Budget p.28

Customer Profile - Isabella Rae

Age: 28 Gender: Female Status: single Location: Between Malta and Australia

Occupation: iGaming content management Salary: €65,000 annual income not including bonuses

Education: High school

Lifestyle: Vegetarian, island life, health conscious, beach party events, travels, photography, yoga and mindfulness Habits: Active on social media, shops online, keeps on trend, drinks occasionally Values: Spirituality, island life, nature, friends and family, animals, feminism Psychological buying behaviour: Will source all best cost effective options before purchase, looks for unique one-off items to stand out, will post to social media if it is aesthetic and spent a decent amount of money