The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East
15 – 17 May, 2016 Dubai International Convention and Exhibition Centre, UAE
www.beautyworldME.com
Forever young And with the promise of fresh opportunity
Beautyworld Middle East celebrated its twentieth anniversary last year with panache. Always renewing itself, the largest international trade fair for beauty products, hair, fragrances and wellbeing returns with the aim of having an even stronger impact on the regional beauty and wellness industries. Attracting thousands of regional and international visitors, Beautyworld Middle East showcases innovative and inspirational products and techniques from the world’s most creative brands. This professional rendezvous continues to drive the Middle East’s beauty industry to the forefront of the international market. Get on board and take part in Beautyworld Middle East 2016.
2016 Show Profile Date
: 15 – 17 May, 2016
Venue : Dubai International Convention and Exhibition Centre Organiser
: Messe Frankfurt Middle East GmbH
Total Sqm.
: 48,953 sqm. (2015 results)
Exhibitors
: 1,441 (2015 results)
Visitors
: 29,670 (2015 results)
Exhibition Timings : 10am – 6pm
“We are happy to be here at the show. It is always exciting, and we look forward to this show throughout the year. It is a great platform for us, and without a doubt, we generate huge footfall and attract a large number of visitors to our stand.” Gabriela Oana Nicolau, Business Development Manager, LPG Systems
A varied palette of choices Lasting relevance through a more diverse offering
Beautyworld has long been internationally renowned among beauty and wellness professionals who pick this event as their exhibition of choice, as illustrated by last year’s impressive figures. In 2015, our lush programme of events, covering our five core product groups, highlighted the diversity of exhibited products, and attracted more than 1,400 exhibitors.
Benefits of exhibiting Exhibitors have always benefited from this platform in several ways. It’s a great opportunity to meet new business partners, boost brand recognition, discover new markets and enhance your product and solutions’ sales cycle.
Five core product groups represented at the show
Hair, Nails and Salon Supplies Cosmetics and Skincare Machinery, packaging, Contract manufacturing and Raw materials Professional Equipment and Spa Fragrance
Six engaging events at Beautyworld Middle East 2015
Centre Stage by Nazih Group Beautyworld Middle East Boutique Face It! by Grimas Hair Education by ghd Nail It! by OPI & Nazih Group Spa and Salon Management Summit Fragrance Station
The laws of attraction A meeting point where local and international exhibitors converge
1,441 exhibitors from across every continent came together at the 2015 show. Not only is this a substantial increase from the previous year, but more importantly, the vast majority of our exhibitors met or surpassed their objectives.
Meeting objectives for exhibiting A 80% Extremely satisfied/Satisfied
B
B 20% Less satisfied/ Dissatisfied
“The show is growing in both size and scope and we see the interest of consumers in cosmomedical products. We love the way the show has been organised. The traffic has been great and we look forward to the show in the coming years.” Michel Ibrahim, Physiotherapist, Business Unit Manager, Medica
A
Regional breakdown of exhibitors D E F
A 32% Asia A
C
B 31% Middle East C 30% Europe D 4% North America E 2% South America F 1% Africa
B
“It is a great gateway for both European and American companies to establish business projects in the Middle East and has been a great success for us.” Cary Robinson, President & CEO, Keystone Industries
“We like to come to Beautyworld Middle East because it has always been the biggest exhibition in the Middle East. ghd likes to be at the biggest and the best exhibition in every region we work in. Beautyworld provides a great platform to raise our brand profile in the Middle East.� Steve Thomas, Export Managing Director, ghd
Unwavering confidence The top 10 reasons why visitors attend the show Beautyworld Middle East gathers: Buyers / Dealers Manufacturers Retailers / Wholesalers Importers / Exporters Distributors Hotel / Spa Developers Consultants / Trainers Cosmetologists Trade Associations, Government Agencies and Media
fi In 2015, an amazing 29,670 visitors from 119 countries attended Beautyworld Middle East. Among the most compelling incentives for visitors to attend were opportunities to initiate new business relations, to discover the latest innovations and developments, and to expand specialist knowledge. Regional breakdown of visitors F
G H
E D A C
B
A 52% UAE B 12% Iran C 11% GCC D 10% Asia E 5% Europe F 5% Africa G 4% Rest of the Middle East H 1% Australia, North America, South America
Visitors‘ reasons for attending the show (all figures in %) 37
Initiate new business relations 22
View/get to know innovations, new developments 19
View/get to know product variants
18
Prepare purchasing decisions
17
Exchange experience Expand specialist knowledge
16
Conduct purchases
16
Compare competitors
16
Cultivate existing business relations
15
Achieve an overall impression of the market situation
15
0 10 20 30
‌and they keep coming back for more Your products and solutions are what they’re after
What sets Beautyworld Middle East apart is the make-up of its visitors. Together, they represent a very large part of the beauty and wellbeing universe, geographically and in terms of the products and solutions they seek. Additionally, over two-thirds of our visitors hold top management positions. As such, their opinions concerning the purchasing and procurement process are truly influential. Crucially, we are proud to mention that our visitors are most satisfied with their Beautyworld experiences and what these bring to their businesses. A staggering 95% indicated that their visit to Beautyworld Middle East 2015 met their objectives. They expressed the same level of enthusiasm with regard to the product range. They also felt that the innovations and new developments exhibited could enhance their growth prospects. And these are only some of the reasons why the vast majority of our visitors intend to return to Beautyworld Middle East every year. Visitors’ main areas of interest at Beautyworld Middle East (all figures in %) Cosmetics
37
Perfume/fragrance
30
Hair care
23
Healthcare
14
Beauty accessories
14
Nail care
13
Packaging
12
Beauty salon equipment
10
Organic / Natural items
10
Beauty treatment equipment and devices
10
Beauty, health and diet supplements, foods and drinks
9
Toiletries
9
Spa treament products
9
Raw materials
9
Foot care
8
Machinery
8 7
Eyelashes 6
Business support (consulting, PR services) OEM goods / Private label
5
Other
5
0 10 20 30
“We have been participating in Beautyworld Middle East for the last 20 years, and every year we get more excited. We make great contacts and achieve business growth, and also connect with many good visitors from the Middle East� Nazih Abdou Hamad, Managing Director, Nazih Group
Overall assessment of show by visitors B A 96% Extremely satisfied/Satisfied B 4% Less satisfied
A
Secure your appointments in advance Make the most of your participation at Beautyworld Middle East 2016 by signing up to our Business Matchmaking Program. Set-up meetings with your preferred buyers, connect in advance with your chosen visitors and plan your visit accordingly.
The makeup of a marvellous market
A closer look at the anatomy of success In 2015, the Middle East and Africa surpassed Latin America as the world’s fastest growing beauty and wellness market, and shows no signs of slowing down. The retail value for beauty and personal care in the region was US$25.7 billion in 2014, while its estimated 4.8 per cent annual growth rate from 2014-2019 is almost twice the global average of 2.6 per cent.
Big spenders Consumers in Saudi Arabia spent US$4.8 billion on bath and shower, cosmetics, deodorants, fragrances, hair care, men’s grooming, oral care and skincare in 2014, joining big spenders in Iran (US$3.5 billion), the UAE (US$1.4 billion), and Egypt (US$1 billion) for a combined 41.6 per cent of the buoyant Middle East and African beauty market. At US$163 per head, the UAE is the largest in per capita consumption of beauty and personal care products.
Flourishing fragrances Fragrances topped beauty and personal care sales in the Middle East and Africa in 2014, accounting for 20 per cent (US$5.1 billion) of the US$25.7 billion total. The sector is expected to post an annual growth rate of 6.3 per cent to be worth US$6.4 billion in 2018.
*All figures provided by Euromonitor International except for Professional Equipment and Spa, provided by the Global Wellness Institute.
Saudi Arabia and UAE are the two leading regional markets, with fragrance sales in Saudi valued at US$1.4 billion in 2014 – 29 per cent of the Kingdom’s total beauty and personal care market for the year. This is set to grow 9.4 per cent annually to reach US$2 billion by 2018. UAE consumers spent US$401 million on fragrances in 2014 – 28 per cent of the country’s total beauty and wellness market for the year, and growing 5 per cent annually to reach US$485.5 million by 2018.
Hair, Nails, Cosmetics and Skincare Middle East and African consumers spent US$4.4 billion on hair care items in 2014 – comprising 17 per cent of the total beauty and wellness retail market. Colour cosmetics and skin care each accounted for 13 per cent of sales, at US$3.4 billion each.
Machinery, Packaging and Raw Materials Consumption of packaging material by the Beauty and Personal Care industry in the Middle East and Africa is set to reach 5.7 billion units in 2019, up from 4.6 billion in 2014. Saudi Arabia, Egypt and the UAE are the leading markets in the region. Leading trends include increasing premiumisation, including the use of secondary packaging in order to increase product attractiveness and increase shelf life. Beauty and personal care product manufacturers are also paying increasing attention to the convenience of the customer, with novel packaging and dispensing ideas that allow for more flexible means of use.
Professional Equipment and Spa The Middle East and North Africa (MENA) is the world’s second fastest growing market for spas, more than doubling in size between 2007 and 2013, while the UAE and Morocco are spearheading regional demand for spa and wellness services. The number of MENA spas has more than tripled from 2007 to 2013, with 3,889 spas generating US$1.7 billion revenue in 2013 compared to US$700 million in 2007. The UAE (566 spas and US$581 million revenue) and Morocco (1,699 spas, US$253 million revenue) account for nearly 50 per cent of the total MENA spa market , while the industry employs 57,308 people across the region.
Marketing & Sponsorship Opportunities Be seen at the right place. At the right time. Sponsorship gives your brand the attention it deserves from the beauty industry audience that matters.
Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities that can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand.
The largest International trade fair for beauty products, hair, fragrances and wellbeing in the Middle East attracts more than 29,000 influential visitors, who come to interact, transact and network with you. Position your brand where it needs to be – in front of this intelligent, receptive audience.
• Personalised E-card
As a platform for sponsorship, it is unrivalled in terms of brand exposure and visibility to the most powerful decision makers, government organisations and international corporations.
• Pre-show: sponsors will be amply visible on our website, engaging e-newsletters and innovative event marketing campaigns. • During the show, our on-site and area branding opportunities reinforce the impact and create a strong association with Beautyworld and the wellness industry. • Post-show, the visibility continues as a compelling reminder to this esteemed audience.
Public Relations The public relations campaign for Beautyworld Middle East 2015 generated 1,055 articles across 241 media outlets, with an Advertising Value Equivalent of US$5.1 million, while 350 media attended the show. Take advantage of our free in-house public relations service and ensure your key messages are delivered to the right target audience.
Free Marketing Tools Leverage our powerful digital tools to publicise your participation in the show, in order to attract more quality visitors to your stand.
• Customised Print Invitation • Email Signature • Web Banners • Letter Sample / Fax • Newsletter Presence Beautyworld Middle East offers access to a comprehensive database which you can benefit from for free. This list consists of potential customers from over 100 countries, with a focus on the Middle East and Africa. By uploading your product or solutions’ details and images, you get the chance to have it featured in the Beautyworld Middle East weekly newsletter, alongside your company name and stand number. Login to pd.messefrankfurt.com/events/beautyworld to submit your company / product information. If you are using the PD Portal for the first time, please register and create your own login details.
Beautyworld 2016 schedule for newsletters Topics
Deadline for input
Turn-key Spa Solutions
Feb 28th
The difference of Niche Fragrance
March 13th
The growth of all-natural, non-toxic and organic beauty
March 27th
The latest in non-surgical treatments
April 3rd
Diversity in Beauty
April 10th
Current trends in Packaging
April 17th
Manufacturing revelations
April 24th
Latest trends in Hair and Nails
May 1st
2015 Show Highlights! Competitions, workshops, and a vibrant and educational conference programme all added up to an incredibly attractive and delightfully dynamic three days of opportunity, insight and optimism.
Centre Stage by Nazih Group
Beautyworld Middle East Boutique
Centre Stage, true to its name, highlighted new trends and fashions, while international industry experts provided subjective points of view, objective insights and valuable education. Over the three days, relevant issues were addressed which included, among other topics, regulations for the beauty industry, current halal practices and the importance of organic products.
Beautyworld Middle East Boutique offered an unrivalled forum to meet some of the most trusted names in the business, along with some new market entrants eager to make a big impression. Visitors to this area had the opportunity to discover new, along with trusted, brands in a unique and luxurious setting.
Face It! by Grimas ME Grimas Make–up voor Professional en Hobby, together with its Middle East authorised distributors, hosted the Face It! competition at Beautyworld Middle East. It was a stellar chance for make-up artists to show their skills. Three days of spirited competition were judged by a European and Middle Eastern jury, and Grimas ME.
Nail It! by OPI Nail It! returned for the seventh successive year, to give nail technicians the chance to showcase their skills, win attractive prizes and importantly, to earn the respect of their peers. Although many participated in this highly competitive three-day event, only the best won the approval of Danny Phung, internationally renowned nail expert.
Hair Education by ghd
Spa and Salon Management Summit The Spa & Salon Management Summit gave attendees insightful tips on how to initiate, operate and manage a business in this everevolving sector. Interactive sessions addressed topics such as distinguishing true trends from passing fads, sanitation and safety concerns, and workforce management.
Fragrance Station Fragrance manufacturers had the opportunity to present some of their creations at the Fragrance Station. Visitors had the opportunity to sample as many as they wanted, with many claiming to have found their new favourite. Identifying the manufacturer or distributor was as simple as reading the stall number and exhibitor’s name on the tag.
And much more!
One of the most highly recommended and professionally preferred salon brands in the world, ghd showcased its products at an inspiration zone and a styling zone at Beautyworld Middle East.
Log on to www.beautyworldME.com to keep up-to-date with new and exciting show developments.
Known for its comprehensive range of products to dry, style, curl, maintain and protect hair, the brand’s product portfolio has been developed by stylists and scientists, earning it the reputation for being the final word in hair care.
Mark our next show dates in your calendar: May 15 – 17, 2016
Headline Sponsor:
Platinum Sponsor:
Gold Sponsor:
Media Partners:
The beauty & cosmetics magazine
Silver Sponsor:
Bronze Sponsor:
PANTONE solid coated 326C
Face It! Sponsor:
PANTONE solid coated 7679C PANTONE solid coated 193C
Nail It! Sponsors:
Hair Education Sponsor:
Centre Stage Organiser: Middle East Edition
Official Packaging Partner:
About the Organiser Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €554 million in sales and employing 2,130 people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 121 trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com
About Messe Frankfurt Middle East GmbH The portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Automechanika Jeddah, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Leatherworld Middle East, Light Middle East, Materials Handling Middle East and Paperworld Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Beautyworld Spa and Wellness Management Summit, the Light Middle East Conference, Smart Traffic Middle East, and the International Conference on Future Mobility. For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.beautyworldME.com or contact us directly at beautyworld@uae.messefrankfurt.com
Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel +9714 389 45 00 Fax +9714 358 55 22 beautyworld@uae.messefrankfurt.com www.beautyworldME.com