Merge Magazine October Issue

Lifestyle choices and disease Healthy diet reduces risk of cancer

A novel idea for charity Author Jessica Mckee raises funds with Piddle, Diddle Stuck in the Middle

An Inspiring Force

Lance Armstrong brings dedication, insight and survival to Edmonton

A fight against cancer

Determined to survive, Freda lives six years longer than expected

The power of Twitter

An event you won’t want to miss

Strategic and Tactful Leadership Trish Bronsch’s non profit initiatives impact thousands of women affected by breast cancer

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Volume 1 | Issue 7 | October 2010

This month...

Run for the Cure p. 16 The CIBC Run for the Cure sets off on October third with its 19th annual fundraising event

The Canada Safeway Foundation p. 20

A Fight Against Cancer

Stimulating dialogue to encourage growth

p. 4 Rita Hemmes-Davis and sister Freda stay strong till the end

Getting Youth Involved p. 22

Lifestyle Choices and Cancer

The YAC utilizes youth to strategize future goals and educate on new technologies and trends

p. 6 A healthy diet and lifestyle can help reduce the risk of developing cancer

Strategic and Tactful Leadership

Educating Women in their own Language p. 24

p. 8 Trish Bronsch’s non profit initiatives impact thousands of women affected by breast cancer

The Multicultural Breast Health Peer Educator Project supports immigrant women affected by breast cancer, with education and resources

Muscular Dystrophy Canada

An Inspiring Force

p. 26

p. 10

Paul McGonigal commits himself to raising funds and assisting those who suffer from Muscular Dystrophy

Lance Armstrong brings dedication, insight and survival to Edmonton

The Edmonton Woman’s Show

The Personal Decisions of Treatment p. 12

p. 31

The use of holistic, complementary and alternative medicine to fight cancer

A place for ladies to indulge

Genetics is Key to Understanding Cancer

A Novel Idea for Charity

p. 14

p. 33

Dr. Sarah Hughes and team make progress on exciting new research

Author Jessica McKee donates portion of profit to Alberta Firefighters Burn Camp

Research at its Finest

Merge Events Calendar

p. 15

p. 42

Dr. Cheeseman and research team condenses twenty five years to three

Dates and details for business, social and fundraising events around Edmonton

Front Cover: Trish Bronsch

Merge Magazine #203 - 15505 Yellowhead Trail Edmonton, AB T5V 1E5 selm@mergemag.ca www.mergemag.ca 780.732.3137

Oct

Cover Photo: Supplied by CBCF

Sherree Elm Managing Editor Christopher Dutchak Design & Layout Darryl Plunkie Webmaster

• 30,000 copies in circulation around Edmonton and areas • Found in Classified Media • Safeway racks • Select Sobeys racks

Sarah Kmiech Contributing Writer

Merge Magazine is a publication of AutoCanada Inc., and is offered with compliments to the public for the purposes of community, business and social networking. Why? ...because it’s a people business!

From The Editor...

B

ack by popular demand, the October issue of Merge is dedicated to women. Accomplishments, the places to be, and people to be rec-

ognized, are all a part of this issue. However the trials, challenges and victories that women face when battling breast cancer is our main focus.

Merge Magazine has allocated 20 pages in light of Breast Cancer month to educating, offering inspiration, and creating awareness of breast cancer; where research is, where the money goes, and how the disease affects people’s lives.

There are many questions that individuals have about breast cancer, and it is unclear if there will be definite answers. One thing that is clear, is that it affects every woman, whether they are diagnosed with cancer, or connected to someone who has been.

Women have a special place in the workforce: supporting roles, leading roles, creative roles, and kick-butt roles. They all contribute to the greater success of an organization.

Women entrepreneurs are unique as they push through challenges with drive and ambition, working towards a vision and satisfying their own sense of success. These women value the importance of relationships, and share common goals of growth and achievement. The support found within women’s business groups is priceless, as the power of

Sherree Elm Managing Editor

women working together is greater than any individual working for themselves.

October presents numerous opportunities to meet these women: The Fabulous at 50 Martini Party, Bossy Mama Business Flaunt, Edmonton’s Woman’s Show, The UnMarketing Event, and Over the Top Fashion Swap, all happening through October and November.

As Christmas approaches, Merge Magazine will be focusing on the people and organizations that support those in need; who lend themselves for the betterment of other people’s situations, and to offer joy and inspiration for those who struggle to find it. Please let us know if there is someone who should be recognized, or who is looking for support within a program or non-profit organization.

Thank you for reading Merge Magazine!

Sincerely,

Sherree Elm

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the community | A Fight Against Cancer

A FIGHT AGAINST

CANCER Story by Kristen Wagner

“It’s so unfair for somebody so young and full of life and who wanted to see her sons grow up and graduate and get married, and to be a grandmother.”

4

"

Y

ou just go through all the stages of

with three young children, Freda was

raising awareness about the disease

grief before you even lose some-

told she had a year and a half to live.

and how people must be conscious of

especially when someone is going

this prognosis. A proactive and curious

health, Hemmes-Davis realizes that

through chemo. They’re not thinking

patient, she did a great deal of research

many people need to be aware of the

very clearly. It’s hard to understand

and tried a number of alternative treat-

importance of continued research.

when someone is going through that.

ments in addition to what her oncologist

“There are naysayers in the community

You leave and shake your head and go,

prescribed. “She just did everything she

that say, ‘Oh, well, the drug companies,

‘Oh my, what is she doing? What is she

could to survive for her boys,” Hemmes-

they’ve probably already found the cure

saying? It’s so strange.’ ”

Davis said.

but they don’t want to release it to the

body, and you don’t know what to say,

Watching a loved one suffer is one

But Freda was unwilling to accept

Freda’s search took both her and

and take responsibility for their own

public,’ ” she said.

of the most painful experiences in life.

Hemmes-Davis to Mexico, where they

“Well, if you talk to the research

Sadly, for the families of the one in nine

came across a treatment that was not

scientists that I’ve talked to, (you realize)

women who will develop breast cancer

yet approved for use in Canada. When it

they have families too. They have people

in their lifetimes, Rita Hemmes-Davis’s

gained approval some months later, her

in their families who have gone through

story is all too familiar.

doctor prescribed it.

breast cancer, who they’ve lost to breast

Hemmes-Davis’s sister, Freda, was

Hemmes-Davis credits Freda’s proac-

cancer. So they are just as passionate

diagnosed with breast cancer in 1994.

tive search for alternative treatments

“You just feel so helpless and frus-

and unwillingness to give up hope for

trated,” Hemmes-Davis said of her own

giving her an extra six years of life. “I

initiatives, some more radical than oth-

experience with her sister’s illness. “It’s

think had she not started on something

ers, but Hemmes-Davis feels a variety

so unfair for somebody so young and

experimental, she wouldn’t have lasted

of avenues need to be explored in

full of life and who wanted to see her

as long.

the search to find a cure. “(The cure)

sons grow up and graduate and get married, and to be a grandmother.”

As a way to combat her feelings of helplessness, Hemmes-Davis joined the

“(That time made) a big difference,”

about this. This is their life’s work.”

The CBCF funds a variety of research

could be something as strange as how

Hemmes-Davis said, her voice breaking.

penicillin was discovered, with bread

“Her son got to know her.”

mold. Who knows where the cure is

It is for this reason that she feels so

going to come from? It could come from

board of directors of the then Alberta

strongly about the CBCF’s mission to

some obscure animal in the ocean, or a

Breast Cancer Foundation. She spent

fund innovative research. Each year the

sponge, or a coral.”

four years as the chair of the regional

CBCF Run for the Cure attracts hundreds

board. After the Alberta Foundation

of thousands of volunteers, who, in

research because of the diversity of the

became part of the Canadian Breast

2009, raised $26.5 million for breast

cancer itself. “The frightening thing that

Cancer Foundation, she spent two years

cancer research.

a lot of people don’t know is that with

as vice-chair.

When she was unable to visit her ill

And while the CBCF and the Run for the Cure have also succeeded in

It is important to fund a variety of

breast cancer, it’s not just one cause, it’s not just one cure,” Hemmes-Davis

sister in Calgary, working to help find a

said. “I was told there were at least 13

cure gave her the feeling that she was

different kinds of breast cancer. So how

doing something to help. “We can’t all be research scientists and oncologists,” she said. “(Working for the foundation) gives us some positive things that we can do, instead of just crying.”

Freda’s fight with cancer began when she was pregnant with her third son.

She underwent a biopsy in her third

“Well, if you talk to the research scientists... they have families too. They have people in their families who have gone through breast

trimester; but due to her pregnancy,

cancer, who they’ve lost to

doctors were unable to give her enough

breast cancer. So they are

anesthetic to remove the entire mass.

After giving birth she underwent a par-

just as passionate about this.

tial mastectomy. At just 37 years old, and

This is their life’s work.”

do you find a cure for all 13 at once? You have to focus on the different kinds.”

For that reason, the CBCF and people like Rita Hemmes-Davis will continue to search for a cure and an end to suffering inflicted by breast cancer and lives like Freda’s, which was tragically cut short.

“My sister never gave up,” Hemmes-Davis said. “Even a week before she died, she never gave up. That was the hardest part, knowing how she really fought to live.

“And I know she was proud of me for doing what I could.”

5

the community | Lifestyle Choices & Cancer

Lifestyle Choices & Cancer

A healthy diet and lifestyle can help reduce the risk of developing cancer

Story by Krista D. Ball

O

urs is a fast world. We juggle jobs and bills and kids. According to Statistics Canada, Canadians

have an average daily commute distance of 7.6 km,

• Lung cancer is the leading cause of cancer death in Alberta.

• Diets high in fat, red meat and processed

tacking on even more time away from home. Finding

meats have been linked to increased risks of

time to eat properly and exercise is more than just a

colorectal cancer.

challenge; it seems near impossible most days.

Yet, to give our bodies the best defence against

Ouch.

With a list of statistics like that, it seems over-

illness, including cancer, eating and living well is

whelming to be able to make the changes neces-

something we need to give top priority to. Dieti-

sary to reduce you and your family’s risk of cancer.

cians of Canada believe that lifelong healthy

However, since many of the contributing factors

eating can play a role in cancer prevention.

are lifestyle choices that we all control, that means

The Canadian Cancer Society states as

the power is in our own hands!

many as one third of all cancers may be

The WCRF and CCS list sev-

related to what we eat, drink, and

eral ways that individuals

how we live. There is increas-

can live healthier life-

ing evidence that a healthy

styles to prevent cancer.

diet and lifestyle can help

Maintain a healthy

reduce the risk of develop-

weight.

ing cancer.

By using sensible

In the World Cancer

eating choices (no fad diets)

Research Fund’s 2007 study,

and an active lifestyle, you can

they show physical activity

help reduce your risk for cancer. Aim

protects against some cancers, and that sedentary ways of life are amongst the causes for certain cancers.

WCRF points out that the diets most protective

for one hour of light activity (walking the dog, gardening) or 30 minutes of moderate activity (jogging, cycling) every day. Not sure what weight you should be? Ask your family doctor.

against cancer are mainly compromised of plantbased foods, not meats.

The World Health Organization points out that

• Make healthy food choices Is your diet relying on hamburgers, hot dogs, and

there are more than 100 types of cancer and that

fries? Is the parsley garnish at a restaurant the only

any body part can be affected. In 2004, cancer ac-

time a green vegetable graces your plate? Contact

counted for 13 per cent of all deaths worldwide.

a local dietician who can help you device a healthy

Still not convinced it’s enough to pass on your

meal plan for you and your family.

12 oz steaks or your two-pack a day habit? Have a

• Limit red meat and avoid processed meats com-

look at these statistics:

pletely

• According to CCS, up to 35 per cent of cancers

While you don’t need to become a vegetarian or

can be prevented by being active, eating well, and

a vegan, add a few meatless dishes to your cooking

maintaining a healthy body weight.

repertoire. The Garden of Vegan is a great vegetarian

• Tobacco use is the number one cause of

cookbook filled with healthy recipes that are cheap,

preventable disease, disability, and death in Canada.

quick, and (best of all) delicious!

Smoking causes about 30 per cent of cancers in

• Limit your alcohol intake

Canada and more than 85 per cent of lung cancer.

• Tobacco use is the single largest preventable cause of cancer in the world, according to WHO.

And don’t think you can save up your drinks for a weekend binge! Excessive drinking increases your risk. Women should have less than one serving a day, and men less than two. What’s a serving of

6

What about people with cancer?

alcohol? A 12 oz bottle of beer, 5 oz of wine (about 2/3 cup), or 1.5 oz shot of spirits are all one serving.

• Quit smoking According to Physicians for a Smoke-Free Canada, it takes Canadians an average of 3.1 attempts before they kick-the-butt habit for good, so don’t get discouraged if you have a set-back. There are many cessation aids on the market, from help groups to medications. Discuss your options with your family doctor.

• Stop tanning and use sunscreen There is no such thing as a healthy tan. Ensure that

If you are a person living with cancer, nutrition and healthy eating are important parts of your overall well being and treatment. Nutrition is very important when you have cancer and during recovery. Eating well gives you energy, helps you feel better and keeps your body strong.

Keep food choices as balanced as possible so that the body gets all it needs to help you heal and recover after treatment.

During your cancer treatment, your needs and tastes might be different than they once were. It is important to speak with your healthcare team, including a registered dietician, to help you eat well and maintain a healthy body weight.

you use sunscreen whenever you spend time in the sun.

Makeup doesn’t protect from the sun, so look for products with a sunscreen included in it for everyday use.

10 Quick Tips for Healthy Eating

The CCS has some clear words about indoor tanning: “Indoor tanning is never safe.”

• Don’t rely on vitamins If you read fitness and health magazines, you already know that they tout a new wonder-food or super-vitamin in every issue. Don’t rely on vitamins as your major source for nutrients. Instead, think of them as an insurance plan and get the majority of your vitamins and minerals from food.

Will any of it make a difference in the end? The CCS says yes, that lifestyle and diet changes do impact overall health, including helping to reduce your overall risk for cancer. For example: *Within 10 years of quitting smoking, the overall risk of dying is cut in half. Your risk decreases for cancers of the mouth, throat, larynx, oesophagus, bladder, and cervix. *Health Canada reports that physical activity may reduce your risk of cancer by up to 40 per cent. *Maintaining a healthy weight helps reduce your risk for cancer in the breast, oesophagus, gallbladder, kidney, liver, pancreas and the uterus.

Lifestyle changes can be tough, especially if you have a number of areas to work on, such as eating, tobacco use, and exercise. Pick the larger health offender habit you have (i.e. smoking, never exercising) and begin small.

There are many programs available to help individuals start new healthy habits. Talk to your doctor, registered dietician, or even grab your dog and get started!

And remember, every bit helps.

• Drink lots of non-calorie fluids, including water and noncaffeinated herbal teas.

• Always eat breakfast, even if it’s just a non-fat latte and a

homemade bran muffin. People who eat breakfast have an easier time managing their weight, not to mention your brain needs the energy!

•Stay away from the donuts at office meetings and instead snack from the veggie platter.

• Always say no to “Do you want to supersize?”

• Choose milk or soy milk instead of pop and sugary juices.

• Brown bag it! Make your lunch complete by including one serving from each food group.

• Eat 5-10 fruits and vegetables daily. Limit your intake of

juice and starchy vegetables and bump up the serving size of your green vegetables. Try a new vegetable or fruit every week, or try a different cooking method.

• Limit your salt intake. The easiest way to do this is to eat homemade food whenever possible and don’t use the salt shaker.

• Eat out less. If you must, stick with the healthy choices on the menu, such as salad and grilled chicken. Skip the fries and mayo all together.

• Plan a week’s worth of meals ahead of time so that you

have all of the ingredients on hand when supper time rolls around.

Sources: CCS, WCRF

7

the community | Strategic and Tactful Leadership

Strategic and Tactful Leadership Trish Bronsch’s non profit initiatives impact thousands of women affected by breast cancer

Story by Tracy Sopkow

T

rish Bronsch is a leader in the not-for-

investment to date, committing $2 million

gram and the CBCF Telus Tour for the Cure,

profit community whose initiatives and

over three years to fund the consolida-

which visited 16 Alberta communities.

goals have impacted thousands of women

tion of the CLS Repository in Calgary, and

whose lives have been touched by breast

the tumour bank of the PolyomX Program

all across our region. Not only is she a driv-

cancer.

in Edmonton to create the state-of-the-art

ing force behind the Prairies/NWT Region,

In 2000, Bronsch joined the Canadian

Alberta Research Tumour Bank. To date, over

she also contributes back to our community

Breast Cancer Foundation as executive direc-

2,000 tissue samples have been accrued, of

by serving on the board of directors of the

tor for the Alberta Chapter. Since then, she

which 60 per cent are breast cancer samples

Association for Fundraising Professionals,

has spearheaded and managed the develop-

that are available to researchers globally. To

International Children’s Festival, Edmonton

ment of the Alberta Chapter into a regional

maximize the long-term research benefits of

International Film Festival, Canadian Breast

organization servicing Alberta, Saskatchewan,

the Alberta Research Tumour Bank, the region

Cancer Research Alliance and the Alberta Bal-

Manitoba and the Northwest Territories to

awarded another $2.2 million to the project

let. She also co-chaired the Athletes Village

form the Canadian Breast Cancer Foundation

in 2008 over a three year period.

for the 2001 World Championships in Athlet-

– Prairies/NWT Region, where she currently serves as CEO. She is the catalyst behind the growth

ics. She has represented our city and our

has been selected twice by the National

region on an international level in Malaga,

Board of Directors to assume the National

Spain, at the 4th Leaders in Breastcare, in

of the region from what started as a small

CEO role on an interim basis during the

Prague, Czech Republic, at the 5th Leaders

volunteer organization with one office and

search for a permanent incumbent. With

in Breastcare, and in both Stressa and Milan,

three paid staff, into one of the foundation’s

her professional objectivity and incredible

Italy, as the Canadian representative on the

most successful regions, with three offices,

multi-tasking skills, Bronsch successfully

Global Breast Cancer Planning Committee.

37 full-time employees and a volunteer-base

balanced the responsibilities of the Prairies/

of over 2,000 individuals. During her tenure,

NWT Region, alongside the strategic and

calibre teams of board members, staff and

regional, corporate, community and private

tactical leadership of the foundation’s central

volunteers. She empowers people with the

donations grew from just over $2 million

operations.

tools, autonomy and direction to achieve the

in 2001 to over $11.7 million in 2009, and

Bronsch is a consummate idea bank. Her

Bronsch mentors and motivates her top-

foundation’s vision of a future without breast

grant disbursements have increased from

outside-the-box creativity and visionary

cancer. She exemplifies outstanding leader-

just over $1 million in 2001 to over $5.5 mil-

thinking, blended with pragmatic, results-

ship in the non-profit community, employing

lion in 2009.

oriented planning and organizational skills,

sound business principles and tactics to

has resulted in the Prairies/NWT Region

make a difference in the lives of the 23,000

annually to support breast cancer research

introducing new campaigns and programs

Canadian women and men diagnosed with

and community projects, in 2005 Bronsch

to the region’s business, such as the Youth

breast cancer annually.

directed the region in its largest single grant

Strategy Program, the Rural Partnership Pro-

Amongst the numerous grants allocated

8

In her time with the foundation, Bronsch

She is an inspirational mentor for women

Trish Bronsch

9

Story by Trent Wilkie Photo by Elizabeth Kretuz

I

f you were to have the chance to sit down and talk with

ers, sponsors, in-kind supporters, ticket sellers … all went

every person you met, I’m pretty sure each one would

above and beyond to create a once in a lifetime experi-

have a story about cancer. Someone they love or loved,

ence for themselves and for the future. We all have a

someone close to them who meant a lot…it’s one of those

personal connection to any event supporting this cause

things. No matter whom we are, what we do, or how we

because we all know someone who has been touched by

do it, there isn’t anyone singled out. Cancer isn’t racist, it

breast cancer.”

doesn’t hate and it doesn’t think. It just is; and that is that.

Dawn Payne echoed the community aspect of success,

There are, however, those who look at it in the face and

but in her case, she used her own motivation to push her

decide to fight it. They see the unreasonable ruthless-

to keep fundraising and making as much as she could to

ness of it and drive headlong towards finding a cure. Even

help.

though there isn’t an obvious timeline, they still fight.

The Lance Armstrong Event, which took place in Ed-

“CBCF was just amazing,” Payne said. “They were really well organized, and I felt very well taken care of. They took

monton and Jasper respectively, was a collection of such

special care of everyone. People were really generous and

people. This mountain ride with the seven time Tour de

I was pleasantly surprised. Myself, I was really motivated. I

France winner was an excellent way to raise money, create

work a lot with people who have a combination of chronic

awareness and meet someone who is not only a sports

pain and sports injuries, and that helped me go the

icon, but himself a cancer survivor. To ride with Lance you

distance. I was lucky; eighty of the companies and people

had to raise over $25,000. The one rider who raised the

I approached donated, and it was wonderful. It didn’t feel

most is Dawn Payne. Payne, a physiotherapist, raised over

like fundraising necessarily. And after I did the ride with

$56,000. To do this, she just used what any of us would:

Lance, I felt a sense of calm and added confidence. It’s

motivation.

how solid Lance is; he is a real anchor and I think I’ll carry

“I have (had) a bulletin board with a picture of Lance since I can remember,” described Payne. “There is a Nike

that forward. That is pretty cool.”

It was also pretty cool that, even though people were

ad that has him with his bald head, and you can see (the)

saying that it couldn’t be done, Jared Smith took on the

incision from brain surgery. That picture embodied ev-

monumental task of setting off the event and set the bar

erything I stood for. It was an inspiration to meet him and

pretty high for anyone else who follows.

spend time with him. He is so down to earth. If you didn’t

“I was approached by the Canadian representative

know his story and he was walking down the street, he

of Lance’s people, they wanted to do an event on behalf

would just be a guy walking down the street.”

of CBCF in Western Canada,” Smith said. “I didn’t know

Talk of inspiration abounds within this article; what

what to expect, and there were some naysayers who

makes people go that extra mile…what gives them

said I would not be able to raise enough money or to get

strength. Jared Smith, organizer and principle from Insight

enough riders. I ended up with 44 riders, four of whom

Marketing, not only put the event together, but volun-

were sponsored, all who raised $25,000 or more each. We

teered his time as well as an in-kind donation from Insight.

also had a sold out luncheon of 1,100 people.”

That in itself is an inspiration.

“I had a tremendous motivation from being behind

After interviewing Payne, Smith and Bronsch, I recognized a real sense of community. Like it was said at the

the scenes the entire event and watching the remarkable

beginning of this story, everyone has been affected in one

dedication that all those involved had towards the cause,”

way or another by cancer.

Smith said. “There was a really cool perspective from my

“It was about a community coming together with

personal time with Lance as well. Insight into his personal

an amazing individual who has overcome the odds to

fight and how he deals with the media he gets that is

raise money for breast cancer research and community

both negative and positive … he has to pick his battles.

programs,” Trish Bronsch said. “You can’t put a price tag

He chose the public route where he could have chose the

on this kind of dedication and commitment to the cause.

private, but he wouldn’t have been able to do as much to

Lance’s involvement in cancer awareness is priceless; he

help the cause.”

is a survivor, he is an athlete and he is an inspiration to

“The support was overwhelming,” said Trish Bronsch,

all of us. Lance is a well known celebrity, travels all over

Canadian Breast Cancer Foundation CEO of the Prairies/

the world and he has chosen to partner with the Canadian

NWT Region. “The time commitment, the training by the

Breast Cancer Foundation. We are so thankful that he

riders, the fundraising individuals did both for the ride

would take the time to help us message our cause, ‘creat-

and for the luncheon, was truly overwhelming! The rid-

ing a future without breast cancer.’ ”

the community | The Personal Decisions of Cancer Treatment

The Personal Decisions of Cancer Treatment Story by Krista D. Ball

I

t’s the one phrase people fear most from their doctors. It’s the phrase that prevents people from seeking treatment for lingering

ailments, for fear of hearing the words.

You have cancer.

Cancer treatment can be a stressful and emotionally-draining experience. Many patients feel helpless as doctors recommend the seemingly endless list of medical tests, medications, lifestyle changes, and treatments that are needed to combat cancer. Even more isolating is that treatment is individualized to each person. For example, two people with lung cancer may receive two very different treatments.

Wanting to take control of their own treatment, some patients turn to complementary and alternative medicine (CAM).

What is CAM? Complementary medicine is used along standard medical treatment. An example would be using acupuncture to help combat the vomiting caused by chemo. Alternative medicine is used in place of standard medical treatment, such as using a special diet in place of radiation.

Treatment paths can bring out some harsh opinions, often from family members, causing even more stress during a difficult period.

Anything outside of the medication profession might be called “snake oil” or “quackery.” And, sometimes, people are against conventional medicine, condemning a patient’s choice to seek chemo, calling it “poison.” Patients can feel caught in the middle.

Cancer is rampant in Alana Gueutal’s family and she has seen many different methods used. She says that “there is a dogmatic approach to traditional medicine. Doctors have gone to school for years and years ... and there’s unfortunately not a lot of room for any beliefs other than what they’re told to believe. They view health with tunnel vision (in some respects) and may not be open to anything other than what they’ve learned, and I think that’s unfortunate for the patients.”

According to the Canadian Cancer Society, many people with cancer in Canada have used at least one complementary or alternative medicine as a part of their cancer treatment.

In fact, a 2004 study shows 43 per cent of Canadians used one or more complementary therapies. The most common reasons people used CAM were to cure cancer or prevent its spread, minimize the side effects of conventional medicine, build immunity, enhance physical, emotional, and spiritual well-being, and gain a sense of control.

Yet, many patients opt not to speak with their doctors regarding CAM options they are considering, or even taking without their physician’s knowledge.

12

Cancer Treatment Options Chemotherapy, radiation, surgery or hormonal therapy are all familiar cancer treatment paths, which are supported by the medical community as being the best chance to treat the many different

tic care, reflexology, and acupuncture, which can be used in conjunction with traditional cancer treatments. Vitamins and herbal combinations, or special diets, are common biological-based practices.

There are also more spiritual aspects considered when facing

forms of cancer. These methods have been scientifically tested in

cancer. The “laying of hands” prayers is one way people engage

well-designed clinical trials that explore whether the medicine or

spiritual healing and receive strength to overcome the ordeal. Some

treatment is safe, and whether it works for a particular disease or

people ask their places of worship to remember them in prayer, or

medical condition.

even hold special services to pray for healing.

However, some people do not want traditional treatments, or they wish to supplement with alternative measures. For many people, it’s hard to understand why anyone faced with cancer would choose to

Is CAM safe?

While both the CCS and the NCI support a patient’s right to

use non-medical treatments. Why would anyone try a treatment not

choose, they caution that people research the options available and

suggested by their doctor?

look at the scientific evidence available, not emotions or anecdotes.

The CCS points out that some people find conventional treat-

Therapies that come from natural sources (such as herbs) are not

ments difficult to tolerate, so look for ones that are easier to handle.

necessarily safe, and could be potentially harmful or interact with

Treatment side effects can be difficult, and patients want options

cancer treatments. However, there are a number of complementary

for lessening those effects, such as pain and vomiting. CAM offers

therapies that may be safely used along with conventional cancer

a sense of control over one’s body and treatment during a difficult

treatments to help relieve symptoms or side effects and improve

time. Some people even use CAM to help cure their cancer, not just

quality of life. For example, The CCS notes that there is scientific evi-

deal with side effects.

dence that acupuncture can help relieve nausea and vomiting caused

One of Gueutal’s family members chose an alternative-only approach to his end-stage cancer. “He knew that radiation and

by chemo treatments.

Herbs and other products can affect traditional cancer treat-

chemotherapy, while prolonging his life, would ultimately give him a

ments. For example, St. John’s Wort, used for depression, may cause

lower quality of life. He knew his death was inevitable, and chose the

certain anticancer drugs not to work as well as they should. Herbal

alternative route to give him as many happy, pain free days as pos-

supplements can act like drugs themselves. NCI cites studies that

sible. I applaud his decision.”

have shown kava’s negative effect on the liver, even though it’s used

The CCS agrees that it is a personal choice, and they support a patient’s right “to choose what treatment is right for them. This includes

to help stress and anxiety. High doses of vitamins, including vitamin C, may affect how chemotherapy and radiation work.

refusing all conventional, complementary and alternative options.”

They also encourage patients to make their decisions based on sound scientific evidence for the “best hope of success.”

Which path should I choose?

Gueutal feels frustrated by all of the misinformation out there

Often, people with cancer hesitate to ask or tell their doctor

as she watched her loved ones fight cancer, including her nephew

when they are considering a complementary or alternative therapy.

who was born with brain cancer. She finds the entire holistic versus

Although the decision is a personal choice, both the CCS and the Na-

conventional treatment debate frustrating and believes in an open

tional Cancer Institute (U.S.) caution patients to always speak to their

dialogue and more integrated treatment plans.

doctors. Otherwise, there is a risk of conventional treatments being affected, or there may be increased side effects.

She says, “Why can’t more alternative treatments be de-mystified, and made available to the public? Put it out there, and you won’t have the people wading through a heap of misinformation.”

Isn’t CAM all snake oil and quackery?

The CCS has a 121 page report on various CAM therapies by re-

Simple answer? No.

quest. The unbiased report offers a summary of evidence and studies

Gueutal has seen first-hand the benefits and challenges of CAM

done on the 35 most commonly used CAM treatments. Simply email

therapies. “Both have their strengths and their weaknesses, and in my

the CCS at info@cancer.ab.ca for a pdf copy of the “Canadian Cancer

experience talking to the people I know who have done it, a combina-

Encyclopaedia” free of charge.

tion is sort of the ‘best of both worlds’ approach. My aunt did radia-

Treatment decisions are personal choices. Sometimes, quality of

tion and chemotherapy, then would come home, eat organic, visit the

life is more important to an individual than extension of life. When

tai chi healing center, do chakra treatments and go to acupuncture.”

Gueutal’s eight-year-old nephew was dying of cancer, his favourite

There is a huge range of CAM therapies, including simple activities such as yoga to release stress, or engaging in creative outlets, such as music and dance, to let off steam. It can use meditation for relaxation, helpful to cope with stress.

There are more specialized options, such as massages, chiroprac-

medicine became a trip to Disneyland, followed closely by 7-Eleven slushies. Quality of life sometimes rules out.

In the mess of stress and worry, all of us can forget that treatment is a personal decision. The mantra “my body, my choice” needs to be respected when it comes to cancer treatment options.

13

Genetics is Key to Understanding Cancer Story by Kristen Wagner

R

esearchers at the University of Alberta are making progress on

the effect of a gene on a disease. A genetic screen gives researchers a

exciting new research in the field of breast cancer prevention

short list of genes to look for in humans. The result shows genes that

and treatment.

Working with a grant from the Canadian Breast Cancer Founda-

Fruit flies are very well-characterized genetic model systems,

tion, Dr. Sarah Hughes and her team are establishing the basic role of

and are often used to identify medically relevant genes and genetic

a gene that is related to the development of the cancer.

pathways. Using the flies, Hughes and her team looked for other

Using fruit flies as a model system, Hughes and her team of researchers have identified the homologous gene (the same gene that is present in humans as in flies), and are working with this gene to find the exact process that leads to problems in humans.

proteins that interact with the tumour suppressor protein, with positive results.

Because the gene in question is a tumour suppressor, Hughes’ research may also have implications for people with different types of

In humans, the gene may act as a tumour suppressor, which

cancer, although its effectiveness in this capacity remains to be seen.

means it stops cells from proliferating when they shouldn’t. The loss

The tumour suppressor, on which her research focuses, inter-

of this gene can result in cell over-proliferation, which seems to be

acts with another tumour suppressor, which has been shown to be

associated with very metastatic, or fast progressing, breast cancer.

involved in brain cancer. There are also connections between her

Understanding cancers at the level of the cell is an important step

work and tumours that form on the brain and the spine, and possibly

to both preventing and treating disease. Hughes, who holds a Ph.D. in

also the liver. “(The tumour suppressor) could have a broader role,”

medical genetics, said her research will provide a clearer understand-

she said; “but in humans it’s been shown so far to have an effect in

ing of how tumours grow and develop, and what factors contribute to

breast cancer.”

this growth. This understanding then allows researchers to develop

But it will be a long time before Hughes’ research has any

effective treatments, or prevent the illness by identifying patients

real bearing on the diagnosis and treatment of breast cancer. She

who may be at risk through genetic testing before the disease even

has been working on this study since receiving the CBCF grant of

appears.

$200,000 over two years in 2007, and it could potentially last the

Hughes clarified that there are different types of gene testing.

remainder of her career. “We figure things out as we go along,” she

The method of gene testing currently used to predict breast cancer

said. “We have to understand how things work at the basic level, how

looks at a different set of genes. “The BRCA1 gene was identified as

proteins work together at the basic level before we can go on and

being very important and a very good indicator, but there are many

really make drugs.”

things that can feed into the formation of a tumour, and there are many different pathways,” she said. “So these may be other proteins that are involved, that weren’t appreciated before.

“We have a lot of things going on in our cells. There are a lot of things that can go wrong.”

The exact relationship between the gene in question and the formation of cancer is the focus of Hughes’ research. Past studies have failed to show whether it is the loss of the gene, or increased

“I think that one of the biggest misconceptions about research is how long it takes to make even the smallest discoveries.”

And if care and caution are not part of the process, more lives could be lost than saved. “There have been many examples in science and medicine where we go too fast and we start making drugs, but in a certain number of people they can actually cause more damage than good,” she said.

It’s a familiar story in breast cancer treatments. One drug, Taxol,

levels of the protein the gene makes appearing in the wrong place,

was a very common treatment for the disease, until it was discovered

that lead to the development of cancerous cells.

that it conflicted with the genetic makeup of some patients. Treating

“The overall goal is to try and understand how this tumour suppressor, which is called SIP1 in flies, NHERF1 in humans, is functioning,” said Hughes. “To do that, we look at what it’s interacting with.

And so we use a screen to do this.”

14

were thought to be unrelated to a disease, are actually important.

patients with that particular genetic mutation with Taxol chemotherapy actually didn’t seem to help at all.

“You have to understand how things work before you can really go to the next level of treating the patient and developing the drug,”

A screen is a test to see if mutations in all known genes in flies

Hughes said. “We’re at the level of figuring out the basics so that we

affect the expression of SIP1. While humans have two or more copies

can build up a foundation that would then lead to future understand-

of most genes, fruit flies have only one, which makes it easier to find

ing to develop drugs and therapeutics for the patient.”

the individual | Research at its Finest

Research at its Finest

Cheeseman, he not only gets to see it; he gets to build on it.

“This is really gratifying because often, for basic scientists, we all want to see our work ap-

Dr. Cheeseman and His Research Team Condense Twenty-Five Years Into Three

plied in some way, but have no idea where it is going to be applied,” Dr. Cheeseman says. “As an

Story by Trent Wilkie

example, some people

I

’ve interviewed a lot of people in my day. I’ve interviewed rock

would say, ‘What the

stars, movie stars, chefs, writers and directors. I’ve even interviewed

heck is the importance

someone who considered themselves all of those things (sorry Mr.

of fruit fly breeding?’

(Leslie) Nielsen, but I heard your guitar playing was subpar). But, one

But that laid the founda-

of the most pleasant and intelligent people I’ve had the pleasure to

tion to a lot of discover-

speak with was Dr. Chris Cheeseman.

ies, and ever some that

Dr. Cheeseman has all the credentials. He received a B.Sc.with

Dr. Chris Cheeseman

are related to what we are doing today. Without

honours in physiology from the University of Sheffield in1968, and then a PhD in physiology in 1972. Originally from just outside of

knowledge of the classical techniques, as well as the modern types,

London, U.K., he moved to Canada in 1978. As he puts it, “I had a fac-

there wouldn’t be as much growth as we see. We wouldn’t be able

ulty position at the University of Leicester, but because of cutbacks

to do this project without the sequencing of the human genome,

things didn’t look promising. I heard of a job opportunity in Canada,

because that allowed us to stand on each other’s shoulders and move

and Canada stands for a lot. It has inclusiveness and a lack of a class

forward. Chance favours the prepared mind; so, when something hap-

structure, so I jumped the pond with a wife and a young son.”

pens that you aren’t expecting, then you realize that what happened

Describing how he got here is one thing, describing what he

is actually trying to tell you something. It’s much easier to discard

does is another. He is currently leading a research team that involves

funny data, but sometimes that is where you find the most informa-

chemistry, oncology, radiopharmacy and physiology, which is working

tion. It’s a combination of the classical, of the modern, that helps us

to develop new ways to detect hard to spot cancers. Using Positron

move forward.

Emission Tomography, Dr. Cheeseman can now visualize and dif-

“Our research team is like a band that had been touring out in the

ferentiate these cells and in doing so, has done something in three

boonies and then was an overnight success,” Dr. Cheeseman contin-

years that usually takes 25. Having a limited capacity for scientific

ues. “We were ready for it, but it really has been a pleasant surprise.

terminology, I had the good doctor explain it to me in the simplest

It was a ‘eureka shower’ for sure. We have some of the world’s best in

way he could.

the group, and it’s really exciting when it all comes together like this.

“Cancer cells have huge demands for energy as they are growing

We realized we had a perfect opportunity at the University of Alberta.

and need more than the normal cells around them,” explains Dr.

Their carbohydrate department is one of the best in the world. Before

Cheeseman. “They don’t use the fuels for cells efficiently as normal

we knew it, we had this team that could bring all their expertise to

cells. They use more glucose than the cells around them, and they are

bear and focus on one goal. The Canadian Breast Cancer Foundation

very hungry cells. In order for that glucose to get into the cells they

gave us a grant and in doing so, gave us the opportunity to get this

use transport proteins. You can fool the cell into taking up a glucose

done. Another really cool thing is that these grants that we are now

like compound that gets trapped inside the cell. Now we’ve made a

getting because of our hard work have allowed us to train another

different glucose analogue, more specifically, fructose. We are now

generation of kids who can come up and keep this study moving

trying to tweak it so that it is trapped inside the cells rather than cells

forward.”

around it. We have still some ways to go. It’s one to use it in a test tube, another to animals and another, on top of that, to humans. That is the big jump. We hope in the next six to eight months, we could be doing some very preliminary trials on patients.”

Scientists and the like can sometimes go a lifetime without seeing the effects their work has on the people around them. For Dr.

Hard work pays off, but just like anything in life, luck is the variable that you can’t always count on. Even in science.

“Serendipity plays an enormous part in science because you don’t know where it is leading you; that is the fun,” says Dr. Cheeseman. “You may just finish up in a mountain meadow, it wasn’t where you were supposed to be, but wow was it beautiful.”

15

the community | Article title goes here

Story by Paula E. Kirman

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the community | Article title goes here

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the community | Article title goes here

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the community | Article title goes here

19

the community | The Canada Safeway Foundation

The

Canada Safeway Foundation

Canadian Breast Cancer Foundation’s largest corporate partner for Western Canada Story by Megan Sarrazin

I

n some way or another, almost everyone

then the Canadian Breast Cancer Foundation also recruits and sends hundreds of

one of its many forms throughout their

towards finding a cure. The areas of

volunteers out to Safeway locations,” said

lifetime.

research that they focus on include treat-

Hopfner.

It not only affects the person diagnosed with cancer, but their friends, family, co-workers, teachers and acquaintances.

Among Canadian women, breast cancer

ment, education, screening, prevention and after-care support.

The dedication to research has led to a variety of grants from the Canadian Breast

These volunteers will flock to Safeway stores across Western Canada to provide information, tell their stories and inspire customers to get involved with the cause.

The purpose of Think Pink Day is

is the most common form of cancer and is

Cancer Foundation, giving researchers op-

estimated to affect over 23,000 Canadian

portunities to look further into why cancer

mainly to spread awareness about the

women this year alone, according to the

develops, how it spreads, how it could be

disease, but it also plays a much bigger

Canadian Breast Cancer Foundation.

treated and how to ultimately make it a

role in making the disease touch home to

thing of the past.

customers.

Although statistics show that improvements are being made, with the survival

Throughout the month of October,

“(It’s) also to provide a voice for the

rate after five years increasing over previ-

which is National Breast Cancer Awareness

cause by having breast cancer survivors,

ous years, there are still challenges to

Month, Safeway stores across Western

family members (and) community groups

overcome on the road to ultimately finding

Canada will have check-stand campaigns

out in the stores helping to spread the

a cure to cancer.

at all of their 215 stores that will offer

word about positive steps towards breast

customers five AIR MILES points after they

health, and helping to get that message

devastating disease and this miraculous

make a $2 contribution to the Canadian

out alongside the Canadian Cancer Foun-

organization called the Canadian Breast

Breast Cancer Foundation.

dation,” said Hopfner.

In order to raise awareness about this

Cancer Foundation, the Canada Safeway

On top of this, the Safeway Canada

Although funds are critical to support

Foundation has dedicated a large part of

Foundation will donate $100,000 to the

the research conducted, awareness and

their efforts over the last eight years to

campaign, with all funds raised going

education also play a major role.

this mission.

towards the cause, as Safeway absorbs all

“Each October, we hold an awareness and fundraising campaign in our stores,

costs associated with the campaign.

According to Hopfner, breast cancer research and awareness has been an in-

On Saturday, Oct. 23, it will be the

credibly important cause for the company

right across Western Canada,” said Renee

fifth annual Think Pink Day hosted by the

to be involved in, especially since so many

Hopfner, manager of the Canada Safeway

Safeway Canada Foundation.

of their 27,000 employees are affected by

Foundation.

“One hundred per cent of the proceeds

20

In 2008, the Canadian Breast Cancer Foundation put $24 million into research

Canadian will be affected by cancer in

“Think Pink Day is sort of a festive day in our stores where employees are encour-

the disease.

The partnership between the Safeway

raised go directly to the Canadian Breast

aged to dress in pink. They decorate the

Canada Foundation and the Canadian

Cancer Foundation – specifically towards

stores in pink, they’ll plan special activities

Breast Cancer Foundation originally began

research,” she added.

for employees and for customers and

as a campaign spanning a few weeks

throughout October, but it has “grown and strengthened” into a year-round companionship that continues to increase their yearly contributions to the foundation.

The Canadian Breast Cancer Foundation’s largest corporate partner for Western Canada has long been the Canada Safeway Foundation.

Earlier this year, on Aug. 25, Safeway was a co-presenting sponsor for the Link Pink event, which had cycling-extraordinaire Lance Armstrong come to Edmonton to raise funds and awareness for the Canadian Breast Cancer Foundation.

The Canada Safeway Foundation is a non-profit organization dedicated to raising funds for worthwhile causes. Along with supporting the Canadian Breast Cancer Foundation, the Safeway Canada Foundation supports families living with disabilities as well as prostate cancer research.

Their commitment towards a future unscathed by breast cancer is something the foundation hopes to continue through their various fundraising and awareness campaigns throughout the year.

And they are optimistic that they will one day see the fruits of their labour pay off with a cure for cancer, making more survivors of cancer instead of more of those afflicted with it.

21

the community | Getting Youth Involved Story by Paula E. Kirman

T

he future of any organization is dependent on getting young

an at-risk age bracket, like their parents, aunts, cousins, and/or grand-

people involved. The Canadian Breast Cancer Foundation Prairies/

parents. This in turn can help save many lives.”

NWT Region has come up with an exciting way to attract youth aged

Ritzel, who graduated from the University of Alberta in 2009

16-25 and get them involved in volunteering. Its Youth Strategy

with a B.Sc. in chemical engineering, started with the YAC program in

Program features a Youth Advisory Council, known as YAC for short.

Edmonton, and now lives in Calgary. She is working on projects that

YAC is designed to provide a youth perspective to issues pertaining

directly engage and challenge other youth.

to fundraising, awareness, education and research.

“The CBCF Prairies/NWT Region recognized that youth are often

“An example of what we’re working on is a little viral video to encourage youth to partake in a video contest about breast cancer.

marginalized from important aspects of society, and the importance

The idea of it is to have a 30 second video encouraging people to try

of educating youth about important issues, such as breast cancer, in

to make a better video than us about breast cancer; whether it’s facts

order to facilitate their involvement in the cause as well as to provide

or myth busting. Last year, we worked on helping to create a design

useful insight into the health sciences profession,” says Tracy Sopkow, who is with the CBCF and in charge

that would be appealing to youth in school – binder dividers, bookmarks – that could be used to give important facts about breast cancer,” Ritzel says.

of the YAC initiative.

Having a Youth Strategy Program is a win-win situation for all involved.

“Companies are starting to take youth into consideration when developing their strategic plan,” says Sopkow. “They are beginning to realize the importance of youth as decision makers and how implementing youth now can affect their choices in the future as purchasers, employees, and philanthropists.”

Young people involved with YAC act mostly as advisors to the foundation. “They strategize

Getting Youth Involved

tive and fun. “We try to create interest in youth, and a lot of discussion goes into it. Other things include Facebook campaigns, and a recent initiative was cleaning up some of the answers on Yahoo. Often youth ask questions online that they are scared to ask family, doctors, teachers, and we go through the questions and try to give an informed answer. This is

The YAC utilizes youth to strategize future goals and educate on new techniologies and trends

goals for the future and clue us in to new technologies and trends. They advise us on how to make our materials modern and engaging in order to appeal to the youth demographic,” Sopkow explains.

Nyssa Ritzel, 23, has been involved with YAC for two years, and

to discredit some of the answers.

For example, ‘My friend said that my left boob is bigger than my right; she told me I have breast cancer,’ and to give further information to others that request it,” Ritzel says.

Sopkow credits CIBC’s sponsorship for the success of the program. “The Canadian Breast Cancer Foundation Prairies/ NWT Region is honoured to have the support of CIBC as the proud

loves the experience. “I’ve always met an assortment of amazing

sponsor of the YAC program. As a national corporate partner of the

people: volunteers, survivors, and people generally interested in

foundation, and regionally through their involvement with YAC, CIBC

raising their awareness. The chance to work with a group of youth to

continues to demonstrate their commitment to creating a future with-

raise awareness for people our age was a great opportunity that I’m

out breast cancer,” she says.

lucky to be a part of,” she says.

A key factor in breast cancer prevention is educating people

Ritzel encourages other youth to get involved. “You’ll never meet a greater group of people than those who are willing to share their

while they are young. “There are things youth can do today to reduce

stories and time: survivors, volunteers – generally anyone you’ll meet

their risk of developing breast cancer in the future,” says Sopkow.

at a CBCF event or anyone who will stop and talk at an awareness

“By teaching young girls and boys about the signs and symptoms of

raising event. I really cherish the time I’ve had at the events to talk

breast cancer, as well as the importance of self-breast examinations

to other volunteers, and the opportunities and the different events I

and actions to take when they become an age of higher risk, we are

would have never known I could have been involved in if it weren’t

providing them the knowledge on how to detect breast cancer early

for volunteering. I’m really excited for the next couple years with

when chances of survival are at their highest. We also understand

what we could do as YAC grows.”

that the information we provide to youth about breast health may inadvertently reach their family members and friends that may be in

22

The youth pool their ideas to come up with initiatives that are both informa-

To get involved with YAC, contact the CBCF office at 1-866-3022223 or visit their website at www.cbcf.org.

the community | Article title goes here

23

the community | Educating and Assiting Women in Their Own Language

Story by Paula E. Kirman

A

24

diagnosis of breast cancer is frightening enough without the

Foundation Prairies/NWT Region, the Multicultural Breast Health

added complication of not being fluent in English, and as a

Peer Educator Project assists women in the Chinese (Mandarin and

result, possibly not fully understanding what is happening. Language

Cantonese), South Asian, Arabic, Vietnamese, and Spanish speaking

can also be a barrier to treatment options, prevention, and detection.

communities.

The ASSIST Community Services Centre, a non-profit society

“We see that breast cancer not only creates significant impacts

offering a variety of health, education, and family programs and

on individual women’s lives, but also their families and the society

services to the multicultural community in Edmonton, recognized a

as a whole,” explains Josephine Lai, the MBH’s project coordinator

need to help women deal with the realities of breast cancer in their

and primary health educator for the Chinese community. “However,

first languages. Thanks to a grant from the Canadian Breast Cancer

many immigrant women may face both cultural and linguistic barriers

which prevent them from learning the information about breast can-

MBH is particularly organized in the Chinese community. “Ser-

cer and accessing breast health services and resources; such as edu-

vices are promoted through the ASSIST newsletter, community news-

cation, early detection, diagnosis, and treatment. Therefore, we would

papers, ethnic radio (Chinese programs), and sending information to

like to reach out to more immigrants and enhance their knowledge

different Chinese associations and family physician clinics. Posters

about breast cancer, as well as breast health services and resources

are placed in Chinese restaurants and grocery stores. We also send

available in the community, without a language barrier.”

promotion materials to institutes, such as NorQuest, to reach out to

MBH’s mission is to “promote and reinforce breast health through education, activities, and support to immigrant women, in different

ESL students,” says Lai. Lai, who has been with the program for almost five years, explains

cultural communities, in the women’s first language.” Their educators

that staff members speak English in addition to one of the languages

offer free services including:

from the immigrant communities the MBH program seeks to reach.

• breast health education workshops and information sessions • referrals and appointments for mammogram screening • information and support in their language • support groups for breast can-

“We recruit educators from the communities targeted. We send out

cer patients and survivors “We’re serving five com-

job postings to different organizations, such as the Multicultural Health Brokers Co-op, Catholic Social Services, Mennonite Centre for Newcomers, and other networks.”

The MBH program is also in need of volunteers for its many services. “(For the Chinese community) we need many volunteers

munities at present,” explains

to help in mammogram services to help fill out forms and question-

Lai. “The languages available

naires, explain information, and direct people where they have to go,”

include Arabic, Cantonese,

says Lai.

Mandarin, Hindi, Punjabi, Urdu, Spanish, and Vietnamese.”

Women can access the MBH through a variety of ways.

“Educators will reach out to their

“In the South Asian community, they not only need volunteers to help with mammogram services, they may need volunteers to translate one of the languages that the educator may not speak. They may also need volunteers to help connect to the groups.”

For other communities, volunteers are also needed to help with

community members through

different activities like mammogram services and language issues.

their networks in the communi-

Volunteers are recruited through the ASSIST Volunteer Coordinator.

ty,” says Lai. “They will also pro-

As well, some educators may invite some people they know to vol-

mote their services through dif-

unteer with them. In any case, if you think you may be able to help,

ferent venues such as churches,

contact the ASSIST Community Services Centre at 780-429-3111 or

schools, and women’s groups.

visit www.assistcsc.org. ASSIST is also always looking for people to

They will provide promotional

help with its many other services and programs, so even if you don’t

and educational information, in

speak a foreign language, you may be able to help.

both written and verbal, in their

To celebrate Breast Cancer Awareness Month, and to reach out to

first languages. People can also

the wider Edmonton community, the MBH is holding a special event

access services through calling

on Sunday, October 24. The Multicultural Breast Health Event takes

their hotlines (which are the

place from 1 p.m. to 4 p.m. at City Hall and features displays, food,

educators’ cell phones).”

games, and performances from the communities the MBH serves. It is free of charge and all are welcome to attend.

25

the community | Muscular Dystrophy Canada

Muscular Dystrophy Story by Megan Sarrazin A disease that affects every aspect of life — from the simple activities of walking, speaking and even breathing — can affect anyone at any age. Muscular dystrophy does not discriminate, and the result can be fatal.

“Muscular dystrophy is the name for a group of neuromuscular disorders that are characterized by progressive weakness and wasting of the voluntary muscles that control body movement,” said Paul McGonigal, chair of the Edmonton Firefighters Muscular Dystrophy Committee and board member with Muscular Dystrophy Canada.

Over the last eight years that McGonigal has been involved with Muscular Dystrophy Canada, he has seen improvement as a result of the research and education being done because of the funds raised for the organization.

“The families come out to our charity events, so we get to know the families quite well, and you just see the improvements in the young kids where they are, years ago, where they were struggling quite a bit, and now it seems like the treatments that they get have made improvements. They are living a longer life and it’s greatly appreciated by the over 50,000 Canadians who suffer with muscular dystrophy each year,” said McGonigal.

“With all the funds raised, we’re starting to see some differences, and it’s great,” he added.

Although there has been progress made, there is still a long way to go to finding a cure, with much of that relying on fundraising and donations from the public.

“That’s the biggest thing that we’re striving for is the donations. People can make donations online …” McGonigal said.

Of the money raised, McGonigal said a lot goes into research as well as providing equip-

26

hy Canada

Paul McGonigal commits himself to raising funds and assisting those who suffer from Muscular Dystrophy ment, like wheelchairs, to those affected with muscular dystrophy. Funds also go into educating and spreading awareness in the public to get more attention towards the disease.

There are many ways to get involved with Muscular Dystrophy Canada in Edmonton. Each year, Edmonton Fire Rescue Services holds camps, which allow families and parents to listen to doctors and guest speakers while their kids have fun with the firefighters.

The Edmonton Fire Rescue Services has been fundraising and spreading awareness of muscular dystrophy since 1954 as a way to help those suffering with the disorder to “live the lives that we live every day.”

“It started in 1953, where there was a family in Boston that came to the firefighters asking for their support and the firefighters – of course trying to do our best to help people – they went door-todoor with canisters asking for funds to help this family out; and from then, our president of the International Association of Firefighters declared that our charity of choice until we find a cure,” said McGonigal.

Edmonton Fire Rescue Services is dedicated to Muscular Dystrophy Canada, and holds events each year to raise money to work towards finding a cure. For more information, or to donate, visit their website at www.muscle.ca.

“People look at the firefighters as the heroes, but the real heroes are the people affected with muscular dystrophy — whether it’s the patients, the moms and the dads, or the caregivers — those are the true heroes out there, and we’re always trying to do our best to help out this charity and we won’t give up until there’s a cure,” said McGonigal.

27

the business | Scott Statton Knows the Power of Twitter

Story by Paul Owen

I

n March, Scott Stratton helped raise over $15,000 for Share our

McBee was also quick to note that one of the amazing things

Strength, an organization battling child hunger, with a 12-hour

about Stratton is that he practices what he preaches. While he often

tweet-a-thon on the social networking site. He is a proud member

speaks on the advantages of marketing through viral and social

of the 50/50 Twitter club, meaning he has amassed 50,000 follow-

networking means, he often does so without promoting his own

ers and sent out 50,000 tweets. Since then, he has pushed both

company.

those numbers over 60,000. But what else would you expect from an expert in social media, viral and authentic marketing?

As part of the promotional tour for his new book UnMarketing: Stop Marketing. Start Engaging, which was released this summer, Stratton, the president on UnMarketing, will be bringing his brand

doesn’t do tons of plugs. Everybody knows Scott Stratton is UnMarketing, and everybody knows his stats that he has worked with NFL teams … but he doesn’t do a lot of that self-promotion.”

While the Nov. 29 UnMarketing event will have some self-

to Sherwood Park Toyota, 31 Automall Road, on Monday, Nov. 29 at

promotion for Stratton (everyone who attends will receive a copy of

7:30pm. This event will give locals a taste of Stratton’s un-marketing

his book, and he will speak on the virtues of social media marketing)

strategy, which is, as his website explains; “positioning yourself as a

it will also be a chance for those in attendance to begin practicing

trusted expert in front of the target market, so when they have the

what he teaches: using the event to network before doing business.

need, they choose you.”

“If you’re on Twitter, you’d probably know of him,” says Carol McBee of Bossy Mama Inc., one of the event organizers.

Stratton’s business strategies are all about using social media to

“It will be a networking event for people to come out and talk about social

create relationships with potential clients, rather than simply trying

media marketing

to sell them things. As a result, the Oakville, Ont. based member of

and make more

the twitterati is out to get companies to engage with their potential

connections on

clients through social media, whether it be on Facebook or Twitter or

Twitter,” McBee

through viral marketing campaigns on YouTube. The result is projects

notes. Tickets

such as The Trench Movie and The Dash Movie.

are limited. To

“He sort of epitomizes the whole point of Twitter, which is to get

28

“He almost never talks about his own business,” she says. “He

purchase tickets,

to know people on a personal level, and then to do business,” McBee

visit www.bossy-

explains.

mama.ca.

the community | Article title goes here

29

the community | Article title goes here Story by Sarah Kmiech

I

The cost to enter the Over The Top Fashion Swap is $20, but early

t’s a fashion lovers’ dream scenario. It’s an environmental lovers’ fantasy. Rows upon rows of trendy, high quality, second-hand

swappers who come out to the Mobile Swap Unit and Budget Swap

clothes and accessories are all waiting for their new home in a new

Mobile days will only have to pay $18. For times and locations, visit

closet, and staying out of our landfills while they do it.

their website at www.overthetopswap.com.

Over the course of this two-day event, there will be a little

Making its second appearance in Edmonton is the Over The Top Fashion Swap. This event gives people a second chance to do some

marketplace set up. This will feature local handmade designers and

spring-cleaning in their closet (except in the fall) and it lets them pick

independent businesses that will help you put a bit of a dent in your

up some new items as well.

Christmas shopping list.

And don’t feel bad for all the beautiful clothes and accessories

After its successful debut this past May, creators Ally Ng and her partner Cory Payne are looking forward to an even better event this

that weren’t able to find a new home; they will all be donated to the

time.

Canadian Diabetes Association’s Clothesline and the Bissell Centre.

“We were really happy with how things went,” Ng said. “There

Even if you bring in items that won’t be up for swapping, they will still be donated. The last event saw 250 bags of clothing go towards

were over 750 swappers, and tones of clothes.”

Swappers have their clothes evaluated, and are given tokens in

these charities.

If you don’t have any items to swap, you are still more than

exchange. With these tokens, they get to shop around and find preloved treasures. An item evaluated up to $50 is given a bronze token.

welcome to attend and purchase tokens at the event. Bronze tokens

Silver items are $50 to $100, and gold items are over $100.

are being sold for $5, silver tokens are $10, and gold tokens are $20.

“We’re really looking for great quality, designer and brand names,

Half of the proceeds from the token sales go towards the two charities.

and really unique pieces,” Ng said.

Over The Top Fashion Swap will take place on, Saturday, Nov. 6

Something that’s a little different this time is the Mobile Swap Unit and Budget Swap Mobile. On the weekends of October 23 and

and Sunday, Nov. 7 at the Palace Banquet Facility, 3223 Parsons Road.

October 30, get your swap on in advance by bringing in your items

Saturday’s event is from noon until 6 p.m. People bringing in articles

to get an early evaluation. This eliminates having to wait in line the

to swap can show up at 10 a.m. to get their clothes checked in.

days of the event.

Sunday’s event runs from 1 p.m. until 5 p.m. with the clothing check in starting at 11 a.m. Swappers are asked to bring in a maximum of 12 articles.

Dresses, shirts, pants and purses, all of your stylish needs will be fulfilled.

“I’m a second-hand, vintage junkie,” laughed Ng; “so it’s like a dream come true for me!”

30

Cory Payne & Ally Ng

the community | The Edmonton Women’s Show Story by Sarah Kmiech

W

omen are a multitalented species. They are the mothers to

Jesse Kovacs and Jesse Beck will be bid on in Edmonton’s Ultimate

children, providers of families, business associates to col-

Bachelor Search & Auction. Along with them, six local bachelors will

leagues, wives to spouses, and friends to others. They truly are

be auctioned off for a date with the lucky winners. All proceeds from

dedicated to all the passions in their lives. With all the different

this fun affair go toward the Lurana Shelter Society, an emergen-

responsibilities they have, it’s necessary for them to be able to take a

cy shelter for women and children who are taking the

moment, and recognize just how influential and important they are to

first steps in leaving a domestically violent

everyone around them.

situation. So not only do you get

The Edmonton Woman’s Show on Oct. 16 and 17 gives a time and place for all ladies to have a time of indulgence.

a hot date, you also get to help out a worthwhile

chased 17 years ago by show producer Louise Reinich. She said the event believes in giving a moment for women to come together

S ’ N M A D E OM W

and enjoy time with each other during a weekend that’s

N O

focused solely on them.

“When women get together with other women, they relate on a different level,”

N TO

W SHO

The show has been around for close to 24 years and was pur-

THE

cause.

Not too shabby!

Merge Magazine will

also be at one of the booths, and with them they will be bringing some of the local firefighters who are part of the Firefighters 2011 Calendar. Calendars will be available for purchase (and signed by the firefighters gracing the monthly pages!) with proceeds going to support the Edmonton Firefighters Burn Treatment Society.

Reinich expressed; “they’re free to be who they really are.”

There will be up to 160 exhibition booths for women to indulge in. The displays from RONA Home & Garden will help inspire those who are feeling unsure on their interior design skills, fashion shows will be

Though the show does offer a lot of fun, Reinich points out that there will be booths and speakers that are there to give valuable tips.

There will be information given out on health issues, financial advice, and some pointers on how to purchase a new car.

“We want to be there to provide serious information too,” Reinich said. “You can get some of your business done as well as have fun.”

The show takes place at the Edmonton EXPO Centre, Hall C, lo-

happening twice a day to give you some new ideas for the upcoming

cated at 7300 116th Ave. Saturday’s event goes from 9 a.m. to 5 p.m.

seasons. The Top Chef Culinary Challenge will feature local women

and Sunday’s time is 11 a.m. until 5 p.m. You can purchase tickets

whose selected cooking talents are usually only found within their

online at www.womanshow.com/order-tickets. Tickets purchased in

kitchens. Over the two days, they get to battle it out with their bak-

advance are $10, students and seniors are $8. Tickets at the door are

ing for some prizes and bragging rights!

$12, students and seniors are $10.

And what would a women’s event be without a few fine fellas? From reality TV show Bachelor Pad, Kiptyn Locke, David Good,

Come on out, bring your girlfriends, mothers and daughters, and take your much deserved moment to celebrate you!

31

the community | A Novel Idea For Charity

A Novel Idea for Charity Story by Paul Owen

A

fter volunteering with the Alberta Firefighters Burn Camp, Jessica McKee knew she wanted to find a way to help provide them

with financial support. The provincial trauma epidemiologist for Alberta, McKee minored in English in her undergraduate days, and

“We’re the only publishing company in the world that’s doing this,” Krekula added. “There’s no other company in the world set up to do what we’re doing.

“Setting up the company from a business platform that way from

decided to put that background to use to create a children’s book as

the beginning allows us to do that. That’s why no other publishing

a fundraiser.

company could do it; they would have the stakeholders involved and

“If you ever thought you had a bad day, you need to go to (burn)

companies that wouldn’t allow that to happen. From the beginning

camp,” the 30-year-old author said. “These children have survived

(with us), even if we bring on a financial partner, they would have

the most devastating painful injury anyone can sustain, and they’re

to understand and believe in that value from the beginning,” he

laughing, smiling, they’re running around acting like kids. … It is hard

explained.

for them to get funding; it is a lesser-known charity, and I wanted to make sure that, no matter what, these kids still keep going to camp.

“I have watched my husband, who is the director of the burn

It’s a business model that doesn’t lend itself to making millions.

This has been considered by some, including some of the lawyers that Krekula and McKee consulted with when establishing the

camp, raise money by himself to try to send these kids to camp, and

company, as “nuts.” But the duo is comfortable with that, if it means

I’m like, there’s got to be another way.”

furthering a cause they believe in.

The result is Piddle, Diddle Stuck in the Middle, a book about overcoming the challenges of being a middle child. Fifty-five per cent

“(The lawyers) are like, ‘Do you know how much money you’re giving away? It’s a substantial amount. It could be way more than you’re making.’ Yes, we do. That’s the point,” McKee said.

of the proceeds are directed to North

“We’re not a charity. We still are for profit, but we’re a for-profit

American burn camps. It costs about

that isn’t all about money,” Krekula explained. “Our main passion is

$1,000 per child to send them to the burn camp, and the Alberta Firefighters Burn Camp takes 45 kids every year.

However, simply writing the book wasn’t enough. McKee signed with a publishing company, but

that we connect people to charities that are lesser known or even well-known.”

Krekula and McKee insist that the business will be sustainable despite the charitable donations coming from their sales, noting both that the public response is more positive to a company giving away much of their profits and that the added attention given to their

it was unable to meet her

books because of the charitable aspect is a good way for new authors

charitable needs. So instead,

to get noticed.

she teamed up with Nathan

“They’re reprinting the Berenstein Bears. There are no new ideas.

Krekula, a 37-year-old former

There’s lot of books about being a middle child or bullying or being

member of the U.S. Army from

jealous,” McKee said. “The only way to look at it is how can you

North Carolina who she met at

change the market? This is the way to change it.”

Walden University. McKee and Krekula then opened Little Black Dog Publishing to,

In addition to McKee’s book, Krekula has also written one, and the duo recently signed Albanian-born actress/writer Masiela Lusha.

Lusha played a starring role on ABC’s sitcom George Lopez for five

as McKee put it, “create

seasons, and will be donating 25 per cent of the sales of her book

positive social change

BOOPITY BOOP! Writes Her First Poem to Sentebale, a project that

through literacy,” with Piddle, Diddle Stuck in the Middle as its first book.

“Anyone who signs with us, gives to a charity,” McKee

helps children in Lesotho in southern Africa orphaned by AIDS and HIV. The pair is starting small, but also hopes to expand their business beyond children’s books and into the American market.

“We’re branching out, but we’re taking it slow, because obviously when you’re giving away a lot of money, you take it slow to build,” McKee said.

said.

Jessica McKee

33

the business | Women Entrepreneurs Flaunt Their Businesses

Women Entrepreneurs

Flaunt Their Businesses Story by Sarah Kmiech

T

he scale of some trade shows can sometimes make you feel a little bit like Goldilocks; some are too big, leaving you feeling

overwhelmed by everything you’re trying to take in, and some are too small, making you wonder why you decided to attend. All you’re

one, and this event takes notice of the women who have chosen to take that step and put their love of business into action.

“The goal is definitely to raise awareness towards women entre-

left with is the feeling that you want to find the one that fits you just

preneurs and to celebrate how many women have taken that leap,”

right.

McBee said. “I’m going to be super, super proud of the vendors.”

The Bossy Mama Flaunt event is looking to fill this missing piece.

On Saturday, Oct. 23 the Oasis Conference Centre at 10930 177

It wants to give you the satisfying feeling of a trade show that is

St. will be the home to its debut event. It starts at 11 a.m. and fin-

precisely what you were looking for. This event showcases over 60

ishes up at 5 p.m. The first 250 guests get a free bag of swag. So not

booths, which will be featuring local women entrepreneurs showing

only do these attendees get a reusable tote of goodies and coupons,

what their businesses have to offer.

but they then get to spend the entire day shopping around and filling

President of the Bossy Mama networking group, Carol McBee, is the busy business mama who has put this event together. She says

it up!

There is no cost for admission, but instead attendees are asked

this size of trade show allows people to take in everything the ven-

to bring in a donation for the Terra Centre for Pregnant and Parenting

dors have to offer, without the feeling that they’ve missed anything.

Teens. The centre focuses on young parents, and helps give them

“We want an elegant, upscale event that fills the middle void,” McBee said.

The majority of the vendors will be from the Edmonton area. So in true sister-hood fashion, women get to go out and spend the day together, and support other women while they do it.

34

The decision to pursue your own business can be an intimidating

support through programs and counseling, giving them assurance and confidence. These contributions can be given in either cash or diaper donations.

For more information, and to see who will be flaunting their stuff at this perfectly sized event, visit www.bossymamaflaunt.ca.

Co Author Jack Canfield of Chicken Soup for the Soul Speaks on How Health is a Direct Contributor to Personal Success Story by Paul Owen

W

hen looking for someone to speak on the connection between health and success, the Edmonton Chiropractic Society went

after the biggest name they could find.

The ECS will be presenting Jack Canfield, who’s sold over 100

both your own health and, through that, your own success. “(We’re) putting this event on to enhance people’s awareness of health and success,” he explained. “You can’t really have success unless you have your health, and so that’s the whole purpose of the

million books in his Chicken Soup for the Soul series, along with Dr.

event: to teach people that you can have both, it’s just a matter of

Fabrizio Mancini, an award winning chiropractor, for an Evening of

bringing them both together.

Health and Success on Thursday, Oct. 28 at the Winspear Centre.

“I’ve heard (Canfield) speak numerous times. His energy is just amazing, and he brings in a wealth of knowledge,” said Dr. Craig Wing of the ECS. “What he brings to the table is, he’s going to come here

“With our economy now, everyone’s always worried and the stress is at an all-time high, and (Canfield’s) going to help people bring it down.”

To help address the health side, the evening will begin with a

and talk to people about following their dreams, and he’s going to

talk from Mancini, the president of Parker College of Chiropractic

teach people about success.”

in Dallas. Along with being a successful chiropractor, Mancini is a

It’s a role that fits Canfield to a tee. After co-authoring the Chicken Soup books with Mark Victor Hansen, the duo struggled to find a publisher before their perseverance paid off and the franchise turned

formidable speaker in his own right, dealing with issues of health and success in his own speaking career.

“What we wanted to do was teach people to take active roles in

into a multi-million seller. Since then, Canfield has gone on to author

their health because people are not trusting themselves; they’re rely-

The Success Principles and appear as one of the teachers on The Se-

ing on other people to tell them what to do, and sometimes that’s not

cret. He has also established a long career as a motivational speaker

always the best thing,” Wing said. “You’ve got to take action now and

on issues such as success and self-esteem.

not wait until you have a bunch of problems. So Fabrizio Mancini is

According to Wing, Canfield’s two-hour appearance proved to be the perfect time for the chiropractic society to promote their message of combining personal health with personal success. He also noted

36

that one of the themes of the night will be taking a personal stake in

going to bring more of the health aspect towards the evening.”

Tickets are currently on sale for $57–$87 and available through the Winspear’s website at www.winspearcentre.com.

ON T N

O

M ED

OCTOBeR 30 & 31, 2010 Saturday 10am-5pm, Sunday 11am-5pm Northlands Edmonton EXPO Centre $8 General Admission, Children under 5 FREE

CSPS SwaP n’ Sale Give your old gear a new home and find great deals for yourself

For more info call (780) 490-0215 or visit www.

albertaShows.com

the community | Article title goes here

38

the community | Fabulous at 50, You Are Hot!

Fabulous at 50, Story by Sarah Kmiech

W

e have so many sayings that set us up for the comfort of aging: “Like a fine wine, things get better with age,” or; “Change is

These changes include children growing up and moving out of the house or maybe even moving back into the house, and bringing

good,” and how about; “With age comes wisdom.” With all of these

grandkids along with them! This age also includes the big change of

mottos being thrown around, why are we left with the feeling that as

menopause. Lori Battochio, a menopause clinic health educator, will

every year passes, the youth we leave behind is grieved for, and the

be one of the speakers at this event.

future before us is something to be feared?

This is something that rings especially true for women, and especially at this particular moment in time. For some reason, there is extra emphasis for the mature women in our world to be obsessed with youth. Women in their 50s are being told they need to be the women they were in their 30s. With all the life changes and experi-

This is also a time where parents or spouses may pass away.

Sheri-Lee Langlois from the Edmonton Bereavement Centre will be another speaker.

But Bowes says the main idea of the day is to have a fun day out with the ladies. “(Women this age) have given their whole lives to other people

ences women this age have fought through, as if this is something

… We try to get the energy that when they walk in, they think, ‘Wow!

even remotely possible!

Everyone here is for us!’ ” Bowes exclaimed; “It’s pretty magical, re-

To honour these women, there is the Fabulous at 50 Experience and Martini Party. Mothers, daughters, grandmothers, sisters and

ally!”

The Fabulous at 50 event heats up on Saturday, Nov. 6 starting at

aunts are all invited to take part in this celebration of women. Here

10 a.m. and finishes at 5 p.m. The Central Lions Recreational Centre

is a chance for women to gather together and enjoy a trade show day

located at 11113 113th St. is where it will be taking place.

full of shopping exhibits, motivational speakers, socializing, and of course, martinis!

This is the second event of its kind put on by Dianna Bowes, 52,

Though the event is geared towards women in their 50s, all women are invited. Tickets are $15 each, or $20 for two. They can be purchased by calling Tix On The Square, 780-420-1757, or visiting

president of Fabulous at 50, a monthly meet up group for women

www.tixonthesquare.ca/event/detail/2081, or can be purchased at

who are 40 to 60 years old. She said this is a day for baby boomer

the door on the day of the event.

ladies to not only have an entertaining day out, but to also learn and

For more information on the Fabulous at 50 Experience and Mar-

talk about the transformations that are happening in their lives with

tini Party, visit Bowes website at www.fabulousat50.ca. For informa-

the guidance of speakers who will be at the event.

tion on the meet up group, visit www.meetup.com/fabulousat50.

“With women in this age group; there’re a lot of changes happening to us, and with that, we need the support to move forward,”

So don’t hide your age! Come out and celebrate it! After all, everyone in their 20s and 30s will soon enough be in their 50s too!

Bowes said.

39

the individual | Rebuilding a Life

Story by Megan Sarrazin

R

egina Galica had already faced her

Her dreams of success seemed so far

embarked upon a search that launched the

bitten by cancer. Throughout her life, she

went on, her situation improved. She

career and success that she experiences

has made it her goal to surround herself

found a new career and a new home. Just

today.

with challenges as they shape her, and

when things seemed bittersweet, cancer

even goes so far as to say that she “loves”

struck her life.

them.

When Galica’s now 28-year-old

“I needed a car,” she said. So she began the daunting task of finding the vehicle that was right for her. During her

daughter, Kamilka, was diagnosed with

search she discovered that some salesmen

er, moved to Canada in 1990, having no

colon cancer at the age of 20, everything

weren’t taking her seriously, even though

money, no job, no friends and most daring,

changed.

she had good credit and was ready to buy.

Galica, now a 50-year-old grandmoth-

knowing no English.

She made the decision to move to Canada from communist Poland, where

Colon cancer is the second most fatal

After her search and many disappoint-

form of cancer, according to the Canadian

ing experiences, she received a call from

Cancer Society.

a manager at a car dealership. Out of the

she had grown up. At the time she left, the

Upon hearing this diagnosis, Galica

Polish government provided monthly food

decided to quit her jobs to be with her

a job, an opportunity to enter the industry

rations for things like meat, cigars, sugar

daughter and to “be there 24-7 for her.”

that had so wrongly devalued her busi-

and vodka, and left her in a tough spot to raise her children.

“All I wanted was to have a job, money

“It was the worst news a mother can hear,” said Galica. “I didn’t treat my daugh-

blue and to her surprise she was offered

ness.

“Selling cars? Me? This is a new chal-

ter any different than if she had the flu; I

lenge,” she said. Not just to enter a tough

and to be in a country with a great future

didn’t want her to feel weak or sorry for

and ill perceived industry, but to succeed

for my kids. That’s why I chose Canada,”

herself. We were both determined to beat

with integrity.

said Galica.

it, so we did,” she added.

When she arrived in Canada, she was

Her daughters’ operation was success-

“I will sell cars, and yes, I will treat my customers with pride and 100 per cent

overwhelmed with the challenges she was

ful, and after 10 days in the hospital, she

attention, especially if they are women,”

faced with.

was released to go home.

she added.

“No money, working two jobs and be-

Drastic adjustments were in order to

Faced with the challenge of rebuild-

ing a single mom with two kids. I’d never

ensure her daughter stayed healthy and

ing her life, she took the job, and with it,

heard of welfare and got a third job for

life changes were once again on the ho-

accepted the scrutiny that many buyers

weekends,” Galica said.

rizon for both Galica and her cancer-free

would throw her way.

daughter.

40

After starting over once again, Galica

out of reach at the time, but as the years

share of challenges before her life was

“Some male customers looked at me and had commented ‘a woman?’ Some asked me where those cars are built, some tested my knowledge, and some just trusted me and bought a car from me,” said Galica.

Her success in the industry has come with a lot of hard work and dedication, often working six to seven days a week with long hours.

Despite this, she loves her job, and her passion to assist her customers has helped her become a leading sales woman in an industry dominated by men.

“Working in a male-dominant industry is not easy. As a woman, we must know more than men, we must be proper, we must be honest (and) always on the top,” said Galica.

Her career is yet another challenge for her to be proud of.

She has learned to live life with the motto “respect, recognition, reward,” adding that she respects people, recognizes their needs and wants and rewards them with her friendship.

She has faced a number of challenges throughout her life and believes they have all added to her success, patience and strength.

“Trauma in my life has made me a stronger person,” said Galica.

She is proud to say that her daughter Kamilka is now “beautiful and healthy, married and happy” and couldn’t be more proud of her surviving cancer.

The pair has become much closer since battling cancer, with Galica saying that they speak to each other on a daily basis. They also traveled to Las Vegas to celebrate mother-daughter day and as a way to celebrate “winning with cancer.”

Although it was a life-changing challenge, it has improved her life and has made her more appreciative of what and who she is surrounded by.

A key in her life is a lesson that her mother taught her, which is, “Love yourself. If you don’t love yourself, nobody will.”

“You need support, to stay positive and to have a dream. Life is that easy,” she added.

Ragina Galica started in sales at Sherwood Park Toyota two years ago and today continues to honor her role and lead the industry as one of few sales woman.

Regina Galica

mergemag.ca | Event Calendar

Events Calendar October

We’re always on the lookout for upcoming social, fundraising and business-related events in and around Edmonton.

• Arts & Cultural Events • Fundraising for Charity or Community Groups • Business Seminars and Workshops

Social Events Oct

3

Edmonton Bridal Expo 10:00AM to 4:00PM Fashion Shows: Noon to 2:30PM Shaw Conference Centre

Find everything and more for your special day in one place, at Edmonton Bridal Expo at The Shaw Conference Centre on October 3, 2010.

You will find exhibitors for Bridal Dresses, Cakes, Decor Items, Florals, Honeymoon Ideas, Invitations, Photographers, and many others offering samples, money-saving show specials, new ideas and MORE choices as Edmonton Bridal Expo is Autumn’s Biggest & Most Elegant Bridal Show.

For more information and tickets visit http://www.edmontonbridalexpo. com/

Oct

3

Christmas Chaos Book Launch 2:00PM Parkview Hall 9135 146 St

Prairie Dog Publishing has discovered 25 talented writers from accross Canada to fill the pages of Christmas Chaos with laughable, tear-jerking, and jaw dropping tales.

A part of the proceeds will be going to Jasper Place Health and Wellness Centre in Edmonton: A place to call home, when you do not have one.

Embrace Christmas Chaos by allowing these beautifully written stories to enlighten, encourage, and enhance your Christmas Season! Visit www.

JPHAWC.ca.

42

Oct

8

Movies on the Square 7:00PM Churchill Square

Bring your friends and family out for Movies on the Square.

Watch a block buster hit that will be playing on a 3-storey high inflatable screen, for free. For more information, visit http://bit.ly/cytke0

Oct June

10

Thanksgiving Dinner Buffet 6:30PM Hotel Selkirk in Fort Edmonton Park

The Johnson’s cafe in the Hotel Selkirk offers a delicious buffet of Thanks Giving favourites sure to please everyone! Seating can range from 2, 4, 6 and 8 guests per table. Group seating is also available for over 10. For more information, or to book your dinner buffet, visit http:// www.fortedmontonpark.ca. Tickets are: adult: $33, youth: $16, senior: $27.

Oct June

14

Indian Cuisine 101 6:30PM - 9:30PM Amiskwaciy Academy 101 Airport Rd. Tickets are $109

Get ready for a taste bud extravaganza with the exotic flavours of East Indian dishes. Sip spiced Indian chai tea, toss an Indian mixed salad and make crisp samosas. Recipes also include tandoori chicken, butter chicken, basmati rice, vegetable pulao and cucumber raita. This is a hands-on demonstration course put on by Metro Continuing Education.

CAll 780.428.1111 for info.

Oct

14

LitFest - Edmonton’s Nonfiction Festival

Oct

19

Runs October 14 to 24 Various Venues

LitFest is a festival where nonfiction content comes to life. Avid readers with nonfiction content and creators, experience a series of events, chic gatherings and gourmet experiences. It is the only nonfiction festival in Canada. LitFest brings together some of the best-selling, award-winning and emerging authors of books, magazines and film content. It also supports Edmonton as a local incubator for nonfiction literary talent. For a list of events and schedules, or to purchase tickets, visit http://www. litfestalberta.org/home.aspx

June Oct

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Scarecrow Festival Runs October 15, 16 & 17 Northlands EXPO Centre, Hall B

This is ABC Head Start’s annual family Halloween fundraiser. Enjoy creepy crafts, ghoulish games and haunted house - suitable for all ages!

For more information, visit http://www.scarecrowfestival.org/

June Oct

16

Edmonton Woman’s Show Runs October 16, 9:00AM - 5:00PM & 17, 11:00AM to 5:00PM Northlands, 7300 116th Ave

It’s a weekend for the women! There are numerous exhibits, a Top Chef Challenge, Fashion Shows, and bedroom displays by RONA Home & Garden, just to name a few. Bid on a date in Edmonton’s Ultimate Bachelor Search & Auction! From ABC’s “Bachelor Pad,” Kiptyn Locke, David Good, Jesse Kovacs, and Jesse Beck from will be up for bidding, alongside some of Edmonton’s most eligible bachelors. Enjoy a special date with one of these handsome men and help out a great cause, with all auction proceeds going to the Lurana Shelter. For more information on this event, visit http://www.womanshow.com/whats-on

Oct

17

7:30PM Muttart Hall Alberta College, 10050 MacDonald Dr. Tickets are $30, Students & Seniors $20

The Edmonton Recital Society welcomes award-winning harpist with the famous Bolshoi Ballet in Moscow, Ms. Natalia Shamayeva will perform a unique all-Russian recital. Tickets are available at Tix On The Square, or by calling 780-420-1757. They will be going on sale at a later date.

Oct

23

Boo at the Zoo Noon - 4:00PM Valley Zoo, 13315 Buena Vista Road Cost: Winter admission

Show up in your coolest costume to trick or treat while you experience the wonders of the animal kingdom. Win a cool prize at the Pumpkin Patch Prize Hunt or enjoy an educational talk focused on the Edmonton Valley Zoo’s Halloween animals. The Spooky Scavenger Hunt will take you on a tour to visit the Zoo’s Halloween animals including snakes, wolves, owls, bats and more!

Oct

29

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9:00AM - 8:00PM Various Locations

Don’t forget to vote in Edmonton’s municipal election of City Council and Public School and Catholic Separate School District Trustees.

For information, visit http://www.edmonton.ca/city_government/edmonton-elections.aspx

Spooktacular Runs October 29 and 30, 6:00PM - 11:00PM Fort Edmonton Park Advance tickets (starts Oct 4) are $17 per person or $20 at the door.

The Art of Cheremosh Gala October 30, 5:00PM EXPO Centre, Northlands Tickets are $125

Presenting authentic footwork from various regions of Ukraine, Cheremosh invites audiences to marvel at the intricacy and complexity of its spectacular choreography, dynamic music and colourful costumes.

The evening will include: Dance performances by the Cheremosh Ukrainian Dance Company, Three-course dinner, prepared exclusively by the chefs of the Edmonton EXPO Centre & Live music by the Mill Creek Colliery Band. Tickets can be purchased by calling 780-616-5335, emailing gala@cheremosh.ca or visiting http://www.cheremosh.ca/

30 Don’t Forget to Vote!

11:00AM to 5:00PM The Oasis Conference Centre, 10930 177th St.

Spooktacular provides a wide range of activities for family and adult audiences to enjoy themselves. Don your costume and venture down to Fort Edmonton Park for a night of fun and fright for all ages! As you make your way through the Park, you can expect to encounter mystery and lurking around every corner. Spooktacular is a safe place for children and their families to celebrate Halloween with both indoor and outdoor activities. Don’t forget to bring a bag to collect your treats! https://www.fortedmontonparktickets.ca

Oct

Oct

Bossy Mama Flaunt

Join Bossy Mama for a day of shopping, networking and entertainment as they highlight some of the very best female owned businesses in the Edmonton area. Bossy Mama is a business network for entrepreneurial woman that is dedicated to helping women take their business to the next level. Free admission in lieu of a dona tion to the Terra Centre for Pregnant & Parenting Teens in the form of money or diaper donation. For more information, or to register, visit their website at http://www.bossymamaflaunt.ca/

Oct

June

ERS presents Natalia Shamayeva

Ski & Snowboard Show Runs October 30 and 31, Starts at 10:00AM Oct 30, 11:00AM Oct 31 Northlands Edmonton EXPO Centre Tickets are $8, children 4 and under are free

Whether you’re a skier or snowboarder, you will find all that you need to start the season off right with a visit to the Edmonton Ski & Snowboard show! Reps from various destinations, including every major ski hill in Western Canada, will be on hand to give you all the information you need to plan your next adventure. This Show offers the latest in industry innovations and trends, with a wide selection of new equipment, clothing, and accessories. Call 780-490-0215 for advanced tickets.

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mergemag.ca | Event Calendar Oct

30

Oktoberfest to Rocktoberfest 6:30PM Shaw Conference Centre, Hall ABC, 9797 Jasper Ave. Tickets are $32.50

Enjoy a fun night of good old oom-pah-pah favorites and polkas until you drop! Tickets include a commemorative Oktoberfest 2010 beer mug, a Bavarian Feast, and chances to win some great prizes. Canada’s own Trooper will also be performing. For more information, or to purchase tickets, visit http://www.oktoberfestedmonton.com/

Oct

31

Deadmonton: Canada’s Halloween Festival Runs October 1 to 31 Various Locations

Highlights the Halloween happenings for all ages. With events starting October 1st there is something for everyone including kids, pets, athletes, costume, movie, theatre or music buffs, those wanting to be scared or those just wanting to trick or treat. Many events raise money for Edmonton charities, so make sure you check out the full calendar of events at http://dedmonton.com/calendar

Fundraising Events Oct

1

A Kiss of Fall Champagne Reception at 6:00PM, Dinner & Wine pairing at 7:30PM Performance at 9:00PM Delta Edmonton South, 4404 gateway Blvd.

Emplyabilities is proud to present A Kiss of Fall, a night featuring the vocal talents of world renowned musician, Alfie Zappacosta. This will be a night of romance, glamour, and entertainment. For more information call Doug Stacey at 780-945-4642, or email doug@employabilities.ab.ca, or visit their website at http://www.employabilities.ab.ca/ly/bghGDd

Oct

3

CIBC Run For The Cure Opening Ceremonies at 9:00AM Sir Winston Churchill Square

The Canadian Breast Cancer Foundation CIBC Run for the Cure is Canada’s largest single day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, education and awareness programs. Each year, thousands of Canadians of all ages and from all walks of life unite to participate in the Run. For more information on this event, visit www.runforthecure.com/site/TR?fr_id=1108&pg=entry

Oct

6

Looking Ahead...Putting Poverty Behind Us 8:30AM - 4:30PM Grant MacEwan University, 10700 104th Ave. Cost: $100

How does the vision of a future without poverty come to start? What is your role? Putting Poverty Behind Us will bring all sectors of the community throughout Edmonton to engage in a dialogue on poverty and potential strategies for moving families and individuals toward greater economic security. Keynote speakers: Liz Murray & Frank O’Dea Event will include a panel discussion and break-out groups, Breakfast, lunch & coffee breaks included. For more information, visit http://bit.ly/ dkuEQg, or contact Nathan at 780-423-2285 est. 158, or email nmison@ bissellcentre.org

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Oct

13

True Blue Gala Northlands, Hall H, 7300 116th Ave Tickets are $175

The Edmonton Police Foundation in its 10 year aniversary invite you to join the the True Blue Gala. This event is to show the community what the Edmonton Police Foundation has accomplished and honour the winners of the Harry Hole Community Policing Award. Funds raised at this event will fund special programs to promote community policing within Edmonton and awards for MacEwan University students. Tickets can be purchased online at https://edmontonpolicefoundation.com

Oct

15

Face Off Against Cancer Runs October 15 to 17 River Cree Casino Twin Rinks

This is a three-day charitable hockey tournament. All proceeds go directly to the Canadian Cancer Society, your best partner in the fight against all cancers. The Society uses these donations to fund the most promising cancer research in the country, support people living with cancer, provide comprehensive cancer information and prevention initiatives, and advocate for healthy public policy. For more information, or to register, visit http://convio.cancer.ca/site/TR?fr_id=7600&pg=entry

Oct

16

Dogs With a Cause Charity Auction Cocktails at 6:00PM, Dinner at 7:00PM Blatchford Hangar, Fort Edmonton Park Tickets are $100 with a $70 tax receipt issued

This evening is in support of Dogs With Wings, a society which provides assistance dogs for people with physical disabilities. There will be dinner, drinks, and a silent auction. To purchase tickets call 780-944-8011 or email info@dogswithwings.ca

Oct

16

Timeraiser 7:00PM TransAlta Arts Barn, 10330 84th Ave.

The Timeraiser is a silent art auction with a twist. Instead of bidding money, participants bid volunteer time to agencies needing their skills and energy. Successful auction bidders have 12 months to complete their volunteer pledge. For more information, email Jennifer Grebeldinger at jgrebel@timeraiser.ca or call her at 780-637-8287. Visit the website at http://www.timeraiser.ca/

Oct

19

Changing Lives, Changing Communities Fundraising Breakfast 7:30AM - 8:30AM The Westin, 10135 100th St.

Alberta Association for Community Living invites you to attend their annual fundraising breakfast. By attending this event, you will have the opportunity to hear from families whose lives have been changed through the work of AACL. If your are interested in attending or hosting a table, or would like more information, call Shawn Ergang at 780-451-3055, or email sergang@aacl.org

Oct

22

An Intimate Evening with Dan Hill 9:00PM Shaw Conference Centre, 9797 Jasper Ave. Admission is $50

Join Juno and Grammy award-winner Dan Hill as he performs songs from his new album, and classics such as “Sometimes When We Touch.”

Proceeds from this concert will be donated to the Canadian Diabetes Association. For more information, or to purchase tickets, visit http://www. diabetes.ca/danhill/

Oct

23

CF Spectacular Doors open at 5:30PM, Dinner at 6:00PM, Show at 8:00PM Mayfield Dinner Theatre, 16615 109th Ave.

Enjoy a dinner, a show, and a silent auction, all in support of the Canadian Cystic Fibrosis Foundation. The show is “Dark Star: The Life & Times of Roy Orbison.” Tickets are $90 and are available through the Mayfield Dinner Theatre Box Office, 1-877-529-7829, or online. For more information, visit http://mayfieldtheatre.ca/events.asp

Oct

23

Laugh For Life Gala 2010 Silent auction starts at 6:00PM, Event at 7:00PM Winspear CentreTickets start at $34

Laugh for Life is a group of Edmonton area residents who organize an annual gala as a way to lighten spirits and raise funds for The Mustard Seed and Candeo Housing Association. This event features comedian Tim Hawkins, singer Lianna Klassen and performance painter Lewis Lavoie. Tickets can be purchase tickets through the Winspear Box office, 780-428-1414 or 1-800-563-5081.

Oct

24

BMO Boolathon Time slot 1: 11:00AM, Time slot 2: 1:30PM Gateway Entertainment Centre, 3414 Gateway Blvd.

This is a family-friendly Halloween themed fundraising event in support of Kids Help Phone. Register a team, raise money, and have fun! For more information, or to register a team, visit http://bit.ly/9pflar

Business Events Oct

7

JCI Monthly Training & Networking Night 6:00PM Edmonton Chamber of Commerce, #600 - 9990 Jasper Ave Tickets: Free for members, $10 for non-members

Come join JCI Edmonton for their monthly training event. There will be guest speakers and a chance to network. JCI is an organization set out to provide opportunities and leadership skills for young leaders in the community. Contact Erin at training@jciedmonton.com.

Oct

21

Coaching Conversations that Work Runs Oct 21 & 22, 9:30AM to 5:00PM Stanley Milner Public Library

This 2-day advanced communications training is an experiential workshop providing valuable insights and practical skills that support change in how you relate to others and how they relate to you. Enjoy 2 days of coaching and being coached, and in the process learn how to ask powerful questions, to expand your capacity for listening and transform your conversations. Early Bird 10 days before $347 + GST (premium) / $237+GST (regular) GROUP SPECIAL regular: for 2, $227 per person, for 3 or more, $217 +GST. Register for The New Leadership Program Nov. 2426, get Coaching Conversations that Work, FREE. For more information visit http://www.co-creating.ca/current-events/ or call Creative Attention Canada at 780-465-1721, or email to cctw@co-creating.ca. To register, phone Patricia at 780-934-9659.

Oct

21

Home Staging DIY Workshop 9:00PM 5326 Calgary Trail NW Cost is $53

If you are a property owner, Realtor®, or Home Builder, and are, or are planning on, selling a property, then, yes, this workshop is perfect for you! * You want to sell your property in at least 50% less time * You want to make at least 7-10% more money. * You want your listing to stand out above the competition.

Call Rhonda Wilson, CCSP™ to reserve your seat, as seating is limited, 780-913-5589 • www.RevealingAssets.ca

Oct

27

Building on Success Series: Building Your Online Presence 9:00AM to 12:00PM Cost is $47.25

Gain valuable techniques and skills to build compelling and dynamic brand presence online with Ken Jurina, President and Founder of Epiar and Top Draw. Ken Jurina has more than 18 years of experience in traditional advertising and Internet marketing Additionally, Ken sits on the Global Committee and is Co-Chair of the Marketing Committee for the Search Engine Marketing Professional Organization (SEMPO), and is also a founding member and co-chair of SEMPO Canada. To register, visit www.awebusiness.com

Oct

27

Electrifying Electronic Newsletters Workshop 10:00AM to 4:00PM Registration $262.50 Communitas Group on the 2nd floor, 12120 106th Ave.

Electronic newsletters are a powerful marketing tool and a cost-effective way get the word out and attract the resources needed to promote your mission, products or ideas. In this workshop you’ll learn to: * Create the most effective format for your readers * Design and format your newsletter for electronic delivery * Produce templates to speed up the process and ensure consistency * Access and evaluate service providers and much more...

For more information, or to register, visit http://bit.ly/bEnx0Q

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