Looking Back

Following our MG Midget theme this month, we thought we’d look back at a selection of adverts that were used to promote the Midget. From the Black and white adverts of the MkI which featured in various issues of Safety Fast! in 1962, to one of the final colour adverts promoting the rubber bumper MkIV before the factory closure in 1980.

The official publication of The MG Car Club Incorporating ‘The M.G. Magazine’, ‘The Sports Car’ and ‘Brooklands Track and Air’, Safety Fast! Copyright MG Car Club 2019 Copyright MG Car Club 2021

Editor: Andy Knott 01235 849730 / 01235 555552 andyknott@mgcc.co.uk Deputy Editor: Colin Grant 01235 849733 colingrant@mgcc.co.uk Editorial Committee: Andy Knott, Colin Grant, Adam Sloman Andy Knott, Colin Grant PR and Communications: Jade Beckett 01233 849731Advertising: Hine Marketing 01452 730770 Advertising: Hine Marketing 01452 730770Published by: Hine Marketing, Hill Farm Studios, Wainlodes Published by: Hine Marketing, Hill Farm Studios, Wainlodes Lane, Bishops Norton Glos, GL2 9LN. Tel: 01452 730770 Lane, Bishops Norton Glos, GL2 9LN. Tel: 01452 730770 Distributed by: Air Business. Merlin Centre, 4 The, Acrewood Distributed by: Air Business. Merlin Centre, 4 The, Acrewood Way, St Albans AL4 0JY Tel: 01727 890600 Way, St Albans AL4 0JY Tel: 01727 890600 President: John Day President: John DayVice Presidents: Ron Gammons, Peter Best, Ian Quarrington, Vice Presidents: Ron Gammons, Don Hayter, Peter Best, Bill Bill Silcock Silcock. Chairman: Dave Tynan Chairman: Dave TynanVice Chairman: Peter Cook Vice Chairman: George WilderTreasurer: David Rainsbury Treasurer: Richard ColstonDirectors: Howard Gosling, Roy Locock, Colin Withers, Directors: Dave Saunders, Peter Opie and Peter CookLorraine Noble-Thompson Company Secretary: Colin GrantStaff Members: Andy Knott (01235 849730), Liz Allsworth (Membership Secretary 01235 849734), Mark Baulch (Motorsport Staff Members: Adam Sloman (General Manager 01235 849732), 07554 160840), Colin Grant (01235 849733) and Gemma Bray John Hutchison (Competitions Secretary 01235 849738), (Communications Administrator) Andy Knott (01235 849730), Lauran Gallacher (Assistant General Manager 01235 849735), Liz Allsworth (Membership Secretary Honorary Members: Michael Allison, Ron Gammons, Peter Best, 01235 849734), Colin Grant (01235 849733), Jade Beckett John Quenby, Paddy Hopkirk, Norman Ewing, Rob Oldaker, (01233 849731), Cherina Scarrott (Finance Officer 01235 Steve Hanegan, Gerry McGovern, Ann Hawke, John Dutton, 849736) and Ineke Sherman (Merchandise 01235 849737) John Day, Julian White, Bill Silcock. Honorary Members: Michael Allison, Ron Gammons, Peter Best, Company limited by guarantee Don Hayter, John Quenby, Sir Stirling Moss, Paddy Hopkirk, The Club, as a corporate body established as the MG Car Club Norman Ewing, Piers Hubbard, Rob Oldaker, Steve Hanegan, Limited, is a company limited by guarantee. Every member of the Gerry McGovern, June Wallis, Ann Hawke, John Dutton, John Day, Club undertakes to contribute to the assets of the Club in the Julian White, Bill Silcock. event of its being wound up while he is a member, or within one year after he ceases to be a member, for payment of the debts Company limited by guarantee and liabilities of the Club contracted before he ceases to be a The Club, as a corporate body established as the MG Car Club member, and the costs, charges and expenses of winding up, Limited, is a company limited by guarantee. Every member of the and for the adjustment of the rights of the contributors among Club undertakes to contribute to the assets of the Club in the themselves, such amount as may be required, not exceeding event of its being wound up while he is a member, or within one one pound. year after he ceases to be a member, for payment of the debts Whilst every effort has been made to ensure the accuracy of and liabilities of the Club contracted before he ceases to be a information at the time of going to press, neither The Publisher member, and the costs, charges and expenses of winding up, (herein referred to as Hine Marketing), the Editor, nor the MG and for the adjustment of the rights of the contributors among Car Club can accept any responsibility or loss occasioned to any themselves, such amount as may be required, not exceeding person acting or refraining from action as a result of any material one pound. in the publication. The opinions of authors are their own and Hine Whilst every effort has been made to ensure the accuracy of Marketing, the Editor and the MG Car Club are not bound to agree information at the time of going to press, neither The Publisher with opinions expressed herein. Reproduction in whole or in part (herein referred to as Hine Marketing), the Editor, nor the MG without written permission is prohibited. Safety Fast! and The MG Car Club can accept any responsibility or loss occasioned to any Car Club badge are protected through trademark registration in person acting or refraining from action as a result of any material the UK and in the foreign countries where Safety Fast! circulates. in the publication. The opinions of authors are their own and Hine Readers are warned that if they attempt any mechanical or other Marketing, the Editor and the MG Car Club are not bound to agree modifications or methods referred to herein, they do so at their own with opinions expressed herein. Reproduction in whole or in part risk and no liability will attach to the MG Car Club, the Editor nor without written permission is prohibited. Safety Fast! and The MG Hine Marketing. Neither shall the MG Car Club, the Editor nor Hine Car Club badge are protected through trademark registration in Marketing have any responsibility for the accuracy of the content of the UK and in the foreign countries where Safety Fast! circulates. the editorial, neither the content of any advertisement published in Readers are warned that if they attempt any mechanical or other Safety Fast! modifications or methods referred to herein, they do so at their own It should be noted that neither Hine Marketing, the Editor, nor the MG risk and no liability will attach to the MG Car Club, the Editor nor Car Club make any recommendation in respect of any goods and/ Hine Marketing. Neither shall the MG Car Club, the Editor nor Hine or services advertised or featured in this issue. It is the responsibility Marketing have any responsibility for the accuracy of the content of of readers to satisfy themselves that the goods or services offered or the editorial, neither the content of any advertisement published in referred to are bona fide and in no instance shall Hine Marketing, Safety Fast! the Editor or the MG Car Club be held responsible for the quality or It should be noted that neither Hine Marketing, the Editor, nor the MG suitability of any such items. Car Club make any recommendation in respect of any goods and/ or services advertised or featured in this issue. It is the responsibility of readers to satisfy themselves that the goods or services offered or referred to are bona fide and in no instance shall Hine Marketing, the Editor or the MG Car Club be held responsible for the quality or suitability of any such items.