Marketing objectives p.19

Any order placed will be individually wrapped in recycled black tissue paper, a sticker with the brand’s name placed on it and finalised with a twine ribbon. This reflects that the brand is inspired by natural resources and bares in mind the environment when it comes to sourcing materials. Business cards and a personal letter written from the designer to the customer are placed inside, this creates a touch of thoughtfulness, making it personalised and not seem like the customer is just another number order. This extra touch adds value to whatever will be inside, no matter how small and builds that bond between the brand and consumer.

Process

Consumers can purchase through online experience either through the website which is clear and easy to navigate and accepts paypal, a well known and trusted service. They can message the designer through facebook messenger, instagram direct or email. The response rate to customer queries is within an hour. Returns are possible through the policies found on the website which are between 14 days.

People

The company is made up of 2 employees, the designer and seamstress. Being a small scaled and startup fashion label, the designer takes responsibility for all customer queries, marketing and delivery of products. The local market has the option to have the products hand delivered. They had used a manufacturer in the first collection, however experienced communication errors and the final designs not being exactly as described.