June 3 – 5, 2014 Dubai, United Arab Emirates
The 15th edition of the International Trade Fair for Tools, Hardware, Materials and Machinery
www.hardwaretoolsME.com
A solid platform in the Middle East dedicated to the construction industry!
Hardware+Tools Middle East once again will deliver three days of a quality exhibition with companies displaying their product ranges to regional buyers. This is your chance to meet the buyers that matter to your business and expand your market share in the region.
Reasons to Exhibit • The only exhibition of its kind for the hardware, tools, materials and machinery industry • Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian Subcontinent and Africa (64 countries in the 2013 edition) • An ideal location to educate the market with your products as Dubai is a hub for the MENA region, giving you easy access to major players in the construction and infrastructure industries • A way to monitor competitors and collect market information • A platform for brand exposure and recognition
Show figures 2013 223 Exhibitors (13% increase) 450+ Brands 3 Country Pavilions: India, China and Taiwan 3,141 Trade Visitors from 64 Countries
Reach your target buyers at the show! Visitor Overview Hardware+Tools Middle East puts you directly in touch with the buyers from the region.
Visitor Profile
Manufacturers
Wholesalers / Retailers
Distributors
Importers / Exporters
Trade Agents
93% of the visitors were involved in the purchasing
Contractors
process
Engineers
Facility Managers
Architects / Designers
Property Developers
Consultants
Maintenance Supervisors
Government
Project Managers
Oil & Gas Companies
Construction Companies
3,141 visitors from 64 countries attended the show throughout the three days.
Regional breakdown of visitors E
F A B C D E F
D C B
74% 9% 4% 4% 7% 2%
UAE Gulf Countries (excl. UAE) Middle East (excl. GCC) Africa Asia Rest of the world
A
Top visiting countries outside the United Arab Emirates: Saudi Arabia, Oman, Iran, India, and Bahrain
“This is my third day visiting Hardware+Tools Middle East as I need time to meet with different suppliers. Most of my objectives were met at the show and I believe that this year was better than last year with more exhibitors and a wider variety of product ranges.” Koelner Rawlplug M.E., UAE, Emad Alsabe, Sales Manager
“This is my first visit to Hardware+Tools Middle East. I was invited by my friend who visited this show before and I can now see that it’s a very good trade fair. I am here to look for hand tools and other products and one of the most interesting products that grabbed my attention was the laser machine that’s displayed by one of the exhibitors, it’s really impressive….” Tamoueen Corporations, Saudi Arabia, Hilmi Anwar Al-Jishi, Owner
Visitors’ main areas of interest TOOLS Hand Tools Power Tools Measuring & Detection Tools Air Tools Hydraulic Tools Speciality Tools Fasteners Magnetic Tools
MATERIALS 49% 47% 28% 24% 22% 18% 18% 15%
HARDWARE Building Hardware Screws Locks & Accessories Abrasives Fittings Nails & Rivets Nuts Door Hardware Adhesives Paints & Painting Products Furniture Hardware Sealants Anchors Consumables Window Hardware Lacquers & Varnishes
41% 17% 16% 16% 15% 15% 15% 14% 13% 12% 12% 12% 12% 12% 11% 7%
Iron & Steel Materials Metal Scaffolding Plastic & Rubber Materials Ladders Doors Aluminium Wood Materials Windows & Gates Floors & Flooring Lifts
14% 11% 11% 11% 11% 10% 10% 10% 8% 9% 6%
MACHINERY Cutting Machinery Welding Machinery Drilling Machinery Workshop Machinery Safety & PPE Products Aluminium Working Machinery Woodworking Machinery Cleaning Machinery Moulding Machinery Soldering Machinery CNC Routing Lathes Components & Parts Automation & Robotics Design Software
13% 13% 12% 11% 10% 9% 9% 7% 6% 6% 6% 5% 5% 5% 4%
“This is not my first visit to the show. My main objective is to look for some tools, and I definitely found lots of tools that grabbed my attention and interested me. I will definitely come and visit Hardware+Tools Middle East again next year.“ Synergy Project Management LLC, Nigeria, Quadri Layeni, Project Manager
Visitors at Hardware+Tools Middle East 2013 Consultants
Engineers
Al Najem Engineering Works
United Arab Emirates
A to Z LLC
United Arab Emirates
Areej Landscaping
United Arab Emirates
Abdollahi Merchant
Islamic Republic of Iran
Dubal
United Arab Emirates
Abdulla Hassan Switchgear Industry LLC United Arab Emirates
Epo Consultants JLT
United Arab Emirates
ACC Gulf LLC
United Arab Emirates
Facade Solutions
United Arab Emirates
ADS
United Arab Emirates
GBS
United Arab Emirates
Al Musairiey Interested Machine
Saudi Arabia
HO K
United Arab Emirates
Al Najem Engineering Works
United Arab Emirates
Leonard Electro Mechanical Co LLC
United Arab Emirates
Anasco Technical Services LLC
United Arab Emirates
Metito Overseas Ltd
United Arab Emirates
Anoop Plastic Products Trading Est
United Arab Emirates
RME Middle East
United Arab Emirates
Apex Trading Co LLC
United Arab Emirates
Arwani Trading Co LLC
United Arab Emirates
Ayande Sazan
Islamic Republic of Iran
Contractors Al Baddad Holding
United Arab Emirates
Ayhaco Gypsum Products Manufacturing United Arab Emirates
Al Fusaifesa Bldg Materials Trading
United Arab Emirates
Cater Quip LLC
United Arab Emirates
Al Murjan Electrical Installations LLC
United Arab Emirates
Chalmers Engineering Co LLC
United Arab Emirates
Al Raida Electro Mechanical Contracting Co LLC
United Arab Emirates
Concorde Corodex Group
United Arab Emirates
Dafoos Group of Companies
United Arab Emirates
Al Rawahy Est Equipment Rental
United Arab Emirates
Du
United Arab Emirates
Al Shihhe Industry Co LLC
United Arab Emirates
Dubal
United Arab Emirates
Alfouz Services Co
Bahrain
EGA
United Arab Emirates
Algeco
United Arab Emirates
Equitech Fabricators
United Arab Emirates
ALICO
United Arab Emirates
Euro Gulf Engineering Industries FZE
United Arab Emirates
Areej Landscaping
United Arab Emirates
Huwaei Tech
United Arab Emirates
Brayan Group
United Arab Emirates
INMA
United Arab Emirates
Concorde Corodex Group
United Arab Emirates
Kandi International Co Ltd
United Arab Emirates
Empower Technical Contracting
United Arab Emirates
Khat Al Nus
United Arab Emirates
ETA Ascon
United Arab Emirates
Lin Scan
United Arab Emirates
Geco Mechanical & Electrical Ltd
United Arab Emirates
Mitsubishi Heavy Industries Ltd
United Arab Emirates
Masterminds Electromechnical Works
United Arab Emirates
MTS LLC
United Arab Emirates
Nile Electromechanical work
United Arab Emirates
Nukhbat Al Awaiel
United Arab Emirates
Plastic Powder Coating Co LLC
United Arab Emirates
Remarkable Machinery Co FZC
United Arab Emirates
Rad International Road Construction
United Arab Emirates
RME Middle East
United Arab Emirates
Safety International General Trading & Contracting Co
Kuwait
Servetech
United Arab Emirates
Ses Electro Mechanical LLC
United Arab Emirates
Shafa Construction
United Arab Emirates
Target ETS Lebanon
United Arab Emirates
Tulipa Landscaping LLC
United Arab Emirates
WT Contracting
United Arab Emirates
Zorba Interior Decor Co LLC
United Arab Emirates
Sabat International Metal Construction LLC United Arab Emirates Saudi Aramco Shell ReďŹ nery Co
Saudi Arabia
Schneider Electric
United Arab Emirates
Serck Heat Transfer
United Arab Emirates
Shun Tian International FZCO
United Arab Emirates
Stone Machine Co Ltd
United Arab Emirates
Tanfeeth Technologies LLC
United Arab Emirates
Wem Technical Services LLC
United Arab Emirates
Wholesalers / Distributors
Managers Al Shirawi Facilities Management LLC
United Arab Emirates
A One Tools Trading LLC
United Arab Emirates
Alwisaam Alrafee Trd
Oman
Aspect
Qatar
Brayan Group
United Arab Emirates
Abid & Ali Asgar General Trading LLC
United Arab Emirates
Crete Colours International
United Arab Emirates
Abu Talib Building Materials Trading LLC United Arab Emirates
Dereyeh East Ventures
United Arab Emirates
ACE Hardware
United Arab Emirates
Iber Gulf
United Arab Emirates
Al Bawardi Tools & Hardware
Saudi Arabia
Al Fozan Hardware Co
Saudi Arabia
Al Muntaha Palace Est
Saudi Arabia
Al Rajeh Trading & Cont Est
Kuwait
Al Zaim Bldg Mat Trading
United Arab Emirates
Albirco Trading Co LLC
United Arab Emirates
Ali Asger & Brothers LLC
United Arab Emirates
Alutrade LLC
United Arab Emirates
Government Dubai Chamber
United Arab Emirates
Dubai Civil Defence
United Arab Emirates
Dubai Electricity & Water Authority
United Arab Emirates
Dubai Health Authority
United Arab Emirates
Dubai Municipality
United Arab Emirates
Bolt Master Bldg Materials Trading LLC
United Arab Emirates
Dubai Police
United Arab Emirates
Broadway Hardware LLC
United Arab Emirates
Dubai School of Government
United Arab Emirates
Century Hardware
United Arab Emirates
Dubai Silicon Oasis Authority
United Arab Emirates
Cosmos Projects Trading Co WLL
Bahrain
DWC
Jordan
Danube Building Material
United Arab Emirates
Etisalat
United Arab Emirates
Dynamik Powertools
United Arab Emirates
Ministry of Interior
United Arab Emirates
Ebrahim Hardware
Kuwait
Nad Al Sheba Palace
United Arab Emirates
Euroboor FZE
United Arab Emirates
Royal Commission SA
Saudi Arabia
Fleifel Group
Jordan
RTA
United Arab Emirates
Fujairah General Trading Enterprises LLC United Arab Emirates
Saudi Electricity Co
Saudi Arabia
Oil & Gas
Giti Abzar
Islamic Republic of Iran
Global Hardware Est
Kuwait
Halai Trading Co LLC
United Arab Emirates
Jamnadas Khimji Partners Trading LLC
United Arab Emirates
KFUPM
Saudi Arabia
KHK Scaffolding & Formwork LLC
United Arab Emirates
Koelner Rawlplug Middle East FZE
United Arab Emirates
Altor
United Arab Emirates
Arabian OilďŹ eld Supply Co FZE
United Arab Emirates
Dafoos Group of Companies
United Arab Emirates
Fursan Al Emarat General Trading LLC
United Arab Emirates
Komatsu 14
Islamic Republic of Iran
Kwik Steel Structures
United Arab Emirates
Lemco Trading Co LLC
United Arab Emirates
PCT Group Ltd
United Arab Emirates
Marasy for Cement & Steel Est
Jordan
Lin Scan
United Arab Emirates
Mazaya Aluminium
Saudi Arabia
Maxer Oil & Gas Equipment Trading LLC
United Arab Emirates
Midas Safety
United Arab Emirates
Maysan Industrial Equipmet Co
United Arab Emirates
Nehmeh Corporation LLC
Qatar
PCT Group Ltd
United Arab Emirates
Nihon Mesh Kogyo UAE FZE
United Arab Emirates
RAY International
Oman
Royal Desert General Trading LLC
United Arab Emirates
Remarkable Machinery Co FZC
United Arab Emirates
S M Building Material Trading LLC
United Arab Emirates
Safety Services Group
United Arab Emirates
Sabbagh & Shami
Jordan
Schlumberger Technical Services
United Arab Emirates
SaďŹ nat Group Dubai
United Arab Emirates
Servetech
United Arab Emirates
Saudi Future Co
Saudi Arabia
Technical Center for Industrial Tools
Saudi Arabia
Technical Ind Tools & Equipment Est
Jordan
Sigma Enterprises Co LLC
United Arab Emirates
Zadco
United Arab Emirates
Exhibitors’ Feedback 223 exhibitors from 9 countries showcased over 450 international brands at Hardware+Tools Middle East in 2013
Products on display: TOOLS
MACHINERY
Design Software
Power Tools & Accessories Hand Tools & Accessories Air Tools & Accessories Measuring & Detection Tools & Accessories Hydraulic Tools & Accessories Speciality Tools & Accessories Magnetic Tools & Accessories
Cleaning Moulding Drilling Cutting Welding Soldering Safety & PPE Products Components & Parts Automation & Robotics
CNC Routing Lathes
HARDWARE Building Hardware Consumables Construction & Building Materials
Exhibitors’ primary reasons for exhibiting at the show Figures in % Initiating new business relations
62
Attaining sales deals
26
Cultivating existing business relations
26
Obtaining an overall impression of the market situation
24
Presenting innovations / new developments / products
21
Raising the profile of the company / organisation
19
Preparing sales deals
19
Exchanging experience / knowledge
13
Comparing competitors
9
Other
1 0
10
20
30
40
50
“This is our first time here and the response has been good. Visitors were mostly end customers and some really worthy distributors. We will come back next year because it is a useful show.” Kangaro, Rakesh Sharma, Duty Manager (Exports)
60
70
The approximate total value of business done by exhibitors at the event Figures in % Under $10,000
30
$10,000 - $50,000
17
$50,000 - $100,000
8
$100,000 - $500,000
2
Over $500,000
5 0
10
20
30
40
Satisfied with the attainment of their objectives at the fair A 81% Satisfied / Extremely Satisfied B 19% Not satisfactory
B
“We are here to explore the markets of the Middle East. We have met some customers. This is a good meeting point for all our Middle East customers and we can also use the show to find new ones. I believe the show has been fruitful and we will definitely come back.” Deeps Tools, Rajdeep Jain, Managing Director
“We came here because we have some agents and we wanted to support them, but also we wanted to meet new customers and we certainly have. This year is better than ever. We have to do some negotiating but we believe this will turn into good business for us.”
A
Will you exhibit again at this exhibition in 2014?
A 86% Certainly B 14% Probably not
B
A
Golden Tools Trading LLC, Mohammed Nami, Managing Director
“For us it was the first time exhibiting in the Middle East and our expectations have been met. That means we had visitors from the entire region and from not expected countries e.g. Africa. For sure we will think very seriously about participating next year with a bigger stand.” Alnatec, Ihab Al-Naimi, Director of Sales & Business Development
We grow with your success! The Hardware+Tools Middle East Team values your presence at the show. To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. Make the best of it!
Free Marketing Tools Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities that can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand. Some of the main tools are:
Personalised E-card Simple steps can be taken to create your personalised electronic invitation that includes your logo and company details, within a few minutes. It allows you to invite your clients using Hardware+Tools Middle East branding, yet with your personal touch.
Web banners Different sizes of Hardware+Tools Middle East web banners can be downloaded to integrate into your homepage or your online advertisements to highlight your presence at the show.
PR Use the power of Public Relations to increase your trade show visibility! Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online.
Sponsorship opportunities This is a great opportunity for a company to separate itself from its competitors and stand out! As an exhibitor, you can make an outstanding appearance at Hardware+Tools Middle East 2014 by benefiting from our various sponsorship opportunities. Contact us to maximise your return from the show!
Fairconstruction Hardware+Tools Middle East is pleased to introduce its high quality service to our exhibitors exclusively, starting at USD 89 per sqm. The Fairconstruction department at Messe Frankfurt includes 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you! In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact fairconstruction@uae.messefrankfurt.com for further information.
Reserve your space now! A
Space Only (A) Choosing the space only option will give you plenty of opportunities to represent your individual company image by getting a stand contractor to create an individual design for you. Cost: Starting from USD 395 per m2. Includes editorial entry in the ofďŹ cial show catalogue. Space only stands are required to be a minimum of 21m2.
B
Shell Scheme (B) Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9m2), editorial entry in the ofďŹ cial show catalogue. Cost: Starting from USD 454 per m2. Shell Scheme stands are required to be a minimum of 9m2 and a maximum of 21m2.
Major Presence Discount: Any single exhibitor booking at least the following no. of m2 is entitled to the indicated discounts: 72m2 or above - 5% of Space Rental 90m2 or above - 10% of Space Rental 120m2 or above - 15% of Space Rental New Product Launch:
5% discount if you are launching a product at the show
About the Organiser Messe Frankfurt is one of the world’s leading trade show organisers with 536.9* million euros in sales and 1,833* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly at hardware-tools@uae.messefrankfurt.com *2012 figures
A modern city With state-of-the-art infrastructure, including 7 free trade zones, 4 seaports and 2 international airports, out of which the new cargo airport is directly linked to the major Jebel Ali Free Zone and Port, Dubai is not only a hub for small traders, but also offers first class logistics facilities to connect worldwide freight. Quotas or other trade barriers are non-existent and the market is served by more than 170 shipping lines and 120 airlines. The UAE was ranked 5th as the world’s preferred trade and logistics hub in 2012 for ease of trading across borders, by the World Bank. With its strategic location, tax-free living and consistently strong economic outlook, Dubai is the ideal base for multinationals and other companies targeting markets in the wider Middle East, Africa, the Indian Subcontinent and Central Asia. It now ranks among the world’s top ten business destinations, with 56% of the world’s 280 largest companies having an office presence in the Emirate.
Epoc Messe Frankfurt GmbH P.O. Box 26761, Dubai United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5522 hardware-tools@uae.messefrankfurt.com www.hardwaretoolsME.com