BRANDING UNLIMITED
SPONSORSHIP BROCHURE - 2016
Contents 4 Types of packages........................................... 6 1. Pre-Show Opportunities............................... 8 Introduction.....................................................
1.1
Website Exposure A. Show Homepage Skyscraper Banner B. Visitor Registration Banner
3.5 Registration Area Branding A. Registration Desk
B. Branding of Writing Desks
C. Foyer Columns
3.7 WASL Glass 3.8 Curved Banner
1.3 E-Newsletter
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3.9 Convention Gate Skyscrapers 3.10 Hall Gate Branding
2.1 Exhibition Bags
3.11 Elevator
2.2 Bag Inserts
3.12 Escalator
2.3 Exhibition Lanyards
3.13 Glass Entrance - Convention Gate
2.4 Business Card Holder
3.14 Glass Entrance - Exhibition Gate
2.5 Exhibition Badges
3.15 Silver Panel - SP1
2.6 Branded Pens
3.16 Window Strip - WS1
2.7 Registration Staff T-Shirts
3.17 Window Strip - WS2
2.8 Visitor Registration Forms
3.18 Convention Gate Branding
2.9 Route Planner
3.19 Canopy Banner - Plaza
3. Area Branding & Signage........................... 3.1 Double-Sided Hanging Banners 3.2 Pop-Up Banners
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3.4 Directional Floor Stickers (Outside the Hall)
3.6 Bubble Lounge
1.2 E-Shot
2. On-site Opportunities.........................................
3.3 Directional Floor Stickers (Inside the Hall)
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3.20 Welcome Sign - Metro 3.21 Column Cladding
CON
3.22 Foyer Exclusive Branding (4 Foyer Columns + 1 Video Wall)
Sponsorship increases the attraction of your target audience by 104%
3.23 Bridge Banner 3.24 Panoramic Banner 3.25 Grid Banner 3.26 Mezzanine Banner 3.27 Wall Banner
(Source: CEIR)
3.28 Branded Flags 3.29 Tower Box 3.30 Cube Sign 3.31 Monument Sign 3.32 Vertical Panels - Arena 3.33 Vertical Panels - Saeed Hall 1 3.34 Right Angle
4. Digital Signage...................................................
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4.1 LED – Exhibition Gate 4.2 LED – Novotel 4.3 Video Wall
ONTENTS
A. Sheikh Rashid Hall
B. Sheik Maktoum Hall
C. Sheikh Saeed Hall 1
D. Sheikh Saeed Hall 3
. E. Trade Centre Arena F. Halls 1 to 8
5. Special Feature.......................................... 5.1 Exclusive Featured Branding 5.2 Arch (Options 1 & 2)
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About Messe Frankfurt UAE Messe Frankfurt is one of the world’s leading trade show organisers with around 550* million euros in sales and more than 2,200* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. *Preliminary figures (2014)
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SPONSORSHIP BROCHURE - 2016
Dubai World Trade Centre Hosting over 500 events a year and welcoming more than 2.45 million visitors from every corner of the globe, Dubai World Trade Centre is the region’s leading purposebuilt event complex offering state-of-the-art facilities and services for conferences, meetings, trade fairs, concerts, product launches and other key events.
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SPONSORSHIP BROCHURE - 2016
Types of Packages PRE-SHOW OPPORTUNITIES ON-SITE OPPORTUNITIES AREA BRANDING AND SIGNAGE
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SPONSORSHIP BROCHURE - 2016
1) Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during the exhibition. The sooner you promote your presence, the higher the chances of reaching more customers!
2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors.
3) Area Branding and Signage Your gateway to raising your brand awareness and ensuring the maximum branding amongst over 30,000 industry professionals, VIPs & media.
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SPONSORSHIP BROCHURE - 2016
Pre-Show Opportunities
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PRE-SHOW OPPORTUNITIES
1.1 WEBSITE EXPOSURE
1.2 E-SHOT
Advertising on the show website is one of your most valuable advertising opportunities, providing information and accessibility to current and potential customers 24/7! This ensures visibility to a qualified professional audience looking for updates on the show.
Email alerts on your behalf can be sent out to the show visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand.
a. Show Homepage Skyscraper Banner The show website is the most important source for buyers as well as suppliers to obtain facts about the industry in the Middle East. With the use of the leading web portals like Google, the website attracts thousands of buyers and suppliers.
(Limited availability = 1)
Product Code: W-HSB
b. Visitor Registration Banner
Product Code: W-ES
1.3 E-NEWSLETTER Every month, our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures.
Product Code: W-ENL
Over 65% visitors at the exhibition pre-register online. Here’s an excellent opportunity to ensure every visitor is aware of your presence at the show!
(Limited availability = 1)
Product Code: W-VRB
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PRE-SHOW OPPORTUNITIES
On-Site Opportunities
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SPONSORSHIP BROCHURE - 2016
ON-SITE OPPORTUNITIES
2.1 EXHIBITION BAGS Turn visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag, along with the show logo. Product Code: EBG (production to be done by the organiser, artwork to be submitted by sponsor)
2.2 BAG INSERTS You also have the option to insert any of your flyers into our exhibition bags to make sure they reach all the visitors to the show. A successful medium to promote your presence at the show and to lead visitors to your stand.
2.3 EXHIBITION LANYARDS
Avail exclusive rights to have your logo printed on the official show lanyards*.
It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show.
(QTY: 35,000pcs)
*If the sponsor takes responsibility for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. The sponsor’s logo and stand number will be printed on the lanyard together with the show logo. Product Code: EXL (production to be done by the organiser, artwork to be submitted by sponsor)
Product Code: BI (25,000 bags to be given out)
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SPONSORSHIP BROCHURE - 2016
ON-SITE OPPORTUNITIES
2.4 BUSINESS CARD HOLDER Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all through the show.
Product Code: BCH
2.5 EXHIBITION BADGES With over 30,000 participants in 2015, this is a significant and exclusive branding opportunity wherein every badge will prominently carry your logo.
Product Code: EXB
2.6 BRANDED PENS
Add more value to your company name by
providing branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor who attends the show.
Product Code: BP
2.7 REGISTRATION STAFF T-SHIRTS On-site staff at all registration areas will be equipped
with t-shirts* branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the show logo.
*The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member) Product Code: RSS1 & RSS2
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SPONSORSHIP BROCHURE - 2016
ON-SITE OPPORTUNITIES
2.8 VISITOR REGISTRATION FORMS
2.9 ROUTE PLANNER
Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall.
The route planner is distributed free of charge to all visitors at each entrance point and at the information desks. Sponsorship of the route planner offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan.
The sponsoring company’s logo and stand number will feature prominently at the top right hand corner of each page.
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Product Code: VRF
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Product Code: RP
ON-SITE OPPORTUNITIES
Area Branding and Signage
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AREA BRANDING AND SIGNAGE
3.1 DOUBLE-SIDED HANGING BANNERS Located at the hall gates, this eye catching location ensures high exposure for your brand and an unforgettable impression on the right audience.
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Product Code: DS-HB
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.2 POP-UP BANNERS Pop-Up banners can be positioned in prominent areas throughout the show, subject to the organiser’s approval. Sponsors are responsible for the production of the banners.
Product Code: PUB
3.4 DIRECTIONAL FLOOR STICKERS (Outside the Hall) These highly visible stickers can be placed either on the aisles or throughout the exhibition floor to act as directional signages to your stand (maximum 1m x 1m).
Product Code: DFS
3.3 DIRECTIONAL FLOOR STICKERS (Inside the Hall) Footprints, arrows, 3D sticker material, logo stickers; various ideas to direct more visitors to your stand using application of floor stickers (maximum 50cm x 50cm).
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Product Code: DFS
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.5 REGISTRATION AREA BRANDING
b. Branding of Writing Desks
*Each sponsor is restricted to one area of this branding and must produce their own banner.
Product Code: WD
Create an impression right from the entrance!
*Every entrance occupies 2 registration desks, 2 writing desks and 4 columns.
The area between the entrance/exit and directly behind the registration area can be branded by an exhibitor.
a. Registration Desk
Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it is mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls.
c. Foyer Columns Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering the hall.
Product Code: FC
The cost is per desk, not registration area. Sponsors must supply artworks 2 months before the event. The organiser will be responsible for the production. Product Code: REG
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.6 BUBBLE LOUNGE A centrally located site that offers advertisers an incomparable opportunity to reach the entire audience through impressive domination of the Concourse.
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This strategic site is in a high traffic zone.
Product Code: BL
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.7 WASL GLASS Located at the centre of the main plaza, it is a prime location with high visibility as it is at the drop off point and the entrance area to the venue. Product Code: WG
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.8 CURVED BANNER Maximise your impact by placing your brand at one of DWTC’s most visible locations. Situated at the Dubai World Trade Centre’s exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Product Code: CBE
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.9 CONVENTION GATE SKYSCRAPERS Two spectacular display banners at the convention gate, highly exposed to the main road and to incoming traffic from the open car park.
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Product Code: CGS
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.10 HALL GATE BRANDING This impactful site is a major opportunity for exhibitors keen to associate their names with the exhibition. Covering the front side of the Sheikh Saeed Hall entrance and plaza, your branding will be the first to be seen by visitors entering the show.
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Product Code: HGB
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.11 ELEVATOR These two spectacular displays grab the attention of all visitors walking into the Concourse, as well as of visitors coming from the multi -storey parking, and the main and rear gates. These high impact sites leave a lasting impression on the target audience before entering the halls.
Product Code: EV
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AREA BRANDING AND SIGNAGE
3.12 ESCALATOR Wrapped with a vinyl sticker, the escalator bottom and side area is an eye-catching site situated in a high traffic zone at the exhibition centre.
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Product Code: ES
AREA BRANDING AND SIGNAGE
3.13 GLASS ENTRANCE CONVENTION GATE Covering the front side of the glass, your branding will be the first to be seen by all the visitors entering the exhibition centre. This offers a great opportunity for exhibitors keen to associate their names with the exhibition.
Product Code: GE1
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.14 GLASS ENTRANCE EXHIBITION GATE Covering the front side of the glass, your branding will be the first to be seen by all the visitors entering the exhibition centre. This offers a great opportunity for exhibitors keen to associate their names with the exhibition.
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SPONSORSHIP BROCHURE - 2016
Product Code: GE2
AREA BRANDING AND SIGNAGE
3.15 SILVER PANEL - SP1 One of the most strategic sites in the venue, located at the Concourse for high exposure and reach. This site is a must for exhibitors aiming to book any media with a long exposition time. Product Code: SP1
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.16 WINDOW STRIP - WS1 Strategically positioned at the main exhibition entrance just above the Concourse link area, between Halls 1 - 4 and 5 - 8. This huge site provides high exposure and visibility due to its unique location. Product Code: WS1
3.17 WINDOW STRIP - WS2 Strategically positioned at the main exhibition entrance, and above the entrance to Ibis Hotel from inside the Trade Centre. This huge site provides high exposure and visibility due to its unique location. Product Code: WS2
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AREA BRANDING AND SIGNAGE
3.18 CONVENTION GATE BRANDING This impactful site is a major opportunity for exhibitors keen to associate their names with the exhibition. Covering the front side of the glass, your branding will be the first to be seen by visitors entering the exhibition area.
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SPONSORSHIP BROCHURE - 2016
Product Code: CGB
AREA BRANDING AND SIGNAGE
3.19 CANOPY BANNER PLAZA This site is a major opportunity for the exhibitors keen to associate their names with the exhibition. Covering the front side of the entrance and plaza, your branding will be prominently visible to the visitors entering the exhibition centre.
Product Code: CB
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AREA BRANDING AND SIGNAGE
3.20 WELCOME SIGN - METRO First to be seen when coming out of the Dubai World Trade Centre Metro Station, very large in size and visible to all incoming visitors using the metro. Product Code: WSM
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.21 COLUMN CLADDING Located at the hall gates, this eye catching location ensures high exposure for your brand and creates an unforgettable impression among the right audience.
Product Code: CC
3.22 FOYER EXCLUSIVE BRANDING (4 FOYER COLUMNS + 1 VIDEO WALL) Very exclusive branding opportunity at the hall
entrance, visible to all the visitors entering the hall.
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Product Code: FEB
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.23 BRIDGE BANNER Placed at the entrance across the footbridge that leads to the car parking area, this is the perfect site for advertisers aiming to deliver mass reach messages.
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Product Code: BB
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.24 PANORAMIC BANNER Placed at the entrance of the exhibition centre for high visibility, this is the perfect site for advertisers aiming to deliver mass reach messages.
Product Code: PB
3.25 GRID BANNER This exclusive network of sites is situated in the Concourse area, right on top of the entrances of halls. Targeted directly at visitors entering the halls, these sites provide a “super-site” location in the heart of the exhibition centre. Product Code: GB
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AREA BRANDING AND SIGNAGE
3.26 MEZZANINE BANNER The large size of this site is designed for the exhibit of creative and high impact campaigns. Located in the Concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand.
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Product Code: MZB
AREA BRANDING AND SIGNAGE
3.27 WALL BANNER Tactically located in the Concourse on the two sides of the bubble lounge and the entrances of Sheikh Rashid Hall, these banners have high visibility across the Concourse.
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Product Code: WB
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.28 BRANDED FLAGS A network of stand-alone flags placed in the “drop off” area of the main exhibition gate.
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Product Code: BF
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.29 TOWER BOX Four-sided structure that guarantees maximum impact on one of the major entrances of Sheikh Saeed Hall strategically positioned in front of food outlets. A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station.
Product Code: TB
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SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.30 CUBE SIGN Customised cube sign placed in the major entrances as well as the Concourse for high visibility and impact. This is an exceptional concept that can be distributed at the entrance areas of the venue as well as within the Concourses.
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Product Code: CUS
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.31 MONUMENT SIGN Spectacular display banner at the back of the Arena, highly exposed to Sheikh Zayed Road.
Production is to be done by the Sponsor.
Product Code: MON
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AREA BRANDING AND SIGNAGE
3.32 VERTICAL PANELS - ARENA Distinctive branding panels in the foyer area of the hall that create coherent and reinforced connections between your brand and the audience.
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Product Code: VP - AR
AREA BRANDING AND SIGNAGE
3.33 VERTICAL PANELS - SAEED HALL 1 Distinctive branding panels in the foyer area of the hall that create coherent and reinforced connections between your brand and the audience.
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Product Code: VP - SS1
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
3.34 RIGHT ANGLE A two-sided display strategically positioned at the lobby of the exhibition centre to guarantee exceptional domination and reach.
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Product Code: RA
SPONSORSHIP BROCHURE - 2016
AREA BRANDING AND SIGNAGE
Digital Signage
4.1 LED – EXHIBITION GATE
4.2 LED – NOVOTEL
This impactful sign is a major show branding for targeting the visitors coming through the Concourse.
An innovative digital advertising product that is big, bold and simply cannot be ignored. Located at a major traffic light which gives your target audience a very high dwell time. Highly visible to all people coming to the paid and free car parks.
Product Code: LED-EX
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SPONSORSHIP BROCHURE - 2016
Product Code: LED-NS
DIGITAL SIGNAGE
4.3 VIDEO WALL
a. Sheikh Rashid Hall
This impactful sign is a major show branding for
This impactful sign is a major show branding for targeting the visitors coming from the Hall entrance.
targeting the visitors coming from the Hall entrance.
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b. Sheikh Maktoum Hall
Product Code: VW - SR
SPONSORSHIP BROCHURE - 2016
Product Code: VW - SM
DIGITAL SIGNAGE
c. Sheikh Saeed Hall 1
d. Sheikh Saeed Hall 3
This impactful sign is a major show branding for
targeting the visitors coming from the Hall entrance.
This impactful sign is a major show branding for targeting the visitors coming from the Hall entrance.
Product Code: VW - SS1
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Product Code: VW - SS3
DIGITAL SIGNAGE
e. Trade Centre Arena This impactful sign is a major show branding for
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f. Halls 1 to 8
targeting the visitors coming from the Hall entrance.
This impactful sign is a major show branding for targeting the visitors coming from the Hall entrance.
Product Code: VW - TCA
SPONSORSHIP BROCHURE - 2016
Product Code: VW
DIGITAL SIGNAGE
Special Feature
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SPONSORSHIP BROCHURE - 2016
SPECIAL FEATURE
5.1 EXCLUSIVE FEATURED BRANDING Enhance your brand through this exclusive opportunity. A customised design will be created and strategically placed in the traffic spots targeting the maximum flow of visitors. Make your products come alive with this latest branding experience.
Product Code: EFB
TBC
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SPONSORSHIP BROCHURE - 2016
SPECIAL FEATURE
5.2 ARCH (OPTION 1) Customised Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the Concourse or outdoor locations.
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SPONSORSHIP BROCHURE - 2016
Product Code: ARC1
SPECIAL FEATURE
5.2 ARCH (OPTION 2) Customised Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the Concourse or outdoor locations.
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Product Code: ARC2
SPONSORSHIP BROCHURE - 2016
SPECIAL FEATURE
Contact us now Arthur Tolentino Head of Sponsorship Tel: +971 4 38 94 567 Mobile: +971 50 65 48 992 arthur.tolentino@uae.messefrankfurt.com Ravi Ramchandni Sponsorship Sales Manager Tel. +971 4 38 94 562 Mobile: +971 50 558 3036 ravi.ramchandni@uae.messefrankfurt.com Leslie Failano Sponsorship Sales Manager Tel: +971 4 38 94 627 Mobile: +971 56 409 8512 leslie.failano@uae.messefrankfurt.com
Messe Frankfurt Middle East GmbH P.O. Box 26761 Dubai, United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5511 www.messefrankfurtme.com