Targeting Customers in Retail Establishments
Target Your Market In the Store ● Understanding your target market is more than just having people answer a few questions.
● Identifying customer behavior while in the store gives you insight into shopping behaviors.
● You can see what works and what doesn’t with valuable panel feedback.
Get Interactive Answers to Marketing Questions ● When you engage panelists in your store, you can get specific answers to your research questions.
● Get feedback about your marketing and advertising products.
● See which ads work, what displays are attracting customers, and get a better feel for your future marketing needs.
Get Answers from Interested Panelists ● Mobile research allows you to get answers from an engaged audience.
● You will get more accurate results from people who want to actively participate.
● Each panelist has an incentive to provide you with the best answers to your research questions.
The Right Panelists for Your Survey ● Surveys on the go give you access to panelists who will travel to your location.
● Mobile research gives you interactive capabilities, so you can get information as they shop.
● Your panelists will be people who want to shop in your store, and who are likely to buy your products.
Tailor Your Survey ● You can create surveys that ask questions about how your products are used.
● Use videos, pictures, and other tools to create a better survey experience.
● Ask specific questions that you can’t ask with a landline survey.
Get Qualified Responses ● Asking a panelist to remember a shopping experience doesn’t get the best answers.
● Surveying a customer during a shopping experience gives you qualified answers.
● Get better insights by engaging panelists as they shop instead of asking them to remember what they saw.
Save Money with Mobile Research ● App based surveys save you money by eliminating the cost of landline surveys.
● You won’t have to pay for answers that come from unqualified respondents.
● Get a better ROI for your survey dollar.
Get the Answers You Need ● Don’t rely on antiquated landline surveys.
● Pinpoint customer behavior down to the shopping aisle location experience.
● Get answers about your products, packaging, and shopping experience that add value to your marketing research.
Contact Us ● www.mfour.com ● 714-754-1234 ● mobile@mfour.com ● www.facebook.com/mfourmobileresearch
● www.twitter.com/mfourmobile
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Description â—? If you are tired of the results from landline surveys, using surveys on the go from MFour can help reach your customers during their shopping experience. This gives you much better data compared to landline surveys. Engaged customers offer much better data than customers who shopped at your retail establishment days or even weeks ago.