VIRGO Fa l l/ Winter 17 -18
“ GEO-VIBE ”
V
irgo was founded by Spanish designer Luciana Navas back in 1999. This luxury accessories company is known for its innovative mix of materials, textures and color and its outstanding quality of its products. Navas, Virgo´s founder, has an impressive background in accessories design and industrial design what she reflects and combines when creating her collections. Her pieces have been for over a decade hot topics on fashion shows and her collaboration with upcoming designers since 2010 have also been a huge success for her brand. This season won´t be the exception. Bringing nature and the Groovy era, this Fall- Winter season Virgo presents “Geo-Vibe“.
OVERVIEW Target Customer Inpiration Mood Board Color Story Col lection
Samantha Jones TARGET CUSTOMER
28 years old Single Seat le, Senior Bookings Editor MODART magazine
at
$108,000 Annual income spends 30 - 37% of annual revenue in fashion expenditures and leisure activities Favorite brands: Gucci, Fendi, The Modern Society and Celine Enjoys reading- TravelingFollowing fashion show reviews - brunch with friends on weekends - cocktail Friday nights - Netflix.
Clara Propts TARGET CUSTOMER
35 years old Married New York Design Director at Graphic Design Agency $190,000 Annual income spends 40% of annual revenue in fashion expenditures and leisure activities Favorite brands: Armani, Gucci, Carolina Herrera, Narciso Rodriguez, Yves Saint Laurent Eileen Fisher Enjoys Morning running - Cooking- Movie nights Painting- Fashion BloggingDinner Parties
John Galliano At Dior - 1990´s
John Charles Ga ll iano born November in 1960 Gibra ltar- England Known for his ready-to-wear and haute-couture col lections for such fashion houses as Christian Dior and Givenchy. Givenchy (1995 - 1996) Dior (1996 - 2011) The arriva l of Ga ll iano as the designer in chief at Dior fashion house was expected to attract a younger cl ientele, not only to couture but a lso to the seasona l ready-to-wear l ines produced by both houses (John Gal l iano and Dior). Haute Couture Fa ll Winter Collection 1997 the Same year he receives the British Designer of the Year award. His col lections are famous for the innovative creativity of si lhouettes, voluminous forms and cuts, Theatrica l and thematical aesthetics of his collections.
The 1970´s
Trend Forecast
“ GEO - VIBE “
Geo-Vibe collection is VIRGO´s proposal for Fall-Winter 17-18. The idea of the brand was to bring the 70´s geometricity and earthly tones with the three-dimensional aesthetic of John Gal iano´s sculptural Haute Couture pieces during his glorious years as Creative Director of Dior back in the 90´s and early 2000´s. It Is an inspiration that a ims to mix the sharp geometric patterns with the organic aesthetic of nature. Materials and colors have also been selected as part of this inspiration and promise to bring not just a retro mood to fashion this season, but also innovative and elegant designs that become a must-have piece of your closet.
Hibiscus Red 18-1762 TCX
Sable Brown 19-1320 TCX
Mink 17-1045 TCX
Red Adobe 18-1451 TCX
Green Jasper 19-0515 TCX
Billard Green 18-0135 TCX
Materials + Crocodile Leather
Vegan
+ Veged tan Leather (thin) + Metal Hardware Gold tanned + Wood + Cotton-Silk (Lining)
The collection
$820
$560
$1450
$750
$845
The collection
$835
$180 each
$235
$260
$1870
$755
The collection
$1200
$755
$1350
$1980