Parent metro east
Growth is Life
2012 - 2013
media kit
THEULTIMATEINTARGETMARKETING Our Readers are 90% female; 79% are between 25-44 years old. They are affluent, well educated and active. Our readers’ children are involved in: • Team Sports - 60% • Swimming - 46% • Music - 28% • Dance - 26% • Gymnastics - 28% • After-School Care - 18% • Martial Arts - 19%
91% of readers use Parenting Publications to make purchasing decisions.
Can you afford not to be seen in Metro East Parent? • 68% of readers earn $50,000 or more per year. 29% earn over $100,000!
Our readers’ children are: • Under 2 years - 20% • 2-4 years - 45% • 5-9 years - 55% • 10-12 years - 22% • 13 years or older - 14% • 62% will send their children to at least one camp • 78% are either enrolled or considering an independent or private school
• 89% of readers have some college education or degree. • 57% of readers spend 30 minutes or more reading a typical issue.
To learn more about the incredible readership behind Metro East Parent Magazine please contact us!
Source: Readex Research 2009 PPA Survey
metroeastparent
2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
EDITORIALCALENDAR2012/2013 January: February: March: April: May: June: July: August: September: October: November: December:
Education Celebrations Baby-licious Camp The Home Summer Guide Health & Wellness Back-to-School The Arts Extracurricular ThinkPink Halloween The Holidays The Holidays
2012/2013 Monthly Features Include: In Every Issue Each month, metroeastparent features the following editorial pieces: A Voice of Generation “I” : Teenage conflict and angst brought to you by a young teeneager of the Metro East area, Xavier Ludwig, in this thought-provoking column as he tackles the issues today’s teenagers must face in the Internet Age! Parents Rock: Metro East Parent highlights an area parent that has gone beyond the call of duty! Take Good Care: health topics pertaining to parents of all ages as well as newborns through pre-teens! Parent’s Getaway: Illinois daytrips and other adventures for that special weekend getaway, highlighting a city or area within a few hours trip from the Metro East area! Bringing Up Baby: Great tips to help with the new addition to the family! Daddy’s Cookbook: Every parent needs a little helpin the kitchen, especially for those single dads who spent thier childhood in sports and cars and need to learn to navigate around the kitchen! Oh, the Places You’ll Go: A comprehensive calendar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events! Coming Soon: Find out all the top movies, games, dvds, and books being released that month that your whole family will enjoy! Something Special: Metro East Parent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as the arts, baby and daytrips. baystateparent also features fashion several times a year ranging from hot looks for back to school to maternity wear. For questions or story ideas, contact us at publisher@metroeastparent.com
metroeastparent
2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
METROEASTDEMOGRAPHICS Counties covered by Metro East Parent Magazine Clinton • Jersey • Madison Monroe • St. Clair
Major Cities Belleville • Granite City O’Fallon • Alton • East St. Louis Collinsville • Edwardsville According to the US Census 2010: • 150,980 children under the age of 18 live in the five counties covered by Metro East Parent Magazine. • Median income for five counties is $55,518. • Majority of Households make an average of $75,000 to $100,000 annually. • There are 81,318 households in the Metro East area with children under the age of 18.
NG!
ROWI
30,000 copies & G
Bonus distribution of 15,000+ copies an nually at local events suc h as family expos, KidsF est and many more!
metroeastparent
2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
Parent e n i l n O metro east
MetroEastParent.com has many opportunities for your company to reach the many families in the Metro East area from banner advertisements, sponsorship and contest ads, and premium placement ads to target the audience you wish!
With Google Analytics, we can track exactly what traffic flow we have on each page, how long they stay on each page, as well as track how many times your online ad is clicked on directing the customer to your own website! Feel free to call anytime to see how best to market your company in the best possible way to the target audience that best suits your needs!
Weekly Newsletter
Social Media
Another great opportunity to get the word about your company or product is to advertise in our weekly newsletter that goes out to each one of our subscribers! Within each newsletter are timely and timeless articles, as well as highlighted events of that week! If you wish to highlight your event, please contact us for rates!
Metro East Parent utilizes most Social Media outlets to get the word out about your event or company! With Facebook, Twitter, Google +, and Pinterest, we will market your company in many types media! Your audience is awaiting!
metroeastparent
2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
Ad Pricing Space Spread Full Page/ Cover 2/3 Vertical 1/2 Vertical 1/2 Horizontal 1/2 Spread Digest (1/2 page) 1/3 Vertical 1/4 Square 1/6 Vertical Business Card
1x 2400 1200 1000 850 850 850 850 600 400 250 150
3x 2150 1075 895 775 775 775 775 525 325 225 125
6x 1900 950 775 625 625 625 625 475 275 200 100
12x 1600 800 650 500 500 500 500 400 250 180 80
Ad Deadlines
Please Call 618-407-5281 For Monthly Specials!
January.................................December 14 February....................................January 16 March......................................February 14 April............................................March 15 May............................................... April 15 June............................................... May 16 July.................................................June 14 August.............................................July 17 September................................. August 16 October................................September 16 November................................ October 17 December............................. November 14 January 2014.........................December 16
Winter Holiday Special!
Issue
Space Reservations/ Ad Material
Sign a new contract for at least a three month ad duration by the end of 2012 and recieve an additional
15% OFF
metroeastparent
2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
Advertising Specifications Space
Bleed 16-1/2” x 11-3/8” 8-1/2” x 11-3/8” 5-1/2” x 11-3/8” 4-3/8” x 11-3/8” 8-1/5” x 5-7/8” 16-1/2” x 5-7/8” N/A N/A N/A N/A N/A
Spread Full Page/ Cover 2/3 Vertical 1/2 Vertical 1/2 Horizontal 1/2 Spread Digest (1/2 page) 1/3 Vertical 1/4 Square 1/6 Vertical Business Card
Non-Bleed 15” x 10” 7” x 10” 4-5/8” x 10” 3-1/2” x 10” 7” x 4-7/8” 15” x 4-7/8” 4-5/8” x 7” 2-1/4” x 10” 3-5/8” x 4-1/4” 2-1/4” x 4-7/8” 3-1/2” x 2”
Trim 16” x 10-7/8 “ 8” x 10-7/8” 5” x 10-7/8” 3-7/8” x 10-7/8” 8” x 5-3/8” 16” x 5-3/8” N/A N/A N/A N/A N/A
Live 15-1/2” x 10-3/8” 7-1/2” x 10-3/8” 4-1/2” x 10-3/8” 3-3/8” x 10-3/8” 7-1/2” x 4-7/8” 15-1/2” x 4-7/8” N/A N/A N/A N/A N/A
AD RATES ARE FOR CAMERA READY ADS ONLY NON CAMERA READY ADS ARE SUBJECT TO PRODUCTION CHARGES Ad creation/production services are $75 per hour. For all run of book and cover gatefolds, please contact Robert Ludwig for specifications and shipping instructions. Phone: 618-407-5281. Email: advertsing@metroeastparent.com Minimum size knockout type should be 8 point.
Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed. Safety: All live matter must be 1/4 inch from trim on all sides. Gutter Safety: 3/16 inch on each side (total 3/8 inch).
Digital Ad Requirements ACCEPTED FILE TYPES
CHANGES
• Remote ad requiring any changes must be resubmitted by the agency or customer.
• All ad sizes (electronic or hard copy) must match size(s) booked.
• Exported for Press Quality. • Fonts must be embedded. • Color components must be converted to CMYK values. • Color ads must be complete files - not multi-plate separations.
RESOLUTIONS
InDesign CS
COLOR
• Should be created with Adobe InDeisgn, Adobe Photoshop, Adobe Illustrator. • EPS, JPEG & TIF files from digital cameras are acceptable. • Text in Illustrator files must be converted to outlines. • Color files should be in CMYK mode or use CMYK values.
SIZING
• Halftone Line Screen: 150 lpi • Photo Resolution: 300 dpi • Line Art Resolution: 1200 dpi
• All spot colors must be built in cyan (unless otherwise noted), while all four-color ads must be built in CMYK.
Microsoft Word (Doc)
PLATFORM
• Accepted for text only. • Complete ads cannot be used and will be recreated in Adobe InDesign.
• All ads will be processed on a Macintosh platform.
metroeastparent
2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281 advertising@metroeastparent.com • www.metroeastparent.com
Parent metro east
Growth is Life
2931 Old Caseyville Rd. Swansea, IL 62226
618-407-5281 advertising@metroeastparent.com
www.metroeastparent.com