National Advertising Awards
2014 Sponsorship
NOW IN OUR 12TH YEAR The National Advertising Awards is North America’s only original creative advertising and media communications awards competition. Unlike other shows, we’re not about showcasing previously produced advertising campaigns. We are a competition where everyone starts from the same blank page. When clients write the brief, creativity isn’t just creativity for creativity’s sake. It becomes much more. It opens a constructive dialogue between agencies and their clients. It creates new and mutually beneficial relationships between media entities and brands. It opens eyes and minds to endless possibilities and exciting opportunities for all involved.
Why Should I Sponsor A National Advertising Awards Category? •
It opens up a constructive dialogue between agencies, creatives and brands.
•
It creates new and mutually beneficial relationships between media entities and brands.
•
It opens eyes and minds to endless and exciting possibilities of fresh thinking for all involved.
National Advertising Awards | 1
AN EXCITING THING HAPPENS WHEN YOU OPEN YOUR MIND TO NEW POSSIBILITIES. IT’S CALLED MONEY. How often does someone come to you with market ready television, print and new media creativity, written by some of the most creative teams in the ad biz, and lay it at your feet for a fraction of the cost? When was the last time you received dozens of media plans from young, hungry planners that explored new ideas and innovation built for your medium. The answer may be ‘never.’ But that’s exactly what the National Advertising Awards provides any brand bold enough to sponsor the only ‘original creative’ advertising and media communication competition in North America. You help write the brief, hungry creative teams across the country create them and you walk away with every single entry. Not to mention high-level exposure to the most innovative minds within the creative, media and ad agency business. If you’ve ever wondered what it would be like to literally have hundreds of top creative minds working on your brand at once, today is your lucky day. Sponsor the NAA, send a team to Cannes, and reap the rewards brands like Campbell’s, Subway, Porsche, Yahoo!, AOL, Toronto Star and SC Johnson have already enjoyed. When you dare to dream, you make your own luck.
2 | National Advertising Awards
National Advertising Awards | 3
4 | National Advertising Awards
Sponsorship Opportunities Media category Sponsor • Entries submitted on your media platform
DECEMBER - APRIL 30, 2014 • Tertiary logo position on all NAA platforms • Introductory e-blast to NAA’s database of Creatives and Media Buyers (8,000+) • Recognition in social media posts
GALA: MAY 1, 2014 • Half-page ad in Gala Magazine • Entries showcased on your media platform • Promotional item in swag bag
$10,000
Media Categories • Digital
• Radio
• Print: Newspaper
• Media Planning
• Print: Magazine
• Out Of Home
• Mobile
• Video/Film
• Direct
• Social Media
National Advertising Awards | 5
Silver Sponsor
Gold Sponsor
• An opportunity to engage with 400 Creative’s and Media
• An opportunity to engage with 8,000 Creative’s and Media
Buyers at the Gala.
Buyers throughout the competition and Gala.
DECEMBER - MARCH
DECEMBER-MARCH
• Tertiary logo position across all media platforms and
• Primary logo position across all media platforms
event collateral • Branded messages for the Gala
• Six sponsored branded content messages to NAA Creatives and Media Buyers database (8,000+)
• Promoted in all Gala press releases
• Recognized as a leader promoting creativity in advertising
• Sponsored posts in social media campaign
• Frequent posts in social media campaign, promoted in all press releases
GALA: MAY 1, 2014
GALA: MAY 1, 2014
• Exhibit space at Gala 100 sq. ft.
• 1x60 secs and 1x10 secs visual presentation during Awards
• 1x10 secs and 1x5 secs visual presentation during Awards Show
Show • Exhibit space at Gala 200 sq. ft.
• 2 tickets to Gala
• Full-page ad in the National Advertising Awards Gala Magazine
• Presence throughout the Gala: signage and on-screen
• 4 tickets to Gala
identification • Promotional item in swag bag
• Presence throughout the Gala: signage and on-screen identification • Promotional item in swag bag
MAY-JUNE 2014
MAY-JUNE 2014
• Included in National Advertising Awards Gala video
• Featured in National Advertising Awards Gala video
$15,000
$20,000
6 | National Advertising Awards
brand Category Sponsor
Presenting Sponsor
• 20-40 ‘original creative’ advertising campaigns.
• An opportunity for dominant presence from Brief to Cannes
• Fresh thinking from the finest creative teams in the country.
as Presenting and Entertainment Sponsor of the National
• Ownership of all creative ideas.
Advertising Awards. DECEMBER - MARCH
DECEMBER - APRIL 30 2014 • Logo recognition on all NAA platforms • Recognized as a brand leader promoting creativity in advertising • Introductory e-blast to NAA’s database of Creatives and Media Buyers (8,000+) • Frequent branded messaging to NAA’s database • Recognition in social media posts
• Masthead visibility • Preeminent logo position across all media platforms • Eight branded content messages to NAA Creatives and Media Buyers database (8,000+) • Recognized as a leader promoting creativity in advertising • Frequent posts in social media campaign, promoted in all press releases • Opportunity to host Creative or Media Judging
GALA: MAY 1, 2014 • Full page ad in Gala Magazine
GALA
• Presence throughout the Gala including remarks, traditional
• Opening remarks with NAA
and electronic signage
• 2x60 secs and 2x10 secs visual presentation during
• Invitation to Presenting Sponsor’s cocktail reception to meet Creative and Media Judges and Sponsors
Awards Show • Best of Show award presentation • Pre-gala reception for your guests (6), as well as Media
• Promotional item in swag bag
and Creative Juries and Sponsor representatives (up to 30) • Exhibit space at Gala 400 sq. ft.
MAY - JUNE 2014 • Meet the Creative Winners in your category • Debrief presentation of creative entries • Featured in National Advertising Awards Gala video • Featured in the ‘making of’ video: from Brief to Cannes
• Double-page ad in the National Advertising Awards Gala Magazine • 6 tickets to Gala • Presence throughout the Gala: signage and on-screen identification • Swag bag identification
$30,000
MAY - JUNE 2014
Brand Categories
• Featured in the ‘making of video’: from Brief to Cannes
• Digital • Print: Newspaper
• Out Of Home
• Print: Magazine
• Video/Film
• Mobile
• Experiential
• Direct
• Social Media
• Radio
• Campaign (two media)
• Media Planning
• Big Ideas
• Featured in National Advertising Awards Gala video
$50,000
National Advertising Awards | 7
Additional Sponsorship Opportunities The People’s Choice Award
Tips for Creating Winning Work
Creating the Perfect brief
Sponsor’s who want to add a special
An in-depth video where National
promotional element for their brand can
Advertising Awards jury members
manifesto to motivate your troops
do so by selecting the People’s Choice
comment on what they are looking for
to create great work in any industry.
This ‘how to’ video is an in-depth
Award. Now, in addition to the Gold,
in great work across all media. Available
Featuring the lead creative and media
Silver and Bronze awards, the general
for broadcast on the Sponsor’s channels
Chairs of the National Advertising
public can cast their vote, on-line, for
with unlimited use for one year in multi-
Awards, this video will articulate the tips
their favorite campaign submission
media, the video would also be hosted
and strategies required to create the
from the 2014 entries. Backed by on-line
on the National Advertising Awards site
perfect brief. Available for broadcast on
advertising, two press releases, winners
and be broadcast to the advertising
the Sponsor’s channels with unlimited
announcement at the Gala, the People’s
industry with Sponsor’s logo featured (5
use for one year in multi-media, the
Choice will create new opportunities to
sec pre-roll and 10 sec post-roll).
video would also be hosted on the
promote your brand. $10,000
$10,500
National Advertising Awards site and be broadcast to the advertising industry with Sponsor’s logo featured (5 sec preroll and 10 sec post-roll). $12,500
8 | National Advertising Awards
The Creatives
Inspiration & Innovation in Advertising
Creative Showcase
A weekly series where advertising
A weekly series for showcasing leading
Three hundred advertising campaigns
luminaries discuss creativity, media,
edge and innovative advertising creativity
from the best and brightest creative
where we are going, what to watch,
from around the world. The 13-part series
minds in the country explore new ways
ignore and celebrate. The 13-part
would be available for broadcast on the
to attract an audience for brands like Pace,
series would be hosted on the
Sponsor’s channels with unlimited use
BMW, Oreo and ZipLoc. Presented before
National Advertising Awards site and
for one year (multi-media) and hosted
the Gala at venues throughout the country,
be broadcast weekly with Sponsor’s
on the National Advertising Awards site
this venue will showcase innovation and
logo featured (5 sec pre-roll and 10 sec
and broadcast to the advertising industry
creativity in advertising today.
post-roll), available for broadcast on the
weekly with Sponsor’s logo featured
Sponsor’s channels with unlimited use
before and after the videos. (5 sec pre-roll
for one year (multi-media).
and 10 sec post-roll).
$35,000
$75,000
Creating a Culture for innovation
Entertainment Sponsor
Vancouver, Calgary, Montreal, Toronto and Halifax $15,000
Humour in Advertising, eh?
Building an environment that fosters
Drive your brand front and centre to
innovation and creativity is essential
the smartest creative and media minds
throughout the world, though less
to the manufacturing of ideas. This
in the country. As the Entertainment
acknowledged within our shores,
video presentation focuses on how
sponsor of the National Advertising
as some of the funniest moments
advertising agency Creative Directors
Awards, not only will your brand be the
in advertising. This live event to
harness that brainpower and regularly
focus of attention for the evening, your
be showcased at the Palais Royale
turn out brilliant ideas. Find out how to
thought leadership will lead the industry
articulates the very best examples over
stimulate a culture of innovation through
targeting a group that creates $11 billion
the past year. Presented by a Canadian
communication. The 13-part series
of communication throughout Canada.
celebrity spokesperson- the event will
would be available for broadcast on the
Sponsorship includes, website, all
be taped live for broadcast.
Sponsor’s channels with unlimited use
electronic announcements for the Gala,
for one year (multi-media) and hosted
PR, invitations, electronic signage, 20
on the National Advertising Awards site
tickets to the event, two pages in the
and broadcast to the advertising industry
Gala program and much more.
weekly with Sponsor’s logo featured before and after the videos. (5 sec pre-
$50,000
Canadian humour is well known
Live Event: 60 minutes, Cannes June 2014 24-minute broadcast quality video capture for TV program: $250,000
roll and 10 sec post-roll), $ 50,000
National Advertising Awards | 9
How It Works Brand sponsors decide which category to sponsor: Digital, Print: Magazines, Print: Newspaper, Mobile, Direct, Radio, Out Of Home: Event, Out of Home: Brand, Video/Film, Media Planning, Experiential, Social Engagement, Campaign (two media). As well, there are categories for Young Creatives and Students. For media sponsors, the process is similar they are connected with a marquee brand, or can nominate one for their medium. Once a category has been selected, we collaborate to produce a Creative or Media Brief and then promote it to the advertising creative and media communications community. Entries in the form of market-ready ideas are submitted by top creative teams and then judged by a jury of creative and media professionals; winners are announced at the Gala. All submissions are the property of the Brand and are ready for execution through a preferred medium.
10 | National Advertising Awards
National Advertising Awards | 11
National Advertising Awards 100 Miranda Avenue, 2nd Floor Toronto, ON M6B 3W7 Canada 11601 Wilshire Boulevard, Suite 500 Los Angeles, CA 90025 USA — nationaladvertisingawards.ca