RECORD OF SUCCESS Exhibitors Change in number of exhibitors 3,500 3,000 2,500 2,000
3,002 1,359
3,256
3,421
3,425
1,308
1,347
1,272
1,948
2,047
2,153
1,500 1,000 500
1,643
In 2016, 37% of exhibitors came from Germany, and 63% were from abroad.
0
2007
2010
2013
National exhibitors International exhibitors Exhibitors total
Exhibitors from
58
countries
2016
TOP 20 international exhibitor countries Italy ....................................................526 China ..................................................344 Turkey .................................................142 Great Britain ......................................123 United States .....................................123 Netherlands ......................................111 France ................................................110
Spain .................................................... 86 Austria .................................................. 85 Republic of Korea ................................ 56 Sweden................................................. 52 Switzerland .......................................... 44 Finland ................................................. 41 Belgium................................................ 37
Exhibitors’ ratings
Czech Republic .................................... 27 Denmark .............................................. 24 India ..................................................... 24 Poland .................................................. 24 Canada ................................................. 22 Japan.................................................... 14
Exhibition space
Overall rating of bauma 2016
98%
Probability of participating again*
99%
Quality of visitors
96%
Share of international visitors
95%
bauma’s leading role
96%
Total space gross: 605,000 m²
Exhibitors’ objectives reached Cultivate existing business ties
96%
Establish new business ties
89%
Prepare follow-up business
88%
Present innovations
93%
All responses “excellent,” “very good,” “good” except * responses “definitely,” “probably,” “possibly” Source: Gelszus Messe-Marktforschung
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Halls: Gross space: 180,000 m²
Outdoor site: Gross space: 425,000 m²
Visitors Distribution of visitors according to origin
600,000
535,065
501,523
420,170
500,000 400,000 300,000
346,051
583,736
322,254
346,637
270,765
In 2016, 59% of visitors came from Germany, and 41% came from abroad. The average length of their stay was 1.9 days.
200,000 100,000 0
155,472
149,405
212,811
237,099
2007
2010
2013
2016
National visitors International visitors Visitors total (number of admissions)
Visitors from
219 countries
Visitors according to continent 492,366 EU countries North America 6,355
46,002
Rest of Europe
17,120
South, East and Central Asia
7,815
Middle East
2,984
Australia and Oceania
South/Central America 6,130
Africa 4,955
Top 30 international visitor countries Austria ................................................39,756 Switzerland ........................................24,102 Italy ....................................................21,201 France ................................................11,133 Netherlands .........................................9,514 Great Britain / Northern Ireland ..........6,411 Sweden ................................................6,302 Poland ..................................................6,294 Russian Federation .............................6,218 Czech Republic ...................................6,094
United States .......................................4,775 Belgium................................................4,772 Denmark incl. Greenland ....................4,453 Norway .................................................4,380 Turkey ...................................................4,303 Finland .................................................4,296 Spain ....................................................3,797 China, PR .............................................3,472 Israel ....................................................3,190 India .....................................................3,131
Great deal of decision-making authority: 73% of trade visitors are decision-makers 23% of them are key decision-makers
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Slovenia ................................................3,009 Japan....................................................2,551 Australia ...............................................2,365 Hungary ...............................................2,360 Rumania ...............................................2,187 Republic of Korea ................................1,968 Croatia ..................................................1,960 Ireland .................................................1,862 Slovakian Republic ..............................1,672 Canada .................................................1,580
Job position:
57% of trade visitors hold management positions 29% of them are in upper management
Trade visitors by branch of industry
Processing industry 31%
18% Services
Industry/manufacturers 33%
7% Trade 3% Government agencies/Administration 3% Colleges and universities, science/research 6% Other branches
Trade visitors by function and department 9% Manufacturing/Production/Processing/ Quality control
8% Research & Development/ Design 6% Maintenance/repair
10% Mechanical Engineering Dept./ Building Machines, Equipment Dept.
4% Logistics: Material management, Storage, Transportation
Construction management 13% Other responses included Purchasing, Sales, Marketing, PR, Information and Communications Technology, Finance and Human Resources.
19% Business/Company/ Plant management
Visitors’ objectives reached
Visitors’ ratings Overall rating Overall
97%
Prepare for investments Prepare
Presentation of innovations Presentation
93%
Make concrete investments Make
Share of international exhibitors Share
96%
Establish new business ties Establish
Advantages compared to competition* Advantages
94%
Cultivate existing business ties Cultivate Expand technical knowledge Expand
All responses “excellent,” “very good,” “good” except * responses “definitely,” “probably,” “possibly”
Information about innovations/new developments Information
97% 95% 93% 98% 97% 96%
Connecting Global Competence
Media presence The press was represented by 1,423 journalists from 47 countries—880 from Germany and 543 from abroad.
Journalists according to continent:
EU countries ........................................1,259 North America ..........................................55 Rest of Europe .........................................53
South/Central America ............................22 Southern, Eastern and Central Asian .....................................21
Africa ........................................................... 7 Middle East ................................................. 5 Australia and Oceania ................................ 1
Mining Exhibitors with products in the mining sector 20% of exhibitors presented products in the mining sector
Trade visitors in the mining sector 39% of visitors from the EU (without Germany) 8% of visitors from abroad
138,929
53% of visitors from Germany
684 exhibitors gave visitors an overview of the extensive range of products in the mining sector.
60% of trade visitors travelled more than 300 km to get to the fair.
85% of the exhibitors that are active in the mining sector gave integrating the mining sector into the fair a rating of good, very good or excellent.
96% of trade visitors gave the sector for Mining and Raw Materials Extraction and Handling a rating of good, very good or excellent.
Save the date:
Contact Messe München GmbH Messegelände 81823 München Germany
Published by Messe München GmbH, Munich Printed in Germany. Factsheet E/09.16
www.bauma.de
Tel. +49 89 949-11348 Fax +49 89 949-11349 E-mail: info@bauma.de
April 8–14, Munich
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