Market analysis p.7

Market situation analysis - Current position in the market

Market size

Malta North East, main location: Central Sliema Smaller place with a higher chance of being seen with the same people at events, meaning people wanting more unique and one off pieces to avoid wearing the same outfit.

Trends

Sustainability Longer lasting items Celebrity like clothing Rise of the fashion scene gaining more interest with most references from the internet since not alot of celebrities are seen on the streets and the ones on TV are mostly international.

Customers

Buyers are older with secured jobs Followers and likes come from a younger generation

Competitors

There are no current competitors in direct competition with Mia Vickery Cother sustainable brands have a very different brand identity, helping them stand out from each other. Competitors have higher prices, due to having an already established brand but giving Mia Vickery a competitive advantage.