January 18 – 20, 2015 Dubai, UAE
www.intersecexpo.com
Branding & Sponsorship Opportunities
Contents Introduction 3
3.2 Pop-Up Banners
9
Types of packages
3.3 Directional Carpet Stickers
9
22
3.4 Registration Area Branding A. Registration Desk
10
3.25 Foyer Area (4 Columns + 1 Blue Glass)
3.26 Bridge Banner
22
1. Pre-Show Opportunities
4
5
21
B. Branding of Writing Desks
3.27 Panoramic Banner
23
Website Exposure
C. Branding Columns
3.28 Grid Banner
23
A. Show Homepage Skyscraper Banner
D. Branding at the Back Hall
3.29 Mezzzanine Banner
24
B. Visitor Registration Banner
3.30 Wall Banner
24
1.1
1.2 Email Alerts
1.3 E-Newsletter
2
3.24 Column Cladding
2. On-site Opportunities
6
6 6 6 7 7 7 7 8 8
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9
Visitor Carrier Bags Visitor Bag Inserts Exhibition Lanyards Lanyard Business Card Holder Exhibition Badges Branded Pens at Registration Registration Staff T-Shirt Branding Visitor Registration Forms Route Planner
3. Area Branding & Signage
9
9
3.1 Hanging Banners
Registration Area
3.5 Bubble Lounge
11
3.31 Double Sided Hanging Banner
25
3.6 WASL Glass
12
3.32 Flag Pole
25
3.7 Curved Banner
13
3.33 Tower Box
26
3.8 Convention Gate Skyscrapers
13
3.34 Floor Graphics
26
3.9 Hall Gate Branding
14
3.35 A Board
27
3.10 Outdoor Hoarding - Plaza
14
3.36 Cube Sign
27
3.11 Elevator
15
3.37 Outdoor Hoarding
28
3.12 Entrance Banner - Exhibition Gate
15
3.38 Monument Sign
28
3.13 Escalator
16
3.14 Glass Entrance - GE1
16
3.15 Glass Entrance - GE2
17
4. Digital Signage
29
3.16 Glass Entrance - WASL
18
3.17 Silver Panel - SP1
18
3.19 Window Strip - WS1
19
3.20 Window Strip - WS2
19
3.21 Convention Gate Branding
20
3.23 Welcome Sign - Metro
21
4.1 Video Walls
29
Be seen at the right place. At the right time. Intersec allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorship will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Sponsoring specific areas of the halls or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels. Use any of our sponsorship opportunities to firmly plant your brand into the minds of thousands of attendees
3
Maximising Your Investment In order to maximise your investment at Intersec your sponsorship package should play an integral part in your marketing and communications strategy, both pre - and post - event. Our team will be delighted to work with you to achieve this.
Types of Packages
4
1) Pre-Show Opportunities
2) On-site Opportunities
3) Area Branding and Signage
Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during Intersec. The sooner you promote your presence, the higher the chances to reach more customers!
Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors.
Your gateway to raise your brand awareness and to receive the maximum branding amongst over 35,000 industry professionals, VIPs & media.
1
Pre Show Opportunities Website Exposure
Email Alerts
E-Newsletter
Advertising on the Intersec website is one of your most valuable advertising mediums providing information and accessibility to current and potential customers 24/7! The Intersec renowned brand assures visibility to a qualified professional audience looking for updates on show.
Email alerts on your behalf can be sent out to the Intersec visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand.
Every month our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures.
a. Show Homepage Skyscraper Banner
Entire database USD 5,000
The Intersec website is the most important source for buyers as well as suppliers to obtain facts about the Middle East aftermarket industry. With the use of the leading web portals like Google & other Intersec shows worldwide etc – Intersec website attracts thousand of buyers & suppliers to the website. (Exclusive - 1) USD 7,000
b. Visitor registration Banner Over 65% visitors at Intersec pre-register online. Here’s an excellent opportunity to ensure every visitor is aware of your presence at the show! (Exclusive - 1) USD 6,000
5
Per 1,000 Contacts USD 1,000
USD 2,000 (Editorial and logo/picture in the show newsletter)
2
On-site Opportunities 2.1 Visitor Carrier Bags
2.2 Visitor Bag Inserts
2.3 Exhibition Lanyards
Turn the visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag along with the show logo.
You also have the option to insert any of your flyers in our exhibition bags to make sure it reaches all the visitors to the show. A successful medium to promote your presence at the show and to lead the visitors to your stand.
Avail of the exclusive rights to have your logo printed on the official show lanyards*.
USD 10,000
(QTY: 35,000pcs)
USD 37,000 (production to be done by
the organiser, artwork to be submitted by sponsor)
(25,000 bags to be given out)
I t is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show.
* If the sponsor is responsible for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor’s logo and stand number will be printed on the lanyard together with the Intersec show logo.
USD 27,000 (production done by the
USD 39,000 (production to be done by the organiser, artwork to be submitted by sponsor)
(Availability = 1)
USD 29,000 (production done by the sponsor, artwork to be approved by the organiser)
sponsor, artwork to be approved by the organiser)
(Availability = 1)
6
2
On-site Opportunities 2.4 Lanyard Business Card Holder
2.6 Branded Pens at Registration
Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all throughout the show.
Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show.
USD 20,000
USD 5,000
(Exclusive - 1)
2.5 Exhibition Badges
2.7 Registration Staff T-Shirt Branding
With over 20,000 participants in 2013 this is a significant and exclusive branding opportunity. Every badge will prominently carry your logo on the front.
nsite staff at all registration areas will be equipped with t-shirts* O branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the Intersec logo.
USD 15,000
* The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member)
(Exclusive - 1)
USD 4,000 per hall USD 20,000 entire show (8 Halls, over 40 staff)
7
2
8
On-site Opportunities
2.8 Visitor Registration Forms
2.9 Route Planner
Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company’s logo and stand number will feature prominently at the top right hand corner of each page.
The route planner is distributed free of charge to all visitors at each entrance point and information desks. The Route planner sponsorship offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan.
USD 15,000 (Exclusive - 1)
USD 25,000 (Exclusive - 1)
3
9
Area Branding and Signage
3.1 Hanging Banners
3.2 Pop-Up banners
Hanging banners can be placed inside the exhibition hall for extra exposure at the show. Size of the banner can be 3m x 1m per banner. A powerful source of branding to interact with the Intersec visitors!
Pop-Up Banners can be positioned in prominent areas throughout the show subject to organizer’s approval. Sponsor Company is responsible for the production of the banners.
* Artwork is to be provided by the sponsor company. Permission subject to approval and availability.
entrance
hese highly visible stickers can be T placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm).
USD 1,500 per sticker
USD 2,500 per banner
USD 3,000 per banner near the
concourse
USD 2,000 per banner near the Hall
3.3 Directional Carpet Stickers
3
Area Branding and Signage
3.4 Registration Area Branding
b. Branding of Writing Desks
Create an impression right from the entrance! * Every entrance occupies 2 registration desks, 2 writing desks and 4 columns.
* Sponsor is restricted to one area of this branding and must produce their own banner.
a. Registration Desk Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it‘s mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. The cost is per desk, not registration area. Sponsors must supply artwork 2 months before the event. Intersec will be responsible for the production.
10
USD 3,000 per desk
The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor.
USD 3,000 per hall
c. Branding Columns
USD 1,500 per column
d. Branding at the Back Hall Registration Area The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor.
* Sponsor is restricted to one area of this branding and must produce their own banner.
USD 7,000 per hall
3
Area Branding and Signage
3.5 Bubble Lounge A centrally located site that offers advertisers an incomparable opportunity to reach the entire venue audience through impressive domination of the concourse. This strategic site is in a high traffic zone.
Specifications Quantity : 1 Reference : BL Size
: W 7760(cm) x H 610(cm)
Type
: Banner
USD 45,000 QTY: 52 panels Min. panels to be taken 15 (USD 1000 per panel)
11
3
Area Branding and Signage
3.6 Wasl Glass Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Specifications Quantity : 1 Reference : CB - M Size
: W 4400(cm) x H 1050(cm)
Type
: Banner
USD 30,000
12
3
Area Branding and Signage
3.7 Curved Banner
3.8 Convention Gate Skycrapers
Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Two Spectacular Display banners at the convention gate, highly exposed to the main road &traffic incoming from the open car park
Specifications
Specifications
Quantity Reference Size Type
Quantity : 2 Reference : CGS Size : W 680(cm) x H 600(cm) Front/Back Sides W140(cm) x H600(cm)
: 1 : OH - M : 12m width x 3m height : Banner on aluminium frame
Type
USD 40,000
13
: Banner
USD 17,000 per banner
3.9 Hall Gate Branding
3.10 Outdoor Hoarding - Plaza
Covering the front side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.
Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
This impactful site is a major opportunity for the exhibitors aiming to associate their names with the exhibition.
Specifications
Specifications
Quantity : 2
Quantity : 1 Reference : OH Size : W 2500(cm) x H 1100(cm) each face
Reference : HGB1 Size
: W 2820(cm) x H1202(cm)
Type
: Glass Wrapping see through
USD 9,000
14
Type
: Banner
USD 50,000
3
Area Branding and Signage
3.11 Elevator
3.12 Entrance Banner - Exhibition Gate
These two spectacular displays grab the attention of all visitors walking in the concourse, as well as of visitors coming from the multi -storey parking, and the main & rear gate. These high impact sites leave a lasting impression on the target audience before entering the halls.
These spectacular display banners stand out from its surroundings, and are strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach.
Specifications Quantity : 2 Reference : EV Size : W 189(cm) X H1076 (cm) W 244(cm) X H1076 (cm) Type : Banner Wrap
USD 7,000
15
Specifications Quantity Reference Size Type
: 4 : EB1 – EB4 : W 285(cm) x H 600(cm) : Banners
USD 3,000
3
Area Branding and Signage
3.13 Escalator
3.14 Glass Entrance - GE1
Wrapped with a vinyl sticker, the escalator bottom and side area is a eye-catching site situated in a high traffic zone at the Exhibition center.
Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.
Specifications Quantity : 2 Reference : ES Size : Side - W 756 (cm) X H120 (cm) Base - W 244 (cm) X H1076 (cm) Type : Vinyl Sticker
USD 6,000
16
This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.
Specifications Quantity : 1 Reference : GE1 Size : W 960(cm) x H 450(cm) Type : Glass wrapping see thru
USD 14,000
3
Area Branding and Signage
3.15 Glass Entrance - GE2
3.16 Glass Entrance - WASL
Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.
This is an outdoor location on the Wasl Glass. This is a prime location with high visibility as it is at the drop off point and the Entrance area to the Venue.
This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.
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Specifications
Specifications
Quantity : 1 Reference : GE2 Size : W 1205(cm) x H 408(cm) Type : Glass wrapping See thru
Quantity : 1 Reference : GE4 Size : 4m-height x 36m-width Type : Vinyl Sticker
USD 14,000
USD 20,000
3
18
Area Branding and Signage
3.17 Silver Panel - SP1
3.18 Silver Panel - SP2
One of the most strategic sites in the venue, located at the concourse for high exposure & reach.
One of the most strategic sites in the venue, located at the concourse for high exposure & reach.
This site is a must for exhibitors aiming to book any media with a long exposition time.
This site is a must for exhibitors aiming to book any media with a long exposition time.
Specifications
Specifications
Quantity : 1 Reference : SP1 Size : SP1 - W 672(cm) x H 590(cm) Type : Banner
Quantity : 1 Reference : SP2 Size : SP2 - W 700(cm) x H400 (cm) Type : Banner
USD 6,000
USD 4,500
3
19
Area Branding and Signage
3.19 Window Strip - WS1
3.20 Window Strip - WS2
Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.
Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.
Specifications
Specifications
Quantity : 2 Reference : WS Size : WS1 - W 2700(cm) x H 210(cm) Type : Vinyl Sticker
Quantity : 1 Reference : WS Size : WS1 - W 645(cm) x H 320(cm) Type : Vinyl Sticker
USD 9,000
USD 5,000
3
Area Branding and Signage
3.21 Convention Gate Branding
3.22 Canopy Banner - PLAZA
This impactful site is a major opportunity for the exhibitors targeting to associate their names with the exhibition. Covering the Front Side of the Glass, your branding will be the first to be seen for the visitors entering to the exhibition center.
This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition.
Specifications Quantity : 2 Reference : CGB Size : W 2800(cm) x H 530(cm) Type : Glass Wrapping See thru
USD 22,000
20
Covering the front side of the entrance & Plaza, your branding will be the first to be seen for the visitors entering to the exhibition center.
Specifications Quantity : 1 Reference : CB4 Size : H 900(cm) x W 500 (cm) Type : Vinyl Sticker
USD 9,000
3
21
Area Branding and Signage
3.23 Welcome Sign - Metro
3.24 Column Cladding
First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro.
Positioned at the link area to Sheikh Saeed Halls, this dynamic eye catching network of four columns is sure to be noticed by the entire audience.
Specifications
Specifications
Quantity : 1 Reference : WSM Size : W 1200 (cm) x H 600 (cm) Type : Vinyl Sticker
Quantity : 8 Reference : CCS Size : W 248 (cm) x H 284(cm) Type : Banner
USD 15,000
USD 1,500 per column
3
22
Area Branding and Signage
3.25 Foyer Area (4 Columns + 1 Blue Glass)
3.26 Bridge Banner
First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro.
Placed at the entrance of the exhibition center for high visibility, these are the perfect sites for advertisers aiming to deliver mass reach messages.
Specifications
Specifications
Quantity : 4 UNITS PER HALL FOYER Reference : TBC Size : TBC Type : Banner
Quantity : 4 Reference : BB Size : W 1550(cm) x H 110(cm) Type : Banner
USD 13,000
USD 4,000 per banner
3
23
Area Branding and Signage
3.27 Panoramic Banner
3.28 Grid Banner
Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages.
This exclusive network of sites are situated in the concourse area, right on top of halls entrances.
Specifications
Specifications
Quantity : 1 Reference : BB5 Size : W 1550(cm) x H 110(cm) Type : Banner
Quantity : 32 Reference : GB Size : W 330(cm) x H 545(cm) Type : Banner
USD 8,000 per banner
USD 3,500 per banner
Targeted directly at visitors entering the halls, these sites provide a “supersite� location in the heart of the Exhibition center.
3
Area Branding and Signage
3.29 Mezzanine Banner
3.30 Wall Banner
The large size of this site is designed for creative and high impact campaigns exhibitor.
Tactically located in the Concourse on the two sides of the bubble lounge & the entrances of Sheikh Rashid Hall, these banners have high visibility across the concourse.
Located in the concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand.
24
Specifications
Specifications
Quantity : 23 Reference : MGB Size : W 800(cm) x H 180(cm) Type : Banner
Quantity : 2 Reference : WB Size : W 300(cm) x H 800(cm) Type : Banner
USD 3,000 per banner
USD 5,000 per banner
3
25
Area Branding and Signage
3.31 Lampost Banner
3.32 Flag Pole
This network of exclusive outdoor sites ensures reaching the entire flow of cars getting in to the Multi Storey Parking, Ibis Hotel & Main Exhibition Gate.
A network of Stand Alone Flags placed in the “drop of� area of the main exhibition gate.
Specifications
Specifications
Quantity : 28 Reference : LB Size : W 70(cm) x H 280(cm) Type : Banner USD 2,200 per unit
Quantity : Minimum network of 30 Reference : FP Size : W 100(cm) x H 400(cm) Type : Flag
USD 1,500 per unit
3
Area Branding and Signage
3.33 Tower Box
3.34 Floor Graphics
Four sided structure that guarantees maximum impact on receptive entrance of Sheikh Saeed Hall & strategic position front to the outlets.
Foot prints, Arrows, Three dimensional sticker material, logo stickers; various ideas to direct more visitors to your stand using floor sticker application.
A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station.
Specifications Quantity : 8 Reference : TB Size : W 100(cm) x H 240(cm) Type : Banner
USD 3,000
26
Specifications Quantity : Variable Reference : FG Size : Per square meter Type : Floor Sticker
USD 350 per sqm
3
27
Area Branding and Signage
3.35 A Board
3.36 Cube Sign
Double Sided A board Structure that guarantees maximum impact on receptive location & strategic entrances. The benefits of this option are: Outdoor use Easy Movable Site.
Customized Cube sign placed in the concourse and strategic areas in the venue. Each cube has 6 faces for branding.
Specifications
Specifications
Quantity : Variable Reference : AB Size : W 120(cm) x H 240(cm) Type : Free standing Board
Quantity : network 8 units Reference : CS Size : TBC Type : Free standing units
USD 1,250 per unit
USD 2,500
This is an exceptional concept that can be distributed at the entrance areas tithe Venue as well as within the concourses.
3
Area Branding and Signage
3.37 Outdoor Hoarding (Metro)
3.38 Monument Sign
This site has a huge impact and high visibility is a major opportunity for the exhibitors targeting to associate their names with the exhibition. This media wraps the 4 sides and is located at the drop off point for visitors entering the Venue from the Convention Entrance.
Spectacular Display banner at the back of the Arena, highly exposed to the Sheikh Zayed Road
Specifications Quantity Reference Size Type
: 1 : OH - M : 12m width x 3m height : Banner on aluminum frame
USD 12,000 per unit
28
Specifications Quantity : 1 Reference : MS Size : TBC Type : Banner
USD 9,000
(production of the monument sign to be done by the sponsor)
4
Digital Signage
4.1 Video Walls Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering to the hall. This is booked as a part of the foyer package which includes the 4 foyer columns and 1 video wall.
Specifications Quantity: 5 Reference: VW 005 - 008 Size: W 360 (cm) x H 180 (cm) Type: LED monitors
USD 7,500 per foyer wall
29
Contact us now For further information or to have tailor-made packages to suit your requirements and budgets Ravi Ramchandni Sponsorship Manager Tel. +971 4 3894562 Mobile: +971 50 558 3036 Email: ravi.ramchandni@uae.messefrankfurt.com Arthur Tolentino Head of Sponsorship Tel. +971 4 3894567 Mobile: + 971 50 65 48 992 Email: arthur.tolentino@uae.messefrankfurt.com