Saudi Xerox strikes the Right Cord With Iridesse, the Most Desirable and Sustainable Digital Press

The new Xerox machine strikes the right chord with printers in the kingdom of Saudi Arabia who want to offer something extra to their customers

The year 2018 was a turning point in digital printing industry. It gave us Xerox Iridesse, the first 6 colour digital press in the world. This machine is a clear manifestation of digital revolution in full swing. Digital printing offers something that traditional offset cannot. It is fulfilling a pressing need for high value applications and Iridesse can effectively produce personalized, variable data, or TransPromo documents.

Today there is a growing demand in our region, for high-value print applications incorporating CYMK+ as well as multiple embellishments with additional colours such as gold, silver, clear and white to produce eye catching printing items including banners, posters, marketing collaterals and much more. Iridesse redefines digital printing with award-

winning Color FLX Technology, which layers CMYK with up to two Specialty Dry Inks in one single, incredibly productive pass – all while maintaining “spot on” registration from color to color. Being a 6 colour press The Xerox Iridesse is capable of printing inline embellishment in one pass. This is the first dry toner press available with six colour printing stations in the world. The extra colour units are placed before and after the CMYK in the laydown sequence and can easily be changed. This machine is ideal for print businesses looking to take their services to the next level of productivity, image quality and substrate latitude.

This digital beast churns out beautiful printed products with a speed of 120 A4 page per minute and it is compatible with all paper weights from 52 to 400 gsm. The recommended production volume is up to 475000 pages per month. While other presses may RIP at the same level, the image pipeline that feeds data to the Iridesse engine is unique, delivering 4 times more information to the press than competitive digital systems do. The combination of 1200 x 1200 x 10-bit RIP rendering and 2400 x 2400 x 1-bit print imaging yields unrivaled Ultra High Definition (HD) detail for smooth, beautiful gradients and tints, impeccable fine lines, and unprecedented small text. The press boasts Xerox EX-P 6 Print Server Powered by Fiery.

IMPRESSIVE OPTIONS

The machine also comes with an impressive array of options including high capacity feeder which extends paper capacity up to 8,000 sheets with four additional trays in two feeder stations. When used with the Inserter option, this provides a total of 8 pick points and 12,500 sheets for printing at rated speed. Xerox Crease and Two-sided Trimmer Creates a professional high-quality look and feel with added durability for documents that get repeated use. The trimmer is programmable for up to five customized creases which offers huge flexibility to printers enabling them to produce a fully bled booklet or sheet.

Iridesse raises the bar in the digital photo and printing world with high-value inline capabilities that allow customers to combine stunning imagery and options to alternate with four specialty colours, namely, gold, silver, clear and white, along with the ability to print on media up to 13 x 47.2 inches or 1.2 meters.

HIGHLY SUSTAINABLE

The International Association of the Deinking Industry, (INGEDE) has awarded Iridesse a score of 100/100 for deinkability which means the paper used in the machine is recyclable. This is particularly good news for sustainability-minded printers that do not want a large quantity of their output one day contributing to landfill.