VISUAL MERCHANDISING new approach project
describtion of vm new approach project Project objectives 1. Create a new visual merchandising concept for Unity/ Unity Upgrade concept stores thereby 2. Being more commercial agile at the point of sale 3. Incoorporate Vougue 2 findings in VM new approach project: Exterior appearance - need to have FFCM styles visible from the outside - need to find a way to train store staff to become (basic) visual managers. If needed: test different set-ups and “let numbers talk� Functional design - VM development to tell brand story table placement and interaction with the walls - play with different heights to break symmetry - new VM rules and use as sense check of all Emotional design - break the clinical appearance - break symmetry - curated displays
our key top findings LONDON STORE SAFARI that we have learned...
semi-open windows
semi-open window
Nice clean way for a semi open window, to have various fixture/ podiums and hights to work with - can work from both sides
Nice way for a semi open window, to capture the attention by color graphic shaped element
Could also use backside...
Great window element...
Nice way for a semi open window, to have a table, which can also be used from the inside as a display
Nice way for a semi open window, to have a movable frame for image or other relevant material...
Color framed window/ simple clean elements to work with...
instore
instore inspiration
Nice open way for a catwalk presentation and use of fixtures/ podiums - from window to entrance to all round instore presentation...
Fixture/ podium in different shapes, hights to build and work with...
Fun shapes...
Impressive showcase table in large space and use of great natural and rustic material....
Using leather with a meaning, not “just hanging� hides somewhere...
Dressing room – store becomes third place, after home & work‌
Nice integration of leather with a meaning and natural material = creates atmosphere
Nice way to lift wall presentation also inspiration for new way to add wider wall section shelves...
Really flexible table Different level, good eyelevel, nice material, good story telling opportunitie storage
Little “coasters� highlighting small leather goods in a nice but impactful way
An interesting living room feaure to mix in the white clinical store invironment
Keep it simple - presentation!
Dark wood to brake the white and clinical look...
One unit wall brake...
Great way of highlighting the product via a colored frame...
Fun wall and fixture/ podium unit...
Great way to tell the stoytell on wall...
Nice wall frame brake for brand logo, products and image...
Curated display on the wall tells a story and gives inspiration = story telling tool
Products have space to come alive,Floor and walls are working together
Nice wall frame brake for clean presentation...
Colorful unit instore...
All one instore story zone...
brand&comm.
brand & comm. inspiration
Simple element to lift product...
Great brand statement on entrance wall. Brand story, maybe handwritten even nicer
Great gallery wall and brand story on store wall...
Customization via embossing – great way to tell brand story, provide experience and be unique to the customer
Shoe tags are simple and can provide great additional information
Leather tags are simple and can provide great additional information of material etc...
Organic “raw� material breathe and gives the authentic (quality/ prime) instore feeling & expression...
Simple sign element...
thank you!