LOP_17_Marketing_Leitfaden_E

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Marketing guidelines Exhibition: March 29 – 30, 2017 Conference: March 28 – 30, 2017

Messe München, Germany ©: AUDI AG (top), Holst Centre (bottom left), Bosch Rexroth AG (bottom right)

Printed Electronics – We Build the Market

lopec.com

International Exhibition and Conference for the Printed Electronics Industry


Visitor marketing—the key to your success! Being able to welcome specialist trade visitors to your stand is the key to achieving success as a trade fair exhibitor. More and more people are starting to plan out their trade fair visit before they even arrive, so this is the perfect opportunity for you to put your company firmly in the spotlight, ensuring you attract maximum attention from the audience of international professionals at LOPEC 2017. Set yourself up to enter into detailed discussions with customers and enjoy the positive business results that this will bring by letting existing and potential customers alike know right now that you will be at the event, and inviting them to come and talk to you. Take advantage of the free services we offer to make sure you get the most out of the exhibition. We are always happy to help by providing useful answers to the following questions: A. What is the best way to invite customers to your stand? B. How can you use the internet to inform customers that we will be appearing at the exhibition? C. What printed advertising material is available to you? D. How can our press releases support you in this? E. Which additional services can we offer to you?


A. Efficient invitation management Are you looking to increase the number of valuable contacts you establish at the exhibition and thereby boost your business success? Just follow these simple steps to invite business contacts effectively: Compile up-to-date, verified contact details for your print and online initiatives. Create your own personalized invitation text or use our sample letter. We have sent some free printed and online vouchers („your starter pack“) for you to give to your customers as a special gift. Make sure that you send these vouchers out to your visitors with your invitation in good time, allowing them to save time and money. This is so worthwhile for both you and your customers! Useful tips for address databases and sending materials out:  Here General information on using printed and online vouchers:  Here


B. Online communications about your appearance at the exhibition Make sure you are also advertising the fact that you will be exhibiting at the exhibition online. You can use our LOPEC banner on your website or on other online media, such as social media channels. An attractive email signature is sure to grab plenty of attention. You can download the LOPEC banner and logo to use here. Don‘t forget to include your hall and stand number on all materials you publish.


C. Effective advertising material to send by post Customer acquisition made easy: You will receive 20 visitor brochures in your starter pack. These brochures contain all of the key information on LOPEC, so it is a good idea to send it out along with your business correspondence. There is also a digital version of the brochure: ďƒ¨ Here Quick dispatch: You can use mail stickers as a simple addition to your correspondence by mail. Order form: ďƒ¨ Here


D. Your press releases on our website Let your customers know that your company will be exhibiting at LOPEC using your corporate press releases. Take advantage of our LOPEC press services and post your press release on our website for free. If you would like us to take care of this for you, please get in touch with: Bartek Palka Phone +49 89 949-20763 bartek.palka@messe-muenchen.de


E. Our comprehensive range of services We are on hand to give you the best possible support to ensure that you achieve success at LOPEC 2017. Effective marketing, sponsoring, and press activities and initiatives will all get your company noticed—when and where it counts. You can order the services you need from the entire extensive Marketing Services range Click here: ďƒ¨ Here


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