2024 HILYAH
OH HELL YEAH!
I’m Hilyah, a dedicated Digital Marketing Specialist with a strong passion for boosting online presence and driving results
In this portfolio, I’m excited to share my journey in digital marketing, highlighting my work in strategic planning, performance marketing, and leading teams to achieve goals.
By the end of this portfolio, I hope you gain valuable insights into my approach, and I look forward to exploring potential opportunities together.
TO KNOW ME Getting
EDUCATION
Purwadhika Digital Technology School
March 2024 - September 2024
Digital Talent Incubator Digital Marketing
Final Score: 94.45/100
Relevant Coursework: Full Stack Digital Marketing, SEO Specialist, Social Media & Content Creator, Performance-Based Advertising Specialist
CERTIFICATION
Bandung Institute of Technology
August 2016 - July 2020
Bachelor of Architecture GPA: 3.63/4.00
Marketing Analytics Meta 2024
Certificate Google Ads: Search, Video, & Display
Google 2024
COMPETENCES
Relevant Coursework: Fundamentals of Planning and Design, Communication and Presentation Techniques, Introduction to Engineering and Design, and Project Management Google 2024
Digital Marketing & E-commerce
CONTENTS Tableof
PROJECT SHOWCASE
Led teams to create and execute the entire process of digital marketing plan to achieve every objectives resulting in costefficient digital marketing activities and high Return on Ad Spend.
BRAND MARKETING PLAN
CASE STUDIES
02
Developed marketing plans for well-known Indonesian brands, with tailored strategies that align with brand goals.
Analyzed one specific aspects from brands/campaigns, including challenges, strategy effectiveness, and actionable recommendations backed by data
PERSONAL PROJECTS
04
Highlight my adaptability, creativity, and continuous learning, showcasing my passion for digital marketing beyond traditional roles
PROJECT SHOWCASE 01
PROJECT SHOWCASE
PT. ASTRA DAIHATSU MOTOR (CIREBON BRANCH)
PROJECT OVERVIEW
PT Astra Daihatsu Motor (ADM) is an automotive company with the largest production capacity and has the first and most complete Research and Development Center facility in Indonesia.
In Cirebon, the service sector dominates employment, with a minimum wage of 2.5 million IDR. In April 2024, the Astra Daihatsu website got 313,000 visits, mainly from males aged 25-34, with traffic spikes during year-end promotions
Digital Assets:
SCOPE OF WORK
As a digital marketing specialist, I have successfully:
Conducted market research and analysis
Created and implemented digital marketing plan
Optimized every digital channels
Produced content tailored to target audience
Implemented targeted Meta, TikTok, and Google Ads
DIGITAL MARKETING PLAN BACKGROUND
PROJECT OBJECTIVES
This project is centered around achieving 3 core objectives: Significantly enhance brand awareness
Increase online engagement
Acquired qualified leads that eventually converts to sales
To achieve project objectives, we created digital marketing plan through these 2 activities:
Social Media: Post daily with consistent timing, engage with the audience, mix content formats (photos, videos, carousels), use trending content, and rotate themes like food, vibes, and views
Paid Ads: Target audiences in Cirebon and surrounding cities, run A/B tests, promote down payment and installment offers, and track performance with on-site sales person.
Astra Daihatsu Cirebon' content focused on 3 pillars: entertainment, promotional, and informative Our video creation strategy was to recreate viral content and trend jacking on social media in the automotive niche that were comedic and relatable
INSTAGRAM RESULT TIKTOK RESULT
Time period: 10 June 2024 - 5 September 2024
Time period: 12 June 2024 - 5 September 2024
68 407K
68 946K 48K 1.79% 1,337
5.16%
By doing the strategy above, we have successfully increased Astra Daihatsu Cirebon’s brand awareness and online engagement by having some content went viral on Instagram and TikTok and reached millions of people
TOP PERFORMING CONTENT
PAIDADSRESULTS
Our Paid Ads activities divided into 3 funnel: Awareness, Consideration, and Conversion on three platforms: Meta, TikTok, and Google with the budget of 2,853,786 IDR
META ADS RESULT
Time period: 5 July 2024 - 4 September 2024
19
28K 95 0.55%
WINNING AD CREATIVES
2
With a total amount spent of 2,700,827 IDR, the ads have generated a revenue of 308,250,000 IDR. This results in an impressive Return on Ad Spend (ROAS) of 108X, demonstrating the effectiveness of the ads in driving significant revenue growth compared to the investment.
TIKTOK ADS RESULT
Ad Creatives
2 9 4,013 362
CPV (IDR) Impressions Paid Engagement Views 3,516 Profile Visits 6
WINNING AD CREATIVES
Time period: 27 July 2024 - 28 July 2024 click the
Conversion Conversion Conversion Awareness
This ad targeted people that has interest in automotive, with outstanding CPV performance of 9 IDR, making it stands out for its cost-effectiveness.
GOOGLE ADS RESULT
Time period: 27 July 2024 - 6 September 2024
Ad Assets
4 2,078 2,104 2.71%
WINNING AD CREATIVES
57 Consideration
CPC (IDR) Impressions CTR (Link Clicks) Link Clicks
This campaign exceeds benchmarks, achieving a CTR of 2.71%. The top-performing ad headlines featured promos and installments, indicating active, urgency-driven searches from potential buyers in the consideration phase
PROJECT OVERVIEW
BACKGROUND
Faedah Shop provides fully customizable flower bouquets, snack bouquet, money bouquet, high quality custom polaroid photos with competitive prices and multiple delivery options.
From March to May, 81.1% of Faedah Shop’s Instagram audience are women, mostly in Batam (73.6%), with 91% of reach from ads. Despite being established in 2017, it has only 2,628 followers, lagging behind competitors. Interest in "buket bunga" peaks in June and November, but Faedah Shop lacks online visibility compared to competitors like Kristin Florist, Sunday Florist, and Aurora Florist
Digital Assets:
SCOPE OF WORK
As a project manager, I led a team of 12 people to:
Conduct market research and analysis
Create and implement digital marketing plan
Optimize every digital channels
Produce content tailored to target audience
Implement targeted ads on Meta, TikTok, and Google platform
DIGITAL MARKETING PLAN
PROJECT OBJECTIVES
This project is centered around achieving 4 core objectives: Significantly enhance brand awareness
Creating relatable and relevant content
Drive a measurable increase in revenue
Optimize advertising efforts on Meta, TikTok, and Google
Increase brand awareness, online engagement, and revenue through these 4 activities: Social Media: Post daily with consistent timing, engage with audience, use a mix content format, incorporate trending music and themes, and post a variety of content type
Google My Business: Encourage 5-star reviews with photos, claim and verify the profile, provide detailed info (hours, catalog, FAQs), and respond to all reviews
Online Marketplace: Create visually appealing store layouts, optimize product descriptions, offer product bundles and discounts, and use platform-wide sales and review incentives
Paid Ads: A/B test ads, create time-limited promotion, track ad performance, and boost informational posts for awareness
Faedah Shop’s TikTok focused on romance and celebration content to align with audience gift-buying interests, aiming for viral reach While on Instagram we prioritized informative, promotional, and testimonial posts to generate leads and boost sales
INSTAGRAM RESULT TIKTOK RESULT
Time period: 9 May 2024 - 24 July 2024
Time period: 11 May 2024 - 24 June 2024
46 40K
65 310K 4.6K 6.2% 901
11%
Based on the performance of Faedah Shop’s social media, we have successfully increase Faedah Shop’s brand awareness in Batam Compared to Faedah Shop’s competitor, Faedah Shop has higher views and engagement while creating engaging content
TOP PERFORMING CONTENT
PAIDADSRESULTS
Our Paid Ads activities divided into three funnel: Awareness, Consideration, and Conversion on three platforms: Meta, TikTok, and Google with the budget of 973,100 IDR
META ADS RESULT
Time period: 18 May 2024 - 4 July 2024
22
1,588 183K 0.55%
Ad Creatives CPM (IDR) Impressions CTR
175K
(IDR) 718
WINNING AD CREATIVES
the image to see the content
Awareness Consideration Conversion
By running 6 campaigns, 14 ad sets, and 22 ad creatives for 2 months, we successfully generated 5,443,000 IDR with a modest budget of 707,502 IDR resulting in 6.21 Return on Ad Spend. Our Meta ad campaign increased Faedah Shop’s brand awareness, engagement, and drove revenue.
TIKTOK ADS RESULT
Time period: 13 July 2024 - 25 July 2024
2 6.61 12K 3,568
Ad Creatives CPV (IDR) Impressions Paid Engagament Views 12K Profile Visits 21
WINNING AD CREATIVES
Awareness
This campaign targeted a broad audience with boosted posts, with outstanding CPV performance of 6.61 IDR. Next content to be promoted should perform well organically.
GOOGLE ADS RESULT
Time period: 25 July 2024 - 26 July 2024
Ad Assets
1 1,876 1,343 3.57%
WINNING AD CREATIVES
48 Consideration
CPC (IDR) Impressions CTR (Link Clicks) Link Clicks
This campaign achieved a strong CTR, exceeding benchmarks and successfully driving traffic to the Instagram account The use of a "maximize click" bidding strategy in the search ads effectively attracted audience, showing interest in the products
PROJECT OVERVIEW
BACKGROUND
Paddi Hills is a hidden gem coffee and eatery in Puncak that offers breathtaking scenery and a cozy atmosphere
Google Trends data for Jabodetabek revealed seasonal interest peaks for tourism-related keywords around New Year and Eid al-Fitr. Puncak's visitor numbers have grown significantly year over year, with a 87% rise from 2022 to 2023 Notably, 168,000 people visited Puncak during New Year 2024, and 750,000 during Eid 2024, marking the highest visitor influx during these periods
Digital Assets:
SCOPE OF WORK
As a digital marketing specialist, I have successfully:
Conducted market research and analysis
Created and implemented digital marketing plan
Optimized every digital channels
Produced content tailored to target audience
Implemented targeted ads Meta, TikTok, and Google platform
DIGITAL MARKETING PLAN
PROJECT OBJECTIVES
This project is centered around achieving 3 core objectives: Significantly enhance brand awareness
Drive a measurable increase in revenue
Utilize advertising efforts on Meta, TikTok, and Google
Increase Paddi Hills’ brand awareness, online engagement, and revenue through these 5 activities:
Social Media: Post daily with consistent timing, engage with the audience, mix content formats (photos, videos, carousels), use trending content, and rotate themes like food, vibes, and views.
Google My Business: Encourage 5-star reviews with photos, claim and verify the profile, provide detailed info, add FAQs, and respond to all reviews.
Food Delivery Service: Use high-quality photos, craft appealing descriptions, offer exclusive deals, optimize the delivery menu, and promote delivery options on other platforms.
KOL/Influencers: Collaborate with nano and micro influencers, provide briefs, invite for complimentary reviews, create unique posts, and engage with collaboration comments.
Paid Ads: Run A/B tests, run time-limited ad, and track performance with on-site staff.
Paddi Hills' content will focus on 4 pillars: entertainment, aesthetic, promotional, and informational The main themes will highlight the food, scenic views, and the unique vibes, which have been proven effective based on benchmark accounts and competitors
INSTAGRAM RESULT TIKTOK RESULT
Time period: 5 August 2024 - 9 September 2024
62 248K 2,8K
2.6%
Time period: 5 August 2024 - 9 September 2024
44 42K
8.0% 682
Paddi Hills' social media has grown significantly due to collaborations with KOLs, content reaching the 'For You Page' (FYP), and following trends These efforts boosted visibility, engagement, and reach, driving the brand's overall social media success
TOP PERFORMING CONTENT
PAIDADSRESULTS
Our Paid Ads activities divided into three funnel: Awareness, Consideration, and Conversion on three platforms: Meta, TikTok, and Google with the budget of 1,197,237 IDR
META ADS RESULT
Time period: 17 August 2024 - 5 September 2024
38 1,374 337K 4.97%
WINNING AD CREATIVES
With a total amount spent of 676,485 IDR, the ads have generated a revenue of 4,528,000 IDR. This results in an impressive Return on Ad Spend (ROAS) of 6.69x, demonstrating the effectiveness of the ads in driving significant revenue growth compared to the investment.
TIKTOK ADS RESULT
Time period: 28 August 2024 - 30 August 2024
1 12 3,814 1,080 Ad Creative CPV (IDR) Impressions Paid Engagement
WINNING AD CREATIVES
This ad targeted local entrepreneur, with outstanding CPV performance of 12 IDR, making it stands out for its high engagement rate and cost-effectiveness.
GOOGLE ADS RESULT
Time period: 20 August 2024 - 4 September 2024
42 351 78K 1.31% Ad Assets CPC (IDR) Impressions CTR (Link Clicks) Link Clicks 1,029
WINNING AD CREATIVES
This campaign exceeds benchmarks, achieving a CTR of 1.31%, and a conversion rate of 3 20%, successfully directing 88 users to Paddi Hills' location The highest conversion rate came from Jakarta (41%), with college students contributing 34 conversions
PROJECT SHOWCASE
PURWADHIKA DIGITAL TECHNOLOGY SCHOOL
Project Manager
PROJECT OVERVIEW
Purwadhika Digital Technology School is a widely connected educational institution with more than 1000 global hiring partners, that has been generating digital talents for more than 35 years
Purwadhika has several problem compared to its competitors such as: lack of online community presence and engagement, poor SEO performance on official website, irrelevant content angle for targeted audience (Gen Z), lack of lead magnet and freebies, and lack of brand mentions through news media coverage.
Digital Assets:
SCOPE OF WORK
As a project manager, I have successfully:
Conducted market research and analysis
Created and implemented digital marketing plan
Proposed 6 activities with new brand message, voice, and role
Produced 12 mockup content and ads
DIGITAL MARKETING PLAN BACKGROUND
PROJECT OBJECTIVES
This project is centered around achieving 5 core objectives:
Enhance the existing online and offline community
Optimize SEO content writing, off-page, and technical SEO
Engage Gen Z through social media content
Create lead magnets & value-adding freebies to collect contact details
Creating a new media presence
To increase digital presence, we created digital marketing plan through these 6 activities: Website: Information rich blog post, technical SEO improvements, simplified CTA, learning free trial emphasis, and case studies project
Social Media: Gen-Z centric short form content, student and alumni POV, and behind the scene
Community: Discord community optimization and monthly offline alumni events
Brand Collaboration: Government program partnership, university collaboration, crossindustry collaboration, TEDxPurwadhika, and KOL/influencer collaboration
Lead Magnet: Offline free trial program, monthly free webinar, and education fair participation
Media Partnership: Sponsored & thought leadership articles, featured interviews, op-ed, event coverages, exclusive stories, industry reports, infographics, and alumni spotlight features
STRATEGICACTIVITIES
WEBSITE
Information Rich Blog Post
Add industry insights and success stories to drive organic traffic and user engagement.
Technical SEO Improvements
Enhance site visibility through optimized technical SEO for better rankings and performance.
Simplified Call to Action (CTA)
Test and implement concise, action-driven CTAs like "Coba Gratis Sekarang Juga" to boost conversions
Learning Free Trial Emphasis
Highlight free trial sessions to build trust and help potential students make informed decisions
Case Studies Project
Showcase student projects as a lead magnet for businesses seeking marketing strategies.
SOCIAL MEDIA
Gen-Z Centric Short Form Content
Create engaging challenges and giveaways targeting Gen Z through influencers.
Share authentic stories from students and alumni to foster community engagement.
Student and Alumni POV Behind The Scene Content
Offer a glimpse into Purwadhika's learning environment to build transparency and trust.
Coba Gratis Sekarang Juga
Purwadhika vs RevoU Free Mini Courses
Envisioned
Centric Short Form Content
STRATEGICACTIVITIES
COMMUNITY
Discord Community Optimization
Engage students and alumni through structured discussions and expert AMAs (Ask Me Anything)
Monthly Offline Alumni Events
Host hackathons and networking brunches for continued engagement and collaboration.
BRAND COLLABORATION
Government Program Partnership
Partner with Kartu Prakerja to reach a wider audience and boost awareness.
University Collaboration
Host workshops at top universities to attract final-year students.
Cross-Industry Collaboration
Create specialized workshops with brands like Celebrity Fitness and Ganara Art
TEDxPurwadhika
Host TEDx events to elevate Purwadhika’s brand and foster industry discussions
KOL/Influencer Collaboration
Partner with figures like Maudy Ayunda and Fiki Naki to boost visibility through social media campaigns.
Discord Community
TEDx Purwadhika
Offline Alumni Events
University Collaboration
Government Program Partnership
STRATEGICACTIVITIES
LEAD MAGNET
Offline Free Trial Program
Run 2-day offline workshops with exclusive offers to drive program interest
Monthly Free Webinar
Offer free webinars with certificates to attract attendees and increase engagement.
Education Fair Participation
Participate in education fairs with interactive demos and career counseling.
MEDIA PARTNERSHIP
Sponsored & Thought Leadership Articles
Publish thought leadership content to enhance credibility and awareness
Featured Interviews & Op-Ed
Highlight instructors and alumni in interviews on digital tech trends.
Event Coverages & Exclusive Stories
Partner with media for live event coverage to boost engagement.
Industry Reports & Infographics
Create reports and infographics with media partners to simplify tech trends.
Alumni Spotlight Features
Showcase alumni success stories to inspire and build Purwadhika's reputation
Offline Free Trial Ad
Free Webinar Ad
Event Coverages & Exclusive Stories
BRAND MARKETING PLAN 02
DIGITAL MARKETING PLAN Manulife
This comprehensive digital marketing plan focused on leveraging content marketing to increase online engagement and drive conversions. The recommended strategy included creating a diverse range of content across various platforms and formats to cater to different audience segments.
DIGITALMARKETINGPLAN
Compared Manulife's website performance to Prudential's, focusing on factors like audience size, website traffic, and page speed. Prudential has a larger audience and more website traffic, but Manulife has a faster website and a more engaging social media presence.
40 LONG-TAIL SEO KEYWORDS
Identified 40 long-tail keywords relevant to Manulife's target audience and services. Recommended incorporating these keywords into website content to improve search engine rankings.
5 SEO CONTENT WRITING
Outlined the creation of 5 SEO-optimized content pieces based on the identified long-tail keywords. Suggested topics for these content pieces, such as blog posts, articles, or landing pages.
SOCIAL MEDIA RESEARCH AND ANALYSIS
Evaluated Manulife's current social media presence on various platforms (e.g., Instagram, TikTok). Recommended strategies to increase engagement and reach on social media.
CONTENT PILLAR, MIX, CALENDAR, AND MOCKUP
Defined 5 content pillars (educational, informational, testimonial, entertaining, inspirational), a mix of content formats (videos, images, text), and a content calendar to guide content creation and cater to different target audiences. Provided examples of potential content mockups to illustrate the desired style and format.
Click here to see full report
SEO PLAN Lazada&Bukalapakl
This project aimed to improve the search engine visibility and organic traffic of Lazada and Bukalapak. We focused on on-page, off-page, technical SEO, link building, and mobile strategies to further enhance their online presence. This plan will leda to a significant increase in organic traffic and improved user experience.
SEOPLAN Detailed
Evaluated the quality and relevance of existing content on Lazada and Bukalapak. Identified opportunities to optimize product pages, category pages, and other website elements with relevant keywords. Analyzed the internal linking structure to ensure smooth navigation and improve search engine discoverability.
20 MANUAL BACKLINK BUILDINGS
Acquired 20 high-quality backlinks from reputable websites to improve the platforms' domain authority and search engine rankings. Employed various link building techniques, such as guest posting, outreach, and broken link building.
TECHNICAL SEO BEST PRACTICES
Conducted a technical SEO audit to identify and address any issues that might be hindering search engine performance. Implemented best practices for website speed, mobile-friendliness, XML sitemaps, and other technical factors.
MOBILE APP LANDSCAPE AUDIT
Analyzed the mobile app stores (Google Play Store, Apple App Store) to understand competitive landscape and identify optimization opportunities. Recommended strategies to improve app visibility, downloads, and user ratings.
10 SEO-OPTIMIZED ARTICLES
Developed 10 SEO-optimized articles on topics relevant to Lazada and Bukalapak's target audience. Incorporated relevant keywords into the articles to improve search engine rankings. Recommended strategies for promoting the articles, such as social media sharing and email marketing.
Click here to see full report
SOCIAL MEDIA MARKETING PLAN Jago
This project developed a social media marketing plan tailored for Bank Jago's millennial and Gen Z audience. This social media marketing plan aims to enhance Bank Jago's online presence and achieve specific goals, such as increasing brand awareness and app downloads.
SOCIALMEDIAMARKETINGPLAN
Reinforce Bank Jago's brand identity as a modern, innovative bank for millennials and Gen Z. Continue targeting this audience and emphasize ease of use, accessibility, and unique features. Develop clear key messages that resonate with the target audience.
SOCIAL
Assess Bank Jago's performance on existing platforms and identify growth opportunities. Analyze competitor strategies to identify best practices and differentiation. Monitor industry trends and emerging platforms to stay relevant.
SOCIAL MEDIA CAMPAIGN
Define clear campaign goals, such as increasing brand awareness or driving app downloads. Develop a content calendar with a mix of engaging and informative content. Ensure consistency in visual elements across all social media channels.
SOCIAL MEDIA FUNNEL AND ADS
Map out the customer journey and create targeted content for each stage. Utilize paid advertising to reach a wider audience and drive conversions. Track KPIs to measure campaign effectiveness and make data-driven adjustments.
KOL/INFLUENCER MARKETING
Identify influencers who align with Bank Jago's target audience and brand values. Develop authentic partnerships with influencers to promote Bank Jago's products and services. Collaborate with influencers to create engaging content that resonates with their followers.
Click here to see full report
Somethinc
PERFORMANCE MARKETING PLAN
This project aimed to develop a comprehensive performance marketing plan for Somethinc,to increase brand awareness, driving website traffic, and generating sales during key shopping periods. The plan focuses on tracking Return on Ad Spend (ROAS), website traffic, and revenue generated.
PERFORMANCEMARKETINGPLAN
Somethinc's ads campaign has clear goals, effective budget allocation, and visually appealing creatives, but lacks specific KPIs, optimized bidding, and landing page improvements. By addressing these weaknesses, Somethinc can enhance campaign performance and achieve greater success.
PERFORMANCE-BASED ADS PROPOSAL
The proposal outlines campaign objectives, KPIs, target audience, and specific campaign details. By effectively executing this plan, Somethinc can enhance its online presence and achieve its marketing goals.
CONVERSION TRACKING SETUP
Key performance indicators like conversion rate, cost per conversion, and ROAS will be tracked using tools like Meta Pixel, Google Ads Conversion, and Google Analytics. By analyzing this data, Somethinc can optimize its marketing strategies and personalize its approach to target customers more effectively.
MEDIA PLAN AND ADS CAMPAIGN BRIEF
The monthly budget is allocated across different platforms and campaigns, with the goal of maximizing return on advertising spend (ROAS). Ad optimization measures include using landing page links, A/B testing, Meta Pixel tracking, mobile-friendly website, and appropriate bidding strategies.
ADS CREATIVE SAMPLE
Provided creative sample for Meta, TikTok, and Google Ads with multiple variations to get as highest return as possible.
03 CASE STUDIES
VIVO V30 5G MARKETING ACTIVATION CAMPAIGN PLAN
TARGET AUDIENCE
Young Indonesians who are tech-savvy and active on social media.
UNIQUE SELLING POINTS
Camera: Dual 50 MP (Wide and Ultrawide) Rear Camera with Ring
LED Flash and 50 MP (Wide) Selfie
Camera with Dual LED Flash.
Design: Slimmest V Series Phone with 5000 mAh battery.
Chipset: Qualcomm SM7550-AB
Snapdragon 7 Gen 3 (4 nm).
Software: All-New Aura Light AI enhancements for photo and video.
KOL/INFLUENCER COLLABORATION
Agung Hapsah (2.24M subscribers)
Ayla Dimitri (403k followers)
MARKETING ACTIVITIES
Night Sky Photography Contest
(#AbadikanGayaLo): To showcase the Vivo V30's superior camera technology.
Street Style Fashion Shoot
(#TunjukkanGayaLo): To emphasize the modern, sleek design of the Vivo V30.
Night Vlog Challenge
(#CeritakanGayaLo): To promote the Vivo V30's ability to seamlessly capture, edit, and share videos on social media.
Arief Muhammad (5.5M followers, 3.2M subscribers)
Nikita Willy (13M followers)
Gita Savitri (1.3M subscribers, 924k followers)
Click here to read more
YG Entertainment ran a strategic digital marketing campaign to build anticipation for their new girl group, BABYMONSTER, focusing on three key elements
A. CREATING RUMORS AND HYPE
Rumors about BABYMONSTER began surfacing in 2018, two years after Blackpink's debut YG Entertainment fueled excitement by filing trademarks for "Babymonster" and "Baemon" in 2020 and sharing a quote from YG Foods' CEO in 2021 praising the group's talent
B. BUILDING A STRONG COMMUNITY THROUGH STORYTELLING
Each BABYMONSTER member was introduced individually through engaging content like images, videos, and profiles, allowing fans to connect with the idols and build emotional bonds before the group's official debut. The reality show "Last Evaluation" (2023) documented the selection process, showcasing the members' dedication.
C. LEVERAGING SOCIAL MEDIA
BABYMONSTER actively engaged with fans on social media platforms like Instagram, Twitter, TikTok, and Youtube, embracing TikTok's viral nature with challenges and behind-the-scenes content, fostering fan intimacy and loyalty
The pre-debut campaign was a success, as shown by the high viewership of their music videos and record-breaking album sales. Their debut song "SHEESH" garnered 159 million views and 2.8 million likes within 24 hours, setting a K-pop debut record. Their debut album, BABYMONS7ER, also set a record for first-week sales of a debut K-pop girl group album, selling 401,287 copies in a week
Click here to read more
04 PERSONAL PROJECTS
CONTENT CREATION Personalproject
I present my content creation journey through my TikTok and Instagram accounts, @jusbuahpenang. Here, I combine creativity with strategy to produce engaging content that resonates with my audience From concept development to video editing, I manage all aspects of content production, demonstrating my ability to create visually appealing and impactful posts. This project showcases my expertise in building a brand presence and connecting with followers through compelling storytelling and consistent content delivery 23,593 views
Pengangguran vs Cicak
Makanan Lebaran Skill Pengangguran
PHOTOGRAPHY Personalproject
I focus on capturing moments and telling stories through images My photography work reflects my eye for detail and ability to convey emotion, whether it’s a candid shot, a landscape, or a carefully composed scene. This project highlights my creativity and love for visual storytelling, adding a personal touch to my digital marketing portfolio.
Photos taken on Google Pixel 3A XL and Google Pixel 5
LET’S AND CREATE WORK TOGETHER! collaborate phenomenal