Friday, March 27, 2020
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Volume II - March 27, 2020
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Friday, March 27, 2020
The Fontana Group at Flat Rate Realty By Ryan Fontana
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e’ve all heard of Discount Real Estate companies, but have you found a Discount company that truly provides the exceptional service you’d expect from a traditional brokerage?
Look no further. The Fontana Group at Flat Rate Realty is your local choice for buying and selling in Santa Cruz County. The team is led by Ryan and Vanessa Fontana who are Scotts Valley/Santa Cruz natives with a passion for helping people find their dream homes and taking the stress out of the home selling process. With a unique Buyer Rebate Program and unrivaled commission structure, they are in fact disrupting the status quo. Buyers and Sellers today deserve MORE VALUE and with the Fontana Group you’ll receive unrivaled passionate service, local expertise, and strategic marketing, all at a fraction of the cost! If you’re looking for the BEST VALUE buying or selling a home, look no further than the Fontana Group at Flat Rate Realty. To learn more, please contact Ryan at www.FlatRateRealtySantaCruz.com
“We would like to take this opportunity to welcome both Aimee Dietle (formerly with Sereno Group) and Adam Lopez to the team! We’re very excited about the bright future with the addition of you both!” - Ryan Fontana
Full Service LOCAL RealtorsFull for 1% Service LO ervice LOCAL Realtors for 1%
Ryan and his team are the best – 5 Star Service! Hire Ryan and don’t pay the crazy fees of up to 6% to list and sell your home! Ryan listed Dietle and sold |my home quickly – Aimee (831) 428-5943 close of escrow within a month of listing!” – John FlatRateRealtyCapitola.com
Aimee Dietle | (831) 428-5943 Ryan Fontana | (831) 332-9786 FlatRateRealtyCapitola.com FlatRateRealtySantaCruz.com
Ryan Fontana | (831) 332-9786 FlatRateRealtySantaCruz.com
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Friday, March 27, 2020
David Lyng Real estate
Our office in 1980
Contributed by Sally Lyng. Boker/Owner David Lyng Real Estate and a distinguished member of Who’s Who in Luxury Real Estate
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hen David and Sally Lyng founded David Lyng Real Estate in 1980, they believed a company would need to be built on far more than sales and service. To be successful they would have to establish trust, integrity and respect with their clients and the community and work hard for their agents and staff. ‘’When we first opened our office in 1980 with just the two of us, we had a vision, big dreams, lots of enthusiasm and no way of knowing what was in store for us. Now 39 years later we have to say, it’s been a great ride.”
ROBERT SINCLAIR
Over the years we have continued to grow and expand and now have 9 offices spread over Santa Cruz and Monterey Counties with
CRUZ COASTAL HOMES Advancing and Defending Clients and Their Homes
Uncompromising Service and Loyalty "...your demeanor, knowledge and patience made this process smooth and stress free..." "...He is easy to work with and generous with his clients..." “Robert is an absolute pleasure to work with. He is knowledgeable, strategic in his thinking, detail oriented, incredibly affable, and an all-around great guy..." "...He was always available to answer our questions. He was so responsive and professional..."
Serving each client with attention to detail and excellence.
5% of my commission is donated to a public or private school or school district of client's choice.
Robert Sinclair CalDRE Lic.# 02032836 831-332-1113 Direct: Call/Text Robert@CruzCoastalHomes.com www.CruzCoastalHomes.com Each Office Owned and Operated Individully
KELLER WILLIAMS REALTY • BROKER DRE# 01473789
THANK YOU… To all who participated in the 2nd Annual Press Banner Real Estate Superstars magazine! This Special edition will be on online at
www.pressbanner.com We look forward to many more new faces in our 2021 edition!
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Friday, March 27, 2020
A 30 Year Resident of Santa Cruz means CONNETIONS! Milestones: 1. President’s Club Champion 2. Very Experienced in Real Estate Sales & Negotiation Been with David Lyng Real Estate for 20 years! 3. Recently sold a property in Scotts Valley for nearly 10% over asking price! 4. Member of the Scotts Valley Chamber of Commerce 5. Designations: SRES, SCCP, WCR, NAR, CAR, SCCAR 6. Always negotiate the highest possible price for my Sellers and the best possible price for my Buyers; 7. Client Referrals on my website: www.KellSellsSantaCruz.com 8. Call, Text, or Email me to provide current, up to date Market information.
Kelley Youmans Realtor®
President's Club Champion Call or Text me
831.818.1739
“Homes are my business. Thinking of buying or selling? Even in these challenging times, I can help!”
Best Realtor
Cari Wade, Broker Associate 831.234.5314 cari@davidlyng.com David Lyng Real Estate
www.carijwade.com
DRE 01752804
DRE#01327034
KellSellsSantaCruz.com kelley@youmansmail.com
www.ginacarling.com
YOUR REFERRAL HELPS! I am a proud sponsor of the
Wounded Warriors project, USMC Marine Corps League Detachment 711
and the Santa Cruz SPCA.
H Top 10 Real Estate Agents in California Award for Exceptional Client Satisfaction, since 2017 H Top Producer since 2013 H First Time Buyer Specialist H Santa Cruz County Pro H Graduate of the Professional Realty Institute
Gina Carling,
MARITE DUFOUR ACKING! CALL MARITE & START PACKING!
Realtor ®
Broker Associate - Top Producer
831.818.0771 ginacarling@davidlyng.com DRE#01480003
For every referral that is given, a portion of the commission will be donated.
831.419.5274
marite@davidlyng.com www.MariteDufour.com HomeInfoSantaCruz.com DRE 01780711
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Friday, March 27, 2020
We are proud to say we are the market leader in Santa Cruz County for the number and volume of both listings sold and buyer sales. over 200 agents and 20 support staff members. We are a company with a culture dedicated to fostering teamwork and have a collaborative team atmosphere where everyone is personally invested in helping the team succeed. Our goal is for everyone to be exceptional in everything that we do toward each other, in business and in the community. One of the things that sets us apart from other companies is the level of support we dedicate to our agents. We offer full services in house for listings, marketing and transaction support. We are fortunate to attract new agents with exceptional potential and experienced top performers who appreciate our supportive environment, strong systems, technology, excellent training and coaching for all levels of experience. We understand that buying and selling a home or property is more than just a transaction, it’s usually a life changing experience and many times the most valuable asset. That’s why our entire team of agents and staff are dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on the clients’ behalf to help them achieve their real estate goals.
Central to David Lyng’s company philosophy is a commitment to community involvement and responsibility. All of our agents, staff and their families believe in giving back, and together we support over 40 charities and non profits. The annual David Lyng Charity Golf Tournament last year raised $13,000 for the United Way of Santa Cruz County. We were recently honored to receive a Be The Difference Award and recognized as a Volunteer Business of the Year by the Volunteer Center of Santa Cruz County. We are proud to say we are the market leader in Santa Cruz County for the number and volume of both listings sold and buyer sales. The Silicon Valley Business Journal named us the 7th largest company for sales volume in Silicon Valley and the Real Trends Real Estate Report named us in the top 350 companies in the nation also by way of sales volume. We are enormously grateful and appreciative of all of our agents and dedicated staff for contributing and helping David Lyng reach this level of sales success. David and Sally have two daughters, Megan Lyng Vidrine and Morgan Lyng Lukina who are both highly involved with the company, along with their husbands, and will continue to carry the company legacy forward as the next generation. We pride ourselves on continuing to be a family-owned and operated company as our culture is very important to us and we are able to be a local company with a global reach. We look forward to many more years of serving the Monterey Bay Area and beyond and thank all of our clients, agents, and staff for choosing us!
Small Community of Single Family Attached Homes from $859,000 - 3 Bedroom/2.5 Bath
Welcome to Scotts Valleys newest community. 19 solar powered homes with an urban flair and sleek design. Loaded with builder upgrades and boasting clean modern lines, the Terrace homes are Eco- friendly reducing environmental impact while providing energy savings to homebuyers. Quartz islands and countertops, high end stainless appliances, vinyl plank flooring, individual heating/cooling for every room, fenced patios. Terrace homes are light and bright with great views of the surrounding hills. PERFECT COMMUTE LOCATION: just 25 minutes to Silicon Valley and 10 minutes to Santa Cruz beaches. Walk to Wi-Fi Buses. Top rated schools and great Walk Score. Proximity to both the Redwoods and Monterey Bay allows a lifestyle that is perfect for outdoor enthusiasts. Stop by and check out our model home!!! http://www.terracesv.com Paul Burrowes, REALTOR® 831.295.5130 paul@burrowes.com DRE# 01955563
6 Through the Years REALTORS® Showcase Realtors debuted in 1974 in the Showcase building housing the Boulder Creek Theatre (previously Dolan Theatre, Burl Theatre, now Boulder Creek Pizza and Pub).
CENTURY 21
Friday, March 27, 2020
Acquiring the Century 21 Great Western franchise and Pioneer Properties in 1982, Showcase moved to the iconic false-fronted, western style building at the corner of Hwy 9 and Big Basin Hwy.
Showcase, REALTORS®
Specializing in Mountain Properties For Over 40 Years 12 Times Press-Banner “Fave” Realtor!
Ronnie Trubek REALTOR® - DRE #00782879
(831) 818-4233 rtrubek@aol.com www.ronnietrubek.com 237 Mt Hermon Road Scotts Valley, CA
Friday, March 27, 2020
Here Yesterday, Today and 7
The 80’s saw a new office in Felton and in the late 90’s, an expansion into Scotts Valley.
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In 2017 we acquired Coldwell Banker Carl Conelly Realtors (est 1934) and moved to the mid-block location.
herever we are in the valley,
we are ready to serve all your real estate needs.
CENTURY 21 Known for Outstanding Service
Showcase, REALTORS® “A Friend in the Neighborhood”
Rhonda Prunella REALTOR® DRE #01352592
Mobile: (408) 334-8542
ReNaye Churchill
Office: (831) 338-2125 sweetpearp@aol.com
REALTOR®,GRI,SCCP, DRE #01329013
237 Mt Hermon Road, Scotts Valley
ReNayeC21@aol.com (831) 345-3736 Mobile 237 Mt Hermon Road Scotts Valley
18 years’ experience working with buyers and sellers in Santa Cruz County for the same brokerage firm. Together with C21 Showcase, REALTORS ® we share 30+ years of local experience .
Consider giving me a call for your next move!
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Dedicated to Serving Your Real Estate Needs
Friday, March 27, 2020
Buy With “Mi” Michelene “Mi” Unger
Carla Richmond
REALTOR® DRE #01291418
REALTOR® DRE #01235545
M: (831) 234-1306
Mobile: (831) 818-5690
O: (831) 338-2125 E: mi@mislvrealtor.com 13117 Highway 9, Boulder Creek
Realtor@CarlaRichmond.com 237 Mt Hermon Road Scotts Valley
Susie Sells Santa Cruz Let Susie’s 40+ Years of Experience in Real Estate and Santa Cruz County Benefit Your Family
Susie Stelle
Broker Associate - DRE #00561000
Mobile: (831) 818-4902 c21sstelle@aol.com 237 Mt Hermon Road Scotts Valley
CENTURY 21 Lori Strusis Broker Associate—DRE #01068586 CRS, CDPE, GRI, ABR, SRES, SFR, EcoBroker
M: (831) 247-7135 lori@loristrusis.com 237 Mt Hermon Road, Scotts Valley
Let me use my experience and knowledge in your sale or purchase.
Kathy y S. Davis
REALTOR ® - DRE #00756266
Mobile: (831) 588-4995 kathy@kathysdavis.com kathysdavis.com 237 Mt Hermon Road Scotts Valley
There is No Substitute for Experience 35+ Years Experience Working with All Types of Real Estate
DEFYING MEDIOCRITY
+
DELIVERING EXTRAORDINARY Jennifer Hicklin
REALTOR® - DRE #02049896
M: (831) 210-9617 O: (831) 338-2125 E: JenniferHicklin.c21@gmail.com 13117 Highway 9, Boulder Creek
Showcase, REALTORS®
Friday, March 27, 2020
Lowest Interest Rates In history.
Because of the Corona Virus and the central banks response, set the Baby Boomer Generation up for a Once In a Lifetime Advantage! By Donald Dimitruk, RFC ®, RMA
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ower interest rates mean that smaller “Deferred Payments” of a Reverse Mortgage will leave more home equity for you and your family. This is a golden opportunity to lock in the lowest interest rate on fixed programs and the lowest life cap for adjustable programs since the beginning of the Home Equity Conversion Mortgage program in 1979! If you have been wondering how to maximize your retirement income, the time to get the facts and figures is now, without delay! Most retirement income, in the form of IRAs, 401Ks, Sep IRAs and union pensions combine with Social Security to provide you monthly spendable income for the rest of your life. As the Boomer generation was maturing we, I say “we” because I’m a Boomer too, were burned over and over by the stock market, “Dot Comb Bust”, the government change in business tax structure forcing out pensions and creating IRAs and 401s, the housing crisis of the early 2000s, then the biggest of all, the 2008 Market Melt Down and Real-estate crash Recession. Oh what a bumpy ride it has been! It’s no wonder that many Boomers feel the financial
9 pressure of a retirement plan that doesn’t quite provide the care free retirement life we had hoped and planned for.
Fortunately, home values in Santa Cruz have created wealth in the form of home equity that can be tapped now to supplement retirement income and make life more enjoyable, replenish depleted cash reserves to cover home repairs now and in the future and eliminate monthly mortgage payments and other bills that cause financial stress. Our homes have been our “Silent financial partners” growing in value as we age. Now may be the time to reverse the flow and instead of paying into a mortgage that may have 10 or 15 years payments left, we can eliminate that monthly payment and have our home equity pay us a monthly payment as the home still grows in value year by year, often growing by more than the annual cost of the reverse mortgage! That is a stress relieving concept that can allow us to achieve peace of mind and the security of knowing that we can age in place, comfortably for the rest of our lives. I have a reverse mortgage and I can say from personal experience, that it is a total game changer. I’ve never felt so secure about my home always being my home, the place I want to be. Having access to some of the equity built up in my home is a safety net feature that will allow me to deal with life’s changes on my terms, with the confidence that I am now as prepared as I can be! Donald Dimitruk is a Registered Financial Consultant ® and a Registered Mortgage Advisor and is available for a free consultation about how a reverse mortgage may benefit you at 831-464-6464.
Reverse Mortgage That’s what we do! Trust and Experience are the two most important parts of getting the right mortgage! Use your home equity with NO PAYMENT for LIFE to: • Improve quality of retirement years • Relieve financial stress • Low and No closing cost Jumbo to 4 mil. • Eliminate old debt • Plan for medical needs and in-home care • Create Financial Legacy for family
Call for information and a quote!
Donald Dimitruk 831-464-6464 Clear explanations of exactly how a
Reverse Mortgage can work for you!
• Purchase and Refinance
Celebrating
42
Years in Business!
YOU CAN SHARE THE DREAM
Established in 1978.
Registered Financial Consultant® Registered Mortgage Advisor California Life Agent #Of20144 BRE#10902537 NMLS#232493 Professional Mortgage Associates
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Friday, March 27, 2020
Welcome to the SeConD AnnuAL issue of the Press Banner’s Real estate Superstars! By Cherie La France - Andreson Managing Editor / Director of Advertising
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Vol um e II Mar ch 27, 202 0
t is great pride we bring the you all again this glossy, high quality magazine. With the changes to Scotts Valley and San Lorenzo Valley over the past year alone, we know THOUSANDS of new people are now part of our communities. As “newbies” continue to join our communities, this magazine will help them to know who some of the most successful, accessible and knowledgeable agents are. Real Estate Superstars is a tool for home buyers and sellers to assist in become more familiar with some of the top realtors and their companies so they can make an informed decision on who to work with. With the changes occurring on both our valley’s as we both continue to expand with new homes being built, new families moving in, long-term residents selling their homes and downsizing or moving out of state, there continue to be many changes and a very fluid market. Even with all the building in Scotts Valley we are all woefully short on having enough housing to fill all the needs.
Of course there remains the issue of defining “affordable housing” . $800,000 - $1M+ is not considered affordable by most of us. Discussion surrounding what to do, how to do it, and helping those who need $500,000 home sand under remains a challenge to effectively respond to. In part because the requirements by state, city and building code are increasing the cost of building exponentially! In speaking with a couple of developers, just abiding by the rule to make all homes have solar power in Scotts Valley adds over $30,000 to the build. We are truly bested to have TWO WONDERFUL communities to live in. One thing a knowledgeable realtor can help you with is finding that BEST DEAL, the BEST LENDER, and insure that your purchase is the BEST PURCHASE you can make that will yield an ROI when you’re ready to sell . So enjoy this special magazine, read their stories, and consider recommending one of them to a family or friend or of course, yourself. Remember to check the Real Estate Section in your weekly PRESS BANNER to find new listings, new realtors and awesome opportunities in our communities. Thank you for your readership and advertising support through the years! Contact Cherie Anderson at: cherie@pressbanner.com
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Friday, March 27, 2020
2020 Premium Positions NOW Available!
ROOM Real Estate By Scotts Valley Press Banner Staff
These are PREMIER positions to MAXIMIZE your SALES! This could be your
rs/Sellers!
testimony to Buye
rs!
ture can be you
This Cover Fea
SKYBOX: Runs on the TOP of the RE pages – Excellent BRANDING TOOL! COVER FEATURE: TOP of Real Estate opening page. Half page size allows you to truly SHOWCASE your top listing! BACK COVER: This HALF PAGE Real Estate ad is currently available 1x/month. This the MOST PRIME POSITION we have to offer!
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ounded by local real estate experts Jayson Madani and Maaret Forst, ROOM Real Estate a boutique These are reserved on a FIRST COME, FIRST SERVE basis. real estate agency serving buyers and sellers in the For more details, contact Cherie at: Santa Cruz area where Jayson was born and raised, cherie@pressbanner.com or (831) 438-2500 and where he and his team The Madani Team have sold properties since. With over $130 million in real estate sales and 178 closed transactions in 2019 alone, The Madani Team is consistently ranked as the area’s No. 1 selling real estate team. The team members know the local neighborhoods and communities like the back of their hands, their clients benefit from the agents’ knowledge, experience, and deep network contacts. ROOM Real Estate and The Madani Team’s ultimate goal is to continue building the team and business while sacrificing none of the stellar client service they’ve become You’ve worked hard alllife your lifelife and here is orked hard You’ve worked all your hard all your and here and here isthe isthe the known for. Room Real Estate: raising the bar on the Santa woman that can help you fulfill your dream. that can woman help that you can fulfill help you your fulfill your dream. dream. Cruz County real estate scene.
Are youyou ready forfor your ready Are for your ready your dream lifelife vacation vacation dream vacation life dream still employed or or not? – still –employed – still employed or not? not?
Gail is up on on all all thethe current real estate law, up on all Gail the is up current real current estate real estate law, law, over 40 years of experience, has over 40has years has over of 40 experience, years of experience, certified graduate thethe Real Estate Institute, graduate certified from graduate thefrom Real from Estate Real Estate Institute, Institute, a Certified Residential Specialist, Certified Residential a Certified Residential Specialist, Specialist, Buyer’s Agent, AccreditedAccredited Buyer’s Accredited Agent, Buyer’s Agent, & Senior Real Estate Specialist. & Senior Real &Estate Senior Real Specialist. Estate Specialist. Great credentials a history of of reat credentials Great credentials and a and history and a history of personal service, compassion, personal service, personal compassion, service, compassion, attention to– details – a–perfect fitas as as aa a ttentionand to and details attention to a details perfect a perfect fit fit pro-active in your pursuit paradise. ive partner pro-active in partner your partner pursuit in your pursuit of of paradise. of paradise.
Call Gail LoBello to to achieve your dream today!! l LoBello Call to Gail achieve LoBello your achieve dream your dream today!! today!!
Gail LoBello, Broker/Owner Gail LoBello, Gail LoBello, Broker/Owner Broker/Owner CRS, GRI,GRI, SRES, REALTOR ABR, CRS, ABR, GRI, ABR, SRES, CRS, REALTOR SRES, REALTOR
GLReal Crown Real Estate, Inc.Inc. GL Crown GL Crown Estate, Real Estate, Inc. 831.462.4825 831.462.4825 831.462.4825 GailLoBello@sbcglobal.net GailLoBello@sbcglobal.net GailLoBello@sbcglobal.net
www.GailLoBello.com www.GailLoBello.com www.GailLoBello.com DREDRE #00523219 DRE #00523219 #00523219
“During Coronavirus we at the ROOM Real Estate and The Madani Team are here for you. Please don’t hesitate to reach out to us for any assistance, real estate related or other. Although our offices are closed for public, we keep working hard behind the scenes selling real estate with all the modern technologies and tools we have at hand. Stay healthy out there!” -Jayson, Maaret and The Madani Team
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Room Room Real Real Estate: Estate: Raising Raising the the bar bar on on the the Santa Santa Cruz Cruz County County real real estate estate scene. scene.
The Madani Team is the #1 selling team The Madani Team is the #1 selling team in Santa Cruz since 2015 in Santa Cruz since 2015 831-234-6683 831-234-6683 roomsantacruz.com roomsantacruz.com #01431948 #01431948
Friday, March 27, 2020