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experience
design decorate style
...from stopping power to shopping power...
windows & instore
Retail Visual Merchanding Manager - maternity cover ECCO Sko A/S, Industrivej 5, 6261 Bredebro
Strategy, development, drafting and distribution of all VM communications to secure global alignment and strong global usability
• development of VM concepts for all campaigns and recommendations • increase the value of the brand image through consistent global presentation • ensure sales and targets are included and considered in VM guidelines • create new displays & design elements for windows and in-store • development of POS material to support activations and promotions • development of store interior/ VM ‘new store approach’ • training and development
window development
Q1element inspiration W21 “retail” version: replaceable “sole & items” matching each window campaign...
slim metal framework
ALL SEASON USE
WINDOW CAMPAIGNS: UNITY, ARENA, B PLATFORM LAUNCHES KIDS ACCESSORIES
table with frame top
inspiration
inspiration
inspiration
inspiration
WINDOW OVERVIEW Q1
UNITY & ARENA SS18
1
6
9
14
19
24
27
window development
AW17 SEASON Overall Concept / Theme: “life in natural motion of energy”
natural
motion energy
DRIVE soft1
DRIVE track25
MOVE crossx & shape
guideline development SEASONAL
VM STANDARDS CELEBRATION UNITY DEC17
1
VISUAL MERCHANDISING GUIDELINES RETAIL STORES
guideline development GENERIC
guideline development NEW CONCEPT
VISUAL MERCHANDISING GUIDELINE PRIME CONCEPT
concept development NEW APPROACH
Mid-floor
ecco
exploration
Mid-floor
ecco
exploration
Shelving
ecco
exploration
Props
ecco
exploration
Wall
ecco
exploration
International Visual Merchandising Manager Change Lingerie A/S, Farum Gydevej 73, 3520 Farum
• development of Visual Merchandising Campaigns as well as POS-elements • development of Corporate Basic Visual Merchandising Guidebook • development of Corporate Visual Merchandising Golden Rulesbook • development of Corporate Seasonal Visual Merchandising Guidebook • motivation, inspiration, enthusiasm of teams
campaign development
windows & instore
corporate direction
seasonal campaign EXAMPLE
OUR CHANGE HOUSE & ATMOSPHERE
57
OUR CHANGE HOUSE & ATMOSPHERE
Get the consumer into the store The storefront is the first the consumer sees. It represents our brand personality. The window plays a very important role in attracting consumers’ interest and lead them into the store.
OURCorporateBASIC VISUALMERCHANDISING GUIDE book
“lead the consumer into the store”
instore 1. period...
Change Lingerie
PLANNING O
Strong focus points guides consumers through the store.
from window
CONSUMERFLO
4.4.2 Consumerflow - Visual Lines
When the consumer is inside the store, the rou through the area can be affected by the use of visual merchandising.
to front table
Strong focus points draw consumers through
Point out the visual lines and create focus poi ingly. Visual lines are areas where the consum ically look due to open areas in the store.
A focal point can be made with furniture mod nations, a color or a display.
to counter
to a-wall, etc...
Counter
OURCorporateBASIC VISUALMERCHANDISING GUIDE book
Example “customerflow through the store...
CONSUME
Per
Counter
OURCorporateBASIC VISUALMERCHANDISING GUIDE book
Back wall
Front table
Secondary window
A-wall
Change Lingerie
Top
e it
e
2. period... 2. period...
OUR BASIC VISUAL MERCHANDISING GUIDE BOOK Corporate
visual merchandising guidebook BASIC
OUR CHANGE BRAND & SEASONAL CAMPAIGN
16
OUR BRAND & SEASONAL CAMPAIGN
Campaign Lookbook
OURCorporateBASIC VISUALMERCHANDISING GUIDE book
Outdoor Campaigns
Seasonal Store Campaigns
OUR VISUAL
MERCHANDISING GOLDEN RULES
BOOK
golden rules guideline
1
walL Wall set- up
GOLDEN RULES
36
4.0 WALL SET-UP
4.0 Wall set-up 4.1 4.2 4.3 4.3
How to merchandise all brand walls How to use torsos How to use shelves and where How to merchandiser with - lingerie only - lingerie with acc. (kimono, chemise, shorts, etc.) - lingerie with loungewear
744+1116+744 CPN:CHA-FT717
OUR VISUAL MERCHANDISING GOLDEN RULES book
Hang the frames directly on the wall
OUR VISUAL MERCHANDISING GOLDEN RULES book
On Charade bran Change programs - shape c - shape w - silk kni - silk kni - wool - accesso
OUR
Corporate
SEASONAL
VISUAL MERCHANDISING GUIDE BOOK
seasonal guideline
window
Video How to set-up a perfect seasonal campaign window
Click on pl perfect Sea
1
Step no1. - Strib the window Start undressing the manne quins...
Click on play, to watch; Step no1. - how to set up a perfect Seasonal Campaign Window - video.
2
Step no2. - Cle Window all-ro
OUR CHANGE SEASONAL VIDEO DROPS
25
CHANGE SEASONAL VIDEO DROPS
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
OUR CHANGE SEASONAL VIDEO DROPS
27
CHANGE SEASONAL VIDEO DROPS
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
a-wall
Video How to set-up a perfect seasonal campaign a-wall
Click o fect Se
Click on play, to watch; Step no1-7. - how to set up a perfect Seasonal Campaign A-wall - video.
Creative Freelance assignments Copenhagen - Area
• creative & visual Interior managing projcets • styling & photographical projects, layout, & structure • book layout & illustrations • visual identity • photo, imagebook, graphics, illustrations, paintings & crafts
freela
ance
freelance EXAMPLE click here to see video:
Visual Merchandising Project Manager Pandora A/S, Hovedvejen 2, 2600 Glostrup
• development of VM Campaigns as well as POS-elements (News, Fall, Christmas & Valentines) • development of Flower Guideline (inspiration, procedures, illustration & describtion) • development of POS guideline (inspiration, procedures, illustration & describtion) • contact to vendors (DK/ China) in regards to VM-pos material purchase & order
pand
dora
experience EXAMPLE click here to see video:
Visual Merchandising Concept Manager Villa Collection, Slotsgade 27, 9000 Ă…lborg
• development of franchise store interior concept on the visual part • development & maintenance of concept manual, VM manual & guidelines as well as interior suggestions in regards to store establishments • development of visual line (packing/ wrapping, signingprogram, product folders, etc.)
villa col
llection
experience EXAMPLE click here to see video: 1
2
Interior Consultant/ VM Manager Jytte Demuth Boligindretning A/S, Strandvejen 60, 2900 Hellerup
• assisting clients reaching their home interior dreams/ objectives through product knowledge, creative interior suggestions in regards to home, summerhouse and hotel owners
• day-to-day store interior design/ VM store performance - 1000 km2 interior house as well as development/ implementation of VM-yearplan; windows & in-store
jytte de
emuth
experience EXAMPLE click here to see video:
1. Interior Ikea, Nybrovej 2, 2820 Gentofte
• personnel responsible for the Interior department - Showroom • store interior design / VM in house; preparing, store interior design, implementation of floorplan changes (campaigns, showroom, homes and departments) • commercial Review (‘outside’ judgment of strategic interior plan contra store
ike
ea
experience EXAMPLE click here to see video:
Visual Merchandiser Magasin dĂş Nord, Kongens Nytorv 13, 1095 Copenhagen K
• responsible home & houseware - 3.floor • coordination of store interior design and product presentationbook • maintenance of Magasin’s visual concepts • planning and implementation of campaigns, activities, events as well as extensive rebuild of the entire - 3. floor
mag
gasin
experience EXAMPLE click here to see video:
Free Agent/ VM-Consulent Visual Merchandising, Copenhagen
• assisting clients with inspiration, creativity, structure, method, strenghtened product presentation • VM concept, strategic yearplan, manual, guideline, showroom, national/ international fairs, store openings; development, design, coordination and implementation • pos-element development, vendor sourcing, coordination and ordering • projectleading, coordination, coaching, training, follow-up
free a
agent
amo
okka
free agent EXAMPLE click here to see video:
men
nu as
free agent EXAMPLE click here to see video:
babu
ushka
free agent EXAMPLE click here to see video:
ic com
mpany’s
free agent EXAMPLE click here to see video:
dyrber
rg kern
free agent EXAMPLE click here to see video:
artic
cles
free agent EXAMPLE click here to see video:
Visual Merchandising Coordinator Redgreen A/S, Niels Bohrs Vej 17, Stilling, 8660 Skanderborg
• implementation of VM at Redgreen’s flagship stores on Sealand • selected as the Creator (& developer) of a brand new central controlled, international visual merchandising concept (VMC) - focus on windows (& in-store campaign activities) • responsible for VM of international fairs in Germany as well leading of Redgreens vm-team
red g
green
experience EXAMPLE click here to see video:
Store Design Department, Store Designer Crate & Barrel, 646 N. Michigan Avenue, Chicago, Illinois 60611 - USA
• management responsible increasing sales through Store Design & Visual Merchandising • sales review - on a daily, weekly and monthly basis
crate an
nd barrel
experience EXAMPLE click here to see video:
Decorator/ VM - “Reward Apprentice” Magasin dú Nord, Kongens Nytorv 13, 1095 Copenhagen K, Denmark
experience EXAMPLE click here to see video:
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erregaard
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k you