NAA Sponsorship 2014

natIonaL adVertIsInG aWards

2014 sponsorshIp

B | National Advertising Awards

What’s In it for Brand sponsors? brand Category Sponsorship • 20-70 ‘original creative’ advertising campaigns based on your brief.

• Fresh thinking from the finest creative teams in the country.

• Ownership of all creative ideas.

DECEMBER - APRIL 30 2014 • Live webcast of your brief to the advertising and media buying communities

Platforms Sponsor’s Brand and Medium’s multi-media channels Podcast National Advertising Awards Facebook National Advertising Awards website YouTube channel Twitter

• Webcast hosted on NAA website • Logo recognition on all NAA platforms • Recognized as a brand leader promoting creativity in advertising • Introductory e-blast to NAA’s database of Creatives and Media Buyers (8,000+) • Frequent branded messaging to NAA’s database • Recognition in social media posts

Brand Categories Digital

GALA: MAY 1, 2014 • Presenter at Gala with Media partner • Full page ad in Gala Magazine • Presence throughout the Gala including remarks, traditional and electronic signage • Invitation to Presenting Sponsor’s cocktail reception to meet Creative and Media Judges and Sponsors • Promotional item in swag bag

MAY - JUNE 2014 • Meet the Creative Winners in your category

Print: Newspaper Print: Magazine Mobile Direct Radio Out Of Home: Event Out of Home: Brand Video/Film Media Planning

• Debrief presentation of creative entries

Experiential

• Featured in National Advertising Awards Gala video

Social Media

• Featured in the ‘making of’ video: from Brief to Cannes

Campaign (two media)

$30,000

National Advertising Awards | 1

What’s In it for Media sponsors?

Media + brand Category Sponsorship

Media Sponsorship

• Create a business development opportunity for your media

• Dozens of immediately implementable advertising campaigns

platform by sponsoring a category for a Brand of your choosing.

• Close working relationship with Brand’s Executives

for your media platform, from a prospective brand.

• Entries submitted on your media platform

• Dozens of immediately implementable advertising campaigns for your medium.

• Entries submitted on your media platform.

DECEMBER - APRIL 30, 2014 • Tertiary logo position on all NAA platforms • Introductory e-blast to NAA’s database of Creatives and

DECEMBER - APRIL 30, 2014 • Live webcast of brand brief to Advertising community

Media Buyers (8,000+) • Recognition in social media posts

• Webcast hosted on NAA website • Secondary logo position on all NAA platforms

GALA: MAY 1, 2014

• Introductory e-blast to NAA’s database of Creatives and

• Half-page ad in Gala Magazine

Media Buyers (8,000+) • Frequent branded content messages to NAA database

• Entries showcased on your media platform • Promotional item in swag bag

• Recognized as a leader promoting creativity in advertising • Recognition across all National Advertising Awards

$10,000

advertising and social media platforms GALA: MAY 1, 2014 • Presenter at Gala with Brand partner • Full-page ad in Gala Magazine • Entries showcased on your media platform • Presence throughout the Gala including opening and closing remarks, traditional and electronic signage • Invitation to Presenting Sponsors cocktail reception to meet Judges and Sponsors • Promotional item in swag bag

Platforms

Media Categories

Sponsor’s Brand

Radio

and Medium’s multi-media channels Podcast National Advertising

MAY-JUNE 2014 • Featured in National Advertising Awards Gala video • Promotional item in swag bag • Featured in video from Brief to Cannes

$40,000

2 | National Advertising Awards

Awards Facebook National Advertising Awards website YouTube channel Twitter

Mobile Out Of Home Internet Print: Newspaper Print: Magazine Video/Film Media Planning Direct Experiential

Presenting Sponsor

Gold Sponsor

Silver Sponsor

• An opportunity for dominant presence from Brief to

• An opportunity to engage

• An opportunity to engage

Cannes as Presenting and Entertainment Sponsor

with 8,000 Creative’s and

with 400 Creative’s and

of the National Advertising Awards.

Media Buyers throughout the

Media Buyers at the Gala.

competition and Gala.

DECEMBER - MARCH

DECEMBER - MARCH

• Masthead visibility

DECEMBER-MARCH

• Preeminent logo position across all media platforms

• Primary logo position across all

• Eight branded content messages to NAA Creatives and Media Buyers database (8,000+) • Recognized as a leader promoting creativity in advertising • Frequent posts in social media campaign, promoted in all press releases • Opportunity to host Creative or Media Judging

media platforms • Six sponsored branded content messages to NAA Creatives and Media Buyers database (8,000+) • Recognized as a leader promoting creativity in advertising • Frequent posts in social media

• Tertiary logo position across all media platforms and event collateral • Branded messages for the Gala • Promoted in all Gala press releases • Sponsored posts in social media campaign

campaign, promoted in all GALA

press releases

• Opening remarks with NAA • 2x60 secs and 2x10 secs visual presentation during Awards Show • Best of Show award presentation • Pre-gala reception for your guests (6), as well as Media and Creative Juries and Sponsor representatives (up to 30)

• Exhibit space at Gala 100 sq. ft.

GALA: MAY 1, 2014 • 1x60 secs and 1x10 secs visual presentation during Awards Show

• 1x10 secs and 1x5 secs visual presentation during Awards Show

• Exhibit space at Gala 200 sq. ft.

• 2 tickets to Gala

• Full-page ad in the National

• Presence throughout the

Advertising Awards Gala Magazine

• Exhibit space at Gala 400 sq. ft.

• 4 tickets to Gala

• Double-page ad in the National Advertising

• Presence throughout the Gala:

Awards Gala Magazine

GALA: MAY 1, 2014

Gala: signage and on-screen identification • Promotional item in swag bag

signage and on-screen identification

• 6 tickets to Gala

• Presenter of Craft Award at Gala

MAY-JUNE 2014

• Presence throughout the Gala: signage and on-

• Promotional item in swag bag

• Included in National

screen identification • Swag bag identification

Advertising Awards Gala video MAY-JUNE 2014 • Featured in National Advertising

MAY - JUNE 2014

$10,000

Awards Gala video

• Featured in the ‘making of video’: from Brief to Cannes

$20,000

• Featured in National Advertising Awards Gala video

$50,000

National Advertising Awards | 3

addItIonaL sponsorshIp opportUnItIes the people’S ChoiCe aWard

tipS for Creating Winning WorK

Creating the perfeCt brief

Sponsor’s who want to add a special

An in-depth video where National

promotional element for their brand can

Advertising Awards jury members

manifesto to motivate your troops

do so by selecting the People’s Choice

comment on what they are looking for

to create great work in any industry.

This ‘how to’ video is an in-depth

Award. Now, in addition to the Gold,

in great work across all media. Available

Featuring the lead creative and media

Silver and Bronze awards, the general

for broadcast on the Sponsor’s channels

Chairs of the National Advertising

public can cast their vote, on-line, for

with unlimited use for one year in multi-

Awards, this video will articulate the tips

their favorite campaign submission

media, the video would also be hosted

and strategies required to create the

from the 2014 entries. Backed by on-line

on the National Advertising Awards site

perfect brief. Available for broadcast on

advertising, two press releases, winners

and be broadcast to the advertising

the Sponsor’s channels with unlimited

announcement at the Gala, the People’s

industry with Sponsor’s logo featured (5

use for one year in multi-media, the

Choice will create new opportunities to

sec pre-roll and 10 sec post-roll).

video would also be hosted on the

promote your brand. $10,000

$10,500

National Advertising Awards site and be broadcast to the advertising industry with Sponsor’s logo featured (5 sec preroll and 10 sec post-roll). $12,500

4 | National Advertising Awards

the CreativeS

inSpiration & innovation in advertiSing

Creative ShoWCaSe

A weekly series where advertising

A weekly series for showcasing leading

Three hundred advertising campaigns

luminaries discuss creativity, media,

edge and innovative advertising creativity

from the best and brightest creative

where we are going, what to watch,

from around the world. The 13-part series

minds in the country explore new ways

ignore and celebrate. The 13-part

would be available for broadcast on the

to attract an audience for brands like Pace,

series would be hosted on the

Sponsor’s channels with unlimited use

BMW, Oreo and ZipLoc. Presented before

National Advertising Awards site and

for one year (multi-media) and hosted

the Gala at venues throughout the country,

be broadcast weekly with Sponsor’s

on the National Advertising Awards site

this venue will showcase innovation and

logo featured (5 sec pre-roll and 10 sec

and broadcast to the advertising industry

creativity in advertising today.

post-roll), available for broadcast on the

weekly with Sponsor’s logo featured

Sponsor’s channels with unlimited use

before and after the videos. (5 sec pre-roll

for one year (multi-media).

and 10 sec post-roll).

$35,000

$75,000

Creating a CUltUre for innovation

entertainment SponSor

Vancouver, Calgary, Montreal, Toronto and Halifax $15,000

hUmoUr in advertiSing, eh?

Building an environment that fosters

Drive your brand front and centre to

innovation and creativity is essential

the smartest creative and media minds

throughout the world, though less

to the manufacturing of ideas. This

in the country. As the Entertainment

acknowledged within our shores,

video presentation focuses on how

sponsor of the National Advertising

as some of the funniest moments

advertising agency Creative Directors

Awards, not only will your brand be the

in advertising. This live event to

harness that brainpower and regularly

focus of attention for the evening, your

be showcased at the Palais Royale

turn out brilliant ideas. Find out how to

thought leadership will lead the industry

articulates the very best examples over

stimulate a culture of innovation through

targeting a group that creates $11 billion

the past year. Presented by a Canadian

communication. The 13-part series

of communication throughout Canada.

celebrity spokesperson- the event will

would be available for broadcast on the

Sponsorship includes, website, all

be taped live for broadcast.

Sponsor’s channels with unlimited use

electronic announcements for the Gala,

for one year (multi-media) and hosted

PR, invitations, electronic signage, 20

on the National Advertising Awards site

tickets to the event, two pages in the

and broadcast to the advertising industry

Gala program and much more.

weekly with Sponsor’s logo featured before and after the videos. (5 sec pre-

$50,000

Canadian humour is well known

Live Event: 60 minutes, Cannes June 2014 24-minute broadcast quality video capture for TV program: $250,000

roll and 10 sec post-roll), $ 50,000

National Advertising Awards | 5

national advertiSing aWardS 100 Miranda Avenue, 2nd Floor Toronto, ON M6B 3W7 Canada 11601 Wilshire Boulevard, Suite 500 Los Angeles, CA 90025 USA — nationaladvertisingawards.ca