BAU News
The future of building
Issue: September 2013
Publisher: Messe München GmbH, BAU Exhibition Team
Contents Results of the exhibitor survey . . . 2 New BAU team . . . . . . . . . . . . . . . . 2 In conversation with Andreas Schenk and Sebastian Wichern . . . . . . . . . 3 Interview with Dr. Reinhard Pfeiffer and Mirko Arend . . . . . . . . . . . . . . 4 BAU Congress China . . . . . . . . . . . 6 BAU covers the whole world of building.
New edition: Long Night of Architecture . . . . . . 6 New BAU campaign . . . . . . . . . . . . 7 Daniel Libeskind talks about BAU . 8
Hotline Tel. + 49 89 949-11308 Fax + 49 89 949-11309 info@bau-muenchen.com www.bau-muenchen.com
BAU 2015: Optimized hall plan Alongside its traditional organization into products, materials and themes, BAU will in future be increasingly pursuing a solutions-oriented approach. This will have the effect that the section on tiles and ceramic products will move more into the center of the action, and the section on chemical building products will have a dedicated entrance area in the eastern part of the show. “Solutions-oriented means that we will be offering solutions for certain areas of application,” explains Exhibition Director Mirko Arend. “Tiles can be used as both a facade element or as flooring; so in future we will be positioning these products at the intersection between those two areas. This makes for a more logical flow for the visitors and it enables the tile manufacturers to present themselves also within the context of facade design.” Other reasons for re-arranging Halls A4, A5, A6 and B6 were the ongoing stagnation in the tiles and ceramics area on the one hand and the strong demand for chemical building products on the other. “Because of the problems in Italy and Spain we were no longer able last time to fill up Hall A6, the tiles hall, with corresponding exhibitors,” explains Mirko Arend. “Also, by repositioning the area on tiles we now have the opportunity to strengthen the booming chemical building products section, by giving it what amounts to its own entrance area at the east end of the exhibition center.”
Specifically the new arrangement within the halls is like this: The tile manufacturers will move from Hall A6 to Hall A4, i. e. more towards the heart of the exhibition center, with a connection to the facades section on one side and the flooring section on the other. “Many tile manufacturers feel this suits better,” Mirko Arend points out. Tiles and ceramics share Hall A4 with a section on stone—“That, too, fits in very well.” The flooring manufacturers are moving from Hall B6 to Hall A5 and also taking up half of Hall A6. Flooring, which so far has been divided between Halls B6, A6 and A4, is therefore now gathered together in one continuous exhibition space. The space freed up in Hall B6 provides the chemical building products section with a new home. Also, the manufacturers of chemical building products will be sharing Hall A6 with the flooring exhibitors. Changes are happening at the north end of the center, too. In 2015 BAU IT will fill up almost all of Hall C3, and thus further expand its status as the biggest show of its kind in Europe. So, the prospects are looking good for BAU 2015 Your BAU team
PS: The new hall plan is depicted on the back of this edition of BAU NEWS.
BAU returns to a closing time of 18:00 Different opening times were tried out at the last two BAU events, but BAU 2015 will return to a finish time of 18:00, instead of 18:30. That is one of the results the exhibition management will be implementing following an analysis of the survey of exhibitors at BAU 2013. The survey was launched in spring by a team from BAU. The aim was to gather ideas and suggestions from the exhibitors and, if possible, incorporate those in the planning for BAU 2015. Over 500 exhibitors—around 35% of those surveyed—filled out the questionnaire. Most frequently mentioned were the subjects of opening times, the show’s running time, set-up and dismantling, visitor registration and public transportation. As in the last survey two years ago clear criticism was again leveled at the new opening times. The main comment from the exhibitors was that visitor frequency after 18:00 was simply too low. The result is that now, for 2015, BAU will be returning to its previous closing time of 18:00. To avoid the commuter traffic in Munich, BAU 2015 will be opening at 9:30, as before. For many exhibitors, the very full subway trains were a bone of contention. In response to this the management of BAU will be urging the local public transportation company (MVV) to introduce a 3-minute service on the underground railway for
the event in 2015. Free use of local public transportation will again not be included in the ticket price for 2015. However, exhibitors will be able to purchase exclusive travel cards for the duration of the show, as in 2013.
Plans for a more attractive Saturday. Changes are also being introduced to the Saturday of the show to make it more attractive. This is also a result of the findings from the survey. For many small and medium-sized businesses, the last day of the show is the only one on which they can visit BAU. Shortening the event to five days is therefore out of the question, not least also because the exhibition halls—even with a six-day event— are already reaching capacity. The exhibition management aims to enhance the experience on the last day, by putting on a range of interesting events and lectures, with the active support of the exhibitors. The Lead Tracking System (Scan2Lead) will also be further optimized for 2015. At BAU 2013 no less than 87% of the visitor data was already made available to the exhibitors. For 2015 the aim is to raise this proportion close to 100% , so as to make the exhibitor experience even more efficient. The exhibition management will make
every effort to encourage all visitors to register in advance for the show. In 2013 180,000 out of a total of 236,000 visitors made use of this option. The exhibition management team would like to thank all the exhibitors who took part in the survey.
BAU ticker Academy BAU: Were there any lectures you missed at BAU 2013? Or would you like to take another look at one of them? No problem. You can call up a live stream of the main lectures from the three BAU trade forums, in the “Academy BAU” section of the website. It’s a great chance to get a second impression. You can listen again to the likes of celebrity architects Daniel Libeskind and Christoph Ingenhoven talking about their latest projects, and what the experts are saying about parametric design and the energy turnaround. Well worth a look: www.bau-muenchen.com/academybau
A new line-up at BAU There have been a few changes in the team behind BAU. The Exhibition Director is still Mirko Arend, whose responsibilities as Deputy Director of Business Unit IV at Messe München include BAU. Mareile Kästner, former Deputy Exhibition Director of BAU has moved from the BAU team to take on new challenges as Exhibition Director of the world’s biggest trade show for construction machinery, bauma. Her place has been taken by Markus Sporer, who has gathered nine years of experience with BAU as an Exhibition Manager. New in the team, as Exhibition Manager, is David Krebs. Completing the line-up are the two experienced managers Nina Nowatius and Brigitte Fiedler. 2
Pictured (left to right): Mirko Arend, David Krebs, Brigitte Fiedler, Julia Wenzel (trainee), Nina Nowatius, Markus Sporer.
In conversation with Andreas Schenk and Sebastian Wichern Andreas Schenk, World Champion in the “Plastering and Dry Wall Systems” category at WorldSkills 2013, and bricklayer Sebastian Wichern, winner of a Medal of Excellence, are part of the German national construction team.
how close it was. I got the highest score for a German bricklayer and a Medal of Excellence. What more could I want?
How does it feel to be the new World Champion? Schenk: It is simply indescribable to get gold. It was the greatest moment of my life so far. A dream come true. I would recommend anyone to take part in WorldSkills or EuroSkills. Fantastic!
Do you both have a tip for young schoolleavers who are thinking about training in the building trade?
In action: Bricklayer Sebastian Wichern
All the participants worked at a very high level. Where were you that little bit better than all the others, Mr. Schenk?
In action: Plasterer Andreas Schenk
Mr. Wichern, you didn’t make it onto the podium. Are you disappointed? Wichern: I was well prepared and did my very best in the competition. I achieved my personal goal, which was to finish the task. My expert and trainer Kai-Uwe Holtschmidt was surprised himself at how good the participants were and
visited WorldSkills 2013 overall and there were almost always spectators at my workstation. It is extremely important then to switch off and focus on the competition. We can only learn that by training in public, as at BAU for example.
Schenk: When you are competing it is difficult to assess yourself and watch the others. I don’t know how I stood out at the end. I have always given my all, and I certainly scored in the free-style module, where I reproduced the WorldSkills logo in three dimensions. Mr. Wichern, in January you trained for the World Championship at BAU in front of a large audience. Did the experiences you had in Munich help you at the competition in Leipzig? Wichern: Yes, the training camp at BAU 2013 was very helpful to our preparation. 205,000 people
Schenk: I’m attracted by the diversity in my career. If that is what someone is looking for, then construction and plastering in particular is a very good choice. Wichern: I wanted a varied career. Construction is never boring. There are always new tasks, new projects, new building materials and new opportunities, and you need brains as well as manual skill. And best of all, you can look at the structures you helped to build for the rest of your life. What are your plans for the future? Wichern: From September I am going to “Meisterschule” (Master Craftsman College). Longer-term I will take over the family construction business. Schenk: I am already a master plasterer and after the excitement of the past few weeks I am looking forward to the varied day-to-day work in our 46-year old family business.
BAU ticker Group photo with World Champion: In January the German national construction team set up its training camp at BAU 2013. Then the team took part in the vocational world championship “WorldSkills 2013” in Leipzig — with stunning success. Celebrating in the photo are (l. to r.): Champion wall and floor tiler Björn Bohmfalk from Großefehn (gold medal), carpenter Andreas Fichter from St. Georgen (bronze), plasterer Andreas Schenk from Ehingen (gold) and bricklayer Sebastian Wichern from Deinstedt (Medal of Excellence).
With 1004 participants from 53 countries, “WorldSkills 2013” was the biggest vocational competition of all time, taking place in Germany for the first time in 40 years. The venue for the next WorldSkills in 2015 is São Paulo. The German national construction team will once again train for the World Championship at BAU in 2015.
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Viewpoint
“The time is ripe for a BAU event in China” The team behind BAU is led by Dr. Reinhard Pfeiffer, Managing Director of Messe München GmbH, and Mirko Arend, Deputy Business Unit Director. They are the ones responsible for the “World’s Leading Trade Fair for Architecture, Materials, Systems.” In the following interview, they talk about future strategy and orientation, how they cope with the demand for space, what happens when the two new halls are completed and what’s behind BAU’s venture into China, the world’s biggest construction market. Given the huge demand for floor space in previous years, is BAU 2015 already fully booked? Arend: We sent the registration documents out in June and have had a tremendous response. It is looking like demand is going to be even stronger than in 2013, when we were not just sold out but actually had a long waiting list. In this respect, companies that choose early to exhibit at BAU 2015 definitely have a better chance of obtaining the position they want. The first important key date is September 6, 2013, when we start the first round of place allocation for BAU 2015.
„It looks like demand is going to be even stronger than in 2013.“ Before BAU 2013 you announced that there were around 400 companies on the waiting list. How is BAU handling the need for space? Arend: First of all we are trying to use the space even more effectively. We have also resolved to design an even more solutions-oriented planning concept, which I expect to result in even more efficient utilization of the floor space. This time we will definitely not have an open-air site, nor will we consider temporary halls. Those are not real alternatives, especially in winter. In addition we don’t want any exhibitors to be “second class.” All exhibitors must have the best possible conditions.
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Beijing is the venue for the new BAU Congress in China.
Dr. Pfeiffer, Messe München is planning two new halls. But BAU will not benefit from them until 2019... Dr. Pfeiffer: We can only build the new halls in the years when bauma, the construction machinery trade fair, does not take place, because bauma takes up the whole exhibition center including all of the open-air site. Our supervisory board has given us the green light for the new build to begin after bauma 2016, which is why BAU will not benefit from the two new halls until 2019. Two new halls mean around 20,000 square meters more space. Are you considering extending the product range? Dr. Pfeiffer: First of all we will try to get our waiting list down as much as possible, as many companies have been trying to get a place at BAU for years. In 2019 we will definitely be able to accommodate most wishes. As for our exhibition portfolio: we are always reconsidering. From 2019 the opportunities will be better for us to expand and to increase what we offer.
With the increase in floor space, will you restructure the way the halls are divided up? Dr. Pfeiffer: I can’t really answer that at the moment. Our principle for organizing BAU is to divide the halls according to products, materials and themes. In addition to this we try to make our planning solutions-oriented. So we can’t and won’t simply fill a hall with companies from the waiting list. This being the case, there won’t be any immediate restructuring, but there will be some shifts between halls.
„In 2019 we will probably be able to cater to most requests.“ BAU positioned itself as the world’s leading trade fair four years ago. Are you satisfied with how things have developed since then? At the last event the proportion of international exhibitors was at 28 percent ... Dr. Pfeiffer: ... which was four percent more than 2009, that’s 100 international exhibitors more in absolute figures. The demand is clearly greater, but at the moment the well-known capacity constraints mean that there are at the moment natural limits to further internationalization.
Who’s who? Isn’t more international commitment expected from a leading world trade fair? Some of your competitors are organizing subsidiary shows on other continents. Dr. Pfeiffer: We have a rather different philosophy. You can’t simply export BAU, as it spans many trades; our range of exhibits is just too complex to transpose it 1:1 to China or other areas of the world. That would make little sense for products such as cement or brickwork. Instead we are thinking about themes for which we could offer a forum in other locations using BAU’s expertise.
„You can’t simply export BAU.“ For example in China. How is BAU approaching China, the world’s largest construction market? Dr. Pfeiffer: The time is now ripe for a BAU event in China. BAU is in a position to bring to China companies and institutions that represent outstanding construction quality. Of course first of all that means construction materials, but also includes the tools and processes required for sustainable construction processes. So, in conjunction with our subsidiary MMI Shanghai and in agreement with the BAU advisory board, we have decided to organize a BAU congress, with an associated exhibition, in Beijing in mid-2014. Mr. Arend, in June you spent a week in Shanghai und Beijing. What impressions have you come back with? Arend: China is definitely different and still a great challenge. I am trying to rise to the challenge myself at the moment and learn a little Chinese, in order to gain further access to this exciting culture. I was particularly impressed with the development progress in the big cities, where
more emphasis is placed on quality and there is great demand for top products. That fits very well with our BAU exhibitors, who can deliver precisely this high quality. I was pleased how well known BAU is in China and about the excellent reputation it enjoys there. This was evident from my talks with the “Architectural Society of China” and with the people at CCPIT. Back to BAU in Munich. After BAU 2013 exhibitors gave feedback in the form of a questionnaire. Were there any surprising answers or lessons learned? Arend: I would like to say a big thank-you to all those exhibitors who participated in our online survey. We received more than 500 responses and that was perhaps the real surprise: how important it is to our exhibitors to actively participate in really changing things to make “their” BAU even better.
“China is definitely different and still a great challenge.” For each event BAU sets new key themes or focal areas to which the portfolio and the supporting program are then oriented. Have you decided what those key themes will be for 2015? Arend: That’s still a big secret. No—but seriously— we are currently working on the key themes for BAU 2015 with our partners in the supporting program. But what I can promise is that there will be a few surprises. BAU has been setting new visitor records for years, and the international contingent has grown rapidly. How much potential does BAU still have? Arend: A great deal! Internationally we are focusing on architects and engineers in particular,
Dr. Reinhard Pfeiffer Reinhard Pfeiffer (born 1963), a law graduate, has been a Managing Director at Messe München GmbH since July 2008. He is responsible for international trade fairs such as BAU, drinktec and INTERFORST and for the public fair f.re.e. His responsibilities also include the ICM— Internationales Congress Center München, the MOC Veranstaltungscenter München and the business area Guest Events. In addition, Dr. Pfeiffer is responsible for the departments of finance, legal affairs and purchasing.
Mirko Arend Born in 1968, Mirko Arend has been an Exhibition Group Director at Messe München GmbH since 2010, with responsibility for BAU and Poing Building Center. Since mid 2012 he has also been Deputy Director of Business Unit IV at Messe München. A business graduate, Arend came to Messe München in 2005, initially as Head of Market Research, then in 2007 also taking on responsibility for New Business Development, before becoming Exhibition Group Director in 2010.
and in this respect are already the most successful trade fair in the world. But we will continue to extend BAU to the wider world so that even more planners can understand how our exhibitors can be of great benefit to them in their day-to-day work. You will be able to see that for yourself at BAU every two years.
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BAU Congress China BAU Congress China is an annual congress with accompanying exhibition focusing on high-quality design, planning and construction for the Chinese market and integrated, sustainable urban development.
At a glance: Dates: July 8 and 9, 2014 Venue: Beijing, CNCC (China National Congress Center) Organizer: MMI Shanghai in cooperation with BAU 2015 Visitor target groups: Decision-makers in commercial enterprises and government authorities, project developers, planners, owners, executives from building companies, leading representatives from ministries, associations, research institutions.
BAU Online CONGRESS CHINA 2014 Do you have the feeling you might have missed something at BAU 2013? Or would you like to take another look at the diverse themes covered there on planning and construction? If so, then the BAU website is the place to go —because there you can catch up on all this in the six BAU TV programs, packed with fascinating images, interesting insights and revealing interviews from BAU 2013. And in the video of the Long Night of Architecture, you can re-live that night-time tour of Munich’s most spectacular buildings. Then, if that’s still not enough, then you can start getting in the mood for BAU 2015 with our new image film.
Partners:
Germany / Europe: Fraunhofer Allianz BAU, DGNB (Deutsche Gesellschaft für nachhaltiges Bauen), bauverlag, Archi World China: Architectural Society of China, CCPIT Building Material Sub Council und CCPIT Construction Sub Council Further information: Mirko Arend +49 89 949-20110 mirko.arend@messe-muenchen.de
Another edition of the Long Night of Architecture! architecturally impressive buildings in the Bavarian capital is on January 23, 2015, the day before BAU 2015 finishes. Dr. Reinhard Pfeiffer, Managing Director of Messe München, is very pleased with the success of this initiative to extend the subject of Munich aglow: A view from the rooftop terrace of the Hotel Bayerischer Hof. architecture from the trade show BAU into Although it only premiered in 2011, the Long the city and take it to the local people: “The high Night of Architecture is now a firm feature in number of participants shows just how much the supporting program to BAU. appeal the subject of architecture can have. As a consequence of this event, BAU is also appreciated More than 20,000 architecture fans took part in this by ordinary citizens who have an interest in design night-time event on January 18, 2013. The next and technology. As far as we are concerned, the opportunity to take a peek inside some of the most Long Night of Architecture is here to stay.” 6
In January 2013 a total of 40 buildings were open to visitors on the “Long Night of Architecture,” and in 2015 it will be at least that number again. Word has spread about the quality and the popularity of this event. And among the operators of the buildings and possible sponsors there is no lack of interest; the city authorities are also on board. The concept for 2015 is in place, there is just some fine-tuning to do. The participants in the Long Night can choose from a number of pre-defined routes for exploring the buildings, but they can also put together their own tours, depending on their particular interests. In 2015, too, there will be a free shuttle bus service between the buildings. All the details about the next Long Night of Architecture in 2015 will be available from November 2014 at www.lange-nacht-der-architektur.de/en But if you can’t wait that long, then you can have a sneak preview in a four-minute video of impressions from the last event.
“Love-in-a-mist”—The new motif for BAU
To express the importance of BAU’s role in driving technological advances and generating ideas in the industry, we chose the motto of “The future of building.” This was the start of a communication success story. The visual expression of this motto takes up the two big themes of bionics and organics, both serving as the conceptual and visual framework for the entire brand communication of BAU.“ These visual leitmotifs for the BAU campaign draw the eye and awaken the emotions for the way they conjure up a new and unique world. Strangely formed animal and plant structures, futuristic and Utopian in impression, stand as a synonym for the world we will be living in in the future and for a new and visionary architecture made possible only by the interaction of man and nature, and through the use of new-style materials and advances in technology.
In developing the motifs, it wasn’t all about the “optics.” Plants and animals always have special features or characteristics which lend themselves for use in illustrating innovative and intelligent high-tech materials, building structures and functions. This year the choice fell on the flower Nigella damascena, commonly known as “Love-in-amist”: a beautiful and very delicate plant which, when you look at it closely, reveals a fascinating and intricate array of different shapes, surfaces and structures. This was the ideal subject to use for dramatizing efficient and advanced technologies and building materials, which despite
their inherent complexity and high specification, make it possible for architects and planners to implement their visions. In “The Future of Building,” everything is imaginable, and everything is possible: be it light-permeable facades of plastic and glass— protecting flowers and seeds; steel, fiberglass or concrete reinforcement or profiles—for stability and strength; or leaves out of ceramics and solar modules providing the energy this enclosed living space requires through photovoltaics— echoing nature’s own photosynthesis. (Birte Traxler, Senior AD, wob München GmbH)
BAU informs Not only were new motifs designed for the advertising campaign for BAU 2015, the BAU logo was also freshened up. The symbol with the five colorful cubes and cones has been a familiar brand marker for decades. Because it is so well established, we didn’t venture to do a complete
make-over on it, but instead undertook a careful facelift, helping the logo to a more contemporary look by making it 3D. For an explanation of what’s behind the new advertising motif for BAU 2015 —“Love-in-a-mist”—read the article on this page by Birte Traxler from the creative
agency wob. She designed this amazing structure. We’ll present the second motif to you in the next BAU NEWS in March 2014. Wait and see...
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Celebrity architect Daniel Libeskind talking about BAU 2013
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· Concrete / porous concrete · Pumice / fiber-cement building materials · Facade systems · Dry interior finishing · Prefabricated building · Plasters · Screed · Insulating materials
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Bricks / Roof building · Bricks · Roof tiles · Roof-building materials · Dormer windows · Facade systems · Energy-generation systems · Chimney-building materials Stone / Cast stone · Stone · Cast stone · Facade systems · Floor coverings Ceramics · Tiles · Ceramics · Facades · Sanitary technology / objects · Fittings · Accessories
A5 Floor coverings A6 · Elastic · Textiles · Parquet · Laminates · Profiles · Floor-laying technology and equipment
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B1 Aluminum; Machines / Tools for C1 aluminum and steel work · Aluminum profiles / systems · Facade systems · Sunshade systems · Energy-generation systems
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Energy / Building systems / B2 Solar technology · Heating technology · Ventilation technology · Air-conditioning technology · Photovoltaic / solar thermal / solar architecture
B3 Gate / Parking systems C3 · Gate systems · Parking systems · Drive technology · Doors / gates / frames · Accessories
B4 Locks / Fittings / Security C4 · Locks · Cylinders · Fittings · Anti-intrusion systems · Accesscontrol systems · Accessories Doors and windows · Wood · Plastics · Glass · Aluminum · Roller blinds / sunshade systems
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And that’s really the question of building, it’s a human question. Particularly we talk about highdensity environment, where we have hundreds of thousands of people living together. How to create an individuality, how to create a qualitative identity given the possibilities of technology today, given the possibilities of what we have in production.
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It’s a kind of a laboratory where one can really implement many many things in the world of building, design, construction, technology. [...] And it’s not only the code words of sustainability, of longevity, of quality, but an environment that fits to the life and to the life aspirations of its inhabitants.
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I don’t think there is a greater collection of ideas, of possibilities for construction for building, for the whole technology of the industry. I think it’s a very good learning experience to see all the variety, presentations, ideas that I hear and to compare also: different products and different technical possibilities of innovation.
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Daniel Libeskind speaking at BAU 2013.
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ICM Center München
Congresses, Seminars, Specialty events
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