Key learnings

VISUAL MERCHANDISING new approach project

describtion of vm new approach project Project objectives 1. Create a new visual merchandising concept for Unity/ Unity Upgrade concept stores thereby 2. Being more commercial agile at the point of sale 3. Incoorporate Vougue 2 findings in VM new approach project:

Exterior appearance

- need to have FFCM styles visible from the outside

- need to find a way to train store staff to become (basic) visual managers. If needed: test different set-ups and “let numbers talk�

Functional design

- VM development to tell brand story table placement and interaction with the walls

- play with different heights to break symmetry

- new VM rules and use as sense check of all

Emotional design

- break the clinical appearance

- break symmetry

- curated displays

our key top findings LONDON STORE SAFARI that we have learned...

semi-open windows

semi-open window

Nice clean way for a semi open window, to have various fixture/ podiums and hights to work with - can work from both sides

Nice way for a semi open window, to capture the attention by color graphic shaped element

Could also use backside...

Great window element...

Nice way for a semi open window, to have a table, which can also be used from the inside as a display

Nice way for a semi open window, to have a movable frame for image or other relevant material...

Color framed window/ simple clean elements to work with...

instore

instore inspiration

Nice open way for a catwalk presentation and use of fixtures/ podiums - from window to entrance to all round instore presentation...

Fixture/ podium in different shapes, hights to build and work with...

Fun shapes...

Impressive showcase table in large space and use of great natural and rustic material....

Using leather with a meaning, not “just hanging� hides somewhere...

Dressing room – store becomes third place, after home & work‌

Nice integration of leather with a meaning and natural material = creates atmosphere

Nice way to lift wall presentation also inspiration for new way to add wider wall section shelves...

Really flexible table Different level, good eyelevel, nice material, good story telling opportunitie storage

Little “coasters� highlighting small leather goods in a nice but impactful way

An interesting living room feaure to mix in the white clinical store invironment

Keep it simple - presentation!

Dark wood to brake the white and clinical look...

One unit wall brake...

Great way of highlighting the product via a colored frame...

Fun wall and fixture/ podium unit...

Great way to tell the stoytell on wall...

Nice wall frame brake for brand logo, products and image...

Curated display on the wall tells a story and gives inspiration = story telling tool

Products have space to come alive,Floor and walls are working together

Nice wall frame brake for clean presentation...

Colorful unit instore...

All one instore story zone...

brand&comm.

brand & comm. inspiration

Simple element to lift product...

Great brand statement on entrance wall. Brand story, maybe handwritten even nicer

Great gallery wall and brand story on store wall...

Customization via embossing – great way to tell brand story, provide experience and be unique to the customer

Shoe tags are simple and can provide great additional information

Leather tags are simple and can provide great additional information of material etc...

Organic “raw� material breathe and gives the authentic (quality/ prime) instore feeling & expression...

Simple sign element...

thank you!