natIonaL adVertIsInG aWards
2014 sponsorshIp
B | National Advertising Awards
What’s In it for Brand sponsors? brand Category Sponsorship • 20-70 ‘original creative’ advertising campaigns based on your brief. • Fresh thinking from the finest creative teams in the country. • Ownership of all creative ideas.
DECEMBER - APRIL 30 2014 • Live webcast of your brief to the advertising and media buying communities
Platforms Sponsor’s Brand and Medium’s multi-media channels Podcast National Advertising Awards Facebook National Advertising Awards website YouTube channel Twitter
• Webcast hosted on NAA website • Logo recognition on all NAA platforms • Recognized as a brand leader promoting creativity in advertising • Introductory e-blast to NAA’s database of Creatives and Media Buyers (8,000+) • Frequent branded messaging to NAA’s database • Recognition in social media posts
Brand Categories Digital
GALA: MAY 1, 2014 • Presenter at Gala with Media partner • Full page ad in Gala Magazine • Presence throughout the Gala including remarks, traditional and electronic signage • Invitation to Presenting Sponsor’s cocktail reception to meet Creative and Media Judges and Sponsors • Promotional item in swag bag
MAY - JUNE 2014 • Meet the Creative Winners in your category
Print: Newspaper Print: Magazine Mobile Direct Radio Out Of Home: Event Out of Home: Brand Video/Film Media Planning
• Debrief presentation of creative entries
Experiential
• Featured in National Advertising Awards Gala video
Social Media
• Featured in the ‘making of’ video: from Brief to Cannes
Campaign (two media)
$30,000
National Advertising Awards | 1
What’s In it for Media sponsors? Media + brand Category Sponsorship
Media Sponsorship
• Create a business development opportunity for your media
• Dozens of immediately implementable advertising campaigns
platform by sponsoring a category for a Brand of your choosing. • Close working relationship with Brand’s Executives
for your media platform, from a prospective brand. • Entries submitted on your media platform
• Dozens of immediately implementable advertising campaigns for your medium. • Entries submitted on your media platform.
DECEMBER - APRIL 30, 2014 • Tertiary logo position on all NAA platforms • Introductory e-blast to NAA’s database of Creatives and
DECEMBER - APRIL 30, 2014 • Live webcast of brand brief to Advertising community
Media Buyers (8,000+) • Recognition in social media posts
• Webcast hosted on NAA website • Secondary logo position on all NAA platforms
GALA: MAY 1, 2014
• Introductory e-blast to NAA’s database of Creatives and
• Half-page ad in Gala Magazine
Media Buyers (8,000+) • Frequent branded content messages to NAA database
• Entries showcased on your media platform • Promotional item in swag bag
• Recognized as a leader promoting creativity in advertising • Recognition across all National Advertising Awards
$10,000
advertising and social media platforms GALA: MAY 1, 2014 • Presenter at Gala with Brand partner • Full-page ad in Gala Magazine • Entries showcased on your media platform • Presence throughout the Gala including opening and closing remarks, traditional and electronic signage • Invitation to Presenting Sponsors cocktail reception to meet Judges and Sponsors • Promotional item in swag bag
Platforms
Media Categories
Sponsor’s Brand
Radio
and Medium’s multi-media channels Podcast National Advertising
MAY-JUNE 2014 • Featured in National Advertising Awards Gala video • Promotional item in swag bag • Featured in video from Brief to Cannes
$40,000
2 | National Advertising Awards
Awards Facebook National Advertising Awards website YouTube channel Twitter
Mobile Out Of Home Internet Print: Newspaper Print: Magazine Video/Film Media Planning Direct Experiential
Presenting Sponsor
Gold Sponsor
Silver Sponsor
• An opportunity for dominant presence from Brief to
• An opportunity to engage
• An opportunity to engage
Cannes as Presenting and Entertainment Sponsor
with 8,000 Creative’s and
with 400 Creative’s and
of the National Advertising Awards.
Media Buyers throughout the
Media Buyers at the Gala.
competition and Gala. DECEMBER - MARCH
DECEMBER - MARCH
• Masthead visibility
DECEMBER-MARCH
• Preeminent logo position across all media platforms
• Primary logo position across all
• Eight branded content messages to NAA Creatives and Media Buyers database (8,000+) • Recognized as a leader promoting creativity in advertising • Frequent posts in social media campaign, promoted in all press releases • Opportunity to host Creative or Media Judging
media platforms • Six sponsored branded content messages to NAA Creatives and Media Buyers database (8,000+) • Recognized as a leader promoting creativity in advertising • Frequent posts in social media
• Tertiary logo position across all media platforms and event collateral • Branded messages for the Gala • Promoted in all Gala press releases • Sponsored posts in social media campaign
campaign, promoted in all GALA
press releases
• Opening remarks with NAA • 2x60 secs and 2x10 secs visual presentation during Awards Show • Best of Show award presentation • Pre-gala reception for your guests (6), as well as Media and Creative Juries and Sponsor representatives (up to 30)
• Exhibit space at Gala 100 sq. ft. GALA: MAY 1, 2014 • 1x60 secs and 1x10 secs visual presentation during Awards Show
• 1x10 secs and 1x5 secs visual presentation during Awards Show
• Exhibit space at Gala 200 sq. ft.
• 2 tickets to Gala
• Full-page ad in the National
• Presence throughout the
Advertising Awards Gala Magazine
• Exhibit space at Gala 400 sq. ft.
• 4 tickets to Gala
• Double-page ad in the National Advertising
• Presence throughout the Gala:
Awards Gala Magazine
GALA: MAY 1, 2014
Gala: signage and on-screen identification • Promotional item in swag bag
signage and on-screen identification
• 6 tickets to Gala
• Presenter of Craft Award at Gala
MAY-JUNE 2014
• Presence throughout the Gala: signage and on-
• Promotional item in swag bag
• Included in National
screen identification • Swag bag identification
Advertising Awards Gala video MAY-JUNE 2014 • Featured in National Advertising
MAY - JUNE 2014
$10,000
Awards Gala video
• Featured in the ‘making of video’: from Brief to Cannes
$20,000
• Featured in National Advertising Awards Gala video
$50,000
National Advertising Awards | 3
addItIonaL sponsorshIp opportUnItIes the people’S ChoiCe aWard
tipS for Creating Winning WorK
Creating the perfeCt brief
Sponsor’s who want to add a special
An in-depth video where National
promotional element for their brand can
Advertising Awards jury members
manifesto to motivate your troops
do so by selecting the People’s Choice
comment on what they are looking for
to create great work in any industry.
This ‘how to’ video is an in-depth
Award. Now, in addition to the Gold,
in great work across all media. Available
Featuring the lead creative and media
Silver and Bronze awards, the general
for broadcast on the Sponsor’s channels
Chairs of the National Advertising
public can cast their vote, on-line, for
with unlimited use for one year in multi-
Awards, this video will articulate the tips
their favorite campaign submission
media, the video would also be hosted
and strategies required to create the
from the 2014 entries. Backed by on-line
on the National Advertising Awards site
perfect brief. Available for broadcast on
advertising, two press releases, winners
and be broadcast to the advertising
the Sponsor’s channels with unlimited
announcement at the Gala, the People’s
industry with Sponsor’s logo featured (5
use for one year in multi-media, the
Choice will create new opportunities to
sec pre-roll and 10 sec post-roll).
video would also be hosted on the
promote your brand. $10,000
$10,500
National Advertising Awards site and be broadcast to the advertising industry with Sponsor’s logo featured (5 sec preroll and 10 sec post-roll). $12,500
4 | National Advertising Awards
the CreativeS
inSpiration & innovation in advertiSing
Creative ShoWCaSe
A weekly series where advertising
A weekly series for showcasing leading
Three hundred advertising campaigns
luminaries discuss creativity, media,
edge and innovative advertising creativity
from the best and brightest creative
where we are going, what to watch,
from around the world. The 13-part series
minds in the country explore new ways
ignore and celebrate. The 13-part
would be available for broadcast on the
to attract an audience for brands like Pace,
series would be hosted on the
Sponsor’s channels with unlimited use
BMW, Oreo and ZipLoc. Presented before
National Advertising Awards site and
for one year (multi-media) and hosted
the Gala at venues throughout the country,
be broadcast weekly with Sponsor’s
on the National Advertising Awards site
this venue will showcase innovation and
logo featured (5 sec pre-roll and 10 sec
and broadcast to the advertising industry
creativity in advertising today.
post-roll), available for broadcast on the
weekly with Sponsor’s logo featured
Sponsor’s channels with unlimited use
before and after the videos. (5 sec pre-roll
for one year (multi-media).
and 10 sec post-roll).
$35,000
$75,000
Creating a CUltUre for innovation
entertainment SponSor
Vancouver, Calgary, Montreal, Toronto and Halifax $15,000
hUmoUr in advertiSing, eh?
Building an environment that fosters
Drive your brand front and centre to
innovation and creativity is essential
the smartest creative and media minds
throughout the world, though less
to the manufacturing of ideas. This
in the country. As the Entertainment
acknowledged within our shores,
video presentation focuses on how
sponsor of the National Advertising
as some of the funniest moments
advertising agency Creative Directors
Awards, not only will your brand be the
in advertising. This live event to
harness that brainpower and regularly
focus of attention for the evening, your
be showcased at the Palais Royale
turn out brilliant ideas. Find out how to
thought leadership will lead the industry
articulates the very best examples over
stimulate a culture of innovation through
targeting a group that creates $11 billion
the past year. Presented by a Canadian
communication. The 13-part series
of communication throughout Canada.
celebrity spokesperson- the event will
would be available for broadcast on the
Sponsorship includes, website, all
be taped live for broadcast.
Sponsor’s channels with unlimited use
electronic announcements for the Gala,
for one year (multi-media) and hosted
PR, invitations, electronic signage, 20
on the National Advertising Awards site
tickets to the event, two pages in the
and broadcast to the advertising industry
Gala program and much more.
weekly with Sponsor’s logo featured before and after the videos. (5 sec pre-
$50,000
Canadian humour is well known
Live Event: 60 minutes, Cannes June 2014 24-minute broadcast quality video capture for TV program: $250,000
roll and 10 sec post-roll), $ 50,000
National Advertising Awards | 5
national advertiSing aWardS 100 Miranda Avenue, 2nd Floor Toronto, ON M6B 3W7 Canada 11601 Wilshire Boulevard, Suite 500 Los Angeles, CA 90025 USA — nationaladvertisingawards.ca