Year Date Project Unit
Rationale
1 11th January 2018 Brief_I_Part 02 EGRD4005/6: Making & Thinking
Brands are everywhere and our daily lives are increasingly dominated by them. From breakfast cereals to rockets that go into space. The idea of a brand is central to contemporary society. Businesses, personalities, political parties and even nations ‘re-brand’ themselves in order to influence. Throughout this project you will be researching into what branding is and what it means to brand something. You will learn the ethical, social and political implications of branding and find out where you stand as a designer within it. You will also learn the tools both thinking and making to create an imaginary brand.
Brief
Brand Epsom and attract people to live, visit, work and play in the town. It can be as imaginary or as real as you like. How you decide to be driven by the project is really up to you. You must be as creative as you can to come up with the most exciting and attractive ideas to influence a new audience. You must create a new vision, mission statement and identity. Good branding can assist in making places desirable, just as bad branding can do the opposite and make places undesirable. Develop a strong set of associations to the brand in order to connect your audience internationally. Look for inspiration from cities such as New York, San Francisco and Paris. Successful city brands marketed their history, quality of place, lifestyle, culture, diversity, and pro-actively formed cooperative partnerships between city municipalities and government in order to enhance their infrastructure.
Outcomes
A convincing set of visuals and or real mock ups that bring to life your new brand idea and identity. You must think about what the appropriate applications are to visualise it in order to get the brand across to your audience. This could be anything from town signage, gift shop ideas, merchandise, t-shirts, websites, posters on public transport and at bus stops, billboards, digital advertisement, web sites, events to entice people into the town like visitor guides. This must include: Logo (it could animate if you want, but there must be a reason for this), Colour palate, Fonts (strap lines and body copy). At lease 5 applications that help realise the brand story.
Schedule
Resources
Monday Jan 8th – Copy Shop workshop & Briefing Tuesday Jan 9th – Learn Illustrator Vector (Computer Room – Sign Up) Thursday Jan 11th – Lecture / Copy shop workshop & Part 2 Briefing Monday Jan 15rd – Group Reviews Tuesday Jan 16th – Learn Photoshop Mock Up (Computer Room – Sign Up) Thursday Jan 18th – Lecture / Group Reviews Monday Jan 22nd – Group Reviews Thursday Jan 25th – Deadline & Critique http://www.designcouncil.org.uk/news-opinion/power-branding http://designobserver.com/feature/against-branding-part-1--design-and-conflict/39433 http://designobserver.com/feature/against-branding-part-2--design-and-happiness/39445 https://www.theguardian.com/society/2008/oct/01/city.urban.branding http://foregroundprojects.org.uk/projects/ https://www.dandad.org en/d-ad-debbie-millman-branding-design-features-opinions/?utm_ source=D%26AD+Subscribers&utm_campaign=507b2f60d8-Membership&utm_ medium=email&utm_term=0_6e9cea0ff7-507b2f60d8-189872841&ct=t(Membership)&goa l=0_6e9cea0ff7-507b2f60d8-189872841&mc_cid=507b2f60d8&mc_eid=3e13e6601e PLEASE REFER TO PART 01 REFERENCES FOR MORE EXPLORATION uca Epsom BA (Hons) Graphic Design/ BA (Hons) Digital Communication Design