Strategic Plan
Chapter 2: A Pathway to the Future
Strategy: Engage with communities to understand barriers to transit ridership. Metro will research the cost and non-cost barriers to transit facing riders and nonriders by gathering information through surveys, focus groups, multiple data sources, and program evaluations. Metro will partner with community to use this information to develop and promote programs and services. Strategy: Develop, evaluate, and adjust products, services, and programs that address barriers and increase mobility, especially among priority populations. In partnership with affected communities, Metro will develop, evaluate, and improve products, services, and programs that build on Metro’s learnings about customer needs to address cost and non-cost barriers. Metro will ensure its fare system is equitable, understandable, and accessible to customers. Metro will prioritize reaching customers through effective marketing and communications.
Goal: Address the Climate Crisis and Environmental Justice Metro has a lead role in advancing the county’s goal to address the climate crisis as identified in King County’s Strategic Climate Action Plan. Metro will partner with communities to prepare for the impacts of climate change, emphasizing those disproportionately affected. Objective: Reduce demand for single-occupant and highemissions transportation modes and increase transit ridership. King County’s 2020 Strategic Climate Action Plan has specific targets for reducing car trips and increasing transit ridership:
Reduce total vehicle miles traveled in passenger vehicles and light trucks by 20 percent by 2030, and by 28 percent by 2050, as compared to 2017 levels.
Increase passenger boardings on transit services in King County, including Metro Transit and Sound Transit, to 231 million boardings by 2025, 269 million boardings by 2030, and 378 million boardings by 2040.
Increased transit service, dense land use, and equitably priced vehicle usage are critical for reducing car trips. Metro will use its investments and influence to support an approach that incorporates those strategies. Intended outcome: Transportation-related emissions decrease, in part because fewer people drive alone and more people ride transit.
King County Metro
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