NAA Magazine 2013

“celeBraTing innOVaTiOn and creaTiViTY in adVerTising and Media cOMMunicaTiOns.”

naTiOnal adVerTising aWards 2013

From the day’s first emails and news headlines...

...to the last drop of celebrity juice.

Yahoo! is focused on making the world’s daily habits more inspiring and entertaining.

By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for you by connecting you with the audiences that build your business.

Learn more at advertising.yahoo.ca 2 | National Advertising Awards

leTTer FrOM The presidenT Six months ago we purchased the National Advertising

Pearce, Peter Tassiopoulos, Kelley Teahen, and Laurance Yap, this

Awards for a variety of reasons. Sure it was a little outside the

program could not have happened.

business norm for a creative boutique, however, it gave us the opportunity to literally ‘put our money where our mouth is’ and

Lastly, the creative and media teams. I know I will not get the

celebrate the innovation and creativity in Canadian advertising

chance to meet you all but I’d love to and please send me an

and media communications.

email with your suggestions; we all have the opportunity to break convention and make this an award festival and event you’ll want

The journey so far has been short, the Awards are in their

to be part of year after year.

eleventh year and we have been at the helm since the Fall - we are learning every day about what a program like the National

I hope you had a great experience, and look forward to seeing you

Advertising Awards needs to be, and what we can so that we’re

again next year!

all proud of it.

So far, I’ve met some of the finest creative and media minds in the country – they made up our Jury this year, you can find their names on page 5. Seek them out, they are extraordinary women and men. We’ve met a group of innovative Sponsors who are committed not only to their brands, but to promoting great

Laurence Metrick, President

creative throughout Canada, without Belinda Baugniet, Mark

The Metrick System

Childs, Steven Holmes, David Jacobs, Ben Makarenko, Laura

laurence@metricksystem.com

Presenting Sponsor

Brand Sponsors

Gold Sponsor

Partners

National Advertising Awards | 3

Judging chairs CREATIVE CHAIR

MEDIA CHAIR

It’s been a real pleasure to chair this year’s judging panel for the The

It is fascinating to see the variety of solutions and strategic

National Advertising Awards. It gave me a chance to put together a

insights that can come out of a single brief. That is what makes this

dream team of eight of the best Creative Directors in the business,

competition so interesting and why we can attract the top media

people I have worked with or have always wanted to work with. We

thinkers in the business to the judging panel.

got to spend a day, uninterrupted, just talking about great creative.

The judges came to the day with high expectations for the cases, And we got to view some fantastic work – created for world class

and I had a stimulating day facilitating their discussion over the level

brands, just for this show, all of it being seen for the very first time.

of strategic insight each case displayed and whether that strategy

It’s a very clean way to judge creative, without the distraction of

carried through to execution. Lots of healthy debate over whether

other shows’ judgements, or industry buzz – much closer to the

innovation was grounded in strategy or largely tactical in nature. We

way work is appraised in the real world of advertising.

were all struck by the seamless interactive thinking that our “young” millennial participants demonstrated in their submissions.

Finally, we got to send some talented and very deserving people, many of them young and just starting out, to the Cannes Festival

Thank you to the “young” media teams for the obvious toil

of Creativity. As of this year, the National Advertising Awards and

and hard work that went into their submissions...we were all

its generous sponsors will have enabled 107 Canadians to attend

impressed by their quality and presentation...it made our evaluation

the Festival. It’s an impressive legacy.

and decisions more difficult to make.

Robin Heisey

Thank you to the judges for devoting a day to serious debate on

Chief Creative Officer

media strategy and the future of the media professional.

DraftFCB

Anne Myers President MediaVest and SMG Performance Marketing

4 | National Advertising Awards

2013 Judging panel CREATIVE

MEDIA

ARI ELKOUBY Creative Director Zulu Alpha Kilo Inc.

CARLOS MORENO SVP, Executive Creative Director BBDO Toronto

SUZANNE WARE Director, Media Kraft Canada

SHELLEY SMIT President UM Canada

KAREN LARMOUR Co-Creative Director Sid Lee

DENISE ROSSETTO Creative Director DDB Canada

CARMEN LAGO Director, Brand Partnerships BellMedia

ZORYANA LOBOYKO VP, Client Services Director PHD

NELLIE KIM Associate Creative Director/Art Director john st.

HEATHER CHAMBERS Creative Director Leo Burnett Toronto

CHARLAINE ST-AMANT Group Media Manager Cossette Media

RANDY CARELLI VP, Group Media Director Starcom

HELEN PAK EVP, Co-Executive Creative Director Saatchi & Saatchi

NIALL KELLY Creative Director Taxi Canada

TIM HUGHES SVP, Director of Client Services MediaCom

National Advertising Awards | 5

6 | National Advertising Awards

YOung Media

presenTed BY YahOO! and OreO

INSIGHT

“The change in family time, with the addition of technology, has created a twist in the way Moms connect, communicate and find inspiration.”

STRATEGY

Carry mom through the seasons by encouraging more family time through fun activities, relative to the season, that will put an Oreo twist on building new traditions Rich Media

Spring

Fall

Winter

Let’s have a picnic

Carve it Out

Snowman

OREO PICNIC

WIN THE ULTIMATE PICNIC! Show us what you would have at your dream picnic

Create your OREO picnic page on Pinterest for a chance 10 win 1 of 10 backyard picnic extravaganzas

Style a

Place Based Snowmen

Share your board

SCROLL OVER

Print Special Cover Execution

One More Box

Facebook Ads Print 1/3rds

Pinterest Integration

Mobile

Pumpkin Patch Transit Shelters

GOLD Jeremie Marcoux MediaVest Stephanie Dalziel MediaVest

National Advertising Awards | 7

SILVER

1 Better + g n u o Y s r a e Y 0 0 1 Challenge

Target Insight

Oreo must stand apart from the host of other snack choices. To keep up momentum after its 100 year anniversary, Oreo will introduce seasonal variations and offer mom a new reason to buy one more box of Oreo cookies.

ZenithOptimedia Megan Metzak

Strategy

MomĘťs hectic shcedule makes it difficult for her to spend quality time with her kids, leaving her feeling guilty. By sharing a simple moment with her kids, even just catching up over an afterschool snack, Mom can experience the child-like s implicity of years past and let her inner kid loose.

Awareness

Celia Gibb

In 2013, Oreo is turning 100 years young + 1 Better.

To celebrate, Oreo will find new ways to make those simple moments even more special for mom and her family. Each season, with extended content and helpful tips, Oreo will make family time better than ever.

Olive Media

Custom Content +1Better Tips

:15s Spots +1Better Blooper

Online/Mobile Video +1Better Family Ideas

High Impact HPTO +1Better Long Wkd Timing

Magazine Editorials +1Better 101 Tips

Flip

Engagement

Custom Vignettes +1Better Extended Content

Oreo Rolls out of Big Box

Snipes & Second Screen +1Better Family Interactivity

Rich Display +1Better Custom Content Tumble Covers +1Better More Content

Facebook Display +1Better 1 million and 1 Fans

Advocacy

Family Skates +1Better Extended Hours

Fireworks +1Better Extended Show

Twitter #Oreo1Better

Insight: The joy that makes everyday family moments so rewarding also makes it easy for them to fly by without being treasured.

Idea: Help consumers celebrate family time by getting them to twist open virtual or physical imitation Oreos to experience playful moments unique to each season.

Twist Open SPRING

Out-of-Home Events

INFLUENCE Facebook Community Engagement

BRONZE Aaron Nemoy Campbell’s Stephanie Joseph-Flatts OMD

8 | National Advertising Awards

Influencer Outreach

Twist Open FALL

Twist Open WINTER

EXPERIENCE

Local Radio

Digital

AMPLIFY Print

VIDEO

PRESENTED BY AOL AND SUBWAY

BRONZE Amy Jacobs Freelance Liz Peters Freelance

10 | National Advertising Awards

Congratulations to all entrants and winners at the 2013 National Advertising Awards.

YOung creaTiVes

presenTed BY caMpBell’s and pace

THE

BURRO EXPRESS Things move slowly in San Antonio. It’s why Pace tastes so good.We take our time.We make it right.

To prove how serious we are about our take-it-slow philosophy, we gave out samples using the slowest delivery service Toronto had ever seen - a caravan of donkey-riding cowboys called the Burro Express.

UNO

DOS

TRES

WE GOT THE WORD OUT.

WE TOOK ORDERS.

WE DELIVERED. SLOWLY.

LAUNCH EVENT

ORDER FORM

CONTEST

First we took over Yonge & Dundas Square to let Toronto know we were ready to take their orders.

TWITTER

FACEBOOK

We set up order forms on Pace’s Facebook page, and made it easy to get your friends involved.

COUNTDOWN

We turned the delivery into a photo op, and photos shared on Facebook and Instagram were entered to win a trip to San Antonio.

THE PACKAGE

You could follow the Burro Express on Twitter and Facebook, and watch live-streaming video from donkey-mounted GoPros.

PRE-ROLL

Hour-long pre-roll emphasized the slow pace of the delivery service.

Only you could skip the pre-roll.

GOLD Marty Hoefkes Leo Burnett Canada Mike Morelli Leo Burnett Canada

12 | National Advertising Awards

A countdown told you when your package would arrive.

SMARTPHONE APP

GPS installed on each donkey let you track your package in real time.

The package arrived with a burlap bag of chips and a message from Pace.

SILVER Shiran Teitelbaum Proximity BBDO Alice Blastorah BBDO

SOUND salsa PRESENTS

1

mix great things together

problem

solution

Pace has low brand presence and without a personality, buyers have no reason to feel loyal to it.

Sound Salsa makes it easy to mix great food, great music and great people— wherever the party happens. Download the app and create the night’s playlist, then plug your phone into the Sound Salsa speaker.

Anyone at the party can automatically add their mobile music to the playlist by enabling Bluetooth capabilities on their smartphone.

insight

Like Pace salsa, a social gathering is all about combining great ingredients to create something even better.

mix great things together.

Purchase special Pace jar with included Sound Salsa speaker.

3

mix great things together.

The shape of the jar amplifies the sound from the speaker, creating impressive volume so everyone can listen and enjoy.

Combine food, friends and music with Pace.

Peel back label to see how to turn this jar into a portable speaker.

Combine food, friends and music with Pace.

Download the Sound Salsa app now

Peel back label totosee how tosync turnall nearby mobile music playlists wirelessly you can enjoy everyone's favourite songs on one device! this jar into asoportable speaker.

Turn this jar into a speaker system!

1

2

Pour Pace into a bowl and wash jar.

2

Plug in mobile device, pop speaker in jar and listen!

Scan the QR code under the label to download the app.

The Sound Salsa app wirelessly connects to the music libraries of nearby smartphones, allowing them to be played on one device.

BRONZE Jessica Kosichek Y&R Laura Tribble

elizabeth’s phone

jen’s phone

lynn’s phone

Y&R

National Advertising Awards | 13

© 2013 Porsche Cars Canada Ltd. Porsche recommends seatbelt usage and observance of all traffic laws at all times.

porsche.ca

Rules the bends.

There are no rules that say a lighter chassis can’t be more rigid and more nimble in the corners.

No rules that say you can’t improve fuel efficiency while still increasing horsepower. And no rules that say a balanced, performance-driven, mid-engine sports car can’t still be within reach.

The new Cayman turns a corner, without changing direction. Porsche. There is no substitute.

The new Cayman.

From $59,900.*

*Price is for a base model only and excludes upgrade options, freight, air tax, licence, fuel fill charge, insurance, PDI, PPSA, administration fees and other applicable fees and taxes which are all extra. Suggested retail price of model with options shown $64,555. Dealer may sell for less. See your local dealer for details.

inTeracTiVe

presenTed BY pOrsche SILVER Shiran Teitelbaum Proximity BBDO Alice Blastorah BBDO

Porsche makes winter driving look easy.

People think Porsche is more of luxury car than a winter-resilient vehicle. Our idea is to show that no matter what the conditions are, Porsche makes driving look easy. How exactly? The ad appears as a static full-page unit. But when you swipe it to get to the next article, you are surprised to see the car still in the same position, while the background transitions to a blurry image. Using only static images, this technique creates the illusion that the vehicle is driving fast.

1.

LEADERBOARD:

2.

Once the webcam is enabled, the user’s face will appear in the rearview mirror.

3.

PRE-ROLL: In the pre-roll video, they’ll experience the driver’s POV in a Porsche, ripping it through the snow.

GUTTERS: Both side mirrors will play what’s behind the car, creating a fully immersive feel.

BRONZE 4.

Bhavik Gajjar TAXI Cole Rosenberg-Pach

BANNERS THAT PUT YOU BEHIND THE WHEEL. Using ordinary banners, we’ll give drivers a feel for what they might experience at the extraordinary Porsche Camp4 event. They’ll be asked to turn on their webcam, and once they do, their face will appear in the leaderboard rearview mirror, putting them behind the wheel. Then, every banner on the page will work as a different part of the car, showing scenery and snow pass as the Porsche zooms around, creating a mini-simulation of the event.

TAXI

National Advertising Awards | 15

16 | National Advertising Awards

MOBile

presenTed BY springFree

GOLD Damien Lecocq Freelance Michael Tung Freelance

National Advertising Awards | 17

SILVER Safety is Springfree’s top selling feature.

The problem is, safety is boring.

So we made safety exciting by tapping into people’s love for sharing things online.

With Trampoleague – the first-ever smartphone sports league.

Marie Richer john st.

Jamie Umpherson john st.

Where users compete for Facebook fame and real world fortune by showing off the amazing moves made possible on the incredibly safe Springfree.

Round 5 – Deadline June 3Oth

00:00-00:47

THE SIDE BOUNCE • Run to the side of the trampoline.

• Throw yourself against the side.

• Bounce back to the center.

COMBINE THREE TRAINING MOVES TO CREATE YOUR SIGNATURE ROUTINE. Record Entry

My rank

79th 1003 Points

View Leaderboard 1 of 24 TRAINING

LEAGUE

5 of 5 RANKINGS

Prepare for challenges with Springfree training videos.

TRAINING

LEAGUE

RANKINGS

Accept challenges and submit routines via in-app video for judging by professional gymnasts.

TRAINING

LEAGUE

RANK RANKINGS

Top-scoring videos get posted to Facebook. The season champion wins a yearlong contract as the Springfree spokesperson.

Laura Cohen @lcohen @tweet_to_test Mr. Sumo, do a backflip and a cartwheel.

Hope the trampoline doesn’t collapse, no offense.

Tweet - to Test InSIgHT: People would never buy something for their children unless they were sure it was safe for them.

Idea: • We set up a trampoline in a mall with a giant digital display next to it. Then, we got hold of the ultimate trampoline tester – a Sumo wrestler.

• We asked people to tweet in ways for him to test it out.

BRONZE Appanna Chetranda Y&R Cheryl Geonanga Y&R

18 | National Advertising Awards

SHaRIng THe ReSulTS & SOcIal engagemenT

• The board displayed live tweets from people wanting to test the trampoline in different ways • Each Tweet Test was broadcast live online and posted in a Tweet Test Gallery as well as online on the Springfree Facebook Page.

ReSulT: Springfree trampolines proved themselves to be the safest in the market by allowing potential customers to test one out in a fun way. Also, Sumo wrestlers proved to be more nimble than expected.

Each Tweet Test was broadcast live online and posted in a Tweet Test Gallery on a microsite. Here, people could replay their own requests and other Tweet Test videos. To help spread the word further, the Tweet Tests were also posted online on the Springfree Facebook Page.

National Advertising Awards | 19

OOh

presenTed BY Tennis canada

Queens of the Courts.

To create excitement for the Rogers Cup we took the tournament’s 3 superstars to the places where tennis fans of all levels will certainly be, neighbourhood and club courts.

At these tennis courts, murals of the superstars, made with thousands of tennis balls stuck in the surrounding chain link fences, promote the intensity and rivalry they’ll be bringing to town.

On each ball, there is a call to buy tickets.

FRONT

BACK

The murals also act as QR Codes that launch videos. Scanning the mural with your phone will cause Serena, Maria or Victoria to animate into a short video tennis lesson. (Even if 30% of the balls have been removed the code will still work.)

With a QR Code app people can scan the image.

GOLD Anthony Chelvanathan Leo Burnett Steve Persico Leo Burnett

20 | National Advertising Awards

The balls start to animate. Serena shows you how to improve your serve.

The video ends and people can click to buy tickets.

SILVER Mike Lonam Y&R Israel Diaz Y&R

To remind people of the excitement the world’s top women tennis players bring to the Rogers Cup, unique tennis ball art installations were created at prominent outdoor courts in and around Toronto, featuring the likes of Serena Williams and Maria Sharapova. Simple, factual messages about the blistering serve speed of each player, along with tournament details printed on the back of tennis balls – were left for the taking.

“SPEED SIGNS” : ROGERS CUP To highlight the caliber of women’s tennis at the 2013 Rogers Cup, we’d set up a series of two road side billboards that compares the speed of cars vs. the speed of their serves.

BRONZE Nicole Ellerton kbs

1 The first billboard would record the traveling speed of each car as it passes.

2 The second billboard would display the speed of a top female pro-tennis player’s serve; the difference being quite impressive.

Mark Lewis kbs

National Advertising Awards | 21

MERIT Depending on how close they get, the vending machine would release a coloured ball with an appropriate prize.

gRUnt MatCh InsIght A unique and well-known quirk of tennis is the grunt that players let out as they hit the ball in a match. Women tennis players are known to have an especially loud grunt.

Idea To get the general public involved in something that’s uniquely tennis – the grunt.

GRUNT YOUR WAY TO THE ROGERS CUP

Well gRUnted, My fRIend.

You deserve a front seat at the Rogers Cup - Serena Enter Code 5839 on rogerscup.com to collect.

Choose a tennis player to play a Grunt Match with.

Appanna Chetranda Y&R Cheryl Geonanga Y&R

Was that a sqUeaK OR a gRUnt? You need a grunt lesson.

Come see me at the Rogers Cup – Caroline Enter Code 5839 on rogerscup.com to collect.

GRUNT YOUR WAY TO THE ROGERS CUP yOU sOUnd lIKe My pUppy.

Come see a real grunt at the Rogers Cup. – Maria

On pressing a player button, you’ll hear the player grunt.

hOW It WORKs

• We would install a vending machine in a public place.

Enter Code 2980 on rogerscup. com to see if you’ve won tickets.

WOW, WheRe dId that COMe fROM?

• People would then choose a tennis player to play a Grunt Match with.

You deserve to have a ball at the Rogers Cup. – Li

• On pressing a player button, the participant would hear a grunt.

Enter Code 4339 on rogerscup. com to collect your tickets.

• The participant would then try to out-grunt the player. The result would be measured on a Grunt Meter.

OOh sO ClOse, sO ClOse.

• Depending on how close they get, the vending machine would release a coloured ball with an appropriate prize.

Let’s hang out at the Rogers Cup – Ana

Try to out-grunt the player through the microphone on the Grunt Match Machine. See how loud you grunted on the Grunt Meter.

• The louder the grunt, the closer the colour of the ball is to an actual tennis ball – and the better the prize is.

Enter Code 4590 on rogerscup. com to see if you’ve won tickets.

Get as creative as you like with your grunts.

NECK BRACE To bring to life the fast speeds during a Rogers Cup Tennis match, we create branded neck braces with Serena Williams and Maria Sharapova’s fastest serve speeds on them to act as walking billoboards, while demonstrating the whiplash effect viewers get watching a tournament.

MERIT Alyssa Geffen OgilvyOne Shira Kirsh OgilvyOne

22 | National Advertising Awards

®

D

BRAN

M U U S C AG A B V L D L! N A A SE IGHT AHT SE T G A I R E RTI WAT

x 3

®

TH E S

BEFORE

TO

E* G A R

AFTER!

Available at Target • Wal-Mart Rona • London Drugs • Home Hardware Bed, Bath & Beyond • Home Outfitters Canadian Tire

Triple Your Storage Space!* COMPRESS • PROTECT • ORGANIZE *Compared to uncompressed storage volume

000000000

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Vacuum out the air

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PRESENTED BY SC JOHNSON AND ZIPLOC

GOLD Eric Neal Anomaly Jesse Hornstein-Goldberg Anomaly

24 | National Advertising Awards

SILVER Allen Kwong Wunderman Elizabeth Dundas Ogilvy

National Advertising Awards | 25

BRONZE Noel Fenn Leo Burnett Canada Andrew Caie The thinness of the paper is used to illustrate how Ziploc Space Bags flatten out your fabrics and save you space.

Leo Burnett Canada

MERIT Mike Lonam Y&R Israel Diaz Y&R

26 | National Advertising Awards

Pack a lot into a little

To demonstrate that Ziploc Space Bags provide true space saving solutions, a compact multi-fold insert was created and placed into magazines and newspapers. Once unfolded, it dramatized Ziploc Space Bag’s extraordinary storage capacity.

MERIT Randelle Pogue BrandHealth Mark McNeilly BrandHealth

MERIT Nicole Ellerton kbs Mark Lewis kbs

National Advertising Awards | 27

SCAN ME

28 | National Advertising Awards

[ PAGE 1 of 2 ]

http://www.cnn.com 1. www.cnn.com

GOLD

Frostcat represents the future of how we’ll use our smartphones and devices. So to tell people that they’re living in the past, we’ll redirect them from popular websites they’ve visited, to extremely dated, actual archival versions of the site.

Bhavik Gajjar

So when someone visits CNN.com they’ll be temporarily redirected to the CNN page from 12 years ago.

Cole Rosenberg-Pach

Eventually the page will revert back to the current version with our messaging.

TAXI

TAXI

2. www.cnn.com

vice Your de in is living . the past

PAGE REDIRECT / TAKEOVER http://www.msn.com 1.

vice Your de in is living . the past

3. www.cnn.com

The future is Frostcat.

Unlimited access to any app on any platform.

2.

learn more

The future is Frostcat.

Unlimited access to any app on any platform.

learn more

FrostCat: Integrated web-based campaign.

FrostCat allows users to access any desktop software/website on any cloud connected device.

To demonstrate this, we’ll make it appear as if users are enjoying their current online experience on multiple cloud based devices.

SILVER

Pre-Roll :20

Page Takeovers :10

In a Pre-Roll, we’ll make it look as if you’re watching your chosen video on different devices seamlessly.

We’ll wrap the website in rotating images of different devices, demonstrating that you can get the same experience on any device.

Rich Media Banner Ads

Amy Jacobs Freelance Liz Peters Freelance

We’ll feature replicas of the website within images of various devices.

National Advertising Awards | 29

30 | National Advertising Awards

OCAD UNIVERSITY: WHERE IMAGINATION BECOMES REALITY

For more than 135 years, OCAD University has been a leader in art and design studio-based education.

We have cultivated talent, undertaken relevant research, acted as a hotbed of creative production and practices, and stimulated a myriad of design, media and art enterprises.

In the years to come, we will continue to mobilize the intrinsic power of art and design, creativity and scholarship to address the world’s significant challenges. That’s the power of imagination.

W W W. O C A D U . C A National Advertising Awards | 31

eXperienTial presenTed BY Ocad u

THE FUTURE

IS OPEN Digital Futures will be the first University program in Canada to provide a truly, open source curriculum.

Leveraging the iconic building’s QR-code-like façade, we will generate a code to match and all over the city potential students will be invited to scan and unlock the full content of individual classes.

Not just course descriptions. Not just course calendars. But full lectures, videos, and discussion topics will allow students to truly experience the program’s open curriculum out in the open.

This mobile site, only accessible by scan, will invite users to visit the school where they can scan the actual building for the entire curriculum. Students will see for themselves that from philosophy to architecture, Digital Futures is the absolute embodiment of creative, digital innovation.

GOLD Sanya Grujicic Tribal DDB Toronto Andrew Bernardi Tribal DDB Toronto

32 | National Advertising Awards

OCAD U Open Solutions The value of the Digital Futures Program is rooted in the digital challenges students are taught to solve and the real-world employability to their new skills.

Open Solutions lets businesses post digital challenges that both current students and the public can pitch solutions for. Pitches can be commented on, shared on social media, and voted up and down, creating a collaborative community of digital thinkers.

To drive use, participation would be a course requirement for students and an application necessity for prospective candidates. The site is 100% feasible and would be funded by the businesses supplying digital challenges.

MERIT Andrew Rusk Rogers Communications Tom Cardoso Cundari

Recruiting for the Digital Future To promote the new OCAD program “Digital Futures�, we send empty brochure holders to career counsellors’ offices at high schools to target potential applicants.

Unlike traditional printed course materials provided in these environments, the Digital Futures course info is embedded in RFID chips in the intentionally empty brochure holder. By holding their smart phone close to holder, students can access the information digitally.

The ideal Digital Futures program candidates are high school students aspiring to become the next digital innovators, so we want to communicate the program info to them in a way that supports this kind of innovation.

MERIT Leia Rogers Rethink Danielle Haythorne Rethink

National Advertising Awards | 33

2013 entrants Mike Appleby

Noel Fenn

Allen Kwong

Pedro Ramos

Perle Arteta

Justine Feron

John Larigakis

Paul Reiss

Erin Askew

She Kei Foo

Damien Lecocq

Wendy Richardson

Dan Bache

Matt Fraracci

Nimy Leshinski

Marie Richer

Danny Bang

Bhavik Gajjar

Mark Lewis

Aiden Ridley

Guilherme Bermejo

Natalie Galas

Natee Likitsuwankool

Mitch Robertson

Andrew Bernardi

Paul Galbraith

Bernice Lo

Leia Rogers

Alice Blastorah

Alyssa Geffen

Mke Lonam

Cole Rosenberg-Pach

Craig Brandon

Mario Gelleny

Lisa Luk

Andrew Rusk

Pepe Bratanov

Cheryl Geonanga

Sebastian Lyman

Nicole Salkey

Logan Broger

Celia Gibb

Frank Macera

Fernando Salvador

Oliver Brooks

Andrew Gillingham

Gaby Makarewicz

Benjamin Samuels

Chad Burnie

Rebecca Gillis

Darcy Maloney

Stephen Sandian

Ruth-Ann Cachero

Dave Giovando

Jeremie Marcoux

Isabelle Santiago

Andrew Caie

Rebecca Gorveatt

Jamie Marcovitch

Mike Schonberger

Margaret Cameron

Natalie Greenspan

Andy McKay

Jayson Schultz

Felipe Cardenas

Jacob Greer

Andrew McKenzie

Travis Sellar

Tom Cardoso

Ryan Grosman

Mark McNeilly

Neil Shapiro

Anthony Chelvanathan

Sanya Grujicic

Megan Metzak

Mike Sheehan

Appanna Chetranda

Raj Gupta

Adam Mohammed

Lorraine Sit

Laurel Cole

Jonathan Guy

Lisa Mok

Luke Skinner

Todd Cornelius

Warren Haas

Deric Moore

Lynn Sparrow

Sam Cote

Jordan Hamer

Mike Morelli

Tom Stephenson

Phil Coulter

Danielle Haythorne

Huw Morris

Todd Takahashi

Mat Cruz

Katie Hinks

Nadine Morrow

Shiran Teitelbaum

Stephanie Dalziel

Marty Hoefkes

Zachary Muir-Vavrina

Paige Tiberio

Paul De La Merced

Karlie Hopf

Steve Muzzin

Laura Tribble

Donnie De Meijer

Jesse Hornstein-Goldberg

Tim Naft

Adam Tuck

Erik Dela Cruz

Johnathan Hotts

Vicky Nanowski

Michael Tung

Jessica Delorme

Brian Howlett

Eric Neal

Dustin Turner

Curtis Denomme

Matt Hubbard

Aaron Nemoy

Jamie Umpherson

Joel Derksen

Arron Isaac

Robert Newman

Abeer Verma

Israel Diaz

Anand Iyer

Laura Parkes

Tam Vo

Spencer Dingle

Cara Jackson

Paul Parolin

Naeem Walji

Nick Doerr

Sarah Jackson

Amy Patterson

James Brandan Walker

Elizabeth Dundas

Amy Jacobs

Johnny Pavacic

Alice Wan

Rebecca Dunnet

Eva Jericevic

Kate Pedchenko

Emma Wathan

Shelly Dwyer

Mike Jones

Steve Persico

Sarah Wells

Denver Eastman

Stephanie Joseph-Flatts

Liz Peters

Bryce Wendelaar

Erin Edwards

Neal Khosla

Dave Pigeon

Megan Wigmore

Nicole Ellerton

Jamie King

Randelle Pogue

Selina Wong

Danica Enns

Shira Kirsh

Matt Prokaziuk

Aaron Woolfson

John Eresman

Darrel Knight

Brian Quittenton

Andrew Young

Marisa Faustino

Jessica Kosichek

Steffi Raike

34 | National Advertising Awards

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National Advertising Awards | 35