Merielle Jurlina
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As Hampton is a brand that emphasizes guests to “focus on their travel goals, not their lodging costs”, they are dedicated to the perspective of travel from the customer’s point of view, and at the same time delivering what the customer wants. They accomplish this by being true to their core, as a friendly, authentic, caring and thoughtful brand. As a reputable magazine brand dedicated to making life easier, Real Simple provides readers with quick life hacks and products that aid in a more relaxed and stress-free life. This ranges from articles on how to stay organized as a busy parent, how to incorporate yoga into one’s everyday life, or “How to score free flights now”. Together, these two brands can combine to allow for one of the most ideal propositions: stress-free traveling.
TRAVEL MADE EASIER
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TABLE OF CONTENTS
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CO-BRAND
comparison
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color scheme board
PUBLIC SPACE
design intent
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colors & textures
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14 circulation 16 renderings 17 floor plan
GUESTROOMS
design intent
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colors & textures
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28 king standard 32 king studio
bathroom elevations millwork details
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CONSISTENCY
Readily and willingly delivering the experience that guests depend on.
VALUE
Providing guests with all amenities and products that they may need, whenever they need them.
HAMPTONALITY
With services that are approachable, authentic and helpful, staff can genuinely connect with Hampton guests.
INNOVATION
Focused on the future, with a handle on the ever-changing needs of guests, extending to the brand itself, through the “Forever Young” initiative.
CO-BRAND OPPORTUNITY
Hampton can broaden Real Simple’s reading audience, and take feedback from the programs incorporated into the hotel, to strengthen their credibility and article base.
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POPULARITY
Every month, Real Simple reaches over 12.6 million US costumers across both desktop and print.
SOCIAL MEDIA
Real Simple has over 4 million social media followers and was the first magazine brand to reach 100,000+ followers on Pinterest.
RETAIL
Real Simple began selling home products through Bed Bath and Beyond in 2010, and is now among the retailer’s top selling private label brands.
INNOVATION
Since its launch in 2000, Real Simple has invented more than 1000 new uses for old things. Such as a wine cork as a pin cushion!
CO-BRAND OPPORTUNITY
Real Simple can bring a fresh and invigorating twist to Hampton’s already hospitable environment. They can infuse the guest experience with guidance to stress-free travel.
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CO-BRAND MOOD BOARD
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PUBLIC SPACE design intent
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colors & textures
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14 circulation 16 renderings 17 floor plan
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HOW CAN TRAVEL BECOME STRESS-FREE? Well-designed and easily approachable amenities and lobby area allow guests to keep their daily routines. Clear way-finding that allows guests to have a sense of control over the area. Angled areas that provide unique seating experiences, giving guests a feeling of “this spot was meant for me.� Curtain wall glazing, indoor plants and light colored wood that give a light and airy, relaxing and calming atmosphere. Tutorials and taste testings that give guests more opportunities to interact with staff.
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COLORS & TEXTURES
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PUBLIC SPACE floorplan
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Scale: 1/8'=1'0"
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Seasonal retail shop
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Encouraging daily thoughts
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Interactive wall feature
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Bar/taste testing loggia
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A defined lobby layout
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Fitness center and self-guided tutorials
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Reading area
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Work lounge
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Map of surrounding areas
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Pool/outdoor amenities
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CIRCULATION
Area not in scope
Main path of circulation
Secondary path of circulation
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An angled front desk greets the guest as soon as they enter the building. The adjacent seasonal retail area changes monthly, selling items such as “wrinklefree clothing.�
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Angled seating and built in soft seating allows for creative or comfy nooks, unique for each guest. An adjacent interactive wall feature allows guests a more natural way to socialize with others. For example, “Where in the world are you from?�
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A bright and airy lounge suited for a modern take on a meeting room. Guests looking to collaborate or work together have more spacial and seating options to choose from.
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As a destination within the Perfect Mix Lobby, the bar will accommodate guests with the latest in alcoholic and non alcoholic drink trends. The bar side open to the lobby is a taste testing counter. Around the corner guests can then sit at the bar, or in the bright and relaxing loggia.
an angled community table creates circulation within the perfect mix lobby, and still allows for ample seating
patterned overhead millwork allows a play on light in the bar and taste testing area, making this destination appealing from any point in the lobby
the open air feel of the loggia extends the lobby into a more relaxing and outdoor feeling environment
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BAR- ELEVATIONS
Front Elevation Taste testing walk -up counter
Scale: 1/2"= 1'-0"
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Side Elevation Bar and free-standing bar
BAR- ENLARGED FLOOR PLAN
Scale: 1/4"= 1'-0"
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GUESTROOMS design intent
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colors & textures
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28 king standard 32 king studio
bathroom elevations millwork details
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HOW CAN TRAVEL BECOME STRESS-FREE? Well-designed and easily approachable amenities within the room allow guests to keep their daily routines. No clutter, and a simple layout that allows guests to have a sense of control over the area. Unique seating experiences, giving guests a feeling of “this spot was meant for me.� Fresh colors, soft textures and light colored wood that give a home-like, relaxing and calming atmosphere. Tutorial booklets and product testings that give guests more opportunities to experience new products.
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COLORS & TEXTURES
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GUESTROOMS
king studio floorplan 2 scale: 1/2"=1'-0"
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recessed headboard wall and adjacent wall allow for a unique, cozy and comfortable “nook� feel
bed bench allows open space to either place luggage on, sit on, or pull out as a twin bed
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scale: 1/2"=1'-0"
sleek and simple entertainment/storage piece, allows the eye to rest, in comparison to all the adjacent walls
corner area detached from the opposing walls, giving guests an area that can be for lounging, or working.
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scale: 1/2"=1'-0"
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GUESTROOMS king studio
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GUESTROOMS
king standard floorplan scale: 1/2"=1'-0"
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mobile ottoman compliments the inset seating, and any seating around room
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scale: 1/2"=1'-0"
recessed lighting ensures a warm and tranquil, yet modern atmosphere
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scale: 1/2"=1'-0"
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GUESTROOMS king standard
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BATHROOM king standard
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studio bathroom
standard bathroom
scale: 1/2"=1'-0"
scale: 1/2"=1'-0"
scale: 1/2"=1'-0"
scale: 1/2"=1'-0"
millwork elevation view
sliding doors
wire baskets
white, clean looking plastic laminate
4’-0” 7’-6”
scale: 1"=1'-0"
2’-11” 5’-10”
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millwork elevation view
light and moveable unit that can be used as a working surface
ample flat surface for storage of luggage and touch down items, built in surface for ironing
thin metal framing with inset wood shelving
6’-0”
scale: 3/4"=1'-0"
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6’-8”
millwork axonometric view
millwork axonometric view
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and special thanks to
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Merielle Jurlina
jurlinmm@mail.uc.edu B.S. Interior Design, 2018
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