Connecting Global Competence
14
LEADING TRADE FAIR SINCE
THEME AREAS
2005 GERMANY’S LARGEST 50plus TRADE SHOW!
300
LECTURES, WORKSHOPS AND SHOWS
22,000 M2 EXHIBITION SPACE
EXHIBITOR INFORMATION May 3–5, 2019 | Messe München www.die-66.de
THE THEMEWORLDS OF “THE 66” TRADE FAIR—4 EXHIBITION SECTORS, 14 THEME AREAS, 22,000 m²
KNOWLEDGE
LIVING
FINANCE & INSURANCE COMMUNICATION & NEW MEDIA LEGAL & SOCIAL ISSUES EDUCATION & COMPETENCIES
REAL ESTATE LIVING ASSISTED LIVING & CARE
KNOWLEDGE
LIVING
Everything for more competence in everyday life
Everything related to your home environment
Finance & Insurance
Education & Competencies
Real Estate
Communication & New Media
Legal & Social Issues
Assisted Living & Care
Living
HEALTH
LIFESTYLE
HEALTH SPORTS & FITNESS WELLNESS & BEAUTY
ARTS & CULTURE MOBILITY FASHION & ACCESSORIES TOURISM & TRAVEL
HEALTH Everything related to fitness and well-being Sports & Fitness
Wellness & Beauty
02 | CONTENTS
Health
LIFESTYLE Everything for an active, independent life Tourism & Travel
Fashion & Accessories
Arts & Culture
Mobility
“THE 66” CAPTIVATES INFORMATION, SHOWS AND EVENTS The success concept of “The 66” trade show is simple: Enthralling visitors and exhibitors. Thanks to its three pillars—the exhibition, information, shows and events—it gives exhibitors the perfect platform for approaching visitors in a relaxed atmosphere and effectively showcasing their business.
VISITORS ARE ENTHUSIASTIC
92%
Overall rating of trade show as “excellent,” “very good” or “good”
We exhibited at The 66 for the first time this year—and found our expectations more than exceeded. Visitors literally beat a path to our booth. Both our photo campaign and the on-site profiling or the lectures of our relationship expert Dr. med. Stefan Woinoff met with great interest.” Dr. Judith Pöverlein, PR Manager, Meetic Central Europe, Zweisam.de
EXHIBITION CONCEPT | 03
„THE 66“ EXPERT INFORMATION—CASUALLY PRESENTED • First-hand information from experts, prominent personalities and VIPs • More than 300 lectures, workshops and panel discussions • 7 lecture rooms • More than 19,000 program participants
TIP
Reach your target audience with a free-of-charge presentation.
BECOME A PREMIUM PARTNER FOR A LECTURE ROOM! Sponsor one of seven lecture rooms and benefit from a unique presence: • Exhibition catalog: print run* 15,000 copies • Trade fair magazine: print run* 500,000 copies • Hall plan: print run* 12,000 copies * in 2018 YOUR ADVANTAGE: Exclusive, premium presentation of your company in advance of the fair.
04 | EXHIBITION CONCEPT
SHOWS AND EVENTS PURE JOY OF LIFE NINE STAGES AND LIVE EVENT AREAS • Arts and culture lounge • Catwalk stage • Sports stage • Dance and music stage
YOUR ADVANTAGE: Relaxed atmosphere for the presentation of your products and services.
EVENT AREAS INVITE VISITORS TO PARTICIPATE IN JOIN-IN ACTIVITIES • Cycling course • Health trail • Golf fairway • Creative lounge
EXHIBITION CONCEPT | 05
“THE 66“ SCORES WITH PROFESSIONAL MARKETING WE TAKE YOU DIRECTLY TO YOUR TARGET GROUP • 32-page exhibition magazine with a circulation of 500,000 copies • A credible medium for your editorial • Targeted distribution of the magazine to “best-ager” households prior to the start of the fair
WE GIVE YOU RANGE • Run ads or have your logo appear in our exhibition catalog for optimum advertising effect • Print run: 15,000 copies • Free distribution at the fair and online • Visitor flyers. Circulation: 250,000 copies
WE CONNECT YOU DIGITALLY WITH TRUSTED TARGETING • Your target audience is increasingly online • They are within your reach also beyond the exhibition period • Place an advertisement that appeals to your target audience right there! • No risk: You determine your own advertising budget
WE PUT YOU OUT THERE IN A BIG WAY • Present your business on advertising media such as mega posters and banners throughout the entire exhibition venue • Effective approach of trade-show visitors YOUR ADVANTAGE: Highly effective, direct communication of your offering on site.
Find all details and prices in our Marketing Services Brochure at www.die-66.de. Be sure to also order our free online guest tickets that you can distribute to your customers!
TIP
“THE 66” EXHIBITORS BENEFIT FROM LONG-TERM PARTNERSHIPS
HEIMATZEITUNGEN
merkur.de tz.de
06 | MARKETING SERVICES & PARTNERS
“THE 66” WE ADVISE YOU PERSONALLY PARTICIPATION FEES 2019 Stand-space only—net price per m²
Row stand: EUR 127
Corner stand: EUR 137
End stand: EUR 144
Island stand: EUR 148
Additional fees Mandatory communication fee.............................................................................................................................................................................................EUR 259 Fixed waste-disposal fee...................................................................................................................................................................................................... EUR 2/m² AUMA charge..................................................................................................................................................................................................................EUR 0.60/m² Advance payment for services.............................................................................................................................................................................................EUR 7/m² Fee to register co-exhibitors....................................................................................................................................................................................................EUR 259
ALL-INCLUSIVE STAND PACKAGES plus fee for stand space—net price per m² starting at ����������������������������������������������������������EUR 75 Prices plus mandatory communication fee and AUMA charge. No advance payment for services.
“Non-profit” stand package flat rate ����������������������������������������������������EUR 594.90 Limited offer. Only for societies and associations.
Corner stand Business
(All prices subject to VAT)
Our stand-building packages are not only attractively priced, they also make preparing for the fair easier. At “The 66,” you get everything from a single source.
PRICES AND INFORMATION | 07
“THE 66” OPENS UP OPPORTUNITIES REGISTER NOW! With 14 theme areas and a varied show and lecture program, there are plenty of ways to exhibit at “The 66.” Whether you wish to showcase your company with a large image stand, at a compact row stand, as a co-exhibitor, catwalk partner or as an exclusive conference-room sponsor: It’s up to you!
SALES Heike Stade +49 89 949-20574 heike.stade@messe-muenchen.de EXBHIBITION MANAGEMENT +49 89 949-20662 projektleitung@die-66.de
“THE 66”—GERMANY’S LARGEST 50plus TRADE SHOW! Messe München Exhibition Venue, East Entrance Halls A5/A6 81823 München, Germany +49 89 949-11568 info@die-66.de | www.die-66.de
Published by Messe München, Munich. Ausstellerinfo E / 09 / 2018