Portfolio of industrial designer Matt Hunter

M Hunter

Matt Hunter Portfolio

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M Hunter

Projects Rocky Footwear

Inline Hockey Played indoors on plastic tile Limited Physical contact Unique sport required specialized equipment

Itti Toy

Target Market -18-30 Male -Moderate income -College level degree or beyond -Design Conscious consumer

Clean-Bag System Brand Characteristics

Breakout with Crossover™

Crossover Hockey

Green Fire

Color Swatches

Hyper React Sports Pads

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M Hunter

Rocky Footwear During the internship at Rocky Brands I helped to develop casual shoes and hunting boot designs for Fall 2009. Material selection was stressed. I also created custom logo and foot bed graphics for these designs.

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M Hunter

Brand Identity -Rocky速 Outdoor Gear is a world leader in rugged outdoor and occupational footwear -A corporate office, warehouse, and distribution center now accompany the original manufacturing building in Nelsonville that goes back to 1932

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M Hunter

Ideation -Projects included casual outdoor shoes and hunting boots -The goal of the casual footwear was to create a family of shoes that reflected the rugged feel of the Rocky brand while still being versatile

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M Hunter

BOBCAT CASUAL CHUKKA

Final Concept -The hunting shoe uses durable Cordura material and fullgrain water proof leather -The casual chukka is made from suede -These shoes were designed on existing outsoles

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M Hunter

First Pullovers -Test prototypes were made to evaluate fit and material choices

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M Hunter

Itti Toy ‘Designer toy’ is a term used to describe toys and other collectibles that are produced in limited editions (as few as 50 or as many as 2000 pieces) and created by artists and designers. This project shows character development and the creation of one of these toys.

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M Hunter

DIY toys -DIY toy movement allows artists to customize a blank toy and sell it as their own -DIY toys must have personality while still allowing for customization

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M Hunter

Ideation -Sketching focused on developing a character that was cute, quirky, and humorous -Character took on many forms before the final design was created

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M Hunter

Rivet Gallery -iTTi was selected to be placed in the show ‘Stuff This’ at the Rivet Gallery in December 2008

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M Hunter

Exposure -2010 Guerilla Truck Show -Etsy shop

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M Hunter

Clean-Bag System This project was done for the International Housewares Assoc. annual student design competition. The product solves the problem of smelly athletic bags by organizing the items stored in the bag and using various fiber technologies to absorb and prevent odor.

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M Hunter

Problem -The main issue with gym bags was odor -The bags are used to transport clean and dirty items -Everything from cell phones to hygiene products are carried in the bag

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M Hunter

Background -Current gym bags and odor prevention products were examined -My goal is to integrate both product types together

User Profile -18-30 years old -Male/Female -Active and Health Conscious -Work out at least 3 times a week

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M Hunter

Design Criteria Streamline Experience

Adaptable

Security

-Items remain in bag ignored

-The bag will be used to carry

-Items were left alone and a secure

and odor develops

many things

storage area is needed

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M Hunter

Ideation -Early development focused on separating clean and dirty clothes -Adding separate wash bags solved this problem -An external pocket was added to accommodate dirty items -An internal pocket was added to hide valuables

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M Hunter

Testing -Prototypes focused on sling

-Organization of dirty and clean items

-Adding a wash bag allowed for dirty

style bags that used an extra

was key to design development

clothes to go directly into the wash

pocket for additional storage

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M Hunter

Final Model -The final design is sling-style -1 large main pocket with hidden security pocket -1 external clothes pocket and a beverage pocket -The Cocona fabric system which absorbs odor and moisture

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M Hunter Features

Large Zipper Opening to

Internal Security pocket for valuables

accommodate various size items

Front pocket folds down

Reinforced padded back panel for added comfort

Dirty items are stored in mesh wash

Dirty items are then placed in Front

bag which can go straight-to-wash

Pocket for transport

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M Hunter

Padded Strap Adjustable Buckle

Bottle Holder

Zipper opening

Snap fasteners

Reinforced back panel with foam padding 15” H x 18“ L X 6” D

Final Design

Flips to store dirty items

-Sling style adds versatility and style -Sleek design allows for any color variations and branding options

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M Hunter

Color Swatches

Crossover Hockey Currently, there are very few brands that address the inline hockey market.

Many players use ice hockey equipment that can be bulky and uncomfortable in warmer environments. Crossover brings a new line of equipment built for the serious inline hockey player.

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M Hunter

What is Inline Hockey?

-Played Indoors on Plastic Tile - Limited Physical Contact - 4 vs 4 -Faster flowing game play

User Profile 18-25 Years old Male In College/Bachelor’s degree $40,000-$60,000/year income

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M Hunter

Ideation -Due to the unique nature of the sport, the pants, bag and elbow pads are the focus of the redesign

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M Hunter

Final Designs -Features include: -Cylindrical shaped bag with separate skate pocket -Removable/washable liner in the elbow pad -Spandex groin in the pants for flexibility -Reinforced knee pads.

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M Hunter

Branding -Minimal and clean -Draws from historic NHL logos -Geometric and linear which reflects current trends in design -‘Crossover’ comes from a skating term that involves a smooth and swift change in direction

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M Hunter

Final Model The final design includes: -Removable cool-max liner -Rigid ABS plastic protection on the biceps and forearm -Adjustable elastic straps -ABS plastic elbow cup.

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M Hunter

Green Fire Campfires are a tradition as old as man. How can we adapt this tradition to fit into a ‘greener’ world? This project modernizes the fire pit into a more sustainable product.

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M Hunter

Problem -Burning wood is harmful to the environment -But it is the most appealing aspect of campfires -How do I keep emotional connection with campfires and make them more earth friendly?

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M Hunter

Market Research -Alternative fuel sources were studied to make the fire pit more earth friendly -Propane heaters and traditional fire pits were also compared and examined

User Profile -Urban dweller -Apartment/Townhouse with limited backyard -25-40 yrs old $60,000-$85,000/year income

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M Hunter

Ideation -Saving space is an integral part of the design due to the user’s small staging area -The goal to give the product multiple functions to maximize the usage of this limited space.

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M Hunter

Model Testing -Scale models tested human interaction and use -The product functions as a table, fire pit, and a propane heater

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M Hunter

Handle

Heating Coils Fire Basin 33�

29�

Propane Access

Wheels

Final Design -Stainless steel construction for added lifespan -An internal propane heater is the main source of heat -Top basin burns wood for purely aesthetic purposes -An accordion-style lid extinguishes the flame -The product uses a standard 20 lb. propane tank which is stored in the base

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M Hunter

Hyper-React Kids begin sports at a young age. Parents pay a great deal of money to support their child’s exploration in sports. This curiosity leads to children trying and quitting various sports and leaves their parents paying for equipment that may only be used one season. My thesis creates a modular pad system in which the pads are rented and returned each season during this exploration.

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M Hunter

Problem -Parents spend a large amount on their child’s sports activities -The contact sports of Hockey, Football, and Lacrosse are the most expensive due to the large amount of equipment needed -This high cost limits participation and exploration

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M Hunter

Simple

Trendy Traditional

Research - Market trends in sports equipment were studied -Surveys were taken to discover the

Complex

Marketing Matrix

user’s tastes and trends -A system was created to establish a rental/return system -Prototypes examined fit issues and how the user interacts with the product

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M Hunter

Ideation -Anatomy was studied to identify areas that required the most protection and how the pads would move with the body -Limited color was used in the branding as to not conflict with team colors but still convey a recognizable brand image

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M Hunter

Technical Specifications

11”

-Poron Foam is an open cell structure

10”

which insures maximum protection and is also anti-fungal

21”

3.5”

-A Cool Max liner wicks away moisture -Spandex insures flexibility and comfort -Product graphics label which piece is

15”

to be used for what sport 23” 12”

4”

ABS Plastic

Elastic/Spandex

Poron Foam

hyper-react

Hips/ Thigh • •

Knee • •

Shin

Shoulder •

• • •

Ribs

Arm/ Elbow •

Elbow Sleeve • • •

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•

M Hunter

Rental System -Pads are issued through the school or organization thus lowering cost -The pads are then returned at the end of each season and inspected, cleaned then reissued

Delivery from Manufacturer/Seller

Distribution to Organization

Play Use

-Renting encourages sport exploration and participation and guarantees ‘like-new’ quality

Return to Organization

Ship to Manuf/Seller

Inspection & Repair

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M Hunter

Design -The design allows for versatility and easy adaptation to fit within each sport using modular pieces

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M Hunter

Thank you!

Contact: Matt Hunter mhuntr4@gmail.com 724-801-6146

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