ME Printer November Issue 141 by ME Printer Magazine

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬ Registered with IMPZ

Vol. 13 / Issue 141/ November 2016

How disruptive is your business?

“Metal 3D printing is disrupting the healthcare industry” Julian Callanan

Is print’s place in the sun any longer assured? By Rod Hayes

‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫فوائد ستجنيها من حضورك معارض‬ ‫اللوحات والتصميمات الدعائية‬ ‫ فالر ريبورتس‬،‫ نيكوالس هيلموث‬.‫د‬

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Contents News

Strategy

Regional

Additive manufacturing 16

UAE issues National Law of Reading The law sets legislative frameworks, executive programmes and specific government responsibilities to establish the value of reading in the country

Dubai Future Foundation and Autodesk to finance 3D printing start-ups The agreement will enable entrepreneurs with innovative ideas to get access to Autodesk’s $100-million Spark investment fund

Xerox Emirates appoints new general manager Chris Govier to drive business growth and help Xerox Emirates to expand further in the UAE

Opinion 18

The importance of print to the future of packaging Mathew Faulkner, European Marketing Manager for Wide Format Group, Canon Europe

International GE to acquire 75% stake in Concept Laser

Presstek CEO passes away

Rochester Institute of Technology opens 3D printing research centre

Heidelberg appoints new CEO, reorganises management board

Epson marks construction of new inkjet print head factory

R.R. Donnelley & Sons splits into three independent companies

Lintec to acquire Mactac Americas

Mimaki completes acquisition of La Meccanica

Understanding the Arab publishing market

Insight 22

Benefits of attending a Sign & Printer Expo Dr Nicholas Hellmuth, FLAAR Reports

Trends

Tribute Farewell to a printing industry icon Ramzi Nicola Kteily (1940–2016)

Is print’s place in the sun any longer assured? Questions are being raised as social media in our societies take on an ever more vigorous role. By Rod Hayes

Xerox unveils Conduent’s new global brand identity

“Metal 3D printing is disrupting the healthcare industry”

Digital developments disrupting media industries in the MENA

Digital to overtake print in U.S. local advertising by 2018

Business leaders in the UAE and KSA fear digital start-ups will make their businesses obsolete within 3-5 years

Products and Applications Digital colour label printer for on-site production

ISSN 2304-117X 30

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Vol. 13 / Issue 141/ November 2016

Labelprinting system for food safety compliance

Printheads for coding and marking applications

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com

Vacuum metallizer for packaging

Group Publishing Director

Black velvet lamination films for luxury packaging

Continuous inkjet printers for industrial packaging

Editor Dennis Mathew dennis@meprinter.com

Robotic milling arm for foams, resins, plastic, wood and stone

Technical Editor - English Section Rod Hayes rod.hayes@me.com

Web-to-print platform for packaging and labelling personalization

Technical Editor - Arabic Section Dr. George Nubar Simonian goujy@dircon.co.uk

Arabic Inclusive

Registered with IMPZ

ME Printer FZ L.L.C.

Vol. 13 / Issue 141/ November 2016

HOW DISRUPTIVE IS YOUR BUSINESS?

Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team

“METAL 3D PRINTING IS DISRUPTING THE HEALTHCARE INDUSTRY” JULIAN CALLANAN

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org USA - Dr. Nicholas Hellmuth nhellmuth@flaar.org

FESPA Eurasia 2016 attracts several first time exhibitors

Cairo to host RT Imaging Summit & Expo

Future Skills Zone at IPEX 2017

Correction: Wrong date of Printing South China and Sino-Label 2017

Advertising Manager

Anil Nath K R +971 4 391 1206 meprinter@meprinter.com

Production Manager Ahmed Boushi +971 4 391 1207 ahmed@meprinter.com

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ME Printer Media Partner

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Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

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Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

IS PRINT’S PLACE IN THE SUN ANY LONGER ASSURED? BY ROD HAYES

More than half of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything, and 44% of businesses don’t know what their industry will look like in three years’ time, according to an independent survey by Vanson Bourne of 4,000 business leaders -- from mid-size to large enterprises -- across 16 countries and 12 industries including UAE and Saudi Arabia. Given the acute threat of disruption, businesses are starting to escalate a remedy – to advance their digital transformation.

Dr. Younes Shokr Khah younes@meprinter.com

Events

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

4/25/2011

7:17:09 PM

News Regional

UAE issues National Law of Reading

ME‌Printer November 2016

The law sets legislative frameworks, executive programmes and specific government responsibilities to establish the value of reading in the country

UAE president His Highness Sheikh Khalifa bin Zayed Al Nahyan issued the first-ever National Law of Reading, which sets legislative frameworks, executive programmes and specific government responsibilities to establish the value of reading in the UAE. The law aims to support human resources development and contribute to building mental and cognitive capabilities, while support national intellectual production and build knowledge-based societies in the country. Sheikh Khalifa bin Zayed Al Nahyan announced: “Reading and knowledge are the real foundations for genuine development and concerted efforts should be made to ensure the success of this law, which will institutionalise all efforts to enhance reading in the community. It aims to make learning a lifelong process for all segments of the society and promote the intellectual and cultural assets for the UAE’s citizens.” Sheikh Mohammed bin Rashid Al Maktoum, vice-president and prime minister of the UAE and ruler of Dubai, stressed the importance of reading, which he described as a "key to knowledge and a bridge to reach the highest

levels of innovation across various sectors." "The UAE has selected creativity and innovation as pathways to progress. The pillar of this creativity lies between the covers and pages of the book. So, open up new avenues of knowledge for them, and help them make research and curiosity a habit from the early ages. This will help develop a generation of scholars and scientists who will pursue progress and development.The law has the same cultural value as reading, and transforms it to an integrated government project. We seek to promote reading and knowledge in schools, universities, foundations, homes and across the state. Our goal is to make reading a daily habit for the people and competent institutions should translate the law into reality," he said. The federal law decree includes 18 articles. The law seeks to instil reading as a daily activity in public utilities in the country such as coffee shops and malls and asks them to provide reading material to visitors. It also instils the importance of books among students to preserve and not destroy, re-use or donate them. The law focusses on the need

of full integration between the educational system and reading by urging schools and universities to develop their libraries and encourage reading among students through annual plans. It also urges the Ministry of Education and other departments in the education sector to develop curricula and educational systems to promote reading skills among students. Other competent authorities are asked to provide public libraries or reading facilities across the country, and stimulate private sector investment for building libraries and cultural centres.The Ministry of Culture and Knowledge Development will establish a unified and comprehensive database for all libraries in addition to libraries of the government institutions. The National Media Council, the Ministry of Culture and Knowledge Development and Ministry of the Economy will set development programmes to promote the publication industry in the country and issue policies that would enhance reading in Arabic Language and provide high quality national books. The Ministry of Culture and Knowledge Development will set the plans and the necessary funding to support publishing of materials and distribute them in accordance with the needs of the people with special needs. The Arab Writers Union has welcomed the new law on reading as another step towards achieving the country’s vision for a knowledge-based economy and human development. Habib Al Sayegh, the pan-Arab union's secretary general and chairman of the Emirates Writers Union, said, "The law is especially important when viewed within the context of similar initiatives, including H.H. Sheikh Khalifa's declaration of 2016 the Year of Reading, the launch of a UAE National Strategy for Reading, and others."

News Regional

Dubai Future Foundation and Autodesk to finance 3D printing start-ups

ME‌Printer November 2016

The agreement will enable entrepreneurs with innovative ideas to get access to Autodesk’s $100-million Spark investment fund

Dubai Future Foundation has partnered with US multinational software corporation Autodesk to provide financing for entrepreneurs and start-ups in the 3D printing space in the region. The two organisations signed a Memorandum of Understanding (MoU), putting the Foundation in charge of identifying suitable investment channels for Autodesk’s $100-million Spark investment fund for the region. The investments will benefit businesses relying on 3D printing in their operations, by developing this technology, catalysing innovation in the sector and incubating and boosting 3D-printing start-ups in the region. Autodesk will be in charge of evaluating innovation in the regional 3D printing sector to map out a clear strategy for its Spark fund. The MoU will accelerate the establishment of a regional 3D-printing market, whereby 3D-printed products will cater to the demands of sectors such as manufacturing,

construction and medical and consumer products. Mohammed Al Gergawi, vice chairman and managing director of Dubai Future Foundation, said, "3D-printing technology will revolutionise the economic sectors that most affect people’s lives," said Al Gergawi. "This includes construction, medical equipment and supplies and even consumer products. 3D-printing technology has taken centre stage in the global market, drawing attention from all major tech companies and R and D centres around the world, as they work to expedite its introduction into traditional markets, in addition to establishing exciting new markets." According to Autodesk, the Spark Investment Fund can partner with innovators at any investment stage seeking financing for ideas focused, but not limited to, the following areas: (1) Hardware – does your solution improve the precision, complexity, speed, cost and scale of what is possible with

additive manufacturing?; (2) Software – does your solution make 3D printing easier, more accessible, safe, or even more beautiful? Can it create something unimaginable without 3D printing?; (3) Materials – does your solution introduce a new material, improve the quality of existing materials, or combine materials in a new way?; and (4) services – does your solution empower designers, enable product customization, or open up 3D printing to an entirely new market? The fund’s selection criteria are: (1) Innovation – can the idea solve any of the complex challenges facing additive manufacturing?; (2) Management – is leadership capable of delivering on the promise of their vision, from both a technological and business standpoint?; (3) Impact – will the company contribute to the overall growth of the 3D printing market?; and (4) Ecosystem – Is there potential for the unique use of the Spark development platform?

Xerox Emirates appoints new general manager Chris Govier to drive business growth and help Xerox Emirates to expand further in the UAE Xerox Emirates, a joint venture between Xerox Corporation and Mohamed Hareb Al Otaiba, has announced the appointment of Chris Govier as the new general manager. With over 20 years of expertise in the Middle East region, Govier will bring an impactful market understanding as well as an innovative business approach towards driving Xerox Emirates’ growth and support its expansion in the UAE, according to the company. Govier is determined to maintain Xerox Emirates’ market leadership positioning while strongly contributing towards the country’s fast paced technological evolution, echoed in smart city development, digital and e-governance

initiatives. Govier joined Xerox in 1993 and has held several senior roles within the Corporation, including head of graphic communications for devel-

oping market operations (DMO), several key positions in MEA and, most recently, as the general manager of Xerox Middle East region focusing on partner operations. “The UAE is a big market for Xerox technology and services. I am happy to lead an experienced and motivated team to further expand the Xerox brand within the UAE. I look forward to developing and implementing Xerox Emirates’ strategy and lead the company towards the next phase of growth. We have a fantastic market place, a superb customer value proposition and a determined and experienced team to realise our goals. It promises to be exciting years ahead,” said Chris Govier.

News International

GE to acquire 75% stake in Concept Laser Concept Laser designs and manufacturers powder bed-based laser additive manufacturing machines

GE has reached an agreement to acquire a 75% stake in Concept Laser GmbH, a global supplier of additive manufacturing equipment, for $599 million. The agreement allows for GE to take full ownership in a number of years. Privately-held Concept Laser has more than 200 employees and is headquartered in Lichtenfels, Germany, with significant operations in the United States, China, and a global network of more than 35

distributors and agents. Concept Laser designs and manufacturers powder bed-based laser additive manufacturing machines. Its customer base is focused on the aerospace, medical and dental industries, with a presence in automotive and jewellery. Concept Laser’s machines are capable of processing various powder materials including titanium, nickel-base, cobalt-chromium and precious metal alloys, as well as hot-work and high-grade steels and aluminium. “Concept Laser founder Frank Herzog and his team are true pioneers in metal laser melting technology,” said David Joyce, GE vice chairman and president & CEO of GE Aviation. “We are committed to enhancing Concept Laser’s technologies and product offerings across a well-established customer base.” Herzog commented: “GE shares our vision regarding the potential for additive manufacturing to lead the digital transformation

of industrial production. We are delighted that together we will be able to accelerate development of the technology to the benefit of our customers. We have some exciting new product offerings due to come to market, including our innovative AM Factory of Tomorrow modular concepts, and with GE’s support we will be at the centre of Industrie 4.0.” Herzog will continue as CEO of Concept Laser and will also assume a senior leadership position within GE. In order to support the growth potential of the business, GE has committed to invest significantly into Lichtenfels, which will continue to be Concept Laser’s headquarters. Mr. and Mrs. Herzog founded Concept Laser in 2000 and commercialized the first metal additive manufacturing machine in 2001. Over the past 16 years, Concept Laser has industrialized the technology with its patented LaserCUSING process and remains at the forefront of the industry.

Presstek CEO passes away

ME‌Printer November 2016

Sparsh Bhargava died unexpectedly on October 28

Sparsh Bhargava, president and CEO of printing solutions company Presstek, died unexpectedly on 28 October 2016. Bhargava led the company to great success during the four years that he directed the business while partner at private equity firm American Industrial Partners (AIP, owners of Presstek, LLC) and as Presstek’s President and CEO for the last year. In 2012, Bhargava was appointed as a Partner at AIP and held numerous leadership roles at other AIP companies prior to his role as President and CEO of Presstek. John Becker, general partner at American Industrial Partners, who assumed Bhargava’s role immedi-

ately, commented: “Sparsh was a tremendous individual who will be dearly missed. He was loved by all, had a work ethic like no other but most importantly, he was a great

person who never finished a day without telling us about his love and respect for his family. Sparsh’s guidance and insights into the business have left us in a strong position to continue to achieve his vision for the company’s future.” Bhargava’s impressive career also included the position of vice president of marketing at iCare Software, an enterprise software start-up in the early education industry, project manager at Procter & Gamble. During his time at Procter & Gamble he managed new product launches and cost savings projects across multiple categories and manufacturing plants.

Rochester Institute of Technology opens 3D printing research centre The AMPrint Center will enable collaboration between business and academia to develop new multifunctional 3D printing technologies The Additive Manufacturing and Multifunctional Printing (AMPrint) Center at the Rochester Institute of Technology (RIT) is among the first research labs in the world to focus on development of nextgeneration multi-functional 3D printing technologies, materials and devices. It will bring together university and corporate researchers to advance two industries the Finger Lakes region is noted for—printing and imaging—and enhance the global and national competitiveness of New York state manufacturing. The 3,200-square foot AMPrintCenter, housed in RIT’s Institute Hall, will be under the direction of Denis Cormier, RIT’s Earl W. Brinkman Professor and a national expert on additive manufacturing

and the rapidly growing field of multi-functional 3D printing. The AMPrintCenter offers laboratory space, offices and meeting rooms. It is equipped with state-of-the-art equipment, including an Optomec Aerosol Jet printer, Stratasys additive manufacturing equipment and a Novacentrix photonic curing system. It will house the first liquid metal 3D-printing system from Vader Systems, a Buffalo-based company. One of the center’s founding partners, Xerox, which entered into an agreement with RIT in 2015 to help create the AMPrint Center, announced it will invest up to $1.5 million in the center. The partnership affords Xerox direct access to a world-class facility and the potential to collaborate with leading

researchers to enhance and propel research and innovation at Xerox, as well as the ability to recruit the next generation of talent. RIT’s partners in the AMPrint Center include Clarkson University, SUNY New Paltz, Xerox, GE Research, Corning Inc., Eastman Kodak Co. and Stratasys. Smaller, regional companies will also collaborate with the center and make use of its equipment on such work as developing next generation polymer, metal and composite technologies; synthesizing advanced functional materials; developing additive manufacturing technologies; designing novel devices using the new materials and technologies as well as devising a means to commercialize the materials, processes and applications.

Xerox unveils Conduent’s new global brand identity Conduent, a business process services company, expects to be separated from Xerox by year-end 2016

of its clients, helping them drive loyalty, retention and customer satisfaction. A bold typeface conveys stability and complements the symbol while acknowledging a 30-year history supporting the critical operations of businesses and governments. A connection between the “N” and the “T” in the typeface of “Conduent” reinforces that the constituent is at the core of the company’s business model. The connected letters also draw the reader’s eye to this unique pronunciation of the coined name.

The three parallelograms that make up the symbol embody several ideas about the new company. Collectively, they represent movement and agility and represent the relationship between Conduent, its clients and their end users. Individually, they represent three of Conduent’s major stakeholders: clients, employees and investors. The arrow in the center of the design signals that Conduent helps organizations advance, transform and improve their end-constituent relationships – whether these are shoppers, commuters, patients, customers, employees, or citizens. The orange color scheme is unique in the global services sector and naturally conveys energy and frames the enclosed arrow.

ME‌Printer November 2016

Conduent has unveiled the typeface treatment and logo the business process services company will be featuring after it separates from Xerox on January 1, 2017. When it begins operations under CEO Ashok Vemuri, the independent, publicly-traded company will enter the Fortune 500 list with approximately $7 billion in revenue and more than 93,000 employees worldwide. The name Conduent is inspired by the company’s expertise in managing transactional relationships between their clients and their constituents in areas like customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent will work as an extension

News International

Heidelberg appoints new CEO, reorganises management board Rainer Hundsdörfer will replace Dr. GeroldLinzbach on November 14

ME‌Printer November 2016

Dr. Ulrich Hermann

The supervisory board of Heidelberg has reorganised the company’s management board with the appointment of Rainer Hundsdörfer as the new CEO and Dr. Ulrich Hermann as a regular member. International industry expert Hundsdörfer will replace Dr. GeroldLinzbach on November 14, who is leaving the company of his own accord, as already announced. Rainer Hundsdörfer has managed a number of leading industrial technology companies, most recently as chairman of the board of management of manufacturer of fans and motors ebm-papst. Prior to this, he was chairman of the industry division and member of the Executive Board at Schaeffler. After graduating in business engineering, Hundsdörfer started work for Trumpf in Ditzingen and performed various managerial roles abroad. After this, he was appointed CEO of Weinig AG, a machines and systems manufacturer for timber processing based in Tauberbischofsheim in BadenWürttemberg. Dr. Hermann was most recently CEO of Wolters Kluwer Germany and regional managing director of Wolters Kluwer Central Europe. Prior to this, he was member of the management board of Süddeutscher Verlag Hüthig-

Fachinformation. After graduating in mechanical engineering, he gained his doctorate in business economics in St. Gallen in 1996. He launched his business career in 1997 with a number of managerial positions at Bertelsmann AG. “Heidelberg is moving toward customer-focused technology and services in what is a changed market environment,” said Rainer Hundsdörfer. “We now need to make solid use of the opportunities digitization presents for profitable growth.” “We sincerely thank GeroldLinzbach for successfully turning around the company. Heidelberg is well on track,” said Dr. Siegfried Jaschinski, chairman of the Heidelberg supervisory board. “We are delighted to have gained an internationally experienced leadership personality in Rainer Hundsdörfer to drive forward the reorientation of the company. Hundsdörfer has acquired many years of specialist expertise with global technology leaders that will help pave the way forward to a successful digital future at Heidelberg. Dr. Hermann has been successful in realigning conventional business models throughout his career. Heidelberg will benefit from his experience in the future.” Becoming a customer-based service company By creating a communication infrastructure geared to digital business models, Heidelberg is making further progress in its development from simply selling equipment to becoming a customer-based service company. The digitization strategy the company has initiated is associated with completely new IT requirements for successful implementation of new Industry 4.0 applications and services. Heidelberg has joined forces with IT service provider Dimension Data and other companies in the NTT Group to create a scalable

Rainer Hundsdörfer

and flexible IT infrastructure focusing on LAN, WAN, and communication services for some 110 sites and branches in just under 40 different countries. “We see ourselves as a true partner for our customers in a digital future. With a state-of-the-art IT infrastructure, we’re laying the foundation for gearing our product and service portfolio to digital business models while also providing them faster and more reliably,” said Heidelberg CFO Dirk Kaliebe, who is also responsible for IT. Heidelberg showcased solutions for the challenges associated with Print Media Industry 4.0 at the drupa trade show. The company aims to make it as easy as possible to work with increasingly complex processes and technologies, andit is continuously expanding its service portfolio to improve machine availability and maximize customer productivity. Heidelberg has access to a network of over 10,000 presses connected to its service centre. The data provided by this Internet of Things is processed using cutting-edge big data analysis, which enables potential failures to be predicted and performance trends to be analysed. The company is looking to achieve further growth in this market segment.

Epson marks construction of new inkjet print head factory The plant will produce state-of-the-art PrecisionCore printheads Seiko Epson Corporation has launched the construction of a new factory at its Hirooka Office in Shiojiri, Japan. The new factory, which is scheduled to begin operations in the first half of the 2018 fiscal year, is part of the company's mid- to long range strategic plans for its printing solutions (inkjet printer) business. The plant will produce state-of-the-art PrecisionCore printheads, the core devices in Epson's inkjet printers. Epson will conduct R&D and drive advances in production engineering and other areas at the facility, which, in the future, will roughly triple Epson's current printhead production capacity. As both an R&D and production center for core devices used in the printing solutions business, and the location of Epson's inkjet printer planning and design functions, the Hirooka Office works

closely with Epson's production sites worldwide. It shares the advanced production technology and expertise it gains through the development and production of core devices with Epson's overseas production sites to help maximize manufacturing capabilities across the Epson Group. The investment in the new factory is part of Epson's

plans to further reinforce its R&D and production platform through the 2020 fiscal year. The new factory will handle the front-end manufacturing process for PrecisionCore printheads, the core devices in Epson's business inkjet printers, high-capacity ink tank printers, and commercial and industrial printers.

R.R. Donnelley & Sons splits into three independent companies The separation has created LSC Communications and Donnelley Financial Solutions will now serve as LSC’s chairman and CEO. “With this transaction, we have created three focused companies, which we believe are positioned to pursue their own growth strategies with tailored capital structures to better finance each business’s strategic plan.” RR Donnelley is now an approximately $7 billion global multichannel marketing and business communications solutions provider with 42,000 employees across 28 countries. The Company will operate in three segments: Variable Print, Strategic Services

and International. RR Donnelley will provide local service and responsiveness through strategically located operations, while leveraging the economic, geographic and technological advantages of a global organization. The Company will continue to serve its more than 52,000 customers in virtually every private and public sector by providing integrated and cost-effective solutions that span the full breadth of the communications life-cycle and enable customers to engage audiences, build brand awareness, reduce costs and drive revenues.

ME‌Printer November 2016

R.R. Donnelley & Sons Company has completed thetax-free spinoffs of its publishing and retailcentric print services and office products business, LSC Communications, Inc. and its financial communications and data service business, Donnelley Financial Solutions, Inc. RR Donnelley is continuing as a global, customized multichannel communications management provider. “The completion of these spinoffs is a significant milestone for RR Donnelley,” said Thomas J. Quinlan III, formerly the president and CEO of RR Donnelley, who

News International

Lintec to acquire Mactac Americas The transaction, valued at $375 million, is expected to be completed in 2016 Platinum Equity has signed a definitive agreement to sell Mactac Americas, LLC, to Lintec Corporation in a transaction valued at approximately $375 million. The sale is expected to be completed during Q4 2016. Lintec, headquartered in Tokyo, is a manufacturer of adhesiverelated products with operations in 15 countries around the world. Mactac, headquartered in Ohio, is a manufacturer and distributor of pressure sensitive labels with operations in the United States, Canada and Mexico. The company’s products are used in a wide range of industries including label printing, graphic design, packaging, digital imaging, retail display, fleet graphics, assembly engineering, automotive assembly, and medical device assembly. Platinum Equity acquired Mactac from Bemis Company, Inc. in November 2014. In August 2016, Platinum Equity divested Mactac’s European business to Avery Dennison. Platinum Equity Partner Louis Samson said Mactac has experienced a significant turnaround in recent years and will join Lintec with strong momentum.

“We partnered with Ed LaForge and the company’s management team to transform Mactac by identifying and capitalizing on sustainable operational improvements while driving innovative new products and technologies,” said Platinum Equity partner Louis Samson. “As a result, the company’s financial performance has been superb and the business is well positioned for continued growth and success.” Samson said Mactac has achieved steady top-line growth, healthy margins and dramatically improved earnings over the past two years and noted that adjusted EBITDA grew more than 40% from 2014 to 2015. Mactac president Ed LaForge credited operational support from Platinum Equity and the strong commitment of Mactac’s employees for driving the turnaround. “We partnered with Ed LaForge and the company’s management team to transform Mactac by identifying and capitalizing on sustainable operational improvements while driving innovative new products and technologies. As a result, the company’s financial performance has been superb and

the business is well positioned for continued growth and success,” said Platinum Equity Partner Louis Samson. “We have achieved remarkable success thanks to a lot of hard work from our employees and a strong partnership with Platinum Equity,” said LaForge. “Working together, we implemented operational improvements throughout all areas of our business, invested in world-class manufacturing technologies, and just last year alone launched more than 40 new products.” LaForge added that Mactac and Lintec are a great fit going forward. “Our extensive North American presence and unique technologies compliment Lintec’s international footprint and current product portfolio,” said LaForge. “We are excited to join a leading global pressure sensitive manufacturer with an outstanding reputation for innovation, employee and customer focus. This transaction opens substantial opportunities for growth and expansion across many regions and provides both sides with access to proprietary manufacturing capabilities.”

ME‌Printer November 2016

Mimaki completes acquisition of La Meccanica

Mimaki Europe, a consolidated subsidiary of Mimaki, has acquired all stock shares of Italy’s “La Meccanica Costruzione Tessili-S.P.A.” and converted it to a subsidiary company. The corporate name of the company has been changed from “La Meccanica Costruzione Tessili-S.P.A.” to “Mimaki La Meccanica S.p.A.” and three of Mimaki’s executives will be appointed as directors. Moving forward, Mimaki

will leverage La Meccanica’s product and technological expertise to accelerate its efforts to promote digital on-demand production in the textile apparel market on a global scale. Kazuaki Ikeda, president, Mimaki, said, “We are pleased to bring La Meccanica’s talented people and advanced technology under the Mimaki umbrella. La Meccanica has a great reputation in the tex-

tile industry, and this acquisition bolsters Mimaki’s efforts to bring the digital transformation to textile printing. The acquisition of La Meccanica is not expected to have any significant impact on Mimaki’s consolidated performance for the current fiscal term, and thus, there will be no revisions to Mimaki’s earnings forecast as a result of this acquisition.”

www.meprinter.com

Farewell to a printing industry icon

ME‌Printer November 2016

Ramzi Nicola Kteily (1940–2016)

Ramzi Nicola Kteily exemplified everything that is great about the printing business in the Middle East–passion, entrepreneurship, and leadership. A visionary and hard worker throughout his career, Ramzi inspired excellence among his employees, colleagues, suppliers and clients during his four decades in the graphic arts industry. Born in Nazareth-Palestine, Ramzi grew up in Lebanon and graduated from the American University of Beirut. He started his printing career in the printing equipment sales department of the National Cash Register (NCR) company. It was during his training sessions at NCR that he

got acquainted with the graphic arts industry. At the time, he was among the first few people in the Middle East to be trained directly by printing equipment manufacturers. The Lebanese civil war in the 70s made Ramzi look towards the GCC for new opportunities, a decision that led him to join Abu Dhabi-based Gulf Printing Services in 1976. The year 1978 was the turning point of Ramzi’s career when he partnered with the Al Dhahiri family and launched Giffin Establishment, which later became the well-known Giffin Graphics. Ramzi recalled how he started the company with

7 people and his paper stock as capital. “I used to drive down from Abu Dhabi to Dubai in my car loaded with paper. The roads were very dangerous in those days, and sometimes I had to make the trip twice. I worked as manager, accountant, coolie, all in one, but it was the real start to my career,” he said. Three decades later, while celebrating the 35th anniversary of Giffin Graphics in Dubai, Ramzi emphasized the role hard work and perseverance in the company’s growth story, as he appreciated the commitment and dedication of his employees. “If we are successful today is because people who worked with us since the very beginning committed themselves completely to the task at hands. We have been through a series of good and bad times. Together we have survived financial crises, currency fluctuations and stagflation and even experienced the fast and phenomenal growth

of the company. Something that didn’t change all these years is our relationship and our trust in each other. I am happy and satisfied that all along we have been able to find solutions for all the problems we faced. It was not easy but by God’s grace we succeeded,” he said. In one of his earlier interviews with ME Printer magazine in 2005, as Ramzi reflected on his success and hopes for the future of Giffin Graphics, he summarised his thoughts as follows: “Graduating from the American University of Beirut was the best thing that happened to me. But, my biggest joy comes from knowing that a large number of families are benefiting till date from my ventures. My satisfaction grows along with the progress that my employees make in their lives. I am content and firmly believe that Giffin Graphics will continue long after Ramzi Kteily,” he concluded.

ME‌Printer November 2016

Strategy Additive manufacturing

“Metal 3D printing is disrupting the healthcare industry” UAE-based metal additive manufacturing firm Sinterex deploys 3D printing technologies in an industrial capacity to make functional, end-use products. Julian Callanan, managing director, Sinterex, talks to ME Printer about the company’s value proposition, business strategy and target markets.

Julian Callanan

Customised knee implant

Dental framework

What is the USP of Sinterex? Sinterex is the first business in the UAE to be licensed for additive manufacturing (using 3D printing technologies for industrial purposes) by the Department of Economic Development (DED) in Dubai. We currently have a strong focus on metal 3D printing, because we believe that metal has the most relevance for functional, end-use products and parts. At the moment, our primary business is providing manufacturing applications for the dental industry, such as manufacturing of dental crowns, bridges and frameworks. We are also looking at providing customised manufacturing solutions for the medical sector. To deliver products to the standard required by our healthcare industry clientele, our manufacturing processes have the highest levels of quality, hygiene, and reliability, conforming to all international standards. What role does Sinterex play in the medical and dental supply chain? Sinterex works as a digitally enabled specialist manufacturing company. Within the dental business, for example, we receive orders from dental laboratories and not from dentists directly. Dental laboratories receive dental casts from dentists, and the casts are scanned to generate digital files. We receive these digital files and convert them into a 3D printable format, before producing them on our metal 3D

printer. We then send the order back to the dental laboratory for finishing and sterilisation, before they are delivered to the dentists and patients. In short, the dental lab and additive manufacturing company collaborate to create products that dentists can use to solve their patients’ problems. This entire complex process now takes 2–4 days thanks to 3D scanning technology and 3D printing. How accurate and feasible is additive manufacturing compared to traditional methods? The accuracy of additive manufacturing compared with traditional methods is significantly high. We manufacture dental frameworks with Cobalt Chrome alloy, which is certified as a biocompatible material and CE certified. It takes about 3.5 hours to 3D print a dental framework, and then, it undergoes post processing such as shot peening to create a uniform surface, baking in a furnace to remove stresses, and polishing to remove unwanted surface structures. The entire process can take a full day. Typically, high-volume manufacturing is the mass production of identical items. Additive manufacturing is a game changer because it enables mass production of customised items. Sinterex has a 2,000sqft manufacturing facility in Dubai, which is small compared to a traditional manufacturing plant. Because we can manufacture products on demand with high quality

and consistency, we are able to reduce inventory and optimise floor space. How do you acquire the right talent for this industry? Currently, there’s a lack of professionals experienced in 3D printing in the Middle East region. As such, we don’t expect talent to immediately have the ideal background in metal additive manufacturing. Instead, what we’re looking for are people with experience in related and interdisciplinary areas such as mechanical and industrial engineering. We need practical people who are problem solvers with sound technical knowledge. Of course, a passion for 3D printing and new technologies is also crucial. What are Sinterex’s expansion opportunities and plans? Currently, we are focusing on the dental industry, and we’re negotiating with global companies to become their local manufacturing, finishing, packaging and logistics partner for customised dental and medical products. We’re interested in manufacturing customised medical implants such as knee replacements using strong and light materials such as Titanium. We also intend to enter industrial manufacturing, starting with spare parts and accessories. Our strategy is to build a strong presence in the UAE and expand into neighbouring countries in the Middle East in the next few years by introducing more applications of metal 3D printing.

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Opinion

Is print’s place in the sun any longer assured? Questions are being raised as social media in our societies take on an ever more vigorous role. By Rod Hayes

ME‌Printer November 2016

Rod Hayes has been at the helm of such iconic trade magazines as British Printer and Printing World. A hands-on printer with considerable industry experience, he has been working with ME Printer since its inception. He is a popular figure at industry events throughout the world and is still active as an industry consultant. He also writes regularly for ME Printer and some of the top European trade journals.

Any discussion about the benefits of print and the future of the printed word brings forth a mixed bag of emotions. Words moulded to educate when laid out neatly and thoughtfully on a page can be easily turned to a missive that foments distrust and aggression. Print is not to blame; for centuries print has been the perfect medium to distribute ideas, good or bad, to an ever widening audience. Questions are beginning to be raised about the effectiveness of the printed word as a communicating medium. The questions are being raised as social media in our societies take on an ever more vigorous role.Is print’s place in the sun any longer assured? Is the advent of digitisation and electronic forms of information transmission sounding a death knell? Is it time to suggest that print should take a back seat for the transmission of ideas, selling products, inform and educate? May be – but I doubt it. In fact, it could be possible to argue that a new dawn is about to begin – bringing with it a demand for print able to generate a level of profitability not previously thought possible. The reasoning behind this suggestion is rather complex but its outline will provide a nourishing bowl of food for thought. The term ‘social media’ is now ubiquitous (a flash word meaning

everywhere) but a closer analysis throws up a number of clear indications that several of the leading social media players are having a really tough time making meaningful returns on the capital invested and it must be noted the market forces faced by social media are distinctly different to those currently being faced by the printing industry. Industry commentators are increasingly using expressions that could best be described as ‘disappointing’ when describing the returns these social media operators are providing: Apple, for the first time, is showing significant falls in revenue over several business quarters; Amazon is said to spend all the money it makes on itself; forget Yahoo, it is yesterday’s child; and take a look at Twitter, once the darling of this second ‘Dotcom’ boom. A commentator Richard Windsor observes: “Twitter is excellent at what it does, but that niche has been so well monetised that there is no real growth left.” What he really means is that social media such as Twitter, Facebook and Instagram – typical of those companies you would turn to for a major marketing campaign involving both print and digital applications have created algorithms that micro target the end user so effectively on so many different levels of intervention that the marketing situation is

now so competitive a printer could dispatch 3,000 mailers and may well expect a 30% level of response rate. Facebook, though the leader in providing services in the social media sector, will in time mature just as Apple has done and then begin to feel the precursor of falling revenues. Why a growth market lies ahead for print is fairly easy to grasp: people will always prefer to read a message of some import when it is written rather than on a screen. For example, if you have ever been on a cruise, you may well get bombarded by enticing emails for further cruises, yet in the USA and Europe for every cruising email you get, two or three printed mailings will arrive through your letter box almost every day. Think about it– if electronic marketing is so good why bother with the print? The reason is simple; the social media algorithms can micro filter the printed mailing lists virtually down to the colour of your eyes allowing the profile of the target audience to be very narrow and specific. The print item becomes an incredibly accurate artillery shot. A printer armed with a decent mix of digital and offset printing equipment has such an artillery piece; so my advice is go and suck the blood out of social media.

The importance of print to the future of packaging Mathew Faulkner, European Marketing Manager for Wide Format Group, Canon Europe Whether the purchase is a new smartphone, an expensive piece of jewellery or a pair of shoes, the way a product is packaged can be as important as the product itself. It is an essential element of the marketing mix, maintaining brand loyalty and driving impulse purchase. Well-designed packaging solutionsalso perform an increasingly important task in differentiation - one which can have a disproportionately positive effect in driving sales. Alongside driving innovation and growth in other industries (such as retail and manufacturing for example), the packaging industry is robust and set for further expansion. The global market for industrial packaging is forecast to reach $61 billion by 2020 1, with the total digital package and label printing market growing at a compelling rate of 20% CAGR p.a. between 2014 and 2024 2. More than any other kind of printing, package printing is also the one most closely linked to consumer behaviour. It is not only a communicator of a brand’s overall message but it is also a crucial step in a customers’ decision-making process instore. Packaging sells products. With this in mind, it is imperative that the packaging industry and the Print Service Providers (PSPs) that support it are innovative, not just to match consumer demand but to drive it. Current packaging and technology innovations are such that it is not impossible to conceive a future consumer shopping experience that will include walking into a store within which packaging of certain products will suddenly light up to remind us that we may be running low on

our favourite items.Indeed, socalled ‘Smart Packaging’ is a huge innovation driver for the packaging industry. The opportunities it presents are endless. Defined as a combination of active, intelligent, and modified atmosphere packaging techniques,itengages consumers at point of purchase, builds brand loyalty and supports up and cross-selling. For example, Smart Packaging already provides functionality like moisture control but this can go one step further with innovations such as Modified Air Packaging (MAP) which will see food packaged with oxygen-free gases to prevent deterioration. Further in the future, Smart Packaging could also enable consumers to immediately tot-up the nutritional value of a full basket of shopping, rather than just review an individual item. But it is not just the retail and grocery landscape that is set to benefit from the growth of the packaging industry in the future. The rise of the Internet of Things (network connectivity of everyday objects) and advances in mobile computing, RFID, augmented reality and biosensors have increased the scope of packaging from something to simply protect a product to something to genuinely connect with consumers. Even in fields such as design and manufacturing, consumers can benefit from smart packaging innovation – for example, selfbuild projects can be simplified enormously – imagine scanning a packaging barcode and seeing a 3D version of your planned build. Smart Packaging will also play an important role in safe-guarding the expected growth of the high-value packaging sector. For

example, the labelling innovations for security and prevention of fraud alongside the ability to track high-value goods from development to point of use should have a significant impact on the ability to generate fakes. With consumer demand steeringtrends such as more promotional packs and brand extensions to ensure their loyalty, the packaging industry is set to be one of the most creative and innovative of the future. Advances in printing technology will break down previous barriers to packaging innovations (consider the variety of textiles that can now be usedand the increasing replacement of metal and glass by plastic) - we are increasingly seeingthe highvalue market driving bespoke 3D packaging on a large scale with short runs and one-off designs, for example. Digital print technologies will continue to enable the realisation of a number of creative packaging designs, particularly in the realms of customisation and personalisation and, as it continues to improve, digital print will support a wider range of applications such as the decoration of folding cartons, shrink sleeves and tube laminates. As brands seek to provide new shapes, new materials, more colour, more distinctive and shorter-runs to differentiate from the competition and attract consumers, the need for greater packaging variants and more versatile packaging techniques will increase. PSPs who are focused on the drivers of consumer spend will be perfectly placed to support this sector’s growth. We may even see the importance of the package overtaking the product in the future.

1. Smithers PIRA 2. PIRA The Future of Digital Printing to 2024

Opinion

The 35th edition of the Sharjah International Book Fair brought together a panel of publishing industry and literary experts to discuss the state of the publishing business, quality of writing and impact of technology in the Arab world

Understanding the Arab publishing market A panel discussion titled, ‘Viewpoints on the Arab Market’threw light on the commonalities and variations in publishing trends, consumer behaviour, presence of international publishers, e-commerce, and market situation dynamics in the 22 countries of the Arab world. Ahmed Rashad, executive director, Al Masriah Al Lubnaniah for Publishing, provided an overview of Arab publishing industry: “The Arab publishing landscape has seen tremendous growth over the past decades.

Trends such as the age group between 18 and 35 years dominating our demographics, young publishers continually introducing global publishing standards and practices to our markets, numerous retailers like Kinokuniya and the Virgin Megastore featuring a rich collection of regional and international titles, reading initiatives, new translation projects, and establishment of prestigious recognitions and awards have brought about tremendous positive change in the publishing market situation in this region.

books that are published, but it is only the top 50 bestsellers that will keep the others on the shelves. Publishing is a business and if you can’t make a profit, you shouldn’t be a publisher,” she said. Sultan Al Amimi, Emirati literary critic, researcher, short story writer and director of the Poetry Academy, pointed out that the quality of authors and publishers needs to be reviewed. “The number of writers and publishing houses is increasing, but is that the direction we want the industry to go? Many of the authors here are looking for fame and celebrity far more than critical acclaim. They think that one book – no matter whether it is written well or not – should give them a certain status. This cannot be good. There are some publishing houses which are not particularly interested in looking at the quality of the writing or the story itself and there are publishers who are not even interested in proofreading the material,” he observed. Jamal Al Shehhi, Emirati author andfounder of Kuttub publishing house, said that he did not believe his industry was as bleak as it had been painted, but he could see a massive future for electronic books, a medium which is becoming more and more prevalent in the UAE: “E-books have revolutionised the publishing industry in the West and we are an emerging market – emerging very quickly – and that is the way things will go for us here as well. Around 30% of publishing is now made up of e-books. There can be no doubt that publishing changes the world and that our ideas and practices must change with them,” he said. Sultan Al Amimi disagreed saying that traditional material will always be preferable. “Readers, authors and most publishers want to be able to hold the books in their hands and feel the paper on their fingers. Even people who do download books often print them off and then cover them just so they can have that emotional connection. If people pay for something they want to have it in their hands, they want to own it, they want it to be personal, not just on screens.” Isobel Abulhoul concluded the session by agreeing that there is a place for both formats. “E-books have a real place in our lives,particularly publications such as art books, children’s books and cookery books. It is a wonderful resource to be able to browse through some titles whenever you want and download something immediately. It’s instant intellectual gratification. Sadly, there is an element of piracy that has to be addressed as it does with music. Despite the ethics involved, many people do not want to pay for something if they can get it for nothing.” “What is interesting about e-publishing is that having firmly established itself in recent years in the UK, its sales diminished last year while sales of print books increased. There’s enough opportunity for both formats. It is also encouraging to see that e-books will help to foster a love of reading in any form. And that has to be good news,” she said.

ME‌Printer November 2016

In order to make Arabic literature better known to the world, we need to have a more focused and workable plan for Arabic translation projects to facilitate the translation of more titles into foreign languages. Also, we need to strengthen our infrastructure for digital publishing, to capitalise on the growing demand for eBooks, which has spiked due to the penetration of internet usage on smart devices,” he explained. Matt Cowdery, head of sales, Hachette MEA,added: “MENA has always provided us easy access and an open market for selling our trade titles here. While there are subtleties of readership trends in the different regions here, which are not the easiest to detect, our sales figures have gone up to double digits in a short span of five years. With UAE, Saudi Arabia and Lebanon capturing the largest market share, the genres of international non-fiction, celebrity titles, autobiographies, and a fast-emerging market for graphic novels, have done exceedingly well here.” Kempton Mooney, senior director, research & analytics, Nielsen Book,presented the customer’s perspective: “Better job prospects and increased consumer confidence in personal finance are important to increase ‘consumer confidence’ in local retail markets. Book retailers must enhance consumers’ in-store experience, and sales & marketing strategies must keep in mind and cater to the uniqueness of each country in the Arab region. Online shopping motivations should also be regularly tracked, as a trend for ‘finding the best deal online’ is seen in 34 percent of the UAE’s consumers making purchases through e-commerce today.” Nermin Mollaoglu, literary agent, Kalem, shared her decade-long tryst with Arabic publishing, stressing on the need for literary agents to be culturally and politically sensitive while approaching new business opportunities.“As literary agents, we must practice the healing art instead of simply the dealing art. It is our duty to educate ourselves to know the societal and political conditions that influence publishing in every country we try to approach expecting to close a few book deals with them. Doing so puts us in better light and helps building trust from the get go,” she said. UAE’s publishing industry and current challenges A panel discussion titled, ‘The Publishing Industry in the UAE and Current Challenges’ focussed on the quality of writing and publishing, the rise of new technology and how to make publishing profitable. Isobel Abulhoul, OBE, CEO and trustee of the Emirates Literature Foundation and director of the Emirates Airline Festival of Literature, named sales, marketing and distribution as some of the biggest issues facing regional publishers today. “When we look at Kuwaiti author Saud Alsanousi and his book ‘The Bamboo Stalk’, we are talking in terms of a Middle East best seller with 55,000 sold copies. Generally speaking, there may be thousands of

Insight

Benefits of attending a Sign & Printer Expo Dr Nicholas Hellmuth, FLAAR Reports

ME‌Printer November 2016

There are several ways to learn about the world of printers, inks, substrates, cutters, RIP software, and all the equipment and techniques of the workflow of printers for signage. • trial-and-error in your own facility • Visiting successful print shops who have already mastered everything • Visiting the local distributor demo rooms • Visiting the factory demo rooms • Visiting printer expos • Attending specialized courses • Hiring a consultant I mention all these since we at FLAAR have utilized each aspect starting in the late 1990’s and then for many subsequent years.

Attending specialized courses

IMI conferences are a great way to learn about printheads and inks. I have attended these conferences multiple times in Europe and USA when I was beginning my learning curve. In 2017 we look forward to sending other members of the FLAAR Reports

evaluation team to have this learning experience at IMI conferences. Their web site is www.imiconf.com. Now IMI is adding specialized textile training courses, with one in beautiful Tokyo. Ironically the first FLAAR Reports were written in Osaka, while I was a visiting professor and consultant (in digital imaging technology) for six months, on a fellowship at the leading ethnography-ethnology museum in Osaka. We recommend both IMI and experiencing Japan. There are other companies and universities organizing inkjet printer conferences around the world, but since I have attended many IMI conferences and not yet any of the others, I can’t yet know the added benefits of others. Keep in mind that all IMI events are focused on their topics, plus are attended by leading specialists and printing and ink managers. So networking opportunities are outstanding.

Hiring a Consultant

Yes, even we at FLAAR have hired a consultant, two in fact, but over 15 years ago. Now it is our teams who are hired as consultants. We work all over the

world: Dubai, USA, China, Korea, Taiwan, and other countries. But there are also several other knowledgeable consultants that we would recommend, such as Dr Ray Work for questions on ink.

Visiting local distributor demo rooms

The major distributors in the UAE have their demo rooms. With an appointment you can visit these facilities and have samples printed for you (so you can see potential equipment at work in a relaxed atmosphere). But first, be sure to attend the local trade show SGI. The importance of attending the printer expo in Dubai is so you can decide which of the major distributors you wish to start with.

Visiting factory demo rooms

We suggest doing a visit to local demo rooms before reserving a visit to the factory demo room. We at FLAAR have been to the VUTEk factory, to Durst nine times (five times in Italy, four times in adjacent southern Austria), to Zund in Switzerland, RTZ Flora in Shenzhen, JFH-Leopard-Vista in Beijing, Oce near Vancouver, and will be in the Chinese ink factory of TrendVision in a few days. We have also visited paper and media factories in Europe, Korea, and China (three times to the PE as technical textile factory of YeungJeou (ARIA media). Xaar printhead company has taken us to several printer factories in China and of course we have visited factories in Taiwan and Korea. We have also been to the Xaar headquarters in the UK. But always start with the trade show, to become familiar with the brands and workflow.

Visiting successful print shops who have already mastered everything

We have visited printing companies in Vietnam, China, Europe, UAE, and USA. The best way to learn is to speak with the manager(s) and owner(s) in one session. And then speak with the printer operator separately (as they can discretely tell you the actual factory reality of the printer, inks and software). One obstacle to visiting print shops is that understandably most do not want to reveal what equipment or software is their “secret weapon” of success in doing a better job. Since we at FLAAR are not printing competitors, it is easier to get access (since the print shop realizes they will learn a lot from us, since we provide free consulting on-the-spot while we are also learning from them). It may be easier to visit print shops in a country which is far from your own, as this way you are not viewed as local competition. When you go to your printer trade show, you can ask the international or regional managers of the products you are considering buying, for them to suggest how to access print shops in another country which is easy for you to visit. Or in some cases, local printing companies may in fact be accessible to you (but it is better in a country where your increased knowledge will not make you a competitor to the host).

Dr. Nicholas Hellmuth is the Director of the Foundation for Latin American Anthropological Research (F.L.A.A.R). Dr Hellmuth and key members of his staff have served as consultants for Fortune 500 companies as well as mid-sized companies who wish to prosper and grow, and also for family-run businesses around the world. Dr Nicholas has been consultant to museums, national parks, universities, as well as distributors, manufacturers, and end-users of wide-format inkjet inks, media, substrates, laminators, coaters, printers, and cutters.

Don’t forget Color Management, Cutters, Laminators, etc.

It is natural to think first of the printer. But don’t forget everything that makes the printer do an even better job: RIP software, color management tools

ME‌Printer November 2016

Insight

demo rooms and especially trade shows. I visited SIX international trade shows in a row just last month (starting with FESPA Africa 2016 and continuing through SGIA (USA), Glasstec and Photokina (Germany), Tecnargilla for printing on ceramic tiles (Italy) and then Sign Istanbul). It took 74,000 kilometers of travel last month but I learned a lot, especially about all the inks other than UV-curing for printing on glass and on ceramic tiles. I write this article at the airport en route to visiting an ink factory then two giant expos in Shanghai (at two different convention centers).

Helpful Tip from 18 Years Experience and software, cutters, laminators, and coaters? What is the difference between a laminator and a coater? Here is another great reason for visiting your local trade show and learning about the pros and cons of each. I have visited Caldera RIP headquarters in France, Wasatch in the USA, and the most sophisticated color management company, Barbieri in northern Italy (same city as Durst factory).

Trial-and-Error in your own Facility

ME‌Printer November 2016

I like this method too, but I can’t say that I would always recommend it. FLAAR was in charge of two printer, ink, RIP and color management testing and valuation facilities: one at BGSU university in Ohio; the other at Universidad Francisco Marroquin in Guatemala. Now that UV printers are a focus, it is not realistic to have these printers shipped to a university! So we have continued independently and find it best to visit factory demo rooms, local distributor

Have I not learned enough from 18 years printer, ink, and media experience? Actually, it is the excitement of learning even more that keeps me traveling. For example, there is so much happening in textile printing such as in the booth of efiVUTEk or learning about the new Panasonic printheads for textile printers in the Mimaki booth. I look forward to learning about textile printers and workflow equipment in other booths at the upcoming SGI 2017 in Dubai in mid-January. So to get started in the trend towards textile printing, SGI demonstrates that a local expo is essential. For UV-curing printers you can experience many brands, plus latex of HP. And don’t forget printable media and substrates. For cutters you could learn about Aristo, Esko Kongsberg, Zund, and a dozen CNC routers, CO2 laser engravers from around the world. I have visited the Zund and the MultiCam factories and look forward to visiting the Aristo cutter factory in 2017. So for many reasons it is a good learning experience to visit SGI. I have enjoyed attending SGI for many years and hope to see you here in January.

Trends

Digital developments disrupting media industries in the MENA

ME‌Printer November 2016

The global advertising market is undergoing fundamental changes due to changing dynamics and the increased use of digital media. A recent study by Northwestern University in Qatar (NU-Q) reports that the transition is also causing a slow expansion of ad revenue in the MENA region. The study, Media Industries in the Middle East, 2016, which was conducted by NU-Q in cooperation with the Doha Film Institute (DFI), reports that during the past five years, the industry has shown a weak but stable growth in the

MENA region. ”Disruption across the media industries largely driven by new, digital developments and the displacement of traditional media outlets, is the nature of advertising revenue globally and in the region,” said Everette E. Dennis, dean and CEO of Northwestern University in Qatar. Ilhem Allagui, associate professor at NU-Q noted that the transition from traditional to digital is having an impact on the region. “Understanding how agencies buy media today is not simple. It is certainly not as simple as it was before the rise of digital advertising. Agencies have challenges when considering media choices, as measurement is increasingly difficult to trust,” said Allagui. “The Arab Region is no exception.”

Ad revenues in the MENA

The total MENA ad market in 2015 was worth an estimated USD 5.5 billion in net advertising revenues, according to the NU-Q Ad Revenues Estimate. Over the past five years, the industry has shown weak but stable growth. From 2010 to 2015, growth was a

modest two percent compound annual growth rate (CAGR). Several key dynamics are changing the industry, such as the convergence of advertising platforms (traditional vs. digital) and services (strategy-only vs. execution). The market structure of advertising buyers and agencies in MENA is highly fragmented, with the strong presence and influence of international players. A number of acquisitions are taking place, mainly by international players seeking to break into or expand their presence in the region. Digital still represents only 10 percent of ad spend, compared to 30–35 percent spend on print. Collectively, MENA countries trail other regions in innovation and adoption of new technologies (e.g., limited digital measurement, programmatic buying, and non-advertising forms of marketing). As a result, many of the opportunities of digital advertising have yet to be realized, despite high levels of digital consumption in the region. Among share of ad spend, the buyer-market structure across industry segments has been fairly consistent over the past three years. After governments, the second largest industry of buyers is food, beverage &tobacco (FBT), closely followed by hygiene & household products (HHP) and telecom & utilities (T&U). Although all industries allocate advertising spend across major platforms and each industry has a different platform mix, a few salient preferences are apparent among certain sectors. Television is a hugely popular channel among FBT, HHP, and T&U industries. Newspapers are highly popular with government, automotive, and financial services buyers. A closer examination of the top 10–20 spenders in each platform reveals a few more pref-

erences. For instance, magazines are highly popular among the luxury fashion industry, and radio is most popular among telecom operators.

Print ad revenues declining

Newspaper advertising revenues overall, and as a share of total regional ad revenues, have declined in the region by more than a fifth since 2010. With the exception Qatar and Lebanon, all individual MENA countries have seen a decline in ad revenues. The sharpest drops were seen in the UAE and Egypt, where overall advertising spend decreased by almost a quarter to a third over the same period. The region may be catching up to the global trend of rising digital ad revenues and declining print revenues – a trend that started more than 10 years ago in most mature markets. However, the region’s digital ad revenues, similar to other markets, are yet to offset the decline in print revenues. Interestingly, the region is yet to see the emergence of innovative advertising products from its leading newspapers, such as print and digital bundles, which have helped generate some revenue growth in other regions of the world. While accurate information about subscription revenues and singlecopy sales is limited, it would appear that the region remains heavily dependent on advertising

compared to mature markets. More than 80 percent of revenues for key titles appear to be generated from advertising (vs. 50–60 percent in the U.S.). Similar to trends in developed markets around 2008, revenues from classified advertisements are shifting from print to digital properties such as the UAE’s Dubizzle platform. Despite the significant drop in share of advertising, newspapers in MENA still account for a larger portion of total advertising spend than in other markets. In addition, national newspapers still account for a substantial share of overall ad spend in their respective countries. Newspapers are still used as a primary medium to reach local audiences, in particular by government advertising. Due to the logistics and content barriers to this medium, Pan-Arab advertising in newspapers is virtually

non-existent. Over the past several years, advertising revenues in the magazine market have declined in the Middle East – as in other regions

ME‌Printer November 2016

of the world – both in terms of absolute value and share of the total advertising market. That said, performance varies across national markets. Magazines’ share of the total ad market is still reasonably high in the UAE and Lebanon. At the same time, the absolute value of the magazine advertising market has steadily declined in both these markets with a compound annual growth rate (CAGR) of -7 percent. Around 90 percent of magazine revenues in the region come from ads, a very high figure compared to developed markets like the U.S. where magazines collect around a third of their revenue from ad sales. Magazines also generate a very limited profit from their online versions – another indicator of the fairly slow transition from print to digital in MENA.

Trends

Digital to overtake print in U.S. local advertising by 2018

ME‌Printer November 2016

In its new U.S. Local Advertising Forecast 2017, advertising research and advisory firm BIA/Kelsey projects total local advertising revenues in the U.S. to reach $148.8 billion in 2017, up from $145.2 billion this year, representing a growth rate of 2.4 percent. If political advertising was excluded, the growth rate would be 3.9 percent for 2017. BIA/Kelsey defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers. Faster growth in online/digital advertising revenues is a major component of the projected increases in the overall local advertising

pie. BIA/Kelsey estimates online/ digital will increase at 13.5 percent, from $44.2 billion in 2016 to $50.2 billion in 2017. That compares with a decrease of 2.4 percent next year for traditional – print and overthe-air – advertising revenues, going from $101.1 billion in 2016 to $98.6 billion in 2017. Online/digital revenues are generated by online companies that sell locally targeted advertising that includes display, search and classified/vertical advertising. The advertisements are sold by local pure-play online companies, national online companies offering geo-targeted advertising, and local traditional media groups’ online/digital efforts. The forecast examines the growth and opportunities in the different areas of online/digital: • Local desktop display (inclusive of video and social) is expected to have a 10.3 percent compound annual growth rate (CAGR), as improved broadband access makes more high quality online streaming and sharing of content easier. • Local search on desktop devices will grow at a 5.7 percent CAGR. As

more search activity takes place on mobile devices, mobile is cannibalizing search dollars from desktop. However, ultimately the local search dollars still go to the same giant players (Google/Bing) that have footholds in both channels. • Email is expected to grow at a 4.7 percent CAGR, driven by volume increases with consumers choosing to opt in to more lists of their favourite businesses. The mutually beneficial relationship allows consumers to stay informed of the latest offerings and promotions while generating repeat business for firms. “A range of factors will drive local ad revenues higher in 2017 and through the end of the next year,” said Mark Fratrik, SVP and chief economist at BIA/Kelsey. “An improving U.S. economy, increased spending by national brands in local media channels, extraordinary growth in mobile and social advertising, and the continued expansion and selection of online/digital advertising platforms. In fact, we are predicting that online/digital local ad share will exceed the share of print media by 2018.”

Business leaders in the UAE and KSA fear digital start-ups will make their businesses obsolete within 3-5 years 85% of businesses believe digital start-ups will pose a threat to their organization, either now or in the future, according to new research from Dell Technologies. This phenomenon is propelling innovative companies forward and accelerating the demise of others. Almost half (45%) of businesses surveyed fear they may become obsolete in the next three to five years due to competition from digital-born start-ups. Some companies are feeling badly bruised by the pace of change. More than half (54%) of business leaders have experienced significant disruption in their industries over the past three years as a result of digital technologies and the Internet of Everything, and 44% of businesses don’t know what their industry will look like in three years’ time. The findings result from an independent survey by Vanson Bourne of 4,000 business leaders -- from mid-size to large enterprises -- across 16 countries and 12 industries including UAE and Saudi Arabia. Some companies have barely started their digital transformation. Many have taken a piecemeal approach. Only a small minority have almost completed their digital transformation. Only 7% of businesses surveyed are performing critical digital business attributes* well. While only parts of many businesses are thinking and acting digitally, the vast majority (71%) admits digital transformation could be more widespread throughout their organization. Nearly two-thirds (63%) confess to not acting on intelligence in real-time. Only 41% of businesses reported to meet customers top demand for better security, while only 46% of businesses said they can meet the demand for 24/7 faster access to services and information Given the acute threat of disruption, businesses are starting to escalate a remedy. To advance their digital transformation:

ME‌Printer November 2016

• 73% agree they need to prioritize a centralized technology strategy for their business • 64% are planning to invest in IT infrastructure and digital skills leadership • 69% are expanding their software development capabilities In order of priority according to respondents, the top planned IT investments over the next three years are:

• Internet of Things technologies – 43% • Ultra-high performance technologies (Example: Flash) – 42% • Analytics, big data and data processing (Example: Data Lakes) – 42% Next Generate Mobile Apps – 41% “We’re in the midst of the next industrial revolution that will fundamentally alter the way we live, work and relate to one another. This shift will transform the way every business in every industry operates. We are already witnessing a transformation of business priorities as both public and private sector entities across this vast region continue to invest in advanced new technologies to better meet changing customer needs and expectations. In the near future, almost every business will have software development expertise at its core. Many of these companies will be brand new; others – having not written a line of code in 20 years – will have been on a momentous journey. New digital products and services will drive the transformation of IT infrastructure as businesses struggle to manage 1000x more users and 1000x more data. We believe that this monumental change is rich with opportunity, and we see ourselves as the transformational catalyst, and partner, for our customers,” said Mohammed Amin, senior vice president, Turkey, Eastern Europe, Africa and Middle East at Dell EMC.

Products and Applications

Digital colour label printer for on-site production AstroNova’s QL-800 producesnarrow and wide format labels on demand

The QL-800 is designed to print labels in short-run or long-run batches for industrial, commercial, warehouse, and manufacturing/distribution applications. With print speed of up to 12 inches per second, the printer supports labels from 2.0 inches

to 8.3 inches in width and up to 30 inches in length. It includes the QuickLabel Omni Software program suite for label creation and print management for professional-looking label designs. The QL-800 represents a fully re-engineered printing system where both the hardware and the software have been designed for ease of operation. According to AstoNova, the QL-800 delivers the power and quality of a commercial printing press right from a desk or table top, and it is among the most versatile digital colour label printer available for on-site label production. “Our data visualization technology (DVT) inkjet expertise offers businesses the flexibility to print an array of both narrow and wide format labels on demand. Because the QL-800 prints brilliant high-resolution (up to 1600 dpi) colour labels, it is perfect for the most exacting packaging requirements,” said Eric Pizzuti, vice president and general manager of AstroNova’s QuickLabel division.

Label printing system for food safety compliance

ME‌Printer November 2016

Avery Dennison’s Monarch Freshmarx 9417+ prints ingredient, nutrition and shelf-life labels

The Monarch Freshmarx 9417+ solution is the latest addition to Avery Dennison’s food freshness labelling product family encompassing hardware, application and edit utility. The system combines a single or dual head printer with Freshmarx software and a touchscreen interface to provide an all-in-one, compact solution designed for foodservice environments. According to Avery Dennison, the Monarch Freshmarx 9417+ provides accurate ingredient, nutrition and shelf-life labels. With the ability to access pre-stored data and integrate audible timers to track food prep, the system provides maximum accuracy in shelf-life calculations. As a result, the printing system can provide precise freshness data, help eliminate health code violations for illegible labels, and reduce imprecise food waste. The printing system is durable and moisture resistant for kitchen environments; it includes a built-in wall mount for eye-level operation and workspace optimization, and is UL listed. It deliv-

ers automated updates that can be made via a dual band Wi-Fi option, allowing remote updates from a central location, with no on site employee intervention required. The Monarch Freshmarx 9417+ supports 15 languages and dual language operator screens. Equipped with 21 standard label formats, the system creates barcode labels for inventory or point of sale (POS) scanning, ensuring labeling consistency across multiple locations.

Printheads for coding and marking applications The Xaar 502 GS15 O printhead can be used to print high-quality latestage product identification and graphics onto packaging

of oil-based inks popular for use in Coding and Markingapplications, including the latest addition to Xaar's ink portfolio black mineral oil-free (MOF) SunJet IK822. This ink is designed for use on secondary packaging, delivering high quality and optical density on a wide range of porous and semi-porous substrates. The main benefit of this ink is its ability to break down easily during recycling, which is of particular interest to environmentally conscious brand owners and retailers. The new greyscale Xaar 502 GS15 O complements the binary Xaar 128 printhead to give OEMs a choice of printheads to suit their specific coding and marking requirements. The Xaar 502 GS15 O offers legacy Xaar 500 users a replacement product that will enhance existing applications. "The Xaar 502 GS15 O is the pinnacle of 25 years of Xaar's investment in developing piezoelectric drop-on-demand printheads," says Simon Kirk, senior product manager at Xaar. "Today brand owners and retailers expect to be able to put larger, more detailed, more brand-orientated product identification text and graphics onto their packaging. Another key driver for manufacturers is to have more control over ink usage while delivering higher resolution print on cardboard. This new wide-swathe greyscale inkjet printhead delivers the superb performance needed to achieve this."

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The Xaar 502 product family of greyscale piezoelectric drop-on-demand printheads is designed for a wide variety of applications. The first release from this printhead family is the Xaar 502 GS15 O optimised for coding and markingapplications. The Xaar 502 GS15 O printhead meets the needs of manufacturers developing machines to print high quality late-stage product identification such as text, product data, bar codes and graphics onto secondary packaging or directly onto shaped products and primary packaging. This printhead delivers a step change in product identification technology by combining binary and greyscale capabilities in one wide-swathe (70.5mm) printhead to give users more flexibility. With the ability to print drop sizes from 15-75 pL the printhead can print up to 6 grey levels for high-resolution, intense blacks on low contrast surfaces such as cardboard outer boxes. The Xaar 502 GS15 0 delivers sharp, dense black text as well as fine text, quality graphics and smooth images on porous or semi-porous outer packaging and cardboard, giving the ability to better manage ink usage. The Xaar 502 family utilises Xaar's latest piezoelectric drop-on-demand actuator design, PrecisionPlus, which provides a long throw distance and increases stability and robustness of the printhead. Combined with the optimised nozzle guard to support automated maintenance routines, the Xaar 502 family of printheads is ideally positioned for use in demanding and harsh factory environments. Also included in the Xaar 502 printhead family is Xaar's TF Technology which can be run in Pulsed mode. This optional new mode recirculates ink behind the nozzles during non-printing periods only, ensuring maximum reliability, excellent performance, high energy efficiency and market-leading printhead lifespan. These two leading technologies enable fully optimised actuator performance, when printing in multiple orientations such as skyscraper mode that deliver high drop volume as well as accurate drop placement for exceptional print quality, high speed of print and excellent reliability. The Xaar 502 GS15 O is compatible with a range

Products and Applications

Vacuum metallizer for packaging Bobst’s K5 Expert features design innovations for high productivity and efficiency

The BOBST K5 Expert, the next generation of the K5000 metallizer, can run at speeds up to 1200m/ min, is available in widths from 2450mm to 3650mm and can house increased roll diameters of up to 1270mm to meet new industry trends for improved productivity. The K5 Expert houses the largest coating drum in the industry at 700mm which improves collection efficiency, reduces aluminium consumption and increases boat life.

The K5 Expert features a totally redesigned evaporation source providing a wide coating window, which translates into better coating uniformity and collection efficiency, minimising aluminium wire waste. A more intuitive HMI screen and software interface make the machine easy to operate. The new design of the machine allows the operator to operate everything from the front of the machine and to be positioned much closer to view the evaporation source and metallization process through the strobe window; the new boat power controls are easy to operate and are located in front of each boat. Another brand new feature is the automatic sequential control (ASC) system which speeds up start-up of the machine with minimum operator involvement. In addition to the Bobstwinding mechanism based on “true tension” control, the new model incorporates low friction Ferrofluidic seals for an even better tension control on the rewind; all-inall producing a virtually wrinkle-free roll-to-roll vacuum metallization process.

Assembly software for high-security printing

ME‌Printer November 2016

Agfa’s Fortuna 10 design softwareenable designers of high-security documents to create dedicated and more diverse designs faster and more accurately

The new version of Agfa’s Fortuna software features new security design tools and brand new rasters, as well as a series of new tools focusing on productivity and simplifying security designers’ tasks. These are aimed at reducing complex manual calculations, as well as achieving more productivity and ease-of-use for designers of high-security printing graphics for passports, ID documents, high-security cards, breeder documents, tax stamps, security documents, lottery tickets and more. Fortuna 10 introduces the brand new Trafo pattern generator, a solution for the very latest challenges faced by passport and other security document designers. It creates very complex, yet precise transformation patterns that replace labour- and calculation-intensive manual steps. There are also

two new special rasters: The Hair Raster helps creating unique complex lines based on reference elements or images and the Text Raster enables to use font properties to create type-based security rasters. They were added to an already extensive list of security features that fit the needs of every security designer or printer. Other new tools in Fortuna also include a new align tool, enhanced magnetism of objects, a special zoom option, tools to create and control dashed lines, advanced use of text from external sources, improvements to the special warp grid, mirror and geometrics— all of which save time when developing high-quality and complex ways to deter and stop counterfeiters. Fortuna 10 will be available for Windows 10 environments at the end of 2016.

UV LED curable ink for short-run flexible food packaging Flint Group’s EcoCure Ancora combines UV LED curing technology along with low migration food compliant chemistries EkoCure Ancora, a UV LED curable, low migration ink series suitable for food compliant labels and packaging applications, developed by Flint Group combines UV LED curing technology along with low migration food compliant chemistries. Together, the technologies enable food safe printing with high reliability and productivity due to stable curing at high press speeds and optimised UV LED ink chemistry. Features of EkoCure Ancora include low migration properties achieved at very high print speeds (excess of 150 m/min or 500 fpm); meeting specific

migration levels below 10 ppb, 50 ppb or SML; good colour strength and adhesion to a wide range of synthetic substrates. EkoCure Ancora is available in the full range of Pantone basic colours, 4-colour process set plus orange, green and violet for expanded gamut printing, opaque white as well as a range of coatings, adhesives, and metallics. EkoCure Ancora is part of the UV LED curable inks family, branded EkoCure. EkoCure UV LED curing inks include flexographic inks, screen inks, and a wide range of metallics, coatings and adhesives.

Black velvet lamination films for luxury packaging Cosmo Films’ new premium range of lamination films offers an intense black colour along with a velvet touch

ME‌Printer November 2016

Solid colours like blue, red, and black are tricky to handle, especially when used in the background for offset printing. These background colours also take longer to dry, leading to increased lead time for print delivery. Therefore, off-set printers usually avoid using these as background colours. However, graphic art designers prefer using black background because of the impact it generates

with foiling and other post lamination operations and more so in case of luxury packaging. Cosmo Films has launched BOPP based Black Velvet lamination films which offer an intense black colour along with a velvet touch to the laminated paper/paperboard or package, thereby enhancing its aesthetics. It is also suitable for post lamination processes like spot UV, foil stamping, printing etc. The films are available for both thermal and wet lamination in 32 and 21 microns respectively and are glueable, stampable and printable in nature. Apart from giving a superior velvet matte finish to the laminated surface, the films also offer excellent scuff resistance. Besides luxury packaging applications, black velvet films are also suitable for high end promotional material and stationery such as coffee table books, magazines, brochures, manuals, posters, shopping bags, wedding cards, gift boxes, calendars, diaries etc. S. Satish, global head- sales &marketing said, “The launch of black velvet lamination films has added a new dimension to our range of premium lamination films and the exciting fact is that this development can be replicated in other colours as well.”

Products and Applications

Continuous inkjet printers for industrial packaging

ME‌Printer November 2016

Domino’s AX-Series features a new printhead and inks, software platform and design approach

The Ax-Series by Domino Printing Sciences is a new range of continuous ink jet (CIJ) printers optimised for demanding industrial packaging environments. The Ax-Series comprises the Ax150i, the Ax350i and the Ax550i with a range of print heads and accessories. Domino’s three ‘pillars’ of innovation across the Ax-Series are the new i-Pulse print head and inks, the i-Techxelectronics and software platform, and Domino Design, a fresh approach to the total product design to maximise productivity and ease of operation. Domino has gone back to the original science of CIJ technology to develop the new i-Pulse print head and frequency-matched drop generator. i-Pulse controls individual ink drop formationdelivering significant advances in droplet accuracy, placement and ink usage.The new print head optimises print capability and readability, enabling high resolution messages to be printed and generating multiple lines of data at high speeds without compromising overall equipment efficiency (OEE). The higher quality codes are optimised for machine readable codes (MRC) and optical character recognition (OCR) systems, which in turn reduce reject rates. The robust nozzle-sealed print head design allows i-Pulse to be used in the toughest production environments, eliminating unplanned stops to significantly cut downtime and minimising

cleaning, even when using pigmented inks. The ability to reduce ink build-up minimises the need for wash solvent. A whole range of i-Pulse inks have been developed for the i-Pulse print heads ensuring reliability and high performance across a broad spectrum of applications. In addition completely new inks have been designed for more challenging CIJ applications including retort (sterilisation) processes, frozen food applications and returnable glass bottle processes. New fast-drying, ketone free inks for flexible food packaging applications also form part of the extensive range. i-Pulse inks are designed and manufactured to recent global standards including the latest EuPIA Good Manufacturing Practices (GMP) for food contact material (FCM) applications. i-Techx is Domino’s new, flexible, high-performance electronics and software platform. Designed from the ground up to be Industry 4.0 ready, the Ax-Series integrates into existing production lines and supports a variety of standard factory automation communication protocols such as PACK-ML and OPC-UA. The high-speed electronics enable serialisation and other unique item coding applications on the fastest production lines. An array of integrated sensors automate system monitoring, allowing for proactive and predictive diagnostics and remote service support through the internet of things (IoT) and connection to

the Domino Cloud. The Domino Cloud is being introduced alongside the Ax-Series to provide a powerful remote diagnostics, remote monitoring and customer reporting capability. Domino Cloud support is provided as standard on Ax-Series as part of the Safeguard Extended Warranty which is available for up to 7 years. Domino Design summarises a holistic design approach to develop printers that are robust, reliable, and easy to use in the harshest environments.For example, the Ax350i and Ax550i feature an IP66 sealed electronics enclosure and plenum air cooling system that make them suitable for washdown conditions, while guaranteeing protection against steam and contaminants. The Ax550i is supplied in a marine-grade stainless steel cabinet for the harshest production environments. “CIJ remains the coding solution of choice across many markets and industries, but we saw the opportunity to rethink three fundamental elements of the technology to deliver measurable

benefits for customers and change the way CIJ is perceived.” says Paul Doody, marketing director at Domino Printing Sciences.

Digital can decorator Tonejet ‘s 2-piece Can Decorator prints directly to beverage cans Manufacturer of advanced electro-static dropon-demand digital print engines Tonejet has launched an upgraded version of its 2-piece Can and Tube Digital Decorator, aimed at printing necked cans for special event beverages and products where market agility is crucial. Its Digital 2-piece Can Decorator enables industrial print and drinks producers to directly print to cans, for short to medium print runs. Marvin Foreman, sales manager, Tonejet, said: “The beverage market for independent beers and small batch product continues to rise, with larger drinks producers now regularly producing unique short-to-medium run beverages too. This, coupled with the many advantages of canning a beverage, means that digital can printing is recognised as the key to unlocking huge new business potential for brewers, beverage manufacturers and investors alike. The Tonejet system offers high resolution colour imaging with a total cost of ownership typically associated with conventional printing” The Tonejet Digital 2-Piece Can Decorator utilises electrostatic drop-on-demand deposition technology for high speed, high-quality print on any substrate. Product applications include

metal packaging cans, closures and containers; cylindrical containers tubes, cartons and aerosols; flexible packaging foil, labels, shrink sleeves, flow wrap, pouches; and paperboard packaging folding carton, carton board, corrugated. 35

Products and Applications

Robotic milling arm for foams, resins, plastic, wood and stone Ronchini’s Robocut3D has industrial and educational applications

Filippo Ronchini

The Robocut3D is a robotic milling system designed for processing of expanded polystyrene (EPS) and extruded polystyrene (XPS). Other workable materials include marble, wood, resins, foams, and plastic. The system features a Kuka robotic arm with spindles in a glass enclosure to contain dust. It uses a SprutCAM Robot, an instrument for quick calculation of complex movements of the robot, making it possible to develop and fine-tune the control programs without the use of the robot itself. Recently, Ronchini showcased an educational version of the Robocut3D at the GITEX Technology Week 2016 expo in Dubai, aimed at installation

in learning environments such as university laboratories to provide training on robotics and subtractive manufacturing using soft materials. Filippo Ronchini, CEO, Ronchini Massimo, said, “In addition to its industrial applications, the Robocut3D has applications in the education industry for university students pursuing careers in engineering and manufacturing to get trained onthe fundamentals of robotics, hardware and software development, and applications such as milling and pick and place through simulations and real world testing.”

Web-to-print platform for packaging and labelling personalization

ME‌Printer November 2016

Indigo Software’s web-to-print platform enables customization for short run packaging

The Infigo Software Catfish platform provides a front-end portal which enables packaging and labelling suppliers, and their end-users, the ability to capitalise on the latest trends in personalization including segmenting customer groups, delivering seasonal offers, prototyping different designs and colours, variable messaging, different languages and pricing strategies. Templates can be created with locked-down fields that can then be edited for a variety of purposes. A 3D preview tool provides an interactive user experience, bringing products to life and showing customers what their product will look like when personalised.

Online environment for education, networking and sharing experiences Prokom is a member organization of Konica Minolta users run by the members for the members The independent community of Konica Minolta production printing users is setting its sights on becoming a global organisation following a successful launch in the USA and Europe. Members can connect, learn and grow their business approaches through a mixture of online support and training. These initiatives include market insights from Infotrends, as well as a host of independent consultants. The aim is to lead business transformation, providing practical business advice and learning to individuals across a print business through its knowledge platform. The web-portal targets content and practical advice to key departments within a print business. These include key functions such as pre-press departments, production, HR, business strategy for owners as well as sales and marketing functions. Every key function within a print business covered with practical tools, insight and plans t help them transform their approaches. Customers can register online for free as a blue member which provides all users insight and con-

tent to grow their approaches. The aim is they will then upgrade to Elite for the full range of benefits from e-learning and access to webinars, podcast and business tools.

Production tracking software Caldera’s StreamLive, a SaaS product, enables print houses to map their ideal production method to a software workflow Caldera’s new cloud-based, software-as-a-service (SaaS) package enables users to track production and create custom workflows to streamline their print production processes. Caldera StreamLive is a standalone, subscription-based program with a variety of options and features full connectivity with RIP and other software while allowing for the automation of various tasks. Caldera StreamLive operates on a ‘Create – Track – Automate’ principle. Print houses can use StreamLive to map their ideal production method to a software workflow that keeps track of jobs in real time. Regular and time-consuming tasks can be automated, while interoperability with a variety of other software streamlines production

and enhances efficiency. Users can create custom job tickets and job folders which travel through their workflow, which they can build and manage using StreamLive’s accessible interface. File submission and storage can be automated for an unlimited number of jobs and reports can be generated at the click of a button. While key statistics are easily viewed on the operator dashboard, StreamLive will also generate emails automatically for specific triggers or output needs, such as job tickets, delivery notes and production sheets. The program connects with the Caldera RIP suite and offers significant benefits for those operating Caldera’s web-to-print package, WebShop, by removing manual intervention.

Events

FESPA Eurasia 2016 attracts several first time exhibitors 90% of the space has been confirmed for the fourth edition of the expo First time exhibitors to FESPA Eurasia 2016 (8–11 December, 2016) include HP, Xerox and Hollanders distributor BNK GroupFPI, adhesive films manufacturer Hexis, textile equipment manufacturer Aleph SRL, transfer printing machines manufacturer TuralMakina, digital textile printing equipment supplier MertDijital, ink producer AkerSerigrafi and textile printing machines manufacturer ÖzmakMakina. “Following the continued success of FESPA Eurasia since its launch in 2013 and with the 2015 event welcoming the largest audience to date, FESPA is seeing continued demand for an event of this calibre within the region. FESPA Eurasia 2016 will be the fourth edition of the Eurasia event and it’s great to be welcoming first-time exhibitors who are enthusiastic about the opportunities the event offers. The continued commitment from both international and local exhibitors to FESPA Eurasia is a sign of confi-

dence in the industry, and as visitor numbers have risen year-on-year, the value of the event is quite evident,” said Mike Ryan, group exhibition manager at FESPA. Alessandro Manes, managing director at Aleph SRL, said, “FESPA Eurasia 2016 is the perfect business platform in order for us to strengthen our brand in this market and to support our distributor. We believe that it is the right time to showcase our technology and commitment to the global textile industry.” A number of exhibitors have also

expanded their space for the 2016 exhibition, illustrating the importance they place in FESPA Eurasia as the platform to reach key decision makers. Exhibitors including, Optimum Digital Planet, LidyaGrup, İstanbul Reklam, Süstaş and KaryaTekstil have all expanded their stand size compared to FESPA Eurasia 2015, with GFK Dijital increasing their stand by 50%. GFK Dijital’s General Manager Bülent Uygur commented: “We are increasing our investment at FESPA Eurasia 2016 because we have new distributor relationships and will therefore present more machines, and we feel that FESPA Eurasia is the best platform, with the right audience to showcase our complete offering. A host of international brands including Mimaki, HP, Fujifilm, Canon, swissQprint, Mutoh and Roland are also represented at the exhibition either directly or through local distributors.

Cairo to host RT Imaging Summit & Expo

ME‌Printer November 2016

The dedicated printer cartridge event will be held on 23-24 April 2017

Recycling Times Media Corporation (RT Media) will hold its next RT Imaging Summit & Expo in Cairo, Egypt on 23-24 April 2017 at the InterContinental Hotel CityStars. Industry experts will share their thoughts on the latest technology updates, products, and legal issues. An analysis of the EMEA will also provide up-to-date market information and opportunities. RT Media sees Egypt as a gateway destination for Europe, Africa and the Middle East, and the summit will provide an opportunity to help non-EMEA companies to identify new business opportunities in the region. The organizer pointed out that research reveals the printer

market continues to grow, despite the slump in the more developed regions like USA and Western Europe. There is a market demand for laser/inkjet MFPs, empty cartridges, copiers products, ribbons and wide format inks as well as copier supplies. The summit and expo will feature produts such as ribbons, inkjet and toner cartridges, inks, magnetic rollers, production and testing equipment, inkjet papers, copier papers, thermal transfer papers, other specialty papers, software, training and media related to the printer consumables industry. The summit topics will include new technologies, market opportuni-

ties, new products and solutions, technical support, digital media, patent and legal issues, and trends impacting business growth in EMEA markets. David Gibbons, director of RT Media, commented: “The RT Imaging Summit & Expo can offer an excellent business platform for those wanting to expand their international market. The event will attract visitors from the Mediterranean, the Gulf and across Africa. We have partners in South Africa as well as Egypt who will ensure the success of this event that will also attract suppliers from Europe, Asia and America.”

Future Skills Zone at IPEX 2017 The new forum will showcase the world of print to the up and coming talent, in a way that engages ambition The Future Skills Zone is one of the new features at IPEX, and is aimed specifically at the smaller print businesses that make up the bulk of both specialist and general printers in the UK. These businesses in particular need to attract college students to fulfil a variety of demanding skill-based roles. The Future Skills Zone will therefore provide a forum that will showcase the world of print to the up and coming talent, in a way that engages ambition. IPEX is partnering with key industry associations, The British Printing Industries Federation (BPIF), the Independent Print Industries Association (IPIA), Picon and The Printing Charity to deliver the Future Skills Zone which will spotlight the concerns about attracting young talent into the industry. Rob Fisher, event director of IPEX, said; “A high priority for print businesses today is to address a growing skills gap through creating jobs at all levels from school leavers to graduates. We feel IPEX 2017 provides a platform to facilitate discussion that aims to promote print as an exciting career choice and to help printers know what support and guidance is available to them. We want to encourage anyone looking for a fulfilling career to attend IPEX as it will give them the opportunity to engage with all aspects of print, see its diversity and they can appreciate, and realise its potential as a valuable career choice." “Our industry has always offered

a wide range of exciting career opportunities, and IPEX 2017 will enable the sector to explain what's on offer. The Future Skills Zone will enable us to demonstrate the range of opportunities, and the quality of training and development available, key to both attracting individuals into the sector and to ensuring we have a great, highly trained and skilled workforce for the future,”, commented Charles Jarrold, CEO of The British Printing Industries Federation. Students who are interested in finding out about specific opportunities and possible training schemes can connect with industry training providers, meet representatives from both print and manufacturing businesses, tour the exhibition and listen to presentations delivered by apprentices within the industry. Neil Lovell, chief executive of The Printing Charity, said; “Supporting

the sector's skills are vitally important as we see challenges from both ends of the skills system - from the apprentice levy coming in next year, to the reality of seeing existing skills retiring from the sector. Some smaller businesses may not be affected by the levy directly but they will continue to find themselves trying to attract and retain the skills they need in an ever more competitive market.” Rob Fisher concluded; “IPEX wants to play a significant role in assisting the print industry with its efforts to regenerate itself and one of the key ways is to help it address the talent shortage. Our aim is to demonstrate that this is an exciting and highly creative industry with a wealth of career opportunities that make use of creative, business and technical skills. The Future Skill Zone is just one of the features that we believe will actively promote the print industry.”

The article titled ‘Printing South China and Sino-Label 2017’ in the October 2016 issue of ME Printer mentioned the

expo date incorrectly as May 2017. In fact, the concurrent shows will be held on 1–3 March 2017 in Guangzhou, China.

ME‌Printer November 2016

Correction: Wrong date of Printing South China and Sino-Label 2017

Calendar

Trade shows

ME‌Printer November 2016

conferences & events

Viscom

Frankfurt, Germany 2 – 4 November, 2016

Eurasia Packaging

Istanbul, Turkey 2 – 5 November, 2016

Sharjah International Book Fair

Sharjah, UAE 2 – 12 November, 2016

Gulfood Manufacturing

Dubai, UAE 7 – 9 November, 2016

INPRINT Industrial print show

Milan, Italy 15 – 17 November, 2016

KOSIGN

Seoul, South Korea 17 – 20 November, 2016

FESPA Eurasia

Istanbul, Turkey 8 – 11 December, 2016

Paper Arabia

Dubai, UAE 13 – 15 December, 2016

Sign & Graphic Imaging

Dubai, UAE 15 – 17 January, 2017

Saudi Paper and Converting Show

Riyadh, KSA 22 – 24 January, 2017

Arab health

Dubai, UAE 30 January – 2 February, 2017

Saudi PPPP

Jeddah, KSA 27 February – 2 March, 2017

Printing South China

Guangzhou, China 1 – 3 March, 2017

Sino Label

Guangzhou, China 1 – 3 March, 2017

APPPExpo

Shanghai, China 8 – 11 March, 2017

mark your calendar book your tickets Paperworld Middle East

Dubai, UAE 14 – 16 March, 2017

Gulf Print & Pack

Dubai, UAE 26 – 29 March, 2017

RT Imaging Summit & Expo - EMEA

Cairo, Egypt 23 – 24 April, 2017

Hong Kong International Printing & Packaging Fair

Hong Kong 27 – 30 April, 2017

Interpack

Dusseldorf, Germany 4 – 10 May, 2017

FESPA

Hamburg, Germany 8 – 12 May, 2017

China Print

Beijing, China 9 – 13 May, 2017

3D Printing Europe

Berlin, Germany 10 – 11 May, 2017

Pacprint PPPExpo Africa

Melbourne, Australia 23 – 26 May, 2017 Nairobi, Kenya 2 – 4June, 2017 Johannesburg, South Africa 13 – 15September, 2017

Labelexpo Europe

Brussels, Belgium 25 – 28 September, 2017

Sign Istanbul

Istanbul, Turkey 4 – 8October, 2017

IPEx

Birmingham, UK 31 October – 3 November, 2017

Print Pack Arabia

Sharjah, UAE 11 – 14 December , 2017

ME‌Printer November 2016

FESPA Africa

meprinter@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Jobs Job Vacancy Saddle Stitching, folding, cutting machine Operators Saddle Stitching machine operators (Muller Martini); folding machine operators (Shoe/Stahl/Harizon); cutting machine operators ( P o l a r/ E t o t e c k / W h o l e n b e r g Programmable) required for a printing press in Dubai. Email: hrproduc1@gmail.com

Marketing and sales executive A large format digital printing company in Abu Dhabi is looking for a well experienced marketing and sales executive with minimum 1 year gulf experience, good communication skills and good knowledge of relevant field. Attractive salary provided. Email:hr1uae@yahoo.com

Larger Format Printing Operator Urgently required Larger Format Printing Operator, with experience in digital printing for outdoor & indoor machines; installation applicator for vinyl graphics such as vehicle stickers, pop-ups, roll-ups, banners & all graphics related jobs. Email: info@fairytale-adv.com

Sales Manager A Dubai based printing press requires a sales manager immediately. The applicant needs to have Valid UAE Driving License, UAE experience and experience in printing sales. Email:jobs@freshnplus.com

Salesman Experienced salesman required to work in a printing press in Al Ain. Contact 056-3202555.

KBA Printing machine operator A Group of Companies requires the following staff: KBA Printing Machine Operator. Email: vigcareers@gmail.com

Sales Executive Salesexecutive required for a reputed printing press in Dubai Minimum 5 years UAE experience in the printing field. Email: hr@vertex-pp.com

Graphic Designer Urgently required printing press experienced graphic designer with knowledge of Arabic. Email: hralrawi1997@gmail.com Contact: 054-4116513

Sales Executive Sales Executive with printing press experience required; also reqd. cutter & driver, for a printing press in Sharjah. accounts@almamzarprint.com Pre-press Designer A well-established Printing Press in Ajman urgently requires Prepressdesigner Email: hropp2005@gmail.com Graphic Designer A digital printing Co. in Dubai requires a graphic designer with experience in digital printing; visa & accommodation provided. Contact: 050-6442337 Email: susheeljawa@gmail.com Machine Operator Experienced machine operator required to work in a printing press in Al Ain. Contact 056-3202555. Graphic Designer Graphic Designer, female / male, reqd. for a small printing press. Contact: 055-7345999 Email: sunzygroupshj@yahoo.com

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running printing press for sale 11 years old running printing press for sale. A well reputed printing press with all necessary printing equipments equipped in two sheds and clients is for sale. Contact: 0522130288 Digital Printing Machine & laminator for sale One year old, less used digital Indoor and outdoor printing and lamination machine for sale. Printer Brand : Twinjet. 2015 Model. printable length : 1.8M , Both indoor and outdoor and suitable for all kind of media. Lamination machine Brand: Welcare , 1.8m width. Contact: 055 1889080 Large format digital printing machines We sell all Large format printing machines, for outdoor and advertising 1-Roland XC-540, 1.37M print and cut machine 35,000AED 2-Roland XJ-640, 1.6M printer for 38,000AED 3-Eco max ink Gen 1 & 2 for 300AED 4-EFI Rastek H-650, a hybrid 1.6M flatbed and roll to roll printer for 95,000AED 5-EFI Vutek QS-2000, a hybrid 2M flatbed and roll to roll printer for 100,000AED 6-EFI Vutek 5330, a 5M roll to roll printer for 250,000AED Contact: 0551634125 HP5500 Indoor Printer Bulk Ink Supply HP5500 Indoor printer with Bulk Ink supply; ideal for indoor printing including Canvas printing, Rollups and Backlit displays. Vivid colors and excellent quality print outs. Contact: 055 6863398 Screen Printing Machine GF - 4896 LF - Screen Printing Machine (Print area 52" x 96") Pneumatic Fabric Stretching Unit Washing Tank Stainless Steel Screen Dryer. Large Format Automatic Emulsion machine. Large Format Exposing Machine Contact: 052 7154470

Large format digital printing machine AED 19,000 Indoor digital printing machine. HP5500;1.5 Metr. Dye ink; with bulk ink system Contact: 050 9609414 Canon printer iPF 6400 24 inch roll 12 colours AED 9,200 Almost brand new only few hours test printing Contact: 056 1490470 Wide format digital printer and lamination machine for sale AED35,000 Three wide format 60 inch machines; HP5500 Indoor printer, Sigma EcoSolvent outdoor machine and Polar Sign lamination machine; ideal for starting your wide format printing business; can be used for canvass and other indoor photo quality printing. With Eco solvent outdoor printer you can do all outdoor jobs including vehicle branding Contact: 055 6863398 Vutek Flatbed EfI Printer - QS3220 Sheet and continuous feed, up to 126.5 inches (3.2 meters) wide; flexible or rigid substrates up to 2 inches (5.08 cm) thick; six color plus white for outstanding clarity high definition, 1080 dpi printing. Contact: 0527154470

Heidelberg CTP machine for sale Heidelberg Prosetter 74 machine, Model: CTP Prosetter 74 for immediate sale. Contact: 065439701 mushiraf@emirates.net.ae

Factory printers for sale Factory printers ordered from Germany bought 3 years ago at AED1million; best for starting your own factory. Contact: 0554747868 Offset printing press for sale An offset printing press with single colour GTO mechine, cutting mechine, stitching machine gathering machine and plate developer for sale. Single owner, easy documentation; only serous buyer with immediate transaction only . Contact: 052 8222021 Printing services business/ binding house Binding House For Sale with License Includes: 10 Staff members, Offices at Gallery, Die Cutting & Foiling Machine, Lamination Machine, 104 cm Cutting Machine, Pressing Machines, Gluing Machine, Manual Die Making machines and other Equipment. Company is completely clear without any liability from ANY bank and without any defaulted background. Contact: 050 2878450 Printing center in for sale Printing Center fully equipped running and ready with monthly income 35,000 to 50,000 AED Shop space 833 sqft and with rent agreement valid up to Feb 2020 Machines include Konica Minolta C70hc; Oce TDS 600; HP T-610; Epson T-shirt printing; Canon 5055; finishing equipment; computers Includes valid license up to 28/11/2017, ready to handover to the new investors Contact: 056 5049245 Advertising business Advertising business for sale having 2 printing machine and 1 lamination machine. With trade lenience valid till April 2017. Contact: 055 4001051 Digital Printing machines AED 460,000 Flat bed 5 colour printing machine, Jaguar GCC cutting plotter, Laminating machine, Indoor and Outdoor printer for sale Contact: 0526474558

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‫آراء‬

‫ً‬ ‫إيطاليا وأخيرا معرض "س��اين اس��طنبول" في تركيا‪ .‬تطلب حضور هذه‬ ‫ً‬ ‫المعارض قطع مسافة ‪ 74‬ألف كيلومتر‪ ،‬ولكنني تعلمت الكثير خصوصا‬ ‫حول األحبار عدا عن المعالجة باألش��عة فوق البنفس��جية للطباعة على‬ ‫الزجاج وبالط الس��يراميك‪ ،‬وأكتب هذه المقالة في المطار وأنا في طريقي‬ ‫لزيارة مصن��ع للحبر ومن ثم معرضان كبيران في "ش��نغهاي‪-‬الصين"‬ ‫في مركزان مختلفان‪.‬‬

‫نصائح مفيدة هي خالصة ‪ 18‬سنة من الخبرة‬

‫عملية التجربة والخطأ في منشأتك‬

‫‪ME‌Printer November 2016‬‬

‫تعجبني هذه الطريقة إلى حد كبير ولكن ال يمكنني القول بأني س��أوصي‬ ‫ً‬ ‫بها دوما‪ .‬كانت "فالر" مس��ؤولة عن منشأتين الختبار وتقييم الطابعات‪،‬‬ ‫واألحب��ار‪ ،‬وبرام��ج ‪ ،RIP‬إدارة البرام��ج واح��دة منهن كانت ف��ي جامعة"‬ ‫ب��ي جي إس يو" في أوهايو‪-‬أمريكا‪ ،‬واألخرى في جامعة "يونيفيرس��يداد‬ ‫فرانسيسكو ماروكين" في غواتيماال‪.‬‬ ‫تحظى طابعات األش��عة فوق البنفس��جية باهتمام خ��اص لذا ليس من‬ ‫الواقعي ش��حن هذه الطابع��ات إلى الجامعات! لذلك اس��تمرينا بصورة‬ ‫مس��تقلة ووجدنا أنه م��ن األفضل زيارة غرفة تجرب��ة األداء في المصنع‬ ‫ولدى الموزعين المحليين و في المعارض التجارية‪ .‬في الشهر المنصرم‬ ‫وحده زرت س��تة مع��ارض تجارية متتالي��ة‪ ،‬أولها "فيس��با إفريقيا ‪"2016‬‬ ‫ً‬ ‫انتقاال إلى "إس جي آي" في الواليات المتحدة و"غالس��تيك" و "فوتوكينا"‬ ‫ف��ي ألمانيا‪،‬ومعرض"تيكنارغي�ل�ا" للطباع��ة عل��ى ب�ل�اط الس��يراميك في‬

‫‪45‬‬

‫أل��م أتعل��م ما يكف��ي من خب��رة بالطابع��ات واألحب��ار والوس��ائط دامت‬ ‫‪ 18‬س��نة؟ متعة التعلم تكمن ف��ي تعلم والمزيد والمزيد وه��ذا ما يدفعني‬ ‫لالس��تمرار في الس��فر‪ ،‬على س��بيل المثال‪ ،‬الكثير يج��ري قطاع الطباعة‬ ‫النس��يجية مثل ُحجرة "إيفي فوتيك" أو معرفة المزيد حول رؤوس طباعة‬ ‫"باناس��ونيك" الجديدة للطابعات النس��جية في ُحجرة "ميماكي" أتطلع‬ ‫للبح��ث ألعرف أكثر ع��ن الطابعات النس��يجية وأدوات س��ير العمل في‬ ‫الحجرات األخرى في معرض "إس جي آي ‪ "2017‬في دبي في منتصف‬ ‫يناير القادم‪.‬‬ ‫باختصار‪،‬أثب��ت معرض "إس جي آي" أن وجود معرض محلي مهم من‬ ‫أجل البدء بالتوجه نحو الطباعة النسيجية‪.‬‬ ‫أما بالنس��بة لطابع��ات المعالجة باألش��عة الف��وق البنفس��جية فيمكنك‬ ‫اختبار الكثير من العالمات مثل "التكس" الخاصة بإتش بي‪.‬‬ ‫وال تنس��ى الوس��ائط القابلة للطباع��ة والركائز‪ .‬لمعرف��ة المزيد عن آالت‬ ‫القطع يمكنك معرفة المزيد عن "أريستو"‪ ،‬و"إسكوكونغسبيرغ"‪ ،‬و"زوند"‪،‬‬ ‫و بعض موجهات ‪:‬س��ي إن سي"‪ ،‬و تقنيات الحفر الليزرية بثاني أوكسيد‬ ‫الكربون من كل أنحاء العالم‪.‬‬ ‫أتطل��ع لزي��ارة مصنع قطاعة "أريس��تو" ف��ي ‪ 2017‬بع��د أن زرت مصانع‬ ‫"زوند" و "ملتي كام"‪.‬‬ ‫بالخالصة‪ ،‬هناك عدة أس��باب تجعل من زي��ارة معرض "إس جي آي"‬ ‫ً‬ ‫تجربة معرفية غنية‪ ،‬وأنا ش��خصيا استمتعت بحضوري للمعرض لعدة‬ ‫سنوات وأتمنى أن أراكم هنا في يناير‪.‬‬

‫زيارةغرف تجربة األداء لدى الموزعين المحليين‬

‫أه��م الموزعين في اإلم��ارات العربي��ة المتحدة لديهم غ��رف تجربة أداء‬ ‫خاص��ة بهم‪ ،‬ومن خالل حجز موعد يمكنك زيارة هذه المنش��آت وأخذ‬ ‫ً‬ ‫عين��ات مطبوعة خصيص��ا لك لتس��تطيع معرفة امكاني��ات اآلالت عند‬ ‫ً‬ ‫عملها في بيئة مريحة ‪،‬ولكن احرص أوال على حضور المعرض التجاري‬ ‫المحلي" إس جي آي"‪.‬‬ ‫أهمي��ة حضور معرض الطابعات في دبي تتمثل في الفرصة التي ُيتيحها‬ ‫المعرض لك لتختار الموزع الذي تحب البدء معه‪.‬‬

‫زيارة غرف تجربة األداء في المصانع‬

‫أقت��رح عليك زيارة غرف تجرب��ة األداء المحلية قبل زي��ارة غرف تجربة‬ ‫األداء لدى المصانع‪ .‬زارت "فالر" مصنع"فوتيك"وزرنا مصنع"دورس��ت"‬ ‫تس��ع مرات خمس��ة منها ف��ي إيطاليا وأربع��ة قرب جنوب النمس��ا‪ ،‬وكل‬ ‫من مصنع "زوند" في سويس��را‪ ،‬و "آر تي زد فلورا" في مدينة ش��نزهن في‬ ‫الصي��ن‪ ،‬و"جي أف إتش ليوبارد فيس��تا" في العاصم��ة الصينية بكين‪،‬‬ ‫و "أوس��يه" قرب فانكوفر‪ ،‬وس��وف ن��زور معمل صناعة األحب��ار الصيني‬ ‫"ترين��د فيجين" ف��ي غضون أيام قالئل‪ .‬كما زرن��ا معامل صناعة الورق‬ ‫والوسائط في أوروبا وكوريا والصين‪ ،‬حيث زرنا مصنع "بي إي" كمصنع‬ ‫تقن��ي للطابع��ات النس��يجية يعود إل��ى "إيونغجي��و" (آريا ميدي��ا)‪ ،‬حيث‬ ‫أخذتن��ا ش��ركة رؤوس الطابع��ات "إكس��ار" ف��ي جولة إلى ع��دة مصانع‬ ‫للطابع��ات ف��ي الصين كم��ا كان البد م��ن زيارتن��ا لمصانع ف��ي تايوان‬ ‫وكوريا‪ ،‬باإلضافة إلى زيارة المقر الرئيس��ي لش��ركة "إكسار" في المملكة‬ ‫المتحدة‪.‬‬ ‫ً‬ ‫عل��ى أي��ة حال‪ ،‬إبدأ دوم��ا بزيارة المع��ارض التجارية لتتع��رف على أهم‬ ‫العالمات المتخصصة بطريقة سير العمل‪.‬‬

‫زيارة المطابع الناجحة التي أتقنت صنعتها‬

‫زرن��ا ش��ركات طباع��ة في الفيتن��ام والصي��ن وأوروب��ا واإلم��ارات العربية‬

‫المتح��دة والوالي��ات المتح��دة‪ ،‬ووجدنا ب��اأن أفضل طريق��ة للحصول‬ ‫عل��ى المعلومات هي من خ�ل�ال التحدث مع المدير أو المالك في جلس��ة‬ ‫واح��دة‪ ،‬ومن ثم التحدث مع مش��غل الطابعة بش��كل منفصل فهو من‬ ‫يستطيع إعطائك المعلومات الدقيقة حول أداء الطابعة واألحبار والبرامج‬ ‫في المصنع‪.‬‬ ‫ق��د تواج��ه صعوبة عن��د زي��ارة المطابع فمعظمه��م ال يرغبون بكش��ف‬ ‫ً‬ ‫"أس��لحتهم الس��رية" من أجهزة أو برامج‪ .‬بما أن "فالر" ليس��ت منافس��ة‬ ‫للمطابع هذا األمر يجعل اطالعنا على أس��رار المطابع أسهل فهم يعلمون‬ ‫بأننا نقدم معلومات قيمة لهم وخدمات استش��ارية مجانية ميدانية عند‬ ‫تعلمنا منهم‪.‬‬ ‫ً‬ ‫ً‬ ‫س��هال حيث لن يتم‬ ‫قد تبدو زيارة المطابع في بلد ما بعيد عن بلدك أمرا‬ ‫النظر إليك كمنافس محلي‪ ،‬وعندما تذهب إلى معرض تجاري للطابعات‬ ‫تس��تطيع أن تس��أل المدراء العالميي��ن أو المحليين ح��ول المنتج الذي‬ ‫تفكر باقتنائه ليقدم��وا لك اقتراحاتهم حول كيفية الحصول على موافقة‬ ‫لزيارة مطابع موجودة في بالد أخرى التي زيارتها أسهل لك‪ ،‬أو في بعض‬ ‫الحاالت قد تس��مح ل��ك بعض ش��ركات الطباعة المحلي��ة زيارتها‪ ،‬لكنه‬ ‫ً‬ ‫من األفضل زيارة ش��ركة ال تجعل��ك خبرتك الزائدة تبدو منافس��ا لهذه‬ ‫الشركة‪.‬‬

‫د‪ .‬نيكوالس هيلموث‬ ‫دكتور نيكوالس هيلموث حاصل على درجة‬ ‫الدكتوراة في تاريخ الفن من جامعة كارل‬ ‫فرانسيس من النمسا‪ ،‬وهو مؤسس ورئيس‬ ‫مؤسسة البحوث األنثروبولجية ألمريكا الالتينية‪،‬‬ ‫ومعهد البحوث التعليمية الخاص بالتصوير‬ ‫الرقمي المتقدم “التصوير والمسح الضوئي‬ ‫والطباعة كبيرة الحجم” الخاص بتاريخ الفن‬ ‫المعماري وعلم اآلثار وعلم الحياة النباتية‬ ‫والحيوان ألمريكا الوسطى‪.‬‬

‫ال تنسى برامج إدارة األلوان وآالت القطع والتجليد‪ ،‬إلخ‬

‫ً‬ ‫من الطبيعي أن تفكر أوال بالطابعة‪ ،‬لكن ال تنسى كل األشياء التي تساعد‬ ‫الطابع��ة لتعمل بص��ورة مثالية مثل‪ :‬برنام��ج ‪ ،RIP‬وأدوات وبرامج إدارة‬ ‫األل��وان‪ ،‬وآالت القط��ع والتجليد والتغليف‪ .‬ما هو الف��رق بين آلة التجليد‬ ‫وآلة التغليف؟ هذا س��بب آخر لزيارة المع��رض التجاري المحلي ومعرفة‬ ‫إيجابيات وس��لبيات كل منها‪ .‬لقد زرت المقر الرئيسي لشركة "كاليدرا آر‬ ‫آي بي" في فرنس��ا‪ ،‬و"واس��تاش"في الواليات المتحدة‪ ،‬ومعظم شركات‬ ‫إدارة األل��وان الرفيعة مثل‪" :‬باربيري" في ش��مال إيطالي��ا‪ ،‬نفس المدينة‬ ‫التي تضم مصنع" دورست"‪.‬‬

‫‪ME‌Printer November 2016‬‬

‫‪46‬‬

‫آراء‬

‫فوائد ستجنيها من حضورك معارض‬ ‫اللوحات والتصميمات الدعائية‬ ‫د‪ .‬نيكوالس هيلموث‪ ،‬فالر ريبورتس‬

‫‪ME‌Printer November 2016‬‬

‫هن��اك طرق متعددة لتتعرف على عالم الطابعات واألحبار والركائز وآالت‬ ‫القطع وبرامج ‪ RIP‬وكل المعدات والتقنيات المتعلقة بسير عمل طابعات‬ ‫الالفتات وهي من خالل‪:‬‬ ‫ •إجراء عمليةالتجربة والخطأ في منشأتك‬ ‫ •زيارة المطابع الناجحة التي أتقنت صنعتها‪.‬‬ ‫ •زيارة غرف تجربة األداء لدى الموزعين المحليين‬ ‫ •زيارة غرف تجربة األداء في المعامل‬ ‫ •زيارة معارض الطباعة‬ ‫ •حضور دورات تدريبية متخصصة‬ ‫ • استعانة باستشارة خبير‬ ‫لقد ذكرت هذه الجوانب كلها ألننا في "فالر" قد استخدمنا كل واحد من‬ ‫هذه الجوانب منذ أواخر ‪ 1990‬ولعدة سنوات متتالية‪.‬‬

‫‪47‬‬

‫ ‬

‫حضور دورات متخصصة‬

‫مؤتمرات "آي إم آي"تعتبر طريقة عظيمة لمعرفة المزيد حول رؤوس الطباعة‬ ‫واألحب��ار‪ ،‬وقد حضرت ه��ذه المؤتمرات التي عقدت ف��ي أوروبا والواليات‬ ‫المتح��دة مرات عدة عندما كنت في بداية منحن��ى تعلمي‪ ،‬و"فالر" تتطلع‬ ‫في ‪ 2017‬إلى إرس��ال أعضاء آخرين م��ن أعضاء فريق التقييم ليخوضوا‬ ‫تجربة التعلم في مؤتمراتآي إم آي‪www.imiconf.com.‬‬

‫ش��رعت "آي إم آي" بعق��د دورات تدريبي��ة متخصص��ة بالطباع��ة‬ ‫النس��يجية‪ ،‬منها واحدة ف��ي مدينة "طوكيو" الجميل��ة‪ .‬وألجل الصدفة‪،‬‬ ‫ُ‬ ‫كت��ب أول ع��دد من "ف�ل�ار ريبورتس" في مدين��ة "أوس��اكا" اليابانية عند‬ ‫قضائي لزيارة دامت ستة أشهر ألستاذ واستشاري متخصص بتقنيات‬ ‫التصوير الرقمية‪.‬‬ ‫كم��ا تنظم ع��دة ش��ركات وجامع��ات أخرى مؤتم��رات ح��ول الطابعات‬ ‫النفاثة للحبر ولكن بما أنني حضرت العديد من مؤتمرات "آي إم آي" وال‬ ‫شيء سواها‪ ،‬ال يمكنني معرفة فائدة المؤتمرات األخرى وذلك باعتبار أن‬ ‫"آي إم آي"في كل فعاليات ترك��ز على موضوعاتها كما يحضر فعالياتها‬ ‫أه��م المتخصصين ومدراء مصانع الطابعات واألحبار‪،‬فهي تتيح فرصة‬ ‫رائعة للتواصل الشبكي‪.‬‬

‫االستعانة باستشاري‬

‫ً‬ ‫ال تس��تغرب! حتى "فالر ريبورتس" اس��تعانت باستش��اري‪ ،‬ليس واحدا‬ ‫ً‬ ‫ب��ل اثن��ان حقيقة‪ ،‬ولك��ن هذا كان من��ذ ‪ 15‬س��نة‪ ،‬أما اآلن فق��د أصبح‬ ‫أعض��اء فريقن��ا يقدمون المش��ورة لآلخرين ف��ي كل دول العال��م‪ ،‬مثل‪:‬‬ ‫دب��ي؛ والواليات المتحدة األمريكية؛ والصي��ن؛ وكوريا؛ وتايوان وغيرها‪،‬‬ ‫إلى جان��ب خبرائنا نحن نوصي بعدة خبراء آخري��ن مثل "الدكتور راي‬ ‫وورك" من أجل األمور المتعلقة باألحبار‪.‬‬

‫أهمية الطباعة بالنسبة‬ ‫لمستقبل التغليف‬ ‫ماثيو فولكنير‪ ،‬مدير تسويق أور وبي لمجموعة ‪ ،Wide Groupe‬كانون أور وبا‬

‫‪ME‌Printer November 2016‬‬

‫ً‬ ‫س��واء أكان ذلك ش��راء هاتف ذك��ي جديد أم‬ ‫ً‬ ‫قطع��ة مجوه��رات باهظ��ة الثم��ن أم زوجا من‬ ‫األحذية‪ ،‬ف��إن طريقة تغلي��ف المنتج قد تكون‬ ‫بأهمي��ة المنت��ج ذاته‪ ،‬فهي عنصر أساس��ي في‬ ‫مزي��ج التس��ويق‪ ،‬يحاف��ظ على ال��والء للعالمة‬ ‫التجاري��ة ويح��رك داف��ع الش��راء‪ .‬كم��ا تؤدي‬ ‫حل��ول التغلي��ف ذو التصمي��م الجي��د مهم��ة‬ ‫متزاي��دة األهمي��ة ف��ي التمييز‪ ،‬والت��ي قد يكون‬ ‫لها تأثير إيجابي غير متناس��ب ف��ي الدفع نحو‬ ‫المبيعات‪.‬‬ ‫وإل��ى جان��ب الدف��ع نح��و االبت��كار والنم��و في‬ ‫الصناع��ات األخ��رى (كالبي��ع بالتجزئ��ة‬ ‫والتصني��ع على س��بيل المثال)‪ ،‬ف��إن صناعة‬ ‫التغلي��ف صناع��ة قوي��ة ومع��دة للمزي��د م��ن‬ ‫التوسع‪ .‬ومن المتوقع أن يصل السوق العالمي‬ ‫للتغلي��ف الصناعي إلى ‪ 61‬ملي��ار دوالر بحلول‬ ‫عام ‪ .2020‬مع نمو سوق التغليف الرقمي الكلي‬ ‫وطباع��ة الملصقات بنس��بة مذهل��ة تصل إلى‬ ‫‪ 20%‬كمعدل نمو س��نوي مرك��ب كل عام بين‬ ‫عامي ‪ 2014‬و‪.2024‬‬ ‫وأكث��ر م��ن أي نوع آخر م��ن أن��واع الطباعة فإن‬ ‫ً‬ ‫طباعة التغليف كذلك هي األكثر ارتباطا بسلوك‬ ‫المس��تهلك‪ ،‬فهي ليس��ت مجرد تواصل لرسالة‬ ‫العالمة التجاري��ة اإلجمالية ولكنها كذلك خطوة‬ ‫حاسمة في عملية صنع قرار المستهلكين داخل‬ ‫المتج��ر‪ .‬إن التغليف يبيع المنتج��ات‪ .‬وبإبقاء‬ ‫ه��ذا في عي��ن االعتب��ار فإن��ه يتحت��م أن تكون‬ ‫صناع��ة التغليف ومزودو خدم��ة الطباعة ‪PSPs‬‬ ‫الذين يدعمون ه��ذه الصناعة مبدعين‪ ،‬وذلك‬ ‫ليس لمطابقة الطلب على الس��لع االس��تهالكية‬ ‫ً‬ ‫فحسب بل لتحريكه أيضا‪.‬‬ ‫وف��ي الوقت الراه��ن فإن التغلي��ف واالبتكارات‬ ‫التكنولوجي��ة هي تلك التي من المس��تحيل أن‬ ‫تصور تجربة المس��تهلك في المس��تقبل والتي‬ ‫س��تتضمن الس��ير إل��ى داخل متج��ر ما حيث‬ ‫يض��يء تغلي��ف منتج��ات مح��ددة بش��كل‬ ‫مفاج��ئ ليذكرن��ا ب��أن أصنافن��ا المفضل��ة قد‬ ‫تنف��د‪ .‬وبالفع��ل ف��إن م��ا يس��مى ب��ـ "التغليف‬ ‫الذك��ي" محرك ابتكار كبي��ر لصناعة التغليف‪.‬‬ ‫وم��ن المتوق��ع أن يص��ل الس��وق العالم��ي‬ ‫للتغلي��ف الذك��ي إل��ى ‪ 39.7‬ملي��ار دوالر والذي‬

‫يتزاي��د إل��ى مع��دل نمو س��نوي مركب بنس��بة‬ ‫‪ 4.8%‬من��ذ ع��ام ‪ 2014‬وحت��ى ‪ ،2020‬وهو أعلى‬ ‫بكثي��ر من نمو الطلب الكل��ي على التغليف‪ .‬إن‬ ‫الفرص التي تقدمها ال نهاية لها‪ .‬وإذ يتم تعريفها‬ ‫بأنه��ا مجموعة م��ن تقنيات التغليف النش��طة‬ ‫والذكية وذات الجو المعدل‪ ،‬فإنها تقوم بجذب‬ ‫المستهلكين في نقطة شراء وتبني ً‬ ‫والء للعالمة‬ ‫التجاري��ة وتدع��م أس��لوب االرتق��اء بالصفقة‬ ‫والمبيعات المتبادلة‪.‬‬ ‫فعل��ى س��بيل المث��ال يوف��ر التغلي��ف الذك��ي‬ ‫بالفع��ل وظائ��ف كالتحك��م في الرطوب��ة ولكن‬ ‫هذا قد يذهب أبعد من ذلك بابتكارات مثل جو‬ ‫ً‬ ‫َّ‬ ‫المعدل (‪ )MAP‬الذي سيشهد طعاما‬ ‫التغليف‬ ‫ً‬ ‫مغلف��ا بغ��ازات خالي��ة م��ن األوكس��جين لمنع‬ ‫فس��ادها‪ .‬وع�ل�اوة على ذلك في المس��تقبل قد‬ ‫ّ‬ ‫يمكن التغليف الذكي المس��تهلكين من زيادة‬ ‫القيمة الغذائية مباش��رة لسلة التسوق الكاملة‬ ‫أكثر من مجرد عرض مادة منفردة‪.‬‬ ‫ولك��ن ليس قطاع التجزئة والبقالة فحس��ب هو‬ ‫المعد لالس��تفادة من نمو صناعة التغليف في‬ ‫المس��تقبل‪ ،‬إن ازدياد انترنت األش��ياء (شبكة‬ ‫اتصال ألشياء من الحياة اليومية) والتقدم في‬ ‫مجال الحوس��بة المتنقلة وتقني��ة الواقع المعزز‬ ‫للرقاقات الراديو الس��لكية وأجهزة االستش��عار‬ ‫قام��ت بزي��ادة مجال التغليف من كونه ش��يء‬ ‫ً‬ ‫يحمي المنتج ببس��اطة ليصبح شيئا يتواصل‬ ‫ً‬ ‫حقا مع المس��تهلكين‪ .‬وحتى في مجاالت مثل‬ ‫التصمي��م والتصنيع فإنه يمكن للمس��تهلكين‬ ‫االس��تفادة من ابتكارات التغليف الذكي‪ ،‬على‬ ‫س��بيل المث��ال يمكن تبس��يط مش��اريع البناء‬ ‫الذات��ي بش��كل هائ��ل‪ ،‬تخي��ل مس��ح باركود‬ ‫تغلي��ف ورؤي��ة نس��خة ثالثي��ة األبع��اد لبن��اء‬ ‫مخططك‪.‬‬ ‫وس��يقوم التغلي��ف الذكي كذلك ب��دور هام في‬ ‫حماية النمو المتوقع لقط��اع التغليف ذو القيمة‬ ‫ً‬ ‫العالية والذي سيش��هد وفقا لـ ‪ PIRA‬زيادة أكثر‬ ‫ً‬ ‫من قيم��ة اثني عش��ر ضعفا بي��ن عامي ‪2019‬‬ ‫و‪ 2024‬حي��ث س��يتم تقييم��ه بم��ا يف��وق ‪49.5‬‬ ‫مليار دوالر‪ .‬على س��بيل المثال ف��إن ابتكارات‬ ‫لص��ق العالمة لغرض األمن ومنع االحتيال إلى‬ ‫جانب الق��درة على تتبع البضائ��ع ذات القيمة‬

‫العالية من التطوير إلى نقطة االس��تعمال يجب‬ ‫أن يك��ون لها تأثير هام على الق��درة على توليد‬ ‫األشياء المزيفة‪.‬‬ ‫وم��ع اتجاه��ات توجي��ه الطل��ب عل��ى الس��لع‬ ‫االس��تهالكية كح��زم ترويجي��ة إضافي��ة‬ ‫وإضاف��ات للعالم��ة التجاري��ة لضم��ان والئهم‬ ‫َّ‬ ‫معدة لتكون إحدى أكثر‬ ‫فإن صناعة التغليف‬ ‫ً‬ ‫ً‬ ‫هذه االتجاهات إبداعا وابتكارا في المستقبل‪.‬‬ ‫والتق��دم ف��ي تكنولوجي��ا الطباع��ة س��يحطم‬ ‫الحواجز السابقة البتكارات التغليف (مع النظر‬ ‫إلى تنوع المنس��وجات التي يمكن اس��تخدامها‬ ‫اآلن واالس��تبدال المتزاي��د للمع��دن والزج��اج‬ ‫بالبالستيك)‪ ،‬فنحن نش��هد بشكل متزايد أن‬ ‫السوق ذو القيمة العالية يحرك التغليف الثالثي‬ ‫األبعاد المعد بناء على الطلب على نطاق واسع‬ ‫م��ع التصاميم ذات الم��دى القصير وتصاميم‬ ‫المرة الواحدة على سبيل المثال‪.‬‬ ‫وستس��تمر تقني��ات الطباع��ة الرقمي��ة م��ن‬ ‫تمكي��ن تحقي��ق عدد م��ن تصامي��م التغليف‬ ‫المبدع��ة وخاص��ة ف��ي عوال��م التخصي��ص‬ ‫والتشخيص وفي حين استمرارها بالتطور فإن‬ ‫ً‬ ‫الطباعة الرقمية س��وف تدعم نطاقا أوسع من‬ ‫التطبيق��ات مث��ل زخرفة الكرت��ون القابل للطي‬ ‫وتقليص األكمام والصفائ��ح األنبوبية‪ .‬وكونها‬ ‫ُ‬ ‫��د َرت أن تصل إل��ى ‪ 7.3‬ملي��ار دوالر في عام‬ ‫ق ِّ‬ ‫‪ ،2013‬فإن��ه م��ن المتوق��ع أن تص��ل الطباع��ة‬ ‫الرقمي��ة لس��وق التغليف إل��ى ‪ 15.3‬مليار دوالر‬ ‫بحل��ول ع��ام ‪ .2018‬وسيس��تمر التق��دم ف��ي‬ ‫التكنولوجيا بدفع مواد جديدة إلى السوق على‬ ‫ً‬ ‫نحو أكث��ر تك��رارا وبوتيرة أس��رع بكثير من أي‬ ‫وقت مضى‪.‬‬ ‫وفي حين أن العالمات التجارية تس��عى لتوفير‬ ‫أش��كال جديدة ومواد جدي��دة وألوان إضافية‬ ‫ً‬ ‫وأكثر تميزا وتصاميم مدى قصير لتمييزها عن‬ ‫المنافس��ة وجذب المس��تهلكين‪ ،‬فإن الحاجة‬ ‫لمتغي��رات تغلي��ف أكب��ر والمزي��د م��ن تقنيات‬ ‫تغلي��ف متع��ددة الجوانب س��تزداد‪ .‬وس��يتم‬ ‫وضع م��زودي خدم��ة الطباعة الذي��ن يركزون‬ ‫عل��ى دوافع إنفاق المس��تهلكين بش��كل مثالي‬ ‫لدع��م نمو هذا القطاع‪ .‬حتى أنه يمكننا أن نرى‬ ‫أهمية تخطي التغليف للمنتج في المستقبل‪.‬‬

‫‪48‬‬

‫آراء‬

‫هل يصل عصر الطباعة‬ ‫الذهبي إلى نهايته؟‬ ‫تتعالى التساؤالت مع ازدياد احتالل وسائل التواصل االجتماعيةمكانة‬ ‫ّفعالة في مجتمعاتنا ليس كأي وقت سبق‬ ‫رود هايز‬

‫‪ME‌Printer November 2016‬‬

‫رود هايز لطالما كان على رأس العديد من‬ ‫المجالت التجارية من مثل ‪ British Printer‬و‬ ‫‪ ،Printing World‬وكخبير في مجال العمل مع‬ ‫المطابع‪ ،‬عمل هايز مع مجلة مي برنتر منذ بداية‬ ‫إصدارها‪ ،‬وهو شخصية معروفة في مجمل‬ ‫فعاليات الصناعة في جميع أنحاء العالم‪ .‬وال يزال‬ ‫يعمل بوصفه استشاري للصناعة‪ .‬كما أنه يكتب‬ ‫بانتظام لمجلة مي برنتر وعدد من أهم المجالت‬ ‫التجارية االوروبية‪.‬‬

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‫ّ‬ ‫كلما نوقش��ت فوائد الطباعة ومستقبل الكلمة‬ ‫المطبوعة تبدأ المش��اعر باالخت�ل�اط ببعضها‪،‬‬ ‫فالكلم��ات المرتبةبعناي��ة عل��ى ورق��ة لتثقيف‬ ‫قارئه��ا ق��د ُت ّ‬ ‫ح��ول بس��هولة إلى خط��اب يكون‬ ‫مص��در النعدام الثق��ة وتأجي��ج العدائية‪ .‬لكن‬ ‫ليس��ت الطباعة ُ‬ ‫المالم��ة هنا‪ ،‬ألنه��ا كانتلقرون‬ ‫ع��دة الوس��يلةالمثالية لنش��ر األف��كار‪ ،‬الجيدة‬ ‫منها والسيئة‪ ،‬إلى أعداد متزايدة من ّ‬ ‫القراء‪.‬‬ ‫بدأت التس��اؤالت تتعالى بشأن فعالية الكلمة‬ ‫المطبوع��ة كوس��يلة للتواص��ل‪ ،‬والس��بب هو‬ ‫ال��دور األكثر فعالية من ذي قب��ل الذي تؤديه‬ ‫وس��ائل التواصل االجتماعية في مجتمعاتنا‬ ‫الي��وم ‪ .‬فهل يصل عصر الطباع��ة الذهبيإلى‬ ‫نهايت��ه؟ هل ي��دق دخول الرقمن��ة و أصناف‬ ‫نق��ل المعلوم��ات اإللكتروني��ة ناق��وس موت‬ ‫الطباعة؟ هل أذن الوقت ليتراجع دور الطباعة‬ ‫ف��ي نق��ل األف��كار وبي��ع المنتج��ات‪ ،‬ونق��ل‬ ‫المعلوم��ات والمعرف��ة؟ ه��ذا ممك��ن‪ -‬لكنني‬ ‫أشك في ذلك‪.‬‬ ‫ً‬ ‫ف��ي الحقيق��ة‪ ،‬م��ن الممكن الق��ول ب��أن فجرا‬ ‫ً‬ ‫ً‬ ‫جدي��دا على وش��ك الب��زوغ‪ ،‬جالبا مع��ه ازدياد‬ ‫ً‬ ‫مس��توى‬ ‫عل��ى طل��ب الطباعة بص��ورة تحقق‬ ‫ً‬ ‫معينا من الربحية لم نظنها ممكنة في السابق‪.‬‬ ‫ٌ‬ ‫معق��د بعض‬ ‫هن��اك تعلي��ل له��ذا التنب��ؤ ولكنه‬ ‫ً ً‬ ‫الشيء‪ ،‬ولكن كفيل ليكون منهال غنيا لألفكار‪.‬‬ ‫مصطل��ح "وس��ائل التواص��ل االجتماعي��ة"‬ ‫ً‬ ‫أصبح منتش��را في كل م��كان‪ ،‬ولكن عند أخذ‬ ‫نظ��رة تحليلية عن كثب س��نجد ع��دة دالئل‬

‫واضحة تش��ير إل��ى صعوبات يواجهها س��ادة‬ ‫وس��ائل التواصل االجتماعي في تحقيق أرباح‬ ‫ً‬ ‫حقيقي��ة م��ن رأس الم��ال ُ‬ ‫المس��تثمر‪ ،‬علما أن‬ ‫ّ‬ ‫ق��وات الس��وق في مواجه��ة وس��ائل التواصل‬ ‫االجتماعي��ة تختل��ف ع��ن تل��ك الت��ي تواج��ه‬ ‫ً‬ ‫الصناعة المطبعية حاليا‪.‬‬ ‫ّ‬ ‫ً‬ ‫التعابي��ر الت��ي يس��تخدمها م��رارا المعلقي��ن‬ ‫الصناعي��ن عن��د وص��ف عائ��دات وس��ائل‬ ‫التواص��ل االجتماع��ي التي يزوده��ا المالكين‬ ‫"مخيب��ة لآلمال"‪ ،‬على س��بيل المث��ال‪ :‬بدأت‬ ‫ً‬ ‫ً‬ ‫ُتظه��ر ش��ركة "أب��ل" ألول م��رة هبوط��ا كبي��را‬ ‫للعائ��دات ف��ي ع��دة مراك��ز تجاري��ة‪ ،‬ويق��ال‬ ‫ستنفق"أمازون" كل األموال التي تكسبها على‬ ‫ً‬ ‫نفس��ها‪ ،‬وال تفك��ر أبدا بـ "ياه��و" فقد أصبحت‬ ‫م��ن الماضي‪ ،‬كما ال تنس��ى ذكر "تويتر" الذي‬ ‫كان ف��ي ي��وم م��ن األياممرك��ز ه��ذا االزده��ار‬ ‫الشبكي الثاني‪.‬‬ ‫في إحدى مالحظات المعلق" ريتشردويندسور"‬ ‫يق��ول‪" :‬تويت��ر" ي��ؤدي وظيفته بش��كل ممتاز‪،‬‬ ‫ً‬ ‫ولكن هذا المحراب ُم ّول بشكل جيد جدا األمر‬ ‫ً‬ ‫الذي لم يترك مجاال ألي نمو حقيقي"‪ .‬مايعنيه‬ ‫ه��و أن وس��ائل التواص��ل االجتماع��ي‪ ،‬أمثال‬ ‫"تويتر" و"فيس��بوك" و"إنستغرام"‪ ،‬وهي وسائل‬ ‫مناس��بة ل حم�ل�ات التروي��ج الت��ي تتضم��ن‬ ‫الطباع��ة والتطبيق��ات الرقمي��ة‪ ،‬ق��د أنش��أت‬ ‫خوارزميات تس��تهدف المستهلك النهائي بدقة‬ ‫وبفعالية على عدة أصعدة من التدخل‪ ،‬حيث‬ ‫ً‬ ‫أصبح التس��ويق اآلن تنافس��يا إل��ى حد كبير‪،‬‬

‫فقد أصبح ممكن للمطبع��ة توزيع ‪ 3000‬ظرف‬ ‫ّ‬ ‫بريدي وتوقع معدل استجابة بنسبة ‪.30%‬‬ ‫على الرغم من كونه رائد خدمات قطاع وسائل‬ ‫التواصل االجتماعي‪ ،‬لكن" فيس��بوك" سيبلغ‬ ‫الذروة ‪،‬كحال ش��ركة "أبل"‪ ،‬ثم يش��عر بعدها‬ ‫ببوادر العائدات المتناقصة‪.‬‬ ‫ً‬ ‫من الواضح أنه ينتظر الطباعة سوقا للنمو‪،‬ألن‬ ‫الناس س��يظلون يفضلون قراءة رس��الة واردة‬ ‫من خالل ورقة على قراءتها من الشاشة‪ً ،‬‬ ‫مثال‪:‬‬ ‫إذا كنت قد ذهب��ت برحلة بحرية في الماضي‪،‬‬ ‫فاألكي��د بأن��ك ُ‬ ‫س��تمطر برس��ائل الكتروني��ة‬ ‫ح��ول رحالت بحري��ة مغرية أخ��رى‪ ،‬ولكن في‬ ‫أمري��كا وأوروبا من أج��ل كل رس��الة الكترونية‬ ‫تصلكح��ول رحل��ة بحرية‪،‬س��يصلك ظرف��ان‬ ‫ً‬ ‫بريديان أو ثالثة إلى صندوقك البريدي يوميا‪.‬‬ ‫ً‬ ‫فكر باألمر‪ ،‬إن كان التس��ويق اإللكتروني جيدا‬ ‫ً‬ ‫إذا َ‬ ‫ل��م جلبة الطباعة؟ الس��بب‬ ‫له��ذه الدرجة‪،‬‬ ‫بسيط‪ ،‬تستطيع خوارزميات وسائل التواصل‬ ‫االجتماع��ي فلت��رة القوائم البريدي��ة المطبوعة‬ ‫حت��ى أبس��ط التفاصي��ل مث��ل ل��ون عيني��ك‪،‬‬ ‫مما يس��مح بتضييق وتخصي��ص مواصفات‬ ‫الجمه��ور المس��تهدف فس��تصبح الم��واد‬ ‫ً‬ ‫المطبوعة سهاما دقيقة اإلصابة‪.‬‬ ‫ّ‬ ‫أي أخصائ��ي طباعة ُمس��لح بمجموعة جيدة‬ ‫م��ن أدوات الطباعة الرقمية وأدوات األوفس��ت‬ ‫س��يكون بي��ن يديه س�ل�اح دقيق كه��ذا‪ ،‬لذلك‬ ‫نصيحت��ي ل��ك أن تب��دأ وتس��تغل وس��ائل‬ ‫التواصل االجتماعي حتى أخر رمق‪.‬‬

‫بش��راكة مع عائل��ة الظهيري حيث عمال على إطالق ش��ركة"جفن‬ ‫استابلشمنت" ُلتصبح بعد ذلك الشهيرة "جيفن غرافيكس"‪.‬‬ ‫يتذك��ر رم��زي بداية الش��ركة التي قامت على طاق��م مؤلف من ‪7‬‬ ‫أش��خاص ورأس الم��ال مكون من مخ��زون من ال��ورق‪ ،‬ويقول‪:‬‬ ‫اعتدت أن أتج��ه من أبو ظبي إلى دبي وس��يارتي محملة بالورق‬ ‫على الط��رق الخطرة حينئذ‪ ،‬كما كنت اضطر في بعض األحيان‬ ‫للقي��ام به��ذه الرحل��ة مرتان‪ .‬لق��د كن��ت المدير‪ ،‬والمحاس��ب‪،‬‬ ‫والعام��ل‪ ،‬كل ذلك في آن واح��د‪ ،‬ولكنها كان��ت البداية الحقيقة‬ ‫لمسيرتي المهنية‪.‬‬ ‫بع��د مض��ي ‪ 3‬عق��ود‪ ،‬وف��ي الذك��رى ال��ـ‪ 35‬إلط�ل�اق ش��ركة جفن‬ ‫ّ‬ ‫غرافيكس في دبي‪ ،‬أكد رم��زي على دور العمل الدؤوب‪ ،‬والمثابرة‬ ‫في قصة نجاح الشركة‪ ،‬حيث أثنى على التزام وتفاني موظفيه‪.‬‬ ‫وأكمل ً‬ ‫قائال‪ :‬إن كنا ناجحين اليوم‪ ،‬فإن ذلك بفضل الناس الذين‬ ‫عملوا معن��ا منذ بدايتن��ا‪ ،‬وقدموا جهودهم كامل��ة إلنجاز األعمال‬ ‫المس��ندة إليه��م‪ .‬مررنا بسلس��ة من األوق��ات الجيدة والس��يئة‪،‬‬

‫ولك��ن بتعاوننا تجاوزنا كل األزمات االقتصادية‪ ،‬وتقلبات العملة‪،‬‬ ‫والكس��اد االقتصادي‪ ،‬ليس ذلك فحس ��ب بل رأينا الش ��ركة تنمو‬ ‫بس��رعة غير مس��بوقة‪ .‬وعلى مدى كل هذه السنين‪ ،‬شيء وحيد‬ ‫لم يتغي��ر وهو العالقة التي تربطنا وثقتن ��ا ببعضنا البعض‪ .‬أنا اآلن‬ ‫راض وس��عيد ألنن��ا م��ع كل ه ��ذا اس ��تطعنا ايج ��اد الحل ��ول لكل‬ ‫ٍ‬ ‫المش��اكل الت��ي واجهتنا بالرغم م ��ن صعوبة األم ��ر‪ ،‬لكننا نجحنا‬ ‫بفضل اهلل‪.‬‬ ‫في إحدى مقابالته المؤخرة مع مجلة "مي برنتر"‪ ،‬اس ��تذكر رمزي‬ ‫نجاح��ه وأمنياته لمس��تقبل "جيفن جرافيك ��س" ولخصها بقوله‪:‬‬ ‫تخرج��ي م��ن الجامعة األمريكي ��ة في بيروت كان أفضل األش ��ياء‬ ‫الت��ي حصلت لي‪ ،‬لك��ن مصدر فرحتي األكب ��ر كان معرفتي للعدد‬ ‫الكبير من العائالت التي مازالت تس ��تفيد حتى اآلن من مشاريعي‪.‬‬ ‫يزداد ش��عوري بالرضا م��ع تقدم موظفيني ف ��ي حياتهم‪ .‬ثم ختم‬ ‫ّ‬ ‫قوله ّ‬ ‫قائال‪ :‬أنا مس��رور‪ ،‬وكلي إيمان راس ��خ بأن "جفن جرافيكس"‬ ‫ستستمر حتى بعد رمزي كتيلي‪.‬‬

‫‪ME‌Printer November 2016‬‬

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‫ً‬ ‫وداعا الى رائد صناعة الطباعة‬

‫‪ME‌Printer November 2016‬‬

‫رمزي نيكوال كتيلي (‪)2016-1940‬‬

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‫رم��زي نيك��وال كتيل��ي‪ ،‬كان كل ما هو رائ��ع وعظيم ف��ي الصناعة‬ ‫المطبعي��ة ف��ي الش��رق األوس��ط‪ ،‬فق��د جس��د الش��غف‪ ،‬والريادة‬ ‫َ‬ ‫األعم��ال‪ ،‬وروح القي��ادة‪ ،‬فل��م تخلو مس��يرته من العم��ل الدؤوب‬ ‫والرؤي��ة المس��تقبلية‪ ،‬وكان مص��در اإلله��ام للتف��وق بالنس��بة‬ ‫لموظفيه‪ ،‬وزمالئه‪ ،‬وحتى المزودين والزبائن‪ ،‬خالل مس��يرته التي‬ ‫دامت أربعة عقود في صناعة الفنون التصويرية‪.‬‬ ‫ول��د رم��زي في الناصري��ة في فلس��طين‪ ،‬وترعرع ف��ي لبنان حيث‬ ‫تخ��رج من الجامعة األمريكية في بيروت‪ ،‬وبدأ مس��يرته في مجال‬ ‫الطباع��ة من خ�ل�ال عمله في قس��م مبيعات مع��دات الطباعة في‬

‫ش ��ركة "ناش ��يونال كاش رجس ��تر "‪ ،‬ومن خالل جلس ��ات تدريبه‬ ‫اس ��تطاع أن يحيط بصناعة الفن ��ون التصويرية‪ .‬في ذلك الوقت‪،‬‬ ‫كان رم ��زي من األوائ ��ل القليلين في الش ��رق األوس ��ط ممن تلقوا‬ ‫ّ‬ ‫مصنع معدات الطباعة‪.‬‬ ‫التدريب المباشر من قبل‬ ‫ث ��م دفعت ��ه الحرب األهلي ��ة في لبنان الت ��ي اندلعت في س ��بعينات‬ ‫الق ��رن الماض ��ي‪ ،‬إلى التطلع إل ��ى دول مجلس التع ��اون الخليجي‬ ‫للحص ��ول عل ��ى فرص جدي ��دة‪ ،‬هذا الق ��رار ق ��اده لالنضمام إلى‬ ‫شركة "غلف برينتينج سيرفيسيز" في سنة ‪ 1976‬ومقرها أبو ظبي‪.‬‬ ‫كانت سنة ‪ 1978‬نقطة تحول في مسيرة رمزي المهنية عند دخوله‬

‫اإلمارات‪ :‬الشيخ خليفة بن زايد آل نهيان يصدر القانون الوطني للقراءة‬ ‫يهدف القانون إلى دعم تنمية رأس المال البشري والمساهمة في بناء القدرات الذهنية‬ ‫والمعرفية ودعم اإلنتاج الفكري الوطني وبناء مجتمعات المعرفة في الدولة‬

‫المؤسسات المعنية ترجمة القانون إلى واقع"‪.‬‬ ‫ويكتس ��ب قانون الق ��راءة أهمية اس ��تثنائية كقانون‬ ‫ش ��امل عل ��ى المس ��توى الوطن ��ي إذ يب ��رز اهتم ��ام‬ ‫الدولة وقيادتها بالتنمية البش ��رية من الجوانب كافة‬ ‫وس ��عيها إلى تطوير األص ��ول الثقافي ��ة لمواطنيها بما‬ ‫يكفل إع ��داد وتأهيل أجيال قادرة على أن تؤس ��س‬ ‫إلرث فك ��ري إماراتي يمكن تطويره والبناء عليه على‬ ‫نحو يضمن أحقية الدولة احت�ل�ال مكانة بارزة بين‬ ‫اقتصادات الدول القائمة على اقتصاد المعرفة‪.‬‬ ‫ويض ��ع القانون الوطن ��ي للقراءة أط ��را ملزمة لجميع‬ ‫الجه ��ات الحكومي ��ة ف ��ي القطاع ��ات التعليمي ��ة‬ ‫والمجتمعي ��ة واإلعالمي ��ة والثقافي ��ة لترس ��يخ القراءة‬ ‫لدى كل فئات المجتمع بمختلف المراحل العمرية‪.‬‬ ‫ويغط ��ي القانون كل م ��ا يتصل بالق ��راءة من تطوير‬ ‫ونش ��ر وترويج وأنظمة داعم بما يضمن اس ��تمرارية‬ ‫جهود تكريس القراءة ومأسسة الجهد الثقافي العام‬ ‫وتواصل وتيرة زخمها‪.‬‬ ‫ويع ��زز القان ��ون التكامل بي ��ن القطاع ��ات والقوانين‬ ‫الرئيسية المعنية بالعلم والثقافة وهي قوانين التعليم‬ ‫وحقوق الملكية الفردية والنشر والمطبوعات‪.‬‬ ‫ويتس ��م القان ��ون بالوض ��وح عب ��ر تحدي ��د الجهات‬ ‫المعني ��ة بتطبيق مواده وتبيان أوج ��ه التعاون في ما‬ ‫بينه ��ا كما يوفر آلية تمكين محددة عبر وضع خطط‬ ‫تنفيذية تخضع للمتابعة والمراجعة‪.‬‬ ‫ويحس ��ب للقانون الوطني للقراءة أنه يش ��كل ريادة‬ ‫على أكث ��ر من صعي ��د‪ .‬إذ يجعل الق ��راءة حقا ثابتا‬ ‫ومتاحا للجميع يتم تكريس ��ه من ال ��والدة عبر توفير‬ ‫ثالث حقائ ��ب معرفية تغطي احتياج ��ات الطفل من‬ ‫مرحل ��ة الرضاع ��ة وحت ��ى الرابع ��ة م ��ن العم ��ر بواقع‬ ‫حقيبة كل عامين‪.‬‬ ‫ويط ��رح القانون ألول مرة مفهوم التطوع المعرفي من‬ ‫خالل تش ��جيع فئات المجتمع على تخصيص جزء‬ ‫من أوقاتهم للقراءة لكبار الس ��ن والمرضى واألطفال‬

‫وم��ن ف��ي حكمهم مم��ن يعجز ع��ن الق��راءة ضمن‬ ‫مقاربة تعكس رقيا حضاريا‪.‬‬ ‫ويس��عى القانون إلى تكريس الق��راءة كأحد المظاهر‬ ‫الثابت��ة ف��ي المراف��ق العام��ة ف��ي الدول��ة عب��ر إلزام‬ ‫المقاه��ي ف��ي المراكز التجاري��ة بتوفير م��واد للقراءة‬ ‫لمرتاديها‪.‬‬ ‫ويرس��خ احترام الكتاب كقيمة أساس��ية بين الطلبة‬ ‫يتعين صونه��ا وعدم إتالفها وإعادة اس��تخدامها أو‬ ‫التبرع بها ‪.‬‬ ‫ويرتق��ي القانون بالمنظومة التعليمية بحيث ال تكون‬ ‫منفصل��ة ع��ن الق��راءة التثقيفي��ة م��ن خ�ل�ال إلزام‬ ‫الم��دارس والجامع��ات بتطوي��ر مكتباتها وتش��جيع‬ ‫الق��راءة بين الطلبة عبر خطط س��نوية تضعها كافة‬ ‫المؤسسات التعليمية‪.‬‬ ‫ويع��د " القان��ون الوطني للقراءة " أول تش��ريع يعطي‬ ‫الموظ��ف الح��ق ف��ي الق��راءة التخصصي��ة ضمن‬ ‫س��اعات العمل الرس��مية بوص��ف الثقاف��ة المهنية‬ ‫أو التخصصي��ة ش��رطا لتطوي��ر األداء وتحس��ين‬ ‫اإلنتاجية‪.‬‬ ‫ويؤك��د القانون أهمية حفظ وأرش��فة اإلنتاج الفكري‬ ‫المقروء ف��ي الدولة ويطرح مفهوما مبتك��را للمكتبات‬ ‫العام��ة م��ن خ�ل�ال تش��جيع القط��اع الخ��اص على‬ ‫االستثمار في هذا المجال‪.‬‬ ‫ويس��تند إلى س��بعة مب��ادئ توجيهية تس��توجب‬ ‫مراعاته��ا وه��ي‪ :‬أن الق��راءة تنب��ع م��ن صمي��م‬ ‫المبادئ اإلس�ل�امية والموروث الثقافي والحضاري‬ ‫للدولة‪ .‬كما تش��كل العنصر األساس��ي لتحصيل‬ ‫العل��م وتعزيز اإلب��داع الفكري وبن��اء مجتمع قائم‬ ‫على المعرفة‪.‬‬ ‫وتمث��ل أيض��ا العام��ل الرئيس��ي لتطوي��ر الرصي��د‬ ‫الثقافي الوطني ودعم اإلنت��اج األدبي والفكري وتعزز‬ ‫الق��درة التنافس��ية واإلنتاجية للدول��ة وتعد المدخل‬ ‫األساسي لتعزيز قيم التسامح والسالم والتعايش‪.‬‬

‫‪ME‌Printer November 2016‬‬

‫أص ��در الش ��يخ خليف ��ة ب ��ن زاي ��د آل نهي ��ان رئيس‬ ‫دول ��ة اإلم ��ارات العربي ��ة المتح ��دة أول قان ��ون م ��ن‬ ‫نوع ��ه للقراءة يضع أطرا تش ��ريعية وبرامجا تنفيذية‬ ‫ومس ��ؤوليات حكومية محددة لترسيخ قيمة القراءة‬ ‫في دولة اإلمارات بش ��كل مس ��تدام‪ .‬وذلك في بادرة‬ ‫حضارية وتشريعية غير مسبوقة في المنطقة‪.‬‬ ‫يه ��دف القانون إلى دعم تنمية رأس المال البش ��ري‬ ‫والمس ��اهمة ف ��ي بن ��اء الق ��درات الذهني ��ة والمعرفية‬ ‫ودع ��م اإلنت ��اج الفك ��ري الوطن ��ي وبن ��اء مجتمع ��ات‬ ‫المعرفة في الدولة‪.‬‬ ‫وق ��ال الش ��يخ خليفة بن زاي ��د آل نهي ��ان إن القانون‬ ‫الوطني للقراءة س ��يعمل على مأسس ��ة الجهود كافة‬ ‫لترسيخ القراءة في المجتمع‪.‬‬ ‫وأك ��د رئي ��س الدول ��ة أن ه ��ذا القان ��ون يس ��تهدف‬ ‫االس ��تثمار ف ��ي اإلنس ��ان بالدرج ��ة األول ��ى ويرس ��خ‬ ‫ص ��ورة اإلم ��ارات كنموذج مله ��م في المنطق ��ة‪ .‬الفتا‬ ‫إلى أن هدفه جعل التعلم لكافة أفراد المجتمع مدى‬ ‫الحياة وتعزيز األصول الفكرية والثقافية لمواطنينا‪.‬‬ ‫واضاف أن القراءة والمعرفة أساس حقيقي للتطوير‬ ‫ف ��ي دولة اإلم ��ارات وال بد م ��ن تضافر الجه ��ود كافة‬ ‫إلنجاح هذا القانون‪ .‬وق ��ال أن " هدفنا إعداد أجيال‬ ‫يعملون من أجل تفوقنا وتحقيق رؤيتنا المس ��تقبلية‬ ‫لدولة اإلمارات "‪ .‬وأن اإلمارات منذ تأسيس ��ها عرفت‬ ‫قيم ��ة المعرفة والعلم والثقافة وس ��خرتها لما فيه خير‬ ‫الوطن والمواطن‪.‬‬ ‫من جانبه أعرب الش ��يخ محمد بن راشد آل مكتوم‬ ‫نائب رئيس الدولة رئيس مجلس الوزراء حاكم دبي‬ ‫عن اعت ��زازه وفخره بقانون الق ��راءة األول من نوعه‬ ‫ف ��ي الدولة والمنطقة حيث ق ��ال " القانون يأخذ قيمة‬ ‫حضاري ��ة كالق��راءة ويحوله ��ا إل ��ى مش ��روع حكومي‬ ‫متكامل "‪.‬‬ ‫واحتف ��ى بالقان ��ون الجدي ��د ف ��ي مكتب ��ه ف ��ي أب ��راج‬ ‫اإلم ��ارات بحض ��ور مجموع ��ة م ��ن الطلب ��ة األوائ ��ل‬ ‫والمتفوقي ��ن ف ��ي تح ��دي الق ��راءة العرب ��ي ف ��ي دولة‬ ‫اإلمارات‪.‬‬ ‫وأش ��ار الش ��يخ محمد بن راش ��د آل مكتوم إلى تميز‬ ‫قان ��ون الق ��راءة‪ .‬موضح ��ا "اس ��تندنا ف ��ي صياغ ��ة‬ ‫القان ��ون إل ��ى خب ��رات وتج ��ارب عالمي ��ة قانونية مع‬ ‫مراع ��اة أن تعكس مواده خصوصي ��ة إرثنا المحلي‬ ‫وهويتنا العربية"‪.‬‬ ‫وش ��دد على أن الق ��راءة حق لجميع أف ��راد المجتمع‬ ‫وه ��و حق يكفله القانون ويحميه منذ أن ينطق الفرد‬ ‫كلماته األولى‪.‬‬ ‫وقال أن القانون أول تشريع من نوعه يلزم الحكومة‬ ‫بالتدخل مبكرا لترس ��يخ القراءة عب ��ر توفير الحقيبة‬ ‫المعرفي ��ة للموالي ��د واألطفال‪ .‬واضاف "نس ��عى إلى‬ ‫نش ��ر الق ��راءة والمعرف ��ة ف ��ي كل مدرس ��ة وجامع ��ة‬ ‫ومؤسسة وبيت وفي كل أركان الدولة"‪.‬‬ ‫وأوضح بأن "هدفنا هو أن نجعل القراءة عادة يومية‬ ‫متأصلة في حياة المواطنين بحيث يكون من واجب‬

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‫األخبـــار‬

‫ً‬ ‫زيروكس تتصدر خدمات سير أعمال المستندات وفقا لتقريرمؤسسة ‪ IDC‬السنوي‬ ‫متخصصة في مجال إدارة سير أعمال المستندات‬ ‫والت ��ي اصبح ��ت بموجبه��ا خدم��ات س��ير العم��ل‬ ‫ً‬ ‫ً‬ ‫أساس��يا م��ن عناصر إنتاجها‬ ‫األوتوماتيكيةعنصرا‬

‫للعام الس ��ادس عل ��ى التوالي تواصل زيروك ��س ريادتها‬ ‫ف ��ي خدم ��ات الطباعةالم ��دارة وخدم ��ات س ��ير أعم ��ال‬ ‫المس ��تندات(‪)Document Workflow Services‬حي ��ث‬ ‫أعلنت مؤسسة‪ IDC‬ألبحاث السوق عن حصول شركة‬ ‫ً‬ ‫زيروكس على المرتبة األولى ف ��ي هذا المجال وفقا لتقرير‬ ‫‪ MarketScape‬الس ��نوي‪ ،‬وال ��ذي ق ��ام برصدوتحلي ��ل‬ ‫كاف ��ة نقاط الق ��وة والق ��درات التنافس ��ية الت ��ي تتميز بها‬ ‫الشركات العاملة في تقديم هذه الخدمات ‪.‬‬ ‫هذا وق ��د كانت ش ��ركة زيروك ��س الش ��ركة الوحيدة‬ ‫المصنعة ألجهزة الطباعة التي تم تقييمها كمؤسسة‬

‫وتحس ��ين عملياته ��ا عل ��ى م��دار تاريخه��ا الطويل و‬ ‫التي تعمل على مساعدة عمالء الشركة على تجنب‬ ‫المش ��اكل المتعلق ��ة ب ��إدارة المس��تندات‪.‬وقد ارجع‬ ‫تقرير مؤسس ��ة البيانات الدولية الس��بب في النجاح‬ ‫ال ��ذي حققت ��ه "زيروكس"إلى مجموعة م��ن العوامل‬ ‫عل ��ى رأسها‪:‬اس ��تراتيجية وخارط��ة طري��ق متطورة‬ ‫لتحس ��ين س ��ير العم ��ل‪ ،‬ويتضمن ذلك الش��راكات‬ ‫واإلدماج من أجل التوس ��ع المس��تمر‪ .‬باإلضافة إلى‬ ‫ح ��رص الش ��ركة المس ��تمر على تحس��ين مجموعة‬ ‫التطبيق ��ات الخاصة بأتمتة س��ير العملوالتي تخدم‬ ‫العدي ��د من الصناع ��ات والقطاع��ات المختلفة مثل‬ ‫التصني ��ع والخدم ��ات المصرفي��ة لألف��راد والتعليم‬ ‫العال ��ي والقطاع الحكومي والصح��ي وذلك عبر طرح‬ ‫‪ 29‬تطبيق جديد في االسواق التي تعمل بها‪.‬‬ ‫وتتضمن التحس ��ينات التي أضافتها زيروكس على‬ ‫خدمات إدارة سير العمل‪ :‬منهجية تقييم سير العمل‬ ‫والنم ��اذج المس ��اعدة للعملي��ات والمعالج��ة الذكية‬ ‫للمس ��تندات والمراجعةواعتم��اد النم��اذج‪ .‬فعل��ى‬ ‫س ��بيل المثال‪ ،‬س ��وف تس��اعد الع��روض الخاصة‬

‫باإلدارة الذكية لعمليات األعمال(‪ )iBPM‬على زيادة‬ ‫الحلول وسرعة تطوير التطبيقات مما يسمح بتسيير‬ ‫ً‬ ‫العمل وفقا الحتياجات الشركاء والعمالء‪.‬‬ ‫م��ن جانب��ه ص��رح ماي��ك فيلدم��ان ‪-‬رئي��س قطاع‬ ‫العملي��ات التجارية الكب��رى في زيروك��س أن"إدارة‬ ‫ش��ركة زيروكس لخدمات س��ير األعمال تمنح مزايا‬ ‫عدي��دة لمجموعة كبي��رة من الصناع��ات وإدارات‬ ‫األعم��ال داخل المؤسس��ات بدءا م��ن خفض عدد‬ ‫األوراق وتقلي��ل التكالي��ف وص��وال إل��ى تحس ��ين‬ ‫إنتاجي��ة العاملين وضمان حماي��ة وتأمين البيانات‬ ‫والمس��تندات"‪ .‬وأضاف"تمث��ل ريادتن��ا الممت ��دة‬ ‫لسوق خدمات الطباعةتطورنا القوي وتبنينا لحلول‬ ‫البرمجي��ات والخدم��ات التي تمن��ح عمالئنا أفضل‬ ‫المزايا"‪.‬‬ ‫الجدي��ر بالذك��ر أن مؤسس��ة‪ُ IDC‬تع��د أح ��د أكب ��ر‬ ‫المنظمات البحثي��ة وكل عام تق��وم المنظمة بتوفير‬ ‫دراس��ة ش��املة ح��ول اتجاه��ات س��وق تكنولوجيا‬ ‫المعلوم��ات واالتصاالت وأبرز الش��ركات العاملة في‬ ‫ه��ذا المجال وم��زودي الخدم��ات التكنولوجية‪ ،‬كما‬ ‫يه��دف هذا التقرير إلى تس��ليط الض��وء أيضا على‬ ‫أب��رز الش��ركات ف��ي مج��ال تقني��ات الطباع ��ة والتي‬ ‫تنجح في توسيع أعمالها والنمو في السوق‪.‬‬

‫‪th‬‬

‫اﻹﺳﺗﻔﺎدة ﻣن أﺷﮭر اﻟﻣﺎرﻛﺎت اﻟﻌﺎﻟﻣﯾﺔ اﻟﻣوﺟودة ﻓﻲ اﻟﻧﺳﺧﺔ اﻟﻌﺷرﯾن‪.‬‬ ‫ﻟﻘﺎء ﺻﻧﺎع اﻟﻘرار وﻗﺎدة اﻟﺻﻧﺎع اﻻﻗﻠﯾﻣﯾﯾن واﻟﻌﺎﻟﻣﯾﯾن‪.‬‬ ‫ﯾﺷﮭد اطﻼق ﻋدد ﻣن اﻟﺣﻠول ﻷﻋﻣﺎل اﻟﺗﻘﻧﯾﺔ اﻟﻣﺑﺗﻛرة ﻣن ﻣﺧﺗﻠف أﻧﺣﺎء اﻟﻌﺎﻟم‪.‬‬

‫اﻟﺗواﺻل ﻣﻊ أﺻﺣﺎب اﻟﺧﺑرة ﻓﻲ ﻣﺟﺎل اﻟﺷﺎﺷﺎت اﻟرﻗﻣﯾﺔ و طﺑﺎﻋﺔ اﻟﻧﺳﯾﺞ‬ ‫واﻟﻠوﺣﺎت اﻟرﻗﻣﯾﺔ واﻟﺗﺷطﯾب وﻗﺎدة ﺣﻠول ﺗﺟﺎرة اﻟﺗﺟزﺋﺔ ﺗﺣت ﻣﻧﺻﺔ واﺣدة‪.‬‬ ‫اﻹﺳﺗﻔﺎدة اﻟﻘﺻوي ﻣن ﻓرص اﻟﺗواﺻل ﻣﻊ اﻟرواد واﻟﻣﺧﺗﺻﯾن ﻓﻲ اﻟﻣﻌرض‪.‬‬

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‫وﯾﻌﺗﺑر اﻟﻣﻧﺻﺔ اﻟﻣﺛﺎﻟﯾﺔ ﻟﻧﻣو وﺗطوﯾر ﻓرص ﻋﻣﻠك ﺑوﺗﯾرة ﺳرﯾﻌﺔ ﺟدا‬ ‫اﻟﺗﺻﻣﯾﻣﺎت اﻻﻋﻼﻧﯾﺔ‬ ‫واﻟﻘﺎﻋﺎت و و و و ﻣرﻛز دﺑﻲ اﻟﺗﺟﺎري اﻟﻌﺎﻟﻣﻲ‪ -‬اﻻﻣﺎرات اﻟﻌرﺑﯾﺔ اﻟﻣﺗﺣدة‬ ‫و و ﯾﻧﺎﯾر‬ ‫‪. .‬‬ ‫اﻧﱰﻧﺎﺷﻴﻮﻧﺎل اﻛﺴﺒﻮ ﻛﻨﺴﻠﺘﺲ )ش ذ م م (‬ ‫ﺗﻮاﺻﻞ اﻟﻔﺮص‬

‫ﻋﻀﻮ ﰲ "ﻓﻠﻚ اﻟﻘﺎﺑﻀﺔ"‬

‫‪www.signmiddleeast.com‬‬

‫دبي للمستقبل و "آوتوديسك" تدعمان الطباعة ثالثية االبعاد‬

‫‪ME‌Printer November 2016‬‬

‫أك ��د محمد عب ��د اهلل القرقاوي نائ ��ب رئيس مجلس‬ ‫األمناء والعضو المنتدب لمؤسس ��ة دبي للمس ��تقبل‬ ‫أن اس ��تراتيجية دب ��ي للطباع ��ة ثالثية األبع ��اد التي‬ ‫أطلقها صاحب الس ��مو الش ��يخ محمد بن راش ��د آل‬ ‫مكت ��وم نائب رئي ��س الدول ��ة رئيس مجل ��س الوزراء‬ ‫حاك ��م دبي‪ ،‬والهادفة لتحويل دول ��ة اإلمارات و دبي‬ ‫لمرك ��ز عالم ��ي لتكنولوجي ��ا الطباع ��ة ثالثي ��ة األبعاد‬ ‫ستساهم وبشكل فعال في نمو السوق العالمي لهذه‬ ‫التكنولوجي ��ا المتوق ��ع أن تصل قيمتها الس ��وقية إلى‬ ‫‪ 300‬مليار دوالر بحلول عام ‪.2030‬‬ ‫وأض ��اف أن تكنولوجي ��ا الطباع ��ة ثالثي ��ة األبع ��اد‬ ‫ستخلق تغييرا جذريا ضمن القطاعات اآلكثر تأثيرا‬ ‫على حي ��اة اإلنس ��ان مث ��ل اإلنش ��اءات والمنتجات‬ ‫الطبية واالستهالكية وأن هذه التكنولوجيا أصبحت‬ ‫الي ��وم مح ��ط اهتمام كبرى ش ��ركات العال ��م ومراكز‬ ‫البح ��ث والتطوي��ر بهدف تس ��ريع دخولها لألس ��واق‬ ‫التقليدية والمساهمة في فتح أسواق جديدة لها‪.‬‬ ‫ج ��اءت تصريح ��ات الش ��يخ محم ��د ب ��ن راش ��د آل‬ ‫مكت ��وم بمناس ��بة توقيع مؤسس ��ة دبي للمس ��تقبل‬ ‫مذكرة تفاهم مع ش ��ركة أوتوديسك العالمية الرائدة‬ ‫في الهندس ��ة والتصميم وذلك بهدف توفير التمويل‬ ‫واالس ��تثمار ل ��رواد اآلعمال والش ��ركات الناش ��ئة في‬ ‫مج ��ال الطباع ��ة ثالثية األبع ��اد ّ ِمن خ�ل�ال صندوق‬ ‫" س ��بارك " االس ��تثماري التابع لش ��ركة أوتوديس ��ك‬ ‫حي ��ث وق ��ع االتفاقي ��ة م ��ن جان ��ب مؤسس ��ة دب ��ي‬ ‫للمستقبل سعادة س ��يف العليلي الرئيس التنفيذي‬ ‫للمؤسس ��ة فيما وقعها من جانب ش ��ركة آوتوديسك‬ ‫عمار هاسنبال الرئيس التنفيذي للمنتجات‪.‬‬ ‫وتأت ��ي ه ��ذه االتفاقي ��ة كخط ��وة عملي ��ة لالس ��تفادة‬ ‫م ��ن أح ��دث التقني ��ات لدع ��م "اس ��تراتيجية دب ��ي‬ ‫للطباع ��ة ثالثي ��ة األبع ��اد" الت ��ي تهدف إلى تس ��خير‬

‫ه ��ذه التكنولوجيا الواع ��دة لخدمة اإلنس ��ان وتعزيز‬ ‫ً‬ ‫ً‬ ‫مكانة دولة اإلمارات ودبي مركزا رائدا على مس ��توى‬ ‫المنطق ��ة والعال ��م في مج ��ال الطباعة ثالثي ��ة األبعاد‬ ‫بحلول عام ‪.2030‬‬ ‫وم ��ن جانبه قال س ��يف العليل ��ي إن دول ��ة اإلمارات‬ ‫ودب ��ي س ��باقة ف ��ي اعتم ��اد اس ��تراتيجية خاص ��ة‬ ‫بالطباع ��ة ثالثي ��ة األبع ��اد وإنش ��اء أول مكت ��ب ف ��ي‬ ‫العال ��م باس ��تخدام ه ��ذه التقني ��ة و الي ��وم نس ��عى‬ ‫م ��ن خ�ل�ال ه ��ذه الش ��راكة العالمي ��ة وغيره ��ا م ��ن‬ ‫الش ��راكات إلى إرس ��اء أس ��س قوية لبيئة استثمارية‬ ‫جذاب ��ة وخاصة ضم ��ن قطاع ��ات تكنولوجيا الثورة‬ ‫الصناعي ��ة الرابعة وخاص ��ة الطباعة ثالثي ��ة األبعاد‬ ‫تمهي ��دا لزي ��ادة مس ��اهمتها ف ��ي االقتص ��اد الوطن ��ي‬ ‫على الم ��دى المتوس ��ط والبعي ��د وأضاف س ��عادته‬ ‫ان االتفاقية ه ��ي جزء من "أجندة دبي المس ��تقبل"‬ ‫الت ��ي تدع ��م جهودن ��ا لتعزي ��ز مكانة دب ��ي كعاصمة‬ ‫عالمية لتكنولوجيا المس ��تقبل و منها الطباعة ثالثية‬ ‫األبعاد حيث س ��نتمكن من خالل صندوق "سبارك‬ ‫االس ��تثماري"من االس ��تفادة من اإلمكانات الهائلة‬ ‫وفرص النمو الواعدة لهذه التكنولوجيا وذلك بالعمل‬ ‫مع ش ��ركائنا العالميين لتحفيز اإلبتكار و إثراء سوق‬ ‫الطباعة ثالثي ��ة األبعاد بمنتج ��ات ذات جودة عالية‬ ‫ومشاريع جديدة توفر لنا فرصة التوسع بشكل أكبر‬ ‫في نطاق استخدام هذه التكنولوجيا‪.‬‬ ‫وبدوره قال عمار هاسنبال الرئيس التنفيذي للمنتج‬ ‫في أوتوديس ��ك ان دول ��ة اإلمارات العربي ��ة المتحدة‬ ‫في طليعة الدول التي تتبنى ثورة جديدة في تس ��ريع‬ ‫االعتم ��اد عل ��ى طرق التصني ��ع الرقمية بم ��ا في ذلك‬ ‫الطباعة ثالثية األبعاد حيث أنها ّ‬ ‫تقرب بين مجاالت‬ ‫التصمي ��م والتصني ��ع وكونن ��ا رواد في مج ��ال عملنا‬ ‫عل ��ى المس ��توى العالم ��ي فنح ��ن نتطلع إل ��ى تقديم‬

‫المساعدة إلنجاز هذا التغيير وتمكين رؤية مستقبل‬ ‫دب��ي م��ن خالل زي��ادة س��رعة التصني��ع المضاف‬ ‫ومستقبل صناعة األشياء‪.‬‬ ‫وف ��ي تعليقه عل��ى مذك��رة التفاهم بين أوتوديس��ك‬ ‫ومؤسس��ة دبي للمس��تقبل قال لؤي دهمش رئيس‬ ‫أوتوديس��ك ف��ي منطق��ة الش��رق األوس��ط يس��جل‬ ‫ً‬ ‫التق��دم التكنولوج��ي تط��ورا بوتي��رة س��ريعة وم��ع‬ ‫ً‬ ‫ه ��ذا التقدم ل��م يعد الخي��ال العلمي خي��اال بل ويتم‬ ‫تحويل��ه إلى واقع ملموس‪ ..‬ونس��ير في أوتوديس��ك‬ ‫برحلة مس��تمرة نحو المستقبل ونحو تغيير الطريقة‬ ‫االعتيادي��ة للتصمي��م والتصني��ع وتماش��يا مع رؤية‬ ‫دب��ي وقع��ت أوتوديس��ك ش��راكة مع مؤسس��ة دبي‬ ‫للمس��تقبل لتحفيز ث��ورة الطباعة ثالثي��ة األبعاد في‬ ‫دبي تزي��د هذه االتفاقية من إمكاني��ات هذا التحول‬ ‫الضخم الذي تغذي��ه رؤية دبي وخبراتنا الرائدة في‬ ‫مجال التكنولوجيا‪.‬‬ ‫وتتضم ��ن المذك ��رة قيام مؤسس ��ة دبي للمس ��تقبل‬ ‫بخلق قن ��وات وتحديد فرص اس ��تثمارية في الدولة‬ ‫والمنطق ��ة لصن ��دوق "س ��بارك" االس ��تثماري التابع‬ ‫لش ��ركة أتوديس ��ك والبالغة قيمت ��ه ‪ 100‬مليون دوالر‬ ‫وذل ��ك للمس ��اهمة في االس ��تثمار بش ��ركات الطباعة‬ ‫ثالثية األبعاد للمس ��اعدة في تعزي ��ز االبتكار في هذه‬ ‫الصناع ��ة كما س ��يتم العم ��ل على تحفيز الش ��ركات‬ ‫الناشئة في هذا المجال على مزيد من االبداع إلبتكار‬ ‫أفكار تسهم في إثراء سوق الطباعة ثالثية األبعاد من‬ ‫خالل برامج ومنتجات ومعدات جديدة أكثر تطورا‪.‬‬ ‫وس��تقوم ش��ركة أوتوديس��ك بالعم��ل عل��ى تقيي��م‬ ‫االبت��كارات الجدي��دة ف��ي مج��ال الطباع��ة ثالثي��ة‬ ‫ً‬ ‫األبعاد ف��ي المنطق��ة وتحدي��دا صندوق "س��بارك"‬ ‫االس��تثماري لدع��م الش��ركات الناش��ئة ف��ي مجال‬ ‫التكنولوجيا الخاصة بالطباعة ثالثية األبعاد‪.‬‬

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‫األخبار‬

‫شركة المعجم تسعى إلى إحداث ثورة في سوق الطباعة من خالل كانون‬

‫ً‬ ‫صفقة جديدة مع قطر تتناول أول طابعة‪ّ Arizona‬‬ ‫مسطحة عريضة القياس تضيف ابتكارا‬ ‫ومرونة إلى طباعة اإلعالنات‬ ‫مس � ّ�طحة عريض ��ة القي ��اس إل��ى قطر لتس��تخدمها‬ ‫ّ‬ ‫ش ��ركة اإلعالن ��ات المحلي��ة‪ .‬وس��تؤثر التكنولوجي��ا‬ ‫الجديدة على القرارات التسويقية للعالمات الفردية‪،‬‬ ‫ً‬ ‫ً‬ ‫بدءا من األقالم ووصوال إلى الحواس��يب المحمولة‪،‬‬ ‫وعل ��ى توضي ��ب البضاع��ة وعرضه��ا‪ ،‬والت��ي ب��ات‬ ‫باإلم ��كان تعديلها وإنتاجها هنا ف��ي الدوحة‪ .‬كذلك‪،‬‬ ‫س ��تتيح التكنولوجي ��ا الجدي��دة لش��ركة المعج��م‬ ‫الطباع ��ة على مختلف أن��واع المواد مثل األقمش��ة‪،‬‬ ‫والبالس ��تيك‪ ،‬والخش ��ب‪ ،‬والمع��ادن‪ ،‬والس��جاد‪،‬‬ ‫ّ‬ ‫واآلجر‪ ،‬وحتى الزجاج‪.‬‬ ‫كذل ��ك‪ّ ،‬‬ ‫ترس ��خ االتفاقية مكان��ة كان��ون الرائدة في‬ ‫مجال حل ��ول التصوير في قطر‪ّ ،‬‬ ‫وتعزز قيمة الس��وق‬ ‫ّ‬ ‫القط � ّ‬ ‫�ري إذ توف ��ر طابع ��ة ‪Arizona‬درج��ة عالية من‬ ‫ّ‬ ‫ّ‬ ‫والفردية‪.‬‬ ‫الحصرية‬ ‫من اليمين‪:‬‬ ‫محمد عباس‪ ،‬شركة المعجم‬ ‫جودت فايز‪ ،‬كانون‬

‫ّ‬ ‫وقع ��ت ش ��ركة المعج ��م اتفاقية م ��ع كانون الش ��رق‬ ‫األوس ��ط لفتح مجاالت إب ��داع وابتكار ونم � ّ�و جديدة‬ ‫أم ��ام الش ��ركة وعمالئه ��ا‪ .‬المعج ��م ش ��ركة إعالنات‬ ‫محلي ��ة تق � ّ�دم خدمات طباعة لقاء ثم ��ن للعمالء في‬ ‫الدوحة وخارجها‪.‬‬ ‫تن � ّ‬ ‫ّ‬ ‫االتفاقية على اس ��تقدام أول طابعة ‪Arizona‬‬ ‫�ص‬

‫ف ��ي هذا اإلطار‪ ،‬ق ��ال محمد عباس ش��ركة المعجم‪:‬‬ ‫"نح ��ن عم�ل�اء ل ��دى كان��ون من��ذ ‪ 10‬س��نوات وق��د‬ ‫ً‬ ‫ً‬ ‫فصال جديدا في‬ ‫اس ��تهللنا من خالل هذه االتفاقي��ة‬ ‫الث ��ورة التكنولوجي ��ة ف ��ي الدول��ة‪ .‬ستس��اعدنا آالت‬ ‫‪Arizona‬الجديدة والطابع��ات األخرى على اختراق‬ ‫مجاالت عدة مثل البناء‪ّ ،‬‬ ‫والفن الراقي‪ ،‬والتزيين‪".‬‬ ‫من جهته‪ ،‬قال هندريك فيربروغي‪ ،‬مدير التس��ويق‬

‫في كانون الش��رق األوس��ط وكانون ش��مال أفريقيا‬ ‫وأفريقيا الوسطى‪" :‬يشهد قطاع الطباعة والتوضيب‬ ‫ً‬ ‫ف��ي منطقة الش��رق األوس��ط وش��مال أفريقي ��ا نموا‬ ‫ّ‬ ‫ّ‬ ‫االبت��كاري‪ .‬تش��كل قطر‬ ‫بفع��ل ازدي��اد التوضي��ب‬ ‫ً‬ ‫ً‬ ‫سوقا أساسيا بالنس��بة إلى كانون‪ ،‬ويعكس افتتاح‬ ‫صالة كان��ون لحل��ول الطباع��ة المكتبي��ة‪ ،‬وصالة‬ ‫ّ‬ ‫المتخصصة ف��ي تقديم حلول‬ ‫الع��رض الجدي��دة‬ ‫األعمال‪،‬جهودن��ا الهادف��ة إلى تعزيز قط��اع الطباعة‬ ‫والتكنولوجي��ا ف��ي الدول��ة‪ .‬ويعتب��ر اس��تقدام أول‬ ‫ً‬ ‫إنجازا ً‬ ‫هائال بالنسبة إلينا‪،‬‬ ‫طابعة ‪ Arizona‬إلى قطر‬ ‫فنحن واثقون من أنه سيساعدنا ويخدم قطاعات‬ ‫ّ‬ ‫وسيوس��ع قاع��دة عمالء ش ��ركة‬ ‫مختلف��ة أخ��رى‪،‬‬ ‫المعجم‪".‬‬ ‫ّ‬ ‫المسطحة‬ ‫إلى جانب طابعة ‪Océ Arizona 318 GT‬‬ ‫عريض��ة القياس‪ ،‬س��تضع كانون في الشركةس ��ت‬ ‫ّ‬ ‫المخصص ��ة‬ ‫طابع��ات جدي��دة ف��ي المنطق��ة‬ ‫للطباع��ة لق��اء ثم��ن‪ .‬وتش��مل ه��ذه الطابع ��ات‬ ‫طابع��ة ‪ ImagePRESS C6011‬واح��دة‪ ،‬وطابع ��ة‬ ‫‪ ،ImagePRESS 600i‬وطابعت��ي ‪ImageRUNNER‬‬ ‫‪ ،ADV-8285‬وطابع��ة ‪،ImageRUNNER 6275i‬‬ ‫وطابعة ‪.ImageRUNNER C-5250i‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫آراء‬

‫األخب ــار‬ ‫شركة المعجم تسعى إلى إحداث ثورة في‬ ‫سوق الطباعة من خالل كانون‬ ‫صفقة جديدة مع قطر تتناول أول طابعة‬ ‫‪ّ Arizona‬‬ ‫مسطحة عريضة القياس تضيف‬ ‫ً‬ ‫ابتكارا ومرونة إلى طباعة اإلعالنات‬

‫‪55‬‬

‫دبي للمستقبل و "آوتوديسك" تدعمان‬ ‫الطباعة ثالثية االبعاد‬

‫‪54‬‬

‫زيروكس تتصدر خدمات سير أعمال‬ ‫ً‬ ‫المستندات وفقا لتقريرمؤسسة ‪ IDC‬السنوي‬

‫‪53‬‬

‫اإلمارات‪ :‬الشيخ خليفة بن زايد آل نهيان يصدر‬ ‫القانون الوطني للقراءة‬ ‫يهدف القانون إلى دعم تنمية رأس المال‬ ‫البشري والمساهمة في بناء القدرات الذهنية‬ ‫والمعرفية ودعم اإلنتاج الفكري الوطني وبناء‬ ‫مجتمعات المعرفة في الدولة‬

‫‪52‬‬

‫السنــة الثالثة عشرة ‪ /‬العدد ‪ / 141‬نوفمبر ‪2016‬‬

‫‪49‬‬

‫هل يصل عصر الطباعة الذهبي‬ ‫إلى نهايته؟‬ ‫تتعالى التساؤالت مع ازدياد احتالل‬ ‫وسائل التواصل االجتماعيةمكانة‬ ‫ّفعالة في مجتمعاتنا ليس كأي وقت سبق‬ ‫رود هايز‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫مدير النشر للمجموعة‬

‫مرتضى كريميان‬

‫‪48‬‬

‫أهمية الطباعة بالنسبة‬ ‫لمستقبلالتغليف‬ ‫ماثيو فولكنير‪ ،‬مدير تسويق أوروبي‬ ‫لمجموعة ‪ ،Wide Groupe‬كانون أوروبا‬

‫‪karimian@meprinter.com‬‬

‫هيئــة التح ــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫دينيس ماثيو‬ ‫‪Dennis@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪goujy@dircon.co.uk‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫ر ود هايز‬ ‫‪rod.hayes@me.com‬‬

‫المختصون المشاركون في التحرير‬

‫فرانك ر ومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪nhellmuth@flaar.org‬‬

‫آراء‬

‫تحية‬ ‫ً‬ ‫وداعا الى رائد صناعة الطباعة‬ ‫رمزي نيكوال كتيلي (‪)2016-1940‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬

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‫فوائد ستجنيها من حضورك معارض‬ ‫اللوحات والتصميمات الدعائية‬ ‫د‪ .‬نيكوالس هيلموث‪ ،‬فالر ريبورتس‬

‫مدير اإلعالنات‬

‫انيل نات ك ر‬ ‫‪+971 4 391 12 06‬‬ ‫‪meprinter@meprinter.com‬‬

‫مدير اإلنتاج‬

‫أحمد بوشي‬ ‫‪+971 4 391 12 07‬‬ ‫‪ahmed@meprinter.com‬‬ ‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 12 10‬‬ ‫‪+97 50 528 9267‬‬ ‫‪info@meprinter.com‬‬

‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫ُطبعت في مطبعة النسر للنشر‬ ‫وزعت من قبل شركة النسر للنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬ ‫‪7:17:09 PM‬‬

‫‪4/25/2011‬‬

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‫‪Gulf Print 01 new.pdf‬‬

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Let your imagination fly with print FESPA Eurasia | 8-11 December 2016 | CNR Expo Istanbul

Attend the most focused regional exhibition. See the latest technology for wide format digital printing, screen printing, textile printing, signage and garment decoration.

World Wrap Masters Partner

In Partnership With

THIS EXHIBITION IS ORGANISED UNDER THE PERMISSION OF TOBB ACCORDING TO THE LAW 5174.

Supremely consistent colour every time you print. Xerox Confident Colour makes it simple. With Confident Colour from Xerox, colour management is a thing of beauty—no matter how straightforward or complex the job. With the broadest portfolio of digital colour printers and presses in the industry, we offer a spectrum of colour management technologies. This, along with our consultants and training support, ensures you can embrace digital colour with confidence that satisfies every customer from page 1 to 1,000,000.

xerox.com