The world’s leading trade fair for security, safety and fire protection.
Once again, we’ve secured our place as the world leader.
POST SHOW REPORT 2016 www.intersecexpo.com
From strength to strength, year-on-year Held under the patronage of H.H. Sheikh Mansoor bin Mohammed bin Rashid al Maktoum, Intersec 2016 welcomed exhibitors and visitors from across the globe. This year’s exhibition recorded an impressive 15% growth in visitor numbers and 10% increase in floor space compared to the previous edition. Intersec’s position as the world’s leader in safety, security, fire protection and homeland security was underlined by the participation of 1,280 exhibitors this year, making the show the largest of its kind.
Exhibitors’ This year is bigger compared to last year year-on-year Intersecshow is the growth biggest and we have had more delegations from exhibition worldwide for Fire, 1,235 both UAE and worldwide. We1300 launched Safety and Security1,213 and being 1200 our emergency rocket especially for the here is very exciting to us. 1100 event. We would like to be able to 990 1000 Andrea909 Ribeiro, demonstrate some of our larger and 900 Regional Marketing Manager 808 harder to display products too for our (BOSCH) 800 717 710 regional visitors in the future.
1,280
700
Oliver Cribben Pearse, 600 Sales Communication Manager 500 (NIMR AUTOMOTIVE) 400 300 200 100 2009
Year-on-year show growth
1,213
1,235
1,280
30000
1100
28000
990
800
21,549 19,591 16,571
18000 14,769
16000
500
14000
400
12000
300
10000
200
8000
100
6000 2011
2012
2013
2014
2015
2016
Source: • Exhibitors Survey conducted by Wissler & Partner - Trade Fair Marketing, Basel, Switzerland • Visitors Post Show Report conducted by D2i Systems Ltd, Dubai Branch, UAE
Visitors’ year-on-year show growth 32000
24,766
20000
600
2010
2015
27,303
22000
717
700
2009
2014
31,261
24000
808 710
2013
26000
909
900
2012
32000
1200
1000
2011
Visitors’ year-on-year show growth
Exhibitors’ year-on-year show growth 1300
2010
31,261
12,753
4000 2000 2009
2010
2011
2012
2013
2014
2015
2016
2016
2016 Highlights Visitor facts
Exhibitor facts
1,280
31,261
54
128
83%
50%
11
15%
Top 10 exhibiting countries
Top 10 visiting countries
United Arab Emirates China United Kingdom United States Italy
United Arab Emirates Saudi Arabia Iran Oman Qatar
exhibitors
visitors
countries
countries
international exhibitors halls
international visitors growth
Germany Turkey Taiwan Korea India
Kuwait India Pakistan Egypt United Kingdom
14 Country Pavilions
Top 10 Security Companies
Canada China Germany Hong Kong Italy Korea France
This year’s event featured all 10 of the world’s Top 10 security companies* as well as 34 of the Top 50. These included Honeywell Security, Bosch Security Systems, Hikvision Digital Technology, Morpho (Safran), Assa Abloy, Dahua Technology, FLIR Systems, Axis Communications, Samsung Techwin, and Tyco International.
Czech Republic Italy Pakistan Singapore Taiwan United Kingdom United States
* Source: a&s Magazine
Exhibitor Profile 10%
300
increase in space
first time exhibitors
Show section sqm by percentage E
F G
D
A
C
A 39% Commercial Security B 34% Fire & Rescue C 8% Homeland Security & Policing D 8% Safety & Health E 6% Physical & Perimeter Security F 3% Information Security G 2% Smart Home
B
Exhibitors’ regional breakdown E
F G
D
A
C
B
A 33% Europe B 31% Asia C 17% UAE D 8% The Americas E 7% Indian Subcontinent F 3% Middle East (excl. UAE) G 1% Africa
This year had more visitors from both the international as well as local markets, it has been a very busy time throughout the exhibition with high footfall at our booth. Middle East customers require high capacity storage, so we have launched a new NVR that supports 130 terabytes and a new camera that covers 360 degrees view. We are definitely looking forward to next year. Harry Kwon, General Manager (IDIS)
Exhibitor Feedback 92%
of all Intersec exhibitors recommend participating in the next edition
88%
of the exhibitors were satisfied with the attainment of their objectives
88%
85%
of the exhibitors were satisfied with the presence of relevant brands and companies
Overall, of exhibitors were satisfied with their participation at the show
Exhibitors’ satisfaction rate on the following (all figures in %) 89
Trade fair organisation Visitor profile
84
Reaching relevant target group
83
Decision making authority of the visitors
77
No. of new contacts
77
Total number of visitors
75
Sales success
74 0 10 20 30 40 50 60 70 80
Exhibitors‘ satisfaction with the organiser based on: (all figures in %) Trade fair organisation
89
Execution of technical services at the stand
86
Support during the trade fair by the organiser
86
0 10 20 30 40 50 60 70 80
Visitor Profile 84%
of the visitors are involved in the purchasing decision
94%
Overall, of attendees were satisfied with their visit to the show
Visitors’ nature of business (all figures in %) Service provider
30
Distributor
20
Manufacturer
13
Other
11
Import / Export
8
Government
6
Wholesaler
5
Retailer
5
Trade Agent
1
Media / Press
1
0 10 20 30
Service Provider visitor breakdown (all figures in %) 21
Engineering 19
I.T. / Network / Telecommunications 12
Consultancy 11
Integration of Security / Fire Products 8
Contracting / Property Development 6
Instalment of Security / Fire Products 5
Architecture / Design 4
Oil & Gas 3
Facility Management Banking / Finance / Insurance
2
Education
2
Hotel / Leisure / Entertainment
2
Logistics / Freight Forwarding / Warehousing
2 2
Guarding Services Healthcare
1
Aviation
1
Trade Association
1
0 5 10 15 20
Attendees initiated business with suppliers during the exhibition (all figures in %) 78
New suppliers Existing suppliers
73 0 10 20 30 40 50 60 70 80
Visitor Feedback 31,261 visitors from 128 countries attended the exhibition and conferences
Regional breakdown of visiting countries
F
G HI
E D A
C
A 50% UAE B 18% GCC (excl. UAE) C 10% ME (excl. GCC) D 6% Africa E 6% Europe F 5% Indian Subcontinent G 3% Asia H 1% Americas I 1% Oceania
B
Main Areas of Interest – Product Sections Commercial Security
Special Forces Equipment
5%
Digital & Network Surveillance
20%
Training & Consulting
5%
Electronical Access / Entrance Control
16%
Armour
5%
Surveillance (Analog)
16%
Apparel and Equipment
4%
Smart Home & Building Automation
11%
Mobility - Air
4%
Intruder and Burglary Detection and Alarm Equipment
9%
Government, Associations, Education & Training
4%
Transmission
6%
Mobility - Marine
4%
Associations, Education and Training
6%
Optics
4%
Reconnaissance, Surveillance and Guarding Services
6%
Logistic support equipment
3%
Mechanical Security Systems and Devices
4%
Laboratory equipment, Forensic science
3%
RFID
4%
Mine Clearance / Bomb disposal
2%
Specialist Literature for Commercial and Residential Security
3%
Specialist Literature
2%
Critical Infrastructure Protection
1%
Information Security Internet Security
33%
Safety & Health
Hardware and Data Security
28%
Personal Protection Equipment (PPE)
23%
Mobile Security
20%
Safety at Work Equipment
21%
Associations, Education and Training
10%
Security at Work
15%
Specialist Literature for Information Security
9%
Health at Work
14%
Environmental Protection at Work
11%
Associations, Education and Training
9%
Technical Textiles
8%
Fire & Rescue Fire Fighting Equipment
29%
Fire Prevention and Protection
24%
Emergency Alarm and Warning Systems
21%
Perimeter & Physical Security
Rescue
8%
Physical Access / Entrance Control
28%
Associations, Education and Training
8%
Perimeter Security
23%
Specialist Literature for Fire, Rescue and Disaster
5%
Mechanical Security Systems and Devices
18%
Safety design in buildings
5%
Electronical Access / Entrance Control
12%
Physical Security
8%
Critical Infrastructure Protection
4%
Homeland Security & Policing Electronics
15%
PSIM
4%
Surveillance
14%
Associations, Education and Training
2%
Airport Security
11%
Specialist Literature
2%
Detection
8%
Equipment for Police Forces - others
6%
Mobility - Land
5%
Media Overview Exhibitor news at Intersec 2016 reached far and wide, ensuring maximum media coverage across regional business and international trade publications. The 2016 public relations campaign generated more than 1,200 show-related articles with an Advertising Value Equivalent to USD 7.3 million.
Total editorials by region
600 600 550 500
437
450 400 350 300 250 200 150
83
100 50
61 9
19
JORDAN KUWAIT
EGYPT
KSA
PAN ARAB
UAE
Overview
Total editorials by media type A 77% Online B 23% Print
B
Total
(Advertising Value Equivalent)
$7,338,014
Total Editorials 1,209
A
Estimated audience reach
PRINT 17.8M
ONLINE 308M
Total AVE by media type
$6m
5,212,000
$5m
E-newsletter estimated reach
$4m $3m
EMAILERS 23
$2m
1,926,800 READERS
Source: Bizcom - for Proactive Communications
1,688,705
$1m
ONLINE
Intersec 2016 Conferences
A Selection of 4 Value-Add Conferences & Workshops In collaboration with the Dubai Police and Directorate General of Civil Defence – Dubai, industry experts from the safety and security market debated and analysed new developments, innovations, legislation and changing paradigms within the regional safety and security industry at Intersec 2016.
Intersec Middle East Fire Safety Conference All aspects of fire detection, suppression and mitigation along with the dynamics of human behaviour in fire situations were discussed extensively at the two day Intersec Fire Safety Conference. Professionals who attended this conference were able to evaluate their fire safety and property protection strategies while engaging in dialogue about safety standards, fire safety codes, fire prevention and fire protection.
Intersec Critical Infrastructure Security, Protection and Resilience Conference Current and emerging security challenges facing the economies in the Middle East were discussed in depth in this two day conference that focused on asset security and protection in high-risk areas, cyber & information security strategies and the growing influence of standards in critical infrastructure protection.
Intersec Occupational Health and Safety Conference Health, Safety and Environment (HSE) professionals participated in a two day conference centred on the achievement of business goals without compromising on the Health and Safety aspects of employees and the organisation. Participants discussed the importance of commitment, communication, direction and the willingness to change in order to adopt strategic approaches to fulfil best practices in the HSE industry.
Safety Design in Buildings Workshop This one day workshop was attended by leading designers, safety consultants and engineers from the GCC alongside safety professionals and authorities from the construction and contracting industry. The workshop was also supported by ASTM, the Chartered Institute of Buildings, the Society of Fire Protection Engineers and the Society of Façade Engineering.
Three all-new sections launched at Intersec 2016
Physical & Perimeter Security Rapid advancements in the technology used by organisations and government entities to combat security management has continued to receive intense scrutiny over the years. As a result, a stand-alone section for this segment of the industry was featured for the first time. Global brands such as Kabat, Optex, Fiber Sensys, FAAC and so many more were in attendance offering visitors a wide range of products and solutions.
Smart & Safe Home Automation A timely introduction to the Intersec portfolio, Smart & Safe Home Automation concepts has witnessed tremendous growth and development in the GCC. Lending further credence to its importance in the region is the fact that the Middle East is expected to account for 10% of the global smart home market, which is expected to be worth USD 55.8 Billion by 2020. An exhaustive range of technologies that allow virtually every aspect of your home electronics and security to be controlled by your fingertips received significant visitor interest at Intersec 2016.
Job Pavilion A platform offering a complete range of employment solutions that pitted job seekers with recruitment companies, head hunters and HR departments from more than 1,200 safety and security companies was a welcome addition to Intersec. Positions ranging from high-level senior roles to entry-level vacancies were made available for suitable job seekers.
Don’t miss the next edition! 22 – 24 January, 2017 Dubai, UAE
For details regarding participation as an exhibitor, visitor or sponsor, please refer to the Intersec website www.intersecexpo.com or contact us directly at intersec@uae.messefrankfurt.com
SEE YOU IN DUBAI!
Sponsors & Supporters 2016
Founding Sponsor
Headline Sponsor
Featured Sponsor
Platinum Sponsors
BLUE - Pantone DS 195-1 C (C100 %/M80 %/J0 %/N30 %) - (0/55/123) - #223c77
Gold Sponsors
Pantone DS 75-1 C (C0 %/M100 %/J100 %/N20 %) - (196/22/28) - #c4161c
Pantone DS 195-1 C (C0 %/M0 %/J0 %/N60 %) - (0/55/123) - #808285
Axyl Silver Sponsors info@prolineuk.com
Bronze Sponsors
Supporters:
About organiser
Company profile Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €645* million in sales and employing 2,297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015, Messe Frankfurt organised a total of 132* trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com * preliminary numbers (2015)
About Messe Frankfurt Middle East GmbH The portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Automechanika Jeddah, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Leatherworld Middle East, Light Middle East, Materials Handling Middle East and Paperworld Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Beautyworld Spa and Wellness Management Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility. For more information, please visit our website at www.messefrankfurtme.com
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Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 11 intersec@uae.messefrankfurt.com www.intersecexpo.com