Digital Signage
Guide and advertise.
Contents
page
Maps of screen and display locations
3
Screens and displays
6
Screens at the entrances
7
Other indoor screens
8
Outdoor displays
9
Conference Centre screens
10
Material specifications
11
Maps of screen and display locations 3 Names and locations of screens and displays Messukeskus Digital Signage – page 4 • • • •
Northern Entrance Lower Gallery Halls 1–3 and 6–7 MOVE1, 3 and 4
Messukeskus Digital Signage – page 5 • • • •
Southern Entrance Upper Gallery and Glass Gallery Halls 4–5 MOVE2
Messukeskus Digital Signage – page 4 • • • •
Horizontal screen Vertical screen
Northern Entrance Lower Gallery Halls 1–3 and 6–7 MOVE 1, 3 and 4
Outdoor display
H612_4 H612_3
H612_1 H612_2
PU2
Hall 6 MOVE 1
MOVE 3
MOVE 4
Media totems 5 pcs
PS1
NORTHERN ENTRANCE
H65
H64
AG65_70
H63 AG63_70
AG64_70
AG65_60_po AG65_60_et
AG64_60_po AG64_60_et
AG63_60_po AG63_60_et
LOWER GALLERY
PS2 AG33_60_po AG33_60_et
AG32_60_po AG32_60_et
AG33_70
AG32_70
AG31_60_po AG31_60_et A31_70
H62
H61
AG62_70 AG62_60_po AG62_60_et EA5_po AG12_60_po AG12_60_et A12_70
H12
H11
Screens in public toilets 2 pcs H33
H32
Hall 3 PU1_etu
PU1_taka
H31
Hall 1
SOUTHERN ENTRANCE
KONGRESSI 1
Messukeskus Digital Signage – page 5 • • • •
Horizontal screen Vertical screen
Southern Entrance Upper Gallery and Glass Gallery Halls 4–5 MOVE2
CONGRESS
Outdoor display
Mitron 1
Conference Centre screen
KU1
WINTER GARDEN
EA3
Mitron 2
Screens in public toilets 2 pcs
EA1 ES1_oik. ES1_vas. ES2_oik. ES2_vas. ES3_oik. ES3_vas.
EA4 EA2
UPPER GALLERY YG52_60_po
YG52_60_et YG52_70
H53
YG51_60_et
GLASS GALLERY
MT1
YG51_70 H51
H52
MOVE 2
Hall 5
Hall 1 LG45_oik.
Hall 4
EU1_etu EU1_taka
SOUTHERN ENTRANCE
EA5_et
YG51_60_po
EU2
LG45_vas.
Screens and displays
6
MOVE2 in the halls 4 and 5
Names and locations of screens and displays: PU1
• Lower Gallery, which runs through Messukeskus Helsinki, with entrances to halls 1, 2, 3 and 6 – AG • Upper Gallery located on the second floor, with entrances to halls 4 and 5 – YG • Glass Gallery and the western cloakroom with entrances to halls 1, 2, 4 and 5 – LG • Southern Entrance displays in front of the ticket sales points – ES • Southern lobby, cloakroom and stairs to Lower Gallery – EA
• Northern lobby and cloakroom – PS EU1 EU2
EA3 and EA4
• Screens above the entrances inside the halls and on the pillar in the hall 6 – H
H612_1–4
• Horizontal screen outside the Conference Centre – KU • Screen in the Conference Centre lobby – KONGRESSI • Outdoor displays at the Conference Centre and Holiday Inn entrances – MITRON
PU2
EA5_po EA5_et ES screens EA1 and EA2
• Outdoor displays by the Northern drive-in and near the Northern Entrance – PU • Vertical mobile screens in halls – MOVE and MEDIA
PS1 and PS2
LG45_vas and _oik
• Outdoor displays at the Messuaukio plaza and near the Southern Entrance – EU
MEDIA1– 5
MITRON2
KONGRESSI1
KU1
MOVE1, 3 and 4 in the halls 1–3 and 6 –7
MITRON1
Each hall entrance from the Galleries has two horizontal screens and one vertical screen. Screens facing south are named with _et and the ones facing north with _po. The inch-size is included in the name, either _70 for the vertical screen or _60 for the horizontal ones. For instance, a 6.4 horizontal screen facing south at the entrance of the hall 6: AG64_60_et.
Outdoor displays
Screens at the entrances
Vertical and horizontal screens
Horizontal screens at the entrances 7
Screens at the entrances
• material resolution 1,920 x 1,080 pixels
The screens ES1-3_oik and_vas at the Southern Entrance guide visitors in front of the ticket sales points.
Screens at the entrances
Big screens at the entrances: • Above the cloakroom of the southern lobby: EA1 and EA2
PS1 and PS2
• From the direction of the Northern Entrance PS1 at the cash desks located at the entrances and PS2 near the Lower Gallery cloakroom
EA5_et and EA5_po
• At both ends of the escalator leading to the Lower Gallery: EA5_et and EA5_po
ES screens
EA1 and EA2
The screens welcome visitors and serve as the most popular advertising spaces thanks to their good location and eye-catching visibility. With the customised channel solutions, we can highlight advertisements at certain points of time, inform visitors about the advertiser’s location and guide visitors to the desired direction at the event.
ES1-3_oik and_vas
EA1 and EA2
EA5_et
EA5_po
PS1
PS2
Other indoor screens
8
Vertical screens in the lobby EA3 and EA4 guide to the halls 6–7 and to the Conference Centre. Horizontal screens at the end of Glass Gallery LG45_vas and LG45_oik guide visitors going in the direction of the halls 2, 4 and 5. At the doorways to halls located in Lower and Upper Galleries, two horizontal screens guide visitors to the south and north. In addition, there is one vertical screen on the wall.
Vertical screens
MOVE2 in the halls 4 and 5
• material resolution 1,080 x 1,920 pixels
Horizontal screens • material resolution 1,920 x 1,080 pixels
• At the doorways of the halls 1 and 3: screens AG12 and AG31–33 • At the doorways of hall 6: screens AG62–65
EA3 and EA4 H612_1-4
• At the doorways of the halls 4 and 5: screens YG51 and YG52
MEDIA1-5
Screens in the halls:
MOVE1,3 and 4 in the halls 1–3 and 6 –7
• In the halls, above the doorways: horizontal screens H11–H65 • On the pillar in the hall 6: vertical screens H612_1–4 Horizontal screens
• Vertical mobile screens MOVE1–4 and MEDIA1–5 Lower Gallery
YG52_60_et
Pillar H612
Vertical screens
AG33_60_po and AG33_70
MOVE
Outdoor displays
9 PU1
The two-sided outdoor displays, EU1 at the Southern Messuaukio plaza and PU1 by the Northern drive-in, will catch eyes in the middle of the busy traffic of the station area.
Outdoor displays
The displays outside the entrances, EU2 at the Southern Entrance and PU2 at the Northern Entrance, guide visitors inside the building. PU2
The outdoor displays are LEDs and used all around the year.
Southern outdoor displays
EU1
EU2
A two-sided vertical display at the Messuaukio plaza EU1_etu and EU1_taka • material resolution 256 x 384 pixels Horizontal display EU2 by the Southern Entrance • material resolution 640 x 96 pixels
Northern outdoor displays A two-sided horizontal giant display on the Northern side PU1_etu and PU1_taka • material resolution 608 x 336 pixels Horizontal display PU2 at the Northern Entrance • material resolution 304 x 64 pixels
Horizontal display EU2 at the Southern Entrance
Two-sided display by the Northern drive-in PU1
Conference Centre screens
10
The horizontal display KU1 by the doorway of the Conference Centre and the vertical screens Mitron1 and 2 guide visitors inside the building.
Conference Centre indoor screen Conference Centre screen KONGRESSI1 • material resolution 1,920 x 1,080 pixels • sound system available as an additional order
The KONGRESSI1 screen located in the Conference Centre lobby welcomes visitors. The screen can also be equipped with a sound system as an additional order. Customised guide screens are available at the doorways of the meeting and conference rooms.
Conference Centre outdoor displays Horizontal display KU1 at the Conference Centre entrance • material resolution 384 x 64 pixels Vertical screens MITRON1 and 2 at the entrances of the Conference Centre and Holiday Inn • material resolution 1,920 x 1,080 pixels
Indoor screen Outdoor displays
MITRON2 KU1 MITRON1
Conference Centre lobby screen KONGRESSI1
KONGRESSI1
Material specifications
11
Indoor screen resolution
File formats
• Horizontal screens 1,920 x 1,080 pixels
Please take in into account the pixel dimensions of the screens and displays when
• Vertical screens 1,080 x 1,920 pixels
producing the material.
• MOVE screens and Media totems 1,080 x 1,920 pixels
• image files .jpg or .png
• Public toilet screens 1,080 x 1,920 pixels
• video files .mpg, .mp4 or .mov • flash animation .swf • maximum file size 200 Mb, max duration 7 seconds
Outdoor display resolution The outdoor displays are LEDs and used all around the year. • A two-sided vertical display at the Southern Messuaukio plaza EU1_etu and EU1_taka: 256 x 384 pixels • A two-sided horizontal giant display on the Northern side PU1_etu and PU1_taka: 608 x 336 pixels • Horizontal display EU2 by the Southern Entrance: 640 x 96 pixels • Horizontal display PU2 by the Northern Entrance: 304 x 64 pixels • Horizontal display KU1 at the Conference Centre entrance: 384 x 64 pixels • Vertical screens MITRON1 and 2: 1080 x 1920 pixels at the entrances of the Conference Centre and Holiday Inn
• maximum framerate 24 fps and bitrate 6,000 bps for video
Material specifications
12
Material delivery and schedule
Request a quote for material production
When submitting the material, please state • the advertiser, the event and the display(s)
To request a quote for display communications or to receive more information, please contact graphics@zetadisplay.com or tel. +358 50 409 2593
• date and time if the materials are displayed only at specific times during the event
Material requests should be submitted approximately two weeks before the event
Naming conventions for the material: e.g. EA5et_PS1_PS2_Habitare_1509.jpg
For examples of our services and contents, visit www.zetadisplayfinland.fi
The final materials must be delivered five working days before the event at the latest. We recommend submitting the files as a download link via suomenmessut.wetransfer.com. E-mails with attachments not exceeding 10 Mb in size can be sent directly to graphics@zetadisplay.com
Updated 01/2018