M Hunter
Matt Hunter Portfolio
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M Hunter
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Table of Contents Brand Characteristics
Breakout with Crossover™
Rocky Footwear
Itti Toy
Clean-Bag System
Color Swatches
Crossover Hockey
Green Fire
Hyper Reach Sports Pads
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M Hunter
Rocky Footwear The internship at Rocky Brands spanned 2 months. I helped to develop casual shoes and hunting boot designs for Fall 2009. Material selection was stressed. I also created custom logo and foot bed graphics for these designs.
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Brand Identity -Headquartered in Nelsonville, Ohio, Rocky速 Outdoor Gear is a world leader in rugged outdoor and occupational footwear -A corporate office, warehouse, and distribution center now accompany the original manufacturing building in Nelsonville that goes back to 1932
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Ideation -Projects included casual outdoor shoes and hunting boots -The goal of the casual footwear was to create a family of shoes that reflected the rugged feel of the Rocky brand while still being versatile
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BOBCAT CASUAL CHUKKA
Final Concept -The hunting shoe uses durable Cordura material and fullgrain water proof leather -The casual chukka is made from suede -These shoes were designed on existing outsoles
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First Pullovers -Test prototypes were made to evaluate fit and material choices
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Itti Toy ‘Designer toy’ is a term used to describe toys and other collectibles that are produced in limited editions (as few as 50 or as many as 2000 pieces) and created by artists and designers. This project shows character development and the creation of one of these toys.
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Ideation -Sketching focused on developing a character that was cute, awkward, and humorous -Character took on many forms before the final design was created
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DIY toys -DIY toy movement allows artists to customize a blank toy and sell it as their own -DIY toys must have personality while still allowing for customization
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Rivet Gallery -iTTi was selected to be placed in the show ‘Stuff This’ at the Rivet Gallery in December 2008
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Clean-Bag System This project was done for the International Housewares Assoc. annual student design competition. My product solves the problem of smelly athletic bags by organizing the items stored in the bag and using various fiber technologies to absorb and prevent odor.
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The Problem -The main issue with gym bags was odor -The bags are used to transport clean and dirty items -Everything from cell phones to hygiene products are carried in the bag
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Market Research -Current gym bags and odor prevention products were examined -My goal is to integrate both product types together
User Profile -18-30 years old -Male/Female -Active and Health Conscious -Work out at least 3 times a week
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Design Criteria Streamline Experience
Adaptable
Security
-Items remain in bag ignored
-The bag will be used to carry
-Items were left alone and a secure
and odor develops
many things
storage area is needed
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Ideation -Early development focused on separating clean and dirty clothes -Adding separate wash bags solved this problem -An external pocket was added to accommodate dirty items -An internal pocket was added to hide valuables
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Testing -Prototypes focused on sling
-Organization of dirty and clean items
-Adding a wash bag allowed for dirty
style bags that used an extra
was key to design development
clothes to go directly into the wash
pocket for additional storage
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Final Model -The final design is sling-style -1 large main pocket with hidden security pocket -1 external clothes pocket and a beverage pocket -The Cocona fabric system which absorbs odor and moisture
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Large Zipper Opening to
Internal Security pocket for valuables
added comfort
accommodate various size items
Front pocket folds down
Reinforced padded back panel for
Dirty items are stored in mesh wash
Dirty items are then placed in Front
bag which can go straight-to-wash
Pocket for transport
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Padded Str ap
Adjustable Buckle
Bottle Holder
Zipper opening
snap fasteners
reinforced back panel
15” H x 18“ L X 6” D
Final Design
Flips to store dirty items
-Sling style adds versatility and style -Sleek design allows for any color variations and branding options
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Color Swatches
Crossover Hockey Currently, there are very few brands that address the inline hockey market. Many players use ice hockey equipment that can be bulky and uncomfortable in warmer environments. Crossover brings a new line of equipment built for the serious inline hockey player.
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What is Inline Hockey? -Played Indoors on Plastic Tile - Limited Physical Contact - 4 vs 4 -Faster flowing game play
User Profile 18-25 Years old Male In College/Bachelor’s degree $40,000-$60,000/year income
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Logo and Color Palette -Minimal and clean -Draws from historic NHL logos -Geometric and linear which reflects current trends in design -‘Crossover’ comes from a skating term that involves a smooth and swift change in direction
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Ideation -Due to the unique nature of the sport, the pants, bag and elbow pads are the focus of the redesign
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Final Designs -Features include: -Cylindrical shaped bag with separate skate pocket -Removable/washable liner in the elbow pad -Spandex groin in the pants for flexibility -Reinforced knee pads.
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Final Model The final design includes: -Removable cool-max liner -Rigid ABS plastic protection on the bicep and forearm -Adjustable elastic straps -ABS plastic elbow cup.
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Green Fire Campfires are a tradition as old as man. How can we adapt this tradition to fit into a ‘greener’ world? This project modernizes the fire pit into a more sustainable product.
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The Problem -Burning wood is harmful to the environment -But it is the most appealing aspect of campfires -How do I keep emotional connection with campfires and make them more earth friendly?
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Market Research -Alternative fuel sources were studied to make the fire pit more earth friendly -Propane heaters and traditional fire pits were also compared and examined
User Profile -Urban dweller -Apartment/Townhouse with limited backyard -25-40 yrs old $60,000-$85,000/year income
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Ideation -Saving space is an integral part of the design due to the user’s small staging area -The goal to give the product multiple functions to maximize the usage of this limited space.
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Model Testing -Scale models tested human interaction and use -The product functions as a table, fire pit, and a propane heater
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Handle
Heating Coils Fire Basin 33� 29�
Propane Access
Wheels
Final Design -Stainless steel construction for added lifespan -An internal propane heater is the main source of heat -Top basin burns wood for purely aesthetic purposes -An accordion-style lid extinguishes the flame -The product uses a standard 20 lb. propane tank which is stored in the base
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Hyper-React Kids begin sports at a young age. Parents pay a great deal of money to support their child’s exploration in sports. This curiosity leads to children trying and quitting various sports and leaves their parents paying for equipment that may only be used one season. My thesis creates a modular pad system in which the pads are rented and returned each season during this exploration.
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The Problem -Parents spend a large amount on their child’s sports activities -The contact sports of Hockey, Football, and Lacrosse are the most expensive due to the large amount of equipment needed -This high cost limits participation and exploration
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Simple
Trendy Traditional
Research - Market trends in sports equipment were studied -Surveys were taken to discover the
Complex
Marketing Matrix
user’s tastes and trends -A system was created to establish a rental/return system -Prototypes examined fit issues and how the user interacts with the product
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Ideation -Anatomy was studied to identify areas that required the most protection and how the pads would move with the body -Limited color was used in the branding as to not conflict with team colors but still convey a recognizable brand image
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Technical Specifications
11”
-Poron Foam is an open cell structure
10”
which insures maximum protection and is also anti-fungal
21”
3.5”
-A Cool Max liner wicks away moisture -Spandex insures flexibility and comfort -Product graphics label which piece is
15”
to be used for what sport 23” 12”
4”
ABS Plastic
Elastic/Spandex
Poron Foam
hyper-react
Hips/ Thigh • •
Knee • •
Shin
Shoulder •
• • •
Ribs
Arm/ Elbow •
Elbow Sleeve • • •
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•
M Hunter
Design -The design allows for versatility and easy adaptation to fit within each sport using modular pieces
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Rental System -Pads are issued through the school or organization thus lowering cost -The pads are then returned at the end of each season and inspected, cleaned then reissued
Delivery from Manufacturer/Seller
Distribution to Organization
Play Use
-Renting encourages sport exploration and participation and guarantees ‘like-new’ quality
Return to Organization
Ship to Manuf/Seller
Inspection & Repair
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M Hunter
Thank you! Contact: Matt Hunter mhuntr4@gmail.com 724-801-6146
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