Striking the Right Chord in Saudi Arabia

STRIKING THE RIGHT CHORD IN SAUDI ARABIA

Globally Iridesse proved to be a huge success, however in kingdom of Saudi Arabia the new Xerox machine particularly strikes the right chord with printers who want to offer something extra to their customers. Afan Printing and Packaging was the first member that joined the Iridesse Club in Saudi Arabia. Mr. Abdullah Al Moallam is the CEO of the company and under his leadership, the Dammam based digital printing press boasts some of the finest minds in the franchising market, as well as franchisees who have successfully made the Afan Printing and Packaging corporate vision work for themselves. The Company is one of few that have a complete fleet of digital, offset and packaging equipment.

On the reasons behind his recent decision to buy Iridesse Mr. Moallam said:” Our partnership with Saudi Xerox goes back to more than 15 years and during 2018 we had the objective of enriching our digital printing portfolio, so we decided to make a breakthrough in the Kingdom new Iridesse. Machine’s beyond CMYK capabilities were the main driving force behind our decision.” He added:” The Covid-19 Pandemic has affected the whole world. It also had impacted our productivity. However, we were able to manage the crisis and soon we were back on

of Saudi Arabia by purchasing the our feet again. Having the digital printing capabilities from Xerox helped us a lot as well.”

Afan Printing and Packaging is specialized is high quality short run printing including books, colour reports, magazine, catalogs, business cards, invitation cards, flyers, brochures and packaging. Mr. Moallam, is optimistic and believes despite all the existing uncertainties there are opportunities for printing during post Covid era specially banners and flyers to promote safety measures and social distancing protocols. He also says that Covid 19 has accelerated the shift from offset to digital. “There is a healthy demand for short run, high quality digital printing in Saudi Arabia. Our strategic alliance with Saudi Xerox and the go to market strategy will also help us educate the market and make it responsive to high quality products and special effects, which now can be delivered beautifully with Iridesse. We are counting on that and we are sure of the success especially in presence of our strong partner in digital printing, Saudi Xerox.” Concludes Mr. Moallam.

DIGITIZATION IS THE FUTURE OF SAUDI ARABIA

According to Mehmet Sezer, general manager of Saudi Xerox, the company has been offering the full array of Xerox products and Mr. Abdulla Al Moallam- CEO @Afan Printing and Packaging

services ranging from workplace assistants, workflow solutions and managed print services in the KSA market. “Digitization is the future of Saudi Arabia and we are actively working with our customers to help them transform their organizations with our solutions”, explains Sezer and adds:” Digital transformation encapsulates the essence of moving from a ‘physical’ or ‘analogue’ world to a ‘touchless’ or ‘digital’ one across the print industry.”

ABOUT SAUDI XEROX

Saudi Xerox is the representation of Xerox in Saudi Arabia. It was established in 1986, with business lines that include providing solutions to improve business processes, automation and printing technology through an innovative vision of maximizing productivity and efficiency to create a better work environment. Saudi Xerox offers the full array of Xerox products and services ranging from workplace assistants, workflow solutions and managed print services in the KSA market. We address global and local market challenges consistently together in alignment with Xerox global standards. Digitization is the future of Saudi Arabia and we are actively working with our customers to help them transform their organizations with our solutions Mehmet Sezer, General Manager- Saudi Xerox