Spring 2015
Message from the Management Team Marhaba and Greetings,
Inside: Looking back -
show reviews
Looking forward -
Upcoming shows
Delegates visit
from Germany
Daman Hercules
Trophy 2015
Dragon Boat
Race
Team in Focus Staff News
Welcome to another edition of The Buzz, keeping you in the loop with the latest news and updates at Messe Frankfurt Middle East, from a business and social perspective. We’ve made a lot of advances in the first quarter of the year; the change of our name to Messe Frankfurt Middle East in January was a particularly significant milestone that reflects our ambitious growth plans to expand our activities throughout the region. The first step in this journey will be the inaugural edition of Automechanika Jeddah in January 2016, which is Messe Frankfurt’s first trade show in the Middle East to take place outside of the UAE. It’s been several years in the making, and congratulations to the Automechanika team for bringing the show to life. We are sure it will be a massive success with wide industry support and look forward to the expansion of some of our other shows in key emerging regional markets.
Flashback
Our conference division also continues to grow, with 17 conferences now on the run, including five new events for 2015. That’s not to mention the double digit growth of our entire exhibition portfolio, which is now up to nine.
Messe Frankfurt
With such rapid growth comes the need to hire new people, and we now have 114 employees from 27 countries on-board the Messe Frankfurt Middle East ship, and counting.
Our longeststanding employee
Art competition
Best caption
competition
Students visit
from Ravensburg University
With summer fast approaching we are entering the busiest time of the year again and we would like to express our appreciation for your continued hard work and support. We would not be where we are today without you! Best regards,
The Management Team
Looking back – show reviews
Securing a safer future Andi and his team pulled another one out of the bag this year, as Intersec continues its meteoric rise as the world’s largest security, safety and fire protection trade show.
Leatherworld (NEW!) Middle East
1st edition May 4 - 6 , 2015
Beautyworld Middle East
20th edition May 26 - 28 , 2015
Automechanika Dubai
13th edition June 2 - 4 , 2015
Hardware+Tools Middle East
16th edition June 2 - 4 , 2015
Materials Handling Middle East
8th edition Sept. 14 - 16, 2015
Intersec 2015 featured 1,237 exhibitors from 52 countries and over 2,000 brands, while 27,303 visitors from 118 countries descended upon the Dubai World Trade Centre. That’s an impressive 10 per cent year on year growth on both accounts. It’s only a matter of time before this show becomes a venue filler; the big question is, can the A Team hold off the challenge of the likes of Beautyworld Middle East and Automechanika Dubai in reaching the mega milestone first?
Bucking the digital revolution There was plenty to get excited about this year at Paperworld Middle East 2015, from the record number of UAE companies taking part, to the increasingly popular Green Office Area; or the 50 plus brand new product launches to the always entertaining Wrap Star Competition (big ups to Rakshit who was crowned the Messe Frankfurt Middle East 2015 internal wrap star).
Light Middle East
10th edition Oct. 6 - 8, 2015
Intersec
18th edition Jan. 17 - 19, 2016
Paperworld Middle East
6th edition Mar. 1 - 3, 2016
CONFERENCES * Light Middle East Conference Nov. 3 - 5, 2014 * 1st Virology (New) Conference May 1—2, 2015 * Smart Traffic (New) Middle East May 18 - 19, 2015 * Materials Handling Middle East Conference Sept. 14 - 16, 2015
And while the show itself continues to grow unabated, (growing 18 per cent this year with 299 exhibitors from 40 countries), the biggest crowd pleaser was the Recycling Competition, a dedicated showcase of creative artworks made by Dubai school children from used stationery. That aside, big deals were the norm at Paperworld Middle East 2015, underscoring the essential business networking platform that the show has developed into over the last five years. It was another amazing edition from Alex and her team, who have built up a show that has gained the trust and backing of the global paper, office supplies, and stationery industries.
Vroom vroom‌ The inaugural GCC Car Modifications Conference took place in Dubai for the first time in November last year and was in full throttle, with more than 150 senior delegates representing government authorities, law enforcements agencies, standardization authorities, road authorities, leading industry organisations, and international and regional associations in attendance.
Leatherworld (NEW!) Middle East
1st edition May 4 - 6 , 2015
Beautyworld Middle East
20th edition May 26 - 28 , 2015
Automechanika Dubai
13th edition June 2 - 4 , 2015
Hardware+Tools Middle East
16th edition June 2 - 4 , 2015
Materials Handling Middle East
8th edition Sept. 14 - 16, 2015
Being the first of its kind, the two-day summit was most welcomed by all the stakeholders in the industry to discuss the way forward of the car modifications in the region. The conference was also chosen as the venue for signing of a Memorandum of Understanding between the Emirates Authority for Standardisation and Metrology (ESMA) and the Automobile and Touring Club (ATCUAE), two whereby the two regulatory bodies will work towards establishing federal control over the auto aftermarket for car modifications in order to reduce the number of accidents and fatalities on the UAE’s roads.
Advanced Orthopaedics The crème de la crème of the world’s orthopaedic community descended upon Dubai last month to attend our second annual International Advanced Orthopaedic Congress.
Light Middle East
10th edition Oct. 6 - 8, 2015
Intersec
18th edition Jan. 17 - 19, 2016
Paperworld Middle East
6th edition Mar. 1 - 3, 2016
CONFERENCES * Light Middle East Conference Nov. 3 - 5, 2014 * 1st Virology (New) Conference May 1—2, 2015 * Smart Traffic (New) Middle East May 18 - 19, 2015 * Materials Handling Middle East Conference Sept. 14 - 16, 2015
More than 150 delegates attended, and a world-class panel of leading orthopaedic surgeons shared the latest developments in musculoskeletal trauma, infections, sports injuries, congenital disorders, degenerative diseases, tumors, and much, much more. An added bonus was that all delegates received 18 CME Credit Hours awarded by the Continuing Medical Education and Professional Development Committee of the College of Medicine and Health Sciences, United Arab Emirates University.
Looking forward – new conference
Smarter Traffic for Smarter Cities Intermodal, Intelligent, and Integrated - the three I’s of smarter transport solutions that will share the spotlight of the upcoming Smart Traffic Middle East, yet another brand new event from the high-flying conference division.
Leatherworld (NEW!) Middle East
1st edition May 4 - 6 , 2015
Beautyworld Middle East
20th edition
Taking place from 18 - 19 May in Abu Dhabi, the two-day summit will share case studies of international best practice in delivering smart traffic solutions from global cities such as Amsterdam, Singapore, Tokyo, London, and many more. An expert line-up of regional speakers will also share the latest innovations that are putting the region’s cities on the fast-track to become some of the world’s smartest cities in terms of transport infrastructure and development.
Looking forward – new show
May 26 - 28 , 2015
Automechanika wheels keep on rolling
Automechanika Dubai
It’s been a long time coming, but it’s finally official, and we can shout it from the roof tops: Automechanika is coming to Saudi Arabia!
13th edition June 2 - 4 , 2015
Hardware+Tools Middle East
16th edition June 2 - 4 , 2015
Materials Handling Middle East
8th edition Sept. 14 - 16, 2015
Automechanika Jeddah will take place in January 2016, and will bring the global automotive aftermarket industry to the doorsteps of thousands of key decision makers from the Middle East’s largest auto market.
The very first edition has already gained wide industry support, signing on more than 16 launch partners, and Gazi and his team are working in close collaboration with our Saudi partner on the ground in Jeddah to deliver yet another world class show. While this is big step for the Automechanika brand globally, it’s also a major milestone for us as an organisation, and marks our first event to take place in the Middle East region outside of the UAE.
Delegates visit from Germany
Light Middle East
10th edition
Messe Frankfurt Middle East office welcomed the visit of H.E. Mrs. Brigitte Zypries (Parliamentary State Secretary, Federal Ministry for Economic Affairs and Energy) to our office on Saturday, 17th Jan. She was also accompanied by other high officials from the German Council along with our Chairman Mr. Wolfgang Marzin.
Oct. 6 - 8, 2015
Intersec
18th edition Jan. 17 - 19, 2016
Paperworld Middle East
6th edition Mar. 1 - 3, 2016
CONFERENCES * Light Middle East Conference Nov. 3 - 5, 2014 * 1st Virology (New) Conference May 1—2, 2015 * Smart Traffic (New) Middle East May 18 - 19, 2015 * Materials Handling Middle East Conference Sept. 14 - 16, 2015
Are you ready?.. Paddles Up.. Go! Congratulations to team Messe Frankfurt for winning first place at the Dubai Creek Dragon Boat Race (Corporate Category). The race was held at the Dubai Creek Golf & Yacht club on 29th November 2014. It was an extremely close run with the rival team only behind by few seconds. Team Messe put in every bit of their energy until the very last stroke. Thanks to the fellow paddles, everyone on the boat was drenched to the bone!
Daman Hercules Trophy 2015 “A bad day on the field is better than a good day of work”
Leatherworld (NEW!) Middle East
This year’s Hercules Trophy proved to be a very tough competition, with an overall turnout of 1500 Herculean athletes and 78 teams battling out against each other in 12 different labors. Teams from Messe Frankfurt had a blast of a time working together as a “team” to solve each task handed out to them. This year was not without some minor injuries and battle scars. Hope everyone has healed pretty well. Special thanks to Nathan and Qamar for putting Messe Frankfurt on the scoreboard by winning the CEO Challenge.
1st edition May 4 - 6 , 2015
Beautyworld Middle East
20th edition May 26 - 28 , 2015
Automechanika Dubai
13th edition June 2 - 4 , 2015
Hardware+Tools Middle East
16th edition June 2 - 4 , 2015
Materials Handling Middle East
8th edition Sept. 14 - 16, 2015
Messe Frankfurt ME shares secrets of success A study group of 44 students from Germany’s Ravensburg University of Cooperative Education was given a guided tour of our office in February by Group Exhibitions Director, Michael Dehn. Students listened intently, as Mr. Dehn explained with ardent fervor what it takes to be successful in the fast-moving events industry, particularly in the Middle East. Evidently, Mr. Dehn’s persuasion skills came to the fore, as many students indicated their return to Dubai and pursue their exhibition careers in this fantastic Emirate that we call home.
Messe Frankfurt Art competition
Art depicted by Fuad Firoz from the Additional Exhibition Services department
It’s Superman!!! No, it’s Batman! Wait a minute… WHO SPILLED WATER ON THE CARPET?
The Messe Maideners - Meet the team Adrienne De Silva Telemarketing Executive
Ali Ayoub Sales Manager, Intersec
Jeremiah Paz Sales Executive, Outgoing Sales
John Jason Canlas Operations Coordinator
Sami Al Hashemi Sales Manager, Automechanika Jeddah Shejith Pathilveedu Junior Office Manager
Willinore Tagsip Team Assistant, PW, PL Olivia O’neil Marketing Manager
Séphora Correia Sales Manager, Beautyworld ME Leslie Failano Sponsorship Sales Manager Reshma Nabeel Telemarketing Executive
Judy Remedios Telemarketing Executive Sameul Hasan Senior Telesales Executive
Meet baby girl Mansimar Bakshi, born on 3rd of July we missed her in the last edition of The BUZZ but how can we leave this adorable pic out? Congratulations to Jasmeet on his little treasure
Beating the old Egyptian style: Nathan, Phoebe, and Richard recently travelled to Frankfurt to be acquainted with the new Digital projects. The tall chap at the back is Kai Hattendorff, VP of Digital Business at Messe Frankfurt.
Best caption competition Engaging conversation or heated debate? You decide… Give us your captions that depict the below conversation between Sami and Tommy from the Automechanika team. Whoever sends the best captions will win a voucher worth AED 250.
Flashback— our longest - standing employee? You know you’ve been around for a while when your old business card’s company name is completely different from today, as is the case with our Interim Operations Director Gavin Morlini. Back in the day, many, many years ago, Gavin was sales manager for EPOC International, long before the company was acquired by Messe Frankfurt. The Buzz stumbled across Mr. Morlini’s old business card, which now surely must be a collector’s item - the only thing that remains the same today is the PO Box number. Professor Morlini lays down the law as Mr. Lloyd watches on
Team in focus - Telemarketing Department They chirp, they tweet and make all the right noise. The team in focus for this edition of “The Buzz” is our very own “Telemarketing Team”. The team of 9 is headed by Mona Anter (Head of Telemarketing) and her teammates being Zolaikha Zakernasab, Abeer Abdulwahab, Engy Ahmed, Saba Azam, Sarah Franco, Adrienne De Silva, Reshma Nabeel and Judy Remedios. The team recently moved their work station to the 14th Floor.