Mr. Sub Marketing 2010/11

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PROUDLY CANADIAN FOR 43 YEARS

TABLE of Contents

1

THe mr.sub combo promotion june 22, 2010 july 31, 2010

2

mr.sub canadian june 22, 2010 july 31, 2010

3

maple baked ham / coke promotion august 2, 2010 september 30, 2010

the mr.sub coupon drop september 20, 2010 october 31, 2010

5 SOUVLAKI promotion october 1, 2010 december 31, 2010

4

mr.sub shootout november 1, 2010 february 20, 2011

8

12

super sub promotion december 1, 2010 february 21, 2011

17

19

assorted sub promotion March, 2011

SECRET SAUCE SUB PROMOTION APRIL - MAY, 2011

20

MR.SUB RESOURCE CENTRE

15

SOUTHWEST CHICKEN SUB PROMOTION JUNE - JULY, 2011

18

TURKEY BACON CAESAR SUB PROMOTION AUGUST - OCTOBER, 2011

1

THe mr.sub combo promotion june 22, 2010 - july 31, 2010 PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

comboPoster_FINAL_Friday_pdfx1a.pdf

HAVING A PICNIC? MAKE IT A COMBO. */MD Coca-Cola Ltd., used under license.

1

04/06/10

1:20 PM

HAVING A PICNIC? MAKE IT A COMBO. */MD Coca-Cola Ltd., used under license

SUB + CAN OF POP + BAG OF CHIPS OR 2 COOKIES

SUB + CAN OF POP + BAG OF CHIPS OR 2 COOKIES Translite

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

PROPERTY OF MR.SUBMARINE LTD.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

Poster

2

MR.SUB CANADIAN

june 22, 2010 - july 31, 2010 CanadadayPosters2_zzzzz.pdf

1

04/06/10

11:56 AM

FIRST MR.SUBMARINE STORE OPENS, 1968 From the first restaurant in 1968 to the country-wide franchise we know today, Mr.Submarine has come a long way.

One thing remains the same: our commitment to selling quality subs, making them fresh, and serving them fast.

CANADIAN CHISE, 1972

was open E FRAN hise store UBMARIN arine franc FIRST MR.S Mr.Subm any.

SECOND STORE OPENS, 1968 Two friends opened the first Mr.Submarine at 130 Yorkville Avenue. The response was overwhelming. Five months later they opened a second Mr.Submarine.

ed.

first with the comp In 1972, the hisee is still That franc

WRAPS INTR

Mr. Subm

ODUCED,

arine intro

1980

duced wrap

s to the men

u.

S, 1968 arine at STORE OPEN Mr.Subm ming.

SECOND overwhel ed the first

nse was ds open arine.

The respo Two frien Mr.Subm Avenue. a second 130 Yorkville later they opened ths Five mon

NEW NAM

Mr.Subm

OPENS, 1968 ide franchise E STORE UBMARIN the country-wway. One thing FIRST MR.S t in 1968 to

1980 1979 1978 1977 1976 1975 1974 1973 1972 1971 1970

a long uran has come first resta g From the ubmarine today, Mr.S commitment to sellin we know same: our , and remains the making them fresh , quality subs fast. serving them

1969 1968

3

1981

198 1982

5 1986 1984 198

1987 1988 1989 1990 1991 1992

E, 1990

arine beca

me MR.S

UB.

CANADA

1993

1994

1995

1996

1997

DAY JUL

Y 2010

FIRST MR.SUBMARINE FRANCHISE, 1972 In 1972, the first Mr.Submarine franchise store was opened. That franchisee is still with the company.

ns

Canadia 1998 dly serving rations.

Still prou for 3 gene 1999 2000 2001 2002 2003 2004 2005 2006 2007

2008 2009 2010

WRAPS INTRODUCED, 1980 Mr.Submarine introduced wraps to the menu.

NEW NAME, 1990 Mr.Submarine became MR.SUB. CANADA DAY JULY 2010 Still proudly serving Canadians for 3 generations.

Poster

MAPLE BAKED HAM / COKE PROMOTION AUGUST 2, 2010 - SEPTEMBER 30, 2010 translite v 4_3 Final_Menu.eps

1

10-06-28

4:17 PM

maple_Poster_version8_final2.pdf

MAPLE BAKED HAM COMBO

*/MD Coca-Cola Ltd., used under license

3

SUB + BOTTLE OF POP + BAG OF CHIPS OR 2 COOKIES

1

10-06-24

2:38 PM

MAPLE BAKED HAM COMBO SUB + BOTTLE OF POP + BAG OF CHIPS OR 2 COOKIES

*/MD Coca-Cola Ltd., used under license

Translite

Poster

4

THe mr.sub COUPON DROP

september 20, 2010 - october 31, 2010

* See back for coupons and details.

Coupon

5

SOUVLAKI PROMOTION

OCTOBER 1, 2010 - DECEMBER 31, 2010

Translite

Poster

SOUVLAKI PROMOTION

OCTOBER 1, 2010 - DECEMBER 31, 2010

Web

SOUVLAKI PROMOTION

OCTOBER 1, 2010 - DECEMBER 31, 2010 Mr. Denkins: Happy days, Miss Fenton - “Downtown Vittles” magazine has ranked Ubercorp the ‘Best place to have lunch’ - thanks to you… and MR.SUB. Ms. Fenton: And to MR.SUB’s big Great Canadian Club and big Assorted and big Smoked Turkey Breast. But I think it’s time for a corporate shakeup.

Mr. Denkins: Gadzooks! Do tell.

Ms. Fenton: I think it’s time for MR.SUB’s Big Souvlaki Chicken Mr. Denkins: MR.SUB does that?

Ms. Fenton: For a limited time, yes.

Mr. Denkins: Ms. Fenton I have just one word…

Ms. Fenton: Yes Mr. Denkins?

TV

Mr. Denkins: O-PEE! Ha ha ha.

Ms. Fenton: Do you mean “Opah!”?

Mr. Denkins: Huh?… what did I say?

8

MR.SUB SHOOTOUT

NOVEMBER 1, 2010 - FEBRUARY 20, 2011

WIN THE CHANCE TO SHOOT ON A FORMER MAPLE LEAFS GOALIE AT AIR CANADA CENTRE See in store or visit mrsubshootout.ca and enter your pin number for a chance to win!

SHOOTOUT PIN NUMBER

780800

NO PURCHASE NECESSARY. To enter, visit www.mrsubshootout.ca or purchase a MR.SUB Super Sub. For complete entry information see Official Rules & Regulations at www.mrsubshootout.ca. Open only to legal residents of Canada who are at least 13 years of age as of November 30, 2010. A parent or legal guardian of the entrant must submit the entry on the minor's behalf. Employees, Franchisees and Operators (and those with whom they are domiciled) of, Mr.Submarine Limited and its affiliates (“MR.SUB” or “Contest Sponsor”) are not eligible to enter. Entry must comply with entry requirements described in Official Rules & Regulations.

There are two (2) prizes: Prize A: five (5) packages for two (2) available to the following regions only - AB, BC, MB, NB, NL, NS, SK, PE, & residents of Ontario outside a 550 km radius of Toronto. Prize A includes Economy Airfare for two (2) (winner & guest) from provincial airport closest to winner’s place of residence to Lester B. Pearson airport in Toronto, two (2) spots in MR.SUB Shootout, accommodations for winner and guest, transportation to and from Lester B. Pearson airport, and one (1) $200 pre-loaded credit card (ARV: $1900 CAD). Prize B: three hundred ninety (390) Prize B’s are available only to residents of Ontario within a 550 km radius of Toronto. Prize B includes one (1) spot in the MR.SUB Shootout at Air Canada Centre plus two (2) tickets for spectators (ARV: $100 CAD).

This Contest is void in Quebec, Northwest Territories, Yukon Territories, Nunavut and where prohibited. Odds of winning depend on number of entries received.

Voucher

Participant’s Gift

Photo Session

MR.SUB SHOOTOUT

NOVEMBER 1, 2010 - FEBRUARY 20, 2011

www.mrsubshootout.ca

WIN A CHANCE TO SHOOT ON A FORMER PROFESSIONAL GOALIE AT AIR CANADA CENTRE Starting November 30th, 2010, visit your local MR.SUB, purchase a Big Super Sub and enter for a chance to win a VIP spot in the MR.SUB Shootout.

Lucky winners from across Canada will get to shoot against a former professional hockey goalie!

PROPERTY OF MR.SUBMARINE LIMITED NO PURCHASE NECESSARY. To enter, visit www.mrsubshootout.ca or purchase a MR.SUB Big Super Sub. Two hundred (200) contest entries per store. While quantities last. For complete entry information see Official Rules & Regulations at www.mrsubshootout.ca. Open to legal residents of Canada. Individuals under 18 years of age must have a parent or legal guardian submit the entry on the minor's behalf. Employees, Franchisees and Operators (and those with whom they are domiciled) of, Mr.Submarine Limited and its affiliates (“MR.SUB” or “Contest Sponsor”) are not eligible to enter. Entry must comply with entry requirements described in Official Rules & Regulations. There are two (2) prizes: Prize A: five (5) packages for two (2) available to the following regions only - AB, BC, MB, NB, NL, NS, SK, PE, & residents of Ontario outside a 550 km radius of Toronto. Prize A includes Economy Airfare for two (2) (winner & guest) from provincial airport closest to winner’s place of residence to Lester B. Pearson airport in Toronto, two (2) spots in MR.SUB Shootout, accommodations for winner and guest, transportation to and from Lester B. Pearson airport, and one (1) $200 pre-loaded credit card (ARV: $1900 CAD). Prize B: three hundred ninety (390) Prize B’s are available only to residents of Ontario within a 550 km radius of Toronto. Prize B includes one (1) spot in the MR.SUB Shootout at Air Canada Centre plus two (2) tickets for spectators (ARV: $100 CAD). This Contest is void in Quebec, Northwest Territories, Yukon Territories, Nunavut and where prohibited. Odds of winning depend on number of entries received. Each contest winner will receive one (1) chance to shoot and will not have a choice of goal tender.

Poster Web

Play By Play Ancr: Across Canada, the Pharaoh’s of the frozen pond are abuzz over the MR.SUB SHOOTOUT. They’re travelling uphill… …and down… …for a chance to take to the ice at Toronto’s Air Canada Centre in a one-on-one shootout against a former professional hockey goaltender.

You can enter online without making a purchase.

Or enter to your heart’s content at your participating MR.SUB store, each time you order a big SUPER SUB.

Mmmmmmm.

Don’t just stand there in your underpants!

Enter today.

Yes! You! Go! TV

MR.SUB SHOOTOUT

NOVEMBER 1, 2010 - FEBRUARY 20, 2011

Stadium Signage

12

SUPER SUB PROMOTION

DECEMBER 1, 2010 - FEBRUARY 21, 2011 PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

ADD

$2.00

*

DOUBLE THE MEAT & CHEESE, BIG SUPER SUB. ADD

MAPLE BAKED HAM, ASSORTED COLD CUTS, OR ITALIAN SALAMI

BIG SUPER SUB *APPLICABLE TAXES EXTRA

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

Translite

*APPLICABLE TAXES EXTRA PROPERTY OF MR.SUBMARINE LIMITED

PROPERTY OF MR.SUBMARINE LTD.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

Poster

$2.00*

SUPER SUB PROMOTION

DECEMBER 1, 2010 - FEBRUARY 21, 2011

Web

DOUBLE THE MEAT & CHEESE, BIG SUPER SUB.

ADD 0 2.0

$

STORE LOCATION

Offer only valid at (INSERT STORE ADDRESS).

Applicable taxes extra. Cannot be combined with any other offer. Limit of 1 coupon per customer per visit.

Expires Feb. 21, 2010. MR.SUB is a registered trademark of Mr. Submarine Limited.

Buckslip

MAPLE BAKED HAM, ASSORTED COLD CUTS, OR ITALIAN SALAMI

15 MR.SUB RESOURCE CENTRE www.mrsubresourcecentre.com

Web

AN ONLINE HUB FOR ALL THINGS SUB With over 300 franchises across Canada, the MR.SUB Resource Centre is an integral part of the communication between National Head Office and the individual franchisees. Each member of the MR.SUB team from Head Office to part time employees have their own unique login information so they will have access to what is relevant to their position in the company.

TRAINING VIDEOS All training-related materials are available on the Resource Centre and can be updated easily as needed. Instructional videos can be watched online for all MR.SUB products, using the same model to train franchisees, managers, and employees.

DOCUMENTS Documents are organized into categories such as Marketing, Finance, and Operations. Here, franchisees can get everything from best practices to downloadable local store marketing templates.

SUBVIEWS Monthly franchisee communication newsletters are posted on the Resource Centre to give updates on new products, upcoming promotions, procedural changes, and any other issues that might come up. The Subviews are archived on the Resource Centre, allowing franchisees to refer back to them as needed.

17

ASSORTED SUB PROMOTION MARCH, 2011

OUR BABY

BORN IN CANADA,1968

THE ORIGINAL ASSORTED SUB We are proud of being the first to make an Assorted Cold Cuts Sub in Canada.

BORN IN 1968 Since its introduction in 1968, the Assorted Cold Cuts Sub has been our best selling sub.

Translite

18

Southwest Chicken SUB PROMOTION JUNE - JULY, 2011 11-4891 MR.SUB Southwest Wanted_TransliteRevised_FINAL_Updated.pdf

1

11-05-17

4:48 PM

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH EN ENDS.

ADD COMBO

SMALL

BIG

GRILLED BREADED

GRILLED

BREADED PROPERTY OF MR.SUBMARINE LIMITED | 速/MD Coca-Cola Ltd., Used Under Licence

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

Translite

PROPERTY OF MR.SUBMARINE LIMITED | 速/MD Coca-Cola Ltd., Used Under Licence

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH EN ENDS.

Poster

19

Secret Sauce SUB PROMOTION APRIL - MAY, 2011

A FLAVOURFUL MEDLEY OF HERBS, OILS AND SPICES. MAY WE SUGGEST HOT PEPPERS FOR A LITTLE EXTRA KICK?

PROPERTY OF MR.SUBMARINE LIMITED

Poster

20

Turkey Bacon CAESAR SUB PROMOTION AUGUST - OCTOBER, 2011 PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

TURKEY BACON CAESAR SUB SMALL

TURKEY BACON CAESAR SUB

BIG

ADD COMBO

MAKE IT A

COMBO

SUB + DRINK + BAG OF CHIPS OR 2 COOKIES

FACEBOOK.COM/MRSUBCANADA MAKE IT A

COMBO

WWW.MRSUB.CA

SUB + DRINK + BAG OF CHIPS OR 2 COOKIES

PROPERTY OF MR.SUBMARINE LIMITED | ®/MD Coca-Cola Ltd., used under license | Renée's and the Renée's Gourmet Logo are trademarks of Intercorp Excelle, Inc., used with permission.

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO CUT FROM BOTH ENDS.

Translite

PROPERTY OF MR.SUBMARINE LIMITED | ®/MD Coca-Cola Ltd., Used Under Licence

PLEASE USE THIS CROPMARK WHEN CUTTING THE 18 INCH WIDTH MENU BOARD. REMEMBER TO T CUT FROM BOTH ENDS.

Poster

PROUD SUPPORTER OF THE TURKEY FARMERS OF ONTARIO

Turkey Bacon CAESAR SUB PROMOTION AUGUST - OCTOBER, 2011

TV

THE STORY MR.SUB is an iconic Quick Service restaurant with 400 locations across Canada, in a category dominated by a brand Goliath. Our mission was to fortify the brand loyalty of older consumers, but moreover to appeal to the all-important 18-35 demographic. So we hit the books. And the deeper we dug, the more we were able to isolate MR.SUB’s one irrefutable – and highly emotional – brand advantage: Canadiana. MR.SUB, we learned, is not only Canada’s first Sub chain: it’s Canada’s first fast-food franchise of any kind.

Playing on the powerful emotion of ‘heritage’, we designed this campaign harkening to another great Canadian icon: Hinterland Who’s Who. The playful tone and the distinctly Canadian imagery shapes the MR.SUB brand personality as smart, funny, approachable, and above all, Canadian.

Canada 100 Miranda Ave, 2ND Floor, Toronto, ON M6B 3W7 416-781-0151

USA 11601 Wilshire Blvd, Suite 500, Los Angeles, CA 90025 800-631-9858 www.metricksystem.com