‬ ‫المع���رض ال���ذى يع ��د األول عالميا‪ ،‬تؤك ��د الصناعة‬ ‫المصري���ة أنه���ا موج ��ودة عل ��ى الس ��احة العالمي ��ة‪.‬‬ ‫وأش���ار عب���ده‪ ،‬إلى أن كالوس بلوتس ��ا رئيس قس ��م‬ ‫االستش���ارات ااخارجية لمع ��رض “‪ ،”drupa‬عرض‬ ‫عليه خ�ل�ال اجتماع أمس االثنين‪ ،‬تدريب الش ��باب‬ ‫المصريين على اس ��تخدام مع ��دات وآالت الطباعة‬ ‫الحديث���ة فى ألمانيا‪ .‬وأكد عبده أن صناعة الطباعة‬ ‫المصري���ة ال يمك ��ن االس ��تغناء عنها‪ ،‬حي ��ث تخدم‬

‫صناع ��ات كثيرة أخرى‪ ،‬الفتا إل ��ى أن غرفة الكباعة‬ ‫تعد واح ��دة من أه ��م الغ ��رف باتح ��اد الصناعات‪،‬‬ ‫حي ��ث بلغت ص ��ادرات القط ��اع حوال ��ى ‪ 10‬مليارات‬ ‫جني ��ه‪ ،‬منه ��ا ‪ 8‬مليارات ص ��ادرات غير مباش ��رة‪ ،‬و‪2‬‬ ‫مليار بصورة مباشرة‪.‬‬ ‫ولف ��ت إل ��ى أن منطقة الطباع ��ة المقرر تأسيس ��ها فى‬ ‫محور قناة الس ��ويس إلنش ��اء مصنع الورق المقوى‬ ‫"بريس ��تول"‪ ،‬ومصنع خامات الطباعة‪ ،‬تؤهل مصر‬ ‫ألن تصب ��ح مصن ��ع أفريقي ��ا ف ��ى صناع ��ة التعبئ ��ة‬ ‫والتغلي ��ف‪ ،‬معرب ��ا ع ��ن أمل ��ه ف ��ى تواجد الش ��ركات‬ ‫العالمي ��ة فى صناع ��ة الطباعة والتغلي ��ف والمعدات‬ ‫والخامات‪.‬‬ ‫كم ��ا ق ��ال رانيير هيري ��ت الرئي ��س التنفي ��ذي للغرفة‬ ‫االلماني ��ة العربية للتجارة والصناع ��ة انه تم االتفاق‬ ‫مع منظمي معرض على تدريب عدد من المصريين‬ ‫على بعض آالت الطباعة‪ .‬واضاف أن مصر ليس ��ت‬ ‫مجرد س ��ياحة ولكنه ��ا مليئة بالكف ��اءات الكبيرة فى‬ ‫مجال التصميم وصناعة الطباعة‪.‬‬ ‫ق ��ال هيري ��ت أن قط ��اع الطباع ��ة يعتب ��ر م ��ن اه ��م‬ ‫القطاع ��ات الصناعي ��ة الت ��ى تس ��اعد عل ��ى نه ��وض‬

‫باالقتص ��اد المص ��ري ال ��ذى سيس ��اعد عل ��ى فت ��ح‬ ‫قن ��وات لالتص ��ال الخارج ��ى لمص ��ر م ��ع غيرها من‬ ‫البلدان‪.‬‬ ‫وش ��دد على أهمية المشاركة المصرية في المعارض‬ ‫العالمي ��ة لتبادل الخب ��رات والتكنولجيا المتقدمة فى‬ ‫القطاعات والتى تعكس ق ��درة الصناعات المصرية‬ ‫على المنافسة‪.‬‬ ‫وس ��يركز معرض ‪ drupa‬على االبت ��كارات فى القطاع‬ ‫وس ��يقدم س ��احة لتقدي ��م وع ��رض التكنولوجي ��ات‬ ‫المس ��تقبلية‪ ،‬وذل ��ك كل ��ه تح ��ت عن ��وان "تقابل مع‬ ‫المس ��تقبل"‪ ،‬وس ��يكون مح ��ور التركي ��ز األول عل ��ى‬ ‫توجه ��ات الغ ��د الش ��يقة فى مج ��ال الطباع ��ة وإنتاج‬ ‫متطلبات التغلي ��ف واالتصاالت المتع ��ددة القنوات‬ ‫وطباع ��ة ذات األبع ��اد الثالثي ��ة والطباع ��ة الخضراء‬ ‫المصادقة للبيئة‪.‬‬ ‫وس ��يعرض ما يزيد على ‪ 1500‬ع ��ارض من أكثر من‬ ‫‪ 50‬دولة تعددية االس ��تعمال واالبتكارات فى صناعة‬ ‫الطباعة الحالية والمس ��تقبلية فى ‪ 19‬صالة فى مركز‬ ‫معارض دوس ��يلدورف فى الفترة م ��ن ‪ 31‬مايو حتى‬ ‫‪ 10‬يونيو ‪.2016‬‬

‫‪ME‌Printer March 2016‬‬

‫مصر‪ :‬فيرجين جرافيكس تقدم الطباعة الذهبية و الفضية ألول مرة‬ ‫باستخدام أنظمة زيروكس ‪CP1000i‬‬

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‫أعلن���ت الش���ركة الرائ ��دة والمتخصص ��ة ف ��ي مجال‬ ‫تصميم���ات الجرافي ��ك المبتكرة والطباع ��ة‪ ،‬فيرجن‬ ‫جرافيكس عن استعانتها بأنظمة ‪ CP 1000i‬للطباعة‬ ‫الرقمي���ة الملون ��ة م ��ن زيروك ��س بع ��د حصوله ��ا علي‬ ‫‪ iGen4‬وذلك الختراق أسواق ومجاالت عمل جديدة‬ ‫بمستويات غير مس ��بوقة من اإلبهار والدقة في المواد‬ ‫التي تتم طباعتها لتلبية احتياجات العمالء وذلك من‬ ‫خالل اس���تناد هذه األنظمة لألحبار المعدنية بألوانها‬ ‫الذهبية والفضية و أيضا االحبار الشفافة‪.‬‬ ‫م���ع تنام���ي حج ��م أعم ��ال فيرجي ��ن جرافيك ��س في‬ ‫الحلول المبتكرة وخدمات الطباعة والتطور الهائل فى‬ ‫مجال الطباعة والبحث عن الس ��رعة والجودة العالية‬ ‫بأقل االس���عار اتجهت شركة فيرجين جرافيكس إلى‬ ‫االس���تعانة بخبراء زيروكس لتطبي ��ق أفضل اآلليات‬ ‫التي ُت ّ‬ ‫مكن الش ��ركة من تحقيق أهدافها المس ��تقبلية‬ ‫م ��ن خالل أنظمة زيروكس ‪ CP 1000i‬التي تعد الخيار‬

‫المثال ��ي لتلبي ��ة تطلعات الش ��ركة في ه ��ذه المرحلة ‪.‬‬ ‫حي ��ث أن أنظم ��ة زيروك ��س ‪ CP 1000i‬تتمي ��ز بأن ��واع‬ ‫أحب ��ار خاص ��ة تتألف من جزئيات معدنية عاكس ��ة‬ ‫تس ��اعد مزودي خدمات الطباعة عل ��ى إضفاء بريق‬ ‫على المواد المطبوعة بفضل التأثير الالمع والمصقول‬ ‫والقدرة االس ��تثنائية لهذه األحبار عل ��ى جذب انتباه‬ ‫العمالء دون ارتفاع التكلفة‪ .‬وتستند هذه األحبار على‬ ‫تكنولوجيا ‪ ®Pantone‬لأللوان وتتوافر باللونين الذهبي‬ ‫المعدن ��ي أو الفضي‪ ،‬كما أنها تعتم ��د على تكنولوجيا‬ ‫زيروك ��س لألحبار الجاف ��ة التي تنصهر عن ��د درجات‬ ‫حرارة منخفضة وبالتالي تس ��تهلك طاقة أقل مقارنة‬ ‫باألحبار التقليدية‪.‬‬ ‫وعالوة على ما سبق‪ ،‬فإن أنظمة زيروكس ‪CP 1000i‬‬ ‫تأت ��ي مع ��ززة بمجموعة م ��ن التجهي ��زات االختيارية‬ ‫‪ Specialty Dry Ink Station‬والت ��ي تس ��اعد عل ��ى‬ ‫زي ��ادة وضوح ونقاء المس ��تندات من خالل الطباعة‬ ‫بأحبار زيروكس الجافة باللوني ��ن الذهبي والفضي‪،‬‬ ‫ً‬ ‫فضال ع ��ن إمكانية إدخال مؤثرات خاصة على‬ ‫هذا‬ ‫ُ‬ ‫المس ��تندات والص ��ور التي تت ��م طباعته ��ا حيث تعد‬ ‫زيروكس أول ش ��ركة في صناع ��ة الطباعة في العالم‬ ‫تقدم ه ��ذه اإلمكاني ��ات باألحبار الذهبي ��ة والفضية‬ ‫وبس ��رعات عالي ��ة‪ .‬ه ��ذا فض�ل ً�ا ع ��ن مجموع ��ة من‬ ‫الس ��مات اإلنتاجي ��ة التي تم ��ت إضافته ��ا إلى جانب‬ ‫وحدة تعبئة مركزية ذات طاقة استيعابية كبيرة‪.‬‬

‫وق ��د س ��اعدت ه ��ذه األنظم ��ة ش ��ركة فيرجي ��ن‬ ‫جرافيك ��س عل ��ي تقليل نفق ��ات الطباع ��ة وذلك من‬ ‫خالل س ��هولة تخصي ��ص الخي ��ارات و المطبوعات‬ ‫ً​ً‬ ‫وفقا الحتياج ��ات كل عميل مع تن ��وع مهام الطباعة‬ ‫التى تقوم بها‪.‬‬ ‫وم ��ن جانب ��ه أع ��رب الس ��يد مدح ��ت ثاب ��ت‪ ،‬المدير‬ ‫الع ��ام بش ��ركة فيرجي ��ن جرافيكس‪ ،‬عن س ��عادته‬ ‫بتعاون ��ه م ��ع ش ��ركة زيروك ��س قائ�ل ً�ا‪" :‬إن ش ��ركة‬ ‫فيرج ��ن جرافيكس تتمتع بقاع ��دة عمالء كبيرة وان‬ ‫االس ��تعانة بأنظمة زيروكس ‪ CP1000i‬سوف يعمل‬ ‫ً‬ ‫فضال‬ ‫على توفير النفقات‪ ،‬ورفع الكفاءة واإلنتاجية‪،‬‬ ‫عن انه يوفر للش ��ركة المزيد من المراقبة على جودة‬ ‫ّ‬ ‫الطباع ��ة ويمكنن ��ا م ��ن توس ��يع قاع ��دة العمالء عن‬ ‫طريق اختراق أس ��واق جديدة باس ��تخدام الطباعة‬ ‫المعدنية و الشفافة‪" .‬‬ ‫من جهته‪ ،‬صرح الس ��يد اش ��رف يوسف مدير قطاع‬ ‫فنون الجرافيكس بش ��ركة زيروكس مصر "يسعدنا‬ ‫أن تخت ��ار ش ��ركة فيرج ��ن جرافيكس إح ��دى أكبر‬ ‫الش ��ركات الرائدة في مجال تصميم ��ات الجرافيك‬ ‫والطباع ��ة ‪ ،‬تكنولوجي ��ا زيروكس لدع ��م احتياجاتها‬ ‫م ��ن الطباعة الرقمية ونحن فخ ��ورون بثقتها الدائمة‬ ‫ف ��ي خدمات زيروك ��س وملتزمون بتقدي ��م احدث ما‬ ‫توصل ��ت إليه تكنولوجي ��ا الطباعة لتس ��اعدهم علي‬ ‫تعظيم انتاجيتهم و زيادة حجم عمالئهم‪".‬‬

‫أعلن ��ت الش ��ركة المالك ��ة لصحيف ��ة االندبندن ��ت‬ ‫البريطاني ��ة إعتزامها وقف طباعة الجريدة قبل نهاية‬ ‫شهر مارس المقبل‪ ،‬واالكتفاء بالنسخة اإلليكترونية‬ ‫للصحيفة‪.‬‬ ‫وتصدر الصحيفة في نسختين ورقيتين ‪ ،‬األولي هي‬ ‫اإلندبندن ��ت اليومية وتصدر لس ��تة ايام من اإلثنين‬ ‫إلي الس ��بت‪ ،‬و”اإلندبندنت يوم األحد” وتصدر يوم‬ ‫األحد من كل اس ��بوع‪ ،‬وتنوي الشركة تقليص عدد‬ ‫العاملي ��ن به ��ا‪ ،‬باإلضافة إلى اس ��تحداث ‪ 25‬وظيفة‬ ‫جديدة تتعلق بتحولها اإلليكتروني‪.‬‬ ‫كم ��ا تمتل ��ك الش ��ركة نس ��خة إليكتروني ��ة م ��ن‬ ‫اإلندبندنت تدع ��ي‪ ، i Independent‬و هي عبارة عن‬ ‫موق ��ع إليكتروني يحوى نس ��خة أخ ��ف من محتوى‬ ‫الصحيف ��ة اليومي ��ة بقيم ��ة اش ��تراك أق ��ل‪ ،‬وتن ��وي‬ ‫الش ��ركة المالكة بيعه إلى ش ��ركة أخ ��رى‪ ،‬في صفقة‬ ‫تق ��در قيمتها بـ ‪ 24‬مليون جنيه إس ��ترليني‪ ،‬وتش ��مل‬ ‫الصفق ��ة ً‬ ‫أيضا انتقال ع ��دد كبير م ��ن العاملين إلى‬ ‫الشركة الجديدة‪.‬‬ ‫ومن المتوقع أن يص ��در العدد اليومي األخير يوم ‪26‬‬ ‫م ��ارس‪ ،‬بينم ��ا يصدر الع ��دد األس ��بوعي األخير يوم‬ ‫‪ 20‬م ��ارس‪ ،‬و ل ��م يتحدد حت ��ى اآلن ع ��دد العاملين‬ ‫المتأثري ��ن بصفقة إيقاف النس ��خ الورقية وبيع موقع‬ ‫النسخة‪.‬‬ ‫صحيف ��ة اإلندبندن ��ت تأسس ��ت ع ��ام ‪ ، 1986‬وهي‬ ‫مملوك ��ة ً‬ ‫حالي ��ا لرج ��ل األعمال الروس ��ي أليكس ��ندر‬ ‫ليبيدي ��ف ال ��ذي إش ��تراها ع ��ام ‪ 2010‬مقاب ��ل جنيه‬ ‫إس ��ترليني ‪ 1‬و ‪ 9‬ماليين أخرين يت ��م دفعهم على ‪10‬‬

‫أش ��هر‪ ،‬وذل ��ك إلنقاذها م ��ن اإلفالس ال ��ذي أصابها‬ ‫وقتها‪.‬‬ ‫و في ع ��ام ‪ 2014‬صرح يوجين ��ي ليبيديف ابن مالك‬ ‫الصحيفة‪ ،‬أن الش ��ركة ق ��د ترحب ببيعه ��ا في حال‬ ‫وص ��ول عرض مالي مناس ��ب لش ��راءها من قبل أي‬ ‫مستثمر‪ ،‬إال أن والده ال يسعى لبيعها‪.‬‬ ‫وفي ع ��ام ‪ 2015‬أعلنت الش ��ركة المالك ��ة للصحيفة‬ ‫أنه ��ا تق ��وم ببي ��ع ‪ 58‬ال ��ف نس ��خة ً‬ ‫يوميا م ��ن العدد‬ ‫اليوم ��ى و ‪ 97‬الف نس ��خة من العدد األس ��بوعى‪ ،‬في‬ ‫تراج ��ع بنس ��بة ‪ 85%‬عن حج ��م مبيعاتها ف ��ي مطلع‬

‫التس���عينات‪ ،‬وأيض���ا تراج���ع لحجم مبيعاته���ا أمام‬ ‫الصح���ف الورقي���ة البريطاني���ة المنافس���ة له���ا الت���ي‬ ‫تت ��راوح بين ‪ 1.8‬مليون نس���خة لصحيفة الصن‪ ،‬و‬ ‫‪ 166‬ألف نسخة لصحيفة الجارديان‪.‬‬ ‫عائل���ة ليبيدي���ف المالك���ة لصحيف���ة اإلندبندن���ت‬ ‫تمتل���ك ً‬ ‫أيض���ا أس���هم تمنحه���ا ح���ق إدارة جري���دة‬ ‫“إيفينينج س���تاندرد” البريطاني���ة‪ ،‬وأعلنت في بيانها‬ ‫أن الصحيف���ة ل���ن تتأثر بم���ا يح���دث لإلندبندنت و‬ ‫أن ��ه ال توج���د لديه���ا النية إلج���راء التعدي�ل�ات داخل‬ ‫الصحيفة‪.‬‬

‫اإلمارات‪ :‬معرض "بايبر ورلد" أكبر بنسبة ‪ %50‬منذ انطالقه‬ ‫سيشهد المعرض مشاركة أكثر من ‪ 250‬عارض من ‪ 42‬دولة‬ ‫م ��ن المتوق ��ع أن يش ��هد مع ��رض بايبر ورلد الش ��رق‬ ‫األوس ��ط‪ ،‬أكبر معرض تجاري لألوراق ومستلزمات‬ ‫ً‬ ‫ً‬ ‫المكات ��ب والقرطاس ��ية ف ��ي المنطقة‪ ،‬نموا مس ��تمرا‪،‬‬ ‫حيث يتصدر شركاء االنطالق العارضين العائدين‬ ‫بتفاؤل وآمال كبيرة ونتائج مميزة في ‪.2016‬‬ ‫تنطل ��ق ف ��ي مرك ��ز دب ��ي الدول ��ي للمؤتم ��رات‬ ‫والمع ��ارض ال ��دورة الجدي ��دة لمعرض قرطاس ��ية‬ ‫الورق «بايبر ورلد الش ��رق األوس ��ط ‪ »2016‬والذي‬ ‫أك ��د منظم ��و المع ��رض ف ��ي ميس ��ي فرانكف ��ورت‬ ‫الش ��رق األوس ��ط على نمو الدورة المقبلة في دبي‪،‬‬ ‫ً‬ ‫والتي تش ��هد مشاركة أكثر من ‪ 250‬عارضا من ‪42‬‬ ‫دول ��ة مقارنة ب ��دورة المع ��رض االفتتاحية في عام‬ ‫‪ 2011‬والت ��ي ش ��هدت مش ��اركة ‪ 202‬ع ��ارض على‬ ‫مساحة ‪ 3,500‬متر مربع‪.‬‬ ‫وصرحت ميسي فرانكفورت الشرق األوسط الشركة‬ ‫المنظمة للمعرض أن نمو بايبر ورلد الشرق األوسط‬

‫ً‬ ‫يمك ��ن إيعازه إلى عالمة بايبر ورل ��د المعروفة عالميا‪،‬‬ ‫فيما يمثل الموقع االستراتيجي في دبي بوابة مثالية‬ ‫للمصنعين الدوليين الس ��تهداف األسواق اإلقليمية‬ ‫الناش ��ئة عل ��ى مس ��توى منطق ��ة الش ��رق األوس ��ط‬ ‫وأفريقيا‪.‬‬ ‫وق ��د أدى ذلـــ ��ك ب ��دوره إلى زي ��ادة ثابتة ف ��ي عــدد‬ ‫التج ��ار الدوليي ��ن ف ��ي المع ��رض التجاري الس ��نوي‬ ‫المتخـص ��ص م ��ن ‪ 4,420‬ف ��ي ‪ 2011‬إل ��ى ‪6,099‬‬ ‫مـــ ��ن ‪ 115‬دول ��ة ف ��ي ‪ 2015‬حيــــث تواك ��ب المنطـــقة‬ ‫االقتــــصادات المتنامية والنمو السكاني المتزايد‪.‬‬ ‫وم ��ن مؤش ��رات نجــ ��اح المع ��رض أيض ��ا الدع ��م‬ ‫المتـــــواص ��ل م ��ن ش� �ــركاء االنط�ل�اق الخمـــس ��ة‬ ‫للمع ��رض الذي ��ن يع ��ودون جميع ��ا للمــش ��اركة ف ��ي‬ ‫بايب ��ر ورل ��د الش ��رق األوس ��ط ف ��ي الفترة م ��ن األول‬ ‫وحتى الثالث من م ��ارس ‪ 2016‬في مركز دبي الدولي‬ ‫للمؤتمرات والمعارض‪.‬‬

‫المحتـويــات‬

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‫‪ISSN 2304-117X‬‬

‫األخب ــار‬

‫مقالة خبير‬

‫مصر ستشارك في معرض دروبا الدولي‬ ‫للطباعة ‪2016‬‬ ‫سينعقد معرض دروبا في مركز أرض معارض‬ ‫دوسيلدورف فى الفترة من ‪ 31‬مايو حتى ‪10‬‬ ‫يونيو ‪2016‬‬

‫‪55‬‬

‫مصر‪ :‬فيرجين جرافيكس تقدم الطباعة‬ ‫الذهبية و الفضية ألول مرة باستخدام أنظمة‬ ‫زيروكس ‪CP1000i‬‬

‫‪55‬‬

‫وقف إصدار النسخة المطبوعة من جريدة‬ ‫اإلندبندنت البريطانية‬ ‫من المتوقع أن يصدر العدد اليومي األخير يوم‬ ‫‪ 26‬مارس‪ ،‬بينما يصدر العدد األسبوعي األخير‬ ‫يوم ‪ 20‬مارس‬

‫‪54‬‬

‫اإلمارات‪ :‬معرض "بايبر ورلد" أكبر بنسبة ‪%50‬‬ ‫منذ انطالقه‬ ‫سيشهد المعرض مشاركة أكثر من ‪ 250‬عارض‬ ‫من ‪ 42‬دولة‬

‫‪54‬‬

‫اإلمارات‪ :‬دبي تطلق مشروع أكبر مكتبة في‬ ‫العالم العربي‬ ‫تضم المكتبة ثماني مكتبات متخصصة و‪1.5‬‬ ‫مليون كتاب مطبوع ومليوني كتاب إلكتروني‪،‬‬ ‫ومليون كتاب سمعي وسيتم افتتاحها عام ‪2017‬‬

‫‪53‬‬

‫أول صحيفة عربية لالجئين في ألمانيا‬ ‫ً‬ ‫توزع الجريدة مجانا في مراكز اللجوء ومراكز‬ ‫تعليم اللغة وبين المعارف واألصدقاء في مدن‬ ‫مختلفة في ألمانيا‬

‫‪53‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬ ‫السنــة الثالثة عشرة ‪ /‬العدد ‪/ 133‬مارس ‪2016‬‬

‫استراتيجيات التغيير‬ ‫‪51‬‬

‫لماذا األعمال تناضل من أجل التغير؟‬ ‫ً‬ ‫في الواقع هناك تقريبا عدد ال متناه من‬ ‫األسباب للمكافحة من أجل التغيير‬

‫جون هارفيلد المستشار اإلداري في‬ ‫"كونترول زون كونسلتينغ"‬

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‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬

‫مرتضى كريميان‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫‪ColorBooster DS‬‬ ‫‪S P E C I F I C A T I O N S‬‬ ‫‪2100mm / 3170mm‬‬ ‫‪500mm to 2100mm / 3220mm‬‬ ‫‪Up to 80 m2, double sided per hour‬‬ ‫‪360x360, 720x360, 720x720 DPI‬‬ ‫‪Uni- directional, bi-directional‬‬ ‫‪Seiko 508GS‬‬ ‫‪Standard 12 heads per side, available up to 16 heads‬‬ ‫‪12 to 36 picoliter‬‬ ‫‪6, 7 or 8 colours‬‬ ‫‪High energy disperse, low energy disperse‬‬ ‫)‪(sublimation‬‬ ‫‪3mm‬‬ ‫‪250KG‬‬ ‫‪550mm‬‬ ‫‪Temperature between 15-35 Celcius,‬‬ ‫‪humidity between 20% and 75%‬‬ ‫‪Polyester based textiles, open and closed‬‬ ‫)‪Horizontal 1200mm depth IR (middle wave‬‬ ‫‪actuators for precise temperature control‬‬ ‫‪Proprietary media handling system developed‬‬ ‫‪Hollanders for optimum handling of textile, soft‬‬ ‫‪signage fabrics, technical textile, tenting etc.‬‬ ‫‪400VAC, 3 phase 63 Amps, 50Hz – 60Hz‬‬ ‫‪8 Bar‬‬ ‫‪5000 KG / 7500 KG‬‬ ‫;)‪W 5520mm (DS210) W 6520mm (DS320‬‬ ‫‪H 2640mm; D 3370mm‬‬ ‫;)‪W 8000mm (DS210) W 9000mm (DS320‬‬ ‫‪H 3200mm; D 6500mm‬‬

‫‪Maximum print width‬‬ ‫‪Min. and max. media width‬‬ ‫‪Speed‬‬ ‫‪Printing resolution variable drop‬‬ ‫‪Printing direction‬‬ ‫‪Head type‬‬ ‫‪Number of heads‬‬ ‫‪Variable drop size‬‬ ‫‪Ink settings‬‬ ‫‪Ink types‬‬ ‫‪Maximum media thickness‬‬ ‫‪Roll weight‬‬ ‫‪Roll diameter‬‬ ‫‪Environment‬‬ ‫‪Media type‬‬

‫‪Media transport‬‬

‫‪Power supply‬‬ ‫‪Air supply‬‬ ‫‪Weight‬‬ ‫‪Overall dimensions‬‬ ‫‪Installed space requirements‬‬

‫الحدث الرقمي‬

‫‪Contact us‬‬ ‫‪Hollanders Printing Systems‬‬

‫معرض فيسبا ديجيتال ‪2016‬‬

‫‪Meerenakkerplein 31‬‬ ‫‪De Hurk 8630‬‬ ‫‪5652 BJ Eindhoven‬‬ ‫‪+31(0)40 711 0 711‬‬

‫‪T‬‬

‫‪+31(0)40 711 0 717‬‬

‫‪F‬‬

‫‪info@hollanders-ps.nl‬‬

‫‪E‬‬

‫‪W www.hollanders-ps.nl‬‬ ‫‪@HollandersPS‬‬ ‫‪HollandersPS‬‬ ‫‪hollanders-printing-systems‬‬ ‫‪HollandersPS‬‬

‫‪47‬‬

‫التقنية الرقمية تعطي الطابعات قوى‬ ‫خارقة إضافية‬ ‫يستمر معرض فيسبا ديجتال في كونه‬ ‫بطل الطباعة الرقمية في إصداره العاشر‬ ‫ً‬ ‫مشتمال تطبيقات الالفتات والغرافيكيات‬ ‫واألقمشة والتزيين‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫اإلعالنات‬

‫راهول ماهاديف ريفانديكار‬ ‫‪+971 4 391 12 06‬‬ ‫‪sales@meprinter.com‬‬

‫مدير اإلنتاج‬

‫أحمد بوشي‬ ‫‪+971 4 391 12 07‬‬ ‫‪ahmed@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+97 50 528 9267‬‬ ‫‪meprinter@meprinter.com‬‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫طبعت في مطبعة مسار للطباعة والنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

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‫‪Gulf Print 01 new.pdf‬‬

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Supremely consistent colour every time you print.

Xerox Confident Colour makes it simple.

With Confident Colour from Xerox, colour management is a thing of beauty—no matter how straightforward or complex the job. With the broadest portfolio of digital colour printers and presses in the industry, we offer a spectrum of colour management technologies. This, along with our consultants and training support, ensures you can embrace digital colour with confidence that satisfies every customer from page 1 to 1,000,000.

xerox.com

©2014 Xerox Corporation. All rights reserved. Xerox ®, Xerox and Design® and Ready for Real Business® are trademarks of Xerox Corporation in the United States and/or other countries.