ME Printer June Issue 136 by ME Printer Magazine

‫‪ISSN 2304-117X‬‬

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

‫‪Arabic Inclusive‬‬

‫‪Registered with IMPZ‬‬

‫‪Vol. 13 / Issue 136/ June 2016‬‬

‫‪The right‬‬ ‫‪employee is‬‬ ‫‪a huge asset‬‬ ‫‪BY: John Hadfield‬‬

‫‪embracing‬‬

‫‪the printed‬‬ ‫‪word‬‬ ‫‪George R. Hearst III‬‬

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫الطباعة الرقمية للتغليف‬ ‫الطرق األربع التي يتبعها مالكو الماركات‬ ‫وتقود متطلبات السوق‬

YOU

WANT TO KEEP AN OVERVIEW WITH COST TRANSPARENCY AND QUICK SAVINGS.

PROVIDE YOU WITH AN EASY AND RELIABLE PRINT COST CONTROL THAT PROVIDES YOU WITH VITAL INSIGHT.

BIZHUB PRESS C1060/C1070 Central reprographic departments and print providers will welcome Konica Minoltaâ&#x20AC;&#x2122;s colour digital presses, which combine high-speed colour print production with an extensive range of professional integrated finishing facilities. With its amazing imaging capabilities and absolutely consistent print quality, the bizhub PRESS C1060 and bizhub PRESS C1070/P opens up a new era of superb quality colour production. Inimitable modularity provides unmatched versatility and ensures perfect adaptability to the entry production environment. www.konicaminolta.eu

Speedmaster. Get Inspired.

The key to our customersâ&#x20AC;&#x2122; success lies in the perfect interplay between people, machines, materials, and processes. Speedmaster technology creates impressive business models that in turn yield a crucial competitive edge.

Discover the opportunities the Speedmaster offers and let yourself be inspired! www.SpeedmasterGetInspired.com

Contents News Regional 'Reading Nation' to provide 5 million books The campaign will distribute books in refugee camps, in addition to creating 2,000 libraries in schools in need around the world

“We expect to see more interactive print applications in Egypt” Q&A with Ashraf Nathan, the head of the Graphic Communication Department in Xerox Egypt

DEWA releases tender for 3D-printed R&D Laboratories at Mohammed bin Rashid Solar Park The 4 main labs include the Electronics Laboratory, Software Laboratory, Mechanical Laboratory, and Prototype Laboratory

EFI and Esko to develop a unified digital packaging workflow

Flint Group acquires American Inks and Coatings The company seeks to extend its reach and expand its product portfolio in North America

HP announces production-Ready 3D printing system The HP Jet Fusion 3D 4200 printer will be delivered in late 2016, and the HP Jet Fusion 3D 3200 printer, in 2017

Canon strengthens its 3D proposition A new strategic partnership will Materialise expands Canon’s additive manufacturing solutions and services

Ricoh develops new industrial printhead The company will introduce the new printhead through its own its inkjet printers

International drupa reverts to 4-year cycle The next edition of the expo will be held in Düsseldorf again from 23 June to 3 July 2020

Cosmo Films approved as HP Indigo Pack Ready film supplier

Heidelberg to focus on digital and service growth areas A €100 million loan from EIB is helping Heidelberg to further expand the packaging, digital, and services growth segments

Trends Office Printing

GET READY FOR

PLAIN PACKAGING

AR Packaging set for expansion under new ownership CVC Capital Partners will acquire 100% of the company from its current owners, Ahlstrom Capital and Accent Equity

Mondi Group signs agreement to acquire Kalenobel

KBA-Metronic and DataLase announce strategic partnership Both companies aim to further the development of high-speed inline digital printing solutions

DuPont Awards for Packaging Innovation 2016 An independent panel of packaging experts evaluated nearly 200 entries from more than 25 countries

Surge in office documents and information a complex challenge for local businesses Canon Middle East releases Office Insights 2016 Report on highgrowth markets embracing digital transformation

Companies in UAE and KSA consider printers vital to working effectively

No logos, colours, brand images or promotional information

Graphic health warnings used in conjunction with plain packaging

Pack surfaces in a standard colour

Brand and product names in a standard colour and font

Packaging 18

World market for digital packaging to grow by CAGR of 13.6% to 2020 Inkjet is forecast to grow faster and overtake the volume of electrophotography in 2018

WHO pushes for plain packaging of tobacco products The campaign is aimed at restricting tobacco advertising and promotion

31MAY:WORLDNOTOBACCODAY www.who.int/world-no-tobacco-day

#NoTobacco

Insights

ISSN 2304-117X

Packaging

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Innovative packaging The role of printers in consumer experience

Packaging today is so much more powerful and valuable than a mere receptacle Canon’s ‘Think Packaging’ report looks at the evolving role of packaging in the marketing process and how both the changing retailer and consumer landscape is shaping it

Vol. 13 / Issue 136 / June 2016

Arabic Inclusive

Registered with IMPZ

ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Vol. 13 / Issue 136/ June 2016

Group Publishing Director Morteza Karimian karimian@meprinter.com

THE RIGHT EMPLOYEE IS A HUGE ASSET

ME Printer Editorial Team

BY: JOHN HADFIELD

Editor Dennis Mathew dennis@meprinter.com

EMBRACING

THE PRINTED WORD GEORGE R. HEARST III

‫إقـرأ فـي قسم اللغةالعــربيـة‬

Technical Editor - English Section Rod Hayes rod.hayes@me.com

‫الطباعة الرقمية للتغليف‬ ‫الطرق األربع التي يتبعها مالكو الماركات‬ ‫وتقود متطلبات السوق‬

Globally, the market for digital printed packaging and labels continues to expand rapidly, driven by run length reduction, last stage customisation, versioning and personalisation, environmental factors and more. There are various trends that are driving forward the market of digital print for packaging, for example the development in technology is a key driver, and brand owners in particular are driving growth.

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk

Expert Talk

Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu

Change Management “Touching the future includes the continued embrace of the printed word” Keynote by George R. Hearst III, Hearst New York, at drupa 2016

The right employee is a huge asset Understand Who You Employ And How Well Your Team Members Will Work Together, And Empower Your People By: John Hadfield, Managing Consultant, Control Zone Consulting

UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Advertising Manager

Anil Nath K R +971 4 391 1206 meprinter@meprinter.com

Production Manager Ahmed Boushi +971 4 391 1207 ahmed@meprinter.com

Classifieds & Subscription +971 4 391 1210 +971 50 528 9267 info@meprinter.com

ME Printer Media Partner

Printing: Masar Printing and Publishing

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Gulf Print 01 new.pdf

CMY

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

4/25/2011

7:17:09 PM

News Regional

'Reading Nation' to provide 5 million books

ME‌Printer June 2016

The campaign will distribute books in refugee camps, in addition to creating 2,000 libraries in schools in need around the world

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai, has launched a special Ramadan campaign in the UAE that aims to provide 5 million books for children in refugee camps and students in under-privileged schools across the world. The campaign will distribute two million books to children and students in refugee camps, in addition to creating 2,000 libraries in schools in need around the world by providing two million books and the rest will be available to support educational programmes of Emirati humanitarian organisations working abroad. Sheikh Mohammed said, "Every Ramadan, the UAE gains the attention of millions of people globally for its enlightening efforts and campaigns that help build their future. This year, the UAE has moved from feeding the hungry and quenching thirst to nurturing the mind and the soul. In some countries, 30 children share one book. Therefore, our religious and civilisational responsibility is to support those seeking knowledge wherever they are. Our religion encourages us to seek knowledge that paves the way towards building civilisations. Books do, indeed, facilitate people’s journey to enlightenment and help secure a prosperous future.” He added, "We call on public and

private sector entities to activate their role in society. The campaign will continue until the 19th day of Ramadan that coincides with Zayed Humanitarian Day. We will definitely reap the fruits of the efforts made by our founding father, the late Sheikh Zayed bin Sultan Al Nahyan, and gain the science and knowledge necessary for the progress of our country and the world." A committee has been established to oversee this year’s Ramadan campaign, comprising a number of government entities, media organisations, and national and humanitarian organisations across the UAE under the chairmanship of Mohammad bin Abdullah Al Gergawi, Secretary-General of the Mohammed bin Rashid Al Maktoum Global Initiatives and Minister of Cabinet Affairs and The Future. Al Gergawi said, "The directives of Their Highnesses, the UAE President and Vice President, to make 2016 the Year of Reading, will reflect positively on the Arab and Islamic worlds. The ‘Reading Nation’ campaign conveys a message of love, tolerance and development sent by the UAE leadership and its people to the region and the world. "Each Ramadan, His Highness Sheikh Mohammed bin Rashid Al Maktoum launches a unique philanthropic campaign which he directly supports and supervises. Such campaigns aim to unify the

UAE’s humanitarian efforts during this Holy Month and leave a benevolent Emirati footprint across the Arab and Islamic worlds." Al Gergawi added, "Around 10,000 schools in the Arab world do not have student libraries. There are also millions of refugee children left without any educational programmes or school books. Through this campaign, we will attempt to bridge a part of this knowledge gap. "The Ramadan campaign ‘Reading Nation’, will begin with a significant contribution from government institutions and community members. Through this cooperation, we seek to make it a huge success every year." Etisalat and Du Telecommunications will dedicate toll-free numbers through which individuals can make donations to the campaign throughout Ramadan, with each book costing AED10. Corporate bundle packages include donating between 50,000 to 500,000 books at costs ranging from AED500,000 to AED10,000,000. The Emirates Red Crescent and Dubai Cares will also receive donations through their bank accounts, branch locations, and donation kiosks across the country. In addition, the Ministry of Education will organise events and activities to encourage students to donate books that will be sent to children and students in refugee camps. In support of the campaign, Abu Dhabi Media, Dubai Media Incorporated, Arab Media Group, and major national newspapers and publications, in both Arabic and English, will come together to provide extensive coverage of events and activities linked to the campaign. Dedicated platforms and kiosks will be set up in shopping malls to enable members of the public to make cash donations and also write personal messages to children in refugee camps and other underprivileged students in beneficiary countries.

“We expect to see more interactive print applications in Egypt” Q&A with Ashraf Nathan, the head of the Graphic Communication Department in Xerox Egypt What are your expectations from the Egyptian market with regard to the Xerox Brenva and Trivor launch? How do these presses fit into the ‘zone of disruption’ as described by Infotrends? Infotrends defined the zone of disruption as Inkjet products with competitive running costs and high productivity with speeds that are faster than current cut-sheet toner devices and cost less than most 20” roll fed color presses. Brenva and Trivor definitely fit into this zone. Both presses take some of the highend capabilities from toner presses (like the iGen product series) and put them into the production inkjet market. Brenva capabilities include: the ink estimation tool that enables clients to estimate the amount of ink the next print job will use, objectoriented color management system that recognizes text, graphics and images, then optimizes the image quality for each accordingly, in addition to the K-only mode that allows Brenva to run as a cost-effective monochrome press. Also the inline spectrophotometer provides automation in press calibration and the creation of stock profiles. Trivor brings more flexibility and scalability to the continuous feed market, enabling printers to grow and update capacity with ease with its increased speed of 551 feet/168 meters per minute in color; 656 feet/200 meters per minute in monochrome, smart print heads that enables the press to detect malfunctioning nozzles on the print head and heightens the activity of other nozzles, in addition to the inline density optimization assures uniformity of colors across all pages on the print run.

menting the unique range of products showcased during Drupa. What excites you about Drupa 2016? In general, Drupa provides Xerox with a unique opportunity to focus on the winning strategies that can help customers succeed in today's changing industry. Drupa acts as a platform, not only for exhibiting the latest state of the art printing technologies and solutions but also for sharing knowledge and exchanging ideas about successful business models within the industry. Drupa’s 2016 focus is on the future technologies specifically in the fields of inkjet printing, functional and industrial printing and green printing which suits Xerox perfectly. These innovative technologies are driving the market forward and are opening up significant opportunities and growth potential worldwide. Xerox Egypt- being a market leader in the digital printing and graphic communications sector, with almost 55% market share (production printers), is looking forward to make the best out of Drupa showcasing a number of unparalleled technologies and innovations that will be one of the major highlights of this event that are developed to support companies to deliver more jobs in less time, and more efficiently.

ME‌Printer June 2016

What are the new growth opportunities for Xerox in Egypt? Also, what are the growth opportunities for PSPs with regard to new applications? There is no doubt that the evolution of more intelligent applications in

the different vertical markets will push the technology forward in the near future in Egypt. We expect to see more interactive print applications and new media for printing that will require new technology to support its usage. How will these two presses help Xerox capture the inkjet market in Egypt? Who is your target customer in Egypt for these presses? The presses are the first in an innovative new series of inkjet offerings to come from Xerox and will provide Xerox Egypt's customers with more tailored and enhanced inkjet technological solutions. These presses will support and provide customers with new opportunities and solutions to drive the production of more high-value applications such as direct mail, transactional, books and catalogs and thus supporting them in developing and expanding their offerings. They serve different sectors such as the industrial and commercial sectors as well as the educational sector for printing and publishing books. The Brenva HD and Trivor 2400 presses will perfectly complement Xerox's integrated solutions and services. In addition to the iGen5 launch which adds a fifth color option to digital printing, boosting press uptime and offering multiple speed choices and thus compli-

News Regional

DEWA releases tender for 3D-printed R&D laboratories at Mohammed bin Rashid Solar Park

ME‌Printer June 2016

The 4 main labs include the Electronics Laboratory, Software Laboratory, Mechanical Laboratory, and Prototype Laboratory

Dubai Electricity and Water Authority (DEWA) has released an Expression of Interest (EOI) for the construction of 3D-printed Laboratories, to conduct research on drones and 3D-printing technologies, at the Mohammed Bin Rashid Al Maktoum Solar Park, the largest single-site project in the world. The Solar Park will generate 1,000 megawatts (MW) by 2020 and 5,000MW by 2030. The park will feature the new lab, build with 3D-printing technology, under the umbrella of the Research & Development (R&D) Centre. The labs will conduct research on drones, and 3D-printing technology to support DEWA’s ongoing projects. The lab will conduct research on the use of drones to develop the performance of photovoltaic panels to increase their efficiency, credibility, and lower their cost, as well as study and test different photovoltaic technologies. DEWA has been using drones for the last three years to monitor its electricity and water production, transmission and distribution systems. “The EOI to construct the 3D-printed labs at the solar park reflects our efforts to achieve the directives of our wise government. The Dubai 3D Printing Strategy is a unique

global initiative to use technology for the service of humanity and promote the status of the UAE and Dubai as a leading hub of 3D printing technology by 2030,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA. “In adherence with the wise leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai gives priority to environmental sustainability and the happiness of its citizens, residents and visitors, w to provide a healthy environment for the public. This supports the Dubai Plan 2021 to make Dubai a smart, integrated, connected city that is clean, healthy, and sustainable. DEWA gives priority to R&D, sustainability, renewable energy, and photovoltaic technology, in adherence with DEWA’s vision to become a sustainable innovative worldclass utility, and the Dubai Innovation Strategy to make the Emirate one of the most innovative cities in the world. DEWA’s Innovation Centre includes a number of clean energy R&D laboratories for solar power, smart grids, energy efficiency research, drone research, and solar-powered desalination. The total investment on the cen-

tre will be AED 500 million. This reflects DEWA’s commitment to improve innovation standards,” added Al Tayer. The test labs will be constructed using 3D-printing technology. The 4 main labs include the Electronics Laboratory, the Software Laboratory, the Mechanical Laboratory, and the Prototype Laboratory. The project will also include an outdoor-testing facility. The Electronics Laboratory will conduct electrical design and repair services for drones that can be used by R&D staff, and DEWA employees. The staff will be able to design and build customised circuits for different drone applications. The Software Laboratory will develop and provide DEWA with innovative products, research, and educational solutions. The lab will solve issues and develop solutions to meet national objectives and DEWA’s requirements, and will run tests on avionic systems, flight controls, and electric power units. The Software Laboratory pursues basic research in all aspects of the design, implementation, analysis, and evaluation of software systems. Particular areas of interest include operating systems, mobile computing, cloud computing, virtualisation, distribution systems, and software engineering. The Mechanical Laboratory will conduct theoretical and experimental investigations into phenomena related the behaviour of certain materials, and combustion. This lab will develop prototypes for different products that allow engineers to further develop their ideas. The outdoor flight-testing facility will feature a landing area equipped with sensors, and a power, water, and data line. This area will allow researchers to test different sensors, actuators, and systems, and will cover a ground space of 20x20 metres.

News International

drupa reverts to 4-year cycle The next edition of the expo will be held in Düsseldorf again from 23 June to 3 July 2020

Responding to the numerous demands voiced by exhibiting industry players, Messe Düsseldorf has decided to stick to its proven four-year cycle and organize the next edition of the show in Düsseldorf from Tuesday, 23 June, to Friday, 3 July 2020.

“The current drupa, with its outstanding business deals and positive atmosphere really stands out and has made one thing perfectly clear: “Its USP are the production lines and are in full operation here,” explained Werner M. Dornscheidt, President & CEO of Messe Düs-

seldorf, and added: “This is one of the reasons why drupa is such a beacon. Precisely this investment – this is what many representatives of the exhibitor community have assured us over the past few days here – they want to be at and with drupa in the future, their No. 1 international industry platform. Therefore in the interest of our customers and international markets, drupa will stick to its 4-year cycle.” According to the organizers, the re-positioning of drupa 2016, its focus on future topics, as well as the shorter duration of eleven days have all proven to be correct decisions. This year, 1,837 exhibitors from 54 countries showcased their innovations and applications for print and cross-media solutions in Düsseldorf’s 19 exhibition halls.

Cosmo Films approved as HP Indigo Pack Ready film supplier

ME‌Printer June 2016

Pack Ready films ensure a high lamination bond strength

Cosmo Films, manufacturer of speciality BOPP films, has been approved by HP Inc. as an HP Indigo Pack Ready film supplier for the HP Indigo Pack Ready ecosystem. HP Indigo Pack Ready is a set of post print converting solutions developed, patented and qualified by HP. It is designed to maximize the value of Indigo digital print for labels and packaging. The first solution, Pack Ready Lamination, provides “zero cure time” lamination while instantly creating a strong bond between HP Indigo digitally printed substrate and Pack Ready laminate film, enabling digital converters to print, laminate and pack on demand for immediate time to market. The Pack Ready films from Cosmo ensure a high lamination bond strength and helps to maximise

the environmental score card of digital printing, since the lamination process does not involve any solvents. Sandeep Dutta, President of Cosmo US operations, said: “Our association with HP goes back a long way when we developed

the HP Indigo HPI DP label film, suitable for digitally printed labels. Our strength as a global leader in thermal lamination films, our global distribution reach and our focus on customisation has helped us become a supplier for HP’s Indigo ecosystem.”

Heidelberg to focus on digital and service growth areas A €100 million loan from EIB is helping Heidelberg to further expand the packaging, digital, and services growth segments

volume of business and unlock new market opportunities. These new offerings from Heidelberg are aimed primarily at the growing market for high-end packaging and high-quality commercial printing at industrialized print shops. Integrating customers’ entire value chain for offset printing with the opportunities offered by digital applications makes print shops more competitive. New digital printing solutions also create greater scope for customers’ business models. At the same time, Heidelberg is continuously expanding its service portfolio. With a new cloud-based service platform, the company is also looking to achieve growth in this market segment. Accordingly, the portfolio will shift toward growing activities that are more cyclically resilient. The medium-term goal is for services to account for at least half of Group sales, digital operations 10–20 percent, and the traditional equipment business just over a third. Organic

growth will be ensured by further boosting the company’s innovative strength, above all in the areas of software and digital, while external growth will be driven by targeted acquisitions focusing on services and consumables. The optimization measures initiated by Heidelberg over the past financial year have created a highly diversified long-term financial framework. What’s more, a €100 million loan from the European Investment Bank (EIB) is helping Heidelberg to act as the driving force behind the sector’s digitization and further expand the packaging, digital, and services growth segments. The company has also succeeded in further reducing interest costs, which has provided greater scope for investments in these growth areas. “Financially speaking, we are excellently positioned for the planned growth. High operating profitability and falling interest payments will increase the earnings per share for our shareholders,” said CFO Dirk Kaliebe.

ME‌Printer June 2016

Heidelberg is looking to continue its growth path in the years ahead based on the new portfolio and planned acquisitions, especially in the services sector. In the current financial year 2016/2017, the company is once again targeting sales growth of up to 4 percent. In the medium term, too, the plan is to achieve an annual increase of up to 4 percent in Group sales – to around €3 billion. This includes establishing profitability at a high level, with an EBITDA margin in the range of 7–10 percent. Despite its outlay to speed up the expansion of digital and service business, the company is expecting to match the previous year’s EBITDA margin in the current financial year 2016/2017. It is also looking to further improve the financial result by reducing the interest burden. The ultimate aim for financial year 2016/2017 is a moderate increase in the net profit after taxes, with further improvements in the coming years. In reporting year 2015/2016, Heidelberg recorded a 7.6 percent increase in sales to €2.512 billion (previous year: €2.334 billion). After adjustment for exchange rate movements (€2.426 billion), growth was within the expected range at around 4 percent. “Heidelberg has delivered and is once again making profits. The reorientation is showing positive results,” said CEO Gerold Linzbach. “We’re also looking to achieve further growth in the future with our investments in the digital and services business. The high level of customer interest at drupa confirms we’ve adopted the right strategy,” he added. Heidelberg is continuing its growth path under the motto “Simply Smart”. To this end, the company is focusing on new products and concepts from the strategic areas of equipment, services, and consumables that are intended to significantly increase the future

News International

AR Packaging set for expansion under new ownership CVC Capital Partners will acquire 100% of the company from its current owners, Ahlstrom Capital and Accent Equity Private equity and investment advisory firm CVC Capital Partners have signed a binding agreement to acquire ÅR Packaging Group AB. Under the terms of the transaction, CVC will acquire 100% of the company from its current owners, Ahlstrom Capital and Accent Equity. Founded in 2011 through the merger of A&R Carton and Flextrus, AR Packaging is one of Europe’s leading packaging companies with sales of approximately 560 MEUR (pro forma 2015) and 2 200 employees across 17 factories in 9 countries. The company has performed strongly in recent years, posting a 27% increase in net sales last year. Headquartered in Lund, Sweden, the group is divided into three divisions: Branded Products, Barrier Packaging and Food Packaging. Its products and solutions are predominantly used for folding carton and flexible packaging, as well as machinery systems, packaging design and development. AR Packaging has long-standing customer relationships with many of the world’s leading consumer brands in the food and tobacco segments.

“We are on an exciting trajectory, building on last year’s strong performance and operational progress, and I would like to take this moment to thank Ahlstrom Capital and Accent Equity for their support over the last years,” said Harald Schulz, President and CEO of AR Packaging. “We are now well placed for the next phase of our development and CVC’s expertise, financial resources and global network make them the perfect partner to help us achieve our long-term growth ambitions.” Peter Törnquist, Chairman, CVC Nordic, said: “AR Packaging is a key player in the European packaging space with an excellent management team, a strong product portfolio and many strategic client relationships. We believe there are significant opportunities to grow the business organically and through acquisitions while continuing to put our customers first. We look forward to deploy CVC's global resources and to work with AR Packaging’s management team and employees in achieving their vision for the future."

Hans Sohlström, CEO of Ahlstrom Capital, said: “Ahlström Capital has been the main shareholder in AR Packaging and its predecessor A&R Carton since 2000. It has been a pleasure to work with the management to build AR Packaging into a leading speciality packaging company that now stands on a strong footing to pursue the next steps in its development. In CVC, the company will have a strong and global partner for the future and I would like to wish them and the management team all success in the next phase of the Company’s international growth.” Jan Ohlsson, chairman and founder of Accent Equity Partners AB, investment advisor to Accent Equity, added: “We would like to thank the employees and management team of AR Packaging for a close and productive cooperation over the past years. The company is now well placed to continue its expansion and we wish them every success as they continue their journey with CVC.” The completion of the transaction is subject to customary regulatory clearances.

Mondi Group signs agreement to acquire Kalenobel

ME‌Printer June 2016

The Turkish company exports approximately half of its production, mainly to Western Europe and MENA

Mondi Group, international packaging and paper group in South Africa, has signed an agreement for the acquisition of 90% of the outstanding share capital in Turkish company Kalenobel from Argus Capital, a CEE focused private equity group, and M. Olcay Hephiz, one of the company’s founders, for a consideration of around EUR90 million on a debtand-cash-free basis (consideration for 90% of the business). Established in 1955, Kalenobel is a Turkish consumer packaging com-

pany focused on the manufacture of flexible consumer packaging for ice cream and other applications as well as aseptic cartons. The company is headquartered in Istanbul and operates two manufacturing sites northwest of the city. Kalenobel serves both international FMCG companies as well as regional food and beverage producers. The company exports approximately half of its production, mainly to Western Europe, the Middle East and North Africa.

Commenting on the acquisition, David Hathorn, Chief executive of Mondi Group, said: “The acquisition of Kalenobel supports the growth of our Consumer Packaging business, broadening our product portfolio and geographic reach to better serve our customers in highgrowth markets”. The transaction remains subject to competition clearance and other customary closing conditions and is expected to complete during the second half of 2016.

KBA-Metronic and DataLase announce strategic partnership Both companies aim to further the development of high-speed inline digital printing solutions

KBA-Metronic GmbH, a member within the KBA-Group, and DataLase have announced their partnership to further the development of high-speed inline digital printing solutions. At drupa 2016, KBA-Metronic demonstrated a combination of the udaFORMAXX offline coding system and a CO2 laser from the laserSYSTEM K series presenting a solution for individually applying addresses to print products and the just-in-time printing of packaging. Sebastian Fries, director of product management, KBAMetronic said: “A laser-sensitive pigment is incorporated into an ink or coating which is applied to the cardboard, paper or film substrate by conventional print techniques. The laser beam then creates high-contrast digital printing of the substrate when applied at the point of packing or filling of the packaging. Laser marking is reliable, fast, freely programmable and works without any consumables. “We are delighted to be a partner of DataLase to push this innovative solution for the printing industry with their different requirements for printing and identification.” DataLase is the leading inline digital printing technology company. Headquartered in the UK, with offices in North America and

Japan, DataLase has developed a range of revolutionary solutions for inline digital printing of products and packaging that enhance quality and operational efficiency and maximise brand owner and retailer real-time marketing effectiveness. Dr. Chris Wyres, CEO of DataLase, said: “We are pleased to announce our partnership with KBA-Metronic. The combination of our technologies brings true real-time marketing capability to brands and will change the way they print packaging and interact with consumers in the future.” Inline digital printing truly enables late stage differentiation of packs and products to drive marketing effectiveness through 1-to-1 consumer interaction, personalisation and integrated promotion marketing e.g. graphics, logos, names, QR codes or barcodes. It can be used on a wide variety of substrates and applications with folding cartons, case coding and labelling in monochrome colours. The result being brands achieve greater responsiveness and speed to market delivering engaging personalised communication with consumers. Moreover a significant increase in productivity, process optimisation and cost reduction through SKU minimisation can be achieved.

TAKE THE ROAD TO GREATER PROFITABILITY LEAVE A SMALLER FOOTPRINT KODAK SONORA XP Process Free Plates completely eliminate processing, including chemicals, water and energy, lowering costs while improving your efficiency, reducing your environmental impact and maintaining your productivity. That’s good for the planet. Good for print. And good for your business. Learn more at Kodak.com/Go/Sonora

PRESS ON

News International

DuPont Awards for Packaging Innovation 2016

ME‌Printer June 2016

An independent panel of packaging experts evaluated nearly 200 entries from more than 25 countries

DuPont has announced its 2016 Awards for Packaging Innovation, recognizing companies that have responded to worldwide demand for improvements in customer product experiences and sustainability, and incorporated simpler messaging and cost-efficient production technologies. Graham Packaging, based in Lancaster, Pennsylvania, received the highest accolade, the Diamond Award, for its ThermaSet Blow Molded PET Container for hot-fill, pasteurized food. ThermaSet offers consumers a shatter-resistant, easyto-hold, safe, recyclable container that significantly reduces shipping, breakage and other manufacturing costs for the brand owner. The newly inaugurated Diamond Finalist award, given to six companies, acknowledges the growing number of packaging innovations that excel in all three categories: technological advancement, responsible packaging and enhanced user experience. As a result of ground-breaking, cutting-edge excellence in the packaging marketplace, judges awarded a new Leadership in Innovation Award to MGI, based in Melbourne, Florida. MGI was recognized for its digital spot UV and hot foiling technology for next-generation digital package decoration, with advancements in customization, personalization and cost-effectiveness. The DuPont Awards for Packaging Innovation is a global, independent-

ly-judged celebration of innovation and collaboration throughout the value chain and is recognized globally as the leading packaging awards program. The international competition honors innovations in packaging design, materials, technology and processes. An independent panel of packaging experts evaluated nearly 200 entries from more than 25 countries. In addition to the awards noted above, the judges awarded five gold winners and nine silver winners based on “excellence” in one or two categories. “Ascending to new heights in packaging innovation, this year’s winners show how collaboration, innovation and packaging excellence converge to generate gamechanging solutions that positively impact our lives,” said DaleOuthous, VP of DuPont Ethylene Copolymers. “We are inspired by the breadth of advances, including interactive user experiences, clean labeling, advances in safety and sustainability, and expanded manufacturing options and lower production costs, especially with digital printing.” “Noticeable this year was a strong commitment to the greater good, with a focus shift from just package functionality to more solutionsbased packaging, which provides consumers greater access to products that make their life better,” said Lead Judge David Luttenberger, CPP, global packaging director of Mintel Group Ltd. “We also are seeing a real demand from consumers for on-pack communication that is authentic, not overwhelming.”

DuPont Awards 2016 for Packaging Innovation Winners DIAMOND WINNER • ThermaSet Blow Molded PET Container for hot fill, pasteurized food (Graham Packaging, USA) DIAMOND FINALISTS • Daisy Squeeze-Flexible Squeeze Pouch for Daisy brand sour cream

(Aptar Food + Beverage, USA) • Lightweight 18.0 g & 12.0 g Square-Shaped Edible Oil Bottle & 1 g Cap (Adani Wilmar, Ltd., India) • TeaBrewer/CoffeeBrewer - premium whole leaf tea/coffee brewing system (Coffeebrewer Nordic A/S, Denmark) • Printed Coldform for Doril Enxaqueca medicine (Bemis Latin America, Brazil) • Method Liquid Laundry Detergent 53-ounce PET post-consumer recycled bottle (Amcor rigid Plastics, USA) • NIKE Inflatables 2015/2016 Packaging Redesign (OIA Global, USA) LEADERSHIP INNOVATION AWARD • MGI 3D Digital Package Decoration Process (MGI, USA) GOLD WINNERS • Water-Based Retortable Sauce Pack (Pulmuone Co., Ltd., Korea) • SYNEK Beer Cartridge Pouch (Mondi Jackson, USA) • Formpack Ultra blister packaging (Amcor Flexibles, Germany) • Never Miss a Spot Technology, extended wand sunscreen applicator (PHD Skincare, USA) • Rust-Oleum SpraySmart Marking Paint Pouch (Printpack, USA) SILVER WINNERS • Christmas Bow Label (Coca Cola, Belgium) • Next Generation Spice Paste Tube (House Foods Group Inc., Japan) • Sani-Stak Take-Out Container (Go To Containers, USA) • Tetra Rex Bio-Based Fully Renewable Chilled Carton (TetraPak, Italy) • PhutureMed – Advanced Packaging Solution for Pharmaceuticals (Palladio Group, Italy) • Transparent DuPont Surlyn Tube (COTY, Brazil) • Klearfold Keeper Package - Enigma USB Hardware Encryption & Decryption Device (HLP Klearfold, USA) • Korrvu Lok – Performance Packaging for eCommerce (Sealed Air, USA) • Prestone Stop Leak Product Line (TricorBraun, USA)

EFI and Esko to develop a unified digital packaging workflow This collaboration will connect EFI Fiery digital front ends (DFEs), Esko workflows, and EFI ERP/MIS solutions EFI and Esko announced that they have signed a letter of intent to bring a combined workflow solution to market that will enable companies to produce packaging with a single seamless and integrated workflow. This collaboration will connect EFI Fiery digital front ends (DFEs), Esko workflows, and EFI ERP/MIS solutions to provide a unified production eco-system for packaging companies. In addition, customers using the Esko workflow will be able to prepare jobs once for output and use EFI's optimization tools to route them to their Fiery driven digital production devices with a single seamless experience. EFI and Esko intend to develop a unified workflow for digital printing of packaging using EFI's industryleading Fiery DFE combined with Esko's industry-leading workflow automation platform. Commercial printers that want to offer folding

carton or label printing to their customers using their digital presses will enjoy the benefits of this powerful solution: a simple and efficient method to get access to the best workflow in the industry without having to make a significant new investment in specialized software. In addition, this combined offering will be integrated to EFI's industryleading ERP/MIS and Web-to-Print solutions to provide a seamless end-to-end workflow from design to delivery for commercial print customers. Beyond the DFE and workflow integration, EFI and Esko will also enhance their existing integration between Fiery DFEs and the full platform of Esko workflow tools as well as EFI's ERP/MIS and Webto-Print products. "We've heard from many of our commercial print customers that their existing workflow tools, most of which were purchased with a CTP device, are

just not flexible enough to help them expand the vast opportunity in digital packaging production," said Toby Weiss, Senior Vice President and General Manager, EFI Fiery. "Packaging is a key area of growth for EFI and our customers and many of our Fiery partners now offer great digital printers that are suitable for packaging production. We believe a Fiery and Esko combined solution will be the best way to meet this need in the packaging workflow space." The first of the new offerings was showcased at drupa in May 2016 with integration between Esko Automation Engine, EFI Packaging Productivity Suite and Fiery. This integration is planned for release at the end of 2016. The EFI Fiery DFE combined with the Esko automation platform and additional integration into EFI's Productivity Suite is planned for release in 2017.

Flint Group acquires American Inks and Coatings The company seeks to expand its product portfolio in North America foundation in Paper & Board and Flexible Packaging - both of which are key print segments for the company.” Jerry Mosley, CEO of American Inks and Coatings had this to say, “American Inks and Coatings has become a leader in the North American packaging sector by listening to our customers and providing the products and services they need to grow their businesses. We have been committed to the thorough understanding of our customers’ manufacturing and quality control requirements through considerable investment in research and development. I am very pleased that our company will be joining Flint Group; we share the same

philosophy of strong customer focus combined with product and service excellence.” Antoine Fady, CEO Flint Group, commented, “We are delighted to welcome the AIC team to Flint Group. Through our partnership, we will grow our service base with skilled experts and our innovation through extended product offerings. In addition to increasing our infrastructure in North America, we are now well positioned to offer additional support and innovation to global customers.” The transaction remains subject to customary closing conditions, including necessary regulatory approvals, and should be completed later in 2016.

ME‌Printer June 2016

Flint Group has acquired American Inks and Coatings (AIC) based in Pine Bluff, Arkansas. This strategic acquisition creates a strategic position for Flint Group in the Paper & Board packaging segment and an enhanced position in the flexible packaging segment. With this investment, Flint Group seeks to extend its reach and expand its product portfolio in North America. Doug Aldred, President Flint Group Packaging & Narrow Web, said, “I am very happy to announce this acquisition which will further support our customers with best-in-class products and dedicated service. The investment by Flint Group is confirmation of its strategy and commitment to strengthen our

News International

HP announces production-ready 3D printing system

ME‌Printer June 2016

The HP Jet Fusion 3D 4200 printer will be delivered in late 2016, and the HP Jet Fusion 3D 3200 printer, in 2017

HP has unveiled the Jet Fusion, claiming it to be the world’s first production-ready commercial 3D printing system, designed for model shops and 3D print service bureaus. According to the company, the HP Jet Fusion 3D Printing Solution delivers a siimplified workflow and reduced cost for prototyping. It offers superior quality physical parts up to 10 times faster and at half the cost of current 3D print systems. By printing functional parts for the first time at the individual voxel level (a voxel is the 3D equivalent of a 2D pixel in traditional printing), HP offers customers an unprecedented ability to transform part properties and deliver mass customization. Furthermore, open materials and software innovation lowers barriers to adoption and enables new applications across industries. “Our 3D printing platform is unique in its ability to address over 340 million voxels per second, versus one point at a time, giving our prototyping and manufacturing partners radically faster build speeds, functional parts and breakthrough economics,” said Stephen Nigro, president of HP’s 3D printing business. "The new HP Jet Fusion

3D Printing Solution delivers a combination of speed, quality, and cost never seen in the industry. Businesses and manufacturers can completely rethink how they design and deliver solutions to their customers." The new HP Jet Fusion 3D Printing Solution leverages HP’s decades of research and expertise in precision mechanics, microfluidics and materials sciences, along with the input and support of leading manufacturers, co-development partners and strategic partners, including Nike, BMW, Johnson & Johnson, Jabil, Siemens, Materialise, Shapeways, Autodesk, and Protolabs. “BMW is a pioneer and early adopter of innovative technologies in the field of additive manufacturing, especially for prototyping in concept cars and series-like approval builds. For our future roadmap toward serial part production and personal customization, we see major potential in our partnership with HP to investigate this new kind of 3D printing technology at an early stage. As one of the first partners, we had the chance to see the constant evolution of the machines over time from the first prototype approximately five years

ago to the market ready product that is available now,” said Jens Ertel, Head of BMW Group Additive Manufacturing Center. HP is offering two new 3D printers, designed for rapid prototyping and production. • The HP Jet Fusion 3D 3200 Printer is aimed at prototyping, offering improved productivity and the capacity to grow usage at a lower cost per part. • The HP Jet Fusion 3D 4200 Printer is designed for prototyping and short-run manufacturing needs, with high productivity to meet same-day demands at the lowest cost per part. • A synchronized set of tools includes intuitive software, an innovative HP Jet Fusion 3D Processing Station with Fast Cooling, and high-quality materials. The HP Jet Fusion 3D 4200 printer will be delivered in late 2016, with the HP Jet Fusion 3D 3200 printer following in 2017. Delivering on the open-platform vision announced in 2014, HP and certified partners will collaborate to enable materials innovation and new applications for the HP Multi Jet Fusion Solution, leading to reduced 3D printing costs and faster industry adoption of 3D printing. HP is creating the 3D material app store and is already collaborating with such certified partners as Arkema, BASF, Evonik and Lehmann & Voss, with plans to expand the open platform ecosystem over time. HP has also collaborated with industry-leading software partners to make the design-to-print process easier and more intuitive. Partners include Autodesk, Materialise and Siemens. Through its integration with key manufacturing software solution providers, HP is enabling deeper integration of 3D printing into manufacturing processes. HP is a founding member of the industry consortium that developed 3MF, an improved 3D printing file format. The HP Jet Fusion 3D Printing Solution is the first 3D printer to be fully compliant with this industryleading standard.

Canon strengthens its 3D proposition A new strategic partnership will Materialise expands Canon’s additive manufacturing solutions and services Canon Europe, has announced that it will roll out its 3D print proposition across all European markets, following successful launches in nine territories since March 2015. Recently, the company formed a new strategic partnership with Materialise, a provider of Additive Manufacturing (AM) software solutions and 3D printing services. Through the arrangement, existing and prospective customers across Europe will have access to Materialise Magics, software specifically designed to efficiently guide users through every step of the AM or 3D printing workflow. Equipped with a customisable, intuitive user interface, Materialise Magics offers smart, versatile data preparation that enhances a customer’s 3D printing workflow. Underpinned by Canon’s consultancy and support, customers will benefit from the ability to import nearly all 3D file formats and native colour information to stay in control of the original data; repair and prepare files, as well as correct

problems and create watertight data and shortcuts to improve the 3D printing workflow; enhance and edit data to take designs to the next level by adding logos, serial numbers and hollow parts, as well as applying textures, and creating lattice structures; prepare the build platform, duplicating parts and orient them correctly; and print better parts, view slices, detect collisions, save platforms and generate useful reports. Chris Blake, Sales & Marketing Director, 3D Printing, at Canon Europe said: “There has never been a better time to invest in 3D. The creative and commercial opportunities for 3D printing are vast and the market continues to evolve and expand. From expanding propositions to fast and accurate prototyping, 3D print can unlock the potential of the most aspirational businesses in AEC and manufacturing. We will continue to build on our early success in 3D by investing further focus on maximising these opportunities for our customers.”

Lieve Boeykens, Business Line Director 3D Printing Professionals at Materialise, comments: “Materialise is keen to enhance the communication between 3D software and printers to help businesses bring their ideas to life. We are thrilled to partner with a trusted name like Canon and put our software backbone for 3D Printing into the hands of businesses looking to print their boldest creations and innovations.”

Ricoh develops new industrial printhead The company will introduce the new printhead through its own its inkjet printers drop control, a technology used for shading expression, making dot sizes variable by merging ink drops in flight, as featured in the Ricoh GH printhead series. The highly integrated design utilizes Ricoh's MEMS technology (Micro-ElectroMechanical-Systems: a general term for miniaturized electro-mechanical devices or technology) to realize 600dpi resolution with 1,280 nozzles configured in 4 x 300dpi rows. Additionally, the ink paths are isolated, enabling a single head to jet up to four ink colors. Ricoh has a long heritage in the

world of inkjet technology dating back over 30 years, which enables it to bring a wide variety of inkjet printing systems to market, whilst also supporting partners in diverse industrial and specialty markets from wide format graphics to 3D printing and from textile to digital enhancements and many more. Ricoh will introduce the new printhead through its own its inkjet printers also promoting the adoption of this thin film PZT and MEMS technology to a wider range of industrial partners in order to meet increasing market demands.

ME‌Printer June 2016

Ricoh Company has announced its development of a new inkjet printhead for industrial applications using its thin film (PZT) piezo actuator, a kind of piezoelectric transducers that creates mechanical deformation by the application of a voltage, used for jetting ink drops. This new head is driven by the high-stiffness actuator manufactured using Ricoh's unique Sol-Gel process, a method for producing solid material from the solution of raw materials. This enables the application of high quality multi-

Trends Office Printing

Surge in office documents and information a complex challenge for local businesses Canon Middle East releases Office Insights 2016 Report on high-growth markets embracing digital transformation BUSINESS INSIGHTS SURVEY 2016: Middle East

Printers, scanners and MFPs are essential kit for a large majority

76% of end users say printing or copying documents is “essential” or “very important” for them personally

56% worry about losing sensitive documents that they print out

But document security is a concern for more than half!

29% see greater security as very valuable

62%

do not measure print costs Print cost measurement is typically basic and informal

Managed Print Services only used by a minority

ME‌Printer June 2016

A high proportion of ‘don’t know’ responses indicateslimited awareness and understanding

25%

14%

34%

27%

Have MPS

Considering

Not considering

Don’t know

Colour use is evolving

47%

57%

agree they are printing more in colour than a few years ago

use their printer or MFP for colour

Growth trends show printing, scanning and copying is increasing…

A new report from Canon Middle East notes that the accelerated growth of documents and information represents an increasingly complex challenge for businesses today. The Office Insights 2016 report, an independent market research report of 1,000 business decision-makers and end-users in key countries in the Middle East, Africa, Central and Eastern Europe, and Eurasia, aims to understand how working practices are evolving in the digital era and examines the impact of document handling technology in highgrowth markets in the Middle East and Africa. With government data generation and digital archiving rates climbing across the Middle East, and offices across the region rapidly investing in digital infrastructure, both public and private sectors are seeking smart solutions to improve organizational efficiency and data governance. The latest research found that documents and information continue to be the lifeblood of any business. This is particularly true of printed documents, with 57% of those surveyed saying that they print more now than they did three years ago and 27% saying they will spend more on printing, copying and scanning devices, and software in the next three years. Well over half (59%) of the respondents also scan more documents than they did three years ago, leading to 53% of all documents now being digitised. However, this radical shift in volume for paper, digital and virtual documents has raised several challenges for businesses in the region; particularly around the cost of handling information and keeping it secure. While 79% of respondents strongly agree that technology makes for a more secure work environment, nearly a quarter are still very concerned about losing sensitive printed documents. Despite companies saying they will spend more on printing, scanning and copying documents, 42% of respondents say they still do not manage their print costs, and nearly one in ten are unaware if they even track print costs. “Technology is playing a vital role in shaping the future for businesses; and the continued growth of

understanding

25%

14%

34%

27%

Have MPS

Considering

Not considering

Don’t know

Colour use is evolving

47%

57%

agree they are printing more in colour than a few years ago

use their printer or MFP for colour

Growth trends show printing, scanning and copying is increasing…

35% of organisations permit Bring Your Own Device

...with most expecting further increases over the next 3 years

Digitisation Predicted to be the most common technology trend influencing organisations…

Wireless

Cloud Services

…and will increase productivity and service

Digitisation

Automation

Faster Internet Speeds

“In the next 1-2 years, we will provide more printers and scanners and update our multifunctional devices to wireless devices”

digitisation is an important trend. Digital documents and information are driving companies forwards, but also challenging them in completely new ways,” comments Hendrik Verbrugghe, marketing director, Findings based on an independent survey of 200 organisations across Saudi Arabia and United Arab Emirates conducted August-September 2015 by Bright Blue Research

Canon Middle East and Canon Central and North Africa. “These trends look set to continue for the foreseeable future, and our report demonstrates that high-growth markets are the best placed to handle the changing landscape. Unencumbered by legacy IT systems, these markets can be more agile and quick to take up new technologies that can increase efficiencies and productivity.” However, the data from the report reveals significant gaps in understanding how technology can support improved document and information handling. “Technology is playing a pivotal role in shaping the future for businesses in the high-growth markets. Digitisation is uncovering many benefits for businesses, but it does extend the ever-growing stream of information businesses must secure and process cost-effectively. The insight the report has given us means we can better address the unique pain points of the region, and raise awareness to support the market as they use the right technologies to improve office processes,” adds Verbrugghe.

Companies in UAE and KSA consider printers vital to working effectively Of the 150 organizations that took part in the study, almost all claim to have printers (99%) and claim to be using it (98%). Amongst the organizations using printers, almost all (98%) use printers at least once in a day, which is seen to be consistent in both countries and across industries and all sizes of organizations. On an average, organizations print around 46 pages in a typical day. The most popular item printed are ‘Reports / brochures’ (60%), closely followed by ‘Emails’ (58%) and ‘Email attachments’ (56%). 95% of the organizations claim a ban on printing would impact their productivity, with 68% claiming it would do so ‘Significantly’. The mean impact on productivity is estimated to be 32% (conservatively about 1.5 days each week). Khalil El Dalu, general manger, Epson Middle East, says: “There

are still many people who want to read reports in print, make corrections on printed copy rather than view it on a screen, hold a brochure or a leaflet, and therefore printers are still an important consideration for IT buyers in companies. In our study, the concept of the ‘paperless office’ is dismissed by about 3 in 4 (74%) organizations in UAE. 9 in 10 organizations in KSA also claim to use printers several times a day.” Sukhdev Singh, vice president, Kantar AMRB, adds: “Organizations today need printing solutions that are not only cost effective, but are easy to manage, fast, better quality and energy efficient. Need for secure or encrypted printing, particularly in case of large workplaces where personal printers are usually not available, is leading to continuous development in printing solutions.”

ME‌Printer June 2016

In an Epson study on the state of printing in the workplace conducted by market research company Kantar AMRB, 95% of respondents in UAE and KSA claim that printers are vital in terms of helping them to effectively work. This is in line with a similar study Epson did in Europe where 77% of respondents stated that printers were important in terms of helping them work more productively, with an overwhelming majority (83%) felt a “paperless office is unrealistic”. In addition to printers, significant proportion of organizations in UAE and KSA also claim that desktops (78%), laptops (67%) and scanners (54%) are vital for working effectively. 78% of organizations also believe that ‘there is more chance of making errors editing an electronic document than editing a print out’.

Trends Packaging

World market for digital packaging to grow by CAGR of 13.6% to 2020 Inkjet is forecast to grow faster and overtake the volume of electrophotography in 2018

ME‌Printer June 2016

Global digital packaging and label market share 2010-2020 Source: Smithers Pira

The Future of Digital Print for Packaging to 2020, a market report by Smithers Pira, values packaging printing with toner and inkjet at $10.5 billion (€9.4 billion) for 2015. This covered the printing of the equivalent of some 107 billion A4 prints. For the remainder of the decade, the world market value will grow by an average of 13.6% year on year, with annual print volume increasing at a rate of 16.2%. Growth in the Middle East will

be particularly strong, annual expansion significantly above 20% for both volume and value. Globally labels account for 80.5% of total value and 93.5% of the print volume in 2015. This predominance is changing as new applications are introduced. Growth in non-label print segments will significantly exceed that for labels across 2015-2020. Digital packaging is growing strongly because it is cost effective for short runs and

offers brands and retailers new functionality. Electrophotography is liquid or powder toner ‘laser’ printing, a contact process that transfers colorant via a charge photoconductor surface. It can be very high quality and is widely used in label production on some cutsheet, but mainly narrow web formats. The alternative – inkjet – is non-contact, using liquid inks ejected from precision heads onto the substrate and there are various drying mechanisms. Electrophotography is a process leading the way within the market place but inkjet is forecast to grow faster and overtake the volume of electrophotography in 2018. The non-impact inkjet processes are more suited to printing larger formats on a wide range of substrates making it more suited to packaging, and it can be integrated into existing conversion lines more easily. The ink developers are now formulating inks suitable for printing onto many substrates at high quality with food safety compliance high on the list of priorities. Digital print for packaging is one

digital will be lower cost for short runs which remains the prime driver for adoption. Simultaneously digital can add a great deal of value and open new applications. Digital technology can print totally variable data and this can help to increase the bond with consumers and potential customers by tailoring the content for individuals or groups. This can boost the brand status as has been demonstrated with Coca-Cola’s “Share-a-Coke” campaigns. This has proved to be a significant watershed, bringing the capabilities of digital to the attention of brands, converters and designers in how they can leverage packaging as a new tool to engage with customers. A further impetus driving digital’s market penetration in packaging is coming from equipment and toner manufacturers. Many companies are now developing new equipment as they strive to get a share of a growing print market with high-profile examples under development and other systems away from the public eye. Digital packaging technology is developing to boost productivity against analogue incumbents. And the

capabilities of personalisation and versioning to maximise consumer and provide security features are emphasised in their marketing materials. By 2020 there will be much greater choice for converters, to buy turnkey machines or to integrate components into conversion lines. The rate of development for inkjet will be more rapid than for electrophotography for packaging applications, with more players across the supply chain improving their part of the system. The non-impact nature of inkjet makes it easier to integrate into established packaging lines to provide variability electrophotography. The key message is that digital print equipment and consumable suppliers are in no particular hurry to match analogue print systems. They should not. Flexo, gravure and offset litho are successful and have passed the test of time. Digital methods will do more, providing variability, personalisation, print-on-demand functions that analogue cannot accomplish. As the productivity and formats increase the cost position will strengthen and digital will be suitable for more of the work.

We are offering ME Printer readers an exclusive discount of 10% on this report until 30 June 2016 2016. Please visit Smithers Pira [http://www.smitherspira.com/industry-market-reports/printing/ digital/the-future-of-digital-print-for-packaging-to-2020] quoting discount code: ME10OFF

Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.

ME‌Printer June 2016

of the few rapidly growing segments of print. Packaging is commonly divided into six categories with different degrees and prospects for digital penetration. While labels are still the majority of the sector all other segments are growing, with corrugated, cartons and flexibles becoming significant markets before 2020 – the prospects for growth are weaker in rigid plastic and metal formats. Labels was the first sector to use digital printing, because most self-adhesive labels are printed narrow web on lightweight substrates well suited to the process. Equipment suppliers, notably HP Indigo and Xeikon, recognised this opportunity early and introduced technology well-suited to label production. Digital packaging demand will continue to grow, into more segments – offering many advantages to packaging converters, buyers and retailers – and most importantly satisfying evolving consumer demand. New functions enabled by digital print that are valued and useful – such as increasing emotional engagement – are being enabled, as manufacturers launch new equipment and inks/toners. The economics and productivity of digital technology is continuing to improve, making it increasingly competitive against analogue printing processes for more than just short runs. Eliminating plates, much prepress and simplifying press makeready means digital methods are much lower cost to set up than analogue alternatives. While the unit cost of print is then higher,

Trends Packaging

WHO pushes for plain packaging of tobacco products GET READY FOR The campaign is aimed at restricting tobacco PLAIN PACKAGING advertising and promotion

No logos, colours, brand images or promotional information

Pack surfaces in a standard colour

Graphic health warnings used in conjunction with plain packaging

ME‌Printer June 2016

Brand and product names in a standard colour and font

Recent moves to introduce plain a year and harms the health of (standardized) packaging of many more. tobacco products can save lives In December 2012, Australia 31MAY:WORLDNOTOBACCODAY by reducing demand for tobacco became the first country to fully #NoTobacco packaging. On products,www.who.int/world-no-tobacco-day according to WHO and implement plain the WHO Framework Convention 20 May 2016, France and the on Tobacco Control Secretariat United Kingdom of Great Britain and Northern Ireland each began (WHO FCTC). Tobacco packaging is a mobile implementation of plain packagbillboard promoting consump- ing. Ireland is also preparing to tion of tobacco products. To- introduce the measure, while bacco packaging makes products other countries are exploring the more attractive, advertises and option. promotes tobacco consumption, distracts from health warnings What is plain and deceives people into think- packaging? ing that some products are less Plain packaging (also called harmful than others. If you strip standardized packaging) refers back the decoration, gloss and to “measures to restrict or promisleading elements of tobacco hibit the use of logos, colours, packaging, you are left with brand images or promotional little more than a box of deadly information on packaging other and addictive products that kills than brand names and product approximately 6 million people names displayed in a standard

colour and font style (plain packaging)”. Plain packaging has also been described as packaging that is “black and white or two other contrasting colours, as prescribed by national authorities; nothing other than a brand name, a product name and/or manufacturer’s name, contact details and the quantity of product in the packaging, without any logos or other features apart from health warnings, tax stamps and other governmentmandated information or markings; prescribed font style and size; and standardized shape, size and materials. There should be no advertising or promotion inside or attached to the package or on individual cigarettes or other tobacco products. In other words, plain packaging helps reveal the grim reality of tobacco products. Guidelines for Implementation of Article 11 (Packaging and labelling of tobacco products) and Article 13 (Tobacco advertising, promotion and sponsorship) of the WHO Framework Convention on Tobacco Control (WHO FCTC) recommend that Parties consider adoption of plain packaging as part of a comprehensive approach to tobacco control that includes large graphic health warnings and comprehensive bans on tobacco advertising, promotion and sponsorship. “Plain packaging reduces the attractiveness of tobacco products. It kills the glamour, which is appropriate for a product that kills people,” says WHO DirectorGeneral Dr Margaret Chan. “It restricts tobacco advertising and promotion. It limits misleading

packaging and labelling. And it increases the effectiveness of health warnings.” Goals of plain packaging

The goals of plain packaging 1. reducing the attractiveness of tobacco products; 2. eliminating the effects of tobacco packaging as a form of advertising and promotion; 3. addressing package design techniques that may suggest that some products are less harmful than others; and 4. increasing the noticeability and effectiveness of health warnings. As the WHO FCTC recognizes, tobacco control relies upon implementation of comprehensive multisectoral measures that work together in a complementary way. In this respect, plain packaging is a demand reduction measure that builds on other measures designed to reduce demand for tobacco products, such as mandatory health warnings and comprehensive prohibitions on tobacco advertising, promotion and sponsorship.

Australia’s story

Defying the tobacco industry

“Plain packaging is going global as more and more countries seek the important health gains it can bring to communities,” says Dr Bettcher. “The tobacco industry has been getting ready for plain packaging for some time, con-

ducting massive misinformation campaigns to block the measure." "So it is encouraging to see more and more countries defy the industry’s tactics and implement plain packaging to reduce demand for tobacco products and put the health of their populations first.” To mark World No Tobacco Day, WHO is launching a new guide to plain packaging of tobacco products, which gives governments the latest evidence and guidance on implementing the measure. “Most governments are committed to curbing the tobacco epidemic and reducing tobaccorelated harm, such as deaths from cancers, heart and lung diseases,” says Dr Vera da Costa e Silva, Head of the WHO FCTC Secretariat. “It is vital they have access to evidence-based, effective guidance that can support their efforts to protect the health of their populations.”

What should be done? • Policy makers should consider adopting legislation or regulations to implement plain packaging of tobacco products as part of comprehensive, multisectoral approaches to tobacco control. • This process should include establishing a formal plan and timeline for implementation of plain packaging, in line with each Member State’s tobacco control programme and priorities. • In some cases, to prepare for plain packaging, policy makers may: – strengthen health warnings; – strengthen bans on misleading packaging and labelling; – ensure that bans on advertising, promotion and sponsorship are comprehensive; and – ensure that each of these measures is well enforced. • Policy makers should resist interference in the policy process by the tobacco industry in line with Article 5.3 of the WHO FCTC and its guidelines for implementation.

ME‌Printer June 2016

A large body of evidence justifies the introduction of plain packaging. Experimental studies, surveys and focus group studies conclude that plain packaging achieves its objectives. These conclusions are supported by three separate systematic reviews of the evidence conducted since the adoption of the guidelines to Articles 11 and 13 of the WHO FCTC. Early evidence of Australia’s experience implementing plain packaging suggests that the measure has begun to achieve its public health objectives. The evidence shows that plain packaging in Australia is reducing the appeal of tobacco products, increasing the effectiveness of health warnings and reducing the ability of the pack to mislead. An expert analysis conducted as

part of Australia’s review found that introduction of plain packaging together with introduction of larger health warnings and new warnings had reduced smoking prevalence in Australia beyond the pre-existing downward trend. Specifically, the report estimated that between December 2012 and September 2015 “the 2012 packaging changes reduced average smoking prevalence among Australians aged 14 years and over by 0.55 percentage points. This equates to more than 108,000 people quitting, not relapsing or not starting to smoke during that period. According to the model, average smoking prevalence in the post-implementation period would have been 17.77% rather than 17.21% with the changes to packaging. This effect on smoking prevalence is expected to grow over time. Dr Oleg Chestnov, WHO’s Assistant Director-General for Noncommunicable Diseases (NCDs) and Mental Health, says Australia’s plain packaging results demonstrate the great potential of the measure. “Plain packaging can reduce consumption of tobacco products, as clearly seen in Australia. It offers a powerful tool to countries as part of a comprehensive approach to tackle the scourge of tobacco use,” says Dr Chestnov. The theme of this year’s World No Tobacco Day – Get ready for plain packaging – highlights this new trend in global efforts to control tobacco products, which kill almost 6 million people annually, notes Dr Douglas Bettcher, WHO’s Director for the Prevention of NCDs.

MEâ&#x20AC;&#x152;Printer June 2016

Insights Packaging

ways brand owners are driving market demand

Digital print for packaging and labels is a fast-changing market, predicted by Smithers Pira to continue growing over the next few years. As a result, many equipment suppliers are developing digital equipment for the mainstream packaging market. Globally, the market for digital printed packaging and labels continues to expand rapidly, driven by run length reduction, last stage customisation, versioning and personalisation, environmental factors and more. Smithers Pira forecasts that digital print for packaging will more than double from $6.6 billion in 2013 to $14.4 billion in 2018. There are various trends that are driving forward the market of digital print for packaging, for example the development in technology is a key driver, and brand owners in particular are driving growth. Brand owners are used to differentiating a seller from its competitors, and packaging can provide brand owners and retailers with an opportunity to promote brand

values and enhance consumer experience. The demands that brand owners and retailers have for their packaging include the packaging being fit for purpose in terms of strength, resistance, and shape; the acceptability of the quality of the graphics for the consumer to maintain the brand image; the ability of the design and graphics to promote sales and provide information to the consumer; and the ability of the packaging to perform in the filling line, through any distribution systems, in the retail outlet, and finally at the consumer level. Digital printing may be seen as an effective way to meet some of the demands brand owners have for their packaging. Difficulties arise, however, due to brand owners typically being made up of many different departments, with varying demands and opinions on the best strategy to maximise profits. Marketing departments will be attracted by the expansion in marketing opportunities accessible through digital printing, such as versioning, targeted marketing,

personalisation, customisation, regionalisation, special editions, consumer empathy, and interactive packaging such as QR coding. Other departments may be less keen, as they may have to bear the costs imposed by switching their strategies towards digital printing. Legal departments may have concerns over version control due to content being variable under digital printing. Financial departments may fail to see justification for the higher unit costs of digital printing compared to other more traditional printing methods. Designers and purchasing functions may have concerns over the additional workload they will face and the potential consequence of having to learn new production methods, possibly increasing the risk of errors. Despite these complications, digital printing for packaging is nevertheless on the rise, driven by the benefits that it presents to brand owners. There are four key ways in which brand owners are driving demand for digital print for packaging:

MEâ&#x20AC;&#x152;Printer June 2016

Insights Packaging

added value; personalisation, brand protection, and flexibility

ME‌Printer June 2016

Added value

Brand owners demand differentiation. In addition, they desire increased brand recognition, brand awareness and consumer assurance – all factors that digitally printed packaging can help influence. As a result, a number of innovative digital tools have been developed to meet brand owner requirements. Digital technology can create eye-catching effects, through embellished print and added value on labels, resulting in effects that have tactile properties beyond plain planographic print. Attention-grabbing decoration for high-value products and cosmetics provide added value to packaging, creating real brand differentiation. The digital packaging sector is probably the most dynamic part of the whole printing industry, with equipment, software and consumable suppliers vying to provide new solutions to make inroads into the analogue dominated sector. In the US and Canada in 2014 digital label printing was 11% up in value over 2013 excluding the effects of inflation

– with another 17% in 2015, as more powerful digital and hybrid presses come on stream.

Personalisation and versioning

Personalised packaging, although still a very small niche, is a hot trend in the current packaging market. Some brand owners have already demonstrated the ability to more directly engage consumers via personalised print – and many others are exploring the opportunities for similar approaches. Personalised packaging is popular among brand owners not only because they can have more direct contact with consumers, but also because it can create consumer empathy, in that consumers can get a sense of brands making the effort to build a relationship with them on an individual level. Digital printing enables personalisation of products, in that designs can be varied from product to product, in a way that would be otherwise unachievable using traditional printing methods – for instance, due to high costs of replacing printing plates. Personalisation requires short print runs, an area where digital printing excels.

Digital printers are changing their workflows to meet the demands of brand owners, who demand more functionality and innovation. Various brand owners are experimenting with the idea of personalised packaging. For example, Lindt enables consumers to personalise the packaging with a name and a message; and Heinz allows consumers to personalise a ‘Get well soon’ message on their tinned soup. The most well-known personalised packaging campaign in the current market is Coca-Cola’s ‘Share a Coke with…’ campaign, in which cans and bottle labels are personalised with popular names in regional markets. This campaign has secured substantial consumer engagement and large-volume sales, according to Coca-Cola. While the highvolume demand meant that the bulk of the printing was actually accomplished using sheetfed offset, the campaign nevertheless highlights the benefits of personalised packaging well – a trend that, in many cases, will fit well with digital printing’s short-run capability. Due to the benefits that it offers, brand owners are increasingly demanding more personalisation

of packaging; as digital printers meet their needs, brand owners are driving the demand of digital printing.

Brand protection

Security is a key driver for the adoption of digital labels and packaging. High-resolution electrophotography allows microtext designs, hidden text and guilloche patterns. There are UV fluorescent toners and inks with specific taggants for specialist applications. These technologies are continually being developed, and the quality is improving. Over the next few years digital printing has the potential for higher resolution from inkjet, while new toners and inks will provide new security features for anti-counterfeiting and brand protection. In terms of track-and-trace, there has been increasing legislation for tracking individual packs for pharmaceuticals. Going forward there is potential for end users to validate the pack, with QR code recognition on smartphones making the process quick and easy. Opportunities for brand protection and security to be included in packaging have been opened up through the development of conductive inks. The conductive ink market is set to develop rapidly in the next few years. New generations of conductive inks – especially advanced digital inks based on materials such as carbon, silver, gold, and palladium – will present new opportunities for device construction and performance. Conductive inks have been developed to replace RFID codes at a fraction of the cost, offering enhanced security compared to QR codes.

Conductive inks are being used to develop technologies such as TouchCode – which, among many applications, provides product verification and brand protection. Digital printing technologies can therefore give brand owners access to better security and brand protection, and thus the demand for improved security and brand protection is a key driver for the adoption of digital printing by brand owners.

Flexibility

Brand owners increasingly require more flexibility when it comes to the printing of their packaging. This flexibility refers to having more time, saving costs and having more creative ability. A variety of requirements are increasing the demand for shortrun printing, which itself is an important driver for the adoption of digital printing technology. Digital printing is meeting this demand by delivering short runs rapidly and at a lower cost, allowing brand owners to keep up with market trends. Print firm Landa has created the Nanography process, which it hopes will bring digital print into the mainstream for packaging production. Due to its flexibility, the process aims to meet brand owner demands and potentially drive growth of digital print for packaging after its launch in 2015. Nanography, an indirect inkjet process, uses water-based polymer ink pigments, which are deposited in nanodroplets. The nanodroplets adhere to any surface, with the thinnest ink coverage of any print process. The nanodroplets dry before they contact the substrate and can be

used on any type of material in a process at very high speeds. The ultra-sharp dots produced offer an extremely high level of uniformity and colour performance, combined with high abrasion resistance. The volume of ink required is much smaller too, significantly lowering the cost of consumables, although there is some debate about this. The flexibility of the Nanographic process will be a crucial factor in determining its market traction. The process has the potential of digitally printing on all manner of packaging materials and formats, at a significantly lower cost. At the same time it allows short production runs and facilitates personalised packaging runs, all with a quicker turnaround time, according to Landa. As digital printing technology is evolving, there is an increasing demand from brand owners and retailers for digital printing methods, as they take advantage of the creative and production benefits that digital printing has to offer. More solutions are on their way to meet brand owners’ requirements from digital print for packaging. At drupa, there will certainly be machines that get the right balance of quality, productivity (higher) and costing (lower) that allows buyers to accomplish new methods of connecting with customers. The evolution of digital printing labels facilitates more efficient production, and gives brand owners the flexibility to produce exactly what they want, when they want it. The increased flexibility digital print brings will allow brand owners to experiment and succeed in applying digital print to their packaging needs.

ME‌Printer June 2016

Insights Packaging

Packaging today is so much more powerful and valuable than a mere receptacle

ME‌Printer June 2016

Canon’s ‘Think Packaging’ report looks at the evolving role of packaging in the marketing process and how both the changing retailer and consumer landscape is shaping it

Packaging is a shortcut to consumer decision-making and a communicator of a brand’s overall message. Because the demand for, and the rise of bespoke, innovative, engaging, beautifully designed or environmentally friendly packaging has become a mainstay of our day-to-day lives, packages have become a legitimate part of the customer experience themselves. Digital package and label printing is an industry on the rise, both in terms of size and prominence. For brands and retailers today, the proliferation of media channels, changing demographics and multichannel shopping has made it harder to grab people’s attention and predict their purchasing behaviour. While marketers are adapting to an increasingly

fragmented audience through the use of digital campaigns to identify and target customers, this also has implications for the packaging industry. A well-designed or innovative packaging solution is an increasingly important differentiator for brands and one which can have a disproportionately positive effect in driving sales. Advances in digital and smartphone technologies have significantly transformed consumer behaviour and their expectations. Product packaging is at the centre of these developments in the consumer retail experience and it should come as no surprise that the packaging market is growing strongly. Since the birth of barcodes, digital technologies have continually been tested to bring reforms to

retail experience. The rise of the Internet of Things (network connectivity of everyday objects) and advances in mobile computing, RFID, augmented reality and biosensors have not only shaken up the retail landscape – they’ve increased the scope of packaging from something to simply protect a product to something to genuinely connect with consumers. In addition, the latest innovations in digital printing have opened up possibilities in the production process that never previously existed. Integrated into the production process, these new technologies allow for truly customised print and frequent design changes whilst cutting down the time from design to production. Many printing procedures are now suitable for both small and

large quantities, enabling manufacturers to respond quickly to changing markets or customer demands. With so many powerful opportunities, digital print is creating new values and growth within a wide range of industries, with minimised risk and cost. For retailers, brand owners and marketers, this should come as no surprise

Consumer perspective

The changing expectations of product packaging are influenced by some master trends that are reshaping the world in which we live. These trends have far reaching implications that go beyond the general and affect every business from the smallest start-up to the biggest multinational. The global population is ageing and the number of single person households is growing dramatically. The rise of the ‘senior’ generation (defined as 60+ by the UN) is outstripping overall population growth1 and this trend looks set to continue for at least the next 25 years. By 2050, two billion people will be aged 60 and older. The implications for packaging and product design are immense. How will brand owners address this? Larger print and easy-to-open packaging are two considerations that spring to mind. In parallel, single person households are already the most common household profile in Western Europe and North America. While couples with children prevail in emerging markets, single person households will increase here too in line with shifting cultural attitudes and rising female employment. Euromonitor predicts that this trend will equate to more demand for smaller household products and services aimed at the solo consumer.

As customers and their needs grow increasingly diverse, customising packaging has become a sure-fire way to gain traction.

As digital printing technology becomes more affordable and wide-spread, short print runs will continue to increase and personalisation will be one of the main tools brands use to differentiate and attract customers.

Convenience packaging

It is not enough for brand owners to meet consumers’ existing needs. They should be anticipating their desires and providing them with a product that goes beyond what’s already on the market. One area that’s ripe for packaging innovation is convenience packaging, targeting increasingly on-the–go, time-poor consumers. Unit-dose packs for example, have achieved wide acceptance in some categories such as laundry detergents. Other examples of new convenience packaging include Robinsons Squash’d, a plastic squeezable pouch designed to dispense fruit cordial into water bottles on the go.

Smart packaging

Innovations over the last 20 years have been able to take packag-

ME‌Printer June 2016

Customised packaging

Mass customisation is an attempt to deliver this heightened consumer experience without adding cost and complexity to operations. For retailers managing different markets for global brands in particular, it is both a useful and cost-effective strategy. Every retailer knows that successful packaging depends on the consumer. Packaging loved by customers in Germany may be interpreted differently in France. Green packaging may suggest ‘eco-friendly’ or ‘healthy’ in the UK, but it is unacceptable in Egypt due to religious reasons. Now that print runs can be as short as a single product customisation can even trickle down to individual users. A recent campaign for Heinz Tomato Soup, for example, allowed consumers to personalise a can on the brand’s Facebook page and send it to a friend as a gift. Similar campaigns from other FMCG brands such as HP Sauce and Coca-Cola, as well as luxury brands, such as American Express, are ushering in an era of design where big brands aim to engage their customers with packaging specifically designed to appeal on a personal level.

Insights Packaging ing’s interactions with consumers one step further. A recent example of technology shaping packaging is Heineken and Strongbow’s interactive bottle features. Heineken’s ‘Ignite’ bottle used micro sensors and wireless networking technology to sense when people clinked the bottles together. These motions triggered certain effects that would light up the whole bottle and when left idle, fade away.

Eco-friendly packaging

Packaging can also boost the environmental credentials of brands. British start-up Graze developed eco-friendly packaging made of corrugated cardboard which was biodegradable and could be turned into sustainable punnets for growing plants and herbs. Subsequent research into new materials and optimal and sustainable solutions is a continuing trend with eco-friendly packaging playing a significant role in affecting consumer choices.

Brand and retailer perspectives

ME‌Printer June 2016

Many brands are balancing the need to maintain familiarity with the need to remain relevant by driving change. Packaging is their silent salesman and the key to helping them keep existing customers as well as attract new ones. It’s also functional. It protects the product during shipment from the manufacturer

to the store selling it. It plays a vital role in the branding process of the product. It provides space for sharing information about the product, such as nutritional information, usage or directions. Size, measurements, uses and more printed on the packaging of a product can help customers decide if the product fits their needs. In essence, the packaging can help to paint a picture of how the product benefits the customer. With the role of packaging so multi-faceted and today’s multichannel consumers so fickle and hard to please, what are the key issues for brand owners and retailers? From SKU proliferation, sustainability and the emergence of smart packaging, all can be viewed as opportunities for retailers and brand owners to present their products in a new, fresh way.

The rise of small disruptors

Packaging not only helps maintain brand loyalty but it also drives impulse purchases. Digital printing has made the advent of one-off and limited edition packaging a regular occurrence. In today’s fast moving world of pop-up shops and one-off events, packaging can be customised, printed and used for one-off occasions. It has also opened up a raft of opportunity for smaller enterprises. These used to struggle to compete with big business – particularly on very short runs of packaging. But digital short run has made

high-quality packaging accessible to the smallest of companies – both from the point of view of the PSP and its customer.

SKU Proliferation

‘SKUs’ describes the total number of product variants a brand brings to market. SKU proliferation is a very current phenomenon despite there being little increase in overall consumption. Many retailers view SKU proliferation with apprehension for a number of reasons: they clog the supply chain with too many items that are nearly the same; they force smaller orders for a greater variety of products and they can complicate product lifecycle management. Despite the fact that SKU proliferation is being driven by customers demanding higher levels of responsiveness and greater product availability than ever before, in worstcase scenarios, SKU proliferation can actually confuse customers with a glut of products that may all look the same but have different functions, ingredients or benefits. Creating multiple designs for a single job will put strain on all parts of the supply chain, from package and graphic designers to order entry, prepress and manufacturing. Even the process for packaging approval can be cumbersome and problematic when dealing with a short-run order. But from glass to squeezy bottles, cans to pouches and aluminium tins to plastic boxes,

and more versatile packaging techniques. SKU proliferation has led to an increase in pre-press demand for design, prototyping and proofing. Digital printing and digital production systems are perfectly placed to meet these demands thanks to its speed, ability to produce short print runs economically and variable data capability. Consumers today desire more variety and short-run jobs will only increase in the coming years. Yet before investing in any shortrun printing solution – or making operational changes to accommodate growth in short-run work at one’s plant – converters and PSPs should not only get to grips with the market forces driving the new demand, but should also understand the benefits and drawbacks of analogue and digital short-run production.

ferent groups of consumers (particularly the increasingly affluent older demographic and single householder) without a significant increase in their cost base. Printed packaging companies need to deliver more packaging variations than ever before to meet the wants and needs of retailers that are simultaneously shaping and responding to consumer demands and expectations. Brands need to provide new shapes, new materials, more colour, more distinctive and shorter-runs to differentiate from the competition and attract consumers. All of which needs the right technologies. Digital print is the answer to changes in supply chains and consumer behaviour. With digital package printing, brand owners can enhance the value they offer and their role in the process.

The packaging opportunity for Packaging on printers demand? There are drivers both on the consumer and retail/brand side towards greater customisation, greener packaging and more transparency. The challenge for anyone in the packaging supply chain is to affect these changes, offering broader choice to dif-

One of the biggest changes to the publishing industry was the advent of Print on Demand which allowed books to be printed singly or in small quantities. While build to order has been an established business model in many other industries, “print on

ME‌Printer June 2016

many retailers use a range of packaging selections to challenge their competition. Digital printing for labels, corrugated materials and folding cartons is also on the rise and increasing numbers of large format presses designed or modified for high speed printing on corrugated paper and board are appearing. Large companies can now prototype and test market products without worrying that a short-run would be uneconomical. This demonstrates the rising demand for shorter runs and shorter lead times, with the additional facility to localise or personalise the printed images. With packaging, retailers and brand owners often want to take advantage of seasonal marketing campaigns resulting in the shorter lifecycles of product packaging today. The trend of mass customisation can lead to complications – varying legal requirements on packaging labels between different territories are another SKU variant driver for example – but the march of SKU proliferation is unlikely to slow down any time soon. Using controlled proliferation to support the strategic direction of the business can help decision-makers avoid supply chain execution problems by bringing those very teams into the planning process from the start. The prevailing trends in packaging, like those in other printing segments, are driving packaging in digital directions. The standard drivers of digital printing – shorter runs, customisation, personalisation – are combined with things like micro-segmentation, a dramatic increase in SKUs, faster time-to-market demands, prototyping, and true packaging personalisation to help drive digital packaging printing. Advances in technology mean there are new items entering the market more frequently and inventory reaches its peak usefulness at a much faster pace than ever before. What this all adds up to is a need for greater packaging variants

ME‌Printer June 2016

Insights Packaging

demand” developed only after digital printing because it was not economical to print single copies using traditional printing technology. Print-on-demand scenarios have enormous potential to reduce costs and are particularly well suited for market-specific products in small batches. As a result, it seems certain that packaging will follow the same route with the same opportunities for printers and print service providers. Early digital printers were all developed largely for pages, making them realistically too small to work for packaging or indeed anything bigger than A3. However, recent developments in wide-format print have the power to slowly change this. German company puzzle & play GmbH creates personalised puzzles in personalised packages for thousands of customers from its offices in Bavaria, Germany. The chosen puzzle motifs are printed on 1.9 mm puzzle cardboard with the latest digital printing technology, and punched and packed in a secure plastic foil before being placed in an individually designed box printed with the customer’s puzzle motif. The jigsaw puzzles can range from 100-1,000 pieces and turnaround is under two weeks. What seems certain is that digital, print-on-demand, label and package printing is meeting current lean manufacturing initiatives

as well as creating opportunities for increasing customisation and targeted marketing. This sort of capability gives brand managers a powerful tool for attracting new customers.

Is the opportunity for printers getting bigger?

The short answer is yes. As digital technology continues to improve, a wider range of applications such as high quality printing / decoration of folding cartons, shrink sleeves, tube laminates and flexible packaging are becoming available. Digital printing technology and finishing has already revolutionised packaging and lowered costs by reducing the need for prepress that exists with analogue printers. Today, labels cartons and other items can literally be printed on demand with minimal wastage – print runs can be as short as 50, 20 or even one or two packages. With mass customisation, personalisation and SKU proliferation still high on the list of packaging trends, digital print provides PSPs with the perfect opportunity to meet the demands of these trends and churn out multiplelanguage packages, targeted marketing promotions, seasonal packaging and personalised packaging at short notice and for little cost, with no compromise on quality. Not only is this a great

way for PSPs to expand their business, but small businesses and brands benefit directly from smart and proactive packaging which informs consumers, protects and extends the life of products and brings added value to the brand. There is an education role for printers to help their customers by communicating the benefits of digital print for packaging proofing and production (at small and industrial scales). It’s the printers’ role to show how packaging innovation can be a key differentiator and USP for brands. However, it’s important to realise that digital printing is not the solution for everything. What’s interesting is what brands can do with it, how they can utilise advanced digital printing techniques to better meet the needs of their customers and increase the reach of their products into new markets. An excellent example of this is the specialist carton and leaflet manufacturer and contract packer Chester Medical Solutions, which has installed the first digital carton printer for braille in the UK. The investment, which puts Chester Medical at the forefront of digital carton manufacturers for the pharmaceutical industry, allows the printing of braille dots onto a carton without the need for braille tooling. This makes it ideal for short runs and digitally printed cartons. There are a number of drivers be-

hind the rising demand for digital print. The ability to produce short print runs economically, as packaging buyers of any size continue to search for ways to engage with customers, is an obvious draw. Printing on demand means less waste, ensuring that new designs or changes don’t result in redundant stock. One-off customisation becomes just as possible as traditional long production runs. Technological developments in inkjet and electrophotography are making digital print increasingly accessible and cost-effective for all kinds of companies, big and small. In short, digital is enabling businesses to work in totally new ways. Despite all of the advantages on offer, there has historically been reluctance in the industry to adopt digital printing processes on a large scale. A general lack of knowledge in the sector coupled with a perception that the process is expensive and difficult to manage has meant digital printing has evolved slowly in the past. However, more companies need to consider digital print to avoid being left behind in this fast-moving market. With three quarters of the print industry researching digital print packaging options, opting out seems like a risky option. For printing professionals looking to make the move to digital printed packaging, the first step is to figure out what the benefits of digital printed packaging are, acquainting yourself with how others are using it innovatively. Before you can communicate its benefits to your customer base, it’s essential you yourself are convinced of its merits and potential to add value. The next step is to discuss the opportunities of digital printing with your client base. Understanding their customers and what’s important to them: the joy of unboxing, transparency, authenticity, green issues and balancing this with what their brand stands for will go some way to making a convincing case for the value of digital print.

How PSPs can get started

Do your research • The beauty of packaging is that it is everywhere! PSPs should go out and see how packaging is being used by businesses in multiple sectors and of multiple sizes. • How does it differ by product volume? What materials are being used? Is it functional, decorative or both? • How is it working with other POS products that could also be an opportunity for print? Look at your current capabilities • PSPs should ask themselves which of their current services could be utilised in the packaging sector and what new areas or concepts they’re able to deliver within the capabilities of their business. • Can key trends such as prototyping, customisation and the social ‘unboxing’ experience be taken advantage of? • Which of your customers already has a requirement for packaging that you can leverage? Implement short term changes • Packaging is a technically demanding, knowledge hungry application but the rewards are there for those that invest the time. • How can your skills and the skills you can acquire, service the packaging supply chains at any level? • Do you have in-house skills that could be re-purposed or built on to deliver value in this sector? • Are there new applications that you would like to offer? Getting started • Knowledge is key – if you recognise areas where additional expertise would be useful, an invest-

ment in training or applications development, however modest, could pay large dividends. PSPs need to start small and see what offers they can make to support existing customers or businesses. The learning experience could be key to developing further in these markets. • Take the proactive approach – What showcase materials or samples do you need in your portfolio to highlight what you can do for retail? • Consider working with other suppliers or customers in your network who already service packaging markets. • Get creative – Can you find an innovative niche that sits perfectly within your businesses capabilities and services the needs of your customers?

Expert Talk Change Management

“Touching the future includes the continued embrace of the printed word”

ME‌Printer June 2016

Keynote by George R. Hearst III, Hearst New York, at drupa 2016

“First, a few words on drupa’s theme this year: … We are truly here to “Touch the Future.” And, to quote one American baseball legend with a gift for verbal gaffes, “The future ain’t what it used to be.” Who imagined a future of graphic and industrial print that wasn’t solely mechanical? … A digital future that is multi-media… multichannel… and multi-national. A future of exciting opportunities and promise for its architects. Perhaps you find it odd that a newspaper publisher is still so excited about the possibilities for print. After all, we live in the Digital Age. Technology surrounds us: on-demand data. Facts at your fingertips. Web, mobile, tablet. What does all this mean for the printed word? … Enormous new opportunities! We have always produced newspapers to inform and engage, inspire and entertain. What I have learned, as the Commander CL evolved our print product… and what Hearst has learned as media itself evolves… is that you can keep your commitment to do all those things in print and invest in cutting-edge digital technologies at the same time. For us, touching the future includes the continued embrace of the printed word. It is not “either/or” when it comes to serving the public. Technology does not displace our core values as a company… it affirms them. To say that Hearst believes in the viability of the printed word is an understatement. We are invested in staying in print; we publish 300 magazines in 150 countries. Hearst has 16 daily and 32 weekly newspapers in the U.S. We have broadcasting operations in nearly three dozen U.S. cities, where we reach one out of every five U.S. households. We have major interests in cable television – including ESPN, the global leader in sports programming. We are the majority owners of the Fitch Group global ratings agency. We are in medical and automotive data, digital marketing services, video and gaming. The company that my great-grandfather, William Randolph Hearst, built on print now has more than

360 diverse businesses. We managed our evolution to the Digital Age with five premises: First, we realized we needed a new, sustainable business model. Our history was built on newspapers and magazines. Our future will launch from digital platforms. We started with websites for our print products and expanded to apps, streaming video and social media. We delved into digital niche businesses like Fitch ratings, acquiring and investing in companies that would advance our goal to grow in new directions. Secondly, we leveraged our brand strength. Many Hearst properties are more than 100 years old – the Times Union has been around for 160. Hearst already had a solid reputation and loyal consumers. We used that reputation to attract new loyal consumers who use digital and mobile media to connect with their favorite brands. We formed business partnerships with other solidly

tions make grants to advance culture, education, health and social services. So far, we have made more than 20,000 grants totaling more than $1 billion. Another Hearst core value is careful oversight of our balance sheets. We are not a public company – we are still family-owned. We take risks, but we choose them wisely. We ask, “Will it grow our business? Will it benefit all involved?” And, we are not afraid to sell a business when it’s time. One of our unofficial company mottos is, “Fail fast.” We also take America’s freedom of the press very seriously. We seldom close or sell our legacy newspapers because they are what keeps freedom of the press alive. We evolve them. Some, like our paper in Seattle, are now online-only. While the ways we deliver information evolve, the value premise of our product stays the same. In journalism, that used to be called the story. Now we call it “content.” There will always be a connection between printing technology and content. Companies must innovate in technology to be poised for innovations in content. Content providers like Hearst must create new paths for growth in your industry. We are seeing some trends that promise opportunities for you, along with us. We see that users want more control of content. They want to choose it on-demand, share it, interact with it, etc. They swipe with enthusiasm. Many of the innovations in mobile optimize user control. Features like “Buy” buttons on apps. (This is brilliant for sales, but a sad day for impulse control.) We see increasingly sophisticated smartphones. I have not yet gotten used to touching my smartphone to someone else’s or holding it over a scanner to pay for an espresso. But the millennials have and they are leading us. (According to one study, 87% of millennials say their smartphone never leaves their side!) We see growth in on-demand services from mobiles… services like Uber, making taxi drivers mad, the world over. We see new forms of commerce emerging, including the growth of consumer drone services. And we see that the hottest markets today are China and India. These are just some of the trends helping to guide Hearst’s current development activities in both the consumer and business areas. We’ve all seen how tech trends drive user demand. A few years ago, the tech trend was miniaturization and everything got smaller. I went to a conference some years ago where the buzzword was “wearable technology.” Sure enough, along came Google glasses and wrist watches. If you do an internet search on “edible technology,” you’ll find something called a “Foodini” that uses a form of 3-D printing to create, among other things, burgers, pizza and

ME‌Printer June 2016

established brands. For example, we recently partnered with the U.S. communications company Verizon on new video channels. Verizon is typical of the companies we look for as partners in new ventures. It is trusted, innovative and service-oriented. We evaluate possible new properties and venture by how they will align with and strengthen the Hearst brand. The third way we’ve evolved is through diversification. Our print legacy was so entrenched that I like to say that when the magazine division sneezed, the company got pneumonia. That needed to change. Diversifying has not been a radical move for us. Historically, we have done it all along. Hearst went from newspapers to magazines… to film (even movie production for a brief time)… to broadcast, syndication, cable, entertainment production, and digital data-based businesses. We went from a national to a global company. We have never stood still. The pace of digital media is simply faster than that of past technologies. We combine electronic resources. That gives us new opportunities to develop in-house talent with a focus on innovation. It gives us the chance to invest in emerging technology and markets. We formed an investment group, Hearst Ventures, in 1995 to develop new opportunities for us. Fourth is, going global. We knew that startups and acquisitions could only bring us real growth by going beyond America’s borders. We brought the Hearst brand to the U.K. with the National Magazine Company. ESPN is seen in 220 countries. Fitch ratings, you know. Other global Hearst brands are Zynx, FirstDataBank and Buzzfeed. Zynx is a recognized leader in evidence-based clinical decision support for healthcare providers. FirstDataBank also targets the healthcare market, by providing drug knowledge to help make precise medication-related decisions. Buzzfeed is a cross-platform, global network for news and entertainment that gets 6 billion views each month. With each new business, we do the most important thing we can to keep Hearst “Touching the Future”: We keep our business focus on core values. Among them: we care about our people… employees, vendors, customers, readers. We are mindful that reporting gives people experiences beyond their own life. Publishing has impact in the world. It can inform peoples’ decisions, save them money, even save their lives. Bearing witness is a public trust. We also believe in doing well by doing good, and that includes not only in communities where we have a physical presence, but others across the U.S. where we don’t. My great-grandfather founded the Hearst Foundations in 1945 to serve the greater good. They continue in perpetuity, as per his Will. The Founda-

ME‌Printer June 2016

Expert Talk Change Management

chocolate. Hearst isn’t betting on that one, but we are excited about some of the other trends. Smartphones, for one. There’s a mobile marketing platform called Swirl for beacon technology. Retailers now use “beacons” – small, battery-powered devices equipped with a Bluetooth signal – to target shoppers by location in the store. They send alerts to beacon-enabled smartphones. With two-thirds of consumers using their smartphones in stores, this sounds like a solid idea. Alerts may be exclusive offers, current sales and instore promotions… anything to engage shoppers already in the store. NEXAGE is another mobile service we’ve invested in. It’s a real-time bidding platform for mobile ads. We also have a stake in Yieldex – a service that offers advertisers price protection in ad exchanges and networks. Hearst television saw opportunity in on-demand services. We have a stake in Miso, an app you can use to “check-in” to TV content and then interact with it. ESPN delivers appointment sports programming. We have interests in companies as diverse as online auctions, mobile safety communications and optimized data and analytics. We are capitalizing on the market in China with platforms there for car rentals and home furnishings. We are even exploring opportunities with a drone racing company. (My great-grandfather would be staring at me right now and asking… “What is he talking about?”) Drone racing is gaming in a real venue… pilots’ race

their drones through obstacle courses in the air by game consoles and the internet. The effect is a high-action video game come to life. The pilots are serious players; there is even a Drone Racing League. The message here is that every content provider is chasing audience, no matter what the delivery system. If it builds brand, serves consumers well and even delights them, why not buzz around the sky? At Drupa, I urge you to touch the future in your industry. There’s no better place to discuss progress than Dusseldorf. It is the hub of inventiveness, from electronic music to altbier from trade to fine arts. It is exactly right that the largest printing and graphics showcase in the world convenes here to incubate new printing technologies that will touch the future. Experience has shown Hearst that you can touch the future by applying inventiveness to core values. So, while “The future ain’t what it used to be,” staying true to your core values opens up a bigger, brighter one. In the broad sense, we all share a goal. And that is to bring information into the wide, wide world. To inform… to engage… to entertain… to inspire. Shared information has gone from hieroglyphics to Gutenberg to Google. Consider this: There are more than 1 billion websites today. An estimated 1.5 million mobile apps have been downloaded more than 100 billion times from Apple’s App Store, alone. And information will be shared further and farther because you are here to “Touch the future.”

MEâ&#x20AC;&#x152;Printer June 2016

Expert Talk Change Management

The right employee

is a huge asset

Understand Who You Employ And How Well Your Team Members Will Work Together, And Empower Your People

MEâ&#x20AC;&#x152;Printer June 2016

By: John Hadfield, Managing Consultant, Control Zone Consulting

While the right employee is a huge asset, tragically, the opposite is equally true. The wrong employee is potentially your largest business liability. Ok, I’m not necessarily pointing the finger at your people. But consider the old saying “it takes two to tango.” The fact is, rarely, in my travels do I witness a problem looming or created solely by a single employee where no other influencers are at play. People are human and that means they present an almost infinite number of variables like: 1. People have differing viewpoints on almost any subject 2. People see answers or solutions to the same problem from a wide variety of perspectives 3. People have personality profiles with many attributes 4. Women and men do see things differently 5. Least, but certainly not last, we develop traits and mindsets from family, friends and acquaintances. It is better to accept that fact, while acknowledging in reality – it would be very boring if we were all the same. My own experience over three decades has taught me many skills. Nowadays, I am learning totally new ways that reflect the workplace. I admit, retrospectively, that I could have been a far better employer. There are a million reasons why I can reflect on that comment; however, I would suggest several key factors including – the pressure of work, deadlines, unrealistically demanding customers (they are people too, at least most of them), managing the work/ life balance… and yes this list could be infinite. Stepping back, it is my view that the singular highest contributor with creative sign and print manufactures can be summed up in one statement: “Creative professionals are great at making stuff, but poor at managing the process.” It’s the old right hand left hand brain thing – creative versus logical. So what is the take-home out of all that? Creativity comes naturally to most sign and print professionals while managing the intricacies of people skills, scheduling projects, and the pressure cooker world of quote deadlines and catching up on end-ofmonth invoicing, does not – I am hoping I have hit a raw nerve!

Let us consider some options for you

Engage slowly – end quickly: perhaps this could be easily taken as a politically incorrect statement. Let me clarify. I’m suggesting a slow and steady approach to your employment policies, which need many small positive steps: Is the job real: first and most importantly, assess the position prudently. You are going to affect many lives – your potential employee, current staff, you and all those associated with all of you. Far too many times I see employment decisions made in haste and without serious thought. You are meddling with people’s hopes and dreams – think out the position seriously and very carefully.

Take the interview process slowly: be sure you are in balance with regulations like the privacy laws and all your state and federal employment rules. Develop a quality interview form, which allows both parties to learn about each other. Don't be afraid to conduct a second interview.

Research: take the time to review all the supplied references and any avenue you can to ensure the person and position match, as best they can.

John Hadfield John Hadfield is a managing consultant at Australia-based consulting, mentoring, software development, and website design business – Control Zone Consulting. He works across the main areas of business development and innovation for creative professionals. John is also the director of KiM Software, which aims to set the standard for the management of people, information, files, resources and data management of sign and graphics projects.

Understand who you employ: personality profiles can assist you to understand the personality attributes of the applicant. When completed, professional personality profiles will offer insights into how well your team members will work together.

Find the right person: Once again there is a direct relationship to the amount of effort you expend in achieving the best results. Placing an ad in your local paper only casts a local net, whereas an investment across high readership trade web sites and their e-news and other professional recruitment agencies, will pay dividends.

Create a great ad: the wording needs to suit the position and entice the applicant into reading and engagement with the potential of the position.

Tell the truth: creatively written ads are great; however, at the end of the day, the facts need to be clear.

Build a job description: if you don't know what you are seeking, anything will suffice. Take a lesson from your research about “how real the job is” to create and in depth job description then ensure the best person for the role.

ME‌Printer June 2016

I’m not attempting to solve this complex problem in a thousand plus words; however, a few steps may well guide you down a pathway to greatly improving the interaction between you and your team and maybe even those prickly customers. These are some approaches that may help:

Expert Talk Change Management

Allow yourself flexibility: the perfect person may not be available the week or month you are seeking them. A dynamic and flexible approach should include potential training, education or supporting a very good applicant to help then become an outstanding employee.

Now, you have chosen the right candidate: Don't throw them in the deep end and let them sink. Putting a realistic twist on that statement - if you can tick all the above – why would you throw them in deep water? You have invested days and maybe thousands of dollars in resources to achieve the best result for everyone involved. You need to work to keep the balance between the old and the new.

ME‌Printer June 2016

Embrace your new team member: it matters little if there are just two of you – induct people correctly and safely while having a meaningful and measured process to ensure that the initial welcome and early months provide good grounding about your people, your company culture and your business.

b Keep the balance: the cop out “we are too busy” is extremely short sighted. If you make little to no effort to create harmony, the consequences will generally be negative. Harmony in workplace relationships can grow like a weed or a flower – you choose.

Empower your people: everyone wants leadership. It is an impossible dream that everyone is a

leader. Autonomy builds motivation. I am yet to see a quality creative professional who wants to be part of a machine. Such professionals will resist taking the initiative or challenges if the process is unclear; they will avoid the risks you set, and after all, why should they not. Employees who I interview discuss they want to feel inspired. They yearn to work and focus on what matters, to be engaged, to be their responsibility. Almost everyone craves to be the key to success for the company, and above all, to be able to make important decisions autonomously. Then why do employers report the opposite? Where, who, how and why is there such a dramatic disconnect?

Keep them happy: I’m not talking about throwing rose petals at their feet. I am suggesting that you understand individual needs and wants. The adage “good people are hard to find” is true, and finding good people seems to be getting harder. Let’s look at positive ways to keep your people enjoying what they do.

Recognition: a simple thank you, a pat on the back or acknowledging them for a good job is a great way to start. When was the last time you thanked someone for a job well done, or said happy birthday and provided a cake on their special day? There are many reasons to put some fun in someone’s day – try a Hawaiian day, Black Friday, mad hat days – its easy if you try.

Ask and listen: this may seem obscure to

some. However, how do you feel when someone genuinely asks “how are you doing?” One of the greatest motivators is respect. Cost – zero, value – indefinable.

Reward regularly: just as recognition is important, so is rewarding. Sure, “Show me the money” a la Jerry McGuire, supposedly proves cash is king. Yet, statistically surveys prove simple acts of genuine consideration or kindness over circumstances, rate at least equal and often better received than cash. Perhaps, time off for a young mum to have some time out for herself, or an early mark for a dad to have time with his kids. You understand my point – listen, learn and notice and above all appreciate – we are all people.

End before the final bell: I started on this controversial note. What I want to put forward is “the rotten apple in the barrel theory” or the “use by date is up” – say it anyway you want. The stark reality is that if you keep people employed and yet if the situation is toxic to others and yourself, you must be prepared to stand up and do something. You could start with informal chats, perhaps consulting, and even outside counseling. At the end of the day, if you cannot solve the unsolvable, you have to turn the page and move on. The short-term pain won’t matter.

Summary

In today’s society, career paths are no longer a simple or planned journey. Employees of the past often started their own career by starting small, growing their skills, and working their way up the proverbial ladder. Rarely did employers easily recognise quality under their noses. Why? Because there was stability in skills, training, and long life cycles of products and plenty of skilled people looking for positions. Today, and in the future, we are seeing the opposite. Technology moves forward relentlessly, driving massive changes in equipment, traditions are washed away in the wake, and the chaos of rapid change grows. Now, employees are looking at their positions in your company as a series of "learning experiences," leveraging each new position to grow their worth, providing them and their families with stability. The old methods of teaching and training have lost ground as more sophisticated and savvy employment seekers are influenced by the mass social media networks, particularly the phenomenon of “knowledge in a click” as you simply “ask Google or Siri” for answers to build critical skills and grow. The net result is that we are seeing huge social change and employee empowerment. Ask yourselves how prepared you are at instigating new workplace processes, how you will re-structure, and why your culture needs to be reimagined.

ME‌Printer June 2016

meprinter@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Jobs Job Vacancy Outdoor salespersons Outdoor salespersons, with D/L, reqd. for an advertising company in Ajman. Email: hr.awtadinteriors@gmail.com Contact: 052-2367062 Printing operators Printing & Packaging Industrial Company Located In Abu Dhabi - UAE Announce the Following Vacancy Printing Operators (Heidelberg- KBA) - Minimum of 5 years experience is required. Email: hr16.2016@gmail.com Salesman / sales lady Salesman / Sales Lady required for printing press, with 2-5 years experience, must have UAE driving license. Email CV to: mustafar5@gmail.com Contact 056-1831595 / 02-5757853 Foil machine operators, die cutters, book binders, helpers Urgently required for a leading printing press in Sharjah (Since 1997) foil machine operators, die cutters, book binders, and helpers Email: hralrawi1997@gmail.com 050-7464971

Technical sales manager A well reputed distributor of international big brands for digital signage based in Dubai is looking for a Technical Sales Manager for Signage and dye-sublimation equipment Sales Business in Gulf Region. Email: digitage1@yahoo.com

Salesman Salesman required for an advertising company. Email: shahabsign@yahoo.com Call 050-1637009 Screen printer Screen printer required for an advertising Co. in Sharjah. Email: sss@supershj.com Technical support engineer Technical support engineer for large format printers & digital printing, with 1 to 2 years UAE work experience in the same field and having driving licence, required. Email: cv@multisys.ae

Sales staff A leading company in Ajman requires Sales Staff, with experience in offset printing and binding works. Must have UAE driving license and own car. Email: hrvittoriodes@gmail.com Sales executive Sales executive, with UAE experience, required for a large format printing Co. in Ajman. Email: dsavtg@gmail.com Sales executive Sales executive, with exp. in the advertising & printing field, holding UAE D/L, required. Call 056-8280577. Graphic designer Graphic designer, male, required for advertising company in Ras Al Khaimah. Email:mom_200@yahoo.com Graphic designer Graphic designer required for a printing press. Applicants should have minimum 3 to 4 years experience. - Pre-press, layout, for book, die purpose etc. Email: aldhafraprinting@yahoo.com Contact 050-3219768

SUBSCRIPTION FORM Please start my one year subscription to ME Printer.

Middle East Print Communication Magazine

Mailing address (Please fill using CAPITAL Letters): First name: Last name: Job title: Company name: Company’s activity: Postal address: P.O. Box: City: Zip/Postal Code: Country: Tel: Fax: Mobile: E-mail: Website:

On-Line Payment: meprinter.com/newsubscription Rates for annual subscription:

• UAE 180 AED • Other countries USD 50 • Our offer for 2 years subscription: 15% discount P.O. B ox 502183 - D ub ai - UAE, Te l: +971 4 3911210, Fa x : +971 4 39 0 9561, Emai: subscrib e @m eprinter.com, w w w. m eprinter.com

Jobs

Graphic designer, accountant, and driver Graphic designer, driver and accountant required for a printing press in Sharjah: Email:hrjassimpp@gmail.com Offset printers For GTO Offset printers required for GTO 2/C & GTO 4/C machines, with prior good work experience in the above machines. Printing machine helper with prior experience required in the same field. Email: hr@modern.ae Fax: 04-2823041 Printing press binders A printing company in Abu Dhabi is urgently in need of a binders for shopping bags , with or without experience. Salary will be discussed during interview. To apply please forward your CV to: Email: epphrrecruit@gmail.com Production supervisor, designer A reputed printing press in Sharjah urgently requires a production supervisor. Candidates should have 3 to 5 years GCC experience. Designer - candidates should have 3 to 5 years GCC experience. Pre-press In-charge - candidates should have 3 to 5 years GCC experience. Email: jobs.delmon@gmail.com Estimator Estimator required for a printing press, with minimum 3 years UAE experience in offset printing press. Email: siddik@teknoprintgroupllc. com. Salesman Salesman, with experience in a printing press & UAE D/L, required. Email: info@almadaenpress.ae Machine operator Machine Operator - GTO with 2 years Gulf experience required for a printing press. Email: spp09@eim.ae

Machinery

Opportunities

Sales executive Urgently Required â&#x20AC;&#x201C; Sales executive for a printing press in Dubai. Bachelor Degree - Must have at least 3 to 5 years experience as a Sales Executive in a printing press in UAE/ GCC. Should be fluent in English. Arabic fluency is an advantage. Must have a valid UAE driving license. Salary will be based on experience and qualifications. Email: agphrsales@gmail.com Sales executives Sales executives (printing & packaging) graduate, with 2-3 years outdoor sales experience, preferably in printing & packaging, and good communication skills in English. Must be holding valid UAE driving license. Should be able to join immediately. Email: reviewmycv1@gmail.com Designers A leading printing press in Mussafah, Abu Dhabi is looking for designers, with minimum 2 years of experience in Adobe Photoshop, Illustrator and other designing software. Arabic typing and reading skills is mandatory. Email: hr.aljaliya@gmail.com / info@ threeroseprintingpress.com Driver, digital applicator, accountant A printing company in Ajman Industrial Area requires: * driver Preferably Indian, salary AED 2,000 P.M. + overtime & accommodation * Digital applicator / helper Salary AED 1,250 P.M. + overtime & accommodation * Accountant Preferably on husband's visa, salary AED 2,000 P.M. Email: printajman@gmail.com Sales executive A well-established printing press requires: * Sales executive with 3 years experience * Production Supervisor with 3 years experience * Folding machine operator with 2 years experience. Email: sales286@gmail.com

Services

Graphic designers, binding machine operators Printing Press in Sharjah urgently requires Graphic Designers (male / female) 3 Nos., with knowledge of Arabic / English. Binding Machine Operators - 10 Nos. Attractive package based on industry experience. Email: careersahpp@gmail.com Binding supervisors, die cutters, electrician A Printing Press in Sharjah requires binding supervisors, die cutters and electrician. Candidates for all the above positions should have minimum 5 years exp. Email: hralrawi1997@gmail.com Die cutter For Dubai based Printing Press we require immediately: Die cutter Candidates interested and having UAE experience may apply. Email: jobs@freshnplus.com Sales executive, graphic designer Printing Press in Dubai urgently requires Sales Executive and Graphic Designer, with UAE driving license and minimum 2 - 5 years experience. Email: rukin.ppllc@gmail.com Sales executives Sales executives required with 2-3 yrs. experience in digital printing in graphics Art market. D/L & UAE experience preferred. Email: oerecruit@gmail.com Operator for Heildelberg A printing company in Abu Dhabi is urgently in need of Foil Operator for Heidelberg Cylinder and UV Printing Operator, with experience. Salary will be discussed during interview. Email: epphrrecruit@gmail.com Offset, screen & digital printer operators Offset, Screen & Digital Printer Operators required for a printing press. Call 050-4964162

Grab the Finest Prospects to enhance your career

meprinter@ meprinter.com

classified@meprinter.com

meprinter@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Mobile: +971 50 5289267, BBM: 2a9acdc7

Tel: +971 4 391 1210, Fax: +971 4 390 9561

Equipment For Sale HP Z6100 for sale HP Z6100 60" digital printer for high quality large format printing. Contact: 0557752766 Large format printing machine & cold lamination machine AED35,000 Printing Machine HP-5500 Large format with upgraded bulk ink system, with accessories. Cold Lamination Machine format size 1.5, with accessories. Contact: 0551300068 2 colour GTO SM 52 printing machine for sale AED 110,000 2 colour printing machine for sale GTO SM 52 with numbering unit Model: 1992 Imported from Germany Not used after importing Very good condition Best company Heidelberg Available for viewing anytime in Sharjah industrial area 10 Contact: 0501076218 Running advertising company for sale with production house Sharjah-based running advertising company with new screen printing machines, a big production house of 2690 sq meter (ground plus mezanine), fully furnished offices are available for sale. Location is ideal. Contact: 0566370126

ME‌Printer June 2016

Large format printing machine AED 30,000 Thunder Jet Large Format Outdoor PTG machine : 2.5m. Service agents are based in Dubai. Price includes 1 computer, RIP software, furniture, and some paper media. Hardly used for 6 months. Very good quality. Please mail or text me if you are interested. Company closing Contact: 050 2259310

Running advertising business in for sale AED 140,000 Running advertising business for sale, including printing machine, cutting plotter and all necessary tools. Contact: 0502303117

Solvent printer for outdoor applications (3.2m) AED 114,900 3.2m printing width Seiko printheads 101 Sqm per hour Perfect for outdoor applications (very durable) Prints on frontlit banner, backlit flex, vinyl. Great value for money (ink consumption AED 0.75 per SQM) Contact: 0506538642 Canon digital printing press machine for sale C700 Canon Image Press. The actual price is AED325000 (bought one year ago). All the invoices are with me and we have a contract with canon. The machine can do all the printing of business cards, brochures, flyers, magazines, folding, stapler etc. It’s a fully automated solution for your printing. Selling because one partner is leaving the country. Contact: 0555475831 Advertising business for sale – urgent AED 75,000 Great deal for those wants to start business in Dubai, UAE, without initial hassles. With LLC license you can set office freely anywhere in Dubai. Advertising Company license Activities include printing and distribution of advertising materials. All kinds of BTL jobs including designing and printing can be done (i.e brochures, corporate identity, flyers, hoarding etc) License with smart office space with ejari on Sheikh Zayed road (rent is not included in the license fee mentioned above) Entire office furniture with desktop & other accessories, Company website with copyrights. Contact: 050 24765373 Heidelberg GTO 52 machine for sale AED 130,000 Printing Machine - 2 Colour, Heidelberg GTO 52, 1995 Very good, in running condition Contact: 0508377600 DGI Printer For Sale AED 18,000 We are selling our DGI 3 Meter width Eco Solvent commercial printer. Really good in condition with minor problem in it's printing head. Contact: 0528457951

Tshirt digital printing machine (A3 size) HP Z2100 designjet commercial printer 42" with many brand new ink cartridges- AED 8,000 Large HP Designjet Z2100 printer previously used at printing shop. Great for printing large banners, posters, advertisements, pictures, etc. up to 42" wide. Have many new ink cartridges and new printheads ready to install. Similar printers priced at 15k or more. Contact: 0563819676 Running printing press business for sale AED 230,000 Running Printing Press Business For Sale With Complete Printing Unit Contact: 0556674234 Commercial Printing Machines for Sale Printing Machines for Sale 1- UV Screen printing machines with 2 Dryers and automatic loading oblique arm 2- Double Side Lamination 3- Die Cutting and Foiling Machine 4- Hydraulic Cutter 5- Pressing Machine 6- Glueing Machine 7- Double Head Embroidery Machine 8- 6 Head Screen Printing Machine 9- Flat Pressing 10- Glueing Machine Machine has never been used only assembled. Printing Press Industrial license also for sale Contact: 0503210460 Printer and 8 other machines for sale 9 machines for sale including computer 1. Seiko Outdoor Printing Machine (Condition Excellent) 2. Vinyl Lamination Machine (Max Width 137) [working condition] 3. HP designjet 6 color ecosolvent machine [working condition] [power cable missing] 4. Plotter cutting machine 5. Air compressor [working condition] 6. CNC router cutting machine [working condition] 7. Horizontal wood cutting machine 8. Computer with printing software (Monitor, Keyboard, CPU) Contact: 0558027428

Print Buyers Guide NUMBER ONE RESOURCE FOR MEDIA BUYING COMMUNITY

Launching Soon Monthly Free distribution

ME Printer, the leading print communication magazine in Middle East is pleased to present to you the Print Buyers Guide, a valuable resource guide to print service providers in UAE A great and affordable marketing solution for printers to place their products and services in front of thousands of potential print buyers Find the finest: Offset Printers Digital Printers Large Format Printers Package Printers Label Printers Repro Houses Finishing Houses

Ideal Resource for: Companies Organizations Print Buyers Media Buyers Retail Shops Procurement Officers Advertisement Agencies Event management Companies

Distribution: Industrial Zones Commercial Zones Free Zones Offices Commercial Buildings Gated Communities

www.meprinter.com

Who should advertise: Print Service Providers Package Printers Label Printers Commercial Printers Digital Printers Large Format Printers

‫ً‬ ‫فرص��ا جديدة لتركيب جه��از وللألداء‪ ،‬فقد تم‬ ‫تطوي��ر األحب��ار الناقلة لتبديل أك��واد الـ ‪RFID‬‬ ‫ً‬ ‫ً‬ ‫بفرق في الس��عر مقدم��ة أمانا مع��ززا بالمقارنة‬ ‫م��ع رموز ال��ـ ‪ .QR‬إذ تس��تخدم األحب��ار الناقلة‬ ‫ف��ي تطوير تقني��ات مثل ال��ـ ‪ TouchCode‬والتي‬ ‫ومن ضمن العديد من التطبيقات التحقق من‬ ‫أصلي��ة المارك��ة وحمايتها‪ ،‬فتقني��ات الطباعة‬ ‫الرقمي��ة تق��دم لمالك��ي الم��ركات اإلمكاني��ة‬ ‫للتوصل ألم��ان وحماية أفضل للماركة ولذلك‬ ‫ف��إن الطلب عل��ى أم��ان وحماي��ة مطورين هي‬ ‫السبب الرئيس في اعتناق الطباعة الرقمية من‬ ‫قبل مالكي الماركات‪.‬‬

‫المرونة‬

‫‪ME‌Printer June 2016‬‬

‫يطل��ب مالك��ي الم��اركات المزي��د م��ن المرونة‬ ‫الس��يما فيم��ا يتعل��ق بطباعة التغلي��ف‪ ،‬وهذه‬ ‫المرون��ة تش��ير إل��ى امت�ل�اك المزيد م��ن الوقت‬ ‫وتوفير في األس��عار وامتالك المزي��د من القدرة‬ ‫عل��ى اإلبداع‪ .‬كما أن تنوع المتطلبات يزيد من‬ ‫الحاجة إل��ى دورات العمل القصيرة‪ ،‬والتي هي‬ ‫بحد ذاتها مس��وغ هام العتن��اق تقنية الطباعة‬ ‫الرقمي��ة‪ ،‬فالطباعة الرقمية تلب��ي هذه الحاجة‬ ‫عن طريق تقديم دورات عمل قصيرة بسرعة‬ ‫وبتكلفة أقل لتسمح لمالكي الماركات معاصرة‬ ‫جمي��ع التوجه��ات‪ .‬ه��ذا وق��د ابتكرت ش��ركة‬ ‫‪ Landa‬عملي��ة "النانوغراف��ي"‪ ،‬والت��ي تأمل أن‬ ‫تجل��ب الطباع��ة الرقمي��ة إل��ى التوج��ه الع��ام‬

‫ف��ي إنت��اج التغلي��ف‪ .‬وبفضل مرونته��ا تهدف‬ ‫ه��ذه العملي��ة لتلبي��ة جمي��ع متطلب��ات مالكي‬ ‫الم��اركات‪ ،‬ومن المرجح أن تق��ود نمو الطباعة‬ ‫الرقمي��ة للتغليف بع��د انطالقها ف��ي ‪ .2015‬أما‬ ‫"النان��و غرافي" فهي عملية نفث للحبر بش��كل‬ ‫غير مباشر‪ ،‬كما تستخدم أصباغ حبر البوليمر‬ ‫ذات األس��اس المائ��ي‪ ،‬وهي موجودة بش��كل‬ ‫مرك��ز في نق��ط النان��و‪ ،‬وتلتص��ق نق��ط النانو‬ ‫بجمي��ع األس��طح م��ع أرق تغطي��ة حبري��ة في‬ ‫أي عملي��ة طباع��ة‪ ،‬إذ تج��ف نق��ط النانو قبل‬ ‫أن تحت��ك بالركائ��ز‪ ،‬ويمكن أن تس��تخدم مع‬ ‫أي مادة ف��ي عملية فائقة الس��رعات‪ .‬فالنقط‬ ‫المنتجة والش��ديدة الدقة تق��دم أعلى درجات‬ ‫األداء ف��ي التجان��س والل��ون‪ ،‬باالش��تراك مع‬ ‫مقاوم��ة عالية لالحتكاك‪ .‬كم��ا أن كمية الحبر‬ ‫ً‬ ‫ً‬ ‫الالزم��ة صغي��رة ج��دا أيض��ا وبش��كل واضح‬ ‫تخفض تكلفة المستهلكات رغم تواجد بعض‬ ‫الجدال حولها‪.‬‬ ‫فمرون��ة عملي��ة "النانوغراف��ي" ه��ي العام��ل‬ ‫الحاس��م ف��ي تحدي��د س��حب الس��وق له��ا‪،‬‬ ‫فالعملية لديه��ا اإلمكانية للطباع��ة على جميع‬ ‫ح��االت مواد التغلي��ف وأش��كالها وبتكلفة أقل‬ ‫بش��كل ملح��وظ‪ ،‬وف��ي الوقت نفس��ه تس��مح‬ ‫ب��دورات إنتاج قصي��رة وتس��هل دورات العمل‬ ‫إلنت��اج التغليف حس��ب الطلب وبوقت أس��رع‬ ‫للدورة الكاملة حسب‪. Landa‬‬ ‫وم��ع تبل��ور تقنية الطباع��ة الرقمي��ة ازداد طلب‬

‫مالك��ي الم��اركات وتج��ار المف��رق عل��ى طرق‬ ‫الطباع��ة الرقمية ف��ي الوقت الذي يس��تفيدون‬ ‫فيه من فوائد اإلنتاج واإلبت��كارات التي تقدمها‬ ‫الرقمي��ة له��م‪ ،‬وهن��اك المزي��د م��ن الحلول في‬ ‫طريقه��م لتلبية متطلبات مالك��ي الماركات من‬ ‫الطباعة الرقمية للتغليف‪.‬‬ ‫وفي دروبا س��يكون هن��اك بالتأكي��د آالت التي‬ ‫س��تحصل عل��ى الت��وازن المناس��ب للج��ودة‬ ‫وانتاجي��ة (أعل��ى) وتكلفة (أقل) والتي تس��مح‬ ‫للش��راة بإنج��از ط��رق جدي��دة بإنج��از ط��رق‬ ‫جدي��دة للتواصل مع الزبائ��ن‪ .‬هذا وإن تطوير‬ ‫الطباع��ة الرقمي��ة للملصق��ات يس��هل اإلنتاج‬ ‫بفعالي��ة أكبر وتعط��ي مالكي الم��اركات المرونة‬ ‫إلنت��اج مايري��دون وف��ي الوقت ال��ذي يريدون‪،‬‬ ‫فالمرونة التي تجلبها الطباعة الرقمية ستسمح‬ ‫لمالك��ي الم��اركات باختب��ار وإنج��اح تطبي��ق‬ ‫الطباعة الرقمية على حاجات التغليف‪.‬‬ ‫تأسس��ت س��ميثرز بيرا عام ‪ 1930‬وهي السلطة‬ ‫العالمي��ة لسلس��ة توري��د صناع��ة التعبئ��ة‬ ‫والتغلي��ف وصناع��ة األوراق والطباع��ة‪ ،‬و تقوم‬ ‫بتقديم االستش��ارات االس��تراتيجية و التقنية و‬ ‫بع��ض االختبارات و تب��ادل المعلومات و بعض‬ ‫الفعاليات لمس��اعدة الزبائن في اكتس��اب رؤية‬ ‫عن الس��وق و ف��ي تحديد الف��رص و تقييم أداء‬ ‫المنتج وإدارة مطابقة الصناعة للقوانين العامة‪.‬‬ ‫تعمل سسميثرز بيرا مع مزودي التعبئة والتغليف‬ ‫من أجل تحديد فرص نامية و رابحة‪.‬‬

‫‪44‬‬

‫الملف‬

‫الطباعة والتغليف‬

‫م��ن خاللها يق��ود مالكو الم��اركات الطلب على‬ ‫الطباع��ة الرقمي��ة للتغلي��ف‪ :‬القيم��ة المضافة‬ ‫المتمثلة بـ ‪ :‬اإلنتاج حس��ب الرغبة الشخصية‪،‬‬ ‫وحماية الماركة‪ ،‬والمرونة‪.‬‬

‫القيمة المضافة‬

‫يطل��ب مالك��و الم��اركات التمي��ز باإلضافة إلى‬ ‫أنه��م يرغب��ون ف��ي زي��ادة التعري��ف بالمارك��ة‬ ‫والتمي��ز للمارك��ة وطمئنة المس��تهلك – وجميع‬ ‫هذه العوام��ل التي يس��تطيع التغليف المطبوع‬ ‫ً‬ ‫رقميا أن يس��اعد في إحداثها‪ ،‬ونتيجة لهذا تم‬ ‫تطوي��ر عدد من األدوات الرقمية المبدعة لتلبي‬ ‫متطلبات مالك الماركة‪ ،‬فالتقنية الرقمية يمكن‬ ‫أن تخل��ق مؤث��رات تجذب االنتب��اه من خالل‬ ‫الطباع��ة المزخرف��ة‪ ،‬والقيم��ة المضاف��ة عل��ى‬ ‫الملصق��ات‪ ،‬والتي هي الس��بب ف��ي التأثيرات‬ ‫الت��ي تمتلكها الخصائص الملموس��ة للطباعة‬ ‫المس��توية البس��يطة‪ .‬فالتزيينات التي تجذب‬ ‫االنتب��اه للمنتج��ات الغالي��ة والمس��تحضرات‬ ‫التجميلي��ة‪ ،‬تق��دم قيم��ة مضاف��ة للتغلي��ف‬ ‫لتخل��ق التمي��ز الحقيق��ي للمارك��ة‪ .‬فقط��اع‬ ‫التغلي��ف الرقمي هو القس��م األكث��ر ديناميكية‬ ‫في صناعة الطباعة بأكملها مع التنافس القائم‬ ‫بين موردي المعدات والبرامج واالس��تهالكيات‬ ‫لتقدي��م حلول جديدة لتحقي��ق التقدم داخل‬ ‫قطاع تسوده التناظرية‪ ،‬ففي الواليات المتحدة‬ ‫ً‬ ‫األمريكية وكندا حققت الطباعة الرقمية ارتفاعا‬ ‫يقدر ب��ـ‪ 11%‬على امتداد العام ‪ 2013‬باس��تثناء‬ ‫آث��ار التضخ��م – وارتف��اع آخر يقدر ب��ـ‪ 17%‬في‬ ‫الع��ام ‪ ،2015‬وذلك م��ع وجود طابع��ات رقمية‬ ‫هجينة أكثر قوة قادمة مع التيار‪.‬‬

‫االنت��اج وف��ق الطل��ب الش��خصي‬ ‫وترقيم اإلصدار‬

‫التغلي��ف وف��ق الطلب الش��خصي ع��ل الرغم‬ ‫ً‬ ‫م��ن أنه قط��اع صغير ج��دا إال أنه اتج��اه رائج‬ ‫في الس��وق الحالي��ة للتغليف‪ .‬إذ أثب��ت مالكو‬ ‫الم��اركات الق��درة عل��ى المش��اركة المباش��رة‬

‫للزبائ��ن ف��ي العم��ل م��ن خ�ل�ال الطباعة وفق‬ ‫الطل��ب الش��خصي ‪ -‬وهن��اك الكثي��ر غيره��ا‬ ‫ً‬ ‫يستكشف فرصا لتوجهات مماثلة‪.‬‬ ‫ه��ذا وإن اإلنت��اج وف��ق الطل��ب ش��خصي أمر‬ ‫ش��ائع بين مالكي الماركات‪ ،‬وه��ذا ليس ألنهم‬ ‫يتمكن��ون م��ن التواص��ل أكث��ر مباش��رة م��ع‬ ‫الزبائ��ن فحس��ب‪ ،‬ب��ل ألنهم يس��تطيعون من‬ ‫خالله��ا كس��ب تأيي��د الزبائ��ن‪ ،‬فه��ذا يعطيهم‬ ‫ً‬ ‫احساس��ا بالجهود التي تبذله��ا الماركات لبناء‬ ‫عالقة معهم على الصعيد الش��خصي‪ .‬ويمكن‬ ‫للطباع��ة الرقمي��ة للتغلي��ف م��ن اإلنت��اج وفق‬ ‫الطلب للمنتجات‪ ،‬وهذه التصاميم تتغاير من‬ ‫منتج آلخر بطريقة اليمكن إنجازها باستخدام‬ ‫الط��رق التقليدي��ة للطباعة – اي وعلى س��بيل‬ ‫المث��ال تغيي��ر أطب��اق الطباع��ة يكل��ف الكثير‬ ‫واإلنت��اج حس��ب الطل��ب الش��خصي يتطل��ب‬ ‫دورات طباع��ة قصي��رة‪ ،‬وهو الحي��ز الذي تبرع‬ ‫في��ه الطباع��ة الرقمي��ة‪ ،‬فالطابع��ون الرقمي��ون‬ ‫يغيرون مسارات عملهم لتلبية متطلبات مالكي‬ ‫الم��اركات‪ ،‬والت��ي تنش��د المزيد م��ن الوظيفية‬ ‫واإلب��داع‪ .‬ه��ذا وإن هن��اك العدي��د م��ن مالكي‬ ‫الم��اركات مم��ن جرب��وا فك��رة التغلي��ف وف��ق‬ ‫الطلب الش��خصي ومنهم على س��بيل المثال‪:‬‬ ‫‪ Lindt‬الت��ي مكنت الزبائن من طل��ب التغليف‬ ‫وف��ق طلبهم الش��خصي مع اس��م ورس��الة‪ ،‬و‬ ‫‪ Heinz‬التي س��محت لهم بأن يطلب��و التغليف‬ ‫ً‬ ‫حس��ب رغبته��م الش��خصية مرفقا برس��الة "‬ ‫تحسن بسرعة " على علبهم للحساء‪.‬‬ ‫أم��ا أكث��ر حم�ل�ات التغلي��ف حس��ب الطل��ب‬ ‫الش��خصي ش��هرة في الس��وق الحالي��ة‪ ،‬فهي‬ ‫حملة كوكا كوال "شارك كوكا كوال مع‪ "... .‬وبها‬ ‫تم انتاج عل��ب وملصقات الزجاجات أضفيت‬ ‫عليها الطابع الشخصي بإضافة أسماء شائعة‬ ‫ف��ي الس��وق المحلية‪ ،‬فه��ذه الحمل��ة ضمنت‬ ‫مش��اركة جوهري��ة للزبائ��ن‪ ،‬وكمي��ات كبي��رة‬ ‫ً‬ ‫من المبيع��ات تبعا لكوكا ك��وال‪ ،‬وبما أن حجم‬ ‫الطلبي��ة كبي��ر‪ ،‬فهذا تطل��ب طباع��ة بالجملة‪،‬‬ ‫وق��د ت��م إنج��ازه باس��تخدام طابعة "الش��يت‬

‫فيد أوفس��ت "‪ .‬هذا وقد أضاءت الحملة فوائد‬ ‫ً‬ ‫الطباعة حسب الطلب الشخصي أيضا – وهو‬ ‫التوج��ه الذي‪ ،‬وف��ي حاالت عديدة‪ ،‬يتناس��ب‬ ‫وبش��كل رائ��ع مع ق��درة الطباع��ة الرقمية على‬ ‫إنج��از دورات العم��ل القصي��رة‪ .‬ونتيج��ة‬ ‫للفوائ��د الت��ي يقدمه��ا التغليف حس��ب الرغبة‬ ‫الشخصية‪ ،‬يزداد طلب مالكو الماركات عليه‪،‬‬ ‫وبما أن الطباعة الرقمي��ة تلبي متطلباتهم يقود‬ ‫هؤالء الطلب على الطباعة الرقمية‪.‬‬

‫حماية الماركات‬

‫األمان ه��و القائد الرئيس نح��و اعتناق التغليف‬ ‫والملصق��ات الرقمي��ة‪ ،‬فالدقة العالي��ة للتصوير‬ ‫الكهرضوئ��ي يس��مح بتصامي��م للنص��وص‬ ‫المصغ��رة واألنم��اط المزخرف��ة‪ .‬كم��ا أن هناك‬ ‫ً‬ ‫مسحوقا لحبر الـ‪ UV‬المتأللئ وأحبار تحتوي على‬ ‫جزيئات ميكروس��كوبية تمكن من فحصه من‬ ‫أج��ل التطبيقات متخصصة‪ .‬فه��ذه التقنيات‬ ‫يتم تطويرها باس��تمرار‪ ،‬وكذلك محتواها‪ .‬وعلى‬ ‫مدى السنوات القادمة أصبحت الطباعة الرقمية‬ ‫تمتل��ك اإلمكانية لتحقي��ق دقة أعل��ى من نافثة‬ ‫الحبر‪ ،‬وكذلك س��يقدم مسحوق الحبر واألحبار‬ ‫خصائص أمان جديدة من أجل محاربة التقليد‬ ‫وحماية الماركة‪.‬‬ ‫أم��ا بمايتعلق بمصطل��ح التعق��ب والمالحقة ؛‬ ‫فق��د أصبح هن��اك المزيد من التش��ريع لتعقب‬ ‫المغلف��ات المنفردة للمس��تحضرات الدوائية‪،‬‬ ‫ً‬ ‫وهن��اك المزي��د قدم��ا‪ ،‬إذ أصب��ح المس��تخدم‬ ‫ً‬ ‫النهائ��ي قادرا عل��ى المصادقة عل��ى المغلفات‬ ‫ع��ن طري��ق التعرف بواس��طة رمز ال��ـ ‪ QR‬على‬ ‫ً‬ ‫ً‬ ‫س��هال‬ ‫الهوات��ف الذكية ليجعل من العملية أمرا‬ ‫ً‬ ‫وس��ريعا‪ .‬فف��رص حماي��ة وتأمي��ن المارك��ة‬ ‫بواسطة التغليف قد تم تمكينها نتيجة األحبار‬ ‫الناقلة‪ ،‬وس��وق األحبار الناقلة ق��د تم تجهيزه‬ ‫للتطوير في الس��نوات القادمة‪ .‬أجيال جديدة‬ ‫م��ن األحب��ار الناقل��ة الس��يما األحب��ار الرقمية‬ ‫المط��ورة ذات أس��اس م��ن م��واد كالكرب��ون‬ ‫والفض��ة والذه��ب والباالديوم‪ ،‬والتي س��تقدم‬

‫الطرق األربع التي يتبعها مالكو الماركات وتقود متطلبات السوق‬ ‫إن سوق الطباعة الرقمية للتغليف والملصقات‬ ‫سوق س��ريع التغيير‪ ،‬وقد توقع له سميذرز بيرا‬ ‫االس��تمرار ف��ي النم��و خ�ل�ال الس��نوات القليلة‬ ‫القادم��ة‪ ،‬ونتيجة له��ذا يطور متعه��دو المعدات‬ ‫المعدات الرقمية من أجل التوجه العام لس��وق‬ ‫التغلي��ف‪ .‬كم��ا أن س��وق الطباع��ة الرقمي��ة‬ ‫ً‬ ‫للتغلي��ف والملصق��ات مس��تمر عالمي��ا ف��ي‬ ‫التوس��ع بس��رعة‪ ،‬وه��ي تع��ود لمحدودية مدة‬ ‫دورة العم��ل‪ ،‬ومرحل��ة الصناع��ة األخيرة التي‬ ‫تعن��ى بتصنيع المنتجات حس��ب طلب الزبون‬ ‫وترقي��م اإلص��دارات واإلنتاج حس��ب الطلبات‬ ‫ش��خصية‪ ،‬وكذل��ك العوامل الطبيعي��ة وهناك‬ ‫المزيد‪.‬‬ ‫ه��ذا ويتنبأ "س��ميذرز بي��را" (الس��لطة العالمية‬ ‫لسلس��ة توري��د صناع��ة التعبئ��ة والتغلي��ف‬ ‫وصناع��ة األوراق والطباع��ة) ب��أن الطباع��ة‬ ‫الرقمي��ة للتغلي��ف س��يفوق نموه��ا الضع��ف‬ ‫وت��زداد م��ن ‪ 6.6‬ملي��ار دوالر ف��ي ‪ 2013‬لتصل‬ ‫إل��ى ‪ 14.4‬مليارف��ي الع��ام ‪ .2018‬إذ أن هن��اك‬ ‫توجه��ات مختلفة تقود س��وق الطباعة الرقمية‬ ‫للتغلي��ف نحو األمام فعلى س��بيل المثال‪ ،‬فإن‬ ‫التطوي��ر في ه��ذه التقنية هو المحرك الرئيس��ي‬ ‫ومالك��و الم��اركات بالتحديد هم م��ن يقود هذا‬

‫النم��و‪ .‬إذ اعت��اد مالك��و الماركات عل��ى التمييز‬ ‫بي��ن البائ��ع ومنافس��يه إذ يمك��ن للتغليف أن‬ ‫يم��د مالكي الم��اركات وبائعي المف��رق بفرصة‬ ‫لترويج قي��م المارك��ة ودعم خبرة المس��تهلك‪،‬‬ ‫وأما المتطلبات التي لدى مالكي الماركة وبائعو‬ ‫المف��رق في تغليفهم فهي موائم��ة التغليف من‬ ‫حي��ث الق��وة والمقاوم��ة والش��كل‪ ،‬فمقبولي��ة‬ ‫الغرافيكي��ات للمس��تهلك لحفظ جودة ش��كل‬ ‫المارك��ة‪ ،‬وق��درة التصمي��م والغرافيكيات على‬ ‫ترويج المبيعات‪ ،‬وتقدي��م المعلومات للزبائن‪،‬‬ ‫وق��درة التغلي��ف عل��ى األداء ف��ي خ��ط التعبئة‬ ‫خ�ل�ال أي من أنظمة التوزيع ف��ي مرفقات البيع‬ ‫ً‬ ‫بالمفرق وأخيرا على مستوى الزبون‪.‬‬ ‫ه��ذا وباإلم��كان رؤية الرقمية عل��ى أنها الطريقة‬ ‫المؤث��رة لتلبي��ة بع��ض م��ن متطلب��ات مالكي‬ ‫ً‬ ‫الماركة ف��ي تغليفهم‪ ،‬وتظهر الصعوبات إجماال‬ ‫عل��ى أي ح��ال بالنس��بة لمالك��ي الم��اركات‬ ‫م��ن كونها متش��كلة م��ن العديد من األقس��ام‬ ‫المختلف��ة‪ .‬وم��ع اخت�ل�اف الطلب��ات واآلراء‬ ‫حول االس��تراتيجية األفض��ل لمضاعفة الربح‬ ‫تنج��ذب أقس��ام التس��ويق نح��و التوس��ع في‬ ‫ف��رص التس��ويق والت��ي أصبح��ت متاحة من‬ ‫خ�ل�ال الطباع��ة الرقمي��ة؛ كترقي��م اإلص��دار‬

‫والتس��ويق الم��راد واإلنت��اج حس��ب الرغب��ة‬ ‫الش��خصية وحس��ب طل��ب الزبائ��ن واألقلمة‬ ‫واإلص��دارات الخاص��ة وتأيي��د المس��تهلك‬ ‫والتغلي��ف التفاعلي مثل ترمي��ز الـ‪ .QR‬هذا وقد‬ ‫ً‬ ‫تكون األقس��ام األخرى أقل حماسا‪ ،‬إذ ينبغي‬ ‫عليه��م أن يتحمل��وا النفق��ات الت��ي س��تترتب‬ ‫عليه��م ج��راء تحوي��ل اس��تراتيجياتهم نح��و‬ ‫الطباعة الرقمية‪ .‬وقد تالقي األقس��ام القانونية‬ ‫ً‬ ‫مخاوفا ف��ي مايتعلق بمهمة الحفاظ على نظام‬ ‫البرنام��ج ال��ذي يتأل��ف م��ن نس��خ عدي��دة‪،‬‬ ‫باإلضافة إلى تعريفه‪.‬‬ ‫ً‬ ‫بم��ا أن المحت��وى ق��د يك��ون متغاي��را تح��ت‬ ‫الطباع��ة الرقمي��ة‪ ،‬وكذل��ك األقس��ام المالي��ة‬ ‫التي قد تخف��ق في إيجاد مبررلألس��عار األعلى‬ ‫للوح��دة ف��ي الطباع��ة الرقمي��ة‪ ،‬إذا م��ا قورنت‬ ‫بغيره��ا م��ن ط��رق الطباع��ة األكث��ر تقليدي��ة‪،‬‬ ‫والمصمم��ون ووظائ��ف الش��راء ق��د يج��دون‬ ‫ً‬ ‫مخاوف��ا اضافية بمايتعلق بأعب��اء العمل التي‬ ‫س��يواجهونها والنتيجة المحتملة لوجوب تعلم‬ ‫طرق إنتاج جدي��دة‪ ،‬واحتمالية زي��ادة مخاطر‬ ‫الوق��وع ف��ي األخط��اء‪ .‬ورغ��م ه��ذه التعقيدات‬ ‫مازال��ت في تصاعد تقودها الفوائد التي تقدمها‬ ‫لمالك��ي الماركات‪ ،‬وهن��اك طرق أربعة رئيس��ة‬

‫‪ME‌Printer June 2016‬‬

‫‪46‬‬

‫الملف‬

‫الطباعة الرقمية للتغليف‬

‫‪ME‌Printer June 2016‬‬

‫الطباعة الرقمية للتغليف‬

‫‪47‬‬

THE MOST COMPREHENSIVE

ONLINE RESOURCE ON GRAPHIC ARTS

INDUSTRY IN THE

MIDDLE EAST Monday

wikimeprinter encyclopedia of printing knowledge

Mondayprinter.com is our weekly online newsletter and a perfect companion to your breakfast every Monday morning

An encyclopedia of regional and global printing knowledge. Enjoy the information and enhance it by contributing and editing content

Pr inter.com

Meprinter.com is your ultimate destination for Middle East Printing Industry in 2 languages; Arabic & English

NOT TO BE MISSED FEATURES

> Get the latest regional and international news > Read articles and blogs by industry specialists > Learn about trade events around the region and globe > Access job opportunities > Get the resume of the perfect candidate for your job > Check our library of insightful white papers > Post comments > Read ME Printer Magazine online > Search and post your classifieds ads online > Share ME Printerâ&#x20AC;&#x2122;s website content with your friends and colleagues

P.O.Box 502183, Dubai- UAE, Tel: +971 4 391 1210, Fax: +971 4 390 9561 Email: info@meprinter.com, www.meprinter.com

‫مقالة خبير‬

‫خطوات التوظيف‬

‫‪3‬‬

‫اآلن وق��د اخترت المرش��ح المناس��ب‪ :‬ال ترمه��م في عرض‬ ‫البحر وتقطع بهم الس��بل وبالقيام بالتف��اف صغير على تلك‬ ‫الجملة فإن حققوا جميع الش��روط السابقة لم قد ترميهم في‬ ‫ً‬ ‫عرض البحر؟ لقد اس��تثمرت أياما وربما آالف ال��دوالرات على المصادر‬ ‫م��ن أجل الحص��ول على أفضل النتائ��ج لجميع المش��تركين‪ ،‬كما أنك‬ ‫بحاجة للعمل على الحفاظ على التوافق بين القديم والجديد‪.‬‬

‫أ‬

‫ً‬ ‫قلي�ل�ا إن كان هناك‬ ‫احتو أعض��اء فريقك الجدد‪ :‬ق��د يؤثر األمر‬ ‫اثني��ن منكم فقط قل��د الن��اس مناصبهم بالطريق��ة الصحيحة‬ ‫وبأم��ان أثن��اء عملي��ة هادف��ة ومدروس��ة للتأك��د أن الترحي��ب االبتدائي‬ ‫والش��هور األول��ى تق��دم خلفي��ة جيدة ح��ول موظفي��ك وثقافة ش��ركتك‬ ‫وعملك‪.‬‬

‫ب‬

‫ً‬ ‫الحفاظ على التوافق‪ :‬االنسحاب بـ"نحن مشغولون كثيرا" هي‬ ‫عب��ارة تدل على قصر ش��ديد في النظر‪ ،‬ف��إذا كان الجهد الذي‬ ‫تبذل��ه ً‬ ‫قليال أو لم تقم بش��يء على اإلطالق لخلق االنس��جام‪ ،‬فالعواقب‬ ‫ستكون بشكل عام سلبية‪ ،‬فعالقات االنسجام في مقر العمل يمكن أن‬ ‫تنمو لتكون عشبة ضارة أو زهرة إنه اختيارك‪.‬‬

‫ت‬

‫ق��م ببث الق��وة ف��ي موظفيك‪ :‬الجمي��ع يري��د الحصول على‬ ‫ً‬ ‫القي��ادة إال أن��ه م��ن المس��تحيل أن يك��ون الجمي��ع قائ��دا‪،‬‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫فالتف��رد يش��كل حاف��زا‪ ،‬فأنا ل��م أر بع��د محترفا جي��دا ومبدع��ا يريد‬ ‫ً‬ ‫أن يك��ون ج��زءا من آل��ة‪ ،‬فالمحترفون م��ن أمثال ه��ذا يقاومون أخذ‬ ‫المب��ادرات والتحدي��ات مال��م تك��ن العملي��ة واضح��ة وس��يتجنبون‬ ‫المخاط��ر الموضوعة‪ ،‬وفي نهاية األمور لم يج��ب عليهم أال يفعلو هذا‪،‬‬ ‫فالموظف��ون الذي��ن قابلتهم ناقش��وا األم��ر وأبدو رغبتهم بأن يش��عروا‬ ‫باإلله��ام‪ ،‬فه��م يتوق��ون للعم��ل والتركي��ز على األم��ور المهم��ة‪ ،‬أي أن‬ ‫ً‬ ‫يندمج��وا وأن تكون ه��ذه األم��ور مس��ؤوليتهم‪ ،‬فالجمي��ع تقريبا يريد‬ ‫أن يك��ون المفت��اح الرئيس��ي للنجاح في الش��ركة‪ ،‬وفوق ه��ذا كله أن‬ ‫ً‬ ‫يك��ون قادرا على أخذ القرارات المهمة بتفرد‪ .‬إذا لماذا يقول أصحاب‬ ‫العم��ل أن مايحدث هو العكس تماما‪ .‬أين ومن وكيف وماس��بب هذه‬ ‫الهوة المأساوية‪.‬‬

‫‪4‬‬

‫‪ME‌Printer June 2016‬‬

‫أبقه��م س��عداء‪ :‬وأنا هن��ا ال أتحدث ع��ن رمي بت�ل�ات الورود‬ ‫عن��د أقدامه��م ولك��ن م��ا أقترحه ه��و محاول��ة فه��م الرغبات‬ ‫واالحتياج��ات الفردية لهم فالحكمة التي تق��ول بأنه من الصعب إيجاد‬ ‫الن��اس الجيدين هي حكم��ة صحيحة وإيجاد الن��اس الجيدين يصبح‬ ‫أكث��ر صعوبة لذا دعنا نبحث عن طرق إيجابية إلبقاء موظفيك س��عداء‬ ‫بم��ا يقومون ب��ه دعنا نلق��ي نظرة عل��ى بعض الط��رق اإليجابي��ة إلبقاء‬ ‫موظفيك يستمتعون بما يفعلونه‪.‬‬

‫‪49‬‬

‫ً‬ ‫االعتراف‪ :‬ش��يء بس��يط ككلمة ش��كرا أو التربيت على الظهر أو‬ ‫ً‬ ‫االعتراف بعمل جيد قاموا به كلها تعد طريقا رائعة ً للبدء‪ ،‬فمتى‬ ‫كانت آخر مرة ش��كرت بها أحدهم على عمل قام به بشكل جيد‪ ،‬أوقلت‬ ‫ل��ه عي��د ميالد س��عيد أو قدم��ت قالب حلوى ف��ي يومهم الممي��ز؟ وهناك‬ ‫طرق عديدة إلضفاء المرح على يوم أحدهم – جرب يوم س��كان هاواي‬

‫أ‬

‫والجمعة السوداء وأيام القبعة المجنونة األمر سهل إذا حاولت‪.‬‬

‫ب‬

‫ً‬ ‫اس��أل واس��تمع‪ :‬هذا يبدو غامضا للبعض على أي حال كيف‬ ‫ستشعر إن س��ألك أحدهم كيف حالك بصدق؟ االحترام واحد‬ ‫ً‬ ‫من أروع المحفزات وهوال يكلف شيئا أما قيمته فهي التقدر بثمن‪.‬‬

‫ت‬

‫ق��دم المكاف��آت بانتظ��ام‪ :‬فكم��ا االعت��راف مهم كذل��ك تقديم‬ ‫المكاف��آت بالطبع فمقولة "أرن��ي المال" لجي��ري مغواير يفترض‬ ‫أن تثب��ت ب��أن الحص��ول عل��ى الم��ال ه��و األفض��ل إال أن إحصائيات‬ ‫االستطالعات تثبت أن األفعال البس��يطة والنابعة من اعتبارات صادقة‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫واللطف في األجواء قد س��جلت معدال على األقل مس��اويا وغالبا ما كان‬ ‫يس��تقبل بش��كل أفضل من المال‪ ،‬ربما إعطاء إجازة ألم شابة لتحظى‬ ‫ً‬ ‫ببعض الوقت لنفس��ها أو وقت أبكر ألب ليقضي وقتا مع أطفاله أنت تفهم‬ ‫وجهة نظري – أصغ واعلم والحظ وفوق هذا كله يجب أن تقدر – فنحن‬ ‫في النهاية ناس مثل بعضنا‪.‬‬ ‫ً‬ ‫ج قم باإلنهاء قبل أن يقرع الجرس األخير‪ :‬مبتدئا بهذه المالحظة‬ ‫المثي��رة للجدل أريد أن أضع نصب عينيك هذه العبارة "نظرية‬ ‫التفاح��ة العفنة ف��ي الدلو" أو "االس��تخدام بع��د انته��اء الصالحية" قلها‬ ‫بالطريقة التي تش��اء‪ ،‬فالحقيقة القاس��ية إذا أبقيت على الموظفين لديك‬ ‫ً‬ ‫وكان الوضع ش��ائكا بالنس��بة لك و لآلخرين‪ ،‬يج��ب أن تقف وتتحضر‬ ‫لفع��ل ش��يء‪ ،‬ويمكنك أن تبدأ بمحادثة غير رس��مية وربما استش��ارة أو‬ ‫ً‬ ‫ربم��ا حديث خارج االستش��ارة‪ ،‬وف��ي نهاية اليوم إذا لم تك��ن قادرا على‬ ‫ً‬ ‫ً‬ ‫ح��ل مااليمكن حله‪ ،‬اذا يجب أن تقل��ب الصفحة وتمضي قدما‪ ،‬فاأللم‬ ‫الذي يدوم لوقت قصير اليهم‪.‬‬

‫الخالصة‬

‫في مجتمع اليوم لم تعد طرق الحصول على عمل رحلة بس��يطة أوحتى‬ ‫ً‬ ‫ً‬ ‫مخطط له��ا‪ ،‬فالموظفون في الماض��ي دخلو العمل غالب��ا بالبدء صغارا‬ ‫ً‬ ‫وتنمي��ة مهاراته��م والعمل العتالء الس��لم الوظيفي‪ ،‬كما يقول��ون‪ ،‬ونادرا‬ ‫ماكان الموظفون يتعرفون على التميز أمامهم ببساطة‪ .‬مالسبب؟ وذلك‬ ‫بس��بب عدم ح��دوث أي تغيير ف��ي مهاراته��م والتدري��ب‪ ،‬ودورة الحياة‬ ‫الطويل��ة للمنتج��ات والعديد من الن��اس المتمرس��ين‪ ،‬والذين يتطلعون‬ ‫للمناصب‪.‬‬ ‫الي��وم وفي المس��تقبل نح��ن نرى العك��س‪ ،‬فالتقنيات تتقدم بس��رعة و‬ ‫دون هوادة لتقود تغييرات هائلة في المعدات‪ ،‬والتقاليد أخذت بالتالشي‬ ‫ف��ي هذه الصحوة‪ ،‬وفوضى التغيير الس��ريع تنمو‪ ،‬فاآلن يرى الموظفون‬ ‫مناصبهم في شركتك كسلسلة "تعلم الخبرات" لرفع كل منصب جديد‬ ‫وزيادة قيمته إلمدادهم وعائالتهم باإلستقرار‪ ،‬فقد فقدت الطرق القديمة‬ ‫ف��ي التعليم والتدريب قواعده��ا مع ازدياد تعقي��د وذكاء طالبي التوظيف‬ ‫والذين تأثروا بش��بكات التواصل االجتماعي الضخمة والس��يما ظاهرة‬ ‫"المعرفة بضغطة زر" عندما تقوم ببس��اطة بـ "س��ؤال جوجل أو س��يري"‬ ‫عن إجاب��ات لبناء مهارات خطي��رة والنمو‪ ،‬فنتائج هذه الش��بكة هي أننا‬ ‫نش��هد تغي��رات اجتماعي��ة وتقوية للموظفين‪ .‬اس��أل نفس��ك عن مدى‬ ‫جهوزيت��ك في في تحفيز العمليات موقع العمل؟ وكيف س��وف تعيد بناء‬ ‫ولماذاتحتاج ثقافتك إلعادة خلق من جديد‪.‬‬

‫ف��ي حي��ن كان الموظف المناس��ب هبة عظيم��ة‪ ،‬فإنه من المأس��اوي أن‬ ‫يكون العكس صحيح بشكل مس��اوي‪ ،‬فالموظف الخطأ قد يكون العبئ‬ ‫ً‬ ‫األكبر على عملك‪ ،‬حس��نا ! أنا لس��ت بالضرورة أوجه أصابع االتهام نحو‬ ‫موظفي��ك‪ ،‬ولك��ن خذ هذا المث��ل القديم بعي��ن االعتبار "يلزمن��ا راقصين‬ ‫ً‬ ‫لتأدية التانغو" ‪ ،‬والحقيقة أنه في رحالتي نادرا ما كنت أش��هد مش��كلة قد‬ ‫تم خلقها من قبل موظف واحد بمفرده دون وجود آخرين يساهمون فيها‪.‬‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫الناس من البش��ر‪ ،‬وهذا يعني أنهم يمثلون تقريبا عددا ال نهائيا من اآلراء‬ ‫المختلفة‪:‬‬ ‫‪ - 1‬الناس لديهم آراء تختلف عن بعضها حول أي موضوع‪.‬‬ ‫‪ - 2‬يرى الناس اإلجابات والحلول لنفس المش��كلة من نطاق واسع من‬ ‫وجهات نظر مختلفة‪.‬‬ ‫ً‬ ‫‪ - 3‬الناس يمتلكون جوانبا لشخصياتهم وفيها العديد من الصفات‪.‬‬ ‫‪ - 4‬يرى الرجال والنساء األشياء بطريقة تختلف عن بعضها‪.‬‬ ‫ً‬ ‫ً‬ ‫‪ -5‬آخي��را وليس آخرا فإننا ننم��ي ميزات وتركيبات من الطباع من العائلة‬ ‫واألصدقاء والمعارف‪.‬‬ ‫لذلك من األفضل تقبل تلك الحقيقة والتس��ليم بها‪ ،‬في الواقع س��يكون‬ ‫ً‬ ‫األمر ً‬ ‫ممال جديدا أن يكون جميعنا متشابهون‪.‬‬ ‫ً‬ ‫ً‬ ‫لق��د علمتني خبرت��ي التي تزيد عن ثالثة عق��ود مهاراتا كثي��رة‪ ،‬واآلن أنا‬ ‫ً‬ ‫ً‬ ‫أتعل��م طرق��ا جدي��دة كليا والت��ي تعكس حقيق��ة مقر العمل‪ ،‬أن��ا أعترف‬ ‫ً‬ ‫مسترجعا أنه كان بإمكاني أن أكون صاحب عمل أفضل بكثير‪ ،‬وهناك‬ ‫ماليين األس��باب لم��اذا يمكنني أن أمعن ف��ي التفكير في ه��ذا التعليق‪،‬‬ ‫إال أنني س��أضمن ه��ذا عدة مفاتيح رئيس��ية – تتضمن ضغط العمل‪،‬‬ ‫ً‬ ‫المه�ل�ات‪ ،‬الزبائن الالواقعيين الذين يصعب إرضاؤهم (فهم ناس أيضا‬ ‫أو عل��ى األقل معظمه��م)‪ ،‬إدارة العم��ل ‪ /‬توازن الحي��اة ‪ .....‬ونعم هذه‬ ‫القائمة قد تكون ال نهائية‪.‬‬ ‫ً‬ ‫بالع��ودة لما س��بق‪ ،‬فإن��ه وبرأيي أن العام��ل الوحيد واألكثر اس��هاما مع‬ ‫مصنعي الطباعة والش��ارات المبدعة يمكن تلخيص��ه في جملة وحيدة‬ ‫وه��ي "إن المحترفي��ن المبدعي��ن رائع��ون ف��ي صناعة األش��ياء‪ ،‬لكنهم‬ ‫ضعيف��ون في إدارة ه��ذه العملية" وهذا ه��و األمر نفس��ه المتعارف عليه‬ ‫ً‬ ‫قديم��ا أن عمل اليد اليمنى واليد اليس��رى هي م��ن اختصاص العقل –‬ ‫اإلبداع يتعارض و المنطق‪.‬‬ ‫إذا مالذي يمكن أن نستنتجه مماسبق؟ إن اإلبداع يأتي بالفطرة لمعظم‬ ‫حرفيي الطباعة والشارات‪ ،‬إال أن إدارة تعقيدات مهارات الناس‪ ،‬وجدولة‬ ‫المش��اريع‪ ،‬وضغط العمل والمراجعة بآخر الشهرإلعداد الفواتير‪ ،‬ليست‬ ‫كذلك وأنا أتمنى هنا أنني قد قمت بإثارة موضوع بالغ األهمية‪.‬‬

‫دعنا نأخذ بعين االعتبار بعض الخيارات من أجلك‬

‫‪1‬‬

‫رتب للتوظيف ببطء – انته بس��رعة‪ :‬ربما قد ينظر إلى هذه‬ ‫ً‬ ‫العبارة ببساطة على أنها عبارة غير صحيحة سياسيا‪ ،‬دعني‬ ‫أوضح لك األمور إن ما أحاول طرحه طريقة موثوقة وبطيئة من‬

‫أ‬

‫هل العم��ل حقيقي‪ :‬إن أول األمور وأكثره��ا أهمية‪ ،‬أن تقيم هذا‬ ‫المنص��ب بحكم��ة‪ ،‬فأن��ت س��وف ثؤثر ف��ي حي��اة الكثيرين في‬ ‫موظف��ك المحتمل وطاقم العمل الحال��ي الخاص بك‪ ،‬وكل أولئك الذين‬ ‫ً‬ ‫ً‬ ‫يتبعونك��م‪ ،‬وكثي��را ج��دا ماكنت أرى ق��رارات توظيف ت��م اتخاذها على‬ ‫عجلة‪ ،‬ودون تفكير جدي‪ ،‬فأنت تتوسط بين أحالم الناس وآمالهم وأن‬ ‫تمعن التفكير في المنصب بشكل جدي وبحرص شديد‪.‬‬

‫ب‬

‫ق��م بعملية إجراء مقابلة العمل ببطء‪ :‬ك��ن على توافق وتوازن‬ ‫مع التنظيمات مثل قوانين الخصوصية‪ ،‬وكل قوانين التوظيف‬ ‫الفيدرالي��ة‪ ،‬وكذلك القوانين الخاصة بالوالية‪ ،‬ثم حس��ن نوعية صيغة‬ ‫المقابلة‪ ،‬فهذا يس��مح لكال الفريقين أن يعلم المزيد عن اآلخر‪ ،‬وال تخف‬ ‫من إجراء مقابلة أخرى‪.‬‬

‫ت‬

‫البحث‪ :‬خذ وقتك في مراجعة كل المراجع التي تم تقديمها‪ ،‬وكل‬ ‫الوس��ائل التي يمكن��ك اللجوء إليها للتأكد من توافق الش��خص‬ ‫مع المنصب المتوفر بأفضل مايمكن‪.‬‬

‫جون فيلد‬ ‫المستشار اإلداري في‬ ‫" كونترول زون كونسلتينغ "‪.‬‬

‫ً‬ ‫معرفة م��ن توظف‪ :‬جوانب الش��خصية تجعلك ق��ادرا على فهم‬ ‫خصائص ش��خصية المتقدم وعندما تكتمل جوانب ش��خصية‬ ‫ً‬ ‫المحترف‪ ،‬فهذا سيريك مدى الكفاءة التي سيعمل بها أعضاء فريقك سويا‪.‬‬

‫ج‬

‫‪2‬‬

‫ً‬ ‫إيجاد الش��خص المناس��ب‪ :‬مج��ددا هناك عالقة مباش��رة‬ ‫بي��ن كمي��ة الجه��ود المبذول��ة في تحقي��ق أفض��ل النتائج‪،‬‬ ‫فوض��ع إع�ل�ان ف��ي الصحيف��ة المحلية يجعل م��ن إعالنك‬ ‫ً‬ ‫مق��روءا ضم��ن نطاق محل��ي‪ ،‬في حين أن االس��تثمار من خ�ل�ال مواقع‬ ‫ش��بكة تجاري��ة للق��راءة على نطاق أوس��ع‪ ،‬وف��ي أخباره��م اإللكترونية‪،‬‬ ‫ووكاالت التوظيف المحترفة سيكون له عوائد‪.‬‬ ‫ً‬ ‫ً‬ ‫اصن��ع إعالن��ا عظيما‪ :‬فصياغ��ة الكلمات تحتاج أن تتناس��ب‬ ‫والمنص��ب وأن تح��ث المتق��دم عل��ى الق��راءة واالنضم��ام مع‬ ‫اإلمكانية لهذا المنصب‪.‬‬

‫أ‬

‫ب‬

‫قل الحقيقة‪ :‬اإلعالن��ات المكتوبة بإبداع رائعة‪ ،‬إال أنه وفي نهاية‬ ‫اليوم ينبغي أن تتضح الحقائق‪.‬‬

‫ً‬ ‫أنش��ئ وصفا للعمل‪ :‬إن كنت ال تعلم مالذي تريده فأي ش��يء‬ ‫س��يفي بالغرض وخ��ذ عبرة من بحث��ك حول م��دى واقعية هذا‬ ‫العمل لتش��كيل وصف يصي��ب خاصية هذا العمل ف��ي العمق ومن ثم‬ ‫تأكد من الشخص األفضل لهذا الدور‪.‬‬

‫ت‬

‫ً‬ ‫ج اسمح لنفسك بالمرونة‪ :‬فالشخص المناسب تماما قد ال يكون‬ ‫ً‬ ‫موجودا في الوقت الذي تريده وأم��ا الطريقة الديناميكية والمرنة‬ ‫ً‬ ‫ً‬ ‫الت��ي يج��ب أن تتبعها فه��ي أن تتضمن تدريب��ا ممكنا والتعلي��م أو دعم‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫المتقدم الجيد جدا للمساعدة‪ ،‬وليصبح موظفا قائما بحد ذاته‪.‬‬

‫‪ME‌Printer June 2016‬‬

‫أنا ال أحاول أن أحل هذه المشكلة المعقدة باستخدام ألف من الكلمات‬ ‫اإلضافي��ة‪ ،‬إال أن القليل من الخطوات قد تدلك على الطريق التي ينبغي‬ ‫أن تس��لكها لتحس��ين التفاع��ل بينك وبين فريقك بش��كل رائ��ع‪ ،‬وربما‬ ‫ً‬ ‫يكون ذلك أيضا مع أولئك الزبائن الذين يصعب إرضاؤهم‪.‬‬ ‫وهذه بعض الخطوات التي قد تساعدك في فعل هذا‪:‬‬

‫أجل سياساتك للتوظيف والتي تحتاج العديد من الخطوات اإليجابية‪:‬‬

‫‪50‬‬

‫مقالة خبير‬

‫خطوات التوظيف‬

‫الموظف المناسب هبة عظيمة‬ ‫معرفة من توظف‪ ،‬وما مدى الكفاءة التي سيعمل بها أعضاء‬ ‫ً‬ ‫فريقك سويا‪ ،‬وبث القوة في موظفيك‬

‫‪ME‌Printer June 2016‬‬

‫جون فيلد المستشار اإلداري في " كونترول زون كونسلتينغ "‪.‬‬

‫‪51‬‬

‫سؤال وجواب مع أشرف ناثان‪ ،‬رئيس قسم االتصاالت الجرافيكس‬ ‫في زيروكس مصر‬ ‫"نحن نتوقع أن نرى تطبيقات طباعة أكثر تفاعلية في مصر"‬ ‫ما ه��ي توقعاتك من الس��وق المصرية فيما يتعلق‬ ‫بإط�ل�اق زيروك��س ‪ Trivor 2400‬و ‪Brenva HD‬؟‬ ‫كي��ف ستتناس��ب تل��ك الطابع��ات م��ع "منطق��ة‬ ‫االضطرابات" حسب وصفها من قبل ‪ Infotrends‬؟‬ ‫أن مجموع ��ة أجه ��زة ‪ inkjet‬الجدي ��دة ‪Trivor and‬‬ ‫‪ Brenva‬تتمي ��ز بقل ��ة التكاليف م ��ع االنتاجية العالية‬ ‫و الس ��رعات الفائق ��ة الخاصة بطباع ��ة األحبار على‬ ‫‪ cut-sheet‬مم ��ا يمثل ثورة ف ��ي عالم الطباعة‪ .‬لذلك‬ ‫تتناس ��ب ه ��ذه الطابعات م ��ع ظروف ه ��ذه المنطقة‬ ‫بحسب وصف ‪.Infotrends‬‬ ‫تأخ ��ذ الطابعت ��ان بعض الق ��درات الراقي ��ة المتوفرة‬ ‫بطابع ��ات الحب��ر (مث ��ل سلس ��لة منتج ��ات ‪)iGen‬‬ ‫وتضعه ��ا ف ��ي اط ��ار س ��وق انظم ��ة الحب ��ر الناف ��ث‪.‬‬ ‫تتمي ��ز طابع ��ة ‪ Brenva HD‬بالعدي ��د م ��ن المزاي ��ا‬ ‫ّ‬ ‫منه ��ا أنه ��ا م ��زودة ب ��أداة تقدي ��ر الحبر ال ��ذي تمكن‬ ‫العم�ل�اء م ��ن تقدي ��ر كمي ��ة الحب ��ر المس ��تخدمة في‬ ‫الطباع ��ة‪ ،‬باإلضاف ��ة إلي نظام إدارة األل ��وان للتمييز‬ ‫بي ��ن النصوص والرس ��ومات والص ��ور وتعزيز جودة‬ ‫الصورة‪‌،‬كم ��ا أنه ��ا م ��زودة ب ‪spectrophotometer‬‬ ‫للمس ��اعدة ف ��ي معايرة االل ��وان‪ .‬إل ��ى جانب وضع‬ ‫‪ K-Only‬بحيث يتم تشغيل الطابعة بأفضل كفاءة‬ ‫من ناحية التكاليف في وضع اللون الواحد‪.‬‬ ‫أم ��ا طابع ��ة ‪ Trivor 2400‬فتجم ��ع بي ��ن األداء العالي‬ ‫والس ��رعة الفائق��ة (‪ 551‬ق ��دم‪ 168/‬مت ��ر ف ��ي الدقيقة‬ ‫لألل ��وان؛ ‪ 656‬قدم‪ 200/‬مت ��ر في الدقيقة ف ��ي األلوان‬ ‫الحادي ��ة) وكل ه ��ذا باس ��تخدام مس ��احة صغيرة‪.‬‬ ‫تس ��مح هذه الطابعة للمطابع بالتوسع في المنتجات‬ ‫التي يقدموها لتشمل طباعة الكاتالوجات والمجالت‬ ‫والكت ��ب الملونة‪ ،‬مما يمنح المس ��تخدمين ً‬ ‫مزيدا من‬ ‫التنوع في خدماتهم‪ .‬كما انها مزودة بتكنولوجيا تعمل‬ ‫على تقديم صور عالية الجودة بما في ذلك تحسين‬ ‫الكثاف ��ة أثن ��اء الطباع ��ة‪ ،‬وتكنولوجي ��ا ‪،Clear pixel‬‬ ‫والكشف عن الجيت المفقود وتصحيح ذلك‪.‬‬ ‫ما هي فرص النمو الجديدة لزيروكس في مصر؟‪،‬‬ ‫م��ا هي ف��رص نم��و مقدمي خدم��ة الطباع��ة فيما‬ ‫يتعلق بالتطبيقات الجديدة؟‬ ‫ً‬ ‫ليس هناك شك في أن تطور التطبيقات األكثر ذكاءا‬ ‫في األسواق الرئيسية المختلفة سيدفع التكنولوجيا‬ ‫إلى األمام في المس ��تقبل القريب ف ��ي مصر‪ .‬ونتوقع‬ ‫أن ن ��رى المزي ��د م ��ن تطبيق ��ات الطباع ��ة التفاعلية‬ ‫ووس ��ائط الطباع ��ة الجدي ��دة التي س ��تتطلب تقنية‬

‫كيف يمكن لهاتين الطابعتين مساعدة زيروكس‬ ‫على االستحواذ على سوق ‪ inkjet‬في مصر؟ من‬ ‫ه��و عميلك��م المس��تهدف في مصر فيم��ا يختص‬ ‫بهاتين الطابعتين؟‬ ‫الطابعت ��ان تمث�ل�ان أول حلق ��ة في سلس ��لة جديدة‬ ‫مبتكرة م ��ن ع ��روض ‪ inkjet‬التي توفره ��ا زيروكس‪،‬‬ ‫والت ��ي س ��تتيح لعم�ل�اء زيروك ��س مص ��ر حل ��ول‬ ‫تكنولوجية أكثر مالءمة وتعزيزا من ‪.inkjet‬‬ ‫هات ��ان الطابعت ��ان س ��تدعمان وتقدم ��ان للعم�ل�اء‬ ‫ً‬ ‫فرص ��ا وحلوال جديدة إلنتاج المزي ��د من التطبيقات‬ ‫ذات القيمة العالية مثل البريد المباش ��ر‪ ،‬المعامالت‪،‬‬ ‫الكتب والكتالوجات‪ ،‬وبالتالي دعم العمالء في تطوير‬ ‫وتوس ��يع أعمالهم‪ .‬الطابعتان س ��تخدمان قطاعات‬ ‫مختلفة مثل القطاعين الصناعي والتجاري وكذلك‬ ‫قطاع التعليم لطباعة ونشر الكتب‪.‬‬ ‫طابعت ��ي ‪ Brenva HD & Trivor 2400‬س � ّ‬ ‫�تكمالن‬ ‫تمام ��ا حل ��ول وخدم ��ات زيروك ��س المتكامل ��ة‪ .‬ذلك‬ ‫باإلضافة إلى إطالق ‪ iGen5‬التي تضيف خيار اللون‬ ‫الخام ��س للطباع ��ة الرقمي ��ة‪ ،‬مما يعزز مدة تش ��غيل‬ ‫الطابعة ويق ��دم خيارات متعددة للس ��رعة‪ ،‬وبالتالي‬ ‫يكم ��ل المجموع ��ة الفري ��دة م ��ن المنتج ��ات الت ��ي‬ ‫عرضت خالل معرض ‪.Drupa‬‬ ‫كيف تستعدون لمعرض ‪Drupa 2016‬؟‬ ‫بش ��كل عام‪ ،‬يعد ‪ Drupa‬المع ��رض التجاري الرائد‬ ‫في العالم لحلول الطباعة متعددة الوس ��ائط‪ ،‬ويمنح‬

‫‪L A T E S T‬‬

‫‪T H E‬‬

‫‪www.meprinter.com‬‬

‫‪F O R‬‬

‫‪ME‌Printer June 2016‬‬

‫‪N E W S‬‬

‫جديدة لدعم استخدامها‪.‬‬

‫زيروكس فرصة فريدة للتركيز على االس��تراتيجيات‬ ‫الناجحة التي يمكن أن تس��اعد العمالء على النجاح‬ ‫ف ��ي صناعة المتغيرات‪ .‬معرض "دروب��ا" يعد بمثابة‬ ‫قاع��دة‪ ،‬لي��س فقط إلظه��ار أحدث تقني��ات وحلول‬ ‫الطباعة ولك��ن أيضا لتبادل المعرف��ة واألفكار حول‬ ‫نماذج األعمال الناجحة في هذه الصناعة‪.‬‬ ‫يركز المع��رض في ‪ 2016‬على التقنيات المس��تقبلية‬ ‫بصف��ة خاصة في مجاالت طباع��ة ‪ inkjet‬والطباعة‬ ‫الوظيفي��ة والصناعي��ة و الطباع��ة المس��تدامة الت��ي‬ ‫تناس��ب زيروك��س تمام��ا‪ ،‬ونحن متحمس��ون جدا‬ ‫للحضور والمش��اركة‪ .‬هذه التقنيات المبتكرة تدفع‬ ‫الس��وق نح��و األمام وتوس��ع نطاق الف��رص الكبيرة‬ ‫وإمكان��ات النم��و في جمي��ع أنحاء العال��م‪ .‬دروبا هو‬ ‫أفض��ل حدث يوفر للش��ركات فرصة الستكش��اف‬ ‫الخيارات االس��تثمارية المس��تقبلية لألربع س��نوات‬ ‫التالي��ة مم��ا يس��مح له��ا بأخ��ذ زم��ام المب��ادرة ف��ي‬ ‫الصناعة الديناميكية سريعة التطور‪.‬‬ ‫كما يمنح فرصة كبيرة للتواصل مع أبرز الناشرين في‬ ‫الصناعة والطابعين والمعلنين والش��ركات المصنعة‬ ‫وموردي االلكترونيات االستهالكية والعمالء والشركاء‪.‬‬ ‫تتطل��ع زيروك��س مص��ر‪ -‬باعتباره��ا ش��ركة رائ��دة‬ ‫ف ��ي الس��وق ف��ي مج��ال الطباع��ة الرقمي��ة وقط��اع‬ ‫االتصاالت البيانية‪ ،‬بحصة في الس��وق تقترب من‬ ‫‪( 55٪‬طابعات اإلنتاج)‪ ،‬لتحقيق األفضل من خالل‬ ‫عرض التقني��ات واالبت��كارات غير المس��بوقة والتي‬ ‫س ��تكون أحد أهم المعالم البارزة بهذا الحدث والتي‬ ‫يتم تطويرها لدعم الش��ركات كي تق��وم بالمزيد من‬ ‫األعمال في وقت أقل‪ ،‬وبشكل أكثر كفاءة‪.‬‬

‫‪52‬‬

‫األخبـــار‬

‫افتتاح أول مكتب مطبوع بتكنولوجيا الطباعة ثالثية األبعاد في العالم‬

‫‪ME‌Printer June 2016‬‬

‫ً‬ ‫تم استخدام طابعة بارتفاع ‪ 20‬قدما وطول ‪ 120‬قدما وعرض ‪ 40‬قدما‪ ،‬كما تم أيضا‬ ‫استخدم ذراع آلي "روبوت" لتنفيذ عمليات الطباعة‬

‫‪53‬‬

‫أك ��د صاحب الس ��مو الش ��يخ محم ��د بن راش ��د آل‬ ‫مكت ��وم نائب رئي ��س الدول ��ة رئيس مجل ��س الوزراء‬ ‫حاكم دب ��ي أن دولة اإلم ��ارات أصبحت إحدى أهم‬ ‫حاضن ��ات االبت ��كار وتكنولوجي ��ا المس ��تقبل ح ��ول‬ ‫العال ��م وذلك من خ�ل�ال مبادراته ��ا وخطواتها الثابتة‬ ‫باتج ��اه صناع ��ة المس ��تقبل وخلق نم ��وذج عالمي‬ ‫يمكن االحتذاء به في جميع القطاعات‪.‬‬ ‫وقال س ��موه ‪" :‬تعودن ��ا على التنفيذ عن ��د التخطيط‬ ‫ونؤم ��ن بالعم ��ل بعيدا ع ��ن التنظير فتغي ��رات العالم‬ ‫المتس ��ارعة تحتم علينا س ��رعة الحرك ��ة والتاريخ ال‬ ‫يحف ��ر في ذاكرت ��ه الخطط بقدر ما يحف ��ر اإلنجازات‬ ‫على أرض الواقع "‪.‬‬ ‫جاءت تصريحات سموه خالل افتتاحه اليوم "مكتب‬ ‫المستقبل" أول مبنى مطبوع ومعد لالستخدام بتقنية‬ ‫الطباع ��ة ثالثي ��ة األبعاد على مس ��توى العال ��م والذي‬ ‫يشكل المبنى المؤقت لمؤسسة دبي للمستقبل ويقع‬ ‫في حرم أبراج اإلمارات في دبي وذلك بحضور س ��مو‬ ‫الش ��يخ حمدان بن محم ��د بن راش ��د آل مكتوم ولي‬ ‫عهد دبي وس ��مو الش ��يخ مكتوم بن محمد بن راشد‬ ‫آل مكتوم نائب حاكم دبي وس ��مو الش ��يخ أحمد بن‬ ‫محمد بن راشد ال مكتوم رئيس مؤسسة محمد بن‬ ‫راشد آل مكتوم‪.‬‬ ‫وأضاف س ��موه ‪" :‬نعلن اليوم عن افتتاح أول مكتب‬ ‫مطب ��وع بتقنية الطباعة ثالثية األبع ��اد في العالم بعد‬ ‫أقل من ش ��هر من إطالق اس ��تراتيجية دبي للطباعة‬ ‫ثالثية األبعاد ليش ��كل نموذجا عصريا في تصميمه‬ ‫وتجرب ��ة نوثقه ��ا للعالم في كيفية تطبي ��ق تكنولوجيا‬ ‫المستقبل وتوظيفها في حياتنا كما أنه يشكل إنجازا‬ ‫جدي ��دا يض ��اف لس ��جل إنج ��ازات دول ��ة اإلمارات‬ ‫ف ��ي تحقي ��ق األس ��بقية العالمي ��ة ضم ��ن قطاع ��ات‬ ‫استراتيجية وذات أهمية عالميا"‪.‬‬ ‫وقال س ��موه ‪" :‬ننظ ��ر لهذا المش ��روع كدراس ��ة حالة‬ ‫تستفيد منها الجهات التنظيمية والشركات المطورة‬ ‫ومراكز البح ��ث والتطوي ��ر إقليميا وعالمي ��ا في كيفية‬ ‫تطبيق تكنولوجي ��ا الطباعة ثالثية األبعاد على أرض‬ ‫الواق ��ع ووجهنا الي ��وم بتوثيق ه ��ذه التجرب ��ة والبناء‬ ‫عليه ��ا واالس ��تفادة م ��ن أه ��م ال ��دروس منه ��ا لتكون‬

‫مرجعية ندفع من خالله ��ا تكنولوجيا الطباعة ثالثية‬ ‫األبعاد إلى مستويات جديدة من النضوج"‪.‬‬ ‫و شدد سموه على أن الطباعة ثالثية األبعاد بمزاياها‬ ‫التنافس ��ية والمرتبطة بالتكلفة المنخفضة وإمكانية‬ ‫س ��رعة اإلنجاز ستكون ضمن أهم محاور االقتصاد‬ ‫المس ��تدام في دول ��ة اإلمارات حيث أن ه��ذه التقنية‬ ‫تؤسس إلى مرحلة جديدة في التعامل مع متطلبات‬ ‫مدن المستقبل وفي جميع القطاعات‪.‬‬ ‫حضر االفتتاح معالي محمد عبد اهلل القرقاوي نائب‬ ‫رئي ��س مجل ��س األمناء العض��و المنتدب لمؤسس��ة‬ ‫دب ��ي للمس ��تقبل ومعال ��ي عبيد حمي��د الطاي��ر وزير‬ ‫الدول ��ة للش ��ؤون المالي ��ة وس��عادة خليف��ة س��عيد‬ ‫س ��ليمان مدي ��ر ع ��ام دائ��رة التش��ريفات والضيافة‬ ‫بدب ��ي وس ��عادة س ��يف العليل��ي الرئي��س التنفيذي‬ ‫لمؤسسة دبي للمستقبل‪.‬‬ ‫ويعتب ��ر المبنى األول م ��ن نوعه على مس��توى العالم‬ ‫من ناحية كونه معدا لالس��تخدام العملي حيث تمت‬ ‫مراعاة التكامل بين تصميم المبنى وطباعته من جهة‬ ‫وتوفير الخدمات الرئيسية ضمن المبنى مثل الكهرباء‬ ‫والمياه واالتصاالت والتكييف من جهة أخرى‪.‬‬ ‫وتصل مس ��احة المكتب إلى ‪ 250‬مترا مربعا ويعكس‬ ‫تصميم ��ه الخارجي أحدث األش��كال المبتكرة لبيئة‬ ‫العمل المس ��تقبيلة‪ ..‬وروعي عن��د التصميم االبتعاد‬ ‫عن الشكل التقليدي في بيئات العمل لتوفير فرص‬ ‫أكبر للتحفيز على االبتكار والتواصل بين فرق العمل‬ ‫وفسح المجال للعمل المشترك مع شبكات الخبراء‬ ‫والمبتكري ��ن م ��ن ح ��ول العال��م واس��تلهام األف��كار‬ ‫وتطوير العالقات بين الموظفين والتأسيس ألساليب‬ ‫جديدة في جلسات العصف الذهني عبر توفير بيئة‬ ‫عمل صحية وسعيدة‪.‬‬ ‫كم ��ا يوفر التصميم بيئات عمل متنوعة لتلبية جميع‬ ‫االحتياجات بم ��ا يوفر فرصا لاللتق��اء التفاعلي بين‬ ‫موظف ��ي المؤسس ��ة باإلضاف��ة إلى توفير مس��احات‬ ‫إلقامة المع ��ارض وورش العمل حتى يتمكن أعضاء‬ ‫وش ��ركاء المؤسس ��ة م ��ن عق��د اجتماعاته��م وإقامة‬ ‫الفعاليات المتنوعة‪.‬‬ ‫وتم اس ��تخدام مزيج م ��ن االس��منت ومجموعة من‬

‫الم��واد الخاصة الت��ي تصميمها بين دول��ة اإلمارات‬ ‫و الوالي��ات المتح��دة وخضع��ت لمجموع ��ة م ��ن‬ ‫االختب��ارات في كل من الصي��ن والمملكة المتحدة‬ ‫وذل��ك لضمان اعتماديتها فيما ت��م اعتماد تصاميم‬ ‫قوس��ية الش��كل مراعاة إلجراءات السالمة وضمانا‬ ‫لقوة هيكل المبنى‪ .‬و يتمي��ز البناء بنظام عزل مبتكر‬ ‫يساعد على تخفيف استهالك الطاقة‪.‬‬ ‫كم��ا توجد مظالت ف��وق النوافذ تضف��ي جماال على‬ ‫التصميم وتوفر حماية للمبنى من التعرض المباش ��ر‬ ‫ألشعة الش��مس بما يقلل من اس��تهالك الطاقة كما‬ ‫يوفر المبنى أح��دث التقنيات إلدارة نظم المعلومات‬ ‫حيث يقدم حلوال متكاملة السلكية لالنترنت‪.‬‬ ‫وتم اس��تخدام طابع��ة بارتفاع ‪ 20‬قدم��ا وطول ‪120‬‬ ‫قدم��ا وعرض ‪ 40‬قدم��ا‪ .‬كما تم اس��تخدم ذراع آلي‬ ‫"روب��وت" لتنفي��ذ عملي��ات الطباعة‪.‬وفيم��ا يخ ��ص‬ ‫األي��دي العامل��ة فقد تطلب��ت عملي��ة الطباعة عامال‬ ‫واحدا لمراقبة س��ير عمل الطابع��ة إضافة إلى فريق‬ ‫عمل مكون من ‪ 7‬أشخاص لتركيب مكونات المبنى‬ ‫في الموقع‪.‬‬ ‫كم��ا ق��ام فري��ق مك��ون م��ن ‪ 10‬كهربائيي ��ن‬ ‫ومتخصصي��ن ف��ي تنفي��ذ أعم��ال الهندس ��ة‬ ‫الميكانيكية والكهربائية وبالتالي فقد وفر المبنى أكثر‬ ‫م��ن ‪ 50%‬من تكلفة األيدي العامل��ة مقارنة بالمباني‬ ‫التقليدية ذات مساحة البناء المماثلة‪.‬‬ ‫ولتنفيذ وإدارة المش��روع تم تأسيس مركز معلومات‬ ‫لبن��اء قاع��دة بيان��ات وتوثي��ق مراح��ل المش ��روع‬ ‫وضمان االس��تفادة م��ن هذه المعلوم��ات في تنفيذ‬ ‫مشاريع مستقبلية قائمة على هذه التكنولوجيا ‪.‬‬ ‫كما تم استخدام مجموعة من الحواسيب المتطورة‬ ‫لضمان التحكم بالجودة وتوفير وتس��هيل عمليات‬ ‫الطباع��ة وتكوين قواعد أكثر فعالي��ة وإنتاجية تالئم‬ ‫المتطلبات المختلفة للمشاريع‪.‬‬ ‫و اس��تنفد البن��اء الكلي ‪ 17‬يوما فق��ط للطباعة وذلك‬ ‫بع��د اعتم��اد التصامي��م الداخلي��ة والخارجي ��ة وتم‬ ‫تركيبه في الموقع خالل يومين‪ ،‬ليكون بالتالي أسرع‬ ‫من أس��اليب البناء التقليدي لمكاتب الفئة األولى في‬ ‫هكذا المشروع المبتكر‪.‬‬

‫محمد بن راشد يعلن عن حملة "أمة تقرأ" لتوفير ‪ 5‬ماليين كتاب للطلبة‬ ‫المحتاجين في مخيمات الالجئين وحول العالم اإلسالمي‬ ‫الحملة مستمرة حتى يوم زايد اإلنساني في ‪ 19‬رمضان‬ ‫أطل ��ق صاحب الس ��مو الش ��يخ محمد بن راش ��د آل‬ ‫مكت ��وم نائب رئي ��س الدول ��ة رئيس مجل ��س الوزراء‬ ‫حاك ��م دب ��ي رع ��اه اهلل الي ��وم حمل ��ة ش ��هر رمضان‬ ‫المبارك في دولة اإلمارات‪ ،‬والتي ستس ��تهدف توفير‬ ‫‪ 5‬ماليين كت ��اب للطالب المحتاجي ��ن في مخيمات‬ ‫الالجئين وحول العالم اإلس�ل�امي عبر توفير ‪ 2‬مليون‬ ‫كت ��اب لألطف ��ال والط�ل�اب ف ��ي مخيم ��ات الالجئين‬ ‫باإلضافة إلنشاء ‪ 2000‬مكتبة حول العالم اإلسالمي‬ ‫ودع ��م البرام ��ج التعليمي ��ة للمؤسس ��ات اإلنس ��انية‬ ‫اإلماراتية في الخارج ‪.‬‬ ‫وأك ��د صاحب الس ��مو الش ��يخ محمد بن راش ��د آل‬ ‫مكت ��وم خ�ل�ال إطالق ��ه لحملة رمض ��ان "ب ��أن دولة‬ ‫اإلمارات في كل رمضان هي محط أنظار الماليين‪..‬‬ ‫ألنه ��ا توق ��د ش ��معة تضيء به ��ا دروبه ��م وتبن ��ي بها‬ ‫مس ��تقبلهم ‪ ،‬ورمضان هذا العام س ��تنتقل فيه دولة‬ ‫االمارات من إطعام الجائع و س ��قيا الماء‪ ..‬إلى سقيا‬ ‫العقول وتغذية األرواح وأضاف س ��موه أول آية "اقرأ"‬ ‫نزل ��ت في ش ��هر رمضان‪ ..‬وخير ما نتق ��رب به هلل في‬ ‫ه ��ذا الش ��هر الفضي ��ل هي بتطبي ��ق كلمة "إق ��رأ" عبر‬ ‫توزيع ‪ 5‬ماليين كتاب عل ��ى الالجئين وعلى الطالب‬ ‫المحتاجين ‪ ،‬موضحا س ��موه بأنه في بعض الدول‬ ‫يتش ��ارك ‪ 30‬طف�ل�ا في كت ��اب واح ��د‪ ..‬ومس ��ئوليتنا‬ ‫الحضاري ��ة والديني ��ة ه ��ي دعم ط�ل�اب العل ��م أينما‬ ‫كان ��وا‪ ..‬واهلل ال يضي ��ع أج ��ر م ��ن أحس ��ن عم�ل�ا"‪،‬‬ ‫وأضاف س ��موه " العلم من الدين‪ ..‬والمعرفة سبيل‬ ‫للحض ��ارة‪ ..‬والكت ��اب ن ��ور وه ��دى وطري ��ق لعمارة‬ ‫المس ��تقبل"وقال صاحب السمو الش ��يخ محمد بن‬ ‫راش ��د آل مكتوم "رمضان هو ش ��هر التغيي ��ر والعمل‬ ‫واألمل‪ ..‬واإلمارات س ��تبقى عاصمة للخير وس ��باقة‬ ‫لخدمة المسلمين واإلنس ��انية باألدوات الحضارية‬ ‫التي أثبت ��ت نجاحها وهي العل ��م والمعرفة ‪ ،‬موضحا‬ ‫س ��موه بأنه إذا أردنا أن نفت ��ح أبواب األمل للماليين‬ ‫ف�ل�ا ب ��د أن نفتح لهم أب ��واب العل ��م والمعرف ��ة " وقال‬ ‫س ��موه "ندع ��و المؤسس ��ات الحكومي ��ة والخاص ��ة‬ ‫للقي ��ام بدوره ��ا المجتمعي والحض ��اري الذي يمثل‬ ‫الوجه المش ��رق لدول ��ة اإلمارات‪ ،‬والحملة مس ��تمرة‬ ‫حتى ي ��وم زاي ��د اإلنس ��اني ف ��ي ‪ 19‬رمض ��ان‪ ..‬وزرع‬ ‫زاي ��د س ��نحصده خي ��ر ورحم ��ة وعل ��م ومعرف ��ة من‬ ‫اإلم ��ارات للعال ��م ب ��إذن اهلل في كل ع ��ام" وبناء على‬ ‫توجيهات صاحب الس ��مو الش ��يخ محمد بن راش ��د‬ ‫آل مكت ��وم فق ��د ت ��م تش ��كيل لجن ��ة مس ��ئولة ع ��ن‬

‫‪L A T E S T‬‬

‫ألف كتاب وحتى ‪ 500‬ألف كتاب بتكلفة تتراوح بين‬ ‫نصف مليون درهم وخمسة ماليين درهم ‪.‬‬ ‫كم��ا س��يقوم الهالل األحم��ر اإلماراتي ودب��ي للعطاء‬ ‫أيض��ا باس��تقبال التبرعات عبر حس��اباتهم البنكية‬ ‫وعب��ر عش��رات الف��روع ومحط��ات جم��ع التبرع��ات‬ ‫المنتشرة في الدولة‪.‬‬ ‫كم��ا س��تقوم أيض��ا وزارة التربي��ة والتعلي��م بإقام��ة‬ ‫فعاليات وأنش��طة لحث الطالب على التبرع ألقرانهم‬ ‫بالكتب حيث سيتم شحن تبرعات الطالب ألقرانهم‬ ‫م ��ن األطفال والطالب في مخيم��ات الالجئين خالل‬ ‫شهر رمضان المبارك‪.‬‬ ‫وتش��ارك أيض��ا ووس��ائل اإلعالم الوطني��ة وخاصة‬ ‫مؤسس��ي أبوظب��ي لإلع�ل�ام ودبي لإلعالم والش��بكة‬ ‫العربي��ة لإلع�ل�ام والصح��ف الوطنية الرئيس��ية في‬ ‫حمل��ة رمض��ان عب��ر تغطياته��ا لكاف��ة الفعالي��ات‬ ‫واألنش��طة الت��ي تقيمه��ا المؤسس��ات الحكومي��ة‬ ‫والخاصة الراغبة في المشاركة بالحملة‪.‬‬ ‫كما س��تتوفر طيلة فت��رة الحملة منص��ات في مراكز‬ ‫التس��وق يتمك��ن األفراد م��ن خاللها التب��رع بالمبالغ‬ ‫المالي��ة وكتاب��ة إه��داءات ش��خصية لألطف��ال‬ ‫المس��تفيدين ف��ي مخيم��ات الالجئي��ن وال��دول‬ ‫المحتاج��ة بم��ا يع��زز مش��اعر التعاط��ف والتعاضد‬ ‫والعطاء‪.‬‬ ‫ويمك��ن الحص��ول عل��ى كاف��ة المعلوم��ات وأرق��ام‬ ‫التواصل للحملة عبر الموقع اإللكتروني‬ ‫‪www.readingnation.ae‬‬

‫‪T H E‬‬

‫‪www.meprinter.com‬‬

‫‪F O R‬‬

‫‪ME‌Printer June 2016‬‬

‫‪N E W S‬‬

‫حملة ش ��هر رمض ��ان المب ��ارك تض ��م مجموعة من‬ ‫الجهات الحكومية واإلعالمية والمؤسس ��ات الوطنية‬ ‫واإلنس ��انية بالدول ��ة‪ ،‬وعق ��دت اللجن ��ة اجتماعه ��ا‬ ‫برئاس ��ة معال ��ي محم ��د عب ��داهلل القرق ��اوي األمي ��ن‬ ‫العام لمبادرات محمد بن راش ��د آل مكتوم العالمية‬ ‫وحضور معالي ريم الهاش ��مي رئيس ��ة مجلس إدارة‬ ‫مؤسس ��ة دبي للعطاء ومعال ��ي جميلة المهيري وزيرة‬ ‫دولة وسعادة منى المري مدير عام المكتب اإلعالمي‬ ‫لحكوم ��ة دبي وممثلين عن اله�ل�ال األحمر اإلماراتي‬ ‫ودب ��ي للعط ��اء ومؤسس ��تي دو واتص ��االت وأبوظبي‬ ‫لإلع�ل�ام ودبي لإلع�ل�ام والمجموع ��ة العربي لإلعالم‬ ‫والصح ��ف الوطني ��ة والمدين ��ة العالمي ��ة للخدم ��ات‬ ‫اإلنسانية وغيرها من المؤسسات المشاركة‪.‬‬ ‫وأك ��د معالي محم ��د عبداهلل القرقاوي خالل ترؤس ��ه‬ ‫االجتم ��اع األول للجن ��ة " أن توجيه ��ات رئيس الدولة‬ ‫ونائبه بجعل ‪ 2016‬عاما للقراءة ستس ��اهم بش ��كل‬ ‫كبير في جعله عاما عربيا وإسالميا للقراءة‪.‬‬ ‫وأض ��اف معالي ��ه أن " حمل ��ة " أم ��ة تقرأ" هي رس ��الة‬ ‫محبة وتسامح وتنمية يرسلها قادة اإلمارات وشعبها‬ ‫المعطاء للمنطقة والعال ��م ‪ ".‬وأضاف معاليه " عودنا‬ ‫صاحب الس ��مو الشيخ محمد بن راش ��د آل مكتوم‬ ‫ف ��ي كل رمضان من كل عام إطالق حملة إنس ��انية‬ ‫نوعية يدعمها ويتابعها بنفس ��ه‪ ،‬وتعمل على توحيد‬ ‫الجه ��ود اإلنس ��انية اإلماراتي ��ة في الش ��هر الفضيل‪،‬‬ ‫وإل ��ى ترك بس ��مة إنس ��انية دائم ��ة لش ��عب اإلمارات‬ ‫في محيطه العربي واإلس�ل�امي واإلنس ��اني " وأوضح‬ ‫معال ��ي القرقاوي أن "هناك حوالي ‪ 10‬آالف مدرس ��ة‬ ‫في العالم العربي ال يوجد بها مكتبة للطالب‪ ..‬وهناك‬ ‫ماليين األطفال الالجئين بال برامج تعليمية وال كتب‬ ‫دراس ��ية ‪ ،‬وسنحاول من خالل الحملة سد جزء من‬ ‫ه ��ذه الفجوة المعرفية في العالم العربي واإلس�ل�امي"‬ ‫كم ��ا أش ��ار معالي القرق ��اوي إلى أن حمل ��ة "أمة تقرأ"‬ ‫لتوفي ��ر ‪ 5‬ماليي ��ن كت ��اب للمحتاجي ��ن ف ��ي العال ��م‬ ‫اإلس�ل�امي س ��تنطلق بمش ��اركة حكومية ومجتمعية‬ ‫كبي ��رة ومن خ�ل�ال تع ��اون العديد من المؤسس ��ات‬ ‫إلنجاحها في كل عام‪.‬‬ ‫وس ��تقوم اتص ��االت ودو بتخصيص أرق ��ام مجانية‬ ‫للتبرع للحملة عن طريق األفراد طوال الش ��هر الكريم‬ ‫حي ��ث يكل ��ف الكت ��اب الواح ��د ‪ 10‬دراه ��م كم ��ا أن‬ ‫س ��يتم اإلعالن عن باق ��ات للمؤسس ��ات الراغبة في‬ ‫المش ��اركة بالحملة حيث تبدأ الباقات من توفير ‪50‬‬

‫‪54‬‬

‫األخبـــار‬

‫ّ‬ ‫كانون الشرق األوسط تصدر تقرير ‪ Office Insights 2016‬حول تبني‬ ‫ً‬ ‫ً‬ ‫ّ‬ ‫التحول الرقمي‬ ‫األسواق التي تحقق نموا عاليا‬

‫ً‬ ‫ّ‬ ‫الطلب المتزايد على المستندات والبيانات المكتبية تشكل تحديا للمؤسسات المحلية‬ ‫التشغيلية وحوكمة البيانات‪.‬‬ ‫ّ‬ ‫وق ��د وج ��دت الدراس ��ة األخي��رة أن المس��تندات‬ ‫ّ‬ ‫والبيان ��ات ال ت ��زال تش ��كل الش��ريان الحي��وي ألي‬ ‫ّ‬ ‫مؤسس ��ة‪ .‬وينطب ��ق ذل ��ك بش��كل خ��اص عل��ى‬

‫ف ��ي وقت تس ��ارع فيه المكات ��ب في أنح ��اء المنطقة‬ ‫إلى االس ��تثمار في البنى التحتية الرقمية‪ ،‬لفت تقرير‬ ‫جديد أصدرته كانون الش ��رق األوس ��ط‪ ،‬الش ��ركة‬ ‫ً‬ ‫الرائ ��دة عالمي ��ا ف ��ي مج ��ال حل ��ول التصوي ��ر‪ ،‬إلى‬ ‫ّأن النمو المتس ��ارع في ك � ّ�م المس ��تندات والبيانات‬ ‫ً‬ ‫ً‬ ‫ّ‬ ‫يمثل تحدي ��ا يزداد تعقي ��دا للمؤسس ��ات في يومنا‬ ‫ه ��ذا‪ .‬ويرم ��ي تقري ��ر ‪ Office Insights 2016‬إل ��ى‬ ‫فهم الطريق ��ة التي ّ‬ ‫تتطور فيها ممارس ��ات العمل في‬ ‫ْ‬ ‫الزم ��ن الرقم ��ي ويتط � ّ�رق إلى وق ��ع تكنولوجي ��ا إدارة‬ ‫ً‬ ‫ً‬ ‫المس ��تندات على األسواق التي تس � ّ�جل نموا عاليا‬ ‫في الشرق األوسط وأفريقيا‪.‬‬ ‫ويأت ��ي هذا التقرير في وقت ترتف ��ع فيه معدالت توليد‬ ‫البيان ��ات واألرش ��فة الرقمي ��ة ل ��دى الحكوم ��ات ف ��ي‬ ‫الش ��رق األوس ��ط‪ ،‬وفي وق ��ت يبحث في ��ه القطاعان‬ ‫الع ��ام والخاص عن حلول ذكية لتحس ��ين الكفاءة‬

‫المس ��تندات المطبوع ��ة‪ ،‬إذ كش��ف ‪ 57%‬م��ن‬ ‫المشاركين في المس ��ح ّأنهم يطبعون اليوم أكثر ّ‬ ‫مما‬ ‫كان ��وا يطبع ��ون قبل ثالث س��نوات وق��ال ‪ّ 27%‬إنهم‬ ‫س ��ينفقون المزي ��د م ��ن المال عل��ى أجه��زة الطباعة‬ ‫والنس ��خ والمس ��ح وعل ��ى البرمجي��ات في الس��نوات‬ ‫الثالث المقبلة‪ .‬وكش ��ف أكثر من نصف المجيبين‬ ‫(‪ّ )59%‬أنه ��م يمس ��حون مس��تندات أكثر ّ‬ ‫مم��ا كانوا‬ ‫يفعل ��ون قب ��ل ث�ل�اث س ��نوات‪ ،‬أي ّأن ‪ 53%‬م��ن كل‬ ‫المستندات أصبحت رقمية‪.‬‬ ‫غي ��ر ّأن هذا ّ‬ ‫التغي ��ر الجذري في حجم المس��تندات‬ ‫ّ‬ ‫الورقي ��ة والرقمي ��ة واالفتراضي��ة أثار ع��دة تحديات‬ ‫لمؤسس ��ات المنطقة‪ ،‬وال س��يما في م��ا ّ‬ ‫يخص كلفة‬ ‫ّ‬ ‫إدارة المعلوم ��ات والحف ��اظ على أمنه��ا‪ .‬مع أن ‪79%‬‬ ‫م ��ن المجيبين يوافقون بحزم عل��ى ّأن التكنولوجيا‬ ‫ً‬ ‫تس ��اعد عل ��ى تأمين بيئ��ة عمل أكث��ر أمن��ا‪ ،‬ال يزال‬ ‫ً ً‬ ‫ربعهم قلقا جدا حول فقدان المس��تندات المطبوعة‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫الحساس ��ة‪ .‬وعلى الرغم من أن الشركات تقول إنها‬ ‫ستنفق مبالغ أكبر على طباعة المستندات ومسحها‬ ‫ّ‬ ‫ونس ��خها‪ ،‬كشف ‪ 42%‬من المجيبين ّأنهم ال يعيرون‬ ‫ً‬ ‫ّ‬ ‫انتباه ��ا إل ��ى تكاليف الطباع��ة المترتب��ة عليهم‪ ،‬وأن‬ ‫ً‬ ‫ً‬ ‫واحدا من بين عش ��ر مجيبين تقريب��ا ال يدرك ما إذا‬ ‫كان يتابع تكاليف الطباعة ّ‬ ‫حتى‪.‬‬ ‫ف ��ي ه ��ذا الص ��دد‪ ،‬ق ��ال هندري��ك فيربروغ��ي‪ ،‬مدير‬

‫التسويق في الشرق األوسط ووسط وشمال إفريقيا‪:‬‬ ‫ً‬ ‫ً‬ ‫"ت��ؤدي التكنولوجيا دورا محوريا ف��ي تحديد معالم‬ ‫ّ‬ ‫ّ‬ ‫المستمر‬ ‫مستقبل المؤسسات‪ ،‬ويشكل نمو الرقمنة‬ ‫نزع��ة مهمة‪ .‬فالمس��تندات والبيان��ات الرقمية تدفع‬ ‫بالشركات نحو األمام‪ ،‬لكنها في الوقت نفسه تضع‬ ‫ً‬ ‫ف��ي طريقه��ا تحديات جدي��دة كليا‪ .‬ويب��دو ّأن هذه‬ ‫ستستمر في المستقبل القريب‪ّ ،‬‬ ‫ّ‬ ‫لكن التقرير‬ ‫النزعات‬ ‫ً‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫الذي أصدرناه يبين أن األس��واق التي تسجل نموا‬ ‫ً‬ ‫عاليا ه��ي األكثر قدرة على التعامل مع هذا المش ��هد‬ ‫ّ‬ ‫المتغير‪ .‬فهذه األسواق غير مثقلة بأنظمة تكنولوجيا‬ ‫ّ‬ ‫المعلوم��ات القديمة‪ ،‬لذا قد تتحلى بمرونة وس ��رعة‬ ‫أكبرين في اعتماد تقنيات جديدة من ش��أنها زيادة‬ ‫الفعالية واإلنتاجية"‪.‬‬ ‫غي��ر ّأن البيان��ات المس��تقاة م��ن التقري��ر كش ��فت‬ ‫فج��وات ملحوظ��ة ف��ي فه��م الطريقة التي تس ��تطيع‬ ‫ّ‬ ‫التحس ��ن ف ��ي‬ ‫التكنولوجي��ا بواس��طتها أن تدع��م‬ ‫إدارة المس��تندات والبيان��ات‪ .‬وأض��اف هندري ��ك‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫قائ�ل�ا‪ّ :‬‬ ‫"ت��ؤدي التكنولوجيا دورا محوري��ا في تحديد‬ ‫معال��م مس��تقبل المؤسس��ات ف��ي األس��واق الت ��ي‬ ‫ً‬ ‫ً‬ ‫ّ‬ ‫تس��جل نم��وا عالي��ا‪ .‬وتكش��ف الرقمن��ة ع��ن مزايا‬ ‫كثيرة للمؤسس��ات‪ ،‬لكنها تزيد من دفق المعلومات‬ ‫المتنامي الذي يجب على المؤسس��ات ضمان أمنه‬ ‫ومعالجت��ه بطريقة غير مكلفة‪ .‬وبفض��ل المعلومات‬ ‫الت��ي ّ‬ ‫تبين��ت لن��ا ف��ي التقري��ر‪ ،‬نس��تطيع أن نعال ��ج‬ ‫المش��اكل الت��ي تعانيه��ا ه��ذه المنطق��ة بالضب ��ط‪،‬‬ ‫وأن نزيد الوعي لدعم الس��وق باس��تخدام التقنيات‬ ‫الصحيحة لتحسين العمليات المكتبية"‪.‬‬

‫ً‬ ‫اإلمارات‪" :‬ديوا" تنشئ مختبرا بتقنية الطباعة ثالثية األبعاد‬

‫ً‬ ‫ً‬ ‫شامال سيتم بناؤه بتقنية الطباعة ثالثية األبعاد إلجراء البحوث في‬ ‫يضم المجمع مختبرا‬ ‫علوم وتقنيات الطائرات بدون طيار والطباعة ثالثية األبعاد لدعم مشاريع الهيئة المختلفة‬

‫سعيد محمد الطاير‬ ‫العضو المنتدب الرئيس التنفيذي لهيئة كهرباء‬ ‫ومياه دبي‬

‫أعلن ��ت هيئ ��ة كهرب ��اء ومياه دب ��ي عن ط ��رح مناقصة‬ ‫لتصميم وإنش ��اء مختبر بتقنية الطباعة ثالثية األبعاد‬ ‫لعلوم وتقني ��ات الطائرات بدون طي ��ار والطباعة ثالثية‬ ‫األبعاد ف ��ي مجمع محمد بن راش ��د آل مكتوم للطاقة‬ ‫الشمسية‪ ،‬الذي يعد أكبر مشروعات الطاقة الشمسية‬ ‫في العالم‪ ،‬في موقع واحد‪ ،‬وفق نظام المنتج المستقل‪،‬‬ ‫وستبلغ طاقته اإلنتاجية ‪ 1000‬ميجاوات بحلول ‪2020‬‬ ‫و‪ 5000‬ميجاوات بحلول ‪.2030‬‬ ‫ً‬ ‫ً‬ ‫شامالسيتمبناؤهبتقنيةالطباعة‬ ‫يضمالمجمعمختبرا‬ ‫ثالثي ��ة األبعاد تح ��ت مظلة مرك ��ز البح ��وث والتطوير‪،‬‬ ‫إلجراء البحوث في علوم وتقنيات الطائرات بدون طيار‬ ‫والطباعة ثالثية األبعاد لدعم مشاريع الهيئة المختلفة‪.‬‬ ‫ً‬ ‫وتعتزمالهيئةتطويرالمختبرليصبحمتخصصابإجراء‬ ‫البحوث في مجاالت الطائرات من دون طيار والطباعة‬

‫ثالثية األبع ��اد‪ ،‬وذلك عبر تطوير اس��تخدام الطائرات‬ ‫الروبوتية لالرتقاء بأداء األلواح الشمسية الكهروضوئية‬ ‫ورفع مستوى كفاءتها وموثوقيتها وتخفيض تكلفتها‪،‬‬ ‫إضافة إلى دراس ��ة واختبار مختل��ف التقنيات في هذا‬ ‫المج ��ال‪ .‬الجدير بالذكر أن الهيئة تس��تخدم طائرات‬ ‫بدون طيار منذ ثالث س��نوات في مجال إنتاج الكهرباء‬ ‫والمياه‪ ،‬والنقل والتوزيع‪.‬‬ ‫وقال س ��عيد محمد الطاير‪ ،‬العضو المنتدب الرئيس‬ ‫ً‬ ‫ً‬ ‫التنفيذي للهيئة‪ :‬تولي الهيئة اهتماما كبيرا بالبحوث‬ ‫والتطوير في مجاالت االس��تدامة والطاقة المتجددة‬ ‫ومن أهمه ��ا مجال الطاقة الشمس��ية الكهروضوئية‪،‬‬ ‫وذلك في إطار تحقيق رؤيتها في أن تصبح مؤسس��ة‬ ‫بتك ��رة عل ��ى مس��توى عالم��ي‪ ،‬ودع��م‬ ‫مس ��تدامة ُم ِ‬ ‫اس ��تراتيجية دبي لالبتكار الت��ي تهدف إلى أن تكون‬

‫ً‬ ‫دبي المدينة األكثر ابتكارا في العالم‪ .‬وسيضم مركز‬ ‫هيئة كهرباء ومياه دبي للبح��وث والتطوير مجموعة‬ ‫م��ن المختب��رات واألبح��اث ف��ي تكنولوجي��ا الطاقة‬ ‫النظيفة (الشمسية على وجه الخصوص)‪ ،‬وبحوث‬ ‫الش��بكات الذكية وكفاءة الطاقة‪ ،‬وبحوث الطائرات‬ ‫م��ن دون طي��ار‪ ،‬وتحلية المي��اه باس��تخدام الطاقة‬ ‫الشمس��ية‪ ،‬وغيره��ا‪ ،‬باس��تثمارات تص��ل إلى ‪500‬‬ ‫ملي��ون درهم‪ ،‬ما يعكس ح��رص الهيئة على االرتقاء‬ ‫بأعلى مقاييس اإلبداع واالبتكار»‪.‬‬ ‫ويش��تمل مختب��ر بح��وث الطائ��رات م��ن دون طيار‬ ‫والطباع��ة ثالثي��ة األبع��اد عل��ى أربع��ة مختب ��رات‪:‬‬ ‫مختبر اإللكترونيات‪ ،‬ومختب��ر البرمجيات والمختبر‬ ‫الميكانيك��ي ومختب��ر النم��اذج األولي��ة‪ ،‬ع�ل�اوة على‬ ‫منطقة خارجية مخصصة لالختبارات‪.‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫مقالة خبير‬

‫األخب ــار‬ ‫كانون الشرق األوسط تصدر تقرير‬ ‫ّ‬ ‫‪ 2016 Office Insights‬حول تبني األسواق‬ ‫ً‬ ‫ً‬ ‫ّ‬ ‫التي تحقق نموا عاليا التحول الرقمي‬ ‫الطلب المتزايد على المستندات والبيانات‬ ‫ً‬ ‫ّ‬ ‫المكتبية تشكل تحديا للمؤسسات‬ ‫المحلية‬ ‫ً‬ ‫اإلمارات‪" :‬ديوا" تنشئ مختبرا بتقنية‬ ‫الطباعة ثالثية األبعاد‬ ‫ً‬ ‫ً‬ ‫شامال سيتم بناؤه‬ ‫يضم المجمع مختبرا‬ ‫بتقنية الطباعة ثالثية األبعاد إلجراء‬ ‫البحوث في علوم وتقنيات الطائرات بدون‬ ‫طيار والطباعة ثالثية األبعاد لدعم مشاريع‬ ‫الهيئة المختلفة‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬ ‫السنــة الثالثة عشرة ‪ /‬العدد ‪/ 136‬يونيو ‪2016‬‬

‫‪55‬‬

‫خطوات التوظيف‬ ‫‪49‬‬

‫‪55‬‬

‫الموظف المناسب هبة عظيمة‬ ‫معرفة من توظف‪ ،‬وما مدى الكفاءة التي‬ ‫سيعمل بها أعضاء‬ ‫ً‬ ‫فريقك سويا‪ ،‬وبث القوة في موظفيك‬ ‫جون فيلد المستشار اإلداري في " كونترول‬ ‫زون كونسلتينغ "‪.‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬

‫مرتضى كريميان‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬

‫محمد بن راشد يعلن عن حملة "أمة تقرأ"‬ ‫لتوفير ‪ 5‬ماليين كتاب للطلبة المحتاجين‬ ‫في مخيمات الالجئين وحول العالم‬ ‫اإلسالمي‬ ‫الحملة مستمرة حتى يوم زايد اإلنساني‬ ‫في ‪ 19‬رمضان‬

‫‪54‬‬

‫افتتاح أول مكتب مطبوع بتكنولوجيا‬ ‫الطباعة ثالثية األبعاد في العالم‬ ‫تم استخدام طابعة بارتفاع ‪ 20‬قدما وطول‬ ‫ً‬ ‫‪ 120‬قدما وعرض ‪ 40‬قدما‪ ،‬كما تم أيضا‬ ‫استخدم ذراع آلي "روبوت" لتنفيذ عمليات‬ ‫الطباعة‬

‫‪53‬‬

‫سؤال وجواب مع أشرف ناثان‪ ،‬رئيس‬ ‫قسم االتصاالت الجرافيكس في‬ ‫زيروكس مصر‬ ‫"نحن نتوقع أن نرى تطبيقات طباعة أكثر‬ ‫تفاعلية في مصر"‬

‫‪53‬‬

‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫الملف‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫مدير اإلعالنات‬

‫الطباعة الرقمية للتغليف‬ ‫‪47‬‬

‫الطباعة الرقمية للتغليف‬ ‫الطرق األربع التي يتبعها مالكو الماركات‬ ‫وتقود متطلبات السوق‬

‫انيل نات ك ر‬ ‫‪+971 4 391 12 06‬‬ ‫‪meprinter@meprinter.com‬‬

‫مدير اإلنتاج‬

‫أحمد بوشي‬ ‫‪+971 4 391 12 07‬‬ ‫‪ahmed@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+97 50 528 9267‬‬ ‫‪info@meprinter.com‬‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫طبعت في مطبعة مسار للطباعة والنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬ ‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

‫‪1‬‬

‫‪Gulf Print 01 new.pdf‬‬

‫‪C‬‬

‫‪M‬‬

‫‪Y‬‬

‫‪CM‬‬

‫‪MY‬‬

‫‪CY‬‬

‫‪CMY‬‬

‫‪K‬‬

Hit more PANTONE colors faster. With the Xerox iGen 5 Press. ®

The all-new Xerox iGen® 5 Press brings speed and accuracy together. No more turning to offset to match tricky brand and PANTONE® colors. A fifth color station lets you switch between additional green, blue and orange in under 30 minutes. Plus, with automated and time-saving feeding and finishing options, multiple print speeds and leading uptime, the iGen® 5 is always moving forward. Ready to hit colors on-target?

See us at drupa 2016 – Hall 8B xerox.com/mea-drupa ©2016 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design® and iGen® are trademarks of Xerox Corporation in the United States and/or other countries. PANTONE® is a trademark of Pantone, Inc.