Highlights of the H.i.L.i.F. | Issue 02 | May 2020

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creative communications

0202 YAM

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Witness the best of both worlds with Jaylin Randolph as one of Lynchburg's local music artists, JiggyM.

PUBLISHED BY MG STUDIOS

HIGHLIGHTS OF THE H.I.L.I.F.

CREATIVE COMMUNICATIONS Issue 02 | May 2020

OUR STAFF Photographer & Managing Editor Megan Guzik

Editorial Staff Blake Phillips Josh Propst

Contributors

Dear Artists, Welcome to our second issue of Creative Communications: an artistic publication in collaboration with local artists. Our hope for our readers is that with every turn of the page you gain inspiration towards your ambitions in your creative life! Dive into the deep world of 'The Arts' and get to know your local arts community!

Jaylin Randolph Nikos Hawkins

LET'S COLLABORATE! Want to become a part of this growing publication and share your creative voice? We are now accepting inquiries from artists and art related companies to be a part of our Summer Catalog!

WHO WE ARE Creative Communications is an open community to those who identify within an artistic field of work! Explore and collaborate with local creatives in Virginia and surrounding areas. Our hope with this network is to enforce a unification of practicing artists and highlighting the works of rising creatives within our community! As you engage with this network we encourage you to reach out to fellow creators and share your passions!

Contact us at general.creativecommunications@gmail.com

FOLLOW US Facebook Page @mg.creativecommunications Instagram @_creativecommunications @__mgstudios Issuu issuu.com/mgstudios

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& Megan Guzik ff a t S e v i t a e r C

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Which came first: The Jay or The Jig???

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Jaylin gives us the full backstory on how he created the face of his brand and the reasoning behind it.

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Music Memory: Creating a Moment that Lasts in Time Music can trigger a memory in anyone, just listen to JiggyM.

Insta Tips with Insta Results 5 pro tips from a social media and communications guru! Learn how to navigate your brand better!

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Show Love Man We Gonna Show It Back Jaylin speaks on his community and how he makes a difference.

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Jaylin Randolph The Bio Jaylin Randolph, a Lynchburg, Virginia native, is a locally known music artist in Central Virginia.

Although some may not recognize him for his given name, many recognize Jaylin for his stage name: JiggyM. Jaylin's brand and persona as a rapper, entertainer, and entrepreneur is known for it's promotion of unity and positivity which has led to his success as an innovative leader and content creator for various communities in Lynchburg and surrounding areas.

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One of Jaylin's many sections of his brand: H.i.L.i.F. (Here I Live In Fun)* works alongside major organizations such as The Lynchburg Community Market, Lynchburg Beacon of Hope, and Lynchburg City Schools.

Jaylin has created multiple different campaigns with these organizations and H.i.L.i.F. to target specific audiences such as youth and their families in promoting healthy living & eating, positive decision making, and preparation for higher education.

For more information on H.i.L.i.F. please refer to page 14

Jaylin continually strives to entertain and teach us with his character, JiggyM ,which has become a major influencer in today's local Virginian communities.

Always looking to make the world a better place, JiggyM finds a way to put a smile on his audience's face.

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Jaylin & Jiggy Whether you know him as Jaylin Randolph or JiggyM; both Jaylin and Jiggy are one in the same. While Jaylin is the mastermind behind his creative content, JiggyM has become the face to his brand.

"Jaylin is the reason the moment exists because he is the one who creates them. It's him handling the tedious day to day work that allows JiggyM to enjoy his time."

It wasn't always JiggyM that became the duality of Jaylin's persona. Growing up Jaylin was known as Jay Rock.

(That's what his Uncles used to call him.)

But when he sat with his friends on his front porch in eleventh grade he found his official name.

"I was with my friends on the porch rappin' and I decided I wanted something different, something new. " After a couple of tries on online name generators; JiggyM was born! "I tried the first time and it came up with Jiggy something, and I was like 'nah don't like that' so I did it again and it came up with something Murda and I thought 'Ahh! That's it: Jiggy Murda.'"

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But the changes didn't stop there, obviously.

Jaylin started creating his music, which became a serious part of his life, and with that, his music took on a serious tone. He started creating content that would appeal to a wide range audience. He wasn't looking for any limitations to his music career and so he made the final change to his brand which is now JiggyM. "Jiggy M was born because I knew that people weren't going to take me seriously if my name was Jiggy Murda. So that's how the change came about, simply because I wanted to be taken seriously."

Even though JiggyM has become the new serious name to Jaylin's brand, JiggyM continues to promote a energetic, positive and amusing lifestyle through his music and entertaining short videos which can sometimes be described as anything but serious.

All in all, Jaylin and Jiggy share the same outlooks on life, content, and career. "Both Jaylin and Jiggy share the same goals: to make an amazing difference in any way that we can and to inspire others to do the same."

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"I want my music to be a window of nostalgia for the ones who need it...

Making Memories Through Music

"It's a dancer's world!

It's bigger than life!"

Why do we listen to music? The motive is constantly changing whether it be we want to aid or suppress an emotion we have, get ourselves hyped up to go to the gym, or even just get lost in the moment.

There are different playlists for our moods and actions as we go about our every day lives.

Music artists keep these motives in mind all the time when creating so that they can reach their desired audience by simply asking themselves questions like "What do I want my audience to feel or experience when listening to my sound?" or "What am I trying to accomplish when I create my music?"

For Jaylin, his music is meant to make memories!

"I want the music I make to be moments in life for my listeners," says Jaylin, "I want it [my music] to be a window of nostalgia."

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Jaylin's sounds are unique in the fact that they are meant to represent a moment in time that can have a personalized message to the listener. He is constantly creating memories for his audience to either reflect on or make in the moment.

"I make memories [with my music], whether it be a memory of a loved one, a loss, or just having a good time."

You may be wondering, what do 'moments in time' sound like? Jaylin describes his sound as a mixture of multiple different genres and styles of music, because you can't just have one!

"If we are talking about production, imagine Funk mixed with Afro Beat, Trap, Reggae, and Punk. Then I put my goofy face in front of it.

That's my music."

For some, that might be a lot to imagine...mixing together multiple music genres into a unique sound almost resembles being a master chef!

But why read when you could listen? Let the music speak for itself. Let it inspire you and create new memories. [see next page]

"I want my music to reflect a moment in time."

LIVE from The White Hart Cafe 7

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Catching a Vibe

With a big brand comes big influence! Jaylin looks to a wide range of artists, memories, and family in order to create. His mom, being his biggest supporter, is one of the reasons why he creates. "She designed all of my sauce. She's annoying as hell, but she's the reason I'm the man I am today."

Certain artists such as Pharrell Williams, Timbaland, Childish Gambino, Tyler the Creator, and Tupac are only a few of the many music artists that inspire the sound and personality of JiggyM, but it's the moments in life that are Jaylin's biggest motive to create.

"My biggest influence is life! I draw so much from experiences and that's what fuels the way that I make music and design my media."

"My biggest influence is life! I draw so much from experience and that's what fuels the way..."

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"I am heavily passionate about communications and social media," says Jaylin, "it's the newest way that we are all taking in and retaining information."

Jaylin always takes the internet, especially social media, into account when creating his campaigns and events. "I always organize what I am doing with keeping social media in mind. One of the intentions behind all of my projects is to make them go viral and reach a massive audience."

Social media not only provides a creative outlet for artists, like Jaylin, in order for them to express themselves and share their content, but it also provides the viewer an experience that can be catered towards their personal likes and beliefs.

"With the brand that I created, social media was the quickest way to express it, and that's where everything that I do has stemmed from; and that is where it will grow from."

We, as viewers, and participants of the virtual world, are able to access multitudes of various content that can create a sort of sense of "community" or provoke us emotionally and physically just by watching a video or streaming music.

It is because of factors like these, Jaylin tries to make his content reflect the emotions that his viewers are feeling. "In order to reach out to an audience you have to connect with them more than just being a face on a screen."

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INSTA TIPS FOR INSTA RESULTS #1 If you don't have a social media account....START ONE NOW!!

Fill your page with interesting information and quality content to start attracting an audience.

#2 Stop trying to find your Niche!

"All I ever hear is “find your Niche!”...“Make sure you know what your Niche is!” But take a look in the mirror!

YOU ARE YOUR NICHE; BE YOURSELF. You are different and that’s why your friends like you. (Hopefully your friends like you.)"

#3 Short Term Action = Long Term Satisfaction!

Follow Jaylin on social media

"What can you do in the next five minutes to improve your career for the next five years? Watching Netflix all night isn't going to help you book those

JiggyM

gigs! Practice, research & perfect your craft!"

#4 Apply the Remix Theory: "Find people who do what you want to do

jiggymofficial

and mirror them. IT'S NOT STEALING; IT'S INSPIRATION."

#5 Unwind in Moderation

jiggymofficial

"It’s a full time job managing a brand. And for real, if you are trying to start a brand, you probably already have a full time job (or something close to it). Burn outs will

jiggymofficial

tear you down, so take every Saturday night off or have a Sunday breakfast and Brunch ritual. Design days that allow you to hit that refresh button, because you will need it!"

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#SHOWLOVE CAMPAIGN The Show Love Campaign, inspired by early 2000's hip hop artists, gives an ode to the authenticity and originality which came with their style and music.

A collaborative project with Blackwater Branding [Nikos Hawkins] and Opportunity Lynchburg, Jaylin launched a video project which started off as a way to highlight Virginia tourism (showcasing places around Lynchburg such as The Virginian Hotel, Speakertree, and of course, the Virginia Love Sign: all located in downtown Lynchburg). Eventually what started off small, developed into a something much more; as most of Jaylin's projects tend to do.

Show Love has worked to give credit to Lynchburg Small Business Owners and it's community members while giving a special thanks and mentions first responders and essential workers at this time during the pandemic. Not only has #showlove been spreading the joy of being a Virginian, but it has also worked as a fundraiser to aid The Community Kitchen (a program ran by LOJMinistries) a program created in order to helpfeed low-income families.

To find out more about how you can be involved and #showlove please visit Jaylin's Facebook Page: @showloveLYH 13

@blackwaterbranding

SHOW LOVE AND WE SHOW IT BACK The Show Love Campaign is only a small part of Jaylin's work in helping out his community. He donates a lot of his time to giving back to the city he grew up in. "I volunteer when needed and I partner with organizations to give back to the youth. I was a kid who grew up in this community and had no outlets; I never felt like there

Jaylin spends a lot of his time doing Philanthropy work; going to schools across VA to give motivational speeches and participate in assemblies and performances that teach kids about growth, healthy decision making, and motivation. "My company: Here I Live In Fun (H.i.L.i.F.), is dedicated to making children's entertainment. I take the music I love to make and design it just for them."

was anything to do. So I will always go out of my way to make sure this current generation doesn’t feel that way. And I will help shape this generation to make sure the next generation doesn’t feel that way.

That’s how I show love… through action and mentor ship!"

www.opportunitylynchburg.com

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LIVE from The White Hart Cafe

THE NEXT BIG THING As we eagerly await the next project from H.i.L.i.F. and JiggyM, Jaylin continues to share bits and pieces of his brand's vision with his audience through social media platforms [see page 12 for more information] such as TikTok and Instagram.

"I'm excited to see what the future holds. I've continued to do the exact same things I've done since I've started and it seems like I am getting better with the years, so I can't wait to see what the future has in store for me!"

Be sure to follow Jaylin to keep up to date with all of his latest comedy sketch videos, Sixty Second Challenges, LIVE @ Jiggy's Couch, and more.

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ISSUE NO. 02 | MAY 2020

CC

CREATIVE COMMUNICATIONS

Music Learn and listen to the sound of JiggyM

Social Media Get to know yourself and your audience

Show Love What can you do to make your community better?