Color Trend Book A/W - 15/16
Tobe Report Mock Issue A/W 17-18
Retail Buying (Nordstrom A/W 15-16)
This recompilation describes a summary of my best work respecting my career as a fashion Marketing and Management student. This portfolio contains a selection of three projects: Color Trend Book -Tobe Report Mock Issue A//W 17-18 and Buying Plan (Nordstrom) . This is a small reflection of some technical and analytical skills, design aesthetics and passion for Fashion and Marketing. For a complete look of these work projects and more portfolio pieces, please visit meriramirez.com or Behance page www.behance.net/mericiaramc
COLOR TREND BOOK-REPORT
A/W -15/16
Editorial - Branding - Styling - Production - Art direction CAT skills : (Illustrator - Photoshop - InDesign) Collaborative Project
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19
19 -42 34 TC X
TCX
18 -42 44 TC X
11 -46 01 TC X
X TC 39 -40 18
X TC 44 -42 18
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17
18 -14 54 TC X
TCX
18 -16 51 TC X
FLAME This vibrant red-orange color is sure to stand out. This color adds energy to the Womenswear 15/16 color palette. It works great as a statement piece or as a pop of color in accessories.
18-1454TCX
RED CLAY
17-1563TCX FLAME 18-1661 TCX
CRANBERRY
X TC 05 -43 15
18410 5T CX
18 -17 03 TC X
TOBE REPORT EDITORIAL DESIGN AND TOBE REPORT TREND FORECASTING EDITORIAL DESIGN AND TREND FORECASTING
Art direccion - Trend Forecasting - Trend Analysis- Trend Research - CAT Skills (Illustrator - Aftereffects - Photoshop InDesign)
Editor´s letter The Tobe Fall-Winter 17/18 issue brings a rreflection of today’s global submersion into the future. This seasons color stories are inspired by changes in world’s society and the new perspectives and ty. From environmental awareness and material rrecycling, attitudes towards the “new” reality. innovations and advances in virtual technology technology, gender neutrality in today’s generation are ty. This season is full of interesting and unexpected color becoming actual concepts in our reality. e become part of tod combinations which have today’s future. Upcycling is the new fashion term for recycling and in this issue we explore the pastel color palette expected to hit the runways in the following seasons. Pastels are usually conside considered a tricky color ey trend ffactors not only as story for the F//W season but over time they have become strong key ces. transitional colors but also being protagonists in statement pieces.
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ased on the Virtual Now is the story and inspiration behind this seasons saturated color palette. Based new advances in virtual technology and how society is adapting to the parallel digital reality. Bringing fun, Off Beat hues and extravagance in the use of color for this palette which aims to drive us into the realization of today’s proximity with the digital. Neo-Antiques is the concept behind Tobes dark nocturne for this color palette which brings a sense of mystery and nostalgia inspired by the new turn of vintage in today’s fashion. Blurred Lines is the title of this season´s neutral palette. Mainly inspired by today’s cultural and gender neutral balance. Limitations about who or who do we want to be are disappearing. We are living a new social revolution, and social norms are not a matter of black and white anymore. This color story gives an alternative combination of colors for this season going to militant greens, balanced whites, and undefined kahkis.
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“One man’s trash becomes another man’s treasure”. This is the essential concept behind Upcycling color story. The actual problem of the increased levels of waste material serves as inspiration for all different type of artists and some designers have understood this issue as an opportunity bring newness to the industry by experimenting with different design processes.This method has motivated the re-utilization of materials, such as egg shells, industrial foam, wood shavings and sawdust, creating resourceful design strategies to turn discarded material and “trash“ into something appealing and more desirable.
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14-0647TCX
11-4300TCX
12 0106 TCX
14-1411 TCX 10154 C
16-5106 TCX
14-3710TCX
Organic Pulp
Egg Shell
Converted Denim
Light Rust
Purple Foam
Pink Sawdust
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The palette is based on chalked hues such as Converted denim, pink Saw dust coming in both matte and metallic swatches and Light Rust. Egg Shell white brings a soft and delicate balance to the color palette and Purple
core color of this palette while Organic Pulp and Purple foam are utilized as accent and contrasting colors.
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terms of fashion piece, footwear, and accessory design.
CORE
14-1411 TCX 10154 C
12 0106 TCX
16-5106 TCX
Light Rust
Pink Sawdust
Converted Denim
Secondary
12 0106 TCX
14-3710TCX
Light Rust
11-4300TCX
Egg Shell
Purple Foam
Accent
11-4300TCX
10154 C
Egg Shell
Pink Sawdust
14-0647TCX
Organic Pulp
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Virtual Now describes the saturated vibe of the digital world. It is a reality that we once thought was just a mere fantasy. Today, Virtual Animation and the real world come together and interact together within a common environment. This advance in technology is as exciting as this color palette, bringing a lively, playful and vibrant mood to the season. These key colors promise to become a statement in the runways.
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19-3951 19-3951 TCX TCX 18785 18785 C C
16-4109 16-4109 TCX TCX
17-1048 17-1048 TCX TCX
18-1660 TCX
Cyber Cobalt Cyber Cobalt
AlternSepia Sepia Altern
Drone Teal Drone
Electra Electra
15-1360 15-1360 TCX TCX SciFiFiOrange Orange Sci
2242 2242 C C
Off Beat Green
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Virtual Now brings vibrant energy to this Fall /Winter season. It is a palette in fashion in general. The core colors expected to see in the runways are the Electra Red, Sci-Fi Orange, promising to be a big hit in footwear and dresses and some Off Beet Green. Other popular colors will be the Cyber blue. It is a very electric yet safe color for this season. Additional colors are an approach of a soft light blue/ gray called Drone and Altern Sepia. Finally, Colors like Off Beat Green and Metalic Cyber Blue will be crucial in the creation accent statement features in clothing and Sci-Fi Orange is also the main color when it comes to creating a small contrast and pop of color.
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CORE
15-1360 TCX
2242 C
Sci Fi Orange
18-1660 TCX
Off Beat Green
Electra
Secondary
16-4109 TCX1
9-3951 TCX
17-1048 TCX
Cyber Cobalt
Drone
Altern Sepia
Accent
2242 C
Off Beat Green
18785 C
M Cyber Cobalt
15-1360 TCX
Sci Fi Orange
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When it comes to culture and gender identity, there is no longer black and whites, one thing or the other. This palette is mainly inspired by that are already familiar to the fashion industry. These colors have the objective to enhance a neutral balance between men and women’s apparel as both fashions to combine aesthetics and silhouettes from each other to create a minimalist and modern alternative in style.
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18-0920 TCX Mx. Brown
18-0523 TCX Militant Spirit
14-1106 TCX Non-Binary
19-3917 TCX 10396-C
16-1120 TCX
11-0602 TCX
Middle Ground
Overcast
Neutral White
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Blurred Lines brings neutrals into a more balanced state. This color palette is a little bit warmer that the usual black, gray and whites of past seasons. Main colors are Overcast, which is a dark gray, NonBinary, being a light
NonBinary will also participate as a secondary color along with Mix Brown and Middle Ground, This being a combination of brown colors. The metallic version of Overcast will play a key part when it comes to outwear and monochromatic combinations as well as Militant Spirit and the neutral White
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CORE
19-3917 TCX 10396-C
14-1106 TCX
Overcast
18-0523 TCX
Non/Binary
Militant Spirit
Secondary
18-0920 TCX
16-1120 TCX
Mx. brown
14-1106 TCX
Middle Ground
Non-Binary
Accent
18-0523 TCX
Militant Spirit
10396-C
M Overcast
11-0602 TCX
Neutral White
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WGSN.com Style.com Pinterest l-echappee-belle Tumblr.com Google images Tina Patni at Behance
Art Direction and Graphics by Mericia Ramirez Trend forecast research and Analysis by Mericia Ramirez
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RET AILBUYING RET AIL BUYING Nordstrombuying Nordstrombuyingplan plan
eveningweare A/W15/16 eveningweare A/W15/16
Fashion forecasting research - Digital design - Editorial - Planning - Merchandising - Customer and Market Research Fashion forecasting research--Photoshop Digital design - Editorial - Planning - Merchandising CAT skills : (Illustrator - InDesign) CAT skillsA/W : (Illustrator - Photoshop - InDesign) 15 /16 Season
A/W 15 /16 Season
I I
COMPANY PROFILE COMPANY PROFILE Mission Statement Overview of Company Store Overview Customer Profiles
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COMPANY MAKETPLACE Competitors SWOT Analysis Trends in Eveningwear
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II
IV
BUYING PLAN
6 Month Buying Plan Individual Stores Assortment Plans
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FINAL NOTES
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Risk and Opportunity Sources of Information Meet the Buyers
CUSTOMER PROFILE NORDSTROM’S WIDE TARGET MARKET DRAWS IN A VARIETY OF CUSTOMERS. THE BEST WAY TO UNDERSTAND THE NORDSTROM CUSTOMER IS TO UNDERSTAND THE VALUES, ATTITUDES, AND LIFESTYLES OF THE PEOPLE WHO SHOP IN THIS DEPARTMENT STORE.
Trend:
FRINGE AND FEATHERS WE GROUPED THESE TWO TRENDS IN ONE BECAUSE WE BELIEVE BOTH BRING A MODERN 3 DIMENSIONAL VIBE. IT ADDS GREAT CONTRAST BETWEEN ETHEREAL, DELICACY, ROMANTICISM (FEATHERS) AND THE BOLDNESS AND BOHEMIAN STYLE (FRINGES). THESE TWO FEATURES ARE APPLIED TO FABRIC IN DIFFERENT SHAPES AND VOLUMES, SOME CREATING PATTERNS, OTHERS CREATING TEXTURE TO THE GARMENT, AND ULTIMATLEY BOTH CREATE DRAMA
Planned Net sales are $345,000,000 because Fall offers event opportunities Our planned growth is 8.15% compared to last years. The average stock on hand is $187,402,100, with an Inventory Turnover of 1.84.
• Planned Reductions are $55,200,000 for the season, and will be split over 6 months.
• December is the highest rate of markdowns for the season in the Corporate plan. • Planned Initial Markup for the season is 55% based on profit, expense, reductions, cash discounts, alteration costs, and net sales.