Me printer issue 156 february

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

Registered with IMPZ

Vol. 15 / Issue 156 / February 2018

Taking Print Where Digital Can't Go For 2018, the print industry needs to focus on what print can do that digital marketing can’t. Print has a potential to add more to the digital proposition!

Proof of Concept is Very Important Says Canon Ayman Ali, the Senior Marketing Manager for B2B at Canon Middle East says technology is not the most important thing. The way technology is used to deliver solutions is key.

Fulfilling the Demand for Value for Money Products According to OKI, the demand for LED printers is growing due to the fact these printers are much more stable and robust.

‫إقـرأ فـي قسم اللغة العــربيـة‬

‫شركة إتش بي تعيد إحياء قصص العائلة‬ ‫مع حملة الكتب الكبيرة الصغيرة‬

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ME‌Printer February 2018

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ME‌Printer February 2018

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Contents Events

News Koenig & Bauer Offers Inventory Management Through Smartphone App

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20

AIP 2018 Spring Festival Gala Dinner in Shanghai Held Successfully

Graphic Packaging Creates Integrated Paper-Based Packaging Company

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Gulf Print & Pack Summit 2018 Goes Live

Products and Applications Two Senior Appointments at MagnaColours

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Turbon AG Completes the Acquisition of NCR’s Interactive Printer Solutions Division

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Anycolor to Open New Plant in Kenya

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SinoCorrugated South 2018 Reaches New Heights of Innovation

HP Reinvents Family Storytelling with its Mini Big Books Campaign

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Heidelberg’s US Demo Center Expands Training Offerings for Customers

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Memjet-Powered Solutions Come to WestPack 2018

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EFI Launches New MarketDirect Customer Engagement Platform

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MWM and DCOS Start Sales Co-Op in the DACH Region

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Epson Launches Microsite for Fashion Designers

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PPS. Imaging Makes Renewed Investment in Xeikon 8500

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Label Printers Use the Flexibility and Productivity of new Gallus Labelmaster

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Ricoh Unveils Ri 100 Direct to Garment Printer

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Dalim Software Launches DALIM ES 5.5

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AL GHURAIR PRINTING & PUBLISHING ACCELERATES DIGITAL PROFITS WITH THE XEROX® COLOR 1000i PRESS

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SGI 2018 Exhibitors Sign Significant Deals at SGI Dubai 2018

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OKI Introduces new Label Printer and Envelop Feeder at SGI 2018

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T-Shirt Printers at SGI 2018

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MENA Textile Printing Industry to Grow Bigger in 2018

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Opinion & insight Proof of Concept is Very Important Says Canon

ISSN 2304-117X 30

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Vol. 15 / Issue 156/ February 2018 ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Group Publishing Director Morteza Karimian karimian@meprinter.com

Take Print Where Digital Can't Go

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ME Printer Editorial Team Editor editor@meprinter.com

Technical Editor - English Section Rod Hayes rod.hayes@me.com Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk Dr. Younes Shokr Khah younes@meprinter.com

Global Packaging Services Market to Reach $50 Billion in 2022

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It seems that the industry has become so focused on data-driven marketing, multichannel integration, and print-to-mobile technologies that we have forgetten the obvious.

Sure, those things are important.

But data, multichannel, and [channel]-to-mobile can be done in digital marketing, too. For 2018, why not focus on what print can do that digital marketing can’t? If your clients did that, what kind of results might they see? Read all about it, inside.

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Marketing Manager

Muzaffar Mohammed +971 50 6046241 meprinter@meprinter.com

Classifieds & Subscription

Fulfilling the Demand for Value for Money Products

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Domino Details Baltic Growth Strategy

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+971 4 391 1210 +971 50 528 9267 info@meprinter.com

Printed by Al Nisr Publishing LLC Distributed by Al Nisr Distribution LLC

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Middle East Children’s Toy Sector is on an Upward Track

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All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Here Are the Major Tech Advancements in UV Curing You Should Know About

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ME Printer Media Partner

News

Koenig & Bauer Offers Inventory Management Through Smartphone App

ME‌Printer February 2018

The Rapida LiveApp with its info panel and maintenance manager functionalities has been on the market for around a year. Moving ahead, it is now to be expanded with the so-called ProductionApp as an indispensable assistant in the production environment.

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practical users are already full of praise for the ProductionApp.

The following situation arises at some point in every print company: A necessary consumable such as an anti-foaming agent or washing solvent has run out. The stores are empty because a helper on a previous shift took the last bottle or container but neglected to mention this to anyone.

The basis for the app is the NFC function which is integrated into many smartphones. Use of this technology renders data acquisition in the production hall both simple and reliable. The ProductionApp workflow begins in the stores. The storage locations for the various consumables such as inks, coatings, blankets or powder are provided with an NFC tag. Within the app, subsequently, storage location tags can be assigned to any chosen article. The app then saves these assignments.

Koenig & Bauer has taken up the challenge of avoiding such annoying circumstances and has developed the ProductionApp as a powerful inventory management and batch tracking tool for use on mobile Android devices. The first

During an inventory check or after receiving a new consignment, the relevant article data are displayed for an individual storage location.

The storeman can then compare the displayed quantities which those actually present. In case of

any differences, the numbers can be corrected very simply. The quantities of new incoming supplies are recorded. For any given article, therefore, current stock levels are reconciled and updated automatically (inventory management).

This process is realised with the aid of the NFC function. As soon as the smartphone detects a store tag, the display and input forms are opened automatically. The app does not have to be started beforehand. At the press, assignments relate to the point of consumption, e.g. a particular printing unit, and are again controlled by way of NFC tags.

The individual locations are assigned via the NFC setup. All relevant information about an article (colour, remaining quantity, etc.) is displayed on the smartphone directly at the place of consumption.

The operator selects the quantity

which has been topped up or refilled, and scans the batch code of the consumable concerned.

aid of the app, capacities are freed up for meaningful and creative tasks.

The camera is activated automatically to scan the code, and the code itself is then displayed as soon as it is successfully detected. The operator can also view further useful information, e.g. when the article concerned must be refilled again or how much ink is required for the current job.

Benefits of the ProductionApp:

The troublesome monitoring of shop floor stocks and downtimes due to missing consumables become a thing of the past. With the

of

consumables

Inventory management for consumables Support for the tasks of the printers and helpers (indication of where something is to be done) Availability of a list of all consumables which were used in conjunction with a given job Besides batch tracking for inks, coatings and the like, it is also possible to monitor consumables such as blankets or blades. The app provides exact information on the number of impressions reached by the currently mounted blankets, for example. Target-actual service life comparisons are another possibility. If the blankets have exceeded the planned service life, this can be reported and visualised.

In this way, tasks such as blanket changing or the refilling of powder

The app permits the definition of any number of storage locations, and the stocks at different or distributed storage locations can be summarised. A company thus maintains an exact overview of all stock levels at all times. In addition to the consumables for sheetfed offset presses, further products can also be integrated, e.g. the adhesive for a folder-gluer.

Inventory management is greatly simplified with the ProductionApp, because it remembers the order of the shelf areas for each defined storage location.

Only three prerequisites must be met in order to use the ProductionApp: One or more Android smartphones with the Rapida ProductionApp, LogoTronic Professional as the production management system, and a wireless network in the print company. Specialised advisers from Koenig & Bauer are on hand to assist process-specific set-up and commissioning.

ME‌Printer February 2018

The quantity refilled and the scanned batch number are saved in a database on a job-by-job basis, and the remaining stock levels are reduced accordingly. If the quantity in stock falls below a defined threshold, a corresponding e-mail is automatically sent to the responsible stores supervisor or to the purchasing department. The e-mail recipient can be set individually for each article. In this way, the necessary reordering process can be automated. An interface to a webshop is possible and also planned for the future.

Tracking batches

and washing solvents can be indicated and planned in advance. If consumption changes significantly, furthermore, the precise causes can be investigated.

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News

Graphic Packaging Creates Integrated Paper-Based Packaging Company Graphic Packaging Holding Company has completed the combination of Graphic Packaging's existing businesses with International Paper's North America Consumer Packaging business. Graphic Packaging owns 79.5 percent of the combined company and will be the sole manager. International Paper will own 20.5 percent of the combined company.

Graphic Packaging has assumed $660 million of International Paper debt and concurrently has amended and restated its senior secured credit agreement. There is no change to Graphic Packaging's current Board of Directors or leadership team. International Paper has a 2-year lock-up on the monetization of their ownership interest and cannot purchase GPK shares for a period of 5 years, subject to limited exceptions.

On a combined basis, Graphic Packaging is now a leading integrated paper-based packaging company with approximately $6 billion of projected revenue and approximately $1 billion of projected EBITDA postsynergies. Graphic Packaging is one

of the largest producers of folding cartons and paper-based foodservice products in the United States, has strategic folding carton and foodservice converting positions globally, and holds leading market positions in solid bleached sulfate paperboard, coated unbleached kraft paperboard and coatedrecycled paperboard.

"We are excited to close this transformative transaction at the start of the new year, and the timing reflects the significant effort of both Graphic Packaging and International Paper employees," said President and CEO Michael Doss. "We are very enthusiastic about the platform for future growth created by this combination and expect the transaction

will significantly increase our mill production and converting scale.

The combination meaningfully increases our exposure to the growing foodservice market, provides significant runway to realize synergies, and will drive strong financial results."

"The $75 million in synergies is compelling and will be driven by cost reductions, increased paperboard integration, and procurement and mill efficiencies. We welcome the talented employees of International Paper into Graphic Packaging, and look forward to delivering significant value from this transaction to our customers, employees, and shareholders in 2018 and beyond,” concluded Doss.

ME‌Printer February 2018

Two Senior Appointments at MagnaColours

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MagnaColours has made two senior appointments to strengthen its team in two newly created roles.

Ivan Cossio has taken the role of business development manager for the Americas, based in California, and Robert Cole has taken up the post of commercial director, based at MagnaColours in the United Kingdom.

The new additions to the MagnaColours team will help to cement the business’ position as a leader and

innovator within the industry and support its ambitious growth plans.

Cossio has been active within the textile screen printing industry for three decades, and so brings a wealth of experience with him to MagnaColours. Cossio represents MagnaColours first investment in the Americas and will be key to driving growth and developing further expansion plans in the region.

Cole’s career has seen him work across several industries associated

with chemical products, most recently in the digital textile industry in the United States.

Magna will benefit from his vast experience in management, marketing, product development, operations, business development and technical services.

In his new role, Cole will be responsible for strategic sales management, technical sup- port and marketing activities.

Thinking about upgrading your printer?

Discover our brand new range of Industrial UV printers

Won 1st place for the WALL OF FAME - 2018 at SGI Dubai. The artwork was printed on “Fujifilm Acuity LED 1600 II”.

Headquarters: DIP-2, Plot No: 597-634, P.O. Box No: 27402, Dubai, UAE. Tel: 800 74463, +971 4 8857599 Locations: UAE, Saudi Arabia, Oman, Kuwait & Qatar

info@bluerhine.com

www.bluerhine.com

News

Turbon AG Completes the Acquisition of NCR’s Interactive Printer Solutions Division Turbon AG has announced that Interactive Printer Solutions FZCO (IPS FZCO), a member of the Turbon Group, acquired all the dedicated assets of NCR Corporation’s former Interactive Printer Solutions division located in the Middle East and Africa (MEA) region. Financial terms of the transaction were not disclosed.

The transaction includes NCR’s IPS manufacturing facility in the Jebel Ali Free Zone in Dubai, strategically located IPS distribution centers, and IPS employees, in the MEA region. IPS FZCO will continue to maintain a commercial relationship with NCR following the transaction.

The transaction completes the final phase of the previously-announced sale of NCR’s IPS division. NCR completed the first phase of that sale to Atlas Holdings LLC last year.

Turbon AG is a leading worldwide manufacturer and distributor of compatible laser toner supplies and

an established provider of printer maintenance services. The Turbon Group of companies has over forty years’ experience in the design and manufacture of imaging supplies and is listed on the Frankfurt Stock Exchange.

IPS FZCO is a new company established by Hattingen, Germany based Turbon AG, in conjunction with two investors who are both for-

mer NCR senior managers, Shankar Ganapathi and Simon McCouaig.

IPS FZCO’s MEA regional leadership in the Financial, Retail and Hospitality markets with thermal receipts, tickets and cheque solutions will be complemented by Turbon’s laser product offering, including such brands as IBM and AGFAPHOTO in addition to a solution portfolio of managed print services (MPS) and managed document services (MDS).

Anycolor to Open New Plant in Kenya

ME‌Printer February 2018

development and production of full range computer comsumables.

Arecolor is the subsidiary and premium consumables brand of Anycolor.

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Chinese computer consumable firm, Anycolor Computer Consumables Co Ltd, plans to establish a Kenyan manufacturing plant and an East African Marketing Center in 2018, an official has said. Anycolor is a hightech firm which engages in research,

Arecolor Kenya General Manager Xu Huanwen told Xinhua in Nairobi that they are seeking to establish a $10 million factory to produce printing consumables such as toner, ink, copy cartridges and power banks. "We are currently looking for an ideal site in the special economic zones that has the entire necessary infrastructure," Xu said.

Arecolor currently has two factories in China and so the Kenyan facility will be the first overseas plant. The plant is expected to provide employment to over 300 locals and pro-

duce initially over 3.6 million toners cartridges, 6 million ink cartridges and 2 million powerbanks annually.

The East African nation is a suitable location because it has lower production costs as compared to China as well as a large pool of skilled manpower.

Xu said the rising costs of production in China has made the firm to seek to establish facilities outside of the Asian nation. He said that Africa is the future of the global manufacturing industry due to the continent's rapid economic growth. Arecolor also wants to help Kenya achieve its goal of expanding its manufacturing base that currently contributes approximately 10 percent of the Gross Domestic Product (GDP).

B R I N G YO U R P R I N T

to Life

Gulf Print & Pack Summit 2018 is an information-packed two-day conference and table-top exhibition that puts the spotlight on key areas of print. The summit features leading print and packaging experts from across the Middle East and North Africa, who will present the latest trends, technologies and strategies for print businesses. Don’t miss this opportunity to improve your business and discover the future of print.

CASE STUDIES l NEW TRENDS l INDUSTRY EXPERTS l NEW SUPPLIERS Register by 15 February to save 20% on your two-day delegate pass

WWW.GULFPRINTPACK.COM/SUMMIT

News

SinoCorrugated South 2018 Reaches New Heights of Innovation province of Guangdong, home of the nation’s bustling Pearl River Delta.

Long and widely recognized as Asia’s economic and manufacturing hub, the scale and diversity of the delta’s industrial base are globally incomparable.

The past decade has witnessed continual rapid development, transforming the region into a metropolitan cluster of innovation with a growing focus on hi-tech and advanced manufacturing.

SinoCorrugated South 2018, a worldleading exhibition for corrugated industry professionals in Asia Pacific, will be returning to the Pearl River Delta from April 10-12, 2018 at the Guangdong Modern International Exhibition Center. Hosted by Reed Exhibitions, SinoCorrugated is one of the fastest growing and most highly rated exhibitions among the global corrugated box industry. Its 17th edition will be jointly held with SinoFoldingCarton 2018, SinoFlexoGraphy South 2018, PACKCON 2018 and China Label Industry Expo 2018.

ME‌Printer February 2018

The unprecedented 5-in-1 mega expo will showcase the latest products and solutions from Asia and abroad, while connecting the entire industry chain of the corrugated, folding carton and packaging sector. SinoCorrugated is as much about location as it is about diversity and innovation. Today’s corrugated industry professionals consistently choose Asia as a top gathering spot to network, conduct business and to learn more about the upcoming global trends.

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As a leading player in corrugated manufacturing, Asia currently holds nearly 52% global market share of the containerboard industry, with a projected annual growth rate of 7.6% in 2017 and 2018. Whereas China’s containerboard capacity will continue to see an annual growth of approximately 6%, its containerboard consumption slated to grow annually to approximately 84 million tons by 2024. Reed’s 5-in-1 mega expo will be housed in China’s southernmost

In the spirit of Reed’s constant pursuit of innovation, SinoCorrugated South 2018 will not only showcase the latest and most cutting-edge equipment and consumables on the market, but will feature exciting and unprecedented additions that exemplify the true innovative spirit of the industry.

SinoCorrugated South 2018 will present innovative technology of in total 7 Corrugating Solutions, allowing visitors direct access to the industry’s most pressing problems and solutions, which will span the fields of Raw Paper Procurement & Management, Energy-saving, Intelligent Production, Carton Pre-Printing, Customized Digital Printing, Efficient Printing & Back Integration as well as Smart Logistics & Factory solutions.

These highly relevant and efficient production and management tools, provided by several groups of global machinery suppliers, represent the entire corrugated packaging production chain and are designed to benefit both local and international packaging companies - from fledgling to full-scale. Concurrently, SinoFoldingCarton 2018 will feature 5 Folding Carton Solutions that focus exclusively on highly requested consumer trends, namely: Paper, Bag-Making, Printing Consumables & Innovative Materials, Boutique Box & Hard Box Equipment and Food Paper Containers.

Another exciting new feature includes the launch of 3 Dream Factories highlighting the fields of ‘Digital Printing’, ‘Boutique Boxes & Tubes’ and ‘Modern Flexography’.

These innovative ‘factories’ will be represented both at

SinoFoldingCarton 2018 and SinoCorrugated South 2018. The ‘Digital Printing Dream Works’ factory will provide a three-dimensional demonstration of the actual and complete production process of digital printing technologies in European, American and Japanese intelligent digital printing production workshops. Its real-time simulation of production workshop conditions - specifically within the field of folding carton and corrugated carton production lines, will feature workshop topics such as equipment configuration and their placements, order type, order structure, equipment speed, performance, stability, personnel allocation, printing quality and other comprehensive information.

“As the official organizer of SinoCorrugated South 2018, Reed Exhibitions strives to serve and help industry professionals to maximize their event experience and ROI by offering them a true one-stop solution. Great strides have been made since the expo’s first edition in 2001 with just 171 exhibitors and 4,275 visitors. Following 17 years of success, SinoCorrugated South has turned into a true hub for Asia’s and the world’s corrugated industry. The next year’s 5-in-1 mega edition will present a never-before-seen scale of innovation that will help to provide industry professionals the right solutions of the market at the right time,” notes Alex Wang, General Manager of Reed Exhibitions Greater China.

Reed knows that every successful event is built with passion, planning and execution, a very important and significant process which includes those recurring highlights that keep both visitors and exhibitors coming back year after year.

Reed’s highly popular TAP business matching service will be returning in 2018, boasting 865 successfully pre-arranged domestic and international business matchmaking sessions resulting in an estimated $30 million in total onsite transactions, increasing to reach over $119 million within a 6- to 12-month period.

News

HP Reinvents Family Storytelling with its Mini Big Books Campaign

ME‌Printer February 2018

HP announced that it launched the Mini Big Books campaign at Mirdif City Centre to reinvent family storytelling in the UAE. The event, which took place between 18th and 27th January, gave children the opportunity to take part in creating their own personalised story books and read them together with their parents.

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At the HP stand, families were able to choose their favourite stories, customise and print it, using the HP DeskJet Ink Advantage 3785 All-inOne (AiO) printer. HP has also created a website (www.minibigbooks.com), where families can upload their pictures and select from 10 available stories, giving children the opportunity to become the heroes of their own books by choosing from three customisable characters per story.

Other fun activities that took place at the stand included a photo activation using the HP Sprocket and HP

Sprocket Plus. In addition, there was also a radio roadshow in partnership with Virgin Radio on the 19th January to keep the kids entertained, as well as many exciting giveaways.

Stephane Rogier, Head of the Print Business Unit at HP Inc. said “We are extremely excited to be launching the Mini Big Books campaign in the UAE, which allows children and their

parents to create a unique story time.

HP is providing 10 beautifully crafted stories that will place your child in a range of exciting adventures, from managing their first day at school to saving the polar ice caps! In a world full of amazing stories, every child wants to be a hero, and we wanted to help make their wishes come true as they share their tales with their parents.”

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SGI 2018

Exhibitors Sign Significant Deals at SGI Dubai 2018 International Expo Consults (IEC) part of Falak Holding, organisers of SGI Dubai 2018, stated that the exhibitors have signed several deals during the show and have also generated deals worth millions of dollars to keep the exhibitors engaged through the show. SGI is the premier exhibition for large format printing and signage industry in the Middle East and Africa region. SGi Dubai 2019, will take place from 21st to 23rd January 2019, in Za’abeel Halls 4, 5 & 6 of the Dubai World Trade Centre, UAE. “SGI 2018 was a huge success with nearly 330 international and regional exhibitors showcasing the latest in UV printing, textile printing, retail, LED and various signage technologies. Thousands of visitors graced the show from across the globe including the Middle East, Africa, Asia and Europe. We are glad to state that the exhibitors were able to meet their business objectives of being at the show and hope they can build on this great start to have a profitable rest of the business year,” said Abdul Rahman Falaknaz, Chairman, International Expo Consults.

ME‌Printer February 2018

Cannon Middle East, Epson, Copatra Graphics, Signtrade, Masonlite, Flex-Europa, Jacky’s, OKI Europe, Wellcare Infotech, Blue Rhine, Emirates Computers among several others participated in SGI Dubai 2018. Copatra Graphics was the gold sponsor for the 21st edition of the show.

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Apart from the exhibition, SGI Dubai played host to various events during its three day course. ‘Wall of Fame’ – a creative artwork competition saw participation from many of its recurring exhibitors. Blue Rhine took the winner’s trophy for Wall of Fame 2018 with its innovative glass based artwork. The runner up artwork belonged to Alpha Art, a Dubai based advertising and personalised gift and promotional material provider, while the 2nd

runner up was a creative piece of printing done by Wellcare Infotech.

The other events included Knowledge Series, which included a panel discussion attended by prominent industry leaders like Ayman Aly, Sr. Marketing Manager, Canon ME; Philippe Husni, General Manager, Heliozid Oce; M. Karthik, Sales Manager, Emirates Computers; Stephen Jomartz, Regional Sales Manager, Dynagraph and Dr. Nicholas Hellmuth, FLAAR Reports who discussed the latest innovation and trends in the printing and signage industry.

As part of the exhibition, SGI Dubai partnered with Strings International and Avery Dennison to organise ‘Masters of Wrap’, a car wrapping competition, where car wrappers from around the area took part in competing amongst themselves to win bragging rights of the best car wrapper in the region.

“The printing industry is doing well with reports suggesting that large format printer market is expected to grow from US$8.37 billion in

2017 to US$10.59 billion by 2023.

We are delighted to know that our exhibitors at the show have had a very good response from the trade visitors and were able to sign million dollar deals. This indicates that there is a huge demand within the Middle East and African markets which is set to grow bigger in the near future. We expect the 22nd edition of SGI Dubai 2019 to reflect a similar growth,” said Sharif Rahman, CEO, International Expo-Consults.

Sign and Graphic Imaging Dubai is an ideal converging point where visitors and exhibitors can reach out with architects, sign makers, print and production manufacturers, media agencies, real-estate developers, brand and image consultants among others. The event is a well-established business forum, which is recognised globally and constitutes workshops and seminars held by industry experts. It is one of the most eagerly awaited events of the year in the region to cater to the needs of exhibitors and visitors in the Signage, Outdoor Media, Screen and Digital Printing, LED and Textile Printing industries.

OKI Introduces new Label Printer and Envelop Feeder at SGI 2018 At Sign & Graphic Imaging Middle East (SGI) 2018, OKI showcased a broad portfolio of its industrial Printers including the large-format products and solutions that demonstrated business and costs benefits to print service providers.

OKI stand featured a 3D Model which proved the printing capabilities of its products, catering to the Graphic Arts industry.

During the exhibition, BLI award was officially granted to OKI at the stand, The OKI ColorPainter M-64s was by the far the fastest performer in BLI’s recent field, therefore won a BLI 2018 wide format pick award for outstanding enhanced CMYK Eco-solvent /Latex 54’’/64’’ printer for its exceptional print speed, Remarkable dimensional stability that yields accurate multi-panel displays, comprehensive onyx RIP centre software and CP manager utility , and above average pantone color production to ensure precise color matching.

OKI 3D model that was demonstrated at the stand aided visitors to visualize how OKI can transform the residential and retails into a place full of wallpaper decorators, banners, floor wrappings, canvas portraits, window blinds, point of sale advertising displays, and many

more. This installation of the 3D model allowed visitors to set their imagination free in the industrial prints.

Customers were introduced to the new Pro Series Label Printer and the Pro9 Envelop print system, that takes creativity and flexibility to a new level, from Label printers that offers professional four (Pro1040) and five-colour (Pro1050) narrow-format printing across a range of materials to serve printing on transparent or coloured label media, waterproof labels that have been tested to survive underwater, and printing

on coated and uncoated paper or synthetic media, and the pro Envelop feeder that generates additional sources of revenue with the ability to print brilliant white and striking colour on coloured envelopes.

Mathias Militzer, OKI Vice Presidant META said: “We are thrilled to continue to be a part of SGI this year. SGI is not only an exhibition for us to introduce OKI innovative technologies, but it is also a platform to interact with our customers, understand their needs and requirements and create new opportunities in the market.”

ME‌Printer February 2018

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SGI 2018

T-Shirt Printers at SGI 2018

By Dr. Nicholas Hellmuth of FLAAR Reports There were more T-shirt printers here at SGI 2018 than at three expos that I attended around the world during autumn and winter 2017. There were almost more booths with T-shirt printers (plus sublimation systems for coffee mugs) than there were booths with wide-format inkjet textile printers: but T-shirt printers were in abundance.

Since I am interested in learning about inkjet and toner textile printers so I can provide information for print shops around the world, I was very happy to see about five booths with T-shirt printers at SGI 2018.

ME‌Printer February 2018

It is helpful to write about all brands, but the T-shirt operator in one brand’s booth said his printer could not print that afternoon. But booth personnel in four other T-shirt areas kindly

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agreed to do test prints, so I report on the four that wanted to have test prints accomplished on their printers: Brother GTZ at the Signtrade booth OKI Toner Printer at the OKI booth Polyprint TexJet Shortee T-shirt Printer at the Copatra Graphics booth RICOH Ri 100 Printer at the MAGICTOUCH booth

You can print direct to the garment with pigmented ink or disperse dye.

You can print on transfer paper with a toner printer or dye sublimation inks and heat press the image onto the T-shirt.

In theory You can print onto transfer paper with dye sublimation ink (and put your T-shirt or bag or other item of cloth into a heat press)

There are many ways to print onto a T-shirt

Or print onto a polyester shirt with disperse dye ink and then sublimate that with heat.

First, is your T-shirt made of pure cotton, or pure polyester, or a mixture of the two fibers? Disperse dye sublimation inks need polyester; pigmented ink works fine on pure cotton.

But nowadays most desktop T-shirt printers use OKI toner printer (onto transfer paper) or pigment ink (direct to the fabric). Let’s now look at what is available here at SGI 2018.

Signtrade booth: Brother GTZ There are brother T-shirt printers at almost every sign expo around the world. There were two of the models of brother T-shirt printers in the booth of Signtrade.

Here an oven-like system was used rather than a heat press. I was told that the oven is more effective for mass production, since a heat press can do only one-at-a-time. The oven had several drawers, so you can heat set several T-shirts at a time.

I also assume you can open any drawer at any time even if another T-shirt is above or below? But this will need to be double-checked to be sure that the cold air which would enter if you open one drawer might not interfere with the heat treatment of the T-shirt above or below.

Signtrade has, every year, the largest single booth space of any distributor.

This is because they are distributor for Mimaki, swissqprint, and many dozen other product classes. Aiman Omar, Areas Sales Manager & Services

Technician of brother (in their German office) did the printing here at the expo in Dubai.

Copatra Graphics: Polyprint TexJet Shortee In the booth of Copatra Graphics the hospitable managers kindly arranged the T-shirt printer staff to print an image with the polyprint TexJet shortee printer. The printer operator kindly make the image nice and large.

Normally at a trade show the printer operators do not have time to size the image and so the image often turns out too small. In three years of doing test prints at an expo, this result from the printer operator in the Copatra Graphics booth was the best size produced so far.

The normal workflow is to Pre-treat the shirt; Then print the shirt; Then heat set the shirt. You can use a heat press or a “T-shirt oven-like heater.”

Every booth may use slightly different techniques and equipment. Occasionally no pre-treatment is used but 90% of the booth personnel do take the time to pre-treat the shirt material.

In the Copatra booth they sprayed a chemical on the cloth and then used a roller to move it into the weave. They then printed the shirt, twice. I noticed this in most booths: they ran the shirt through twice in order to get enough color density.

The MAGIC TOUCH, RICOH Ri 100 This was a brand new model. It had evidently been launched the week before at the Ricoh booth at CES. I attended CES but there was no inkjet area; no printer area. And if I remember correctly, Rioch was in a hotel; not in the main Las Vegas Convention Center. So I did not see the Ricoh Ri 100 printer at CES.

FOREVER section of OKI booth: OKI (Toner Printer) The FOREVER booth was several aisles away from the OKI booth; the team in the FOREVER booth also assisted. This connection: an experienced printer system: OKI and an equally capable sublimation, heat treating, pre-print and all the workflow steps of the FOREVER team was a great combination.

Merely having a “T-shirt printer” is not enough if you are wanting to start from the beginning. Having all the knowledge from all aspects of decorating cloth is essential. Yasin Topcu is one of the FOREVER team.

Nicolas Becherel knows T-shirt decoration inside out, plus is a patient and helpful person to teach you how to do T-shirt printing. So once again: merely having a booth with an isolated T-shirt printer on display is not a total solution. It helps significantly to have an inspired T-shirt printer operator who is patient in addition to knowing all aspects of toners, inks, sublimation, etc.

A T-shirt is a good example of visual communication: A T-shirt can be a sign (your corporate logo), or a personal expression of your style. For example, a T-shirt with a popular skull design is often a T-shirt for motorcycle riders.

At FLAAR we use images of bird and animals from the rain forests of Guatemala.

More than 15 graphic designers work for FLAAR and so there are plenty of T-shirt designs generated.

We mention the visual communication aspect because there is a lot more at a “sign expo” than just signage. So T-shirt printers, 3D printers and many other products at SGI 2018 were visual communication, or (for 3D print samples of historical buildings from Mimaki) are great for museum exhibits.

T-shirt Printer booths usually have products for Coffee Mugs also FOREVER and several other booths had all the specially shaped heat presses for coffee mugs and comparable cylindrical objects.

And experienced booth brands such as FOREVER, MAGICTOUCH, and comparable also tend to show woven bags as well as T-shirts and coffee mugs. So the same OKI printer, the same brother, Ricoh and polyprint printers can also do shopping bags, logo bags, and other items of cloth (as long as they are the size of a T-shirt and made of the right material to accept heat-pressed toner material). At SGI 2019 I look forward to doing test “prints” on coffee mugs and logo bags as well as bring better FLAAR designs for test printing on all available brands of T-shirt printers.

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Anne Veldman, RICOH Europe, helped me learn about their new Ri 100 model the first day of SGI 2018 Dubai. Roel van der Ree did the printing for the video the final day of the expo. We appreciate their knowledge and hospitality.

This new model has lots of potential for families who want to get into hobby T-shirt printing and start-ups that want to learn from experience (but not with a super expensive system at the beginning). Another reason the RICOH Ri 100 is good for start-ups is its small footprint: it fits anywhere.

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SGI 2018

MENA Textile Printing Industry to Grow Bigger in 2018

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International Expo Consults (IEC) part of Falak Holding, earmarked textile printing, digital signage, LED - the sectors to watch out for in 2018.

The digital textile printing market is expected to grow at an impressive CAGR of more than 18% globally till 2021. SGI Dubai show caters to the needs of exhibitors and visitors in the LED and textile printing industries apart from signage, outdoor media, screen and digital printing industries. The show was held till January 16th at Halls 4, 5, 6, 7 and 8 within the Dubai World Trade Centre.

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“Some of the highlighted areas at the show to be considered were heat transfer technology, décor printing, digital textile printing, fabric printing and wall graphic among others,” said Sharif Rahman, CEO, International Expo Consults, organiser of SGI Dubai 2018.cEMEA (Europe, Middle East and Africa) commands a dominating position worldwide in the case of textile and clothing market and thereby occupies the largest share in the global digital textile printing market. UAE ‘s textile market is the second larg-

est trading market, next to oil; and is expected to further grow from 2017 - 2021 due to the lower cost of raw materials. This acceleration in the textile market is expected to grow the digital textile printing market in the 5-year period.

“Advantages of LED lights over incandescent and fluorescent lamps are the foremost factor driving the LED lighting market growth.

Additionally, the energy efficiency factor, increased brightness, and a larger lifespan are some of the major reason LED lighting enjoys tremendous market opportunities in the years to come. The never-ending cycle of new product launches utilising the most innovative technology by the manufacturers keeps the global population interested in the technology,” stated Rahman.

According to a report, the global LED lighting market was valued at US$ 26.09 billion in 2016. The figure is expected to increase to US$ 54.28 Billion in another 6 years, accelerating at a CAGR of approximately 13% from 2017 to 2022. The Middle East and Africa region will also display significant growth in the near future.

Especially the U.A.E. and Saudi Arabia are expected to display conspicuous market share going forward.

Another report highlighted that the GCC LED lighting market will witness a CAGR of 16.8% in the 2015 – 2020time period. Sales at the end of term would amount to US$1.9 billion.

“2017 saw an increased consumption of video content, a factor that makes ignoring digital signage very risky. With advertisers creating engaging content which captures the imagination of the consumers, digital signage will play a huge role in promoting brands all over the world. The construction boom in the run upto Expo 2020 will also create demand in many commercial installations,” added Sharif.

The SGI Dubai 2018 show hosted several events during the three days including ‘Knowledge Series’ – a panel discussion involving some of the biggest names in the regional market; ‘Wall of Fame’ - competition for the most creative artwork of 2017 and ‘Masters of Wrap’ – a car wrapping competition in collaboration with Avery Dennison and Strings International. The event welcomed over 300 global exhibitors from across 35 countries around the world.

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ME Printer July 2012

During the recent years, growth in the advertising space has given great business to the digital signage industry. Over the world, the growth of digital signage market is driven by the increasing demand

in the retail sector. Globally the segment is growing at a rate of 8.21% in the next 5 years. The spurt is primarily due to significant technological advancements complemented by dwindling manufacturing costs. An industry expert commented that country has witnessed roughly 25% growth in the previous year but is expected to grow rapidly to nearly 50% in the next three years, building up to the Expo 2020 event.

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Events

AIP 2018 Spring Festival Gala Dinner in Shanghai Held Successfully The Spring Festival Gala Dinner of the 7th All in Print China (AIP 2018) was grandly held in Shanghai on January 18, 2018. Ms. WANG Yanbin, President of The Printing Technology Association of China, Ms. CHANG Xiaoxia, General Manager of Beijing Keyin Media & Culture Co., Ltd., Mr. Heiko M. Stutzinger, Deputy General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., and Mr. LI Xinli, President of Shanghai Printing Trade Association were present at the gala dinner.

It gathered representatives from international associations like the NPES, the VDMA and domestic industrial associations as well as management of top suppliers in various fields including UP Group, GOSS, YOCO Shanghai, RICOH, FUJIFILM, KOMORI, SCREEN, SIEGWERK, TAIYO KIKAI, BASCH, Avery, OMET, Yuncheng Plate Making and CRON. Nearly 100 honored guests shared the development and up-to date news of AIP 2018.

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Ms. WANG Yanbin, President of The Printing Technology Association of China, delivered a gracious welcome speech on behalf of the organizers.

She pointed out that AIP will aim at leading the development of the printing industry. The organizers, hand in hand with all industry colleagues, will build a platform for exchange and display to present a full picture of the development trend and innovation of the global printing industry. Guided by the State Administration of Press, Publication, Radio, Film and Television, the Printing Technology Association of China will contact press and publication bureaus, printing associations and industry branches in all provinces, regions and municipalities to make efforts for the success of the event.

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President WANG Yanbin also mentioned that the World Print and Communication Forum Board Meeting and the Global Technology Summit Forum will be held concurrently with AIP to make visitors learn comprehensively the global trend

and know the latest technology. Mr. Heiko M. Stutzinger, Deputy General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., made a speech as well. He said that, relying on the headquarter Messe Düsseldorf GmbH’s global promotional channels and networks, especially the resources of drupa, Messe Düsseldorf (Shanghai) will make greater and further efforts to make AIP an influential international event that promotes the cooperation in printing industry.

AIP has been hosted in Shanghai all the time since its establishment in 2003. As the co-organizer, Shanghai Printing Trade Association has given great supports to AIP’s development. President LI Xinli said in that, as the co-organizer of AIP, Shanghai Printing Trade Association will keep playing its role as an association to unite and join forces from all sides, give complete support to AIP, make visitors from the globe better understand the development of China’s printing industry, and seek new opportunities for exhibitors.

Ms. Liu Yiping, General Manager

of exhibition dept. of Beijing Keyin Media & Culture Co., Ltd. shared the preparation progress of the 7th All in Print China. Up till now, 760 enterprises have registered as exhibitors and the registered exhibition area has exceeded 100,000 square meters. Over 70% of booths have been arranged.

During October 24-28, 2018, the 7th All in Print China will present the theme of “Enter the Era of Intelligent Printing”. The scale will be upgraded again, occupying 9 halls of Shanghai New International Expo Center (SNIEC) and covering over 110,000 square meters. The event is expected to attract more than 1,000 exhibitors and 100,000 visitors from all over the world.

AIP 2018 will set up seven classic thematic pavilions: pavilions for digital pre-press, comprehensive printing, post-press converting, packaging equipment, ink & innovative materials, label industry and comprehensive equipment. In the mean time, three special display zones are added: flexible packaging zone, corrugated carton zone, and inkjet

A special innovative product zone is added in order to showcase innovative applications in the areas of label, digital printing, flexible packaging, inkjet and printing altogether, and show the greatest strength of applications in the printing industry.

equipment zone. To present intelligent manufacturing and innovative S&T development in printing, the AIP organizers have planned three

thematic display areas: “Innovation Factory” founded in 2016 which will gather web-to-print, green solution, AR/VR technology and 3D printing.

In addition to the Innovation Factory, Intelligent Factory and Customized Experience Pavilion thematic areas are specially designed to cover the whole industry chain, push forward implementation of innovation-driven development strategy and present deep integration of the Internet, big data, and artificial intelligence into the printing industry.

Gulf Print & Pack Summit 2018 Goes Live Delegate conference passes are now available for the inaugural Gulf Print & Pack Summit. The most comprehensive event of its kind in the region for senior level print industry professionals, the two-day conference program and table-top exhibition will be held at Dubai’s Roda Al Bustan Hotel on 4-5 March 2018.

Xerox has been confirmed as the event’s official platinum sponsor and the summit will be supported by some of the largest manufacturing names operating in the international printing community as well as leading trade publications. Aimed at printers/ converters, brand owners, retailers and graphic, packaging and label designers, the summit will discuss cutting-edge print technologies and applications, future trends in print production and effective strategies for business excellence and economic growth.

Chris Lynch, head of production technology for Xerox Middle East & Africa remarked: “The Middle East region is one of the most strategically important markets for Xerox and this thought leadership event provides a first class platform for demonstrating our commitment to the GC industry and for strengthening the corporation’s customer and partner relationships within it.”

Lisa Millburn, managing director, Gulf Print & Pack said: “Gulf Print & Pack Summit will be taking a hard look at the major issues affecting the printing sector both in the

Middle East and the wider international scene. The event is set to be a lively forum for ideas and interactive discussion with a heavy focus on innovative production strategies and key technological developments. Delegates will be certain to take away good ideas and effective tips for ways to improve and streamline their operational processes and learn how they can implement the latest technologies to enhance their productivity and add value to their business and clients.”

An early bird registration discount is available until 15 February, with two-day delegate passes costing USD $280 and including admission, lunch and refreshments. Two-day supplier passes cost USD $800.

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As well as headline sponsor Xerox, confirmed exhibitors include: AFRA International, Anoop Plastic Products, Bobst, Durst, Heidelberg, Konica Minolta and Nilpeter.

Through a mix of business case studies and panel discussions, the conference will cover a variety of key issues facing the print industry with topics focused on digital print-

ing, pre-press, MIS and workflow automation, anti-counterfeiting, finishing, packaging and the latest in niche technologies.

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Products and Applications

Heidelberg’s US Demo Center Expands Training Offerings for Customers host Idealliance’s G7 Training from February 6-8. Idealliance created G7 as an industry-leading set of specifications in order to achieve color consistency throughout all print processes.

The method targets gray balance, is used to consistently hit desired color targets, and ensures a similar appearance amongst several different devices.

In an effort to enhance customer experience, Heidelberg’s Print Media Center in Atlanta (PMC ATL) will add training courses at their North American location. In the month of February, Heidelberg has two training courses scheduled for Idealliance G7 Certification and Stahlfolder performance.

“We are pleased to be able to offer training for our customers and industry organizations, along with continued internal training on state-of-the-art equipment here at the PMC Atlanta,” said Errol Moebius, Director of PMC Atlanta.

“By having the latest equipment, software, consumables, and services available, we will continue to develop training programs to suit the changing market needs.”

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Kicking off PMC ATL’s shift to become more than just a demo center, it will

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“Idealliance is proud to have Heidelberg host a G7 Expert & Professional training class,” said Jordan Gorski, Project Manager of Certification Programs at Idealliance. “As an industry leader in commercial and packaging printing, we’re proud to give attendees the opportunity to learn in a world class facility with cutting edge print technology.”

The training class will certify participants as “G7 Experts” and “G7 Professionals.” G7 Certification is ideal for professionals who want to further their personal knowledge and skillset by becoming certified in G7 methodology for printing and proofing equipment. These individuals are certified in the field of color management, processing and quality control utilizing G7 methodology. Training is led by industry-leading instructors through practical hands-on experience.

Certification is good for 2 years.

In order to refresh and expand operators’ finishing knowledge and maximize their productivity, PMC ATL also now offers training on postpress equipment. Moebius explains that Heidelberg’s Postpress Application Specialist, Eberhard Weinzierl, offers three different courses: Power Basic Folding, Power Performance Signature Folding, and Power Commercial Folding. Each month, Weinzierl will teach one course for three days and cover both manual and automated folders.

From February 20th to the 22nd, PMC ATL will be holding the next Power Performance Signature Folding class.

This course allows participants to experience the impact of paper weight, grade and format on each of our three folders, from industrial to commercial, with specific emphasis on 16-page signatures.

The class is focused on maximum take-home value for the operator – for example, fold preparation with scoring and perforating wheels and other high performance blades is discussed. Participants are encouraged to bring samples from their shops— this allows operators who run older or non-Stahlfolder equipment to gain a general knowledge that can be used every day.

Memjet-Powered Solutions Come to WestPack 2018 Leading inkjet printing developer Memjet announces that its OEM Partners will be showcasing highquality color label and packaging systems at the upcoming WestPack Conference.

This is North America’s largest advanced design and manufacturing conference focused on packaging, connecting 20,000 attendees with 2,000 suppliers in all areas of packaging and labeling. WestPack will take place February 6–8, 2018, at the Anaheim Convention Center in Anaheim, California.

“There has never been a more dynamic time to be in packaging,” said Kim Beswick, general manager of Memjet. “Mintel reports that changes in consumer behavior — including growth in e-commerce, the desire for locally produced products and demand for sustainable products and packages — will drive packaging innovation in 2018.”

Beswick also said, “At the heart of this innovation are digital inkjet printing solutions. The quality, speed and affordability of these solutions, combined with the creativity of Memjet’s OEM partners, are resulting in labeling and packaging solutions that keep pace with whatever consumers demand.”

Competing in this fast-changing market requires solutions that enable suppliers and manufacturers to produce the types of short-run, customized packaging that keeps pace with consumer needs. The flexibility of such solutions means manufacturers and providers no longer need to rely on large volumes of packaging. Packaging can now be produced on-demand, with the level of customization and information needed to reach today’s consumers.

Memjet’s solutions use water-based inks which are 100% free of reactive chemistries making them safe for use

and better for the environment. At WestPack, Color Label Solutions will demonstrate the Memjet-powered New Solutions Multi (NS Multi) box printer. This corrugated, folding carton, and wide format printer can print on any paper-based package up to ½” thick and 43” wide, including pre-cut cartons, corrugated sheets, or folded carton stock. The NS-Multi makes producing customized, shortrun, on-demand packaging easy and affordable.

Attendees can also see demonstrations and receive information about these solutions by visiting the stands of the following Memjet OEM Partners or their reseller partners: Afinia Label (5183) Color Label Solutions (5542) Fernqvist Labeling Solutions (5544) Pacific Barcode (5389) QuickLabel/TrojanLabel (5147) ReThink Label (5339) Taylor Made Labels (5421) Xante (5449)

EFI Launches New MarketDirect Customer Engagement Platform Printing companies, agencies, marketing service providers, educational institutions and small to medium corporations have a new tool to drive integrated customer engagement with EFI MarketDirect from Electronics For Imaging. The new software is making its debut this week during EFI Connect, the company's annual users' conference being held at Wynn Las Vegas.

The software is available as a standalone application or alongside EFI's leading Web-to-Print Solutions - an offering that is seamlessly integrated into EFI's Productivity Suites, giving users full visibility, data tracking and management capabilities for marketing campaign and customer engagement activities within the Suites' market-leading MIS/ERP frameworks, and more power than ever before to plan, manage and execute complex print and crossmedia marketing programs.

MarketDirect's customer engagement platform offers innovative features that ensure optimum productivity, including EFI SmartCampaign, a new HTML5-based cross-media design tool. Plus, with a new storyboards automated campaign-creation feature, customers can build and visualize a campaign in a matter of minutes using simple drag-and-drop tools.

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MarketDirect's robust Customer Engagement Platform gives users the ability to develop, distribute and track customer communications for loyalty programs, offers, newsletters, surveys and communications rapidly and with ease. The software includes the next-generation of cross-media/ multi-channel technologies avail-

able from EFI, building on the company's successful DirectSmile platform to deliver comprehensive cross-media marketing applications for lead generation, new customer acquisition, prospecting and more.

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AL GHURAIR PRINTING & PUBLISHING ACCELERATES DIGITAL PROFITS WITH THE XEROX® COLOR 1000i PRESS Technology has evolved rapidly over the past decade & the print industry has been quick to adapt to these trends. The power of digital printing offers a wealth of new opportunities for print service providers and is transforming the customer experience. It is now possible to print nearly anything from anywhere as digital printing is one of the most effective platforms that allows flexibility, enhances creativity and opens up new areas for revenue generation.

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Founded in 1978, Al Ghurair Printing & Publishing LLC (AGPP) is the printing & publishing arm of the UAE’s leading business conglomerate ‘Al Ghurair Group’. With a key strength in book production which later diversified into magazines, newspapers, security printing & digital printing & packaging, AGPP has the largest printing and automated binding capacity in UAE. Using multi-colour sheet fed offset presses, web offset presses, highly automated binding lines, PVC card printing, braille embossing, security documents printing, hologram printing and all types of print finishing options under one-roof, AGPP produces high – volumes & supplies over 1000 tons of printed materials every month.

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AGPP has been a valued customer of Xerox Emirates since the last 10 years & recently invested in the Xerox® Color 1000i Press and Xerox® Versant® 180 Digital Press. Both the two new presses have now enhanced their digital print capacity & gives them the ability to compete for lower volumes, short run digital jobs at competitive pricing.

When asked about their reason for investment, Ganapathy

Lakshmanan, General Manager, AGPP explained, “Making proofs on actual paper and producing short runs with the same day turnaround was always a challenge 10 years ago and digital printing became the solution for this.

The demand for short run digital printing has been growing at a rapid rate and we saw an opportunity to further enhance our offerings while radically improving both efficiency and profit margins.

This led us to our first investment in the digital printing space with the purchase of the Xerox® 252 in 2008 followed by Xerox® iGen 4 Digital Production Press in 2012 which enabled us to do more at faster turnarounds & with a smaller footprint .

A number of black and white digital printers were also added to our digital portfolio for print-

ing variable data/ barcodes/ QR codes in various kinds of forms/ ID cards/Coupons/Question Papers etc.”

“Over the years, digital printing quality has reached quite close to offset printing and the costs have come down which has pushed the quantity threshold upwards for digital printing. At AGPP we offer a one stop print solution to all our customers whether their requirement is 1 print or millions of prints.

Having a fleet of digital printing machines which can produce quality matching to offset has helped us to migrate most of the short-run and quick turnaround jobs to digital printing. Secondly digital machines have helped a lot in producing several copies of final product samples using actual materials to get approvals from customers before starting mass production. Thirdly for most of our security printing projects a

large number of forms/ packing labels are digitally produced with variable data including barcodes/ QR codes.”

Chris Govier, General Manager, Xerox Emirates said, “The digital print market is growing rapidly and digital printing plays a big role in the success of a commercial printer.

smooth sweeps that command— and hold—attention.”

Quality production in a shorter time with a color print speed of up to 100 pages per minute on all paper stocks from a lightweight 55gsm to a hefty 350gsm, the Color 1000i Press makes producing quality prints a breeze.

Thirdly with a Full Service Maintenance Agreement (FSMA) in place, getting consumable supplies are hassle-free.

We were impressed with the quality of digital printing and the additional 5th color such as clear varnish or gold/silver capability of the Xerox® Color 1000i Press.”

When AGPP decided to expand their offerings, Xerox Emirates worked closely with the team to understand their exact requirements and leveraged our experience, our suite of digital production presses & customized solutions to meet their needs. The Xerox® Color 1000i Press & Xerox® Versant 180 press was a natural fit, given the need for shorter runs & quicker turnarounds that would complement their current printing portfolio. We are delighted that AGPP continues to trust Xerox Emirates as a partner of choice to build their productivity powerhouse.”

“Though there are enough statistics to prove that there is a decline in demand for traditional print products, we have only grown continuously as we have been constantly expanding our market reach and product portfolio. We also see opportunities for further growth in the foreseeable future as the demand for secure documents, digital printing and packaging is only growing and we are continuously transforming our company aligning with the change in demand”, he concluded.

Chris also added, “Metallic inks on a digital press are still relatively new to the market and Xerox is the only vendor offering gold and silver metallic as well as clear dry ink in the same press. This suite of specialty dry inks offers plenty of runway for innovation by print providers, creatives, marketers and brand managers alike. Utilizing Xerox® low melt, Emulsion Aggregation (EA) Dry Ink and new fusing technology, Xerox® Color 1000i Press offers an even wider color gamut that can produce vibrant images with

He continued, “Unlike offset printing machines, digital printing machines require regular service support from the vendor and we are impressed with the unmatched service levels from Xerox support. Secondly Xerox machines are robust, reliable and can handle very high volumes of non-stop digital printing.

BOOST PRODUCTIVITY AND DRIVE MORE JOBS WITH THE XEROX® COLOR 1000i PRESS

Print to Impress with Metallic Gold & Metallic Silver Dry Inks plus Clear Dry Inks can be laid down inline along with CMYK, enhancing profitable value-added effects, including personalization, while reducing the turnaround time, cost and material waste consumed by manual processes.

Chris Govier General Manager at Xerox Emirates

Ability to print on a wide range of print medium, the Color 1000i Press supports wide media latitude, including heavy-weight, coated stocks and specialty media substrates, to deliver smooth, crisp and clean output at production speeds.

New applications such as personalized direct mail or postcards with XMPie uDirect Studio can now create personalized, photorich and data-driven graphs and charts such as company brochures and newsletters.

For more information on the Xerox® Color 1000i Press or other Xerox® digital presses, email to marketing@xeroxuae.ae or call Xerox Emirates on+971-44535600.

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Products and Applications

MWM and DCOS Start Sales Co-Op in the DACH Region The Swedish based companies MWM Group and DCOS Sweden AB have agreed to join forces regarding sales in Germany, Austria and Switzerland. The synergies between the companies are obvious; dynamic and flexible organizations offering complementing systems and services to automate, control and increase productivity and quality in printing. MWM Group opened an office in Hamburg in early 2017 headed by Björn Nickau to further strengthen MWM's position in the market and promote the MWM Print 365 Products, including Production Planning and Copy Track.

“MWM Group is an interesting company with an impressive portfolio and strong focus on sales that fit well with our ambitions.

I have known Björn Nickau for many years, he is a solid background in the industry working 19 years for EAE which obviously means he is familiar with the type of systems and solutions DCOS is offering. I’m very excited and optimistic about this co-operation,” says Mattias Andersson, the CEO at DCOS.

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The co-operation is effective from January 1th 2018 and Björn Nickau will promote DCOS range of products to new and existing customers in the territory. DCOS is a global market leader in Closed-loop Density Systems for newspaper presses and a wellestablished provider of Retrofit solutions for press control and drive systems.

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Björn Nickau explains; “With very interesting technical solutions in its Closed-Loop Inspection System and Drive & Control System Retrofit´s, DCOS is successful on the world-wide market. DCOS has

Jörgen Karlsson MWM Group

Mattias Andersson DCOS

already installations and good references in Germany but I’m very excited to have these solutions available for promotion to our markets.”

publishers and media houses for CRM, operations as well as total data management. The core module “Insight & Marketing” allows publishers the 360° view of their customers, to track data from their various activities, to standardize it, collate it and present it in configurable dashboards so that marketing initiatives and content can be optimally targeted.

Since 2017 the MWM sales visited many newspaper and commercial printers especially in Germany and in Switzerland.

We focus on our module-based Print 365 solutions which helps our customers within the newspaper and commercial printing industry to cut production cost and/or to increase revenue.

These proven solutions of MWM are already being used by a number of large German and Swiss printers like for example Swiss Printers, Burda Druck and TSB (Tiefdruck Schwann-Bagel).

New projects will further increase the installed base in the year 2018. In addition, MWM Group has launched its MWM Media 365 product which attracted great interest at the Ifra World Publishing Expo & DCX Digital Content Expo in Berlin in September 2017.

The MWM Media 365 is a comprehensive solution for

Two well-known large Scandinavian media houses are using the MWM Media 365 solution to manage the transition to new sales and marketing structures as well as to have opportunities to radically reduce the average age of their readership and to secure the long-term loyalty of tomorrow’s key customer groups. ”There is a very good fit between the two companies products and services. Both deliver real value in supplying solutions with high quality and benefits. In addition, both companies have a solid reputation for a long term commitment to the printing market and pleased customers.

This is a further step to establish MWM Group as a strong player in the DACH area,” says Jörgen Karlsson, MWM Group.

Epson Launches Microsite for Fashion Designers Today at its annual Digital Couture Project fashion and technology showcase, Epson America introduced a new microsite – “Epson Brings Technology & Fashion Together” – dedicated to connecting digital fabric printing technology and solutions to fashion designers and entrepreneurs.

The new site provides fashion designers with an informative digital fabric printing destination, offering solution-based guidance for a range of digital fabric printing applications including, dye-sublimation, direct-togarment, and direct-to-fabric printing on a variety of fabrics. The “Epson Brings Technology & Fashion Together” microsite also connects fashion designers directly to digital fabric printers to help advance the integration

of digital fabric printing technology in today’s design workflows.

“Digital printing technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry by offering fashion designers amazing new ways to produce their designs on a range of fabrics,” said Mark Radogna, Strategic Marketing, Epson America, Inc. “The digital fabric printing

market is evolving quickly, and as the leader in this innovative new product segment, Epson is taking the lead to help educate fashion designers about the benefits of this emerging technology.”

For fashion designers, Epson digital fabric printing technology provides many benefits over traditional methods of printing fabrics for fashion design.

27 February – 1 March, 2018 Dubai, United Arab Emirates www.paperworldME.com

Everything an office would need.

In one place.

Explore the widest range of corporate gifting options and ideas. Also on display will be the latest innovations in paper products, office supplies, stationery and more, from across the region and around the world. While you’re here, don’t miss RemanExpo Middle East, a unique area that features leading suppliers of remanufactured IT equipment and consumables.

To register online and for more information, visit www.paperworldME.com/meprinter

Products and Applications

PPS. Imaging Makes Renewed Investment in Xeikon 8500 German digital printer PPS. Imaging GmbH has invested in a Xeikon Wall Decoration Suite, including a Xeikon 8500 digital printing system with an X-800 front end and two CMS/ WMF wall-deco finishing units. The company took the decision towards the end of 2017 in order to service the growing creative market for personalised wallpaper for hotels, cafés, offices, trade shows, events and homes. Installation is due to be completed by the end of March 2018.

“We believe that there is further growth opportunity in the interior design market,” says Axel Mausolf, Managing Director at PPS. Imaging GmbH. “Our recent takeover of klebefieber. de, an online shop for customised wall decoration and home design ideas, has provided us with a strong additional sales channel for products we can produce with the Xeikon Wall Decoration Suite. We create products using the wide variety of materials the machine can work with, offering an endless range of design possibilities that have a ‘wow’ factor, such as

turning a conference room into a wine cellar, antiquity-themed wall designs for museums, or a lounge that appears to be in the middle of a forest.”

wall covering solutions grew, the existing equipment was no longer able to cope with production capacity, and a second system was needed.

For PPS. Imaging, this is the second Xeikon 8500 one-pass-duplex solution in a four-colour configuration for single-sided or perfecting printing in a single pass. The company invested in its first Xeikon 8500 Wall Decoration Suite three years ago at Heimtextil, due to the higher productivity and increased volume it enables for this growth market. As demand for these

“We achieved very good results with the first press,” Mausolf says.

“Its sophisticated technology and its reliability drove the decision to purchase the new finishing unit as an add-on for the existing press as well.

We were aiming to increase service and parts inventory efficiency, as well as run both Xeikon digital printing systems to the same technical standards.”

Label Printers Use the Flexibility and Productivity of new Gallus Labelmaster

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media journalists attended the event. They were able to watch live demos of the Gallus Labelmaster in label production and experienced a new height in leading label printing.

“We are extremely optimistic about the future development of packaging and label printing in China”, explains Benny Huang, CEO of Heidelberg China.

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At the beginning of December last year, Heidelberg China and Gallus Shanghai jointly organized in the Print Media Center in Shanghai a launch event for the Gallus Labelmaster in China. Around 160 guests from label print shops in China and Region Asia as well as

“In recent years, with an increasing middle class and accelerating urbanization processes, there are more and more specific requirements on packaging and label. It is our duty to continue providing high quality products and services for packaging and label print shops in China.” Asia has

become the fastest growing label market in the world.

It is expected that by 2019, the Asian label market will have increased by 5.5%, in which the growth rate of self-adhesive labels will reach 6.3%.

“Owing to the higher cost of raw materials and labor today, print shops are paying more attention to productivity”, describes Teddy Jiang, General Manager of Gallus Shanghai. “At the same time, influenced by consumers and branding goods manufacturers, packaging and label printing is moving towards short run, multiple orders and product diversification.”

Ricoh Unveils Ri 100 Direct to Garment Printer Ricoh has launched another direct to garment printer, the Ri100, essentially an entry-level desktop version of the Ri6000 that was launched last year. Ideal for creative entrepreneurs starting a garment printing business or those wanting to add a new profitable product line to their existing printing business, the Ricoh Ri 100 combines high quality output and ease of use at an affordable price level. It is best suited for low volume printing needs.

This latest addition expands the company's DTG portfolio, and allows users to print on demand promotional and personalised items like T-shirts, cloth bags, cushion covers and sweatshirts. The inkjet printing

system includes an optional finisher to eliminate the need for a separate heat press. Variable drop size enables the printing of detailed designs and photographs with smooth gradations at 1200 x 1200dpi resolution.

It is expected to become popular across a wide range of industries and for many activities, including fashion, universities, colleges & schools, corporate brands, SMBs, home decoration shops, tourism, youth groups, sports clubs and charity events. The Ri 100 supports wireless printing from any application or workstation with a simple printer driver.

Automatic maintenance features aim to maximise uptime, and additional design software can be

used to enhance pictures and add text.

Graham Kennedy, head of commercial inkjet business, commented: "We are delighted to build on the success of the Ri 3000 and Ri 6000 with this compact entry-level option. Its affordability and ease of use will attract a new audience to garment decoration and allow operations to expand their range of services. It has never been easier to start direct-togarment printing with a complete solution from one vendor." The Ricoh Ri 100 will be available in the UK, Netherlands and Spain from April 2018.

Dalim Software Launches DALIM ES 5.5 Dalim Software has announced the release of DALIM ES 5.5, loaded with many new features—a significant update to a major version released just within the past year. DALIM ES (Enterprise Solution) is a media production platform for marketing partners and media services companies—for example, studios, retailers, brand owners and their respective creative agencies—in short, anyone whose responsibilities touch upon the media production process.

DALIM ES has performed well this year at the Great DAM Bake Offs at Henry Stewart conferences. DALIM ES has also received 10 Core Certification by former principals of the DAM Foundation Board. This certification

“Recently, DALIM ES was also identified as one of the Digital Asset Management vendors of the year 2017 by Mark Davey, founder of The Codified DAM Consultant (www.codifiedconsultant.com).

In particular, DALIM ES was listed in the top 5 in terms of value for cloud proclivity within the Ten Core DAM Characteristics, cloud proclivity with Amazon, and for customer support within the Ten Core DAM Characteristics,” explains Frédéric Sanuy, DALIM SOFTWARE Director of Marketing and Enterprise Solutions.

“That’s not bad for a newcomer among the many, more expensive, applications. DALIM ES can deploy quickly and much less costly than comparable systems.”

DALIM ES 5.5 enables fast approval cycles and easy collaboration. With DALIM ES, users can manage their campaigns as a whole, creating all components of the entire marketing mix—for example, including crosslinks between media content and collateral materials. New features

include: Completely redesigned and more sophisticated workflow editor, rewritten with a new user-friendly interface to create, edit and organize workflows.

It is now simple to drag and drop tasks into place, and to make—and undo— changes. Administrators can scale the workflow diagrams, zooming in and out easily locate specific tasks. Groups of tasks can easily be copied and placed wherever needed.

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Companies use DALIM ES to store, manage, locate, and drive omnichannel projects, from print to Web to video. With DALIM ES 5.5, all activities—in-house or externally—are coordinated from design to final print, including regulatory compliance, localization and versioning to ensure efficiency.

It extends the productivity of digital asset management, making project management, collaboration and review of files even easier and faster.

is widely viewed as an elite status and prerequisite acknowledgement that a system satisfies the minimum ten characteristic requirements of a successful DAM system.

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Opinion & insight

Proof of Concept is Very Important Says Canon in this region is quite big and it is growing at a fast pace.

We are also showcasing our new five-colour pigment machine which is the X series from ImagePROGRAF. This is again a new concept, because we are introducing CAD and graphics machine in one single product. And finally, we are also showing our new 64-inch indoor graphics machine - the PRO 6000.

In a conversation with ME Printer, Ayman Ali, the Senior Marketing Manager for B2B at Canon Middle East says technology is not the most important thing. The way technology is used to deliver solutions is key.

What is Canon showcasing at SGI 2018?

At SGI 2018, we are continuing our approach of the new value proposition we have launched recently through our ONE Partner Program a few weeks ago. We want to focus on the customer journey. This is the trend we are seeing in the market and we as Canon want to move with it.

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At SGI we are showing three new products for the first time in the Middle East region. These include new technologies and applications. We have the Canon OcĂŠ Colorado 1640, which is an outdoor roll-to-roll machine., This is our hero model, because we have seen that the outdoor signage market

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Tell us about your concept of customer journey.

Our customer journey starts at the ideation stage and moves along the design, procurement and finally the production stage. At this stand at SGI 2018, Canon has all the technologies that can help us, for example, to print everything in this SGI stand using just Canon tech.

Everything you see here at our SGI stands been produced using Canon technology. We have done this because we want to give credibility to everything we do, including our products and solutions. We are doing a lot more through our innovation center, such as printing, designing, and coming up with the final product.

So from now on, all our events and participation at exhibitions will be done using our own solutions.

We will not be using any sort of non-Canon solution or product to produce something we need for our events.

Ayman Ali

Is this because the market trend has changed in the region?

Well to some extent. The challenge is that most people are technology oriented. Even at this show for instance, you will see that most exhibitors are printing samples to show the quality and speed of their products. However, no one is focusing on how these technologies can be used to provide a solution - like a proof of concept. At our Canon stand we are doing that because our stand itself is a proof of what can be achieved by using our solutions and products.

Around our stand we have four of our customers present such has Al Reyami, one customer from Jordan and another from Lebanon. These customers are using our technologies and they have innovative ideas that we want to share to the market through this event.

Take Print Where Digital Can't Go

By Heidi TolliverWalker There has been a ton written on creative uses of direct mail. I write more on this topic than any other, it seems. What’s left? What is genuinely new and interesting that can be written to kick off the New Year? I’d like to offer a suggestion.

It seems that we’ve become so focused on data-driven marketing, multichannel integration, and printto-mobile technologies that we can forget the obvious.

Sure, those things are important.

But data, multichannel, and [channel]-to-mobile can be done in digital marketing, too. For 2018, why not focus on what print can do that digital marketing can’t? If your clients did that, what kind of results might they see?

Here are five of my favorites:

Dimension. Pretty much anything dimensional that lands in the mailbox is going to get opened. Find case studies using dimensional mail and get those metrics in front of your clients. Show how, for the right products and target audiences, a dimensional campaign could crush their typical campaign results.

Create hypotheticals based on response rates, conversion rates, and dollars per sale. Interactive components. It used to be that printed

materials such as creative folds, pullouts, and pop-up elements were cost-prohibitive for small and mid-sized runs. However, the industry has been working steadily on creating template-based options that bring down the cost. Whether in-house or outsourced, consider offering truly interactive elements as part of your mix. Pull together results from case studies and create hypotheticals to show your clients what can be accomplished.

Creative envelopes. Direct mail is more than the message inside the envelope. It starts with the envelope itself. It’s why AAA plasters its marketing message all over the front and back of its envelopes — benefits, calls to action, bulleted lists of free items — so that the recipient is exposed to the message whether they open the envelope or not. But other techniques—colored envelopes, teasers, dimension, faux elements (such as making envelopes look like FedEx, official government documents, or Air Mail)—can have a powerful impact, too. These tech-

niques have been used for decades by high-volume mailers, so why not bring them into the mix for your clients? Big mailers continue to use them because they work. Those results aren’t exclusive to them.

Aroma. Aroma marketing is a rapidly growing field, and an increasing amount of research is being done on how aroma affects intent to purchase. Walk into many upscale clothing retailers and see what I mean. (Do you really think there is THAT much leather in that clothing store?) Scent marketing can be used in print, too. Touch the paper to release the scent, and aroma becomes part of the story. Aroma can comfort. It can excite and intrigue. It can spread “happy.” Even negative scents can have a powerful impact on intent to buy.

Sight and sound. Think of print as an envelope that can carry more than documents. It can contain physical elements that create sound, light, and even video (embedded video screens). This is clearly not for every project, but for the right opportunities, experiment! Physical components cannot be used in digital marketing, and when they are used creatively, they can be highly effective and are unique to print.

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Print is more than a flat envelope.

Sure, we need the right list, great targeting, and superior production quality. But print offers a multi-faceted experience. Why not make 2018 the year you encourage clients to take print where digital cannot go?

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Opinion & insight

Global Packaging Services Market to Reach $50 Billion in 2022 ing to increased sales. It also helps building a converter’s own brand as a service provider and gives an advantage against competition.

Moreover it can become a revenue stream of its own.

Evolution of this type is being driven by a series of braoder technical and markey developments examined in the Smithers study.

Smithers Pira latest market report “The Future of Business Models in Packaging to 2022” estimates the value for packaging services in 2017 is worth $33.7 billion, and by 2022 will be worth $50 billion, increasing at a compound annual growth rate of 9.5%. The packaging industry may be traditional and still circle around the same materials – glass, paper and fibreboard, plastics, wood, and metal – but at the same time innovative business models are increasingly providing the catalyst to explore new materials, markets, and highvalue market applications.

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The packaging services analysed and quantified in The Future of Business Models in Packaging to 2022 are packaging design, materials testing, contract packing, predictive maintenance, and consumer research. Contract packing is by far the largest segment, with 70% of the value. The priorities for packaging services vary along the value chain, and the positions are not fixed. Vertical development of the business model is normal where services that traditionally belong in another step are integrated in the offering. A typical example of a vertical business model is the packaging converter that also offers design services.

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Packaging converters often have the skills and equipment in house, or hire the skills needed for setting up a design studio when offering design services. It is a straightforward way to add value to customers – and can be a win-win if the result is an upgraded design lead-

These include: E-commerce, which is growing very fast and changes the way consumers shop. It adds convenience, an unlimited product range to choose from and a transparency that people appreciate. It also changes how brand owners interact with consumers.

Digital printing as a maturing technology is changing how firms can communicate with consumers, and is a means to personalise products.

Smart and intelligent packaging opens a wide range of new possibilities for the packaging industry and for brand owners.

Contract packing is not a new concept, but it fits well with deeper collaboration across the value chain, and can deliver major coast savings.

Industry 4.0 will also change the packaging business and it will be necessary for organisations to get on board utilising the benefits from automation, data exchange, IoT, and communicating robots on

the factory floor and in distribution chains.

Analysing Big Data – such as sensor data for temperature, vibration, rotation speed – means packaging companies will be able to improve and rationalise; implementing predictive, rather than reactive, maintenance and service.

Simultaneously twinning this with smart consumer-facing pack formats will give brands new leverage to engage with customers via personalised promotions.

The market position for many of these emergent technologies is still fluid, creating a premium for new business models that can marry innovation and entrepreneurship.

The market for materials testing will be shaped by new materials, biomaterials, and new technology. New materials for new ideas requires new thinking. Material testing is an important step when selecting new materials for packaging. With the test results customers can compare materials and select the most suitable application.

Smithers Pira’s latest market study ‘The Future of Business Models in Packaging to 2022’ provides an overview of packaging business models, with a look at the value chain. The study also offers the key players as well as in-depth analysis on the key drivers, trends, consumer demands and opportunities for new service offerings.

Fulfilling the Demand for Value for Money Products ME Printer speaks to Mathias Militzer, Vice President - META Region, OKI Europe about the company’s participation at SGI Dubai 2018 Can you tell us what you plan to achieve through your participation at SGI Dubai 2018?

This year, OKI is using a different approach than last year. Last year we have shown our new products to the market. This year we have focused on how our products can be used to provide solutions to our customers. Out whole focus at the event is on how OKI can help the regional print and graphic arts industry by offering specified and customised solutions that can provide unique and tailor made solutions to our customers.

Which industry verticals are you focusing on?

We have introduced models that show all the possibilities on what can be achieved by using OKI machines - for example, in the retail sector. These include banners, stickers, panels, papers,

wrapping, and so on. This is our approach. We provide printing solutions for all industry verticals be it retail, banking, and so on.

is very different from that of the healthcare industry. That is why we need to have an answer to these kinds of customer needs.

Have you introduced any new products through the show?

The print and graphic arts industry is growing at a fast pace in the region. I can see that the demand for LED printers is growing due to the fact these printers are much more stable and robust. These machines are also very sustainable.

We are this year showcaing a mix of new products and existing products. When it comes to new products, we are showcasing the new label printer from OKI., which is very flexible and unique. We are also focusing on how we can help our partners help their customers to make their lives easier.

What kinds of market trends have you seen in the region?

More of our customers are going for dedicated and customised solutions. They want to have their special demands fulfilled. This is because, a print job in a bank

Also the entry sector in the office market is shrinking. It is becoming very challenging for companies to justify that a printer costs for instance $100, while a set of new toners cost $150.

Mathias Militzer

Customers are demanding more value for money products. They seek better products that offer high quality at competitive prices.

And that is the market OKI wants to focus upon.

Domino Details Baltic Growth Strategy

Under the agreement, Lipnus will now represent Domino in Lithuania, using its 21 years’ of experience as a reseller to increase the usage of Domino kit within print operations across

the wider Baltic region. Eric White, business development manager, Nordics, at Domino Digital Printing Solutions, said the company has experienced a sharp increase in interest for its technologies in the region and the arrangement with Lipnus will

allow it to address this demand.

“Domino has received an increased number of enquiries from the Baltic region lately, with several Baltic label print firms having expressed an interest in the Domino N610i digital ink jet label press,” White said.

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Domino Printing Sciences has moved to expand its presence in the Baltic region by entering into a partnership with Lithuanian printing technology provider Lipnus.

Based in Kaunas, Lipnus specialises in supplying various materials, services and professional solutions for label print companies, flexible packaging, silkscreen, advertising producers and consumers in Lithuania and bordering countries such as Belarus, Estonia and Latvia.

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Opinion & insight

Middle East Children’s Toy Sector is on an Upward Track The Middle East toys and games market, valued at US$3.5 billion in 2017, will be on an upward track in 2018, with the UAE at the forefront of consumer spending on items such as action figures, arts and crafts, plush toys, puzzles, sport equipment, and pre-school products.

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According to analysts Euromonitor International (EMI), a growing population coupled with a strong performing tourism sector will put the retail value of toys and games in the Middle East at US$4 billion this year, with the UAE accounting for a quarter of the market (US$1 billion).

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into surrounding regional countries.

Melissa & Doug (M&D) is one of more than 300 exhibitors from 42 countries at the upcoming Paperworld Middle East 2018 exhibition, which takes place from 27 February – 1 March at the Dubai International Convention and Exhibition Centre.

The US manufacturer is among the top 15 global toy companies, and is returning for the second year running at the dedicated Playworld Village, lining up alongside dozens of other international toy-specific exhibitors.

The Gulf country is also among the world’s biggest spenders per capita; EMI estimates the 2017 UAE per household spend on toys and games was US$590, with this growing to US$625 in 2018, placing it well ahead of more developed countries such as Japan (US$344 expected per household spend in 2018), USA (US$441), Germany (US$174) Italy (US$138) Spain (US$188), and the UK (US$399).

With a vast children’s product range found throughout the world, M&D launches on average more than 100 products every year, all of which will be on show at the Playworld Village in 2018.

David Postlethwaite, Vice President at M&D in the Middle East & Asia, said there’re opportunities everywhere for his business in the Middle East, with not a lot of variation between kids’ preferences.

With a retail value of US$983 million in 2017, the UAE children’s toy sector is ripe for the picking, and international manufacturers are eagerly expanding their presence in the country and further afield

“Wherever I’ve been in the world with the M&D brand, kids are kids,” said Postlethwaite, adding the company is still looking to expand its customer base in the Middle East. “They simply want to

have fun with a toy. As parents, the decisions we make in the buying process is guided by many factors; advertisement, price, size, age, gender, and skill. The significance parents place on each of these factors changes from market to market. Thankfully, M&D ticks many boxes and we’ve had incredible success across the Middle East because of this.”

Postlethwaite said customers can find the M&D brand throughout the region in traditional toy retailers, department stores, gift shops, clothing stores, and card shops.

He added: “We believe wholeheartedly in the child being at the centre of the toy, and we’re always looking to promote creativity by having play at the heart of everything we do. From role play and pretend play to arts and crafts and puzzles, we’re always looking to feed imaginations with the toys we create.”

Other headline names at the Playworld Village include Ty, the world’s largest plush manufacturer; and German companies Karaloon, a market leader for high quality latex balloons, and Spiegelburg, a Children’s Book Publisher. Party Camel from the UAE, which specialises in all things party related, and Sarmadee from Palestine, which designs and manufactures educational toys, will also be part of the dedicated section.

The retail value for children’s toys and games in the Middle East includes traditional toys and games (plush toys, dolls, action figures and related accessories, remote control toys, puzzles, games, and children’s party items), and video game hardware and software. According to EMI, traditional toys and games comprised 60 percent of the Middle East market in 2017 (US$2.1 billion), with video game hardware and software accounting for US$1.4 billon.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Paperworld Middle East, said: “The tendency of UAE and Middle East consumers to spend freely on acquiring toys and games is what is driving international interest in the region, and that’s also clearly re-

flected in Paperworld Middle East’s dedicated Playworld Village this year. “While the market continues to be driven by leading international brands, there’s a growing niche for local and regional players with specialised products catering to regional preferences.”

New features at Paperworld Middle East 2018 include The Green Room, a dedicated section for environmentally friendly products with ‘eco-credentials; and Corporate Gifts, for promotional items. A series of one-day seminars highlighting the latest industry trends and developments will also be staged for the first time. Returning features include Wrap Star, the region's only gift wrapping competition.

Paperworld Middle East is colocated with Leatherworld Middle East, the region’s premier showcase of leather goods, accessories and supplies.

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Katrin Gille, Managing Partner for Karaloon, said the company is now just entering the regional market: “Karaloon has had some requests for our products from Middle East countries and so we’ve since started the GCC certification of our balloons,” she said. “At Paperworld Middle East, we’ll introduce the high quality and safe brand for balloons for the Gulf countries, and we’ll show some new 2018 animal designs such as the Flamingo,

Lama, Owl and Sloth, which have become very popular in recent months.”

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Opinion & insight

Here Are the Major Tech Advancements in UV Curing You Should Know About According to The Future of Radiation Curing Print Markets to 2022, print produced using radiation curing (UV and electron beam) inks and varnishes in 2017 totalled roughly 1.38 trillion A4 prints, a value of $63.4 billion. The market is growing at around 2-3% annually in tonnage terms. With ink revenues growing faster than the overall graphics and packaging market, users are taking advantage of instant drying to improve their production efficiencies and exploit both decorative and functional properties of the inks and coatings.

ME‌Printer February 2018

Radiation curing not only saves time by instant drying but it also enables various efficiencies across a wider production process. While print

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volumes in graphics generally is falling by 3.0% per year between 2012 and 2022, the radiation curing print segments of this, and the still booming packaging market, are poised to expand market share. Radiation curing volume will grow by 25.0% by volume and 33.6% in value terms across this period.

Smithers Pira identifies the key developments in ink and varnish formulation and curing technologies that are underpinning this expansion. Low-energy UV Curing UV curing methods are changing. The majority of ultraviolet drying in 2017 is still carried out using mercury vapour quartz lamps, but these take time to warm up and there are potential health and environmental

hazards at end-of-life. These limitations are amplifying the benefits of low-energy curing.

This curing system is designed to dry the print using much less energy than the traditional mercury vapour lamps, with a single mercury doped lamp. The system uses special inks that command a premium over the traditional UV curing inks and varnishes. These lamps do not emit the shorter UV wavelengths that generate ozone, removing the need for ozone extraction.

They produce less waste heat, so require less cooling, which further reduces the power consumption.

The technology is now being taken up in North America and Europe.

Low-energy curing can be used on perfecting presses with two lamps to dry each side, and Komori has commercial web presses using H-UV technology instead of a hot air oven, thus reducing the press footprint – which is important in its home market of Japan, where the very high cost real estate make space saving potentially a significant cost advantage.

UV LED Curing UV LED curing uses light-emitting diodes that emit a narrow band of UV, delivering a peak of UV energy, which provide a broad distribution of output across the spectrum, including visible and infrared. LED curing offers even less energy than the low-energy mercury bulb UV systems, and there is an instant on-off, which can reduce further the downtime required in waiting for the lamps to come to full power, as well as providing significant energy savings through synchronisation of cure with ink laydown.

The drawback is limited availability of suitable inks, and the high cost premium currently associated with them. The range of UV LEDs commercially available is growing, shadowing LEDs wider use in general lighting installations. Printers that are already using UV LED are reporting energy consumption as much as 70% lower than conventional UV systems.

Another attraction of UV LED systems is their colour brilliance, stemming from higher pigment content. UV LED is moving beyond niche applications into higher-volume segments in some European countries, such as sheetfed printing, where the technology has the advantage of being able to provide high colour strength. Electron beam curing Electron beam curing uses a high-powered electron beam to initiate the free radical polymerisation reaction.

There are developments to broaden its use through lower-cost and smaller EB curing units, including for the first sheetfed processes, and ink technology to broaden the use on flexo and gravure presses.

The proportion of electron beam in radiation curing remains low, at just 4–5% in 2017, with most in North America and lower elsewhere. Low migration inks and coating As radiation curing is widely used in food, pharmaceutical and tobacco packaging, it is important that no components can migrate from the print into the product and cause any organoleptic effects.

This is particularly important in tobacco packaging, where the criteria for odour-free and migration-proof packaging are driven by the fact that tobacco is hygroscopic. Odour and taint are potential issues for all converters. Ink manufacturers are formulating low-migration inks using selected components, which should ensure that migration from the resultant printing ink film will be within accepted migration limits.

Ink formulators may choose components from the known range of approved ingredients, or choose the new classes of materials becoming available that offer inherently lower potential contamination. This issue

is now being approached via new legislation announced in 2017 in the EU, and other markets like Japan.

Hybrid inks Several ink manufacturers are exploring new methods of formulating inks to broaden the range of applications for UV and electron beam inks and to improve their performance on press.

In flexible packaging on common impression flexo presses there is limited space for interdeck drying, and ink manufacturers are developing UV and EB curing inks with water or solvents. These act as diluents, and there is a degree of evaporation at the print stage that enables improved wet-on-wet trapping. There are developments in water-based electron beam gravure printing, for example IdeOn at Amgraph Packaging in Connecticut uses water as a diluent for electron beam-curable gravure inks.

A significant advantage of these hybrid inks is that they are not classified as hazardous materials, which traditional 100% solid UV inks and coatings are. This means manufacturers do not have to apply a hazardous chemical label onto the pack, and they can be transported in bulk – whereas a UV ink categorised as hazardous cannot be transported in a container larger than 25 litres.

The Future of Radiation Curing Print Markets to 2022 provides quantitative market sizes for the major technologies in radiation curing globally, forecasting the markets to 2022 by curing, method print process, and end use application.

ME‌Printer February 2018

A curtain of accelerated electrons is emitted towards the printed surface, in an evacuated chamber. The energetic electrons pass through a titanium window foil towards the wet ink, the energy is absorbed by the ink layer and the curing process takes place. The benefit of the

technology is the penetration of electrons into the body of the inkfilm, rather than just at the surface, ensuring good through-curing. It is widely used in the Americas on wide web presses, but less so in Europe.

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Calendar

TRADE SHOWS CONFERENCES & EVENTS February 2018

Paperworld Middle East Dubai, UAE 27 February – 1 March, 2018 Paperwork Canada Montreal, Canada 5-8 February, 2018 easyFairs Packaging Innovations Birmingham, United Kingdom 28 February - 1 March, 2018 easyFairs Empack Birmingham, United Kingdom 28 February - 1 March, 2018

March 2018

unique 4+1 Leipzig, Germany 3 - 5 March, 2018

2018 NAPIM Spring Convention Sonoma, Calif., US 20-23 April, 2018

May 2018

Print & Packtech Bangalore, India 4 - 6 May, 2018

FESPA 2017 Global Print Expo Berlin, Germany 15 - 18 May, 2018 RT Imaging Summit & Expo Americas Cancún Cancún, Mexico 24 - 25 May, 2018

Gulf Print & Pack Summit Dubai, UAE 4 - 5 March 2018

Grafitalia Rho Milan, Italy 29 May - 1 June, 2018

PrintFair Hyderabad, India 9 - 12 March, 2018

Graphic Expo Pasay, Phillipines 31 May - 2 June, 2018

Sino-Label Guangzhou, China 10 - 12 March, 2018

June 2018

FPA 2018 Annual Meeting Naples, Florida, US 13-15 March, 2018

April 2018

ME‌Printer February 2018

Pure Digital Amsterdam, The Netherlands 17 - 19 April, 2018

DPES Sign Expo China Guangdong, China 3 – 6 March 2018

Printing South China Guangzhou, China 10 - 12 March, 2018

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PPC Spring Outlook and Strategies Conference Baltimore, Md., US. 11-13 April, 2018

Inkjet Summit Ponte Vedra Beach, Florida, US 9-11 April, 2018 SinoCorrugated South 2018 10 - 12 April, 2018 Guangdong, China

Fabcon 3.D Erfurt, Germany 5 - 7 June, 2018

Printech Moscow, Russia 19 - 22 June, 2018 Additive Manufacturing Europe Amsterdam, The Netherlands 26 - 28 Junes, 2018

July 2018

Printpack + sign Singapore 18 - 20 July, 2018

Serigrafia Sign Future Textil Sao Paulo, Brazil 25 - 28 July, 2018

MARK YOUR CALENDAR BOOK YOUR TICKETS August 2018

October 2018

NBM Show Long Beach Long Beach, USA 02 - 03 August, 2018

&THEN, a DMA Event Las Vegas, USA 8 - 10 October, 2018

Print Technology Kuala Lumpur, Malaysia 02 - 05 August, 2018

World Publishing Expo Berlin, Germany 9 - 11 October, 2018

Siggraph Vancouver, Canada 12 August - 16 August, 2018

Druck+Form Sinsheim, Germany 10 - 13 October, 2018

K Print 2018 Kintex, Goyang, Korea 29 August - 1 September, 2018 Surabaya Printing Expo (SPE) Surabaya, Indonesia 02 - 05 August, 2018 Vietnam PrintPack FoodTech Ho Chi Minh, Vietnam 29 August - 1 September, 2018

September 2018

TeleNet fair Switzerland 04 - 06 September, 2018 Print4All 12 - 14 September, 2017 Milano-Italy

O ZBEKinPRINT-O ZuPACK Tashkent, Uzbekistan 19 - 21 September, 2018 Sign China Shanghai, China 19 - 21 September, 2018 Indoprint Jakarta, Indonesia 19 - 22 September, 2018

Graph Expo Chicago, USA 30 September - 03 October, 2018

PCVExpo Moscow, Russia 23 - 25 October, 2018 Creative Paper Conference 25 - 26 October, 2018 Munich, Germany

November 2018

Digital Packaging Summit 5 - 7 November, 2018 Florida, USA Labelexpo India 22 - 25 November, 2018 Noida, India InterPrint Expo India 23 - 26 November, 2018 Chandigarh, India

January 2019

Viscom Düsseldorf, Germany 8 - 10 January, 2019

February 2019

Printpack India Greater Noida, India 1 - 6 February, 2019

Printtek Istanbul, Turkey 20 - 24 February, 2019

March 2019

Pack Africa Cairo, Egypt 9 - 11 March, 2019

ME‌Printer February 2018

TCT Show United Kingdom of Great Britain and Northern Ireland 25 - 27, September 2018

SGIA Expo 2018 Las Vegas, USA 18 - 20 October, 2018

41

‫وسيتم إضافة منطقة إنتاج إضافية‬ ‫مبتكرة من أجل عرض التطبيقات‬ ‫المبتكرة في مجال الملصقات والطباعة‬ ‫الرقمية والتغليف المرِن والحبر الن ّفاث‬ ‫والطباعة معاً‪ .‬وإظهار القوة األكبر‬ ‫لتطبيقات الصناعة الطباعية‪ .‬وباإلضافة‬ ‫لمصنع االبتكارات‪ ،‬فقد ُصممت مناطق‬ ‫التصنيع الذكي ومناطق مخصصة‬ ‫لجناح التجربة المتخصصة من أجل‬ ‫تغطية سلسلة الصناعة بأكملها ودفع‬ ‫تنفيذ استراتيجية التنمية التي يقودها‬ ‫االبتكار لألمام‪ ،‬وتشبيك عميق مع‬ ‫شبكة االنترنت والبيانات الكبيرة والذكاء‬ ‫االصطناعي في صناعة الطباعة‪.‬‬

‫بدء فعاليات قمة الخليج‬ ‫للطباعة والتغليف ‪2018‬‬ ‫لقد أصبحت تصاريح بطاقات المؤتمر‬ ‫متوفرة اآلن لعقد القمة االفتتاحية لمؤتمر‬ ‫الخليج للطباعة والتغليف ‪ .2018‬حيث‬ ‫سينعقد هذا الحدث األضخم من نوعه‬ ‫في المنطقة على مستوى كبار المهنيين‬ ‫في صناعة الطباعة و سيستمر برنامج‬ ‫المؤتمر لمدة يومين إلى جانب جدول‬ ‫أعمال المعرض في فندق روضة البستان‬ ‫في دبي يومين ‪ 4-5‬آذار‪/‬مارس ‪.2018‬‬

‫االقتصادي حيث توجهت للطابعات‪/‬‬ ‫المح ّوالت وألصحاب العالمات التجارية‬ ‫جار المف ّرق ومصممي الغرافيك‬ ‫وت ّ‬ ‫والملصقات واألغلفة‪ .‬وقد أكد على‬ ‫ذلك عارضون آخرون كـ آفرون العالمية‬ ‫وشركة أنوب للمنتجات البالستيكية‬ ‫وبوبست ومجموعة دورست وهايدلبرغ‬ ‫وشركة كونيكا مينولتا وطابعة نيلبيتر‬ ‫فضال ً عن الراعي الرسمي زيروكس‪.‬‬

‫وقال كريس لينش‪ ،‬رئيس قسم اإلنتاج‬ ‫في شركة زيروكس الشرق األوسط‬ ‫وأفريقيا‪“ :‬تعتبر منطقة الشرق األوسط‬ ‫واحدة من أكثر األسواق أهمية بالنسبة‬ ‫لشركة زيروكس‪ ،‬ويتيح هذا الحدث‬ ‫الفكري الرائد منصة من الدرجة األولى‬ ‫إلثبات التزامنا بقطاع القاهرة الكبير‬ ‫(غسيندستريال) المقاولة‪ ،‬وتعزيز‬ ‫عالقات العمالء والشركاء داخل الشركة”‪.‬‬

‫وقد أكدت شركة زيروكس‪ ،‬الراعي‬ ‫البالتيني الرسمي للحدث أن القمة‬ ‫ستتلقى الدعم من بعض أكبر األسماء‬ ‫الصناعية في العاملة في مجتمع‬ ‫الطباعة الدولي‪ ،‬فضال ً عن الترويج عبر‬ ‫المنشورات التجارية الرائدة‪ .‬وستناقش‬ ‫القمة أحدث تقنيات وتطبيقات‬ ‫الطباعة واالتجاهات المستقبلية في‬ ‫إنتاج المطبوعات واالستراتيجيات‬ ‫الفعالة للتم ّيز في األعمال وفي النمو‬ ‫ّ‬

‫وسيتناول المؤتمر مجموعة متنوعة‬ ‫من القضايا الرئيسية التي تواجه صناعة‬ ‫الطباعة مع تناول الموضوعات التي‬ ‫تركز على الطباعة الرقمية ومرحلة ما‬ ‫قبل الطباعة ونظم المعلومات اإلدارية‬ ‫وأتمتة سير العمل ومكافحة التزوير‬ ‫والتشطيب والتعبئة والتغليف وأحدث‬ ‫التقنيات المتخصصة من خالل مزيج‬ ‫من دراسات وضع األعمال وحلقات‬ ‫المناقشة‪.‬‬

‫وقالت ليزا ميلبورن‪ ،‬المدير العام لشركة‬ ‫الخليج للطباعة والتغليف‪ “ :‬أن القمة‬ ‫الخليجية للطباعة والتغليف ستبحث‬ ‫بدقة القضايا الرئيسية التي تؤثر على‬ ‫قطاع الطباعة سواء في الشرق األوسط‬ ‫أو على الساحة الدولية األوسع‪.‬‬ ‫ومن المقرر أن يكون هذا الحدث منتديا ً‬ ‫حيويا لألفكار والمناقشة التفاعلية مع‬ ‫التركيز بشكل كبير على استراتيجيات‬ ‫اإلنتاج المبتكرة والتطورات التكنولوجية‬ ‫الرئيسية‪.‬‬ ‫وسيكون من المؤكد أن يتداول الموفدون‬ ‫األفكار الجيدة والنصائح الفعالة لطرق‬ ‫تحسين وتبسيط عملياتهم التشغيلية‬ ‫وتعلم كيف يمكنهم تنفيذ أحدث‬ ‫التقنيات لتعزيز إنتاجيتهم وإضافة قيمة‬ ‫إلى أعمالهم وعمالئهم”‪.‬‬ ‫‪ME‌Printer February 2018‬‬

‫المسبق‬ ‫كما أن الخصم على الحجز‬ ‫ُ‬ ‫متاح لغاية ‪ 15‬شباط‪ /‬فبراير حيث‬ ‫تكلفة بطاقات إقامة الموفدين لمدة‬ ‫يومين ‪ 280‬دوالر أمريكي تتضمن تذكرة‬ ‫الدخول والغداء ووجبات طعام خفيفة‬ ‫وتكون تكلفة الموفدين المدعومين‬ ‫لمدة يومين هي ‪ 800‬دوالر أمريكي‪.‬‬

‫‪42‬‬

‫أحداث‬

‫نجاح حفل عشاء مهرجان الربيع « إيب»‬ ‫في شنغهاي ‪2018‬‬ ‫أقيم حفل عشاء مهرجان الربيع السابع‬ ‫من كل عام لكل ما يطبع في الصين‬ ‫(إيب ‪ )2018‬في شنغهاي في ‪ 18‬يناير‬ ‫عام ‪ .2018‬وقد حضره كل من السادة‪:‬‬ ‫وانغ يان بين‪ ،‬رئيسة جمعية تكنولوجيا‬ ‫الطباعة في الصين‪ ،‬السيدة تشانغ شياو‬ ‫شيا‪ ،‬المدير العام لشركة بكين كاين‬ ‫لإلعالم والثقافة المحدودة‪ ،‬والسيد‬ ‫هيكو م‪ .‬ستوتزينجر‪ ،‬نائب المدير العام‬ ‫لشركة ميس دوسلدورف (شنغهاي)‬ ‫المحدودة‪ ،‬والسيد لي شينلي‪ ،‬رئيس‬ ‫رابطة شنغهاي للطباعة التجارية‪.‬‬ ‫كما جمع ممثلين عن جمعيات دولية‬ ‫مثل جمعية « نبيس”‪ ،‬و جمعية «‬ ‫فدما” والجمعيات الصناعية المحلية‪،‬‬ ‫كما جمع أهم الموردين في مجال‬ ‫اإلدارة في مختلف المجاالت بما في‬ ‫ذلك مجموعة أوب وغوس ويوكو‬ ‫شنغهاي وريكوه وفوجيفيلم وكوموري‬ ‫وسكرين و سيغويرك وتايو كيكاي‬ ‫وأفري و أوميت ومصنعي لوحات‬ ‫يونتشنغ و كرون‪ .‬شارك ما يقرب ‪100‬‬ ‫ضيف شرف في تطوير وتحديث آخر‬ ‫مستجدات إيب ‪2018‬‬ ‫وألقت السيدة وانغ يان بين‪ ،‬رئيسة‬ ‫جمعية تكنولوجيا الطباعة في الصين‪،‬‬ ‫كلمة ترحيب لطيفة بالنيابة عن‬ ‫المنظمين‪ .‬واشارت إلى أن « إيب»‬ ‫سوف تتجه لتكون رائدة في تطوير‬ ‫صناعة الطباعة‪ .‬وسوف يقوم المنظمون‬ ‫جنبا إلى جنب مع جميع زمالء الصناعة‬ ‫ببناء منصة لتبادل وعرض الصورة‬ ‫الكاملة لالتجاه المتط ّور والمبتكر في‬ ‫صناعة الطباعة العالمية‪.‬‬

‫‪ME‌Printer February 2018‬‬

‫وبتوجيه من إدارة الدولة للصحافة‬ ‫والنشر واإلذاعة والسينما والتلفزيون‪،‬‬ ‫وجمعية تكنولوجيا الطباعة في‬ ‫الصين سوف تتواصل مع مكاتب‬ ‫الصحافة والنشر وجمعيات الطباعة‬ ‫وفروع الصناعة في جميع المحافظات‬ ‫والمناطق والبلديات لبذل الجهود‬ ‫لنجاح هذا الحدث‪.‬‬

‫‪43‬‬

‫وأشارت المديرة وانغ يان بين أيضا ً أن‬ ‫اجتماع مجلس إدارة المنتدى العالمي‬ ‫للطباعة واالتصاالت ومنتدى القمة‬ ‫العالمي للتكنولوجيا سيعقد بالتزامن‬ ‫مع « إيب» لجعل الزوار يتعلمون‬ ‫بشكل شامل التوجه العالمي ويعرفون‬ ‫أحدث التقنيات‪ .‬وألقى السيد هيكو‬ ‫م‪ .‬ستوتزينجر‪ ،‬نائب المدير العام‬ ‫لشركة ميس دوسلدورف (شنغهاي)‬ ‫المحدودة كلمة أيضا‪ ،‬قال فيها أن‬ ‫االعتماد على شبكات وقنوات الترويج‬

‫العالمية في المكتب الرئيسي لميسي‬ ‫دوسلدورف غمب وخاصة موارد‬ ‫دروبا‪ ،‬سيجعل ميسي دوسلدورف‬ ‫(شنغهاي) يبذل المزيد والمزيد من‬ ‫الجهود لجعل إيب حدثا دوليا مؤثرا‬ ‫يعزز التعاون في صناعة الطباعة‪.‬‬ ‫ولطالما استضيفت « إيب» في‬ ‫شنغهاي منذ تأسيسها عام ‪ .2003‬وقد‬ ‫منحت بدورها رابطة التجارة الطباعية‬ ‫في شنغهاي دعما ً كبيرا ً لتطوير « إيب»‬ ‫وذلك بمشاركتها في التنظيم‪.‬‬ ‫وقال الرئيس لي شينلي في ذلك‪ ،‬كمنظم‬ ‫مشارك في « إيب»‪ ،‬سوف تحافظ رابطة‬ ‫شنغهاي للتجارة الطباعية في لعب‬ ‫دورها باستمرار كرابطة لتوحيد وضم‬ ‫قواها من جميع الجهات‪ ،‬وتقديم الدعم‬ ‫الكامل لـ» إيب”‪ ،‬وتوضيح الصورة‬ ‫للزوار حول العالم ليكونوا على مقربة‬ ‫من تطوير صناعة الطباعة في الصين‪،‬‬ ‫والبحث عن فرص جديدة للعارضين‪.‬‬ ‫وشاركت السيدة ليو يى بينغ‪ ،‬المدير‬ ‫العام لقسم المعرض من بكين كين‬ ‫لإلعالم والثقافة المحدودة في التحضير‬ ‫لتقديم المهرجان السابع لـ « إيب»‪ .‬وقد‬ ‫جل حتى اآلن ‪ 760‬شركة كعارضين‬ ‫س ّ‬ ‫كما أن مساحة المعرض المسجلة قد‬ ‫تجاوزت ‪ 100000‬متر مربع‪ .‬وقد تم‬ ‫ترتيب أكثر من ‪ 70٪‬من األكشاك‪.‬‬

‫وخالل الفترة ما بين ‪ 28 24-‬أكتوبر‬ ‫‪ 2018‬سيقدم المهرجان السابع «‬ ‫كل شيء حول الطباعة في الصين»‬ ‫موضوعه عن « دخول عصر الطباعة‬ ‫الذكية»‪ .‬وسيتم توسيع المكان مجددا ً‬ ‫ليشمل ‪ 9‬قاعات من مركز شنغهاي‬ ‫الدولي الجديد للمعارض (سنيك)‬ ‫ولتغطي أكثر من ‪ 110000‬متر مربع‬ ‫من المساحة‪ .‬ومن المتوقع أن يجذب‬ ‫هذا الحدث أكثر من ‪ 1000‬عارض‬ ‫و‪ 100000‬زائر من جميع أنحاء العالم‪.‬‬ ‫وسوف تقيم « إيب» ‪ 2018‬سبعة‬ ‫أجنحة كالسيكية متخصصة‪ :‬أجنحة‬ ‫للطباعة ما قبل الرقمية‪ ،‬وأجنحة‬ ‫للطباعة الشاملة وأجنحة التحويل‬ ‫بعد الطباعة وأجنحة معدات التعبئة‬ ‫والتغليف وأجنحة الحبر والمواد‬ ‫المبتكرة وأجنحة صناعة الملصقات‬ ‫والمعدات شاملة‪.‬‬ ‫وفي الوقت نفسه تمت إضافة ثالثة‬ ‫مناطق عرض خاصة‪ :‬منطقة التعبئة‬ ‫والتغليف المرنة ومنطقة الكرتون‬ ‫المجعد ومنطقة معدات النافثة للحبر‪.‬‬ ‫ّ‬ ‫وقام منظمو « إيب» بالتخطيط لثالث‬ ‫مناطق عرض متخصصة من أجل‬ ‫المبتكر‬ ‫تقديم التصنيع الذكي والتطوير ُ‬ ‫لعلوم وتكنولوجيا الطباعة‪ « :‬مصنع‬ ‫االبتكار الذي تأسس عام ‪ 2016‬والذي‬ ‫سيجمع حلول الويب والحل األخضر‬ ‫وتقنية آر‪ /‬فرو للطباعة ثالثية األبعاد‪.‬‬

‫آراء وأفكار‬

‫إثبات المفهوم أمر أساسي على حد قول ( كانون)‬ ‫في حديث لـ مي برينتر مع السيد (أيمن‬ ‫علي) مدير التسويق (‪ )B2B‬في شركة‬ ‫كانون الشرق األوسط قال “ إن التكنولوجيا‬ ‫ليست المفتاح األساسي في كل شيء ‪,‬‬ ‫فالطريقة التي تستخدم بها التكنولوجيا‬ ‫لتقديم الحلول هي العامل األهم ‪.‬‬

‫ماهي المنتجات التي ستقوم‬ ‫شركة (كانون) في عرضها في‬ ‫معرض (‪ )SGI - 2018‬؟‬

‫نحن نواصل نهجنا في معرض (‪SGI-‬‬ ‫‪ )2018‬من خالل اقتراح وتقديم قيم‬ ‫جديدة والتي قمنا بإطالقها مؤخرا ً من‬ ‫خالل برنامج الشريك األوحد قبل عدة‬ ‫أسابيع ‪ .‬نحن نريد أن نركز على مسيرة‬ ‫ارضاء العمالء ‪.‬‬ ‫هذا هو االتجاه الذي نشهده مؤخرا ً في‬ ‫السوق ونحن كشركة (كانون) نسعى‬ ‫دائما ً نحو األفضل ‪.‬‬ ‫في معرض (‪ )SGI-2018‬سنقوم بعرض‬ ‫ثالث منتجات جديدة للمرة األولى في‬ ‫منطقة الشرق األوسط ‪ ,‬وتشمل هذه‬ ‫المنتجات تقنيات وتطبيقات جديدة ‪,‬‬ ‫إذ لدينا في (كانون) طابعة (أو سي أي‬ ‫كولورادو – ‪ )1640‬وهي ألة لطباعة‬ ‫الالفتات الخارجية ‪ .‬أنها قنبلة الموسم ‪,‬‬ ‫بعد أن وجدنا أن سوق الالفتات الخارجية‬ ‫في هذه المنطقة هو سوق كبير ‪ ,‬وينمو‬ ‫بوتيرة سريعة ‪.‬‬

‫كما سنقوم بعرض ألة الطباعة الجديدة‬ ‫ذات الخمس ألوان وهي نسخة محدثة‬ ‫عن سلسة طابعات (ايميج بروغراف)‬ ‫‪ .‬إنها مفهوم جديد عن الطابعات إذ قمنا‬ ‫بدمج برامج تصميم الرسومات ثنائية‬ ‫وثالثية األبعاد مع برامج التصميم البياني‬ ‫في ألة واحدة ‪ .‬وأخيرا ً ‪ ,‬سنقوم بتقديم ألة‬ ‫الرسومات البيانية الداخلية ذات ‪ 64‬بوصة‬ ‫(برو – ‪. )6000‬‬

‫حدثنا عن مفهومك في مسيرة‬ ‫ارضاء العمالء ؟‬

‫تبدأ مسيرة ارضاء العمالء لدينا في مرحلة‬ ‫التفكير ووضع الخطوات وألية التحرك‬ ‫والتصميم والتحصيل حتى الوصول أخيرا ً إلى‬ ‫مرحلة االنتاج ‪ .‬ونحن هنا في معرض (‪SGI-‬‬ ‫‪ )2018‬نسعى المتالك جميع التقنيات التي‬ ‫تساعدنا في ارضاء العمالء ‪ ,‬فعلى سبيل‬ ‫المثال ‪ ,‬نسعى لطباعة كل شيء باستخدام‬ ‫تقنيات وتطبيقات (كانون) فقط ‪.‬‬ ‫إن كل ما تراه على منصة كانون في معرض‬ ‫(‪ )SGI-2018‬تم انتاجه باستخدام تقنيات‬ ‫كانون ‪ ,‬سعيا ً منا في المحافظة على‬ ‫مصداقياتنا في كل ما نقوم به ‪ ,‬بما في ذلك‬ ‫المنتجات والحلول للمشكالت التي من‬ ‫الممكن أن نعاني منها ‪ .‬إذ أن نقوم في مركز‬ ‫االختراعات واالبتكارات لدينا بكل ما يلزم‬ ‫من عمليات الطباعة والتصميم والتخطيط‬ ‫للخروج بالمنتج النهائي بأفضل تقنيات‬ ‫ممكنة ‪.‬‬

‫منذ البداية وحتى الوقت الحالي قمنا‬ ‫باستخدام التقنيات والحلول الخاصة بنا‬ ‫في جميع المعارض واألحداث والفعاليات‬ ‫التي شاركنا بها ‪ ,‬ولن نقوم باستخدام أي‬ ‫نوع من التقنيات أو المنتجات أو الحلول‬ ‫أو أي شيء أخر نحتاجه من شركة أخرى‬ ‫غير (كانون) ‪.‬‬

‫هل يعود السبب إلى تغيير اتجاه‬ ‫السوق في المنطقة ؟‬

‫حسنا ً ‪ ,‬إلى حد ما ‪ .‬إذ يتمثل التحدي في‬ ‫أن معظم الناس متوجهون نحو استخدام‬ ‫التقنيات الحديثة ‪ ,‬حتى في هذا المعرض‬ ‫وعلى سبيل المثال – ستجد أن جميع‬ ‫العرضين سيقومون بطباعة عينات إلظهار‬ ‫جودة وسرعة الطابعات التي يعرضونها ‪.‬‬

‫أيمن علي‬

‫ومع ذلك – فإن ال أحد يركز على كيفية‬ ‫استخدام هذه التقنيات في ايجاد وتوفير‬ ‫الحلول – مثل إثبات المفهوم ‪ .‬ونحن‬ ‫في معرض (‪ )SGI-2018‬نستخدم ذلك‬ ‫ألنه بذاته دليل على ما يمكن تحقيقه‬ ‫باستخدام حلولنا ومنتجاتنا ‪.‬‬ ‫في منصتنا داخل المعرض لدينا حاليا‪,‬‬ ‫أربعة من أكبر عمالئنا مثل الريامي ‪,‬‬ ‫وعميل من األردن ‪ ,‬وعميل أخر من‬ ‫لبنان – هؤالء العمالء يستخدمون تقنياتنا‬ ‫ولديهم العديد من األفكار المبتكرة والتي‬ ‫نريد مشاركتها مع السوق من خالل هذا‬ ‫الحدث ‪.‬‬

‫قيمة خدمات التعبئة والتغليف العالمية‬ ‫تصل إلى مبلغ ‪ 50‬مليار دوالر أمريكي في عام ‪2022‬‬

‫إذ أن عقد التغليف يشكل أكبر قيمة في‬ ‫هذه الشريحة من األعمال ‪ ,‬حيث تبلغ‬ ‫قيمة العقود ‪ 70%‬من القيمة اإلجمالية‬ ‫‪ .‬قد تختلف أولويات خدمات التعبئة‬ ‫على طول سلسلة القيمة ‪ ,‬ولكن هذه‬ ‫االختالفات غير ثابتة ‪ .‬أن التنمية في هذه‬ ‫األعمال أمر طبيعي ‪ ,‬إذ يتم دمج الخدمات‬ ‫واألعمال التقليدية مع تقنيات واعمال‬ ‫التصميم للوصول لنموذج األعمال المثالي‪.‬‬

‫أي منزل ‪ ,‬أو يتم استئجار معدات إلنشاء‬ ‫استوديو خاص عند القيام بتقديم خدمات‬ ‫التصميم‪ ,‬ويكون هذا المكان بمثابة وسيلة‬ ‫واضحة إلضافة قيمة للعمالء ‪.‬‬

‫و حسب دراسة قام بها (سميثرس) ‪ ,‬فإن‬ ‫محوالت التعبئة والتغليف في كثير من‬ ‫األحيان تتطلب المعدات المتواجدة في‬

‫ويحصل صاحب التصميم الفائز على‬ ‫ترقية كبيرة ‪ ,‬ويتم اختيار هذا التصميم‬ ‫حسب نسبة المبيعات ‪.‬‬

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‫ستصل قيمة خدمات التعبئة والتغليف‬ ‫العالمية إلى مبلغ ‪ 50‬مليار دوالر أمريكي في‬ ‫عام ‪ , 2022‬حسب تقرير (سميثرس بيرا)‬ ‫األخير في السوق ‪ ,‬وقال (سميثرس بيرا)‬ ‫« أن مستقبل أعمال التعبئة والتغليف‬ ‫سيزدهر في ‪ « 2022‬إذ تقدر قيمة خدمات‬ ‫التعبئة والتغليف لعام ‪ 2017‬ب ‪33.7‬‬ ‫مليار دوالر أمريكي ‪ ,‬وستزداد هذه القيمة‬ ‫بحلول ‪ 2022‬لتصل إلى ‪ 50‬مليار دوالر‬ ‫أمريكي ‪ ,‬وستكون هذه الزيادة ‪9.5%‬‬ ‫بمعدل سنوي ‪ .‬قد تكون صناعة التعبئة‬ ‫والتغليف هي صناعة تقليدية ‪ ,‬وماتزال‬ ‫تدور حول نفس المواد – الزجاج ‪ ,‬الورق‪,‬‬ ‫الورق المقوى ‪ ,‬البالستيك ‪ ,‬الخشب‬ ‫والمعادن – لكن في نفس الوقت تزداد‬ ‫نماذج األعمال المبتكرة وتشكل حافزا ً‬ ‫الكتشاف مواد أخرى وأسواق جديدة‬ ‫تضيف قيمة عالية على هذه الصناعة‬ ‫التقليدية ‪.‬‬

‫إن خدمات التعبئة والتغليف تحليال ً‬ ‫وكما ً ستزدهر في نماذج األعمال بحلول‬ ‫عام ‪ , 2022‬من حيث التصميم ‪ ,‬واختبار‬ ‫المواد‪ ,‬وعقود الشركات ‪ ,‬وعمليات‬ ‫الصيانة وأبحاث المستهلك ‪.‬‬

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‫واإلعالن ‪ ,‬السعر ‪ ,‬الحجم ‪ ,‬العمر ‪ ,‬الجنس‬ ‫‪ ,‬ومهارة الطفل ‪ .‬وقد تتغير أهمية هذه‬ ‫العوامل للوالدين من سوق إلى أخرى ‪,‬‬ ‫والشكر لإلله ‪ ,‬إننا في عالمة (‪ )M&D‬ننتج‬ ‫األلعاب التي تناسب جميع األطفال ‪ ,‬وقد‬ ‫حققنا نجاحا ً كبيرا ً في جميع أنحاء الشرق‬ ‫األوسط بسبب هذا ‪.‬‬

‫(تي واي) وهي أيضا ً واحدة من األسماء‬ ‫التي ستكون متواجدة في معرض (قرية‬ ‫بالي وورلد) ‪ ,‬تعد شركة (تي واي)‬ ‫واحدة من أكبر وأفخم شركات صناعة‬ ‫الدمى المحشية واأللعاب في العالم ‪.‬‬ ‫كما سيحضر المعرض شركة (كارلون)‬ ‫األلمانية الشركة الرائدة حول العالم‬ ‫في صناعات بالونات (الالتكس) عالية‬ ‫الجودة ‪ .‬وسيحضر المعرض أيضا ً شركة‬ ‫(سبيجيل بورغ) وهي شركة مختصة‬ ‫بنشر كتب وقصص األطفال ‪ .‬وسيتواجد‬ ‫في المعرض شركة (إبل) من األمارات‬ ‫العربية المتحدة والتي تتخصص في انتاج‬ ‫كل ما يتعلق بألعاب األطفال ‪ ,‬وشركة‬

‫(كاترين جيل) الشريك اإلداري لشركة‬ ‫(كارلون) األلمانية قالت « إن شركة‬ ‫كارلون تدخل السوق اإلقليمية األن فقط‬ ‫« وكان لدينا طلبات قليلة على منتجاتنا‬ ‫من دول الشرق األوسط ‪ ,‬لكننا األن بدأنا‬ ‫بإصدار شهادات تسجيل في دول مجلس‬ ‫التعاون الخليجي ‪ ,‬وسنقوم بالمشاركة‬ ‫في معرض ( قرية بالي وورلد) وسوف‬ ‫نقوم بتقديم منتجات عالمتنا التجارية‬ ‫في دول الخليج ذات الجودة العالية وهي‬ ‫منتجات أمنة على األطفال ‪ ,‬وسوف‬ ‫نقوم من خالل المعرض بتقديم تصاميم‬ ‫حيوانية جديدة‪ ,‬مثل طائر الفالمينغو‬ ‫‪ ,‬وحيوان الالما ‪ ,‬وطائر البومة ‪ ,‬حيوان‬ ‫الدب الكسالن ‪ ,‬والتي أصبحت شعبية‬ ‫كثيرا ً في األشهر األخيرة ‪.‬‬

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‫وقال (بوستليثويت) يمكن للعمالء‬ ‫العثور عل العالمة التجارية (‪)M&D‬‬ ‫في جميع أنحاء المنطقة ‪ ,‬وفي محالت‬ ‫تجار البيع بالتجزئة ‪ ,‬والمتاجر التقليدية‪,‬‬ ‫ومتاجر بيع الهدايا ‪ ,‬ومحال المالبس ‪,‬‬ ‫والمتاجر التي تعتمد عل البيع بالبطاقات‬ ‫االئتمانية ‪ .‬وأضاف (بوستليثويت) قائال ً‬ ‫« نحن نؤمن بكل اخالص بأن هذه‬ ‫األلعاب موجه للطفل ‪ ,‬فنتطلع دائما ً إلى‬ ‫تعزيز اإلبداع من خالل اللعب بهذه الدمى‬ ‫في كل ما نقوم به ‪ .‬من دمى شخصيات‬

‫األفالم ‪ ,‬ألعاب الفنون والحرف اليدوية ‪,‬‬ ‫الدمى المحشية ‪ ,‬األلغاز ‪ .‬فنحن نبحث‬ ‫دائما ً عن طريقة لتغذية خيال األطفال في‬ ‫جميع األلعاب التي نقوم بإنتاجها ‪.‬‬

‫(سارمادي) من فلسطين والتي تقوم‬ ‫بتصميم وتصنيع األلعاب التعليمية ‪.‬‬

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‫آراء وأفكار‬

‫قطاع ألعاب األطفال في الشرق األوسط‬ ‫على المسار التصاعدي‬ ‫يحتل سوق الدمى واأللعاب في الشرق‬ ‫األوسط موقعا ً هاما ً في مجال التقنيات‪,‬‬ ‫إذ تم استثمار ما يقارب ثالثة مليار‬ ‫ونصف دوالر أمريكي في عام ‪– 2017‬‬ ‫ومازال هذا القطاع في مسار تصاعدي في‬ ‫عام ‪ . 2018‬إذ تتصدر اإلمارات العربية‬ ‫المتحدة االنفاق االستهالكي لهذه المواد‬ ‫ومواد أخرى مثل شخصيات األفالم ‪,‬‬ ‫ألعاب الفنون والحرف اليدوية ‪ ,‬الدمى‬ ‫المحشية ‪ ,‬األلغاز ‪ ,‬المعدات الرياضية ‪,‬‬ ‫ومنتجات ما قبل المدرسة ‪.‬‬ ‫ووفقا ً لمحللين موقع يورومونيتور‬ ‫الدولي (‪ , )EMI‬فإن عدد السكان المتزايد‬ ‫باإلضافة إلى األداء القوي لقطاع السياحة‬ ‫في المدينة سيرفع من قيمة االستثمار‬ ‫للدمى واأللعاب التي تباع بالتجزئة‬ ‫في الشرق االوسط ‪ ,‬إذ سيتم استثمار‬ ‫أربعة مليار دوالر أمريكي هذا العام ‪ .‬إذ‬ ‫تحتل دولة األمارات العربية المتحدة ربع‬ ‫السوق‪.‬‬ ‫وتعد دول الخليج واحدة من أكبر الدول‬ ‫المنفقة في العالم بالنسبة للفرد الواحد ‪,‬‬ ‫ويقدر موقع يورومونيتور الدولي (‪)EMI‬‬ ‫أن األنفاق األسري في دولة األمارات‬ ‫العربية المتحدة لعام ‪ 2017‬على قطاع‬ ‫الدمى واأللعاب لوحده ما يقارب ‪590‬‬ ‫دوالرا ً أمريكيا ً ‪ ,‬وقد ارتفع هذا االنفاق إلى‬ ‫حوالي ‪ 625‬دوالرا ً أمريكيا ً في عام ‪, 2018‬‬ ‫مما يجعل دولة االمارات في مقدمة الدول‬ ‫في االنفاق بالمقارنة مع الدول األكثر نموا ً‬ ‫مثل اليابان (والتي يبلغ االنفاق األسري‬ ‫فيها ما يقارب ‪ 344‬دوالرا ً أمريكيا ً –‬

‫لعام ‪ , )2018‬ويبلغ االنفاق األسري في‬ ‫الواليات المتحدة األمريكية حوالي (‪441‬‬ ‫دوالر أمريكي) ‪ ,‬وفي ألمانيا (‪ 174‬دوالر‬ ‫أمريكي) ‪ ,‬و (‪ 138‬دوالرا ً أمريكيا) في‬ ‫إيطاليا ‪ ,‬و يبلغ االنفاق االسري في اسبانيا‬ ‫(‪ 188‬دوالرا ً أمريكياً) ‪ ,‬و ‪ 399‬دوالرا ً‬ ‫أمريكيا ً في المملكة المتحدة ‪.‬‬ ‫وبفضل قيم البيع بالتجزئة والبالغة ‪983‬‬ ‫مليون دوالر أمريكي لعام ‪ – 2017‬فإن‬ ‫قطاع الدمى واأللعاب في دولة األمارات‬ ‫العربية المتحدة أصبح جاهزا ً لالنتقاء‬ ‫‪ ,‬ويحاول المصنعون الدوليون توسيع‬ ‫تواجدهم بشغف في دولة االمارات‬ ‫العربية المتحدة وفي البلدان االقليمية‬ ‫المحيطة بها ‪ .‬ميليسيا أند داوغ (‪)M&D‬‬ ‫هي واحدة من أكثر من ‪ 300‬عارض من‬ ‫‪ 42‬دولة ستكون متواجدة في معرض‬ ‫(بيبير وورلد الشرق األوسط – ‪)2018‬‬ ‫القادم ‪ ,‬والذي سيعقد من ‪ 27‬شباط‬ ‫(فبراير) وحتى ‪ 1‬أذار (مارس) في مركز‬ ‫دبي للمؤتمرات والمعارض ‪.‬‬ ‫وتعد شركة (‪ )US‬المصنعة واحدة‬ ‫من بين أفضل خمسة عشر شركة‬ ‫ألعاب عالمية ‪ ,‬وهي تعود للمشاركة في‬ ‫المعرض للمرة الثانية على التوالي في قرية‬ ‫(بالي وورلد المخصصة) ‪ ,‬مع العشرات‬ ‫من العارضين الدوليين االخرين ‪.‬‬ ‫ومع مجموعة واسعة من منتجات األطفال‬ ‫حول العالم ‪ ,‬تطلق شركة ميليسيا أند‬ ‫داوغ (‪ )M&D‬في المتوسط حوالي مئة‬ ‫منتج جديد سنويا ً ‪ ,‬وستتواجد جميع هذه‬

‫المنتجات في المعرض المقام في قرية‬ ‫(بالي وورلد المخصصة) لعام ‪. 2018‬‬

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‫وقد صرح (ديفيد بوستليثويت) نائب‬ ‫المدير لشركة ميليسيا أند داوغ (‪)M&D‬‬ ‫في الشرق األوسط وأسيا قائال ً « أن هناك‬ ‫فرصة لمتابعة أعماله في جميع أنحاء‬ ‫الشرق األوسط ‪ ,‬مع عدم وجود اختالفات‬ ‫جمة بين تفضيالت واختيارات األطفال‪.‬‬

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‫وتابع (ديفيد بوستليثويت) حديثه‬ ‫قائال ً « أينما تواجدت العالمة التجارية‬ ‫(‪ )M&D‬في العالم ‪ ,‬فإن األطفال هم‬ ‫أطفال « مضيفا ً أن الشركة تبحث في‬ ‫توسيع قاعدة عمالئها في منطقة الشرق‬ ‫األوسط ‪ « ,‬إنهم ببساطة يجدون المتعة‬ ‫مع الدمى واأللعاب « ونحن كآباء ‪ ,‬فإن‬ ‫القرارات التي نتخذها في عملية الشراء‬ ‫مقيدة بعدة عوامل منها ‪ ,‬الدعاية‬

‫وقد رشوا مواد كيميائية على المالبس في‬ ‫كشك كوباترا ثم استخدموا بكَ َرة لنقلها إلى‬ ‫النسج‪ .‬ثم قاموا بطباعة القميص مرتين‪.‬‬ ‫لقد الحظت ذلك في معظم المقصورات‪:‬‬ ‫أدرجوا القميص مرتين للحصول على ما‬ ‫يكفي من الكثافة اللونية‪.‬‬

‫والمبتدئين الذين‬ ‫مطبوعة بهواياتهم‪،‬‬ ‫يريدون أن يتعلموا من الخبرة (لكن ليس‬ ‫بنظام باهظ جدا ً في البداية) وهناك سبب‬ ‫آخر يجعل من ريكوه راي ‪ 100‬مناسب جدا ً‬ ‫للشركات الناشئة وهو بصمته الصغيرة التي‬ ‫تناسب أي مكان‪.‬‬

‫شركة ماجيك تاتش‪ ،‬ريكو راي‬ ‫‪100‬‬

‫قسم فورإيفر من كشك أوكاي‪:‬‬ ‫طابعة تونر من أوكاي‬

‫كان هذا نموذجا ً لعالمة تجارية جديدة‪،‬‬ ‫ومن الواضح أنه تم إطالقه قبل أسبوع في‬ ‫كشك ريكو في معرض سيس (معرض‬ ‫اإللكترونيات االستهالكية)‪ ،‬لقد حضرت‬ ‫معرض سيس لكن لم يكن هناك حضور‬ ‫لطابعات النافثة للحبر وال حضور للطابعات‬ ‫األخرى‪ .‬وإذا لم تخني ذاكرتي‪ ،‬فإن ريوش‬ ‫أقيم في فندق وليس في مركز الس فيغاس‬ ‫الرئيسي للمؤتمرات‪ .‬ولذلك فأنا لم أشاهد‬ ‫طابعات راي ‪ 100‬في معرض سيس‪.‬‬ ‫وقد ساعدتني آن فيلدمان‪ ،‬المدير االنتاجي‬ ‫لريكوه يوروب على التعرف على نموذج ري‬ ‫‪ 100‬الخاص بهم في اليوم األول لمعرض‬ ‫اس جي آي ‪ .2018‬وقام رول فان دير ري‬ ‫بالطباعة من أجل الفيديو في اليوم األخير‬ ‫من المعرض‪ .‬ونحن نقدّر حسن ضيافتهم‬ ‫ومدى اطالعهم‪.‬‬ ‫يقدم هذا النموذج الجديد إمكانيات كثيرة‬ ‫للعائالت التي ترغب في ارتداء قمصان‬

‫كان قسم فورإيفر عبارة عن أجنحة متعددة‬ ‫منفصل عن قسم أوكاي‪ ،‬كما أن الفريق‬ ‫في قسم فورإيفر هو أيضا ً فريق مساعد‪.‬‬ ‫هذا االرتباط مع نظام طباعة ذي خبرة‬ ‫ومع أوكاي وتظافر القدرة بشكل متساو‬ ‫والمعالجة الحرارية ومرحلة ما قبل الطباعة‬ ‫وجميع خطوات سير العمل لفريق فورإيفر‬ ‫كان مزيجا ً رائعاً‪.‬‬ ‫إن مجرد حصولك على " طابعة تي شيرت"‬ ‫ليس كافيا ً إذا كنت تريد أن تبدأ من نقطة‬ ‫الصفر‪ .‬إن اإللمام بجميع جوانب تزيين‬ ‫القماش هو أمر ضروري‪ .‬ياسين توبكو هو‬ ‫أحد أعضاء فريق فوريفر‪.‬‬ ‫نيكوالس بيشلر شخص ُملم ومطلّع على‬ ‫أدق تفاصيل طباعة التيشيرت باإلضافة إلى‬ ‫أنه شخص صبور ويساعدك في تعلّم كيفية‬ ‫القيام بعملية طباعة التيشيرت‪ .‬لذلك يجب‬ ‫القول مرة أخرى أن مج ّرد امتالك كشك‬ ‫منفرد لطباعة التيشيرت موصول بشاشة‬

‫ليس حال ً كامالً‪ .‬يساعدك بشكل كبير في‬ ‫ّ‬ ‫مشغل طابعة تيشيرت‬ ‫امتالك مهارات‬ ‫الخال ّق والصبور باإلضافة لإللمام بجميع‬ ‫جوانب طابعات التونر واألحبار والسمو‬ ‫بالعمل‪ ،‬إلخ‪.‬‬

‫تمتلك عادة أكشاك طباعة‬ ‫القمصان منتجات أكواب القهوة‬ ‫أيضا ً‬

‫إن لدى كشك فوريفر والعديد من‬ ‫األكشاك األخرى جميع مكابس الضغط‬ ‫الحراري المعمولة خصيصا ً ألكواب القهوة‬ ‫وجميع المواد االسطوانية المشابهة‪ .‬إن‬ ‫عالمة تجارية خبيرة كفوريفر وماجيك‬ ‫تاتش وعالمات تجارية مماثلة تميل‬ ‫أيضا ً لعرض الحقائب المنسوجة فضال ً‬ ‫عن أكواب القهوة والتيشيرتات‪ .‬لذلك‬ ‫فإن طابعة أكاي نفسها وطابعة بروذر‬ ‫وأيضا ً طابعات ريكو وبوليبرينت يمكنها‬ ‫التسويق للحقائب وشعارات الحقائب‬ ‫وجميع مواد القماش األخرى (طالما أنها‬ ‫بنفس قياس التيشيرت ومصنوعة من‬ ‫المواد المناسبة لقبول مواد مكبس التونر‬ ‫الحراري)‪.‬‬ ‫وأتطلّع في معرض اس جي آي‪ 2019‬للقيام‬ ‫باختبار " يطبع" على أكواب القهوة و على‬ ‫شعارات الحقائب باإلضافة لدفع أفضل‬ ‫تصاميم فالر لتجربة الطباعة على العالمات‬ ‫المتوفرة لطابعات القمصان‪.‬‬

‫‪ME‌Printer February 2018‬‬

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‫معرض اس جي آي‬

‫شركات طباعة القمصان في معرض اس جي آي‪2018‬‬ ‫الدكتور نيكوالس هيلموث من شركة فالر ريبورتس‬ ‫كان يوجد الكثير من شركات طباعة‬ ‫القمصان هنا في معرض اس جي آي‬ ‫‪ 2018‬أكثر مما يوجد في ثالثة معارض‬ ‫زرتهم حول العالم في خريف وشتاء‬ ‫‪ .2017‬حيث إن مقصورات طباعة‬ ‫قمصان التيشيرت (باإلضافة إلى أنظمة‬ ‫عالية المستوى لطباعة أكواب القهوة)‬ ‫كانت أكثر تقريبا ً من مقصورات طباعة‬ ‫النسيج ذو األحجام الكبيرة باآلالت النافثة‬ ‫للحبر إال ّ أن طابعات قمصان التيشيرت‬ ‫كانت غزيرة‪.‬‬ ‫ومنذ بدأت االهتمام بتعلم كل ما يخص‬ ‫آالت الطباعة النافثة للحبر وطباعة النسيج‬ ‫بحبر التونر حتى بدت قادرا ً على تزويد‬ ‫السوق الطباعية حول العالم بمعلومات‬ ‫هامة‪ ،‬وكنت سعيدا ً جدا ً برؤية حوالي خمسة‬ ‫أكشاك لطباعة قمصان التيشيرت في‬ ‫معرض اس جي آي ‪.2018‬‬ ‫كما أنه من المفيد جدا ً الكتابة عن جميع‬ ‫العالمات التجارية‪ ،‬إال ّ أن مشغل طابعة‬ ‫التيشيرت في كشك إحدى العالمات‬ ‫التجارية قال أن طابعته ال تعمل بعد الظهر‪.‬‬ ‫إال ّ أن موظفي األكشاك في أربع مناطق أخرى‬ ‫وافقوا بشكل لطيف على القيام باختبار‬ ‫الطباعة لذلك أعددت تقريرا ً عن األكشاك‬ ‫األربعة التي وافقت على اختبار ما أنجزته‬ ‫على طابعاتهم‪ ،‬وهم‪:‬‬ ‫طابعة برذر جي تي زد لدى كشك شركة‬ ‫ساسنتريد‬ ‫طابعة تونر أوكاي في كشك شركة أوكاي‬ ‫طابعة بوليبريننت تيكست جيت شورتي‬ ‫لدى كشك شركة كوباترا غرافيك‬ ‫طابعة ريكو راي طراز ‪ 100‬لدى كشك‬ ‫شركة ماجيك تاتش‬

‫هناك طرق عديدة للطباعة على‬ ‫القمصان‬

‫‪ME‌Printer February 2018‬‬

‫أوال‪ ،‬إذا كان قميصك مصنوع من القطن‬ ‫الخالص‪ ،‬أو من البوليستر النقي أو إذا كان‬ ‫خليطا ً من كال المادتين؟ فإن تفريق صبغات‬ ‫الحبر الرفيعة تحتاج للبوليستر؛ حيث تكون‬ ‫الكلمات المصبوغة بالحبر طباعتها جيدة‬ ‫على القطن الخالص‪.‬‬

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‫يمكنك الطباعة مباشرة على المالبس‬ ‫باستخدام الحبر المصبوغ أو الصباغ‬ ‫المرشوش‬ ‫يمكنك الطباعة على ورقة ناقلة‬ ‫(وسيطة) باستخدام طابعة تونر أو باستخدام‬ ‫أحبار صبغية عالية الجودة وضغط الصورة‬ ‫حراريا ً على القميص‪.‬‬

‫نظريا ً‬

‫يمكنك الطباعة على ورقة ناقلة‬ ‫باستخدام صبغة حبر عالي الجودة (ثم وضع‬ ‫قميصك أو حقيبتك أو أي مادة أخرى من‬ ‫المالبس في مكبس حراري)‪.‬‬ ‫أو الطباعة على قميص من البوليستر‬ ‫مع صبغة حبر مرشوش ثم بحبر عالي‬ ‫الجودة مع الكبس الحراري‪.‬‬ ‫لكن في هذه األيام معظم طابعات التيشيرت‬ ‫المكتبية يستخدمون طابعة تونر أوكاي‬ ‫(على ورق وسيط) أو يستخدمون حبر‬ ‫مصبوغ (بشكل مباشر على النسيج)‪ .‬دعونا‬ ‫ننظر اآلن لما لدينا هنا في معرض اس جي‬ ‫آي‪.2018‬‬

‫كشك شركة ساينتريد‪ :‬بروذر جي‬ ‫تي زد‬

‫يوجد طابعات بروذر تيشيرت في أغلب‬ ‫معارض الالفتات حول العالم‪ .‬وكان هناك‬ ‫نموذجان من طابعات تيشيرت بروذر في‬ ‫كشك ساينتريد‪.‬‬ ‫كما يوجد هنا نظام يشبه الفرن يستخدم‬ ‫أكثر من الكبس الحراري‪ .‬أخبروني أن الفرن‬ ‫أكثر فعالية لإلنتاج الضخم حيث أن الكبس‬ ‫الحراري ال يمكنه العمل على أكثر من قطعة‬ ‫في وقت واحد‪ .‬حيث أن الفرن لديه عدة‬ ‫أدراج تمكنك من الكبس الحراري لعدّة‬ ‫قمصان في الوقت نفسه‪.‬‬ ‫كما أنني أفترض أنه بإمكانك أن تفتح‬ ‫أي درج في أي وقت حتى وإن كان هناك‬ ‫قميص آخر في األعلى أو في األسفل‪ .‬لكن‬ ‫هذا يتطلّب وجود فحص مزدوج للتأكد من‬ ‫عدم تعارض (تداخل) الهواء البارد الذي قد‬ ‫يدخل في حال فتحت الدرج مع المعالجة‬ ‫الساخنة للقميص في الدرج األعلى أو في‬ ‫الدرج األسفل‪.‬‬ ‫وتشغل شركة ساينتريد كل عام الكشك‬ ‫األكبر مساحة من أي مو ّزع آخر‪ .‬ولذلك‬ ‫ألنهم موزعون لميماكي وسويسبكرينت‬ ‫والعشرات من شركات اإلنتاج األخرى‪.‬‬ ‫وقام أيمن عمر‪ ،‬مدير مبيعات المناطق‬ ‫وفني الخدمات لشركة برذر (في مكاتبهم في‬ ‫ألمانيا)‪ ،‬بأعمال الطباعة هما في معرض دبي‪.‬‬

‫كوباترا غرافيكس‪:‬‬ ‫تيكس جيت شورتي‬

‫بوليبرينت‬

‫وببالغ اللطف تم تنسيق فريق طباعة‬ ‫قمصان في كشك مدير شركة كوباترا‬ ‫غرافيكس المضياف وذلك لطباعة صورة‬ ‫بطابعة بوليبرينت تيكس جيت شورتي‪.‬‬ ‫ّ‬ ‫مشغل الطابعة بطباعة صورة‬ ‫وبعناية قام‬ ‫جميلة وكبيرة‪ .‬وعادة‪ ،‬في المعارض التجارية‬ ‫ال يكون لدى مشغلو الطابعات الوقت‬

‫لضبط حجم الصورة وذلك غالبا ً ما تغدو‬ ‫الصورة صغيرة جداً‪ .‬لقد كانت هذه النتيجة‬ ‫ّ‬ ‫مشغل الطابعة في كشك‬ ‫التي توصل إليها‬ ‫شركة كوباترا غرافيكس أفضل حجم ُمنتج‬ ‫على اإلطالق بعد ثالث سنوات من اختبارات‬ ‫الطباعة في المعرض‪.‬‬

‫إن سير العمل العادي هو‪:‬‬

‫مرحلة ما قبل معالجة القميص‬ ‫ثم طباعة القميص‬

‫ضبط حرارة القميص‪ ،‬يمكنك استخدام‬ ‫مكبس للتسخين أو فرن يشبه مس ّ‬ ‫خن‬ ‫القمصان‪.‬‬ ‫قد يستخدم كل كشك معدات وتقنيات‬ ‫مختلفة قليالً‪.‬‬ ‫وأحيانا ً ال يقوم مشغلو الطابعة بالمعالجة‬ ‫قبل الطباعة إال أن ‪ 90%‬من موظفي‬ ‫األكشاك يستغرقون وقتهم في مرحلة ما‬ ‫قبل معالجة مواد القمصان‪.‬‬

‫معرض اس جي آي‬

‫العارضون يوقعون عروضا ً هاما ً في معرض اس جي آي ‪2018‬‬ ‫وص ّرح منظمو معرض إيكسبو الدولي ( إيك)‬ ‫الذي هو جزء من شركة فاالك القابضة‪ ،‬أن‬ ‫العارضين في معرض اس جي آي ‪ 2018‬قد‬ ‫وقعوا العديد من الصفقات خالل المعرض‬ ‫وعقدوا صفقات أخرى بلغت قيمتها ماليين‬ ‫الدوالرات للحفاظ على مشاركة العارضين‬ ‫أثناء المعرض‪ .‬ويعتبر " سغي" المعرض‬ ‫األول من نوعه لطباعة الكبيرة الحجم وصناعة‬ ‫الالفتات في الشرق األوسط ومنطقة أفريقيا‪.‬‬ ‫وسينعقد معرض اس جي آي ‪ 2019‬في‬ ‫الفترة ما بين ‪ 21‬لـ ‪ 23‬يناير ‪ 2019‬في قاعات‬ ‫زعبيل ‪ 6 ،5 ،4‬في مركز دبي للتجارة العالمية في‬ ‫اإلمارات العربية المتحدة‪.‬‬ ‫وقال السيد عبدالرحمن فالكناز‪ ،‬رئيس‬ ‫مجلس إدارة المعرض الدولي للمعارض‪ ":‬لقد‬ ‫حقق معرض اس جي آي‪ 2018‬نجاحا ً كبيرا ً‬ ‫بمشاركة ما يقارب ‪ 330‬عارضا ً دوليا ً وإقليميا ً‬ ‫في عرض أحدث معدات الطباعة باألشعة فوق‬ ‫البنفسجية وكل ما يتعلق بطباعة األنسجة‬ ‫والمف ّرق وطباعة الليد ومختلف تقنيات‬ ‫طباعة الالفتات‪ .‬وقد تش ّرف المعرض بحضور‬ ‫آالف الز ّوار من جميع أنحاء العالم بما في‬ ‫ذلك الشرق األوسط وأفريقيا وآسيا وأوروبا"‪.‬‬ ‫وأضاف ‪ ":‬ونحن سعداء بالقول أن العارضين‬ ‫تمكنوا من تحقيق أهدافهم التجارية من خالل‬ ‫تواجدهم في المعرض ونأمل أن يتمكنوا من‬ ‫البناء على هذه البداية العظيمة لتحقيق ربح‬ ‫مريح في هذا العام التجاري"‪.‬‬ ‫ومن الشركات المشاركة‪ :‬كانون الشرق األوسط‬ ‫وإيبسون وكوباترا غرافيكس وساينتريد‬ ‫وماسوناليت وفليكس يوروبا وجاكيز إلكترونيك‬

‫وشركة ويلكيرإنفوتيك وبلو رين واإلماراتية‬ ‫للكمبيوتر من بين العديد من المشاركين في‬ ‫معرض اس جي آي ‪ .2018‬وكانت شركة‬ ‫كوبترا غرافيكس الراعي الذهبي للمعرض في‬ ‫دورته الواحدة والعشرين هذا العام‪.‬‬ ‫وبصرف النظر عن المعرض فقد استضافت‬ ‫" سغي" دبي مختلف الفعاليات خالل دورته‬ ‫التي استمرت ثالثة أيام‪ .‬وشهدت مسابقة"‬ ‫جدار الشهرة" مشاركة العديد من العارضين‬ ‫الدوريين وهي مسابقة لألعمال الفنية وقد‬ ‫حازت شركة بلورين على ميدالية الفوز في‬ ‫المسابقة لعام ‪ 2018‬عن أعمالها الفنية‬ ‫المبتكرة على الزجاج‪ .‬وينتمي العمل الفني‬ ‫ُ‬ ‫الفائز لشركة ألفا آرت وهي شركة إعالنية‬ ‫وموردة للهدايا الشخصية وللمواد الترويجية‬ ‫ومقرها في دبي‪ ،‬في حين أن الفائز في المرتبة‬ ‫الثانية كان عمال ً طباعيا ً إبداعيا ً لشركة‬ ‫ويلكيرإنفوتيك‪ .‬وتضمنت الفعاليات األخرى‬

‫سلسلة المعرفة والتي تضمنت حلقة نقاش‬ ‫حضرها قادة الصناعة البارزين كالسيد أيمن‬ ‫علي‪ ،‬المدير التسويقي لشركة كانون مي‪،‬‬ ‫والسيد فيليب حسني المدير العام لهوليزيد‬ ‫أوس‪ ،‬والسيد كارثيك وهو مدير المبيعات‬ ‫لإلماراتية للكمبيوترات‪ ،‬وستيفن جومارتز‪،‬‬ ‫مدير المبيعات اإلقليمي لشركة دايناغراف‪،‬‬ ‫والدكتور بيكوالس هيلموث‪ ،‬مدير فالر ريبورتز‬ ‫الذي ناقش أحدث المبتكرات والتوجهات في‬ ‫الطباعة وصناعة الالفتات‪.‬‬ ‫وكجزء من المعرض قامت " اس جي آي"‬ ‫بالمشاركة مع شركتي سترينغز إنترناشينال‬ ‫وآفري دينيسون على تنظيم " ماسترز‬ ‫أوف راب" وهي مسابقة تغليف " تجليد"‬ ‫السيارات‪ ،‬حيث شارك فيها متسابقون من‬ ‫جميع المناطق للتنافس فيما بينهم للفوز‬ ‫بأحقية التباهي ألفضل ُمغلّف سيارة في‬ ‫المنطقة‪.‬‬

‫أوكاي تطرح طابعة ملصقات جديدة ومغ ٍذ‬ ‫للمغلفات في اس جي آي ‪2019‬‬ ‫عرضت شركة أوكاي في معرض الشرق‬ ‫األوسط لالفتات والتصوير الغرافيكي (‬ ‫سغي) ‪ 2018‬مجموعة واسعة من طابعاتها‬ ‫الصناعية بما في ذلك المنتجات الكبيرة الحجم‬ ‫والحلول التي برهنت على عائدات التكلفة‬ ‫واألعمال بالنسبة لمزودي خدمات الطباعة‪.‬‬ ‫وعرضت أوكاي ثالثة نماذج لطباعة ثالثية‬

‫األبعاد والتي أثبتت بدورها القدرات الطباعية‬ ‫لمنتجاتهم وتلبية لصناعة الفنون الغرافيكية‪.‬‬ ‫وقد ُمنحت جائزة " بلي" رسميا ً لشركة أوكاي‬ ‫المرشحة خالل المعرض‪ ،‬وكانت طابعة أوكاي‬ ‫كولوربرينتر طراز إم ‪ 64‬األسرع أدا ًء في مجال "‬ ‫بلي" الحديث‪ ،‬لذلك فإن الفوز بجائزة " بلي" تم‬

‫اختياره على نطاق واسع لمذيبات كميك إيكو‬ ‫المرموقة والمميزة وطابعة التيكس ‪ 54‬و‪64‬‬ ‫لسرعتهم االستثنائية في الطباعة ولثبات األبعاد‬ ‫الرائع الذي أثمر عن شاشات دقيقة متعددة‬ ‫اللوحات ومعالج رئيس شامل ألونيكس ريب‬ ‫وفائدة مدير السند التجاري وإنتاج ألوان بانتون‬ ‫بمستوى أكثر من المستوى العادي لضمان‬ ‫مطابقة األلوان بدقة‪.‬‬

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‫إن نموذج طابعة األبعاد الثالثية الذي أثبتت‬ ‫فعاليته في مساعدة الز ّوار لتص ّور كيف يمكن‬ ‫ألوكاي أن يح ّول السكن الفردي والجماعي‬ ‫لمكان مليء بالديكور وورق الجدران والالفتات‬ ‫واألرضيات ولوحات القماش ( كانفاس)‬ ‫وستائر النافذة ومعارض نقاط بيع اإلعالنات‬ ‫وأكثر من ذلك‪ .‬وسمح هذا التثبيت لنموذج‬ ‫طباعة ‪ 3‬دي للز ّوار في إطالق العنان لمخيلتهم‬ ‫في الطباعة الصناعية‪.‬‬

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‫منتجات وبرامج‬

‫مركز هايدلبرغ التجريبي في الواليات المتحدة‬ ‫يوسع عروض التدريب للعمالء‬ ‫في محاولة لتعزيز تجربة العمالء‪ ،‬سيضيف‬ ‫مركز اإلعالم والطباعة هايدلبرغ في أتالنتا‬ ‫(‪ )PMC ATL‬دورات تدريبية في موقعه‬ ‫في أمريكا الشمالية‪ .‬في شهر فبراير‪ ،‬لدى‬ ‫هايدلبرغ اثنين من الدورات التدريبية‬ ‫التي تمنح شهادة ‪ Idealliance G7‬وأداء‬ ‫‪Stahlfolder‬‬ ‫قال إيرول موبيوس‪ ،‬مدير شركة "أتالنتا‬ ‫بي أم سي"‪" :‬يسرنا أن نكون قادرين‬ ‫على تقديم التدريب لعمالئنا والمنظمات‬ ‫الصناعية‪ ،‬جنبا ً إلى جنب مع التدريب‬ ‫الداخلي المستمر على أحدث المعدات هنا‬ ‫في بي أم سي أتالنتا‪ .‬فمن خالل وجود أحدث‬ ‫المعدات والبرمجيات والمواد االستهالكية‬ ‫والخدمات المتاحة‪ ،‬سوف نستمر في تطوير‬ ‫برامج تدريبية لتناسب احتياجات السوق‬ ‫المتغيرة"‪.‬‬

‫مظهر متماثل بين األجهزة العديدة‬ ‫المختلفة‪.‬‬

‫إن تحول ‪ PMC ATL‬يمضي قدما ً‬ ‫لتصبح أكثر من مجرد مركز تجريبي‪،‬‬ ‫وستستضيف التدريب‪Idealliance’s G7‬‬ ‫من ‪ 6-8‬فبراير‪ .‬إن ابتكار ‪Idealliance‬‬ ‫لفئة ‪ G7‬كمجموعة رائدة في تحديد‬ ‫المواصفات من أجل تحقيق تناسق اللون‬ ‫في جميع عمليات الطباعة‪ ،‬و ُتستخدم‬ ‫طريقة تحقيق التناسق الرمادي لتحقيق‬ ‫أهداف اللون المطلوب باستمرار‪ ،‬وضمان‬

‫قال جوردان جورسكي‪ ،‬مدير مشروع‬ ‫برامج التصديق في ‪" :Idealliance‬تفخر‬ ‫‪ Idealliance‬بأن يستضيف هايدلبرغ‬ ‫دورات تدريب الخبراء والمحترفين من‬ ‫فئة‪ ،G7‬وكشركة رائدة في مجال الطباعة‬ ‫التجارية والتعبئة والتغليف‪ ،‬ونحن‬ ‫فخورون إلعطاء الحضور الفرصة للتعلم‬ ‫في منشأة ذات مستوى عالمي بأحدث‬ ‫تقنيات الطباعة‪".‬‬

‫وستشهد فئة التدريب مشاركين على أنهم‬ ‫"خبراء من فئة"‪ G7‬و"المحترفين‪ G7 ".‬إن‬ ‫شهادة‪ G7‬مثالية للمحترفين الذين يرغبون‬ ‫في زيادة معلوماتهم الشخصية ومهاراتهم‬ ‫بحيث تصبح معتمدة في منهجية ‪G7‬‬ ‫للطباعة وتصحيح المعدات‪.‬ويتم اعتماد‬ ‫هؤالء األفراد في مجال إدارة األلوان والتجهيز‬ ‫ومراقبة الجودة باستخدام منهجية ‪. G7‬‬ ‫يتم قيادة التدريب من قبل مدربين رواد في‬ ‫الصناعة عن طريق عملية التدريب العملي‬ ‫المعتمدة على الخبرة‪ .‬الشهادة صالحة‬ ‫لمدة سنتين‪.‬‬

‫ريكو تكشف الطباعة المباشرة على المالبس ‪100Ri‬‬

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‫أطلقت ريكو تقنية أخرى للطباعة المباشرة‬ ‫على المالبس "‪ "Ri100‬وهو باألساس‬ ‫يعتبر نسخة سطح المكتب لمستوى‬ ‫الدخول من ‪ Ri6000‬والتي تم إطالقها في‬ ‫العام الماضي‪ .‬هذه النسخة مثالية لرجال‬

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‫األعمال المبدعين من أجل بدء أعمال‬ ‫الطباعة المالبس أو أولئك الذين يرغبون‬ ‫في إضافة خط إنتاج مربح جديد ألعمال‬ ‫الطباعة الحالية‪ ،‬إن ‪ Ricoh Ri 100‬يجمع‬ ‫بين اإلنتاج عالي الجودة وسهولة االستخدام‬ ‫وبأسعار معقولة‪ .‬إنها مناسبة أكثر‬ ‫الحتياجات الطباعة ذات الحجم المنخفض‪.‬‬ ‫هذه اإلضافة األخيرة توسع ملف شركة‪DTG‬‬ ‫‪ ،‬ويسمح للمستخدمين بالطباعة حسب‬ ‫الطلب على أغراض دعائية وشخصية‬ ‫مثل القمصان‪ ،‬وأكياس القماش‪ ،‬وأغطية‬ ‫الوسائد‪ ،‬والسترات‪ .‬يشتمل نظام الطباعة‬ ‫النافثة للحبر على وحدة تشطيب اختيارية‬ ‫من أجل استبعاد الحاجة إلى الضغط‬ ‫الحراري المنفصل‪ .‬إن حجم النقط المتغير‬ ‫يتيح طباعة التصاميم التفصيلية والصور‬ ‫مع تدرج سلس بدقة ‪. 1200dpi × 1200‬‬ ‫ومن المتوقع أن تصبح شعبية عبر‬ ‫مجموعة واسعة من الصناعات والعديد‬ ‫من األنشطة‪ ،‬بما في ذلك األزياء والجامعات‬ ‫والكليات والمدارس والعالمات التجارية‬

‫للشركات الكبرى‪ ،‬والشركات الصغيرة‬ ‫والمتوسطة‪ ،‬محالت الديكورات المنزلية‪،‬‬ ‫والسياحة‪ ،‬ومجموعات الشباب‪ ،‬والنوادي‬ ‫الرياضية واألحداث الخيرية‪ Ri 100 .‬يدعم‬ ‫الطباعة الالسلكية من أي تطبيق أو محطة‬ ‫عمل بواسطة برنامج بسيط لتشغيل‬ ‫الطابعة‪ .‬وتهدف ميزات الصيانة التلقائية‬ ‫إلى زيادة وقت التشغيل إلى أقصى حد‪،‬‬ ‫كما يمكن استخدام برامج تصميم إضافية‬ ‫لتحسين الصور وإضافة نص‪.‬‬ ‫وعلق غراهام كينيدي‪ ،‬رئيس قسم األعمال‬ ‫التجارية النافثة للحبر‪" :‬نحن سعداء‬ ‫لالستفادة على نجاح ‪ Ri 3000‬و‪Ri‬‬ ‫‪ 6000‬مع هذا الخيار من مستوى الدخول‬ ‫المدمج‪ .‬إن سهولة الحصول عليه وسهولة‬ ‫استخدامه ستجذب جمهورا ً جديدا ً لتزيين‬ ‫المالبس وتسمح للعمليات بتوسيع نطاق‬ ‫خدماتها‪ .‬لم يكن من السهل أبدا بدء‬ ‫الطباعة المباشرة على المالبس مع حل‬ ‫كامل من بائع واحد "‪ .‬وستتوفر‪Ricoh Ri‬‬ ‫‪ 100‬في المملكة المتحدة وهولندا واسبانيا‬ ‫اعتبارا ً من أبريل ‪.2018‬‬

‫ميمجيت‪ -‬لحلول الطاقة ستشارك في ويستباك ‪2018‬‬ ‫تعلن ميمجيت الرائدة بتطوير الطباعة‬ ‫النافثة للحبر أن شركائها ‪OEM‬‬ ‫سيعرضون ملصقات لون عالية الجودة‬ ‫وأنظمة التعبئة والتغليف في مؤتمر‬ ‫ويستباك القادم‪ .‬ويعتبر أكبر مؤتمر‬ ‫للتصميم المتطور والصناعة في أمريكا‬ ‫الشمالية والذي يركز على التعبئة‬ ‫والتغليف‪ ،‬وربط ‪ 20.000‬من الحضور‬ ‫مع ‪ 2000‬من الموردين في جميع مجاالت‬ ‫التعبئة والتغليف وصنع الملصقات‪.‬‬ ‫سيعقد مؤتمر وستباك في ‪ 6-8‬فبراير‬ ‫‪ ،2018‬في مركز أناهييم للمؤتمرات في‬ ‫أناهييم‪ ،‬كاليفورنيا‪.‬‬ ‫قال كيم بيسويك‪ ،‬المدير العام لشركة‬ ‫"ميمجيت"‪" :‬لم يكن هناك وقت أكثر‬ ‫ديناميكية في التعبئة والتغليف‪ ،‬وتفيد‬ ‫شركة مينتيل بأن التغييرات في سلوك‬ ‫المستهلك ‪ -‬بما في ذلك النمو في‬ ‫التجارة اإللكترونية‪ ،‬والرغبة في المنتجات‬ ‫المحلية والطلب على المنتجات والعلب‬ ‫المستدامة – ستقود االبتكار في مجال‬ ‫التغليف في عام ‪".2018‬‬ ‫وقال بيسويك أيضاً‪ " :‬إن حلول الطباعة‬ ‫النافثة للحبر الرقمية في قلب هذا االبتكار‪.‬‬ ‫فالجودة والسرعة والقدرة على تحمل‬

‫التكاليف لهذه الحلول‪ ،‬باإلضافة إلى اإلبداع‬ ‫من شركاء ‪ OEM‬ميمجيت‪ ،‬تنتهي في‬ ‫صنع العالمات وحلول التعبئة والتغليف‬ ‫التي تواكب أي طلب للمستهلكين "‪.‬‬ ‫ويتطلب التنافس في هذه السوق السريعة‬ ‫التغير الحلول التي تمكن الموردين‬ ‫والمصنعين من إنتاج أنواع التعبئة‬ ‫والتغليف القصيرة األجل والمخصصة‬ ‫والتي تواكب احتياجات المستهلكين‪ .‬إن‬ ‫مرونة هذه الحلول تعني أن المصنعين‬ ‫ومقدمي الخدمات لم يعودوا بحاجة إلى‬ ‫االعتماد على كميات كبيرة من التعبئة‬ ‫والتغليف‪ .‬ويمكن اآلن إنتاج التعبئة‬ ‫والتغليف عند الطلب‪ ،‬مع مستوى‬ ‫التخصيص والمعلومات الالزمة للوصول‬ ‫إلى المستهلكين اليوم‪.‬‬ ‫تستخدم حلول "ميمجيت" أحبارا ً تعتمد‬ ‫على المياه‪ ،‬وهي خالية من الكيماويات‬ ‫المتفاعلة بنسبة ‪ 100٪‬مما يجعلها آمنة‬ ‫لالستخدام وأفضل للبيئة‪ .‬في وستباك‪،‬‬ ‫ستسيطر حلول ملصقات األلوان‬ ‫على ميمجت‪ -‬لحلول الطاقة الجديدة‬ ‫المتعددة ((‪ NS Multi‬طابعة الصندوق‪.‬‬ ‫هذه الطابعة التي تطوي الكرتون وتعرجه‬ ‫وذات الصيغة الواسعة يمكنها الطباعة‬

‫على أي ورقة بقياسات تصل إلى ½‬ ‫"سماكة و ‪ "43‬عرض‪ ،‬بما في ذلك‬ ‫الكرتون ما قبل قطع‪ ،‬الورق المموج‪،‬‬ ‫أو رزم الكرتون المطوي‪ .‬إن ‪NS-Multi‬‬ ‫تجعل اإلنتاج مخصصاً‪ ،‬قصير المدى‪،‬‬ ‫التعبئة والتغليف على الطلب وبسهولة‬ ‫وبأسعار معقولة‪.‬‬ ‫يمكن للحضور أيضا رؤية اإلثباتات‬ ‫والحصول على معلومات حول هذه‬ ‫الحلول من خالل زيارة أماكن شركاء‬ ‫ميمجيت ‪ OEM‬التالية أو الشركاء‬ ‫الموردين‪:‬‬ ‫‪)Afinia Label (5183‬‬ ‫‪)Color Label Solutions (5542‬‬ ‫‪Fernqvist Labeling Solutions‬‬ ‫‪)(5544‬‬ ‫‪)Pacific Barcode (5389‬‬ ‫‪)QuickLabel/TrojanLabel (5147‬‬ ‫‪)ReThink Label (5339‬‬ ‫‪)Taylor Made Labels (5421‬‬ ‫‪)Xante (5449‬‬

‫طابعات الملصقات تستخدم مرونة وإنتاجية‬ ‫‪ Gallus Labelmaster‬الجديدة‬ ‫في بداية ديسمبر من العام الماضي‬ ‫نظمت هايدلبرغ الصين و‪Gallus‬‬ ‫شنغهاي باالشتراك في المركز اإلعالمي‬ ‫للطباعة في شنغهاي حدثا ً إلطالق ‪Gallus‬‬ ‫‪ Labelmaster‬في الصين‪ .‬وحضر هذا‬ ‫الحدث حوالي ‪ 160‬ضيفا ً من محالت‬ ‫طباعة الملصقات في الصين ومنطقة آسيا‪،‬‬ ‫فضال ً عن صحفيين إعالميين‪ .‬تمكنوا من‬ ‫مشاهدة العروض الحية من ‪Gallus‬‬ ‫‪ Labelmaster‬في إنتاج الملصقات‬ ‫وشهدوا ارتفاعا ً جديدا ً في مستوى الطباعة‬ ‫الرائدة‪ .‬قال بينى هوانغ‪ ،‬الرئيس التنفيذي‬ ‫لشركة هايدلبرغ الصينية‪" :‬إننا متفائلون‬ ‫للغاية بالتطور المستقبلي للتعبئة‬ ‫والتغليف والطباعة في الصين"‪.‬‬

‫قال تيدي جيانغ‪ ،‬المدير العام لشركة‬ ‫‪ Gallus‬شنغهاي"‪" :‬نظرا ً الرتفاع تكلفة‬ ‫المواد الخام والعمل اليوم‪ ،‬فإن محالت‬ ‫الطباعة تولي اهتماما ً أكبر لإلنتاجية‪ ،‬وفي‬ ‫الوقت نفسه تتأثر بالمستهلكين ومصنعي‬ ‫العالمات التجارية‪ ،‬حيث تتحرك التعبئة‬ ‫والتغليف وطباعة الملصقات باتجاه‬ ‫تحقيق المدى القصير‪ ،‬واألوامر المتعددة‬ ‫وتنويع المنتجات"‪.‬‬ ‫منذ دخول السوق الصينية منذ ما يقرب‬ ‫من عشر سنوات‪ ،‬باعت ‪ Gallus‬أكثر‬ ‫من ‪ 100‬آلة‪ .‬ستعرض ‪ Gallus‬مع‬ ‫هايدلبرغ الصين آالتهم لمزيد من العمالء‬ ‫الصينيين فبعد االندماج الكامل لـ‬ ‫‪ Gallus Holding AG‬في ‪Heidelberger‬‬ ‫‪)Druckmaschinen AG (Heidelberg‬‬ ‫في عام ‪ ،2014‬عقدت "أيام االبتكار ل‬ ‫‪ " Gallus‬في مقر ‪ Gallus‬في سانت غالن‪،‬‬ ‫سويسرا في سبتمبر ‪ .2016‬شهد العمالء‬ ‫من جميع أنحاء العالم العرض األول لـ‬

‫‪ ، Gallus Labelmaster‬أحدث طباعة‬ ‫فلكسوغرافية مصممة لسوق الملصقات‪.‬‬ ‫بعد عام من ذلك‪ ،‬في سبتمبر عام ‪،2017‬‬ ‫كان زوار ‪ Labelexpo‬بروكسل مقتنعين‬ ‫تماما ً بالكفاءة العالية والمرونة العالية‬ ‫التي تقدمها ‪Gallus Labelmaster‬‬ ‫الجديد‪ .‬وقد وضعت اآللة معيارا ً جديدا ً في‬ ‫طباعة الملصقات ‪ 17‬بوصة‪ .‬أما في الوقت‬ ‫الحالي‪ ،‬فبعد ثالثة أشهر فقط من إطالق‬ ‫السوق‪ ،‬أصبح هناك أكثر من ‪ 20‬مطبعة‬ ‫مثبتة في البلدان األجنبية‪ ،‬كما جاءت ردود‬ ‫فعل العمالء إيجابية‪.‬‬

‫‪ME‌Printer February 2018‬‬

‫يكمل بيني قائالً‪" :‬في السنوات األخيرة‪،‬‬ ‫ومع تزايد الطبقة الوسطى وتسريع‬ ‫عمليات التحضر‪ ،‬هناك متطلبات محددة‬ ‫أكثر على التعبئة والتغليف والملصقات‪،‬‬ ‫ومن واجبنا أن نواصل تقديم منتجات‬ ‫وخدمات عالية الجودة للتعبئة والتغليف‬ ‫ومحالت طباعة الملصقات في الصين"‪ .‬لقد‬ ‫أصبحت آسيا من أسرع أسواق الملصقات‬ ‫نموا ً في العالم‪ ،‬ومن المتوقع بحلول عام‬

‫‪ 2019‬سيزدهر سوق الملصقات اآلسيوية‬ ‫بنسبة ‪ ،5.5٪‬بحيث ستصل معدالت نمو‬ ‫الملصقات ذاتية اللصق إلى ‪.6.3٪‬‬

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‫منتجات وبرامج‬

‫‪ EFI‬تطلق منصة ‪ MarketDirect‬الجديدة إلشراك العمالء‬

‫شركات الطباعة‪ ،‬والوكاالت‪ ،‬ومزودي‬ ‫خدمات التسويق‪ ،‬والمؤسسات التعليمية‪،‬‬ ‫والشركات الصغيرة والمتوسطة لديها أداة‬ ‫جديدة لدفع إشراك العمالء بشكل متكامل‬ ‫مع ‪ EFI MarketDirect‬من اإللكترونيات‬ ‫للتصوير‪ .‬سيتم عرض البرنامج الجديد‬ ‫ألول مرة هذا األسبوع خالل ‪،EFI Connect‬‬ ‫مؤتمر المستخدمين السنوي للشركة التي‬ ‫تعقد في واين الس فيغاس‪.‬‬

‫‪ME‌Printer February 2018‬‬

‫منصة ‪ MarketDirect‬النشيطة إلشراك‬ ‫العمالء يعطي المستخدمين القدرة على‬ ‫تطوير وتوزيع وتتبع اتصاالت العمالء‬ ‫لبرامج األمانة والعروض والنشرات‬ ‫اإلخبارية واإلحصاءات واالتصاالت بسرعة‬ ‫وسهولة‪ .‬ويتضمن البرنامج الجيل القادم‬ ‫من التقنيات عبر وسائل اإلعالم ‪ /‬القنوات‬ ‫المتعددة والمتاحة من ‪ ، EFI‬بنا ًء على منصة‬

‫‪53‬‬

‫‪ DirectSmile‬الناجحة للشركة لتقديم‬ ‫تطبيقات التسويق عبر وسائل اإلعالم‬ ‫الشاملة لالرتقاء بمستوى الجيل‪ ،‬واكتساب‬ ‫العمالء الجدد‪ ،‬والتنقيب وأكثر من ذلك‪.‬‬ ‫يتوفر البرنامج كتطبيق مستقل أو مع حلول‬ ‫‪ Web-to-Print‬الرائدة في ‪ ، EFI‬وهو عرض‬ ‫تم دمجه بسالسة في مجموعة ‪ EFI‬اإلنتاجية‪،‬‬ ‫مما يتيح للمستخدمين رؤية كاملة وتتبع‬ ‫البيانات والقدرة على إدارة حمالت التسويق‬ ‫وأنشطة مشاركة العمالء ضمن مجموعات‬ ‫السوق الرائدة في مجال نظم المعلومات‬ ‫اإلدارية ‪ ، ERP /‬والحصول على قوة أكثر‬ ‫من أي وقت مضى للتخطيط وإدارة وتنفيذ‬ ‫برامج الطباعة المعقدة وبرامج التسويق‬ ‫عبر وسائل اإلعالم‪.‬‬ ‫تقدم‬

‫منصة‬

‫مشاركة‬

‫العمالء‬

‫في‬

‫‪ MarketDirect‬ميزات مبتكرة تضمن‬ ‫إنتاجية مثالية‪ ،‬بما في ذلك الحمالت الذكية‬ ‫لـ ‪ ،EFI‬وهي أداة جديدة لتصميم الوسائط‬ ‫المتعددة تستند إلى ‪ . HTML5‬باإلضافة‬ ‫إلى ذلك‪ ،‬وباستخدام ميزة إنشاء حمالت‬ ‫تلقائية للقصص المصورة الجديدة‪ ،‬يمكن‬ ‫للعمالء إنشاء حملة وتصويرها في غضون‬ ‫دقائق باستخدام أدوات السحب واإلسقاط‬ ‫البسيطة‪.‬‬ ‫نماذج الموضوع المقدمة مع ‪MarketDirect‬‬ ‫تعطي المستخدمين القدرة على تخصيص‬ ‫وإطالق الحمالت مع تدريب أقل‪ .‬واألدوات‬ ‫الجديدة في البرنامج أيضا تجعل بناء وتنفيذ‬ ‫برامج االتصال والتسويق الشخصية لشبكة‬ ‫اإلنترنت أو البريد اإللكتروني أو الطباعة أو‬ ‫الجوال أو وسائل اإلعالم االجتماعية أسهل‬ ‫من أي وقت مضى‪.‬‬ ‫تقول شارلوت توكمانتل‪ ،‬نائبة الرئيس‬ ‫والمدير العام للمنتجات ذات القيمة‬ ‫المضافة‪ ،‬وبرنامج إنتاجية ‪" : EFI‬إن هذا‬ ‫الجيل القادم من منصة جذب العمالء في‬ ‫‪ MarketDirect‬يوسع بشكل كبير ما‬ ‫يمكن لعمالئنا تقديمه في خدمات التسويق‬ ‫واالتصاالت؛ من تصميم القصص المصورة‬ ‫وتصوير الحمالت إلى األتمتة البصرية‪ ،‬تعد‬ ‫هذه أداة بسيطة وأنيقة للشركات التي‬ ‫تسعى إلى زيادة والء العمالء وتقديم خدمات‬ ‫ذات قيمة أعلى لقاعدة عمالئها"‪.‬‬

‫واالختيار من بين ‪ 10‬قصص سانحين‬ ‫الفرصة لألطفال أن يكونوا األبطال في‬ ‫قصصهم باختيارهم لثالث من الشخصيات‬ ‫القابلة للتعديل في كل قصة‪.‬‬ ‫كان من ضمن األنشطة الترفيهية األخرى‬ ‫في جناح شركة إتش بي تفعيل الصور‬ ‫باستخدام كل من آلتي إتش بي ‪Sprocket‬‬ ‫و إتش بي ‪ Sprocket Plus‬المطورة‪.‬‬ ‫باإلضافة إلى ذلك كان هناك حملة ترويجية‬ ‫إذاعية بالتعاون مع محطة ‪Virgin Radio‬‬ ‫في التاسع عشر من كانون الثاني إلمتاع‬ ‫األطفال ما أمكن‪ ،‬إضافة إلى العديد من‬ ‫الهدايا المميزة‪.‬‬ ‫قال السيد ستيفن روجر‪ ،‬مدير وحدة‬ ‫أعمال الطباعة في شركة إتش بي "نحن‬ ‫متحمسون للغاية للبدء بحملة كتاب كبير‬ ‫صغير في اإلمارات العربية المتحدة والتي‬ ‫تتيح الفرصة لألطفال واألهل للحصول‬ ‫على وقت مميز للقصص‪ .‬توفر شركة‬ ‫إتش بي عشرا ً من القصص المصممة‬ ‫بشكل ممتع والتي من شأنها أن تضع‬ ‫الطفل في مجموعة من المغامرات‬ ‫المثيرة‪ ،‬ابتدا ًء من ترتيب أول يوم في‬ ‫المدرسة وانتها ًء بإنقاذ القبعات القطبية‪.‬‬ ‫في عالمٍ ملي ٍء بالحكايات المذهلة‪ ،‬يريد‬ ‫كل طفل أن يكون بطال ً‪ ،‬ونحن أردنا أن‬ ‫نحقق لهم هذه األمنيات بينما يشاركون‬ ‫حكاياتهم مع أهلهم‪".‬‬

‫شركة ‪ Anycolor‬تفتتح مصنعا جديدا ً في كينيا‬ ‫يقول أحد مسؤولي شركة ‪ Anycolor‬الصينية‬ ‫ألجهزة الحاسوب أن الشركة تخطط الفتتاح‬ ‫مصنع لها في كينيا‪ ،‬ومركزا ً للتسويق في‬ ‫شرق أفريقيا في عام ‪ .2018‬تعتبر شركة‬ ‫‪ Anycolor‬شركة ذات تقنية عالية‪ ،‬تشارك‬ ‫في بحث وتطوير وإنتاج مجموعة شاملة من‬ ‫أجهزة الحاسوب االستهالكية وتعد عبارة‬ ‫"‪ "Anycolor‬هي العالمة التجارية االستهالكية‬ ‫األساسية والفرعية لهذه الشركة‪.‬‬

‫تعتبر منطقة شرق أفريقيا موقعا ً مالئما ً‬ ‫ألن تكاليف اإلنتاج فيها أقل مقارنة بالصين‪،‬‬ ‫باإلضافة إلى امتالكها نسبة عالية من القوى‬ ‫العاملة الماهرة‪ .‬وقد أضاف السيد شو أن‬ ‫تكاليف اإلنتاج المتزايدة في الصين دفعت‬ ‫الشركة إلى السعي وراء إقامة منشآتها خارج‬ ‫الدول اآلسيوية‪.‬‬

‫يضيف السيد شو قائال ً إن إفريقيا ً هي‬ ‫مستقبل الصناعات التحويلية العالمية ويعزو‬ ‫ذلك إلى النمو االقتصادي السريع في القارة‬ ‫اإلفريقية‪ ،‬كما تريد شركة ‪ Anycolor‬مساعدة‬ ‫دولة كينيا في تحقيق أحد أهدافها المتمثل في‬ ‫توسيع قاعدة التصنيع التي تساهم حاليا ً بما‬ ‫يقارب ‪ 10‬بالمائة من الناتج المحلي اإلجمالي‪.‬‬

‫أخبر مدير عام شركة ‪ Anycolor‬السيد شو‬ ‫هوانوين وكالة أنباء الصين الجديدة (شينخوا)‬ ‫في مدينة نيروبي أنهم يسعون إلنشاء مصنع‬ ‫بقيمة ‪ 10‬ماليين دوالرا ً إلنتاج مواد الطباعة‬ ‫االستهالكية كالحبر بأنواعه وخراطيش آالت‬ ‫النسخ وأجهزة مخازن الطاقة المحمولة الباور‬ ‫بانك‪ .‬يقول السيد شو‪" :‬نبحث اآلن عن مواقع‬ ‫مالئمة في المناطق االقتصادية الخاصة التي‬ ‫تمتلك كامل البنى التحتية الالزمة‪".‬‬ ‫‪ME‌Printer February 2018‬‬

‫تمتلك شركة ‪ Anycolor‬حاليا ً مصنعين في‬ ‫الصين‪ ،‬وعليه فإن المنشأة الكينية ستكون‬ ‫األولى في الخارج‪ .‬من المتوقع أن يمنح المصنع‬ ‫أكثر من ‪ 300‬فرصة عمل للسكان المحليين‪،‬‬ ‫وأن ينتج كبداية أكثر من ‪ 3.6‬مليون خرطوشة‬ ‫حبر و‪ 6‬ماليين خرطوش حبر ومليونين من‬ ‫مخازن الطاقة المحمولة‪.‬‬

‫‪54‬‬

‫األخبار‬

‫شركة إتش بي تعيد إحياء قصص العائلة‬ ‫مع حملة الكتب الكبيرة الصغيرة‬

‫‪ME‌Printer February 2018‬‬

‫أعلنت شركة إتش بي عن بدئها بحملة كتب‬ ‫كبيرة صغيرة في مركز التسوق مردف إلحياء‬ ‫سرد القصص العائلية في اإلمارات العربية‬ ‫المتحدة‪ .‬وقد أتاح هذا الحدث‪ ،‬الذي جرى‬ ‫بين الثامن عشر والسابع والعشرين من‬

‫‪55‬‬

‫كانون الثاني‪ ،‬الفرصة لألطفال في إنشاء‬ ‫كتبهم الشخصية الخاصة وقرأتها مع‬ ‫الوالدين‪ .‬في جناح شركة إتش بي‪ ،‬كان‬ ‫بإمكان العائالت اختيار قصصهم المفضلة‬ ‫وتقسيمها إلى فصول وطباعتها‪ ،‬وذلك عن‬

‫طريق استخدام طابعة إتش بي ‪DeskJet‬‬ ‫‪.Ink Advantage 3785 All-in-One‬‬ ‫قامت كذلك شركة إتش بي بإنشاء موقع‬ ‫(‪)www.minibigbooks.com‬‬ ‫الكتروني‬ ‫حيث يمكن للعائالت تحميل صورها‬

‫إدارة مخزون المواد االستهالكية‬ ‫دعم مهام الطابعات والمساعدين‬ ‫توافر قائمة بكل المواد االستهالكية‬ ‫التي تم استخدامها بالتوازي مع أحد المهام‬ ‫الموكل بها إلى جانب متابعة دفعات الحبر‬ ‫والطالء وما شابهها‪ ،‬من الممكن مراقبة‬ ‫المواد االستهالكية كاألغلفة واأللواح‪ .‬فعلى‬ ‫سبيل المثال يزود التطبيق بمعلومات‬ ‫دقيقة عن عدد االنطباعات بما يخص‬ ‫األغلفة المركبة حالياً‪ .‬وتصبح مقارنات‬ ‫الخدمات الفعلية أمرا ً آخر ممكناً‪ .‬إذا‬ ‫تجأوزت األغلفة مدة الخدمة المخطط لها‪،‬‬ ‫فمن الممكن اإلبالغ عنها ومراقبتها‪.‬‬ ‫بهذه الطريقة يمكن لمهمات‪ ،‬كتغيير‬ ‫األغطية وإعادة ملء المسحوق والمواد‬ ‫المذيبة‪ ،‬اإلشارة والتخطيط لها مسبقاً‪.‬‬ ‫عألوة على ذلك‪ ،‬فإنه من الممكن‬ ‫التحقق من األسباب الحقيقية إذا تغير‬ ‫االستهالك بشكل ملحوظ‪ .‬يسمح هذا‬ ‫التطبيق بتعريف أي من أرقام مواقع‬ ‫التخزين‪ ،‬كما يمكن اختصار المحزون‬ ‫في أي من مواقع التخزين المنتشرة‪.‬‬ ‫بالتالي تستطيع الشركة أن تحصل على‬ ‫نظرة شاملة ودقيقة لمستويات التخزين‬

‫بشكل دائم‪ .‬يمكن دمج منتجات أخرى‬ ‫كصمغ المجلدات مثال باإلضافة إلى المواد‬ ‫المستهلكة لدور الطباعة المليئة باألعمال‬ ‫الورقية‪.‬‬ ‫باستخدام تطبيق ‪ ProductionApp‬يتم‬ ‫تبسيط إدارة المخزون الى حد كبير ألن هذا‬ ‫التطبيق يقوم بتذكر ترتيب مواقع الرفوف‬ ‫لكل موقع من مواقع التخزين‪ .‬يجب توافر‬

‫ثالثة شروط في آن واحد لنجاح استخدام‬ ‫تطبيق ‪ .ProductionApp‬أوال ً‪ ،‬واحد أو‬ ‫أكثر من الهواتف الذكية المزودة بتطبيق‬ ‫‪ .Rapida ProductionApp‬ثانياً‪ ،‬نظام‬ ‫‪ Logo Tronic Professional‬كبرنامج‬ ‫إدارة اإلنتاج‪ .‬ثالثاً‪ ،‬شبكة انترنت في شركة‬ ‫الطباعة‪ ،‬ويوجد مستشارون اختصاصيون‬ ‫من شركة ‪ Koenig & Bauer‬للمساعدة في‬ ‫إعداد هذه العمليات‪.‬‬

‫‪ Graphic Packaging‬تنشئ شركة متكاملة‬ ‫للتغليف تعتمد على الورق‬ ‫أكملت شركة ‪Graphic Packaging Holdin‬‬ ‫مجموعة من األعمال التابعة لكل من شركتي‬ ‫‪ Graphic Packaging‬وشركة تغليف الورق‬ ‫العالمية في أمريكا الشمالية‪ .‬تمتلك شركة‬ ‫‪ Graphic Packaging % 79.5‬من الشركة‬ ‫المدمجة وستكون المدير الوحيد لها‪ .‬سوف‬ ‫تمتلك شركة الورق العالمية ‪International‬‬ ‫‪ Paper % 20‬من الشركة الثنائية‪.‬‬ ‫لقد تحملت شركة ‪Graphic Packaging‬‬ ‫‪ 660‬مليون دوالر من ديون شركة‬ ‫‪ International Paper‬وفي الوقت نفسه‬ ‫قامت بتعديل وإقرار اتفاق االئتمان األول‬ ‫المتفق عليه‪ .‬لن يطرأ أي تغيير على مجلس‬ ‫اإلدارة الحالي أو الفريق القائد للعمل وتمنع‬ ‫شركة ‪ International Paper‬من تغيير‬ ‫حصص الملكية الخاصة بها يمتد لمدة‬ ‫سنتين‪ ،‬كما ال يمكنها شراء أسهم ‪ GPK‬لمدة‬ ‫خمس سنوات‪ ،‬إال في حاالت استثنائية‪.‬‬

‫يقول الرئيس والمدير التنفيذي للشركة‬ ‫مايكل دوس‪" :‬نحن متحمسون للغاية‬ ‫إلنهاء هذه الصفقة التحويلية مع بداية العام‬ ‫الجديد‪ ،‬ويعكس هذا التوقيت أهمية الجهود‬ ‫المبذولة من قبل موظفي كل من شركتي‬ ‫‪ Graphic Packaging‬و‪International‬‬ ‫‪"Paper‬‬

‫وقد أنهى دوس كالمه قائالً‪" :‬إن هذا التعاون‬ ‫البالغ قيمته ‪ 75‬مليون دوالرا ً أمر مفروض‬ ‫علينا‪ ،‬وسيتم تحقيقه عن طريق تخفيض‬ ‫التكاليف وزيادة إدماج الورق المقوى‬ ‫والمشتريات واالستطاعة النقدية‪ .‬نرحب في‬ ‫شركة ‪ Graphic Packaging‬بكل الموظفين‬ ‫الموهوبين من شركة ‪International‬‬ ‫‪ ،Paper‬ونتطلع قدما ً لتقديم األفضل لكل‬ ‫من زبائننا وموظفينا والمساهمين في عام‬ ‫‪ 2018‬وما بعده"‬

‫‪ME‌Printer February 2018‬‬

‫انطالقا ً من هذا االشتراك‪ ،‬تعتبر اآلن شركة‬ ‫‪ Graphic Packaging‬إحدى أهم الشركات‬ ‫الثنائية الرائدة في مجال التعبئة والتغليف‬ ‫الورقي‪ ،‬تقارب إيراداتها ‪ 6‬مليارات دوالراً‪،‬‬ ‫كما تقارب أرباحها المليار دوالر قبل حساب‬ ‫الفوائد والضرائب واالستهالك‪ .‬تعتبر شركة‬ ‫‪ Graphic Packaging‬واحدة من أكبر منتجي‬

‫العلب الكرتونية القابلة للطي والمنتجات‬ ‫الورقية المرتبطة بالمنتجات الغذائية في‬ ‫الواليات المتحدة األمريكية‪ ،‬وتحتل مركزا ً‬ ‫عالميا ً في صناعة الكرتون القابل للطي‬ ‫المرتبط بالصناعة الغذائية‪ ،‬كما تتخذ موقعا ً‬ ‫هاما ً في السوق في تصنيع الورق المقوى‬ ‫المبيض بالكبريت‪ ،‬والورق المقوى المغلف‬ ‫دون تبييض‪ ،‬والورق المقوى المغلف‬ ‫والمعاد تصنيعه‪.‬‬

‫يقول أيضاً‪" :‬نحن متحمسون جدا ً لبداية‬ ‫االزدهار المستقبلي نتيجة هذه الشراكة‬ ‫الثنائية وإننا نتوقع أن هذه الشراكة سوف‬ ‫تؤدي إلى زيادة ملحوظة في أرباحنا وانتشارنا‪،‬‬ ‫وزيادة انفتاحنا على سوق الخدمات الغذائية‬ ‫المتزايدة‪ ،‬مؤدية إلى أرباح ملحوظة‪".‬‬

‫‪56‬‬

‫األخبار‬

‫شركة ‪ Koenig & Bauer‬تقدم برنامجا ً إلدارة المخزون‬ ‫عبر أحد تطبيقات الهواتف الذكية‬ ‫مضى على وجود تطبيق ‪The Rapida‬‬ ‫‪ LiveApp‬المرفق بالئحة المعلومات‬ ‫ووظائف مدير الصيانة الخاصة به ما‬ ‫يقارب عاما ً في السوق‪ .‬وللمضي قدما ً من‬ ‫المتوقع انتشار هذا التطبيق مع تطبيق‬ ‫‪ ProductionApp‬كونه مساعدا ً ال غنى عنه‬ ‫في بيئة اإلنتاج‪.‬‬ ‫في مرحلة معينة في كل شركة طباعة‬ ‫تظهر المشكلة التالية‪ :‬نفاذ إحدى المواد‬ ‫االستهالكية كمانع الرغوة أو مذيب الغسيل‪.‬‬ ‫المستودعات فارغة ألن أحد المساعدين في‬ ‫وردية سابقة قد أخذ الزجاجة األخيرة وأغفل‬ ‫ذكر ذلك ألحد آخر‪.‬‬ ‫تابعت شركة ‪ Koenig & Bauer‬التحدي‬ ‫لمنع حدوث مثل هذه الظروف المزعجة‬ ‫وطورت تطبيق ‪ ProductionApp‬كأدا ًة‬ ‫فعالة إلدارة المخزون ومتابعة الدفعة‬ ‫على أجهزة أندرويد النقالة‪ .‬يثني أول‬ ‫المستخدمين الفعليين كثيرا ً على تطبيق‬ ‫‪.ProductionApp‬‬

‫‪ME‌Printer February 2018‬‬

‫تعتبر تقنية ‪( NFC‬تقنية التحكم عن المدى‬ ‫القريب) أساس تطبيق ‪.ProductionApp‬‬ ‫تم دمج تقنية ‪ NFC‬في العديد من الهواتف‬ ‫الذكية ويجعل استخدام هذه التكنولوجيا‬ ‫الحصول على البيانات في قاعة اإلنتاج‬ ‫عملية بسيط ًة وموثوق ًة‪ .‬يبدأ عمل تطبيق‬ ‫‪ ProductionApp‬في المخازن حيث يتم‬ ‫تزويد مخازن المواد المستهلكة كالحبر أو‬

‫‪57‬‬

‫الطالء أو البطانيات أو المسحوق بعالمة‬ ‫‪ .NFC‬الحقاً‪ ،‬ضمن التطبيق يتم تحديد‬ ‫عالمة كل مخزن والمادة التي تم اختيارها‬ ‫ثم يقوم التطبيق بحفظها‪.‬‬ ‫يتم عرض بيانات المادة المرتبطة بأحد‬ ‫المخازن خالل فحص المخزون أو بعد‬ ‫استالم شحنة جديدة‪ .‬بعد ذلك‪ ،‬يمكن‬ ‫ألمين المستودع أن يقارن الكميات‬ ‫المعروضة مع الموجودة بالفعل‪ .‬في حال‬ ‫وجود أية اختالف‪ ،‬يمكن تصحيح األرقام‬ ‫ببساطة وتسجيل اللوازم الجديدة الواردة‬ ‫ثم تعديل مستويات المخزون الحالية‬ ‫وتحديثها تلقائيا ً (إدارة المخزون)‬ ‫تتم هذه العملية باالستعانة بتقنية ‪ .NFC‬ما‬ ‫إن يكتشف الهاتف الذكي عالمة متجر ما‪،‬‬ ‫يتم فتح نماذج العرض والمدخالت تلقائياً‪.‬‬ ‫ليس من الضروري أن تنشيط التطبيق‬ ‫مسبقا ففي الصحافة ترتبط المهام بنقطة‬ ‫االستهالك كوحدة طباعة معينة‪ .‬مرة أخرى‬ ‫يتم التحكم بهذه المهام عن طريق وظائف‬ ‫تقنية ‪.NFC‬‬ ‫يتم تحديد الموقع الخاص بكل مخزن عن‬ ‫طريق استخدام تقنية ‪ NFC‬ثم تعرض كل‬ ‫المعلومات المرتبطة بمادة معينة (كاللون‬ ‫والكمية المتبقية وغيرها) على الهاتف‬ ‫الذكي مباشرة في مكان االستهالك‪.‬‬ ‫يقوم المشغل بعد ذلك باختيار الكمية‬

‫وختمها أو إعادة تعبئتها‪ ،‬ومسح رمز‬ ‫الدفعة للمستهلك المعني ثم يتم تشغيل‬ ‫الكاميرا تلقائيا لتمسح الرمز وعرض الرمز‬ ‫نفسه سرعان ما يتم الكشف عنها بنجاح‪.‬‬ ‫يمكن للمشغل أن يعرض معلومات‬ ‫مفيدة أخرى كالوقت الذي يتوجب فيه‬ ‫إعادة تعبئة مادة معينة أو كمية الحبر‬ ‫الالزمة لمهمة حالية‪.‬‬ ‫وعلى أساس كل وظيفة يتم حفظ الكمية‬ ‫المعاد تعبئتها ورقم الدفعة الذي تم‬ ‫فحصه في قاعدة البيانات‪ ،‬وتبعا ً لذلك يتم‬ ‫تخفيض مستويات المخزون المتبقية‪.‬‬ ‫إذا انخفضت كمية المخزون أقل من‬ ‫حد معين‪ ،‬يتم إرسال بريد الكتروني‬ ‫تلقائيا ً إلى المخازن المسؤولة المشرفة‬ ‫أو إلى قسم المشتريات وتحديد مستقبل‬ ‫البريد االلكتروني لكل مادة بشكل فردي‪.‬‬ ‫بهذه الطريقة يمكن أتمتت عملية إعادة‬ ‫الطلب الضرورية ويصبح التواصل‬ ‫لسوق الكتروني ممكنة ومخطط لها في‬ ‫المستقبل‪.‬‬ ‫يصبح التحكم بموجودات المخازن‬ ‫واألعطال التي ما تسبب عادة المشاكل‬ ‫شيئا ً من الماضي‪ ،‬فبمساعدة هذا التطبيق‬ ‫يصبح باإلمكان القيام بمهام منتجة وأكثر‬ ‫معنى‪.‬‬ ‫فوائد تطبيق ‪:ProductionApp‬‬ ‫متابعة دفعات المواد االستهالكية‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫األخب ــار‬

‫معرض اس جي آي‬

‫شركة ‪ Koenig & Bauer‬تقدم‬ ‫برنامجا ً إلدارة المخزون عبر أحد‬ ‫تطبيقات الهواتف الذكية‬

‫‪55‬‬

‫‪ 48‬العارضون يوقعون عروضا ً هاما ً في‬ ‫معرض اس جي آي ‪2018‬‬

‫‪ Graphic Packaging‬تنشئ شركة‬ ‫متكاملة للتغليف تعتمد على الورق‬

‫‪٥٤‬‬

‫شركة إتش بي تعيد إحياء قصص‬ ‫العائلة مع حملة الكتب الكبيرة‬ ‫الصغيرة‬

‫‪ 48‬أوكاي تطرح طابعة ملصقات جديدة‬ ‫ومغ ٍذ للمغلفات في اس جي آي‬ ‫‪2019‬‬

‫‪٥٣‬‬

‫شركة ‪ Anycolor‬تفتتح مصنعا‬ ‫جديدا ً في كينيا‬

‫‪٥٢‬‬

‫مجلــة شــهرية شــاملة مختصــة ـفـي‬ ‫عالــم الطباعــة ـفـي الشــرق األوســط‬ ‫السنــة الخامسة عشرة ‪ /‬العدد ‪٢٠١٨ / 156‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬ ‫مرتضى كريميان‬ ‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬

‫‪ 47‬شركات طباعة القمصان في معرض‬ ‫اس جي آي‪2018‬‬

‫آراء وأفكار‬ ‫‪ ٤٥‬قطاع ألعاب األطفال في الشرق‬ ‫األوسط على المسار التصاعدي‬

‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫‪editor@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫رود هايز‬ ‫‪rod.hayes@me.com‬‬ ‫المختصون المشاركون في التحرير‬ ‫فرانك رومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل برونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬ ‫مدير اإلعالنات‬ ‫انيل نات ك ر‬ ‫‪+971 4 391 12 06‬‬ ‫‪meprinter@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشترا كات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+971 50 528 9267‬‬ ‫‪info@meprinter.com‬‬

‫منتجات وبرامج‬ ‫‪ EFI‬تطلق منصة ‪MarketDirect‬‬ ‫الجديدة إلشراك العمالء‬

‫‪٥١‬‬

‫‪ ٤٣‬إثبات المفهوم أمر أساسي على حد‬ ‫قول ( كانون)‬

‫ميمجيت‪ -‬لحلول الطاقة ستشارك‬ ‫في ويستباك ‪2018‬‬

‫‪٥٠‬‬

‫طابعات الملصقات تستخدم مرونة‬ ‫وإنتاجية ‪Gallus Labelmaster‬‬ ‫الجديدة‬

‫‪٥٠‬‬

‫‪ ٤٣‬قيمة خدمات التعبئة والتغليف‬ ‫العالمية تصل إلى مبلغ ‪ 50‬مليار‬ ‫دوالر أمريكي في عام ‪2022‬‬

‫مركز هايدلبرغ التجريبي في الواليات‬ ‫المتحدة يوسع عروض التدريب‬ ‫للعمالء‬

‫‪٤٩‬‬

‫ريكو تكشف الطباعة المباشرة على‬ ‫المالبس ‪100Ri‬‬

‫‪٤٩‬‬

‫أحداث‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬

‫ُطبعت في مطبعة النسر للنشر‬

‫وزعت من قبل شركة النسر للنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫‪ 41‬نجاح حفل عشاء مهرجان الربيع «‬ ‫إيب» في شنغهاي ‪2018‬‬ ‫‪ 40‬بدء فعاليات قمة الخليج للطباعة‬ ‫والتغليف ‪2018‬‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

From the inventor of the printing press.

New solutions for printing professionals time and time again.

At Koenig & Bauer, innovations in printing have a tradition dating back 200 years. From banknotes to high-end packaging. We use digitalisation for new products and customised services. And in doing so make it easier for you to do business, with greater performance and higher quality.

This is our commitment from 200 years of partnerships with the printers of this world. koenig-bauer.com

BRIDGING THE GAP TO MAKE INKJET ACCESSIBLE.

Xerox® Rialto® 900 Inkjet Press Get big inkjet performance in a small footprint. With a radically new compact roll-to-cut-sheet design, the Rialto fits your capabilities, space and budget.

Brilliant, detailed applications have never been more connected to affordability and simplicity.

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