World’s Leading Trade Fair for Beverage and Liquid Food Technology Processing + Filling + Packaging + Marketing
Success story 2013 Facts and figures about the industry’s must-attend event
Save the date September 11 – 15, 2017
Five days full of innovations, impetus and inspiration. drinktec 2013 did an impressive job of confi rming its role as a world economic summit for the beverage and liquid-food industry. From global players to small family businesses, it brought the industry to Munich—and enthralled an audience of international professionals.
drinktec is ...
… inspiring
… success-oriented
“ In my opinion, drinktec is all about innovation!”
“ T he many high-quality discussions will certainly be reflected in trade fair follow-up business. We were also able to conclude a few contracts for orders on site.”
William E. Cecil, Mead Westvaco
Uwe Stoffels, Ball Packaging Europe
Visitors–Numbers and ratings
Magnet for visitors from around the world
Top 30 visitor countries (w/o Germany)
Visitors total:
Italy Russian Federation Switzerland USA Austria Great Britain and Northern Ireland China France Belgium Japan Netherlands Czech Republic Spain Poland Brazil South Africa Turkey India Mexico Ukraine Sweden Thailand Denmark incl. Greenland Slovenia Australia Rumania Canada Hungary Finland Indonesia
A total of 66,886 visitors (+ 14%) from 183 countries (11 countries more)
International visitors 41,213
62%
38%
German visitors 25,673
Visitor origin (w/o Germany) Europe 24,991 Asia 6,326 North, Central and South America 5,143 Africa 2,186 Middle East 2,041 Australia/Oceania 526
Visitors from all parts of the production chain (in percent) 4,418 2,095 1,930 1,779 1,656 1,587 1,423 1,411 1,194 1,170 1,148 1,031 1,014 956 913 796 771 684 609 602 586 586 559 483 401 376 343 334 317 299
19 7 5 14
14
24 4 13
Business/company/ plant management
Purchasing/Acquisitions Marketing/Advertising/PR Sales
Research & Development/ Engineering Manufacturing/Production/ Processing/Bottling/Packaging
Quality control/assurance Other
… international
… open to all
… dynamic
“ T he increasingly stronger spreading of the craft movement was apparent in the form of many international visitors and made the trade fair noticeably more lively and colorful.”
“ T here is nothing comparable in any other country: all were there from craft brewers to large corporations...”
“ The dedication of the trade fair with its numerous global activities before the event pays off and makes drinktec the uncontested leading trade fair of the industry.”
Anja Oltmanns, GEA
Martin Hammerschmid, GERNEP GmbH
Stephan J. Barth, Barth Haas Group
The place to be—now and in the future
All company sizes represented
Reached exhibition and business objectives Rating of good, very good or excellent
98 95
% gave drinktec 2013 a rating of good to excellent. % of visitors said that drinktec is increasing in importance or is maintaining its status as a leading exhibition.
31%
1–49 Employees
36%
50–499 Employees
33%
500 and more Employees
Increases in the number of visitors in all sectors Number of visitors according to branches of industry 2013 Percentage 2013*
Absolute number in 2013
Beer, brewery sector
29,430
+ 32%
47%
Non-alcoholic beverages
31,436
+ 19%
31%
Milk, liquid food
20,735
23%
Juice
15,384
16%
Wine, sparkling wine, spirits
10,702
+ 61%
In
cr
ea
se
ov
er
20
09
44%
+ 38% + 83%
Multiple responses possible
*
Be sure to also visit our website, which features additional facts, information, photos and video reports from drinktec 2013: www.drinktec.com
Prepare investments Information about/ search for innovations Market orientation in general
97% 89% 93%
See 72 seconds of additional statements from satisfi ed drinktec exhibitors. Our fi lm is available here:
www.drinktec.com/exhibitors-say
Thrilled trade visitors
Top marks for individual exhibition sectors
Rating of good, very good or excellent
Rating of good, very good or excellent
Presence of market leaders
95%
Share of international exhibitors
95%
Scope/completeness of exhibits Innovations and/or world premieres
98% 90%
Strong customer loyalty
97
% of visitors plan to attend the next drinktec.
98 95
% of visitors plan to recommend drinktec to others. % consider drinktec a leading trade fair.
Product-specifi c process technology for beer, non-alcoholic beverages, etc. Non-sector-specifi c process technology for producing/processing beverages, etc. Components for process technology Filling and packaging technology Process automation, engineering, control and IT solutions Laboratory Machines and raw materials for producing plastic containers, etc. Containers, packaging materials, packaging accessories and closures Raw materials, agents and additives Process and production supplies Order picking equipment, storage systems, in-house transport vehicles and transport vehicles Energy systems, utility systems compressed air and gas supplies Water and wastewater Emissions reduction and building systems Restaurant/catering equipment, supplies and mobile facilities, advertising and marketing services Trade press Research and training Planning, consulting, work safety, services and trade associations
Source: Visitor registration drinktec 2013, visitor survey drinktec 2013 – TNS Infratest
96% 94% 99% 97% 97% 92% 99% 95% 95% 95% 92% 95% 94% 84% 87% 96 % 92 % 92 %
Exhibitors—Numbers and ratings
A must for the global industry
Top 15 exhibitor countries (w/o Germany)
Strong customer loyalty
Exhibitors total: A total of 1,433 exhibitors from 76 countries (4 countries more)
International exhibitors 877
61%
39%
German exhibitors 556
Italy Great Britain China USA France Switzerland Netherlands Belgium Spain Czech Republic Turkey Austria Denmark India Poland
Top marks from exhibitors
The place for business success
Rating of good, very good or excellent
Rating of good, very good or excellent
93
% said that drinktec was worthwhile for their companies.
Conduct direct transactions Prepare post-fair business
Quality of visitors
92%
Establish new business ties
Share of international visitors
94%
Cultivate existing business ties
Atmosphere
94%
Information about new developments
Quality of exhibitor services
91%
Exchange ideas and information
93 96 89 91
167 70 68 51 49 43 40 37 30 28 27 25 17 15 12
% of exhibitors are planning to participate in the next drinktec. % of exhibitors are planning to recommend drinktec to others.
% gave drinktec 2013 a rating of good to excellent.
% appreciate drinktec as a leading exhibition.
52% 82% 78% 94% 85% 90%
Be sure to also visit our website, which features additional facts, information, photos and video reports from drinktec 2013: www.drinktec.com Source: Exhibitor database drinktec 2013, exhibitor survey drinktec 2013 – TNS Infratest
drinktec worldwide—Your pole position for new markets drink technology India International trade fair for the beverage and food industry September 25 – 27, 2014 & 2016 Bombay Exhibition Center, Mumbai drinktechnology-india.com
September 25–27, 2014
World’s Leading Trade Fair for Beverage and Liquid Food Technology Processing + Filling + Packaging + Marketing September 11 – 15, 2017, Messe München drinktec.com
chinabrew-beverage
October 13–16, 2 Processing, filling, packaging and logistics
New China International Exhibition Cente
CHINA BREW CHINA BEVERAGE f ood & drink technology Africa International Brew & Beverage Processing food-and-drink-technology-africa.com Processing, filling, packaging and logistics Technology and Equipment Exhibition for China March 18 – 19, 2014 & 2016 October 13 – 16, 2014 & 2016 Johannesburg, South Africa New China International Exhibition Center, Beijing fdt-africa.com chinabrew-beverage.com
March 18–19, 2014
Johannesburg l South Africa
Application forms and additional information about drinktec events around the world are available at: www.drinktec.com/worldwide
Organizer
Exhibition Management
Conceptual sponsor
Messe München GmbH Messegelände 81823 München Germany
Tel. +49 89 949-20114/12 Fax +49 89 949-20128 christina.maier@messe-muenchen.de markus.kosak@messe-muenchen.de daniela.schellhorn@messe-muenchen.de
VDMA Food Processing Machinery and Packaging Machinery Association www.vdma.org
Published by Messe München, München. Printed in Germany. Erfolgsbilanz E/12/2013
CXXXXXX