ME Printer May Issue 135 by ME Printer Magazine

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬ Registered with IMPZ

Vol. 13 / Issue 135 / May 2016

Visit us at drupa 2016 and uncover your potential Print is no longer about compromise. It’s about saying ‘yes’ to customers, exploring bold ideas and experimenting with innovative new techniques. Whatever your ambitions, our expertise and future-facing technology will help you discover new business opportunities and revenue streams. So come and visit us in Hall 8a at drupa 2016, and see how you can #UNLEASHPRINT within your business.

#UNLEASHPRINT Search: Canon come and see

Rendezvous with the printing guru frank romano

DRUPA 2016 What’s new at the definitive printing trade show

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫الرقمية مقابل التقليدية في طباعة التغليف‬ ‫أصبح الكثير ون من المصنعين والزبائن يدركون‬ ‫فوائد طباعة التغليف الرقمية وتطبيق هذه التقنية‬ ‫مايكل سيدل‬

YOU

WANT TO KEEP AN OVERVIEW WITH COST TRANSPARENCY AND QUICK SAVINGS.

PROVIDE YOU WITH AN EASY AND RELIABLE PRINT COST CONTROL THAT PROVIDES YOU WITH VITAL INSIGHT.

Making the future easier. At the touch of a button. Easy and fast use of our products. Easy and efficient control of your processes and applications. All integrated in one clever system. We call it: Simply Smart. › heidelberg.com/drupa

BIZHUB PRESS C1060/C1070 Central reprographic departments and print providers will welcome Konica Minolta’s colour digital presses, which combine high-speed colour print production with an extensive range of professional integrated finishing facilities. With its amazing imaging capabilities and absolutely consistent print quality, the bizhub PRESS C1060 and bizhub PRESS C1070/P opens up a new era of superb quality colour production. Inimitable modularity provides unmatched versatility and ensures perfect adaptability to the entry production environment. www.konicaminolta.eu

drupa 2016 in Hall 1. 31 May to 10 June.

Heidelberger Druckmaschinen AG Gutenbergring, 69168 Wiesloch, Germany Phone +49 6222 8267456, www.heidelberg.com

Contents News

Events

Regional

Dubai unveils 3D printing strategy The global initiative aims to position the UAE as a leading 3D printing technology hub by 2030

Al Kheshi Advertising invests in Durst and Aristo The UV inkjet printing and cutting machines are the first to be installed in Dammam, Saudi Arabia

NDigitec opts for EFI’s LED technology The EFI Vutek GS5500LXr was acquired for high-volume, roll-to-roll production

Egyptian Printing Day at drupa 2016 Nine sponsors of the event will organize special guided tours for Egyptian PSPs

drupa cube 2016 to feature 60 keynotes, panel discussions and presentations

IPEX positioned as ‘Print in Action’ showcase The move back to the NEC is expected to attract a larger number of international visitors and exhibitors

Preview

ISSN 2304-117X The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

drupa 2016 What’s new at the definitive printing trade show

Vol. 13 / Issue 135 / May 2016

Arabic Inclusive

Registered with IMPZ

ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Vol. 13 / Issue 135 / May 2016

Group Publishing Director Morteza Karimian karimian@meprinter.com

Visit us at drupa 2016 and uncover your potential

ME Printer Editorial Team

Print is no longer about compromise. It’s about saying ‘yes’ to customers, exploring bold ideas and experimenting with innovative new techniques. Whatever your ambitions, our expertise and future-facing technology will help you discover new business opportunities and revenue streams.

Editor Dennis Mathew dennis@meprinter.com

So come and visit us in Hall 8a at drupa 2016, and see how you can #UNLEASHPRINT within your business.

#UNLEASHPRINT Search: Canon come and see

Technical Editor - English Section Rod Hayes rod.hayes@me.com

RENDEZVOUS WITH THE PRINTING GURU FRANK ROMANO

International Komori and Screen announce strategic business agreement for Europe Komori Europe will become the sole distributor of Screen GP’s Truepress Jet520HD

Fuji Xerox launches cross-media content creation service in Japan The SkyDesk Media Switch service link paper catalogs to videos and websites using multifunction printers

Coca-Cola reveals new "one-brand" packaging Mexico is first market to adopt graphics; additional markets to roll out throughout 2016 and 2017

Kodak’s Prosper business sale updates Q&A with Philip Cullimore, President of Kodak’s Enterprise Inkjet Systems Division and the Micro 3D Printing & Packaging Division

HP commits to 100 percent renewable electricity As part of the RE100 global initiative, HP aims to reach the 40 percent renewable electricity mark by 2020 in its global operations

Digital Printing and Packaging 14

Rendezvous with Romano ME Printer and Xerox Emirates hosted an audience with the guru of printing in Dubai to

Dr. Younes Shokr Khah younes@meprinter.com

Insights

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org

APPPEXPO 2016 Which trade show really has the most brands and products? The many reasons APPPEXPO is worth a trip to Shanghai Dr Nicholas Hellmuth, FLAAR Reports

USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

Advertising Manager

Anil Nath K R +971 4 391 1206 meprinter@meprinter.com

Production Manager

share future printing and

Ahmed Boushi +971 4 391 1207 ahmed@meprinter.com

packaging trends

Classifieds & Subscription +971 4 391 1210 +971 50 528 9267 info@meprinter.com

ME Printer Media Partner

Printing: Masar Printing and Publishing

Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Trends drupa Flashback 18

drupa celebrates 65 years Back to the future of print By Ed Boogard, Netherlands

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

DRUPA 2016 WHAT’S NEW AT THE DEFINITIVE PRINTING TRADE SHOW

As the definitive trade show for the printing industry gears up for its 16th edition, the focus of drupa 2016 will be on solution technologies, applications, innovative business ideas, and best-practice examples, summed up in its slogan ‘Touch the future’. In 19 exhibition halls, around 1500 exhibitors from over 50 countries will showcase products in six main categories: print, packaging, production, multichannel, green printing, 3D printing, and functional printing.

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk

Expert Talk

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

Gulf Print 01 new.pdf

CMY

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

4/25/2011

7:17:09 PM

News Regional

Dubai unveils 3D printing strategy

His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister and ruler of dubai, has launched the ‘Dubai 3D Printing Strategy’, a global initiative that aims to exploit technology for the service of humanity and promote the status of the UAE and Dubai as a leading hub of 3D printing technology by the year 2030. Sheikh Mohammed announced: "The UAE is presenting to the world the first integrated and comprehensive strategy to exploit 3D technology to serve humanity. We have also framed practical plans and precise goals to turn the strategy into reality, which will contribute to the progress and prosperity of the world and help preserve our human heritage." The key goal of the strategy is to ensure that 25% of buildings in Dubai are based on 3D printing technology by 2030. "The future will depend on 3D printing technologies in all aspects of our life, starting from houses we live in, the streets we use, the cars we drive, the clothes we wear and the food we eat. This technology will restructure economies and labour markets as the use of unskilled

labour will come down compared to the current situation, especially in the construction sector. It will redefine productivity because the time needed for 3D printing of buildings and products will be 10% of the time taken in traditional techniques. It will also help reduce manpower requirements as well as waste generated from construction which can be harmful to the environment.," he added. His Highness called on all government agencies, private sector companies, universities and research centres to work as a team to establish a universal model in the UAE that will serve as a platform for innovators in this futuristic technology from all over the world. There are three key sectors and five pillars of the strategy. The three major sectors are Construction, Medical Products, and Consumer Products. The construction and building sector will focus on lighting products, bases and foundations, construction joints, facilities and parks, buildings for humanitarian causes and mobile homes, in addition to galleries, stores and residential villas. The value of the 3D printing

technology based construction sector in Dubai is expected to be about AED3 billion by 2025. The use of 3D printing in Dubai’s construction sector will increase by 2% starting 2019 and more in the coming years, depending on the development of the technology and its future reliability. In the medical products sector, the focus will be on developing 3D printed teeth, bones, artificial organs and medical and surgical devices and hearing aids. The value of 3D printed medical products in Dubai is expected to be reach AED1.7 billion by 2025. The consumer products sector will focus on household items, optics, fashion jewellery, children's games and fast food. The volume of consumer products printed by 3D technology in Dubai is expected to be about AED2.8 billion by 2025. The strategy has five main pillars: Infrastructure, Legislative Structure, Funding, Talent and Market Demand. The Legislative Structure pillar will focus on the development of regulatory frameworks for the use of 3D printing technology within various sectors and the specifications of materials that will be allowed to be used in the printing process. The Infrastructure pillar will aim to provide the right infrastructure and the support of research and development to attract the world's largest companies in this field. Emphasis will be placed through the Talent pillar to build the local talent capabilities of researchers, designers and innovators, and bring the best minds from around the world in the 3D printing field. The Funding pillar will provide financing alternatives as well as investment support to develop the technology and expand its scope of application. The Market Demand pillar will promote the application of this technology within various sectors, to bring prices of products to competitive levels while maintaining quality.

The Dubai 3D Printing Strategy will be implemented by many partners, including Dubai Municipality, Dubai Health Authority and Dubai Holding. The strategy is aimed at integrating the efforts of government institutions and the private sector to enhance Dubai’s development by employing innovative local and global expertise in 3D technology. The Dubai Future Foundation will play a major role in organising these efforts and putting them within set frameworks to achieve the strategy. Dubai Municipality will be one of the important government agencies involved in the implementation of the strategy through the use of existing technologies locally and attracting the leading global companies in the industry. It will also analyse the optimal mechanisms to successfully transform traditional construction methods to construction using 3D printing technology. Dubai Municipality will achieve the strategic targets by launching and organising a number of projects and initiatives across four main stages. The Establishment Phase includes preparation of a comprehensive study for the 3D printing sector, especially in the field of building construction. It will contribute to the organisation of the registration process and qualification and licensing, implementation and follow-up monitoring and modification and legislation, as well as coordination with the customers, government, developers, manufacturers, and information

technology companies. The Qualification Phase aims to organise projects to develop codes for 3D printing materials, systems and specifications, hardware and technical standards of sustainability and project maintenance. In addition, this phase will adopt the registration and classification process and initiate measures to educate engineers and local and international companies. The phase will also see the preparation of laboratories for testing and measuring the materials. It also includes local and international accreditation and processing and preparation of cadres and electronic systems for operations and inspection. The third stage is the Implementation Phase, which will begin with the launch of the first pilot project with Dubai Holding. During this phase, developers will be inspired to work on other prototype projects while the private sector and consultants will be encouraged to adopt the processes of transformation towards printing buildings through a combination of direct impact incentives. The Development Phase includes assessment through several measures and performance indicators covering all the previous stages, and further developing them, drafting work agreements with key developers to facilitate the 3D printing technology sector. The Dubai Health Authority will help in achieving the goals of the strategy within the medical products sector by creating an

appropriate environment and setting the standards to apply to this technology in the medical sector, as well as to promote Dubai’s position as a global centre for 3D printed medical products, building international partnerships with key players around the world. Dubai Holding will also play a key role in implementing Dubai's strategic 3D printing through the launch of an innovative laboratory to embrace innovation, innovators and designers. It will establish a special centre for 3D printing and organise workshops and training courses. This is in addition to the establishment of a special fund to support pilot projects in a wide range of sectors, including 3D printing. The global market for 3D printing is expected to reach US$120 billion by 2020 and about US$300 billion by 2025. Reports indicate that 3D printing technology will cut construction costs by between 50% and 70%, and cut labour costs by 50% to 80%. In addition, the technology will help reduce waste produced in construction operations by up to 60%, which will reflect positively on the economic returns of the sector and contribute to sustainable development. North America, Japan, Germany, the United Kingdom and other developed countries have allocated huge budgets in the development of 3D printing techniques in various fields such as medicine, industry, automotive and aviation.

The key goal of the strategy is to ensure that 25% of buildings in Dubai are based on 3D printing technology by 2030

ME‌Printer May 2016

The global initiative aims to position the UAE as a leading 3D printing technology hub by 2030

News Regional

Al Kheshi Advertising invests in Durst and Aristo The UV inkjet printing and cutting machines are the first to be installed in Dammam, Saudi Arabia

Magdi Al Kheshi owner of Al Kheshi Advertising

Al Kheshi Advertising, one of the biggest advertising agencies in Saudi Arabia’s Eastern Province, has announced the first installation of the Durst Rho P10-160 UV inkjet printer and Aristo GL2032 cutter in Dammam, acquired from Giffin Graphics. The Durst Rho P10-160 is a 1.6 m, entry level industrial UV printer with 1000 dpi. It has the capability of handling both rigid and roll material, with a printing speed of 100 sqm/hr continuous printing at full width. The Aristo GL2032 has a 2040 x 3200 mm cutting table with a freely accessible work surface from all sides and speed of 2.3m/s. The configuration for Al Kheshi includes a bevel cut, high frequency routing, and intelligent camera options. According to Magdi Al Kheshi, owner of Al Kheshi Advertising, the specific requirements that led to the purchase of the combination of the Durst P10-160 and Aristo GL2032 were speed, reliability, and quality. “Taking the decision of purchasing a flatbed printer with a cutter

came from the market needs and being up to date with the new print technology that will ensure our customer satisfaction and fulfil their daily enquiries. We are already in the business of printing and cutting sheets, and we are aiming to improve the quality and increase our productivity with the Durst P10-160 and Aristo GL2032. With the Durst and Aristo combination, we expect to shorten our delivery time and gain wider customer base

by increasing our productivity,” says Magdi. “At Al Kheshi, we are looking for the stability of our industrial equipment’s with less down time and high productivity which will ensure quick return of investment. The benefit will come from time saving and less manual labor needed to do the jobs from the old traditional ways which, will reduce our running cost and increase our profit,” adds Magdi.

NDigitec opts for EFI’s LED technology

ME‌Printer May 2016

The EFI Vutek GS5500LXr was acquired for high-volume, roll-to-roll production

Dubai-based creative production company Ndigitec has purchased an EFI Vutek GS5500LXr roll-to-roll LED inkjet printer, opting the brand for its “green” LED technology. NDigitec provides prepress, premedia, fabrication, digital printing and web-to-print solutions through its portal Dubaiprint.com. NDigitec DigiPrint, the company’s digital

printing competency, provides small to large-format printing services, including indoor and outdoor banners, roll-up banners, point-of-purchase displays, exhibition displays, sample table services, 3D printing and more. NDigitec also operates a 2.5-metre hybrid UV inkjet printer and sought a product that would help the

company continue to meet growing demand for premium-quality graphics. The new, 5-metre Vutek printer, which gives the company greater versatility in high-volume, roll-to-roll production, will be used to produce high-quality prints for all indoor and outdoor largeformat projects and Dubaiprint. com online orders. “We combine traditional know-how with modern methods to create precise detail within our customers’ stipulated timeframe. We chose the machine because it has unprecedented dot quality and supports our effort to go green,” says NDigitec CEO Vatche Kavlakian.

News International

from left: Akihito Komori, President, Komori International Europe; Neil Sutton, Group sales director of Komori International Europe; Brian Filler, President, Screen GP Europe; Takanori Kakita, Chairman, Screen GP Europe

Komori and Screen announce strategic business agreement for Europe

Coca-Cola reveals new "onebrand" packaging

Komori Europe will become the sole distributor of Screen GP’s Truepress Jet520HD

Mexico is first market to adopt graphics; additional markets to roll out throughout 2016 and 2017

Komori International Europe and Screen GP Europe have entered into a strategic business agreement to establish a collaborative structure between Komori Corporation and Screen GP, Screen Holding’s business operating company responsible for graphic arts business. Komori and Screen anticipate the agreement will provide a solid base for continuing development of the European printing industry,

in a similar way to the cooperative relationship introduced by the companies for the North American market in September 2015. The regional subsidiaries of both companies recently concluded a distribution agreement for the Belgian, French, German, Italian, Dutch and British markets. Komori Europe will become the sole distributor of Screen GP’s Truepress Jet520HD high-speed, roll type inkjet press in each of these areas. Concurrently, Screen GP Europe will use its extensive expertise in digital printing to provide comprehensive support for Komori Europe. By combining the expertise of Komori Europe and Screen GP Europe, both companies expect to grow their market share through increased digital and offset press sales. Further development of this arrangement is expected to contribute to continuing growth of the regional printing industry and enable the creation of a win-win relationship with customers. Kazunori Saitoh, director and manag-

ing operating officer, group general manager, Global Sales & Service Group of Komori Corporation, said: Following the collaboration agreement in North America in September 2015, this is a great opportunity for both Komori and Screen GP. But more importantly, we know our European customers will benefit from the combined expertise of our two companies.” Tsuneo Baba, president of Screen Graphic and Precision Solutions, said: “We have long believed that combining the technical and marketing capabilities of our two companies would provide an ideal approach to expanding our respective product shares within the printing industry. As a first step, in 2015, we created a formal collaborative relationship with Komori Corporation in the North American market and we now expand this established relationship to Europe. We are confident commercial printers will see the true value of a combined organization that is focused on their success.”

Fuji Xerox launches cross-media content creation service in Japan The service links paper catalogs to videos and websites using multifunction printers

Fuji Xerox has started providing a cross-media content creation service, the SkyDesk Media Switch Link Set Up Service for Multifunction Printer,

in Japan. Using the SkyDesk Media Switch Link Set Up Service for Multifunction Printer users can combine handy paper-based materials with contentrich, data-intensive digital media, such as videos and websites, to create interactive sales promotion tools with strong customer appeal. First, users scan hardcopy catalogs and leaflets with a multifunction printer, and then link those documents with videos describing the products on the catalogs or a web page to order the products by specifying the contents information on the control panel. Once this is done,

by capturing the scanned image on the catalogs and leaflets with a smartphone camera, users can bring up additional online information about the product and show it to customers during a presentation. Fuji Xerox has been providing a series of the SkyDesk services since 2011, to support small- and medium-sized enterprises in increasing the efficiency of their office communications and collaborations. The Company has announced it will continue to leverage its media-related technologies to provide customers with added value in the Document Services and Communications field.

In a move that will extend the Company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring Coca-Cola Red as a unifying color across the trademark. The Red Disc, the signature element of the new “Taste the Feeling” global creative campaign launched in January, will now appear prominently on packaging. Further underscoring the Company’s commitment to provide choice, the new packaging is designed to enable consumers to choose the Coca-Cola that best suits their taste, lifestyle and diet. To clearly identify each product, the signature color is featured throughout the packs – black for Zero, silver for Light/Diet and green for Life. The new graphics will also include the unique product name and benefits on front of pack to help consumers make an informed choice: • Coca-Cola Original Taste (or Classic in select markets) • Coca-Cola Light/Diet: Crisp Taste, No Calories • Coca-Cola Zero: Zero Sugar • Coca-Cola Life: Less Sugar, With Stevia Leaf Extract “Packaging is our most visible and valuable asset,” said Marcos de

Quinto, Chief Marketing Officer, The Coca-Cola Company. “The Coca-Cola Red Disc has become a signature element of the brand, synonymous with great taste, uplift and refreshment. By applying it to our packaging in such a bold way, we are taking the next step towards full adoption of the “One Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.” New packaging will be available in stores in Mexico the first week of May. Similar versions of the Red Disc graphics will roll out into additional markets around the world throughout 2016 and into 2017. “The unification of the brands through design, marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way,” said James Sommerville, Vice President Global Design, The Coca-Cola Company. “When applied across packaging, retail, equipment and experiential, this new approach becomes a global design language that utilizes a historical brand icon to present the range of Coca-Cola products available today in a contemporary and simple way.”

TAKE THE ROAD TO GREATER PROFITABILITY LEAVE A SMALLER FOOTPRINT KODAK SONORA XP Process Free Plates completely eliminate processing, including chemicals, water and energy, lowering costs while improving your efficiency, reducing your environmental impact and maintaining your productivity. That’s good for the planet. Good for print. And good for your business. Learn more at Kodak.com/Go/Sonora Visit the Kodak Quarter at Drupa, Hall 5 PRINT. FOR GOOD. Kodak.com/go/drupa

PRESS ON

News International

KBA-Sheetfed Solutions

Kodak’s Prosper business sale updates Q&A with Philip Cullimore, President of Kodak’s Enterprise Inkjet Systems Division and the Micro 3D Printing & Packaging Division What’re the updates on the Prosper sale process? We have talked to some potential buyers. These are confidential talks so I cannot discuss any particular company’s interest in buying Prosper. Why sell a business that’s growing and has significant market potential, according to Kodak? The Prosper business has significant potential for accelerated growth and the market opportunity will expand even further with the introduction of Ultrastream, a nextgeneration inkjet writing system. To achieve its full economic potential, Prosper will need to be leveraged by a company with a larger sales and distribution footprint in digital printing markets. The decision around Prosper is based on our scale in the inkjet

the technology in the hands of a company with a larger presence in digital print markets. What kind of buyers is Kodak approaching? Is there a specific timeline? We’re seeing interest from a number of suppliers in the industry, but a sale of this sort usually takes several months. We do not have a specific timeline. Who are the prospective buyers? We have received strategic interest in the Prosper business from companies and their financial representatives. These talks are confidential. market – with the investment in the core Prosper technology complete, and new and significantly larger markets opening up to us thanks to the Ultrastream breakthrough, it is time to place

How will Kodak continue to invest in Prosper if the sale does not happen in 2016? We anticipate the sale to take place in 2016.

HP commits to 100 percent renewable electricity

HP has pledged to achieve 100 percent renewable electricity usage in global operations. As part of this goal, HP is joining RE100, a global initiative of top businesses committed to 100 percent renewable electricity. Led by The Climate Group in partnership with CDP, RE100 works with companies like HP to help businesses transition to renewable energy sources and accelerate the transformation of the global energy market to a low carbon economy. As an important step to achieving this ambitious goal, HP plans to reach the 40 percent renewable electricity mark by 2020 in its global operations. This new goal reinforces HP's dedication to integrating sustainability into its core business strategy.

"Joining RE100 represents a significant milestone for our company as we continue to move toward a business that is powered entirely by renewable electricity," said Nate Hurst, HP's chief sustainability & social impact officer. "As we continue to reinvent a more sustainable business and society, both costeffective and low carbon sources of energy are essential to the future and the growth of HP's business. This commitment is guided by our belief in a world where technology and sustainability can combine to become a powerful force for innovation, helping reinvent how businesses, communities, and individuals can thrive." "We've worked closely with HP and the company's dedication to building sustainability into the business

is clear," said Amy Davidsen, executive director, North America at The Climate Group. "We welcome HP's leadership following the Conference of Parties on the UN Climate Change negotiations and its dedication toward driving forward the clean revolution." HP is applying a three-phase strategy to reach this goal: 1. Aggressively reduce energy consumption by optimizing operations/building efficiency and implementing new efficiency projects. 2. Increase the use of on-site renewable power. 3. Acquire or generate off-site renewable power to offset brown power emissions, including the use of renewable energy credits (RECs) and power purchase agreements (PPAs).

Best in Class The new KBA Rapida 105 PRO Even better kit and more automation defines the Rapida 105 PRO. Preset capabilities, enhanced productivity, more format, a raft of equipment options up to 5-over-5 or double-coating technology all position this new KBA sheetfed offset press firmly in the upper performance segment. With the raft of special packages available it can be tailored to a variety of applications. Want HR- or LED-UV? No problem!

KBA.R.645.e

ME‌Printer May 2016

As part of the RE100 global initiative, HP aims to reach the 40 percent renewable electricity mark by 2020 in its global operations

Egypt: +20 2 2589-1259, khaaa@kheiashy.com Iran: +98 21 8853 5244, saeid.alirezaei@noortec.com Kuwait: +965 1802 882, makspe@mak-ped.com.kw Saudi Arabia: +966 1 292 0440, loay_jassim_k@hotmail.com Turkey: +90 212 698 5100, rkoehle@dereligraphic.com UAE: +971 6 543 6222, machinery@giffingraphics.com www.kba.com

Come and see us at drupa 2016 May 31 - June 10 Hall 16, Stand C47

Events

Egyptian Printing Day at drupa 2016

IPEX positioned as ‘Print in Action’ showcase

Nine sponsors of the event will organize special guided tours for Egyptian PSPs

The move back to the NEC is expected to attract a larger number of international visitors and exhibitors

Drupa 2016 will host the traditional Egyptian Printing Day on 2 June 2016 in Hall 7.1 on the first floor, with the attendance of representatives from the Egyptian printing, designing, prepress, advertising, packaging, and publishing industries.

Claus Bolza-Schünemann, chairman of the drupa advisory board and president of Koenig & Bauer Group, is scheduled to deliver the opening speech, after the welcome note by the Egyptian Printing Industries Chamber’s President Khaled Abdo. The Egyptian Printing Day is organized by the German Arab Chamber of Commerce in Egypt, the Drupa Administration, the Egyptian Printing Industries Chamber and Arab Print Media. Nine Egyptian companies are sponsoring this year’s Egyptian Day, including Integrated Office Systems, Xerox Egypt, Digi Pro, Kheiashy House, Texti, Youssef Allam, Sidhom, Al Hussein, and Delta. After the main event, a serious of special guided tours for Egyptian printers will be organized to the nine sponsors’ booths during the following three days.

Recently, two special pre-drupa events were organized in Egypt, in Cairo on the 9th of February, and in Alexandria on the 9th of March. Hundreds of printers attended both the events, where all the major manufacturers presented their latest products and technologies to be showcased at drupa. Dr. George Nubar, the acting dean of the Faculty of Applied Arts at Helwan University, and Walid Quorish, deputy manager of PETRA, the printing and advertising ETP of Egypt, commented that the Egyptian Day at drupa has always been a very important event for the Egyptian printing packaging and publishing industries since 2008, not only as a gathering place for all Egyptian printers at drupa but also a showcase of the strength of the Egyptian printing industry to the world.

IPEX 2017, which will take place at the NEC, Birmingham, from 31st October – 3rd November 2017, is being positioned by its organizers Informa Exhibitions as a premier ‘print in action’ showcase for the latest in professional production technology and applications. The move back to the NEC sees IPEX return to its roots at a central, easy-to-reach venue, which is expected to be popular with European and international visitors and exhibitors. Informa has switched the frequency of IPEX from four years to three to match drupa (2016) and IGAS (2018), fitting it between the two. The organizers have developed a new clear ‘all-inclusive’ package for exhibitors: the maximum stand size is limited to 500 sqm, and the price of exhibiting includes equipment lifting (on and

off), machinery mains connection and power consumption. "Our aim is to deliver an event for exhibitors and visitors alike that showcases the best in print which means that we want the full spectrum of print equipment in action on the show floor," says Rob Fisher, IPEX event director. "To facilitate this, we’ll support exhibitors by picking up some of the extra - and sometimes hidden - costs of exhibiting. To our

knowledge, it's an unprecedented move to pay for equipment and machinery lifting, and machinery mains power and consumption. Exhibitors will experience a better return on their investment if costs are kept down.” Caroline Watson, IPEX 2017 marketing director at Informa Exhibitions, adds, “We’ve spent a great deal of time talking to exhibitors and visitors from previous events and used their feedback to develop a genuinely user-friendly format. We fully expect to have on show for the first time production versions of many key models and technologies announced at the forthcoming drupa, and combined with the show’s 500m2 capped stand size and emphasis on active displays, this will make IPEX 2017 a great buyers’ event.”

ME‌Printer May 2016

drupa cube to feature 60 keynotes, panel discussions and presentations

Boasting some 60 keynote speeches, panel discussions and presentations drupa cube, the event and congress destination at drupa 2016 (Hall 6, Stand D03) is abuzz with knowhow, inspiration and innovation. According to the organizers, the big difference between drupa cube and other industry congresses around the globe is its focus on visitor target groups from the print industry as

well as from the creative sector and from brand manufacturing and print buying. “If you want to master the current changes in the print industry, consistent change management is indispensable. This in turn only works out when you pursue a multi-disciplinary approach and look beyond your own backyard,” says Sabine Geldermann, Director of drupa, underlining the pioneering nature of drupa cube. “With The Medici Group, which is synonymous with “out-of-the-box” thinking, we have exactly the right partner by our side. We are delighted to announce that Frans Johannsson, founder and CEO of The Medici Group, will be delivering two keynote speeches – the opening keynote on the first trade fair day, 31 May, and a second keynote on 2 June (both between 11.00 am and 11.45 am).” British brand agency FreemanXP, headquartered in London, was commissioned with the strategic and creative design of the programme and the on-site

implementation. The English cube programme for the eleven trade show days is broken down into the following five areas: Keynotes, Business Evolution, Technology, Innovation@the Intersection and C-Level. The six sessions under the heading “Innovation@ the Intersection” take a very special approach. In these sessions, covering sector-specific subjects such as “The Role of Large Format”, “The Role of Packaging in the Customer Journey” or “3D Print: Hope or Hype?”, experts from The Medici Group venture a broader view and show how easily innovative approaches from other industries can be transferred to the print industry. The C-Level sessions address a clearly defined circle of participants from executive management level both on the exhibitors’ and visitors’ part. These C-Level sessions immediately follow the four keynotes and are designed as interactive workshops where strategic insider knowledge is shared.

31.05. – 10.06. Come and visit us at drupa, Duesseldorf

hall 2, stand A04

inno.vation

PARTNER IN PRINT technotrans will present its innovative solutions for various fields in cooling and fluid technology – four areas of particular importance: cooling systems for digital printing and UV printing applications, sustainable and resource-efficient solutions, and interconnected, smart control systems. www.technotrans.com

Member of the technotrans group

Expert Talk Digital Printing and Packaging

Rendezvous with Romano ME Printer and Xerox Emirates hosted an audience with the guru of printing in Dubai to share future printing and packaging trends Frank Romano was in town in April, making a Dubai stopover on his Queen Mary 2 world cruise. The who’s who of the UAE printing industry attended the half-day conference organized on April 18 at the Raffles Dubai, to hear from the global printing industry thought leader and visionary. Frank shared his observations, personal experiences, and insights about global digital printing and packaging trends, focusing on what’s new at drupa 2016. His unique perspective on the future of printing comes from over 50 years of business, R&D, education, and consultancy experience in the printing industry and 44 years of analyzing drupa, having attended 10 editions of the expo since 1972. Here’s the transcript of Frank’s keynote at the event titled ‘Rendezvous with Romano’.

There’s no longer a segregation of printing applications among print service providers worldwide. Commercial printing, quick printing, package printing, and signage are more intertwined than ever because of the advancements in digital printing. A great leveler, digital printing continues to open new markets and expand existing ones. Shortrun and variable data printing continue to evolve and change print communication, particularly in the publishing and marketing industries. But what is a short run and to what extent is short run printing

feasible? A short run is as small as 1 copy. When we analyze the short-run printing market, we observe the potential of variable data printing for personalization, print runs of up to 500 for on-demand books and self-publishing, and expansion of print runs of 500–2000 with roll-fed inkjet presses. At a print run of 2000, based on our analysis of machines, consumables, and paper at Rochester Institute of Technology, we’ve observed a crossover point where the effectiveness of digital printing declines and that of long-run, offset printing increases. This is a fact we must

accept, and this trend will not change until manufacturers reduce the costs of digital printers and consumables. The cost per unit in digital printing is based on the speed of the machine and the cost of consumables. At present, digital presses are getting faster and relatively inexpensive, and the consumables make money for the manufacturers. As the costs of presses and consumables go down, we will see digital printing go mainstream in the 2000– 10,000 print run market, probably with machines printing in the B2 size. For longer print runs, we still

Print is not dead! Its applications are only growing

In the old days, there was no other way to communicate without print. However, today, in a very competitive market, printing will play a role only if is relevant to this generation. To understand where printing is headed, we must find the right answer to the basic question of what is printing. I say printing is not a single concept, application, or industry, but it is a variety of things associated with different scenarios. Its applications can be grouped into 13 categories

– advertising and promotions, packaging, direct mail, technical documents, directories, catalogs, books, newspapers, periodicals, forms, stationery, financial reports, and others such as greeting cards. The biggest category, advertising and promotions, includes brochures, flyers, booklets, pamphlets, and other materials that are distributed to people. The reason the printing industry exists is so that someone can sell something to somebody else, and print service providers help produce the materials that describe products and services. From the very introduction of variable data printing technology, most people couldn’t understand why each printed paper or item needed to be different. Marketers are starting to realize that personalization is the key to engaging with consumers. Direct mail from retail stores in the US is a great example of how variable data printing is used to target specific customer groups according to their preferences. Sales go up when a message is personalized for every customer and conveys something that relates individually to them. Data analytics and data cleansing are crucial in the effectiveness of variable data printing. Packaging is the category attracting everybody’s attention and investment. Considering the increasing number of brands worldwide and demand for packaging customization for demographic segmentation, the market presents huge opportunities. The question for PSPs is what technology will they use for package printing and which specific part of the industry will they cater to – labels, folding carton, or flexible packaging. In the US, we call packaging the last 12 inches of a product’s marketing program, because after spending a fortune on advertising on TV, radio, newspapers and other channels, the marketing effort and budgets make sense only if the customer reaches out and selects the product in a store after noticing the packaging. How does printing technology contribute to this huge market?

Go to a supermarket and find packaging with the picture of a person on it. We can’t print halftones properly with flexography. However, digital is slowly overcoming such limitations. Imagine the burst of color and imagery possible with new developments in package printing. At drupa, expect to see technology that can print full color on plastics used in flexible packaging. At least 40 digital label printers will be showcased at the show. We hear the media reporting that print is dead. This misconception is due to the narrow view of printing in our society. The majority of people believe that printing is only related to books, magazines, and newspapers, and when they see how these media are going digital with e-books and websites, they start believing that printing has no future because demand for printed books is falling. Books form only 6–7% of all printing jobs worldwide, and a decline in book sales will not affect the printing industry significantly. The good news is that on-demand book printing has changed the landscape of the book publishing industry. The biggest growth in this on-demand printing market will come from photo books. Nowadays, people take thousands of photographs and store them on hard drives with terabytes of storage, but the photos are likely to get erased in the future. There is no guarantee that digital photos will be preserved. The only way people can keep their memories alive through

The reason the printing industry exists is so that someone can sell something to somebody else

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“

need offset printers, and because of its advantages, offset printing technology and processes will be used forever. So, we live in a world where digital competes with analog printing technology, but each of them has its own strengths and applications. Digital printing will have the upper hand as more PSPs realize how they can save money and get more features for their investment. Furthermore, the costs of maintaining offset presses have gone up significantly. The cruise ship I travelled in to Dubai and many others have replaced their offset printers with digital printers. What happens when a printer breaks down in the middle of an ocean? Such an environment demands reliability and durability above everything. Simultaneously, the market for offset plates is booming because they are being used for short-run printing, although they are not designed for it. Another great advantage of digital printing is that we can integrate folding, collating, saddle stitching, tape binding, and perfect binding inline. For offset printing, we need to move large sheets of paper from the printing to the cutting, folding, and binding stages, which still make it a manual process. As long as we have to move the paper from one place to another, the process is inefficient. The next generation of robotic systems needs to address the issue of handling large sheets.

Expert Talk Digital Printing and Packaging

ME‌Printer May 2016

Frank Romano has spent over 50 years in the printing and publishing industries. He is the author of over 52 books,including the 10,000term Encyclopedia of Graphic Communications. He has consulted for major corporations, publishers, government, and other users of digital printing and publishing technology. One of the industry's foremost keynote speakers and thought leaders, Frank has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He continues to teach courses at RIT and other universities and works with students on unique research projects.

photos is by printing them. Categories such as periodicals, newspapers, stationery, forms, greeting cards, and financial reports have suffered from falling revenues because they are being replaced by their electronic versions. As you analyze every category, you discover the stories and reasons behind the decline or growth in each printing market segment. There’ll always be a decline in certain segments, but the most interesting stories are those of growth, innovation, and new opportunities.

Technology is moving fast for us to keep up

Digital printing quality is no longer an issue. In many cases, most people cannot tell the difference between digital and offset printing quality. Technology has solved a lot of problems faced by printers, improving everything from resolution, speed, and sheet size, and sometimes the high resolutions we have today are not necessary. Toner based machines are now perfect for short runs, variable data printing, direct mail, and on-demand books. Powder dominates toner technology across the world. However, at drupa 2016, at least six major companies will in-

troduce liquid toner technology. While toner technology is growing gradually, inkjet technology is growing exponentially. Drupa 2008 was the ‘inkjet’ drupa. The 2012 edition started what I called ‘inkjet drupa on steroids’. drupa 2016 will take it to the next level with bigger, faster, and more capable machines. Inkjet technology has been around since the 1950s, and no company played a bigger role in its initial development than AB Dick Company, the American copier manufacturer and office supply company. The grandson of Albert Blake Dick, the founder of AB Dick Company, was making a fortune in the 1940s. He approached Stanford University with a proposition that he would fund any project that could invent the technology that would put him out of business. The university developed a technology that spat ink out of a nozzle onto paper with poor printing quality. The machine was called the Videojet. It took them a while to find a market for the machine. The first market they discovered was the beer industry for coding their labels. The second market was more interesting; Reader’s Digest became the first company in the world to use variable data printing to send mailers to their read-

ers. Since then, inkjet printing has been adopted by manufacturers and suppliers. It reached its peak in the 1990s when wide format inkjet was introduced along with color printing for inkjet. It was wide format inkjet technology that saved the printing industry in the US when they faced decline in printing volumes. It opened new markets for commercial printers not only for signage printing but also printing on oddly shaped and thick materials. A lot of companies that focused on toner based technology are shifting their attention to inkjet technology. Now we have different ‘flavors’ of inkjet – thermal, piezoelectric, and continuous, using aqueous, UV, and solvent inks. However, the problem with any ink is that it doesn’t print on all kinds of paper. I expect manufacturers at drupa 2016 to present solutions to the problems with ink and substrate compatibility. There are more printing technologies and processes today than in any other time in the history of the world. It’s difficult to deal with these fast advancements, and its gets harder to make decisions based on technology alone. As the quality and speed of inkjet technology improves, it penetrates new market segments.

What’s next?

The big question is where are the new markets? We understand graphic communications well and are beginning to understand package printing. Decorative printing and functional printing are new market segments that are evolving and we have much to learn. The future is digital with a mix of some offset, flexo, and gravure. Toner dominates in sheet-fed printers. Inkjet and liquid toner dominate roll-fed printers. Inkjet dominates flatbed printing too and is opening up a lot of new markets. 3D printing is gaining huge traction all over the world and there’s no about its big role in our future. One thing’s for certain about the future our industry: relentless change will continue.

”

Trends drupa Flashback in 1949 and Leipzig behind DDR-borders, it is necessary to restructure the country’s exhibition landscape as well. In May 1950, they officially announce Duesseldorf as the city to host the first ‘Internationale Messe Druck und Papier’ – a title that in practice is soon shortened to ‘Druck und Papier’, and then to ‘DRUPA’. That name is officially adopted in 1950 – in spite of the fact that only few at the table actually like the abbreviation very much, alternatives like ‘INDRUPA’ are discarded. A design contest brings the show its iconic logo, representing a printing tampon. It will be in use for the next 50 years, only to be replaced in the year 2000 by the ‘pixel’-logo.

Lines of type

drupa celebrates 65 years

Back to the future of print

Self-tying shoelaces and a self-drying jacket? Flying cars and hoverboards? Many of the unlikely predictions for the year 2015, made in the 1989 blockbuster movie Back to the Future II, proved incorrect. But it got at least one thing right: people are, indeed, still reading printed newspapers as we are about to celebrate 65 years of drupa (and totalling 225 Messe-days!). Gearing up towards this 16th edition, we invite you to get in that imaginary modified DeLorean, get it up to 88 miles per hour on

the Autobahn heading for Duesseldorf - and go way back to the future of print. “Drupa has been tried and tested – and has never failed to impress”, stated Werner Matthias Dornscheidt, President & CEO of Messe Duesseldorf, two years ago. Putting the new slogan ‘Touch the Future’ to practice, he added: “And drupa 2016 will be no different.” Based on the events’ rich history, his forecast is very likely to come true. But back in 1949, it takes the founding fathers of drupa a lot of courage

to come up with this completely new concept: an international trade show for capital goods for the printing and paper industry, to be held in 1951. Only after signing up 527 exhibitors from 10 countries and welcoming over 300,000 visitors, they know they are on to something big.

Drupa City

The organizers aim to build upon the traditional BUGRA exhibition (short for ‘Buchgewerbe und Graphik’), held in Leipzig since 1914. With Germany partitioned

Print-ready stereotype

Change is in the air. Offset, already on the rise in the USA as run lengths get bigger and demand for colour is growing, is on display at various booths in 1951. Faber & Schleicher, for instance, demonstrates its latest

Speed up prepress

Only three years later, 1954, drupa stages its second edition for another 16 days at nearly double the size: 35,000 sqm. The introduction of the Hell Klischograph 151 is a success, as it enables printers to replace the time-consuming chemical-etching process and thus speed up prepress production. The same goes for the Linotype Quickset System, the first punched-tape controlled typesetter of its kind boasting a casting output of some 18,000 characters per hour. As a way of showing off the industries capabilities, the visiting Federal President Theodor Huess can see his photograph already in printed

form only some 30 minutes after it was taken.

Imaging instead of casting

As our DeLorean-time machine arrives in 1958, we see offset is clearly gaining more and more traction. The growing success of its Roland presses even convinces Offenbach-based factory Franken & Schleicher to change its name to ‘Roland Offsetmachinenfabrik Franken & Schleicher’. Meanwhile, at Heidelberg the offset technology is still being discussed ‘with a scepticism bordering on dismissal’. Photocomposition is well on its way to replace hot metal. Monotype has its Monophoto - a converted mechanical hot-metal machine that is now imaging instead of casting characters. Berthold shows a prototype of its Diatype in 1958. It is a desktop system for fast typesetting of headlines, using characters on a glass master disc. Hell launches its Colorgraph, a flatbed system able to scan, convert and correct original photos into color separations. Linotype further speeds things up. It has been working on its Linofilm phototypesetting machine, fitted with an electronic flash tube, since last drupa. After field tests at the Daily News in New York in 1956, the machine (‘consisting of a keyboard, automatic photocomposition unit and correction and assembly devises’) is presented in Düsseldorf,

ME‌Printer May 2016

By Ed Boogard, Netherlands

In 1951, letterpress rules the industry. For the last century, both typesetting and printing have been industrialized rapidly, and drupa shows the way forward. Visitors can see five different Linotype models and also five Monotype-machines feeding lines of type to the multitude of presses that are on display from the factories like Koenig & Bauer, M.A.N., Frankenthal Albers & Cie and Heidelberg. The latter has no less than 19 presses running live at the show, including both its Automatic Platen letterpress and Cylinder press. Speed and automation are definitely the buzzwords in Duesseldorf – as they will continue to be for the next 65 years. German newspaper Die Zeit reviews the debut of the event as “an excellent achievement” – despite the “at first sight somewhat confusing combination of Print and Paper under one roof”.

offset presses at Hall 11: the single colour Roland Parva and the two colour Roland Ultra. (At home in Augsburg, M.A.N. is starting up construction of its first sheetfed offset press ‘Ultra M.A.N.’) Other inventions, that are bound to change the industry at some point in time, are also taking shape – almost simultaneously. For example in the USA, Xerox installs its first plane paper copier ‘914’. Siemens patents the first continuous-stream inkjet printer. And in the labs of Rudolf Hell (inventor of the Hellschreiber, a 1925-version of the fax machine), tests are running on the Klischograph; an electronically controlled engraver that scans a film to a print-ready stereotype (or ‘cliché’) in one go.

Trends drupa Flashback

capable of outputting 43,000 characters on film per hour.

Letterpress converts to offset

Heidelberg makes up its mind: at the fourth edition of drupa, in 1962, it enters the offset market by presenting the KOR - a letterpress converted to offset. The Messe-halls, now covering 48,000 sqm, are filled with new offset presses from various manufacturers, including Wifag. Also, from Japan, Sakurai joins the trade show for the first time showing its flatbed letterpress, while Screen starts marketing its first electronic colour scanner. For the first lustrum edition of drupa, in 1967, two temporary halls are added to the fair, some five kilometres north from the actual exhibition centre. But even at 60,000 sqm, the show is sold out. Koenig & Bauer celebrates its 150 years anniversary and presents the new ‘Rapida’ series of sheetfed offset presses. And Hell’s Kombi-Chromagraph CT288 is able to combine several scans to put images and texts together on film.

even further. So, in 1972, drupa has some 100,000 sqm available – and sells out again. A major shift in the industry is taking place. The production of Linotype hot-metal machines in the USA has been discontinued in 1970. At the same time, Heidelberg introduces its GTO (‘Grosser Tiegel Offset’) press, while the Roland 800 is the first offset-press to have an integrated ink control system. For the first time in its history, drupa has more than 1,000 exhibitors in 1977. Prepress has gone electronic all the way – with Crosfield adding its minicomputer-controlled Magnascanner. Heidelberg launches its first Speedmasterpresses. UV-inks are introduced, and the first waterless printing offset-plates are on show. Also, the Compugraphic EditWriter 7500 is introduced: ‘a phototypesetter combining a keyboard and photo unit in one piece of equipment, enabling one job to be typeset while the operator simultaneously keyboards another.’ Meanwhile, in Israel, a man called Benny Landa founds a company by the name of ‘Indigo’ to work on perfecting liquid toner-technology. The 1982-edition of drupa – with half of exhibitors coming from outside Germany - sees further phototypesetting developments as, for example, Scangraphic launches its Scantext1000 system.

Digital show

“Drupa, drupa, international print-

ing and paper fair, we welcome you to Düsseldorf, Germany, to see what’s new in the graphics industry”. This first drupa-song marks the 1986 edition of the show, although it was already used in 1980 for the first time to promote the 1982-fair during the Print’80 show in Chicago. What’s really new is that further change is on its way: Apple has launched its first desktop computer (in 1984), and Adobe has started to develop PostScript. Linotype celebrates its 100th anniversary. At its 10th edition and 40th birthday, drupa 1990 is proclaimed the ‘digital show’. With some 25 running web offset presses in the drupa halls. Now covering a total of over 126,000 sqm, there is also room for, for example, AM’s liquid toner-based ElectroPress. As the fair takes place shortly after the Iron Curtain has come down in 1989, it also allows for talks between KBA and Planeta, and between M.A.N. and Vomag. Offset continues to raise the stakes, with Komori introducing the world’s first automatic plate change system, “perceived as a redundant luxury solution at that time”. Boosting our ‘Mr. Fusion Home Energy Reactor’-powered DeLorean five years on, it is all about improved productivity at the drupa 1995. Computer-to-plate (CtP), DI-presses and digital colour printing are all over the

place. While Indigo shows off its E-Print 1000 digital offset colour press, Xeikon demonstrates its DCP-1 dry-toner press. Apple is there to demonstrate prepress solution on its Power Mac-platform. Heidelberg has its Quickmaster-DI in place. MAN Roland protoypes the DICO-press. And press-manufacturer KBA is shows inkjet on a ‘hybrid’ offset web press, adding the capability to print a variety of cartoons on the front page of each and every newspaper.

From Gutenberg to Internet

The 600th birthday of Gutenberg marks the 2000-edition, celebrating 50 years of drupa. Full colour digital printing is now seriously taking on offset, with Xerox exhibiting at an entire hall its DocuColor system (and previewing its ‘FutureColor’ system), Heidelberg and Kodak jointly introducing NexPress, and Karat launching its Karat74 DI press. But not only printing is set to go digital – the entire production workflow becomes connected from prepress to afterpress through the industry standard CIP3, as shown in practise in Hall 6 by the PrintCity-consortium. Even Apple is taking part, as it decides to skip CeBIT and attend drupa

ME‌Printer May 2016

Touching the future

In 2012, Benny Landa takes inkjet to the next level by promising nanographic-printing for drupa 2016. Conventional press manufacturers like KBA and Heidelberg work on their own inkjet-devices, just like almost every digital press manufacturer does. As we accelerate towards an Industrie 4.0 era, speed and automation are once again the buzzwords in Duesseldorf during drupa 2016, together with efficiency, effectiveness, interactivity and multi-channel. And as we hum the new drupa song, rumour has it that a Back to the Future-sequel will be performed later this year as a musical at a London West End theatre.

Meet the Future. Muller Martini Showcases Finishing 4.0

New halls

One year after the fifth drupa, Duesseldorf decides to build a completely new exhibition centre – exactly on the spot where the temporary 1967-halls were – to allow its major trade fairs to grow

instead to lure back professional users. It previews OS-X. And there is this thing called ‘Internet’, that everybody is talking about. At drupa 2004, the Job Definition Format (JDF) becomes the symbol of the interconnected digital workflow in graphic production. While celebrating the 150th birthday of Ottmar Mergenthaler, inventor of the Linotype, the industry continues towards further digitization. In 2008, ever more digital printing is added to the list of exhibitors: Océ, Canon, Agfa, Ricoh and Konica Minolta have toner-technology in place, while Kodak, Screen and HP also start showing inkjet as the next big thing. As the show draws to end, news from San Francisco reaches Duesseldorf: Apple launches its iPhone 3G.

Take off with Muller Martini. drupa, May 31 to June 10, 2016 Hall 2, Booth A49

Hybrid products are the future. That is why Muller Martini will demonstrate live at drupa, in line with Finishing 4.0, how variable magazines and books are produced using a fully connected, highly automated machine line-up consisting of sheet-fed offset, web offset and digital printing elements. After all, combined offset and digital printing is one thing. The efficient print finishing of hybrid products according to a smart, touchless workflow quite another. Muller Martini – your strong partner. www.mullermartini.com Phone +41 (0)62 745 45 75

Preview drupa 2016

dru pa

Heidelberg (Hall 1) Heidelberg “Fire” product line

Heidelberg will be presenting its entire digital printing offering under a standardized family name, the “Fire” product line, which includes the new Primefire 106, Versafire CP/CV, Omnifire 250/1000, and Gallus Labelfire 340. The entire digital printing portfolio can be integrated into the overall workflow of a print shop together with the Heidelberg offset systems via the new Prinect Digital Front End (DFE). Heidelberg Primefire 106 is the new B1 format inkjet printing system for industrial applications, jointly developed by Heidelberg and Fujifilm. Heidelberg Versafire CP/CV is the new name for the

Anicolor 2 technology for the Speedmaster XL 75

The next generation of the Anicolor short-run inking technology will be presented with the Speedmaster XL 75 Anicolor 2 to demonstrate increased flexibility, speed and productivity. At the heart of Anicolor 2 is the Anicolor Booster, which can be activated when necessary via the Prinect Press Center. It extends the ink range and ink density, enabling almost all materials and spot colors to be processed without having to change the ink chamber or screen roller.

existing Linoprint CP/CV digital printing systems for the economic production of short and personalized runs. Gallus Labelfire 340 is the new product name for the former Gallus DCS 340 for digital label printing, which is distributed by Gallus, the Swiss subsidiary of Heidelberg. Heidelberg Omnifire 250/1000 is the new name for Heidelberg’s 4D printing systems, replacing the former name Heidelberg Jetmaster Dimension 250/1000. Heidelberg uses the term 4D printing to describe the personalized and flexible printing on various three-dimensional objects such as balls, drinking bottles, and other mass-produced items, especially from the consumer goods industry.

New models of the Stahlfolder TH/KH 82-P folding machines

The “P” series is aimed at industrialized commercial printers with peak performance machines from the Speedmaster XL series or book binders with an annual production of over 40 million sheets. It rounds out the top end of the folding machine range. The PFX feeder has been carried over into the new models of the Stahlfolder TH/KH 82-P as a technology transfer from the peak performance machine Stahlfolder TX 96.

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What’s new at the definitive printing trade show

A preview of the technology and product line up in Messe Düsseldorf’s Halls 1–17

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Fujifilm (Hall 1, B19 and Hall 8B, A25) Jet Press 720S B2 inkjet printer

Launched as a technology concept at drupa 2008 as the Jet Press 720 and commercialized at drupa 2012, the flagship B2 inkjet press continues to evolve with Fujifilm inkjet technology. Enhancements include an improvement in press up-time, addition of a bar code system for variable data production and new modular Samba printheads added in 2014, together with the ability to handle heavier-duty carton board stock introduced in late 2015.

Uvistar Hybrid 320 super wide format UV printer

The new 3.2m super wide format, combination flatbed and roll printer has speeds of up to 195 sqm/hr. The press utilizes the Versa-Drop technology of the Fujifilm

Dimatix Q-Class printheads, Uvijet inks, and the trilobal belt and six-zone intelligent vacuum system. The printer is available in an eight-channel configuration with CMYK, Lc, Lm, Lk and Orange ink channels as well as a nine-channel configuration with white ink.

New LED-UV inkjet press for flexible packaging

The new press can print on the underside of flexible packaging, and is powered by Fujifilm's image forming technology called “EUCON” (Enhanced Under Coating and Nitrogen purging technology). EUCON comprises three core components: a newly developed, high performance UV ink; an undercoating technology used to prevent ink bleed; and a Nitrogen purge technology, which is used to reduce the characteristic odour of UV ink.

Technotrans (Hall 2, A04) Cooling systems for digital printing and UV printing

The company will showcase a smartchiller for cooling of digital printing presses in the lower-tomedium power range. For applications involving for highly reactive UV inks, an ink supply system with a patented piston sealing system along with the ink agitators of the ink.mate series of ink dispensing systems will be presented.

Combination units for dampening solution circulation and ink unit temperature control

The power-controlled alpha.c eco system is suitable for small to medium formats, whereas the beta.c blue system is used for medium to large formats. Resource-efficient solutions, such as the alcosmart AZR with a particularly high level of alcohol dosing accuracy, will be presented.

Epson (Hall 5, A01) Polar-Mohr (Hall 1, C03) Polar D 115 hydraulic cutting machine

The D 115 is a machine developed from scratch for digital and commercial printers with occasional cutting jobs. A distortion-free machine table with corrosion-free surface and air nozzles ensures easy material handling.

Polar Digicut Pro

The Digicut Pro is meant for industrial production. On the machine, the material is automatically transported over a flat pile feeder and into a cutting cabin where it is lasered on-the-fly, which makes it suitable for handling large runs, especially in printing houses and finishing businesses.

SureColor SC-S series (SC-S80600, SC-S60600, SCS40600)

The latest range of wide-format SureColor SC-S signage printers produces signage, display and décor products on a variety of substrates. Completely re-designed, the new series gives a choice of three printers from 4-11 colours (including red, orange, white and metallic silver) and productivity up to 95.3 sqm/hr. The SureColor SC-S60600 and SC-S40600 replace the SC-S50600 and SC-S30600 models, respectively.

SC-P10000

New features on the SureColor SC-T series

Epson will unveil significant new features on its multifunction 36-inch and 44-inch aqueous SureColor SC-T printers with integrated scanners which combine to deliver new levels of functionality and productivity for applications where hard copies are scanned to file and printed. These include the fastest in-class print and scan speeds at 34cm/second in grayscale and 15cm/second in colour; a new high-speed ‘production’ mode for images on photo glossy type media; 150mm roll; high-capacity 700ml ink containers and versatile scanning up to 30.4m length.

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The new 44-inch large format printer is aimed at photo labs, high street photo and copy shops and corporates looking for an in-house solution for high-volume printing at fast speeds. It follows in

the footsteps of the recently launched 64-inch SCP20000 to produce large-format photos, POS items and signage.

OKI (Hall 5, B21) Pro6410 NeonColor printer

The compact A4 printer combines High Definition LED colour printing with neon toner technology to produce glowing fluorescent effects on either dark or light backgrounds. Features include a neon white toner which can be used as a security mark only revealed when checked under black UV light or to provide a white background for transfer to dark

Datalase (Hall 6, A19) substrates; 3D effects for products at shows or promotions; and black or white quick-swap print cartridge. Applications include quick creative printing for garment and product decoration, packaging and proofing, tickets, point-of-sale displays and educational materials, and prints transfers for fluorescent neon designs on ceramic, plastic and metal, control panels and gauges, window stickers, number plates and car dealer stickers.

Built on Kodak’s continuous inkjet Stream technology, Ultrastream will move production inkjet into the mainstream of commercial printing and packaging. The technology will enable high resolution printing at an exceptional quality of 600 x 1800dpi at speeds of up to 150 m/min on a wide variety of paper and plastic substrates. The Ultrastream technology will

The new press supports thicker paper and the use of synthetic substrates to open up new opportunities for printers, including short-run packaging applications like labels, tags and small folding cartons, as well as differentiated commercial and publishing products. Complementing Nexpress ZX Press models, the company will also preview a new Kodak Nexpress platform, with commercial availability targeted for 2017. The new platform will feature a new multi-bit LED writing system that provides computational halftone screening, enabling extremely consistent, high image quality with minimal artifacts. The company is launching a new Opaque White Dry Ink for Nexpress Presses for the fifth imaging unit.

co-exist in the market along with Kodak Stream technology to offer different platform options, addressing the needs of each application. Kodak will demonstrate the Ultrastream technology in an 8” configuration on a narrow-web press for labelling and small format printing, to showcase the high resolution output as a result of smaller ink drop sizes, accurate drop placement and substrate interaction.

This new specialty dry ink complements the nine inks already available, while delivering opacity in a single pass through the press and higher quality short run production for applications such as packaging, signage, labels and invitations.

Kodak Flexcel NX System ’16 digital flexographic system

The new Flexcel NX System ’16 builds on the NX Advantage technology, which includes advanced plate surface patterning capabilities to improve ink transfer efficiency in a range of flexo printing applications. New system features include NX tags for the application of multiple patterns on a single plate layout, and Advanced Edge Definition, a Kodak patented technology that controls ink flow at the edge of objects, resulting in cleaner print and greater visual edge definition.

KM-1 UV inkjet press

The KM-1 is a 29.5-inch Sheet-fed UV inkjet press co-developed by Konica Minolta and Komori Corporation. The KM-1 can handle paper of different thicknesses, ranging from thin paper to packaging paper. It can also print, without the necessity of

pre-coating, on rough paper, Japanese paper, and other types of paper that are difficult to print using a conventional press. The machine can print on a sheet of paper slightly larger in size than B2; users can lay six pages out on a sheet of paper and print them to make double gatefold brochures or letterhead sheets.

Ricoh (Hall 8A, B46) New capabilities for the Ricoh Pro VC60000 continuous feed inkjet printer

The Pro VC60000 can now achieve production speeds of 150 meters/minute, a 25 per cent increase in maximum speed. Users who want to run a variety of applications including full colour or black and white can selectively engage the printhead modules on the Pro VC60000. Extensions to color control enables users to add custom control bars, perform spot colour editing, and dynamic colour substitu-

tions. Furthermore, they will now have more choices as to how applications are processed, stored, and reproduced with new RIP & print options.

TotalFlow Cloud Suite

The cloud-based solutions offered as Softwareas-a-Service include data cleansing, web-to-print, marketing asset management, cross media services, and workflow automation. The hosted portfolio of cloud-based services comprises carefully selected Ricoh software and Ricoh-endorsed third-party solutions.

ME‌Printer May 2016

Kodak Nexpress ZX3900 digital production color press

Datalase is introducing real time messaging and variable data on packaging with a new selection of monochrome colours. The DataLase technology can be applied on a variety of primary and secondary packaging materials, to enable the laser to print text, and graphics up to 100mm high and 2m/sec with one laser. The Variprint development delivers

a new level of pack differentiation with promotions and key variable data messages able to stand out from traditional coding and marking style graphics in blue, green and red text. The solution enables high-speed printing, suitable for inline customised print. In addition, it is essentially an inkless print solution which removes the requirement for consumables at the point of packing and filling or converter.

Konica Minolta (Hall 7A, F20)

Kodak (Hall 5, F09) Kodak Ultrastream inkjet technology

Variprint monochrome technology

Canon (Hall 8A, B50) Canon will show the full gamut of its inkjet and toner based solutions, from small to wide format. The focus will be on productive, high quality technologies that meet the evolving expectations of commercial printers and corporate print departments of every size and type.

Océ ColorStream 6000 Chroma

The new continuous feed inkjet press features the new Chromera ink set, offering high colour fidelity, wider gamut and higher optical densities. The high pigment load of the Chromera inks extends the application range of the press to lighter weight media with reduced ink showthrough, and enables the delivery of higher quality documents on uncoated or inkjet treated papers. The new press builds on the ColorStream 3000 and ColorStream 3000 Z printing systems, with

Océ ImageStream 2400

The ImageStream 2400 continuous feed inkjet press will be exhibited for the first time at an open exhibition. The press is now shipping commercially and has been installed with customers across Europe.

imagePress C8000VP

of 80,000 to 400,000 pages and supports a monthly duty cycle of up to 1.2 million letter images.

Océ VarioPrint i300

A new ‘ColorGrip’ option extends the application spectrum of the VarioPrint i300, from transactional to promotional communication. ColorGrip is an inline paper conditioning step that expands the choice of media, enabling high quality inkjet print on commodity stock, from light to heavy weight, enabling printing on a wider variety of cost-effective papers, including standard uncoated and offset coated media.

ME‌Printer May 2016

Incorporating the same advanced technology as the imagePress C10000VP, the imagePress C8000VP Series has been engineered for commercial and in-house print environments with high volume requirements. It has a recommended monthly volume

paper waste-free print start and pause and a smart post-processing interface that enables printing of short-run books with variable page lengths without rebooting. The ColorStream 6000 Chroma model offers running speeds from 48 metres per minutes to 127 metres per minute in full colour mode, and an optional maximum speed of 150 metres per minute for monochrome work. The ColorStream 6000 Chroma systems on the Canon stand will be exhibited with two inline configurations from roll to finished products. The first configuration will feature a fully automated book production line; the press will be configured as a completely integrated system with the Zero Speed Splicer u40 and Libra One book block solution from Canon finishing partner Tecnau. The other configuration will show a multitude of applications in a roll to stack configuration including variable perforation.

ME‌Printer May 2016

Screen (Hall 8A, C11) Truepress Jet520 series

The latest version of the Truepress Jet520HD, developed specifically for commercial printing, extends the current maximum print speed from 120 to 150 m/min. The onsite presentation of the Truepress Jet520HD will show it working with Equios as a solution platform for digital marketing applications.

Truepress Jet W3200UVII

The Truepress Jet W3200UVII is the latest addition to Screen GP's lineup of wide format systems and offers print speeds of up to 184 sqm/hr (in billboard mode). The model integrates state of the art tech-

Xerox Trivor 2400 inkjet press nologies from both Screen GP and Inca digital.

Equios solutions platform

Equios functions as an overall solution platform for Screen GP products, enabling the control of a wide range of devices. Screen GP will introduce an extended lineup of Equios-based systems, including a Web submission system, small lot book solution linked to postpress devices and security label solution utilizing encryption technologies. It will also present a comprehensive solution for one to one direct mail creation that works in combination with marketing automation systems.

Trivor brings more flexibility and scalability to the continuous feed market, with features such as increased speed; smart print heads; and inline density optimization. Its color print speeds of 551 m/min provide a 30 percent productivity boost over the

entry-level Impika Compact model it replaces. A new print server developed in partnership with EFI, the Xerox IJ Print Server powered by Fiery, will handle multiple data streams for various application types. The IJ Print Server will simplify integration, provide comprehensive color management and integrate with customers’ workflows.

Mimaki (Hall 9, A04) Mimaki UJV55-320 3.2 meter roll-to-roll inkjet printer

The UJV55-320 is a roll-fed wide format printer that delivers speeds of up to 110 m2/h and print

resolutions of up to 1200 dpi, depending on the substrates. The printer uses UV-curable ink, cured with a low-energy LED light array so that sign and display graphics that exit the printer dry and are immediately ready for further processing.

Xerox (Hall 8B, A62) Xerox Brenva HD production inkjet press

Xerox is targeting the space – dubbed by InfoTrends as the Zone of Disruption – that sits below the gap between high-end toner and low-end inkjet presses with Brenva HD. The new press combines the cost effectiveness of inkjet with the flexibilities of cut-sheet to address

the needs of print providers in the light direct mail, transactional and book markets. Xerox Brenva takes some of the high-end capabilities from toner presses (like the iGen product family) and puts them into the production inkjet market. Features include an ink estimation tool; objectoriented color management system; K-only mode; and inline spectrophotometer.

Landa NanoMetallography metallization printing technology

Nanotechnology – the manipulation of matter on an atomic, molecular, and supra-molecular scale – is applied to the art of graphics metallization. It is

designed to replace costly, inefficient processes used today including foil stamping and metallized substrates. Landa Nano-Metallography is operable with the full spectrum of conventional printing technologies, including narrow-web flexo, offset and screen for the production of labels, sheetfed offset for folding

ME‌Printer May 2016

Landa (Hall 9, A73)

RE-IMAGINING REALITIES. carton and commercial printing, web-offset for publishing and wide-web flexo and gravure for flexible packaging.

Landa S10 Nanographic printing press for mainstream packaging

Engineered for the packaging and converting industries, the single-sided B1 (1,050 mm) format Landa S10 Nanographic printing press enables justin-time mainstream efficiency for the production of folding carton, POP/POS and corrugated boxes. The Landa S10 press prints 13,000 sheets per hour on off-the-shelf substrates in thickness from 2.4-32

pt. (60-800μm). With a crossover point of around 30,000 boxes and even higher when ganging jobs or adding variable barcodes, the Landa S10 provides a digital solution for packaging jobs.

Landa W10 Nanographic printing press for flexible packaging

The meter-wide, web press prints up to 8 colors at 200 m/min on plastic packaging films, paper, carton board and aluminum foil. The press produces gravure quality printing – at production speeds – on a broad range of substrates from plastic packaging films to metal foils, from paper to carton.

3D PRINTING AT GITEX TECH WEEK 3D Printing market in the Middle East and Africa region to grow by 30.8% by 2019

SwissQprint (Hall 9, C04) Handling robot to load and unload rigid media

The company will be introducing a robot for loading and unloading rigid media from large format print-

ers to eliminates manual work and make unattended production possible. This add-on module is available for new orders as well as for machines in the field.

Source: https://www.3printr.com/3d-printingmarket-in-africa-and-middle-east-5835894/ http://www.idc.com

ME‌Printer May 2016

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HP (Hall 17)

KBA (Hall 16, C47) New features on the Rapida 145 sheetfed offset press

A 30m-long Rapida 145-6+L FAPC ALV3 + SPSLogistics will be printing live on the KBA stand. The six-colour press with coater, triple delivery extension and double-pile delivery is raised for packaging printing and is equipped with a new automatic pile and palette logistic system. Some of the Rapida 145’s new features include pneumatic plate stretching, automatic quality control with QualiTronic PDF,

press operation via tablet and an increased production speed of up to 18,000sph.

tasks, including media and ink cartridge changes, can be done in front of the printer.

The Rapida 106 will be displayed as a long perfector for 4-back-4 printing with coater, double delivery extension, simultaneous plate change and LED-UV curing. Its features include new TouchTronic operation with One Button Job Change and QualiTronic PDF before and after perfecting. It’ll be embedded in the KBA stand’s network via LogoTronic Professional.

Building on the HP Latex 3000 printer series, the 3.2-meter HP Latex 1500 is aimed at indoor and outdoor applications including PVC banners, selfadhesive vinyl, textiles and double-sided prints. Printing at speeds up to 74 m2/hr in outdoor production mode and up to 45 m2/hr in indoor mode, the printer maintains quality with 1200 dpi HP Thermal Inkjet printheads, auto nozzle replacement, an optical media advance sensor (OMAS) as well as an embedded spectrophotometer. Add-on options include a dual-roll kit for unattended production on vinyl and other media up to 1.6 m, in-line slitters for post-processing, roll-to-freefall kit to start finishing initial prints while the job is still in progress, double-sided day-night kit to automatically print double-sided backlit applications, and ink collector kit for porous substrates such as textiles and mesh banner.

Rapida 106

HP Latex 1500

HP Latex 500 series

Designed for medium-to-large PSPs with increasing print volumes, the new 64-inch HP Latex 560 and 570 printers have features such as (1) more unattended printing with a new spindle-less pivot table and automatic skew adjustment to load rolls in one minute or less, heavy-duty roll handling of rolls up to 55 kg, as well as a status beacon for real-time production monitoring from a distance, (2) print speeds up to 23 m2/hr in the indoor mode, (3) all

New Rapida 75 PRO in half format

The new Rapida 75 PRO (format 520 x 735 mm) will premiere as a five-colour version with coater. It closes the gap between the Rapida 75 and the highly automated Rapida 76 in terms of its printing speed

of up to 16,000sph. The ErgoTronic console with TouchTronic operation is a standard feature. Automatic plate change and One Button Job Change are just two of the many options to choose from. The Rapida 75 PRO is available with up to ten printing units and perfecting, and will also feature LED-UV.

KBA-Flexotecnica (Hall 16, C47)

The Neo XD LR is a hybrid machine engineered for printing with solvent and water-based inks as well as curing ink systems, such as UV-LED and EB. With up to twelve colours, a cut-off from 400 to 1,200mm, a maximum web width of 1,650mm and a maximum printing speed of up to 500m/min, press is designed to meet various production demands in flexible packaging.

An open, secure and integrated platform for print production management, PrintOS is a cloud-based operating system for PSPs of all segments and sizes for use with HP Indigo, PageWide Web Press, Scitex and Latex digital printing technology. Featuring a suite of web-based and mobile applications, PrintOS helps simplify and automate print production, enabling customers to start printing jobs, faster. Additionally, cloud connectivity allows customers to monitor print status remotely as well as track and improve production performance over time. PrintOS applications include: (1) Box, a tool simplifying job onboarding through non-automated channels like email and file transfer services. Often, a disproportionate amount of time and effort are invested in handling jobs prior to production. By standardizing processes, Box reduces upfront overhead, increasing capacity and improving profitability. (2) Site Flow, which combines automated order submission, pre-press and shop floor management

capabilities to address the needs of PSPs serving the business-to-business and business-to-business-toconsumer markets. The application allows PSPs to offer attractive costs and higher levels of service to fulfill hundreds, thousands or tens of thousands of individual, personalized print orders every day, including direct shipment to end customers.

ME‌Printer May 2016

Neo XD LR Hybrid web press

PrintOS

Insights APPPEXPO 2016

Which trade show really has the most brands and products? The many reasons APPPEXPO is worth a trip to Shanghai Dr Nicholas Hellmuth, FLAAR Reports I love to read the delirious PR releases of trade shows, saying they are biggest, best, etc. The most bizarre claim was that “90% of the booths at our show are nowhere else.” The trade show that used this as a PR release is one of the top three printer and signage expos in the world; so that PR release was unnecessary (because people should attend this expo no matter what: we go every year to publicize their nice exhibits). But the PR release was counter-productive because an expo, which is inherently good, should use its good name rather than having fluffy PR releases sully the brand.

We start the discussion with UVcured printers because, along with industrial printers (glass and ceramics) and along with textile printers, I must admit that UV-cured printers are my favorite. The best glass and ceramic printers do not use UV-cured ink; the professional glass and ceramic printers are in-line style and use special inks: one kind for glass and a slightly different range of formulas for ceramics. There were indeed actually glass and ceramic printers at APPPEXPO, but 99% of the brands, models,

and inks for wide-format sizes were for signage. Plus there were desktop and mid-sized UV-cured and some eco-solvent flatbeds for cell phone covers and other small plastic objects to be massproduced with decoration. Durst, SwissQprint, efi VUTEk, efi Matan, Dilli, Jetrix, Agfa were all present at APPPEXPO 2016 in Shanghai in early March. Their presence documents the international aspect of this trade show. In addition, the big Chinese brands were present: the brands that are known and respected

worldwide: RTZ Flora, Handtop, JHF (and JHF VISTA and JHF Leopard), Anhui LIYU, and many more. All together I counted over 80 UV-cured brands the first two days. Frankly, I am still counting to get the total (based on notes and snapshots). We publish Trends level FLAAR Reports, which list all brands and all models of UVcured, textile, and solvent printers at APPPEXPO. All together I found about 254 individual UV-cured printers (of the 80+ brands). This sets a world record for a single expo.

Solvent is not dead by any means, at least not at APPPEXPO, nor at SGI in Dubai. There were dozens, scores, of brands of solvent printers at the Shanghai expo (and more models than any printer expo in USA or Europe put together). Inks for these printers ran the entire range from ecosolvent through lite-solvent to full solvent.

Latex printers

Mimaki has dropped out of this market after two tries (two different ink sets). I would hope they

Dr. Nicholas Hellmuth is the Director of the Foundation for Latin American Anthropological Research (F.L.A.A.R). Dr Hellmuth and key members of his staff have served as consultants for Fortune 500 companies as well as mid-sized companies who wish to prosper and grow, and also for family-run businesses around the world. Dr Nicholas has been consultant to museums, national parks, universities, as well as distributors, manufacturers, and end-users of wide-format inkjet inks, media, substrates, laminators, coaters, printers, and cutters.

Water-based printers

ME‌Printer May 2016

Solvent-based printers

intend to try a third ink set, but no Mimaki latex was visible at Graphics of the Americas 2016 in Miami. I admire Ricoh for trying to sell their version of the same printer, but to sell one or two or three in USA is not competition for umpteen-thousand sold by HP (worldwide over 30,000). There has not been any more Chinese attempt to make a latex printer. The owner of a company which attempted to manufacture a latex printer said that there simply was not enough market opportunity in China. This may explain why the HP booth in Hall 3.1 had many water-based printers (a low-end version of the venerable HP Designjet 5000

and 5500, but for the low-price Chinese market) and only a few latex printers. Sepiax was nowhere to be seen or heard (as is typical). And no other ink company has dared to try to launch any innovative new ink (other than via PR release, such as several years ago; but none of these “incredible new inks” function adequately outside the R&D lab or outside the factory demo room). So HP does deserve compliments for being consistent in promoting and improving their latex ink concept. Next step will be a latex ink flatbed, though unless it uses a conveyor transport belt, pinchrollers over grit-rollers have failed to be acceptable in the world of UV-cured printers. Neolt effectively lost their entire UV printer division because they kept pretending that pinch-rollers over grit-rollers was a flatbed. We call these faux flatbeds (or fake flatbeds, or pretend flatbeds). To handle thick and flat material in a professional manner you need a dedicated flatbed printer (like Oce, RTZ Flora, etc) or a combo transport belt (like Durst, efi VUTEk, etc).

Insights APPPEXPO 2016 Eight years ago you could find a dozen brands of water-based Chinese printers. Half of them were knock-offs of an Encad. Indeed in these early years you could find entire booths filled 80% with water-based printer models. Nowadays it is rare to find more than five brands and at most they would have one, two, or three aging water-based printers. So HP is clever to stay in the water-based market with their HP Designjet printers specifically for the Chinese market. These were on exhibit in the HP booth at APPPEXPO; these models are almost never exhibited in the USA or Western Europe.

Textile printers

Hall Nh at APPPEXPO is beginning to become a textile focused hall. It had the booth of a successful textile magazine Fashion Print of Ms Shiny Gu and exhibits of textile applications. And of course, dye sublimation textile printers – both for home furnishings and for signage. In Halls 3.1 and 5.1 were scores of additional brands and models of textile printers. Most of the textile printers exhibited at APPPEXPO are existing solvent or traditional water-based printers adapted to be used with

in Europe and North America put together. In other words, if you missed APPPEXPO 2016, be sure to attend in March 2017. Since the overall expo was so large, we had no realistic manner of listing every category of traditional signage. But on the day before the expo opened, the FLAAR team of five walked through every hall, so we did get a chance to at least have an overview.

Improvements at the trade show in 2016 over 2015 dye sublimation ink and print onto transfer paper. But there are also many Chinese brands that manufacture their own printers specifically for direct-to-fabric printing such as SAER, Mingyang, and Century Star; all of these specific three companies are also major heating unit manufacturers. You can find many professional printers for the textile industry, and a handful of industrial type of textile printers.

T-shirt printers

A reasonable number of T-shirt printers could be found at APPPEXPO, of various sizes: single-

shirt, double-shirt, and multiple shirt sizes. But there were not many silk screen printers: mostly inkjet and toner for T-shirt. Although not many t-shirts printers exhibit at APPPEXPO, a lot of local heating unit manufacturers are present, such as LOPO, Everbright, and Microtec.

Calenders and heating units

Some of the major international calender brands exhibit at APPPEXPO, and the ones that don’t exhibit here are still present in the booths of textile printers. Many Chinese-made calenders and heating unit brands can be found at the show: EastSign, Pengda, Century Star, SAER, Mingyang, Fulei, etc.

Laminators and flatbed applicators

About 90% of the laminators sold in the USA, Europe, and Middle East are made in China. Kala is hopefully made in France. You can find perhaps a dozen brands of laminators at APPPEXPO. They vary from low-end to cheap. It is a challenge to find one that could compete with those made ten years ago in the USA, but at their low price, people take the risk. Most are wide-format size rather than being grand-format size. At grand-format size (3.2m and above) the risk of defects,

shoddy workmanship, and weak components rises to the point it is better to think of only the really good brands. Flatbed applicators are made in Scandinavia, and elsewhere in Europe. One brand is made in South Africa. Flatbed applicators have not yet been copied very much in China. Yes, one or two brands, but at trade shows in Europe or USA you only see the non-Chinese brands of flatbed applicators. Coaters are different from laminators. Coating provides an aesthetic appearance which you select. A coating does not automatically provide scratch protection and especially no anti-sun protection. After Drytec dropped out of this market, there are not many coaters at expos anywhere. At the most there are one or two coaters, and they are hard to find. There is no one brand in Asia that stands out.

Cutters and trimmers

Anything and everything for finishing workflow (trimming and cutting) can be found at APPPEXPO. In addition, the top European brands are present: from A to Z (Aristo to Zünd). We found CNC Routers; C02 laser cutters; plasma cutters (rarely seen at signage expos in the USA or Western Europe); upright cutters (the USA brands are usually of triangular shape, 2m high);

Chinese copies of the nice Italian FOTOBA cutter (roll-fed) trimmers: knife slicers to put on top of a table top; and cheap entry-level vinyl cutters.

Traditional signage

APPPEXPO probably had 100% more traditional signage products than all printer-signage expos in Europe put together! I would not be surprised if APPPEXPO had 100% more traditional signage products than all wide-format inkjet signage expos

The heating system in the halls was a dramatic improvement. At the corners of the hall where doorways opened to the outside, it was rather cool. But smart booth managers brought floorlevel fan-heaters. The Sam Ink booth was at a door-open corner but with three fan-heaters it was so nice that I used the table for my office several days. For the 2017 edition, there will be more restaurants open inside the trade show complex; people had trouble finding restaurants to eat lunch. Our FLAAR team simply brings Granola bars, cookies,

Insights APPPEXPO 2016

and comparable snacks, so we can eat while we are walking the aisles taking notes on printer and signage products. We found a hotel within 10 minutes drive of the new expo center. Hopefully there will be new hotels built nearby for 2017.

ME‌Printer May 2016

Shanghai as a destination is worth the entire trip

China in general and Shanghai in particular is one of my favorite places to visit (although I admit it is more practical for shopping in the Dubai malls in the UAE). But nonetheless, you can still go shopping in Shanghai. But the river cruise (in the evening, to see the illuminated buildings) is the most remarkable river cruise I have taken anywhere else in the world. Another benefit of coming to APPPEXPO is that if you are clever, you can also visit the factories where the products you need are actually manufactured. I have been attending APPPEXPO for many years. I have also attended Ceramics China but this year Tecnargilla in Italy is the best ceramic printer show in the world. I have also attended Chinese glass shows. Sadly the one in Beijing was poorly organized and a waste of time. In distinction,

Glasstec, well organized by Messe Düsseldorf GmbH, is by far the absolute best place in the world to learn about inks and printers for glass. For printable inkjet media and substrates, and especially for UV-cured, solvent printers, CNC routers, and CO2 laser engravers, it is essential to attend APPPEXPO 2017 in Shanghai. We also found plenty of brands of textile printers at APPPEXPO.

A final reason to consider attending APPPEXPO: tons of options for media

Probably over 60% of the printable media and substrates sold in Europe and North America and the Middle East are made in China. Some nice printable materials are also made in Korea. APPPEXPO probably has exhibits of 95% of the major media and substrate factories and major local distributors of China. If you are clever, before or after APPPEXPO you can also visit the actual media factory. We of FLAAR have been to the factory of ARIA (Yeong Jeou) and another company’s factory a block away, of Guangdong GLM Digital technology Co, Ltd. (Globally Loved Media). These two brands have the experience, knowledge,

and factory equipment capability to produce good media. More importantly, these two separate companies are examples of companies in China realizing that trying to produce low-bid products is self-defeating. Just look at the UV-cured and solvent printer brands which rose high and then lost most of their distributors around the world since their printer products were not good enough to hold up to actual use out in the real world. Once your company loses its distributors, then distributors (and print shop owners) jump to better brands. So ARIA and GLM are examples of brands that do not want to fall into the “low-bid junk” kind of manufacturing. They prefer to make good media and earn the respect of the distributors and end-users around the world. We at FLAAR look forward to visiting other factories and finding other brands, of inks, of media, printers, laminators, and flatbed cutters, who wish to build a corporate reputation for reasonable quality at a reasonable price (but still a lower price than products produced in other countries). I will not attend Drupa 2016 because I have already attended Drupa 2000 (incredible), Drupa 2004 (amazing), Drupa 2008 (useful) and Drupa 2012 (not what it used to be). I prefer the compactness of FESPA (this means that everything is where you expect it). Trade shows which splitter splatter wideformat printers, inks, and media into too many unrelated halls simply waste your time. At APPPEXPO 90% of the cutters are in one hall; 80% of the media and substrates are in Halls 4.1 and 3.1; 95% of the UV-cured printers are in Halls Nh, 3.1, and 5.1. In other words, not only is APPPEXPO umpteen times larger than any and every other expo (especially for UV-cured printers, solvent printers, media and substrates, CNC routers), but APPPEXPO has products organized in a manner which is easier for the attendee.

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Client service manager copywriter, female administrator An advertising agency in Dubai urgently requires: 1) Client Service Manager; 2) Creative Copywriter; 3) Female Administrator. executivesearch.gcc@gmail.com Automatic die cutting machine operator A printing press in Sharjah requires an experienced automatic die cutting machine operator. All those released from companies and in possession of NOC will be preferred. Compatible pay package will be offered based on experience and qualifications. Email: hr.printpack@gmail.com Die Cutting Operators A Printing & Packaging Industrial Company located in Abu Dhabi - UAE announces the following vacancy: Die Cutting Operators - Folding and Gluing Machinery Operators (Bobst). A minimum of 5 years of experience is required for all the above vacancies. Interested candidates are encouraged to send their CV (in English) to: Email: hr16.2016@gmail.com

Head of logistics Head of Logistics - A printing & Packaging Industrial Company located in Abu Dhabi - UAE announces the mentioned vacancies. A minimum of 5 years of experience is required for all the above vacancies. Email: hr16.2016@gmail.com Experienced sticker applicator A large format digital printing company in Abu Dhabi is looking for a well experienced sticker applicator, with minimum 3 years Gulf experience and good knowledge of relevant field. Attractive salary provided. Email: elice@dnauae.ae or call Mr. Sayed on 055-5557042 Graphic designers Graphic designers urgently needed for reputed organization for print solutions. Adept in Photoshop, Illustrator, PageMaker. 3+ years experience in similar field must. Team management experience an advantage. Must hold UAE driving license. Email: inquiry@atnmarketing.com 04-2399955 Head of quality control A Printing & Packaging Industrial Company located in Abu Dhabi requires a head of quality control. A minimum of 5 years of experience is required. Email: hr16.2016@gmail.com

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Digital marketing manager Our well-established client based in Dubai is looking to hire a Digital Marketing Manager. Candidates with 8-10 years of experience in digital marketing are eligible to apply. People with experience in branding, advertising, social media marketing and in handling a team will be given preference. Attractive package and annual benefits included. Email: salesshj@jobtrack.ae.org

Machinery

Opportunities

Technical sales manager A well reputed distributor of international big brands for digital signage based in Dubai is looking for a Technical Sales Manager for Signage and dye-sublimation equipment Sales Business in Gulf Region. Email: digitage1@yahoo.com

Printing machine operator Reyobi printing machine operator required for a printing press in Sharjah. Email: newjobshj@yahoo.com Graphic designer Graphic designer required for an outdoor signage co. in Umm Al Quwain, UAE. Only experienced people need apply. Email: abuja53@yahoo.com Graphic designer Graphic designer with knowledge of Arabic required for a printing shop in Sharjah. Email: sebychan15@ gmail.com Graphic designer with experience Graphic designer with experience and knowledge of Arabic, required for a printing press in Al Ain. Contact 056-3202555. Graphic designer Graphic designers urgently needed for a reputed organization for print solutions. Dhs 5,000 salary. Adept in Photoshop, Illustrator and PageMaker. 3+ years experience in a similar field is a must. Team management experience an advantage. Must hold a UAE driving license. Email: inquiry@atnmarketing.com 04-2399955 Offset printing machine operator Offset printing machine operator for Heidelberg GTO - 1 & 2 colour machines, required. Email:alamanaprinting@gmail.com

Services

Graphic designers Graphic Designers, with knowledge of signage installation, having experience in Dubai, urgently required for an advertising company, based in Dubai, UAE. Email: nasserbhai64@yahoo.com 04-3422257 / Mob. 050-4295905.

Grab the Finest Prospects to enhance your career

IT Technician IT Technician required for a printing press in Sharjah. Email CV to: Email: newjobshj@yahoo.com Maintenance engineer Printing & Packaging Industrial Company Located In Abu Dhabi - UAE Announce the Following Vacancy Maintenance Engineer "Machinery'' - Minimum of 5 years experience is required. Email: hr16.2016@gmail.com UV offset printers A Printing Press in Sharjah requires UV offset printers with excellent experience in operating Komari and Heidelberg printers. All those released from companies and in possession of NOC will be preferred. Compatible pay package will be offered based on experience and qualifications. Email: hr.printpack@gmail.com Offset machine operator Offset machine operator required for a printing press in Abu Dhabi, with exp. in offset printing machines. Email: amr-h@bmg-global.com Fax: 02-5555815 Offset, screen & digital printer operators Offset, Screen & Digital Printer Operators required for a printing press. Call 050-4964162. Sales executive Sales executive urgently required For a reputed printing press in Dubai. Priority will be given to candidates who have experience in the printing field. Freshers may also apply. Email: hr@vertex-pp.com

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ME‌Printer May 2016

meprinter@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Mobile: +971 50 5289267, BBM: 2a9acdc7

Tel: +971 4 391 1210, Fax: +971 4 390 9561

Equipment For Sale Digital print setup for sale AED 50,000 1 Hp 5500 design jet 60" in working condition 1 Hp 5500 design jet 60" not working, needs service 1 Hp 5000 design jet 42" in working condition Bulk ink system installed on all three machines 1 vinyl cut machine in working condition 1 lamination machine in working condition 2 pc print server and vinyl cut server 2 tables Printing software Some used media and a lot more Contact: 0556433008 Gallus label Press R 160 B AED 90,000 label press R 160 B 1986 Gallus R160B 4 colour rotary letterpress 1 x rotary screen coater 4 x UV dryers Flat bed die cutter Corona Treatment unit Web width 180mm Printing width 170mm Printing length 9” – 18”, steps 1/8” Die-cutting width 170mm Die-cutting length Flatbed diestation 165 mm Rotary diestation 9” – 18”, steps 1/8” Machine speed 90m/min Configuration: Unwind unit, with splicing table, web guide and dancer 5 letterpress printing units 1 varnish unit 5 UV stations type Gallus, watercooled, with power module Contact: 0525263903 Konica Minolta C452 - Colour Heavy Duty Office Print/Copy/ Scan/Network C452 in excellent running condition. New Model, worth around 35000+DHS when new. All backup available. Good for offices with heavy printing demand, low copy cost. A4/A3, 45 pages per minute. With Manual and Drivers. Print / Copy / Scan to PDF/JPG/TIFF / Desktop / Email Colour and B/W, Network Ready, Duplex, ADF, Bypass Tray, 4 Large Paper Trays, Large Colour Touch Screen for ease of use, very cost effective. Contact: 0501877154

Mimaki Printing Machine 3.2 for sale in Sharjah AED 70,000 Almost new Mimaki Machine SWJ320-S4 for sale. Please contact us for viewing. We also have a plotter and laminator from Mimaki. Contact: 0524073523 Digital Printing Center for sale in Abu Dhabi AED 1,000,000 AED 1.2 to 1.8 million turnover per year. No Liabilities. Two Licenses -shop license (LLC) for typing, photocopy business; and tools and equipment sales license (you can add import and export with this license). The business has been running profitable for the past 12 years. As partners have other business, they have no time to look into it. Currently we have 5 staffs. Contact: 056341368 Printing machines AED 80,000 We deal in all dinds of printing packaging & binding machines. I have got 100x 70 hot stamping with foil machine and 50x70 die cutting machine. Contact: 0526447946 Canon ImagePROGRAF W6400 AED 5,000 60cm width, extra high quality printer for professional photographers and poster printing. Contact: 0528273083 HP Plotter AED 5,500 HP Plotter, Hp designjet 550ps in very good condition for sale. Contact: 0501777085 Offset printing machine for sale AED 500,000 Roland 300 1995 model printing machine for sale with five color and coating unit and five col. Contact: 0506281107 Canon iPF6300 24" high performance printer AED 9,000 12 Color 24" printer in perfect condition Full Genuine Lucia ink color set (worth AED3000). Premium printing, color matching ability. Print from roll, front loading feed, or top loading. Contact: 0566441390

Printing machine for sale AED 25,000 10-month old printing machine for sale. 180cm printing size. Almost new. Perfect condition. Price is final. Contact: 0502303117 HP printer for sale HP Designjet T795 in very good condition. (2 pcs., each for AED 10,000). Contact: 0555085901

Print Buyers Guide NUMBER ONE RESOURCE FOR MEDIA BUYING COMMUNITY

Launching Soon Monthly Free distribution

Eco-solvent printer for indoor & outdoor applications (1.8m) - 1.8m printing width - 2 printheads Epson DX5 - Perfect for indoor applications (high quality) & outdoor applications (very durable) - Prints on vinyl, roll-up, photopaper, frontlit banner, backlit flex, backlit film, canvas,... - Great value for money (ink consumption AED 0.7 per SQM in high quality printing mode) Contact: 05065938642 Dye-sublimation direct textile printer (1.8m) - 1.8m printing width - 2 printheads Epson DX5 - Perfect for indoor applications (high quality) & outdoor applications (very durable) - Prints on flags, backlit fabric, satin, - Great value for money (ink consumption AED 1.25 per SQM) Contact: 0506538642 Printing Machine - AED 85,000 Brand new printing machine (mimaki - japan) with new lamination machine , unused with excellent outdoor printing with indoor quality, price negotiable. contact: 0551106306 Flexographic Printing Machine For Sale AED 100,000 Flexographic printing for plastic company is for sale. Direct import from India. 4 color to 6 color in good price. Delivery in 1 month. Contact: 0506460059 Dye-sublimation Printer For Direct Textile Printing (1.8m) - AED 100,000 - 2 Epson DX5 print heads - CMYK colors - 1440 dpi resolution - For indoor & outdoor applications - Prints on flags, satin, backlit fabric. Contact: 0506538642

ME Printer, the leading print communication magazine in Middle East is pleased to present to you the Print Buyers Guide, a valuable resource guide to print service providers in UAE A great and affordable marketing solution for printers to place their products and services in front of thousands of potential print buyers Find the finest: Offset Printers Digital Printers Large Format Printers Package Printers Label Printers Repro Houses Finishing Houses

Ideal Resource for: Companies Organizations Print Buyers Media Buyers Retail Shops Procurement Officers Advertisement Agencies Event management Companies

Distribution: Industrial Zones Commercial Zones Free Zones Offices Commercial Buildings Gated Communities

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‫مقالة خبير‬

‫الطباعة والتغليف‬ ‫النبيذ قد أصبحت أيقونة للموضة نتيجة لهذا‪.‬‬ ‫كم��ا أن الموجة الرقمية التالي��ة تلوح باألفق وس��يركب كل من التغليف‬ ‫المرن والكرتون المطوي والمموج هذا التيار ‪.‬‬

‫التغليف المرن‬

‫الكميات المش��تراة و ميزانية التسوق‪ ،‬فالمنازل من مايزيد عن خمسين‬ ‫ً‬ ‫جي�ل�ا لديه��م متطلباته��م المتمي��زة للتغلي��ف باإلضافة إل��ى أن الزبائن‬ ‫ً‬ ‫أكثر تنبها لمايتعلق بالس��عر والبيئة باإلضافة إلى الموائمة‪ .‬أما بالنس��بة‬ ‫لمنتجي التغليف يعني تولي المزيد من الطلبات األصغر ولهذا فإن فترات‬ ‫ً‬ ‫دورة اإلنتاج باتت أقصر والتخطيط لإلنتاج أصبح أكثر نعقيدا‪.‬‬ ‫ه��ذا ويقول فرانس��وا مارتان أن "الطباعة الرقمية تس��اعد الش��ركات في‬ ‫تخطي هذه الصعوبات الجديدة وتقوم بتحسين انتاجهم بالمقارنة مع‬ ‫المنهجي��ات التناظرية " كما يقول س��تيفان رات المدي��ر التنفيذي "لرات‬ ‫ً ً‬ ‫ً‬ ‫باك جروب" موافقا "نحن نشهد حاليا نموا في قياسات الطلب الصغرى‬ ‫ً‬ ‫في القطاع غير الغذائي " ويقول مضيفا "هذا يعني المزيد من الش��ركات‬ ‫الت��ي تحاول الدخول الس��وق عن طريق اكتس��اب الطابعات التي تعمل‬ ‫بالتقنية الرقمية‪.‬‬

‫‪ME‌Printer May 2016‬‬

‫عالم الملصقات الرقمية‬

‫‪47‬‬

‫قام��ت ‪ HP‬بتنصي��ب أكثر من أل��ف طابعة رقمية في الس��وق وأصبحت‬ ‫الطباعة الرقمية التوجه الرئيس��ي والعام‪ .‬هذا وقد أتقنت ‪ Xeikon‬مايزيد‬ ‫ع��ن ‪ 300‬نظام تم تنزيله وأكثر من ‪ 50%‬من المبيعات قادمة من صناعة‬ ‫التغلي��ف ‪ ،‬أم��ا الش��ركات التقليدي��ة مثل "هيدلبي��رغ " "دراكماش��ينين"‬ ‫قامت بتسيير طريق الرقمية من خالل "جالوس" وبما أن معرض " ليبل‬ ‫ً‬ ‫إكس��بو‪ "2015‬قد أصبح جاهزا وس��يقبل مع "جالوس ‪ "DCS 340‬نظام‬ ‫تحويل المطور في المش��روع المش��ترك بين "هيدلبي��رغ "و "فوجي فيلم"‬ ‫وهذا س��يتم تزويده ف��ي الجيل األخير من رؤوس الطباع��ة النافثة للحبر‬ ‫ً‬ ‫والمطبوعات ذات مستوى جودة لم يكن محققا إال في طباعة األوفسيت‬ ‫الطباعة النافث��ة للحبر ذات الجودة العالية بالتش��طيب والـ‪ UV‬مع الدقة‬ ‫األصلي��ة ب‪1200‬نقط��ة باإلنش بس��رعة ‪ 50‬مت��ر بالدقيقة م��ع الطباعة‬ ‫الرقمية بمرونة وكفاءة باالش��تراك مع فوائد الفليكس��و برنتنغ ‪،‬وأما ماهو‬ ‫ً‬ ‫ممي��ز أيضا بالنس��بة له��ذا الح��ل ‪ ،‬باإلضافة لج��ودة الحب��ر وبقاؤه هو‬ ‫تكامل التش��طيب المباش��ر للنم��اذج‪ .‬إذ أن "جال��وس ‪ "DCS 340‬تطبع‬ ‫ً‬ ‫رقمي��ا من األس��طوانة لالنه��اء الملصق��ات التي توضع في اس��طوانات‪،‬‬ ‫وتلك التي تكون الجميع في لفة واحدة‪ .‬وقد اش��ترت الش��ركة الفرنسية‬ ‫"أوتاج��ون" النظ��ام األول واختبرته وق��د طلبت ثالثة أنظم��ة أخرى‪ .‬كما‬ ‫أن مح�ل�ات الملصق��ات اتس��ع ادراكها ب��أن الطباعة الرقمي��ة يمكن أن‬ ‫تستخدم كمكمل منطقي لعمليات الطباعة الطويلة في طباعة الفليكسو‬ ‫ً‬ ‫واألوفسيت كما أنه من الممكن تغيير التصاميم سريعا‪.‬‬ ‫ً‬ ‫إذ أصبح تصميم الملصقات تقريب��ا كتصميم األزياء فبعض زجاجات‬

‫ً‬ ‫إن س��وق التغلي��ف المرن س��وق مهم‪ ،‬وسيس��تمر ف��ي التط��ور رقميا في‬ ‫ً‬ ‫ً‬ ‫السنوات الخمس القادمة‪ ،‬لكنه أيضا عرضة للتغيير االجتماعي (مبدئيا‬ ‫بس��بب االنتق��ال الخارج��ي)‪ ،‬فالن��اس يأكلون ويش��ربون أثن��اء تنقلهم‬ ‫(التنق��ل الترحالي)‪ ،‬وله��ذا يحقق التغليف المرن ش��هرة كبيرة‪ ،‬ويحتل‬ ‫ً‬ ‫تدريجي��ا محل المغلفات الثابتة في قطاع الطعام على وجه الخصوص‪،‬‬ ‫فالمغلفات المرنة سهلة االستخدام ‪،‬وتلبي التوجه الحالي نحو مخلفات‬ ‫أق��ل وتأثير كربون أكث��ر محدودية‪ ،‬فعامل الموائم��ة اليمكن تجاهله في‬ ‫ً‬ ‫هذا القس��م أيض��ا‪ .‬إن الطباع��ة الرقمية تقدم لمصنع��ي التغليف المرن‬ ‫الفرصة لتنمية أعمالهم والمعادلة بس��يطة تغلي��ف ذو جودة عالية منتج‬ ‫ً‬ ‫رقمي��ا مع خدمة توصيل ف��ي الوقت المطلوب‪ ،‬ولهذا الس��بب تحرز هذه‬ ‫ً‬ ‫التقني��ة حالي��ا أرضية مدعومة بطابع��ات مث��ل ‪ HP Indigo 20000‬التي‬ ‫أصدرت إشارة قوية لسوق التغليف مع انطالقها‪.‬‬ ‫ه��ذا وقد كانت ‪ O. Kleiner KG‬السويس��رية الش��ركة األولى في العالم‬ ‫الت��ي قامت بتنصي��ب ‪ Indigo 20000‬وتخصصت في انت��اج التغليف‬ ‫الم��رن باس��تخدام الفليكس��و والكليش��ة األكث��ر حداث��ة ف��ي الطباع��ة‬ ‫الرقمي��ة ويق��ول مارتن كالين المدي��ر التنفيذي "تح��رز الطباعة الرقمية‬ ‫ً‬ ‫قائ�ل�ا بأن "الطابعة ‪The HP‬‬ ‫أهمية ف��ي طباعة التغليف المرن " ويردف‬ ‫‪ Indigo 20000‬تق��دم قف��زة هائل��ة في االنت��اج الرقم��ي للتغليف المرن‬ ‫ويفتت��ح العدي��د من الفرص الجدي��دة لطباعة التغلي��ف المرن بعرض‬ ‫الطباع��ة الخ��اص بها والذي يق��در بـ‪ 736‬مليميتر " لقد حددت ش��ركة‬ ‫‪ O. Kleiner KG‬اس��تطاعة ‪ HP Indigo 20000‬للعمل في قطاع دورات‬ ‫أصغ��ر ومث��ال جيد عن هذا هو س��دادات مرطبان��ات المربى الصغيرة‬ ‫فف��ي الوقت ال��ذي تصنع في��ه المربيات بطع��م الفريز ف��ي دورات عمل‬ ‫كبي��رة ف��إن مربي��ات ت��وت العلي��ق بدفع��ات ذات قي��اس أصغ��ر وهي‬ ‫في المس��تقبل س��يتم انتاجه��ا باس��تخدام الطباعة الرقمي��ة وأكثر من‬ ‫هذا ف��إن التطبيق��ات التي تضم��ن فح��ص المغلفات وإضف��اء الطابع‬ ‫الشخصي على التغليف‪.‬‬

‫عالم ملون من الكرتون المطوي‬

‫ً‬ ‫ال ت��زال الطباع��ة الرقمية جديدة نس��بيا ف��ي قطاع الس��وق هذا ضمن‬ ‫عال��م التغلي��ف‪ ،‬وبالرغم من أن��ه اآلن هناك عدد م��ن األمثلة الممتازة‬ ‫عل��ى التطبيقات هنا‪ ،‬فتوجه��ات صناعة الكرتون المطوي الس��تخدام‬ ‫ه��ذه التقني��ة م��ن أج��ل دورات عم��ل صغي��رة و متمي��زة‪ ،‬أم��ا دورات‬ ‫عم��ل الطباع��ة قبل أو عند نهاي��ة دورات العمل الكبي��رة والتقليدية هي‬ ‫تطبيق��ات أخ��رى فالطباعة الرقمي��ة للكرتون المطوي الت��زال تعتبر في‬ ‫المرحل��ة التبن��ي األول��ى أو بكلمات أخرى ف��إن المس��تخدمين اللذين‬ ‫تعرف��وا على ه��ذا التوجه وقام��وا بتطوير التطبيقات األول��ى‪ .‬ومثال جيد‬ ‫ع��ن هذا بيتر س��ومر من ‪ Elanders‬ف��ي ألمانيا وش��وكوال ‪Ritter Sport‬‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫مذهال أال وهو موقع شبكة خاص تم إعداده‬ ‫الذين أعدا س��ويا مشروعا‬ ‫للزبائ��ن ليتمكن��وا من طلب تغليف ذو طابع ش��خصي لش��وكال ‪Ritter‬‬ ‫‪ Sport‬الخ��اص بهم‪ .‬فهذه كانت مغامرة اس��تحقت مادفع ألجلها‪ ،‬بما‬ ‫أن الزبائن يرغبون أن يدفعوا أكثر بكثير من أجل هذه الش��وكوال ‪.‬‬ ‫ً‬ ‫ً‬ ‫ه��ذا و ق��د حاز هذا المش��روع أيضا اعتراف��ا من ‪ Mediaware‬ف��ي ايرلندا‬ ‫والت��ي طبقت مش��اريع التغلي��ف من أج��ل مايكروس��وفت ‪ ،‬وهناك اآلن‬ ‫عدد متنامي من المش��اريع من نف��س النوع‪ .‬إذ تعرف أصحاب العالمة‬ ‫التجارية على إمكانية وذكاء محالت الطباعة في مساعدتهم في التعرف‬ ‫على األفكار المبدعة‪.‬‬

‫التغليف المصنوع من التمويج‬

‫أخذت الش��ركات الت��ي تصنع التمويج بتبن��ي تقنيات الطباع��ة الرقمية‬ ‫ببطء باستثناء تلك اللتي تستخدم أنظمة الفالتبيد ‪HP Scitex, Durst,‬‬ ‫‪ ))Mimaki, swissQprint‬فلي��س هناك الكثير م��ن األنظمة المتوفرة في‬ ‫الس��وق والتي يمكن اس��تخدامها من أجل التمويج ‪ ،‬وهذا س��وف يتغير‬ ‫ً‬ ‫نس��بيا بوجود المتعهدين أمثال ‪ Bobst‬أو المش��روع المشترك بين ‪HP /‬‬ ‫‪ KBA‬وكالهما سيعرضان في دروبا ‪. 2016‬‬ ‫وبم��ا أن المصنعي��ن الكبار يرون بوضوح فوائد التمكن من االس��تجابة‬ ‫بس��رعة أكب��ر لمتطلب��ات الس��وق وتقدي��م الخدم��ات بمس��توى أعل��ى‬ ‫ً‬ ‫فاس��تخدام التقني��ة الرقمية هام أيضا لتكميل تدف��ق األعمال واحتمال‬ ‫إع��ادة تصميم موق��ع االنتاج واتب��اع مبدأ اس��تخدام التقنية المناس��بة‬ ‫لألعمال المناسبة‪.‬‬

‫ديجيتال كلوسوس في المرحلة ماقبل الطباعة‬

‫باتباع مايقارب الس��نتين من التطوير قدم��ت للعالم أول طابعة ويب ‪HP‬‬ ‫‪ PageWide‬الطابع��ة ‪ T1100S‬لمجموع��ة من الزوار في فورزبرغ في ش��هر‬ ‫نوفمب��ر من ع��ام ‪ 2015‬االلتفاف الهائل لنافثات الحبر مع عرض ش��بكة‬ ‫يقدر ‪ 2.80‬مع مرحلة رقمية لماقبل الطباعة للطبقة العلوية والذي يفتتح‬ ‫المج��ال م��ن أجل خي��ارات جديدة م��ن أجل االنت��اج الم��رن للتغليف‬ ‫ً‬ ‫المموج بقياسات ومدد لدورات عمل مختلفة األمر الذي لم يكن متاحا‬ ‫ً‬ ‫اقتصادي��ا من قبل هذا ويقول أيريك فيس��نر المدي��ر العام لـ ‪PageWide‬‬ ‫ً‬ ‫‪ Web Press Division‬ف��ي ‪ HP‬معلق��ا " يحت��اج القائم��ون عل��ى أعم��ال‬ ‫التش��طيب وزبائنهم إلى تطوير التغليف المؤثر والمناسب على حد سواء‬ ‫للزبائ��ن مع األس��عار المخفضة " " وباش��تراك خبراء م��ن كل من ‪ HP‬و‬ ‫ً‬ ‫‪,KBA‬قمن��ا بإط�ل�اق طابعة األس��طوانة للتمويج األكثر إنتاج��ا في العالم‬ ‫فالطابع��ة ‪ HP PageWide Web Press T1100S‬فالقائم��ون عل��ى أعمال‬ ‫التش��طيب في قطاع السلع الفخمة لتقديم قيمة مضافة للقيام بمرحلتي‬ ‫ماقبل الطباعة والطباعة الرقمية في آلة واحدة "‪.‬‬ ‫وكان ‪ DS Smith Packaging‬الزب��ون األول للطابع��ة ‪ HP T1100S‬وق��د‬ ‫كان��ت الش��ركة مهتم��ة ألن النظ��ام يق��دم انتاجي��ة ومرون��ة أكث��ر بكثير‬ ‫ً‬ ‫وتحديدا م��ع دورات العمل القصيرة والمتوس��طة بالمقارن��ة مع تقنيات‬ ‫الطباعة التناظرية وبفضل االنتاجي��ة العالية والتي تبلغ ‪ 30000‬متر مربع‬ ‫من المنطقة المطبوعة بالس��اعة كما يمكن أن تستخدم الطابعة بطريقة‬ ‫ً‬ ‫مربح��ة بما يتعلق ب��دورات العمل الكبيرة أيضا ‪ .‬كم��ا اتخذ الـ ‪Brits‬هذا‬ ‫المش��روع بجدية كبيرة بعد أن قاموا باختباره مع نظام ‪ T400‬المشترى‬ ‫ً‬ ‫خصيص��ا م��ن أج��ل ه��ذه الغاي��ة ‪ .‬ويوجد مث��ال حالي آخر في س��وق‬ ‫البطاق��ات المموجة أال وهو ‪ Bobst‬فف��ي معرض دروبا ‪ 2012‬الفائت أعلن‬ ‫ً‬ ‫ً‬ ‫جون باسكال بوبست أن شركته كانت تطور نظاما رقميا للطباعة‪ ،‬وكان‬ ‫ً‬ ‫ً‬ ‫المش��روع محاطا بالسرية‪ ،‬يس��تخدم حاليا مع فاحص بيتا بمايزيد عن‬ ‫ً‬ ‫ثالث س��نوات بقليل بعد هذا تحديدا في ‪ Model‬بسويسرا في شوماخر‬ ‫في ألماني��ا وهذا الحل الرقم��ي الصناعي للتغليف المطبوع والشاش��ات‬ ‫المصنوعة من المواد المموجة وتستخدم تقنية‪Stream Inkjet Kodak‬‬ ‫و هي ال تقدم إعادة انتاج لون مركز وواحدة من أعلى الدقات الموجودة‬ ‫في الطباعة فقط وإنما تعمل بأحبار الطباعة المالئمة للطعام‪.‬‬ ‫إن طابعة الورق الرقمية المصممة للطباعة بأربع ألوان على نطاق واسع‬ ‫للتم��وج الملب��س وغير الملبس تس��مح بإضفاء الطابع الش��خصي على‬ ‫دورات العمل الكبيرة والصغيرة للتغليف والشاشات بسرعة عالية‪.‬‬ ‫وتنتج الطابعة الجديدة ج��ودة عالية على الورق حتى أقصى قياس ‪1.3‬‬ ‫ً‬ ‫‪ X 2.1‬مترا وذلك بسرعة مذهلة تصل إلى ‪ 200‬متر بالدقيقة‪.‬‬

‫تطبيقات خاصة‬

‫في هذه األيام فطباعة التغليف الرقمية ليست محدودة بالمجال المذكور‬

‫في األعل��ى‪ ،‬فالملصقات واألكواد غير مغطاة في ه��ذا المقال كتلك التي‬ ‫كان��ت أبعد من منظورها إال أنه هناك عدد م��ن التطبيقات الخاصة التي‬

‫ً‬ ‫تعرض مدى تميز وإبداع الطباعة الرقمية وامكانية استخدامها عمليا‪.‬‬

‫هذا وقد أنش��أ األلمان ش��ركة ‪ my muesli‬والتي قم��ت بتنصيب الطابعة‬ ‫‪ Heidelberg Jetmaster Dimension‬ف��ي موقعها ف��ي هيدلبيرغ من أجل‬ ‫طباع��ة مغلف��ات "موزيلي "حس��ب طلب الزب��ون ‪ ،‬وهذا يعن��ي أنه أصبح‬ ‫بإمكانك باإلضافة إلى ش��راء "موزيلي" المفض��ل لديك أن تصمم علبة‬ ‫الموزيل��ي الخاصة ب��ك مع إضافة الص��ورة والنص الذي تش��اؤه ‪ .‬هذا‬ ‫وق��د ت��م تعدي��ل الطابع��ة ‪ Jetmaster Dimension‬لتتواف��ق ومتطلب��ات‬ ‫‪ mymuesli‬الخاصة وتم تنصيبها في محل هيدلبيرغ للطباعة فهي اآللة‬ ‫األول��ى من نوعها التي نصبتها هيدلبيرغ مباش��رة في س��وق المفرق ‪ .‬أما‬ ‫مصنعو آلة التعبئة ‪ KHS‬باالش��تراك مع ‪ Xaar‬بتطبيق مشروع حيث يتم‬ ‫تنفيذ مباشرة على زجاجات ‪ PET‬في ‪the Belgian Martens Brouwerij‬‬ ‫فنظ��ام الطباعة الرقمي المباش��ر يس��تخدم رؤوس الطباع��ة ‪Xaar 1002‬‬ ‫‪ GS6‬وتحقي��ق الدق��ة المادي��ة والت��ي تق��در ب��ـ‪ 360‬نقط��ة باإلنش حيث‬ ‫النص��وص والص��ور باس��تخدام أحبار ال��ـ‪ LED‬المنخفض��ة التنقل في‬ ‫ال��ـ‪ 4C‬باإلضافة إلى األبيض‪ .‬وهذا يعني أنه يمكن طباعة ‪12000‬زجاجة‬ ‫مباشرة في ساعة‪.‬‬ ‫هذا ويقول فيل جونسون من ‪ NMP‬الشركة التابعة لـ ‪ KHS‬التي طورت‬ ‫ً‬ ‫ه��ذا النظ��ام مؤكدا "إن هذا النظام اآلن يس��مح بتغيي��ر الغرافيكيات في‬ ‫دقيقة فقط‪ ،‬بعد أن كان هذا يس��تغرق أس��ابيع إلنجازه " كما يقول فيل‬ ‫ً‬ ‫أيض��ا أن "اس��تخدام التقنيات الرقمي��ة يعطي صناع��ة التغليف القدرة‬ ‫على االش��تراك في توجه التس��ويق الجزئي ويعد خي��ار إضافة تصاميم‬ ‫جدي��دة للزجاج��ات أثن��اء العمل هي أداة قوية للتس��ويق والتي تس��مح‬ ‫للماركات التجارية إلضفاء الطابع الش��خصي وتحديد موقع منتجاتهم‬ ‫في وضع توجيهها الرضاء الزبائن‪.‬‬

‫التطلع لدروبا‬

‫إن زوار دروبا ‪2016‬سيشهدون بالتأكيد عدة حلول توضح تطبيق التقنية‬ ‫الرقمي��ة ف��ي صناعة التغليف‪ ،‬وأح��د أمثلة هذا‪ ،‬تقني��ة النانو الخاصة بـ‬ ‫‪ ،Bennty Landa‬والتي سيتم عرضها مع نظام كامل النتاج التغليف فهو‬ ‫قطاع رائع وس��يتم تحفيزه بواس��طة جميع هذه التطورات وفوق هذا كله‬ ‫‪ ....‬فإنه سوق نمو وهي أخبار جيدة من أجل الصناعة‪.‬‬

‫مقالة خبير‬

‫الطباعة والتغليف‬

‫الرقمية مقابل التقليدية‬ ‫في طباعة التغليف‬ ‫أصبح الكثير ون من المصنعين والزبائن يدركون فوائد طباعة‬ ‫التغليف الرقمية وتطبيق هذه التقنية‬

‫‪49‬‬

‫السوق ينمو‬

‫ً‬ ‫تبعا للتنبؤات األخيرة إن حجم سوق الطباعة في جميع أنحاء العالم قد‬ ‫ً‬ ‫ت��م تهيئته للنمو ليصل إلى ‪ 420‬مليار يورو مع حلول العام ‪ ،2020‬إنطالقا‬ ‫ً‬ ‫م��ن المس��توى الحالي وال��ذي يصل إل��ى ‪ 407‬مليار يورو تبع��ا لالنحدار‬ ‫ال��ذي أصابه في الس��نين بين عام ‪ 2008‬و‪ 2010‬م��ن ‪ 438‬مليار يورو إلى‬ ‫‪ 407‬مليار يورو ‪ .‬هذا وضمن س��وق الطباع��ة العالمية فإن منطقة طباعة‬ ‫التغليف هي الوحيدة التي س��تنمو بش��كل ملحوظ بنس��بة ‪ 3.3%‬بالمية‬ ‫ً‬ ‫س��نويا بحصة يبل��غ حجمها من النم��و الكلي ‪141‬ملي��ار دوالر مع حلول‬ ‫العام ‪ .2020‬وه��ذا يتضمن الصناديق المطوي��ة والملصقات والتغليف‬ ‫الم��رن‪ .‬أم��ا بم��ا يتعل��ق بعملي��ات الطباع��ة المح��ددة ستش��هد طباعة‬ ‫ً‬ ‫"الفليكسو برنتنغ" نموا بنسبة ‪ 2.6%‬والطباعة الرقمية بنسبة ‪.8%‬‬ ‫ً‬ ‫والي��وم فقط ‪ 7%‬م��ن التغليف مطب��وع رقميا لكن ه��ذه الحصة معرضة‬ ‫للنمو بش��كل ملحوظ‪ .‬أما بالنسبة للمحولين للتغليف فالطباعة الرقمية‬ ‫إضافة منطقية للطباعة التناظرية‪ .‬وتسمح لهم بتطوير تطبيقات جديدة‬ ‫بش��كل آني" هذا ويقول هيوبرت مارت منتدى ‪Wellpappe Österreich‬‬ ‫(منت��دى الكرتون المم��وج النمس��اوي) "فقط كم عدد تقني��ات الطباعة‬ ‫الرقمية التي س��تؤثر في اإلنتاج‪ ،‬وهذا يعتمد على سرعة تطوير الطابعات‬ ‫الرقمية بما يتعلق باإلنتاج الصناعي وهنا عامل إضافي آخر وهو ش��ديد‬ ‫األهمي��ة أال وهو تكلفة الش��راء والصيانة واإلص�ل�اح باإلضافة إلى تكلفة‬ ‫أحب��ار الطباع��ة باإلضاف��ة إلى أن��ه لم يصب��ح باإلمكان بعد اس��تخدام‬ ‫كاف��ة ألوان "بانتون"ف��ي الطباعة الرقمية فالطباعة عل��ى األوراق المغلفة‬ ‫والتجفي��ف الذي يتطل��ب ويبقى وهو أم��ر بالغ الصعوب��ة‪ ،‬وعندما تحل‬ ‫هذه الصعوبات س��تؤثر على اإلنتاج بشكل ملحوظ وسيحقق ثورة فيها‬ ‫ً‬ ‫أيضا"‬ ‫وم��ن الجدي��ر بالذك��ر أن التقري��ر " ‪The Future of Package Printing to‬‬ ‫‪ "’2019‬لكاتبيه فالد س��افينوف وس��ميذرز بيرا ف��ي ‪، 2014‬توقع للطباعة‬ ‫ً‬ ‫ً‬ ‫الرقمية نموا س��نويا تبلغ نسبته ‪ ،17%‬األمر الذي يجعل منه النمو التقني‬ ‫األس��رع الذي ش��هدته ضمن طباعة التغليف ليصل إل��ى ‪ 17‬مليار دوالر‬ ‫أمريكي مع حلول العام ‪.2020‬‬

‫توجهات التغليف‬

‫اتس��عت دائرة الخيارات بالنسبة للزبائن بشكل أكبر‪ ،‬وأصبح أصحاب‬ ‫ً‬ ‫الم��اركات التجاري��ة أكثر حرص��ا على تمييز أنفس��هم عن منافس��يهم‪،‬‬

‫الرأي األوروبي‬

‫ً‬ ‫تس��تمر س��وق التغلي��ف األوروبي��ة في التوس��ع نظ��را للكثافة الس��كانية‬ ‫المتنامية والمحولين الذين يستخدمون كل تقنيات الطباعة المتوفرة‪.‬‬ ‫ه��ذا وقد أفاد فرانس��وا مارتان المس��ؤول ع��ن حلول العم��ل الغرافيكي‬ ‫للتس��ويق عب��ر العال��م في ‪ HP‬ب��أن ”إن من أه��م التوجهات في الس��وق‬ ‫ه��و المنتج��ات الكاس��دة والتقس��يمات الدقيق��ة لتلبي��ة ع��دد مختلف‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫م��ن ديموغرافيات الزبائن إذ ش��هدت ‪ HP‬نموا رقمي��ا مضاعفا في عدد‬ ‫ً‬ ‫الصفحات المطبوعة رقميا كنتيجة لهذا "‪.‬‬ ‫ه��ذا ويمك��ن تقس��يم س��وق التغليف وال��ذي يتضم��ن حل��ول الطباعة‬ ‫الرقمية بش��كل أساس��ي ألربع أقس��ام أال وه��ي ‪ :‬الملصق��ات والتغليف‬ ‫المرن والكرتون المطوي والمموج وكل من هذه األقس��ام له ديناميكياته‬ ‫وخصائص��ه‪ .‬هذا وكان س��وق الملصق��ات الس��وق األول الذي تعرف‬ ‫ً‬ ‫فوائد الطباعة الرقمية‪ ،‬أما األس��واق األخرى فبدأت تتعرف عليها تباعا‪،‬‬ ‫ولكن ليس بنفس الس��رعة أو من خالل نفس الوس��يلة‪ .‬إذ بدأت س��وق‬ ‫الملصقات في هذا المنحى منذ حوالي‪ 10‬إلى ‪ 12‬س��نة بتطبيق الطباعة‬ ‫الرقمية على الكرتون المموج‪.‬‬

‫مايكل سيدل هو ناشر ورئيس تحرير في‬ ‫العديد من اإلصدارات المتخصصة في‬ ‫وسط وشرق أوروبا‪ ،‬وهذه تضمن اإلعالن‬ ‫مثل ‪ Print & Publishing‬و ‪Packaging and‬‬ ‫‪ Visual Communication‬فهو ذو عالقات‬ ‫قوية ضمن صناعة اإلعالن والطباعة‬ ‫في النمسا ومابعدها تم إطالق عليه لقب‬ ‫الناشر و الصحفي المتخصص والمتحدث‬ ‫والمنظم لمختلف الجوائز باإلضافة إلى أنه‬ ‫عضو في العديد من المنظمات الصناعية‬ ‫وكمؤسس مشارك لـ ‪ IMA‬رابطة اإلعالن‬ ‫الدولية حيث اإلعالن في آسيا وأوروبا‬ ‫وأستراليا‪ ،‬أجتمع لتشكيل هذه الرابطة‬ ‫الصناعية ولذلك قام بأخذ خطوات هامة‬ ‫نحو تحقيق التأثير العالمي‪.‬‬

‫فوائد الطباعة الرقمية للتغليف‬

‫إن تقس��يمات اإلعالن اليوم تش��ير إلى أن الزبائ��ن يتعرضون لوابل من‬ ‫المعلوم��ات والرس��ائل الت��ي يقوم��ون بتجاهله��ا كم��ادة بالطب��ع‪ ،‬إال أن‬ ‫التغلي��ف هو أحد آخر قن��وات اإلعالن التي الزالت تج��ذب انتباه الزبائن‬ ‫إليه��ا‪ .‬لك��ن لتحقيق هذا يجب عل��ى المنتجات أن تتمي��ز على الرفوف‪،‬‬ ‫وفي سبيل هذا يسعى مالكو الماركات للقيام بدورات إنتاج أسرع والمزيد‬ ‫ً‬ ‫من التغليف المناسب وهو األمر والذي يسهم أيضا في تحقيق قياسات‬ ‫أصغ��ر للحصص وأوقات أقصر ل��دورات اإلنتاج والمزيد من الطلب على‬ ‫تقنيات الطباعة الرقمية‪.‬‬ ‫أم��ا مايق��ود للمزي��د م��ن االهتم��ام بالطباع��ة الرقمي��ة فه��و التطوي��رات‬ ‫الديموغرافية متضمنة األرقام المتزايدة للمنازل التي تتألف من شخص‬ ‫واح��د والتي تختلف ع��ن تلك الموجودة ف��ي العائالت األكب��ر متضمنة‬

‫‪ME‌Printer May 2016‬‬

‫مايكل سيدل‬

‫ف��ي الوقت ال��ذي نجحت في��ه الرقمية في ترس��يخ أهميتها ف��ي األماكن‬ ‫التقليدية من صناعة اإلعالن المطبوع التقليدية‪ ،‬كان تبنيها أبطأ بقليل‬ ‫في صناع��ة التغليف‪ ،‬باس��تثناء س��وق طباعة الملصق��ات الذي تبنى‬ ‫ً‬ ‫التقني��ات الرقمي��ة في الطباعة بوقت مبكر نس��بيا ‪ .‬وه��ذا نتيجة للعديد‬ ‫من العوام��ل‪ :‬إذ لم يكن هناك أنظمة رقمية مرتبط��ة متوفرة‪ ،‬فمتطلبات‬ ‫ً‬ ‫صناعة التغليف مختلفة كليا عن صناعة الطباعة التقليدية ‪،‬والعاملون‬ ‫ً‬ ‫ف��ي صناع��ة التغلي��ف المتحفظ��ة قلي�ل�ا احتاجوا إل��ى وقت أكث��ر لتبني‬ ‫المس��تقبل الرقم��ي م��ن نظرائهم في الطباع��ة التجارية ‪ ،‬لك��ن الموازين‬ ‫ب��دأت تنقلب‪ ،‬إذ أصب��ح الكثير من المصنعين والزبائ��ن يدركون فوائد‬ ‫طباعة التغليف الرقمية وتطبيق هذه التقنية ودون أي شك كانت حملة‬ ‫" ‪ " Coca-Cola Share-a-Coke‬األس��طورية اآلن واحدة من "اللحظات‬ ‫الحاسمة " بعد أشهر قليلة من التوجه المبتكر لـ ‪ Coke‬نحو وضع األسماء‬ ‫على علب الكوك مثل فيريرو المتبوعة بمايتناسب مع لصاقات النوتيال‪.‬‬

‫ليحصل��و عل��ى حص��ة الس��وق‪ ،‬كم��ا يلع��ب التغلي��ف ال��دور األكبر في‬ ‫ً‬ ‫اكتساب الزبائن ضمانا عندما يتم اتخاذ القرار النهائي في البيع‪.‬‬ ‫إذ ينبغ��ي للتغلي��ف أن يزداد في التأثير في الزبائن ويخاطب حواس��هم‪.‬‬ ‫ً‬ ‫ه��ذا ويق��ول هيوبرت م��ارت معلق��ا‪ " :‬إن التوج��ه المتنامي نح��و وحدات‬ ‫ً‬ ‫التغليف األصغر واألكثر تش��ددا في معايير الس�ل�امة م��ن أجل التغليف‬ ‫والمبيع��ات المزده��رة عب��ر الن��ت ‪،‬سيس��تمر في قي��ادة النمو في س��وق‬ ‫التغليف على امتداد الس��نوات القليلة القادمة‪ ،‬ولهذا الس��بب أصبح من‬ ‫ً‬ ‫ً‬ ‫وقابال إلعادة التصنيع‬ ‫األهمي��ة بمكان أن يكون التغليف صديقا للبيئ��ة‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫ومطبوع��ا بج��ودة عالي��ة وذكي��ا ومندمج��ا ف��ي االنترنت لألش��ياء ذات‬ ‫الخ��واص مث��ل أكواد الـ ‪QR‬والمزي��د من التصنيع حس��ب الطلب وأكثر"‬ ‫ه��ذا ويق��ول إدوارد فيش��رالمدير التنفي��ذي ل��ـ ‪ ".Schwarzach‬ويس��تمر‬ ‫ً‬ ‫س��وق التغليف في كونه متميزا بالتكام��ل والتركيز ‪.‬فالقدرة الكبيرة على‬ ‫االس��تيعاب وحروب األس��عار الناتجة هي الحالة المسيطرة عليه ‪،‬فالنمو‬ ‫ً‬ ‫ف��ي القطاع بأكمل��ه يعتمد حقا على س��لوك الزب��ون ‪ .‬فقراراتهم للش��راء‬ ‫ً‬ ‫غالب��ا ماتقوده��ا التقديم��ات الغرافيكي��ة والملون��ة في نقطة البي��ع ‪،‬وهذا‬ ‫ً‬ ‫يتطلب اس��تثمارا عالي المستوى في عمليات القيمة المضافة للمحولين‬ ‫ً‬ ‫للتغليف في صناعة التغليف الذي يستطيع الصمود طويال "‪.‬‬

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‫األخب ــار‬

‫‪ 25%‬من مبــاني دبي مصنوعة بتقنية الطباعة ثالثية األبعاد بحلول ‪2030‬‬

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‫أطل��ق صاحب الس ��مو الش ��يخ محمد بن راش ��د آل‬ ‫مكت��وم‪ ،‬نائب رئي ��س الدولة رئيس مجل ��س الوزراء‬ ‫حاكم دبي‪ ،‬بحضور سمو الشيخ حمدان بن محمد‬ ‫بن راش��د آل مكتوم‪ ،‬ولي عهد دبي رئيس المجلس‬ ‫التنفيذي‪ ،‬وسمو الشيخ مكتوم بن محمد بن راشد‬ ‫آل مكت��وم‪ ،‬نائ ��ب حاكم دب ��ي‪« ،‬اس ��تراتيجية دبي‬ ‫للطباعة ثالثي��ة األبعاد»‪ ،‬كمبادرة عالمية فريدة من‬ ‫نوعها تهدف إلى تس ��خير ه ��ذه التكنولوجيا الواعدة‬ ‫لخدمة اإلنس��ان وتعزيز مكانة دول ��ة اإلمارات ودبي‬ ‫ً‬ ‫ً‬ ‫مركزا رائدا على مس ��توى المنطقة والعالم في مجال‬ ‫الطباعة ثالثية األبعاد بحلول عام ‪.2030‬‬ ‫وق��ال س��موه «هدفنا أن تكون ‪ 25%‬م ��ن مباني دبي‬ ‫مصنوعة بتقنية الطباع ��ة ثالثية األبعاد بحلول عام‬ ‫‪ ،2030‬وس��ترتفع هذه النس ��بة مع تطور التكنولوجيا‬ ‫ً‬ ‫عالميا ونضوجه ��ا‪ ،‬وكذلك نمو طلب األس ��واق التي‬ ‫س��تدرك أهمي ��ة ه ��ذه التكنولوجيا في إع ��ادة ابتكار‬ ‫قط��اع التش��ييد والبن ��اء من خ�ل�ال خف ��ض التكلفة‬ ‫وتقلي��ل الم��دة المس ��تغرقة ف ��ي تنفيذ المش ��روعات‬ ‫وتقليل عدد العمالة‪ ،‬وكذلك تقليل نسبة المخلفات‬ ‫الناتج��ة م��ن البن ��اء والمض ��رة بالبيئة‪ ،‬كما س ��يتم‬ ‫التركي��ز عل��ى قطاع ��ات حيوي ��ة أخ ��رى مث ��ل الطب‬ ‫والمواد االستهالكية‪ ،‬إذ ستتيح لهم هذه التكنولوجيا‬ ‫حري��ة التصمي ��م والتنفي ��ذ للبضائ ��ع والمنتج ��ات‬ ‫بأسعار تنافسية»‪.‬‬ ‫وأكد سموه جدية دولة اإلمارات وسعيها المتواصل‬ ‫إل��ى تحقيق الري ��ادة العالمي ��ة وصناعة المس ��تقبل‬ ‫من خ�ل�ال االعتم ��اد على االبت ��كارات المس ��تقبلية‪،‬‬ ‫وتوظيف الطاقات والعقول البش ��رية المبدعة إلطالق‬

‫المب ��ادرات الهادف ��ة إلى خدم ��ة المجتمع اإلنس ��اني‬ ‫بأسره‪.‬‬ ‫وق ��ال س ��موه‪« :‬رؤيتن ��ا للتطوي ��ر تنطل ��ق م ��ن الفهم‬ ‫العمي ��ق الحتياج ��ات المس ��تقبل وتقدي ��م األف ��كار‬ ‫االس ��تباقية‪ ،‬ألنن ��ا نري ��د أن نك ��ون في المرك ��ز األول‬ ‫ً‬ ‫عالمي ��ا‪ ،‬ومنهجيتن ��ا ف ��ي التطوير ترتك ��ز على إطالق‬ ‫المب ��ادرات التي يمك ��ن تطبيقها ف ��ي أي مكان حول‬ ‫العالم‪ ،‬وخلق نموذج عالمي يضيف قيمة ليس فقط‬ ‫القتصادنا وإنما لالقتصاد العالمي»‪.‬‬ ‫وتابع س ��موه أن «المس ��تقبل ال ينتظر المترددين وال‬ ‫المتباطئي ��ن‪ ،‬واليوم نس ��تكمل خط ��وات بدأناها في‬ ‫تعزيز اقتصادنا الوطني وتنافس ��يتنا العالمية‪ ،‬أطلقنا‬ ‫قب ��ل أيام قليلة أجن ��دة المس ��تقبل‪ ،‬وبدأنا ترجمتها‬ ‫من خ�ل�ال مب ��ادرات واس ��تراتيجيات تضيف قيمة‬ ‫لحياة اإلنسان والقتصادنا الوطني»‪.‬‬ ‫حض ��ر إط�ل�اق االس ��تراتيجية نائب رئي ��س مجلس‬ ‫األمن ��اء والعض ��و المنتدب لمؤسس ��ة دب ��ي لمتحف‬ ‫المس ��تقبل‪ ،‬محم ��د عب ��داهلل القرق ��اوي‪ ،‬ورئي ��س‬ ‫مجل ��س اإلدارة المدير العام لهيئة الصحة في دبي‪،‬‬ ‫حميد محمد عبيد القطامي‪ ،‬ومدير عام بلدية دبي‪،‬‬ ‫حس ��ين ب ��ن ناصر لوت ��اه‪ ،‬ونائ ��ب الرئي ��س العضو‬ ‫المنتدب لـ«دبي القابضة»‪ ،‬أحمد بن بيات‪.‬‬ ‫وق ��ال صاح ��ب الس ��مو الش ��يخ محم ��د ب ��ن راش ��د‬ ‫آل مكت ��وم‪ ،‬إن «الدول ��ة تق ��دم للعال ��م الي ��وم أول‬ ‫اس ��تراتيجية متكاملة وشاملة لتس ��خير التكنولوجيا‬ ‫ثالثية األبعاد لخدمة اإلنس ��انية‪ ،‬ليس هذا فقط‪ ،‬بل‬ ‫وضعن ��ا الخطط العملية ورس ��منا األهداف لتحويلها‬ ‫إلى واقع يس ��هم ف ��ي تقدم وازدهار العال ��م‪ ،‬والحفاظ‬

‫على تراثنا وموروثنا اإلنساني»‪.‬‬ ‫ً‬ ‫وشدد سموه على أنه «سيكون المستقبل قائما على‬ ‫الطباعة ثالثية األبعاد‪ ،‬وس ��تدخل هذه التكنولوجيا‬ ‫ف ��ي جميع تفاصيل حياتنا‪ ،‬ابت ��داء من البيوت التي‬ ‫نس ��كنها والشوارع التي نس ��ير عليها والسيارات التي‬ ‫نقوده ��ا والمالب ��س الت ��ي نلبس ��ها‪ ،‬وانته ��اء بالطعام‬ ‫الذي نتناوله»‪.‬‬ ‫وأضاف س ��موه «س ��تخلق ه ��ذه التكنولوجيا قيمة‬ ‫اقتصادي ��ة تص ��ل إل ��ى ملي ��ارات ال ��دوالرات خ�ل�ال‬ ‫الفت ��رة المقبلة‪ ،‬والبد لنا من حصة في هذا الس ��وق‬ ‫العالم ��ي المتنام ��ي‪ ،‬كم ��ا س ��تعيد ه ��ذه التكنولوجيا‬ ‫هيكل ��ة االقتص ��ادات وأس ��واق العم ��ل‪ ،‬فل ��ن تكون‬ ‫هن ��اك حاج ��ة للعمال ��ة قليل ��ة المه ��ارة بالق ��در الذي‬ ‫ً‬ ‫نش ��هده الي ��وم‪ ،‬خصوصا ف ��ي قطاع ��ات الصناعة‬ ‫والتش ��ييد‪ ،‬كم ��ا أنه ��ا س ��تعيد تعري ��ف اإلنتاجي ��ة‪،‬‬ ‫فالوقت المس ��تغرق في طباعة المبان ��ي أو المنتجات‬ ‫ال يس ��اوي ‪ 10%‬م ��ن الوقت المس ��تغرق ف ��ي البناء أو‬ ‫اإلنتاج بالطرق التقليدية»‪.‬‬ ‫وأض ��اف س ��موه «نطمح للدول ��ة وعبر اس ��تراتيجية‬ ‫الطباع ��ة ثالثي ��ة األبع ��اد أن تصبح خالل الس ��نوات‬ ‫ً‬ ‫ً‬ ‫المقبل ��ة مرك ��زا عالمي ��ا لتطوير ه ��ذه التقني ��ة وتوفير‬ ‫عملي ��ات البح ��ث والتطوي ��ر الت ��ي تمك ��ن م ��ن توفير‬ ‫ً‬ ‫أفضل ف ��رص االبتكار والتطبيق األمث ��ل لها عالميا‪،‬‬ ‫وهدفنا االرتقاء بمستوى الخدمات المقدمة للناس‪،‬‬ ‫وسنكون س ��باقين في تطوير تقنيات الطباعة ثالثية‬ ‫األبعاد وتسخيرها لصالح خدمة المجتمع بأكمله»‪.‬‬ ‫ودع ��ا س ��موه جمي ��ع الجه ��ات الحكومية وش ��ركات‬ ‫القط ��اع الخ ��اص والجامع ��ات ومراك ��ز البح ��ث‬ ‫والمؤسس ��ات األكاديمي ��ة للعمل كفري ��ق واحد من‬ ‫�اد إماراتية‪،‬‬ ‫أجل إرس ��اء نم ��وذج عالم ��ي تبدع ��ه أي � ٍ‬ ‫ليك ��ون بمثابة منص ��ة للمبتكرين م ��ن جميع أنحاء‬ ‫العالم في هذه التقنية المستقبلية‪.‬‬ ‫وس ��تركز اس ��تراتيجية دب ��ي للطباعة ثالثي ��ة األبعاد‬ ‫الت ��ي ته ��دف لجع ��ل دب ��ي عاصم ��ة عالمي ��ة لتقنية‬ ‫الطباعة ثالثية األبعاد بحلول عام ‪ ،2025‬على ثالثة‬ ‫قطاعات رئيس ��ة ه ��ي‪ :‬البناء والتش ��ييد‪ ،‬والمنتجات‬ ‫الطبي ��ة‪ ،‬والمنتجات االس ��تهالكية‪ ،‬وذل ��ك باالعتماد‬ ‫على ميزات إمارة دبي التنافسية والمستقبلية‪.‬‬ ‫وس ��يتم التركي ��ز ف ��ي قط ��اع التش ��ييد والبن ��اء عل ��ى‬ ‫منتجات اإلضاءة‪ ،‬والقواعد واألساسات‪ ،‬ومفاصل‬ ‫البن ��اء‪ ،‬والمراف ��ق والمتنزه ��ات‪ ،‬ومبان ��ي الح ��االت‬ ‫اإلنس ��انية والمبان ��ي المتنقلة والمع ��ارض والمخازن‬ ‫والفل ��ل‪ ،‬إذ يتوق ��ع أن تبل ��غ قيم ��ة قط ��اع التش ��ييد‬ ‫المطب ��وع به ��ذه التكنولوجي ��ا ف ��ي دب ��ي نح ��و ثالث ��ة‬ ‫ملي ��ارات درهم بحل ��ول عام ‪ ،2025‬إذ س ��يتم زيادة‬ ‫نس ��بتها في مباني دبي بش ��كل تدريجي بنس ��بة ‪2%‬‬ ‫بداية من عام ‪ ،2019‬والمحتمل زيادة هذه النس ��بة‬ ‫بحسب سرعة تطور التكنولوجيا‪.‬‬ ‫وضم ��ن قطاع المنتجات الطبية س ��يتم التركيز على‬ ‫طباع ��ة أطقم األس ��نان‪ ،‬وطباعة العظ ��ام واألعضاء‬

‫االصطناعي ��ة‪ ،‬والنماذج الطبي ��ة والجراحية وأجهزة‬ ‫الس ��مع‪ ،‬إذ يتوقع أن يصل حجم س ��وق المنتجات‬ ‫الطبي ��ة المطبوع ��ة بتقنية الطباعة ثالثي ��ة األبعاد في‬ ‫دبي إلى نحو ‪ 1.7‬مليار درهم بحلول عام ‪.2025‬‬ ‫وبالنس ��بة لقط ��اع المنتج ��ات االس ��تهالكية فس ��يتم‬ ‫التركيز عل ��ى األدوات المنزلية‪ ،‬والبصريات‪ ،‬واألزياء‬ ‫والمجوه ��رات‪ ،‬وألعاب األطفال واألطعمة الس ��ريعة‪،‬‬ ‫كم ��ا يتوق ��ع أن يص ��ل حج ��م س ��وق المنتج ��ات‬ ‫االستهالكية المطبوعة بتقنية الطباعة ثالثية األبعاد‬ ‫في دبي إلى نحو ‪ 2.8‬مليار درهم بحلول ‪.2025‬‬ ‫كم ��ا تتمح ��ور االس ��تراتيجية ح ��ول خمس ��ة محاور‬ ‫رئيس ��ة ه ��ي‪ :‬البني ��ة التحتي ��ة‪ ،‬والبني ��ة التش ��ريعية‪،‬‬ ‫والمواهب‪ ،‬والتمويل وطلب السوق‪ ،‬إذ سيتم العمل‬ ‫ضم ��ن مح ��ور البني ��ة التش ��ريعية عل ��ى وض ��ع إطار‬ ‫تنظيم ��ي وتش ��ريعي الس ��تخدام التكنولوجيا ضمن‬ ‫القطاعات المختلفة‪ ،‬كما سيتم تحديد المواصفات‬ ‫للمواد التي س ��يتم اس ��تخدامها ف ��ي الطباعة ضمن‬ ‫القطاعات واالستخدامات المختلفة‪ ،‬وسيتم العمل‬ ‫م ��ن خ�ل�ال البنية التحتي ��ة عل ��ى توفير بني ��ة تحتية‬ ‫مجهزة وداعمة ألنشطة البحث والتطوير والتصميم‬ ‫والتصنيع المرتبطة بتل ��ك التكنولوجيا‪ ،‬لجذب أكبر‬ ‫الشركات العالمية في هذا المجال‪.‬‬ ‫وس ��يتم التركيز من خالل مح ��ور المواهب على بناء‬ ‫ق ��درات المواه ��ب المحلية من باحثي ��ن ومصممين‬ ‫ومبتكري ��ن‪ ،‬وجل ��ب أفض ��ل العق ��ول المبتكرة حول‬ ‫العالم في مجال الطباعة ثالثية األبعاد‪ ،‬أما بالنسبة‬ ‫لمح ��ور التمويل فس ��يتم توفير بدائ ��ل تمويلية توفر‬ ‫الدع ��م واالس ��تثمار الض ��روري لتطوي ��ر التكنولوجيا‬ ‫وتوسيع نطاق تطبيقها‪.‬‬ ‫وفي ما يتعلق بمحور طلب الس ��وق‪ ،‬فسيتم تشجيع‬ ‫تطبي ��ق التكنولوجيا ضم ��ن القطاع ��ات المختلفة‪،‬‬ ‫ما يس ��هم في دف ��ع أس ��عار منتجاتها إلى مس ��تويات‬ ‫تنافسية مع الحفاظ على جودتها‪.‬‬ ‫وس ��تقوم عل ��ى تنفيذ االس ��تراتيجية جهات رئيس ��ة‬

‫منه ��ا بلدية دب ��ي‪ ،‬وهيئة الصحة في دبي‪ ،‬وش ��ركة‬ ‫دب ��ي القابضة‪ ،‬وتهدف االس ��تراتيجية إلى تنس ��يق‬ ‫جه ��ود المؤسس ��ات الحكومي ��ة وش ��راكات القط ��اع‬ ‫الخ ��اص لتوحي ��د ال ��رؤى المس ��تقبلية لمس ��يرة‬ ‫تط ��ور دب ��ي‪ ،‬وتوظيف الخب ��رات المحلي ��ة والعالمية‬ ‫المبتك ��رة‪ ،‬وتتولى مؤسس ��ة دبي للمس ��تقبل تنظيم‬ ‫هذه الجه ��ود‪ ،‬ووضعها في إطار الخطط المرس ��ومة‬ ‫لتحقيق االستراتيجية‪.‬‬ ‫تع ��د بلدية دبي من أه ��م الجه ��ات الحكومية المعنية‬ ‫بتنفيذ اس ��تراتيجية دبي للطباعة ثالثية األبعاد‪ ،‬التي‬ ‫أطلقه ��ا صاحب الس ��مو الش ��يخ محمد بن راش ��د آل‬ ‫مكت ��وم‪ ،‬وذلك لجع ��ل ‪ 25%‬م ��ن أبنية دب ��ي مطبوعة‬ ‫بتقني ��ة الطباعة ثالثية األبعاد بحلول ع ��ام ‪ ،2030‬من‬ ‫خالل دراسة اس��تخدام التقنيات المتوافرة في الوقت‬ ‫ً‬ ‫الحالي محليا‪ ،‬وكيفية اس ��تقطاب الش ��ركات العالمية‬ ‫ً‬ ‫فضال عن تحليل اآللية ُ‬ ‫المثلى‬ ‫الرائدة في هذا المجال‪،‬‬ ‫إلنجاح عملي ��ة التحول من طرق البن ��اء التقليدي إلى‬ ‫البناء باستخدام تقنية الطباعة ثالثية األبعاد‪.‬‬ ‫وتتجس ��د مش ��اركة البلدية في تحقيق مس ��تهدفات‬ ‫االس ��تراتيجية من خالل إطالق وتنظي ��م العديد من‬ ‫المش ��روعات والمبادرات الرئيس ��ة عبر أربع مراحل‪،‬‬ ‫وتتضم ��ن مرحلة التأس ��يس إعداد دراس ��ة ش ��املة‬ ‫ً‬ ‫لصناعة الطباعة ثالثية األبعاد‪ ،‬خصوصا في مجال‬ ‫المبان ��ي وآليات االس ��تقطاب‪ ،‬والمس ��اهمة في وضع‬ ‫األنظم ��ة والتش ��ريعات المنظم ��ة لعملي ��ة التس ��جيل‬ ‫والتأهي ��ل والترخي ��ص والتنفي ��ذ ومتابع ��ة الرقاب ��ة‬ ‫والتعدي ��ل‪ ،‬باإلضافة إلى التنس ��يق م ��ع المتعاملين‬ ‫والدوائر الحكومية والمطورين والمصنعين وشركات‬ ‫تقنية المعلومات ونشر ثقافة التغيير‪.‬‬ ‫وته ��دف مرحل ��ة التأهيل إل ��ى تنظيم مش ��روع وضع‬ ‫الك ��ودات الخاص ��ة بصناع ��ة طباع ��ة المبان ��ي من‬ ‫الم ��واد والنظ ��م والمواصف ��ات واألجه ��زة الفني ��ة‬ ‫ومعايي ��ر االس ��تدامة والصيان ��ة‪ ،‬باإلضاف ��ة إل ��ى‬ ‫اعتم ��اد وتس ��جيل وتصنيف وتثقيف المهندس ��ين‬

‫والش��ركات المحلي��ة والدولية‪ ،‬والعم��ل على تجهيز‬ ‫المختب��رات للفحص والقي��اس واالعتم��اد المحلي‬ ‫والدولي‪ ،‬وإعداد الكوادر واألنظمة اإللكترونية للقيام‬ ‫بعمليات الترخي��ص والرقابة على التنفيذ والتفتيش‬ ‫المستمر‪.‬‬ ‫وتب��دأ المرحلة الثالث��ة التنفيذ عبر إطالق المش��روع‬ ‫التجريب��ي األول م��ع دب��ي القابض��ة‪ ،‬واس��تقطاب‬ ‫ً‬ ‫فضال‬ ‫المطورين لتبني مش��روعات تجريبية أخرى‪،‬‬ ‫ع ��ن اس��تقطاب القط��اع الخ��اص واالستش��اريين‬ ‫لتبني عمليات التحول نحو طباعة المباني من خالل‬ ‫مجموعة من الحوافز ذات األثر المباش��ر‪ ،‬والمرحلة‬ ‫األخيرة التطوير وتش��مل عمليات التقييم من خالل‬ ‫مقايي��س ومؤش��رات أداء ع��دة تغط��ي المراح��ل‬ ‫الس��ابقة كاف��ة‪ ،‬والعم��ل عل��ى تطويره��ا‪ ،‬وصياغة‬ ‫اتفاقي��ات عم��ل م��ع المطوري��ن الرئيس��ين لتطوير‬ ‫قط��اع تقنية الطباعة ثالثية األبعاد‪ ،‬وتعزيز االنتش��ار‬ ‫المحلي واإلقليمي والدولي‪.‬‬ ‫ُيتوق��ع أن تبل��غ قيم��ة قط��اع س��وق تقني��ة الطباعة‬ ‫ثالثي��ة األبعاد نح��و ‪ 120‬ملي��ار دوالر على مس��توى‬ ‫العال��م‪ ،‬بحل��ول ع��ام ‪ ،2020‬ونح��و ‪ 300‬مليار دوالر‬ ‫بحلول عام ‪ ،2025‬وذلك بفضل الزيادة في أنشطة‬ ‫األبح��اث وتطوير المنتج��ات‪ ،‬وازدي��اد الحاجة إلى‬ ‫مزي��د م��ن اإلب��داع ف��ي عملي��ة التصميم‪ ،‬وس��هولة‬ ‫اإلنتاج والتصني��ع في مختل��ف القطاعات‪ ،‬بفضل‬ ‫اس��تخدام هذه التقنية المتقدمة القادرة على صنع‬ ‫أي جس��م صل��ب من نم��وذج رقمي يت��م تصميمه‬ ‫عل��ى أجهزة الحاس��وب‪ ،‬وإح��داث نقل��ة نوعية في‬ ‫عالم الصناعة‪.‬‬ ‫وتشير التقارير إلى دور تقنيات الطباعة ثالثية األبعاد‬ ‫في توفير كلفة البناء بنس��بة ت��راوح بين ‪ 50%‬و‪،70%‬‬ ‫وكلفة العمالة بنس��بة تراوح بين ‪ 50%‬و‪ ،80%‬إضافة‬ ‫إل ��ى تقلي��ل نس��بة النفاي��ات الناجمة ع��ن عمليات‬ ‫ً‬ ‫اإلنش��اء بنس��بة تصل إلى ‪ ،60%‬ما ينعكس إيجابا‬ ‫على المردود االقتصادي‪.‬‬

‫‪ME‌Printer May 2016‬‬

‫ُيتوقع أن تبلغ قيمة قطاع سوق تقنية الطباعة ثالثية األبعاد نحو ‪ 120‬مليار دوالر على‬ ‫مستوى العالم‪ ،‬بحلول عام ‪ ،2020‬ونحو ‪ 300‬مليار دوالر بحلول عام ‪2025‬‬

‫‪50‬‬

‫األخب ــار‬

‫زيروكس تستعرض أنظمة ‪ CP 1000i‬الملونة للطباعة الرقمية بأحبار‬ ‫معدنية ذهبية وفضية في معرض "دروبا ‪"2016‬‬

‫تؤك��د زيروك��س من جدي ��د عل ��ى ريادته ��ا وتقديمها‬ ‫ألح��دث تكنولوجيا الطباعة وادارة المس ��ندات وذلك‬ ‫من خالل تقديم أنظمته ��ا للطباعة الرقمية‪CP 1000i‬‬ ‫والت��ي اطلقتها ُلتمك ��ن مزودي خدم ��ات الطباعة من‬ ‫زي��ادة ارباحه��م و اخت ��راق أس ��واق ومج ��االت عمل‬ ‫جديدة بمستويات غير مسبوقة من اإلبهار والدقة في‬ ‫المواد التي تتم طباعتها وذلك من خالل اس ��تناد هذه‬ ‫األنظمة لألحبار المعدني ��ة بألوانها الذهبية والفضية‪.‬‬ ‫وسوف تس��تعرض هذه األنظمة في معرض ‪،Drupa‬‬ ‫أكبر معرض في صناعة الطباعة على مستوى العالم‬ ‫وستكون لزيروكس مشاركة متميزة به‪.‬‬ ‫ً‬ ‫ً‬ ‫وق��د حقق��ت ه ��ذه األنظم ��ة نجاح ��ا غير مس ��بوقا‪،‬‬ ‫فاألحب��ار ذات األلوان المعدني ��ة تعطي قيمة مضافة‬ ‫للعدي��د م��ن القطاع ��ات وم ��ن ضمنه ��ا‪ :‬قطاع ��ات‬ ‫الرس��وم وفن��ون الجرافي ��ك والتس ��ويق والدعاي ��ة‬ ‫واإلع�ل�ان وذلك بفض ��ل التأثي ��ر الالم ��ع والمصقول‬ ‫والقدرة االس��تثنائية لهذه األحب ��ار على جذب انتباه‬ ‫العم�ل�اء دون ارتف ��اع التكلف ��ة وذلك في جمي ��ع أنواع‬ ‫المطبوعات س ��واء كانت بطاقات بريدية أو بطاقات‬ ‫عم��ل أو كتالوج ��ات أو كتيب ��ات وغيره ��ا م ��ن المواد‬ ‫المطبوعة مع إمكانية الطباعة على شتى أنواع الورق‬

‫من مختلف األحجام واألوزان‪ .‬باالضافة إلي ذلك‪،‬‬ ‫فق ��د أصبح ف ��ي إم ��كان م ��زودي خدم ��ات الطباعة‬ ‫أن يقدم ��وا العدي ��د م ��ن م ��واد وتطبيق ��ات الطباع ��ة‬ ‫الت ��ي تعتمد عل ��ى األختام‪ ،‬مث ��ل‪ :‬طباع ��ة الدعوات‬ ‫والشهادات وتحويل جميع هذه التطبيقات للطباعة‬ ‫الرقمي ��ة وهو م ��ا يعني انج ��از هذه المهام بس ��رعات‬ ‫أعلى وقيمة أكبر‪.‬‬ ‫وقد اس ��تعانت ش ��ركة فيرجن جرافيكس‪ ،‬الش ��ركة‬ ‫الرائ ��دة والمتخصص ��ة ف ��ي مج ��ال تصميم ��ات‬ ‫الجرافي ��ك المبتكرة والطباعة بهذه األنظمة الختراق‬ ‫أس ��واق ومج ��االت عم ��ل جدي ��دة بمس ��تويات غير‬ ‫مس ��بوقة م ��ن اإلبه ��ار والدق ��ة ف ��ي الم ��واد الت ��ي تتم‬ ‫طباعتها‪ .‬وقد مكنت هذه األنظمة الشركة من تقليل‬ ‫نفق ��ات الطباعة وذلك من خالل س ��هولة تخصيص‬ ‫ًً‬ ‫الخيارات و المطبوعات وفقا الحتياجات كل عميل‪،‬‬ ‫إلى جان ��ب التأكد م ��ن طباعة م ��واد متنوعة بجودة‬ ‫عالي ��ة وبمرون ��ة فائق ��ة‪ .‬كما دعمت زيروكس ش ��ركة‬ ‫زيروتاي ��م بهذه األنظم ��ة والتي س ��اعدت علي تطوير‬ ‫الطباعة الديجيتال وعلي تلبي ��ة احتياجات عمالئها‬ ‫ً‬ ‫مم ��ا انعكس ايجابي ��ا علي أرباح الش ��ركة والتوس ��ع‬ ‫في ش ��بكة عمالئه ��ا‪ ،‬وهو لي ��س التع ��اون األول‪ ،‬فقد‬

‫اس ��تعانت زيروتاي ��م بخدم ��ات ومنتج ��ات زيروكس‬ ‫عل ��ي مدار س ��نوات عملها من ��ذ ‪ 1996‬وتعتم ��د عليها‬ ‫بشكل كبير في الطباعة الديجيتال‪.‬‬ ‫و األحبار المعدنية ُ‬ ‫المس ��تخدمة في أنظمة زيروكس‬ ‫‪ 1000i Color Press‬ه ��ي عب ��ارة ع ��ن أن ��واع خاصة‬ ‫م ��ن األحب ��ار تتأل ��ف من جزئي ��ات معدنية عاكس ��ة‬ ‫تس ��اعد مزودي خدمات الطباع ��ة على إضفاء تألق‬ ‫وبري ��ق على المواد المطبوعة وتس ��تند ه ��ذه األحبار‬ ‫على تكنولوجيا ‪ ®Pantone‬لألل ��وان وتتوافر باللونين‬ ‫الذهب ��ي المعدن ��ي أو الفضي‪ ،‬كم ��ا أنه ��ا تعتمد على‬ ‫تكنولوجيا زيروكس لألحبار الجافة التي تنصهر عند‬ ‫درجات ح ��رارة منخفض ��ة وبالتالي تس ��تهلك طاقة‬ ‫أقل مقارنة باألحبار التقليدية‪.‬‬ ‫وع�ل�اوة على ما س ��بق‪ ،‬ف ��إن أنظمة زيروك ��س‪1000i‬‬ ‫تأتي مع ��ززة بمجموع ��ة م ��ن التجهي ��زات االختيارية‬ ‫‪ Specialty Dry Ink Station‬والتي تس ��اعد على زيادة‬ ‫وضوح ونقاء المس ��تندات من خ�ل�ال الطباعة بأحبار‬ ‫ً‬ ‫فضال‬ ‫زيروكس الجافة باللونين الذهبي والفضي‪ ،‬هذا‬ ‫عن إمكانية إدخال مؤثرات خاصة على المستندات‬ ‫والص ��ور التي تتم طباعته ��ا حيث ُتع ��د زيروكس أول‬ ‫ش ��ركة في صناع ��ة الطباع ��ة ف ��ي العالم تق ��دم هذه‬ ‫اإلمكاني ��ات باألحب ��ار الذهبي ��ة والفضية وبس ��رعات‬ ‫عالية‪ .‬هذا فضال عن مجموعة من السمات اإلنتاجية‬ ‫الت ��ي تمت إضافتها إل ��ى جانب وح ��دة تعبئة مركزية‬ ‫ذات طاق ��ة اس ��تيعابية كبيرة من أج ��ل تقليل الوقت‬ ‫الالزم لإلنتاج وتطوير العمليات التشغيلية‪ ،‬باإلضافة‬ ‫إل ��ى اس ��تنادها إلى خ ��ادم زيروكس للطباع ��ة ‪Xerox‬‬ ‫‪.Free Flow 1000i Print Server‬‬

‫مصر‪ :‬شركة سيليكون ‪ 21‬تكرم موزعي كانون‬ ‫تسعى سيليكون إلى تحقيق حجم مبيعات يصل إلى‪ 100‬مليون جنيه بنهاية العام الجاري‬

‫تامر جالل‬

‫‪53‬‬

‫‪ONLINE‬‬ ‫‪RESOURCE ON‬‬ ‫‪GRAPHIC ARTS‬‬

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‫‪ME‌Printer May 2016‬‬

‫مدير ادراة التسويق بمجموعة شركات سيليكون‪21‬‬

‫ً‬ ‫ف��ي إطار احتفاله ��ا بمرور ‪ 20‬عاما على بدء نش ��اطها‬ ‫فى الس��وق المصري‪ ،‬عقدت ش ��ركة س ��يليكون‪21‬‬ ‫الش��ركة المصرية المتخصصة ف ��ي مجال الحلول‬ ‫المتكامل��ة و خدم ��ات القيم ��ة المضاف ��ة مؤتمره ��ا‬ ‫الس��نوي لتكريم موزعي كانون في مصر بمش ��اركة‬ ‫قيادات ش��ركة كان ��ون العالمي ��ة في منطقة الش ��رق‬ ‫األوسط‪.‬‬ ‫وأوضح الدكتور حازم شرباصي رئيس مجلس إدارة‬ ‫ش��ركة س��يليكون‪ ،‬أن الش ��ركة ترتبط بعالقات قوية‬ ‫مع ش��ركة كانون العالمية تمتد ألكثر من ‪ 10‬سنوات‬ ‫استطاعت خاللها أن تحقق حصة سوقية بلغت ‪68%‬‬ ‫من حجم أعمال كانون في السوق المصري‪.‬‬ ‫وأض��اف الش ��رباصي أن الش ��ركة تس ��عى لزي ��ادة‬ ‫حصتها الس��وقية ضمن اس ��تراتيجية العام الحالي‬ ‫خاص��ة و أن الش ��ركة لديه ��ا ش ��بكة كبي ��رة م ��ن‬ ‫الموزعين تغطى كافة أنحاء الجمهورية‪.‬‬ ‫ومن جانب��ه‪ ،‬قال تامر ج�ل�ال مدير ادراة التس ��ويق‬

‫بمجموع ��ة ش ��ركات س ��يليكون‪“ :21‬ان الش ��ركة‬ ‫قام ��ت بتكريم موزع ��ي كانون في الس ��وق المصري‬ ‫وض ��م الجيل الجديد من المنتج ��ات بعد تحقيقهم‬ ‫ً‬ ‫مع ��دالت نم ��و مرتفع ��ة فاق ��ت التوقعات‪ ،‬مؤك ��دا أن‬ ‫س ��يليكون‪ 21‬قامت بالكشف عن استراتيجيتها فى‬ ‫الس ��وق المصري خالل الفترة المقبلة حيث تس ��عى‬ ‫الش ��ركة إلى تحقيق حجم مبيع ��ات يصل إلى ‪100‬‬ ‫مليون جنيه بنهاية العام الجارى”‪.‬‬ ‫وأض ��اف‪“ :‬أن الش ��ركة قام ��ت بإلق ��اء الض ��وء على‬ ‫التوج ��ه التكنولوج ��ي الجدي ��د في مج ��ال الطابعات‬ ‫الخاص ��ة بكانون‪ ،‬باإلضاف ��ة إلى الطابع ��ات ثالثية‬ ‫ً‬ ‫األبعاد والتي س ��تصل إلى الس ��وق المص ��ري قريبا‪،‬‬ ‫ً‬ ‫مش ��يرا إلى أنه خالل فعاليات المؤتمر تم استعراض‬ ‫اإلنج ��ازات الت ��ى حققته ��ا الش ��ركة خ�ل�ال الع ��ام‬ ‫الماض ��ي‪ ،‬وأهم التحدي ��ات التي واجه ��ت الموزعين‬ ‫وكي ��ف تمكن ��وا م ��ن التغل ��ب عليه ��ا وتحوي ��ل ه ��ذه‬ ‫التحديات إلى قصص نجاح حقيقية”‪.‬‬

‫وكش ��ف تامر ج�ل�ال مدي ��ر أن الش ��ركة تس ��عى إلى‬ ‫تحقي ��ق حجم مبيعات يصل إل ��ى ‪ 100‬مليون جنيه‬ ‫بنهاية العام الجاري‪.‬‬ ‫واس ��تطرد قائ�ل ً�ا‪” :‬إنن ��ا نتطل ��ع إل ��ى عام جدي ��د ملئ‬ ‫بالفرص والنجاحات مما يؤكد على ريادتنا في السوق‬ ‫ً‬ ‫ً‬ ‫المحلي بفضل منتجاتنا الرائدة عالميا ومحليا”‪.‬‬ ‫يذكر أن ش ��ركة س ��يليكون تعمل من خالل ش ��بكة‬ ‫موزعي ��ن معتمدي ��ن تغط ��ي جمهورية مص ��ر العربية‬ ‫وه ��ي عب ��ارة ع ��ن ‪ 20‬موزعا تغط ��ي مناط ��ق القاهرة‬ ‫الكبرى باإلضافة إلى محافظات الجمهورية بالكامل‬ ‫لتوصيل الخدمة للعميل على أكمل وجه مع ضمان‬ ‫توافر المنتج األصلي‪.‬‬ ‫وتقوم الش ��ركة بإضافة الموزعي ��ن المعتمدين على‬ ‫الموقع الخاص بها لس ��هولة وص ��ول العميل النهائي‬ ‫إلى القنوات الشرعية المعتمدة للبيع المباشر وكذلك‬ ‫صيان ��ة األجه ��زة وتوافر جمي ��ع قطع الغي ��ار واألحبار‬ ‫األصلية‪.‬‬

‫‪THE MOST COMPREHENSIVE‬‬

‫‪52‬‬

‫األخب ــار‬

‫اإلمارات‪ :‬مسار تدمج "مانروالند فولدالين" مع "كوداك بروسبر ‪"6000C‬‬ ‫يهدف هذا االستثمار لتحقيق ا لمرونة في اإلنتاج باإلضافة إلى إمكانية التكيف مع سلوك القارئ‬

‫من اليسار‪ :‬مايك زيغلر‪ ،‬دايناجراف‬ ‫للطباعة‪ ،‬سامر عبد القادر‪ ،‬الرئيس‬ ‫التنفيذي‪ ،‬فيصل سالم بن حيدر ‌‪ ،‬المدير‬ ‫التنفيذي في شركة مسار للطباعة والنشر‪،‬‬ ‫ألوين ستادلر‪ ‌،‬نائب الرئيس الطباعة‬ ‫الرقمية و كريستوف بالنك مدير المبيعات‬ ‫التنفيذي من شركة مانروالند ويب سيستم‬

‫قامت ش��ركة مس ��ار للطباعة والنشر في دبي‪ ،‬بدمج‬ ‫حل الطي لفولدالين من أنظمة ش ��بكة مانروالند مع‬ ‫ك��وداك بروس��بر‪ 6000C‬ف ��ي تدفق العم ��ل للطباعة‬ ‫الرقمية الجديد الخاص بها‪.‬‬ ‫إذ تتي��ح ملحق ��ات البرام ��ج (‪WorkflowBridge and‬‬ ‫‪ )MasterQ‬م��ن أنظم ��ة ش ��بكة مانروالن ��د والت ��ي تعد‬ ‫ً‬ ‫امتدادا لتدفق العمل من كوداك تحسين وتصنيف‬ ‫وضبط سالس ��ل العم ��ل‪ ،‬فاإلع ��داد بأكمله مصمم‬ ‫بش��كل مباشر الس ��تخدام فوائد التش ��غيل للطباعة‬

‫الرقمي ��ة في س ��رعة انتاجها القص ��وى‪ ،‬فكتل الكتب‬ ‫والصح ��ف باإلضافة للمنتج ��ات التجارية الملصقة‬ ‫ً‬ ‫والمخاطة أيضا أصبح باإلمكان تصنيعها مع تجميع‬ ‫التصنيف‪ .‬هذا ويقول السيد فيصل بن حيدر المدير‬ ‫التنفي ��ذي لقط ��اع الطباع ��ة والتوزي ��ع في دب ��ي ميديا‬ ‫ً‬ ‫معلق ��ا‪ :‬إن "مس ��ار هي األولى ف ��ي العالم في الحصول‬ ‫على أسرع طابعة رقمية‪ ،Kodak Prosper 6000 C‬وهنا‬ ‫ً‬ ‫يكمن الس ��بب في أننا قد قررنا أن نس ��تثمر أيضا في‬ ‫فولد الين العالية التطور من أنظمة ش ��بكة مانروالند‪.‬‬ ‫إذ أننا نهدف إلى تحقيق مرونة ش ��املة بين الطباعة‬ ‫والتشطيب‪ ،‬ونهدف إلى إدارة كوداك بروسبر ‪6000C‬‬ ‫في العمليات المتع ��ددة االتجاهات وبالتالي الوصول‬ ‫إلى تحقيق موقع واحد لتأمي ��ن جميع الخدمات من‬ ‫التش ��غيل‪ ،‬وحتى توصيل المنتج النهائ ��ي‪ ،‬وهو األمر‬ ‫الذي تخطى جميع توقعات الزبائن"‪.‬‬ ‫ً‬ ‫وفقا لمس ��ار إن هذا االس ��تثمار قائم لتحقيق المرونة‬ ‫في اإلنتاج باإلضافة إلى إمكانية التكيف مع س ��لوك‬ ‫ً‬ ‫الق ��ارئ‪ ،‬ويقول الس ��يد فيصل مضيف ��ا "إن الزبائن‬ ‫واألس ��واق ه ��ي عوام ��ل موج ��ودة‪ ،‬ومتطلباته ��م قد‬ ‫تتغير ف ��ي دقيقة‪ ،‬وهنا يكمن الس ��بب في أن كوداك‬ ‫بروس ��بر‪ 6000C‬قد أنش ��ئت لتتعامل م ��ع كافة أنواع‬ ‫تطبيق ��ات الطباع ��ة الموج ��ودة الي ��وم‪ ،‬وف ��ي الوقت‬ ‫نفس ��ه ال تزال تلبي جميع احتياجات العمل لناشري‬

‫الصح ��ف والكت ��ب‪ ،‬باإلضافة إلى متعه ��دي خدمة‬ ‫البريد المباشر وبس ��بب جمعها لهذه التقنيات تحت‬ ‫س ��قف واحد‪ ،‬ستحصل مس ��ار الطباعة والنشر في‬ ‫دبي عل ��ى ميزات تنافس ��ية تزود الزبائ ��ن المحليين‬ ‫واإلقليميي ��ن بالحلول األساس ��ية لصن ��ع أختالفات‬ ‫دقيق ��ة ف ��ي توصي ��ل المنت ��ج إل ��ى الس ��عر والنوعي ��ة‬ ‫والكمية المضبوطة وفي الوقت الصحيح"‪.‬‬ ‫ه ��ذا ويق ��ول كريس ��توفر بالن ��ك المدي ��ر التنفي ��ذي‬ ‫للمبيع ��ات ف ��ي أنظمة ش ��بكة مانروالند‪" :‬إن مس ��ار‬ ‫ملتزمة في اس ��تخالص األفضل م ��ن تقنية الطباعة‬ ‫ً‬ ‫الرقمي ��ة واضعة معي ��ارا لها تبدأ به في االس ��تثمارات‬ ‫في الطباعة الرقمية‪ ،‬وبهذه الطريقة يستطيع الزبائن‬ ‫ً‬ ‫ً‬ ‫إع ��ادة ااإلنش ��اء رقمي ��ا للمنتج ��ات بدءا م ��ن قطاع‬ ‫ً‬ ‫األوفس ��يت واالبتكارات الرقمية المط ��ورة داخليا أما‬ ‫استجابة مسار للتغيرات في سلوك اإلعالم كان عبر‬ ‫الدخول واالس ��تثمار في الطباعة الرقمية‪ .‬واآلن فإنه‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫م ��ن المهم ج ��دا للطابعة أن تنش ��ئ نماذج ��ا رقمية‪،‬‬ ‫وهذا يتضمن اإلعالنات المصنعة حسب الطلب في‬ ‫الصح ��ف باإلضافة للنش ��رات اإلعالنية والمصنعة‬ ‫ً‬ ‫أيض ��ا حس ��ب الطل ��ب ف ��ي الكتيب ��ات والنش ��رات‪.‬‬ ‫باإلضاف ��ة ألنهم يدعم ��ون إنتاج كت ��ل الكتب ونريد‬ ‫دعمه ��م ف ��ي هذا ع ��ن طري ��ق األجه ��زة والبرمجيات‬ ‫المعرفية الخاصة بنا"‪.‬‬

‫اليوم المصري في معرض دروبا يوم الخميس الموافق ‪ ٢‬يونيو‬

‫‪55‬‬

‫س��يقام اليوم المص ��ري للمطاب ��ع المصرية داخل‬ ‫مع��رض دروب��ا الدول ��ي ف ��ي مدين ��ة دوس ��لدورف‬ ‫بالماني��ا ي��وم الخمي ��س الموافق ‪ ٢‬يوني ��و ‪ 2016‬في‬ ‫القاعة ‪ 7.1‬الدور األول‪ ،‬من الس ��اعة الحادية عش ��ر‬ ‫ً‬ ‫صباحا ال��ى الس ��اعة الواحدة بعد الظه ��ر بحضور‬ ‫رئيس معرض دروبا الس ��يد كالوس بولزه شونمان‬ ‫ً‬ ‫وه��و أيض��ا رئي ��س ش ��ركة ك ��ي ب ��ي إي االلماني ��ة‬ ‫لصناعة مكنات الطباعة‪.‬‬ ‫وس��يكون الي��وم بتنظي ��م الغرف ��ة االلماني ��ة العربي ��ة‬ ‫في القاه��رة وإدارة مع ��رض دروبا وغرف ��ة صناعات‬ ‫الطباعة المصرية وأراب برين ��ت ميديا وتحت رعاية‬ ‫تس��عة ش��ركات م ��ن كب ��ار الش ��ركات الطباعية في‬ ‫مصر وهم ش��ركات الخيش ��ي هاوس ويوسف عالم‬ ‫وتكس��تس وزيروك ��س وس ��يدهم ودلت ��ا ويج ��ي ب ��رو‬ ‫والحسين واألنظمة المكتبية المتكاملة‪.‬‬ ‫وس��يلي ذل��ك بداي ��ة الزي ��ارات والج ��والت الميدانية‬ ‫داخل المعارض ألهم الشركات العارضة ومنتجاتها‪،‬‬ ‫وبحضور السادة الوكالء المصريين لتلك الشركات‬ ‫ومع الشرح المصاحب باللغة العربية‪.‬‬ ‫ولقد ت��م تنظيم ندوتي ��ن خاصتين بمع ��رض دروبا‬ ‫واح��دة ف��ي القاه ��رة ي ��وم ‪ ٩‬فبراي ��ر داخ ��ل فن ��دق‬

‫سميراميس انتركونتننتال واألخرى في االسكندرية‬ ‫داخ ��ل مكتب ��ة االس ��كندرية ي ��وم ‪ ٩‬م ��ارس‪ .‬وقامت‬ ‫الش ��ركات خاللهما بتقديم وش ��رح أحدث ما س ��يتم‬ ‫طرحه وعرضه داخل معرض دروبا ‪.‬‬ ‫وش ��ارك خ�ل�ال الندوة األول ��ى الس ��يد كالوس بولزه‬ ‫ش ��ونمان رئي ��س مع ��رض دروبا والس ��يدة س ��ابين‬ ‫جيلدرمان مديرة المعرض‪.‬‬ ‫ولق ��د ص ��رح كل م ��ن الدكت ��ور ج ��ورج نوب ��ار القائم‬

‫باعم ��ال عميد كلية الفن ��ون التطبيقية والس ��يد وليد‬ ‫قري ��ش المدير التنفي ��ذي لش ��راكة الطباعة واالعالن‬ ‫پيت ��را بأن تنظيم اليوم المص ��ري قد بدأ منذ ثمانية‬ ‫س ��نوات‪ ،‬وس ��يتم الحف ��اظ علي ��ه ب ��اذن اهلل في كل‬ ‫دورات المع ��رض القادمةلم ��ا ل ��ه م ��ن تأثي ��ر ومردود‬ ‫إيجابي علي مش ��اركة صناع ��ات الطباعة والتغليف‬ ‫المصرية وإظهارها بأفض ��ل الصور داخل المحافل‬ ‫الدولية‪.‬‬

‫أعلن ��ت "كانون الش ��رق األوس ��ط‪ ،‬الش ��ركة الرائدة‬ ‫ً‬ ‫عالمي ��ا ف ��ي مج ��ال حل ��ول التصوي ��ر الرقم ��ي‪ ،‬عن‬ ‫االفتتاح الرس ��مي لش ��ركة "كانون لحل ��ول التصوير‬ ‫المكتبية في الدوح ��ة" التابعة لها‪ ،‬وإطالق أول صالة‬ ‫عرض مخصصة لحلول األعمال في قطر‪ ،‬ما يمثل‬ ‫ً‬ ‫إنج ��ازا آخر للش ��ركة في قط ��ر‪ .‬وتعد هذه ه ��ي المرة‬ ‫األولى التي تقوم فيها إحدى العالمات التقنية الرائدة‬ ‫ً‬ ‫عالميا بالتمثيل المباشر في قطر‪.‬‬ ‫ويحظ ��ى االقتصاد القطري بنظرة مس ��تقبلية قوية‪،‬‬ ‫حي ��ث تركز اس ��تراتيجية الدولة عل ��ى تنويع مصادر‬ ‫دخله ��ا االقتصادي لتش ��مل كافة الفئات الس ��وقية‬ ‫ً‬ ‫الرئيس ��ية‪ .‬ومن المتوقع أن تحقق قطر نموا بنس ��بة‬ ‫ً‬ ‫‪ ،4.3%‬م ��ا يجعله ��ا واحدة م ��ن أكثر األس ��واق جذبا‬ ‫لالستثمارات في منطقة الشرق األوسط‪.‬‬ ‫ويأتي قرار عمالق التكنولوجيا العالمي بتوفير حضور‬ ‫مباش ��ر له ��ا ف ��ي الس ��وق القطري ��ة ع ��ام ‪ 2015‬دلي�ل ً�ا‬ ‫ً‬ ‫واضحا على رؤية "كان ��ون" والتزامها بالعمل بالقرب‬ ‫من عمالئها‪ .‬وتأسس ��ت الشركة بالتعاون مع شركة‬ ‫الس�ل�ام للتكنولوجيا‪ ،‬ش ��ريك "كانون" لتوزيع حلول‬ ‫التصوي ��ر ف ��ي قط ��ر منذ أم ��د طويل‪ ،‬بهدف توس ��يع‬ ‫عروض الشركة في الس ��وق القطرية مع االعتماد في‬ ‫الوقت ذاته على قاعدة العمالء القوية لشركة السالم‬ ‫للتكنولوجيا‪.‬‬ ‫ويساهم الحضور القوي لشركة السالم للتكنولوجيا‬ ‫في السوق القطرية وسجلها المشهود له بالكفاءة في‬ ‫ضمان تقديم "كان ��ون" ألحدث المنتج ��ات التقنية‬ ‫المتط ��ورة ذات الجودة العالية بم ��ا يلبي احتياجات‬ ‫مختلف القطاعات‪.‬‬ ‫وتلب ��ي الش ��ركة احتياج ��ات العم�ل�اء ف ��ي الدولة من‬ ‫خالل تواجدها المباش ��ر وعروض األعمال الجديدة‬ ‫�ام ونصف‪ ،‬ما‬ ‫والمتنوع ��ة التي توفره ��ا منذ قرابة ع � ٍ‬ ‫س ��اعدها على بن ��اء عمليات ناجح ��ة بفضل جهود‬ ‫‪ 50‬م ��ن موظف ��ي "كان ��ون"‪ ،‬وفري ��ق لتوفي ��ر الدع ��م‬ ‫والخدمات المتكاملة‪.‬‬ ‫ويه ��دف افتت ��اح صال ��ة الع ��رض إل ��ى تعزي ��ز مكانة‬ ‫"كان ��ون لحلول التصوي ��ر المكتبية ف ��ي الدوحة" في‬ ‫المنطق ��ة‪ .‬وتعت ��زم الش ��ركة م ��ن خ�ل�ال أول صال ��ة‬ ‫ع ��رض مخصص ��ة لمنتج ��ات التج ��ارة اإللكترونية‬ ‫بي ��ن الش ��ركات‪ ،‬مواصل ��ة إتاح ��ة الفرص ��ة للعمالء‬ ‫القطريي ��ن للحص ��ول عل ��ى النصائح واإلرش ��ادات‬ ‫المتعلق ��ة بالمنتج ��ات والخدم ��ات م ��ن قب ��ل‬ ‫المتخصصين في "كانون" بشكل مباشر‪.‬‬ ‫وتم افتتاح صالة العرض بحضور كل من س ��تيفانو‬

‫‪N E W S‬‬

‫زينت ��ي‪ ،‬نائ ��ب الرئيس التنفي ��ذي لش ��ركة "كانون"؛‬ ‫وأنوراغ أغراوال‪ ،‬مدير عام "كانون الشرق األوسط"؛‬ ‫و وايم واينانتس‪ ،‬مدير عام "كانون لحلول التصوير‬ ‫المكتبي ��ة ف ��ي الدوح ��ة"؛ وعيس ��ى عب ��د الس�ل�ام أبو‬ ‫عيس ��ى‪ ،‬الرئيس والمدير التنفيذي للس�ل�ام الدوليه‬ ‫لالستثمار‪.‬‬ ‫وفي هذا السياق‪ ،‬قال ستيفانو زينتي‪ ،‬نائب الرئيس‬ ‫التنفي ��ذي لش ��ركة "كان ��ون"‪" :‬لطالم ��ا ش ��كلت قطر‬ ‫ً‬ ‫س ��وقا رئيس ��ية بالنس ��بة لن ��ا‪ ،‬ويأتي إنش ��اء "كانون‬ ‫لحلول التصوير المكتبية في الدوحة" كشركة تابعة‬ ‫لـ ’كانون الش ��رق األوس ��ط‘ لتلبية متطلبات الس ��وق‬ ‫ً‬ ‫وانعكاس ��ا اللتزامنا الراس ��خ تجاه المنطق ��ة‪ .‬وتعتبر‬ ‫قط ��ر أعل ��ى مع ��دل دخل للف ��رد ف ��ي العال ��م‪ ،‬ولديها‬ ‫أعلى معدل تنمية بش ��رية في العالم العربي‪ .‬وبالتالي‬ ‫يش ��كل افتتاح صالة الع ��رض الجدي ��دة ً‬ ‫دليال على‬ ‫التزامنا بالمس ��اهمة في تنمية ه ��ذا اإلقتصاد القوي‬ ‫بشكل أكبر"‪.‬‬ ‫وأضاف زينتي‪" :‬تم إع ��داد وتصميم صالة العرض‬ ‫ه ��ذه لتقدي ��م ع ��روض توضيحي ��ة مباش ��رة ح ��ول‬ ‫الخدمات والحلول المعنية بالتجارة اإللكترونية بين‬ ‫الشركات لعمالئنا الحاليين والجدد‪ .‬كما ستساهم‬ ‫في اس ��تعراض حلول األعمال النهائية مثل الطباعة‬ ‫االحترافي ��ة وأنظم ��ة إدارة الص ��ور والملف ��ات بهدف‬ ‫توفي ��ر محفظ ��ة متكامل ��ة م ��ن المنتج ��ات والحلول‬ ‫المبتك ��رة للش ��ركات عب ��ر مجموع ��ة واس ��عة م ��ن‬ ‫القطاعات"‪.‬‬ ‫وم ��ن جانبه‪ ،‬قال أنوراغ أغ ��راوال‪ ،‬مدير عام "كانون‬ ‫الشرق األوس ��ط"‪" :‬تعتبر السوق القطرية واحدة من‬ ‫أس ��واقنا االس ��تراتيجية في منطقة الشرق األوسط‪،‬‬

‫‪L A T E S T‬‬

‫ونأمل بأن نساهم بقوة في تعزيز اإلقتصاد القطري‪.‬‬ ‫وتتماشى رؤية الدولة في تعزيز التنمية المستدامة بما‬ ‫يتوافق مع استراتيجية التنمية الوطنية ‪2011-2016‬‬ ‫ورؤي��ة قطر الوطني��ة ‪ 2030‬م��ع رؤية ’كانون الش��رق‬ ‫األوس��ط‘‪ ،‬وهي رؤية جدي��رة بالتقدي��ر بالفعل‪ .‬كما‬ ‫تؤكد فلسفة ’كانون‘ المؤسس��ية على أهمية العمل‬ ‫على تحقيق التنمية المس��تدامة بش��كل مس��ؤول‪،‬‬ ‫وهو ما ينسجم مع رؤية دولة قطر"‪.‬‬ ‫وأض��اف‪" :‬أنا فخور للغاي��ة باإلنجازات التي حققتها‬ ‫’كانون الشرق األوس��ط‘ ال سيما هنا في قطر‪ ،‬حيث‬ ‫ً‬ ‫تش��هد عالقاتنا وأعمالنا نموا بوتيرة س��ريعة‪ .‬ويعود‬ ‫الفض��ل األكبر ف��ي ذلك إل��ى ش��ريكنا لتوزيع حلول‬ ‫التصوير في قطر‪ ،‬ش��ركة الس�ل�ام للتكنولوجيا‪ .‬لقد‬ ‫تم تأس��يس ’كانون لحل��ول التصوي��ر المكتبية في‬ ‫الدوحة‘ بهدف تعزيز حضور ’كانون‘ في الدولة وفي‬ ‫ً‬ ‫المنطق��ة‪ ،‬وتأكي��دا على التزامنا بالعم��ل بالقرب من‬ ‫عمالئنا وتلبية متطلباتهم من خالل عروض األعمال‬ ‫المتنوعة التي نوفرها"‪.‬‬ ‫وفي كلمته خالل هذه المناسبة‪ ،‬قال وايم واينانتس‪،‬‬ ‫مدي��ر ع��ام " كان��ون لحل��ول التصوي��ر المكتبية في‬ ‫الدوحة"‪" :‬س��نقوم م��ن خالل هذه الصال��ة بتقديم‬ ‫باق��ة متكاملة من المنتج��ات المبتكرة المخصصة‬ ‫للش��ركات من مختلف القطاعات‪ .‬وبفضل خدمة‬ ‫العمالء المتميزة التي نوفرها‪ ،‬والمس��تندة إلى خبرة‬ ‫ومه��ارات طاق��م عملن��ا الم��درب‪ ،‬فنح��ن مؤهل��ون‬ ‫لتقدي��م النصائ��ح المتخصص��ة ح��ول منتج��ات‬ ‫’كانون‘‪ .‬وس��وف تس��اهم هذه الصالة في ترس��يخ‬ ‫مكان��ة ’كان��ون‘ الرائدة في مجال حل��ول التصوير‪،‬‬ ‫وتقديم مرافق فريدة من نوعها في قطر"‪.‬‬

‫‪T H E‬‬

‫‪www.meprinter.com‬‬

‫‪F O R‬‬

‫‪ME‌Printer May 2016‬‬

‫سيكون اليوم بتنظيم الغرفة االلمانية العربية في القاهرة وإدارة معرض دروبا وغرفة صناعات‬ ‫الطباعة المصرية وأراب برينت ميديا وتحت رعاية تسعة شركات من كبار الشركات الطباعية‬

‫قطر‪ :‬كانون لحلول التصوير المكتبية في الدوحة" تسهم في تنمية قطاع‬ ‫التجارة اإللكترونية بين الشركات‬

‫‪54‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫مقالة خبير‬

‫األخب ــار‬ ‫اإلمارات‪ :‬مسار تدمج "مانروالند فولدالين" مع‬ ‫"كوداك بروسبر ‪"6000C‬‬ ‫يهدف هذا االستثمار لتحقيق ا لمرونة في اإلنتاج‬ ‫باإلضافة إلى إمكانية التكيف مع سلوك القارئ‬

‫‪55‬‬

‫اليوم المصري في معرض دروبا يوم الخميس‬ ‫الموافق ‪ ٢‬يونيو‬ ‫سيكون اليوم بتنظيم الغرفة االلمانية العربية في‬ ‫القاهرة وإدارة معرض دروبا وغرفة صناعات‬ ‫الطباعة المصرية وأراب برينت ميديا وتحت‬ ‫رعاية تسعة شركات من كبار الشركات الطباعية‬

‫‪55‬‬

‫قطر‪ :‬كانون لحلول التصوير المكتبية في‬ ‫الدوحة" تسهم في تنمية قطاع التجارة‬ ‫اإللكترونية بين الشركات‬

‫‪54‬‬

‫زيروكس تستعرض أنظمة ‪ 1000i CP‬الملونة‬ ‫للطباعة الرقمية بأحبار معدنية ذهبية وفضية‬ ‫في معرض "دروبا ‪"2016‬‬

‫‪53‬‬

‫مصر‪ :‬شركة سيليكون ‪ 21‬تكرم موزعي كانون‬

‫‪53‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬ ‫السنــة الثالثة عشرة ‪ /‬العدد ‪/ 135‬مايو ‪2016‬‬

‫الطباعة والتغليف‬ ‫‪49‬‬

‫الرقمية مقابل التقليدية في طباعة‬ ‫التغليف‬ ‫أصبح الكثيرون من المصنعين والزبائن‬ ‫يدركون فوائد طباعة‬ ‫التغليف الرقمية وتطبيق هذه التقنية‬ ‫مايكل سيدل‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬

‫مرتضى كريميان‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫مدير اإلعالنات‬

‫تسعى سيليكون إلى تحقيق حجم مبيعات‬ ‫يصل إلى‪ 100‬مليون جنيه بنهاية العام الجاري‬

‫انيل نات ك ر‬ ‫‪+971 4 391 12 06‬‬ ‫‪meprinter@meprinter.com‬‬

‫مدير اإلنتاج‬

‫أحمد بوشي‬ ‫‪+971 4 391 12 07‬‬ ‫‪ahmed@meprinter.com‬‬

‫‪ %25‬من مبــاني دبي مصنوعة بتقنية الطباعة‬ ‫ثالثية األبعاد بحلول ‪2030‬‬

‫ُيتوقع أن تبلغ قيمة قطاع سوق تقنية‬ ‫الطباعة ثالثية األبعاد نحو ‪ 120‬مليار دوالر‬ ‫على مستوى العالم‪ ،‬بحلول عام ‪،2020‬‬ ‫ونحو ‪ 300‬مليار دوالر بحلول عام ‪2025‬‬

‫‪51‬‬

‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+97 50 528 9267‬‬ ‫‪info@meprinter.com‬‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫طبعت في مطبعة مسار للطباعة والنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬ ‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

‫‪1‬‬

‫‪Gulf Print 01 new.pdf‬‬

‫‪C‬‬

‫‪M‬‬

‫‪Y‬‬

‫‪CM‬‬

‫‪MY‬‬

‫‪CY‬‬

‫‪CMY‬‬

‫‪K‬‬

Hit more PANTONE colors faster. With the Xerox iGen 5 Press. ®

The all-new Xerox iGen® 5 Press brings speed and accuracy together. No more turning to offset to match tricky brand and PANTONE® colors. A fifth color station lets you switch between additional green, blue and orange in under 30 minutes. Plus, with automated and time-saving feeding and finishing options, multiple print speeds and leading uptime, the iGen® 5 is always moving forward. Ready to hit colors on-target?

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