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PROUDLY CANADIAN FOR 43 YEARS
TABLE of Contents
1
THe mr.sub combo promotion june 22, 2010 july 31, 2010
2
mr.sub canadian june 22, 2010 july 31, 2010
3
maple baked ham / coke promotion august 2, 2010 september 30, 2010
the mr.sub coupon drop september 20, 2010 october 31, 2010
5 SOUVLAKI promotion october 1, 2010 december 31, 2010
4
mr.sub shootout november 1, 2010 february 20, 2011
8
12
super sub promotion december 1, 2010 february 21, 2011
17
19
assorted sub promotion March, 2011
SECRET SAUCE SUB PROMOTION APRIL - MAY, 2011
20
MR.SUB RESOURCE CENTRE
15
SOUTHWEST CHICKEN SUB PROMOTION JUNE - JULY, 2011
18
TURKEY BACON CAESAR SUB PROMOTION AUGUST - OCTOBER, 2011
1
THe mr.sub combo promotion june 22, 2010 - july 31, 2010 PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
comboPoster_FINAL_Friday_pdfx1a.pdf
HAVING A PICNIC? MAKE IT A COMBO. */MD Coca-Cola Ltd., used under license.
1
04/06/10
1:20 PM
HAVING A PICNIC? MAKE IT A COMBO. */MD Coca-Cola Ltd., used under license
SUB + CAN OF POP + BAG OF CHIPS OR 2 COOKIES
SUB + CAN OF POP + BAG OF CHIPS OR 2 COOKIES Translite
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
PROPERTY OF MR.SUBMARINE LTD.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
Poster
2
MR.SUB CANADIAN
june 22, 2010 - july 31, 2010 CanadadayPosters2_zzzzz.pdf
1
04/06/10
11:56 AM
FIRST MR.SUBMARINE STORE OPENS, 1968 From the first restaurant in 1968 to the country-wide franchise we know today, Mr.Submarine has come a long way. One thing remains the same: our commitment to selling quality subs, making them fresh, and serving them fast.
CANADIAN CHISE, 1972
was open E FRAN hise store UBMARIN arine franc FIRST MR.S Mr.Subm any.
SECOND STORE OPENS, 1968 Two friends opened the first Mr.Submarine at 130 Yorkville Avenue. The response was overwhelming. Five months later they opened a second Mr.Submarine.
ed.
first with the comp In 1972, the hisee is still That franc
WRAPS INTR
Mr. Subm
ODUCED,
arine intro
1980
duced wrap
s to the men
u.
S, 1968 arine at STORE OPEN Mr.Subm ming. SECOND overwhel ed the first
nse was ds open arine. The respo Two frien Mr.Subm Avenue. a second 130 Yorkville later they opened ths Five mon
NEW NAM
Mr.Subm
OPENS, 1968 ide franchise E STORE UBMARIN the country-wway. One thing FIRST MR.S t in 1968 to
1980 1979 1978 1977 1976 1975 1974 1973 1972 1971 1970
a long uran has come first resta g From the ubmarine today, Mr.S commitment to sellin we know same: our , and remains the making them fresh , quality subs fast. serving them
1969 1968
3
1981
198 1982
5 1986 1984 198
1987 1988 1989 1990 1991 1992
E, 1990
arine beca
me MR.S
UB.
CANADA
1993
1994
1995
1996
1997
DAY JUL
Y 2010
FIRST MR.SUBMARINE FRANCHISE, 1972 In 1972, the first Mr.Submarine franchise store was opened. That franchisee is still with the company.
ns
Canadia 1998 dly serving rations. Still prou for 3 gene 1999 2000 2001 2002 2003 2004 2005 2006 2007
2008 2009 2010
WRAPS INTRODUCED, 1980 Mr.Submarine introduced wraps to the menu. NEW NAME, 1990 Mr.Submarine became MR.SUB. CANADA DAY JULY 2010 Still proudly serving Canadians for 3 generations.
Poster
MAPLE BAKED HAM / COKE PROMOTION AUGUST 2, 2010 - SEPTEMBER 30, 2010 translite v 4_3 Final_Menu.eps
1
10-06-28
4:17 PM
maple_Poster_version8_final2.pdf
MAPLE BAKED HAM COMBO
*/MD Coca-Cola Ltd., used under license
3
SUB + BOTTLE OF POP + BAG OF CHIPS OR 2 COOKIES
1
10-06-24
2:38 PM
MAPLE BAKED HAM COMBO SUB + BOTTLE OF POP + BAG OF CHIPS OR 2 COOKIES
*/MD Coca-Cola Ltd., used under license
Translite
Poster
4
THe mr.sub COUPON DROP
september 20, 2010 - october 31, 2010
* See back for coupons and details.
Coupon
5
SOUVLAKI PROMOTION
OCTOBER 1, 2010 - DECEMBER 31, 2010
Translite
Poster
SOUVLAKI PROMOTION
OCTOBER 1, 2010 - DECEMBER 31, 2010
Web
SOUVLAKI PROMOTION
OCTOBER 1, 2010 - DECEMBER 31, 2010 Mr. Denkins: Happy days, Miss Fenton - “Downtown Vittles” magazine has ranked Ubercorp the ‘Best place to have lunch’ - thanks to you… and MR.SUB. Ms. Fenton: And to MR.SUB’s big Great Canadian Club and big Assorted and big Smoked Turkey Breast. But I think it’s time for a corporate shakeup. Mr. Denkins: Gadzooks! Do tell. Ms. Fenton: I think it’s time for MR.SUB’s Big Souvlaki Chicken Mr. Denkins: MR.SUB does that? Ms. Fenton: For a limited time, yes. Mr. Denkins: Ms. Fenton I have just one word… Ms. Fenton: Yes Mr. Denkins?
TV
Mr. Denkins: O-PEE! Ha ha ha. Ms. Fenton: Do you mean “Opah!”? Mr. Denkins: Huh?… what did I say?
8
MR.SUB SHOOTOUT
NOVEMBER 1, 2010 - FEBRUARY 20, 2011
WIN THE CHANCE TO SHOOT ON A FORMER MAPLE LEAFS GOALIE AT AIR CANADA CENTRE See in store or visit mrsubshootout.ca and enter your pin number for a chance to win!
SHOOTOUT PIN NUMBER
780800
NO PURCHASE NECESSARY. To enter, visit www.mrsubshootout.ca or purchase a MR.SUB Super Sub. For complete entry information see Official Rules & Regulations at www.mrsubshootout.ca. Open only to legal residents of Canada who are at least 13 years of age as of November 30, 2010. A parent or legal guardian of the entrant must submit the entry on the minor's behalf. Employees, Franchisees and Operators (and those with whom they are domiciled) of, Mr.Submarine Limited and its affiliates (“MR.SUB” or “Contest Sponsor”) are not eligible to enter. Entry must comply with entry requirements described in Official Rules & Regulations. There are two (2) prizes: Prize A: five (5) packages for two (2) available to the following regions only - AB, BC, MB, NB, NL, NS, SK, PE, & residents of Ontario outside a 550 km radius of Toronto. Prize A includes Economy Airfare for two (2) (winner & guest) from provincial airport closest to winner’s place of residence to Lester B. Pearson airport in Toronto, two (2) spots in MR.SUB Shootout, accommodations for winner and guest, transportation to and from Lester B. Pearson airport, and one (1) $200 pre-loaded credit card (ARV: $1900 CAD). Prize B: three hundred ninety (390) Prize B’s are available only to residents of Ontario within a 550 km radius of Toronto. Prize B includes one (1) spot in the MR.SUB Shootout at Air Canada Centre plus two (2) tickets for spectators (ARV: $100 CAD). This Contest is void in Quebec, Northwest Territories, Yukon Territories, Nunavut and where prohibited. Odds of winning depend on number of entries received.
Voucher
Participant’s Gift
Photo Session
MR.SUB SHOOTOUT
NOVEMBER 1, 2010 - FEBRUARY 20, 2011
www.mrsubshootout.ca
WIN A CHANCE TO SHOOT ON A FORMER PROFESSIONAL GOALIE AT AIR CANADA CENTRE Starting November 30th, 2010, visit your local MR.SUB, purchase a Big Super Sub and enter for a chance to win a VIP spot in the MR.SUB Shootout. Lucky winners from across Canada will get to shoot against a former professional hockey goalie!
PROPERTY OF MR.SUBMARINE LIMITED NO PURCHASE NECESSARY. To enter, visit www.mrsubshootout.ca or purchase a MR.SUB Big Super Sub. Two hundred (200) contest entries per store. While quantities last. For complete entry information see Official Rules & Regulations at www.mrsubshootout.ca. Open to legal residents of Canada. Individuals under 18 years of age must have a parent or legal guardian submit the entry on the minor's behalf. Employees, Franchisees and Operators (and those with whom they are domiciled) of, Mr.Submarine Limited and its affiliates (“MR.SUB” or “Contest Sponsor”) are not eligible to enter. Entry must comply with entry requirements described in Official Rules & Regulations. There are two (2) prizes: Prize A: five (5) packages for two (2) available to the following regions only - AB, BC, MB, NB, NL, NS, SK, PE, & residents of Ontario outside a 550 km radius of Toronto. Prize A includes Economy Airfare for two (2) (winner & guest) from provincial airport closest to winner’s place of residence to Lester B. Pearson airport in Toronto, two (2) spots in MR.SUB Shootout, accommodations for winner and guest, transportation to and from Lester B. Pearson airport, and one (1) $200 pre-loaded credit card (ARV: $1900 CAD). Prize B: three hundred ninety (390) Prize B’s are available only to residents of Ontario within a 550 km radius of Toronto. Prize B includes one (1) spot in the MR.SUB Shootout at Air Canada Centre plus two (2) tickets for spectators (ARV: $100 CAD). This Contest is void in Quebec, Northwest Territories, Yukon Territories, Nunavut and where prohibited. Odds of winning depend on number of entries received. Each contest winner will receive one (1) chance to shoot and will not have a choice of goal tender.
Poster Web
Play By Play Ancr: Across Canada, the Pharaoh’s of the frozen pond are abuzz over the MR.SUB SHOOTOUT. They’re travelling uphill… …and down… …for a chance to take to the ice at Toronto’s Air Canada Centre in a one-on-one shootout against a former professional hockey goaltender. You can enter online without making a purchase. Or enter to your heart’s content at your participating MR.SUB store, each time you order a big SUPER SUB. Mmmmmmm. Don’t just stand there in your underpants! Enter today. Yes! You! Go! TV
MR.SUB SHOOTOUT
NOVEMBER 1, 2010 - FEBRUARY 20, 2011
Stadium Signage
12
SUPER SUB PROMOTION
DECEMBER 1, 2010 - FEBRUARY 21, 2011 PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
ADD
$2.00
*
DOUBLE THE MEAT & CHEESE, BIG SUPER SUB. ADD
MAPLE BAKED HAM, ASSORTED COLD CUTS, OR ITALIAN SALAMI
BIG SUPER SUB *APPLICABLE TAXES EXTRA
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
Translite
*APPLICABLE TAXES EXTRA PROPERTY OF MR.SUBMARINE LIMITED
PROPERTY OF MR.SUBMARINE LTD.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
Poster
$2.00*
SUPER SUB PROMOTION
DECEMBER 1, 2010 - FEBRUARY 21, 2011
Web
DOUBLE THE MEAT & CHEESE, BIG SUPER SUB.
ADD 0 2.0
$
STORE LOCATION
Offer only valid at (INSERT STORE ADDRESS). Applicable taxes extra. Cannot be combined with any other offer. Limit of 1 coupon per customer per visit. Expires Feb. 21, 2010. MR.SUB is a registered trademark of Mr. Submarine Limited.
Buckslip
MAPLE BAKED HAM, ASSORTED COLD CUTS, OR ITALIAN SALAMI
15 MR.SUB RESOURCE CENTRE www.mrsubresourcecentre.com
Web
AN ONLINE HUB FOR ALL THINGS SUB With over 300 franchises across Canada, the MR.SUB Resource Centre is an integral part of the communication between National Head Office and the individual franchisees. Each member of the MR.SUB team from Head Office to part time employees have their own unique login information so they will have access to what is relevant to their position in the company. TRAINING VIDEOS All training-related materials are available on the Resource Centre and can be updated easily as needed. Instructional videos can be watched online for all MR.SUB products, using the same model to train franchisees, managers, and employees. DOCUMENTS Documents are organized into categories such as Marketing, Finance, and Operations. Here, franchisees can get everything from best practices to downloadable local store marketing templates. SUBVIEWS Monthly franchisee communication newsletters are posted on the Resource Centre to give updates on new products, upcoming promotions, procedural changes, and any other issues that might come up. The Subviews are archived on the Resource Centre, allowing franchisees to refer back to them as needed.
17
ASSORTED SUB PROMOTION MARCH, 2011
OUR BABY
BORN IN CANADA,1968
THE ORIGINAL ASSORTED SUB We are proud of being the first to make an Assorted Cold Cuts Sub in Canada. BORN IN 1968 Since its introduction in 1968, the Assorted Cold Cuts Sub has been our best selling sub. Translite
18
Southwest Chicken SUB PROMOTION JUNE - JULY, 2011 11-4891 MR.SUB Southwest Wanted_TransliteRevised_FINAL_Updated.pdf
1
11-05-17
4:48 PM
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH EN ENDS.
ADD COMBO
SMALL
BIG
GRILLED BREADED
GRILLED
BREADED PROPERTY OF MR.SUBMARINE LIMITED | 速/MD Coca-Cola Ltd., Used Under Licence
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
Translite
PROPERTY OF MR.SUBMARINE LIMITED | 速/MD Coca-Cola Ltd., Used Under Licence
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH EN ENDS.
Poster
19
Secret Sauce SUB PROMOTION APRIL - MAY, 2011
A FLAVOURFUL MEDLEY OF HERBS, OILS AND SPICES. MAY WE SUGGEST HOT PEPPERS FOR A LITTLE EXTRA KICK?
PROPERTY OF MR.SUBMARINE LIMITED
Poster
20
Turkey Bacon CAESAR SUB PROMOTION AUGUST - OCTOBER, 2011 PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
TURKEY BACON CAESAR SUB SMALL
TURKEY BACON CAESAR SUB
BIG
ADD COMBO
MAKE IT A
COMBO
SUB + DRINK + BAG OF CHIPS OR 2 COOKIES
FACEBOOK.COM/MRSUBCANADA MAKE IT A
COMBO
WWW.MRSUB.CA
SUB + DRINK + BAG OF CHIPS OR 2 COOKIES
PROPERTY OF MR.SUBMARINE LIMITED | ®/MD Coca-Cola Ltd., used under license | Renée's and the Renée's Gourmet Logo are trademarks of Intercorp Excelle, Inc., used with permission.
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.
Translite
PROPERTY OF MR.SUBMARINE LIMITED | ®/MD Coca-Cola Ltd., Used Under Licence
PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO T CUT FROM BOTH ENDS.
Poster
PROUD SUPPORTER OF THE TURKEY FARMERS OF ONTARIO
Turkey Bacon CAESAR SUB PROMOTION AUGUST - OCTOBER, 2011
TV
THE STORY MR.SUB is an iconic Quick Service restaurant with 400 locations across Canada, in a category dominated by a brand Goliath. Our mission was to fortify the brand loyalty of older consumers, but moreover to appeal to the all-important 18-35 demographic. So we hit the books. And the deeper we dug, the more we were able to isolate MR.SUB’s one irrefutable – and highly emotional – brand advantage: Canadiana. MR.SUB, we learned, is not only Canada’s first Sub chain: it’s Canada’s first fast-food franchise of any kind. Playing on the powerful emotion of ‘heritage’, we designed this campaign harkening to another great Canadian icon: Hinterland Who’s Who. The playful tone and the distinctly Canadian imagery shapes the MR.SUB brand personality as smart, funny, approachable, and above all, Canadian.
Canada 100 Miranda Ave, 2ND Floor, Toronto, ON M6B 3W7 416-781-0151
USA 11601 Wilshire Blvd, Suite 500, Los Angeles, CA 90025 800-631-9858 www.metricksystem.com