AW17 SEASON Overall Concept / Theme: “life in natural motion of energy”
natural
motion energy
DRIVE soft1
DRIVE track25
MOVE crossx & shape
2017 TIMELINE & PROPOSAL AUTUMN SEASONAL PLAN
WINDOWS
DRIVE soft1
Soft1 f l exib & t f le so . ..
key: soft flexible light
leather
feeling like coming home
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
SOFT1 feeling light soft & flexible
feeling like coming home
window shoe riser
instore shoe riser SOFT1 feeling light soft & flexible
DRIVE Track 25
comfort all day outstanding grip
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
window shoe riser
instore shoe riser
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
round the clock
round the clock
All day Comfort
TRACK 25 ANNIVERSARY All day comfort
round the clock
All day Comfort
All day Comfort
TRACK 25 ANNIVERSARY All day comfort
TRACK 25 ANNIVERSARY All day comfort
MOVE crossx & shape
TWO GENERATIONS MEET Lifestyle sneaker and handcrafted upper.
TECHNOLOGY CONTEMPORARY
A classic 1980’s designed shoe, reengineered for 2017. Traditional shoemaking methodology combined with modern technology. Hand stitched moccasin looking upper meets sleek, modern looking sneaker sole
SHOEMAKING CRAFTMANSHIP HERITAGE
COMFORT
CROSS X generations meet
CROSS X generations meet
CROSS X generations meet
stitching...
CROSS X generations meet
CROSS X generations meet
CROSS X generations meet
stitching...
window shoe riser
instore shoe riser
CROSS X generations meet
AW17 SEASON ELEMENTS “window display element”
DRIVE soft1
DRIVE track25
MOVE crossx & shape
elements
AW17 SEASON ELEMENTS “window display element/ shoe riser”
lightness
AW17 SEASON ELEMENTS “window display element/ shoe riser”
comfort
AW17 SEASON ELEMENTS “window display element/ shoe riser”
stiching
window display element
Key benefits: - flexible & easy to use & set-up - easy to change into new campaign expression theme - reuse through entire campaign season - cost, quality & finish efficient