ME Printer Issue 166 January 2019 by ME Printer Magazine

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

Registered with IMPZ

Vol. 16 / Issue 166 / January 2019

Give your business stand out... Visit OKI Europe Ltd. at: SGI 2019 13 – 15 Jan Hall 6, Stand 6-C110

Outlook 2019

What’s in store for the industry this year?

Efficiency is the First Step Towards Sustainability Sharon Heymann

The Values of Partnering With Your Recruitment Agency

‫إقـرأ فـي قسم اللغة العــربيـة‬

‫حلول إبداعية مبتكرة لخدمات الطباعة واإلعالن في معرض‬ 2019 ‫الشرق األوسط للوحات والتصميمات اإلعالنية‬ ‫آفاق سوق الالفتات اإلعالنية اآلسيوية‬ ‫االستدامة نهج العالمات التجارية‬ ‫حقيقة وقيم التعاون مع وكالة التوظيف الخاصة بك‬

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Contents SGI Preview

Regional News Technology Innovation to spur F&B Processing and Packaging Equipment Market Past $78 Billion by 2022

Four Kuwaiti Newspapers Go Off-Shelf

Saudi Plastics and Petrochemicals Exhibition to Kick-Off On Jan 27

ReproMAX Announces Board of Directors For 2019

KIZAD Polymers Park Opens Sustainable Materials Innovation in Abu Dhabi

Daman to Stop Printing Health Insurance Cards

International News

Epson to Focus on Digital Signage Solutions at SGI 2019

OKI to Showcase its Revenue Boosting Innovations at SGI 2019

GIC to Show Off a Wide Range of Mutoh Products at SGI Dubai 2019

Blue Rhine to Reinvent Signage at SGI 2019

Al Shabak to Focus on SelfAdhesive Media at SGI 2019

Outlook 2019 24

Digital Tech Investment Has Been the Foundation for Business Growth

Hoping for a Healthy Growth in 2019

Koenig & Bauer and Durst Phototechnik Agree on a 50/50 JV

The MENA Printing Machinery Market is Expected to Reach $545.7 Million by 2022

Roland DGA Corporation Appoints Andrew Oransky CEO

Pigment Reklam Plans to Make its Sales Strategy More Aggressive and Vivid

Heidelberg Opens Printing Industry Research Center

Packaging Material a Key Issue for the Climate

Registration Opens for Gulf Print & Pack 2019

Infigo Software and docs24 Join Forces to Power Marketing Content

Events MENA Printing Business to Grow to $32 Billion in 2019

Expo Centre Sharjah to Host SteelFab 2019 This Month

Sustainablility in Printing 28

Efficiency is the First Step Necessary Towards Sustainability

Being Sustainable is a Brand Approach

Financial Gain Still Drives Business Decisions, While Sustainability Takes a Backseat

Companies Cannot Ignore Customersâ&#x20AC;&#x2122; Will to be Part of Saving Our Planet

Products and Applications

ISSN 2304-117X The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

genARate from Konica Minolta Makes Engaging AR Experiences Effortless

Roland's Texart SBL3 Dye-Sublimation Inks Earn ChromaLuxe Certification for Outdoor Durability

Swanline Intros Eco-Friendly Outdoor Display Board

Mondi Launches Bag-in-Box Technical Films

Summa Launches 3.2m Flatbeds for the Textile Market

Editor Chris N. Fernando editor@meprinter.com

Memjet and MGI Form Strategic Inkjet Technology Partnership

Technical Editor - English Section Rod Hayes rod.hayes@me.com

Easy Cut Studio Now Available

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk

Xeikon Installs Wall Decoration Suite at K&L Wall Art

Dr. Younes Shokr Khah younes@meprinter.com

Cosmo Films Launches Sterilizable Conduction Sealing Film

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu

Uflex Presents “The Next Big Thing” in Pharma Packaging

Vol. 16 / Issue 166/ January 2019 ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Group Publishing Director Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team

It's a new year. In this issue we have chosen Outlook 2019 to be our focus. Inside, industry experts speak about what worked for 2018, what were the key challenges and how they overcame those challenges. They also weigh in on the top technology trends and market trends for 2019 and the key opportunities in store for the collective industry.

UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Marketing Manager

Reji Mathews +971 50 6046241 meprinter@meprinter.com

Opinion & insight

Classifieds & Subscription +971 4 391 1210 +971 50 528 9267 info@meprinter.com

Securing the Print Deviceand the Humans Who Use It

The Truth and Values of Partnering With Your Recruitment Agency

Folding Gluing Machines Market to Register High Revenue Growth

Digital Textile Printing Market to Record a Healthy CAGR of 16.3% by 2027

Six Strategies for Keeping Stress Low and Productivity High

Printed by Al Nisr Publishing LLC Distributed by Al Nisr Distribution LLC

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

ME Printer Media Partner

Regional News

Technology Innovation to spur F&B Processing and Packaging Equipment Market Past $78 Billion by 2022

Growth in the global food and beverage processing and packaging equipment market looks promising over the next four years. Frost & Sullivan’s latest analysis reveals that improved economic conditions in emerging nations, changing dietary preferences globally, and a rising demand for nutritious and ready-to-eat food products are driving demand for food processors and boosting growth in the packaging equipment market. The global food and beverages processing and packaging equipment market is expected to expand at a CAGR of 4.1% from 2017 until 2022 and reach $78.6 billion. “With increasing food and beverages product

demand and a growing emphasis on food safety, food processors are reliant on equipment manufacturers to provide processing and packaging equipment that is agile and utilizes advanced technologies to minimize energy usage, operate at a higher efficiency, and improve yield,” said Arun Ramesh, Team Lead, Agriculture and Nutrition, Visionary Science, Frost & Sullivan. The global demand for food products has led equipment manufacturers to acquire, merge, and partner with companies to leverage technology innovation. To remain competitive in an evolving market, Ramesh recommends that players create smarter products by investing in new capa-

bilities such as advanced data and analytics, robotics and automation, and extend their capabilities to offer full solutions, including installation, monitoring, services, and integration.

Additional factors imperative to growth include: Equipment manufacturers upgrading to advanced machinery for processing and packaging to cater to changing consumer preferences and consumption patterns Using machine learning and other tools to predict process delays, make improvements to engineering and optimize equipment design

ME Printer January 2019

Offering flexible pricing models, such as Cybersecurity-as-a-Service (CSaaS), and lifetime services to increase accessibility across industries at a lower cost.

“Machine downtime is still a major concern in the industry, and there is room for further investment in research and development among equipment manufacturers to develop equipment that is flexible and modular and customized to fit different products and customer needs while optimizing total cost of ownership,” noted Ramesh.

Four Kuwaiti Newspapers Go Off-Shelf Four Kuwaiti newspapers have gone off of shelves as they grapple with competition from online media and economic hardship, reports say. The newspapers are Al-Qabas, Al-Rai, Al-Anbaa and Al-Jarida. “This is a 100 percent economic decision aimed at cutting cost,” Al Qabas chief editor Waleed Al-Nisf was quoted as saying by the Kuwaiti staterun news agency, KUNA. “There are difficulties in competing against electronic means.” Al Qabas will cut publication and circulation one day a week due to diminished “advertisement and the economic situation”, al-Nisf added. Workers at the news house, al-Nisf will further grow more productive with the additional. Al Qabas will fol-

lowing the suspension will ramp up its electronic copy. Yusuf Al-Marzouq on the other hand will cut publication and will focus on its priorities, editor of Al-Anbaa said. “The aim is to cut expenses because the whole world is experiencing an economic crisis at all fronts,” he said noting that the newspapers “newspapers have been suffering from losses for years.”

Nasser Al-Otaibi, the managing editor of Al-Jarida, said that his newspaper plans to ramp up the amount of analyses, features and interviews in the newspaper to help counter the competition of digital outlets, reports say. Al-Jarida will also inject more investment into its digital platforms and social media, Al-Otaibi added.

ME Printer January 2019

Regional News

Saudi Plastics and Petrochemicals Exhibition to Kick-Off On Jan 27 Preparations for the 16th edition of the Saudi Plastics and Petrochemicals Exhibition are underway. Organised by Riyadh Exhibitions Company, the event will see local, regional, and international industry leaders convene to discuss the latest technologies, services, and innovations in the plastics and petrochemicals sectors that are considered major economic contributors in Saudi Arabia.

ME Printer January 2019

Taking place from January 27-30 at the Jeddah Center Forums and Events, the event is backed by leading companies who will highlight the role of the two industries in the government’s ongoing economic diversification efforts.

The exhibition will focus on sustainability and protection of the natural resources for the sake of the future generation. Regional and international experts, decision-makers and pioneers will take a closer look at investment opportunities in Saudi

Arabia’s petrochemical sector, one of the country’s main economic pillars. The kingdom has the largest share of the petrochemical industry in the Arab Gulf region, accounting for about 67 per cent of the total Gulf production. Mohammad Al AlSheikh, head of marketing, Riyadh Exhibition Company, said: “Both the government and the private sectors have expressed their support for the Saudi Plastics and Petrochemicals 2019 – which is recognised as a strategic forum for the pioneers of the regional and global plastics and petrochemical industries - amid increasing focus on the two sectors’ contributions to the non-oil economy in line with the National Transformation Program 2020 and Saudi Vision 2030.” He added: “The exhibition’s list of high-level official sponsors reflects its significance in the Saudi Government’s efforts to attract investments

and grow its petrochemical exports, which account for more than a third of the local industrial exports. The event will also help enhance the global competitiveness of the domestic plastics market to improve the kingdom’s positioning as the world's eighth largest producer of plastics. We look forward to facilitating new strategic partnerships between regional and international leaders. The event coincides with the 16th International Trade Exhibition for Printing and Packaging Technologies – Saudi Print and Pack to help drive the steady growth of the already flourishing plastics, petrochemicals, printing, and packaging industries in the kingdom.” Saudi Plastics and Petrochemicals Exhibition is expected to attract significant attention following the success of the 2018 edition of the event, which saw the participation of more than 520 exhibitors from 25 countries and host 10 international pavilions, attracting over 16,000 visitors.

ReproMAX Announces Board of Directors For 2019 ReproMAX announces the appointment of two new members and new co-chairmen of their Board of Directors for 2019. Ken Hildebrand, President of Commercial Digital Print and Wade Sparks, President and CEO of Riley’s were named to the board. John Bingham, President of Dominion Blue and Dan Zimmerman, Partner at Dataflow were named co-chairs of the ReproMAX Board of Directors for 2019. Steven Strooh, Vice President of Beeline and Blue and Jeff Carl, President of The Wide Format Company will continue their terms on the Board of Directors. Gene Klein, CEO of BarkerBlue and Guy Timothy, President of SBR/Vision Graphics will remain as advisors with Chuck Wingard, President of Tree Towns Imaging & Color Graphics joining the advisory board.

Each year, ReproMAX selects industryleading Partner company professionals to 3-5 year terms, asking them to help guide the organization to reach new levels of excellence. This year, the board member term of Joe Williamson, Principal of Franklin Imaging has expired.

According to Rick Bosworth, President of ReproMAX, “ReproMAX and subsequently its Partner companies benefit significantly from this great tradition of leadership. We can’t thank these individuals enough—both past and present—for their contributions, loyalty and dedication to the fulfillment of all ReproMAX objectives.”

ME Printer January 2019

Regional News

KIZAD Polymers Park Opens Sustainable Materials Innovation in Abu Dhabi KIZAD, the industrial free zone and subsidiary of Abu Dhabi Ports, is now the home of the KIZAD Polymers Park. Catering to a wide variety of markets, including 3D printing and material composites, the park is set to contribute an estimated $500 million to exports from the UAE each year. Launched with the objective of bringing foreign investments to the region, KIZAD has already earned the support of 20 local polymer companies, and is in partnership with key raw materials suppliers. The park also has an environmental conscience concerning plastics.

ME Printer January 2019

Captain Mohamed Juma Al Shamisi, CEO of Abu Dhabi Ports, comments, “Polymer markets are growing fast owing to high demand for these products. We at Abu Dhabi Ports are working through KIZAD to address the needs of companies operating in the polymer sector via world-class logistics services, warehouses, and integrated infrastructure as well as sustainability initiatives to put an end to plastic waste.” In recent years, many areas across the UAE have benefited from shared drive for technological excellence.

Through the Dubai’s Future Accelerators program, startups have acquired funding needed to set up business in the city. At the 2017 Global Manufacturing and Industrialization Summit, GE pledged its support to create Abu Dhabi’s first additive manufacturing micro-factory. The KIZAD Polymers Park is part of the government’s

Abu Dhabi Economic Vision 2030, designed to reduce the capital’s reliance on the oil sector as a source of economic activity – though the park does have the support of ADNOC (Abu Dhabi National Oil Company) as a raw materials producer. Abdulaziz Alhajri, Director of the ADNOC Downstream Directorate, says, “ADNOC is proud to collaborate with Abu Dhabi Ports and KIZAD to further strengthen and develop the UAE’s conversion industry,” “Together, we will work to ensure alignment with the Ruwais Derivative & Conversion Parks and other industrial parks catering to different parts of the polymers value chain, offering investors a wide choice of options, while also building on synergies.” Polysys Additive Technologies

Middle East is one of the 20 polymer companies already located with the KIZAD Polymer Park. A joint venture of South Korean chemicals company Songwon Industrial, and specializes in the production of pelletized additives, particularly those made from polypropylene. Joining Polysys is Gulf Compound Blending, Cosmoplast, Interplast, Industrium, and Schmidt Middle East among others. When fully operational, the KIZAD Polymer Park is expected to produce 300400 kilo tonnes of plastic products a year, and contribute $2.5 billion to the emirate GDP by 2025. Samir Chaturvedi, CEO of KIZAD, concludes, “The Park will source energy supplies from a variety of sources at some of the region’s lowest utility rates and support initiatives to commercialize the recycling of plastic waste.”

Daman to Stop Printing Health Insurance Cards The National Health Insurance Company, Daman, will cease printing health insurance cards across all its health insurance plans starting from January 1, 2019. The decision to finally cease card printing follows the successful implementation of its secure online platform which allows medical facilities to check health insurance coverage using a digital Daman or Thiqa card available from their respective apps or an Emirates ID, said a statement from Daman. The initiative to replace physical health insurance cards with digital alternatives or Emirates ID was officially introduced in April last year. Daman began its phasic approach to cease card printing from last year, starting with Thiqa members. Commenting on the move, CEO of Daman, Dr. Michael Bitzer, said, "This

is an initiative that both Daman and Thiqa members have supported and taken advantage of from day one through the convenience offered by not needing to carry a health insurance card any longer when medical assistance is needed." "Changing the way health insurance

is administered for the better what we envisage from our investments in technology. Members, medical facilities and partners can be confident that we will continue to leverage modern technology to provide them with services and experiences that are unique to Daman," he noted.

ME Printer January 2019

International News

Koenig & Bauer and Durst Phototechnik Agree on a 50/50 JV To further advance the development of future-oriented digital printing solutions with added value for customers in the folding carton and corrugated printing markets, Koenig & Bauer AG and Durst Phototechnik AG from Brixen/Italy have agreed to pool their know-how and strengths in a 50/50 joint venture. A corresponding letter of intent has been signed by both companies. The planned joint venture is to be based in Germany and – subject to merger control approval – will assume responsibility for the development, integration, manufacturing and worldwide distribution of water-based, single-pass digital printing presses for folding carton and corrugated board. Ink and service business relating to the presses sold jointly through the global networks of the two parent companies is also to be handled by

the joint venture. As a first milestone for the joint venture, manufacturing of the VariJET press for digital folding carton printing is to be commenced in time for drupa 2020. Claus Bolza-Schünemann, CEO of Koenig & Bauer AG: “We are looking forward to joint innovations and further developments in future-oriented digital printing technology for folding carton and corrugated board, and not least to the added value this will offer to our customers. With its wealth of existing know-how, extensive inkjet experience and high-quality solutions, Durst Phototechnik AG is the ideal partner with whom to pursue the defined objectives. As digital printing pioneers, the company has been developing inkjet applications for 25 years and is very successful in digital printing on ceramics, textiles and corrugated board.”

Roland DGA Corporation Appoints Andrew Oransky CEO Roland DGA, a leading provider of digital imaging and 3D devices for professionals, announced today that Andrew Oransky has been appointed the company’s new CEO. Oransky has served as president, responsible for day-to-day operations at the Irvine, California-based company since 2016.

ME Printer January 2019

In his expanded role as CEO, he will assume overall responsibility for company strategy and performance and will report directly to the board of directors at parent company Roland DG.

“All of us at Roland have great confidence in Andrew’s excellent leadership qualities as well as his extensive knowledge across the multiple industries we serve,” said David Goward, previously CEO of Roland DGA and currently Executive Vice President, Director at Roland DG. “Under his capable guidance and with the coop-

eration of the rest of the leadership team, we expect continued growth and success in the years to come.” Oransky assumes the CEO position during an exciting time for Roland. During the past year, the company’s DGSHAPE 3D division launched several advanced technology milling machines for dental labs plus a laser decorator for retail settings.

Christoph Gamper, CEO of Durst Phototechnik AG: “Durst is a technology leader in the field of inkjet printing and has already contributed to the digital transformation of production processes in various branches. In the printing industry and in surface decoration, in particular, Durst printing systems are deemed to set the standards with regard to print quality and productivity. The partnership with Koenig & Bauer now opens up new prospects, as Koenig & Bauer commands not only engineering expertise, but also very good access to the market. By combining our know-how, we are in an ideal position to develop and offer fully automatic production lines and will thus also be able to contribute to digital transformation in the folding carton and corrugated industry.”

Heidelberg Opens Printing Industry Research Center Heidelberger Druckmaschinen AG (Heidelberg) is setting new competitive standards in the global printing industry. By opening its new InnovationCenter(IVC) at the Wiesloch-Walldorf headquarters in Baden-Württemberg, the company is stepping up its efforts to maintain its technology leadership and shape the digital transformation process in the printing sector. In addition to securing numerous jobs, the new Innovation Center also substantiates a recent analysis published in October by the World Economic Forum (WEF) in Geneva, which concluded that the innovative capability of Germany is superior to any other country in the world, including the United States. Only by investing over 100 million euros in research and development every year has Heidelberg succeeded in emerging stronger from years of structural change in the industry in these times of digital transformation.

Packaging Material a Key Issue for the Climate Switching material from plastic to paperboard can reduce a packaging’s climate impact by 99 per cent. For people who influence the choice of packaging material, this single choice can make the biggest climate impact during a product manager or designer’s entire professional career. That’s the conclusion of a study done by IVL Swedish Environmental Research Institute for Iggesund Paperboard. The starting point was to study some of the commonest packaging types and compare the differences in climate impact depending on the choice of packaging material. “There are tables giving carbon dioxide emissions per kilo of material, but when you compare real examples of packaging, you realise the great importance of the choice of material,” comments Johan Granås, Sustainability Director at Iggesund Paperboard.

“Plastic is a fantastic material for many applications and we use it ourselves when producing paperboard for food packaging that needs a thin plastic barrier to protect its contents,” he adds. “But we believe that decision makers in the packaging industry must know about the effects of their choice of material.” Packaging light bulbs in plastic or paperboard respectively is the most extreme example in the survey. By switching from plastic to paperboard, it is possible to reduce the climate impact of the packaging by 99 per cent. In the

example that was most favourable for plastic, a paperboard carton containing 500 grams of pasta was compared with the corresponding amount of pasta packed in a thin plastic bag. The conclusion was that the plastic bag has a 3.25 times larger climate impact than the paperboard carton. This is despite the fact that the bag only weighs one-sixth as much as the carton and has significantly worse protective and stacking properties. “There are masses of packagings that cannot be made in anything other than plastic today,” Johan Granås emphasises. “But there are also packagings that are made of plastic where it is easy to switch material without losing function at all – and it is logical to start there if we want to reduce packaging’s climate impact.” For the paperboard packagings used in the study, climate data for Iggesund’s paperboard Invercote was used.

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ME Printer January 2019

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International News

Registration Opens for Gulf Print & Pack 2019 ing manufacturers and a number of first time exhibitors have already seized the opportunity to exhibit at the show.

Registration is now open for Gulf Print & Pack 2019, the Middle East’s leading trade show for the commercial and package printing sector. Returning to the World Trade Centre in Dubai, many of the industry’s lead-

Taking place from 15-18 April in the venue’s Za’abeel Halls, Gulf Print & Pack 2019 will showcase the latest technologies and products from the entire field of commercial and package printing. Already confirmed to exhibit at the show include: Afra, Bobst, Frimpeks, Green Graphics, Gulf Commercial Group, Heliozid, Konica Minolta, Prestige Graphics, Rotometrics, SMI Coated Products, UPM Raflatac and Xerox, as well as first-time exhibitors Apex Industries, Arasta Makina Kimya, Jinhang Flexible Packaging, Lemorau, Meteors, Pule Printing Ltd and Roshan Packages.

Displaying the newest in multisubstrate presses, wide and narrow format digital presses, laser diecutting, 3D printing, smart labels/ packaging, and software, Gulf Print & Pack 2019 is aimed at printers, service providers, brand owners and designers from not only the Middle East, but also continental Africa, South Asia and Europe. Buyers can experience live demonstrations of the latest solutions that will help them print a wide range of products for a cross-section of markets including retail, education and security. The show is a perfect arena for visitors to network with the biggest and most influential suppliers operating in today’s market, discover niche markets, and boost their knowledge.

Infigo Software and docs24 Join Forces to Power Marketing Content Infigo Software has been named as a technology partner of docs24, giving businesses a world class and truly global web-to-print and brand management service.

ME Printer January 2019

docs24’s solution is an agile content and brand management platform that allows staff to edit,

order and distribute marketing collateral with complete ease. It cuts production and design costs, reduces order and delivery times and enables brand consistency across all materials. Infigo’s software will power the marketing portal for docs24’s

clients, using their award-winning Catfish and MegaEdit products. Customers are able to edit marketing templates without speaking to a designer or affecting the brand. Chief Executive of docs24, Jim Rae, said: “We’ve been looking for a technology partner we could work with on our global clients and who could build on what we’ve already achieved and take it one step further. We wanted our customers to have the most efficient marketing service possible, so they could create and order materials quickly and without worry… That’s why we looked no further than Infigo Software who have built a world-renowned reputation for their web-to-print and digital automation software. We don’t think businesses will find a better collaboration on the market.”

STREAMLINE & INTEGRATE ESTIMATION - LAYOUT PLANNING - PREPRESS - PRINTING - FINISHING - DISPATCH

Imp’s Layout Plan moves to Planning for approval - then to Pre-press

Job Intent from MIS/ERP to Imp+ Estimation – Quotation & Job Card export or XML back to MIS/ERP

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Book Finishing JDF and Cutting JDF / CF2, DXF, PDF to drive ﬁnishing devices

JDF / PDF Export to drive Print Devices

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SS DIS Barcoded Overlay sheets to simplify dispatch

PAT CH

We have been using IMP since 2012. The innovative features like Auto-Planning on reels & sheets and die-library that IMP offers, enable more effective use of our inventory and generates layouts with higher effectiveness - all of which allow us to be more competitive in the market. IMP is an integral part of our workflow, bringing automation to both prepress (through JDF integration with our Esko workflow) and SAP ERP. Estimation and Layout plans are exported as XML and parsed into our SAP ERP system automatically. The Costing Logic for various operations are programmed by us in-house, independent of InSoft implementors. This latest Estimation module is proof that InSoft continues to deliver cutting-edge software solutions for the print industry.

HARSHA PARUCHURI DIRECTOR PRAGATI OFFSET & PACKAGING (INDIA) ME Printer January 2019

www.insoftautomation.com

Email us at: sales@insoftautomation.com for online demo and more information

Events

MENA Printing Business to Grow to $32 Billion in 2019

ME Printer January 2019

The Middle East and North Africa (MENA) continue to present one of the world’s key growth regions for printing. In 2019, the total value of the commercial print business in MENA is forecast to reach $32 billion, according to exclusive research from Smithers Pira, the worldwide authority on the packaging, print and paper supply chains. They released the data ahead of the 2019 edition of Gulf Print & Pack, the leading industry event for the commercial print and packaging industry in the region.

“The MENA region presents a vast opportunity for companies in the commercial printing business, which the report estimates will grow by 6.2% by next year. This is way ahead of the growth rate for the world print market, which, at 1% is struggling to adjust to declines in demand for

traditional print products as media products become increasingly digitised,” said Andy Thomas-Emans, Strategic Director at Tarsus Group, which organises the biennial Gulf Print & Pack. In its last edition, the show welcome close to 10,000 visitors from 98 countries, with 252 participating exhibitors. The report further identified a number of strategic trends that will influence the print business in MENA in 2019. Inkjet will remain the region’s fastest growing print technology, with a compound annual growth rate (CAGR) of 12.7%. This is followed by electrophotography and gravure. “This shows that the region still has a huge untapped market for digital technologies that could spur the growth of the industry in the future,” added Thomas-Emans.

Xerox, a long-time exhibitor at Gulf Print & Pack, sees the Middle East region as one of the most strategically important markets for the company and considers the trade show to be a great platform for strengthening its customer and partner relationships as well as showcasing the brand’s latest offerings. It has launched new machines at the show, often ahead of their global roll out to “underscore the significance of the event to our business throughout the Middle East and Africa,” said Pui Chi Li, Head of Marketing, Xerox MEA. Meanwhile, package printing is the most valuable end-use application for print in MENA. It will be worth $20.0 billion in 2019. Industry stakeholders aiming to secure business projects are encouraged to attend Gulf Print & Pack 2019, scheduled to take place in April at the Dubai World Trade Centre.

Expo Centre Sharjah to Host SteelFab 2019 This Month Expo Centre Sharjah will host the 15th edition of SteelFab, the region’s premier metal working event, which is scheduled to be held during 14th -17th January, 2019. SteelFab is expected to showcase the latest innovations of more than 1,000 brands from the manufacturing sector. Expo Centre Sharjah has started its preparations to host some of the world’s leading manufacturers, suppliers and industry experts, which include more than 300 companies that specialise in Welding, Cutting, Grinding, Pipe and Tube Machinery, and other technologies and solutions. SteelFab will be held alongside the 4th edition of “Fasteners World middle East,” which is dedicated to the fastener and fixing industry. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, remarked that the hosting the 15th edition of SteelFab comes as a continuation to the success of the last edition of the exhibition, as well as to enhance the event’s prominent role in meeting the region’s demands for the latest

machinery, equipment, and solutions in the metalworking field. Al Midfa pointed out that the new edition of SteelFab will include technical seminars that will be organized in order to review a variety of topics, and that they will focus

on the themes of automation and integration. He clarified that organizing these seminars is largely due to the high level of interest witnessed during last year’s seminars, which focused on Industry 4.0, internet usage for remote operation, Autonomous Machines amongst other topics.

ME Printer January 2019

SGI 2018 Preview

Epson to Focus on Digital Signage Solutions at SGI 2019 Shihab Zubair, the Regional Sales Manager for Professional Solutions at Epson, speaks about their companyâ&#x20AC;&#x2122;s participation at SGI this year How many years have you participated at SGI? This is the 10th year that we participate in SGI with greater success every year. What is the importance of an event like SGI for the regional industry? It is the largest exhibition for the signage and digital signage industry in the region. The visitor to SGI are exactly who we need to meet. We get to meet all of them in a few days and explain to them about our products and how we can help them grow their businesses.

ME Printer January 2019

What market and technology trends do you foresee for 2019? Soft signage and textile marketing will grow. They are looking for more clarity in colours and faster printing time which our SureColor printers can provide. Colours and textures play a great role in Large Format Printing. Personalization is also an important fact so is mass production at affordable costs.

What will be the theme of your participation at SGI this year? Our theme is Value Added Signage solutions for everybody. These include creative digital signage, Value Added Signage and indoor high-quality signage. We recently expanded our Large Format Printer range with New T-Series Wireless Printers to serve wider range of technical users. Whether printing blueprints, line drawings, signage, or classroom posters, new SureColor T3100 and SureColor T5100 will assist professionals across a wider range of segments including architecture, engineering, CAD, GIS, education, corporate, home and small office users. The unique auto-switching functionality enables the printers to swap between large format roll paper and A4/A3 size paper, without users having to touch the printer,

ideal for small companies that have multi-purpose print requirements in a limited workspace. Do you plan to showcase any new products or solutions at the event this year? Epson will showcase our new digital signage solutions using our latest video projectors line, and introducing new software solutions for signage. Epson's range of large format printers lead the way in high quality colour and black & white printing. Designed with professional users in mind, each large format printer is precision built to deliver; the highest image quality is possible at lightning fast print speeds, while powerful media handing functionality and innovative production features maximise productivity and quality.

OKI to Showcase its Revenue Boosting Innovations at SGI 2019 Natalie Sweis, the Regional Marketing Manager for META Region at OKI speaks to ME Printer about their presence at SGI this year How many years have you participated at SGI? OKI has been participating in SGI for over 10 years. What is the importance of an event like SGI for the regional industry? SGI is the largest exhibition for signage, retail signage solutions, outdoor media, and digital printing industry in the Middle East. What market and technology trends do you foresee for 2019? Innovation and agility have become es-

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sential competitive ingredients for any industry, also Label and package printing are set to evolve further in 2019. What will be the theme of your participation at SGI this year? Innovation is our theme. We at OKI are pioneers in innovative print technologies from digital LED to High Definition Colour, and we have a portfolio of award winning products and solutions enabling businesses to achieve both image focused, vibrant, quality print communications and budget flexibility.

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Do you plan to showcase any new products or solutions at the event this year? OKI will showcase its latest revenue boosting innovations at SGI. Businesses from across the graphic arts sector from retailers to sign makers and beyond, can experience OKIâ&#x20AC;&#x2122;s pioneering technology first-hand, from digital LED innovations to large format inkjet devices.

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SGI 2018 Preview

GIC to Show Off a Wide Range of Mutoh Products at SGI Dubai 2019 Varghese Mathew from Graphic International Centre speaks to ME Printer about the company’s plans for SGI Dubai 2019 and what it means for the company in being the only authorised distributor of Mutoh products in UAE, Kuwait, Bahrain and Oman. How many years have you participated at SGI? Graphic International Centre LLC (GIC), has been exhibiting at SGI for over 20 years. Exhibitions are always the desirable platform to showcase latest innovations, products and solutions, and has benefitted us by reaching out to the MENA regions. The organizers have been successful in ushering potential crowd from the Middle East, Africa and beyond. What is the importance of an event like SGI for the regional industry? Being the only event hosted in the UAE for the Digital Signage and Print market, it draws people from the signage industry from within and surrounding regions, extending a huge possibility for us to reach out to them with the innovative products and solutions that we showcase each year.

ME Printer January 2019

What market and technology trends do you foresee for 2019? UV, Direct Textile and Sublimation printing on rigid materials is the future of Sign and Graphic Art

industry. Developments in Digital Fabric Printing, Fine Art, Wall Art, Customized Drapery, Canvas Printing, etc. are the areas which have always fascinated us and with the growth of digital technology, GIC is able to provide exemplary solutions. Do you plan to showcase any new products or solutions at the event this year? At our stand 7D-107 in Hall 7, you can witness the Mutoh 1638WX High-Speed Sign Printer, Mutoh DrafStation RJ900XG 42-inch Compact Dye Sublimation Printer, Mutoh ValueCut VC1300 Professional Sign CuttingPlotter, Sawgrass Virtuoso VJ 628, SEFA Heatpress, ChromaLuxe HighDefinition Sublimatable Metal and Wood Panels, among others. Any other info you would like to add? GIC is the only official authorised distributor of Mutoh products in UAE, Kuwait, Bahrain and Oman. At SGI 2019, Mutoh, accompanied by GIC, will present ValueJet 626UF

A2 size 6-colour Direct-to-Object Flatbed LED UV Printer with ‘rotary print system’. Visitors will experience ultra-sharp, high-quality output on short-run items or one-off designs of personalized gifts, packaging prototypes, awards, speciality industrial items, as well as labels, decals, signs, and so on. It can also add gloss texture to your print for a luxurious or specialty finish. Apart from this, Metal and Wood Prints ideal for Photographers, Designers, Printers and Labs will also be displayed. These high definition prints are produced on panels from ChromaLuxe using Sawgrass printers and SEFA Heatpress. ChromaLuxe HD Metal Panels comes with a guaranteed 64-year print permanence. Customized Flooring and Table Tops from ChromaLuxe offering the convenience to customize furniture with highest quality high-definition images, creating polished end products that look brilliant in both residential and commercial spaces.

18 – 20 March 2019 Dubai, United Arab Emirates

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The best in office supplies under one roof. Keep up with your offices’ evolving requirements at the region’s ultimate platform for the paper and office supplies industry. Meet with leading manufacturers and distributors from around the world, source quality products, whether office stationery and printing equipment or office supplies and corporate gifts, all under the same roof. Pre-register your visit now, at www.paperworldME.com/Visitor

SGI 2018 Preview

Blue Rhine to Reinvent Signage at SGI 2019 ME Printer speaks to Anand Joseph, the Vice President for Sales and Product Management at Blue Rhine about their theme of participation at SGI this year How many years have you participated at SGI? We have been participating in SGI Dubai for the last 15 years. What is the importance of an events like SGI for the regional industry? It is imperative for us to attend SGI as it is the only regional sign show. We are hoping this show will help us gain traction from traditional sign makers to utilize our digital signage products to expand their offerings in the market. We are very optimistic for the 2019 edition and as always will be prepared with significant product and equipment launches.

ME Printer January 2019

What market and technology trends do you foresee for 2019? Digital signage will continue to have a healthy growth in the coming years, as retail outlets, malls, restaurants and offices try to create a more interactive and dynamic environment for the customers and employees in their places of business. The use of interactive screens will continue to help brands and companies around the region to differentiate themselves by creating

incredible interactive platforms for their customers. UV printing will also see significant adoption across the region as customers look to upgrade their printers and print on a variety of substrates including textiles, which are much more in demand. What will be the theme of your participation at the SGI this year? For 2019, we are confident, our print equipment and premium signage products will stand out among the crowd as the best value for investment. Our theme is reinventing signage, elevating the quality and value of signage with the latest technologies & innovations. Do you plan to showcase any new products or solutions at the event this year? We will be showcasing our industrial UV printers and finishing equipment that will help customers achieve lower cost of production, higher speed, higher efficiency and with much better quality than before. Our Philips digital signage screens and software will help sign makers offer dynamic content and

signage solutions to their customers which is the trend that is already prevalent in the market. The offering for digital signage is expanding and we will showcase a very high-end technology for the LED screen market, that will be our secret new launch at the show. Any other info you would like to add? Our customers are our top priority. We want to make it easier and more streamlined for them to order products they rely on us for, faster and at lower prices. To achieve this ambition, we will also showcase our new, e-commerce platform to the visitors, showing the convenience and cost savings, we can pass on by bringing on to the new platform at www. bluerhine.store. It will be completely integrated with our ERP to facilitate seamless ordering for our customers and complete transparency in pricing to all levels of the customers organization. It will be a pure B2B platform similar to our existing business model for sign makers, print houses, fitout companies and exhibition/event companies.

Al Shabak to Focus on SelfAdhesive Media at SGI 2019 Vishy Raman, the General Manager of Al Shabak, speaks to ME Printer about his companyâ&#x20AC;&#x2122;s participation at SGI this year How many years have you participated at SGI? We have been participating in SGI since its inaugural edition.

environment friendly products. What will be the theme of your participation at SGI this year? This year we intend to promote products which are for interior use in the architectural industry.

What is the importance of an event like SGI for the regional industry? It gives us an opportunity to showcase new products to our existing customers and our product portfolio to prospective customers in UAE and in the GCC region.

Do you plan to showcase any new products or solutions at the event this year? With Expo 2020 being in the news all the time, we are focusing on products which are used in the building and hospitality sector. We have always remained in the forefront of innovation and creativity in the self-adhesive media which are widely used in the sign and digital industry.

What market and technology trends do you foresee for 2019? We see an emerging trend in the textile & fabric applications, the manufactures becoming more environment conscious introducing

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Outlook 2019

Digital Tech Investment Has Been the Foundation for Business Growth ME Printer speaks to Roz Guarnori, the Exhibitions Director at FESPA about how 2018 was for the industry as a whole and what can the industry expect in 2019 How was 2018 for the industry and your company? 2018 has been another very busy year for FESPA, hosting five successful shows – FESPA Asia, FESPA Global Print Expo (co-located with European Sign Expo), FESPA Mexico, FESPA Africa and FESPA Eurasia. In total we’ve had over 50,000 unique visitors attend our global exhibitions and given a platform to over 1,000 participating companies. We kicked off 2018 with our second edition of FESPA Asia, which saw 4,328 visitors attend from countries spanning the entire ASEAN region, including Thailand, Malaysia, Singapore and Indonesia, as well as nations from the wider Asian continent, such as India, Sri Lanka, Japan and China. Our next event was FESPA Global Print Expo, which took place at Messe Berlin, Germany from 15 to 18 May. The exhibition attracted 20,442 individual visitors, the largest number of visitors ever for a four-day FESPA show. FESPA Global Print Expo 2018 also reinforced its standing as the global landmark event for speciality printers as visitors attended from 142 countries.

ME Printer January 2019

2018 was also a record-breaking year for European Sign Expo, FESPA’s dedicated non-printed signage show, which is co-located with FESPA Global Print Expo. The event welcomed signage professionals from 97 countries and achieved its largest and bestattended event to date, with visitor attendance up by 26% compared with the 2017 edition.

FESPA Africa, which took place in September 2018 attracted a total of 6,494 visitors, with 5,907 unique visits, an increase from 2017. September 2018 was also the host month for FESPA Mexico, which achieved 39% more visitors than the previous year, welcoming a total of 12,343 delegates. To round-off

our exhibitions, FESPA Eurasia took place in Istanbul, Turkey in December and welcomed a total of 8,642 visitors during the four day show. The fact that our global shows have celebrated this level of success is an indicator that the industry is doing well and that PSPs (print service providers) are looking to invest and for new business and diversification opportunities. Our Census findings, announced in May this year, illustrated an optimistic industry, with 83% of respondents stating that they are positive for the future of their business. This is wellfounded, with business from digital wide format continuing to grow, and respondents reporting CAGR of 4.2% since 2007. Today, digital output represents 44% of total revenues and is forecast to grow to 53% of turnover within 2 years. What were your key achievements in 2018? Our key achievements in 2018 were growing many of our events and achieving our largest visitor audiences for FESPA Global Print Expo, European Sign Expo and FESPA Mexico. We were also recognised at the AEO Awards (Association of Exhibition Organisers) winning ‘Overseas Show of the Year’ for FESPA Mexico 2017, which we had to re-schedule following the country’s earthquake a week before the event was due to start. Beyond of our exhibition portfolio, through our Profit for Purpose reinvestment programme, we have supported over 50 association projects benefitting printers and invested over €1million back into the global print community. According to you, which technologies will be in demand in 2019? The findings from our second FESPA Print Census showed that, over the last few years, digital technology

investment has been the foundation for business growth and that digital production is set to dominate wide format revenues in the future. We can match this with visitor data from our 2018 Global Print Expo; 44% of visitors to FESPA Global Print Expo 2018 cited digital technology as their primary focus, a trend I think we’ll see continue into 2019. The Census also highlighted that PSPs are placing continued emphasis on the need to maximise productivity and optimise end-to-end process efficiency. This was evident at FESPA 2018 with the number of new technology launches. Moving into 2019, I think we’ll continue to see new product launches that improve productivity and increase speed. Fully automated production is gaining traction in the market and was a talking point at FESPA 2018 with a number of brands showing automated and even robotised flatbed production. I think more automation will be a focus of investment plans in 2019, especially products that move PSPs further towards lights out manufacturing. Lastly, textile printing has been one of the leading application growth trends in the last couple of years and continues to attract attention from PSPs looking to diversify. Specifically, areas of textile such as fast fashion and sportswear will be high on the agenda for a number of PSPs. What will be your key focus areas for 2019? We are always looking to grow our events and make them as relevant as possible for our visitors. One of our main focus areas will be developing Print Make Wear, our new interactive fast fashion feature launched at FESPA 2018.

Hoping for a Healthy Growth in 2019 ME Printer speaks to Kazuo Kobayashi, the Managing Director of Konica Minolta Business Solutions Middle East, about the opportunities the industry can expect in 2019 How was 2018 for the industry and your company? Comparing the market with previous years, the first half of 2018 for Konica Minolta saw the sales of the Accurio range of production printing machines in the Middle East increase. Going forward we will continue to focus on the colour production market and aim to retain our strong position in the region. For commercial printers I think it has been a difficult year due to the financial cash flow, but going forward we are optimistic that we will continue to see a healthy growth during 2019. What sort of opportunities did 2018 bring along? It has been a very interesting and positive year, which has brought us many opportunities and new markets, allowing us to enter into the industrial printing business with our new digital label press and Jetvarnish 3DS with iFoil, which is a state-of-the-art embellishment system. We are delighted that we have been able to install units into the region and the new machines have already made an impressive impact in the market. As we grow in this market with new products and in order to continue to satisfy our customersâ&#x20AC;&#x2122; needs and expectations, we recognize we need to ensure our maintenance teams receive the required investment so they can deliver excellent after sales support.

What promises does 2019 bring along? The label sector continues to be a growing market and was forecast by Smithers Pira to be worth a total of $36.98 billion in 2017. This same source also predicts that growth will continue at an average rate of 4.1% per year up to 2022, making labels a $45.22 billion market. Speed to market, short run and creative solutions, is providing added value to customers, and becoming ever more important in the label sector, Konica Minolta expects these trends to continue. In addition, we have observed both in labels and in packaging that brands increasingly want to add value through innovative decorative and tactile elements within the printed piece. In this regard, technology such as the digital embellishment systems of our strategic partner MGI is a ready-made opportunity for label converters to offer highly creative services and win new business. Do you see opportunities on the market with Dubai Expo 2020 just

around the corner? We are very encouraged with regards to Expo 2020 and hopefully we can expect to see an increase of business volume as we head towards the World Expo in Dubai. However, we wait to see if the demand for business flattens after this prestigious event. According to you, which technologies will be in demand in 2019 ? The demand for an effective digital workflow for both the commercial printers and industrial printing industry we envisage to increase in 2019, however, printers need to realize and grasp the new technologies that are available to produce on demand short run jobs, to remain competitive. What will be your key focus areas for 2019? To continue the success of digitalization of Industrial and Commercial Printing industry, whilst focusing on how we can offer value added workflow to the customer. Printers today require ideas and business tools and solutions to help them capture these new market opportunities and grow their profitability. At Konica Minolta we have made a commitment to supporting these critical demands, anticipating customer needs in advance and turning them into innovative solutions through a collaborative partnership approach. What milestones have you set for 2019? This year we will continue to grow and develop even further, as 2019 will be for Konica Minolta Middle East, the year of transformation. We have to realize that the investment for transformation is necessary and secure the profit from the existing Konica Minolta business such as colour production printing presses as one of our main income generators.

ME Printer January 2019

Did you face any challenges in 2018? The biggest challenges during 2018 has to be financial as I mentioned earlier, especially for the production print business. The cash flow seems to have been a problem in the market generally, but mainly in the second half of 2018 in some of the GCC countries. As for the regional challenges, we had to stop the business to Iranian market due to sanctions.

What were your key achievements in 2018? One of the key business transformations for 2018 was entering into the industrial printing business with our digital technology, this was a key sector to target and also be able to grasp the short-run digital label printing and embellishment market. We were also very successful in placing a large number of our units from our Accurio Production portfolio into one of the largest digital printers in the UAE. In addition, we launched a fully automatic back to front registration and colour management system for our production range of products, which enabled our customers to have an effective workflow, thereby increasing their productivity.

Outlook 2019

The MENA Printing Machinery Market is Expected to Reach $545.7 Million by 2022 ME Printer speaks to Lisa Milburn, the Managing Director of Labelexpo Global Series, about what’s in store for the industry this year How was 2018 for the industry and your company? In key niche areas, print is booming – and the Middle East is no exception, with digital taking an increasingly key role in delivering physical print products. According to the Smithers-PIRA consultancy, print revenue in the MENA region is growing at 8.7 percent yearon-year against a global growth rate of just 1 percent, and will hit a value of $40.7bn in 2022, up from $32bn in 2019. The Smithers-PIRA report – one of the most in depth to cover the region – confirms that ‘the region’s 1,700 printers have a proven investment culture and stay up-to-date with the latest machinery and materials developments’. The MENA market for printing machinery is forecast to reach $545.7m by 2022. By that time, over 13.46 million tonnes of print materials will be consumed in the region.

ME Printer January 2019

For us, 2018 was an extremely successful, record-breaking year. We saw numerous new trade show event launches across the entire company – for labels and package printing, this included a brand new summit, a new Labelexpo show and a portfolio launch. Firstly, we held our very first Gulf Print & Pack Summit in April, which has helped build momentum for our 2019 edition of Gulf Print & Pack.

Secondly, our inaugural Labelexpo Southeast Asia in May, which was our most successful event launch to date, and our exhibitor rebook for 2020 is selling out fast. And thirdly, we launched our Brand Print portfolio of events targeting the commercial wide format print market. The first of these will take place in Bangkok in 2020, followed by China, Turkey and Mexico in 2020 and 2021 respectively. Did you face any challenges in 2018? There are ongoing global commercial and economic challenges triggered

by a range of factors, such as US trade tariffs and global political uncertainty, and the printing industry hasn’t been immune to these. Yet despite that, we nevertheless ran some of our biggest shows to date, and as mentioned, launched new events such as our inaugural Gulf Print & Pack Summit. Featuring a full conference program and table-top exhibition, this extremely well-received event was aimed at allowing local printers to differentiate themselves from the competition within the region and grow their business. 313 delegates and 27 exhibitors from 23 countries took part.

us, and we are very excited about the possibilities.

Launching new events or show elements is always hugely exciting, but of course there are risks involved. We can’t predict the future, but we do know that we cannot remain complacent in the industry we operate in – it’s moving at tremendous speed and we must respond to that by constantly evolving our shows and staying ahead. We pride ourselves on being able to do that, thanks to our excellent global teams and excellent partnerships – and that is why Gulf Print & Pack and Labelexpo are the hugely successful global brands they are.

Do you see opportunities on the market with Expo 2020 Dubai just around the corner? Everyone in the Gulf region is naturally excited about the possibilities the upcoming Expo 2020 Dubai will create. Millions of people will be visiting the UAE, meaning more commercial, abels and package printing will be needed, therefore giving the industry a huge lift as a result.

What promises does 2019 bring along? As well as our Gulf Print & Pack show in April, 2019 is going to be an extremely important year for Labelexpo, not least because it will be the 40th anniversary of the brand. It will also be a Labelexpo Europe year – our biggest show and the largest event of its kind in the world, taking place in September. Other Labelexpo events in the pipeline for 2019 are our annual rotating Label Summit Latin America in April, which returns to Medellín, Colombia for the first time since 2012, and Labelexpo Asia, which returns to Shanghai from 3-6 December. So a busy year awaits

We will also see a lot of exhibitor synergy. For example, a number of exhibitors at our recent Labelexpo India 2018 are also exhibitors at Gulf Print & Pack 2019. These include Stic-on-Papers, Baumer India, Apex Industries, NBG Printographic Machinery, SMI Coated Products, Spoton Coatings, Diehard Dies, Chemline India, Vinsak, and Rotometrics. So we are looking forward to working with these companies in 2019 and seeing what opportunities arise from these partnerships.

We are excited about Expo 2020 Dubai and we expect our Gulf Print & Pack 2019 to be a sourcing event for it, across the commercial, labels and package print sectors represented at the show. We anticipate there will be a huge demand for personalised print pieces, direct mail, wide format posters and advertising, among many other opportunities. So we are very much looking forward to the opportunities our show will create! According to you, which technologies will be in demand in 2019? We are seeing several key regional trends in the Gulf region, including an increasing amount of value added work for commercial print service providers. The region’s youth-driven consumer demographic is driving much of this growth.

Pigment Reklam Plans to Make its Sales Strategy More Aggressive and Vivid ME Printer speaks to Serkan Çağlıyan, the Owner of Pigment Reklam about the opportunities 2019 brings along How was 2018 for the industry and your company? The Turkish printing industry has shown steady growth in recent years. The intense interest in innovative digital printing solutions and the boom obtained in parallel to Turkey’s overall economic growth, continued for a long time. However, in the second half of 2018, the fact that the currency fluctuation felt in August and the economic shortage in the short and medium term stopped investors. We have heard that several orders have been put on hold while some agreements have been cancelled. Reinvigoration started again with the recovery and a relative stability in the exchange rate in the last quarter of the year. While having the potential to enter into such an unexpected crisis, Turkey also shows the power to overcome the crisis very quickly. As a company that provides UV printing solutions to Turkish printing industry, Pigment Reklam has achieved market targets in the first half of 2018. We introduced swissQprint’s, which we are representing in Turkey, 3 next generation models; Nyala 3, Impala 3 and Oryx3 to the Turkish market, and we have already achieved significant sales figures with the previous generation.

What were your key achievements in 2018? Despite the fluctuation in the market, not shrinking was the main achievement. Our successful works in the first half of the year offset the fluctuation in the second half. While many companies were experiencing shortage of payment, we were able to see ahead thanks to correct calculations. With our strong technical support, we have not left our customers alone. We participated in both Sign Istanbul and FESPA Eurasia trade fairs to promote our new brand and achieved successful results. With the relief of the impact of the crisis, we started to receive positive returns from customers. What promises does 2019 bring along? Several print manufacturers put their investments on hold, and we expect them to be realized in 2019. We saw hints for it in the last months of 2018. In addition to our flatbed and roll to roll solutions, we will continue to provide our partners with the strongest support in supplying ink and other consumables. According to you, which technologies will be in demand in 2019?

Demand for UV printing technologies is increasing continuously. UV printing solutions are user friendly at the same time because they both shorten the curing time and the process steps. The demand for these solutions will continue in the coming period. What would you like to do differently in 2019, when compared with 2018? We will make our sales strategy more aggressive and vivid in order to achieve significant increases in sales figures. Because the market environment is ready for the sale. We want to address different application areas as well as the already existing advertising. Nowadays, every product now has a print. We will highlight the added value that these products can achieve with UV. Do you plan to enter new markets or add new products / applications to your portfolio in 2019? We are bringing to the Turkish market the first innovations of Plamac and swissQprint brands that we work together immediately after their world launch. This year, there are innovations to be introduced at FESPA Global 2019. For these innovations, we will be there and determine the most appropriate solutions for the Turkish printing industry. We have started our efforts to add a new brand and new application area to our product portfolio and we will launch this new brand in the first half of 2019. We would like to thank our partners who prefer to work with us in the market. Our main goal is to provide solutions that will help them grow.

ME Printer January 2019

In the second half of the year, we experienced a recession in the negotiations due to the fluctuations in foreign exchange rates. However, we continued to explain our innovations. We even added a new UV brand to our portfolio and introduced it to the Turkish printing industry; Plamac.

In short, when the market stagnated, we completed the preparations for introducing the new brand to the market rather than sales and we improved our technical service ability. We strengthened our relationships with existing customers. In the last quarter of the year, we were able to achieve a revival with the flatbed and roll to roll solutions of our competitive Plamac brand in terms of price and quality.

Sustainablility in Printing

Efficiency is the First Step Necessary Towards Sustainability Sharon Heymann, Sustainability Specialist, Konica Minolta, speaks to ME Printer about achieving sustainability in the industry

ME Printer January 2019

Is sustainability today more of a keyword or are companies genuinely interested in offering sustainable products and solutions? We believe it is indispensable to have a strategy on the reduction of resources and energy consumption and to find solutions to cope with the challenges of the market, society and the environment. Konica Minolta’s mission is “The Creation of New Value” for a sustainable world. We are committed to contribute to sustainability through innovations for business and society. Therefore, sustainability is at the heart of what we do – and not only a keyword. We also help our customers to achieve their sustainability goals, for example by offering them solutions such as our Carbon Neutrality Service. Moreover, our products possess sustainable features.

Our commitment to sustainability is regularly recognised by external parties: This year, Konica Minolta was awarded the RobecoSAM Gold Class commendation for Corporate Sustainability. We were the only company to receive a Gold classification in the Computers & Peripherals and Office Electronics industry. In 2017, the Dow Jones Sustainability Index listed us as the group leader in the ‘Technology Hardware & Equipment’ segment, and we have been included in the CDP Climate Performance A List of 2017. Sustainability is not a new field for us. In fact, we have a long tradition of sustainability: Konica Minolta was the first company in the world to receive the Blue Angel ecolabel in the field of copying in 1992, for example. What sort of sustainability programs does your company run today? Konica Minolta Europe focusses for example on the topics of energy ef-

ficiency and climate protection. We help our clients meet the demands of their customers by offering a wide range of eco-friendly products and designing our value chain to further reduce carbon dioxide emissions and save resources. This is part of our Eco Vision 2050, a set of long-term goals that extend all the way to the year 2050, focusing on combating global warming, promoting resource recycling and preserving biodiversity. We also offer our clients the “Enabling Carbon Neutrality” program. With it, we offset unavoidable CO2 emissions for office and production printing at reasonable prices. We thereby support our customers to meet their own environmental targets, reduce their carbon footprint and give proof of commitment to climate protection. Additionally, we also compensate our own unavoidable carbon emissions. The European Headquarters (HQ) in Langenhagen in Germany is therefore a climateneutral company and operations in Langenhagen have been carbonneutral since January 2018. More than 9 million kg CO2 have been compensated (as of September 2018). This figure includes customers participating in the Enabling Carbon Neutrality programme, our European HQ, several events and fairs that were offset as well as our internal compensation. “The need for efficiency drives the print industry towards sustainability”. Is this statement true? Why? Efficiency is the first step necessary towards sustainability, as it crucial in order to save resources and energy. Another key driver is innovation and adaptation to changing environmental and societal conditions. Konica Minolta sees itself as a corporate citizen. Therefore, we pursue a broad voluntary engagement, amongst

others for the environment and for diversity. We see sustainability and economy as complementary, not as contradictory to each other. What according to you are the key sustainability practices companies need to adopt? The introduction of a systematic sustainability management system can be very helpful. Konica Minolta Europe has launched an environmental management system, which is certified according to ISO 14001:2015. By doing so, we set-up a sustainability governance structure, ensuring a sustainability planning and implementation throughout the organisation. What are the challenges in putting these sustainability strategies in place? In global companies such as Konica Minolta, it is always a challenge to prioritise between the manifold topics in need of being addressed. Other than that, the main challenges of implementing sustainability are of environmental nature. Resource consumption of printing machines, paper-usage and energy consumption along the value chain are the drivers here. Konica Minolta is taking active part in reducing the impact of these factors with its Eco Vision 2050, because we see these challenges as opportunities and not as obstacles. Should sustainability be incentivised in order for it to be adopted at a much larger scale? Successfully addressing environmental issues as a global society is best achieved by market players and politics working hand in hand and their activities complementing each other. In the case of a circular economy, for example, politics play an important role to transform our economy into a more sustainable one.

Being Sustainable is a Brand Approach Pui-Chi Li, the Head of Marketing for the Middle East and Africa at Xerox, speaks to ME Printer about what companies can do to achieve sustainability

Is sustainability today more of a keyword or are companies genuinely interested in offering sustainable products and solutions? Companies are more aware and educated about how they impact the environment on a daily basis and how they can contribute to saving the environment by going green. Organizations that are environmentally responsible have this notion as a corporate cornerstone. However, this does not necessarily happen only through their products but also through employee behaviors inside and outside the workplace. According to research conducted by MIT AgeLab, Millennials are 59.1 percent genuinely concerned about protecting the environment. Considering that millennials make up 75 percent of the workplace, there is no question that they would be keen and driven to offer solutions that are ecofriendly.

“The need for efficiency drives the print industry towards sustainability”. Is this statement true? Being sustainable is a brand approach to doing business and the need for

What according to you are the key sustainability practices companies need to adopt? A lot of organizations big or small don’t realize how much resources are being wasted on purposeless printouts. However, in the GCC, large enterprises are keen to reduce carbon footprint and incorporate more sustainable ways in their business practice. The best way to do this is by investing in eco-friendly MPS solutions. It will help users accurately analyze the environmental impact of their printing – power consumption, CO2 emissions, trees – and calculate carbon offset costs, optimize the print environment by reducing the size of their device fleet or phasing out energy-hungry devices, and identify paper or print-intensive processes that could be digitized and recycle old or non-essential devices and used supplies. Similarly, utilizing a machine that can serve multiple functions all at the same time can help you save so much energy. Xerox’s ConnectKey technology-enabled multifunction laser printers reduce the amount of energy used by approximately 50 percent. What are the challenges in putting these sustainability strategies in place? One of the key challenges to implementing sustainability practices is the availability and correct usage

of information. In order to make the necessary pervasive changes, organizations need to have a clear vision of what they are trying to accomplish, simply stating that they are driving to a more sustainable operation is insufficient to drive real differences. Suppliers, such as Xerox, are more than providers of printers, they also bring real value to a customer in the form of fully analyzing a customer’s work environment and workflow. This complete view can properly inform organizations obvious areas of waste and subtle places of optimization which can couple better work practices with sustainability. Should sustainability be incentivized in order for it to be adopted at a much larger scale? Sustainability is our responsibility and duty as a society, however there are still large parts of industry that are resistant to change due to the perception that sustainability means increased costs or complexity to operations. It is our strong belief that sustainability can be coupled with optimization which should naturally encourage organizations to embrace this approach. Programs to incentivize organization can be focused on implemented sustainability policies and practices rather than end results. This is so we develop a culture of constantly looking for ways of doing things better rather than to just hit targets for short term gains. According to you, which areas of the print industry can become ecofriendlier? Within Xerox, we have had a long culture of being environmentally responsible, initiatives to reduce packaging and operating at low energy levels. Artificial intelligence technology to learn work environment behaviors are just some of the small but constant and significant items introduced over the last 20 years.

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What sort of sustainability programs does your company run today? Xerox has long been known for its dedication to sustainability and our partnership with Printreleaf enabled us to take this commitment a step further. Based on the theme of “you print one, we’ll plant one,” PrintReleaf leverages paper usage reporting and equates the number of trees needed to reforest that usage on an equivalent basis in identified geographic areas. Xerox customers around the world are able to sign up for PrintReleaf as an add-on to a managed print services contract. Through an online portal, Xerox helps customers select the managed forestry projects where their trees will be planted, in addition to tracking and reporting on their direct reforestation impact.

efficiency is one of the driving forces to this approach. Similarly, customers are also looking for ways to minimize their waste products as much as possible. The demands of the market are in direct correlation with our sustainability goals. For example, there is an increased demand for digital printing and this is the direction that the industry is taking. It is the ‘greenest’ or most sustainable form of printing since digital documents can be shared in numerous ways without the need to utilize actual paper material.

Sustainablility in Printing

Financial Gain Still Drives Business Decisions, While Sustainability Takes a Backseat Ernest Azzam, Regional Business Manager, Large Format Printing Middle East, Mediterranean and Africa at HP, speaks to ME Printer about how companies can achieve sustainabilty in the region

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Is sustainability today more of a keyword or are companies genuinely interested in offering sustainable products and solutions? His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai has envisioned sustainability as one of the top priorities for the UAE as the nation strives to achieve environment conservation, and balance between economic and social development. In the UAE, we see an increase in companies that genuinely care about sustainability. Unfortunately, compared to the rest of the world, the Middle East region is still in the very early stages. A lot of education is required to develop of culture of sustainability in the printing industry in the region.

What sort of sustainability programs does your company run today? HP has been a leader in sustainability in the printing industry. We use a full circle program that starts with the design of the products with recyclable components, at the factory with low carbon footprint, and up to the customer premises with recycling programs. For more information on the HP

Sustainable Impact report, please click here: http://www8.hp.com/h20195/ v2/GetPDF.aspx/c05968415.pdf “The need for efficiency drives the print industry towards sustainability”. Is this statement true? Why? Unfortunately not yet. It seems that decisions are made purely from a financial perspective, not taking into consideration impact on sustainability. Sure, efficiency reduces waste of paper. But with the drive to cut cost and absence of clear laws regarding ink, customers tend to use non-verified ink that could have a big impact on sustainability. What according to you are the key sustainability practices companies need to adopt? To be effective, sustainability has to be a complete process. Some of the things that need to be considered include power consumption / carbon footprint, waste of paper and ink, ink and cleaning chemicals disposal, use of recyclable media and material, use technologies and solutions that are less harmful to the environment and people’s health.

What are the challenges in putting these sustainability strategies in place? Sustainable solutions are perceived to be expensive or unnecessary. We need to develop a culture of responsibility starting from the customers and end-users, rolling up to suppliers. When the customer’s only criteria is price, then the supplier won’t take into consideration any other aspect. Should sustainability be incentivized in order for it to be adopted at a much larger scale? Incentive is one of the options, but mainly awareness is key. If the customers insist on sustainable and safe solutions then suppliers have to comply. So it has to be a push and pull system. According to you, which areas of the print industry can become more eco-friendly? Water based inks are generally more eco-friendly than solvent / lowSolvent inks. We are also seeing growth in recycled media (paper) and there is more room for growth here. Technology can also help, for example in terms of faster warm up times and less heating requirements.

Companies Cannot Ignore Customers’ Will to be Part of Saving Our Planet Ayman Omar, the Area Sales Manager at Brother Internationale Industriemaschinen GMBH, speaks to ME Printer about achieving sustainability in the print and related industries Is sustainability today more of a keyword or are companies genuinely interested in offering sustainable products and solutions? You cannot ignore the customer’s will of enforcement to be part of saving our planet, for ourselves and our children’s future. The society and customers are more and more aware and requesting sustainable solutions thanks to the many active environmentalists, which raised our attention over the last years. Therefore, my answer is yes, companies are getting more interested in offering sustainable products and solutions. What sort of sustainability programs does your company run today? We set up and introduced an own “Global Charter” for our employees with clear Codes of Practise. This Charter includes the respectful codes for our daily actions with our society and our environment. One of the specific programs is the “5R” System. The System includes key actions to Reduce, Reuse, Refuse, Reform and Recycle material/environmental impacts.

“The need for efficiency drives the print industry towards sustainability”. Is this statement true? Why? Yes, the statement is true. Unnecessary production waste is one of the biggest mistakes you can do against the environment, therefore an efficient and on edge calculated production would reduce that waste, which improves at the end of the day the sustainability of your products and increase your profitability. What according to you are the key sustainability practices companies need to adopt? In addition of reducing waste and to protect the health, companies should enhance the recycling of materials, use environmental friendly consumables, reduce or eliminate the quantity of hazardous ingredients, create budgets for social responsibilities like e.g. planting new trees and so on. With an efficient production planning you can save waste such as electricity, inks, materials, misprints, and so on.

Sustainability programs: there is an incomplete and inconsistent understanding of what sustainability

Educating customers: business needs to informed about how and classify market products

the whole be more to measure sustainable

Should sustainability be incentivized in order for it to be adopted at a much larger scale? Of course, success in any of these sectors will always be followed by the majority of the business to spread the consciousness for sustainable business needs in order to motivate and encourage the industry to move forward. According to you, which areas of the print industry can become more ecofriendly? The first and most important material what our industry needs to consider is the ink, as it is the most used consumable in this business, therefore some ink suppliers produce in accordance to the Oeko-tex and GOTS regulations. Producing Substrates (PVC, Polyester, Cotton, Flex, and so on) out of recycled or recyclable material will avoid superfluous waste in our environment. Any other info you would like to add? The critical first step of waste prevention has been covered by focusing on recycling. Please help to promote a greater awareness on the importance of recycling and how products and materials make their journey around the world to be used and reused again. Any rawmaterial resources are limited and any waste has a value.

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What are the challenges in putting these sustainability strategies in place? Collaborating for sustainability: there should be more systemic change in the whole industry, which can only be achieved, if our business speaks in one voice by adopting the same opinions and ideas to tackle sustainability challenges. Measuring and reporting sustainability: until this moment we do not have, in this region, a source which measures the sustainability as in other regions.

means for business, it needs to be a core part of business and therefore such programs are important for our industry.

Products and Applications

genARate from Konica Minolta Makes Engaging AR Experiences Effortless Thanks to genARate, there’s no need for specialist expertise to enhance printed materials with captivating digital content: No matter if you are an agency, commercial printer, central reprographics or marketing department, it is simple and easy to create brilliant Augmented Reality print experiences.

In today’s digital world, printed materials still have the power to make an impact. With the launch of genARate on November 5, an all-new solution for the creation of Augmented Reality (AR) experiences, Konica Minolta is making it easy to transform printed content into exciting, interactive communications.

“In an information saturated world, the battle for engagement has never been fiercer – particularly as interactive digital experiences become more widely used. In this fast evolving media landscape, it would be easy to believe that print has become less valuable in the marketing mix. In fact, the opposite is true and organisations can use printed materials to be digital pioneers. genARate isn’t just about

enhancing print, it enlarges digital communications by seamlessly integrating printed assets,” said Christian Kiesewetter, Head of Project Delivery and Operation, Konica Minolta Business Innovation Centre Europe. genARate is a flexible cloud-based AR solution from Konica Minolta that can bring printed material to life. The tool requires no coding or previous experience to use. genARate overlays digital content such as video, animations, or 3D models onto printed materials to create rich, exciting and new media experiences. Consumers can view and interact with these virtual objects using their smartphone or tablet, which automatically recognise images and present these three-dimensionally onscreen.

Roland's Texart SBL3 Dye-Sublimation Inks Earn ChromaLuxe Certification for Outdoor Durability

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Roland DG EMEA has announced that its Texart SBL3 dye-sublimation inks have earned certification from ChromaLuxe for outdoor durability. This certification assures users that they can expect optimum quality and durability when transfer graphics are printed with Texart SBL3 inks and sublimated to ChromaLuxe EXT (Extended Life) UV-resistant photo panels.In addition to the c e r t i fi c a t i o n ,

ChromaLuxe is backing up the UV resistance and expected outdoor life of graphics printed with Texart inks and transferred to ChromaLuxe EXT with a two-year warranty on photography-based output and a three-year warranty on signage-based output.

and Violet. Designed to bring out the best in Roland’s advanced Texart RT-640, RT-640M and XT-640 dyesublimation printers, SBL3 inks are ideal for creating vibrant sublimated signage, apparel, accessories and hard goods.

This certification from ChromaLuxe applies to all standard Texart SBL3 inks, which are available in 4-color or 8-color configurations with CMYK, Light Cyan, Light Magenta, Orange,

In addition to producing rich, durable graphics, these water-based, fast-drying inks contain a high concentration of dyes, which allows for reduced ink usage while retaining maximum vibrancy. “The ChromaLuxe certification and warranties provide assurance to Texart series users that their graphics sublimated to ChromaLuxe EXT panels will stand up to powerful UV rays and the elements,” said Paul Willems, Head of Business Development and Product Management, EMEA. “They get the best of both worlds – colourful, vibrant graphics and the very best outdoor durability possible.”

Swanline Intros Eco-Friendly Outdoor Display Board Swanline Paper and Board has launched an environmentally friendly board which can replace single use plastic substrates. Cygnus Eco Board is a 100 percent fibre based display board that is resistant to moisture; FSC certified and can replace many plasticbased alternatives without cost or performance penalty. Due to this, the board can be used as temporary outdoor signage and short term moisture sensitive single-use signage and packaging. It is the perfect alternative to foam boards, foam PVC, fluted polypropylene, PE coated materials, HIPS and other plastic composites even aluminium composite. The Cygnus Eco Board is fully recyclable, compostable and biodegradable making it eco friendly. It comes in seven callipers making it a good option for several applications. Ross Griffin, Managing Di-

rector Swanline Paper and Board commented: “We are extremely excited to share this new range as many people assume there will be a compromise in using an environmentally friendly board; either it will be more expensive than, or not as durable as, plastic alternatives. However, we have put the board through its paces and have conducted a wide range of trials over the last 12 months. We know this board can withstand extreme weather conditions and be used for a variety of applications. In conjunction with our world class design team we have developed over 25 designs that can replace single-use plastic packaging and POS applications.” Swanline Paper and Board says it is committed to providing environmentally friendly boards and substrates for use in the packaging and POS industry. “This new range is the second launched this year and further demonstrates

the commitment and passion the business has to eradicating single use plastic,” said the company in a statement.

Mondi Launches Bag-in-Box Technical Films One word, more than any other, is guiding Bag-in-Box (BIB) film purchasing decisions today: sustainability. Whether for wine, fruit juice or dairy products, the people in the buyer centre – product and packaging managers, technical engineers and purchasing agents – are tasked with finding sustainable packaging solutions.

film structures with a 50-micron coextruded barrier structure,” said Günter Leitner, the Managing Director at Mondi Styria.

The Styria Form Bar 50 is claimed to use 25 percent less material and will “replace the usual 66- or 70-micron coextruded barrier

Mondi successfully combines the properties of both PE-Film and

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In response to this, Mondi are launching a pair of nextgeneration films developed for multilayer BIB products used to package liquid food products and more.

The other launch by Mondi is the Styria Form Bar 90DW. Mondi have found a way to combine what is the industry-standard, two-ply Bag in Box constructions comprising a 70-micron coextruded barrier layer plus a 40-micron polyethylene layer into one film that measures only 90 microns thick – a reduction of nearly 20 percent.

barrier film in one 90 microns thick coextruded barrier film. Leitner said, “These advances continue to raise the bar, to the benefit of our customers, and we will continue to strive to increase the functionality, performance and convenience of our technical films to improve the users’ experience.”

Products and Applications

Summa Launches 3.2m Flatbeds for the Textile Market Summa, a leading manufacturer of high-end cutting plotters, has launched two new sizes of their finishing flatbed systems. The F3232 and F3220 are based on the proven technology of the Summa F Series.

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Through the expansion of the flatbed series, Summa strives to improve the synergy with the large format digital printer market and to meet the needs of their customers. The new flatbeds are expected to be ready for shipment in February / April 2019.

Fully equipped for the textile market Within the world of large format digital printing, most common sizes of textile printers are equipped with a working width of 3.2 m (10’ 5”) to be able to print large rolls of textiles. Both new Summa flatbed cutters, the F3232 and F3220, also cover a working width of 3.2 m (10’ 5”), making them the ideal companion to process common, popular

print sizes with utmost ease and accuracy.

Summa's two new sizes of flatbed finishing systems.

The matching working area sizes of the textile printer and Summa’s new finishing cutter sizes will lead to a print and cut workflow, fitting seamlessly into each other and offering endless solutions to the flourishing textile market.

Then both flatbed sizes are also perfectly suited to cut the increasingly popular board sizes of 3 m x 2 m (9’ 10” x 6’ 6”). Additionally, the F3232 with its working area of 3.2 m x 3.2 m (10’ 5” x 10’ 5”), has the inclusive feature: Summa’s Tandem Mode.

Geert Pierloot, Summa’s Product Development Manager, points out: “The new sizes of flatbed systems enrich Summa's platform with advanced finishing solutions, especially within the textile industry. Together with the recent launch of a more powerful High Torque Rotary Module (HT RM), both the F3232 and F3220 are the ideal workhorses to serve the textile market in the processing of all sorts of mesh fabrics, flags, and banners." Processing large board material in a flash However, not only the textile market will benefit from

This feature will increase productivity of the customer’s workflow by using the front zones and rear zones alternately. The Tandem Mode will be most beneficial when processing board sizes of 1.5 m x 3 m (4’ 11” x 9’ 10”). All existing tools and models within the F Series gamut are designed to fit each size of the flatbed range, the F3232 and F3220 sizes inclusive. This ensures the highest versatility to process all kinds of material and offer numerous high-end solutions to the sign making, textile, and digital print industries.

Memjet and MGI Form Strategic Inkjet Technology Partnership Memjet has announced that MGI Digital Technology, the leading French manufacturer of digital printing presses and finishing solutions, has integrated Memjet’s DuraLink printing technology into its new AlphaJET B1 Inkjet Printing and Embellishment Press. This is the first 40-plus-inch sheet-fed press to integrate the DuraLink inkjet printheads, ink and modules. It is also the first five-color digital printing system to offer decorative special effects such as 2D/3D UV dimensional textures and variable embossed foil. MGI is previewing the AlphaJET this week at the All4Pack Exhibition in Paris, France. “The launch of the AlphaJET comes at a time when print markets are experiencing a high demand for inline digital printing, embellishment and finishing,” said Eric Owen, general manager at Memjet. “To capture that opportunity,

MGI chose the modular nature of DuraLink — its extremely fast speeds, 1600 by 1600 resolution and affordable cost — to develop an industry-changing solution. This is a valuable partnership for MGI, Memjet and the print market as a whole.” Michael Abergel, MGI’s managing director, said, “Memjet has developed superb core technology with the DuraLink architecture and ink modules. In addition, their teamwork and technical support for the AlphaJET product has allowed us to quickly achieve unprecedented functional advancements. The AlphaJET has been designed to introduce a new model of printing, packaging and finishing productivity. For such an important product, we found an ideal business partner in Memjet. They understand the spirit of innovation that drives MGI.”

The AlphaJET consolidates the functionality of traditionally separate, disconnected operational workflows such as primer coating, printing and embellishment and converting them into a single, combined “All-in-One” Industrial Print Factory for complete job management.

Easy Cut Studio Now Available EasyCut Studio a provider of vinyl cutting software solutions dedicated for the professional sign making and sign production processes, is proud to introduce Easy Cut Studio 4.1.0.5. the latest release of its cutting plotter software includes dozens of new vinyl plotter supported, macOS 10.14 Mojave compatibility, improved speed and reliability, and other improvements, updates and bug fixes.

It runs on Windows and macOS. Software that addresses every design and production requirement for vinyl cutting workstations. Includes support for all the legacy and latest vinyl cutters used by most sign-shops today. Manufacturers supported include: Roland, Mutoh, ANAgraph, Summa, Gerber, Graphtec, GCC, Creation, Foison, TENETH, GoldCut, HobbyCut, Ioline, Jinka, Rabbit, KingCut, KNK, Liyu, Pazzles, Redsail, Refine, Saga, Secabo, Seiki, Silhouette, Silver Bullet, SkyCut, USCutter, Vevor, Vicsign, Vinyl Express and many others. For nearly 3 years, Easy Cut Studio has been the everyday choice

of more sign makers worldwide than any other similar product. It features such a user-friendly design that it's usable by anyone. Commitment to developing new features, adds support for new vinyl cutter and industry-leading after-sales support is why existing users upgrade with each new release and more shops that once used other cutting software are switching over to Easy Cut Studio.

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Easy Cut Studio is ideal for anyone starting out in the world of cut vinyl graphics. “It offers all of the text manipulation, basic drawing, special effects and design tools you need to produce stunning vinyl signage quickly and easily. You’ll also enjoy many cutting production tools such as power weeding, image

vectorisation, direct scanning, rhinestone and contour cutting,” said the company.

Products and Applications

Xeikon Installs Wall Decoration Suite at K&L Wall Art

It all started with computer-cut wall tattoos. Now, eleven years later, K&L Wall Art is one of the leading e-commerce platforms for personalised wall designs. The company produces home accessories at its 1,500m2facility in Berlin, exclusively using digital technology.

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In May 2018, the company added Xeikon’s wallpaper system, the Wall Decoration Suite, to its production portfolio, including a Xeikon 8500 single-pass digital duplex printer.

“We needed to act, since we were no longer able to meet the demand for digitally printed wallpaper with our previous latex printers whilst remaining competitive. If you take a good look at the market, only Xeikon remains as a reliable and experienced supplier of digital wallpaper solutions,” explains Alexander Kunze, Managing Director at K&L Wall Art. The decision to purchase the Xeikon solution was driven primar-

ily by K&L Wall Art’s expansion beyond personalised wallpaper for consumers to include a B2B customer base. Large companies, interior designers and shipyards not only request individual items, but often order larger quantities of up to 3,000 pieces. Kunze calculates that he is able to print five times faster with the new Xeikon machine than with two or three latex printers. This provides a huge boost to the company’s ability to meet the growing demand for digital wallpaper across all customer segments. In addition, the Xeikon wallpaper system offers a complete solution that includes all upstream and downstream units. All configurations of Xeikon’s Wall Decoration Suite include a jumbo unwinder and a specially developed wallpaper rewinder with cutter and remover. This enables the production of a fully finished wallpaper roll in a single operation. The suite is powered by the indus-

try-leading X-800 digital front-end that offers numerous productivity and colour management features to ensure high colour stability and a high level of printed output reproducibility. “What really impressed us about the Xeikon wallpaper solution is that it has been thoroughly thought out, from A to Z. We do not require any additional machines for assembly, and a single operator can easily operate the machine,” Kunze confirms. “At Xeikon, we strongly believe in bringing our customers best-ofclass solutions that can improve their productivity and profitability,” said Dimitri Van Gaever, Business Development Manager at Xeikon. “K&L Wall Art is a great example of a company looking beyond just the press to a total solution that offers a streamlined workflow. This holistic approach is the best way for printing companies to further develop their businesses and better serve a growing customer base.”

Cosmo Films Launches Sterilizable Conduction Sealing Film Cosmo Films, a global leader in speciality films for flexible packaging, lamination and labeling applications as well as synthetic paper recently launched sterilisable conduction sealing film for wad and lidding applications for PP and PE containers. This film can withstand high temperatures during sterilization process, which is used to increase the shelf-life of the product. The newly developed sealing film is a clear, one side corona treated and other side heat sealable film. The film offers exceptional seal integrity while it also offers improved convenience to the consumers because it is easy to open and peel cleanly without splitting. Apart from offering excellent optical properties and printability, this film is safe for direct food contact. This film can be used as a mono layer or as a sealant layer in a

laminated structure with other substrates like aluminium foil. It can be used in roll or pre-cut form (after lamination with other substrates) based on the requirements of the customers. The film is used primarily in dairy industry for flavoured milk; food & beverage segment for juices, energy drink, bakery products; pharmaceutical industry; agro chemicals and cosmetics industry.

Speaking on the development, Pankaj Poddar, CEO, Cosmo Films said, “This is an award winning film especially developed keeping in mind the dairy industry. The uniqueness of the film lies in its endurance to withstand high temperatures during sterilisation process without affecting its seal integrity. We are confident of the success of this film and the response so far has been extremely encouraging.

Uflex Presents “The Next Big Thing” in Pharma Packaging Primary Packaging plays an important role in the pharma industry, where its purpose ranges beyond providing barrier protection to creating unique brand identity, brand protection and patient communication. The global pharma packaging industry is booming with modernization, courtesy several drivers in the technology innovation segment, with India being the hub of Pharma.

Fast Tear Strip Foil: Conventionally, Pharma companies have been using 30 and 40micron soft tempered Strip Foil pack laminate. Uflex has developed 20micron pin-hole free soft tempered foil. It contributes in providing higher yield gain of 36% leading to tremendous cost savings for Pharma companies. Offering excellent printing on matt finish with superior readability through multi-color reverse printing design on Special PET film in Special PET/ Foil/PE laminate; Fast Tear Strip Foil is produced in house to impart easy tear-ability of the laminate without any effort. Fast Tear Strip Foil maintains the bursting pressure of the pocket with reduced foil thickness.

The value addition of holography solution with Latentogram imparts brand protection of the pack and maintains the same barrier properties when compared to that of conventional strip pack laminate. This foil conforms to all regulatory requirements of pharmaceutical products and also meets toxicology requirements. PET based Cold Form Blister: In the conventional Cold Form Laminate, there are three layers – Nylon, Aluminum and PVC. Uflex has developed revolutionary Alu-Alu packaging where special polyester film has replaced the conventional Nylon and PVC while retaining Aluminum making it an indigenous product since both PVC and BON have to be imported from other countries.

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At the recently held CPHI India in Greater Noida, a gathering of Pharma manufacturers and professionals from across the world, Indian flexible packaging giant Uflex steered the path of innovation by unveiling a portfolio of its latest products in pharma packaging- Fast Tear Strip Foil, PET based Cold Form Blister, Child Resistant

& Senior Friendly Foil and Branding Solutions- for pharmaceutical companies.

Opinion & insight

Securing the Print Device and the Humans Who Use It Written by Garland J. Nichols, PhD, Xerox Vice President Information Security, Research & Product Development Keep Your Software Up To Date Ensure that automatic updates are enabled for your mobile devices, especially your home-use PCs. The latest software can protect your information from vulnerabilities that those with malicious intentions can exploit. Software updates on your cell phone are critical, but are often well “after the fact” of identified vulnerabilities.

The Internet of Things — really the Internet of Everything — has disrupted how we view security. It’s not just locking the front door and installing an alarm system as we do to protect physical things. We must secure every aspect of our digital presence on the Internet to be assured we are indeed secure. Here are a few ways to secure your digital presence along with parallel tips to secure a networked multi-function or single function printer.

Apply GOOD Passwords, and Please Change Them!

For your mobile devices, apply passwords that are difficult to guess. Do this for all accounts that you access online. Some suggestions for creating good passwords: 10 characters long

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Combinations of lower and uppercase letters, numbers and special characters

Don’t duplicate passwords, especially for websites that allow financial transactions such as banks or online shopping. You should change your passwords periodically. Every thirty days is recommended, but probably dif-

ficult to maintain, so determine a frequency you’ll stick with. If your “favorite” password is compromised at one website, it can be used to scan thousands of websites to see if there is a successful login. Hackers use the power of computers to compromise passwords; they aren’t personally logging into your accounts one by one.

All Wi-Fi Is Not Created Equal

Are you connecting your mobile devices to free Wi-Fi in public places like coffee shops or airports? If you are, free is not necessarily safe, and your transmitted data is not protected. Such connections are meant for convenience, not security. Anyone with the right tools can intercept data you input, such as passwords, which are transmitted in the open when you use unsecure Wi-Fi. Your data is not encrypted from the PC to the WiFi access point. It is only secured once a connection is made with the website via HTTPs. In addition, a hacker can easily create a rogue access point and trick you into connecting. It will look legitimate, but it’s malicious. Everything you access while using it, such as e-mail, social networking accounts and your banking accounts can be compromised.

Many carriers test software compatibility with all of the other apps installed on your phone before they deploy them. Those are the apps you have to keep, whether you want them or not. This means any vulnerabilities that might be resolved are not new and may have existed for some time. For that reason, apply updated software as soon as it becomes available.

To Click or Not to Click

How often do you get an e-mail that entices you to click on a cute video or an important message from your “friend” or a “business” that requires your immediate action? This might be phishing, the fraudulent practice of sending emails seemingly from reputable companies or individuals in order to induce people to reveal personal information, such as passwords and credit card numbers. Malware can also easily spread by unconscious link clicking, resulting in compromise of your information. Today phishing is not only in e-mail; it has extended to cell phones in the form of texts on your phone. Be wary, pause before you click and ask yourself, would this person just send me something like this out of nowhere? Would my bank ask me to go and log into my account via an e-mail or text with a hyperlink? When in doubt, confirm the sender and the information in the e-mail is legitimate or just delete it.

The Truth and Values of Partnering With Your Recruitment Agency Written by Emma Doo, the Managing Partner at Mood Group I have lost count, of the number of times I have held discussions with a candidate who shares with me, their disappointment, in their lack of success in securing the right, new job opportunity, via direct applications to employers. Let me share with you some thoughts on the matter. Once you have made a direct application to a company for an advertised opportunity or a speculative introduction for a future opportunity, you immediately alienate yourself from your recruiter. They are no longer entitled to represent/introduce you and ultimately earn themselves a fee from that company! My advice to you, would be to partner with your recruitment agency. Share with the, details of companies you would like to work with. Opportunities you have seen advertised or heard of. Get them on side, and working to secure what you want. “…you would say that…” I hear you say – well here are my reasons below and why recruitment agencies work hard, to earn their fee and get you, your dream job. Your recruitment agency;

1.Should know you and your capabilities. They will present you professionals. Help shape your CV and application, to be most relevant to each opportunity.

3.Should, in some cases, know the

4.May

have already filled assignments with the employer, and thus have an established relationship, giving you more credibility, over someone coming from a non headhunter/recruiter source.

5.Should know the market rates and the packages that the client provides, and your likely chance of achieving your desired remuneration. 6.Will act as a go between, keeping all parties in harmony together for a successful outcome. Will also assist later with the formalities to obtain visa’s if required etc. 7.Should know their clients well and

their future plans and requirements. Many roles are not advertised by clients but are given to recruiters, unofficially or in strict confidence.

8.Should work for a specialist recruitment agency to your industry and be a specialist from your industry themselves. Therefore, knowing how to interpret your value and experience and introduce you to people who want to meet you. Sometimes even creating roles for the right candidate. 9.Should

keep you well informed of everything that is happening, good news or bad. They should be controlling the whole process on your behalf.

10.Should always be discreet and keep all your details highly confidential and coordinate with you regarding which opportunities you wish to be considered for.

Think of your head-hunter as your career advisor. They won’t encourage you to work for companies that have high staff turnover or that they have market intelligence, indicating it would not be a good move for you. It’s in their interests to find you and the employer their best match for a long and fruitful relationship together, where its a ‘win win’ for both parties. After all that’s how recruiters build good reputations. They will partner with you and should gain an understanding of your current points of dissatisfaction and then seek to ensure that your new job, ticks as many of the boxes on your wish list as possible. So, how do you start the process? Firstly, you should log into your account with your recruitment agencies CRM system and check that all your details are current and up to date. Please include…. 1.The name of your past and present employers. 2.Correct employment dates. 3.Preferences of where you would like to work. 4.Designation. 5.Industry specialism. 6.Desired salary package. You should set up your automatic vacancy alerts and make sure you are following all our company and related pages on social media. In this way, not only do they now have all your current details and preferences, they also have a method of communication with you automatically, just as your dream job arises. Present yourself as the ideal candidate, include all your great skills and experience that will put your application above the competition. Good luck!

ME Printer January 2019

2.Should know the assignment and whether you are a good match. They will prevent you from discrediting yourself by applying for something you would not be considered for. Some employers will not put in writing, some criteria that they are using for selection processes, which you will not know, but your recruiter will.

client well enough to get you to interview stage on the strength of their recommendation. Brief and prepare you for the interview process. Possibly share insights on the company/ interviewer’s style.

Opinion & insight

Folding Gluing Machines Market to Register High Revenue Growth Riding on the steady demand over the recent past due to the successful intervention of industrial automation, automatic folding gluing machines hold clear dominance over semi-automatic counterparts in the folding gluing machines landscape. Steady adoption of semi-automatic folding gluing machines however prevails among SMEs targeting higher production line efficiency. A new research intelligence report published by Future Market Insights offers a deep-dive view of the folding gluing machines landscape, delivering exclusive insights on the most impactful push and pull factors associated with revenue growth. Key Insights Drawn from the Global Folding Gluing Machines Market Report:

ME Printer January 2019

Sales of automatic folding gluing machines account for more than 80% of the total market revenue. Introduction of more compatible, communicative, and ergonomically designed folding gluing machines is trending the market, targeting enhanced productivity at reduced costs. Customized corrugated packaging trend in the E-commerce/E-tail world is playing a vital role in fueling sales of innovative folding gluing machines.

Straight line and crash lock fold types of folding gluing machines collectively hold a massive value share of over 60%.

In 2017, the global consumer expenditure on food and beverage products was registered roughly around US$ 6.5 trillion, i.e. nearly 8.5% of the GDP. F&B sector accounts for a remunerative 55% share in the folding gluing machines landscape, according to the Future Market Insights’ study. Food sector, the top consumer of folding gluing machines, is witnessing a prominent push to revenue generation through dry foods and snacks segment.

Food and beverages register maximum consumption of folding gluing machines.

“The popular wave of processed, packaged, and convenience foods is substantially driving the de-

The global revenue through folding gluing machines will surpass a value of US$ 5 Bn by this year’s end, witnessing a moderate Y-o-Y growth of around 4% over 2017.

Highest growth potential exists in Asia Pacific, in terms of adoption of folding gluing machines.

mand for folding gluing machines worldwide, especially in developing Asian economies where the growth is likely to be concentrated in the near future,” explains a senior research analyst at FMI. Moreover, frozen and chilled food products are contributing a sizable revenue share to folding gluing machines market. The analyst uncovers, “Nonalcoholic beverages continue to bring in lucrative business opportunities for folding gluing machines manufacturers, enabling beverages segment to secure the second end user sport in folding gluing machines market.” Leading manufacturers of folding gluing machines are investing considerable R&D efforts in innovating existing product lines for a decent competitive edge. While reduction of the overall changeover time takes up the spotlight, advanced technology integration also remains one of the key strategies of companies. MNCs are prudently focusing on tapping in to lucrative opportunities in developing Asian economies. Merging with regional leaders or acquiring unorganized regional players are currently the preferred strategic moves of manufacturers of folding gluing machines.

Digital Textile Printing Market to Record a Healthy CAGR of 16.3% by 2027 Future Market Insights (FMI) delivers key insights on the global digital textile printing market in its published report titled â&#x20AC;&#x153;Digital Textile Printing Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2027â&#x20AC;?. In terms of revenue, the global digital textile printing market is projected to expand at a CAGR of 16.3% during the forecast period, owing to numerous factors on which FMI sheds light in this report. The Asia Pacific digital textile printing market is expected to remain in the leading position during the forecast period.

The APEJ region is characterized by a robust political, demographic, and economic ecosystem of the leading emerging economies; and a rapidly growing digital textile printing industry in the region will lead to optimum in growth levels in the coming decade. End users of digital textile printing such as food & beverage, personal care, pharmaceuticals, automotive and other end use industries are increasingly adopting digital textile printing on their sales promotion devices such as Point-ofpurchase displays and banners.

Digital textile printing is defined as printing technology that prints packaging materials with computerized inkjet printers and laser printers. Digital textile printing requires minimal press setup operations which reduces the turnaround time. Consequently digital textile printing technology is able to offer quick response time as compared to analog printing technologies.

Increasing competition in the digital textile printing market has led to growing sales of promotional activity, which increases the growth of digital textile printing market. Digital textile printing is used to print on sales promotional devices such as displays and banners attract the customers to test or buy the product. As compared to digital flexographic printing which is most frequently used in printing the banners for promotion, digital textile printing provides high clarity, glossy and eye catching graphic. Various colour shades and color combinations can be achieved through digital textile printing.

In this report, Future Market Insights suggests that the growth of digital textile printing market can mainly be attributed to the contributions from emerging economies, such as countries in the APEJ region - India & China. China is expected to be at the forefront, spearheading the growth of the digital textile printing market, during the forecast period. According to the research by Future Market Insights, the China digital textile printing market has witnessed rapid growth in the past couple of decades.

Companies involved in the manufacturing of digital textile printing are rapidly providing the flexibility of buying and bargaining to printing enterprises which are into newspaper & magazine publications, commercial printing as well as advertising industries. The various advantages

of digital textile printing over conventional printing technology has tremendously increased the usage of digital textile printing. Digital textile printing is also preferred due to its capability of printing on substrate. The trend of substrate printing on glass, aluminium, wood etc. will create an opportunity for digital textile printing in future. In recent years, there has been an increase in demand for digital textile printing in shrink sleeves. Customers are preferring digital textile printing technology due to its offering of customization for each label while printing. Another advantage is digital textile printing has lesser operational cost on shrink sleeves. Digital textile printing can provide labelling experience with affordable solutions for nutraceutical labels. This is attributed to various advantages such as convenience in changing the nutraceutical labels whenever government norms are changed.

ME Printer January 2019

The time required for printing of nutraceuticals labels is lesser when done using digital textile printing solutions. Revenue from digital textile printing in North America is estimated to account for over 43% of the global digital textile printing market revenue, in 2018. Key players of global digital textile printing market include Durst Group (Durst Phototechnik AG), Seiko Epson Corporation, Electronics For Imaging Inc., Roq International, Konica Minolta Inc., Kornit Digital Ltd., Mimaki Engineering Co., Ltd., Sawgrass Technologies Inc, , Spgprints B.V., The M&R Companies.

Opinion & insight

Six Strategies for Keeping Stress Low and Productivity High Written by Allison Zimmer, Communications Specialist, Commercial Excellence, Xerox Tip 2: Delegate

A survey by The Alternative Board found that nearly two-thirds of business owners would benefit from delegating work to others so that they could focus on more strategic endeavors for their business like: Sales revenue generation Marketing New product development Establishing new partnerships

Between holiday stress, distracted or vacationing employees, unusual sales patterns, and managing your year-end budget, the fourth quarter isn’t the easiest time of year for business owners – especially the small business owner. Not only is everyone looking to you for answers, but keeping your business running smoothly while also trying to grow is no easy task. But keeping stress low and profits high doesn’t have to mean adding items to your To Do list. The following tips can help you boost efficiency and preserve your peace and sanity in Q4 and beyond.

Tip 1: Shift Your Perspective

ME Printer January 2019

Most entrepreneurs founded their own businesses out of a love for the work they do and the customers they serve. Don’t let the day to day minutiae of running your business distract you from the joy and pride you feel in owning it.

Make time in the fourth quarter to retrain your focus on your goals for the coming year. Start by examining the successes of the past year. What did you do well? What do you want more of? Then explore the challenges. What can you do differently? Where should you delegate or reach out for support? Then finish by setting 3-4 measurable, trackable goals for next year, to help you recharge your excitement for the work you do and the population you serve.

Delegation is especially helpful during stressful periods like year’s end, or again during tax season. You’ve spent considerable man hours finding and training the right people. Leverage them. “Those hours go missing from the sales, product development or marketing departments, which very likely all have higher revenue potential than the five-hour task that could be delegated. In short, business owners are missing out on increased sales and revenue because they are not outsourcing or delegating as much as they could.”

Tip 3: Say Thank You

Showing some appreciation for your team can help you feel supported as well. By acknowledging the skills and value they bring, you may just find yourself more comfortable delegating, and feeling more secure in your decision making as 2019 rolls in.

Tip 4: Take a Break

Small business owners are more likely to struggle with work-life balance than workers in other roles. In fact, entrepreneurs overwhelmingly report that the running their business is more stressful than raising children. It’s essential they take time off. The 1992 Framingham Heart Study, which still stands as the gold standard for long-term health studies, tracked workers over 20 years and discovered that men who don’t take vacations were 30% more likely to have heart attacks. For women, the number went up to 50%.

Taking regular vacations from the office benefits more than just your physical health. Taking regular vacations can actually improve your business’s productivity. Though it may feel like there are countless things to do, year’s end is a great time to take a break so you can come back and start the new year rested and refreshed.

Tip 5: Incorporate Simple Security Measures

Talk about stressful: cybercrime is increasingly targeting small businesses. In the past 12 months, 47% of small businesses have suffered at least one cyberattack, according to a survey by Hiscox. Of those, 44% suffered between two and four attacks in that time period. Cyberattacks are more than just an inconvenience: Small businesses in the survey say the average incident cost them nearly $35,000. That’s not counting the additional fallout, such as losing customers, losing income and losing productivity while recovering from the attack

Tip 6: Automate Your Workflows

Automation is the best way to save time and money, and to reduce errors. But the software you choose is just as important as the team members you hire. Make sure it is built to handle the management and automation of the workflows that keep your business running. Stay organized with cloud-based storage like Google Docs or Dropbox for secure, centralized, and organized record-keeping. Use accounting software so you can stop worrying about actively managing your finances while remaining knowledgeable about what’s happening. Find a tax software that integrates and directly imports from your accounting software to free yourself from the time spent manually inputting tax information. Invest in a Web Capture solution that streamlines the scanning-toweb process that plays a significant role during tax time.

Calendar TRADE SHOWS CONFERENCES & EVENTS February 2019 Printpack India Greater Noida, India 1 - 6 February, 2019 CPrint Lyon, France 5-7 Feb, 2019 Sign & Print Scandinavia Stockholm, Sweden 5-7 Feb, 2019 RemaDays Warsaw Warsaw, Poland 13 - 15 February, 2019

MARK YOUR CALENDAR BOOK YOUR TICKETS

Pack Africa Cairo, Egypt 9 - 11 March, 2019

Printech Moscow Moscow, Russia 18-21 June, 2019

Paperworld Middle East Dubai, UAE 18 - 20 March, 2019

FabCon 3.D Erfurt, Germany 25 - 27 June, 2019

3P Plas Print Pack Lahore, Pakistan 22 - 24 March, 2019

Additive Manufacturing Europe Amsterdam, The Netherlands 26-28 June, 2019

PlastPrintPack Nigeria Lagos, Nigeria 26-28 March, 2019

April 2019

July 2019 GFT Bangkok, Thailand 3 - 6 July, 2019

D.PES Sign & LED Expo China Guangzhou, China 20 - 23 February, 2019

Sign & Digital UK Birmingham, UK 02 - 04 Apr 2019

FuturePrint Sao Paulo, Brazil 10-13 July, 2019

Fespa Brasil Sao Paulo, Brasil 20 - 23 February, 2019

Gulf Print and Pack 2019 Dubai, UAE 15-18 April, 2019

Printpack + Sign Singapore 10-12 July, 2019

Printtek Istanbul, Turkey 20 - 24 February, 2019 Sign China Shenzhen, China 21-23 February, 2019 Media Expo India Mumbai, India 21-23 Feb, 2019 FESPA Asia Bangkok, Thailand 21-23 Feb, 2019

March 2019 Printing South China Guangzhou, China 4 - 6 March, 2019 Sino Label Guangzhou, China 4-6 March, 2019

Media Expo Mumbai Mumbai, India 7 - 9 March, 2019

September 2019

FTA 2019 Los Angeles, USA 5 - 8 May, 2019

Unique 4+1 7-9 September, 2019 Leipzig, Germany

Empack Dortmund, Germany 8 - 9 May, 2019

PACK PRINT INTERNATIONAL 2019 Bangkok, Thailand 18 â&#x20AC;&#x201C; 21 September, 2019

Eastern Coatings Show 2019 New Jersey, USA 13 - 15 May, 2019 Fespa Munich, Germany 14 - 17 May, 2019

June 2019 Andigrafica Bogota, Colombia 4 - 7 June, 2019 Empack Zurich, Switzerland 10-11 April, 2019 Print Fair Bangalore, India 10-13 April, 2019

October 2019 Empack Stockholm Stockholm, Sweden 2-3 October, 2019 XFair Vienna, Austria 8-10 October, 2019 Empack Helsinki Helsinki, Finland 9-10 October, 2019 ME Printer January 2019

Sino Pack Guangzhou, China 4-6 March, 2019

May 2019

Equipment For Sale T-Shirt Printing Business for Sale I am selling a very successful gift items business which does customized printing on T-shirts, mugs, caps, iPhone cases and much more. The business also includes an e-commerce website which can reach a large audience and is easy to manage as well as all the machines and some of the products. The business has been very profitable, has an excellent reputation, and has been operating in the UAE. Price: AED 135,000. Contact: +971507076455 Tshirt Printer - Brother GT-381 Direct To Garment Never been used, CMYK + 4 White Print Heads. Production Speed on both Light and Dark Garments. Machine size L x W x H 53” x 41,1” x 26”. Machine weight 245lbs. 8 print heads. CMYK and white ink printing. Up to 1200dpi printing. One pass printing, with both CMYK and white ink printing simultaneously for higher productivity. USB memory stick compatibility. Front-loading ink cartridge system. Compact size for greater versatility in many work environments, including storefront. Simple user interface - No RIP required. Comes with wheel-able stand and T-shirt press. Price: AED 30,000. Contact: +971526243845. Jeti Printing Machine 3.2 Jeti Printing Machine 3.2. 12 heads in good working condition. Contact: +971507046708.

Up to A2 Lamination Machine GBC 4500 Lamination Machine. Suitable for printing shops. Will laminate documents up to A2 size. Its faster throughput and 9 speed controls make the GBC 4500 the choice for productivity. Features adjustable speed and temperature control for bubble-free lamination. Price: AED 550. Contact: +971558868141. Business Industrial Commercial Printer Copy Machine ROWE/German- Model 6000 Large Format Printer 6 AO or 12 A1 per minute. Can be use for Auto Card B/w Printing, B/w Copying & Color Scanning. Machine is under Full Service Maintenance Contract (FSMA) and it can be renewable every year. The machine is run 16,000 Meters having 2 rolls option and its very good condition. Finance can be arrange upon request maximum 12 months. Price: AED 59,900. Contact: +971555451729. UV Printing Machine Model ArtisJet 300. 1.5 Years Old. Need to change print head only All other parts is very good. Not used to much. Machine from CMYK. Price: AED 9,900. Contact: +971509609414.

Jobs Job Vacancy Female

Office

Administrator

for

Digital

ME Printer January 2019

Printing Company We are a design and photography company based in Sharjah, Al Khan Area.Currently looking for a Temporary Female Admin for digital printing company. Must have experience in Graphic design. We prefer someone knowledgeable in the printing field and knows adobe illustrator. Negotiation with compensation will be discussed during interview. Please send to uaejobads@gmail.com.

Sales Co-ordinator for Printing Press Company Prepares and then follows up on any sales quotations made for clients. Tracking sales orders to ensure that they are scheduled and sent out on time. Effectively communicating with customers

in a professional and friendly manner. Ensuring the delivery of goods to customers and supporting the field sales team. Contact: hr2013xpp@gmail.com

Outdoor Sales Executive Looking for energetic English & Arabic speaking outdoor sales executives with valid UAE driving license and vehicle for a reputed commercial printing & packaging press. Experience in the printing industry preferred. Salary negotiable. Contact: vacancy.lppa@gmail.com

info@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561

Jobs Job Vacancy Colour Separation – Graphic Designer We are Aerosol deo can manufacture looking for color separation (Pre-Press) graphic designer who can do colour separation using CMYK image and converting to pantone spot colour. Immediate joining. Send VC to It@gulfcans.com. Acrylic Fabricator 2-5 years experience fabricating acrylic OR experience in the building trades – tile cutting or other skilled craft. Must be familiar with the basic machine functions in order to perform the tasks stated above. Must be willing to accept and receive supervision and assistance with regard to machine set-up. Basic measurement and math skills. Able to calculate length, depth and other measurements. Make a positive contribution to maintaining a workplace that is healthy, safe, neat and tidy. Able to work on multiple projects under tight timelines. Flexible to adjust as business needs require. Candidates that are interested can apply immediately to hr2013xpp@gmail.com Sales Manager - Flexible Packaging - Riyadh Our client are a successful packaging group with a range of packaging manufacturing interests including flexible, corrugated and polystyrene. Our client seeks an experienced flexible packaging sales manager to manage a number of their major accounts and to build new revenues both in local and export markets. You will be a very experienced sales person from the flexible packaging sector with a proven track record of accomplishment and success. Please contact: marcus.doo@moodgroup.co.uk

Sales Director - Aseptic Packaging - UAE Our client are a leading manufacturer of Aseptic Packaging solutions. Our client seeks an experienced Sales Director to develop and execute sales and marketing plans to drive growth in revenue and profitability and at the same time to provide/develop technical service and processing experience to the sales team. You will be degree educated with a record of major sales accomplishment within the liquid foods and dairy packaging aseptic sectors preferably within the MEA/Africa region but consideration is given also to those with a little GCC experience as long as you are strong in the afore mentioned. Please contact: marcus.doo@moodgroup.co.uk

Advertise in Our Classifieds Section! Advertise in the region’s most authoritative guide to the printing, graphics arts, signage and packaging industries. ME Printer is known for getting the stories first. Each issue gives its readers stories they won’t find anywhere else. To advertise, contact: Reji Mathews meprinter@meprinter.com sales@meprinter.com

ME Printer January 2019

Export Business Development Manager - UAE Our client are a leading very well established commercial printing group with enormous capacity, very good pricing and quality and customer service that is unrivalled. Our clients are seeking experienced commercial print sales people who are currently selling into the "non dated" publications markets in the Middle East, Africa and Europe to develop export sales to existing and new clients. You will be already selling into these markets and can demonstrate a track record of accomplishment and success building export sales with a thirst to earn a very high income and build a very good career with a group that places great value and importance on its team. Please contact: marcus.doo@moodgroup.co.uk

Associate Director - Mood Group Licence Mood Group is a specialist Head-Hunting and Recruitment Company operating within the Printing, Packaging and Industrial Processing sectors. Our business is currently spread across 20 x countries throughout Asia, the Middle East, Africa and Europe. As an Associate Director, you will work from a location of your choice. You will be proficient with technology and the Internet, as it plays a large part in our business. Our Cloud based CRM/ERP platform will enable you to track your assignments, candidates and clients and their progress. Due to this way of working you are able to create your dream ‘Life – Work Balance’ being part of a virtual team across the world. Please contact: marcus.doo@moodgroup.co.uk

‫استراتيجيات للحفاظ على اإلجهاد‬ ‫منخفض واإلنتاجية عالية‬ ‫للكاتبة أليسون زيمر‪ ،‬اختصاصية االتصاالت‪ ،‬حاصلة على امتياز تجاري من زيروكس‬ ‫بين ضغوطات العطلة‪ ،‬والموظفين‬ ‫المشغولين أو الذين يقضون العطلة‪،‬‬ ‫ووسائل المبيعات غير العادية‪ ،‬وإدارة‬ ‫ميزانية نهاية العام‪ ،‬فإن الربع األخير من‬ ‫السنة ليس األسهل بالنسبة ألصحاب‬ ‫األعمال التجارية ‪ -‬وخاصة أصحاب‬ ‫الشركات الصغيرة‪ .‬ال يتطلع الجميع‬ ‫للحصول على إجابات‪ ،‬ولكن الحفاظ على‬ ‫سير أعمالك بسالسة خالل عملية النمو‬ ‫ليس بالمهمة السهلة‪.‬‬ ‫ولكن الحفاظ على ضغط منخفض وأرباح‬ ‫مرتفعة ال يعني بالضرورة إضافة مهمات‬ ‫جديدة إلى قائمة المهام‪ .‬حيث يمكن‬ ‫أن تساعدك النصائح التالية على تعزيز‬ ‫الكفاءة والحفاظ على سالمك وعقلك في‬ ‫الربع الرابع وبعده‪.‬‬

‫نصيحة ‪ :1‬حول منظورك‬

‫خصص وقتا ً في الربع الرابع إلعادة التركيز‬ ‫على أهدافك للسنة القادمة‪ .‬وابدأ بدراسة‬ ‫نجاحات العام الماضي‪ .‬ماذا فعلت أيضاً؟‬ ‫ماذا تريد أكثر من ذلك؟ ثم استكشف‬ ‫التحديات‪ .‬كيف يمكنك أن تقوم باألعمال‬ ‫بشكل مختلف؟ أين يجب عليك تفويض‬ ‫شخص ما أو االتصال للحصول على‬ ‫الدعم؟ بعد ذلك‪ ،‬أكمل وقم بوضع أهداف‬ ‫قابلة للقياس من ‪ 3‬إلى ‪ 4‬أهداف قابلة‬ ‫للقياس في العام المقبل لمساعدتك على‬ ‫إعادة إثارة حماسك للعمل الذي تقوم به‬ ‫والسكان الذين تخدمهم‪.‬‬

‫نصيحة ‪ :2‬التفويض‬

‫يفيد التفويض أثناء فترات التوتر مثل‬ ‫نهاية العام أو خالل موسم الضرائب‪ .‬لقد‬

‫أمضيت ساعات طويلة في العثور على‬ ‫األشخاص المناسبين وتدريبهم‪ ،‬استفد‬ ‫منهم‪.‬‬

‫نصيحة ‪ :3‬قل شكرا ً‬

‫من الممكن أن يساعدك تقديم بعض‬ ‫التقدير لفريقك في الحصول على الدعم‬ ‫أيضاً‪ ،‬من خالل االعتراف بالمهارات والقيم‬ ‫التي يقدموها‪ ،‬وقد تجد نفسك أكثر راحة‬ ‫في التفويض‪ ،‬والشعور بمزيد من األمان في‬ ‫اتخاذ القرارات في عام ‪.2019‬‬

‫نصيحة ‪ :4‬خذ استراحة‬

‫في الغالب يعاني أصحاب األعمال التجارية‬ ‫الصغيرة بالموازنة بين العمل والحياة أكثر‬ ‫من بقية العمال في المناصب األخرى‪.‬‬ ‫عليك بأخذ إجازات متكررة من المكتب ال‬ ‫لتفيد صحتك البدنية فقط‪ ،‬بحيث يمكن‬ ‫أن يؤدي الحصول على إجازات منتظمة في‬ ‫الواقع إلى تحسين إنتاجية عملك التجاري‪.‬‬ ‫على الرغم من أنه قد يبدو أن هناك الكثير‬ ‫من األشياء التي يمكنك القيام بها‪ ،‬إال أن‬ ‫نهاية العام تعد وقتا ً رائعا ً ألخذ استراحة‪،‬‬ ‫لذا يمكنك العودة والبدء في العام الجديد‬ ‫الذي مرتاح ونشيط‪.‬‬

‫نصيحة ‪ :5‬دمج تدابير أمنية‬ ‫بسيطة‬

‫تحدث عن األعمال المجهدة‪ :‬تستهدف‬ ‫الجرائم اإللكترونية بشكل متزايد األعمال‬ ‫الصغيرة‪ .‬خالل الـ ‪ 12‬شهرا ً الماضية‪ ،‬عانى‬ ‫‪ 47٪‬من الشركات الصغيرة من هجوم‬ ‫إلكتروني واحد على األقل‪ ،‬ووفقا ً لمسح‬ ‫أجرته هيسكوكس‪ .‬من بين هؤالء‪ ،‬عانى‬ ‫‪ 44٪‬من ‪ 2‬إلى ‪ 4‬هجمات في تلك الفترة‬

‫الزمنية‪.‬‬ ‫ال تعد الهجمات اإللكترونية أكثر من مجرد‬ ‫إزعاج‪ ،‬حيث يقول أصحاب المشاريع‬ ‫الصغيرة في االستطالع‪ :‬إن متوسط‬ ‫الحوادث يكلفهم نحو ‪ 35‬ألف دوالر‪ .‬بدون‬ ‫احتساب التداعيات اإلضافية‪ ،‬مثل فقدان‬ ‫الزبائن وفقدان الدخل وفقدان اإلنتاجية‬ ‫أثناء التعافي من الهجوم‪.‬‬

‫نصيحة ‪ :6‬أتمتة سير عملك‬

‫األتمتة هي أفضل طريقة لتوفير الوقت‬ ‫والمال وتقليل األخطاء‪ ،‬لكن البرنامج الذي‬ ‫تختاره ال يقل أهمية عن أعضاء الفريق‬ ‫الذين توظفهم‪.‬‬ ‫تأكد من أنهذه البرامج مصممة للتعامل‬ ‫مع إدارة وأتمتة سير العمل التي تحافظ‬ ‫على استمرار عملك‪.‬‬

‫‪ME Printer January 2019‬‬

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‫آراء وأفكار‬

‫حقيقة وقيم التعاون‬ ‫مع وكالة التوظيف الخاصة بك‬

‫للكاتبة إيما دوو‪ ،‬الشريك اإلداري في مجموعة موود‬ ‫ال أتذكر عدد المرات التي أجريت فيها‬ ‫مناقشات مع مرشح يشاطرني خيبة أمله‬ ‫لعدم نجاحه في تامين فرصة عمل جديدة‬ ‫وصحيحة‪ ،‬من خالل تقديم طلب عمل‬ ‫مباشرة ألصحاب العمل‪ .‬دعوني أشارككم‬ ‫بعض األفكار بخصوص هذه المسألة‪.‬‬ ‫حالما تقدم طلب عمل بشكل مباشر لشركة‬ ‫ما للحصول على فرصة معلن عنها أو‬ ‫الحتمال وجود فرصة مستقبلية‪ ،‬فأنت تلغي‬ ‫التزامك على الفور مع مسؤول التوظيف‬ ‫بوكالة التوظيف‪ ،‬فال يعود من حقه تمثيلك‬ ‫أو تقديمك وبالتالي الحصول على عمولتهم‬ ‫من تلك الشركة!‬ ‫نصيحتي لك أن تكون ملتزما ً مع وكالة‬ ‫التوظيف الخاصة بك‪ .‬شاركهم تفاصيل‬ ‫الشركات التي ترغب بالعمل معها‪،‬‬ ‫والفرص التي رأيتها أو سمعت عنها‪ .‬تعاونوا‬ ‫مع بعضكم لضمان حصولك على الفرصة او‬ ‫العمل الذي ترغب به‪.‬‬ ‫أسمعك تحدث نفسك قائالً‪ :‬إنه مجرد كالم‪..‬‬ ‫ولكن حسناً‪ ،‬ها هي األسباب التي تدفع‬ ‫وكاالت التوظيف للعمل بجد لكسب‬ ‫مستحقاتها ولتحصل على وظيفة أحالمك‪:‬‬ ‫على وكالة التوظيف الخاصة بك أن‪:‬‬

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‫‪.1‬تعرفك وتعرف قدراتك‪ ،‬ألنهم‬ ‫سيقدمونك بشكل احترافي‪ ،‬فسيساعدونك‬ ‫بتنسيق سيرتك الذاتية وطلب توظيفك‬ ‫ليصبح مالئما ً أكثر لكل فرصة‪.‬‬

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‫‪ .2‬تعرف المنصب الذي تريده وإن كنت‬ ‫مناسبا ً له أم ال‪ .‬سوف يجنبوك من التشكيك‬ ‫بنفسك من خالل تقديم طلب للحصول‬ ‫على عمل ال يالئمك‪ .‬لن يقوم بعض‬ ‫أصحاب العمل باإلفصاح عن المعايير التي‬ ‫يستخدمونها في عملية االختيار‪ ،‬والتي لن‬ ‫تعرفها ايضاً‪ ،‬ولكن ستقوم وكالة التوظيف‬ ‫الخاصة بك بذلك‪.‬‬ ‫‪ .1‬في بعض الحاالت‪ ،‬يجب أن تعرف‬ ‫العميل جيدا ً إليصاله لمرحلة المقابلة‬ ‫بنا ًء على قوة توصيته‪ ،‬وتحضيره لعملية‬ ‫المقابلة‪ .‬من المحتمل أن يشاركوا معه‬ ‫أفكار حول أسلوب الشركة أو الشخص‬ ‫المعني بالمقابلة‪.‬‬ ‫‪.3‬قد تكون قدمت بالفعل استمارات لدى‬ ‫صاحب العمل‪ ،‬وبالتالي لديها عالقة ثابتة‪،‬‬ ‫مما يمنحك مصداقية أكثر من شخص قادم‬ ‫من مصدر غير وكاالت التوظيف او صاحب‬ ‫العمل نفسه‪.‬‬ ‫‪.4‬تعرف أسعار السوق والحزم التي يوفرها‬ ‫العميل‪ ،‬وفرصك المحتملة في انجاز المهام‬ ‫المرغوبة‪.‬‬ ‫‪.5‬تحاول العمل كوسيط يجعل جميع‬ ‫األطراف متفهمة وبانسجام تام من أجل‬ ‫تحقيق نتائج ناجحة‪ .‬وستساعد أيضا ًفيما‬ ‫بعد للحصول على تأشيرة او غيرها إذا لزم‬ ‫األمر‪.‬‬ ‫‪.6‬تعرف زبائنها جيدا ً وخططهم المستقبلية‬ ‫ومتطلباتهم‪ .‬حيث ال يتم اإلعالن عن بعض‬

‫الشواغر من قبل العمالء ولكن يتم تقديمها‬ ‫إلى شركات التوظيف بشكل غير رسمي أو‬ ‫بسرية تامة‪.‬‬ ‫‪.7‬تعمل من أجل وكالة توظيف متخصصة‬ ‫في مجال عملك‪ .‬لذلك إن معرفة كيفية‬ ‫شرح خبرتك وقيمتك وتقديمك لألشخاص‬ ‫الذين يريدون مقابلتك يساهم باختيار‬ ‫المرشح المناسب بشكل صحيح‪.‬‬ ‫‪.8‬تبقيك على معرفة جيدة بكل ما يجري‪،‬‬ ‫واألخبار الجيدة أو السيئة‪ ،‬ويجب أن‬ ‫يتحكموا في العملية بأكملها نيابة عنك‪.‬‬ ‫‪.9‬يجب أن تكون الوكالة متحفظة دائما ً وأن‬ ‫تحافظ على سرية جميع التفاصيل الخاصة‬ ‫بك وتنسق معك الفرص التي ترغب بالنظر‬ ‫فيها‪.‬‬ ‫يجب ضبط تنبيهات الشواغر التلقائية‬ ‫والتأكد من أنك تتابع جميع صفحات‬ ‫الشركة والصفحات ذات الصلة بها على‬ ‫وسائل التواصل االجتماعي‪ .‬وبهذه‬ ‫الطريقة‪ ،‬لن يكون لديهم جميع التفاصيل‬ ‫واألمور التي تحبها فقط‪ ،‬بل لديهم أيضا ً‬ ‫طريقة للتواصل معك تلقائياً‪ ،‬وكأنما‬ ‫وظيفة أحالمك ظهرت‪ .‬قدم نفسك‬ ‫كمرشح مثالي‪ ،‬واشمل كل مهاراتك‬ ‫وخبراتك العظيمة التي ستضع طلبك‬ ‫محور االهتمام‪ .‬حظا ً سعيداً!‬

‫االستدامة في الطباعة‬

‫االستدامة نهج العالمات التجارية‬ ‫في حديث لمجلة مي برنتر مع رئيس قسم التسويق لمنطقة‬ ‫الشرق األوسط وإفريقيا ( بو‪-‬تشي لي – ‪ ) Pui-Chi Li‬في‬ ‫شركة ( زيروكس ‪ ) Xerox -‬حول ما يمكن للشركات القيام به‬ ‫لسد الفجوة بين المهارات في المنطقة ‪.‬‬ ‫هل تعد االستدامة المفتاح‬ ‫الرئيسي لنجاح الشركات‪ ،‬أم‬ ‫أن الشركات والمنظمات مهتمة‬ ‫حقا بتقديم منتجات وحلول‬ ‫مستدامة؟‬

‫أصبحت الشركات أكثر وعيا» وتثقيفا»‬ ‫حول تأثير البيئة المحيطة بإعمالها اليومية‪،‬‬ ‫و كيف يمكن أن تسهم هذه األعمال في‬ ‫إنقاذ البيئة و حماية الغطاء النباتي ‪ .‬نجد‬ ‫فكرة االستدامة في العديد من المنظمات‬ ‫والشركات و خاصة تلك التي تعتبر أن‬ ‫حماية البيئة هو حجر األساس في جميع‬ ‫أعمالها‪ ،‬و ال يتم ذلك فقط عن طريق انتاج‬ ‫مواد صديقة للبيئة‪ ،‬بل عن طريق سلوك‬ ‫موظفيها داخل وخارج مكان العمل ‪.‬‬ ‫و وفقا» لبحث أجرته (‪( Mit Agelab‬فإن‬ ‫‪ 59.1%‬من جيل األلفية مهتمين بحماية‬ ‫البيئة والحفاظ عليها‪ ،‬والذين يشكلون‬ ‫بدورهم ‪ 75%‬من نسبة مساحة العمل ‪,‬‬ ‫و هذا بال شك يعني وجود أفراد حريصين‬ ‫لتقديم حلول صديقة للبيئة ‪.‬‬

‫ما هي برامج االستدامة التي‬ ‫تقوم شركتك بها اليوم؟‬

‫لطالما عرف عن شركة (زيروكس ‪Xerox -‬‬ ‫(تفانيها في االستدامة‪ ،‬كما أن شراكتنا مع‬ ‫(برينت ريليف – ‪( Print releaf‬مكنتنا‬ ‫من التقدم نحو األمام و االلتزام بمنتجات‬

‫أكثر استدامة‪ ،‬إذ رفعت الشركة شعار‬ ‫(الزراعة مقابل الطباعة – ‪you print‬‬ ‫‪ ،) one , we’ll plant one‬إذ قامت الشركة‬ ‫بجمع تقارير ورقية و مقارنتها مع عدد‬ ‫األشجار المطلوبة إلعادة تشجير منطقة ما‬ ‫على أساس مكافئ ‪.‬‬

‫و فقا» لخبرتك؟ ما هي ممارسات‬ ‫االستدامة األساسية التي يتعين‬ ‫على الشركات تبنيها؟‬

‫العديد من الشركات والمنظمات الكبيرة‬ ‫أو الصغيرة ال تدرك حجم الموارد التي يتم‬ ‫إهدارها في عمليات الطباعة الغير مجدية‬ ‫‪ .‬و مع ذلك فإن معظم الشركات الكبيرة‬ ‫في دول مجلس التعاون الخليجي‪ ،‬تحرص‬ ‫للحد من انبعاثات الكربون و إيجاد طرقا‬ ‫أكثر استدامة في أعمالها و ممارساتها‬ ‫التجارية ‪ .‬و أفضل طريقة للقيام بذلك‬ ‫هو عن طريق االستثمار مع شركة (آم بي‬ ‫سي ‪( Mps -‬الصديقة للبيئة‪ ،‬و الذي بدوره‬ ‫سيساعد المستخدمين على تحليل اآلثار‬ ‫البيئية المترتبة على الطباعة واستهالك‬ ‫الطاقة و انبعاثات ثاني أوكسيد الكربون‪،‬‬ ‫وتحليل األشجار والنباتات وحساب تكاليف‬ ‫موازن الكربون‪ ،‬و تحسين بيئة الطباعة عن‬ ‫طريق تقليل عدد األجهزة المستخدمة أو‬ ‫التخلص من األجهزة المستنزفة للطاقة‪،‬‬ ‫و تحديد عدد الورق أو تحديد عمليات‬ ‫الطباعة من خالل استخدام أنظمة االتمتة‬

‫و إعادة تدوير األجهزة القديمة واألدوات‬ ‫المستخدمة ‪.‬‬

‫ما هي التحديات التي يمكن أن‬ ‫تواجهنا عند وضع استراتيجيات‬ ‫االستدامة؟‬

‫توفر المعلومات واستخدامها بالشكل‬ ‫الصحيح من أجل القيام بالتغييرات‬ ‫الشاملة هي أحد التحديات الرئيسية والتي‬ ‫تواجهنا في تطبيق ممارسات االستدامة‬ ‫‪ .‬إذ تحتاج المنظمات والشركات إلى رؤية‬ ‫واضحة لألهداف التي تطمح إلى تحقيقها‪،‬‬ ‫و ببساطة فإن الوصول إلى عمليات أكثر‬ ‫استدامة ال تكفي للوصول إلى التغييرات‬ ‫الحقيقية ‪.‬‬

‫هل ينبغي تحفيز الشركات على‬ ‫استخدام االستدامة على نطاق‬ ‫أوسع؟‬ ‫تعد االستدامة مسؤولية و واجب علينا‬ ‫كمجتمع‪،‬متكامل‪ ،‬و مع ذلك ما تزال هناك‬ ‫العديد من الصناعات التي تقاوم التغيير‪ ،‬و‬ ‫أن االستدامة ما هي إال تعقيد للعمليات و‬ ‫زيادة في التكاليف ‪.‬‬

‫و نحن من جهتنا نعتقد أن االستدامة‬ ‫تقترن بالتحسين ‪ ،‬األمر الذي من شأنه‬ ‫تشجيع هذه المنظمات على تبني و اعتماد‬ ‫هذا النهج ‪.‬‬

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‫آفاق ‪2019‬‬

‫تحقيق نمو صحي غي عام ‪2019‬‬ ‫في حديث لمجلة مي برنتر مع ( كازو كوباياشي – ‪Kazuo‬‬ ‫‪(Kobayashi‬المدير اإلداري لشركة ( كونيكا مينولتا – ‪Konica‬‬ ‫‪( Minolta‬لحلول األعمال غي الشرق األوسط عن الفرص‬ ‫التي يمكن أن تتوقعها هذه الصناعة في عام – ‪2019‬‬ ‫كيف كان عام ‪ 2018‬على صعيد‬ ‫صناعة األعمال بشكل عام و على‬ ‫صعيد شركتك بشكل خاص؟‬ ‫بالنسبة لشركتنا (كونيكا مينولتا –‬ ‫‪ )Konica Minolta‬مقارنة بالسنوات‬ ‫السابقة‪ ،‬شهد السوق في النصف األول‬ ‫لعام ‪ 2018‬مبيعات مجموعة (اكوريو ‪-‬‬ ‫‪ )Accurio‬آلالت طباعة االنتاج في الشرق‬ ‫األوسط‪ ،‬و سنستمر في التركيز على سوق‬ ‫انتاج األلوان و تهدف إلى االحتفاظ بمكانتنا‬ ‫القوية في المنطقة‪ ،‬أما بالنسبة للطابعات‬ ‫التجارية فقد كانت سنة صعبة بسبب‬ ‫التدفق النقدي المالي‪ ،‬و لكن بالمقابل‬ ‫نحن متفائلون باالستمرار بالنمو الصحي‬ ‫خالل عام ‪. 2019‬‬

‫هل واجهت أي تحديات في عام‬ ‫‪2018‬؟‬

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‫كما ذكرت سابقا»‪ ،‬كانت المشاكل المالية‬ ‫هي أكبر التحديات التي واجهتنا في ‪2028‬‬ ‫و خاصة بالنسبة ألعمال طباعة االنتا‪ ،‬على‬ ‫الرغم من أن التدفق النقدي كان مشكلة‬ ‫السوق بشكل عام في النصف الثاني من‬ ‫العام غي بعض دول مجلس التعاون‬ ‫الخليجي ‪.‬‬

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‫أما بالنسبة للتحديات اإلقليمية فقد‬ ‫اضطررنا إلى وقف العمل في السوق‬ ‫اإليرانية بسبب العقوبات ‪.‬‬

‫األخرى و التي تقدم فرصة في صناعة‬ ‫الملصقات و تقديم خبرات مبتكرة و كسب‬ ‫أعمال جديدة ‪.‬‬

‫ما هي الوعود التي تحملها سنة‬ ‫‪2019‬؟‬

‫هل ترى أي فرصا» جديدة لكم في‬ ‫السوق بعد المشاركة بمعرض‬ ‫(دبي إكسبو ‪) Dubai Expo -‬‬ ‫لعام ‪2020‬؟‬

‫يواصل قطاع الملصقات وجوده كسوق‬ ‫متنامي‪ ،‬و حسب دراسة قام بها (سميثرز‬ ‫بيرا – ‪ ) Smithers Pira‬فإن اجمالي ثروة‬ ‫هذا القطاع بلغت ‪ 36.98‬مليار دوالر‬ ‫أمريكي في عام ‪ ،2017‬و يتوقع نفس‬ ‫المصدر أن يستمر النمو بمعدل ‪4.1%‬‬ ‫سنويا” حتى عام ‪ 2022‬أي ما يعادل‬ ‫‪ 45.22%‬مليار دوالر أمريكي ‪.‬‬ ‫سرعة نمو السوق‪ ،‬و الحلول اإلبداعية‬ ‫قصيرة المدى وفرت قيمة مضاعفة‬ ‫للعمالء‪ ،‬اضافة إلى ذلك فقد الحظنا ارتفاع‬ ‫الطلب من قبل العالمات التجارية على‬ ‫صناعة الملصقات و صناعة التعبئة و‬ ‫التغليف و التي بدورها تضيف قيمة على‬ ‫القطعة المطبوعة‪ ،‬من خالل وجود عناصر‬ ‫مبتكرة و ملموسة في هذه الصناعات ‪ .‬و‬ ‫في هذا الصدد فأن استخدام التقنيات و‬ ‫االبتكارات في هذه الصناعة – مثل أنظمة‬ ‫الزخرفة الرقمية – و عيرها من التقنيات‬

‫نحن متحمسون للغاية للمشاركة‬ ‫بالمعرض‪ ،‬و نأمل أن نرى زيادة في حجم‬ ‫األعمال‪ ،‬حتى قبل المشاركة في معرض‬ ‫دبي العالمي لألعمال ‪ .‬و مع ذلك سننتظر‬ ‫لنرى ما اذ كان سيزداد الطلب على‬ ‫منتجاتنا بعد المشاركة بحدث مرموق‬ ‫كهذا ‪.‬‬

‫وفقا» لك ماهي‬ ‫المطلوبة في عام ‪2019‬؟‬

‫التقنيات‬

‫نحن نتوقع زيادة كبيرة في عام ‪2019‬‬ ‫على االعمال الرقمية لكل من صناعة‬ ‫الطباعة التجارية والطباعة الصناعية‪ ،‬و مع‬ ‫ذلك نجد أنه علينا ادراج تقنيات جديدة‬ ‫على الطابعات المتوفرة من أجل تقديم‬ ‫منتجات حسب الطلب على المدى القصير‬ ‫‪ .‬األمر الذي سيساعدنا على االستمرار‬ ‫والمنافسة في هذه الصناعة ‪.‬‬

‫آفاق سوق الالفتات‬ ‫اإلعالنيةاآلسيوية‬

‫بقلم‪ :‬محمد عبد الرحمن‬

‫تجاوزت قيمة سوق الالفتات اإلعالنية‬ ‫المطبوعة العالمية ستة وأربعين مليار دوالر‬ ‫أمريكي في العام الماضي‪ ،‬ومن المتوقع أن‬ ‫تصل إلى ما يقارب سبعة وأربعين مليار‬ ‫بحلول عام ‪ 2024‬بمعدل نمو سنوي مركب‬ ‫يتجاوز ‪ 0.3%‬خالل الفترة المقبلة‪.‬‬ ‫وتستخدم الالفتات المطبوعة في حلول‬ ‫التسويق واإلعالن بهدف استقطاب‬ ‫المستهلكين والتعريف بالمنتج والميزات‬ ‫من خالل اللوحات اإلعالنية واللوحات‬ ‫المضاءة في الخلفية‪ .‬ومن ناحية أخرى‪،‬‬ ‫تستخدم الالفتات لنقل المعلومات إلى‬ ‫المشاهد‪ ،‬وتشمل إشارات الخروج والدخول‪،‬‬ ‫وإشارات المرور والمصاعد ‪ ،‬وغيرها من‬ ‫أنماط الالفتات المطبوعة المنتشرة في‬ ‫العديد من المناطق‪ .‬يمكن تصنيف السوق‬ ‫لهذه الالفتات داخل المباني وخارجها‪ ،‬مع‬ ‫اختالف التطبيقات حسب المستخدم‪.‬‬ ‫وتهيمن حاليا ً تطبيقات الالفتات المطبوعة‬ ‫الداخلية على السوق ‪ ،‬ومع ظهور الالفتات‬ ‫الرقمية تشهد الفتات إشارات اإلرشاد‬ ‫والمرور طلبا ً أقل‪.‬‬ ‫وتؤثر قاعدة المستهلكين الحساسة‬ ‫لألسعار‪ ،‬وانخفاض الوعي بالالفتات الرقمية‬ ‫في البلدان األقل نموا ً وفي أجزاء كثيرة من‬ ‫الدول النامية بشكل سلبيا ً على اعتماد‬ ‫الالفتات الرقمية‪ ،‬وهو ما يساعد سوق‬ ‫الالفتات المطبوعة بشكل غير مباشر على‬ ‫اكتساب قاعدة عمالء في هذه المناطق‪ .‬ومن‬ ‫المتوقع أن يشهد هذا السوق معدل نمو‬ ‫منخفض خالل فترة التوقعات‪.‬‬

‫وتعد فعالية التكلفة واحدة من العوامل‬ ‫األساسية العتماد الالفتات المطبوعة‪ ،‬وحتى‬ ‫ظهور اللوحات المضاءة بتقنية الثنائيات‬ ‫الضوئية (ليد) كانت األولى هي المفضلة من‬ ‫تلك الناحية‪ ،‬كما تميل العديد من القطاعات‬ ‫إلى تفضيل حلول الالفتات المطبوعة‪.‬‬ ‫لسهولة الحصول عليها‪.‬‬

‫الالفتات المطبوعة في المنطقة‪ .‬مع العروض‬ ‫المخفضة على أسعار المواد الخام وتكاليف‬ ‫اإلنتاج المنخفضة‪ ،‬برزت المنطقة باعتبارها‬ ‫المنطقة األكثر مواتاة وأسرع من حيث النمو‪.‬‬ ‫وفي دولة اإلمارات‪ ،‬قارب سوق اللوحات‬ ‫والتصاميم اإلعالنية في عام ‪ 2017‬عتبة ‪100‬‬ ‫مليون درهم‪ ،‬وتشير التوقعات إلى تواصل‬ ‫نمو هذا السوق بنسبة قد تصل إلى ‪15%‬‬ ‫سنوياً‪ ،‬نتيجة الرتفاع الطلب من من مختلف‬ ‫القطاعات‪ .‬في حين أشارت تقارير أخرى إلى‬ ‫نمو سوق الالفتات الرقمية في الدولة بمعدل‬ ‫سنوي مركب يتجاوز ‪ 20%‬نتيجة الرتفاع‬ ‫الطلب من مختلف القطاعات المعنية‪.‬‬

‫وعلى الرغم من أن لوحات اإلعالنات هي‬ ‫واحدة من األشكال السائدة إال أنها تتأثر‬ ‫بظهور الالفتات الرقمية‪ .‬وتعد اللوحات‬ ‫اإلعالنية التقليدية المطبوعة رقميا جزء ال‬ ‫يتجزأ من استراتيجيات التسويق الخاصة‬ ‫باألعمال التجارية ‪ ،‬إال أنها تفقد قوتها أمام‬ ‫الخيارات المتخصصة التي تعد أكثر جذبًا‬ ‫للعمالء‪ .‬ومع ذلك ‪ ،‬ال تزال االقتصادات‬ ‫النامية تعتمد إلى حد كبير على اللوحات‬ ‫اإلعالنية الثابتة لإلعالنات الخارجية‪ .‬برغم‬ ‫نمو الالفتات الرقمية بسرعة كبيرة‪ ،‬ألن‬ ‫العروض الترويجية صغيرة النطاق قد ال‬ ‫تتحمل اإلشارات الرقمية‪ .‬كما أن استخدام‬ ‫االستراتيجيات المطبوعة والرقمية يكتسب‬ ‫أهمية في الوقت نفسه بين بعض قطاعات‬ ‫األعمال لتحقيق توعية شاملة أفضل‪.‬‬

‫وتتميز الالفتات الرقمية عن نظيرتها‬ ‫المطبوعة التقليدية بقوتها في اجتذاب‬ ‫االنتباه بصورة أكبر‪ ،‬نتيجة البداعاتها اللونية‬ ‫والتصميمية المتميزة‪ ،‬واسهامها في‬ ‫تحفيز المشاهد على التفكير في المنتجات‬ ‫المعروضة‪ ،‬واتخاذ قرارات الشراء‪ .‬كما تتميز‬ ‫أيضا ً بتكاليف التعديل والتغيير الفعالة‬ ‫مقارنة باللوحات الثابتة بالنسبة للجهة‬ ‫صاحبة الترخيص اإلعالني‪.‬‬

‫وعلى الرغم من النمو البطيء لهذه السوق‬ ‫في آسيا‪ ،‬إال أن مبيعات التجزئة في الصين‬ ‫وماليزيا شهدت ازدهاراً‪ ،‬وتميزت في معظمها‬ ‫بالنمو في المتاجر‪ ،‬وال تزال هي السوق‬ ‫المربحة‪ .‬ويقود ارتفاع نسبة الشباب والدخل‬ ‫الفردي زخم النمو حيث أصبحت البالد وجهة‬ ‫مفضلة لتجار التجزئة الدوليين‪ .‬هذا النمو‬ ‫في صناعة التجزئة يوفر قوة دافعة لنمو‬

‫وفي هذا اإلطار‪ ،‬تسهم اإلمارات بدور محوري‬ ‫في قطاع الالفتات الرقمية الذي تجاوزت‬ ‫قيمته العالمية ‪ 23‬مليار دوالر‪ ،‬نتيجة لما‬ ‫تشهده الدولة من تطور في قطاعات التجزئة‬ ‫والتجارة والسياحة والتعليم والبنية التحتية‪.‬‬ ‫وتشير تقديرات الخبراء لعام ‪ 2023‬إلى‬ ‫وصول أرباح سوق الالفتات الرقمية إلى‬ ‫‪ 23,2‬مليار دوالر على مستوى العالم‪.‬‬

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‫سوف تجمع الدورة‬ ‫الجديدة من المعرض‪،‬‬ ‫أصحاب الشركات الرقمية‬ ‫الرائدة على مستوى العالم‪،‬‬ ‫لتقديم لمحات متعمقة‬ ‫في مجاالت الواقع المعزز‪،‬‬ ‫وغيرها‪.‬‬

‫أصحاب المصلحة والزوار والعارضين في‬ ‫قطاع اللوحات والتصميمات اإلعالنية تحت‬ ‫مظلة واحدة‪.‬‬

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‫سوف تجمع الدورة الجديدة من المعرض‪،‬‬ ‫أصحاب الشركات الرقمية الرائدة على‬ ‫مستوى العالم‪ ،‬لتقديم لمحات متعمقة في‬ ‫مجاالت الواقع المعزز‪ ،‬والعروض المتحركة‪،‬‬ ‫ولوحات النتائج الرقمية‪ ،‬ولوحات العرض‪،‬‬ ‫وحوائط الفيديو (الشاشات الحائطية‬ ‫الضخمة)‪ ،‬وأنظمة التركيب وغيرها‪ .‬كما‬ ‫سوف يعرض قسم التجزئة في المعرض‪،‬‬ ‫الحلول األكثر رواجا ً لواجهات المحال‬ ‫التجارية‪ ،‬وأنظمة إيجاد الطرق‪ ،‬والالفتات‬ ‫الترويجية‪ ،‬وأنظمة البضائع المرئية‪ ،‬وغيرها‪.‬‬

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‫وتشير تقارير مؤسسة «سميثرز بيرا»‪ ،‬من‬ ‫المتوقع أن تصل إيرادات قطاع الطباعة‬ ‫العالمي إلى ‪ 1.2‬تريليون دوالر أمريكي‬ ‫بحلول عام ‪ .2019‬بينما يتوقع أن تنمو‬ ‫إيرادات القطاع في منطقة الشرق األوسط‬ ‫وشمال أفريقيا بنسبة ‪ 7.2%‬سنويا ً لتصل‬ ‫عتبة ‪ 26‬مليار دوالر أمريكي بحلول عام‬ ‫‪.2020‬‬ ‫ومن المتوقع أن تستقطب الدورة الحادية‬ ‫والعشرون من المعرض آالف الزائرين من‬ ‫حوالي ‪ 80‬بلدا ً حول العالم‪ ،‬للتعرف على‬ ‫أحدث منتجات القطاع وتوجهاته‪ .‬مع تركيز‬ ‫الجهات العالمية العارضة على المنطقة‬ ‫على توقعات بنمو القيمة السوقية لقطاع‬

‫الطباعة فيها بنسبة تقارب ‪ 10%‬سنوياً‪.‬‬ ‫ويتطلع خبراء هذا المجال في منطقة دول‬ ‫مجلس التعاون الخليجي والدول األفريقية‬ ‫إلى حضور هذا المعرض سنويا ً للتعرف‬ ‫على أحدث التقنيات والمنتجات المطروحة‬ ‫في هذا المجال‪ .‬ومن خالل الفعاليات‬ ‫المقبلة الهامة‪ -‬مثل معرض ’إكسبو‬ ‫‪ 2020‬دبي‘‪ -‬يتوقع الكثير من العوامل‬ ‫اإليجابية لتعزيز مبيعات سوق حلول اإلنارة‬ ‫بتقنية ‪ LED‬واللوحات اإلعالنية في العامين‬ ‫المقبلين‪ ،‬حيث أسهم المعرض على مدى‬ ‫العقدين الماضيين بدور رائد في جمع‬

‫وبشكل أو بآخر تدخل الطباعة واللوحات‬ ‫اإلعالنية وغيرها من اختصاصات هذا‬ ‫المعرض في جميع نواحي حياتنا‪ ،‬رغم عدم‬ ‫إدراكنا أننا جزء من هذه المنظومة العالمية‪،‬‬ ‫وبخالف كون هذا القطاع واحدا ً من أقدم‬ ‫القطاعات في العالم‪ ،‬فهو يساهم يوميا ً‬ ‫في االرتقاء بالعالم نحو األفضل‪ .‬ويشكل‬ ‫المعرض ملتقى مميزا ً يجمع العاملين في‬ ‫قطاعي اإلنتاج والطباعة‪ ،‬وصانعي اللوحات‬ ‫اإلعالنية‪ ،‬ووكاالت اإلعالم والتسويق‪،‬‬ ‫والمطورين‪ ،‬والمهندسين المعماريين‪،‬‬ ‫ومستشاري العالمات التجارية‪ ،‬وغيرهم من‬ ‫المعنيين في القطاع‪.‬‬

‫على مدى ثالثة أيام متواصلة‪ ،‬يقدم معرض‬ ‫الشرق األوسط للوحات والتصميمات‬ ‫اإلعالنية ‪ SGI‬أحدث التوجهات والمبتكرات‬ ‫والمتجات في هذا المجال المتميز‪ .‬وتتضمن‬ ‫المعروضات منتجات وخدمات لعالمات‬ ‫تجارية عالمية ومحلية لتلبي احتياجات‬ ‫صناعة التصميمات اإلعالنية واللوحات التي‬ ‫اجتذبت مليارات الدوالرات من بيع اللوحات‬ ‫اإلعالنية واللوحات الرقمية‪ ،‬والشاشات‪،‬‬ ‫والطباعة الرقمية وغيرها‪.‬‬ ‫ويغطي هذا المعرض التجاري األكبر من‬ ‫نوعه مجاالت الالفتات التجارية والرقمية‪،‬‬ ‫وحلول الفتات التجزئة‪ ،‬ووسائل اإلعالم‬ ‫الخارجية وصناعة الشاشات والطباعة‬ ‫الرقمية في منطقة الشرق األوسط وشمال‬ ‫أفريقيا‪ .‬ويقدم فيه العارضون من جميع‬ ‫أنحاء العالم أحدث منتجاتهم وابتكاراتهم في‬ ‫مجال اإلعالن وتصميم الرسومات ولوحات‬ ‫الطباعة وتطبيقات الطباعة‪ .‬ويعد المعرض‬ ‫من أهم الفعاليات في منطقة الشرق األوسط‪،‬‬ ‫بإتاحته الوصول المثالي إلى هذه الصناعة‬ ‫المزدهرة‪.‬‬ ‫وسيحظى زوار المعرض بفرصة االستماع‬ ‫إلى بعض أبرز رواد األعمال في المجال‬ ‫الرقمي والذين سيقدّمون آراءهم في عدّة‬ ‫مواضيع مثل الواقع المع ّزز‪ ،‬والمعروضات‬ ‫المتحركة‪ ،‬وبطاقات النقاط الرقمية‪ ،‬ولوحات‬ ‫العرض‪ ،‬والفيديو‪ ،‬وغيرها الكثير‪ .‬أما المنطقة‬ ‫المختصة بالمتاجر فتستعرض أحدث‬ ‫ّ‬ ‫تصاميم واجهات المحالت‪ ،‬ونظم اإلرشاد‪،‬‬ ‫واللوحات الترويجية ونظم عرض البضائع‪.‬‬ ‫وعلى مدى ‪ 19‬عاماً‪ ،‬حقق المعرض صفقات‬ ‫بلغت مليارات الدوالرات‪ ،‬وأتاح لزائرية فرصة‬ ‫القيام بتجربة أحدث االبتكارات والتوجهات في‬ ‫هذا المجال‪ ،‬باعتباره منصة تمكّن الشركات‬ ‫من بناء وتطوير قاعدة عمالء قوية في منطقة‬ ‫الشرق األوسط وشمال أفريقيا وجميع أنحاء‬ ‫العالم‪.‬‬ ‫وفي دورته الماضية‪ ،‬قدم المعرض منتجات‬ ‫لمئات العالمات التجارية من عشرات الدول‬ ‫المشاركة‪ ،‬واستقبل المعرض زائرين دوليين‬ ‫من بما يقرب من ‪ 100‬دولة‪ ،‬أذهلتهم‬ ‫التطورات الرقمية الثورية في شاشات التحكم‬ ‫باللمس وصوال ً إلى اإلشارة‪ ،‬والعروض‬ ‫المتحركة‪ ،‬والواقع المع ّزز‪.‬‬

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‫على مدى ‪ 19‬عاماً‪ ،‬حقق‬ ‫المعرض صفقات بلغت‬ ‫مليارات الدوالرات‬

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‫«معرض الشرق األوسط للوحات والتصميمات اإلعالنية ‪2019‬‬

‫حلول إبداعية مبتكرة لخدمات‬ ‫الطباعة واإلعالن في أكبر معرض‬ ‫إقليميلتجهيزاتالطباعة‬

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‫كتب‪ :‬محمد أكرم‬

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‫شركة البلو رينو لتصميم اللوحات اإلعالنية‬ ‫في معرض الـ ‪2019 SGI‬‬ ‫تجري " ‪ "The ONE‬حوارا ً مع أناند جوزيف نائب رئيس إدارة‬ ‫المبيعات والمنتجات في الـ بلور ينو حول موضوع مشاركتهم في‬ ‫معرض الـ ‪ SGI‬هذا العام ‪.‬‬ ‫منذ متى وأنتم تشاركون في هذه‬ ‫الفعالية؟‬

‫منصات تفاعلية مدهشة لزبائنهم ‪.‬كذلك‬ ‫سيتوسع تبني الطباعة فوق البنفسجية‬ ‫بشكل هام عبر المنطقة حيث يتطلع‬ ‫الزبائن لتطوير طابعاتهم والطباعة على‬ ‫عدد من الركائز بما فيها المنسوجات‬ ‫والتي يزداد الطلب عليها أكثر‪.‬‬

‫إن عروض اللوحات الرقمية آخذة‬ ‫بالتوسع وسنعرض تقنية عالية‬ ‫المستوى لسوق شاشات الليد‪ ,‬التي‬ ‫ستكون انطالقتنا السرية الجديدة في هذا‬ ‫المعرض‪.‬‬

‫إن حضورنا هنا أمر جوهري بالنسبة‬ ‫لنا‪ ,‬باعتباره معرض اللوحات اإلقليمي‬ ‫الوحيد ‪ .‬كما إننا نأمل من هذا المعرض‬ ‫أن يساعدنا على اجتذاب صانعي‬ ‫اللوحات التقليدين‪ ,‬لالستفادة من‬ ‫منتجاتنا من الالفتات الرقمية لتوسيع‬ ‫عروضهم في األسواق‪ .‬ونحن متفائلون‬ ‫جدا بنسخة عام ‪ ,2019‬وكما العادة‬ ‫فسنكون على أتم االستعداد إلطالق أهم‬ ‫المنتجات والمعدات ‪.‬‬

‫و ما هو الموضوع األساسي‬ ‫لمشاركتكم في الـ ‪SGI‬؟‬

‫وهل هناك أية معلومات أخرى‬ ‫تود إضافتها؟‬

‫إننا مساهمون في فعالية دبي لـ ‪ SGI‬على‬ ‫مدى الخمس عشرة سنة الماضية‪.‬‬

‫وما مدى أهمية فعاليات كهذه‬ ‫للصناعة اإلقليمية؟‬

‫ما هي توجهات التكنولوجيا‬ ‫والسوق التي تتوقعونها في عام‬ ‫‪2019‬؟‬

‫ستتابع اللوحات الرقمية نموها الصحي‬ ‫في السنوات القادمة‪ ,‬حيث تحاول كل‬ ‫من أسواق التجزئة والمراكز التجارية‬ ‫والمطاعم والمكاتب خلق بيئة ديناميكية‬ ‫وأكثر جاذبية للزبائن والموظفين في‬ ‫مواقع شركاتهم‪ .‬فاستخدام الشاشات‬ ‫التفاعلية سيساعد الماركات التجارية‬ ‫والشركات حول المنطقة ليصنعوا‬ ‫بصمتهم المتفردة من خالل ابتكار‬

‫إننا في عام ‪ 2019‬أ كثر ثقة بأن تجهيزات‬ ‫الطباعة لدينا والمنتجات المميزة من‬ ‫اللوحات سوف تحتل القيمة األكبر‬ ‫من استثمار الجمهور ‪.‬حيث أننا نهدف‬ ‫لتطويرها واالرتقاء بها من حيث النوعية‬ ‫والقيمة بأحدث التقنيات واالبتكارات‪.‬‬

‫هل هناك خطة لديكم لعرض أي‬ ‫منتجات وحلول جديدة في هذا‬ ‫الحدث هذه السنة؟‬

‫سنقوم بعرض مطبوعاتنا الصناعية‬ ‫فوق البنفسجية ومعداتنا النهائية‪,‬‬ ‫والتي ستمكن العمالء من تحقيق إنتاج‬ ‫أقل كلفة‪ ,‬وبسرعة وكفاءة عاليتين‬ ‫وبنوعية أفضل بكثير من سابقتها‪.‬‬ ‫فشاشات وبرمجيات لوحات فيليبس‬ ‫ستمكن المصممين من تقديم محتوى‬ ‫ديناميكي ومبتكر للوحات اإلعالنية‬ ‫لزبائنهم‪ ,‬والتي تشكل صيحة رائجة‬ ‫متوافرة مسبقا في السوق‪.‬‬

‫زبائننا هم في صدارة اهتمامنا‪ .‬ونحن‬ ‫نسعى لجعل األمور أكثر يسرا وبساطة‬ ‫بالنسبة لهم في طلب المنتجات التي‬ ‫يعتمدون علينا بها‪ ,‬وذلك بأسرع طريقة‬ ‫ممكنة وبأسعار أقل‪.‬‬

‫ولتحقيق هذا الغرض سنقوم أيضا‬ ‫بعرض منصتنا الجديدة للتجارة‬ ‫االلكترونية للزوار‪ .‬إن الوصول إلى عروض‬ ‫الراحة والتوفير في التكاليف سيتم من‬ ‫خالل الدخول إلى المنصة الجديدة‬ ‫‪ ..www.bluerhine.store‬والتي سيتم‬ ‫دمجها بشكل كامل مع خططنا إلدارة‬ ‫المشاريع ‪ .‬وذلك لتمكين عمالئنا من‬ ‫الطلب بسالسة أكثر مع الشفافية الكاملة‬ ‫في األسعار لكل المستويات في منظمة‬ ‫الزبائن‪ .‬ستكون منصة ‪ B2B‬األساسية‬ ‫هذه مشابهة لنموذج عملنا المتوفر‬ ‫لمصممي اللوحات والمطبوعات المنزلية‬ ‫وشركات التجهيزات وشركات الفعاليات‬ ‫والمعارض‪.‬‬

‫‪www.signmiddleeast.com‬‬

‫‪ME Printer January 2019‬‬

‫‪54‬‬ ‫‪Asia Advertisement Association‬‬

‫‪. .‬‬

‫اس جي آي‬

‫شركة ‪ OKI‬تستعرض ابتكاراتها الجديدة‬ ‫لتعزيز اإليرادات في معرض الشرق األوسط‬ ‫للوحات والتصاميم اإلعالنية ‪SGI2019‬‬

‫تتحدث ناتاليا سويس مديرة التسويق اإلقليمي ل منطقة الـ ‪META‬‬ ‫" الشرق األوسط وتركيا وأفريقيا " في شركة الـ ‪ OKI‬مع مي برنتر عن‬ ‫حضورهم في فعالية ‪ SGI‬هذا العام‪.‬‬ ‫منذ متى وأنتم تشاركون في الـ‬ ‫‪ SGI‬؟‬

‫لقد مضى على شركة ‪ OKI‬أكثر من‬ ‫عشرة سنوات وهي تشارك في المعرض‪.‬‬

‫ما هي أهمية فعالية مثل الـ‬ ‫‪ SGI‬بالنسبة للصناعة الوطنية؟‬ ‫يعتبر الـ ‪ SGI‬المعرض األضخم‬ ‫للوحات اإلعالنية‪ ,‬وابتكارات الفتات‬ ‫البيع بالتجزئة ووسائل اإلعالن الطرقية‬ ‫وصناعة الطباعة الرقمية في الشرق‬ ‫األوسط‪.‬‬

‫ما هي آخر توجهات‬ ‫التكنولوجيا واألسواق التي‬

‫تتوقعينها لعام ‪2019‬؟‬

‫لقد أصبحت الحيوية واالبتكار عناصر‬ ‫أساسية للمنافسة في أية صناعة ‪,‬‬ ‫إضافة إلى التطور الكبير الحاصل في‬ ‫مجال مطبوعات التعبئة والتغليف في‬ ‫العام ‪.2019‬‬

‫ما هو موضوع مشاركتكم في‬ ‫المعرض لهذا العام؟‬

‫موضوعنا األساسي هو االبتكار‪ .‬إننا في الـ‬ ‫‪ OKI‬رواد في تكنولوجيات الطباعة المبتكرة‬ ‫ابتدا ًء من تقنية الليد الرقمية إلى اللون‬ ‫العالي الوضوح‪ .‬كما يوجد لدينا حزمة من‬ ‫المنتجات الحائزة على جوائز‪ ,‬إضافة إلى‬ ‫الحلول التي تمكن قطاع األعمال من‬

‫شركة الشبك المختصة بالوسائل ذاتية‬ ‫اللصق في معرض ‪SGI2019‬‬ ‫يتحدث فيشي رامان المدير العام لشركة الشبك إلى " ‪ "The One‬عن‬ ‫مشاركة شركته في المعرض لهذا العام ؟‬ ‫منذ متى وأنتم تشاركون في‬ ‫هذه الفعالية؟‬

‫إننا نشارك في الـ ‪ SGI‬منذ دورته‬ ‫االفتتاحية ‪.‬‬

‫وما هي أهمية حدث كهذا‬ ‫للصناعة اإلقليمية ؟‬

‫‪ME Printer January 2019‬‬

‫إنها تتيح لنا الفرصة لعرض منتجاتنا‬ ‫الجديدة لعمالئنا المتواجدين وكذلك حزمة‬ ‫من منتجاتنا للزبائن النافذين في اإلمارات‬ ‫العربية المتحدة ومنطقة دول مجلس‬ ‫التعاون الخليجي‪.‬‬

‫‪55‬‬

‫ما هي توجهات األسواق‬ ‫والتكنولوجيا التي تتوقعونها‬ ‫لعام ‪2019‬؟‬

‫إننا نلحظ موجة متصاعدة في تصاميم‬ ‫النسيج والقماش ‪ ,‬فالوعي المتزايد فيما‬

‫يتعلق بقضايا البيئة من قبل المصممين‬ ‫يدفعهم لتقديم منتجات صديقة للبيئة‪.‬‬

‫وما هو الموضوع الرئيسي‬ ‫لمشاركتكم لهذا العام؟‬

‫نعتزم في هذا العام ترويج المنتجات المخصصة‬ ‫لالستخدام الداخلي في مجال العمارة‪.‬‬

‫هل تخططون لعرض أية‬ ‫منتجات أو ابتكارات ضمن هذا‬ ‫الحدث هذا العام؟‬

‫نظرا لكثرة التغطية اإلخبارية لمعرض‬ ‫‪ 2020‬طوال الوقت‪ ,‬فإننا نركز على‬ ‫المنتجات المستخدمة في البناء وقطاع‬ ‫الضيافة‪ ,‬ولطالما كنا في صدارة االبتكار‬ ‫واإلبداع في وسائل اللصق الذاتي‬ ‫والمستخدمة على نطاق واسع في اللوحات‬ ‫والصناعة الرقمية‪.‬‬

‫الحصول على كل من الصورة المركزة‬ ‫والملفتة‪ ,‬وعلى مزايا تواصل نوعية عالوة‬ ‫على المرونة في الميزانية‪.‬‬

‫هل هناك خطة لعرض منتجات‬ ‫وابتكارات جديدة في الفعالية‬ ‫هذا العام؟‬

‫تنوي شركة ‪ OKI‬عرض آخر ابتكاراتها‬ ‫لتعزيز اإليرادات في المعرض‪ .‬حيث بإمكان‬ ‫الشركات من كل قطاع فنون الغرافيك ‪,‬‬ ‫من مبيعات التجزئة إلى صانعي اللوحات‬ ‫وما إلى هنالك‪ ,‬أن يجربوا مباشرة تقنيات‬ ‫‪ OKI‬الرائدة من ابتكارات الليد الرقمي و‬ ‫أجهزة المحابر الضخمة ‪.‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫اس جي آي‬ ‫شركة ‪ OKI‬تستعرض ابتكاراتها‬ ‫الجديدة لتعزيز اإليرادات في معرض‬

‫آفاق ‪2019‬‬ ‫‪55‬‬

‫‪49‬‬

‫الشرق األوسط للوحات والتصاميم‬ ‫اإلعالنية ‪SGI2019‬‬ ‫شركة الشبك المختصة بالوسائل‬ ‫ذاتية اللصق في معرض ‪SGI2019‬‬

‫‪55‬‬

‫شركة البلو رينو لتصميم اللوحات‬ ‫اإلعالنية في معرض الـ ‪SGI 2019‬‬

‫‪54‬‬

‫تحت الضوء‬ ‫حلول إبداعية مبتكرة لخدمات‬ ‫الطباعة واإلعالن في أكبر معرض‬ ‫إقليمي لتجهيزات الطباعة‬

‫‪53‬‬

‫آفاق سوق الالفتات‬ ‫اإلعالنية اآلسيوية‬

‫‪50‬‬

‫تحقيق نمو صحي غي عام ‪2019‬‬

‫االستدامة في الطباعة‬ ‫‪48‬‬

‫االستدامة نهج العالمات التجارية‬

‫مجلــة شــهرية شــاملة مختصــة ـفـي‬ ‫عالــم الطباعــة ـفـي الشــرق األوســط‬ ‫السنــة الخامسة عشرة ‪ /‬العدد ‪2019 / 1٦٦‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 ٦1 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬ ‫مرتضى كريميان‬ ‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬

‫آراء وأفكار‬

‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫‪editor@meprinter.com‬‬

‫‪47‬‬

‫حقيقة وقيم التعاون مع وكالة‬ ‫التوظيف الخاصة بك‬

‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬

‫‪46‬‬

‫استراتيجيات للحفاظ على اإلجهاد‬ ‫منخفض واإلنتاجية عالية‬

‫المحرر التقني – القسم اإلنجليزي‬ ‫رود هايز‬ ‫‪rod.hayes@me.com‬‬ ‫المختصون المشاركون في التحرير‬ ‫فرانك رومانو الواليات المتحدة‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل برونر المملكة المتحدة‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬ ‫مدير اإلعالنات‬ ‫انيل نات ك ر‬ ‫‪+971 4 391 12 0٦‬‬ ‫‪meprinter@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشترا كات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+971 50 528 92٦7‬‬ ‫‪info@meprinter.com‬‬ ‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬

‫ُطبعت في مطبعة النسر للنشر‬

‫وزعت من قبل شركة النسر للنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

15–18 APRIL 2019 DUBAI WORLD TRADE CENTRE

SEE PRINT DIFFERENTLY The world of print offers infinite variations and opportunities. At Gulf Print & Pack 2019, the Middle East and North Africa’s only dedicated commercial print and packaging trade show, you can see them all under one roof. Explore live demonstrations of state-of-the-art digital presses, plus the latest smart technology, materials and inks from the leading manufacturers. Visit Gulf Print & Pack 2019 and discover more diversity and success for all the key verticals, including education, retail, security and much more.

WWW.GULFPRINTPACK.COM

DISCOVER NEW ROADS TO SUCCESS WITH CMYK+

Xerox® iGen® 5 Press Meticulously crafted colours. Unprecedented speed and automation. Outstanding image quality. With the iGen® 5 and CMYK+ special effects that include orange, green, blue, white and clear dry inks, it’s easy to propel your print facility to its full potential. Enjoy the ride as you explore a new world of possibilities.

xerox.com/BeyondCMYK

S E T T H E PA G E F R E E