Trackers Need The Mobile Response
Trackers To Integrate Surveys on the Go To Get Better Data
Tracking studies are so important for companies - they give insight into what all brands need to know: ➢ ➢ ➢
How aware are customers of the company? How often do customers use the company? How do customers feel about the company?
In this day and age, more and more
mobile is moving
online panels, which have been designed to be used on desktops, are being taken on mobile devices
– by a whopping 25%. But many tracking studies don’t utilize or customize their panels
knowing this knowledge. On the next few pages we are going to explore all the reasons why it’s important for schedule tracker studies to use Surveys on the Go mobile panels.
end clients
Everyone is getting more mobile and it is happening faster and faster. Clients who know this are making sure that a sizable amount of their tracker data is coming from the mobile audience. These mobile panels are the people that are currently dialed into the company at that very moment – sometimes they are, literally, at the company’s location.
specific audiences The Surveys on the Go mobile
app
largest
has
the
exclusively
mobile panel.
They also have a high response
rate
from
demographics that tend
to be harder to reach. Specifically
Hispanic,
African American, and younger respondents.
high response rate Within an hour of launching trackers on Surveys on the Go, the app gets a 25% response rate. That is incredible. With tradition trackers having to wait
for respondents to get home and check their emails – it’s easy to see why incorporating mobile panels can help you get your data faster.
Surveys on the Go isn’t short on
direct reporting
reasons why trackers should include their mobile panel, but one of the greatest
reasons
is
the
direct
reporting. With the use of an Application Programming Interface, Surveys on the Go can report directly through the clients current systems. With no extra steps, the mobile data will be complied with the rest of the traditional panel data.
surveys on the go Trackers are currently using about 2030% mobile only respondents and that number is likely to keep increasing. Surveys on the Go is making it possible for companies to be able to reach out to their customers when they
are actually visiting their establishment. That
kind
unbeatable.
of
real
time
data
is
Everyone is becoming more comfortable
with
mobile
technology and using it in their daily lives. Every year this trend is going to spread - companies looking to stay on the cutting edge are
going to need to utilize this new technology. Mobile response times will get faster and clients will see the benefits of real time panels.
mobile is the future
714 754 1234 http://mfour.com/
mfour created Surveys on the Go while at a pub. A handful of researches decided that there should be an app that could poll customers in real time – what better way to get the most accurate data about your business than from your clients as
they are patronizing your establishment.